Email Marketing Coordinator Resume Samples

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KM
K Marks
Kaylee
Marks
589 Reynolds Ridges
Los Angeles
CA
+1 (555) 404 6749
589 Reynolds Ridges
Los Angeles
CA
Phone
p +1 (555) 404 6749
Experience Experience
12/2014 present
Detroit, MI
Email Marketing Coordinator, Shopstyle
Detroit, MI
Email Marketing Coordinator, Shopstyle
12/2014 present
Detroit, MI
Email Marketing Coordinator, Shopstyle
12/2014 present
  • Develop new strategies to raise KPI’s, improve customer retention and lifetime value
  • Build strong working knowledge of our ESP and other key email systems
  • Partner with cross-functional teams in creative, business development and brand marketing to grow email revenues
  • Own the day-to-day execution of email for for SHOPSTYLE daily emails; including content development, segmentation, QA and deployment
  • Track and analyze performance
  • Craft in-brand messages that drive customer engagement
  • Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
03/2008 08/2014
Philadelphia, PA
Global Email Marketing Coordinator
Philadelphia, PA
Global Email Marketing Coordinator
03/2008 08/2014
Philadelphia, PA
Global Email Marketing Coordinator
03/2008 08/2014
  • Assist Manager in development and implementation of testing calendar
  • Assist with the creation and management of direct mail campaigns including design, database management, print logistics and delivery
  • Work with Design/Marketing Departments to develop effective templates and assist in writing and editing of copy
  • Develop and maintain the email calendars for all 4 brands, partnering with brand, site management, creative, and the Email Marketing Manager
  • Develop and test hypotheses for email communications, providing analytical results and takeaways to continually improve programming
  • Work closely with CRM team to develop and execute email programs based on segmentation rules
  • Develop, execute and lead email deployment, planning, QA, calendars, and timelines
02/2004 01/2008
Houston, TX
Email Marketing Coordinator
Houston, TX
Email Marketing Coordinator
02/2004 01/2008
Houston, TX
Email Marketing Coordinator
02/2004 01/2008
  • Assist in the development of new forms, event registrations, content pages, and sub-community sites
  • Use Customer Relationship Management applications to create email campaigns and segmentation
  • Manage subscriber database, including coordinating with IT to create and update lists, and segmenting data for targeted email campaigns
  • Analyze data and prepare weekly performance reports and recommendations for distribution to management team
  • Work closely with the Creative team on email development submissions and best practices
  • Source content via working with campaign ordering system, content management system, and production team to populate creative
  • Produce an average of 10 weekly custom e-mail campaigns across various community audiences; collaborates with an extended team to manage workload
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
North Carolina State University
Bachelor’s Degree in Business
Skills Skills
  • Strong attention to detail and the ability to project manage several deliverables
  • Basic knowledge of HTML and/or quality assurance for email campaigns
  • Working knowledge of HTML/CSS and ability to direct the design of HTML based email creative
  • Good time management skills, ability to multi-task and prioritize
  • Solid teamwork, communication and interpersonal skills with the ability to work with multiple stakeholders
  • Keen attention to detail mixed with strong communication skills
  • Strong organizational skills with the ability to work well under pressure and balance multiple projects
  • Highly self-motivated and directed, with keen attention to detail
  • Basic knowledge of Adobe products, social media, and Google Analytics
  • Strong organizational skills, detail oriented and results driven
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1

Email Marketing Coordinator Resume Examples & Samples

  • Create, schedule and deploy email campaigns – including copywriting for emails – for both Golf Advisor and Golf Channel Am Tour. Assist with Golf Channel and Partner email development as needed
  • Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
  • Update and track all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out and engagement rates
  • Coordinate newsletter content with the editorial team to ensure our content in the newsletter is as timely and relevant as possible
  • Maintain calendar of email campaigns and ensure deadlines are met
  • Design and code email promotional efforts
  • Assist with creation and uploading of graphics
  • Perform quality assurance checks for all email launches
  • Support Email Marketing Manager with all projects related to this position
  • Minimum one year experience in email and online marketing
  • Must have experience working with ESP
  • Email HTML, Photoshop and Dreamweaver knowledge
  • Strong golf knowledge is a MUST!
  • Results oriented, paying close attention to detail
  • Should have basic computer knowledge of all Microsoft Office applications
  • Ability to work well with other department members
  • Work well in fast paced, team-oriented environment
  • Must have ability to work flexible hours
2

Email Marketing Coordinator Resume Examples & Samples

  • Coordinate the execution of email marketing programs and tactics to ensure customer engagement, while driving sustainable sales. Schedule effective email marketing programs against key sales driving programs such as credit events, MVC events and sales notifications. Ensure marketing compliance with strategic direction
  • Maintain email marketing calendars which are integrated into the overarching direct and companywide marketing strategies. Assist in the development of grand opening, remodel, regional and brand strategies requiring email support
  • Write email marketing creative briefs consistent with strategic direction. Also work with Creative and Production to continually test and improve email communication and segmentation
  • Assist in the development and adherence to the email marketing budget
  • Bachelor's Degree in Marketing, Business or related field
  • Demonstrated ability to understand marketing objectives and parameters to ensure effective and efficient execution of all strategies
  • 3+ years in Marketing, E-Mail Marketing, Internet and Emerging Media
  • Significant technical (IS) and digital experience
  • E-mail specific campaign management and direct response experience
3

Email Marketing Coordinator Resume Examples & Samples

  • 2+ years of email marketing experience
  • Footwear and/or apparel multi-channel retailer experience preferred
  • Specialist knowledge of email processes
  • Knowledge of marketing/branding principles
  • Knowledge of creative development
  • Familiarity with HTML and ability to learn technical systems and in-house tools quickly
  • Experience with 3rd party email service provider tools
  • Hands-on ESP experience (e.g. Bronto preferred)
  • Competent in Microsoft Office Suite, including Word, Excel and Powerpoint
  • Segment and manage customer data
  • Use personalization capabilities in email campaign planning
4

Email Marketing Coordinator Resume Examples & Samples

  • Own the overall strategy and day-to-day execution of email for 2-3 of POPSUGAR’s verticals
  • Develop new strategies and approaches to l user engagement, retention, and revenue. Drive growth through responsive curation, copywriting, and photo editing of daily newsletters in response to trends in performance
  • Craft messages that engage subscribers and reflects the POPSUGAR voice/brand. Manage editorial calendar
  • Drive user acquisition through creative promotions in collaboration with the performance marketing and consumer marketing teams
  • Work cross functionally, coordinating with Editorial, Sales, Commerce (ShopStyle), Marketing, and Product to drive traffic and revenue through email
  • Test and refine engagement strategies through AB testing
  • Analyze performance metrics on a daily, weekly, and monthly basis to take advantage of trends, continuously refining strategies as required to drive results
  • Track and report on performance metrics, glean insights for editors and sales team, and communicate results to various stakeholders on an ongoing basis
  • Conceptualize and execute retention campaigns throughout the subscriber lifecycle
5

Email Marketing Coordinator Resume Examples & Samples

  • Managing day-to-day email production including liaising with creative, providing deliverables to the email service provider, linking strategy, testing and deployment
  • Managing the email calendar for several divisions
  • Track key email metrics such as Circulation, Open Rate, CTR, Revenue, and Revenue per Message by various email types and/or segments, establishing benchmarks for each. Work closely with the broader email team to analyze findings, identify trends and recommend a course of action
  • Communicate results and best practices with marketing, creative, editorial and business partners
  • Planning email calendar by using metrics and balance to meet revenue and inventory goals
  • Manage email process from placement on the calendar through brief, review process, set-up and deployment
  • Proactively resolve problems and roadblocks in order to keep process on schedule and escalate higher level conflicts to manager for resolution
  • Recommend and execute testing strategies based on data-driven decisions including: A/B testing and segmentation/targeting
  • Stay current on best practices, strategies, and industry standards related to email recommending new methods, innovative ideas, and/or technologies to deliver on KPIs
  • Bachelor’s degree and 1-2 years in email marketing and execution. A background in ecommerce is preferred
  • Strong attention to detail and the ability to project manage several deliverables
  • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
  • Comfort level with Excel. Fluency in Word and PowerPoint
  • Solid teamwork, communication and interpersonal skills with the ability to work with multiple stakeholders
6

Email Marketing Coordinator, Shopstyle Resume Examples & Samples

  • Own the day-to-day execution of email for for SHOPSTYLE daily emails; including content development, segmentation, QA and deployment
  • Partner with cross-functional teams in creative, business development and brand marketing to grow email revenues
  • Craft in-brand messages that drive customer engagement
  • Track and analyze performance
  • Assist with promotions and other marketing tactics to enable list growth
  • Develop new strategies to raise KPI’s, improve customer retention and lifetime value
  • Build strong working knowledge of our ESP and other key email systems
  • 1-3 years of marketing experience
  • 1+ years of email marketing experience highly preferred; hands-on experience with a larger ESP
  • Understanding of email performance metrics and A/B testing
  • Working knowledge of HMTL, Photoshop and Dreamweaver preferred
  • Solid analytic skills with Excel and Omniture
7

Email Marketing Coordinator Resume Examples & Samples

  • Send email communications to both current and prospective families
  • Upload opt-in email lists, create database queries, and ensure all emails are CAN SPAM compliant and adhere to best practices
  • Code email messages, set up testing components, load approved copy and images and ensure all links are correct and tracked properly
  • Coordinate the quality assurance process including proofreading, inbox preview testing, link verification and fact checking
  • Proof emails; check dynamic content for accuracy
  • Coordinate the approval process with stakeholders
  • Ensure all online marketing campaign requirements are met and executed properly
  • Work closely with the database and analytics teams to ensure ongoing email data integrity; and
  • Other various duties as assigned
  • 2-3 years of email marketing experience
  • Basic HTML knowledge
  • Excellent interpersonal and communication skills; ability to manage expectation of others appropriately
  • Possess a positive work ethic, showing enthusiasm, a sense of urgency to meet deadlines and to be a team player
  • Proven organizational ability with strong attention to detail; able to see the big picture while paying attention to details Professional and self-motivated . Understanding of Internet technologies
  • Database/direct marketing experience
  • Writing and proofreading experience
8

Email Marketing Coordinator Resume Examples & Samples

  • Build out various email programs based on different stages in the email lifecycle
  • Maintain and execute an ongoing test plan
  • Ensure accuracy, quality and brand consistency across all emails
  • Help grow our email list and come up with strategies for growth
  • Minimum of 1-2 years’ experience in email marketing
  • Interest in email marketing
  • Experience working with large ESPs, preferably Responsys
  • Proactive, self-motivated and results oriented
  • Detail-oriented, organized and strong data management skills
  • Ability to prioritize and self-manage
  • Ability and desire to learn quickly in a fast-paced environment
9

Email Marketing Coordinator Resume Examples & Samples

  • Partner with internal teams to manage North American email communications
  • Effective time-management and project management skills
  • Ability to prioritize responsibilities in line with business objectives
  • Ability to create and maintain timelines; work and execute within deadlines
  • Ability to understand marketing data, build reports, and summarize in meaningful way for the goals of the business
  • Strong knowledge of Word, Excel, and PowerPoint a must
  • Knowledge of HTML strongly preferred
  • Two to three years direct marketing or related industry experience preferred
  • E-commerce experience preferred
10

Email Marketing Coordinator Resume Examples & Samples

  • Develop, execute and lead email deployment, planning, QA, calendars, and timelines
  • Manage the email submission process
  • Liaison with the Marketing team to maintain the email marketing calendar to ensure email communications are delivered as planned
  • Work closely with the Creative team on email development submissions and best practices
  • Track and help analyze campaign results to produce a monthly reporting
  • Create email tests to optimize results: subject line, visual and CTA, and linking, etc
  • Communicate status of all emails to key partners
  • Support team with ad-hoc requests as needed
  • Experience with Exact Target and the Salesforce Marketing Cloud
  • Understanding of email fundamentals: CAN-SPAM requirements, segmentation, performance metrics, etc
  • Excellent project management, organization, communication and writing skills
  • Ability to work well with multiple stakeholders across company, agency and client organizations
  • Outgoing, personable, strong relationship management and interpersonal skills
  • BS/BA required
  • 1-2 years of email marketing experience
  • Innovative and creative thinking
  • HTML experience preferred
  • Experience with email analytics, including Litmus desired
  • Interest in fitness and an active lifestyle is a plus
11

Email Marketing Coordinator Resume Examples & Samples

  • Develop and traffic the email marketing calendar
  • Ensure timely and accurate execution of email marketing campaigns
  • Develop effective list segmentation to increase click-through rates and effectiveness of marketing efforts
  • Work with Design/Marketing Departments to develop effective templates and assist in writing and editing of copy
  • Generate reports on each project to show effectiveness of each email marketing campaign and make recommendations on improving results
  • Implement A/B testing protocol to test and improve open and click-thru rates
  • Generate text-only marketing emails when needed
  • Complete final test and QA on all emails for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct
  • College degree in Business, Marketing, or 3-5 years relevant work experience preferred
  • 2-4 years experience in Direct marketing/ E-Commerce with primary focus on email marketing campaigns to build direct to consumer sales
  • Experience with Enterprise or SMB level ESP or marketing automation software such as iContact, Exactarget, Silverpop, Responsys, Marketo, Pardot, etc a plus
  • Experience with HTML, CSS, Wordpress, Adobe Photoshop, Google Analytics, and Microsoft Office
  • Familiarity with multi-channel marketing concepts
12

Email Marketing Coordinator Resume Examples & Samples

  • Partner with internal teams to coordinate and maintain email schedule, copy, and creative
  • Execute email marketing campaigns with particular focus on QA of links, images and functionality on all email programs
  • Test email design and functionality across browsers, devices and email clients
  • Manage numerous campaigns under tight deadlines with accuracy
  • Work closely with CRM team to develop and execute email programs based on segmentation rules
  • Assist Email Manager in overseeing all aspects of email marketing campaigns including production work flow, legal compliance, campaign scheduling, and the creative process
  • Monitor, track and report on key email marketing metrics
  • Bachelor’s degree- preferably in Marketing, or a quantitative field
  • Attention to detail, excellent organizational and problem solving skills
  • Experience with an ESP (Exact Target/Salesforce is a plus)
  • 1+ year experience in digital marketing and integrated marketing programs
  • Ability to work well independently and with a team
  • Proficient with Microsoft Office products (Excel, Word, Powerpoint)
  • Understanding of segmentation rules and queries is a plus
  • Omniture SiteCatalyst and/or Google Analytics experience a plus
13

Email Marketing Coordinator Resume Examples & Samples

  • Building emails and newsletters using Dreamweaver and our custom CMS (editing/coding copy in HTML)
  • Working with our editors and art/photo department to upload content
  • Editing and fact-checking copy in layout
  • Resizing photos/images for newsletter
  • Working with our marketing team to understand/predict reader engagement
  • Researching email performance and reporting statistics
14

Email Marketing Coordinator Resume Examples & Samples

  • A minimum education level of: Associate of Arts/Sciences Degree (2-year)
  • Proficiency and experience in email marketing and marketing automation technology. e.g. ExactTarget, Yesmail, Eloqua etc
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Experience developing overall email strategy, including trigger based email campaigns
  • Working knowledge of HTML/CSS and ability to direct the design of HTML based email creative
  • Working knowledge of SQL queries to build specific customer list targets
  • Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  • Basic knowledge of Adobe products, social media, and Google Analytics
  • Master of media math and how to apply calculations; proficiency in working with and managing numbers
  • Experience with standard business software, Word, Excel, PowerPoint
  • Strong attention to detail, ability to prioritize and work effectively in fast paced environment
15

Email Marketing Coordinator Resume Examples & Samples

  • Work with internal tools as well as vendor tools to schedule emails, pass all necessary information (subject lines and content) to make sure that emails will be sent correctly and timely every day
  • Responsible for data entry of email information into our internal tools
  • Perform quality assurance to ensure that all creative content and links are correct
  • Trouble shoot technical issues within internal tools
  • Collect and synthesize all email assets to ensure smooth email builds and accurate delivery
  • Support with planning and coordination of assets for product, brand and partnership email campaigns
  • Maintain and enhance daily and weekly reporting dashboards
  • Execute email testing by operationalizing tests and ensuring data flow
  • Bachelors degree in Business, Marketing (preferred), or related field required
  • 1 year of experience in Marketing or similar fast paced team environment is required
  • High attention to detail along with a flexible, pro-active approach
  • Proactive with a strong desire to learn online Marketing metrics and levers through hands-on experience
  • Possess a strong interest in learning digital marketing at a leading e-commerce company
  • Skillful at working with cross-functional teams and pulling together outcomes from disparate players across the team
  • Must love numbers and Microsoft Excel and developing reports should be exciting to you
  • Strong communication and problem solving skills
  • Passion for home décor, decorating and interior design is a plus
16

Email Marketing Coordinator Resume Examples & Samples

  • Support strategy, execution, and analysis of all promotional, transactional, and automated email campaigns for Columbia’s suite of brands
  • Develop and maintain the email calendars for all 4 brands, partnering with brand, site management, creative, and the Email Marketing Manager
  • Coordinate end-to-end process for all email marketing,: creative brief, scheduling, creative development, programming (if necessary), review, QA, deployment, and reporting
  • Perform analysis and report results across programs, campaigns and segments
  • Recommend improvements and action on insightsSustain strong collaborative relationships with colleagues in branding, creative, copywriting, web design, development/IT and analytics, as well as with external partners
  • Coordinate with the Retail group on dedicated event and store promotional emails
  • Track key competitors and industry best practices; identify opportunities for CSC campaigns
  • Responsible for ongoing analysis and quarterly reports of key performance indicators
17

Email Marketing Coordinator Resume Examples & Samples

  • End-to-end management of Global Tiffany email deployment, which includes
  • Infectious energy for building best in class, customer centric Brand experiences
  • Collaborative, team player
18

Email Marketing Coordinator Resume Examples & Samples

  • Maintain and update email marketing calendars
  • Assist with daily execution of email campaigns including bundling of creative assets and email instructions, delivery to ESP, and creative setup, testing, and deployment via email service provider
  • Verify all email marketing campaigns adhere to quality assurance processing to ensure accuracy and on-time delivery
  • Collaborate with various teams to compile assets and write briefs and traffic emails through the routing and approval process
  • Assist Analytics Team with reporting on email campaign results, highlighting successes, trends, and opportunities
  • Bachelor’s degree in business, marketing, or related field
  • 0-3 years of experience in related role
  • Experience working on daily email marketing campaigns, execution, email best practices, and large ESPs (Exact Target) a plus
  • Experience in retail industry preferred
  • Some proficient in reporting and analytics
  • Good time management skills with a desire to learn quickly in a fast paced environment
  • Ability to meet daily deadlines and multitask
  • Ability to collaborate with multiple cross-functional partners and thrive in a collaborative corporate environment
  • Must be organized, detail oriented, proactive, self-motivated, and result driven
19

Email Marketing Coordinator Resume Examples & Samples

  • Take operational responsibility for delivery of campaigns through 1:1 messaging channels with emphasis on email marketing
  • Test for email and digital functionality and proper rendering across devices, operating systems, and browsers
  • Set up and test proper tagging/tracking of campaign marketing source touch points
  • Track and analyze deliverability, opens, clicks, conversions, churn reactivations, and upsells driven through Email/Marketing Automation; generate actionable reports leveraging internal BI and external ESP resources
  • Implement targeting and testing strategies based on segmentation, customer lifecycle & predictive analytics
  • Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, click thru, send time & content
  • Monitor Trends and Email Marketing Best Practices, applying them to Fender’s messaging programs where appropriate
  • 2-3 Years Experience working on Email Marketing, Digital CRM and/or Marketing Automation Campaigns
  • 2-3 Years Experience working with Email Marketing Tools (Mailchimp, Exacttarget, Responsys, Blueshift, Iterable, etc)
  • Strong Understanding of Email Marketing Best Practices and CAN-SPAM Laws
  • Basic HTML and CSS knowledge
  • Basic Knowledge of Photoshop and Graphic Design Best Practices
  • Excellent Written and Verbal Communication Skills with Copywriting Experience a Plus
  • Strong Quantitative Skills to Analyze Data and Make Informed Decisions
20

Email Marketing Coordinator Resume Examples & Samples

  • Take the lead on projects and see it through to completion
  • Assist with developing strategy and overseeing that implementation
  • Partner with all internal teams including CRM, Digital Creative and PM
  • Strong partnership skills across internal departments including CRM, Digital Creative and PM
  • Strong Competency in Microsoft Excel
  • Basic knowledge of HTML
  • Ability to multitask in highly stressful situations
  • Experience working with rigorous deadlines and in a fast paced environment
21

Email Marketing Coordinator Resume Examples & Samples

  • Own all aspects of email production
  • Bachelor degree in business, marketing (preferred), or related field required
  • Proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
  • Proficiency with synthesizing, analyzing and interpreting data
  • Strong verbal and writing skills
  • Excellent time and project management with exceptional attention to detail
  • Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
  • Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
  • Knowledge/background of e-commerce, email marketing best practices
  • Working knowledge of HTML
  • Understanding of CAN-SPAM laws
  • Hands on experience working with an ESP (preferred)
22

Email Marketing Coordinator Resume Examples & Samples

  • Ability to take initiative and find ways to get things done
  • Ability to generate campaign analysis and draw insights for internal stakeholders
  • Ability to build trust and work collaboratively with local office key contacts for recruiting and marketing
  • Ability to work well independently as well as part of a team bringing a sense of urgency to the tasks at hand
23

Email Marketing Coordinator Resume Examples & Samples

  • Coordinate and communicate with other departments about email creative, promotions, and paid advertising
  • Use Customer Relationship Management applications to create email campaigns and segmentation
  • Analyze email campaign results and recommend changes for future email campaigns
  • Test and assure quality of email campaigns with team members prior to campaign launch
  • Help other team members complete reporting and special assignments
  • Monitor the email marketing field and implement pro-active changes to our department as new technology, policies, and trends develop
  • Proactively identify and trouble-shoot multiple issues in complex programs
  • Detailed and timely completion of additional special projects
24

Email Marketing Coordinator Resume Examples & Samples

  • 1+ year or more of relevant industry experience from digital advertising, email marketing, e-commerce or similar
  • Bachelor, Master's or MBA degree from a well respected school in Business or Marketing
  • Knowledge of one or several of the following types of software: Web Analytics (e.g. Google Analytics, Omniture, Mixpanel, Kissmetrics, SQL), mail list software, or CRM
  • Comfortable with a fast-paced work environment and changing task mid-workstream
  • Keen attention to detail mixed with strong communication skills
  • Basic knowledge of HTML and/or quality assurance for email campaigns
  • Ability to work under very tight deadlines and dive into multiple projects at once while maintaining accuracy
  • Previous experience with email and ad serving tools
  • Experience with Photoshop or Illustrator
25

Global Email Marketing Coordinator Resume Examples & Samples

  • Self-starter, proactive and flexible
  • Experience working across and influencing cross-functional teams including IT, Marketing disciplines, vendors/consultants and ideally also multiple global counterparts
  • Experience working in a fast-paced environment with constant changes
  • 2-4 years' experience in digital marketing, email campaign management or cross-channel campaign management experience
  • Experience with Adobe Campaign or other cross-channel campaign management tool
  • Experience with web analytics tools, such as Omniture and Google Analytics
26

Email Marketing Coordinator Resume Examples & Samples

  • Completes projects quickly with a strong eye for details
  • Manages email campaign queue, segmentation, and automation
  • QA emails submitted from field users while adhering to targeted deadlines for communications
  • Compiles regular reporting to ensure leadership is up to date on channel and campaign performance
  • Create HTML and text e-mails using in-house design and other software applications. Work with stakeholders on national email requests and projects
  • Helps manage and maintain the email marketing calendar for all product brands
  • Partner with Technology and Product teams to lead the development and implementation of contextually relevant & event triggered email programs. Utilize performance metrics and ROI analysis to assess current programs and procedures and develop strategy for further automation and optimization of existing efforts
  • Grow opt-in member base, increasing depth and breadth of knowledge associated with subscriber base. Filter data and import targeted lists and groups into email database
  • Ensure utilization of best practices and compliance of content submitted is correct and follows brand standards, privacy, spam regulation (CAN/SPAM) and deliverability
  • Edit and maintains training documentation and guides as directed
  • Conduct testing of email features to increase performance
  • Experience using ExactTarget, Salesforce preferred
  • 1-2 years of HTML/web editor email experience
  • Self-motivator/flexible/team player
  • Able to work in a fast paced environment with multiple projects
  • Basic understanding of email and database marketing infrastructures & technologies
27

Email Marketing Coordinator Resume Examples & Samples

  • Manage the coordination and deployment of email communications across key stakeholder groups
  • Production and execution of customer segmentation and high-quality, on-time campaign assets
  • Develop and test hypotheses for email communications, providing analytical results and takeaways to continually improve programming
  • Design email campaign performance reports, communicating results and recommendations, in collaboration with CRM, Insights and Analytics teams
  • Monitor performance of the customer database, providing weekly updates and recommendations for database integrity
  • Develop POVs and proposals for new communication initiatives across email and CRM
  • Provide weekly detailed analytics and key insights, utilizing site and campaign data
  • Develop targeted recommendation programs and business logic across all relevant categories
  • Define personalization and recommendations into email communications
  • BA in Marketing, Communications, Business Administration or related field
  • 1-2 years relevant experience in Marketing or equivalent
  • High degree of detail, reliability, professionalism and business acumen
  • Excellent written and verbal communications skills
  • Ability to multi-task and communicate effectively with different levels of the organization
  • Experience coordinating digital projects and assets
  • Experience working with ESP’s, segmentation providers and/or personalization engines
  • HTML experience a plus
  • Understanding of Web Analytics platforms (Adobe Analytics, Google Analytics, etc.) a plus
28

Email Marketing Coordinator Resume Examples & Samples

  • Plan and coordinate with various teams to write briefs and traffic emails through the routing and approval process
  • Manage daily execution of email campaigns including set-up of creative assets and instructions, delivery to ESP, testing and deployment via ESP
  • Develop, maintain and update Email Marketing calendars
  • Monitor email deliverability and list hygiene to ensure optimal inbox placement
  • Report on subscriber, list growth and health
  • Develop and report on email campaign results, highlighting successes, trends, and opportunities – optimize traffic, engagement and retention rates
  • Assist with creation of new triggered email programs
  • Assist Manager in development and implementation of testing calendar
  • Maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM laws
  • Plan, manage and coordinate Corporate Home Page calendar with Global
  • Previous experience with an ESP, along in managing a daily email campaign and reporting
  • Proficient in reporting and analytics
  • Advance knowledge in excel and powerpoint
  • Ability to collaborate with multiple cross-functional partners and thrive in a collaborative environment
  • Strong organizational skills, detail oriented and results driven
  • Good time management skills, ability to multi-task and prioritize
  • HTML knowledge is a plus
  • 1 – 2 years of experience in a Email Marketing
29

Email Marketing Coordinator Resume Examples & Samples

  • Produce an average of 10 weekly custom e-mail campaigns across various community audiences; collaborates with an extended team to manage workload
  • Manage and be the gatekeeper of the email marketing calendar
  • Size images and maintain image library
  • Become skilled in the website’s content management system (iModules platform) to complete website adds or changes within strict timelines
  • In conjunction with the web team, adapt, improve and optimize email communication
  • Troubleshoots deliverability issues and data discrepancies
  • Assist in the development of new forms, event registrations, content pages, and sub-community sites
  • Manage, organize and present email analytics data
  • Maintain customer data for communication preferences and develop queries for proper audience segmentation for email campaigns
  • Education:Bachelor’s degree in business, marketing, communication or technology-related field
  • Work Experience:Experience in creating and managing successful email marketing campaigns with strong content management system experience; experience collecting and analyzing data, making recommendations for improvements and new initiatives
  • Certifications:N/A
  • Preferred Work Experience:Experience with iModules, Advance and knowledge of data fundamentals
30

Email Marketing Coordinator Resume Examples & Samples

  • Responsible for email management including: coding, ESP campaign setup, testing and scheduling
  • Utilize internal PM tool for email creative requests and provide campaign goals; work in partnership with Creative Team to assure objectives are met and/or exceeded
  • Track and analyze results of email campaigns and provide insights based on benchmarks or trends
  • Facilitate AB testing, segmentation and audience building in collaboration with manager and cross functional teams
  • Maintain, update and adjust marketing calendar
  • Proficient in HTML coding for email (including mobile devices), Dreamweaver
  • Autonomous in executing daily assignments
  • Bachelor’s degree or equivalent in experience
  • Minimum 1-3 years of experience in online marketing space
31

Email Marketing Coordinator Resume Examples & Samples

  • A minimum education level of: High School Diploma or its equivalency
  • Years of related work experience: 2-4
  • Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop, Exact Target, Illustrator a plus)
  • Must have solid experience with email HTML, and troubleshooting css for email
  • Must have strong work ethic, problem solving and prioritization skills
  • Creative thinker; thinks "outside the box"
  • Project management experience a plus (working in Confluence or similar tool)
  • Knowledge of the music industry preferred
32

Email Marketing Coordinator Resume Examples & Samples

  • Strategic planning and daily management of email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
  • Own end-to-end consumer lifecycle planning. Oversee and develop various touchpoints within consumer journey including welcome, transactional, informative, win-back, cart-abandonment, etc. programs
  • Implement advanced segmentation strategy that encompasses various customer profiles and automatically triggers based on prior purchase or engagement history (product interest, brand affinity, gender and profile)
  • Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals (ROAS and other KPIs). Provide insights on performance and guidance for program optimization
  • Maintain digital marketing calendar that aligns with Ecommerce, Global Marketing, Online Merchandising and key events
  • Stay current with best practices, strategies, legislation, and industry standards related to email and digital marketing tactics
  • Track and analyze trends, competitive landscape, consumer insights and current state of the business
  • Performs other responsibilities as required
  • Direct experience managing an enterprise email marketing program and hands-on experience in ESP administrative tools
  • Able to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
  • Strong knowledge of emerging digital media trends
  • Passion for golf and/or sport
  • 2+ years’ experience working with enterprise email service provider (Oracle Responsys a plus)
33

Email Marketing Coordinator Resume Examples & Samples

  • Manage the production and execution of email marketing campaigns that deliver against business goals
  • Leverage marketing automation tools in developing informational, promotional, and transactional content to maximize lead generation, nurture leads and retain customers
  • Support the email marketing team in the execution and optimization of new and launched ad-hoc and recurring campaigns
  • Streamline the email production processes to gear for high volumes of flawlessly executed campaigns
  • Oversee end to end testing for all email communications in order to guard Tesla’s high-quality digital brand identity
  • Ensure compliance with CAN-SPAM regulations
  • Maintain regular communication with relevant stakeholders such as local marketing teams and Country Directors
34

Email Marketing Coordinator Resume Examples & Samples

  • 1+ year of experience with Email Marketing, including campaigning, batching, and/or blasting
  • High School Diploma / GED and/or Associate's Degree in a related field
  • Previous experience working within the Media and/or Publishing industry
35

Email Marketing Coordinator Resume Examples & Samples

  • Bachelor’s Degree in Marketing, Advertising, Communications or other related field
  • 2-3 years or relevant work experience in email marketing or e-commerce
  • Experience with HTML and CSS
  • Proactive, self-starter, team player
  • Strong project management and organizational skill
  • Ability to multi-task, stay on top of multiple projects at a time, and work under tight deadlines
  • Interest in e-commerce, digital marketing, email marketing, marketing platforms & technology, programming/development/coding, and data analytics
  • Strong proficiency with Microsoft office applications
  • Experience with Adobe Creative Suite and Google Analytics is helpful but not required
36

Email Marketing Coordinator Resume Examples & Samples

  • Leverage marketing automation tools to develop informational, promotional, and transactional campaigns to maximize lead generation, nurturing, conversion and customer retention
  • Support the email marketing team in the execution and optimization of ad-hoc and recurring campaigns
  • Oversee testing and quality assurance for all digital communications in order to guard Tesla’s premium digital brand identity
37

Email Marketing Coordinator Resume Examples & Samples

  • Coordinate the execution of email campaigns, including content curation, email service provider set-up, testing, deployment, and reporting
  • Manage publications, email marketing calendars and content, along with external vendor relationships
  • Manage subscriber database, including coordinating with IT to create and update lists, and segmenting data for targeted email campaigns
  • Analyze and report on email campaign results and KPIs, highlighting successes, trends, and opportunities
  • Monitor the competitive landscape, as well as member feedback, for ideal tactics and strategies and provide insight and recommendations to drive Young Living forward as a leader-in-class
  • Maintain a formal process to share findings and recommendations with supervisor and other stakeholders
  • Ensure all email marketing campaigns follow a quality assurance process to ensure accurate content and on-time campaign delivery
  • Collaborate cross-departmentally to ensure that email copy and design support Young Living's communication goals
  • Ensure that an outstanding member experience is integrated into all campaigns and pieces while remaining consistent with overall brand objectives
  • Support the success of the Young Livings communications program by providing insight on best practices, program enhancements, introducing new ideas, and staying current on industry trends
  • Assist the corporate blog where needed, including comment curation, giveaway coordination, and more
  • Strong communication skills (both verbal and written)
  • Knowledge of key email fundamentals, including compliance, deliverability, complaint rates, etc
  • Strong understanding of email marketing, and experience managing email programs with high levels of email segmentation
  • The ability to formulate test plans and quickly report on findings
  • General understanding of HTML coding/email assets and the ability to troubleshoot with last-minute changes
  • Ability to proactively and productively interface with department members and multiple cross-functional partners
  • Excellent project management skills, with the ability to handle the planning and execution of multiple projects
  • Experience with web analytics tools
  • Exposure to databases and query tools
  • Strong analytical skillsmust be organized, detail-oriented, a multi-tasker, and able to meet tight, daily deadlines
  • B.S. degree in Marketing, Communications, or Business and/or 1-3 years of related experience
  • MLM and/or franchise experience preferred
  • Computer Skills: Demonstrate expertise with email marketing and analytics programs. Demonstrate competency with Microsoft products, including Word, Excel, and Outlook. Experience with Adobe Creative Suite a plus
38

Email Marketing Coordinator Resume Examples & Samples

  • Build/Modify existing email templates in different languages
  • Create, schedule and deploy multiple email campaigns
  • Resize and modify graphics/images used within email templates
  • Aid in list uploads, targeting, manage opt-out requests subscriber profile updates
  • Manage global email marketing calendar
  • Work with stakeholders across company to ensure on-time asset delivery
  • Assist in setup and implementation of headers and footers in email templates
39

Email Marketing Coordinator Resume Examples & Samples

  • Daily execution of email campaigns including setup, testing, and deployment via email service provider
  • 1-3 years of experience in related role
  • Experience working on daily email marketing campaigns, execution, email best practices, and ESPs a plus
  • Basic HTML knowledge experience a plus
  • Excellent project management skills with the ability to multi-task and complete projects under tight deadlines
  • Detailed oriented and able to meet deadlines
  • Able to work independently and also effectively collaborate with larger teams
  • A passion to understand the tactics and technologies behind online marketing
40

Email Marketing Coordinator Resume Examples & Samples

  • Planning and execution of all BoardVitals email marketing
  • Lead the email marketing channel, including promotional, engagement and transactional emails; these may include trigger based email programs, marketing automation, win back campaigns, retargeting campaigns, and more
  • Drive subscriber acquisition strategies across multiple channels and manage list segmentation by key audiences
  • Generate compelling content targeted to doctors and nurses with clear calls to action
  • Craft compelling copy and subject lines and work with creative team to build rich e-mails that achieve high open and click-through rates
  • Implement A/B test cases for content, subject lines, and design. Report on data analysis of tests and apply findings and best practices across email processes
  • Manage editorial communications calendar and deployment schedule
  • Manage an outsourced data entry team to update contact lists
  • Interact with customers on a daily basis and act as a representative of the company
  • Analyze data and prepare weekly performance reports and recommendations for distribution to management team
  • Passion for healthcare
  • Design skills a major plus
  • HTML/CSS
41

Email Marketing Coordinator Resume Examples & Samples

  • Manage the overall email calendar, using metrics to meet revenue and business needs
  • Focus on email productivity (revenue, circulation) to plan and optimize, including segmentation and
  • Fluency in Excel
42

Email Marketing Coordinator Resume Examples & Samples

  • Education: BS/BA in a relevant field
  • Approach: curious and enthusiastic, with high attention to detail and strong follow through. Must be a self-starter, proactive, and flexible
  • Project management: highly organized, with the ability to manage multiple tasks involving internal and external partners
  • Communication: excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management
  • Experience using third party email applications (Responsys) or a desire to learn this tool
  • Experience using web analytics tools (Adobe Analytics, Google Analytics) or a desire to learn this tool
43

Email Marketing Coordinator Resume Examples & Samples

  • You are a data-driven marketer responsible for execution and reporting of the email and push programs
  • Your day-to-day responsibilities include campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • 1 to 2+ years hands-on experience building automated campaigns with Responsys or alternative ESPs is REQUIRED (please do not respond if you don't meet this criterion)
  • Track record of data-driven execution and decision making
  • A/B testing experience
  • Self-starter who thrives in a fast-paced environment
  • Consumer facing email marketing experience
  • BA/BS in: Marketing, Business or related areas of study
44

Email Marketing Coordinator Resume Examples & Samples

  • Develop email automation programs to reduce the volume of manual campaigns
  • Experience with Enterprise or SMB level ESP or marketing automation software such as Salesforce Marketing Cloud, iContact, Exactarget, Silverpop, Responsys, Marketo, or Pardot required
  • Experience with Google Analytics and Wordpress strongly preferred
  • Experience with HTML, CSS, Adobe Photoshop, and Microsoft Office preferred
45

Email Marketing Coordinator Resume Examples & Samples

  • Must have Intermediate knowledge of HTML and CSS
  • Marketing professional with at least 1-2 years’ experience in hands-on management and deployment of email marketing programs
  • Basic understanding of triggered emails and customer segmentation strategy
  • Experience with email service provider ExactTarget is a plus
  • Familiarity with media queries and responsive design
  • Strong analytical and critical thinking skills
  • Strong attention to detail and proofreading skills
  • Excellent written and verbal communication
  • Highly motivated and proactive
  • Excellent project management abilities
  • Exhibits independence, takes initiative
  • Proven ability to manage multiple projects with changing demands, and work collaboratively across functional areas
46

Email Marketing Coordinator Resume Examples & Samples

  • Proof read and distribute weekly newsletters. Order and deploy e-cards and e-blasts with custom email builder tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version
  • Connect to customer data warehouse to pull lists of email recipients on a per-event basis. Requires understanding SQL commands and at least basic syntax
  • Create email HTML from preexisting templates, with weekly modifications. Test creative integrity through Litmus
  • Coordinate and communicate with fellow marketers and other team members to get necessary creative for email campaigns
  • Source content via working with campaign ordering system, content management system, and production team to populate creative
  • Complete ad hoc projects as required
  • Must be conversant in SQL and able to understand command syntax and able to alter preexisting statements for new list pulls
  • Solid experience working in ExactTarget, Excel. Photoshop / Illustrator is a plus
  • Curious, organized and detailed
  • Years of related work experience: 1-4
  • Knowledge of the music preferred
47

Email Marketing Coordinator Resume Examples & Samples

  • Act as the email and email marketing automation and technology lead for the team
  • Partner with technical, marketing and data & Insight teams to define segmentation audiences and customer engagement plans
  • Leverage ESP to manage outbound marketing programs and global marketing campaigns, drive insights for optimisation opportunities, and analyse data and metrics to improve performance
  • Be the email marketing lead for database management, list acquisition/import, data cleansing, segmentation
  • Manage the email marketing deployment plan working together with Digital Marketing Manager to agree on optimal target audience and deployment timings and Email Production coordinator to ensure punctual deployment
  • Adopt industry best practices by actively exploring and implementing new features, functionality releases, advanced workflows, personalization, and innovative segmentations
  • Working closely with Digital Performance analyst to apply insight and analytics to email plans and optimization and to create reports and Tableau dashboard
  • Lead on AB testing defining plans and sharing results with rest of the team to optimise future campaigns
  • Work on ad hoc project within email marketing and in collaboration with other channels or streams
  • Manage vendor relationships, including ESP, ensuring we remain innovative by utilising our partners in the best way
48

Email Marketing Coordinator Resume Examples & Samples

  • Complete projects quickly with a strong eye for details
  • Coordinate submissions to email campaign queue, data and general help inbox
  • Aid marketers and team in content creation, audience segmentation, and automated emails
  • QA emails users while adhering to targeted deadlines for communications
  • Compile reports to ensure leadership is up to date on channel and campaign performance
  • Create HTML and text e-mails using in-house design and other software applications
  • Work with stakeholders on national campaign or content requests and projects
  • Help manage and maintain the email marketing calendar for all product brands
  • Provide feedback, answer questions and respond to suggestions from a wide array of users
  • Grow opt-in member base, increasing depth and breadth of knowledge associated with subscriber base
  • Filter data and import targeted lists and groups into email database
  • Edit and maintain training documentation and guides as directed
  • Conduct testing of email features and analyze results to increase performance
  • Experience using Salesforce Marketing Cloud preferred
  • Able to work in a fast-paced environment with multiple projects
49

Email Marketing Coordinator Resume Examples & Samples

  • Ensure exceptional HTML presentation and quality assurance of recipients across all email marketing efforts
  • Implement and manage email marketing campaigns, including patient enrollment and engagement campaigns, lead generation and lead nurture campaigns, patient and physician communications, internal and external e-newsletters, webinar promotions, event promotions, and customer research to optimize click-through and conversion rates
  • Coordinate email blasts, template/design optimization and A/B testing
  • Use dynamic content and dynamically-triggered digital assets to ensure email personalization
  • Manage customer touch-points across a complex member and contact database
  • Monitor and report campaign results; analyze key metrics to inform decisions on the direction of email marketing efforts
  • Utilize Silverpop, Google Analytics and Spotfire to track and evaluate marketing analytics
  • Maintain our social media presence as an integrated part of marketing and communications
  • Assist with video projects of client, patient and physician testimonials that tell our story
  • Assist with the creation and management of direct mail campaigns including design, database management, print logistics and delivery
  • Use mobile and interactive tools such as texting, web conference, online surveys, and polling to engage with existing and prospective patients to drive enrollment and engagement
  • Support content marketing efforts, including blogging, content curation, white paper/case studies, social media, video, etc
  • Bachelor’s degree and minimum of 1-2 years’ experience in email marketing or related digital marketing field
  • Healthcare marketing and social media experience a plus, but not required
  • Proficiency in these technical skills/areas is required
50

Email Marketing Coordinator Resume Examples & Samples

  • Build and maintain email templates utilizing basic HTML and other WYSIWYG editors
  • Set up and administrate comprehensive email campaigns
  • Test campaigns for rendering across email clients and gain approval from stakeholders
  • Deploy email campaigns to targeted subscriber lists through ClickDimensions
  • Track progress of campaigns and update stakeholders
  • Track analytics to determine campaign success and guide improvements
  • Create automated marketing campaigns using website visit and email activity triggers
  • Conduct list segmentation based on contact attributes and activities for increased targeting
  • Execute A/B testing plans to help optimize opens, clicks, and conversions
  • Ensure that emails are mobile-optimized and provide an excellent user experience
  • Collaborate successfully with internal teams on various projects
51

Email Marketing Coordinator Resume Examples & Samples

  • Demonstrated knowledge of HTML CSS, Adobe Creative Suite
  • Experience to write quality code that satisfies HTML email best practices for the current environment, including mobile optimization
  • Experience with JavaScript and/or jQuery
  • Hands-on and experience across the end-to-end email marketing process
  • Experience using email tools/products to create, deliver and monitor email campaigns
  • Demonstrated knowledge of database concepts, list management, querying and segmentation
  • Experience in optimizing performance of email campaigns by split testing subject lines, body copy and images, etc
  • Experience writing and editing content for the Web
  • Experience with attention to detail and accuracy
  • Experience in web analytics tools and assessment of outcomes
  • Demonstrated knowledge of web standards, W3C specifications and experience with cross-browser/cross-client testing
  • Experience with A/B and multivariate testing
  • Experience in working under specific deadlines and shifting priorities
  • Experience in multitasking and completing projects quickly
  • Demonstrated knowledge with SEO a plus
  • Demonstrated knowledge with CRM systems a plus