Content Marketer Resume Samples

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R Funk

Rogers

Funk

908 Daren Fork

Los Angeles

+1 (555) 838 1931

908 Daren Fork

Los Angeles

Phone

p +1 (555) 838 1931

Experience Experience

Dallas, TX

Content Marketer

Dallas, TX

Mayer, Heller and Schultz

Dallas, TX

Content Marketer

Reports directly to the Content Marketer Director
Takes the editorial calendar from the Solution Marketer and breaks it into a series of activities and a time-based project plan, known as a Production Calendar
Coordinates resources (relevant past content and subject matter experts) for Content Producer to ensure highly relevant content for target audience. o Monitors and reports adherence to the Production Schedule to ensure on-time delivery for campaign materials
Ensures that messaging and topic is adequately addressed by content created by Content Producer
Monitors campaign performance and captures learnings to uncover which subjects and content types are consumed, generate leads, and pipeline
Setting content and design quality standards for the Services Solution Marketing team, driving innovation and consistency in all aspects of asset creation and delivery
Authoring and shaping team contributions to core bills of materials for integrated solutions

San Francisco, CA

Digital Content Marketer

San Francisco, CA

Lubowitz-Connelly

San Francisco, CA

Digital Content Marketer

Devise a develop a regular customer newsletter with both created and curated content
Development in partnership with the Social Manager of the content distribution plan for how content will be leveraged beyond the website
Monitor email, drip campaign, and web performance and make recommendations for optimization
Develop and maintain comprehensive content calendar, including all internal and external distribution
Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects
Create messaging and content that will drive adoption and usage of Alabama Power’s products and services
Lead content and creative development to drive user engagement, adoption and digital sales of Alabama Power products

present

Los Angeles, CA

Senior Digital Content Marketer

Los Angeles, CA

Buckridge and Sons

present

Los Angeles, CA

Senior Digital Content Marketer

present

Create a holistic content marketing plan that drives and measures traffic to our major consumer and advisor portals through SEO, site merchandising, and strategic content marketing initiatives
Maintain knowledge of digital marketing trends, recommending new and innovative digital marketing strategies
Work with firm relationship marketing partners to maintain affiliate marketing channel for B2B advisor traffic. Propose additional strategic marketing initiatives for affiliate partners as it relates to advisor platform traffic
Measure the success over time of content marketing initiatives to illustrate ROI and inform future content marketing investments
Strong conceptual thinking
A high level of curiosity
A capacity for constant learning from both success and failure

Education Education

Bachelor’s Degree in Marketing

Washington State University

Bachelor’s Degree in Marketing

Skills Skills

Self-starter with the ability to work independently, as well as a valuable member of a team
Solid working knowledge of supply chain and/or distribution in general or desire to build supply chain/distribution services acumen
Strong ability to prioritize and handle multiple and/or conflicting projects and priorities
Strong organisational skills and capable of managing multiple tasks to simultaneous deadlines
Works well in a team environment, embraces change and is highly adaptable
Strong analytical skills with the ability to distil a wide variety of inputs into key themes and topics
Strong relationship building and collaboration
Strong written language skills
Build and manage strong relationships with key agencies to help them deliver the best work for Adobe
Deadline driven and is able to achieve output and metric goals

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Content Marketer Resume Examples & Samples

Reports directly to the Content Marketer Director
Develops content strategies by aligning identifying content topics that map to buyer trigger events, objectives, needs and concerns of the buyer
Recommends Content Types based on buyer consumption habits and preferences
Takes the editorial calendar from the Solution Marketer and breaks it into a series of activities and a time-based project plan, known as a Production Calendar
Coordinates resources (relevant past content and subject matter experts) for Content Producer to ensure highly relevant content for target audience. o Monitors and reports adherence to the Production Schedule to ensure on-time delivery for campaign materials
Ensures that messaging and topic is adequately addressed by content created by Content Producer
Monitors campaign performance and captures learnings to uncover which subjects and content types are consumed, generate leads, and pipeline
7+ years of relevant marketing campaign management experience from corporate demand generation, product marketing, brand management, and/or advertising agency account management experience
Proven written communication skills, ideally with published content in online or traditional media
Experience in creating project plans, sequencing activities logically, and managing deadlines
A natural passion for the technology industry, cloud solutions, and our mission of fanatical support

Content Marketer Resume Examples & Samples

Defining and providing guidance to other marketers on content strategy, priorities, and planning across the portfolio of the team’s deliverables
Setting content and design quality standards for the Services Solution Marketing team, driving innovation and consistency in all aspects of asset creation and delivery
Authoring and shaping team contributions to core bills of materials for integrated solutions
Establishing and refining content development and delivery processes, seeking scale and efficiency without impacting quality
Implement Customer Journeys and Nurturing strategies through Marketing Automation (Marketo)
Defining personas and narratives for integrated scenarios that field marketers and sellers will use to engage enterprise customers in discussions of desired business outcomes
Assisting in creating and landing effective readiness materials that help field marketers and sellers understand and articulate the business value of our solutions
Using existing models-or creating new ones as needed-to frame and guide the creation of marquee assets through both near-shore and offshore resources, while paying close attention to all the details of execution, as well as time and budget constraints
Collaborating across organizational boundaries to align and consolidate visual identity systems, content models, and templates as needed or as opportunity arises
Define and feed the content marketing plans for customer nurture as new automation systems become available
10+ years of experience in content development and delivery across diverse media
Exceptional experience design skills, ideally with exposure to or a background in UX, industrial design, graphic design, or similar field
Extensive digital marketing experience, targeting both business and technical audiences
Facility with PowerPoint, Word, SharePoint, and standard design tools a must; advanced skills a definite plus
Broad familiarity with all of Microsoft’s major enterprise business areas, as well as with field roles, responsibilities, and organizational structures
Strong project management, communication, and presentation skills
Ease in researching unfamiliar subject matter (e.g., businesses, industries, technologies, etc.) and then formulating a coherent point of view or extracting required information
Confidence collaborating with various business and technical leaders
A Bachelor of Arts degree or equivalent work experience preferred
MBA useful but not necessary

Watson Iot-content Marketer Resume Examples & Samples

Manages all content for given solutions and/or industries by maintaining a content inventory, as well as defining and executing a content strategy
Understands and contributes to the definition of target buyers and relevant cohorts (personas) for each target role with the Portfolio Marketing Manager. Applies persona-based buyer insights to design client engagement experiences
Defines the content subject and type required to move the target buyer through the buyer’s journey. Designs buyer journeys and content narratives for new, cross sell, up sell and loyalty/retention buyer types which set the framework for campaign execution
Creates and maintains the ‘digital property map’ to understand each digital site (ours and 3rd party). Overlays the buyer’s journey onto that digital experience, as well as the content required for each ‘property’. Works with performance marketing to ensure content is published to all sites quickly and that it is continually maintained
Creates derivative messaging and content from the core messages delivered by portfolio and industry marketers. Examples of derivative messaging include: web copy, e-books, slideshares, presentations, Search Engine Optimization terms and web copy, social media blogs, tweets, and other content to be used in social media tactics
Collaborates with Portfolio marketing to manage the budget for content creation for their given industry and/or solution, and works with industry marketers and marketing agencies to ensure on-time project delivery
Defines the messaging and search terms for search engine optimization, working with the performance marketing team to execute that strategy and also to monitor web metrics
Works with the digital and social teams to execute social media tactics, including writing and publishing blogs, tweets, identifying target social venues to place content, and works with performance marketing to push out pre-built content to a thought-leader distribution list
Experience marketing to manufacturing, energy/utilities, government, travel & transportation, and other industrial sectors is desirable
Masters Degree
Analytics background
Device integration background

Watson IoT Content Marketer Resume Examples & Samples

Develop a content strategy including the industry narrative, content blueprint, and offer creation
Apply persona-based buyer insights to design client engagement experiences with a clear view of Watson IoT competition, market size and opportunity in the industries
Define the industry specific client journey that delivers the right content at the right time in the right way through digital, social, traditional, and event marketing
Create quality industry marketing assets, working with agency teams and industry analysts to design projects that deliver exciting new content that emphasizes solution capabilities
Be data driven, learning where solution buyers get information, what media they prefer, who they trust and how they prefer to consume the information
Team closely with portfolio marketing managers and marketing execution program to assess existing assets and offers and identify gaps and develop plans to create content that fills the gaps
Evangelize the content across various digital, social and traditional channels and communities
Leverage our program execution and influence in-country marketing teams around the world to drive industry Watson IoT awareness
Continually optimize the narratives, assets and offers to drive maximum engagement and results and design new assets
Adjust plans and priorities as appropriate based on performance metrics
5+ years of Content Marketing Experience
5+ years of technology experience

Content Marketer Resume Examples & Samples

Reporting to the Marketing Manager – manage the weekly social calendar for TPUB’s various stores and partnerships where there is a social media presence
Develop social ads
Analyze the efficacy of ad and content efforts and develop KPI’s and a strategy for growth
Natural curiosity for social media and social commerce and knowledge of what is new and what is established with social media platforms such as Facebook, Twitter and Pinterest
Basic knowledge of social media analytics
Some experience in data analysis and ability to leverage Excel for data modeling and PowerPoint or other program for presentation of ideas
Experience delivering content via social media. This could include personal experience or in the classroom
Entry-level experience with Photoshop for the creation of social ads

Content Marketer / Writer, Medium.com Resume Examples & Samples

Works on unique and mission critical issues where complex analysis is required. Exercises independent judgment in problem-solving and execution. Regularly scales up projects and creates new programs. Can take on "special projects" outside his/her programs and apply expertise to solve new problems
Builds productive relationships externally and across all departments of the organization. Can work across departments to solve complex or controversial problems by leading through influence with coaching and minimal escalations
Is sought after both internally and externally as an expert in multiple areas. Regularly presents and publishes content to push new ideas forward and shape the way others approach marketing and business.Brings new ideas to the team that come from a level of marketing experience that is both broad in subject matter, and deep in expertise
Works on solving high profile, new content problems and/or initiatives for which we don't have a defined playbook. Develops sophisticated solutions to these problems independently and is capable of executing independently if required

Content Marketer Resume Examples & Samples

Support new product launches
Contribute to the development and execution of product launch strategies and implementation plans
Contribute to development of key marketing messages
Generate content and coordinate the development of support materials
Provide quality control over support materials
Coordinate the development of product marketing program elements including overviews, case histories, brochures, advertisements, website content, videos/animations, presentations, sales kits and trade show content
Build strong relationships within the product line groups
Work with key contacts within the GeoMarkets for targeted product launches
Gain in-depth knowledge of the Baker Hughes products and services portfolio
Develop understanding of marketing principles and best practices to improve product marketing efforts
Use standard processes, planning documents and collaboration tools as designated by the Director of Product Marketing
Four-year college or trade school degree in marketing, advertising, journalism, graphic art and design or a related field
5+ years of B2B marketing experience in Oil and Gas services (preferred) or another technology field
Demonstrated planning and project management skills
Strong Microsoft Office Skills
Exceptional oral and written communications skills
Proven ability to collaborate with creative teams (designers, animators, web developers, etc.) to develop and deliver marketing content
Knowledge of marketing and product launch activities
Ability to learn about complex technical products
Understanding of marketing communications processes within a large organization
Ability to deal with people at all levels of the organization
Knowledge of the oil and gas service industry and related issues and concerns
Good project management skills required
Knowledge of Baker Hughes and established relationships within the company (preferred)
Graphic Design, animation, or publishing software experience is a plus

Content Marketer Resume Examples & Samples

Providing executive level audience with helpful content that’s aligned with their needs and Fortna’s interests
Collaborating with, and interviewing developers, engineers and other technical and sales leads in the company to generate engaging content for an audience that may or may not come from a technical field (tasks include generating case studies, articles, blog posts, press releases, web pages, video scripts, infographic outlines, etc.)
Curating content, writing and editing client-facing copy for clarity, accuracy, consistency, grammar, style and tone, while simultaneously meeting web usability standards, corporate guidelines, and brand image
Editing, proofreading and improving various forms of content and material from other writers
Frequently working on cross-functional teams comprised of associates with diverse interests
Responsible for creating copy that addresses multiple (and sometimes conflicting) business concerns
Keeping up with current trends, news and the latest technological advances in our industry
Conceptually and from an execution perspective, working closely with strategists and the entire marketing communications team
Adhering to content development and brand standards, naming conventions and maximizing accuracy and quality of content
BA/BS in Journalism, Communications, Marketing, or related fields
Five (5) years of relevant experience creating content for executive-level audience
A high level of creativity, attention to detail, and project management skills
Understanding of how to manage the priorities of multiple stakeholders in a complex environment
Proficiency in MS Office Suite
Excellent writing, spelling, grammar, structure and proofing skills
Ability to express ideas clearly and succinctly in verbal and written form
Ability to write on highly technical topics using simple, everyday language and able to edit for grammatical errors and areas of improvement in a given piece or write-up
Able to respond positively to feedback and re-draft copy to incorporate feedback, while retaining the impact of the copy
Strong and intuitive research skills
Strong phone presence and interviewing skills
Solid working knowledge of supply chain and/or distribution in general or desire to build supply chain/distribution services acumen
Self-starter with the ability to work independently, as well as a valuable member of a team
Energy for fast-paced, multi-tasking environment
Strong interpersonal, organizational, time management and problem solving skills
Understanding of web publishing requirements and/or experience with WordPress or other Content Management Software helpful
Basic understanding of Fortna’s products and services
Bilingual (English/Spanish) abilities

Content Marketer Resume Examples & Samples

Deliver content creation plan for client initiatives, some examples including logical navigational architecture, social promotion, and content migration and management
Consult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice
Research and write content that complies with internal best practices, industry standards and corporate policies
Edit or revise content based on internal or external feedback
Accountable for meeting established deliverables and quality expectations
Works in multiple processes or on multiple projects at a time
Write compelling content consistent with the customers practice area and geographic location
Understand and uses performance measures to refine and improve writing performance
Work as part of a team, completing varied work assignments and collaborating with others as required
Regularly communicate and share knowledge, including lateral and upward communication of work status
Understand and creatively implement holistic client marketing strategy in regards to content mediums
Maintain proficiency in company business systems including writing and tracking software
Participate in team and cross-functional initiatives related to the improvement of product, process and writing best practices
1-2 years minimum professional content writing experience
Internet writing experience in legal, marketing, social media or journalism field is preferred
Client-facing experience is preferred
Working knowledge of emerging trends and developments in given field
Legal concepts and terminology
AP style / standard rules for grammar, punctuation and spelling
Digital Marketing and Search Engine Optimization strategies
Strong online and legal research skills
Excellent English writing skills with demonstrated ability to successfully write for the desired media (online, marketing copy, informational/journalistic content, blog posts, other social media, etc.)
Strong ability to prioritize and handle multiple and/or conflicting projects and priorities
Strong communication techniques
Ability to work effectively with customers and proven customer service skills (troubleshooting, creative problem solving, solutions focused, customer centric)
Strong relationship building and collaboration
Works well in a team environment, embraces change and is highly adaptable
Deadline driven and is able to achieve output and metric goals
Accurately forecast and meet deliver expectations for all projects
Craft creative writing solutions for attorney clients from different geographies, backgrounds and legal practices

Content Marketer Resume Examples & Samples

Two year minimum, successful experience selling to similar customer base (Major or National accounts)
History of success selling multi location, solutions based products and services
Requires effective communication and interpersonal skills (verbal, written, presentation) with internal and external customers
Strong proficiency in MS Word and Excel and CRM systems
Strong contract database administration experience
Ability to work in a fast-paced environment, handle multiple activities and short turn-around times
Effectively interact with "C-Suite" level and "influencers" of the organization

Content Marketer Resume Examples & Samples

Working from a strategic creative brief that outlines the objectives and strategies for a major campaign and subsequent waves, the Content Marketer directs the creation of original content and adapts portfolio content as necessary to meet market requirements
Under the direction of the Campaign Director, identifies areas for original content creation, selects the creation resources (internal, external agency, content partner) and manages the creation of assets
Applies market and customer knowledge as well as portfolio input to ensure quality and content that is compelling to the target segment
Gathers product content from product marketing to align to a campaign
Interfaces with portfolio marketing to share market requirements and customer insights
Works with Campaign Project manager to distribute content according to the campaign brief
Works with Campaign Director to ensure that expectations and requirements are clearly understood
Liaises with cross functional team to ensure deliverables are met
Identifies opportunities for improvement
Sources and recommends opportunities for new ideas / solutions
Builds relationships and influences team members without direct reporting authority
Responsible for storing updated content in the appropriate locations and/or driving its use by internal colleagues
Assesses and interprets customer needs and requirements
Solves moderately complex problems and / or conducts moderately complex analyses
Works with minimal guidance; seeks guidance on only the most complex tasks
Translates concepts into practice
Provides explanations and information to others on difficult issues
Coaches, provides feedback, and guides others
Acts as a resource for others with less experience
Bachelor's Degree in Business / Marketing / Journalism or equivalent
6+ years of content marketing experience with in a matrixed healthcare organization
3-6+ years experience in B2B marketing in regulated industry (health care)
Previous cross - functional team leadership experience
Works with minimal guidance
Experience in a deadline driven environment
Experience demonstrating organization skills
Experience managing and prioritizing several deliverables
Experience in meeting or exceeding sales promotion/marketing targets
Experience influencing and collaborating with others
Exhibits strong results oriented behavior
Able to quantify results and present them effectively
Excellent written and verbal communications skills
Tuned in with trends within the industry
Curious learner
Excellent organizational, presentation and communication skills
Proven track record in building long-term relationships and high quality deliverables
Ability to manage and cultivate and maintain robust relationship with peers and leadership
Willingness to travel (Approx. 4 - 5 times a year)
Comfortable working with a remote team

Content Marketer Resume Examples & Samples

1-2 years minimum professional content writing experienceInternet writing experience in legal, marketing, social media or journalism field is preferred
Client-facing experience is preferredWorking knowledge of emerging trends and developments in given field
Working knowledge of:Legal concepts and terminologyAP style / standard rules for grammar, punctuation and spellingDigital Marketing and Search Engine Optimization strategies
Strong ability to prioritize and handle multiple and/or conflicting projects and prioritiesStrong communication techniques
Ability to work independentlyAttention to detail

Senior Digital Content Marketer Resume Examples & Samples

Create a holistic content marketing plan that drives and measures traffic to our major consumer and advisor portals through SEO, site merchandising, and strategic content marketing initiatives
Responsible for the merchandising of our major consumer facing and advisor facing platforms through coordination with brand, product, and marketing partners, including the creation of merchandising guidelines and standards based on user need and analytics
Responsible for the management of Brighthouse Financial SEO – including but not limited to relationship management for SEO vendor(s), SEO specific content campaigns, implementing SEO tactics across web platforms, measuring and reporting SEO analytics, acting on analytics to augment and iterate on SEO strategies, SEO keyword research, maintenance and implementation of keywords across web platforms
Develop standards for content tagging and metadata, surfacing relevant and related content to create an intuitive user experience and support SEO best practices
Work closely with paid media, social media, channel marketing, and email teams for a holistic view of the B2B and B2C user journey, implementing strategies to retain consistency in messaging and strategy throughout the end-to-end experience
Work with firm relationship marketing partners to maintain affiliate marketing channel for B2B advisor traffic. Propose additional strategic marketing initiatives for affiliate partners as it relates to advisor platform traffic
Measure the success over time of content marketing initiatives to illustrate ROI and inform future content marketing investments
Work across each line of business / channel to highlight how content is currently being marketed, and identify opportunities to improve how we can share content and improve customer experiences
Use user research to identify user requirements, needs, preferences and objectives to better understand how users consume content across channels and throughout the marketing funnel
Maintain knowledge of digital marketing trends, recommending new and innovative digital marketing strategies
5+ years in a digital marketing, experience design, content marketing, or related field
Savvy digital marketer with knowledge of B2B and B2C marketing strategies and a broad skill set of digital marketing tactics
Strong strategic planning and organizational skills
Strong conceptual thinking
A high level of curiosity
Open to change and continuous improvement
Strong teamwork skills
Exposure to the content marketing industry
Insurance or Financial Services industry experience a plus, but not required

BB Content Marketer Resume Examples & Samples

Create new written and visual content to support product, sales and customer service initiatives across the TripAdvisor B2B organization
Contribute to content marketing initiatives that drive traffic, engagement and leads in support of B2B acquisition and retention goals
Facilitate initial build and maintenance of pitch decks and other custom decks
Manage the end-to-end production of videos, on demand webinars, written articles, FAQs, etc
Own the live webinar process including securing speakers, developing the presentation, coordinating invitations and managing distribution
Ensure TripAdvisor Insights platform and presentation library are up to date with latest product enhancements and stats
Stay up to date on latest Content Marketing best practices and bring new ideas to the table

Full-stack Content Marketer Resume Examples & Samples

Marketing Strategy
Lead Generation
CRM and Marketing Automation
User Experience (UX)
Email Marketing
Search Engine Optimization (SEO)
Digital Advertising / Pay Per Click (PPC)
Social Media
Video Marketing
Blogging
Landing Page and/or Conversation Rate Optimization
A/B Testing
Analytics
Web Development: HTML/CSS/Javascript
Visual Design: Photoshop, Typography, Branding, Data Visualization
Video Production
Animation
Audio / Podcast Production
Interpret campaign objectives to develop highly-impactful front-end solutions for
Minimum 5 years professional web design/development experience (Graphic Design experience a plus)
BA/BS/BFA required (MA a plus) in graphic/web design-related fields

Content Marketer Resume Examples & Samples

You thrive in the intersection of strategy and creation. Orchestrating, monitoring and implementing the overarching content strategy based on the NL strategy as well as creating and publishing the content
You develop and run an integrated content marketing strategy based on well-defined messaging across various channels and platforms
You work closely together with the identified Thought Leaders
You have extensive experience in creating engaging and compelling written content, because writing is your second nature
You build on audience insight and have a strongly developed ability to get inside the mind of our target groups
You are passionate about marketing, communications and technology
Your role will be primarily to ensure that our messages are engaging and resonate with the interests of our target groups and stakeholders and aligned with Accenture’s strategic priorities and technology and innovation themes
From a secondary perspective, you will support PR/ Media by writing articles when appropriate as well as Internal Communications with writing, editing, proofreading and improving existing content
A minimum of 3 years of proven work experience in multichannel content creation as a

Digital Content Marketer Resume Examples & Samples

Set and achieve annual growth targets including traffic, acquisition, engagement, retention - define content strategy for global site
Creation of Content (publishing) calendar and assets in line with Portfolio Strategy
Development in partnership with the Social Manager of the content distribution plan for how content will be leveraged beyond the website
Ongoing integration of the NBC SEO guidelines in all content
Annual share, profit and NNS objectives for CPW brands
B.S. or B.A. degree (MBA preferred) in business, digital marketing or communications
6+ years of digital experience required with at least 2 in content or site publishing (Some marketing experience preferred)
Ability to manage vast internal and external relationship optimally
Capacity to deal with complex matrix organizations and to thrive within them
CRM & Social Marketing experience
Background in budgeting and project management
Master command of English

Webshop Content Marketer Resume Examples & Samples

HBO/Master’s degree in (Marketing) Communications related area
1-2 years of experience in target-oriented copywriting for digital and online marketing, preferably in an e-commerce environment
Outstanding copywriting skills and excellent communication skills
Fluent in Dutch, French is a plus
Experience in working with content management systems, in particular Hybris
Good knowledge of SEO
High energy and results oriented. Looking to make improvements and changes

Content Marketer Resume Examples & Samples

Brand and Solution Stories
Content Commission
Must have 6+ years of experience in a content role preferably at a publishing company, new media company or brand content studio
A degree in the Arts, Communications, Journalism, English or other similar creative writing and/or design field is strongly preferred

Content Marketer Resume Examples & Samples

Development of long-term content strategy
Minimum of 3 years of relevant content marketing experience for industry leading brand
Demonstrated ability to strive in a fast-paced and demanding environment
Proven effective communication skills, both written and verbal
Demonstrated ability to exhibit strong organizational skills with the ability to manage multiple priorities and projects
A passion for hunting, the job, and the success of SITKA® Gear
Minimum of 3 years of relevant content marketing experience with premium-priced technical brand

Content Marketer Resume Examples & Samples

Manages all content for given solutions by maintaining a content inventory, as well as defining and executing a content strategy
Understands and contributes to the definition of target buyers and relevant cohorts (personas) for each target role with the product marketing managers. Applies persona-based buyer insights to design client engagement experiences
Defines the content subject and type required to move the target buyer through the buyer journey. Designs buyer journeys and content narratives for new, cross sell, up sell and loyalty/retention buyer types which set the framework for campaign execution
Orchestrates cross-functional content development, delivery and discovery activities
Curates content, managing global repurposing and sales/marketing enablement
Creates and maintains the digital property map to understand each digital site (IBM and 3rd party). Overlays the buyer journey onto that digital experience, as well as the content required for each property. Works with performance marketing to ensure content is published to all sites quickly and that it is continually maintained
Creates derivative messaging and content from the core messages delivered by product and industry marketers. Examples of derivative messaging include: web copy, e-books, slideshares, presentations, search engine optimization terms and web copy, social media blogs, tweets, and other content to be used in social media tactics
Collaborates with product marketing to manage the budget for content creation for their given industry and/or solution, and works with industry marketers and marketing agencies to ensure on-time project delivery
Defines the messaging and search terms for search engine optimization, working with the performance marketing team to execute that strategy, as well as monitor web metrics
Works with the digital and social teams to execute social media tactics, including writing and publishing blogs and tweets, identifying target social venues to place content, and works with performance marketing to push out pre-built content to a thought leader distribution list
A minimum of 10 years as a writer/storyteller demonstrating relevant success
Very strong writing skills – frequent writing is a requirement
Proven ability to publish content in an agile manner
Demonstrable skills in working with complex projects across matrixed teams
Working knowledge of Microsoft Office tools
Demonstrated ability to collaborate with marketing and business teams including offering management and sales
Ability to deeply understand and profile target buyers – their needs, wants, beliefs, as well as how and when they learn about software and how it can solve their business problems
Excellent presentation and verbal skills with the ability to persuade are important
Proven a track record of working independently
Knowledge of IT software products, especially databases, is strongly preferred

Content Marketer Resume Examples & Samples

Content and Blog Posts: Ensure that the digital content on key industry topics (PR, Marketing, Social Media, Digital) is published in our brand tone of voice. This person will need to write blog posts, case studies, quarterly reports and press releases
Digital content responsibility: Management of Social Media outputs (Twitter / LinkedIn ads), and increasing content and traffic to our India website
Event and webinar management: Supporting on various elements of events and webinars
Excellent communication skills and solution oriented
Degree in Journalism, Marketing, Business
Strong online marketing knowledge (Social Media, Adwords, SEO)
Must have experience/ strong interest in the following
Content writing
Interest in social media
PR & Media
Photoshop knowledge

Commercial S&P Content Marketer Resume Examples & Samples

Develop a deep understanding of displays and peripherals products, business, goals, and KPIs
Create compelling, engaging D&CP content for sales & customers
Engage marketing counterparts from across the client business to understand their needs, create a content plan to maximize marketing & sales enablement efforts for D&CP for commercial customers & determine resourcing to deliver the plan
Drive content planning & clearly communicate plans in written form to stakeholders
Own and manage timelines to ensure on time delivery of assets, seek out content and sales enablement quality improvement
Serve as a brand champion –developing & reviewing relevant content to ensure it is on-message
Work with client teams to ensure larger global marketing campaigns include content where appropriate

Digital Content Marketer Resume Examples & Samples

Create messaging and content that will drive adoption and usage of Alabama Power’s products and services
Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects
Lead content and creative development to drive user engagement, adoption and digital sales of Alabama Power products
Monitor email, drip campaign, and web performance and make recommendations for optimization
Develop and maintain comprehensive content calendar, including all internal and external distribution
Implement, track and improve our SEO strategies
3+ years of experience in content marketing, communications or related field
Strong writing skills and ability to craft messages appropriate for different mediums; samples will be requested
Solid track record for creating compelling messages for different verticals and target
Familiarity with effective content distribution methods and experience using content management tools and programs
Excellent written and verbal communication skills with deep understanding of how to create content that tells a story using words, images and video