Digital Marketing Consultant Resume Samples

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I Gutkowski

Ivory

Gutkowski

7617 Becker Crest

New York

+1 (555) 108 3191

7617 Becker Crest

New York

Phone

p +1 (555) 108 3191

Experience Experience

Boston, MA

Digital Marketing Consultant

Boston, MA

Corwin-Considine

Boston, MA

Digital Marketing Consultant

Through pipeline establishment, development and management, create a prospect list that reflects the segmentation strategies established by the company
Establish, develop and manage a prospect list that reflects the segmentation strategies established by the company (segmentation strategy will be provided)
Collaborates with technical architects, developers, UX, QA, project managers to develop and improve processes
Execute a business plan and sales strategy, established with the Digital Sales Manager, that ensures attainment of digital revenue goals
Execute a business plan and sales strategy, established with the Digital Sales Manager, to ensure attainment of digital revenue goals
Execute a business plan and sales strategy, established with the Digital Sales Manager, which ensures attainment of digital revenue goals
Work with Web Analytics team to measure and report on digital marketing performance and use this data to drive continuous improvement

Detroit, MI

Digital Marketing Consultant, Alive

Detroit, MI

Wintheiser, Beer and Keeling

Detroit, MI

Digital Marketing Consultant, Alive

This executive will be responsible for developing and sustaining local digital seminars for their local market throughout the calendar year
Present Gannett Digital Marketing Services to key agency media directors/media supervisors and internet marketing directors/managers
Adept at creating new revenue opportunities from synergies between interactive sales and other mediums (broadcast, radio, print, outdoor)
A top priority of the position includes executing and delivery of digital sales goals (internet advertising) for the Gannett’s Digital Marketing product suite (SEM/SEO/Web development)
Exceptional prospecting and cold-calling abilities to build a book of business from scratch
This individual is responsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions based selling), up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization
The individual will heavily prospect for new client acquisition for our digital products

present

Boston, MA

Digital Marketing Consultant, Digital & Go

Boston, MA

Kohler, Jast and Klein

present

Boston, MA

Digital Marketing Consultant, Digital & Go

present

Partners with internal marketing teams to ensure consistency of messaging across traditional and digital marketing channels
Proactive, self-motivated – can take ownership in developing a marketing plan and coordinate execution with little direction
Reviews content and design to ensure it is in line with campaign strategy and objectives, and digital marketing best practices
Works with internal marketing partners to determine the most effective channel mix by audience for each campaign (i.e. email, social media, online video, digital paid media etc.)
Develops digital marketing strategies to drive digital channel awareness and adoption
Works with Marketing delivery team to define project plan and timeline for each campaign
Drives development of marketing plans among cross-functional teams, working with digital strategy and delivery teams, brand team, traditional marketing teams, and potentially agency partners to create a holistic marketing plan

Education Education

Bachelor’s Degree in Marketing

Webster University

Bachelor’s Degree in Marketing

Skills Skills

Demonstrable knowledge of latest digital marketing, onsite marketing, and usability
Solid understanding of email execution best practices and deliverability
Strong Experience and knowledge with Digital Marketing
Strong attention to detail
Strong problem-solving skills and proven ability to work independently with clients
Knowledge of basic computer operations, internet or application service provider (ASP) platforms
Ability to handle all customer situations with a professional tone and manner
Previous professional experience within digital marketing, business systems and project management
Solid experience in digital marketing or an agency environment focusing on CRM to drive engagement and conversion metrics
Excellent written, verbal and presentation communication skills

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15 Digital Marketing Consultant resume templates

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Digital Marketing Consultant, Alive Resume Examples & Samples

This sales leader will be accountable for local digital revenue performance; working both strategically and tactically with other sales executives, as well as individually to drive client and revenue acquisition
A top priority of the position includes executing and delivery of digital sales goals (internet advertising) for the Gannett’s Digital Marketing product suite (SEM/SEO/Web development)
This individual needs to be adept at creating innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers
Present Gannett Digital Marketing Services to key agency media directors/media supervisors and internet marketing directors/managers
The individual will heavily prospect for new client acquisition for our digital products

Digital Marketing Consultant Resume Examples & Samples

Making 75+ outbound cold calls per day
Drive full sales cycle, from prospecting for new business to closing a high volume of sales
Establish a consistent pipeline of local businesses to target for digital products on a daily basis via lead generation
Meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis
Deliver compelling presentations and product demonstrations that highlight G/O Digital’s competitive advantages and superior marketing ROI for prospects/clients
Embrace and stay updated on industry news, competition and consumer trends – thus, being the SMB/ Marketing resident expert
A dynamic, entrepreneurial culture
Competitive compensation & benefits

Digital Marketing Consultant Resume Examples & Samples

This individual is responsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions based selling), up-sell of existing key account advertisers and maintaining strong client relationships
A top priority of the position includes executing and delivery of digital sales goals for the Gannett’s Digital Marketing product suite (SEM/SEO/Web development, Retargeting, Display, Pre-Roll, Social Media, Email)
This individual needs to be adept at creating innovative multimedia recommendations that integrate client goals, proof of performance strategies and best practices
This executive will be responsible for developing and sustaining local digital seminars for their local market throughout the calendar year
Identify growth opportunities and present our Digital Marketing Services to key decision makers, agency media directors, media supervisors and internet marketing directors/managers
The individual is accountable to performance by reviewing digital metrics, including forecasting to maximize opportunities and determine areas for improvement
The individual will heavily prospect, canvas, and cold call for new client acquisition

Digital Marketing Consultant Resume Examples & Samples

This account executive will be accountable for local digital revenue performance; working individually to drive client and revenue acquisition
This individual is responsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions based selling)
A top priority of the position includes executing and delivery of digital sales goals for KVUE’s Digital Marketing Product suite
This individual will heavily prospect for new client acquisition for our digital products

Digital Marketing Consultant Resume Examples & Samples

5+ years of outside sales required
2+ years sales of outside digital marketing experience selling SEM, SEO, Display, Websites or Social media related Digital advertising and marketing products
2 + years of selling directly to Automotive Dealerships highly preferred
Proven high performance track record of sales required
Knowledge and experience with business software applications including MS Outlook Suite (Word, Power Point, Excel, Viso) and virtual demonstration software and communication tools required
Proven experience and ability to build and maintain cross-departmental, multi-functional and collaborative relationships required
Demonstrated advanced communication skills (written, verbal, phone, and interpersonal) skills required
Proven experience and ability to analyze customer problems and trends to offer suggestions and recommendations for improvement and success required
Salesforce.com experience highly preferred. - Prior CRM skills and experience required

Digital Marketing Consultant Resume Examples & Samples

Develop cohesive and actionable go-to-market plans that drive awareness, consideration and adoption of new digital tools
Understand existing customer channel usage and identify gaps, opportunities and design necessary engagement plans
Develop Key Performance Indicators to evaluate effectiveness of adoption and engagement strategies and tactics; Test, learn and optimize to enable step-change growth
Develop strong collaborative relationships with internal and external teams, agencies and key stakeholders
Partner in the development of new digital projects and initiatives from ideation and to launch, ensuring products are founded on deep consumer insights
Create Cost Benefit Analyses (CBA) for recommended program improvements
Lead project / program meetings
Develop and lead mobile roadmap for mail-order pharmacy mobile app
Forecast and assess industry trends and their impact on designs and methods of the specified functional area
Ability to think strategically about the brand and the digital toolkit to identify how all the elements best fit together to create a go – to – market strategy
Deep understanding about the consumer experience and journey mapping
4+ Digital and/ or Mobile Experience
Strong understanding of digital technologies and trends
Experience leading and driving adoption of web and mobile tools
Experience with pharmacy benefits and health benefits

Digital Marketing Consultant Resume Examples & Samples

This individual is responsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions based selling), up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization
A top priority of the position includes executing and delivery of digital sales goals for the TEGNA’s Digital Marketing product suite (SEM/SEO/Email Marketing, Web development and Social)
Present TEGNA Digital Marketing Services to key agency media directors/media supervisors and internet marketing directors/managers
The individual will heavily prospect for new client acquisition for our digital solutions
Minimum of 5 years digital sales experience (local/regional/national)
Expert knowledge of all facets of digital sales and marketing. Product knowledge must include, Targeted display, Social, SEO & SEM
Adept at creating new revenue opportunities from synergies between interactive sales and other mediums (broadcast, radio, print, outdoor)
Agency experience preferred
Google AdWords Certified required
Knowledge of digital platforms; ReachCast, Yodle, OrangeSoda, Marchex, DemandForce etc
Must have advanced Excel skills
Strong attention to detail, ability to multi-task and follow-through projects to completion
Strong presenter and communicator with internal and external customers and partners
Must have the ability to work autonomously, but lead and collaborate with internal partners
Strategic thinker and disciplined executor, comfortable developing and making recommendations to senior management
The position is based in Washington, DC at WUSA9

Digital Marketing Consultant Resume Examples & Samples

Establish, develop and manage a prospect list that reflects the segmentation strategies established by the company (segmentation strategy will be provided)
Spend at least 90% of time prospecting leads or presenting to clients
Consults local and regional businesses to understand their needs and aspirations so that tailored solutions can be designed, implemented and executed
Execute a business plan and sales strategy, established with the Digital Sales Manager, that ensures attainment of digital revenue goals
Provide feedback to the internal Digital Agency regarding opportunities to improve the overall product offering and general positioning of the company’s product suite
On-going consultation with sold clients regarding the performance of their purchased campaigns
Adhere to all company policies, procedures and business ethics codes

Digital Marketing Consultant Resume Examples & Samples

Meet/exceed sales goals
Successfully prospecting, cold calling, pipeline, development, sales cycle management, proposals, negotiation, and closing sales
Evangelizing digital technologies
Uncovering client needs and marketing objectives to successfully design, implement, and execute marketing systems and strategy
Ability to create and deliver high-impact sales presentations with clear features and client benefits
Provide internal feedback on opportunities to improve products and systems
On-going consultation with clients on campaign performance

Digital Marketing Consultant Resume Examples & Samples

Provide Feedback to the internal digital agency regarding opportunities to improve overall product offering and general positioning of the company's product suite
Maintain consistent communication with advertisers to ensure high level of client satisfaction
Demonstrate ability to interact and cooperate with all company stakeholders

Digital Marketing Consultant Resume Examples & Samples

Some sales experience preferred but not a must
Presentation and communication skills
Knowledge of digital and mobile platforms is a plus
Motivation and ability to work with little supervision
Skilled in the use of Microsoft Office – Word, Excel, Power Point, Outlook
Reliable transportation is a MUST
Competitive, energetic and self-starter
Professional appearance a must

Digital Marketing Consultant Resume Examples & Samples

5+ years of experience in a client-facing role, with broad knowledge of digital marketing including but not limited to SEO, SEM, CRM marketing, websites, CMS, ad networks, branding, strategic marketing, lead generation, and others
Must be able to work in a racially diverse environment with people from a variety of cultural backgrounds
Business-level English and native Japanese

Digital Marketing Consultant Resume Examples & Samples

Drive revenue through effective marketing consultation with clients
Maintain industry knowledge of marketing practices
Collaborate with sales, marketing, and other functional groups to create informative materials for client reference
Develop a business consultant relationship with client decision-makers
Analyze client business for new opportunities, suggesting relevant product features and services, and presenting market-specific content valuable to client growth
Eliminate barriers to registration and verify completion of client activities designed to produce early volume of transactions
Early identification of at-risk clients and escalate potential risks or challenges to manager
Record and maintain data on key performance indicators

Digital Marketing Consultant Resume Examples & Samples

3+ years working in a Digital practice or Interactive agency
2+ working with Digital Marketing products and implementing site analytics
Candidate must be hands-on leading business workshops, process discussions, change management, technical scrums, technical design, project management
Exceptional written and verbal communication and presentation (including workshop) skills
A willingness to travel on short notice to meet client needs; travel is estimated up to 80% during peak periods

Digital Marketing Consultant Resume Examples & Samples

Work with clients and Wunderman personnel to understand client’s marketing strategy
Own the campaign solutions by fully understanding the database and client business to insure that the proposed solutions not only “get the campaigns out the door” but support the bigger picture
Use software tools, primarily IBM EMM (i.e., Unica), to design and code medium to complex Campaign flows using a multi-relational database,and execute multi-channel campaigns by following established processes
Understand campaign and reporting best practices, and recommend these practices to clients and Wunderman personnel when appropriate
Troubleshoot and resolve problems or issues with Campaign and/or reporting software used by Wunderman personnel and/or clients
Perform QA on campaign output against the database using PL/SQL
May provide oversight and mentoring to other Marketing Operations Consultants
Strong understanding of marketing concepts and/or industry experience in the health insurance or transportation / airline vertical market
Strong problem-solving skills and proven ability to work independently with clients
Strong communication skills, both verbal and written English
Ability to translate technical concepts to business users and to take business requirements and translate them into technical requirements
Proactive communicator
Ability to multi-task and be self-motivated
Ability to build and maintain team relationships across geographic areas (client and various Wunderman offices)
Well organized and adept at prioritizing work
Minimum of eight years’ experience with IBM EMM(Unica) Campaign, most recently on version 8.6 or greater
Knowledge and experience deploying email campaigns
Familiarity with HTML
Fundamental understanding of basic database concepts
Minimum of four years’ hands-on experience with Structured Query Language (SQL), including experience with join and aggregate data functions
Prior experience in marketing database solutions; experience in direct marketing a plus
Detail-oriented, especially as it relates to data
Solid working foundation in Microsoft Word, Excel and PL/SQL

Digital Marketing Consultant Resume Examples & Samples

Develop and deliver customer-facing presentations outlining product capabilities, project results, and digital marketing concepts
Designing and implementing online analytics and digital marketing solutions based on customer requirements
Providing reliable delivery of targeted project results through role as expert in the application of specific SAS methodologies, products and technologies
Assisting in scoping and defining work efforts, resource plans, and estimating cost on phases/projects
Participating in project requirements gathering
Preparing and presenting materials for site visits, project work, and training services
Contributing to service delivery effectiveness through the consistent application of best practices
Providing input to project team to define scope and work effort for assigned tasks; and
Other duties, as assigned

Digital Marketing Consultant Resume Examples & Samples

Ability to efficiently handle and share information and knowledge
Five years of experience in digital marketing
Experience conceptualizing and executing marketing campaign
Previous experience monetizing digital content
Ability to write creative copy and translate ideas into advertising products
Experience optimizing content for search engine marketing
Experience in e-commerce and direct marketing
Demonstrated ability to produce high quality products under tight deadlines
Updated CV or P11 and at least 3 references
Samples of work and a campaign writing test
Statement of Interest (cover letter) with a brief narrative as to why the individual considers him/herself as the most suitable candidate for the assignment addressing the qualifications and evaluation criteria
Experience planning and executing digital marketing campaign 200 pts
Ability to write creative and effective communications products for web and social media 200 pts
Previous experience monetizing digital content; write creatively and translate ideas into advertising products; Experience optimizing content for search engine marketing200 pts
Experience with e-commerce marketing and operations 100 pts

Digital Marketing Consultant Resume Examples & Samples

Previous experience in the consulting field
Ability to consult on complex projects methodology
Strong Experience and knowledge with Digital Marketing
Experience with Enterprise Content Management Systems including SiteCore, Adobe Audience Manager, HP Interwoven, SDL Tridion or other Digital Marketing tools such as Campaign Mgmt, Personalization and Targeting, Analytics, Social Media Monitoring and Insights, Mobility Solutions, etc
Ability to frame problems and opportunities to present solutions
Competent to work independently and with a team as needed
Able to manage expectations of client and internal team
Ability to represent/communicate technical requirements and trade-offs in a business environment to facilitate effective decision making
Ability to think strategically (outside-the-box) and provide creative solutions
Effectively communicate issues with the team, and provide solutions to issues
3+ years in related experience
Ability and flexibility to travel up to 80% and at short notice

Digital Marketing Consultant Resume Examples & Samples

Lead the design and implementation of complex digital analytics requirements, with a strong understanding of how to develop analysis around business goals. Steer continuous improvement as VZW continues to develop our brands, media strategy, and digital channels while bringing analytics to the heart of the business
Collaborating cross-functionally with business and technical groups to create and implement tracking requirements and tagging specs
Ensure data integrity and accuracy by QA’ing data layer and Web Analytics tags, utilizing debugging tools
Responsible for maintaining and improving the analytics implementation, acting as a liaison between Business Owners and Web Development teams
This individual must be an innovative and results driven team player, with an ability to provide solution/resolution to complex business issues that impact reporting results

Digital Marketing Consultant Resume Examples & Samples

Meets high standards in verbal and written communication. (Writing sample required)
Adept at business consulting, analysis and reporting
Must be a motivated self-starter and have the desire to succeed in a fast paced rapidly growing industry
5 - 7 years professional experience in Automotive Management required
Strong presentation skills and be able to present to large groups of 200, or small groups of 10
Experience consulting one on one
Experience on internet process, ecommerce or advertising product, or lead management CRM tools
Travel Experience
Consultant experience OR experience training various dealership stores on lead management client relationship management tools
Ability to work independently from a remote/home office
OEM Wholesale experience a plus
Proficiency with Microsoft Word, PowerPoint, Excel and Outlook required

Digital Marketing Consultant Resume Examples & Samples

Software: Word, Excel, PowerPoint, Basic Search, Cobalt Products
Familiar with Automotive Digital eBusiness practices, OEM approved CRM tools and individual dealership Internet sales and workflow
Automotive Retail Operations
Process/Performance Improvement Consulting
Adult Learning Methodologies
Maintain thought leadership competiveness of interactive marketing and sales industry trends by staying current via continuous learning
Establish and maintain assigned Regional relationships, managing relationships to ensure positive feedback from dealers, OEM Regional Management and travelers, developing trust and value
Act as the Digital eBusiness consultant to Regional personnel and Dealership executive management, driving acceptance of Digital eBusiness principles and practices throughout the Region and dealership
Lead the implementation of Lead Management, website marketing, lead management tool use, and Basic Search techniques reflecting proven best practices
Work to ensure comprehensive course content meets all dealer needs and builds the competencies required to ensure dealers are successful in Lead Management and website marketing implementation
Provide training on CDK Digital products, program specifics and associated OEM Digital eBusiness products utilizing adult learning methodologies
Develop, coach and monitor implementation of Lead Management/website process improvement plans and use of all necessary reporting tools for dealership and Regional personnel understanding
Become familiar with OEM Digital eBusiness related programs to be able to confidently review the benefits and features for dealership management assessment
Communicate pro-actively with Region and dealers on program progress through e-mail, phone and in-store visits providing feedback and recommendations relative to product performance
Attend regional dealer and field staff meetings, delivering presentations at OEM sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills
Provide reports as directed by Manager, submitting internal reports, expenses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned Region

Digital Marketing Consultant Resume Examples & Samples

Minimum of 2 years of experience in digital marketing and / or digital analytics
Minimum of 2 years of experience using, installing and / or customizing web analytics and tag management solutions
Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
Technical understanding of how digital analytics and tag management solutions are deployed
Ability to complete complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization
Knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc.)

Digital Marketing Consultant Resume Examples & Samples

Perform effective marketing consultations with clients to identify areas of opportunity within the client’s existing marketing strategy
Demonstrate proficiency and familiarity with marketing concepts, search engine optimization, social media applications, Google Analytics, AdWords, and Tag Manager
Present compelling marketing action plans with defined client objectives
Collaborate with sales, marketing, and other internal functional teams to create informative materials for client reference
Eliminate barriers to registration and verify completion of client activities to produce reduced time to transaction and increase in registration volume
Early identification of at-risk clients and escalate potential risks or challenges to internal stakeholders
Record and maintain comprehensive data on client activities, consultations, and marketing action plans

Digital Marketing Consultant Resume Examples & Samples

Taking inputs and in alignment with Global Digital Marketing Strategy develop and manage the execution of the marketing plans to the assigned region for all Digital marketing ensuring KPI’s are set including sales per day, reach and visibility
Maximise, evolve and lead our Digital Marketing strategy in the assigned region, performance and rollout of industry best practice
Represent Global Digital Marketing Strategy within assigned region and work cross functionally to deliver meaningful reporting and recommendations on activity success in a timely manner
Lead and manage all regional specific 3rd party vendor relationships with media associated with all Digital Marketing Channels
Manage regional specific budgets and targets of to deliver improved ROI
Engage with direct segments to maximise online channel shift and growth
Undertake and act upon online sector and competitor analysis
Proven experience in leading and delivering digital marketing activities and programs across multiple international markets and (across multiple languages) including paid social programs, CSEs, Affiliates, and Display marketing
Demonstrable knowledge of latest digital marketing, onsite marketing, and usability
Proven ability to deliver results in a complex multi-channel marketing environment
Experience in use and management of Omniture
Experience in leading and delivering datafeed programs including all liaison with IT developers
Expertise in dealing with 3rd party Vendors across media platforms
Highly organised, commercial, numerate, analytical and multi tasking, deadline driven abilities
Excellent communicator at all levels
Strong commercial acumen with significant experience of budget setting and management
Highly organised with experience of stakeholder management in a matrix structure

Digital Marketing Consultant Resume Examples & Samples

Search Engine Marketing (PPC)
ReachLocal’s Edge Solution
Display Advertising (Banner Advertising)
Web Presence Optimization, including services for Organic Search, Social Media Marketing and Reputation Management
A wide range of business services, including Online Chat, Video Production, and Analytics
Aggressively pursue and close new business and revenue streams
Effectively works with the Marketing Expert to manage the client relationship and retain and build account revenue
Skillfully articulate and present our products to Small and Medium sized business owners
Create and conduct face-to-face customer presentations, proposals and demonstrations
Effectively coordinate all aspects of the sale from start to finish
Conduct client check-ins, upsell/cross-sell accounts, and address client issues
Attend regularly scheduled office meetings and developmental activities
Utilize CRM (SalesForce) effectively and efficiently recording all sales activity
5+ years’ experience in a high acquisition, consultative, B2B sales role
Proven track record of sales success and progression
Tech savvy, with a passion for digital advertising
Exceptional interpersonal skills, with strong communication, written, and organizational skills
Motivated by a base salary plus commission structure
PC Skill, Word, PowerPoint, Excel, and CRM database
Excellent work ethic
Competitive Spirit
Internet savvy
A passion to learn

Omni Channel Digital Marketing Consultant Resume Examples & Samples

Work with project teams of Accenture and client team members
Capture issues and desired outcomes through meetings, facilitated workshops, external research and analysis of client data
Develop solution options and solution assessment criteria
Support the development of solution recommendations to client leadership
Create solution recommendation roadmaps with supporting business cases
Minimum 2 or more years of experience working in a marketing area with experience in: Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, Marketing Operations, Marketing Planning & Financial Management, Marketing Processes and Organization design, Marketing Resource Management, Marketing technology implementations (customer databases, package software, reporting and analytics)
1 or more years of experience in consulting or process/organizational solution development in a business environment
Bachelor’s Degree required with preferred concentrations in Economics, Mathematics, Statistics, Marketing, Systems Engineering, Industrial Engineering, Management Information Systems or Operations Analysis
Understanding of leading practice marketing automation vendors, such as: Aprimo, Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing
Graduate degree with focus on business, marketing and/or technology
2 or more years of experience in consulting or process/organizational solution development in a business environment
Technology experience/awareness with Unica, SAS, Aprimo, e.Piphany, Chordiant/Pega, ExactTarget, Eloqua or Marketo
Strong aptitude, motivation and interest in transforming business problems into solutions
High adaptability to newer techniques and emerging technologies

Digital Marketing Consultant Resume Examples & Samples

Create and execute a 5 year digital marketing plan for the Perkins and Cat Industrial engines brand to put Industrial Power Systems brands at the forefront of the industry
Lead the development of the Perkins and Cat Industrial websites, creating and executing an improvement plan, working with the External Communications Manager, external agencies and across the business
Play a key role in the globalisation of the Perkins website
Work with Web Analytics team to measure and report on digital marketing performance and use this data to drive continuous improvement
Build strong relationships with Digital Services across the Caterpillar Enterprise, ensuring that our Divisions requirements are built into corporate initiatives and to leverage corporate digital tools and initiatives that can be implemented within the Division
Develop relationships with digital agencies / vendors and be involved in vendor selection process
Assess new digital platform technologies, tools and techniques and regularly review in line with strategy for best fit for the business, including social channels
Advocate digital marketing best practices
Effectively communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate
Build good relationships with the Regional, Product and Aftermarket marketing teams and commercial teams to ensure that key customer and product requirements are reflected in digital marketing initiatives
Previous professional experience within digital marketing, business systems and project management
Corporate marketing experience with premium brands ideally in worldwide markets
Experience in Adobe CQ/AEM/ online products
Experience implementing large scale marketing solutions / programmes
Experience designing and building websites and applications
Experience with open standards technical stack (HTML, CSS, Javascript)
Comprehensive understanding of the latest development and technologies in the digital marketing environment
University degree with specialism in Marketing, IT or related field or equivalent industry experience
IDM or CIM Digital Marketing qualifications
Budget management experience
Experience and knowledge of CRM systems and best practice
Experience in leading and working with external agencies
Verbal and written communication must be clear, concise and well-articulated
Proven ability to track results and utilise data to improve performance
Success in developing strong working relationships across many layers of the organisation, outside agencies/suppliers and across cultural boundaries
Comfortable working with tight deadlines; must be proactive and able to multi-task
Excellent project management and presentation skills
Open minded and ‘thinks creatively out of the box’, forward thinking
Self-motivated with ‘can do attitude&#8217
Strategic acumen with the ability to influence and motivate, without formal authority
Ambitious and ability to drive the business forward
Able to initiate communication with others outside immediate work group to work on new ideas or to counsel others

Digital Marketing Consultant Resume Examples & Samples

Software: Word, Excel, PowerPoint and CDK Products
Automotive Digital Marketing practices, OEM approved CRM tools and individual dealership Internet sales and workflow
Establish and maintain assigned Regional/Area relationships, managing relationships to ensure positive feedback from dealers, OEM Regional Management and travelers, developing trust and value
Act as the Digital Marketing Consultant to Regional/Area personnel and Dealership executive management, driving acceptance of Digital Marketing principles and practices throughout the Area and dealership
Lead the implementation of Lead Management, website marketing, lead management tool use, and search engine marketing and optimization techniques reflecting proven best practices
Provide training on CDK products, program specifics and associated OEM Digital Marketing products utilizing adult learning methodologies
Develop, coach and monitor implementation of Lead Management/website process improvement plans and use of all necessary reporting tools for dealership and Regional/Area personnel understanding
Become familiar with OEM Digital Marketing related programs to be able to confidently review the benefits and features for dealership management assessment
Communicate pro-actively with Area and dealers on program progress through e-mail, phone and in-store visits providing feedback and recommendations relative to product performance
Attend Regional/Area dealer and field staff meetings, delivering presentations at OEM sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills
Provide reports as directed by Program Manager, submitting internal reports, expenses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned Region
2+ years automotive retail Sales Management experience and working knowledge of automotive dealership structure and business processes
4+ years progressively responsible work experience, with a minimum of 1+ years of consulting experience in an automotive environment, prior experience in training techniques and adult learning theories a plus
Prior experience in developing strong relationship building skills, with OEM Regional/Area office and dealership personnel
Working knowledge of Customer Relationship Management (CRM) software applications, principles and of automotive Digital Marketing practices
Knowledge of basic computer operations, internet or application service provider (ASP) platforms
Proficiency with Microsoft Office applications - MS Word, MS PowerPoint, MS Excel and Outlook
Excellent written, verbal and presentation communication skills
Ability to handle all customer situations with a professional tone and manner
Must be a motivated self-starter, able to work independently in a Regional or remote/home office
Bachelor’s degree or equivalent experience required

Digital Marketing Consultant, Digital & Go Resume Examples & Samples

Acts as the primary point of contact/integration point between DCoE and other Consumer Group marketing teams
Develops digital marketing strategies to drive digital channel awareness and adoption
Drives development of marketing plans among cross-functional teams, working with digital strategy and delivery teams, brand team, traditional marketing teams, and potentially agency partners to create a holistic marketing plan
Works with internal marketing partners to determine the most effective channel mix by audience for each campaign (i.e. email, social media, online video, digital paid media etc.)
Partners with internal marketing teams to ensure consistency of messaging across traditional and digital marketing channels
Works with Marketing delivery team to define project plan and timeline for each campaign
Reviews content and design to ensure it is in line with campaign strategy and objectives, and digital marketing best practices
Utilizes a test-and-learn methodology to drive ongoing campaign optimization through channel testing, contact strategy testing, creative versioning, and segmentation
Reviews performance analytics from campaigns and provides high level insights and recommendations
2-4 years Marketing Strategy Experience
Experience with proof-reading/editing
Proficiency in Word, PowerPoint, and Excel
Experience executing digital marketing campaigns leveraging tactics such as email, video, social media, landing pages, digital paid media etc
Meets established expectations and takes responsibility for achieving results
Ability to collaborate
Proactive, self-motivated – can take ownership in developing a marketing plan and coordinate execution with little direction

Digital Marketing Consultant Resume Examples & Samples

Own the campaign solutions by fully understanding the database and client business to ensure that the proposed solutions not only “get the campaigns out the door” but support the bigger picture
Utilize Oracle Responsys to upload audience data, segment audience, load in HTML, and execute email campaigns on behalf of client
Ability to take client PSD’s and convert to responsive, execution ready HTML for email
QA other team member’s emails
Minimum 2 years’ experience with Oracle Responsys email execution
Some experience with Email on Acid / Litmus or other email testing tools
Ability to read/write responsive HTML and CSS for email content
Solid working foundation in Microsoft Word and Excel

Digital Marketing Consultant Resume Examples & Samples

Under the supervision of a Manager or Team Leader, this individual performs the following functions
Use software tools, primarily Adobe Campaign (Adobe Marketing Cloud), to design and code medium to complex Campaign flows using a multi-relational database, and execute multi-channel campaigns by following established processes
Minimum of 3 years’ hands-on experience with Adobe Campaign or Neolane
Ability to read and make minor modifications to HTML
Minimum of two years’ hands-on experience with Structured Query Language (SQL), including experience with join and aggregate data functions

Digital Marketing Consultant Senior Resume Examples & Samples

Develop and manage large scale interactive initiatives across our family of brands
Manage all aspects of our interactive infrastructure and drive increased usage and optimization of infrastructure elements including
Exceptionally strong project management skills with the ability to organize and lead cross-functional teams
A motivated self-started with superior verbal and written communication skills
Strong strategic and critical thinking skills
Highly organized with outstanding project management skills
Experience in B2B or channel-oriented interactive marketing a plus
Demonstrated success in

Digital Marketing Consultant Resume Examples & Samples

Serve as point of contact on all aspects of chat experience optimization as it relates to tactical project management and roadmap strategy execution
Develop requirements and enhancement roadmap for the next evolution of proactive chat targeting across all Verizon digital properties; leveraging segmentation and known customer variables across all channels
Organize operational enhancement requirements from chat partners and produce transformative plan to deliver improved agent KPIs. Leverage new and emerging technology, such as Natural Language processing, to analyze chat conversations in real-time; coaching next-best-action recommendations for representatives
Map out the existing chat architecture; execute on strategy to improve the customer to agent data flow (including insights into customer segments, personalized promotions)
Controller over a highly complex reporting architecture; business owner and technical point of contact for both internal and external parties. Own the full end to end metrics dashboard; including giving direction to large IT support structure team
Work with external business partners to define chat engagement opportunities and work those through to closure

Senior Digital Marketing Consultant Resume Examples & Samples

You will have the opportunity to partner with some of the most established online travel agencies, airlines and travel startups. By understanding the complexities of user journeys and performance digital marketing, you will find opportunities for growth within the Expedia Affiliate Network partner portfolio. You will work closely with key EAN partners and internal teams to achieve uplift for existing and new accounts
You will consult on the core fundamentals of search marketing and customer journey optimization
You will maintain, build and update review models for the analysis of web and application user interfaces and customer journeys
You will collaborate with internal teams informing them about industry trends, comparative reviews and evolving digital marketing technologies
You will generate and disseminate reporting to ensure that the wider team is aware of digital marketing trends and opportunities
You will monitor performance and activities in the digital marketing space of EAN partners
Familiarity with online performance based marketing channels
Excellent understanding of the principles of optimization for one or more digital marketing channels (with particular attention to Search and Email Marketing)
Experience in HTML, CSS, and responsive layouts
Strong quantitative, analytical and problem solving skills
You are comfortable with data analysis and able to use data to make decisions
Experienced in MS Excel
Needs to be a self-starter and have initiative
Professional experience leading/supporting Sales, Service and Marketing transformation for large organizations
Excellent written and presentation skills including the ability to synthesize information into clear, concise messages both for detailed analytical reports and executive summaries
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