Loyalty Manager Resume Samples
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Loyalty Manager Resume Samples
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AP
A Parisian
Abdiel
Parisian
573 Lowe Garden
Phoenix
AZ
+1 (555) 651 6476
573 Lowe Garden
Phoenix
AZ
Phone
p
+1 (555) 651 6476
Experience
Experience
San Francisco, CA
Loyalty Manager
San Francisco, CA
Beer, Champlin and Lakin
San Francisco, CA
Loyalty Manager
- Design and manage communications strategy focused on attracting, developing and retaining customers
- Define loyalty offer strategy in partnership with analytics and partner engagement teams to maximize ROI while staying within budget constraints
- Lead ideation and conceptualization for program development and optimization, including process optimization
- Self-starter with bias towards action
- Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns, managing the program budgets with responsibility for the program P&Ls and marketing ROI
- Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
- Work with analytics team to enhance predictive value of our customer acquisition models
Dallas, TX
Manager, Loyalty
Dallas, TX
Simonis, Wolf and Abernathy
Dallas, TX
Manager, Loyalty
- Create program KPIs and ongoing reporting to measure program effectiveness and identify opportunities for improvement
- Consultative selling/Clienteling
- Managing loyalty team to all centrally managed loyalty campaigns and customer benefits and related post campaign analytics leveraging SAS CI campaign management tools
- Customer development
- Customer service
- Provide back office support for customer service function (contact center)
- Serves as the subject matter expert for loyalty programs, keeping abreast of industry and competitive trends, to help guide future program enhancements
present
Chicago, IL
Senior Manager, Loyalty
Chicago, IL
Bahringer, Koch and Haag
present
Chicago, IL
Senior Manager, Loyalty
present
- Provide leadership and expertise that establishes credibility with business partners
- Work with brands, internal stakeholders and 3rd party partners to lead, drive and execute reward creation and maintenance
- Commercialization of loyalty: Support the efforts to deliver loyalty solutions to our clients, including the cohesive value prop strategy across MTL and Credit. The progressive value prop strategy will be a key component to drive migration of MTL customers to credit
- Develop trading reports and provide regional trading insights
- Market analysis & competitive benchmarking: Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition
- Develop best practices and tools for project execution and management
- Manage rewards program P&L and quarterly forecasting process
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Belmont University
Bachelor’s Degree in Business
Skills
Skills
- Knowledge of applicable policies, laws and regulations
- Knowledge of Basic Math and formulas
- Ability to prioritize and organize my work and the work of others in order to make the most efficient use of time available
- Knowledge of Microsoft Office Suite
- Knowledge of merchandise and return standards
- Ability to handle customer enquiries
- Attention to detail
- Knowledge of spreadsheets
- Knowledge of products and services
- Ability to inspire and effect change
15 Loyalty Manager resume templates
Read our complete resume writing guides
1
Manager, Loyalty Resume Examples & Samples
- Managing loyalty team to all centrally managed loyalty campaigns and customer benefits and related post campaign analytics leveraging SAS CI campaign management tools
- Post-launch execution of all customer data processes to support program ongoing, including customer data file processing, related to enrollment, tier assignment, record consolidations, cards fulfillment operations. Develop and manage processes for manual tier adjustments and adjudications
- Developing program reporting and analytics to provide timely and accurate customer insights to key internal stakeholders
- Synthesizing analytics to identify trends, insights and business recommendations, leveraging SAS and other tools
- Partnering with key internal stakeholders, including marketing, merchandizing, finance and operations teams, to develop promotions that drive sales to targeted customers
- Provide back office support for customer service function (contact center)
- Serves as the subject matter expert for loyalty programs, keeping abreast of industry and competitive trends, to help guide future program enhancements
- Support development of the second phase of program, enhancing processes with automated and integrated systems capabilities and related business case
- Team leadership and performance management: Build, coach and retain a high performing team that delivers results and meet goals. Manage and prioritize workload for self and team
- Post-secondary education: Bachelor’s degree, preferably in marketing or with a quantitative focus, such as statistics, applied mathematics, economics, computer science
- 8+ years Marketing experience with a focus on using customer data, such as Direct Marketing, Database Marketing, Loyalty Marketing, including
- 5+ years in the management and administration of customer loyalty programs
- 5+ years of hands-on experience doing data mining using SAS tools (Base SAS, Enterprise Guide, etc.) - preferably in retail or other fast-paced B2C environment
- 3+ years using campaign management tools, preferably SAS Marketing Automation (CI) or other (e.g., Unica, Neolane, etc.) to conduct targeted customer campaigns and contact management
- Strong business acumen: understanding of business and financial models and ability to link communication tactics to strategic objectives from a financial perspective
- Enthusiastic, high-energy and takes a ‘hands-on’ approach, passionate about customer service
- Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behaviour
- Knowledgeable on customer data privacy best practices
2
Manager, Loyalty Resume Examples & Samples
- Manage comprehensive plans to deliver increased consumer engagement and drive incremental sales growth through our Yes2You program
- Work in collaboration with our omni-channel, IT, User Experience, Market Intelligence and third party teams to deliver new and unique experiences for our customers
- Consistently engage and communicate with our loyalty partners / agencies to ensure that all objectives are being met
- Bachelors Degree in Marketing or Business
- 5+ years of Loyalty experience
- Minimum 8 years of Marketing experience in strategic planning
- Ability to manage multiple/changing priorities
3
Client Loyalty Manager Resume Examples & Samples
- Drives activities, changes and communications to Client Loyalty Specialists in a manner that supports client retention targets and Quality 1st metrics
- Monitors systems and productivity reports to assess associate performance and ensure that outstanding client service requests and client escalations are addressed timely
- Support Teledata, Service, Workforce Management and service level targets by providing assistance and client support as needed
- Coach and support Teledata, Service and Implementation to make sure they have the necessary tools to save clients and that at risk clients are escalated to Loyalty Team
- Disseminates information and communicates regularly with Client Loyalty Specialists, Service, Teledata, Sales, Trainers and Call Mentors to ensure product knowledge, client initiatives and targets are met
- Identify training needs within Client Loyalty Team and coordinates additional training as required
- Resolve client escalations in a manner that supports client retention targets and Quality 1st metrics
- Compiles and prepares accurate reports for Loyalty metrics and volume on a daily, weekly, monthly and YTD basis
- Experienced in data collection and analysis of reports related to client interactions, client survey scores and productivity
- Experience in evaluating and monitoring client service interactions in the field of payroll or any closely related industry
- Ability to assess associates performance in their job function and provide feedback where needed
- General knowledge of payroll or related field processes as they impact the service of clients
- Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or government regulations
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportion, percentages, area, circumference and volume
- Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form
- Strong proficiency in use of IBM or compatible PC and Windows, navigation of PC applications
- General knowledge of MS Excel and Word
4
Manager Loyalty & Rewards Resume Examples & Samples
- 1) Responsibility for End to End Cards Rewards Program, including but not limited to
- 3+ years of loyalty/rewards experience, including in Cards Product Management and/or Strategy roles
- Creative approach to program development and differentiation; ability to monitor wider market/consumer trends and adapt program accordingly
- Detailed understanding of credit card financials, loyalty expense management and program management
- Excellent communication and long-term planning skills
5
Senior Manager, Loyalty & Redemption Resume Examples & Samples
- Achieve and set the one-year rewards/points revenue targets within allocated budget
- Deliver a rewards and redemptions strategic plan
- Work collaboratively with the product development, acquisition and customer management teams to optimize specific feature and rewards selection to meet the overall revenue targets, while managing to profitable points costs
- Provide financial forecast recommendations for annual rewards costs and redemption mix
- Oversee the implementation of initiatives and programs related to features and partner promotions that improve overall product profitability
- Oversee the payment of vendors
- Create and sustain a high performing, inspired workplace which is consistent with the values of CIBC and ensure that progressive approaches are used in the management of human resources
- Lead the cross-functional team by leveraging individual expertise, in an effort to achieve the best result for the business and the customer
- Provide ongoing coaching and support to a group of marketing professionals to ensure their success within their current role
- Oversee the development and execution of quality, customer-centric communications, which are consistent with CIBC and CIBC Cards Branding
- Ensure all programs support the achievement of CPD’s customer satisfaction objectives
6
Senior Manager, Loyalty Resume Examples & Samples
- Leads cross-functional team to develop compelling, impactful value props across the business
- Partners with client teams and clients to gain agreement on value prop structures
- Ability to manage multiple ongoing projects supporting a variety of clients and products
- Meets deadlines and deliverables to achieve goals
- External focus on competitive value props across PLCC, co-brand, and general purpose credit cards
- Create value props and enhancements that are consistent with our clients’ brands
- Develops expertise on Credit & MTL rewards platforms
- Meets supplier management responsibilities for suppliers
- Partner with client teams to lead delivery of value prop enhancements
- Ability to work effectively with analytics to identify areas of opportunity, present the analysis to key stakeholders, and implement key learnings
- Ability to develop reasonable and sound assumptions to forecast the impact of value prop changes on the P&L
- Ensures loyalty benefits are being delivered to the customer, as promised
- Reacts to project adjustments and alterations promptly and efficiently
- Must be able to learn, understand, and apply new technologies
- Customer service skills an asset
- Use standard Project management best practices to deliver the marketing plan on time
- Provide leadership and expertise that establishes credibility with business partners
- Always be fact-based, have a bias toward the customer experience and ALWAYS compliant
- Market analysis & competitive benchmarking: Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition
- Ideation & market research: Creativity in coming up with possible new benefits that uniquely fit our client brands and leverages their company assets. It’s also important to translate ideas into marketable concepts that can be evaluated through customer research
- Analytic & financial understanding: Potential product constructs will need to consider how changes impact financial performance through analysis and forecasting to determine the optimal structure. Assumptions will need to be made and defended to quantify the impact of value prop structures
- Platform expertise: Develop a good working understanding of how our Credit and MTL rewards platforms operate, including capability and process
- Commercialization of loyalty: Support the efforts to deliver loyalty solutions to our clients, including the cohesive value prop strategy across MTL and Credit. The progressive value prop strategy will be a key component to drive migration of MTL customers to credit
- Bachelor's Degree. In lieu of degree, HS Diploma and 10+ years of retail credit marketing or loyalty experience
- 7+ years retail credit marketing or loyalty experience
- Project Management disciplines
- Experience with Microsoft Office Products
- Experience in project documentation
- Proven strategic thinker with a track record of delivering new products, features or applications resulting in positive business impacts
- Experienced with partnering and consultatively selling to retailers
- Exceptional communication and analytical skills
- Ability to navigate and influence multi-functional teams
- Demonstrated strategic and process skills with proven ability to execute
- Strong vendor management and project management skills
- Team player in fast-paced, high-energy environment
- Goal oriented, self-motivated
- Strong presentation development and influencing skills
- Effective communicator
- MBA, Graduate Degree in Marketing discipline
- Able to travel up to 30 - 40%
7
Senior Manager, Loyalty Innovation Resume Examples & Samples
- Lead industry, market,and competitor analysis to identify new business opportunities
- Manage and prioritise portfolio of new business opportunities
- Lead market entry strategy, including integrated sales, service and channel strategy
- Develop and refine investment case(s), request funding
- Identify and partner with distribution partners
- Scout, identify and screen potential acquisition targets and partners
- Construct win-win agreements/deals
- Manage investment/acquisition due diligence
- Key interface with strategy, finance and analytics teams
- Provide expert advice and deliver high quality presentations and reports to the Head of Strategy & Innovation, Head of Loyalty and senior management
- Take an active role in the recruitment and on-boarding of team members
- Build and maintain relationships with internal and external stakeholders including venture capital and advisory firms, entrepreneurs, accelerators/incubators and key industry contacts
- Business related degree or relevant tertiary qualification
- Min. 8 years' experience in a leading management consulting, investment banking or venture capital firm, successful start-up and/or within a corporate strategy/innovation team
- Involvement in new business development and implementation
- Extensive experience in developing approved investment cases
- Direct involvement in investment/acquisition deal structuring and due diligence
- Expensive workshop planning and facilitation skills
- Exposure to design thinking, agile delivery and/or lean processes
- A structured and lateral thinking style with the capability to quickly understand and apply new concepts
- Proven analytical, financial and problem solving skills
- The ability to work in and contribute to a high performing, collaborative and fun team environment
- Resourceful and highly organised with proven ability to prioritise conflicting tasks in order to meet strict deadlines
8
Loyalty Manager Resume Examples & Samples
- Develop and implement the strategy to build Steve Madden loyalty programs
- Design and manage communications strategy focused on attracting, developing and retaining customers
- Work closely with marketing analysts to gauge return and profitability of rewards efforts and establish metrics to measure program success
- Understand and respond to the needs of current customers as well as develop plans to attract new customers
- Drive sales through customer loyalty offerings
- Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns
- Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
- Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns, managing the program budgets with responsibility for the program P&Ls and marketing ROI
- Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program
- Establish and manage relationships with vendors, Partner Merchants and internal resources to coordinate delivery for effective programs and promotional campaigns that are consistent with branding and general product merchandising
9
Times Loyalty Manager Resume Examples & Samples
- Lead and manage the strategic development of Times+ programme
- Work alongside the Brand team to develop an agreed positioning for Times+ within the overall TNL portfolio
- Ensure Times+ is integrated with the Times and Sunday Times marketing and editorial plans
- Act as programme manager to develop loyalty activities and benefits that integrate into editorial and reflect their content. Influence senior editorial stakeholders to create new content that aligns with the Times+ programme objectives and audiences
- Lead development of Times+ as a programme that generates advocacy and lead the team in strategies to bring this to life in line with marketing plans
- Develop and drive a strong collaborative relationship with Technology, Finance and Commercial to ensure that Times+ is both strategically aligned, expertly designed and managed and communicated in ways that support both loyalty and brand objectives
- Work with the Partnerships and Promotions teams and Event and PR teams to create uniquely engaging programme of offers and events that create outstanding levels of customer satisfaction
- Work with Member Services, Customer Experience and Events teams, and Retention and Engagement colleagues to ensure that loyalty benefits are effectively delivered and communicated to drive engagement and ultimately retention
- Work with the Brand team to ensure that Times+ benefits are activated through strategic partnerships and sponsorship properties
- Drive an on-going culture of improvement and innovation, creating and developing processes which will drive efficiency and effectiveness whilst continuing to ensure that customers are delighted. Manage the reporting of KPI and other indices as per set criteria, on a daily, weekly, monthly basis. Ensure that churn benefits and subsequent ROI measures are defined and tracked
- Work with Audience, Insight & Analytics and Product Marketing to ensure that there is a clear consumer need and target audience for each of the elements within the Times+ proposition
- Manage and report upon the annual Times+ budget (spend, revenue and cost, including labour), ensuring delivery of outputs within agreed budget parameters
- Encourage collaboration and gain the trust and support of others, particularly in Editorial teams, actively engaging with people in other teams and departments to solicit their input and ensure their awareness of key initiatives and activities
- To generate strategies and plans for optimising lifetime value with current customers within the loyalty scheme, creating opportunities for cross sell and product sales
- Improve performance of function/department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ /product/service
- Drive the efficient delivery of organisational change projects in support of NUK strategic agenda within a culture of empowerment through personal leadership
- Build the capability and capacity of individuals and team within the function / department through insight, constructive feedback and challenge to enable team effectiveness, ensure consistency and to drive business performance
- Demonstrate a passion and understanding of The Times and Sunday Times customers and brand and be able to translate this into the creation of a market leading loyalty programme
- Ability to influence and present to senior editorial and marketing stakeholders
- Ability to provide thought leadership for organisation on how loyalty mechanics can support delivery of business strategy
- Proven experience of managing complex stakeholder environments
- Ability to delegate and maintain high standards of delivery and execution
- Ability to communicate technical or data led in an engaging and informative manner
- Ability to translate insight into action
- A working understanding of customer lifecycle management and core marketing principals
- Thorough understanding of best practice in retention and loyalty management, testing and rollout strategies
10
Manager, Loyalty & Rewards Management Resume Examples & Samples
- Develop a strategic plan to deliver P&L savings through management of rewards cost
- Lead the annual liability management review for TD Travel Cards with Finance
- Utilize strong understanding of P&L and financial acumen to develop business cases and evaluate strategic opportunities
- Implement an annual plan to increase non travel redemptions for TD Travel Cards
- Identify and test new redemption opportunities through marketing campaigns and TDRewards.com
- Work directly with Travel Product and Account Management teams to deliver on business objectives
- Provide business insights and recommendations by utilizing analysis to identify trends and measure program performance
- Proactively identify issues, risks and opportunities, proposing sound solutions based on judgment and facts
- Build and maintain effective relationships with internal and external partners
- Contribute to team goals and promote teamwork within the group
- Support a work environment that focuses on customer service, quality, efficiencies and effectiveness
- Conduct ongoing industry and competitive analysis
11
Gcg-portfolio Usage & Loyalty Manager Resume Examples & Samples
- Strong marketing skills and background with desire to drive sales
- Possesses excellent communication and networking skills
- Partnership traits for close collaboration with internal and external stakeholders
- Financial analysis in merchant sales and MIS
12
Loyalty Manager Resume Examples & Samples
- Minimum of 5 years+ experience preferably in a customer retentions/loyalty capacity within a multisite FMCG organisation (preferably retail)
- Loyalty experience ideally to include CRM/Customer Insight/Direct Marketing/Digital Marketing
- Knowledge of database quality management, campaign management, customer segmentation and campaign reporting essential
- Good understanding of planning and implementing brand-lead marketing plans
- Proven ability of delivering results through others (internally and externally) within tight timelines and to a consistently high standard
- Capability to present to senior management within the organisation
- Strong analytical skills with ability to support all initiatives with various metrics
- Ability to interpret customer insight and use it to develop customer strategies
- Ability to operate in a fast moving environment with the flexibility to adapt and change quickly
- Experience in relationship management of outsource partners
- Ability to combine strategic vision with the day to day needs of the business. Ability to balance long and short term priorities
- Knowledge of responsibilities around protecting the consumer and the business around data protection
- Some technical background preferable. Excellent Microsoft skills, Word, Excel, PowerPoint
13
Assistant Loyalty Manager Resume Examples & Samples
- A qualitative ZWP GCR launch in Y2017. Plan resource and budget to ensure enough support for ZWP GCR launch
- Oversee the development and execution of all loyalty marketing assets
- Manage the ZWP loyalty program across boutqiues to increase overall customer engagement
- Define and responsible for ZWP KPI: not only limited to members retention & upgrade
- Internal ZWP promotion to ensure support for ZWP within the organization
- Co-work with HR training team to plan a training schedule, and ensure the training has sufficient support from HQ CRM team
- GCR cross function alignment (e.g. retail, marketing, finance, IT, etc.) to support the successful launch and implementation
- Work closely with HQ CRM to ensure an effective members communication calendar to create the program affinity
- Collaborative work with other APAC market to develop APAC regionalized lifestyle experience to increase the program relevance to GCR members
- Supervises and manages agencies on project planning and deployment
- Bachelor's degree in Marketing or Business with 3-5 years of loyalty program execution and planning experience, luxury retail experience is a plus
- Project experience on loyalty partners development and well know all formats under loyalty marketing
- Well know key players in loyalty marketing, including their key projects, case study and constrain. And have project experience with some of these agencies
- Design loyalty program experience to enrich member’s benefit and offers
- Solid experience in analyzing data and reporting out on results. Must be able to manipulate data in Excel
- Well know CRM and customer engagement
- Open-minded, creative with good marketing and business sense
- Third-party agency management experience
14
Manager, Loyalty Engagement Resume Examples & Samples
- Post-Secondary/University degree in a business-related discipline
- Minimum 3-5years Credit Card/Payments/Loyalty experience
- Ability to apply Project Management principles to co-ordinate cross-functional teams and move initiatives forward
- Ability to make connections and complete deliverables independently
- Proven Relationship Management and negotiation skills
- Forward / creative thinking and the ability to design & develop programs
- Strategic and Analytic thinker
- Strong organizational skills, with the ability to work in a fast paced environment and manage multiple deadlines and priorities
15
Loyalty Insights & Market Trends Manager Resume Examples & Samples
- Will manage the proprietary Customer Experience study and be responsible for the vendor relationship, survey program management and reporting
- Continually track industry trends and news
- Synthesize findings from internal and external studies (e.g. JD Power, Forrester, ACSI, etc.) to provide a comprehensive view on the state of customer experience.in the financial industry
- Develop monitoring and communication plan practices and procedures to support external customer experience study management
- Collaborate with groups within the Customer Experience Office and subject matter experts on research projects
- Manage existing external customer experience study vendor relationships (e.g. JD Power, Maritz) in accordance with company policies and procedures
- Identify, compile and synthesize large amounts of information and produce well-organized, and actionable reports
- Deliver compelling, effective presentations to key partners
- Apply broad knowledge of banking, service and customer experience to identify trends, competitive advantages, pain points and risks—not just historically, but proactively where possible
- Stay abreast of leading edge customer experience measurement techniques and capabilities
- Will be responsible for a $1MM budget
16
Loyalty Manager Resume Examples & Samples
- Excellent organization skills and ability to manage multiple projects and competing priorities
- Ability to influence stakeholders in various parts of the organization
- Self-starter with bias towards action
- Bachelors degree required, degree in Business, Hotel Management, Economics, Operations Research (OR), Mathematics. MBA a plus
- Strong business acumen with 5+ years business experience, preferably loyalty/travel/ecommerce programs
17
Senior Manager Engagement & Loyalty Resume Examples & Samples
- Drive profitable growth in loyalty and affinity feature usage and adoption by: - Leading the Identification and communication of key loyalty and affinity feature success metrics and measures.- Managing relationships between the Core Deposit, Payments and Loyalty business line and its internal Enterprise Data Warehouse, Consumer Insights, D2D Finance and Retail Marketing Planning partners to ensure program success measures are defined and relevant results reporting is delivered to appropriate stakeholders in a timely manner. - Proactively managing assigned loyalty/affinity program budgets; Monitoring program success measures to understand and improve the dynamics that significantly impact both the loyalty budget and the bottom line. 2. Design and develop industry leading D2D loyalty programs and enhance existing programs by:- Defining customer research requirements to identify/prioritize loyalty program needs.- Managing competitor loyalty program intelligence gathering and communication - Identifying, communicating and acting on industry trends - Collaborating with and supporting channels to ensure that loyalty products and features meet the needs of key distribution partners such as the Branch, Contact Centre and Self Service banking channels.- Collaborating with the Retail Marketing Sponsorship team to identify key, strategic partnerships that will expand loyalty options. - Defining a clear loyalty program roadmap and requirements, gocusing on driving Primary relationships through early onboarding and engagement tactics
- Lead work teams/facilitate work groups of key stakeholders to ensure alignment between D2D product design and management teams and Retail Marketing Sponsorships and Lifecycle management teams on loyalty/affinity program issues and solutions by:- Leading the design and development of effective promotional offers leveraging D2D loyalty currencies to meet D2D acquisition and retention objectives. - Ensuring that appropriate business line stakeholder input, feedback and sign-off around loyalty marketing strategy, tactics and creative is consolidated and incorporated by Retail Marketing partners- Designing and influencing implementation of value added creative enhancements when necessary.- Representing the D2D business line on projects focused on building member loyalty including call center campaigns, service improvement programs, new member marketing collateral, newsletters, focus groups, mystery shopping programs, online/channel initiatives and other retention programs. 4. Support distribution channel sales growth and effectiveness by:- Acting as a key loyalty and affinity program champion and authority, including providing information on current product features, benefits and related policies and enhancements at distribution channel conferences and other events.- Managing post-initiative launch recognition, learning activity design, and post-analysis results recommendations
- Minimum of 3-5 years of relevant marketing, loyalty, and/or program management including: - Management and development of marketing programs, products or loyalty programs - Customer retention experience - Project management Excellent communication/interpersonal skills Excellent analytical and market research skills Understanding of the retail products/services managed by this role; Knowledge of the Bank’s application systems and their relationships within the Bank; Solid knowledge of outside market and competitive products
18
Senior Manager, Loyalty Resume Examples & Samples
- Strong analytical and modeling skills, comfortable with large and complex data sets; familiarity with SQL, Tableau, preferred
- Demonstrated ability to frame and solve unstructured problems
- Excellent presentation and communication (written and verbal) skills
- LI-KG
- HJI123
19
UK Loyalty Programmes Manager Resume Examples & Samples
- Build rolling 12M LYBC plan to meet business objectives including bespoke events and personalised offers
- Complete P&L analysis and customer metrics for previous events
- Liaise with international and other countries to identify BP
- Build a competitive plan based on these insights, forecast incremental revenue / profit
- Optimise budget allocation to maximize ROI
- Manage budget and production of assets
- Work with commercial and supply teams to ensure sufficient stock
- Work with retail teams to ensure store staff are briefed and mechanics work
- Work with Comms planners to ensure consistent and compelling messaging
- Lead meetings with key stakeholders throughout the business to ensure seamless experience for our customers and ensure internal stakeholders are clear on their role to support LYBC
- Champion LYBC customers in commercial meetings to ensure our VIPs have the best treatment
- Weekly trade reporting (store, email, online)
- Provide recommendations of CRM activities and communications based on customer insight including future marketing promotions, sales programs, customer events, and loyalty activity to optimise customer experience and sales
- Assist in building personalisation roadmap through creation of business plan
- Awareness of competitor activities to help deliver best in class CRM
20
Manager, Global Loyalty Oprisk Resume Examples & Samples
- Guiding the business with Process Risk Self Assessment (PRSA) testing and refresh requirements, audit activities, and the end-to-end risk assessment process as per American Express Management Policies for new products, platforms and capabilities
- Executing targeted projects directed at resolution of control gaps, remediation of risk, and network alignment
- Ensuring compliance with the Issue Management framework
- Driving priorities defined in the Annual Compliance Plan
- Directing the business and liaising across teams at American Express to ensure compliance with third party management risk
- Key requirements for the role include the following
- 2+ years experience in operational risk management, internal control, audit, and/or management consulting
- Understanding of the Plenti product and operations, related regulatory landscape, and supporting technology infrastructure
- Understanding of operational risk concepts and programs, and familiarity with AXP operational risk methodology, protocol, and tools
- Ability to develop relationships with leaders, process owners, peers and control teams
- Strong communication and presentation skills to convey thought leadership in identifying emerging operational risk issues and to deliver high quality, actionable feedback to leaders
- Strong project management skills and expertise in process redesign
- Proven ability to adjust quickly to shifting priorities, multiple demands, ambiguity, and rapid change
21
Senior Manager, Loyalty Partnerships Resume Examples & Samples
- Tech-savvy with ability to communicate technical product features effectively and enthusiastically
- Knowledge of travel industry preferred, previous experience with travel technology products strongly desired
- Knowledge of loyalty industry preferred, previous experience with loyalty programs strongly desired
- Very strong interpersonal skills and the ability to effectively apply them internally, externally, and at all levels
- Proven ability to operate independently and to define objectives and structure, with minimal supervision
- Strong PowerPoint and Excel skills required
- Fluent in Spanish & English
- Bachelor’s degree required; MBAs preferred
- 5 years of online travel or ecommerce experience inaccount management, business development and/or professional services roles
- LI-DS1
22
Loyalty Manager Resume Examples & Samples
- Bachelor’s Degree in Marketing, Business or Engineering or the equivalent professional experience
- A minimum of one year of marketing, program management or product development experience is required for this position; additional experience is required for progressive levels within the job family
- Demonstrates the ability to identify customer needs and recommend solutions confidently
- Must possess excellent interpersonal and customer experience qualities
- Must be detail oriented and able to multi-task, organize and prioritize issues
- Must have persuasive communication skills, both written and verbal
- Must have string analytical thinking skills
- Master’s Degree, MBA or MSc
- Experience in loyalty and/or cards and payments is preferred
- Technical background on cards and payment
- Digital channel management experience
- Strategy development for strategic loyalty and marketing plans
- Project management to effect strategy
- Tracks, analyzes and evaluates marketing campaigns; assesses effectiveness and profitability
- Assists with development of new products and services; serves as team leader on assigned projects
- Builds business case for new products and marketing programs
- Interacts with other departments as necessary to develop, implement and coordinate marketing functions corporate wide
- Coordinates loyalty and marketing functions with external vendors
- Perform financial analysis for loyalty and marketing programs
- Conduct competitive analysis
- Communicate with senior management and the field
- Responsible for strict adherence to all compliance and regulatory requirements as well as department policies and procedures
23
Cards Loyalty Manager Resume Examples & Samples
- Assist and have input into building the vision and strategic roadmap for the loyalty function within Bankcards - create a unique and compelling loyalty proposition for all Card programs
- Contribute to driving continuous improvement in the rewards program identifying opportunities to increase cardholder engagement, reward relevance and optimise channel strategy, utilising analysis from Decision Management, vendors, financial statements, competitor rewards propositions and research
- Work with Decision Management to develop and utilise reporting to understand redemption triggers, redemption trends and develop predictive modelling on spend and redemption correlation
- Participate in the Monthly Steering Committee with key internal Stakeholders; covering results, variances, market insights, new initiatives and competitor trends
- Manage the day to day interactions with the Rewards Fulfilment and Service Centre provider to ensure customer experience SLAs are met
- Work with Product operations team to maintain a master record of all awards offered by Citigroup, including all relevant fulfilment pricing
- Manage customer servicing issues & escalated complaints in relation to Rewards
- Ensure awareness and continuous monitoring of domestic and international market and loyalty program to assist in benchmarking and identifying best practice to adjust strategies and tactics and ensure market leading and innovative offerings
- Manage Partner relationships including monitoring contractual service levels to ensure that Partner relationships deliver tangible sustainable and compelling customer benefit programs to maintain market leading CVP’s and ensure continuous customer engagement, applying industry and competitive trends to drive enhancement and partner positioning
- Define performance management metrics for Partners and develop reporting to efficiently manage and monitor implementation of strategic Partner initiatives
- Establish and drive partnership governance forums and engagement models, including strategic quarterly reviews to assess the program performance and monthly performance tracking on all key initiatives and BAU deliverables
- Assist in the process for acquiring new external Partners to enhance value propositions
- Conduct analysis to identify business and operational opportunities and risks and make recommendations to senior team on key partner programs
- Oversight of monthly invoice reconciliation and payment process, including accruals – to and from partners
- Management of vendor contracts and reporting under self assessment requirements
- Management of vendor related P&P processes
- Oversight of annual information security and vulnerability assessments
- Cultivate and develop effective relationships with key client contacts
- Role does not directly manage staff, but will be required to direct and coordinate the activities of large cross functional teams across local and regional product teams, finance, legal, compliance, marketing, IT, risk and decision management
- 8 – 10 years product/business development/ partner management
- Tertiary qualifications in Business
- Knowledge of the Cards industry preferred
- Loyalty/Rewards experience
- Experience in a global company highly regarded
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Senior Manager, Loyalty Resume Examples & Samples
- Develop strategies for Beauty Insider loyalty rewards, in partnership with Director
- Lead ideation and concepting for program development and optimization, including process optimization
- Work with brands, internal stakeholders and 3rd party partners to lead, drive and execute reward creation and maintenance
- Build loyalty points and liability forecast from the ground up
- Oversee weekly and monthly reporting for Rewards Bazaar, and share out cross functionally as appropriate
- Oversee forecasts for point rewards and ensure we are meeting forecast objectives, problem solving with brand marketing team and inventory teams as necessary
- Lead digital creative development process for the Rewards Bazaar, including
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Loyalty Manager New Markets Resume Examples & Samples
- In coordination with Global Loyalty Manager, set up the Loyalty strategy for New markets
- End–to–end development and delivery of the BP Loyalty launch and implementation plans for new markets in line with global Loyalty frameworks and in close cooperation with in-country marketing execution (issuance rules, redemption offers inclusive 3rd party partnerships associated Marketing plan)
- In coordination with local teams, define Marketing plan associated launch and in year activities, inclusive Direct marketing plan
- In coordination with local teams, defines and delivers the full Customer transaction based analytical and direct marketing plan leveraging global frameworks and approaches
- Accountable with local Marketing teams for
- Bachelor / Master degree in marketing or similar through experience
- Good verbal and written skills in English. Additional language preferred
- Demonstrated Retail and marketing experience
- Good strategic mind set
- Outstanding networking skills
- Excellent Experience in Reward program
- Ideally CRM background within a Retail context
- A marketing background of implementation, with accountability for financial performance
- An account management / negotiation experience would be a distinctive advantage
- Experience in managing 3rd parties / virtual teams
- Focus on delivery / Silent Running
- Transforming abstract processes in measurable concrete actions
- Consequently execute agreed actions
- Strong soft skills, esp. self-perception
- English fluent (verbal & writing)
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Senior Manager, Loyalty Lifecycle Resume Examples & Samples
- Design and manage a holistic multi-channel communications strategy focused on acquiring, developing, and retaining both high-value frequent travelers and those who travel only occasionally to make Expedia their default choice
- Implement a comprehensive lifecycle communication plan that effectively onboards new members to Expedia Rewards and effectively engages customers through trip planning and in-trip experiences
- Own design, creation, and distribution of monthly statements
- Design and deliver multi-channel marketing campaigns that are data-driven, segment focused with accountability for the effectiveness of the campaigns across multiple points of sale; communication channels include email, onsite messaging, social, mobile
- Assist in the marketing of new elite customer benefits to be rolled out regionally and/or globally via lifecycle and other triggered channels
- Establish metrics to measure program success and develop tangible financial and operational targets and objectives for each program, working with Global Analytics, Product and other stakeholders to agree on measurement success criteria
- Lead an expansion into new channels beyond e-mail
- Solid and proven experience in specific program management, ecommerce, travel industry, or related loyalty marketing required. Specific related program management and travel industry loyalty marketing experience a plus
- Proven track record of project management, strategy development, operations, and business planning
- Strong communication skills, and ability to influence action in groups outside of area of direct control
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Global Loyalty Campaign Manager Resume Examples & Samples
- Plan, develop and execute marketing communications and programs that support and reinforce all loyalty program benefits, enhancements, awards and awareness messaging
- Manage the development, socialization and implementation of GLCM business and marketing plans
- Plan, develop, and execute marketing communications and programs that support and reinforce all loyalty redemption messaging such as the IHG Rewards Club catalog, redemption sales, auctions and ongoing core redemption products
- Plan, develop and execute marketing communications and programs in support of IHG such as Corporate Responsibility, charity initiatives, IHG Foundation, ect
- Monitor and control all budgeted expenditures to constantly achieve financial targets
- Manage and approve the work of assigned agencies on marketing initiatives. Conduct frequent and regular budget audits and reconcile budget allocations
- Develop and maintain excellent working relationships across all functions and regions at all levels to ensure maximum benefit from cross-functional synergies, especially IHG Rewards Club brand, brand extensions and our regional marketing partners
- Monitor relevant competitive activity across loyalty marketing mix and make appropriate recommendations to management
- 5+ years progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or marketing, with demonstrated proficiency in multiple disciplines/processes related to the position
- Demonstrated campaign management experience in organizing, planning and executing large-scale marketing projects from conception through implementation and evaluation
- Demonstrated effective verbal and written communication skills for the purpose of providing information to stakeholders, vendors, senior management and staff. Ability to develop and present data-driven recommendations successfully, promotes items persuasively, and shapes the opinions of others
- Demonstrated knowledge of multiple brand process management, including research methodology and design (basic quantitative analysis, measurement and statistics)
- Demonstrated knowledge of marketing principles and concepts
- Demonstrated creative problem solving ability and demonstrated creative thinking skills as evidenced by prior campaigns
- Demonstrated ability to maintain a consistent, high quality customer-focused orientation, including providing clear, accurate information; explaining procedures or materials or providing supplemental information; anticipating problems or questions
- Demonstrated appreciation and understanding of consumer and intermediaries and ability to develop consumer understanding based on research and existing trends
- Demonstrated effective problem solving and analytical skills for the purpose of evaluating marketing data and trends and resolving issues with marketing programs and/or implementation. Demonstrated knowledge and understanding of the relevant labor market, economic conditions, and industry trends, and ability to analyze these factors and draw logical conclusions
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Senior Manager Loyalty & Partnerships Resume Examples & Samples
- 1) Proven track record of driving results
- 2) Proven ability to build, manage and expand relationships
- 3) Experience in developing and executing multi-channel marketing campaigns
- 4) Strong strategic thinker, with analytical and problem solving skills
- 5) Ability to interact with all levels of Management
- 6) Excellent oral/written communication skills
- 7) Ability to work with cross-functional teams both internally and externally
- 8) Ability to work independently with minimal supervision and lead/manage multiple projects
- 9) Strong people and problem solving skills, including ability to effectively address any issue in collaboration with others as appropriate, to proactively identify and prevent potential problems, and ensure solution details are understood by all
- 10) Strong ability to understand marketing and customer relationship management
- 11) Attention to detail and commitment to excellence
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Senior Manager, Loyalty Partnerships Resume Examples & Samples
- Be the “CEO” of accounts and earn the trust of your clients. Manage P&L for each partnership
- Think strategically to grow profitably
- Establish strong relationships around the Expedia organization with people in Customer Experience, Operations, Product, Finance, Revenue Management and others in order to give our partners what they need and want
- Conduct ongoing communication with partner contacts. Be very responsive to their requests. Serve as trusted consultant to partners to grow revenues
- Track and evaluate customer service operations to ensure partner service levels are being met profitably. Assist in resolving escalated customer service issues and help ensure the smooth operations of our partner accounts
- Track and evaluate customers’ recommendations and requests for product and service development and improvements
- Liaise with the product team to add customer product development requests into the roadmap
- Evaluate partner performance on a regular basis and share performance results with key contacts. Assess merchandising campaign results and make recommendations for improvement
- Provide regular account management reports to senior management
- Work across Expedia to scope, design and deliver improvements to existing solutions or new partnership functionality
- Ability to operate independently and to define objectives and structure, with minimal supervision
- Works well in a fast-paced and constantly changing environment
- Extensive online travel or ecommerce experience in account management, business development and/or professional services roles
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Loyalty Manager Resume Examples & Samples
- The Loyalty Manager is responsible for creating and executing loyalty program strategies and overseeing execution of key programs targeted at the GrabCar and GrabTaxi partners (drivers). This position will focus on management of the partner loyalty program. Management of the partner loyalty program involves performing data-driven analyses and ensuring a high level of coordination with partners, internal stakeholders and 3rd party partner companies. The candidate should have the ability to both think big picture and be a visionary/idea generator - leading program vision and planning while also getting involved in the details of program execution
- Define loyalty offer strategy in partnership with analytics and partner engagement teams to maximize ROI while staying within budget constraints
- Build loyalty business case and forecast
- Lead ideation and conceptualization for program development and optimization, including process optimization
- Work with internal stakeholders and 3rd party partners to lead, drive and execute reward creation and maintenance
- Deep dive into partner data to understand key drivers, behaviors characteristics and partner segmentation
- Analyze partner data and work closely with cross functional stakeholders to develop and implement targeted promotions to drive partner behavior
- Prepare weekly and monthly reporting for loyalty program, and share out cross functionally as appropriate
- Identify, define and prioritize loyalty product feature requirements across the business and external partners
- Represent loyalty program in meetings and cross functional alignments and partnership with cross functional teams to ensure a cohesive program. Cross functional partners include (but are not limited to) marketing, finance, business development, partner engagement, partner acquisition teams
- Negotiate agreements with service and /or product suppliers, where necessary
- Bachelor’s Degree in a technical / quantitative field from a top-tier institution or equivalent work experience
- Fluent in Bahasa Indonesia
- Fun, high-energy personality. Great team player who works well in collaborative situations
- Excellent written and verbal communication (highly proficient in PowerPoint)
- At least 4-6 years of experience working in Loyalty / CRM / Loyalty Marketing / Customer Analytics or related jobs
- Tech, financial services, telco and transportation industry experience preferred
- Strong Excel skills is a must
- Hypothesis driven approach with exceptional ability to create grounded and structured analyses from disparate information sources without losing sight of the bigger picture
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Engagement & Loyalty Manager Resume Examples & Samples
- Self-starter: the preferred candidate will be entrepreneurial, with the ability to work well cross-functionally and in virtual teams
- Driven and inquisitive: a thirst for understanding and using gathered knowledge to push through change in the business
- Problem-solver: able to balance conflicting business requirements (commercial volume & value, versus customer satisfaction) to deliver incremental value to the business
- Experience with direct marketing, and Go-To-Market customer messaging
- Experience working through a planning process and leading an element of the process
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Senior Manager / VP, Loyalty Partnerships Resume Examples & Samples
- Identify relevant external partners which could provide relevant benefits to Lazada Group loyalty programme management
- Define and articulate partnership value proposition and prepare pitch materials to potential partners
- Jointly with partners, develop win/win propositions that strengthen Lazada Group while meeting partner objectives
- Initiate, develop and maintain relationships with relevant partners in Singapore and South East Asia
- Structure commercial partnership deals, and negotiate commercial terms and conditions
- Track record of structuring and closing partnership deals
- Strong network amongst potential partners (media, financial institutions, brands), in Singapore and South East Asia
- Prior exposure to e-commerce preferred, but not required
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Manager Loyalty Partnerships Resume Examples & Samples
- Bachelor’s degree (BA) from a four-year college or university with 2-4 years relevant work experience; MBA preferred
- Experience in project management, financial modeling, due diligence, valuations, business case development highly desired
- Candidate must be able to demonstrate initiative and creative problem solving in a collaborative, team-oriented environment
- Experience with airline industry, franchising or hospitality businesses a plus
- Exceptional statistical, analytical, problem solving, quantitative and analytical skills to include reasoning skills
- Excellent, verbal, written and listening communication skills
- Ability to facilitate the objectives of the department under general direction, while maintaining confidentiality of sensitive information
- Ability to make measurable progress on multiple high priority task simultaneously
- Proficient in the use of MS Office applications such as Outlook, Word, PowerPoint and Excel
- Travel may be required (10%)
- Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect
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Manager, Loyalty Resume Examples & Samples
- Consultative selling/Clienteling
- Integrated marketing communication strategy (across all customer touch points)
- Customer development
- Value proposition development
- Best practice knowledge of loyalty practices across industries
- In Partnership with Brand Marketing leadership, Analytics Insights & Marketing Services (AIMS), and key cross functional partners, develop a plan to continually optimize and enhance the brand's loyalty and retention pogroms
- Create, optimize, and evolve retention strategies to retain and grow customers
- Generate new marketing campaigns or improve existing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience
- Lead cross-functional teams to deliver loyalty program and marketing activities
- Work closely with brand partners to develop a deep understanding of brand and business goals, and apply them to loyalty marketing tactics
- Build collaborative working relationships with Brand Management, including Marketing, Store Operations, Customer Service, AIMS Customer Analytics & Intelligence, Consumer Insights and DCOM to facilitate development and delivery of loyalty concepts
- Partner with Marketing Analytics team to analyze loyalty program performance and share the insights and analysis with business partners
- Manage testing across all customer touch points to continuously improve customer growth, retention and lifetime value
- Create program KPIs and ongoing reporting to measure program effectiveness and identify opportunities for improvement
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Loyalty Manager Resume Examples & Samples
- Ensures a great IKEA shopping and brand experience to drive repeat visitation to the IKEA store and that the IKEA store experience is a fun day for the entire family
- Manages store level customer intelligence gathering and feedback loop, including HUTI, customer flows, and ICSS
- Identifies and acts on potential improvements based on consumer research, customer insight, co-worker and service partner feedback, and root cause analysis
- Works across the store to secure all Family touch points
- Drives Family memberships and actively promotes and secures implementation of Family Offers in order to grow loyalty with the IKEA Family member experience
- Partners with the RMM and store Commercial manager in providing input and helping to create the store business/marketing plan and prepares tactical plans of action to meet store goals for building local awareness and driving traffic
- Works proactively with the RMMs to ensure relevant knowledge of local market conditions/trends are considered into the overall media strategy and plans, including but not limited to the store’s CSI, Brand Capital, VOICE, Market Fact Sheets, and Ad tracker
- Champions local community opportunities connected to the national community relations strategy and plans and manages local community donations budget and process
- Acts as a local spokesperson for IKEA in the Community and Local Media opportunities (secured by Service Office)
- Leads development & coordination of national and local events connected to IKEA Family and the Community
- Maintains an up-to-date store, implementing vitality in line with the commercial calendar and events throughout the store which exceeds IKEA visitors’ expectations
- Executes and manages store/market components of the national marketing campaigns, including but not limited to PR, CRM, Sustainability, and Family
- Manages Smaland operations as well as leads the loyalty team including recognition of co-worker contribution
- Ensures development of working routines, auditing, and competence of compliance related to the role and function
- Conveys IKEA values and nurtures a strong IKEA culture that inspires and empowers co-workers to extraordinary achievements
- Understands and recognizes co-worker contribution
- Previous retail selling experience preferred
- Understanding of what excellent customer service looks like
- Ability to handle customer enquiries
- Experience of actively selling through understanding customers and their needs
- Ability to inspire and effect change
- Less than 5% (1 day per month on avg.)
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Loyalty Manager Resume Examples & Samples
- Identifies and acts on potential improvements based on customer research, customer insight, co-worker and service partner feedback, and root cause analysis
- Works across the store to secure all family touchpoints
- Partners with the RMM and Store Commercial manager in providing input and helping to create the store business/marketing plan and prepares tactical plans of action to meet store goals for building local awareness and driving traffic
- Works proactively with the RMMs to ensure relevant knowledge of local market conditions/trends are considered into the overall media strategy and plans, including but not limited to the store's CSI, Brand Capital, Voice, Market Fact Sheets, and Ad tracker
- Leads development and coordination of national and local events connected to IKEA Family and Community
- Maintains an up-to-date store, implementing vitality in line with the commercial calendar and events throughout the store which exceeds IKEA visitors' expectations
- Executes and manages store/market components of the national marketing campaigns, including but limited to PR,CRM, Sustainability and Family
- Ensures development of working routines, auditing and competence of compliance related to the role function
- Minimum of 5 years Experience
- Bachelor's Degree Needed
- Knowledge of Basic Math and formulas
- Knowledge of business and management principles involved in strategic planning, resource allocation and leadership technique
- Knowledge of appropriate business practices and procedures, advertising techniques and methods, marketing techniques and methods
- Knowledge of local market and competition in order to support innovative methods of meeting and or exceeding business priorities
- Knowledge of computers and computer functionality
- Knowledge and understanding of customer service standards, routines, and best practices
- Knowledge of customer traffic flow patterns
- Knowledge of home furnishings
- Knowledge of merchandise inspection and staging standards
- Knowledge of appropriate office practices and procedures
- Knowledge of applicable policies, laws and regulations
- Knowledge of products and services
- Knowledge of merchandise and return standards
- Knowledge of spreadsheets
- Knowledge of store opening and closing procedures
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Manager, Loyalty Proposition Resume Examples & Samples
- Strong analytical and modeling skills, comfortable with large and complex data sets
- Excellent organization skills and ability to lead multiple projects and contending priorities
- Ability to influence partners in various parts of the organization
- Strong business insight with 5+ years business experience, preferably loyalty/ travel/ ecommerce programs
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Manager GCP Loyalty Resume Examples & Samples
- Developing and socialising the Global Loyalty Solutions strategy including offerings and customer experience across EMEA
- Defining the international investment roadmap in close collaboration with regional GPM MR and Global MR COE teams
- Assessing and prioritising customer experience optimisation and integration for GCP loyalty programmes
- Acting as product manager for MR and Corporate MR in EMEA, including establishing principles and marketing practices, supporting the Field, enhancing the product value construct including pricing and expense management
- Collaborating with the Consumer Loyalty Capabilities and international MR teams on development and delivery of new reward solutions
- Supporting the technical programme development and launch led by Global Product Development and Operations
- Act as COE for EMEA region and drive optimisation and alignment of policies and processes across teams and markets
- Coordinating and aligning with multiple cross-functional partners as well as local market partners (e.g., GPD&O, World Services, Marketing, Finance, regional & global MR teams)
- Strong ability to create and execute innovative strategic initiatives
- Proven ability to influence and drive results at all levels across the organization
- Experience acting as business owner for large-scale business-focused projects with Tech and Operational linkages
- Ability to identify, assess and recommend options to address or prevent challenges in the delivery of a technical project
- Self-starter capable of functioning independently and able to work effectively with global team members and partners
- Customer-focused mindset
- Loyalty or Product Management experience is a strong plus
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Senior Engagement & Loyalty Manager Resume Examples & Samples
- Partner with key business pillars, category leads and technical project managers, develop the loyalty program to grow customer retention and execution plan with targeted cross-shopping
- Proactively develop and design loyalty program and campaign to drive customer top segment growth
- Leverage global platform and tool, and develop automation solution with CN tech
- Implement multiple customer engagement campaigns & programs with Prime and Global Shopping simultaneously
- Monitor performance of engagement campaigns and programs, drive high value activities to improve their downstream return
- Work with partners, such as online payment, wechat and bank to grow the reactivation and consumption of existing customer
- Write executive communication and regularly present to senior leaders
- Bachelor's degree or equivalent
- 5+ years of experience operation management, and delivering results in CRM and Program Management role
- Experience interpreting data and making business recommendations
- Strong verbal and written communication skill
- MBA or other related Master's degree
- Software development or related experience
- Data warehouse data mining skills
- CRM marketing or club relationship management experience is preferred
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Gcg-rewards & Loyalty Manager Resume Examples & Samples
- Deliver sharp differentiated Rewards propositions, keeping ahead of the competition, and aligning to global/regional guidelines & framework. Adopting global standards that enable local empowerment
- Drive the business development plans for Citi ThankYou Program and Platform
- Manage key rewards corporate clients
- Own the entire customer rewards journey from initial engagement through to fulfilment
- Deepen customers relationships and loyalty through continual engagement and relevant offers & privileges
- Manage cost per point
- Drive increased redemptions on channels such as Citi ThankYou, Travel Portal, Cash Rebate redemption, Select and Credit etc
- Support and drive greater synergies with various credit card products
- Manage all aspects of Citi ThankYou, including vendor relations, technical enhancements, UAT testing, process improvements etc
- Execute marketing programs / campaigns, working closely with Marketing, E-business, Legal, Compliance & Decision management
- Deliver client excellence, achieving leadership in bottoms up NPS for rewards redemption
- Run business in control with laws, regulations and our own policies to protect the brand and the franchise
- Strong written and oral skills
- Strong presentation and report writing skills
- Ability to grasp operating and technology procedures
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Senior Manager Loyalty / Awards Resume Examples & Samples
- University degree in Business or related field
- Minimum of 5 years experience in Marketing (planning and execution)
- Minimum of 5 years management exp. in loyalty Industry (loyalty programs)
- Retail experience within a large matrixed organization
- Excellent interpersonal and communication skills
- Customer relationship Management
- Ability to prioritize multiple tasks and consistently deliver within tight deadlines
- Ability to work independently
- Exceptional copy editing and proof reading skill
- Financial requirements – basic accounting and reporting
- Strong team building aptitude
