Director Social Media Resume Samples

4.6 (121 votes) for Director Social Media Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the director social media job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

Resume Builder
CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

Create a Resume in Minutes
LH
L Harris
Lavon
Harris
73695 Rippin Path
Chicago
IL
+1 (555) 644 8412
73695 Rippin Path
Chicago
IL
Phone
p +1 (555) 644 8412
Experience Experience
San Francisco, CA
Director Social Media
San Francisco, CA
Schinner-Lowe
San Francisco, CA
Director Social Media
  • Work across multiple content and delivery platforms to help mine and seed social media of/with viral content
  • Supervise creation of and edit multiple content objects on a daily basis. These will include copy and line editing roles, managing an overall style and voice, and working with subject matter experts for specific content types
  • Manage a team of 10-to-15 people, responsible for managing accounts on major social media platforms
  • Review relevant performance metrics to drive resource allocation and content decisions
  • Oversee community management and effectively translate social sentiment/listening into ideas and strategy
  • Development of research methodologies to understand how consumers think, act and behave online and applying knowledge of emerging trends and technology to programs
  • Create a comprehensive strategy to build social media capabilities at dressbarn
Houston, TX
Director, Social Media Marketing
Houston, TX
Pagac, Schuppe and Olson
Houston, TX
Director, Social Media Marketing
  • Has developed and managed national social marketing campaigns for best-in-class entertainment franchises that garnered major buzz and demand leading up to the premiere and afterwards
  • Knows how to develop and execute a compelling social strategy for new tentpole programs and franchises amidst a crowded marketplace and has the portfolio to back it up
  • Is a digital and social native who knows about the hottest social platforms before anyone else, loves technology, is using the latest apps, knows the newest streaming devices and is thirsty for what's next in the ever-changing tech sphere
  • Has developed and can launch breakthrough, out-of-the box, viral, press-garnering and award winning social promotions
  • Will reports into a VP of Marketing
  • Knows what the most important social KPIs are and optimizes for them, in the rapidly changing social ecosystem
  • Has worked with best-in-class social vendors in the analytics, optimization and data-management. Can analyze and choose the best partners for the job
present
Dallas, TX
Associate Director, Social Media
Dallas, TX
Abbott Inc
present
Dallas, TX
Associate Director, Social Media
present
  • Work with creative, UX, and technology teams to support social media asset development including social network pages, profiles, apps and widgets
  • Developing and supporting social marketing strategies that deliver on performance results and client business objectives
  • Manage an ongoing audit of our social media channels to optimize our efforts and help develop a social media style guide
  • Assist in business development activities such as contributing to RFP responses and proposals
  • Work with Analytics to track and communicate social media performance across the enterprise
  • Create and maintain editorial calendars, workflows, processes, schedules, and project plans
  • Manage interns or work-study staff to accomplish assigned tasks
Education Education
Bachelor’s Degree in Communication Arts
Bachelor’s Degree in Communication Arts
University of Memphis
Bachelor’s Degree in Communication Arts
Skills Skills
  • Strong verbal and written communication skills
  • Ability to multitask and prioritize
  • Fortitude to stay calm under pressure
  • Interest in additional emerging media, including mobile
  • Working knowledge of social media platforms
  • Understanding of social media tools and capabilities, including
  • Excellent Communicator: Uses varied vehicles and opportunities to promote dialogue and develop shared understanding and consensus. Maintains continuous, open and consistent dialogue with others
  • Technologically Savvy: Possess working knowledge of the use of technology to streamline processes with a specific emphasis on the Microsoft Office suite of products
  • Social Media Savvy: Working expertise among breath of social media networks
  • Critical and Analytical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Ability to review and dissect information and can apply analytic concepts and calculations
Create a Resume in Minutes

15 Director Social Media resume templates

1

Associate Director, Social Media Resume Examples & Samples

  • Developing and supporting social marketing strategies that deliver on performance results and client business objectives
  • Team leadership with existing social clients and potential new business
  • Working on projects to ensure they are meeting internal and client expectations
  • Educating client and internal teams on social marketing channel value, best practices and ongoing evolution implications
  • Supporting and presenting as part of new and existing business development with emphasis on social marketing opportunities
  • Interest in additional emerging media, including mobile
  • Working knowledge of social media platforms
  • Understanding of social media tools and capabilities, including
  • Five to eight years of experience in a digital marketing environment
2

Assistant Art Director, Social Media Resume Examples & Samples

  • Solid ecommerce experience; strong photo editor has an eye for the best and most traffic-driving stories, knows how to express a brand through image & copy
  • Extremely organized: able to review, edit and file extensive quantities of assets from multiple sources to align with the monthly content calendar
  • Competent photographer with a passion for sharing photos and an eye for what makes a great shot especially in regard to fashion and individual social platforms
  • Deep experience in ideation, creation and promotion of compelling content and story angles that will work in social
  • Thrives in a fast-paced environment and be able to respond to news as it happens
  • A stats junkie with a competitive streak and a desire to continue improving
  • Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities and experience levels
  • Pragmatic sense of business acumen, problem solving abilities, creativity, and sense of "getting things done"
  • Experience with a CMS, key words and meta tags is preferred
  • A strong visual portfolio or visually arresting personal social accounts with proven following
  • 3+ years solid art direction experience: local location and studio. On figure or product styling a plus
  • 3+ years of recent and relevant social media creative experience, ideally including experience at a major media website/publication
  • Must have strong working knowledge of Adobe Creative Suite (Photoshop and InDesign specifically). Skilled at basic retouching, color editing, and image cropping. Video editing an added plus
3

Director, Social Media Marketing Resume Examples & Samples

  • Support the achievement of Marketing Objectives through the development and delivery of highly effective Social Media Marketing Plans
  • Identify opportunities and develop new concepts, features and business requirements for social media solutions
  • Be an expert with respect to how consumers use social media
  • Based on a clear understanding of RBC’s market segmentation, strategize and tailor messages & offerings to right groups, identify opportunities and enhance the client experiences – aligned with brand, channel & marketing strategies
  • As a Social Media Marketing expert within Canadian Banking, provides leadership, strategic direction, counsel & ensures executional excellence for social media component of brand, product and sponsorship campaigns
  • Develop, facilitate and manage campaign strategies and content posted by RBC on various social media sites
  • Works closely with Social Media Platforms and Strategic agency partners to deliver creative and media solutions that are on brand, on time and on budget
  • Oversee the day-to-day management and development of editorial content on the RBC P&CB and RBC Insurance social media channels including development of monthly content calendar
  • Partner with customer service and sales to drive overall P&CB social media objectives
  • Identify threats and opportunities to our brand from user generated content
  • Leads development and implementation of the overall RBC Social Media marketing strategy
  • Work closely with Marketing Head, Retail Brand on the overal retail brand marketing plan
  • Effectively leverage Internal and External resources to drive efficiency and strong performance
  • Continues to look for new and innovative opportunities in social media
  • Build, lead, and ensure high-impact response to test & learn approach to new social media marketing activities
  • Develop strategic partnerships with social media platforms, including Twitter, Facebook, LinkedIn and Google
  • Drive ongoing executive reporting and campaign measurement assessment, and optimize future programs accordingly
  • Actively participate in execution of social media marketing initiatives – primary custodian of P&CB operated social channels on Twitter, Facebook and YouTube
  • Primary owner of social media middleware, influencing product roadmap, employee onboarding, admin access and BAU operations
  • Continually optimize resource alignment to maximize business impact and maximize throughput
  • Drives Accountable management of overall budget
  • Actively participate in evaluation of software and tools to enhance RBCs social media presence (i.e. Instagram, PostBeyond)
  • Supports development, maintenance, evolution and compliance with Canadian Banking & Insurance’s social media policies, procedures and guidelines
  • Be the eyes and ears of RBC’s brand in the SM environment, with an inherent commitment to brand stewardship
  • Drive high performing, passionate Marketing team through Strong leadership and Development focus
  • Leads Canadian Banking & Insurance Social Media Marketing team
  • Co-ordinates the day-to-day activities and performance of the social media community managers
  • Provide strong leadership and skill/capability development of social media marketing team
  • Support ongoing personal development needs of team to continue to deepen marketing skills and raise the collective skillbase of the team
  • Commit to inspiring an environment of continuous learning on the social media team, actively participate in workshops, webinars and learning opportunities offered by social media platforms
  • Maintains strong social media vendor relationships to stay on top of rapidly changing environment Act as a centre of expertise and takes a lead role within Canadian Banking & RBC Insurance for social media, leading education and learning programs within RBC on the benefits and opportunities for effective use of social media within marketing, product and digital
4

Director, Social Media, Bobbi Brown Resume Examples & Samples

  • 8+ years of experience managing social media for a brand
  • Experience launching and driving both social media and paid digital media campaigns
  • Well-versed in multiple social media platforms with an established presence on them
  • Experience in managing a social budget and determining the best use of funds to meet specific goals
  • Familiar with social media management tools and services (e.g., Social Flow, Sprinklr, Crimson Hexagon)
  • People management experience; managing a team and achieving goals while working with distributed team members
  • Excellent written and verbal communication skills, including presentation writing and delivery
  • Strong interpersonal skills, with the ability to be personable yet persistent
  • Ability to build and maintain good relationships with brand Founder, global teams, key external vendors, and regions
  • Self-starter and highly motivated – capable of working independently yet collaboratively within a fast paced environment
  • Ability to “dive in,” manage details, and “get it done” in a resource constrained environment
5

Assistant Art Director, Social Media Resume Examples & Samples

  • A multi-tasker who easily juggles concept, presentation and editing with an easy going attitude
  • Keeps abreast of the competitive landscape within social media to identify new directions for creative content
  • Has the ability to spot a story or trend and act on it from ideation through posting
  • A strong photo editor who knows how to express a brand through the photographic image
  • Extremely organized: able to review, edit and file large quantities of assets from multiple sources to align with the monthly content calendar
  • Competent photographer with an eye for what makes a great social shot
  • Creative concepting and comping skills
  • Must be very active in Social Media. Including but not limited to Instagram, Pinterest, Facebook, Twitter and Tumblr feeds
  • Strong collaborative, works well with cross functional partners/team
  • Graphic design degree
  • Art direction experience: local location and studio a plus
  • Social media creative experience, ideally including experience at a major media website/publication a plus
  • Video editing an added plus
  • On figure or product styling
6

Director, Social Media & Fan Engagement Resume Examples & Samples

  • Able to work as a member of a team, as well as guide and educate a team of 3 social media community coordinators
  • Using analytics and KPIs, constantly evaluate social support and platforms by adjusting weekly tactics with an eye toward long term goals
  • Work with internal teams to establish style guides, asset roll-outs, social assignments, platform ownership, metrics evaluation processes and revise as needed
  • In addition to a team of direct reports, integrate and support input from internal stakeholders, including Programming, International, Consumer Products, Digital, Legal, PR, Creative, etc
  • Further define and implement content marketing, publishing and moderation strategy across Facebook, Twitter, Instagram, Tumblr, etc
  • Lead content creation and distribution for all priority series and ensure a consistent brand voice across all social touch points  Act as point of contact with press and establish a process to leverage talent as a means to promote series
  • Provide regular reporting to measure growth and inform ongoing strategy and brand series positioning shifts
  • Demonstrated experience and passion for all social platforms (Facebook, Twitter, YouTube, Instagram, SnapChat, Pinterest, Tumblr) and how creative lives within each universe  Ability to manage heavy workload (60+ series) with flexibility to rapidly shift priorities based on organizational needs
  • Extreme attention to detail and experience in building out process and procedure
  • Strong organization skills and ability to multitask in a fast-paced environment  Exceptional leadership capabilities and strong interpersonal skills
  • Experience managing, inspiring and leading a team of green community managers
  • Experience and expert knowledge of measurement platforms including but not limited to Nielsen Social Guide, Sprout, Listen First, Omniture, Sprinklr, Facebook Insights, Twitter Analytics
7

Director, Social Media & Audience Development Resume Examples & Samples

  • Direct brand social channel management by creating and developing content designed to grow TakePart and PM’s advocates across its social media channels (Facebook, Twitter, Snapchat, YouTube, Instagram, Google+, etc.)
  • Proactively identify areas of opportunity to raise awareness of the TakePart brand, especially on emerging platforms
  • Create and execute specific on-and offline initiatives designed to grow target audience groups
  • Manage and grow departmental KPIs, including traffic goals, organic and paid social campaign performance and community size
  • Work with email/mobile marketing team on new initiatives to generate qualified leads and grow subscription base
  • Research, manage and partner with like-minded publishers, content distributors and social media platforms to increase audience size, reach and brand awareness
  • Work closely with members of the editorial team to highlight content across all platforms
  • Consistent daily monitoring and reporting of content performance, working to optimize for future campaign
  • Manage the development and testing of new solutions to increase audience and brand awareness through paid traffic acquisition, paid search, and social and native advertising
  • Work with sales team to integrate social media in sales pitches and sponsored programs, and manage branded content execution
  • Work with film marketing on upcoming releases, launch new social properties for new films, and contribute to film marketing strategies
  • 5-7 years of marketing and audience development experience within media or publishing
  • Expertise in using social media for brand building and audience growth
  • Expertise in developing and executing paid social media marketing campaigns
  • Motivated, proactive team player
  • Highly focused and data driven. Fluent in analytics tools including Adobe Omniture (Site Catalyst), Facebook Insights, Sprout Social, comScore, Google Analytics, etc
  • Strong oral and written presentation skills
  • Comfortable with delivering analysis, context, strategic direction, and specific recommendations to senior management
  • Deep familiarity with and passion for social issues – experience with NGOs a plus
  • Experience in film/television/entertainment a plus
  • Demonstrated excitement for Participant Media and TakePart content, and a commitment to our mission of impactful storytelling
8

Art Director, Social Media Resume Examples & Samples

  • A multi-tasker who easily juggles concept, presentation, edit, and publication with an easy going attitude
  • A team player with outstanding interpersonal skills, including the proven ability to work across different audiences, personalities and experience levels fostering a collaborative work environment
  • Solid e-commerce experience; a strong photo editor who has an eye for the best and most traffic-driving stories --- knows how to express a brand through image
  • Creative concepting and comping skills: ideation, swiping, and visual comps
  • Ability to spot a hot-button story or trend and act on it from ideation through posting
  • Expert in social media and SEO and how they influence shopping
  • Must be very active in Social Media, including but not limited to Instagram, Pinterest, Facebook, Twitter, and Tumblr feeds
  • Strong aptitude in anticipating and following production processes and timelines
  • Ability to handle a number of projects simultaneously in a deadline driven environment. Hard-working, dedicated and detail-oriented
9

Executive Director, Social Media Resume Examples & Samples

  • Plan, implement, and optimize social marketing campaigns, both stand-alone and those and in support of multi-channel, integrated marketing programs
  • Manage team of direct reports responsible for community management, campaign management, creative development, end-2-end message alignment and social monitoring/listening/analysis
  • Excellent verbal and written communication skills, with a strong executive presence
10

Director, Social Media Digtal Marketing Resume Examples & Samples

  • Creates metric-driven social strategies that build new and profitable audiences and drive audience engagement
  • Identifies high-value content, pairs it with targeted high-value audiences, and creates profitable social media campaigns and posts to pair those users and content. Activities here are based on both advertising monetization and subscription acquisition propensity
  • Not only drive page views from social posts and their subsequent virality, but also engage in fan growth campaigns that expand the social exposure of organic posts
  • Develops plan for and implements social technology and analytics necessary to meet objectives
  • Identifies third-party vendors/partners who can extend Tribune’s ability to profitably and discretely match high-value content and audiences
  • Experiments with all direct marketing-like aspects of social media, including testing of audience segments, content types, time of day posts, social platforms, etc
  • Stays connected in both proactive and reactive ways to content which is trending and has the potential for huge viral reach; creates action plans and playbooks in advance to capture all opportunities
  • Monitors social commentary for customer insights, and shares feedback with colleagues
  • Partners with newsroom to optimize content distribution/engagement and train and develop newsroom talent
  • Stays abreast of industry best practices and disseminates relevant ideas and instruction to colleagues
  • Assists subscription acquisition and retention colleagues in the use of social media to achieve their subscription objectives
  • Bachelor’s degree in media or related field or equivalent work experience, MBA preferred
  • 12+ years of leadership experience with a background in data-driven direct marketing
  • Must have the ability to effectively communicate with executive management (written and verbal)
  • Advanced knowledge of social media best practices and technologies
  • Must have the ability to develop a high performance team
  • Ability to work in a matrix organizatio
  • Lead a staff of at least 2
  • Ensure expenses are managed according to determined budget
  • Responsible for revenue from social channels
11

Director, Social Media & Consumer Engagement Resume Examples & Samples

  • Social Media Marketing.Manage daily publishing for the client’s Facebook, Twitter, Instagram and Snapchat accounts (and others as applicable). Work with multiple constituencies to develop weekly, monthly and quarterly social strategies and calendars. Ensure that the client’s social accounts both lead and respond to culture, and are always current and up-to-date on important events
  • Social Partner Collaboration.Collaborate and build strong relationships with partner leads at key social platforms including but not limited to Facebook, Twitter and Instagram. Work with partners around priority campaigns to develop programming and secure promotion
  • Content Development.Oversee and contribute to the production of digital content including text, images, videos, GIFs and other forms of micro-content to be used on social media
  • Social Care.Manage a team responsible for 24/7 social care. Includes identification of inbound questions and feedback, and triage of those messages for public responses or follow-up via client’s customer care team
  • Reporting and Analytics.Produce weekly, monthly and quarterly reporting on the client’s social accounts as well as overall social conversation about the client’s product. Produce competitive analyses. Produce ad hoc campaign reports for priority releases and promotions. Clearly communicate learnings and insights from data to leadership, marketing and content teams
  • Strong written/oral communication skills; copyrighting or other writing background a plus
  • Impeccable management and organizational skills
  • The highest attention to detail - a passion for the small stuff
  • Track record building and maintaining strong business relationships
  • The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
  • Experience with Spredfast or another similar social management platform
  • Knowledge of basic audio, photo and video editing programs including Adobe Photo
12

Associate Director, Social Media Resume Examples & Samples

  • Provide regular and consistent engagement with clients around all aspects of social programming including (and not limited to) social media channel management, content creation, digital public relations, promotions, partnerships, outreach initiatives, online events, etc
  • Develop and execute social programming strategies, plans and audits including content strategy, researching competitors and writing summaries
  • Oversee and manage complex social media/digital projects through to implementation and measurement
  • Supervise and train junior level resources including social media account managers and coordinators. Work with junior staff to ensure daily, weekly and monthly goals are being met and exceeded
  • Collaborate closely with the media planning and search marketing / SEO teams to leverage digital advertising and organic/paid promotional activities where appropriate
  • Work with creative, UX, and technology teams to support social media asset development including social network pages, profiles, apps and widgets
  • Work closely with analytics teams to establish reporting goals, methodologies and deliverables
  • Support delivery management and client engagement in drafting proposals, budgets and timelines for client projects
  • Exhibit strong understanding of market and digital capabilities
  • Assist in business development activities such as contributing to RFP responses and proposals
  • 5 to 7 years of social media and digital experience at a public relations/communications, interactive, advertising, or marketing agency
  • Strong digital communications and content development background
  • Previous experience managing digital teams and programs or campaigns on sizeable pieces of business
  • Previous experience developing, managing and implementing online marketing, social media and word-of-mouth campaigns (including blogger/influencer programs); experience with online promotions, sweepstakes/contests and partnerships a plus
  • Knowledge and experience with online issues/reputation management programming
  • Knowledge of web site development and platform builds, search engine optimization and search engine marketing fundamentals as well as mobile marketing
  • Ability to manage budgets and calculate program ROI
13

Director, Social Media & Fan Engagement Resume Examples & Samples

  • Overseeing the creation of daily original social content on MTV brand channels
  • Leading MTV brand community management strategy and team
  • Identifying and tracking relevant campaign performance analytics in collaboration with Research & Insights team with a view towards meeting all consumption and engagement growth goals
  • Working directly with major social platforms and social talent on partnerships, executions, beta participations and pilots
  • Support brand campaign during tent pole events and brand initiatives including The MTV Movie Awards, The VMAs, the Woodies, and coverage of third party events
  • Collaborating with Consumer Marketing department on linear channel priorities and ideating/translating how campaigns are expressed natively on specific social media platforms
  • Working with outside stakeholders on social ideation/execution to ensure that cross-departmental strategic goals are met
  • Contributing to development and execution of integrated sponsorship opportunities across social channels
  • Working with Project Managers to ensure that process and workflow are upheld and evolved according to project needs
  • Maintaining up-to-date knowledge of digital and social industry trends, new platforms, and social talent (influencers)
  • 5+ years experience with social content development and fan engagement strategy at a major media/entertainment company, brand or agency
  • Proven track record of overseeing creative development, production, and implementation of social campaigns that drive engagement for high profile brands or franchises
  • Experience managing teams, mentoring, and providing creative guidance to community managers, producers, and designers
  • Project management experience and high level of organization
  • Strong knowledge of MTV brand and franchises a plus
  • Pop culture, entertainment, meme and general internet culture obsession not required, but a major plus
  • Intimate familiarity with community behavior, content and audience on Facebook, Twitter, Tumblr, Instagram, Pinterest, Musical.ly, and Snapchat
  • Hands-on community management and fan engagement experience
  • Thorough understanding of the relationships of social media to site traffic, video streams and general content consumption
14

Account Director Social Media Lead Maternity Cover Resume Examples & Samples

  • Proven track record in managing projects to time and budget
  • Experience of working on a wide range of digital disciplines essential specifically in Social and Content creation
  • Proven track record in managing, developing and leading a team
  • Automotive experience is a nice to have
  • Excellent organizational skills are paramount
  • Proven track record in meeting Client’s expectation by means of impeccable project management
  • Enthusiasm and dedication to supporting line managers on campaign delivery
  • Ability to listen and learn from others in every department you interact with
  • Prior Agency experience working at Account Director level
  • Degree or equivalent marketing qualification
  • Comprehensive understanding of general marketing practices (an industry board qualification – most desirable)
  • Strong computer skills, with proficiency in Microsoft Office computer packages such as Word, Excel and Powerpoint
15

Associate Director, Social Media Resume Examples & Samples

  • Lead and execute a social media strategy across Chicago Booth that enhances the brand, increases visibility and deepens relationships with key audiences
  • Lead an enterprise-wide social media council ensuring coordination of efforts, use of common social media voice, and sharing of learning and best practice
  • Content acquisition, both internal and external for brand enhancing, sharable materials
  • Develop content calendar, selecting the appropriate channel and times based on insights and best practices to organize content distribution throughout a week
  • Manage existing Chicago Booth's enterprise-level presence on social media channels and continually monitor and encourage engagement
  • Provide community management support for internal clients, as needed. Consult with partners on best practices, tactics, and recommendations
  • Evaluate new platforms and make recommendations on our presence, watch trends and evangelize the benefits to the entire school
  • Determine appropriate digital content to be posted, secure rights and approvals, as needed
  • Work aggressively to cross-promote and maximize engagement with key audiences
  • Consult with, train, coach, and support internal departments and programs to enable them to be effective in social media and achieve their goals
  • Identify and build relationships with appropriate social media influencers
  • Work with Analytics to track and communicate social media performance across the enterprise
  • Build a social media listening capability for Booth, closely monitoring discussion about Booth and being the enterprise expert on competitive activities
  • Lead efforts to develop and update enterprise-wide social media policies, guidelines and infrastructure
  • Develop social media strategies for projects and events, and execute those strategies across the respected platforms
  • Manage an ongoing audit of our social media channels to optimize our efforts and help develop a social media style guide
  • Creatively brainstorm and strategize tactic creation for social media initiatives
16

Director, Social Media & Content Marketing Resume Examples & Samples

  • Drive business objectives for the brands while leveraging key social insights and continuing to test/optimize to build best in class capabilities
  • Manage an internal team of social media and content subject matter experts and work closely with the larger digital marketing team to create holistic programs that maximize the impact of our digital ecosystem
  • Responsible for the selection and on-going management of social media agencies with the goal of creating strategic partnerships that leverage industry knowledge and expertise to deliver best-in-class programs for MCG
  • Lead the development of a social media and content marketing strategic plan that leverages the social space and helps impact sales by positively affecting purchase decisions
  • Elevate our brands to the next level, leveraging our channels with unique, relevant and engaging content to reach and acquire new consumers and build loyalty and advocacy with existing consumers
  • Develop a measurement plan and analyze data to measure impact of social campaigns on key business and marketing KPIs. In addition to growing sales, with the goal of growing our online share of voice, positive brand sentiment, generating positive word-of-mouth, improve ratings and reviews and increase our Net Reputation Score
  • Responsible for the development and management of social media and content team members to educate, train and develop individuals and create a positive and collaborative environment that optimizes employee engagement and job satisfaction
  • Work with other Marketing Shared Services teams to leverage social channels by creating and amplifying our campaigns through engaging content, paid social advertising and social best practices
  • Assist Ecommerce team to help connect with consumers in social channels and help drive sales along their path to purchase
  • Develop social crisis management plan with internal and external teams to help maintain overall brand and company reputation online
  • Continuously identify new solutions and test and learn opportunities in the social space to keep MCG positioned as leaders in innovation
  • Help educate larger organization on trends in the social space, including emerging channels, changes in consumer behaviors, new policies or regulations, etc
  • Work extensively with agencies, Marketing Shared Services, Legal, IT, Customer Care, PR team and other internal groups to collaborate, develop and manage programs
  • Work with corporate legal and regulatory teams to create and maintain guidelines for community management and UGC activities, Privacy Policy, and adhere to best-in-class online guidelines and compliance standards
  • Bachelor’s degree in Marketing
  • MBA in Business, Management or Marketing preferred
  • 7-10 years of progressively responsible experience in marketing field
17

Art Director, Social Media Advertising Resume Examples & Samples

  • Design compelling and engaging advertising creative
  • Think big and collaborate with team members to develop new marketing strategies
  • Create customer-centric designs by integrating marketing objectives, target audience, and creative assets into advertising designs
  • Coordinate with development teams on ad execution and deployment
  • Manage communication and upload of final graphic assets to Amazon image server
  • Work effectively in time sensitive situations while balancing priorities
  • Self-starter who is a customer-obsessed, detail-oriented, and enthusiastic team player
  • An online portfolio with samples of work demonstrating strong visual design skills
  • Strong project management and organizational skills with the ability to multi-task and meet tight deadlines
  • Intimate knowledge of industry tools such as Adobe Creative Suite, with primary focus on Photoshop and Illustrator
  • Minimum of 3 years’ experience as visual designer,
  • Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions
  • Bachelor degree in design or equivalent professional experience required
  • Advertising experience across a range of media including online, mobile and social advertising is preferred
  • A social media junky – you have a genuine love for viral content and understand what goes into creating it
  • Copywriting skills are a plus
  • Experience working with technical teams
18

Director Social Media Resume Examples & Samples

  • 10+ years of experience in social media and/or digital media space. BA/BS in a related field
  • Proven experience developing social media strategies
  • Experience establishing and maintaining professional partnerships in the social media space
  • Experience negotiating with outside vendors, including negotiating contracts, prices, resolving service issues and reconciling differences
  • Understands, and has a passion for what customers are reading, watching and listening
  • Be able to analyze data from the communities you manage, providing insights from the data to inform future recommendations and decisions
19

Freelance Associate Director, Social Media Resume Examples & Samples

  • Lead the creation, development and execution of social media content marketing strategies including conducting social media competitive and social listening audits and, with the support of junior team members, creating social content, channel, operational and measurement strategies
  • Provide regular and consistent engagement with clients around all aspects of social programming including (and not limited to) social media channel management, content creation, partnerships, promotions, influencer outreach initiatives, events, etc
  • Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise
  • Experience developing, pitching and executing social media campaigns or content series on behalf of a sizeable piece of business
  • Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics
  • Superior written and verbal communication skills and ability to counsel clients' on online marketing issues and content strategies
  • Knowledge and experience with online issues/reputation management programming a plus
  • Knowledge basic programming skills such as HTML, CSS, etc. are a plus
  • Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision
20

Director, Social Media & Consumer Engagement Resume Examples & Samples

  • Social Media Marketing. Manage daily publishing for the client’s Facebook, Twitter, Instagram and Snapchat accounts (and others as applicable). Work with multiple constituencies to develop weekly, monthly and quarterly social strategies and calendars. Ensure that the client’s social accounts both lead and respond to culture, and are always current and up-to-date on important events
  • Social Partner Collaboration. Collaborate and build strong relationships with partner leads at key social platforms including but not limited to Facebook, Twitter and Instagram. Work with partners around priority campaigns to develop programming and secure promotion
  • Talent Collaboration. Collaborate with artists, athletes and other celebrities, their management, and their creative teams to effectively promote priority campaigns and releases
  • Content Development. Oversee and contribute to the production of digital content including text, images, videos, GIFs and other forms of micro-content to be used on social media
  • Social Care. Manage a team responsible for 24/7 social care. Includes identification of inbound questions and feedback, and triage of those messages for public responses or follow-up via client’s customer care team
  • Reporting and Analytics. Produce weekly, monthly and quarterly reporting on the client’s social accounts as well as overall social conversation about the client’s product. Produce competitive analyses. Produce ad hoc campaign reports for priority releases and promotions. Clearly communicate learnings and insights from data to leadership, marketing and content teams
  • Knowledge of basic audio, photo and video editing programs including Adobe Photoshop
  • Bachelor’s degree in a related field preferred
21

Associate Director, Social Media Resume Examples & Samples

  • Oversee and manage complex social media/digital projects from developing and pitching concepts to clients to implementing, executing and reporting on their successes and/or optimizations
  • Work with creative, UX, and technology teams to create innovative social content and campaigns that are rooted in audience insights and platform capabilities across Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, etc
  • Serve as a thought-leader and subject matter expert on social media platform innovations, content best practices, and updates to ad products, APIs and policies
  • Managing and executing paid social media campaigns including determining targeting and optimization strategies and managing ad campaign budgets
  • Supervise and train junior level resources including social media strategists and coordinators. Work with junior staff to ensure daily, weekly and monthly goals are being met and exceeded
  • Collaborate closely with other agencies and internal teams where appropriate
  • Strong knowledge of social media vendors ranging from listening and audience research tools to social media CRM platforms, and promotional tools
  • Curiosity for uncovering emerging social media platforms and/or first-mover opportunities on existing platforms
  • Previous experience developing, managing and implementing influencer programs; experience with promotions, sweepstakes/contests and partnerships a plus
22

Director Social Media Resume Examples & Samples

  • Manage a team of 10-to-15 people, responsible for managing accounts on major social media platforms
  • Manage internal partnerships with other content leaders across platforms
  • Engage internal content partners to ensure the best curation and distribution of video and text content
  • Work closely with ad sales and other related groups to drive revenue
  • Maintain proficiency and knowledge in latest trends, technology and best practices for social media
  • Review relevant performance metrics to drive resource allocation and content decisions
  • Supervise creation of and edit multiple content objects on a daily basis. These will include copy and line editing roles, managing an overall style and voice, and working with subject matter experts for specific content types
  • Sports takes place on nights, weekends and holidays -- and those shifts will be regular and required
  • A minimum of 7 years working in a high-level media environment
  • Previous management experience
  • Experience in managing and growing business relationships
  • Proficiency in metrics-based decision making
  • 3+ years management experience, including multi-layer management
  • Understand and follow closely the latest user trends across websites and/or mobile apps
  • Ability to work quickly and juggle multiple varied tasks during a typical work day
  • Experience working closely with video content
23

Director, Social Media Marketing Resume Examples & Samples

  • Leads campaigns from strategic development through production, trafficking and optimization
  • Partners with internal stakeholders on social media presence strategy, content and innovation
  • Develops joint business plans with key platforms such as Facebook/Instagram, Twitter, Snapchat to outline annual strategies and priorities
  • Leads Social Media initiatives for AT&T Entertainment Group Consumer organization including strategy development for numerous social platforms including Facebook, Snapchat, YouTube, Pinterest
  • Plays a key role on AT&T Social Media Governance Council including development of best practices, tool selections, and crisis planning
24

Creative Director, Social Media Resume Examples & Samples

  • 7-10 years’ experience with a focus in digital marketing and social media
  • Understanding of the technical constraints imposed by the different forms of digital media
  • Strong knowledge of color use principles, typography, and layout
  • Adobe CS Suite/Adobe Cloude, Microsoft Office, Keynote
  • Ability to partner with key Hasbro stakeholders to come up with creative strategy that is on brand and supports key marketing priorities globally
  • Ability to collaborate and influence cross-functionally
  • Ability to lead and teach a team of designers and copy writers
  • Ability to make informed decisions quickly to keep performance on track
  • Business and financial acumen including analytical skils
25

Director, Social Media & rd Party Platforms Resume Examples & Samples

  • The ideal candidate is a natural leader, with excellent communication and team management skills that allow them to deliver on business outcomes in a highly matrixed organization where collaboration is critical to their success
  • 10+ years progressive leadership experience in developing social media media strategies for content brands including roles in a senior leadership capacity
  • Proven ability to impact and influence at all levels of the organization to achieve desired outcomes
  • Demonstrated ability to think strategically, set a clear vision and devise innovative solutions to challenging opportunities including social monetization for publishers
  • University or College Degree and/or related experience in Marketing, Social Media, Digital Marketing
  • 10+ years digital experience, including within audience development and across a variety of digital channels, with social media and other 3rd party platforms being a critical component of experience
26

Digital Director, Social Media Resume Examples & Samples

  • Serve as senior manager of the social media programs of multiple top-tier clients, acting as the agency-client liaison
  • Strategic lead who can translate client objectives into successful programs, collaborating closely with account teams
  • Manage the flow of work, information and strategy between agency account teams and client’s digital, marketing and communications contacts
  • Oversee clients’ social media channels including editorial planning, content development, monitoring/analytics and ongoing social strategy and creative community engagement
  • Work with clients on tactical issues in digital and social media (microsites, social networks, influencers, syndication, social media advertising, etc.) and provide client counsel
  • Serve as financial manager, ensuring that programs are scoped appropriately and revenue is managed accurately
  • Serve as manager to several direct reports, ensuring their successful performance and growth
  • Support the new business development process. Understand industry trends and issues that directly and indirectly affect the client, particularly as they relate to clients’ and industries’ use of social media
  • Have 7+ years in the digital space, with proven experience delivering successful social media programs across verticals, with a strong focus on CPG and consumer marketing categories
  • Have a strong understanding of digital and social channel strategy
  • B2B social media experience a plus
  • Are passionate about the constantly changing world of media with ability to drive thought leadership for clients and the agency
  • Are talented writers, clear communicators and engaging presenters
  • Are knowledgeable about the intersection of earned, owned and paid media
  • Have experience in program measurement and analysis
  • Can act as trusted advisors for multiple clients
  • Are proven program managers who can effectively oversee multiple work streams while partnering with project management
  • Can manage financial responsibilities related to client and team management
  • Love to drive new business
27

Assistant Director / Social Media Resume Examples & Samples

  • Manage all social media activity on a daily basis
  • Perform the setup, management and promotion of social media sites such as Facebook, Twitter, Instagram, YouTube, Flickr, Pinterest, Foursquare, Snapchat, Yelp, Google Plus, Vine and any other relevant platforms
  • Create and post compelling content to engage existing followers and cultivate new ones
  • Create and manage all published content (images, video, written copy)
  • Respond to comments and questions posted by followers of the Lottery’s various social media accounts
  • Develop social media promotions
  • Highlight other Lottery promotions using social media
  • Consult with Web Page Developer and make recommendations regarding web page marketing strategies and designs
  • Work with the Drawing Manager to ensure that drawings are posted efficiently and effectively
  • Represent the Lottery in a professional manner
  • Provide ongoing social media analysis to show results and develop optimizations
  • Monitor trends in social media tools, applications, design, and strategy
  • 3-5 years of experience as a social media professional
  • Advanced level knowledge and understanding of social media platforms such as Facebook, Twitter, Instagram, You Tube, Flickr, Pinterest, Snapchat, Google Plus, Vine, etc
  • Knowledge of other social media platforms that the Lottery is not currently utilizing
  • Excellent writing skills
  • Customer Service skills
  • Interpersonal communication skills
  • Marketing knowledge and experience
  • Experience in a retail environment
  • Experience with graphic design and web design as it pertains to Marketing and Communications
  • Excellent computer skills particularly the ability to pick up new tools and applications quickly
  • Experience on both PC and Mac
  • Experience with use of smartphone and tablet
28

Director Social Media Listening & Research Resume Examples & Samples

  • Manage relationships with vendors
  • Advise the global organization on social listening strategy and techniques
  • Educate and train the markets and wider organization of the methods of social listening
  • 7+ Years in Social Media: This person will have a rounded experience working with the various disciplines in marketing, particularly Consumer and Business Insights. This experience could come from an agency or a client organization or a combination
  • Experience of Big, Complicated Organizations: This person will know how to navigate a complex org chart to get information to the right places and be able to affect change. Ideally, he/she would have first-hand knowledge of how blue chip brands use social media
  • Detailed Knowledge of Listening Tools and Techniques: Must be able to talk expertly with vendors to optimize what we buy from them and improve how the services are used
29

Director, Social Media & Content Marketing Resume Examples & Samples

  • 8+ years’ experience in technology marketing required,
  • 2+ years’ of B2B content marketing, writing, or journalism experience preferred
  • 4+ years of social media or advertising experience required
30

Art Director, Social Media Resume Examples & Samples

  • 2+ years creative agency experience
  • Extensive portfolio of work that demonstrates a deep understanding of social media platforms
  • Natural bent for storytelling & creating engaging content
  • Passion for pushing the limits of design to create award-winning work
  • Passion for keeping up with emerging trends in social and digital spaces
  • Strong visual POV and high polish level (photography, editing)
  • Exceptional communication skills for presenting ideas internally and to clients
  • Great attention to detail and organizational skills
  • Impressive Portfolio (URL Preferred) submitted with the application
31

Director, Social Media, Glamour Resume Examples & Samples

  • Work closely with Glamour’s senior leadership team to develop and execute creative programming for Glamour’s social channels
  • Bring new, innovative ideas to the table and push the brand’s boundaries on social platforms
  • Work with digital, print, and creative departments to ensure that social strategy is baked into every part of the editorial process, and secure exclusive content for social channels including behind-the-scenes photos, videos, on-site coverage from live events, and tentpole activations
  • Spearhead, manage, and oversee social partnerships both within Conde Nast and across the web with like-minded brands
  • Develop original social-first franchises that can be sold to advertisers
  • Collaborate with editors to pitch, conceptualize, and optimize content to perform on social
32

Director, Social Media & Digital Marketing Resume Examples & Samples

  • 10 or more years of relevant experience with at least five years of experience in a supervisory role required; experience in three or more marketing and communication disciplines required; experience in both agency and corporate role a plus
  • Bachelor’s degree in related field (Journalism, Communication, Marketing, Liberal Arts, Public Relations, Advertising, etc.) required
  • Must demonstrate expertise in the development and disciplined execution of strategic communication plans and using research and audience insight to develop key messages and tactics
  • Extensive understanding of digital and social marketing industry trends, tactics, current events, and user behavior
  • Demonstrated track record of developing strategies to increase social media engagement and advance consumer brands from a B2C perspective
  • Experience with social media monitoring tools such as Sprinklr, Radian 6
  • Experience with marketing automation tools, such as Salesforce Marketing Cloud, IBM Watson, Eloqua and Marketo a plus
  • Ability to perform market research & analytics; passion for crunching numbers and improving ROI
  • Excellent writing, verbal, editing, presentation, and overall communication skills; solid writing and editing skills
  • Ability to multitask and maintain high performance under extreme pressure in a dynamic, fast-paced environment
  • Drives the effective use of market research and other analytics to develop recommendations
  • Develops, improves, standardizes, and manages work processes to ensure consistent performance that meets client expectations, including cross- functional collaboration inside and outside of Marketing and Communication (M and C)
  • Provides communications counsel to senior leaders and managers
  • Manages the effective use of communication channels
  • Leads a team of communications managers and professionals, coaching and directing their performance in accordance with the M and C teams high standards for excellence in client service
  • Ensures disciplined budget management
  • Performs a key role as a member of the M and C leadership team in helping to strengthen the capabilities of the M and C business unit
  • Develops as well as follows critical business processes to ensure quality and timely execution of initiatives
  • Performs other job-related duties as assigned
  • High School Grad / GED
  • Experience:10+ years
  • Supervisor/Management Experience:5+ years
33

Associate Director, Social Media Resume Examples & Samples

  • Manage all content creation and dissemination on Kellogg School’s Facebook page, Twitter account, Instagram and other social platforms, ensuring that the content is fresh, engaging and interactive
  • Acquire new fans and followers, and retain existing fans and followers
  • Monitor the online discussions taking place among Northwestern audiences and reports on trends and insights on the conversation
  • Build internal relationships to help streamline department’s ability to achieve assigned goals within Social Media
  • Participate in strategic planning processes and annual marketing plan development
  • Contribute strategic insights to long-term strategies as well as individual project briefs
  • Have deep familiarity with current online and social media best practices and integrate with offline channels
  • Recommend relevant media vehicles for owned, earned and paid social channels
  • Partner strategically with internal departments to determine best use of media
  • Provide leadership in measuring effectiveness of partnerships and content
  • Develop, prepare and present PowerPoint presentations, recap reports and online analytics reports for all social channels
  • Act as subject matter expert to individual schools/units as requested
  • Lead bi-monthly social media summits for the University
  • Bachelor’s degree in related field and/or equivalent combination of education and experience
  • 4-7 years experience in related field
  • Excellent written and verbal communication, presentation, and interpersonal skills
  • Advanced proficiency in the Microsoft Office Suite, particular emphasis on PowerPoint
  • Ability to train fellow Social Media marketers at University
  • Demonstrated ability in handling multiple priorities, project management and meeting deadlines; strong planning and organizational skills
  • Ability to proactively monitor and adjust activities to respond to changing circumstances and priorities to meet goals, proactively address issues as they arise and mitigate risks associated to events
  • Outcome driven; strong project management skills
  • Able to work with others to accomplish goals
  • Remains composed under stress; handles responses to criticism tactfully and delivers on organizational commitments
  • Self-Starter: Excited by the opportunities, resourcefulness and nimbleness required of a new office start-up
  • Excellent Communicator: Uses varied vehicles and opportunities to promote dialogue and develop shared understanding and consensus. Maintains continuous, open and consistent dialogue with others
  • Technologically Savvy: Possess working knowledge of the use of technology to streamline processes with a specific emphasis on the Microsoft Office suite of products
  • Social Media Savvy: Working expertise among breath of social media networks
  • Critical and Analytical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Ability to review and dissect information and can apply analytic concepts and calculations
  • Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one
  • Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem
  • Customer and Personal Service: Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment (and working with employees at all levels of the organization), meeting quality standards for services, and evaluation of customer satisfaction
  • Experience in higher education advancement or non-profit organizations
  • Experience with InDesign, Photo Shop and/or other design programs
34

Associate Director Social Media Resume Examples & Samples

  • 5+ years’ experience in social media
  • 2-4+ years of video and creative production experience
  • Public Relations experience a plus
  • Degree can vary from Liberal Arts to Public Relations, Communications, Marketing or Business
  • A strong communicator who can represent team in Senior Leadership Meetings
  • An affinity for technology especially mobile devices
  • A digital native with a functional understanding of multiple social platforms, including but not limited to Facebook (and Facebook Fan Pages), Twitter, Snapchat, Google+, LinkedIn and YouTube