Marketing Consultant Resume Samples

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BC
B Casper
Brigitte
Casper
699 Adelia Summit
Houston
TX
+1 (555) 619 2164
699 Adelia Summit
Houston
TX
Phone
p +1 (555) 619 2164
Experience Experience
San Francisco, CA
Marketing Consultant
San Francisco, CA
Hammes Group
San Francisco, CA
Marketing Consultant
  • Delivering measurement strategies and overseeing to ensure execution; leading and managing effective reporting and related communications to the business
  • Develop new business through selling commercial advertising time and other station products by contacting advertising agencies and local advertisers
  • Complete general assignments including, but not limited to, procuring premium items, and identifying advertising opportunities
  • Developing persuasive and market resonating hypotheses, and creating powerful value propositions and messaging to test in market
  • Marketing strategist who is also operational and understands that ‘content is king’ when it comes to driving successful marketing campaigns
  • Responsible for developing, implementing and evaluating marketing strategies and plans that drive membership retention
  • Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers
Detroit, MI
Field Marketing Consultant
Detroit, MI
Swift, Schultz and Kris
Detroit, MI
Field Marketing Consultant
  • Cultivates, develops and manages strong, lasting customer/business partner relationships at senior management level
  • Develop and execute the sell-thru RUM (revenue, unit, margin, marketing plan, create the optimal product mix, maximize budget and achieve ROI targets
  • Responsible for developing and driving pipeline of reference and case studies across Benelux. Works with Strategy team to execute
  • Responsible for developing and driving pipeline of reference and case studies across DACH region. Works with Strategy team to execute
  • Provides deep subject matter expertise, advice and program delivery and contributes to the development of new techniques and plans within area of expertise
  • Executes product launches at local level, working with cross-functional teams
  • Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management
present
San Francisco, CA
Product Marketing Consultant
San Francisco, CA
McClure, Bartell and Yundt
present
San Francisco, CA
Product Marketing Consultant
present
  • Incorporating market data and monitoring industry trends to position Dell to win
  • During the NPI process, give expert advice on changes considered to performance, features, value, and price
  • Developing and implementing a company-wide launch plan working with all departments for execution
  • Facilitating customer/product segmentation and providing targeted recommendations to deliver value to Dell’s customers
  • Driving operational efficiency, technology improvements and innovation to make attach program better, faster and smarter
  • Developing and deploying analytical frameworks to provide product, pricing and timing recommendation to sales teams
  • Developing and implementing attach strategy of Dell client peripherals, displays and DSS
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Ball State University
Bachelor’s Degree in Marketing
Skills Skills
  • Proven attention to detail with ability to take broad direction and execute detailed actions effectively
  • Strong attention to detail and excellent verbal and written communication skills
  • Be able to present one’s self in a highly cooperative and professional manner when meeting both internal and external customers face to face
  • Ability to deal with problems involving several variables
  • Able to apply knowledge of gas systems and equipment operation, regulations and standards
  • Knowledgeable in excel
  • Ability to use basic office equipment
  • Able to operate a motor vehicle including ability to enter and exit the vehicle unassisted
  • Excellent communication skills both written and verbal. Able to communicate at all levels of an organization
  • Strong attention to detail
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15 Marketing Consultant resume templates

1

Marketing Consultant Resume Examples & Samples

  • Manage day-to-day work around primary areas of business, while maintaining flexibility to cover additional categories based on business needs and career development
  • Maintain core collateral relative to their defined areas of product expertise, as well as proactively aggregate and communicate key category insights to sales
  • Create customer-focused, visually appealing sales presentations and collateral within the time frame given
  • Embrace and prioritize enhanced understanding of business growth areas (i.e. Digital)
  • Accurately represent the Chicago Tribune Media Group brand
  • Incorporate ROI metrics into client presentations
  • Demonstrate an understanding of our Marketing proprietary and syndicated resources
  • May attend regular Manager level 1:1 sessions, staff meetings and client sales calls where necessary
  • Work with our Sales and Marketing partners in a collaborative fashion
  • Bachelor's degree in Marketing, Communication or related field
  • Experience with available media and/or media research resources, capabilities and limitations (Scarborough, CLARITAS, MRI) a plus
  • Knowledge of Microsoft suite, including PowerPoint and Excel (formulas, pivot tables, v-lookup functionality)
  • Ability to accurately do basic media math concepts
  • Innovative and a creative-thinker
  • Good communication, collaboration, presentation and organizational skills
  • Ability to multi-task and remain flexible with daily tasks
  • Detail oriented and able to meet deadlines
  • Demonstrate a positive attitude
  • Ability to commute to alternative locations as needed
2

Airports Marketing Consultant Resume Examples & Samples

  • Attending weekly training to improve sales skills, increase product knowledge and to stay abreast of company products and trends
  • Must have strong organizational and time management skills
  • Excellent communication required, both oral and written
  • Must have working knowledge of Windows operating system and be competent in Microsoft software applications (i.e., Word, Excel, PowerPoint and Outlook)
  • Must have ability to learn and use company and customer system(s)
  • College degree – or equivalent experience
  • Previous sales experience a plus
3

Marketing Consultant Resume Examples & Samples

  • 3+ years of experience in a Financial Marketing role with an Asset Management Firm
  • Knowledge and of the securities and asset management industries
  • Working knowledge of Lotus Notes, MS Office Professional, Adobe Acrobat, and Sharepoint
  • Client oriented
  • Great planning and organizational skills
  • Solid business awareness and creative skills
  • Exceptional problem solving and time management skills
  • HTML and Web Development experience
  • Financial writing experience
4

Scotia Mc Leod Marketing Consultant Resume Examples & Samples

  • Manage the Western Region marketing needs by
  • Approving all client facing marketing material in the region
  • Enforcing all compliance regulations related to branding, verbiage, logos and disclaimers
  • Coaching advisors and their teams to improve their branding and service offering, create a marketing plan so that they are proactive instead of reactive, and allocate the appropriate resources to each initiative
  • Promoting all local and national ScotiaMcLeod marketing initiatives to advisors and support staff by speaking on management calls, visiting branches, email blasts and desk drops
  • Responsible for all regional marketing events and campaigns
  • Providing marketing content pieces for the Growth Quarterly and other national communications
  • Tracking marketing activities to provide detailed reports per advisor to Branch Managers
  • Managing large marketing projects on advisor’s behalf such as Brochures, or external websites
  • Training advisors and support staff on how to use internal online marketing tools
  • Managing all advisor advertisements and client facing communications
  • Meeting with potential competitive recruits to detail ScotiaMcLeod’s marketing offer
  • Providing assistance in writing “copy” for advisor websites, newsletters and client communications
  • Writing and delivering marketing presentations to branches regarding marketing campaigns, ideas and tools available
  • Contribute to the effective functioning of the Regional team by
  • Maintaining a high level of client (advisor) service
  • Facilitating a culture of open and honest communication?
  • Actively participating and contributing to team meetings
5

Channel Marketing Consultant Resume Examples & Samples

  • Markets the organization’s products/services through indirect channels such as Value Added Reseller (VAR), Original Equipment Manufacturer (OEM), Distributors, Dealers, Alliances, Partners or Retail
  • Formulates and drives channel marketing strategies and channel sales promotion campaigns
  • Develops go-to-market communications strategy and tactics for channel
  • Planning, research, plan insight and participation in pricing discussions and marketing strategy development
  • Leads the creative development of communication plans, content and collateral
  • Oversees the collection and analysis of market, customer and competitive research
  • Defines and maintains channel agreements
  • Responsible for all co-operation projects between the organization and the channel members
  • Ensures Dell brand values are maintained by our Channel Partners
  • Identifies segment market, competition, customer, sales requirements and uses this knowledge to adopt marketing programs, in conjunction with segment Business Managers, Marcom and BI on quarterly basis to support segment achievement of financial plan and P&L
  • Owns the quarterly marketing plan and planning roadmap
  • Incorporates corporate strategy and brand
  • Works with Channel Merchandising team on development and implementation of Marcom programs
  • Works with Online Team drive initiatives that increases ePen, including sales awareness/education and partner awareness/interest
  • Works with Channel Planning and Procurement as appropriate for engaging vendors required for development and execution of marketing/Marcom programs
  • Responsible for Brand Salience as the Brand Custodian
  • Responsible for launching new brands and ensuring success
  • Responsible for consumer activations and channel activations
  • 10+ years of relevant experience in a Channel Marketing role
  • Excellent knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations, and advertising
  • Strong knowledge of cross-channel marketing techniques such as Online and Direct Marketing
  • Excellent understanding of long term market trend and customer’s business performance and strategic objectives
  • Manages cross-functional teams/work groups
  • Excellent financial understanding
6

Marketing Consultant Resume Examples & Samples

  • To contribute into global and regional PINS commitment by develop expertise in specific product segments and in a process related to new product introduction (NPI) go to market readiness deliverables. Individuals demonstrate creativity, foresight, business judgment and outstanding machine application or marketing/distribution knowledge along with the sensitivity to customer financial impact. You will gain knowledge, recognition and expertise to influence market requirements, trends and agency regulations
  • To communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations to fulfill the NPI deliverables. At this level, leadership skills and the ability to sell ideas are beginning to develop, either as an individual performer or as the principal contributor to or leader of a generally small group/task force of technical or marketing people
  • · To represent product family in gate reviews and communicate NPI readiness and marketing communication plans as necessary, on behalf of peers in marketing teams. And to collaborate with MarComm consultants for content development in support of Go-to-market plans for respective families
  • · To support senior management in planning major programs and objectives for the Division. You should begin to gain experience in providing direction for future product; distribution and industry needs and continue to improve your skills at sharing this expertise at higher industry levels with business unit management
  • To develop differentiated sales support strategies for product segments with strategic importance (e.g. GC/XE), in alignment with Product Line Strategies; leveraging interactive and effective sales tools and approaches
  • To create effective dealer sales tools enabling quick and easy understanding of Machine Business Division (MBD) products
  • To share knowledge and experience as a contributor to Caterpillar’s Knowledge Management initiative. This involvement will be on a regional basis supporting product groups, corporate processes and/or dealer knowledge sharing processes. You will likely be a member of a component, product, process or industry “Community of Practice”. In this role you will have the accountability for documenting key elements of this position and sharing it within the realm of Caterpillar’s Knowledge Management system, as well as conducting related training to deliver the knowledge
  • 5 to 8 years experience of specific industry experience in order to gain recognition as a Divisional and company expert
  • Marketing experience is a must and writing expertise is a plus
  • Broad business background, specific long-term industry knowledge and excellent communication skills
  • The ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences
  • Resolve sensitive issues, mentor and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods
  • Previous marketing and/or field experience
  • Extensive travel to understand regional or worldwide business conditions
  • Knowledge of Caterpillar products, policies, and procedures
7

Global Rental Marketing Consultant Resume Examples & Samples

  • Development of rental segmentation and positioning process, identification and targeting growth segments
  • Pilot marketing initiatives with regional rental teams and dealers to measure and increase active customers and rental revenues
  • Lead role in rental market intelligence via rental industry news, rental market research, Voice Of Customer studies and competitive intelligence
  • Work with internal marketing teams to apply prime product sales & marketing concepts to the rental segment, such as sales coverage study, opportunity management including CRM, Sales Funnel systems and processes
  • Ownership of Rental Transactional Survey process – continuous improvement and maintenance, analysis and communication of results, implement action plans with regional teams to improve rental customer satisfaction
  • Support Multi-channel distribution initiatives and lead innovative channel development
  • Collect/Analyze Rental Product VOC and coordinate Rental input into Product development plans with Industry partners and /or Machine Business Divisions, improve product specs to match rental customer needs
  • Requires a college or university degree or equivalent experience with 5-8 years of specific industry experience in order to gain recognition as a Divisional and company expert
  • Extensive experience in marketing and/or sales related areas including both field and staff assignments
  • Strong commercial judgment and must be able to communicate effectively with dealer and company managers
  • Demonstrated results in business growth
  • Excellent interpersonal skills to deal with sensitive issues, develop others, or persuade others inside and outside the department to take specific actions
  • Strong leadership and business acumen
  • Strong sense of planning and organization
  • Ability to work the matrix and multiple partners to generate rapid change at the Dealers and within Caterpillar
  • Passion for continuous improvement
  • Previous field experience. Previous experience in the rental industry
8

Marketing Consultant Resume Examples & Samples

  • 2 – 5 years professional marketing experience
  • Banking knowledge preferred
  • Demonstrated verbal and written communication and presentation skills
  • Strong customer service and interpersonal skills with the ability to create collaborative working relationships
  • Proven attention to detail with ability to take broad direction and execute detailed actions effectively
  • Must be proficient in Microsoft Word, Excel, PowerPoint. Adobe LiveCycle Designer and other related software knowledge a plus
9

Marketing Consultant Resume Examples & Samples

  • Define and document detailed construction technology requirements
  • Assist engineering teams in the translation of marketing requirements into technical specs
  • Provide commercial guidance and deliverables to construction technology NPI programs
  • Direct accountability for ensuring the solutions delivered meet user expectations
  • Consult with internal process partners, customers, and dealers as a recognized expert in the construction technology space by leveraging in-depth product and technical experience
  • College or university degree in Engineering or Marketing, with a focus on technology or 5 - 10 years of equivalent job related experience
  • Moderate to extensive experience in construction technology, wireless, information technology, and/or on-board machine systems
10

Marketing Consultant Resume Examples & Samples

  • Development and coordination of vocational truck body strategy
  • Develop new business relationships with truck body original equipment manufacturers (OEMS) that align with GOHT vocational truck strategy
  • Manage alliances and partnerships with truck body OEMs. Key activities include marketing plan development and execution, product integration between truck chassis and body, Cat dealer development and engagement, and sales support
  • Make regular visits to truck body OEMs and industry shows representing GOHT
  • Provide expertise and consultation on vocational truck body and serve as a voice for truck body OEMs within GOHT group
  • Support strategic development activities across GOHT as we continue to grow the business
  • Work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. Good human relations skills are required to develop a collaborative/cooperative work relationship with others inside and outside GOHT
  • Maintain knowledge and be up to date with new industry trends, changing technology and regulations affecting the competitive environment
  • A Bachelors or Associates degree from a university or college
  • Minimum 7 years of on highway truck, truck body, construction and/or energy industry experience
  • Previous marketing, account management and/or field experience
  • Must be able to deal with sensitive issues, participate in business negotiations, and have strong project management skills
  • Experience working on projects and/or teams
  • Good communication, interpersonal, and collaboration skills
  • Experience in Truck body equipment industry
  • Customer/Cat Dealer-facing job experience
  • Previous supervisory experience
  • Should have broad business background, experience analyzing business trends, excellent communication and marketing skills
11

Business Marketing Consultant Resume Examples & Samples

  • Drive the creation of world-class marketing communications for all Facebook marketing products across our agency and brand advertiser customer based in Brazil
  • Develop thought leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of social and online marketing
  • Partner with global and cross-functional counterparts (sales, measurement, product) to drive and deliver scalable marketing programs to clients and agencies
  • Adapt and produce locally relevant content for Brazil
  • Drive strategy and execution of key marketing programs in Brazil which hinge on having relevant local content
  • Package and deliver key Facebook data and research insights to marketers
  • Develop keynote speeches, presentations, marketing collateral and videos
  • Ideate and manage creative programs from concept to implementation Oversee design projects and manage outside agencies and freelancers
  • Measure the impact of marketing programs and ROI
  • Manage a program calendar/roadmap and communicate to all stakeholders
  • Develop and execute a strategy for events, sponsorships and speaking opportunities
12

KPB Senior Marketing Consultant Resume Examples & Samples

  • Develops and owns marketing strategies and plan for Key Private Bank
  • Translates Key Private Bank's strategies into comprehensive plans that include targets, tactics, value proposition and messaging strategy
  • Executes marketing plans within scope, timeline and budget
  • Manage internal and external resources and agency partners
  • Uncovers and leads innovation opportunities to differentiate Key from the competition
  • Regularly obtains and communicate competitive insights and results tracking
  • Bachelor’s Degree (business or related field)
  • 7+ years f demonstrated experience in business-to-business marketing strategy, planning and execution
  • Marketing budget management experience
  • Agency management experience with larger marketing program
  • Demonstrated experience with horizontal collaboration across multiple business units and/or stakeholders
  • Demonstrated relationship building experience with C-level executives, business partners and marketing peers
  • Business to Business Financial Services product marketing experience
  • Advanced degree (business or related field)
13

Senior Marketing Consultant Resume Examples & Samples

  • 4+ years' experience in developing and delivering marketing solutions
  • Track record of delivering strong strategically driven, customer centric marketing and communications outcomes
  • Experience in analysing customer and marketing data to create high quality, business driven marketing offers
14

Marketing Consultant Resume Examples & Samples

  • Meet or exceed sales goals as defined by airport, team and company growth objectives. This includes weekly, monthly, quarterly and annual sales expectancies
  • New business prospecting and development, including cold calling, scheduling appointments and preparing proposals to sell advertising within a select portfolio of airports. A minimum of 90 minutes of outbound phone calls are required each day in the office to produce 10 qualifying prospects per week
  • Ability and desire to work in a team-oriented environment in our Allentown, PA office
  • Conduct business appointments by showing potential clients various displays throughout terminal
  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands
  • The employee must have the ability to lift and move items up to 15 pounds
  • The employee must have the ability to carry or hold up to 15 pounds of supplies or materials while walking for a period of thirty minutes or more
  • Employee must have the ability to see written documents, computer screens and to adjust focus
  • This job is generally performed in a temperature controlled airport or office environment. Duties are occasionally performed evening, weekend or late night hours
  • Must be able to walk through airport terminals of varying size
  • Must be able to carry and maneuver personal luggage when travelling
15

Marketing Consultant Resume Examples & Samples

  • Bachelor degree in Communication, Journalism, Public Relations, HR, or related degree program
  • Prior demonstrated experience in Corporate Communications, Internal Communications, Human Resources, or related fields
  • Proficient in INDESIGN, Adobe
16

Email Marketing Consultant Resume Examples & Samples

  • Work with Marketing and Merchandising to enter and QA promotions for website and retail stores. Provide testing scenarios for Store Systems, and troubleshooting as needed
  • Work with IT to develop new promotion templates when needed, document system bugs, and recommend process improvements
  • Manage email campaigns in Neolane, our email platform. The individual will be trained on the system and expected to become a “super user” who is able to manage complex campaigns from start to finish. This will include troubleshooting in HTML
  • Maintain mailing calendars and provide general support to improve team and program efficiency
  • Partner closely with Marketing to understand business objectives and manage flawless operational execution
  • Work with Marketing Operations to ensure the successful launch of robust campaigns to millions of customers
  • Develop an understanding of BNs data systems, enabling us to identify and execute new marketing opportunities based on customer data
  • Working within the BN database ecosystem to develop new trigger & lifecycle email programs based on customer activity or inactivity
  • Assist in the design, development and execution of periodic reporting around customer behaviors and characteristics
  • Analyze results of campaign efforts and suggest strategies to continuously improve performance
  • Proficiency in HTML
  • 1-2 years experience in email or digital marketing
  • Project management and problem solving skills
  • Experience with or keen interest in direct marketing, email marketing or database marketing
  • BA/BS with a preference for Marketing or Operations
  • Ability to sell an idea passionately to internal and external groups
  • Proficiency with Microsoft programs, particularly in Excel and Visio
17

Marketing Consultant, Greater China Resume Examples & Samples

  • Implementation of content strategy for China and TW education portals
  • Identify relevant CME content for adaptation into Chinese language for portal
  • Plan, manage and implementation integration of CN and TW educational portals
  • GC iTeam / Retail Marketing Execution
  • Help develop / customer education programmes, if necessary
  • Execute education programmes, if necessary
  • Manage and archive all education related resources and assets
  • Miscellaneous GC-specific marketing support
  • 2-3 years marketing experience within China or Hong Kong
  • Bachelor degree in related discipline
  • Strong written and verbal English and Putonghua language skills
18

Marketing Consultant Resume Examples & Samples

  • Consult with internal clients to align localized marketing strategies with business needs in key markets, including outreach to Hispanic consumers
  • Oversee the successful development, execution, and measurement of marketing initiatives within the localized market
  • Provide guidance for key initiatives across multiple communication channels
  • Evaluate, prioritize and track complex projects
  • Demonstrate a working knowledge of the company, its products, the healthcare industry and the regulatory agencies that govern us in order to develop effective communications
  • Demonstrate a working knowledge of best practices for marketing within the health insurance industry
  • Bachelor’s Degree, preferably in Marketing, Advertising or a related communications field
  • 3-5 years progressive marketing/communications experience
  • Conversational Spanish
  • Prior Marketing Experience for a healthcare company
  • Experience working in a matrixed marketing organization
  • Grassroots marketing experience
19

Associate Marketing Consultant Resume Examples & Samples

  • Work closely with partners in business units to understand and execute on campaign strategies that generate leads and/or drive awareness
  • Ability to create and deploy campaigns, including templates, calls-to-action, and content used. This includes the build of both email and landing pages in the marketing automation system
  • Ability to troubleshoot and solve for issue within the marketing automation tools
  • Perform quality assurance testing on all e-mails on desktop, web, and mobile to ensure accuracy of creative and functionality
  • Manage data segmentation of lists based on behaviors or other data points
  • Develop ideas and processes for campaign improvements and efficiencies
  • Research and test new functionality and/or products
  • Stay up to date on the latest trends of email marketing and best practices, and provide thought leadership to our clients and prospects
  • Ability to analyze and report on campaign results and effectiveness (e.g. open rates, click-through rates, response rates, effective channels)
  • Work under the direction of the team lead on process improvement opportunities
20

Marketing Consultant Resume Examples & Samples

  • Develop retail sales roadmap for agent enablement with cross functional teams to identify and prioritize projects
  • Lead the online & offline sales support strategy focused on sales and marketing tools to enable Humana’s network of Internal and External agents
  • Create customized experiences through sales material that delivers variable content based on key segments/need states, as well as localized offers
  • Build and maintain a scalable process and operational infrastructure to support establishment of enhanced point of sale materials across the organization
  • Develop agent marketing campaigns and toolkits focused on retaining clients and acquiring new customers
  • Create streamlined, integrated tools that offer flexibility/ease without sacrificing compliance
  • Closely work with IT, Operations, sales, legal, and compliance teams to ensure new technology, tactics, and strategy effectiveness
  • Drive agent adoption and measure impact of marketing efforts to increase ROI
  • Managing external vendors
  • Keep abreast of best practices in delivering sales support, emerging technology, and market intelligence
  • 3-5 years progressive marketing/digital experience
  • Demonstrate a thorough understanding of business, marketing strategy, technology, digital marketing, and content marketing
  • Strong, demonstrated skills understanding emerging digital trends
  • Ability to lead, influence, and collaborate in a cross-functional environment
  • Excellent communication skills, written and verbal; able to communicate at all levels of an organization
  • The successful candidate will be a detail-oriented, self-starter with strong organizational skills
21

Marketing Consultant Resume Examples & Samples

  • Spend at least 90% of time prospecting leads and presenting to clients
  • Execute a business plan and sales strategy, established with the Digital Sales Manager, to ensure attainment of digital revenue goals
  • Provide feedback to the internal digital agency regarding opportunities to improve the overall product offering and general positioning of the company’s product suite
  • On-going consultation with existing clients regarding the performance of their campaigns
22

Marketing Consultant Resume Examples & Samples

  • Provide input on sales promotion ideas to sales management
  • Attain budgeted revenue goals through effective solicitations, promotions and service
  • Ability to build and maintain positive customer relationships
  • Working knowledge of new media, digital interactive initiatives and social media required
23

Customer Marketing Consultant Resume Examples & Samples

  • Responsibility for end to end engagement and customer lifestyle marketing campaigns – from converted lead to customer
  • Work closely with the Digital Acquisition Consultant to deliver targeted communications post lead acquisition using data insights
  • Management and implementation of a comprehensive database communication program for all audience types using our email marketing platform, ExactTarget
  • Email production including front-end build, writing and refining copy, deliverability optimization, unsubscribe management, contact rules management
  • Driving improved campaign performance through an understanding and application of best practice direct marketing techniques, including data with objectives including but not limited to response and conversion rates, effectiveness of communication channels, creative and channel test results, and campaign ROI
  • Management and implementation of both online / offline conversion techniques which include telemarketing campaigns, webinars, presentations, collateral development, and events
24

Senior Marketing Consultant Resume Examples & Samples

  • Write, develop and review communications to key audiences, including customers, financial advisers, employers and staff, ensuring each activity meets AMP communication standards of excellence and supports our customer value proposition
  • Lead the ongoing development of news communication to adviser and employer audiences
  • Support the Marketing Consultants in development and production of product and segment-based collateral and communications
  • Support and occasionally lead the Marketing Consultants in delivery of business-as-usual (BAU) marketing communications activity, such as regulatory document production
  • Involvement in process planning and development and review of customer communications
  • Work with key stakeholders to ensure communications are relevant, embody the AMP communications standards and exceed customer expectations
25

Marketing Consultant Resume Examples & Samples

  • You will apply previous experience to develop expertise in a specific business segment/specialty area and as one of the best in the company. Expertise may be in a specific product or industry or in a process related to critical distribution related areas such as service, parts or business processes. Individuals demonstrate creativity, foresight, business judgement and outstanding machine application or marketing/distribution knowledge along with the sensitivity to customer financial impact. You will gain knowledge, recognition and expertise to influence market requirements, trends and agency regulations
  • You will begin to develop applications experience, life cycle cost knowledge of dealers’ and customers’ application, industry and marketplace needs. You will be providing support in areas covering new product introductions, market and distribution needs to stimulate breakthrough solutions that would help in market leadership. You will support senior management in planning major programs and objectives for the Division. You should begin to gain experience in providing direction for future product; distribution and industry needs and continue to improve your skills at sharing this expertise at higher industry levels with business unit management
  • You will communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. At this level, leadership skills and the ability to sell ideas are beginning to develop, either as an individual performer or as the principal contributor to or leader of a generally small group/task force of technical or marketing people
  • You will develop expertise within government agencies, national associations, dealers and customer groups
  • You will share knowledge and experience as a contributor to Caterpillar’s Knowledge Management initiative. This involvement will be on a regional basis supporting product groups, corporate processes and/or dealer knowledge sharing processes. You will likely be a member of a component, product, process or industry "Community of Practice". In this role you will have the accountability for documenting key elements of this position and sharing it within the realm of Caterpillar’s Knowledge Management system
26

Marketing Consultant Resume Examples & Samples

  • 50% Business Delivery & Operational Effectiveness
  • Lead comprehensive project management process that includes but is not limited to setting strategic goals and objectives, developing event blueprints, managing vendor relationships and budgets, setting and maintaining timelines, assisting with execution of conferences and tracking and measuring results
  • Design and delivery of consistently great client experiences
  • Execution of external conferences in Canada the United States and overseas offices
  • Negotiate contracts with external suppliers and vendors, developing proposals and making recommendations
  • Provide sound advice and recommendations to Conference Specialists
  • 20% Client & Relationship Management
  • Actively engage and interact with, senior clients – many at the CEO and Board level – as they participate in BMO CM conferences
  • Interact with senior BMO CM and BMO FG executives through briefings and meetings as they participate in BMO CM conferences
  • Build and enhance relationships with external suppliers to provide best-in-class experience
  • Represent BMO Capital Markets with professionalism, courtesy and integrity
  • Manage relationships with outside suppliers and achieve operating efficiencies through the use of common suppliers
  • Manage relationships with internal partners such as the Canadian, U.S. & International Corporate Access Teams, Creative Services, Media Relations, Marketing Managers, Sales Associates, Banking Assistants and research editorial teams
  • 20% Strategic Planning, Change & Innovation
  • Research trends, innovations and changes that may affect the execution of conferences
  • Identify and implement best-practices and ensure they are shared with others
  • Ensure conference team is kept up-to-date with latest technology and industry developments and practices
  • Provide metrics to determine ROI of each conference
  • Track and manage vendor budgets against marketing plans
  • 10% Risk Management & Control
  • Responsibility for ensuring standards are applied to all conferences
  • Responsibility for ensuring all lines of business are actively engaged and all activities are transparent
  • Responsibility for ensuring budgets are in line with Business Plan
  • 5 years + work experience in event management, including demonstrated project management expertise
  • University degree in Business, Communications or related field
  • Certificate in event management and/or College diploma in public relations and/or CMP designation considered an asset(s)
  • Fundamental understanding of investment banking as well as knowledge of products and services
  • Strong understanding of strategies and objectives of BMO CM and individual LOBs
  • Awareness of financial services competitive marketplace and trends
  • Team player, motivated and committed, self-starter and quick learner, confident, assertive, strong interpersonal skills, attention to detail, flexibility and ability to work in ambiguity and under pressure, as well as handle multiple projects simultaneously
  • Ability to manage multiple projects and timelines
  • Knowledge of issues concerning BMO Capital Markets lines of business
  • Understanding of strategies and objectives of individual LOBs
  • Must be proactive and tenacious and maintain a professional disposition at all times
  • Strong proficiency in Excel, Powerpoint, Word, Adobe Acrobat and Dealogic
  • Ability to work across the organization
27

Marketing Consultant Resume Examples & Samples

  • Work with our leadership team on the roll out of lead generation and retention campaigns
  • Contribute to the development and implementation of the ipac marketing plans
  • Develop and work with digital agencies on b2c SEM campaigns
  • Write, edit, produce a range of marketing and communication collateral eg; print, event packs, presentations etc
  • Work with events teams to roll out large scale national events as well as small scale events for local offices
  • Produce and implement strategic communication plan for B2B partners and prospects
28

Marketing Consultant Resume Examples & Samples

  • Developing of recruitment marketing plans to support recruitment sourcing team plans
  • Developing tools and materials for use by field teams to communicate and sell AMP licensee offers
  • Implementing marketing plans objectives
  • Managing large and small scale event and sponsorship management and trade show support
29

Marketing Consultant, Digital Advice Resume Examples & Samples

  • Develop marketing strategy to attract and convert NAB customers into registered users of NAB Prosper, and to drive repeat usage and engagement amongst registered users
  • Develop of campaign strategy (including campaign briefs and communications strategy) that delivers to the agreed marketing strategy incorporating appropriate consumer/competitor insight provided by the relevant marketing insights teams
  • Establish and manage the take to market for each campaign including marketing and business resources, agenda preparation, managing actions per the schedule, course correction and issue identification and resolution
  • Determine campaign effectiveness. Complete campaign reviews and the establish ongoing reporting of campaign measurements
  • Ensure that campaign results and recommendations are communicated to relevant stakeholders and recommendations are actioned/leveraged in future campaigns
  • A track record of achievement delivering multi-channel marketing campaigns in finance or similar service-based or customer-focused industries
  • An eye for a compelling story to engage and drive customers to take action, when they need to, plus experience managing content-producing agencies
  • A tertiary-level Marketing qualification (e.g. bachelor or post-grad) and applied direct marketing qualifications (ADMA is highly regarded),
  • To be an expert (or be able to rapidly acquire expertise) in marketing in wealth management, superannuation, insurance and finance, with a focus on consumer engagement
  • To understand multi-channel campaigns and how data-driven, integrated marketing and CRM can boost marketing effectiveness
  • To be a confident and effective collaborator with technical, digital, marketing and product stakeholders as well as with senior leaders
30

Marketing Consultant Resume Examples & Samples

  • Events background
  • Experience working in community relations
  • Strong Networker
  • Commensurate Experience
  • Bilingual (English/Spanish)
  • Sales Background
31

Marketing Consultant Resume Examples & Samples

  • Develop and demonstrate deep understanding of dealer Service operations processes as well as customer needs and expectations for Service
  • Guide and mentor dealers and districts as well as other positions within Caterpillar to provide direction and development of Service capabilities, strategies, objectives, and metrics
  • Support dealers and districts in the development and execution of strategic operational capacity and capability plans – both through the Cap & Cap planning process as well as Dealer Growth and Profitability action plans
  • Influence dealer senior management teams to align with Caterpillar goals and objectives – particularly Across the Table
  • Analyze data to determine appropriate opportunities and solutions to increase efficiencies, lower costs, and improve customer experience with Service operations
  • Quickly understand dealer culture with the ability to translate that understanding into a tailored approach in developing recommendations
  • Identify, document, and communicate/replicate dealer Service business or operations best practices
  • Leverage 6 Sigma/CPS/Services Marketing tools to develop data driven recommendations
  • Work with Global Process Owners/other DSDs to define and support the development and deployment of process capability improvements
  • Provide specific Service operations training to Dealers
  • Bachelor's Degree or 10-15 years of marketing or service operations related experience
  • Minimum of 6-9 years of experience with dealers in the space of Service operation
  • Strong communication and interpersonal skills with proven results in influencing,mentoring, and collaborating with others
  • Strong project management skills with proven results in planning and follow-up
  • Ability to work independently, with little supervision
  • Field Rep experience – Product Support, Service Operations, or Service Tech
  • Experience as a 6 Sigma or CPS Black Belt
  • Spanish or Portuguese language is helpful
32

Marketing Consultant Resume Examples & Samples

  • You will leverage your previous experience while developing expertise in branding and be considered one of the best brand advocates in the company. Incumbent must demonstrate confidence, leadership, creativity, business judgement and outstanding marketing/distribution knowledge along with the sensitivity to brand and business impact. You will gain knowledge, recognition and expertise to influence distribution and corporate branding decisions
  • You will be providing brand consulting and developing standards for marketing, distribution, digital, naming and a variety of other identity questions and issues. You will support senior management in decisions requiring brand guidance. You should begin to gain experience in providing direction and continue to improve your skills at sharing this expertise at higher industry levels with business unit management
  • You will communicate effectively across product, industry, dealer audiences to gain understanding and acceptance of ideas and recommendations. At this level, leadership skills and the ability to sell ideas are beginning to develop, either as an individual performer or as the principal contributor to or leader of a generally small group/task force of technical or marketing people
  • A Bachelor's Degree with 5 years marketing/sales experience, or 10-15 marketing/sales experience
  • Experience with the Cat Dealer Network
  • Familiarity with Cat branding standards
  • Evidence of strong leadership abilities, formal or informal
  • Familiar with mobile app and web design
  • Certified Brand Advocate
33

Product Marketing Consultant Resume Examples & Samples

  • Involved with new product development and current product marketing support
  • Conduct and participate in customer surveys to determine size, features, benefits and performance capabilities required for current and NPI machine models
  • During the NPI process, give expert advice on changes considered to performance, features, value, and price
  • Develop market specific sales support materials and assist with training sales and marketing personnel on new and existing products
  • Single point of contact for communication with sales and marketing groups concerning application, performance, competitive pricing, configurations, etc
  • Investigate customer issues and concerns and make recommendations to address
  • Develop and maintain relationships with industry sources to provide informed and relevant technical input back to the Forestry Group
  • Support sales and marketing groups with commercial and technical application sales information; product/application discussions and presentations to internal or OEM customers at sales functions or at dealer programs
  • Participate in dealer training sessions, customer sales seminars, customer job site visits, etc. to keep informed and able to make the best recommendations for new product development
  • Thorough understanding of company policies and procedures as well as thorough product knowledge
  • A college or university degree or equivalent experience
  • Six - eight years of progressively responsible job-related experience in Product Marketing
  • A background in sales or marketing in the Forest industry
  • Excavator Product Application or Marketing Experience a plus
34

Product Marketing Consultant Resume Examples & Samples

  • Develop expertise in Paving segment as one of the best in the company. Expertise should be directly paving product & industry related or in a process related to critical distribution related areas such as service, parts or business processes. Individuals demonstrate creativity, foresight, business judgement and outstanding machine application or marketing/distribution knowledge along with the sensitivity to customer financial impact. You will gain knowledge, recognition and expertise to influence market requirements, trends and agency regulations
  • Communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. At this level, leadership skills and the ability to sell ideas are beginning to develop, either as an individual performer or as the principal contributor to or leader of a generally small group/task force of technical or marketing people. You will also be developing expertise within government agencies, national associations, dealers and customer groups
  • 9 to 12 years experience of specific paving industry experience in order to gain recognition as a Divisional and company expert
  • Ability to deal with sensitive issues, mentor and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods
  • Good human relations skills to develop a collaborative/cooperative work relationship with others inside and outside the business unit
  • Flexibility to travel as needed throughout Africa and Middle East territories
35

Global Product Marketing Consultant Resume Examples & Samples

  • Extensive product marketing commercial experience (minimum 8 years), with a good working understanding of the needs of customers, dealers, and product groups
  • Field experience
  • College or university degree or equivalent experience
  • Product knowledge, NPI process understanding and experience working price/value analysis and disconnects
  • Strong leadership capabilities, organizational and analytical skills and be highly proficient working team dynamics and interpersonal relationships to successfully influence others to achieve challenging goals across the global Caterpillar enterprise
  • Broad business background, excellent communication skills and ability to be a strong advocate of the customer and the enterprise
  • Global travel required
  • Caterpillar Machine Sales Rep experience
  • Product group experience
  • Rental experience
  • Previous global experience
  • MBA or equivalent
  • 6 Sigma Black Belt
  • Supervisory experience
  • Multiple language capabilities
  • Previous experience delivering price realization targets, OPACC initiatives, S&OP forecasts, launching new products, long-term forecast coordination and NPI marketing recommendations
36

Marketing Consultant Resume Examples & Samples

  • Completed or significant progress towards completion of Tertiary qualifications in a marketing discipline
  • Ability to co-ordinate work flow/activities of self and others, through prioritising of tasks, diary management, etc
  • Ability to use initiative, work autonomously and resolve issues
  • Strong presentation skills - confident presenter to large groups of people
  • Experience in developing and implementing successful strategic marketing and campaign plans
  • Relationship management experience working with creative and media agencies
37

Marketing Consultant Resume Examples & Samples

  • College degree in Engineering or Business
  • 5-7 years of parts & service marketing and/or field experience
  • Demonstrated success in developing and delivering projects or programs to market
  • Excellent communication, presentation and training skills
  • Accomplished in the use of business tools for communicating ideas
  • Repair option solutions experience
38

Senior Marketing Consultant Resume Examples & Samples

  • 8 -10 years of parts & service marketing and/or field experience
  • Ability to deal with sensitive issues, mentor and coach and develop relationships across business units
  • Broad business background in overall parts & service marketing
  • Field Experience as a Parts Marketing Representative (PSSR/ASR/ASC)
  • Ground Engaging Tools experience
39

Marketing Consultant Resume Examples & Samples

  • Oversee the successful development and execution of marketing initiatives and events
  • Implement successful initiatives within the community both at consumer and business levels
  • Educate internal clients on the best use of marketing strategies
  • Establish a working knowledge of best practices for marketing within the healthcare/patient-care and insurance industries
  • Develop a working knowledge of the company, its products/services, the healthcare industry and the regulatory agencies that govern us in order to develop effective communications
  • Develop a strong network in the communities we serve
  • Must be able to read, write and speak Spanish fluently
  • Strong writing and communication skills
  • Public speaking skills
  • Detail oriented and able to work efficiently in a stressful environment
  • Must be able to interact and communicate effectively with patients and/or community members, to make them at ease during events
  • Able to respect and maintain patient confidentiality at all times
  • Microsoft Office proficiency
  • Must be able to follow policies and procedures and work a flexible schedule and location which may include evenings and weekend
  • Possess the ability to write queries, create forms, reports and documents in Access and Excel
  • Prior health insurance industry experience
40

Marketing Consultant Resume Examples & Samples

  • 9+ years of marketing communications experience
  • Proficient in the marketing communications discipline
  • Previous experience on global projects
  • Understanding of construction industry and machines
  • Ability to apply customer insights, research, analytics to strategies
  • Must be able to maintain confidentiality
  • Must have strong writing/presentation skills and examples of Successful Communication Strategies/Results
  • Solid written and verbal skills necessary
  • Excellent interpersonal and communication skills are required to deal with issues crossing boundaries or persuade others inside or outside the organization to take action
41

Marketing Consultant Resume Examples & Samples

  • Develop expertise in a specific business segment/specialty area and as one of the best in the company. Expertise may be in a specific product or industry or in a process related to critical distribution related areas such as service, parts or business processes. Individuals demonstrate creativity, foresight, business judgement and outstanding machine application or marketing/distribution knowledge along with the sensitivity to customer financial impact. You will gain knowledge, recognition and expertise to influence market requirements, trends and agency regulations
  • Develop applications experience, life cycle cost knowledge of dealers’ and customers’ application, industry and marketplace needs. You will be providing support in areas covering new product introductions, market and distribution needs to stimulate breakthrough solutions that would help in market leadership. You will support senior management in planning major programs and objectives for the Division. You should begin to gain experience in providing direction for future product; distribution and industry needs and continue to improve your skills at sharing this expertise at higher industry levels with business unit management
  • Share knowledge and experience as a contributor to Caterpillar’s Knowledge Management initiative. This involvement will be on a regional basis supporting product groups, corporate processes and/or dealer knowledge sharing processes. You will likely be a member of a component, product, process or industry "Community of Practice". In this role you will have the accountability for documenting key elements of this position and sharing it within the realm of Caterpillar’s Knowledge Management system
  • 9 to 12 years experience of specific industry experience in order to gain recognition as a Divisional and company expert
  • Ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences
  • Previous marketing and/or field experience and/or previous supervisory experience
42

Marketing Consultant Resume Examples & Samples

  • Work with the internal marketing and business development teams to create and implement Private Equity and Corporate Finance events and campaigns
  • Use thought leadership to generate a range of marketing communication activities across campaigns and events
  • The Marketing Consultant will be digitally savvy and have a strong CRM background, as well as know how to manage and liaise with digital and media teams
  • The Marketing Consultant will be able to maintain the consistency and compliance across brand and communication activities
  • Ideally the Marketing Consultant will be CIM qualified or have an equivalent qualification
43

Senior Marketing Consultant Resume Examples & Samples

  • Recommend, develop, and manage niche marketing programs
  • Use CRM to analyze the sales pipeline, report on key performance indicators, and demonstrate to practice staff the advantages of using the system to support firm growth
  • Provide coaching and training on business development programs
  • Manage events and sponsorships, speaking engagements, trade association strategies, and other industry involvement strategies for assigned practice areas; provide leadership to marketing coordinator and administrative staff in execution of these activities
  • Work with the marketing operations team to develop thought leadership, nurturing, and demand generation campaigns that support the go-to-market strategy of the firm
  • Stay current in the business issues and related service needs of the firm’s clients
  • Exhibit strong interpersonal and problem-solving skills, with ability to sell solutions to internal clients
  • Counsel management and internal clients in marketing, advertising and communications matters
  • Assist with new business opportunities by helping with meeting strategy, proposals, and presentations
  • Ensure the business development efforts are “linked” for all partners and senior associates, monitor progress of new client pursuits, and help to eliminate road blocks in converting targeted prospects to PM clients
  • Reports to commercial industry marketing director
  • Requires at least 7+ years of experience in marketing
  • Ability to rely on experience and judgment to plan and accomplish goals; performs a variety of complicated tasks. A wide degree of creativity and latitude is expected
  • Ability to effectively
44

Marketing Consultant Resume Examples & Samples

  • Bachelor’s degree in business management or marketing or other related business degree
  • Requires at least 3+ years of experience in marketing
  • Experience with CRM tools and social media platforms
  • This position may require some local travel
45

Marketing Consultant Resume Examples & Samples

  • Driving acquisition, engagement, and retention of key audiences across various initiatives such as Humana’s Bold Goal, and in support of Humana at Home and Humana Behavioral Health businesses
  • Leading brand development efforts, and developing, executing, and managing integrated marketing communication plans across digital and offline marketing channels
  • Creating compelling audience experiences to drive marketing objectives
  • Developing persuasive and market resonating hypotheses, and creating powerful value propositions and messaging to test in market
  • Developing and framing robust marketing initiatives that include test and learn opportunities where needed
  • Devising engagement strategies for key audiences within different stages of the conversion funnel
  • Creating and managing the planning cycle, deliverables, and annual marketing calendar
  • Managing external resources and vendors; collaborating cross-functionally and throughout the Consumer Marketing Group
  • Master’s Degree of Business Administration or 10+ years equivalent experience, strongly desired
  • Demonstrate a thorough understanding of business, marketing strategy, digital marketing, and content marketing
  • Strong, demonstrated skills leading cross-functional teams
  • Strong, demonstrated project management skills
  • Ability to influence, and collaborate in a cross-functional environment
  • The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, enthusiastic and demonstrate a willingness to learn
  • Some Field Sales experience
46

Regional Marketing Consultant Resume Examples & Samples

  • Assist in the development and execution of regional marketing programs
  • Support Texas Agency Owners with Marketing and Customer Experience questions
  • Conduct Marketing and Customer Experience consultations with agents
  • Analyze market conditions and sales trends for existing and potential regional marketing programs
  • Support and coordinate regional marketing events
  • Review existing processes and making recommendations for process improvement
  • Program measurement
  • Regional field travel within Texas required
  • At least one year of business related experience or internships preferred
  • Ability to work within a team environment, but to also manage time independently
  • Beginner presentation development skills
  • Bachelor’s degree required with a Marketing/Advertising concentration
  • Ability to travel regularly at company's expense
47

Regional Marketing Consultant Resume Examples & Samples

  • Intermediate Project management skills
  • Intermediate relationship management skills
  • Intermediate marketing and customer experience knowledge
  • Insurance industry knowledge beneficial, but not required
  • 2+ years of marketing or related business experience preferred
48

Marketing Consultant Resume Examples & Samples

  • 360 project management with a focus on digital
  • Responsible from B2B and B2C marketing activities
  • Event Management
  • Sponsorship asset management
  • Development, execution and analysis of marketing projects for MasterCard products and brands including but not limited to MasterCard and Maestro (ATL and BTL)
  • Coordinating marketing agencies and other suppliers on projects
  • Management of Purchase to Pay process for all projects
  • Budget forecasting for marketing activities
  • Assurance that all policies regarding marketing projects are followe
49

Regional Marketing Consultant Resume Examples & Samples

  • With oversight, perform tasks associated with campaign development and execution including field communications, documentation, support material, legal submissions
  • Ensure every campaign is completed in an accurate and timely manner (both mail and e-mail), following outlined quality control procedures including but not limited to proof-reading, review of proofs for accuracy and aesthetics, sign-offs, press checks, reviewing input/output data dumps for accuracy, checking link matrix
  • Coordinate with both internal and external resources to execute campaigns within prescribed timeline
  • Provide reporting support including trending and tracking operational metrics and key performance indicators
  • Ad hoc duties as assigned
  • Advocate on behalf of the customer at every stage of the campaign development and implementation process
  • 2+ years of directly related experience
  • Mail, email and/or teleservices experience a plus
  • Knowledge of Direct Marketing methodology a plus
  • Ability to coordinate the activities of multiple internal and external partners
  • Ability to coordinate multiple projects under tight timelines
  • Ability to learn new software applications
  • Intermediate interpersonal skills
  • Intermediate verbal, written and presentation skills
  • Intermediate Microsoft Office and Visio skills
50

Marketing Consultant Resume Examples & Samples

  • Develop strong relationships with strategic accounts to drive service contract renewals
  • Train and educate clients in social media best practice and utilization of the Platform, and upsell additional services and products
  • Assist clients in developing Facebook, Instagram, Twitter and LinkedIn advertising strategies and help them to employ best practices
  • Develop and enhance team processes involved in training and supporting accounts
  • Work closely with the product and engineering teams to funnel customer feedback into the product roadmap and maintain a customer centric product
  • Collaborate closely with Facebook, Twitter, LinkedIn and other partners to consult and train clients
51

Marketing Consultant Resume Examples & Samples

  • You know what it takes to write and produce successful Request for Proposals (RFP), Request for Information (RFI) documents and presentation materials
  • You are committed to the highest quality of content and creative for sales collateral
  • You are highly skilled in Microsoft Office and rank your PowerPoint skills as exceptional
  • You excel at technical writing and are also passionate about editing and producing marketing materials, including proposals, articles, brochures, presentations, etc
  • You understand that content and information need to balance with the format in which information is delivered
  • You are comfortable navigating a large, national organization and working with internal and external designers, translators, external agencies and print companies to ensure successful completion of the communication pieces
  • You understand the importance of project management and enjoy planning, scheduling, and keeping the team highly organized
  • Your proven ability to work within tight deadlines and under pressure helps you remain focused on multiple tasks
  • A minimum of 5 years’ experience in wealth, pension or asset management in a marketing and/or communications position
  • Post-secondary education in Marketing, Communications or a relevant discipline
  • Excellent writing, editing, and production skills
  • Ability to adapt the style, tone and complexity of work to suit a variety of formats and audiences
  • Strong project and time management and organizational skills – ability to manage multiple priorities
  • Ability to work within tight deadlines and under pressure
  • Ability to work independently and as a part of a team
  • Knowledgeable about new media communication tools, including Collaboration tools, and social media
52

Client Loyalty & Millennial Marketing Consultant Resume Examples & Samples

  • 3+ years of Digital Marketing and Communications experience
  • Bachelor's Degree in related field
  • Knowledge of the Financial industry
  • Experience with loyalty/recognition, segmentation and business development initiatives
  • Microsoft Office/Suite proficient (Word, PowerPoint and Excel)
  • Degree in Communications and/or Marketing
53

Technical Marketing Consultant Resume Examples & Samples

  • Creating and building demand generation campaigns within the marketing tool
  • Implementing all facets of the various platforms for both B2B and B2C clients, such as creation of cross-channel campaigns, implementations of lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization and creation of ROI reporting and key metrics
  • Multifaceted business and technical skillset with the ability to document requirements regarding business needs, translate requirements into technical specifications and configure marketing platforms for execution
  • Developing a clear understanding of Slalom’s delivery methodology
  • 2+ years managing Marketo or Salesforce Marketing Cloud for big business or providing consulting services around the platform
  • Proficient with Salesforce.com and expert skillset working with integration with SFDC
  • Must have Revenue Cycle Analytics, Closed-Loop Reporting experience or expertise leading revenue attribution work streams + implementation
  • Demonstrated certifications in Marketo, Salesforce or Salesforce Marketing Cloud is a huge plus
  • Experience as project manager of Enterprise-level cloud applications
54

Multicultural Marketing Consultant Resume Examples & Samples

  • Support and communicate vision, marketing strategies and campaigns to grow Millennial and cross cultural audience
  • Support team in leading creative agencies to develop best-in-class activation across experiential, creative, digital, social, media
  • Lead team efforts to strengthen cross cultural effectiveness on digital landscape (move consumers from awareness into acquisition on-line)
  • Maintain cutting-edge cultural knowledge and able to identify trends and insights within pop culture, verge culture, digital and media landscape
  • Work closely with other internal teams including Media, Social, Product, Areas, etc. to align with the marketing direction for cross cultural segment both off and online
  • Manage activation of cross cultural millennial media, experiential, PR and hyper-local execution
  • 3-5 years’ experience in a related field
  • Bachelor degree in Marketing
  • Exceptional knowledge of cultural trends and marketing/media tools pertinent to driving deep engagement with cross cultural consumers
  • Proven ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion
  • Proven ability to work in a fast-paced environment
  • Analytical, organized, and detail-oriented
  • Demonstrates problem-solving skills, self-motivation, and team orientation
  • Bi-lingual Spanish preferred
55

Small Business Marketing Consultant Resume Examples & Samples

  • On a market by market level, identify service gaps within the LLumar network. Develop and communicate high awareness of competitor areas of strength/weakness
  • Strong presentation and analytical skills
  • Strong people skills, particularly strong persuasion skills
  • Problem solver who seeks to find win-win solutions
  • Bachelor or Master’s degree in concentrations such as Business Administration, Business Management or Marketing
  • Previous experience in marketing or consulting with small businesses preferred
  • Strong knowledge of business structures and profitability models
  • Strong understanding of consumer buying habits and behaviors
56

Marketing Consultant Resume Examples & Samples

  • BA in Marketing or Communications, Master’s preferred, not mandatory
  • Minimum 3-5 years of marketing communications experience in B2B and/or B2C channels. Proven track record of successful marketing results and content generation
  • Competitive candidates must be experienced marketing professionals with strong written communication skills and passion for content marketing. Includes
57

Marketing Consultant Resume Examples & Samples

  • Build relationships in the community with organizations that serve the senior population
  • Promote Humana’s wholly-owned medical centers
  • Identify and coordinate community outreach programs and events for the purpose of generating growth opportunities for Humana’s medical centers
  • Create and host promotional marketing events within the community to target the senior population
  • Oversee the development and execution of marketing initiatives
  • Partner with internal clients to educate them on the best use of marketing strategies
  • Complete general assignments including, but not limited to, procuring premium items, and identifying advertising opportunities
  • Community Relations Background
  • Event planning/coordination background
  • Bilingual - English/Spanish. Must be able to read, write and speak English
  • Ability to read, write and speak Creole
  • Prior ad agency experience
58

Senior Marketing Consultant Resume Examples & Samples

  • On a consultative basis, to develop customer-focused, innovative and impactful marketing plans that deliver on business objectives
  • To manage and hold stakeholders to those plans by upholding agreed-upon key messages, timelines and deliverables
  • Build and maintain relationships with key business partners and seek knowledge to understand the business strategies, drivers, plans and issues
  • Consult and proactively provide strategic input into key business partners' annual and quarterly marketing plans by providing ideas and focussed marketing solutions that align with our understanding of client and advisor needs and behaviours
  • Proactively identify ways for the business to gain competitive advantage through marketing opportunities including print, digital solutions, advertising, traditional and social media
  • Lead and guide project teams and perform project management tasks to ensure execution of the agreed upon marketing plan
  • Hold stakeholders (Marketing team and business partners) accountable to the agreed upon marketing plan including adherence to key messages and positioning and Sun Life brand standards
  • Minimum of seven years progressive marketing experience involving a variety of marketing mediums including traditional, digital, social media, advertising, print collateral
  • University or college degree in Marketing, Business or Communications
  • Proven track record of successfully operating in a matrix environment: strong partnering approach to build and maintain relationships with key business partners as well as inwardly, within Individual Marketing
  • Analytical and strategic analysis skills that have translated client and advisor research insights into strategic and successful marketing plans
  • LI-SP1
59

Product Solutions Marketing Consultant Resume Examples & Samples

  • Responsible for establishing and maintaining relationships with key industry analysts working closely with Solutions Management
  • Establishing, tracking Key Performance Indicators (KPIs) for sub-set of Dell Telecom Solutions portfolio
  • Bachelor’s degree in Marketing, Computer Science equivalent. Advanced degrees or MBA preferred
  • Must have at least 7-10 years of solution marketing experience in B2B environments
  • Must possess a unique blend of business and technical savvy plus marketing creativity
60

Marketing Consultant POS Measurement Resume Examples & Samples

  • Providing personal support and guidance for a specific client group
  • Planning and negotiating services and contracts
  • Preparing and carrying out presentations to select product groups in industry and retail
  • Intensifying existing client contacts and acquiring new clients
  • Analyzing and interpreting panel data
  • Compiling market reports
61

Marketing Consultant Resume Examples & Samples

  • Bachelor’s Degree in Marketing and/or Advertising with focus on social media
  • 3+ years of Marketing experience
  • Intermediate social media knowledge
  • Beginning/intermediate insurance industry knowledge is preferred
  • Intermediate analytical skills with the ability to collect, organize and analyze information in order to educate the team on goals, best practices, etc
  • 2+ years of project/program management skills,
  • Beginning/intermediate process management skills, meeting facilitation skills, presentation development
  • Beginning/intermediate knowledge of site catalyst, Facebook analytics, Google Analytics, social media tools, Bitly, etc
  • Intermediate communication skills both written and verbal
  • Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint and Adobe
  • Beginning knowledge of InDesign is a plus
62

Print & Marketing Consultant Resume Examples & Samples

  • Subject matter expert of all Copy & Print products and services and “go to” person in department for all product, service and selling knowledge
  • Consistently demonstrate current sales behaviors – welcome customer, ask questions to determine the need, provide the right solution and drive awareness & loyalty
  • Understand and promote vertical solutions based on customer need
  • Consistently cross-sell and upsell appropriately based on customer need, even during peak times, including total store solutions
  • Champion Copy & Print growth categories – SPP, Signs & Banners, Custom Print, Every Door Direct Mail, SDS
  • Champion Solution Builder adoption and Productize the Offer
  • Champion BDP enrollment and differentiating BDP customer experience
  • Responsible for front counter samples and in store signage displays showcasing our capability
  • Explain the value of the Account Manager appropriately during customer interactions
  • Manage the quoting process, including customer follow up
  • Selling
  • Greet every customer on approach
  • Qualify customer’s need
  • Thank customer & invite them back into the store
  • Follow-up on pending quotes
  • Reference Account Manager by name during transaction to customer
  • Process Account Manager facilitated orders in customer's preferred location (store/online/another store)
  • Identify vertical/industry opportunity
  • Cross-sell
  • Up-sell
  • Communicate value proposition of BDP
  • Give a sample during intake
  • Use takeaway samples during pickup
  • Suggest current promotions
  • Make top customers feel appreciated (Print & Marketing Consultant is accountable for coaching all team members on doing this well)
  • Operations
  • Complete all Print Pro curriculum + other required training (ie weekly webex on cross-sell categories)
  • Execute “Done Right or Done Free” guarantee as needed
  • Review all completed orders with customers
  • Read all Copy & Print Wiki articles
  • Capture all accurate order specifications
  • Capture all accurate customer information
  • Read weekly “Copy & Print Priorities” communication
  • Execute weekly tasks as communicated through MAP/Priorities
  • Use & Review communication log
  • Enroll qualifying customers in Rewards & BDP (Consultant on Duty is accountable for ensuring that all team members do this well)
  • Selling Lead in Store
  • Observe & coach associates on selling process
  • Participate in creation of monthly action plan to drive business
  • Communicate action plan items related to selling to other Associates
  • Test associates for knowledge of current promos
  • Ensure all POG and signage elements are to standard
  • Drive results in CopySAT, BDP Penetration, Full Serve DPT, Quote Win Rate
63

Business Marketing Consultant Resume Examples & Samples

  • Coordinate and implement business and marketing strategies for identified platform or audience
  • Assess the market, competition, and our position in the marketplace. This will include identifying gaps, opportunities and points of leverage to drive solutions
  • Collaborate with marketing, communications, product development, sales distribution, compliance and other areas of the business to drive initiatives forward
  • Build relationships and communicate activities. Advocate, educate and represent the platform strategy with internal and external audiences
  • Competitive pay, great benefits and vacation time. Benefits including medical, dental, vision, life insurance, 401(k) with company match and cash pension plan
  • Fitness Facility
  • Free parking
  • Bachelor's degree or equivalent experience of years required
  • 4+ years related experience required
  • Company knowledge and retirement industry experience is preferred
  • Ability to influence, strong verbal and written communication skills
  • Ability to build and maintain effective relationships
  • Computer skills and knowledge of business unit applications required
  • Excellent planning and organizational skills required
64

Marketing Consultant Resume Examples & Samples

  • Proficiency and experience with Adobe Creative Suite is a must – Illustrator, Acrobat, InDesign, Photoshop
  • Education: Bachelor’s degree or equivalent experience
  • Experience: 3-5 years of experience; prior insurance industry experience preferred
  • Advanced and creative problem solving skills with a strong track record of prioritizing work independently
  • Capacity to manage and balance multiple projects simultaneously using strong project and time management skill sets
  • Strong attention to detail and organization
  • Team player mindset with the willingness to pick up ad-hoc projects to support business needs is a must
  • Intermediate decision making and problem solving skills
  • Good communication skills (written/verbal)
  • Experience with digital/website development including Dreamweaver and/or other website design software applications would be an asset
65

Marketing Consultant Resume Examples & Samples

  • Discuss and define program goals for multiple clients
  • Utilize traveler engagement methods to create strategies that will increase employee and promote productivity
  • Leverage efficient marketing tactics to inform, incentivize and influence business travelers
  • Create newsworthy and dynamic content for a diverse audience
  • Build and nurture social communities to form a dialog between travelers and travel program leaders
  • Interact with travelers and key stakeholders in open forums to develop communication strategies that align with program goals
  • Create specific travel engagement workshops for new clients
66

Integrated Marketing Consultant Resume Examples & Samples

  • Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums
  • Strong organizational, written and presentation skills
  • Competitive, persuasive, energetic and self-motivated traits
  • Ability to overcome objections
  • Outside media sales experience preferred but not required
67

Marketing Consultant Resume Examples & Samples

  • Develop and execute comprehensive business road map plans (internal and external)
  • Leverage marketing tools and personnel to promote, sell and circulate new product lines (including sight visits, customer presentations, SEO, Social Media, Online Advertising, E-mail Marketing, and conducting webinars)
  • Write PowerPoints, white papers, articles, press releases, and website content. Update as necessary
  • Define, lead and guide the development of multi-media materials (presentations, videos, etc.)
  • Work closely with designers and artists on branding and identity development
  • Plan and execute marketing events (such as large group meetings/seminars/trade shows)
  • Maintain strong working relationships with multiple client organizations and external vendors
  • Work effectively within a Federal Government/Department of Defense environment
68

Marketing Consultant Resume Examples & Samples

  • Project leadership and delivery. Plan, mobilize and deliver custom consulting projects for Marketing executives, including strategy definition, demand optimization, return on marketing investment, global demand expansion and other strategic projects. Deliverables will include strategy, design and implementation recommendations to clients based on their business context and requirements. Projects may span SiriusDecisions Research and Advisory coverage areas, including, Demand Creation, Marketing Operations, Product Marketing and Management and Channel Sales and Marketing
  • Sales opportunity development. Work with the SiriusDecisions Sales organization and Research services to identify clients for the marketing of strategic projects and initiatives. Assist the Sales team in scoping new consulting projects, drawing up proposals and presenting these proposals to clients
  • Service-offering development. Draw upon marketing and consulting experience to create innovative new offerings, and help inform research into potential future service development
  • Operational contribution. Leverages standard templates for custom consulting projects and workshops, and works with our consulting operations function to develop incremental template/standards as new project types are completed. Fulfills existing operational requirements for individual consultants (e.g. Salesforce.com updates, utilization reports)
  • Workshop delivery. Deliver a range of standard and custom client workshops, to address specific business challenges and needs. Work with the SiriusDecisions Research and Consulting organizations to create new workshop formats and content based on client requirements
  • Operational contribution. Employ standard, consistent templates for consulting projects and workshops whenever possible. Fulfill operational processes for consulting engagements (e.g. sales system updates, status and utilization reports, etc.)
  • At least 7 years of experience in the areas of strategic marketing, marketing management, demand creation, and marketing operations with a proven history of success
  • Must have experience leading marketing consulting projects
  • Business to Business experience (we focus exclusively on the b-to-b space)
  • Extremely strong written and oral communication skills (strong presenter, comfortable with executive-level audience, able to identify issues/needs through effective questioning)
  • Able to travel within UK and Europe as client engagements require. Travel will vary but on average will be between 10 and 20% of the time and mostly in the UK
  • Fluency in at least one foreign language is preferable, ideally German or French
69

Regional Marketing Consultant Resume Examples & Samples

  • Bachelor degree with marketing concentration preferred
  • 2+ years of Marketing, Digital and/or Social Marketing
  • Intermediate to advanced verbal and written communication skills
  • Beginner/intermediate meeting facilitation skills
  • Beginner/intermediate relationship management and leadership skills
  • Intermediate to advanced proficiency in Microsoft Office Excel, Word, PowerPoint
  • Ability to travel when needed - 25%
70

Technical Marketing Consultant Resume Examples & Samples

  • Provide technical marketing expertise through hands-on experience and critical thought that includes engaging with Dell’s field and engineering teams to define relevant strategies and formulating essential deliverables to meet the needs of sales channels and positioning differentiation of PowerEdge servers and systems management. A key focus here includes identifying strategies that showcase server-based points of view that include solutions/workloads (i.e., SQL, Oracle, Collaboration, etc.), enabling technologies (i.e., flash storage, GPUs, Comms, etc.), along with developing software based data center offerings that require a PowerEdge point of view
  • Candidates should have solid technical background, relevant domain knowledge, and strong drive for results, business understanding, and out-of the box creativity
  • Familiarity with workloads as they may relate to software defined solutions along with traditional workloads involving Oracle, SAP, and Microsoft applications is important
  • Previous server or storage experience as either a product manager or engineer would be highly useful
  • Ability to work effectively as a member of a cross line of business engaging at multiple levels
  • Must have initiative to resolve problems with a combination of self-research and consulting with experts in what can be an unstructured environment
  • Self-starter that can effectively define approach and drive programs with minimal oversight
  • Sensitive to deadlines and highly flexible in adjusting to new deadline priorities
  • Exemplary presentation, written and verbal skills to effectively communicate with colleagues and customers at all levels of expertise
  • Proficiency in Microsoft Excel and Power Point required
  • Industry certifications and/or work experience with server related technologies would be a plus
  • Bachelor’s degree required in computer science, engineering or related technical field; Advanced degree highly desired
71

ESG Product Marketing Consultant Resume Examples & Samples

  • Design the optimal order experience, balancing the technical requirements of the products, each of use and assured validity of orders. Enable order readiness, working with product management, engineering, sales ops and other teams
  • Support core teams by advising on sales, sales tools and operations are impacted by core team considerations to assure optimal sales experience
  • Provide up to date information to stakeholders such as Americas brand and portfolio business managers and regional product line managers to help assure sales readiness and on time launches
  • Ensure accurate forecasting and pricing by working with demand/supply & pricing team members
  • Act as a liaison with regional counterparts and an escalation point for NA sales for offer-related requests
  • 10+ years of relevant experience or equivalent or combination of education and work experience
  • 5+ years server or software product sales, marketing, or marketing operations experience required
  • Current or previous experience/working knowledge in marketing or selling enterprise servers solutions
  • Ability to work with remote teams
72

Marketing Consultant Resume Examples & Samples

  • Business to business outside sales calls
  • Grow existing base of station clients
  • Competitive, persuasive, energetic, and self-motivated traits
73

Marketing Consultant Resume Examples & Samples

  • Develop presentations on marketing program strategy
  • Evaluate and assist in selection of marketing training vendor
  • Assess and discover marketing training needs within organization
  • Work with vendor to develop and execute top notch marketing training
  • Track and report on program progress including impact on the business
74

Field Marketing Consultant Resume Examples & Samples

  • Develops innovative and creative output based on interpretation and analysis that improve business performance and contribute to corporate goals and strategic intent
  • Adapts communication techniques for audiences at multiple internal and external levels and presents facts and information to negotiate mutually acceptable solutions
  • Cultivates, develops and manages strong, lasting customer/business partner relationships at senior management level
75

Marketing Consultant Resume Examples & Samples

  • High school diploma or equivalent required
  • Minimum 3 years work experience in marketing related field or Healthcare/Medicare industry experience
  • Intermediate knowledge of MS Office Suite (Excel, Word, PowerPoint & Outlook)
  • Ability to work under minimal supervision and autonomously
  • Capability to brainstorm and identify opportunities for improved efficiencies
  • Strong attention to detail as well as time-management and problem-solving skills
  • Strong project management, organization and planning skills
  • Ability to evaluate, prioritize and track complex projects
  • Experience working in the printing industry or with print vendors
  • Results and people-oriented, but have sound judgment ability to balance other business considerations
  • Bilingual in Spanish with ability to speak, read & write
76

Marketing Consultant Resume Examples & Samples

  • Develop dealer capabilities in service operation to raise overall performance and grow POLS. Expertise may be in a specific product or industry or in a process related to critical distribution related areas such as service, parts or business processes. Individuals demonstrate creativity, foresight, business judgment and outstanding distribution knowledge along with the sensitivity to customer financial impact. You will gain knowledge, recognition and expertise to influence business units, dealers and decision making
  • Develop applications experience, life cycle cost knowledge of dealers’ and customers’ application, industry and marketplace needs. You will be providing support in areas covering standard jobs, technology to drive service efficiency, market and distribution needs to stimulate breakthrough solutions that would help in market leadership. You will support senior management in planning capability and capacity of a dealers service operations and for the Division
  • Communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. At this level, leadership skills and the ability to sell ideas are beginning to develop, either as an individual performer or as the principal contributor to or leader of a generally small group/task force of technical or marketing people. You will also be developing expertise within national associations, dealers and customer groups
  • A college or university degree or equivalent experience in service operations
  • 9 to 12 years experience in Service Operations
  • Experience working with and influencing Dealers
  • At least basic to intermediate language capabilities in Spanish and/or Portuguese
  • Experience in facilitating and influencing executive leaders
  • Continuous Improvement mindset and experience
77

Data-driven Marketing Consultant Resume Examples & Samples

  • Data-driven Marketing: digging in the data, finding insights and then using those insights to guide recommendations into how clients can create individualised cross-channel marketing experiences for their customers
  • Data Analysis: working with email disposition data – transforming raw historical data into trend reports, customer segmentation, customer insights
  • Strategic Services: delivering results in a dynamic analytics environment – shifting priorities, developing innovative solutions to problems, balancing client deliverables and priorities effectively
  • Strategic Solutions for Marketing Services: Work with Sales, Account Management, Project Management and Technical Services to deliver strategic advice and solutions to prospects and clients
  • Marketing Strategy: Creating customer-first analytics and initiatives that drive smart marketing decisions and improve overall program ROI
  • Customer Analytics, Targeting and Optimization: develop customer-centric CRM strategies that help marketers segment customers, understand customer value, and develop scalable, targeted marketing programs
  • Cross-channel Integration: build actionable, integrated marketing programs that leverage the increasingly interdependent roles of social, email, website, display, and mobile
  • World-class Marketing Experience: leverage best-in-class marketing insights by tapping into experience working with world-class marketers
  • Leadership: Provides leadership across key strategic accounts
  • Process and relationships: Works with other parts of the business to embed strategy process into the approach and ensures that the role of strategy is well understood and adopted
  • Thought leadership: Provides thought leadership and develops new methods and approaches for delivering strategic value on client accounts
  • Getting and Cleaning Data
  • Exploratory Data Analysis
  • Statistical Inference
  • Regression Models
  • Developing Data Products
  • Business Presentations and Reporting
  • Excel Wizadry
  • Solid Understanding of Structured Query Language (SQL)
  • Constant hunger for learning and knowledge
78

Marketing Consultant / Devlp Mgr Resume Examples & Samples

  • High level analytical skills to act as market pricing expert for the designated area
  • Serve as regional Business Unit point of contact to the Sales Division and Channel Management
  • Conduct expert level product presentations while translating product features into benefits for our customers
  • Conduct formal technical product training classes including selling strategies for the market
  • Provide application expertise and knowledge to support Sales and Channel in providing product solutions to customers
  • Implement Business Unit marketing programs in the designated area
  • Define and implement high level business plans, and market analysis
  • Ability to demonstrate customer benefits of Siemens products and have knowledge of competitor strengths/weaknesses
  • Central Pennsylvania location preferred. Ability to travel up to 70% of time
  • 6+ years of strong experience and expertise with Controls and Circuit Protection: IEC and NEMA controls, Circuit Breakers
  • Extensive business experience promoting products to OEM's, Distributors and Industrial Users
  • BS/BA Degree in related discipline
  • Experience with other products such as DC Power Supplies and Motor Control Centers
79

Regional SBA Field Marketing Consultant Resume Examples & Samples

  • Establish Field Marketing as a consultative representative and marketing resource for your region
  • Work with Sales Management and Business Development teams to identify and create regional and customer/prospect specific marketing programs that will effectively drive acquisitions, sales, and profit
  • Strategize and create marketing initiatives that support the continued growth of electronic commerce offerings, full product category adoption, customer implementations, and program compliance
  • Ensure that centrally developed marketing programs are meeting customer, sales force, and business development needs and driving sales and customer acquisition
  • Communicate customer and sales feedback to Corporate Marketing for the purpose of improving future programs
  • Train sales organization on all corporate and regional marketing initiatives and tools that will enhance their ability to achieve annual Staples advantage sales objectives
  • Present marketing plans, and participate in business reviews with customers and prospects
  • Set priorities and expected deliverables to achieve these goals
  • Proven ability to work with Senior Management levels
  • Proficiency in MS Office required
  • Must be able to work in a dynamic, fast-paced environment
  • Must be able to present in both small and large groups and have excellent presentations skills
  • Sensitivity and appreciation to highly confidential information
  • Ability to manage multiple projects/deadlines simultaneously and independently
  • Strong organizational skills, highly motivated, attention to detail
80

Product Marketing Consultant Resume Examples & Samples

  • Develop product positioning and messaging that differentiates your services in the market
  • Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our services
  • Develop and manage product collateral including datasheets, whitepapers, case studies, and technical documentation
  • Sales enablement – communicate the value proposition of the services and develop the sales training and tools that support the selling process
  • Sales awareness – develop unique sales awareness campaigns for strategic offers
  • Product launch - coordinate closely with services marketing, product management, sales and the web team on the launch and promotion of new and existing services
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition
  • 8+ years of product marketing experience in services or for related hardware
  • You must be a great writer with experience developing high-impact sales and marketing materials
  • Excellent verbal presentation skills
  • Excellent interpersonal skills, with a proven track record of establishing credibility with internal stakeholders, sales, customers and the development team
  • Experience developing marketing content optimized for social media and mobile devices
  • Experience in Enterprise IT and the technology industry is a strong plus
81

Product Marketing Consultant Resume Examples & Samples

  • Developing and implementing attach strategy of Dell client peripherals, displays and DSS
  • Developing and deploying analytical frameworks to provide product, pricing and timing recommendation to sales teams
  • Driving operational efficiency, technology improvements and innovation to make attach program better, faster and smarter
  • Proactively engaging with cross-functional teams to understand product and sales dynamics in each segment and leveraging to customize the program for each segment
  • Ability to engage, train and excite sales team about client peripherals and displays product line
  • Incorporating market data and monitoring industry trends to position Dell to win
  • Facilitating customer/product segmentation and providing targeted recommendations to deliver value to Dell’s customers
82

Senior Regional Marketing Consultant Resume Examples & Samples

  • 4+ years of Marketing or related business experience
  • 2+ years of project management experience
  • Intermediate Marketing & Customer Experience knowledge
  • Intermediate organization and project/program management skills
  • Intermediate communication skills
  • Intermediate meeting facilitation skills
  • Intermediate presentation development & delivery skills
  • Intermediate relationship management and leadership skills
  • Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
83

Marketing Consultant Resume Examples & Samples

  • Formal project management course or diploma
  • Minimum of 5 to 7 years marketing experience with the financial services industry
  • Experience in the management of suppliers (i.e. creative agencies, media, public relations and production)
84

Marketing Consultant Resume Examples & Samples

  • Develop and implement strategic marketing communications plans to a variety of stakeholder audiences (i.e. senior leaders, managers, travelers, etc.) through a variety of channels (intranet site, social media, presentations, emails, newsletters etc.)
  • Act as a partner and consultant to support clients in their communications needs, including writing, editing, coordinating, planning and execution of marketing deliverables
  • Work closely with and provide art direction to graphic designers
  • Build and nurture internal social communities to form a dialog between travelers and travel program leaders
  • Ensure that all messages are consistent with the client branding
  • Monitor and measure campaigns, tweaking as necessary to ensure optimal results
85

Marketing Consultant / Devlp Mgr Resume Examples & Samples

  • Minimum 5-7 years in technical sales and/or business development, preferably with Industrial Controls
  • Customer focused while results oriented
  • Strong business development, communication and presentation skills
  • High degree of self motivation
  • Strong track record of revenue growth in related positions within the industry
  • Ability to work effectively in a team environment, working with direct and matrixed resources to ensure customer satisfaction and profitable growth
  • LI-KAM
86

Marketing Consultant Resume Examples & Samples

  • Organizes the marketing department with other department management personnel to best utilize our insurance carriers including such duties as carrier product pricing and staffing differentiation to obtain the best coverage and pricing quotations for our clients and prospects
  • Initiates renewal process for existing clients, and discusses and creates renewal strategy with Producer
  • Analyzes and compares current exposures and develops renewal or new business specifications for marketing
  • Fosters and manages overall relationship with insurance carriers ensuring retention of book of business and high satisfaction
  • Maintains superior relationships with insurance carriers
  • Plans and sets goals to place new and renewal business in collaboration with Producer, Accounts Executive, or other key associates
  • Negotiates to ensure agreements with our submissions are the highest and most complete quality in order to get the business written at a competitive price
  • Coordinates with the placement of hard to place and surplus lines accounts
  • Reviews and summarizes marketing results and forwards to Account Executive
  • Binds insurance coverage
  • Provides strategic marketing advice to staff
  • Notifies Producer of pertinent information related to client retention
  • Meets with clients as needed or directed by Producer
  • Provides mentoring and training to staff to support department needs, if applicable
  • Engages in optimal and appropriate usage of applicable agency management systems; and
  • 8 - 10 years related work experience, including a commercial P&C marketing role with an insurance agency
87

Product Marketing Consultant Resume Examples & Samples

  • Define and deliver key marketing programs focused on new areas of market growth
  • Support core teams with market/field inputs plus a focus on product launch activities
  • Deliver high impact field and customer content
  • Personally deliver select collateral and/or sales enablement across full range of assets from web to whitepapers
  • Self-directed and able make priority tradeoffs when required based on maximizing business
  • Work effectively at the individual product level and also at a portfolio level
  • Collaborate effectively across internal organizations and with external partners
  • Proven range of communication skills from written to verbal, 1x1 and one to many - traditional and social avenues
  • Define and deliver marketing materials to support growth business
  • 10+ years of relevant experience of equivalent
  • 5+ years of experience in the storage market across enterprise and/or mid-market
88

Marketing Consultant Resume Examples & Samples

  • 7 to 12 years experience of B2B marketing & distribution development experience in order to gain recognition as a Divisional and company expert
  • Fluency in Spanish & English - written & verbal
  • Caterpillar Field Experience or completion of the Field Development Program
  • Caterpillar Certified Brand Advocate
  • Broad business background and excellent communication skills
  • Ability to deal with sensitive issues, mentor and coach, and/or persuade others on new methods of marketing strategies
89

Marketing Consultant Resume Examples & Samples

  • Leads the strategy, development, execution, and deployment of campaigns for one or more areas in marketing, such as internet marketing, direct, B2B, publications, promotional materials, brochures, etc., and manages marketing projects to include planning, risk assessment, budget and status reporting
  • Contributes to the strategic planning and implementation of national and local marketing initiatives
  • Plans, creates, and/or produces marketing communication materials to implement marketing strategies and sales objectives. May facilitate marketing collateral development from concept to production by participating in planning, researching, and preparing written copy content for marketing campaigns that leverages a wide range of media. May facilitate discussions with product/brand owners to define audience and create compelling copy. May contact internal and external sources to develop copy content and materials to represent the products, services, brands, and/or organization to customers and prospects. May apply various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization
  • Consults with internal/external organizations to develop and implement marketing plans
  • Collaborates with management, as well as internal and external business partners, to support ongoing marketing programs
  • Serves as internal subject matter expert (SME) in assigned marketing area(s), such as brand, B2B, etc
  • May develop and distribute reports for tracking marketing surveys, performance, etc
  • Knowledge of marketing principles, methods, and practices
  • Strong public speaking and presentation skills
90

Affiliate Marketing Consultant Resume Examples & Samples

  • Leads the development of marketing communications for sales collateral, retention/billing
  • Bachelor’s degree in a related field and 3+ years of marketing experience required, or an equivalent combination of education and experience
  • Public speaking and presentation skills
  • Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook)
91

Marketing Consultant POS Measurement With Focus Major Domestic Appliances Resume Examples & Samples

  • Build and maintain strong client relationships
  • Collaboration with other GfK departments and international colleagues from other countries to maximize value for the client
  • Presenting market insights in front of clients, including Top management
  • Travelling to other countries on frequent basis
92

Marketing Consultant Resume Examples & Samples

  • Bachelor's degree or equivalent experience required, plus at least 4+ years of experience in marketing
  • Must have a comprehensive understanding of marketing, advertising, public relations, digital marketing and communication principals and the ability to apply them to projects is critical
  • Experience with digital marketing and social media platforms a plus
  • Must have organizational, problem-solving, presentation, analytical, strategic and decision making skills
  • Must be ethical and provide prompt, courteous and excellent consultative service to customers and business partners
  • Requires strong verbal and written communication skills, negotiation skills and the ability to build and maintain effective relationships
  • Must be adaptable and flexible
  • Must continue to seek out opportunities to develop product line and industry knowledge and business acumen
93

Field Marketing Consultant Resume Examples & Samples

  • Develops marketing and communications plans and activities for specific product(s) or solution(s)
  • Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/ solutions under management
  • Provides input into: item forecast & mix planning, category UPP and BU offer strategy
  • Understanding of business strategies and drivers
  • Knowledge in Excel and other Microsoft Office tools
  • Strategic agility and negotiation skills
  • Presentation/communication on skills
  • Strong knowledge of direct, channel and retail business and dynamics
94

Marketing Consultant Resume Examples & Samples

  • 12 plus years experience of specific industry experience in order to gain recognition as an expert
  • Previous marketing and/or field experience and/or previous engineering experience
  • Generally requires travel to understand regional or worldwide business conditions
  • Knowledge of Caterpillar products
  • Experience of Marketing deliverables as part of a formal NPI process
  • Experience of Digital marketing
95

Field Marketing Consultant Resume Examples & Samples

  • Responsible for the Verizon brand positioning within the Dutch market
  • Acts as the primary marketing liaison into the sales teams within NLD. Works directly with sales executives, management and their regional teams to drive campaigns and programs for building sales pipeline and closing business
  • Creates the marketing plan and strategy for all customer and prospect segments. Execute and delivers demand generation and business development programs that lead to enhanced funnel volume and account penetration
  • Plans and executes all field marketing programs, campaigns and events to drive brand awareness and demand generation across all sales segments and key verticals
  • Implements quarterly campaign cadence and execution, and works across the organisation to prioritise focus areas and operationalises campaigns for all segments in-country
  • Responsible for lead reporting and follow up for all campaigns driven internally or through external telemarketing agencies
  • Conducts annual segmentation for the NL market, in close collaboration with the EMEA marketing strategy team
  • Works with the EMEA campaigns team to devise and implement all global and EMEA integrated marketing campaigns
  • Executes all in country influencer programs and account based marketing activities for the largest accounts
  • Develops key relationships with key technology partners in country. Ensures sales teams are knowledgeable on partner propositions
  • Responsible for developing and driving pipeline of reference and case studies across Benelux. Works with Strategy team to execute
  • Work closely with EMEA campaigns team to plan and execute all in country web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Maintains the NL website and content
  • Maintains and improves all country customer contact data within core marketing and sales systems to underpin all marketing activities. Drives continual data improvement programs
  • Maintain country specific (in-language) social media presence
  • Ensure that the organisation’s brand and identity is adhered to in campaigns launched in-country
  • Manages marketing budgets, forecasts, evaluates, measures and reports on strategy effectiveness and ROI
  • Conducts regular field marketing reviews to align marketing strategy with tactics and ensure effective execution
  • This role is broad in nature and requires significant expertise across a number of key marketing and business functions
  • Broad sales or marketing experience, preferably in a field marketing, marketing communications or sales role
  • Extensive knowledge and understanding of the NL market, as well as emerging global trends and issues in the Enterprise segment
  • Strong project management skills and an ability to develop and deliver campaigns and programs within a very high velocity, shifting environment with associated analytical tools
  • Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities to drive business objectives
  • Experience developing and managing budgets
  • Strong understanding of current online/offline marketing concepts, strategy and best practice
  • Proven ability to design and implement strategic plans; outstanding analytical skills; Lean, Agile and creative experience preferred
  • Experience in managing cross functional teams to deliver results
  • Highly creative with experience in identifying target audiences and devising integrated campaigns that engage, inform and motivate
  • Excellent organisational, interpersonal, presentation, oral and written communications skills; track record of establishing relationships and credibility with leaders across the business
  • Strong analytical skills and data-driven thinking
  • Track record at working with and delivering results through marketing agencies
96

Field Marketing Consultant Resume Examples & Samples

  • Responsible for the Verizon brand positioning within the DE market
  • Acts as the primary marketing liaison into the sales teams within DE. Works directly with sales executives, management and their regional teams to drive campaigns and programs for building sales pipeline and closing business
  • Conducts annual segmentation for the DE market, in close collaboration with the EMEA marketing strategy team
  • Responsible for developing and driving pipeline of reference and case studies across DACH region. Works with Strategy team to execute
  • Maintains the DE website and content
  • Extensive knowledge and understanding of the DE market, as well as emerging global trends and issues in the Enterprise segment
97

Field Marketing Consultant France Resume Examples & Samples

  • Develop marketing plan your BU including Social , SEO, SEM & Google adwords etc….: analysis of new opportunities for communication and action, review of past actions, taking into account recommendations of the digital strategy set by marketing objectives and Corporate requirements
  • Implement the plan of action by reaching content, calendars, media and target different levers to France
  • Monitor the impact of actions implemented in terms of traffic and ROI
  • Manage external providers (web agency, External suppliers, etc ...) to get the best service in the framework already established contracts or new contracts
  • Monitoring and optimising digital marketing budgets Work closely with Digital Hub on regional campaigns and events
  • Work on large customer events
  • Support FM on translations and reviews for the campaigns
98

Channel Marketing Consultant Resume Examples & Samples

  • Develop integrated strategy with Consumer OEM teams including DRM, CRM and MarComm to deliver best customer experience and deliver optimal yield
  • Partner internally with functional marketing teams an d externally with OEMs to develop and gain strategy consensus
  • Build multi-channel execution plan to resource campaigns, implement, readout and refine
  • Support Field Sales Team by driving the creation and use of training and dealer materials to drive increased enrollments
  • Collaborate with PR to create Consumer OEM plan to increase awareness and usage of telematics services
  • Launch social POC to complement current, subscriber, direct marketing plan of record
  • Forecast channel marketing business contributions
  • Develop channel scorecard to track and measure campaigns Readout monthly on channel marketing plan, execution and performance
  • 6 – 10 years’ experience in integrated, multi-channel consumer marketing including field and digital
  • Bachelor's degree in Marketing or similar field strongly preferred
  • Demonstrated experience in creating business cases. Strong analytics, reporting and strategic thinking skills
  • Successful project management experience developing and launching new initiatives
  • Demonstrated ability to build strong relationships
  • Superior written and oral communication skills. Demonstrated experience in writing and presenting comprehensive marketing plans and executive presentations
  • Results-driven, action oriented individual with the ability to act intuitively, while following established strategy
  • Highly self-motivated, organized and professional with the ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results
  • Microsoft Excel, Word and PowerPoint skill set
99

Marketing Consultant Resume Examples & Samples

  • Developing and implementing tactical plans to improve quality and timeliness of delivery, and improve the member experience through correct and concise communications
  • Delivery of programs and services in accord with CMS requirements, exceeding current compliance requirements
  • Conducting presentations to internal partners and external audiences concerning communication strategies and programs
  • Managing materials review processes and ensure compliance in all aspects with CMS
  • Guidance
  • Providing review of Health Plan materials, Individual PDP and the EGWP materials to set standards, review
  • Processes and manage the timeliness of review for all business stakeholders
  • Working cross-functionally to improve internal and external processes
  • Implementing content management strategy to achieve the correct balance between internal and
  • External content management
  • Supporting budget process and fiscal responsibility with accurate and timely forecasting/reporting of costs associated with work
  • Identifying risk areas and implement changes to process to avoid unnecessary costs
100

Marketing Consultant Resume Examples & Samples

  • 1) Maximize the impact of our Marketing investments through the use of data and analytics
  • 2) Lead an organization that utilizes best practices in advanced analytics, decision science, data and insight-driven storytelling and visualization that help optimize Marketing strategy and execution
  • 3) Collaborate on and define best in class omnichannel experiences and customer journeys for various customer segments
  • 4) Help to better connect with the consumer of today by using data to have better conversations with our customers
101

Product Marketing Consultant Resume Examples & Samples

  • Analyze sales data, capture trends, review LOB growth and profitability to identify key risks and opportunities
  • Develop and execute key metrics for a sound business management system in support of the AOP
  • Develop and present recommendations and analyses to the executive management for approvals
  • Responsible for driving key strategic high-impact projects
  • Work closely with the regional marketing teams to ensure project deliverables are met on time
102

Product Marketing Consultant Resume Examples & Samples

  • Developing and implementing a company-wide launch plan working with all departments for execution
  • Creation of marketing assets, product briefs and other collaterals
  • Global management of the entire product line life cycle including End Of Life planning and transition
  • Partner and work with various members of cross functional team to enable a successful product development and launch
  • Business Development for new products – identify right route to market, partners, campaigns
  • Work with regional teams on pricing decisions vs competition and within the portfolio
  • Make decisions on product enhancements throughout the product lifecycle
  • Develop plans for evaluation units on a worldwide basis
  • Work closely with regional product managers to develop forecast and drive business attainment
  • Be a subject matter expert for sales and go to market teams. Evangelize the product line
  • Be an expert on the competition
103

Marketing Consultant Resume Examples & Samples

  • Exceptional interpersonal and presentation skills with the ability to build client relationships with medical administrators, CEOs, and other highly placed HR professionals
  • Bachelors degree or equivalent work experience
  • 5 years of professional sales experience, preferably working with C-level clientele in an intangible, consultative sales environment
  • Proven, documented success as an individual contributor in a new business development capacity
  • Ability to overcome objections and close business deals
  • This position offers an exciting base plus uncapped commission plan
104

Marketing Consultant Resume Examples & Samples

  • Source leads within territory through high volume outbound phone strategy
  • Generate new lead sources in order to increase number of potential contracts, by integrating into the market through association memberships, keeping current with local news, and maintaining contact with previously-placed physicians and previous clients
  • Develop an understanding of each client’s decision-making process by consulting with client stakeholders, in order to identify and contact the appropriate decisions makers (C-level, administrators) for each opportunity
  • Overcome potential clients’ concerns and objections by educating them on the benefits of MH’s unique process, in order to maximize clients’ understanding of alignment of MHA with client strategy and needs
  • Consult with existing clients in order to uncover additional search opportunities, by identifying potential new revenue streams and recommending succession planning approaches
  • Target marketing efforts by developing specific business plans based on unique client information in order to ensure discussions with clients reflect their market, competitive environment, and organizational footprint
  • Qualify each potential search opportunity by analyzing the position, compensation, and other factors as compared to market norms
  • Negotiate search contracts including rates and terms in order to balance client’s needs with service options that support profit
  • Maintain MHACS by updating the system with all new leads and by entering every contact made with each lead or client, in order to follow up appropriately as needed
  • Maintain monthly communication with all potential and current clients through email, phone, and face-to-face meetings in order to maintain relationships and quickly uncover additional needs
  • Consult with clients on full spectrum of relevant AMN services in order to introduce cross-selling opportunities to StaffCare representatives or MH marketing representatives in other specialties/territories
  • 5 years sales experience
105

Product Marketing Consultant Resume Examples & Samples

  • Delivers custom consulting projects (e.g. Content and Portfolio Marketing process assessments, organizational interlock, content optimization, go-to- market processes, etc.) to our clients based on their requirements. Projects span our research and advisory coverage areas, with particular emphasis on portfolio, product and solution marketing. Consulting engagements are typically of 6-8 weeks duration
  • Delivers client workshops (e.g. messaging methodology and practice, persona development, content strategy, execution and audit) to SiriusDecisions clients. Over time, works with the team to create new workshop content based on client requirements
  • Works with SiriusDecisions’ analyst team to interact directly with clients (in person and via telephone) to review research findings and discuss business-related problems/issues. Masters key SiriusDecisions models/frameworks
  • Leverages experience in consulting projects to help create new offerings and helps inform research for potential future service development; promotes membership in research services
  • Leverages standard templates for custom consulting projects and workshops, and works with our consulting operations function to develop incremental template/standards as new project types are completed. Fulfills existing operational requirements for individual consultants (e.g. Salesforce.com updates, utilization reports
  • Sales support: As time permits, assists the sales team in scoping new consulting projects, drawing up proposals and presenting these proposals to clients
106

Marketing Consultant Resume Examples & Samples

  • Two years demonstrated full life cycle sales experience (B2B and/or DTC) from lead generation, educating the client, persistent follow up and follow through on all leads, issues and success stories
  • Strong preference given to candidates who have previously operated in the sales function of a medical device, institutional pharmaceutical or healthcare setting company
  • Consideration will be given to those with prior Durable Medical Equipment and / or Home Health and /or Hospice
  • Previously demonstrated experience working in a clinical setting where they were directly involved with patient diagnosis and/or assessing acuity for complex patients/residents
107

Marketing Consultant Resume Examples & Samples

  • Management of a range of data led marketing activity across DL4B insurance products including customer research & insight, propositions, agency brief, data brief, creative consultation, sign off process, execution, optimisation and reporting, with technical knowledge required across a variety of media channels including Direct marketing, Email campaigns, Digital, Sponsorships/partnerships and internal channels
  • Own the CRM workstream (‘in-life’ communications, cross-sell, refer-a-friend, retention) across all DL4B products to improve customer lifetime value, retention and reduce mid-term attrition
  • Assist in the integration of the new CRM system
  • Assist the Head of Marketing in business forecasting and maximising conversion for commercial insurance products by generating quotes for the optimum footprint of customers, to ensure that new business sales and retention volumes are achieved
  • Manage allocated budgets and produce regular reconciliations and reporting of ongoing costs against budget, includes successfully maintaining budget expense records for media & production
  • Working closely with the Marketing Analytics team, devise and publish regular performance MI for key stakeholders in the business, to analyse performance and to improve the effectiveness of integrated marketing campaigns
  • Work closely with the Brand team to ensure activity fits with overall brand strategy and guidelines whilst also suitable for DL4B audience
  • Work closely with the other members of the Direct Line for Business team to ensure the most efficient and effective allocation of resources
  • Promote close working relationships between the Direct Line for Business team (including operations), and other areas of Marketing (internal & external partners) to ensure best collective output in order to achieve business goals i.e. in customer profiling and targeting, media planning, creative development, etc
  • Knowledgeable in excel
  • Determination to succeed
  • Engaging internal and external stakeholders
  • End to end campaign management
  • Managing multiple projects at once
  • Experience working with a CRM system(s)
  • Experience using data to inform campaign planning
  • Attractive holiday entitlement
108

Field Marketing Consultant Resume Examples & Samples

  • Strong marketing knowledge
  • Fluent in English (Spanish or Portuguese desired, if not native language)
  • Effective in influencing cross-functional teams
109

Senior Marketing Consultant Resume Examples & Samples

  • Build strong consulting relationships with Dealer base and Region/Zone Manager
  • Educate and inform Dealer-base and Region/Zone Manager-base on current Original Equipment Manufacturer (OEM) program offerings and services to increase the value or worth of each Dealer and region/zone and to increase the conversion rate of non-enrolled Dealers to enrolled Dealers. Assist Dealers with meeting OEM’s requirements and achieve/exceed marketing goals
  • Assist in training Marketing Assistants and Marketing Consultants to learn products and systems
  • Review changes to marketplace and industry and adjust marketing plans accordingly. Use results of reviews to create dealer-level and region/zone-level marketing plans based on preferences and buying/enrollment habits
  • Create and present training material for client/deal regional/zone meetings
  • Develop and implement quality control processes.Assist in the collection, review and analysis of documentation of dealer communications in the Customer Relationship Management system
  • Maintain calendars and timelines for assigned marketing initiatives
  • Create, update and maintain marketing plans for individual Dealers and create reports for Team Leader regarding performance
  • Maximize customer retention and satisfaction. Achieve sales and marketing goals by educating dealer-base on Dealer Services Group portfolio of products/services and influencing their decisions to pursue the most profitable and beneficial marketing options
  • Produce measurable results based on Dealer and Region/Zone marketing plans
  • Assist in researching, evaluating and recommending enhancements to the market positioning of the OEM’s products or services and internal processes and procedures
  • Assist team members with product/service issues and escalates issues to appropriate team when appropriate
  • Assist in creating and adapting new approaches to marketing strategies
  • Set a positive example to the team regarding work ethic and attitude
  • Assist the Team Lead in representing DSG in inter-departmental projects
  • Assist in developing process documentation
  • Perform the Marketing Consultant Duties
110

Field Marketing Consultant Resume Examples & Samples

  • Develop and execute the sell-thru RUM (revenue, unit, margin, marketing plan, create the optimal product mix, maximize budget and achieve ROI targets
  • Utilize internal marketing systems and data to best determine program mix to meet sales needs; ability to convert data into knowledge
  • Collaborate with marketing peers on the campaign and product marketing teams to manage the lead funnel by assessing lead quality through quantifiable program metrics, engaging with sales teams, guiding and accelerating leads through the pipeline and drive sales teams to meet SLAs on lead follow-up and lead management
  • Manage all aspects of field events end-to-end including onsite management when needed
  • Responsible for driving adequate usage of budgets (marketing / rebates / others) in collaboration with the Country Sales / Channel teams
  • Forecast, evaluate, measure and report on marketing campaign/activities and effectiveness. Key success metrics: MQL, SQL, Closed, Won and assess marketing program influence on existing opportunities
  • Acts as a liaison between sales and the marketing organization
  • Attends quarterly business reviews when possible
  • Ability to travel across the region, as appropriate
  • Ability to perform normal functions associated with the position: sit for long periods, lift, pack and ship boxes and materials for events; ability to communicate and participate in virtual meetings; travel as appropriate
111

Senior Marketing Consultant, Field Analytics Resume Examples & Samples

  • Key participant in the client interaction planning process, bringing perspective around the segmentation, tracking and evaluation of field lead initiatives. Is able to discern and articulate the linkage between planned initiatives, portfolio trends and the forecast/budget. Delivers articulate, persuasive and actionable conclusions and recommendations via the analysis of marketing campaigns
  • Proactively seeks outs, identifies and analyzes data trends and performance patterns over time to make strategic recommendations to assigned clients and key internal partners
  • Active participant in the strategic account management process for all assigned clients. Proactively brings opportunities to the process based on portfolio trends, is engaged in client discussions, and assists with the identification of objectives and success metrics
  • Drives the initial point of view for the annual and long term volume budgeting process for field lead activities, along with clear guidance as to the portfolio trends that are driving the recommendation
  • Provides pro forma expectations and recommendations for the execution and evaluation of key client initiatives
  • Bachelor Degree: Marketing/Finance preferred
  • 3-5 years of experience as an Analyst turning large data sets into meaningful intelligence
  • Experience in retail, financial services, or operations analytics
  • Ideally has experience working with marketing or financial data
  • Independent, Proactive, Curious
  • Data Driven
  • Strong understanding of Retail Business Model
  • Strong understanding of Credit Business Model
  • Understanding of CRM Strategies
  • Excellent verbal and written communication, comfortable interacting with all levels of management
  • Ability to articulate a point of view and negotiate
  • Ability to influence key internal stakeholders
  • Strong Collaborator
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Technical Marketing Consultant, Asia Pacific Resume Examples & Samples

  • Provide Regional guidance on technical issues related to Coatings Offerings, including formulation advice, Brand-licensing qualifications, and new grade developments
  • Support the launch of new product and service offerings and contribute to defining and quantifying value of new offerings in meeting market needs
  • Manage the technical relationship with customers; providing information and training to customers for TT’s products, including troubleshooting of problems and quality complaints
  • Work with the account team to build solid strategic relationships with industry leading customers by providing technical expertise through the promotion of TT’s products and the creation and delivery of custom service offerings
  • Ensure that technical feedback and insight from partner customers is brought back to the organization so that the needs of customers may be translated into actionable marketing plans and offering development initiatives
  • Establish recognition as an expert within the industry and customer organizations; develop relationships and collaborate with industry organizations and key industry players along the value chain to assess technology needs
  • Coordinate the shipment and testing of samples sent from our customers to laboratories in the region and globally. Must understand the results and present them back to the customer in a manner consistent with our business objectives
113

Marketing Consultant Resume Examples & Samples

  • Assist in the design, development and implementation of an integrated strategic marketing plan to advance HSI’s brand position and drive growth in business and over $3 million in revenue year over year
  • Lead the design development and execution of multiple marketing campaigns to broaden awareness of HSI’s programs and services, and increase the organization’s visibility to current and prospective customers
  • Utilize multi marketing mechanisms to deliver the HSI Brand including; print, collateral, website, audio, visual, podcasts and social media
  • Implement marketing plans, including product positioning, campaign strategies, and market strategy insights
  • Develops and executes project plans for the multiple marketing deliverables and delivers high quality solutions in a timely manner
  • Leads and owns the development of HSI marketing collateral, content design and develop, website design and maintenance
  • Create, coordinate and execute marketing communications and collateral including prints, brochures, with particular emphasis on content development, design, writing, and editing
  • Gather and analyze marketing data (campaign results, conversion rates, click through rates, website, traffic, surveys etc.) to help shape future marketing strategies
  • Research and understand evolving trends and best practices, optimize content effectively, and manage the advocacy and build-out of capabilities that improve the user’s experience
  • Ownership of HSI Social media strategy and manage department social media networks from both a gatekeeper and content development aspect
  • Create, design and post website content using a content management system (CMS) and HTML
  • Ensure communications are scheduled and delivered electronically and are available to distributors in a timely manner
  • Partners with the HSI team members, the Hartford businesses and Agency Partners to ensure that we deliver a superior marketing and communication strategy
  • Vendor relationship management
  • Ability to develop and deliver strategic market plans and project manage execution of various plan components
  • Excellent written, verbal presentation and design skills with the ability to convey multiple messages to multiple audiences using different delivery mechanisms
  • Ability to create and edit written content for professional presentation on websites, brochures and other sales and marketing materials
  • Strong design skills, creative writing and graphic design skills with the ability to assess varying message scenarios
  • Strong organization skills and ability to manage multi projects and initiatives
  • Understands the interaction between strategy, content and audience engagement and can craft ideas and thoughts into any medium
  • Strong consultative skills and relationship management skills
  • Displays original thinking and creativity; develops innovative approaches and ideas with outside the box thinking in regards to marketing plan and promotions
  • Ability to follow the latest trends and competitors in the market in order to formulate effective marketing strategies
  • Ability to build positive working relationships and partnerships
  • Self-starter with the ability to multi-task, prioritize, and manage time effectively
  • Computer skills to include proficiency in Microsoft Office Suite, Adobe Creative Suite and HTML
  • Familiarity with Customer Relationship Management (CRM) and marketing automation software preferred
  • BA/BS in Marketing, Communications, or related field
  • 3-5 years marketing experience
  • Degree or equivalent work experience
  • Portfolio writing samples and designs required
114

Direct Marketing Consultant Resume Examples & Samples

  • Serves as the team lead on all direct mail marketing campaigns
  • Responsible for managing the activities of multiple 3rd party suppliers and maintaining positive business relationships with suppliers
  • Ensures that expenses charged by suppliers are accurate and are in-line with industry best practices
  • Responsible for evaluating the results of all campaigns, establishing a consistent testing methodology, recommending alternatives, and optimizing every aspect of the program
  • Handles modeling and analytic techniques used to identify and select prospects, list procurement and evaluation, creative development, A/B testing, and print and postal optimization strategies
  • Five years of experience managing a large scale direct mail operation
  • Five years of experience managing at least 4 direct reports
  • Experience with direct mail operations related to insurance a definite plus
  • Working knowledge of modeling and analytic techniques used to identify and select prospects, list procurement and evaluation, creative development, A/B testing, and print and postal optimization strategies
115

Marketing Consultant, Milwaukee, Feb Resume Examples & Samples

  • Edit and proof dealer communications
  • Promote customer acquisition, retention and response while improving brand awareness and return on investment for client
  • Produce periodic reports and recommendations regarding performance status of dealer base
  • Assist in the resolution of data issues
  • Bachelor’s degree (BA or BS) in Marketing/Communications or equivalent experience in marketing, customer service, and/or sales
  • Must be able to write reports and business correspondence and have the ability to effectively present the information to management or customers
116

Regional Marketing Consultant Resume Examples & Samples

  • Manage the Western Canada region marketing needs by
  • Approving all client facing marketing projects in the region
  • Coaching Advisors and their teams to improve their branding and service offering, create a marketing plan so that they are proactive instead of reactive, and allocate the appropriate resources to each initiative
  • Working with head office on national marketing initiatives including providing feedback from the field
  • Promoting all local and national Scotia Wealth Management, specifically ScotiaMcLeod, and other Scotiabank marketing initiatives to Advisors and support staff by speaking on management calls, visiting branches, email blasts and desk drops
  • Responsible for all regional marketing events and contests
  • Provide marketing support to the Branches, Advisors and Advisor Teams by
  • Consulting with advisors on all aspects of their marketing and business development activities from advertising to seminars to marketing budget
  • Managing Marketing Report Cards for all Teams in the region and for select advisors
  • Managing Marketing Tracker to provide detailed reports of all marketing activities per advisor to Branch Managers
  • Managing large marketing projects on Advisor’s behalf such as Brochures, or external websites
  • Training Advisors and support staff on how to use approved online marketing tools
  • Managing all Advisor advertisements and client facing communications
  • Meeting with all potential competitive recruits to detail ScotiaMcLeod’s marketing offer
  • Providing assistance in writing copy for Advisor websites, newsletters and client communications through accessing internal writing resources and/or submitting own writing for review
  • Writing and delivering marketing presentations to SM Branches regarding marketing campaigns, ideas and tools available
  • Contribute to the effective functioning of both the GWI Marketing team and the Regional team by
  • Participating actively in team learning development activities and team performance achievements
  • Maintaining a high level of customer service
  • Facilitating a culture of open and honest communication
  • Encouraging the generation of new ideas and approaches
  • Developing and executing a meaningful employee development plan (GWI Marketing)
  • Extensive experience in Marketing and Communications, 5+ years
  • Prior experience in marketing, media training, coaching and corporate event organizing
  • Knowledge of Microsoft suite, Adobe Pro, Social Media, Websites, Branding, Prospecting, Sales etc
  • A proven track record of meeting deadlines, achieving goals, being well organized, responding to requests in a timely manner
  • Innovative and creative in design and strong marketing and communication skills
  • Strong Presenter
  • Attention to detail and follow-through skills
  • Strong project management skills and the ability to manage multiple projects at the same time
  • Superior time management and prioritization skills
  • Ability to work as part of an interdependent team and individually when required
117

Marketing Consultant Resume Examples & Samples

  • Develop new broadcast and digital business while cultivating a strong relationship with clients
  • Understanding of broadcast and digital marketing concepts
  • Ability to interpret and present data from Nielsen, Scarborough and ComScore
  • Create compelling proposals customized around specific client needs/objectives
  • Handle high pressure with accountability
  • Grow and diversify existing transactional accounts
  • Competence with standard business software and applications
118

Search Marketing Consultant Resume Examples & Samples

  • Provide consultation on the development and improvement of clients’ marketing strategies via phone and email. (Please note that calls may be monitored or recorded for quality assurance purposes.)
  • Recognize strengths and weaknesses with clients’ current marketing campaigns
  • Keep abreast of latest industry products, services, information and trends
  • Certified Google Advertising Professional is a plus
119

Senior Marketing Consultant Resume Examples & Samples

  • Create the vision and strategy for social for the MetLife brand in the US for key audiences
  • Develop US influencer strategy in partnership with Communications and PR teams
  • Collaborate with agencies, business units, US content strategy team and global social media and PR teams to test, calendar and develop innovative social marketing initiatives (on-going business and for specific campaigns)
  • Leverage data and gather insights to feed into brand strategy and make tactical recommendations to drive audience and engagement growth (with a focus on Facebook, Twitter and LinkedIn, others TBD)
  • Review periodically cross-brand reports and summarize highlights for audience growth, traffic, and engagement across key social channels against KPIs for MetLife and key competitive brands (competitive ranking by vertical, top performing posts, benchmark audience and engagement metrics, key shifts in content trends, etc.)
  • Create success metrics for the strategy and business impact of its delivery. Monitor, measure, recommend and implement changes to support brand funnel engagement metrics
  • Lead development and ongoing maintenance of internal documentation on social best practices, “one-pagers” and guidelines for distribution to brand content and sales teams. Present findings and recommendations at brand meetings
  • 8+ years of brand digital, social media and influencer marketing experience
  • Experience in developing innovative social media and influencer strategies based on segmentation, consumer insights, and brand positioning from conceptualization to implementation with measurable in market success
  • Strong understanding of social media marketing strategy and complete social marketing mix –
120

Senior Marketing Consultant Resume Examples & Samples

  • Incubation: Driving digital disruption and innovation via pilots. Support the business case for portfolio enhancements as well as new digital capabilities, identifying hypotheses to test, and organizational gains to be realized
  • Lead tactical implementation of initiatives in partnership with cross functional team, ensuring that digital solutions meet the needs of customers, drive efficiencies and cost savings while remaining scalable across the organization
  • Inspire/ Educate our brand marketers around new digital tools/trends/ capabilities and how they can be leveraged to drive brand business
  • 8+ years of brand marketing experience with deep digital functional expertise including mobile, display, video, retargeting, social, text, CRM/email, content, etc
  • Experience in developing innovative digital marketing strategies based on segmentation, consumer insights, and brand positioning with measurable in market success
  • An inspiring, innovative and highly effective manager with the ability to inclusively and pro-actively lead, influence and motivate individual contributors across a highly matrix environment
  • MBA or other advanced degree desirable
121

Senior Marketing Consultant Resume Examples & Samples

  • Develop integrated marketing campaign strategies aligned to U.S. business goals, brand positioning and specific business value props
  • Develop creative briefs that bring audience insights to life while driving business goals
  • Partner with creative agency on productions, timing and budgets. Oversee all aspects of creative production ensuring creative assets are delivered on time, on budget and on brand. Coordinate with Global Brand team on creative approvals. Oversee legal and business group approvals
  • Partner with media agency on media planning across all channels including TV, OOH, Print, Digital, Social and Custom Programs. Develop media recommendations, budget recommendations and projections. Ensure campaigns are launched on time with appropriate tracking and measurement. Lead optimizations and reporting
  • Align with integrated marketing teams within MetLife (PR, Social, Analytics, Metrics, etc) to coordinate campaigns and ensure tracking
  • 5+ years of brand marketing experience with deep functional expertise including marketing strategy, campaign/media/communications planning, creative development, execution/production and in-campaign optimizations
  • Understanding of a broad range marketing channels: traditional, digital, social, content, email and mail, collateral and website development
  • Experience in developing innovative marketing strategies based on segmentation, consumer insights, and brand positioning with measurable in market success
  • Proven success of leading innovation from conceptualization to implementation for a large brand or portfolio of reputable brands
  • Ability to develop and optimize fully integrated marketing strategy and plans across a large-scale enterprise organization
  • Ability to inclusively and pro-actively lead, influence and motivate individual contributors across a highly matrixes environment
122

Senior Marketing Consultant Resume Examples & Samples

  • Define the vision, content and thought leadership strategy and key tactics for the US MetLife brand - in alignment to MetLife US brand and business strategy
  • Re-define the strategy and content for a yearly business trend study to be best-in-class, forward thinking and a must-read for customer
  • Define influencer strategy and linkage to content strategy/ communication plan
  • Define and implement thought leadership strategic themes and tent poles
  • Develop integrated US content 3-year activation roadmap, yearly editorial calendar, content for marketing campaigns in collaboration with business marketing heads and US digital marketing team for digital channels
  • Partner and forge strong relationships internally and with best in class agencies and external partners to drive content innovation
  • 8+ years of consumer brand marketing with emphasis on content and thought leadership strategy and activation across offline and online channels
  • Experience in developing content marketing strategies based on segmentation, consumer insights, and brand positioning with measurable in market success
  • Proven success of leading content marketing strategy from conceptualization to implementation for a large brand or portfolio of reputable brands
  • Track record of designing and delivering strong content for marketing campaigns across multiple channels within a complex environment
  • Ability to inclusively and pro-actively lead, influence and motivate individual contributors across a highly matrix environment
  • Experience with branded organization/company and publisher
123

Senior Marketing Consultant Resume Examples & Samples

  • Collaborate with marketing stakeholders and technical constituents to develop business requirements
  • Develop data collection methodologies and processes to support needs for online campaigns, website / portal behavior, and conversion funnel performance
  • Provide marketing insights and consultation across multiple marketing channels
  • Bachelor’s degree in quantitative and/or business field
  • 5+ years of experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions
  • Fluency in using industry standard reporting tools such as Google Analytics, DoubleClick platforms, Adobe Analytics, Excel, R, SQL, BrightEdge, ClickTale TeaLeaf
  • Working knowledge of Tableau, Domo or other data aggregation and visualization software
  • Established track record of managing multiple projects and tasks simultaneously
  • Ability to foster new and existing partnerships
  • Sound business acumen with results-driven mindset and sense of urgency
  • Basic knowledge of marketing principles and insurance/ financial services products e.g. life & auto insurance, annuities and brokerage services
  • Working knowledge of project management software e.g. WorkFront, BaseCamp
  • Experience in implementing media mix modeling, multivariate testing and multi-touch attribution e.g. Adometry, Visual IQ, Convertro
  • Adobe Analytics; web analytics certified
124

Marketing Consultant Resume Examples & Samples

  • Stay closely connected with marketing and vertical leadership so that you can create effective program strategy around business needs
  • Ensure thorough understanding of vertical markets, TransUnion’s solutions in the market, and unique value proposition at the business and product levels in order to inform actionable marketing plans. This includes market share, share of market goals for each business line, revenue goals, revenue drivers, top customers and breakdown of audience size and needs within each business
  • Understand existing customer base and use segmentation and effective marketing programming to increase the lifetime customer value and minimize attrition
  • Deliver information on – and access to – strategies, SME’s, relevant materials, messages, etc., to the marketing services team to inform creation of outstanding materials and to execute successful campaigns
  • Continuously collaborate with (and educate) sales leadership and their teams on the objectives of marketing programs and effective campaign follow up. Communicate results and inform cross-functional teams of sales feedback in order inform augmentation of future campaigns
125

Marketing Consultant Resume Examples & Samples

  • High school diploma or Associate’s degree
  • Valid Driver’s license
  • Bachelor’s Degree in Marketing, Advertising or a related field
  • Call Center or Customer Service experience
  • Experience working with Medicare or Senior focused industry
  • Incentive bonus opportunity
  • Mileage reimbursement
126

Senior Marketing Consultant Resume Examples & Samples

  • Minimum of 5 -7 years marketing or related experience
  • Strong experience in budget management and prioritization of financial resources
  • Experience leading cross-functional teams, directing agency partners and tracking and reporting results
  • Advanced marketing project management skills
  • Bachelor’s degree in marketing, business or related field
  • Along with the ability to apply focus and discipline while managing multiple priorities
  • Great verbal and written communications skills
  • The ability to communicate the big picture while managing critical details
  • Analytical skills to create business cases, define program goals, and demonstrate results measurement discipline
127

Marketing Consultant / Devlp Mgr-tx Resume Examples & Samples

  • Identify, develop and manage assigned distributors to achieve sales goals
  • Utilize knowledge of market conditions, competitive strategies and processes to develop a unique value proposition and position Siemens as the vendor of choice
  • BA/BS or equivalent work experience
  • Demonstrated business acumen in balancing customer and business requirements, financials etc
  • Excellent track record of establishing strong customer relationships
128

Brand Marketing Consultant Resume Examples & Samples

  • Participate in the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
  • Coordinate required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance
  • Work on projects with management guidance and oversight
  • Assist in the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations
  • Contribute to integration across IMC teams and other departments, building relationships with internal and external business partners and resources
  • Intermediate organization and project/program/time management skills
  • Intermediate experience using Microsoft suite; advance PowerPoint skills a plus
  • Beginner presentation development and delivery skills
  • Beginner relationship and interpersonal skills
  • 2-4 years of Marketing experience; Advertising/Marketing Agency experience a plus
  • Highly motivated and a passionate team player
129

Senior Marketing Consultant Resume Examples & Samples

  • Coordinates with internal and external subject matter experts – including product management, analytics, direct marketing, marketing, and external agencies & technical team – to develop an effective implementation plan
  • Develops and obtains approval on campaign workbooks based on the approved project brief & strategy
  • Partners with external technical team on creation of campaign flowchart and delivery plan
  • Establishes learning agenda and test plan approach in conjunction with analytics teams
  • Incorporates direct marketing best practices and insights from prior campaign results into plans
  • Bachelor’s Degree in Business, Marketing, or related field; 5 years minimum of relevant, professional experience in the field of direct marketing. Experience in Financial Services and/or other regulated industries a plus, but not required
  • Proven relationship-building skills working with mid to senior management and cross-functional project teams
  • Demonstrated organizational and project management skills
  • Demonstrated strong client focus; is efficient and delivers in a timely manner
  • Proficient Marketing or analytic skills and strong financial acumen; understands business strategy and priorities
  • Ability to draw marketing strategies or insights from analysis and then set strategy based on insights
  • Demonstrated ability to solve basic problems; escalates as necessary
130

Marketing Consultant Resume Examples & Samples

  • Obtains planning parameters and uses questioning skills to identify and resolve gaps or roadblocks
  • Coordinates with internal and external subject matter experts – including product management, analytics, direct marketing, marketing, and agencies – to develop an effective plan
  • Develops and obtains approval on a project brief
  • Establishes learning agenda and test plan approach
  • Utilizes business insights to manage prioritization of work requests
  • Bachelor’s Degree; 4 years minimum relevant, professional experience in the field of direct marketing
  • Proven relationship-building skills working with mid to senior management and cross-functional teams
  • Strong written and oral communication ability; demonstrated presentation skills
  • Proficient Marketing or analytic skills and strong financial acumen; understands client’s strategy and priorities
131

VM Ware Field Marketing Consultant Resume Examples & Samples

  • Significant partner marketing experience, preferably in the technology/software industry
  • Lead generation experience, including inbound and outbound marketing with demonstrated revenue growth over a number of years
  • Proven experience developing joint marketing plans and aligning to corporate and partner strategy
  • Solid understanding of best practices around digital, email and event marketing; hands-on experience with marketing automation platforms preferred
  • Effective communication skills, both written and verbal. Understands the leverage of simple, clearly written plans and communications
  • Marketing savviness to judge alignment, impact, and appropriateness of proposed campaigns/programs
  • A highly motivated and autonomous individual who shows a high sense of ownership, demonstrating initiative and proficiency at problem-solving. Thinks ahead of problems and acts proactively
  • Extremely organized and detail-oriented, with proven project management abilities
  • Proven ability to communicate and work with teams, even virtual or remote teams
  • Comfort working in multi-national business environment across both sales floor and leadership levels
132

Product Marketing Consultant Resume Examples & Samples

  • Proactively promote mindshare of top partners with Dell sales makers
  • Represent top partners at internal and field sales events as needed
  • Assist in development and execution of program events and spiffs
  • Coordinate and deliver training to Dell sales teams on how to best position partner solutions
  • Work with cross-functional teams (services, marketing, sales, etc.) to position solution offerings appropriately
  • Coordinate with partner’s Dell Channel Team to identify measurable objectives each quarter and execute on activities needed to achieve said goals
  • Represent Dell at relevant partner events
  • Assist Dell sales teams with customer facing conference calls & presentations
  • Assist with and track deal registrations
  • Manage quoting process and pricing guidance for partner solutions
  • Pipeline development and tracking
  • Provide operational support (order escalation, reporting, etc.)
  • Strong cross-functional organizational skills, with the abilitiy to prioritize & perform multiple tasks simultaneously
  • Strong analytical, business and financial skills
133

Marketing Consultant Resume Examples & Samples

  • Delivery of programs and services in accord with CMS requirements, exceeding current compliance requirements Conducting presentations to internal partners and external audiences concerning communication strategies and programs
  • Managing materials review processes and ensure compliance in all aspects with CMS guidance
  • Providing review of Health Plan materials, Individual PDP and the EGWP materials to set standards, review processes and manage the timeliness of review for all business stakeholders
  • Working cross-functionally to improve internal and external processes Implementing content management strategy to achieve the correct balance between internal and external content management
  • Supporting budget process and fiscal responsibility with accurate and timely forecasting/reporting of costs associated with work Identifying risk areas and implement changes to process to avoid unnecessary costs
134

Product Marketing Consultant Resume Examples & Samples

  • Develop and present data-based recommendations and thorough analyses to the executive management
  • Be able to take ownership and manage profit-and-loss of multiple peripheral categories
  • Global management of the product line life cycle including End Of Life planning and transition
  • Be a subject matter expert for sales and go to market teams
135

Marketing Consultant Resume Examples & Samples

  • Develops a network of relationships with commercial and residential developers, builders, architect, engineers, trade allies and city officials to build customer loyalty and influence customer energy choice
  • Engages in activities and speaking engagements at trade and business associations and civic groups
  • Prepares financial analysis to evaluate the feasibility and cost for adding customers
  • Monitors construction process and serves as liaison between customer and Operations to ensure timely completion of work
  • Coordinates and prepares customer proposals such as Pre-Development Contracts and correspondence and invoices for Contribution in Aid of Construction
  • Initiates and develops opportunities for gas sales, and establishes leads for successful market-driven activities to educate and promote the use of appropriate gas end-use technologies to targeted customers
  • Develops relationship with community and civic leaders so that CNP Gas is regarded as a partner
  • Verifies equipment type, size, and location. Marks the location of proposed facilities for construction forces where appropriate
  • Prepares client presentations and departmental reports
  • Able to demonstrate and apply business and financial acumen related to natural gas distribution industry, marketing and sales
  • Able to perform economic analysis of business opportunities and successfully achieve sales goals
  • Able to develop and retain new business and identify, analyze and respond to marketing opportunities, competitor activities and customer needs
  • Able to demonstrate and apply effective oral and written communication skills
  • Able to develop and present written/oral material (including effective presentations) to clients, team members and management
  • Able to manage multiple projects/tasks, perform concurrent assignments and prioritize requests and work assignments in light of priorities
  • Able to find innovative solutions with a can-do problem solving attitude, applying diligence, determination and creativity to resolving all challenges
  • Able to use personal computers and software, such as word processing, spreadsheets, presentation and e-mail
  • Able to use mathematics required to perform such engineering calculations to determine load size, pipe sizing, and cost estimates
  • Able to develop, analyze, interpret and communicate technical information from drawings, reports and documents
  • Able to understand Company line extension and service policies
  • Able to apply knowledge of gas systems and equipment operation, regulations and standards
  • Able to provide and maintain a valid state Driver's License and safe driving record
  • Able to provide a valid state driver's license and present and maintain a good driving record and to operate company vehicles safely and in compliance with applicable laws and company policies
  • Able to work well independently or in a team based environment to accomplish assignments and achieve objectives
  • Able to demonstrate respect for all individuals, adhere to the Company’s values and business practices and do both consistently
136

Marketing Consultant, Milwaukee, Mar Resume Examples & Samples

  • Educate and inform dealer base on current program offerings and services, encourage enrollment, offer consultation regarding current dealer product/service selections and assist dealers with achieving marketing goals
  • Review changes to the marketplace and industry and assist dealer base in adjusting marketing plans
  • Maintain detailed documentation of dealer communications, including customer service opportunities and complaints, in the Contact Manager system
  • Assist in the creation and development of processes and procedures
  • Ability to work well under pressure, meet deadlines and handle multiple projects is essential
  • Must be able to work with all levels and backgrounds in a diverse workforce
137

Marketing Consultant Resume Examples & Samples

  • You’re flexible, enthusiastic and possess an energetic personality. The ability to balance a process-driven approach while generating innovative ideas is imperative. We need you to
  • Create local level campaigns and tactics; work with business partners and clients on strategic positioning and planning
  • Actively present ideas to expand service offering and enhance positioning of the team
  • Guide advisors in branding, positioning and marketing implementation
  • Research industries and markets to identify growth opportunities for advisors
  • Establish appropriate methods for measuring the effectiveness of marketing campaigns; collect advisor feedback, photos and testimonials; generate detailed tracking reports
  • Assist manager with developing new business opportunities including researching companies and industries, writing proposals and preparing presentations
  • Participate in business development presentations and meetings as appropriate
  • Demonstrate a thorough understanding of business and strategic marketing
  • Demonstrate an ability to keep client projects on plan and on budget
  • Develop digital marketing tactics ie: videos, web advertising
  • Be proficient in both Microsoft Office and Adobe Creative Suite of programs
  • Bilingualism is an asset (English/French)
  • Post-secondary education in marketing communications
  • Minimum of three years marketing consultation, and design/desktop publishing experience
  • Experience in consulting or marketing professional services, or financial services preferred
138

Online Marketing Consultant Resume Examples & Samples

  • Bachelors degree in Business, Marketing or a related field
  • 8-10 years professional online marketing experience, including B2B
  • Successful experience in the business management, preferably online
  • Understanding of financial services products and performance metrics
  • Understanding of online analytics
  • Outstanding “can do” attitude, solution-orientation
  • Excellent verbal, written communication, and presentation skills
  • Excellent partnering skills
  • High degree of comfort engaging with Senior Level Managers
  • Strong PC skills using analysis & presentation tools (Microsoft Excel & Powerpoint)
  • Masters degree in Business or a related field
  • Experience in B2B sales and/or marketing lead management
  • Strong digital commerce technical skills
  • Successful experience leveraging online analytics to target new business growth opportunities
  • Experience in online operations, including familiarity with content management systems
139

Field Marketing Consultant Resume Examples & Samples

  • Owns the development and execution of the go-to-market plans to support specific growth initiatives
  • Utilizes marketing campaign methodology and metrics to track local/ BU marketing/sales efforts and drive program results throughout quarter/year
  • Localizes and adapts global content and programs that achieve sales demand through print and electronic collateral, sales training, customer research and customer briefings
  • Provides sales team with marketing roadmaps and training on key initiatives, industry trends and partner solutions
  • Work with channel marketing team to ensure channel business growth for CCC
  • 12+ years of marketing (or relevant) experience required
  • Organizational agility
  • Customer/market knowledge and technical product knowledge
  • Negotiation skills and strategic agility
  • Presentation/communication skills
140

Marketing Consultant Resume Examples & Samples

  • Acts as a project lead on less complex projects, or leads one or more of a particular aspect of complex projects
  • Is the primary contact of assigned project-related concerns
  • Develops project/program/product design and scope; determines project milestones and completion dates
  • Develops project plans, schedules and measures project success
  • Assists in the development of project budgets, ROI (Return On Investment) and CAP request
  • Assigns, or works with other business units to achieve project objectives
  • Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule
  • Manages detailed tasks, project deliverables and schedules throughout the project development
  • Identifies project risks and priority issues
  • Responsible for developing and meeting delivery and implementation requirements and deadlines
  • Manages multiple tasks and customer expectations
  • May lead team meetings of less complexity projects
  • May be assigned to projects related to several areas, i.e., Commissions, Agency Training, Agency Contracts, Field Marketing Management, Value Added, AIMS, etc.)
  • Exposure and knowledge of Marketing and/or Sales operations
  • Personal Computer Skills (Microsoft Suite, Internet, LotusNotes, Lotus Databases)
141

Marketing Consultant Resume Examples & Samples

  • Masters or BA degree from a Business school/Marketing preferable but candidates with other education background and relevant experience will be also considered
  • Minimum 2 years of full time work experience from Marketing Execution role in a Business to Business (B2B) company
  • Professional skills: Marketing execution mindset; focus on detail and customer experience; strong budget controlling skills
  • Personal skills: Strong communication skills (Fluent English, Spanish + French, Italian and/or Portuguese valuable); willingness to travel
  • Computer skills: Strong and creative Office skills; experience with Adobe Creative Suite; web management skills
142

Bilinigual Marketing Consultant Resume Examples & Samples

  • Build strong consulting relationships with assigned dealer base through an in-depth program knowledge, a pleasant demeanor and a positive attitude
  • Educate and inform dealer base on current Original Equipment Manufacturer (OEM) program offerings and services, encourage enrollment, offer consultation regarding current dealer product/service selections and assist dealers with marketing goals
  • Create, update and maintain marketing plans for individual dealers in order to minimize risk and maximize performance
  • Review changes to the marketplace and industry and adjust marketing plans
  • Maintain detailed documentation of dealer communications, including customer service opportunities and complaints, in the Contact Manager system. Maintain calendars and timelines for assigned marketing initiatives
  • Implement quality control process for marketing materials, dealer selections and dealer originated copy
143

Marketing Consultant, Visa Migration Resume Examples & Samples

  • 3+ years' experience in delivering end to end multichannel (DM, SMS, edm, online) BTL campaigns - encompassing program design, creative development, production, budget management and optimisation
  • Solid data skills; able to independently design and evaluate reporting to form conclusions and guide decision making
  • Practiced at dealing with external suppliers such as Mailhouses and Digital & Design agencies is a must
  • A can-do attitude to making things better, and courage to challenge things that have 'always been done this way'
  • Prior experience in Credit Cards marketing or familiarity with product usage would also be very handy
144

Technical Marketing Consultant, Associate Resume Examples & Samples

  • Perform effective marketing consultations with clients to identify areas of opportunity within theclient’s existing marketing strategy
  • Demonstrate proficiency and familiarity with marketing concepts, search engine optimization,social media applications, Google Analytics, AdWords, and Tag Manager
  • Collaborate with sales, marketing, and other internal functional teams to create informativematerials for client reference
  • Eliminate barriers to registration and verify completion of client activities to produce reduced timeto transaction and increase in registration volume
  • Improve customer satisfaction and reduce attrition due to failure to launch
  • Early identification of at-risk clients and escalate potential risks or challenges to internalstakeholders
  • Record and maintain comprehensive data on client activities, consultations, and marketing actionplans
  • Meet and exceed assigned quota targets
145

Field Marketing Consultant Resume Examples & Samples

  • Develop an understanding of Dell’s strategic business objectives and business unit operations
  • Support the full product lifecycle from ideation through launch. Work cross-functionally to gain buy-in, support, and assistance in achieving federal certifications
  • Establish strong relationships cross functionally
  • Manage executive updates and other related presentations
  • Work is guided by business plans for products/solutions
  • Responds to changing project circumstances and communicates issues to project leadership
  • Takes a flexible, team player approach, willing to “pitch in” whenever and wherever needed
  • Manages relationships up to the Executive Director level with minimum oversight
146

Channel Field Marketing Consultant Resume Examples & Samples

  • Experience gained within a similar role / Degree educated or equivalent
  • Excellent knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations and advertising in the technological sector and with channel
  • Excellent project management ability, coordinating numerous projects
  • Strong ability to influence and excellent presentation and executive communication skills
  • Ability to manage cross-functional teams/work groups
147

Product Marketing Consultant Resume Examples & Samples

  • Oversee pricing activity and strategy across all RSA product lines
  • Consult on SaaS, subscription, and perpetual product license strategies
  • Design and maintain discount floor policy, channel discount structures, and other Go-to-Market practices
  • Manage pricing committee
  • Integrate and manage the development and delivery of creative, competitive, compelling & compliant pricing strategies and tools
  • Manage development and deployment of pricing policies, operational standards and standardized financial models and tools - looks for ways to develop and leverage these
  • Generate awareness and expertise of competitive/industry standard benchmark financial metrics & models for pricing
  • Use business knowledge, including product knowledge to holistically understand and develop pricing
148

Marketing Consultant Resume Examples & Samples

  • Identify cross-line of business initiatives and campaigns
  • Establish clear definition of market needs, target segments, revenue based KPIs, business ownership and competitive positioning underpinned by market-back and business insights
  • Be responsible for campaign design and project management of the campaign deployment, including the deployment of content assets by our Regional Demand Centre that handles outbound and inbound marketing
  • Lead on delegated investment solutions marketing, designing campaigns, and developing content with business experts and project managing activity through delivery channels and media
  • Develop competitive and well-researched value propositions, messaging and Points of View that position the business growth priorities strongly and aligned to our target audience’s most pressing needs
  • Measurement/ROI/Budget Management - promote accountability of Marketing’s actions so that its impact is measured in terms of business and communication focused metrics. Strictly manage programme marketing budget and ensure that all protocols are adhered to
  • Track record of working in relatively complex organisations with industry subject matter experts where intellectual rigour, insight and analysis needs to be applied
  • Ideally experienced in corporate marketing, ideally with sector experience in financial services, HR, or professional services
  • Marketing strategist who is also operational and understands that ‘content is king’ when it comes to driving successful marketing campaigns
  • Extensive experience across all marketing disciplines, including digital and social, who can demonstrate successful management and delivery of go-to-market campaigns
149

Summer Internship Marketing Consultant Resume Examples & Samples

  • A cross-functional project that provides solutions to a real business issue Aetna is facing, and the chance to present their recommendations to senior leaders at the end of the internship
  • Community service initiatives
  • Mentoring program
  • Networking events
  • The opportunity to learn about our businesses and get exposure to senior leaders
  • Tenacity in solving problems, and comfort working in a fast-paced environment
  • Fluid, conversational writing skills
  • Highly motivated and be a self-motivated, proactive team player
  • Results-driven focus and tenacious work ethic
  • Support development of roles and responsibilities in a new and growing Marketing organization
  • Project manage small- and medium-sized cross-functional initiatives with supervision (both marketing initiatives and non-marketing operational initiatives)
  • Develop a calendar of content for our internal social media site, organize writers to produce some of this content (and perhaps even produce some of this content yourself!)
  • Organize social events in our Wellesley office in service of cultivating a culture where people love coming into work
150

Provider Marketing Consultant Resume Examples & Samples

  • Investigates non-standard requests and problems, with some assistance from others
  • Works exclusively within a specific knowledge area
  • Prioritizes and organizes own work to meet deadlines
  • Provides explanations and information to others on topics within area of expertise
  • 2+ years of event planning or marketing experience
  • 2+ years’ experience with strategic marketing, documented action planning and plan execution
  • At least an intermediate proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
  • Access to reliable transportation and ability to travel up to 75% within greater Austin area
  • Flexibility to working outside regular business hours (evenings/weekends) as needed
  • Proven experience meeting sales promotion and/or marketing targets
  • Experience working in a deadline-driven environment
  • Proven communications and interpersonal skills with both internal and external customers
  • Previous experience in health care, ideally working directly with health care providers
  • Experience working with older adult demographic
  • High level of organizational skills
151

Marketing Consultant Resume Examples & Samples

  • The Consultant will interact with various cross functional team members in order to manage project timelines and manage the approval process for consumer communications on a variety of brands. In addition, the Consultant will assist in various projects as needed in the division
  • Managing projects through our internal system to ensure on time project completion
  • Routing artwork through internal on-line approval process to ensure timely feedback, successful completion and record keeping of all packaging graphics and consumer communication
  • Managing timelines and follow-ups for various projects to ensure on time completion
  • Interacting with various cross-functional team members to ensure alignment on various tasks
  • Assisting Group Brand Managers with various projects as needed
  • Prior office work experience required in a marketing capacity
  • College graduate required
  • Must be self-motivated, able to work under tight deadlines in a fast-paced environment and handle various projects at once
  • Must have excellent English oral and written communications skills
152

Shotgun Senior Marketing Consultant Resume Examples & Samples

  • Support the brand activation manager in managing the communications agencies to produce and deliver plans and campaigns within budget to support Shotgun objectives
  • Ensure agencies are clear on objectives and evaluation frameworks are in place. Continuously optimise activity as required
  • Manage stakeholder relationship with the Direct Line Head of Communications to ensure that activity is consistent with overall brand direction
  • Manage relationship with Shotgun user rewards partners to ensure that we have the most effective rewards in place for the target audience, within available budget
  • Work with the insight and effectiveness teams to measure Shotgun performance against objectives. This includes young driver perceptions, attitudes and behavioural changes, app penetration and usage, and campaign performance
  • Ad hoc work with insight to understand user satisfaction with the programme and the app
  • Manage continuous development of the app to ensure that it is delivering the best possible experience to target users. This will involve understanding usage data and any ad hoc research findings, and working with stakeholders in the telematics and digital teams to drive change as appropriate to ensure continuous user experience improvement
  • Identify any issues as they arise that impact development or delivery and produce action plans
  • Maintain a full overview of programme performance against objectives and produce regular updates for senior stakeholders to report to the Board CSR Committee. This should include successes, but also action plans against issues as they become apparent
  • Support senior stakeholders in drafting proposals for new activity for the Board CSR Committee
  • Manage all Shotgun spend, ensuring that it is within budget and maintain budget reporting
  • Experience in a role with responsibility for campaigns or project delivery
  • Stakeholder management and ability to work in a matrix structure
  • Adaptability and ability to work in a fast paced environment
  • Communications skills; ability to influence senior stakeholders
  • An analytical mindset and ability to think laterally around problems
  • Budget management ability
153

Email Marketing Consultant Adobe Campaign Resume Examples & Samples

  • Adobe Campaign (formerly Neolane) or other campaign management tools (2-3years)
  • Good understanding of XML
  • Good understanding of Javascript, HTML and CSS
  • Knowledge of CRM and Analytical systems
  • Excellent oral and written communications kills
  • Experience in customer focused targeting, segmentation techniques and marketing essential
154

Marketing Consultant Resume Examples & Samples

  • Strong desire to be in outside sales
  • Proficient in MS Word, Excel, and PowerPoint
  • Ability to overcome objections and retain a positive attitude
  • Working knowledge of new media, digital initiatives and social media required
  • Enjoys a fast paced environment with a desire to win
  • Must have a valid driver’s license, good driving record and your own vehicle
155

Customers & Channels Marketing Consultant Resume Examples & Samples

  • Prior marketing role with a Communications, Media and Technology company
  • Marketing Communications – Communications Strategy development, Digital Marketing, Social Media Strategy & Execution, Campaign Planning and Management and/or Marketing Operations
  • Advising clients on digital marketing and omni-channel segmentation and operating models
  • Product Marketing, solution value proposition development
  • Brand strategy and/or brand management
  • Familiarity with brand and campaign performance measurement, market research and/or customer insights/voice of the customer measurement
156

Marketing Consultant Resume Examples & Samples

  • BA/BS Degree in related field with 1-2 yrs work experience in marketing function
  • College graduate required. Must be self-motivated, able to work under tight deadlines in a fast-paced environment and handle various projects at once. Must have excellent organizational skills. Must have excellent English oral and written communications skills
  • Must be able to communicate cross-functionally with different groups and levels within the organization
157

Marketing Consultant Resume Examples & Samples

  • This role will be responsible for multi-product marketing including Life, Dental, Disability, Critical Illness, Accident and other MetLife insurance products and services
  • Partner with an Implementation team, internal SMEs to identify and execute on marketing campaign strategies that will drive consumer acceptance and purchase of employee-paid insurance programs
  • Collaborates with employer groups and internal marketing partners to develop, customer specific, employee-focused communications materials for targeted marketing campaigns
  • Leads customer-facing communications conversations, when needed
  • Proactively provide feedback to the Product Marketing team to continue to build on marketing assets that add value for our customers and help drive participation
  • Develops and maintains weekly status reports for internal partners
  • Partner with legal and compliance in the development and deployment of customer specific communication materials
  • Act as liaison to other internal marketers for multi-product communications
  • Unwavering commitment to quality and meeting customer deadlines
  • Provides regular updates to business partners on progress vs. objectives
  • Resolve project obstacles effectively by making timely decisions and/or negotiating with internal/external partners to arrive at a mutually agreeable outcome
  • Coordinate production and monitor quality control of marketing campaigns with internal/external production teams
  • Monitor quality control and results all executed marketing campaigns
  • 3+ years Marketing experience; 3+ years project and/or account management; 1+ years working for ad agency
  • Bachelor’s Degree in Marketing, Business or Communications is highly desired
  • A demonstrated ability in financial services/insurance marketing
  • Proven ability to work independently and in a team setting
  • Outstanding project management skills and ability to deliver projects on schedule
  • Excellent analytic skills and attention to detail
  • Strong communications skills, both verbal and written are required
  • Ability to partner and negotiate with internal/external partners; ability to facilitate workflow
  • Advanced knowledge of Microsoft Word, Excel and PowerPoint are necessary
  • Ability to continuously reprioritize and reset expectations
  • Advanced knowledge of Microsoft Word and PowerPoint are necessary
  • Moderate experience with InDesign and Photoshop a plus
158

AVP Marketing Consultant Resume Examples & Samples

  • Management of campaign initiatives calendars, corresponding materials and timelines
  • Day-to-day management of Worksite direct mail campaigns
  • Development and activities to support advisor adoption of retirement plan marketing resources
  • Lead efforts to procure and manage content across multiple mediums
  • Contributing to marketing strategy development for Worksite participant adoption
  • Contributing to Worksite digital/social media strategy development and delivery
  • Marketing content development including Internal collaboration with design/copywriting teams
  • Managing the compliance approval process for campaigns and materials
  • Bachelor’s degree with a focus in Marketing, Communications, or related field
  • Minimum of 7-10 years of experience in Marketing
  • Strong skills in campaign development, execution and segmentation
  • 5+ years with marketing project management, and experience with managing multiple projects simultaneously
  • Knowledgeable in digital and social media marketing, and must have aptitude to learn new and upcoming digital and social media strategies
  • Strong communication skills (both written and oral) with ability to present to customers and internal executives
  • Advanced knowledge of the Microsoft Office product suite (Word, PowerPoint, Excel) and publishing software
  • Knowledge of CRM and Campaign Management Software
  • Prior financial services experience with knowledge of the retirement plan business
159

Product Marketing Consultant Resume Examples & Samples

  • Develop a deep understanding of displays and peripherals business, goals, and KPIs
  • Work with product teams to develop clear, compelling, customer-centric messaging
  • Own and manage timelines to ensure on time delivery, seek out process improvement
  • Serve as a brand champion –developing & reviewing content to ensure it is on-message
  • Integrate key messaging into the larger commercial marketing campaigns & deliver insights
  • Ensure assets are kept up-to-date over time as the product portfolio evolves
  • Pursue key initiatives to drive an integrated marketing strategy for displays & CP
160

Temporary Marketing Consultant Resume Examples & Samples

  • Develop campaign strategies and plans tied to key subscription goals
  • Identify areas for optimization and increased conversion
  • Test, test and test again
  • Define audience segmentation recommendations
  • Develop marketing briefs to drive creative development
  • Coordinate with analytics, creative services and Product Management
  • Develop packaging and merchandising recommendations and positioning
  • Report on program results and progress against goals and targets
  • Plan and execute in-market campaigns
  • Oversee Marketing Communications to sales team, including weekly updates, regular meeting attendance, and inventory monitoring
  • Define and manage annual budgets
  • Identify and manage program/operational risks
  • B2C & B2B Lead generation and marketing
  • Subscription marketing
  • Customer retention
  • Strong understanding of Direct Marketing metrics and the associated processes involved with monitoring and managing program effectiveness, including experience launching test programs and leveraging information to enhance strategic or tactical approaches
  • Email and digital marketing
  • Experience with developing highly functional teams that consistently overcome obstacles and achieve goals
  • Deep collaboration skills, particularly with colleagues from other internal departments that need to contribute to program development, and/or execution
  • Negotiating and managing external vendors
  • Ability to communicate ideas and strategies at a high level for cross-team buy-in
  • Good sense of end-user experience; keeps the customer perspective top of mind
  • Comfortable working in a fast-paced, dynamic environment
  • Exceptional team work and relationship management skills
  • Highly motivated to think creatively and stimulate innovative ideas
  • Can find the minimally viable option to get to market faster
  • Results focused
  • Positive attitude, proactive mentality, responsive and strong work ethic
  • Fluency with Microsoft PowerPoint, Word and Excel
  • Strong ability to organize and coordinate multiple tasks and communicate information in a timely fashion with an appropriate sense of urgency—across a bicoastal team
  • Ability to execute programs on time and on budget
  • Ability to travel once per quarter
161

Marketing Consultant for Purity Plus Division Resume Examples & Samples

  • Identify opportunities to acquire additional business from new and existing customer base
  • Cold call key decision makers to set appointments for the sales team
  • Sustain activity levels; calls, appointments, and CRM database updates
  • Gather data and actively listen to existing clients by using consultative methods to fully understand their business, uncover their problems, and identify impact areas
  • Complete associated paperwork following each customer contact in a timely, accurate, and legible manner to ensure all details of the transaction are completed according to approved and standardized procedures
  • Report daily activity, including contact information, appointments set, follow-ups, etc
  • BS/BA degree in business or related field preferred
  • Sharp communication and people skills
  • Competitive nature
  • Resiliencency and a can-do attitude
  • A drive to push yourself
  • Enthusiasm and energy
162

Marketing Consultant Resume Examples & Samples

  • Maintain client relationships for a sizeable book of business in a wide variety of segments
  • Work to find solutions to client issues that also strengthen partner relationships
  • Partner with Search Marketing Analysts to strongly represent SEM / SEO analysis
  • Consistently work with Sales, Product Management, and Client Services Managers to ensure highest level of client and partner satisfaction
163

Digital & Channel Marketing Consultant Resume Examples & Samples

  • Solid knowledge of HTML
  • PhotoShop skills
  • Experience posting and curating across social platforms
  • Experience with Cinchcast or similar webinar platforms
  • A bachelor's degree is required
164

Marketing Consultant Resume Examples & Samples

  • Responsible for ongoing review of My Verizon and self serve functions to identify areas of improvement and drive those to implementation through effective evaluation and communication of the opportunity
  • Review customer feedback on daily basis for self serve functions
  • Monitor performance/health of applications via Web Reports, Site Catalyst and other performance tools to quickly identify trouble spots
  • Research/vet enhancement opportunities with multiple stakeholders Customer Service, (business owners, IT, Legal)
  • Write up requirements via CR or coordinate enhancement with other teams (Support, colleagues working on project level enhancements)
  • Track and report on enhancement metrics (conversion and/or traffic increase, reduced Call In volume, etc.)
165

Email Marketing Consultant Resume Examples & Samples

  • Creates, coordinates, and deploys e-mail campaigns and surveys utilizing dynamic content
  • Manages the html coding and data file setup for all company email campaigns
  • Evaluates email campaigns in order to optimize performance
  • Manages marketing vendors including negotiating pricing and coordinating the vendor’s
  • Bachelor’s degree in a related field and 3+ years of marketing experience required, or an
  • E-mail, B2B and B2C marketing experience strongly preferred
  • Experience with email marketing tools/providers and CRM software preferred
  • Knowledge of marketing principles and practices
  • Business writing skills
  • Public-speaking and presentation skills
166

Senior Marketing Consultant Resume Examples & Samples

  • Implements programs and works closely with management to plan and design campaign analytical approaches that include, but are not limited to, implementation of test, control, and holdout methodologies via a campaign management platform
  • Interacts with vendors and agencies to coordinate the integration of various data sources
  • Compiles marketing, customer, and campaign tracking data into regular reports used to aid leadership decisions and assist with the strategic allocation of resources
  • Participates in the research and procurement of various marketing leads, lists, and contacts for the purpose of furthering customer growth and profitability initiatives
  • Calculates basic figures and amounts such as discounts, interest, commissions, proportions, and percentages
  • Reads, analyzes, and interprets general business periodicals, professional journals, technical procedures, and manuals
  • Writes detailed reports, business correspondences, and procedure manuals
  • Ability to meet attendance and storm duty requirements
  • High School Grad / GED
  • Microsoft Office Suite
  • Analytical skills:Proficient
  • Bachelor's or Equivalent Experience
  • Experience:5+ years
167

Marketing Consultant Resume Examples & Samples

  • Demonstrated project management skills are required. An ability to turn data into insights and recommendations is critical. The ideal candidate will have the ability to think analytically (to mine the data), creatively (to develop program ideas), and strategically (to deliver business results for our clients)
  • Experience in campaign management is equally critical. Campaign design, audience selection, use of model scores, cell code creation, control group set up, test and learn designs, list pull processes, file layout creation, data processing and appends and campaign reporting prep is a must. The ideal candidate will be able to assist in coordinating large scale campaigns and all data needs for reporting between vendor partners and TeleTech Consulting
  • Analytic thinker with a proven ability to interpret analytic output and translate data into insights and marketing recommendations
  • Campaign management professional with a proven ability to project manage complex campaigns. (5-8 years of hands-on experience managing direct marketing programs)
  • Well-spoken and outgoing as he/she will need to build relationships with clients, internal teams and vendor partners
  • Experience in conducting database analytics / data-driven marketing with solid understanding of CRM concepts and practices
  • Experience working with large-scale customer databases
  • Experience working with and applying predictive analytics
  • Understand data requirements for campaign reporting and post program analysis
  • Strong attention to detail and excellent verbal and written communication skills
  • Comfortable working in a team-oriented, deadline-driven environment
  • Superior proficiency with Excel and Powerpoint
  • Proficiency with SharePoint a plus
168

Senior Marketing Consultant Resume Examples & Samples

  • Demonstrated successful previous marketing-communications experience or training where preparation of written materials and coordination of high visibility client and promotional events have been completed
  • Demonstrated excellent verbal, presentation and written communication skills with ability to convey information to internal and external customers in a clear, focused and concise manner. Effectively interacts and communicates with all levels of staff and management. Will be expected to provide examples of written work such as correspondence, reports, etc. Demonstrated use of strong listening, communication techniques and presentation software
  • Proven experience coordinating multiple projects/assignments simultaneously and completing assigned tasks accurately and on a timely basis. Must demonstrate strong attention to detail with excellent organizational skills. Expected to cite examples of organization and time management methods used to manage or prioritize workload demands. Must demonstrate project management experience in planning, executing and maintaining a project from start to finish
  • Proven strong quantitative and analytical skills, including demonstrated experience identifying, defining and resolving complex problems, and collecting or interpreting data to establish facts and draw valid conclusions to provide effective resolutions. Proven experience with sound and independent decision-making and initiative skills when dealing with multiple alternatives. Demonstrated ability to conceptualize and apply new methodologies
  • Proven experience and proficiency assessing, analyzing, writing and communicating business requirements/
  • Demonstrated experience working effectively within a team. Must provide examples of motivating co-workers in difficult situations. Must provide examples from work experience of going above and beyond the call of duty to assist team members
  • Demonstrated experience in customer service or client management. This would include identifying client problems/issues, providing and initiating effective resolutions
  • Demonstrated experience maintaining a calm and professional demeanor when handling stressful situations. Must provide examples of handling difficult situations effectively while maintaining high volumes of work
  • Demonstrated ability to handle and maintain confidential information
  • Excellent writing and copy editing skills, especially with complex financial concepts
  • Proficient in word processing, presentation software and spreadsheet applications with ability to create charts, graphs and reports
  • Working knowledge of database applications with demonstrated experience creating and writing reports
169

Marketing Consultant Resume Examples & Samples

  • Provide consultation on one-to-one communication development, best practices, and optimization efforts for existing clients. Examples include
  • Develop a shared vision (among the client and internal teams) for evolving the client program
  • Define the strategic vision and objectives for the Services team in a Program Charter/Roadmap
  • Working with others to articulate execution of plan
  • Measuring effectiveness of recommendations
  • Input to project schedules for client projects
  • Interface with numerous internal groups to deliver service to clients (Sales, Project/Program Management, Design Services, Deliverability Services, Product Management, etc.)
  • Contribute to intellectual capital and best practices on email, SMS, Social Media, interactive, and direct marketing
  • Client presentations, on-site work-sessions, and correspondences
  • Work with the Account Director to maintain a clear understanding of client stakeholders, their roles in the organization, and their sphere of influence
  • Maintain professional and productive rapport with key stakeholders (line level and executive)
  • Develop relationships with progressively more Influential stakeholders
  • Participate in recruiting efforts and make hire recommendations
  • Conscience of budget, utilization, forecasts and services margins
  • Actively participate in the Marketing Consultancy practice
  • Facilitate and contribute to the Quarterly Business Review
170

Product Marketing Consultant Resume Examples & Samples

  • This position is responsible for actively managing multiple time-sensitive programs across cross-functional teams and Business Units simultaneously; proactively solving issues and initiating improvements. Build strong cross-functional partnerships at multiple levels within the company - product management, engineering, technology, marketing, sales, legal, finance, business units and customer service. Provide leadership and facilitate the work of cross-functional program teams through regular meetings, agenda, and progress reports
  • These programs contain complex activities that may span functions, organizations and geographic regions. Will also establish and drive project/program teams to identify and resolve risks and issues that arise during a program’s execution and effectively communicate to teams and senior management
  • Additional responsibilities include, but are not limited to, the following
  • Bachelor’s degree (Business or Technical field). Master’s degree in project management preferred
  • An understanding of the marketing landscape and basic marketing principles; sales enablement and marketing mediums
  • 2+ years project management experience required
  • Strong knowledge of Program Management & Project Management practices
  • Excellent communication skills. Capable of assimilating a broad range of project inputs, and clearly and distinctly communicate overall project status tailored to a variety of audiences, including executive management
  • Demonstrates sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work and yield in a manner that exceeds expectations
  • Must be able to adapt quickly to change in a fast paced environment
  • 2+ years marketing experience a plus
171

Marketing Consultant Resume Examples & Samples

  • Work externally with Agency partners to manage creative approvals for brand campaigns
  • Responsible for Paid Search campaigns – development, ad copy and approvals, and performance tracking
  • Track brand campaign performance through detailed reporting, and regularly report out to Brand Management and other key stakeholders
  • Serve as liaison between product marketing managers and creative agencies to help develop product campaigns. Includes facilitating creative feedback, setting KPIs, tracking performance and working with product campaign managers to develop recommendations
  • Build collaborative relationships with Marketing, Product, Distribution, Finance, Compliance, and Legal
  • 2-3 years of prior marketing experience
  • Branding and/or marketing campaign experience preferred
  • Paid Search/Digital Display experience preferred
  • Ability to work in a fast-paced environment and manage multiple projects at once
  • Ability to think strategically, analyze data, and apply creative problem-solving skills
  • Strong project management skills and extremely organized
  • Ability to work with all levels of management
172

Marketing Consultant Resume Examples & Samples

  • Training – Train key personnel at participating dealers to operate the system in a successful and effective manor
  • Support – Monitor and analyse dealers’ performance to identify trends and communicate them to dealers and the OEM Field Team, offering corrective advice where required
  • Generate reports and provide analytical insights
  • Record any customer requirements, product developments and detail any reported issues
  • Submit any reported issues to the Product Support Team, monitor items through resolution and communicate the successful outcome to the originator
  • Develop highly productive working relationships within the Programme Management Team
  • Develop highly productive working relationships with participating dealership personnel, nurturing them to become advocates of the system
  • Understand the scope and financial profile of the OEM contract
  • Attend internal Product Support Team meetings to review operational items
  • Identify and pass on potential business development opportunities
  • Operational Procedures
  • Ensure individual targets and objectives are achieved
  • Maintain a personal development plan
  • Update own skills and knowledge sets
  • Complete supporting administration
  • Ensure that all activities are undertaken and controlled in accordance with the Quality Management System (QMS)
  • Maintain Key Performance Indicators (KPI’s) to measure performance and demonstrate continual improvement
  • Relationships/Contacts
  • Senior Contract Manager and Assistant Contract Manager– for client, customer and commercial items
173

Marketing Consultant / Devlp Mgr Resume Examples & Samples

  • Provide management with suggestions for improving volume, market share and price levels with key distributors
  • Develop and deliver customer presentations that articulate the value proposition of DF CP
  • Develop and grow the DF CP business within the assigned Distributor market. To include but not be limited to, data organization/improvement, sales promotions and joint sales calls with distributors and on-site work with specific distributors
  • Utilize a disciplined sales process to include target account planning, accurate forecasting, opportunity and pipeline development/management
  • Develop a sales plan that identifies and prioritizes opportunities to drive market share and revenue growth through all distributor markets
  • 3+ years experience in sales and marketing of (industrial/construction) products
174

Marketing Consultant Resume Examples & Samples

  • Project management of marketing campaigns, working with both external agencies and internal
  • Previous professional experience in a marketing or agency role
  • Experience in leading and/or working with external agencies
  • Experience of business to business marketing with premium brands ideally in worldwide
  • University degree with specialism in Marketing or design
  • Experience of working with creative and design teams
  • Proven ability to manage projects
  • Success in developing strong working relationships across many layers of the organisation,
175

Regional Marketing Consultant Resume Examples & Samples

  • Consult with Allstate Agents in both individual and group settings
  • Show Allstate Agents how to leverage national and local marketing programs and processes
  • Present regularly at field meetings and educational workshops
  • Independently manage projects and ongoing programs
  • Assist with development and execution of marketing plan in line with team strategies
  • Review existing processes and make recommendations for process improvement
  • Participate on internal cross-functional teams targeting specific business goals and projects – may include project and team leadership opportunities
  • Proven ability to manage projects and drive results with limited oversight
  • Exceptional presentation skills; ability to develop and deliver presentations tailored to your audience in a compelling and professional manner
  • Negotiation and interpersonal skills
  • Intermediate experience using Microsoft Suite, especially Excel and PowerPoint
  • 2-5 years of Marketing experience, or equivalent experience in Project Management, Consulting, or Communications
  • Bachelor’s degree required: Marketing concentration recommended
176

Marketing Consultant Resume Examples & Samples

  • Generate revenue for the station and meet monthly goals through effective outside sales techniques, inclusive of making outside sales calls, prospecting and lead generation
  • Present marketing/advertising ideas to area businesses
  • Be an expert Marketing Consultant by facilitating and promoting sales of station products to local advertisers
  • Attain budgeted revenue goals by maintaining effective customer pipeline, successful close ratio, solid client relationships and service
177

Marketing Consultant Resume Examples & Samples

  • 2-4 years of B2B social/online/search/digital media experience for software IT
  • Strengths: execution, attention to detail, organization
  • Great communication skills (verbally and written), ability to present ideas well in meetings and convey plans
  • Experience with programs such as Eloqua, Salesforce, Omniture, reporting tools is a plus
  • Proficiency in Excel , building robust reports
  • Good team player, collaborating with several different marketing teams across the organization and outside the company (agencies)
  • Self-starter, quick learner, self-motivated that can run programs with less supervision
  • Can balance multiple projects at once with multiple stakeholders
  • Lifelong Learner
  • Previous agency experience is a plusEEO Employer
178

Marketing Consultant Resume Examples & Samples

  • Marketing Planning and Consultation: Meets with internal clients including operations managers and directors and in some cases, physicians to understand business goals and creates a comprehensive marketing strategy which may include print advertising, social media, promotions, events, point of sale enhancement and development of relative content through articles, infographics, etc. Works within and manages to an assigned budget. Presents plan to clients and adjusts based on input, budget, market changes and target goals. Provides ROI to reinforce and support decisions
  • Coordinating and Planning Events:Responsible for all event details including logistics, promotion and development of event timeline; includes working with internal client to determine content, advertising and promotions to drive attendance. Keeps key stakeholders informed of progress and involved in the event planning
  • Manages Communications to Strengthen Brand:Assures all communications adhere to the DMG brand policies. Identifies and promotes a certain 'patient experience' that is consistent with our overall strategy
  • Evaluates Marketing Impact: Monitors and measures the effectiveness of advertising and marketing programs and makes recommendations to further efforts in attainment of goals. Identifies the key metrics that will drive decisions and aid in evaluation of actual to projected ROI
  • Understands Market Migration and Utilization: Utilizes marketing research to gather information on market preferences, decisions, segments to drive tactics that meet customer needs and wants. May purchase or develop surveys, focus groups, or benchmark data to build market intelligence. Understands delivery of healthcare from the medical and retail side and stays current on new procedures and techniques that may enhance revenue stream. Assures market intelligence is shared in a timely manner with senior management and other relevant stakeholders
  • Performs all other duties/responsibilities as assigned
  • Analytical Thinking: Ability to analyze information, compare, contrast, trend data and draw conclusions
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Oral Communication: Listens openly and clearly conveys messages and information, using various aides
  • Written Communication and Comprehension: Writes clearly using appropriate grammar, symbols, and medical terminology. Able to decipher and comprehend documentation of others, and is able to read complex research results
  • Creativity: Ability to generate ideas and solutions to routine challenges and new ventures
  • Team Work: Works effectively with team members to accomplish objectives and goals. Can also take initiative and work autonomously
  • Multi-tasking: Able to properly perform multiple duties at once
  • Resilience: Effectively manages stress in a fast-paced setting
  • Leadership: Appropriately optimistic and inspiring. Willingness to lead, take charge, and offer opinions and direction
  • Prefer a minimum of 5-8 years of marketing experience. Healthcare marketing experience is preferred but not necessary. Desire demonstrated experience in planning and ROI for marketing and advertising program effectiveness
179

Product Marketing Consultant Resume Examples & Samples

  • Develop product positioning and messaging that differentiates products in the market
  • Communicate the value proposition of the products to sales and help develop the sales assets that support the selling process of your products
  • Plan the launch of new products and updates and manage the cross-functional implementation of the plan
  • Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Develop the strategy and manage product marketing programs that drive demand for your products
  • Manage cross-portfolio initiatives, programs, projects and vendors as needed
180

Marketing Consultant Resume Examples & Samples

  • Bachelor’s degree in Marketing. MBA preferred
  • 7-10 years of marketing experience with a proven track record in B to C marketing and the development of fully integrated marketing plans (advertising, promotions, digital/social, direct mail, etc.)
  • Proven strategic experience and acumen
  • Ability to develop and manage projects from the ground-up; from inception to execution
  • Comfortable with ambiguity, flexibility, and able to function well in a fast-paced marketing environment
  • Relationship management skills-and the ability to engage and work with people cross-functionally
  • Understanding of marketing metrics and program measurement
  • Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline to achieve company growth/retention goals
  • Prior health insurance or related industry (medical, dental, hospital, etc.) experience
  • Experience in multicultural marketing
  • Strong attention to detail and managing/prioritizing diverse projects
  • Leadership/people management experience
181

Senior Marketing Consultant Resume Examples & Samples

  • Creating sales and marketing collateral including brochures, presentations, and website material
  • Developing, implementing, and reporting on marketing communication plans and strategies
  • Assisting with all steps of writing projects, from information gathering to content development, review, editing, design, compliance, proofreading, and final publication
  • Crafting sales and marketing materials and tools to ensure clear, concise information is shared in a timely manner to key internal and external stakeholders
  • Researching and gathering information needed to create collateral about complex subjects
  • Managing portfolio of materials to ensure that standard versions of key collateral are available, current, and aligned with products and messages
  • Ensuring delivery of a cohesive and comprehensive marketing message
  • Assisting in creating digital materials and enhancing digital presence
  • Assisting in managing outside agencies
  • Undergraduate college degree in business/marketing, communications, public relations, or related field of study, or a relevant combination of education and experience
  • Four to five years of experience in marketing or public relations
  • Excellent writing skills and experience writing snappy sales and marketing collateral
  • Excellent verbal and interpersonal skills with demonstrated record as a self-starter and team player
  • Experience in sales writing and development and project management
  • Expertise with use of Microsoft Office
  • Proficiency with HTML preferred
  • Advanced creativity and flexibility
  • Proven ability to succeed in a fast-paced, high-stress environment and deal with multiple projects and deadlines
  • Grace under pressure and a sense of humor
182

AIG Life-marketing Consultant FTC Resume Examples & Samples

  • Assist in the development, implementation and measurement of the business’s marketing, communications strategy and activity
  • Create, deliver and monitor effective content-led marketing, communication items and material focused on key messages promoting AIG Life’s products, underwriting and service proposition to target audiences
  • Assist in the maintenance of existing marketing material, to ensure it is current and relevant for the needs of the business
  • Maintain efficient and effective relationships with internal stakeholders as well as the sales teams to deliver marketing items and support which the sales teams find useful and beneficial
  • Experience of Word, Excel, Powerpoint, Project, Outlook essential
  • Excellent written and verbal communication skills – able to interpret and produce written communications for all levels
  • An effective and well-presented communicator both verbally and in writing
  • An innovator who will thrive in a pressurised and dynamic environment and who embraces change
  • Relevant experience in marketing communications
  • Knowledge / experience of the financial services / financial adviser market preferred
183

Marketing Consultant Resume Examples & Samples

  • Experienced customer centric marketer with digital experience
  • Ability to manage projects across multiple products
  • Innovative, creative thinker able to work under own initiative to develop new engagement platforms
  • Research and analytics skills
  • Used to working in team and managing stakeholders and demonstration of industry expertise
  • Strong communication skills, commercial awareness are essential
  • Good self-esteem, confidence and flexibility
  • Strong knowledge of all digital marketing channels and their current role in media consumption
184

Senior Industry Marketing Consultant Resume Examples & Samples

  • Provides business/industry domain support to lead the development of messaging and positioning
  • Develops and maintains relationships with influential thought leaders, analysts, consultants and partners to support awareness activities
  • Expected to drive thought leadership activities including articles, whitepapers, blogs, speaking engagements and involvement with key 3rd party organizations and SAS event marketing
  • Understands the emerging trends in the target markets and drives the creation of key messages and stories to support decision makers and users
  • Serves as primary spokesperson for external audiences in area of responsibility
  • Supports sales enablement and practice teams through customer engagements and consulting
  • Can identify existing and emerging industry trends and can articulate SAS’ position regarding these trends and issues
  • Participates with marketing leadership to identify and establish objectives and goals to reach objectives in area of responsibility
  • Builds credibility and trusted advisor relationships with outside parties
  • Identifies competitor advances in the market and can work with internal parties to drive competitive approaches/responses
  • Active member within key industry associations, societies, groups, etc
  • Fifteen years of domain experience in Retail/CPG software markets in US or EMEA regions
  • Deep knowledge of Marketing, Merchandising and Supply Chain best pratices is required
  • Must possess strong understanding of Retail/CPG operations, processes, challenges and opportunities
  • Strong preference for published articles demonstrating subject matter expertise and external event speaking/presentation experience
  • Ideal candidate should have previous marketing role in major retail/CPG software or analytics services vendor
185

Field Marketing Consultant Resume Examples & Samples

  • Establish strong relationships cross functionally and with sales team members
  • Strategy and execution of industry event
  • Strategy and execution of digital marketing program
  • Strategy and execution of account based marketing program
186

Marketing Consultant Resume Examples & Samples

  • Responsible for developing, implementing and evaluating marketing strategies and plans that drive membership retention
  • Utilizes a full spectrum of tools and tactics to create a path for the member to understand what he/she has purchased, how he/she can utilize their plan and inform, educate and delight the member so that they will want to remain a BSC member. Responsible for working with multiple business units to align on campaigns and messaging, secure assets and tagging/tracking codes, and report performance
  • Leads and manages the delivery of projects with internal and external stakeholders consistent with marketing strategy and plans to meet business objectives and goals
  • May take on a traffic role with the creative department to ensure projects are adequately staff and milestone dates are met
  • Develops specialized project plans and steps to execute marketing strategies including establishing performance metrics, preparing creative briefs, estimating costs, time schedules, resource allocation, production schedules
  • Identifies member as well as lapsed member insights that result in new and creative marketing and communication strategies and tactics with unique messaging, positioning, and media to maximize retention efforts
  • Drives successful implementation including approving all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables / milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholders
  • Analyzes and synthesizes results from large marketing initiatives, campaigns, and programs in developing compelling and unique value propositions and messages; shares findings with management, team members and stakeholders; and recommends actions based on findings. May include working with an analyst to develop hypotheses and outline data specifications
  • Works with departmental analysts in monitoring, analyzing, and regularly reporting on program/campaign performance. Uses data to continually refine retention efforts, improve results and achieve goals
  • 4-year degree from an accredited university in business administration or related major. Advance degree preferred
  • 5+ years of relevant professional experience in lifecycle marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
  • 2+ years of experience and working knowledge of health insurance products, services and their financial drivers. Experience with B2C lead generation programs a plus
  • Exceptional written, verbal, and presentation communications skills, with the ability to clearly communicate recommendations, vision, and complex subjects
  • Must be proficient in articulating business insights and interpreting data. Ability to distill complex business scenarios and opportunities/challenges into actionable marketing plans
  • Knowledge of advanced health insurance marketing principles, practices and techniques including marketing analysis and research tools is a plus
  • Ability to independently evaluate marketing plans and processes and recommend process improvements
  • Excellent interpersonal, negotiation and communication (verbal and written) skills
  • Excellent cross-functional team, project and organizational leadership skills with attention to details
  • Ability to multitask with multiple deadlines and/or milestone requirements
  • Strong analytical and quantitative skills with ability to use advanced features of Excel and Word
  • Proficiency in PowerPoint a plus
187

Executive Marketing Consultant Resume Examples & Samples

  • Develops short- and long- term goals and plans to achieve premium and policy growth goals as well as monitoring and effectively manage commission rates to corporate goals
  • Develops, secures approval of, and administers an operating budget for attainment of agreed upon goals in accordance with approved plans
  • Expands products and sales and service efforts into current and new territories to positively enhance growth, retention of current customers and impact profitability of Company
  • Assists other Assurant Flood Solutions representatives with sales calls and services as needed
  • Responsible for premium and policy growth in defined territory. Implementation of business plan, documentation, and monitoring of an ongoing sales and quality service program for assigned accounts. Ensures compliance with regulatory agency guidelines and standards
  • Serves as a resource to others in the resolution of complex problems and issues
  • Understands financial trends and fluctuations with assigned territory and clearly communicates issues to assigned accounts. Acts as a consultant with other business units with Assurant
  • Decisions may include devising strategies to be presented to management that focus on account relationships and increased margins. The individual in this position will make decisions regarding day-to-day activities of the territory
  • Evaluate monthly, quarterly and annual production of assigned territory. Take corrective action as needed to achieve corporate goals
  • Participates on committees and in programs related to the flood insurance industry
  • Serves as liaison with other organizational components; establishes and maintains the working rapport necessary to develop cooperation and effectively integrate area services into the company’s overall business fulfillment system
  • Participate and or conducts training session for assigned accounts
  • Remains abreast of developments in the Flood insurance industry by pursuing a program of self-development and participating in professional organizations and attending trade shows
  • Prepares reports and analyses for area(s) of responsibility ensuring that they are complete, accurate and prepared on time. Reviews and interprets these in order to ascertain the extent to which goals are being attained. Takes corrective action as necessary
  • Performs other duties and responsibilities as directed by the immediate supervision
188

Marketing Consultant Manager Resume Examples & Samples

  • Scheduling, hiring, and training staff
  • Monitoring tour flow
  • Accurate computer entry and ability to track database inputting
  • Consistent phone etiquette
  • Handles all personnel decisions such as employment, training and terminations
  • Preparing weekly reports to send to corporate headquarters
  • Delegate duties to the welcome center staff
  • Oversee that all necessary responsibilities of the staff are being completed accurately and consistently
189

CBS & Telemundo Austin Marketing Consultant Resume Examples & Samples

  • Generate revenue for the station and meet monthly goals through effective outside sales techniques
  • Strong organizational, written, and presentation skills
  • Enjoy a fast paced environment with a desire to win
190

Multicultural Marketing Consultant Resume Examples & Samples

  • Contribute to the strategy and planning, creative development and execution of national integrated marketing communications targeted at a growing African-American consumer segment, which includes TV, radio, digital advertising, social media, sponsorships and website development
  • Contribute to the development of an AA consumer segment marketing communications strategy by collecting, analyzing and summarizing segment data and trends
  • Engage with a large cross-functional team, including outside agencies and internal Media, UX/Design, Regional Marketing, Corporate Relations and Legal/Compliance teams
  • Manage required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance
  • Assist with management of program budgets and provide monthly and quarterly budget forecasts to internal finance team
  • Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to marketing leadership and other business partners
  • Initiate ideas and actions on cross-functional teams
  • Work with solid level of independence on new or unfamiliar projects
  • Advanced organization and project/program/time management skills
  • Advanced experience using Microsoft suite and PowerPoint
  • Strong relationship, interpersonal and negotiation skills
  • Solid presentation development and delivery skills
  • Strong communication skills, both written and verbal; strong ability to write, copy, edit and judge creative
  • 2+ years of Marketing experience, preferably including Advertising/Marketing Agency experience
  • Bachelor’s degree required, advanced degree preferred: Marketing, Journalism or Communications concentration preferred
  • Must be highly motivated and a passionate team player
191

Marketing Consultant Resume Examples & Samples

  • Provide consultation on the development and improvement of client's marketing strategies via phone and email. (Please note that calls may be monitored or recorded for quality assurance purposes.)
  • Recognize strengths and weaknesses with client's current marketing campaigns
  • Exceptionally organized self-starter who can work independently, execute quickly and move to the next task
  • Strong interpersonal written and verbal communication skills
192

Marketing Consultant POS Measurement Home & Living Resume Examples & Samples

  • Build and maintain strong relationships with international clients
  • Assistance in contract negotiation, including renewals and upsell
  • Acquisition of prospective international clients
  • Analyzing, interpreting and presenting POS Tracking data to international clients including Top Management
  • Fair attendance and representing GfK at relevant industry events
  • Travelling to other countries on demand
193

Marketing Consultant Resume Examples & Samples

  • Driving engagement and retention of key audiences across various initiatives in our Humana At Home, Consumer Innovation, Humana Behavioral Health, Clinical Client Services businesses
  • Leading strategic and brand development efforts, and developing, executing, and managing integrated marketing communication plans across digital and traditional marketing channels
  • Ensuring all marketing is on-brand, consistent in voice and tonality, and optimized for search and user experience across all channels including Humana owned, Social, SEM, Display, Email, Mobile, Video, offline, etc
194

Marketing Consultant Senior Resume Examples & Samples

  • Works with service line directors and primary care executive leadership to plan marketing strategies
  • Develops and oversees strategic marketing communications plans to support marketing objectives
  • Oversees the execution of marketing tactics, which may include
  • Managing/directing advertising agencies to produce creative and media plans
  • Writing and editing copy for a variety of print, broadcast and online applications
  • Managing production of marketing communications materials
  • Managing outside vendors such as printers for materials completion
  • Assists in managing and evaluating paid search vendor and products
  • Ensures compliance with graphic brand identify standards
  • Develops and maintains marketing metrics for marketing department
  • Presents strategy proposals and plans to directors and senior leadership
  • Accepts other duties as assigned to promote the accomplishment of organizational goals
  • The employee is accountable to demonstrate proficiency for the skills outlined in the appropriate position skills list
  • The employee is accountable to maintain skill proficiency, including improvement where deemed necessary, and upgrading any additional or new skills on the appropriate position skills list
195

AIG Life Uk-marketing Consultant Resume Examples & Samples

  • Copywriting and proofreading of marketing material
  • Ensure all communications meet corporate, brand, compliance and legal standards as well as financial promotion rules and requirements
  • Experience of e-mail marketing tools, such as Eloqua, strongly preferred
  • Experience of copywriting and content-led marketing
  • Experience of website content management system tools
  • HTML/web development skills would be beneficial but are not essential
  • A proactive individual who shows initiative and takes responsibility for their own decisions
  • A good team-player who encourages feedback, and is able to delegate and seek help when appropriate
  • An analytical, problem-solver who is able to quickly and accurately identify key issues
  • A well-organised planner who will follow rules and procedures when appropriate
  • A professional and discreet operator focused on stakeholder needs
  • Relevant degree qualification
  • Experience of developing marketing material within financial services
196

Marketing Consultant Resume Examples & Samples

  • Develops strategic plans and execute within the marketing communications discipline for key initiatives within Global Construction & infrastructure. (Caterpillar medium to large core products and its services)
  • Strategies and execution may include researching customer buying behavior within these marketing segments: Road Construction, Quarry & Aggregates, Heavy Construction and Rental
  • Position leads large projects, works with sales / commercial team, global team, managing marketing / creative agencies
  • Manages the compliance of its own assignments and keeps up to date with new industry trends, customer engagement, and changing consumer technologies affecting the competitive environment
  • Partnering with Product Application Specialist team to deliver on NPI marketing plans, and ensure alignment with sales support and promotion plans
  • Working collaboratively with Commercial / Sales Team (Product Marketing Consultants) to support campaigns and ensure seamless go-to-market
  • Coordinating development of promotional video, photography, press releases
  • Coordinating all translations of core content through to publish
  • Working with enterprise process owners (cat.com, dealer.cat.com, translations, sales support materials,) to execute and publish content and deliverables
  • Developing SEO (Search Engine Optimization) strategy for GCI (Caterpillar medium to large core products and its services) to ensure optimal organic search
  • Managing associated budgets
  • Must communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations
  • Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences
  • Bachelor’s degree in Communications, Marketing, Business, or related field
  • 8+ years of industry or dealer experience out of which 4 years must be in marketing communications experience and expertise, including OEM product marketing experience
  • Solid written and verbal skills necessary. Experience writing product marketing and sales support content
  • Ability to work independently – to implement, execute, and meet deadlines
  • Strong organizational, planning and communication skills
  • Strong collaborator, ability to influence and align teams
  • Fluency in Japanese / Business English skills required
  • Previous experience on global projects / in global manufacturing company
  • Understanding of construction industry, machines and its customers
  • Experience with CRM software
  • Experience in Marketing Analytics
  • Experience working with dealers directly
  • Cat (or other OEM / Manufacture Marketing) field or dealer experience a plus
  • B2B Marketing / Creative Agency experience a plus
197

Digital Engagement / Marketing Consultant Resume Examples & Samples

  • Supporting the Group Head of Digital in the day-to-day operational management and functional capabilities of home.barclays
  • Driving the stewardship agenda across our digital channels
  • Working with stakeholders across all business units and regions to implement shared initiatives which provide a ‘best in class’ digital experience for our customers
  • Strong stakeholder management skills. Able to manage multiple complex stakeholder groups across different business lines and Geographies. Able to efficiently manage up, down and across peer group
  • Able to efficiently navigate complex process and procedures, able to overcome hurdles and barriers through leveraging their network of relationships and through escalation where appropriate
  • Strong analytical skills and highly numerate. Able to analyse, review and interpret web analytics using packages such as Adobe Analytics
  • In depth knowledge of web Content Management Systems, ideally experience with Adobe CQ5/AEM). Specifically, management and workflow processes, administration and publishing processes
  • Strong agency and supplier management skills
  • Strong understanding of Barclay’s systems, processes and organisation
  • Long-term experience working in a fast paced commercial environment
  • Extensive experience of working in a highly regulated industry, ideally financial services
  • Extensive experience of working a highly digital environment with specific knowledge of websites and mobile Apps
  • Articulate and able to engage with, and present to, audiences at all levels throughout the bank (up to MD)
  • Able to efficiently manage projects which involve coordination across all Barclays business lines and geographies
198

Marketing Consultant Resume Examples & Samples

  • 4 year degree in marketing related field
  • 2 yr experience in marketing, creative agency, or communications field
  • Prior real estate experience preferred
  • Proficiency in the use of Microsoft Office Suite and the ability to use internet based software
  • Strong presentation and public-speaking skills
  • Ability to follow direction and utilize critical thinking and problem solving skills are essential
  • Ability to deal with problems involving several variables
  • Ability to use basic office equipment
199

Marketing Consultant Resume Examples & Samples

  • Responsible for driving utilization of the B2B self-serve portal
  • Understand current portal capability as well as the functionality roadmap and act as the champion / evangelist for the self-serve portal – develop campaigns, programs, initiatives to portray a positive image and drive aggressive utilization goals
  • Develop go to market / communication plans for portal changes to ensure internal and external users understand what is changing
  • Develop materials to help internal stakeholders and external customers understand the value of the self-serve platform
  • Develop and execute the strategy to providing a personalized self-serve experience by market, vertical and customer
  • Responsible for driving utilization of the Business-to-Business self-serve portal
200

Trade Marketing Consultant Based in Resume Examples & Samples

  • Building excellent relationships with the managers and owners of various outlets and agree on placement of Point Of Sales materials (POSM)
  • Negotiating presence in the outlets and contract terms
  • Maintaining excellent knowledge and ensure appropriate coverage of the assigned territory
  • Continuously optimizing the journey plans as per selected key locations and their categorization
  • Ensuring availability and help customers achieve and maintain optimal stock levels of Philip Morris products
  • Securing products visibility using the POSM in maximal possible effective way following the objectives and company policies and procedures
  • Monitoring and reporting on tobacco industry trends
  • Communicating extensively with clients and the company's exclusive distributor
  • Submitting timely and accurate reports
  • Experience in trade, sales or merchandising in FMCG industry
  • Strong impact, influence and negotiations skills
  • Very good written and spoken English
  • Valid driving license and record of driving experience
201

Marketing Consultant Resume Examples & Samples

  • Competitive pay
  • Responsible for developing, implementing and managing prospect and member marketing materials that drive profitable membership growth
  • Plays a leadership role with sales teams, customer service, product development and other internal parties to develop integrated and multi-media marketing strategies targeted to prospects and members to drive profitable membership growth in accordance to the annual business plan
  • Analyzes and synthesizes results from large marketing initiatives, campaigns, and programs in developing compelling and unique value propositions and messages; shares findings with management, team members and stakeholders; and recommends actions based on findings
  • May provide direction, feedback and coaching to lower level marketing employees
  • Important information: This position is recruited for by a remote Kelly office, not your local Kelly branch. Please submit your resume to be considered for this position by pressing the “SUBMIT RESUME” button below. If you have questions about the position, you may contact the recruiter recruiting for this position (allg523@kellyservices.comor 312-543-6351), however, your resume should be uploaded via the “SUBMIT RESUME” button included within**