Global Social Media Resume Samples

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EG
E Goldner
Emie
Goldner
660 David Trail
Houston
TX
+1 (555) 955 2276
660 David Trail
Houston
TX
Phone
p +1 (555) 955 2276
Experience Experience
Los Angeles, CA
Coordinator, Global Social Media
Los Angeles, CA
Hickle and Sons
Los Angeles, CA
Coordinator, Global Social Media
  • Proficiency with Microsoft Office and social publishing and monitoring tools
  • Proficiency with Adobe Creative Suite and Adobe Marketing cloud a plus
  • Processes and oversees invoice submission and tracking to ensure timely payments to content vendors/partners
  • Participates in and helps coordinate “social media innovation” moments for the brand in partnership with internal teams and external partners/platform reps
  • Assists Manager, Global Social Media with seasonal planning briefs/roadmaps/marketing plans, helping to form “big-picture”/high-level strategic social plans prior to the season and communicating plans out to other marketing teams
  • Work closely with Social Art Director, Creative Services and Editorial to brief and manage compelling content for various channels that support business priorities, effectively communicating intention and timing to allow for a successful execution
  • Supports execution of UGC curation on-site, ensuring UGC hubs are updated daily and working properly – marrying his or her creative eye with his or her strategic decision-making
New York, NY
Global Social Media Manager
New York, NY
Doyle and Sons
New York, NY
Global Social Media Manager
  • Work with international teams to create and develop social media presence globally
  • Assist with creation, development, and presentation of a global social media strategy and integrated marketing campaigns
  • Work closely with the Development Team to refine and estimate User Stories as well as to explain and clarify doubts and concerns of the Team during the Sprint
  • Develop benchmark KPIs and best practices for social campaigns. Continuously improve campaigns based on data/metrics
  • Work with outside vendors to help create branded marketing content
  • Assisting in the planning and developing of strategies for increasing engagement and conversion
  • Monitor performance and surface insights of each campaign to measure impact
present
Houston, TX
Global Social Media & PR Supervising Associate
Houston, TX
Donnelly-Kemmer
present
Houston, TX
Global Social Media & PR Supervising Associate
present
  • Bring fresh ideas and thinking to the team; remain current on PR and social media trends
  • Help organization embed ‘digital first’ thinking through social and earned media channels
  • Initiate a compelling PR calendar of activities for Growth Markets and tracks features across all relevant media
  • Prepare press releases, blogs and other media resources / briefing materials for launches of global surveys, studies and campaigns; create content that builds engagement with the global media relations network
  • Track and use the global news agenda to proactively develop opportunities for comment or for pitching reports
  • Draft regular progress reports for EY global leadership on PR activity
  • Conduct outreach with key international media to improve EY’s profile
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Seton Hall University
Bachelor’s Degree in Marketing
Skills Skills
  • Marketing and communication professional with a passion for social media
  • Work experience: 7-10 years of experience in marketing and communications, with the majority of that time in the area of social media
  • Strong expertise and experience in marketing & communications, specifically in strategic use of social media to build awareness, image and support business development
  • Experience with implementation and management of social media tools and technologies
  • Strong program management skills
  • Excellent collaborator; builds effective relationships in large, complex organizations
  • Strong analytical skills and writing skills
  • Strong business acumen
  • Strong budget management and financial reporting skills, including large budgets with multiple vendors and deliverables
  • Ability to develop and apply creative solutions to complex issues
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15 Global Social Media resume templates

1

Converse Senior Manager Global Social Media Resume Examples & Samples

  • Proven record of creating engaging content across multiple social media platforms
  • Able to plan, execute and optimize social media strategies
  • Understanding of paid social and content marketing
  • An aptitude for writing and quality creative output
  • Excellent verbal and written communication skills with a demonstrated ability to successfully package and present ideas and recommendations
  • Ability to manage creative and marketing talent and build productive relationships
  • Good sense of humor, strong passion for pop culture and willingness to hop into the 24/7 digital fray
2

Global Social Media Manager Resume Examples & Samples

  • Marketing and communication professional with a passion for social media
  • Work experience: 7-10 years of experience in marketing and communications, with the majority of that time in the area of social media
  • Strong expertise and experience in marketing & communications, specifically in strategic use of social media to build awareness, image and support business development
  • Experience with implementation and management of social media tools and technologies
3

Global Social Media Manager Resume Examples & Samples

  • Lead global content and community strategy for social platforms; developing and overseeing the execution of strategic social initiatives, including campaigns, supervision of channel accounts, content vision and overall execution
  • Work with creative team to ideate, create and execute on-going social content that supports each season’s collection, as well as seasonal campaign initiatives
  • Manage brand positioning across all social media channels globally: Facebook, Instagram, Snapchat, Twitter, YouTube, Pinterest, Tumblr, and Google+, as well as internationally: Weibo, Wechat, Line, Douban, In, etc
  • Monitor and work with Social Media data specialist to surface an act on insights of each campaign to measure impact
  • Oversee the editorial calendar and lead content creation across all channels
  • Grow following and engagement by driving paid and organic social programs
  • Evolve community management working closely with customer service and editorial teams; develop best-in-class process and system for response in collaboration with Director of Social Media and Customer Service teams
  • Develop & maintain relationships with content creators, influencers, platform partners, and key bloggers
  • Work with international teams to create and develop social media presence globally
  • BS/BA required; marketing and communications degrees preferred
  • 5+ years of digital experience with a concentration in community and content strategy; Minimum of 3 years focused on social media
  • Experience directly managing and growing a team
  • Proven experience in a management role leading the creation and implementing digital/social media campaigns on a global level
  • Experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences
  • Extensive knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Twitter, Pinterest, Instagram, YouTube, Google+) and how each platform can be used in different scenarios
  • Proficiency with Microsoft Office and social monitoring tools
  • Proficiency with Adobe Creative Suite and Adobe Marketing cloud a plus
4

Global Social Media Manager Resume Examples & Samples

  • Global social Media and channel strategy
  • Content creation & curation, including social posting and community management
  • Optimize company pages within each platform to increase the visibility of company’s social content
  • Create editorial calendars and syndication schedules
  • Work with outside vendors to help create branded marketing content
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Measurement of relevant KPIs and reporting to marketing executives
  • Assisting in the planning and developing of strategies for increasing engagement and conversion
  • Lead paid social strategy
5

Dockers Global Social Media Manager Resume Examples & Samples

  • Champion the development of Dockers global social media strategy, while directly overseeing US social channels in partnership with social agency. Strategic development inclusive of content plan, measurement plan, and brand voice guidelines
  • Lead planning, implementation, and optimization of social media marketing programs to create and deliver engaging content that can be customized across multiple platforms including Facebook, Twitter, Instagram, and YouTube
  • Manage social media editorial calendar ensuring that plans align with seasonal marketing programs to drive engagement through unique storytelling
  • Be the go-to person on all things social for cross-functional counterparts. Collaborate with Marketing, PR, and Social agencies to develop organic & paid programs that align with brand strategic initiatives
  • Manage the development of Dockers influencer strategy in partnership with PR and Social agency
  • Oversee real-time marketing at events as needed, which may require some travel
  • Create benchmarks to monitor the success of our social media activities. Set and track KPI’s across properties and key marketing programs
  • Monitor social media/digital industry trends and share fresh ideas with teams internally to contribute to a culture of innovation
  • 3-5 years of experience in Digital, Social, or Community Management
  • In-depth understanding of managing online communities, including building and maintaining an audience across major social platforms
  • Born storyteller: Superior writing and communication skills
  • Ability to manage time effectively, setting and meeting deadlines while maintaining quality of work
  • Results driven, analytical thinker
  • Self-motivator with a highly collaborative spirit.Creativity a must!
  • Flexibility in adapting to new technologies and environments
  • Blogging and/or social agency experience preferred
  • Previous experience with content management systems and social analytics tools
  • Previous experience in fashion/apparel/retail preferred.Global experience preferred
  • Knowledge of Adobe Photoshop preferred
6

Global Social Media Manager Resume Examples & Samples

  • Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills
  • Business acumen
  • BS or BA in business marketing or related field.MBA or other advanced degree highly desired
  • Minimum of 3 years of digital and social marketing experience or equivalent, preferably in global consumer products
  • Intricate knowledge of key global social platforms including Facebook, Twitter, YouTube, Pinterest, and Instagram.Additional knowledge of emerging and key regional social platforms including Snapchat, Weibo and Line
  • Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Demonstrates creativity and documented immersion in social media
  • Working knowledge of blogging ecosystem in relation to company and other social influencers
  • Experience sourcing and managing content development including video, and publishing
  • Proven ability to develop and manage cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales
  • Ability to participate in and build effective teams, both within the marketing department and cross-functionally with product, sales and operations
  • Strong communication abilities, written and verbal
  • Requires thorough knowledge of general marketing and social media principals
  • Ability to effectively manage time, multi-task and prioritize duties, operates with sense of urgency
  • Advanced analytical skills, ability to translate complex data into actionable strategy
  • Ability to develop, manage and improve upon process
  • Demonstrates consumer centricity and experience as well as passion for product and brand building
  • Ability to solve problems and take initiative
7

Head of Global Social Media & Content for Citi s Consumer Bank Resume Examples & Samples

  • Overall Content and Social Strategy for Citi’s Global Consumer Bank
  • Management of Global Consumers Social Center of Excellence (COE)
  • Tools and Technology that Enable Best in Class Social Capabilities
  • Has 15+ years experience in digital marketing, (financial services industry not required) with a specialty in content and social marketing; MBA preferred
  • Experience managing multiple external agencies to consistently and effectively deliver world-class strategies based on consumer insights with measureable results. Ability to negotiate with a high level of discretion and influence both internal and external stakeholders at various levels, including senior management across Citi businesses, functions, and regions. Responsible for communications and negotiation with external partners
  • Has top quality written and verbal communication skills, and experience implementing marketing programs
  • Has a strong strategic and analytical skill with the ability to look at the broader perspective as it relates to business strategy
  • Knowledge of the digital and social space is a requirement, as is broad-based thinking about new and innovative ways that Citi can engage with our customers and potential customers
  • Be able to analyze and synthesize data from the social communities, providing insights from the data to inform future recommendations and decisions
  • Strong interpersonal skills and collaborative approach to work
  • Entrepreneurial and energetic – engaged in new trends, ideas
  • Ability to multi-task in a fast-paced environment and bring clarity and structure to ambiguous situations
  • Excellent communication skills and judgment required to work with senior executives both within GCB and at external companies with whom we partner
  • Gets hands dirty – enjoys rolling up sleeves and figuring things out!
8

Director, Global Social Media Resume Examples & Samples

  • Lead and develop the overall social media strategy for HP and its brands, to further strengthen community engagement and increase brand awareness for HP’s products from a Pan-HP, customer-centric point of view
  • Manage day-to-day social media activities including planning and implementing a monthly editorial calendar, coordinating content to support daily posts, and responding to consumer comments on Facebook, Twitter, Instagram, YouTube, G+, Snapchat, Weibo and LinkedIn
  • Deliver monthly Social Media performance metrics as part of the CMO measurement dashboard
  • Partner with cross-functional Print and Personal System marketing, Corporate Communications and HR to align on a consistent Pan-HP go to market social strategy and editorial plan
  • Manage social media team members by providing leadership, direction and guidance; provide appropriate coaching and mentoring for team members to help them achieve their full potential
  • Manage relationships with key Social Media tools, platforms and external agencies
  • Define metrics and performance indicators to measure the success and impact of our global social media efforts
  • Implement best practices to continue to build social media and digital marketing capabilities
  • Manage a large team of regional and country community managers
  • Keep abreast, recommend, and implement new Social Media solutions
  • 7-10 years’ experience in Social Media for a brand or agency, 5-7 years in related industry (PR, digital, media, ad agency)
  • Master’s degree required, preferably with course work in: advertising, journalism, marketing, market research, brand management, consumer behavior
  • Experience in paid social media strategies to amplify organic posts
  • Excellent written and oral communications skills
  • Exceptional analytical skills
  • Project management and corporate program launch experience
  • Self-starter with strong organizational and leadership skills
9

Global Social Media Resume Examples & Samples

  • Define characteristics that give Micron identity, value and distinction from their competitors and establishes Micron’s “voice” and presence within a community or geography
  • Lead in design and implementation of an integrated social media, content and talent brand marketing strategy that focuses on aligning current team members and prospective hires with the brand and promotes the Micron brand to achieve our organizational hiring goals
  • Work as a collaborative partner within Talent Management to align and enrich Micron’s culture programs and initiatives and talent brand
  • Identify trends and insights in social media and talent brands to ensure Micron is leading in recruitment marketing
  • Develop or identify broad and target content and collateral, create campaigns, grow image database as relevant to strategy
  • Develop organizational partnerships to curate and produce relevant content across all social channels
  • Manage social conversation, interact and engage customers through social media channels Develop and train network to market day-to-day social media content that supports Talent Acquisition, University Relations and Culture, Integration and Inclusion programs globally
  • Develop methods, tools and collateral to enable talent acquisition and the organization to attract and acquire high potential employees through technical expertise, service excellence and positive interpersonal relations
  • Ensure message quality, authenticity and integrity
  • Develop metrics and measures effectiveness of strategy execution
  • Strategy design, program development and project management
  • Proven understanding of social media channels and effective deployment practices
  • Experience managing content development and publishing
  • Utilizes strategic talent acquisition practices brings forward advancements in field
  • Leads people through change
  • Business acumen and market insight
  • Ability to work in a matrix environment
  • Bachelor’s degree in HR, marketing or advertising
  • 5+ years advanced recruiting experience
  • 3-5 years developing/managing social media and/or digital marketing communications in technology space
  • 5 years in a multi-national, multi-cultural corporate environment
10

Manager, Global Social Media, La Mer Resume Examples & Samples

  • BS/BA in a communications, marketing or related field
  • 5 years of experience working in the social space, ideally in a community management, digital or social campaign manager role. PR and/or brand communication experience a plus
  • Passion for social media and strong working knowledge and understanding of core social media platforms including Facebook, Instagram, YouTube, Pinterest, Twitter, Snapchat, Tumblr and Google+. International knowledge of platforms including Weibo, Kakao, Line and WeChat is a plus
  • Strong analytical ability to read data and draw clear conclusions and key insights
  • Highly organized and able to multi-task, while maintaining clear and proactive flow of communication and ownership of tasks across multiple departments
  • Strong communication skills with the ability to build and maintain good rapport with internal and international teams as well as external vendors and handle situations with confidence, tact, and resourcefulness
  • Demonstrated ability to plan and execute content and communication strategies
  • Exceptional communication, asset management and analytical skills with experience in social analytics
  • Understanding of the digital landscape across multiple touch-points
  • Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial environment
11

Global Social Media Manager Resume Examples & Samples

  • Enforce brand social media guidelines
  • Assist with creation, development, and presentation of a global social media strategy and integrated marketing campaigns
  • Post relevant content in accordance with the Content Calendar
  • Use brand guidelines/persona to respond to user generated comments in a timely manner
  • Communicate with teams to ensure that community management strategy supports overall company goals and objectives
  • Create and maintain Content Calendars for posting to all of SWG's social profiles
  • Maintain relationships with relevant influencers in the fashion social media landscape
  • Active participant in a wide variety of social media platforms and activities
  • In-depth understanding of the social media landscape and emerging platforms
  • Ability to think outside-the-box and develop creative solutions to challenges
12

Global Social Media PM Resume Examples & Samples

  • Strong project management experience, leading projects across functional teams
  • Understanding of the social media ecosystem and how various social media tools function
  • Excellent communication (verbal and written) and collaboration skills that enable you to earn trust at all levels
  • Experience in retail/channel marketing a plus but not required
13

Global Social Media & PR Supervising Associate Resume Examples & Samples

  • Bring fresh ideas and thinking to the team; remain current on PR and social media trends
  • Help organization embed ‘digital first’ thinking through social and earned media channels
  • Initiate a compelling PR calendar of activities for Growth Markets and tracks features across all relevant media
  • Prepare press releases, blogs and other media resources / briefing materials for launches of global surveys, studies and campaigns; create content that builds engagement with the global media relations network
  • Track and use the global news agenda to proactively develop opportunities for comment or for pitching reports
  • Draft regular progress reports for EY global leadership on PR activity
  • Conduct outreach with key international media to improve EY’s profile
  • Develop and implement social media strategy and programs, lead social media planning and run and manage social channels working directly and supporting the team
  • Effectively create, plan curate, and manage all content (images, video and written) to reach desired audiences
  • Social media content creation (creative, high impact) - working with both in-house and external designers and suppliers – as well as content review, approval and scheduling
  • Support, develop and communicate measurement for social media campaigns – seeking to deploy best practice and drive up the quality of execution
  • Be an ambassador for teaming – seeking connections across teams to ensure that the new model delivers high impact
  • Move from a periodic or ‘event driven’ plan to an ‘always on’ strategy
  • Act as an ambassador for BMC across all internal and external engagements
  • Assist with planning and supporting the media engagement around the EY Global Organization
  • An ability to work with senior stakeholders in building effective global media and social campaigns
  • A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization
  • An ability to work with complex, sometimes technical or specialist content
  • A passion for current affairs and business news
  • An understanding of, and keen interest in, print and broadcast media relations; demonstrate strong media relationship development experience
  • Creativity and knowledge of what makes a news story
  • Strong teaming and interpersonal skills; comfortable working collaboratively, virtually and independently
  • Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe. Ideally some experience in handling international project launches
  • Comfort in working to tight deadlines in a fast-paced environment; Ability to work remotely with team members in other time zones with-in normal business hours
  • Strong organizational skills with an ability to work on several projects simultaneously and to take a structured approach to information
  • Accuracy and attention to detail; reliability; proactive and willing approach; and a flexible attitude
  • Excellent communication and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership
  • Advanced proficiency in using MS Word, Excel and PowerPoint
  • Need to make connections across and be able to work with a virtual global team
  • Making connections across Growth Markets team, Brand and Communications, Global Media Relations and Social Media team
  • Proven ability to manage complex processes and/or projects at a global level
  • Outstanding written and oral communications
  • Social media execution skills
  • Media relations / public relations skills
  • Experience managing internal support networks
  • Experience working with a global brand
14

Global Social Media Manager Resume Examples & Samples

  • Stay on top of what’s trending in the news and on social media with relation to consumer engagement and activation (conversational e-commerce, personalized support, etc)
  • Identify tools that may increase an effectiveness of social media listening, consumer activation and share results with the Team and Stakeholders. Present the value and drive an implementation once accepted
  • Help the Team to track trends and social conversations and assist in deriving an actionable insights from those
  • Support design of new campaigns and drive their implementation
  • Monitor social media for competitors’ actions and look for trends and patterns to adjust our strategy
  • Support build and implementing of corporate measurement strategy for social media
  • Foster cross organizational awareness on integration of Social Media with consumer facing solutions (features, roadmap and issues)
  • Engage with stakeholders to gather, distill and prioritize product requirements for Social Media integration and consumer activation strategy (and its impact on the existing digital system portfolio)
  • Maintain and refine product backlog: create user stories and acceptance criteria and prioritize all stories (including technology and support items) to ensure work focuses on those with maximum business value that align with product strategy
  • Work closely with the Development Team to refine and estimate User Stories as well as to explain and clarify doubts and concerns of the Team during the Sprint
  • Encourage the open exchange of information and viewpoints
  • Collaborate with other Product Owners to synchronize Product roadmaps, deliver enablers/components for other Teams and resolve conflicts
  • Monitor and respond to consumers ideas for further Product evolution
  • Work with Teams accountable for market deployments to design market acceptable solutions
15

VP, Global Social Media & Platforms Resume Examples & Samples

  • Help global, local, and regional markets map out comprehensive media plans for social media and helping them drive strategies that are proven by testing and metrics
  • Partner with Global Content and Digital Marketing team to deliver innovative approaches rooted in results
  • Manage the development of tools, widgets, API integrations and other functionality to support Citi’s social media objectives
  • Leveraging Citi global measurement framework, assist with markets as they measure, analyze, and compile reports for management showing results (ROI) and build business case for continued development and use of social media channels globally
  • Become an advocate for Citi and the individual markets in the social media space, engaging in dialogues and answering questions where appropriate across multiple groups and functions
  • Monitoring competitive, industry best practices, social media tools, applications, channels, design and strategy as well as lessons from Citi-executed social media programs to refresh and update trainings, playbooks, standards and related internal guidance documents on at least an annual basis, or as needed
  • Bachelor’s degree in marketing or related field required; MBA preferred
  • Minimum 5 years’ work experience in social media – deep media expertise required
  • Work experience in Financial Services a plus
  • Entrepreneurial and energetic – engaged in new trends and ideas, keeps abreast of digital innovations, ability to multi-task in a fast-paced environment and bring clarity and structure to ambiguous situations
16

Global Social Media Project Manager Resume Examples & Samples

  • Own high impact Newsroom activations and projects (large campaigns and quick hit initiatives) from conception to market deliverable for worldwide markets and the Global Newsroom Team to execute
  • Develop social media content related to the Classics/Lifestyle category to be used on Reebok’s owned social media platforms
  • Keep projects on target, on budget, and on time, ensuring quality deliverables that achieve stated business/marketing objectives
  • Bring new ideas and projects to life on a regular basis – both short and long lead
  • Work closely with Director of Social Media, respective business unit leads, and cross-functional teams like PR, Digital Content, Advertising, and Trade Marketing to build campaigns designed to create passion and grow communities on and off social platforms
  • Thinks like the brand, eats like the brand, speaks like the brand, and dresses like the brand
  • Positive attitude and high-energy performer
  • Natural storyteller and visual communicator
  • Excellent written, oral presentation, and diplomacy skills
  • Experience with and solid understanding of the integration of PR, Social Media, and Digital Content
  • Has a passion and intellectual curiosity for all things social, mobile, and digital emerging technologies. Keeps abreast of the latest industry news, vendors and is savvy on social media marketing best practices
  • Ability to change direction on a dime, and always keep projects moving toward stated goals and objectives
  • Outstanding team player, collaborator and consensus-builder, with a knack for earning respect and credibility quickly from management
  • An unorthodox resume is smiled upon
  • Ability to be awesome
  • Bachelor's degree in Business, Marketing or related fields
  • 4+ years of work experience in social media, digital marketing, or PR role, with a minimum of 5 years of general business experience
  • Documented experience creating successful disruptive/remarkable moments that engaged and inspired action
  • Experience working internationally a plus (but not required)
  • PR/Digital/Social/Marketing Agency experience a plus
17

Global Social Media Content Manager Resume Examples & Samples

  • Manage social media team that is responsible for coordinating a full editorial calendar that populates all content across all of Garmin’s social media channels
  • Set a direction and vision for the social media team and see that all social media content plans are laddering up to that vision and direction
  • Manage the relationships and contracts of Garmin’s roster of social media ambassadors/influencers and ensure that they are being leveraged to maximize Garmin’s social media reach
  • Work closely with Creative Directors, VP of Creative Communications to ensure that content strategy and plans are consistent with overall creative strategy/standards as well as current ad campaigns
  • Educate social media team and other marketing departments on the latest social media trends as how Garmin is capitalizing on them
  • Work closely with counterparts in European markets to provide strategic consistency and share successes
  • Demonstrates a deep operational understanding of social media outlets and trends, including experience with implementing them for fast-moving and diverse companies
  • Demonstrates a thorough grasp of digital advertising tactics and their implementation
  • Demonstrates a passion for the markets that Garmin serves and an interest in consumer electronics
18

Coordinator, Global Social Media Resume Examples & Samples

  • Supports Manager, Global Social Media in developing the global Social Media Content and Community strategies taking into account and planning into the needs of various business units (PR, Marketing, Retail, Licensing, etc.)
  • Executes across global social platforms and supports strategic social initiatives in alignment with best-in-class strategies and practices, including seasonal campaigns and global event moments
  • Creates Social Media visual content calendars and manages content-flow and publishing to brand Social Media profiles on a daily basis, including but not limited to Instagram, Facebook, Twitter, YouTube, Snapchat, Pinterest and Tumblr
  • Manages and coordinates content and asset management for global Social Media, including calendar planning, shot list requests, creative briefs, paid social media assets and live-event social execution
  • Assists with all Community Management activities, partnering closely with Editorial, Customer Service and third-party agency, overseeing the monitoring platforms for spam/inappropriate content, ensuring customers needs are being addressed in a timely manner, implementing new protocols/customer-service responses, and escalating high-priority issues accordingly
  • Work closely with Social Art Director, Creative Services and Editorial to brief and manage compelling content for various channels that support business priorities, effectively communicating intention and timing to allow for a successful execution
  • Assists Manager, Global Social Media with seasonal planning briefs/roadmaps/marketing plans, helping to form “big-picture”/high-level strategic social plans prior to the season and communicating plans out to other marketing teams
  • Participates in and helps coordinate “social media innovation” moments for the brand in partnership with internal teams and external partners/platform reps
  • Supports execution of UGC curation on-site, ensuring UGC hubs are updated daily and working properly – marrying his or her creative eye with his or her strategic decision-making
  • Processes and oversees invoice submission and tracking to ensure timely payments to content vendors/partners
19

Associate Director, Global Social Media Resume Examples & Samples

  • Develop and manage content strategy and editorial calendar for our corporate social media accounts, including Facebook, Twitter, LinkedIn
  • Develop and execute social media activities across corporate and franchise accounts
  • Deliver regular analytic reports on social media activity across channels
  • Write compelling original copy and adapt existing content for social media channels
  • Participate in Social Media Review team
  • Provide social media expertise and counsel to internal organization (US and Global)
  • Work across internal organization to identify opportunities for content, social media activities
  • Manage daily conversations on our social media channels and provide responses per our guidelines
  • Manage agency partners, educate employees around the world on the use of social media
20

Global Social Media Manager Resume Examples & Samples

  • Work with relevant teams to ideate, create and execute on-going social content that supports each season’s collection, as well as seasonal campaign initiatives
  • Manage brand positioning across all social media channels globally: Facebook, Instagram, Snapchat, Twitter, YouTube, Pinterest and Tumblr, as well as internationally: Weibo, Wechat, Line, Douban, In, etc
  • Monitor performance and surface insights of each campaign to measure impact
  • Partner with Global Social Media Coordinator for daily posting, campaign planning, paid amplification and measurement
21

Global Social Media Manager Resume Examples & Samples

  • Build the overall social media strategy and social media tactics to meet business and marketing objectives
  • Lead the development of content in collaboration with the creative services team which reinforces our brand and services to our relevant audience
  • Develop documentation on “how-to” and best practices for social media channels; roll-out to global marketing organization
  • Develop global social media engagement and advertising calendar – post-cadence, content, spend, audience, targeting
  • Take the lead and work with regional interactive marketing leads, regional marketers and corporate communication to support business needs across social channels
  • Partner with social care to monitor customer feedback on products, services and marketing campaigns
  • Work in tandem and regularly feedback insights gained from social media and online monitoring to key relevant stakeholders
  • Monitor and report on campaign performance and share campaign results with global marketing organization
  • Develop benchmark KPIs and best practices for social campaigns. Continuously improve campaigns based on data/metrics
  • Minimum of 4-5 years of marketing background, with 3 years of social media experience
  • Experience in targeting multicultural audience preferred
  • Understanding of social media platforms including Twitter, Facebook, YouTube and LinkedIn
  • Experience launching targeted campaigns using Facebook Business Manager and Power Editor, or similar tools
  • Experience with web analytics platforms and using data to drive decision making
  • Team-player - willing to flex and compromise in order to create the best solution to meet the team’s and business's needs
  • Strong organization and project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
  • Strong written and verbal communication skills. This role does a lot of presentations and cascading of social media initiatives to a wide range of audience
  • Bilingual/fluent in English and Spanish (speaking, reading, and writing) is preferred