Consultant, Marketing Resume Samples

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SK
S Kshlerin
Skye
Kshlerin
9850 Turner Circle
Houston
TX
+1 (555) 246 1793
9850 Turner Circle
Houston
TX
Phone
p +1 (555) 246 1793
Experience Experience
01/2014 present
Dallas, TX
Senior Consultant, Marketing Analytics
Dallas, TX
Senior Consultant, Marketing Analytics
01/2014 present
Dallas, TX
Senior Consultant, Marketing Analytics
01/2014 present
  • Works closely with the CRM analytic and strategy teams, to guide work
  • Completely hands-on with work and ready to thrive and excel in a really challenging environment
  • Manages, scopes and plans projects with realistic goals, resources, actions and dates
  • Analyse qualitative and quantitative data to provide consultative insights that drive creativity and effectiveness
  • Statistical analysis of campaigns, and performance measurement with a focus on optimization
  • Conceptualize brand campaign measurement and optimization frameworks that help drive business impact and optimization of campaigns
  • Manages junior members of the team
09/2010 08/2013
Boston, MA
Consultant, Marketing
Boston, MA
Consultant, Marketing
09/2010 08/2013
Boston, MA
Consultant, Marketing
09/2010 08/2013
  • Devise and execute marketing campaigns and programs that deliver on the Choice Aggregation Services marketing strategy
  • Work with other Marketing Consultants at NAB and Broker Partnerships Marketing Teams on initiatives and joint events
  • Support the channel management process, inclusive of activities such as internal communications, capacity planning and training tools
  • Management and execution of merchant collateral and marketing campaigns to drive consideration and sales
  • Support the social media marketing strategy with a focus on content strategy and development
  • Provide written and/or electronic proposals to present to prospects/clients
  • Manage all execution of ATL/Digital and owned assets
02/2007 07/2010
Boston, MA
Consultant Marketing
Boston, MA
Consultant Marketing
02/2007 07/2010
Boston, MA
Consultant Marketing
02/2007 07/2010
  • Working with people
  • Motivated to work on routine as well as creative tasks
  • Learning and researching Creating and innovating
  • Deciding and initiating action
  • Adapting and responding to change
  • Persuading and influencing
  • Delivering results and meeting customer expectations
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Pepperdine University
Bachelor’s Degree in Business
Skills Skills
  • Develop analytic and reporting capability of the team
  • Enhance data quality for campaign execution & post campaign reporting
  • Dashboarding and visualization (e.g. Tableau)
  • Manage and motivate onshore and offshore analytics teams to ensure consistent high quality deliverables. Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
  • Able to scope, grow and manage client relationships and businesses
  • Manage senior clients and stakeholders
  • Conceptualize brand campaign measurement and optimization frameworks that help drive business impact and optimization of campaigns
  • Analyse qualitative and quantitative data to provide consultative insights that drive creativity and effectiveness
  • Statistics, A/B testing, multivariate testing
  • Partner and build relationships with account, media and strategy for the projects
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1

Consultant Marketing Resume Examples & Samples

  • Ability to work independently and deliver results with and without supervision
  • Highly creative
  • Good problem solving skills and ability to work in a fast paced environment to deliver results within deadlines
  • Ability to produce desired results on all the parameters of project delivery: quality, cost and time
  • Motivated to work on routine as well as creative tasks
  • Self driven with good negotiation skills
  • Ability to work as a team member
  • Must have zeal to take up challenges
  • Must be comfortable using social media platforms
2

Consultant, Marketing Customer Analytics Resume Examples & Samples

  • Creation, distribution, and presentation of analytics and business intelligence assets regarding business development opportunities across retail lines of business and areas of customer contact management
  • Marketing and Customer Contact Strategy Development
  • Partner to develop and provide recommendations on maximizing returns on marketing investments relative to business priorities
  • 7-10 years’ experience building analytical solutions for business partners
  • 7-10 years’ SQL programming experience with enterprise relational databases
  • 3-5 Years Experience with Data Visualization tools such as Spotfire, QlikView, Tableau
3

Consultant, Marketing Resume Examples & Samples

  • Devise and execute marketing campaigns and programs that deliver on the Choice Aggregation Services marketing strategy
  • Support the social media marketing strategy with a focus on content strategy and development
  • Manage agency relationships
  • Manage the Choice Aggregation research program
  • Management of website content and campaign pages
  • Provide support to the Marketing Manager as required
  • Actively promote Broker Partnerships to internal stakeholders and audiences
  • Work with other Marketing Consultants at NAB and Broker Partnerships Marketing Teams on initiatives and joint events
  • Represent Aggregation Marketing in relevant internal forums
4

Consultant, Marketing Campaigns Resume Examples & Samples

  • Collaborate with day to day manager and other team members to develop and implement Customer life-cycle management programs for personal banking customers, spanning on-boarding, utilisation, upsell and retention
  • Support marketing manager in identifying and driving program enhancements
  • Derive insights from previous activity & other sources of information (such as market and customer research, product houses) to translate into campaign strategy
  • Develop campaign plans and briefs, which facilitate operational planning, the creative development process (with creative agency), Campaign Specification Document (data brief) and mailhouse planning
  • Manage the production of all campaign elements, track campaign progress, continually optimise and lead the Post Implementation Review process
  • Manage budgets to ensure campaigns run with efficiency and invoices are processed on time
  • 7+ years strong experience in customer marketing disciplines, proficient in the use of all communication mediums
  • 5+ years strong experience in 'below the line' mediums – inclusive of direct mail, online and EDMs spanning design, implementation and evaluation
  • Solid experience and fully proficient in the use of all direct marketing channels – physical, electronic and mobile
  • Project Management experience, including resource and strong stakeholder management essential
  • Ability to convert marketing strategies and plans into tactical campaigns to achieve business outcomes
  • Experience in other utilities/telecommunications/banking industries – customer experience will be highly regarded
5

Consultant, Marketing Resume Examples & Samples

  • Intensive cold calling and appointment setting activity required
  • Develop, sell, and maintain strong relationships with clients
  • Provide written and/or electronic proposals to present to prospects/clients
  • Develop strategies and action steps required to exceed goals
  • Interact professionally with clients and staff
  • Monitor collections on accounts
  • Ability and understanding of broadcast and digital sales
  • Competence with standard business software and applicationsCollege degree
6

Consultant, Marketing Resume Examples & Samples

  • Development of product propositions for merchant products and take to market strategies
  • Brief and manage agencies (media, creative, Search and PR) and internal parties
  • Management and execution of merchant collateral and marketing campaigns to drive consideration and sales
  • Support the channel management process, inclusive of activities such as internal communications, capacity planning and training tools
  • Manage all execution of ATL/Digital and owned assets
  • 5+ years' experience in delivering end to end multi-channel campaigns - encompassing program design, creative development, production, budget management and optimisation
  • Exceptional project management and stakeholder management skills
  • Prior experience and in-depth knowledge of product, deposits, and payments would be highly advantageous
7

Consultant Marketing Resume Examples & Samples

  • National Diploma in Marketing Management or equivalent Business Management qualification
  • Experience in the management of a marketing budget
  • Marketing experience within the financial services industry
8

Senior Consultant, Marketing Analytics Resume Examples & Samples

  • Designs and interprets A/B and multivariate optimization tests
  • Website and campaign tracking
  • Statistical analysis of campaigns, and performance measurement with a focus on optimization
  • Client needs assessment and scoping, planning of projects and management of outputs
  • Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
  • Manages, scopes and plans projects with realistic goals, resources, actions and dates
  • Manages junior members of the team
  • Works closely with the CRM analytic and strategy teams, to guide work
  • 4 - 6 years of experience in marketing analytics, digital analytics preferred
  • Agency experience/ client service business preferred
  • Educational background in quantitative field
  • A Masters degree preferred
  • Web Analytics Tools (Google analytics, Omniture etc)
  • Dashboarding and visualization (e.g. Tableau)
  • SAS or SPSS
  • Statistics, A/B testing, multivariate testing
9

Consultant, Marketing Technology Services Resume Examples & Samples

  • Collaborate with client and agency stakeholders including Account Management, Customer Engagement Strategy and Analytics teams to identify, document and fulfill campaign requirements
  • Deploy email-marketing campaigns that utilize dynamic content, list segmentation, modeling, and scheduling processes
  • Interface with client and/or agency Creative teams to ensure content requirements are being met and content is available for email deployments
  • Ensure consumer files meet all quality standards and are delivered to vendors on time for campaign execution
  • Manage and update the client’s email deployment calendar for all email campaigns
  • Collaborate with Analytics to implement testing strategies and closely track campaign performance to determine if KPIs are being met
  • Interface regularly with our client’s Marketing Automation Platform and/or Email Service Provider vendors to ensure any issues are identified, resolved or escalated in a timely fashion to ensure campaign requirements are met on time
  • Work closely with Marketing Technology Services colleagues to continually formalize and expand the group’s offering
  • Maintain deep and recent knowledge of marketing technology vendors and platforms to continually demonstrate expertise in the category
10

Senior Consultant, Marketing Analytics Resume Examples & Samples

  • Manage senior clients and stakeholders
  • Conceptualize brand campaign measurement and optimization frameworks that help drive business impact and optimization of campaigns
  • Analyse qualitative and quantitative data to provide consultative insights that drive creativity and effectiveness
  • Manage and motivate onshore and offshore analytics teams to ensure consistent high quality deliverables. Directly responsible for all outputs (reporting, analyses, dashboards, tagging, etc)
  • Partner and build relationships with account, media and strategy for the projects
  • Drive a culture of testing and learning
  • Able to scope, grow and manage client relationships and businesses
  • 5-7 years of experience in marketing analytics, digital analytics with exposure to brand research preferred
  • Small agency experience/client service business preferred
  • Traditional and innovative research methods in the area of brand health
  • Offline and digital media data, web data and unstructured qualitative data
  • Web analytics tools such as Coremetrics, Omniture, Google Analytics
  • Social tools such as Radian6, Sysomos and some experience with social media analytics
  • Exposure to SAS/SQL/R, data mining
11

Senior Consultant, Marketing Analytics Resume Examples & Samples

  • Properly measure marketing ROI and make optimal investment, media mix and marketing strategy decisions
  • Report effectively on a regular basis to the business stakeholders with accuracy
  • Identify areas of test & learn opportunities to enhance marketing performance
  • Enhance data quality for campaign execution & post campaign reporting
  • Develop analytic and reporting capability of the team
  • Develop reporting that properly measure marketing ROI and communicate effectively to the business partners and stakeholders by understanding business goals, data infrastructure, attribution and measurable KPIs
  • Identify areas of test & learn opportunities to enhance marketing performance (such as via targeting, segmentation, optimal cadence, media mix, etc)
  • Execute learning agenda, conduct & lead analysis using proper modeling techniques
  • Represent business users in data governance to ensure data integrity for campaign & reporting
  • Bachelor’s degree in a quantitative degree
  • 8+ hands on experience of marketing analytics, in-depth knowledge of reporting, marketing KPIs, attribution and tracking
  • 10+ years of experience of independently analyzing large and complex data sets & in-depth knowledge of data infrastructure, various data platforms required for marketing analytics
  • Expert in using various statistical modeling techniques to improve marketing performance, such as targeting, segmentation and media mix
  • Working knowledge of multichannel marketing strategies, including direct mail, digital and other channels
  • Expert in MS Excel, SAS, R, or other databases/analytics tools. Working knowledge of UNIX, Hadoop & Oracle
  • Excellent communication skills both writing and oral; strong ability to communicate with non-technical business partners and stakeholders
  • Minimum five (5) years of related experience OR master's degree and minimum two (2) years of experience
  • Master's degree in business, public health or related preferred
12

Senior Consultant Marketing Prog Resume Examples & Samples

  • Manage the web marketing team and ensure that web marketing and our site delivers to our growth plans
  • Collaborate with senior members of the Marketing team to build and own the website strategy
  • Identify web solutions to address business problems and determine how to strategically handle launches or updates within the site to proactively provide plans and recommendations
  • Work with key constituents across the company to actively managing website projects to successful completion on time and on budget
  • Oversee budgets and analyze the effectiveness of website campaigns to determine ROI and prioritize resources
  • Analyze reports/analysis and complete updates on website performance and plan to optimize
  • Build and execute website Q/A processes to ensure flawless web page/project launches
  • Work effectively at all levels, across functions and geographies
  • 7+ years of B2B website experience
  • Experience with lead generation accountabilities and focusing on lead generation as a main KPI
  • Excellent project management/detailed oriented
  • Experience with AEM preferred
  • Ability to work among and drive projects across different departments
  • Ability to define and manage a budget
  • Experience doing A/B testing for key initiatives and pages
  • Experience running SEO projects
13

Consultant Marketing Resume Examples & Samples

  • Presenting and communicating information
  • Working with people
  • Adapting and responding to change
  • Learning and researching Creating and innovating
  • Persuading and influencing
  • Delivering results and meeting customer expectations
14

Consultant, Marketing Program Resume Examples & Samples

  • A minimum of three years in a marketing role, specifically interacting with customers
  • Proficiency in Microsoft Office products (Excel, Word, Powerpoint)
  • Demonstrated ability to make presentations to internal staff members and broader audiences as appropriate
  • Experience and knowledge of the execution and operational management of a marketing program
  • Strong analytical skills to contribute to hypothesis development and initial integration
  • Ability to meet project deadlines and manage to budget
  • Experience working with multiple stakeholders at various levels
  • Marketing communications writing background, with editing/proofreading skills and attention to detail
  • Ability to utilize data analytics to shape marketing and communications plan for increased success rates
  • Understanding of web-based communications to an online audience
  • Ability to handle multiple projects at one time
15

Consultant, Marketing & Customer Insights Resume Examples & Samples

  • Effectively manage research projects
  • Analyze data, write reports, and create/lead presentations
  • Oversee market research vendors
  • Interface with business partners and manage relationships
  • Organize and lead meetings/ conference calls with vendors and business partners
  • Interpret and synthesize competitive intelligence to create meaningful reports and presentations
  • Create of research plans/proposals
  • Analytic and critical thinking skills – ability to distill large amounts of data into strategic analysis and meaningful insights
  • Project coordination – ability to prioritize tasks and execute multiple projects simultaneously
  • Organizational skills -- good attention to detail; ability to multi-task
  • Writing skills – clear, concise and grammatically correct
  • Oral communication skills – can effectively lead meetings/host conference calls, deliver presentations
  • Math skills -- comfortable with numbers & business statistics
  • Strong interpersonal skills – good at building positive relationships, working with others and within teams
  • Self-starter – capable of working independently
  • Agility -- aptitude and willingness to develop new skills, take on new assignments and learn new information
  • Expertise with Excel, PowerPoint, survey software (i.e. Qualtrics, etc.) and SPSS/SAS or comparable analytic software
  • Familiarity with interpreting advanced statistical methods/techniques as well as generating/using/interpreting data cross-tabulations
  • Able to interpret raw data into meaningful insights
  • A minimum of 5 -7 years within the market research industry
  • Market research (vendor-side) experience or insurance company (client-side) experience required
16

Consultant, Marketing Analytics Resume Examples & Samples

  • Good story boarding skills
  • Experience in analytics techniques like segmentation
  • Experience in working with SQL/SAS/R
  • Experienced in dashboard creation and visualisation
  • Ability to work in an unstructured environment with changing tech requirements
  • Candidates with just Tableau skills and no analysis/ data skills are not preferred
17

IBM Category Council Consultant Marketing Resume Examples & Samples

  • 7 plus years in procurement, category management, consulting strategic sourcing or supplier/agency management
  • 7 years in the marketing category with experience sourcing one or more of the following: advertising, media, digital, events, sponsorship, sports marketing, direct to consumer, promotional, print, or POS
  • 4 plus years of experience working at a marketing agency or company preferred
  • Advanced knowledge of procurement process and applications to diverse categories to deliver value for the business Includes the ability to use financial models, industry knowledge and the client’s business requirements to develop and implement optimized business solutions
  • Ability to read and interpret contractual documentation. Contract terms application and legal requirements, manage performance to contracts and agreements. High level the legal implications of a contract/ agreement. Lead the process of completing and compiling agreements
18

Senior Consultant, Marketing Analytics Resume Examples & Samples

  • Project management skills to manage multiple stakeholders, and cope with changing requirements
  • Should have capability to design the analysis, as well as drive its usage and prove value to the business
  • Should have influenced decision making by presenting recommendations/ insights
  • Modeling experience – MMM (Media mix modeling), Marketing analytics, customer segmentation, Churn analytics etc
  • The candidate should be comfortable working with large datasets
  • Experienced in analytics techniques such as segmentation
19

Consultant, Marketing Programs Resume Examples & Samples

  • Measure and report on key strategic programs and campaigns
  • Develop PIRs with continual optimisation for current and future campaigns
  • Contribute to agreed business targets with campaigns delivered on time and on budget
  • Achieve digital sales targets in line with segment requirements
  • Manage risk
  • Experience in CRM, data analytics/driven campaigns, customer segmentation > involvement in implementing campaigns within platforms such as Salesforce, Exact Target, Adobe Campaign Manager
  • Ability to explain complex insights to a non-technical audience and gain broad-based support from stakeholders
  • Experience as a creative and lateral thinker with commercial acumen and in agency management
  • Demonstrated ability to set campaign objectives and measures
20

Consultant, Marketing Segmentation Resume Examples & Samples

  • Be a subject matter expert for Pega's Customer Engagement solutions
  • Synthesize results and feedback to develop a deep understanding of our customer segments
  • Craft & author compelling audience-specific messaging
  • Work closely with product management to impact product direction, possible new features, functions and technology to be included within the solution
  • Measure and manage impact of the program on the business
  • Partner with the enablement team to drive the development of training and education materials for call center team across all segments
  • Develop deep relationships with Product Marketing, IT and call center teams to maintain role as trusted partner
  • Display a strong understanding of customer segmentation and modeling
  • 2+ years experience designing and implementing SaaS technologies, including but not limited to: Pega Next Best Action / Customer Decision Hub and Pega Marketing
  • Experience communicating with telesales teams/listener care
  • Strong writing skills (business requirements) with experience in bridging the gap between marketing and IT
  • Demonstrated experience and proven track record working in a highly technical role focused on products and solutions
  • Experience on reading campaign and initiative results translating them into business speak
  • Must be able to communicate / interact effectively with all levels of management while operating in a complex and rapidly changing environment
  • Must be extremely thorough and demonstrate excellent attention to detail
  • Strong analytical skills, with the ability to create and analyze in depth reporting dashboards
  • Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits
  • Strong analytical skills, an attention to detail, and an overall "can-do" attitude
  • Ability to work effectively and collaborate with internal cross-functional teams
  • Exhibit strong verbal and written communication skills and excellent interpersonal skills
  • Ability to operate independently and in a matrixed team environment and take initiative and follow through on projects to achieve project goals
  • Ability to prioritize multiple deliverables and deadlines in order to successfully complete project on deadline
  • Travel is required within the U.S
  • Must have legal right to work in the U.S
  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
  • Knowledge of retention and segmentation model
  • Understanding of Pega and/or other real time offer engines
  • Project management skills--at a very detailed level
21

Consultant, Marketing Partnerships Resume Examples & Samples

  • Drive innovation from NAB Marketing’s key partners and drive continued best practice through an embedded governance framework
  • Manage contract negotiation, implementation and governance of key partnerships supported by Procurement, Finance and Risk
  • Deliver on the plan, including any integration objectives, transformation initiatives and realisation of agreed benefits
  • Passion for customers
  • The ability to communicate with influence
  • Confidence in the delivery of output in tight timeframes at a high level of production quality
  • Strong level of business acumen within procurement as well as proven leadership characteristics within projects
  • Managing external partnerships to achieve plan
  • All budgeting, planning, forecasting and tracking associated with the financials of these partnerships
  • Project Management of specific initiatives/planned work involving the strategic partners
  • All aspects of contract management with respect to key partnerships
  • Our Business Capabilities