Content Marketer Job Description
Content marketer
provides and report on content measurement using web analytics tools, marketing automation, content management systems and social media management tools.
Content Marketer Duties & Responsibilities
To write an effective content marketer job description, begin by listing detailed duties, responsibilities and expectations. We have included content marketer job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage content and measurement for sponsored third-party industry online properties, such as online magazines, e-newsletters, blogs
Partner with demand strategists on media plans and distributions strategy
Ensure all content is on-brand but optimized real-time for demand acrss all channels, media, social mobile, chat, email, video
Stay current in best practices for digital marketing
Assistance with basic search engine optimization (SEO) requests across Ideas & Inspiration
Generate and maintain category, brand and product content across all touch points (including print, web, email, advertising, social media, retail, events, B2B and B2C marketing collateral, packaging, ) that aligns with business goals and marketing campaigns
Coordinates resources (relevant past content and subject matter experts) for Content Producer to ensure highly relevant content for target audience
Using existing models-or creating new ones as needed-to frame and guide the creation of marquee assets through both near-shore and offshore resources, while paying close attention to all the details of execution, time and budget constraints
Manages all content for given solutions and/or industries by maintaining a content inventory, defining and executing a content strategy
Defines the content subject and type required to move the target buyer through the buyer’s journey
Content Marketer Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Content Marketer
Typically a job would require a certain level of education.
Employers hiring for the content marketer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Advertising, Public Relations, English, Business, MBA, Education, Creative Writing
Skills for Content Marketer
Desired skills for content marketer include:
Social analytics
Digital marketing
Platforms and tools
Principles and methods of content marketing
Emerging trends and developments in given field
Distribution
Measurement
Media
Media planning
Optimization
Desired experience for content marketer includes:
Collaborating with, and interviewing developers, engineers and other technical and sales leads in the company to generate engaging content for an audience that may or may not come from a technical field (tasks include generating case studies, articles, blog posts, press releases, web pages, video scripts, infographic outlines)
Applies market and customer knowledge portfolio input to ensure quality and content that is compelling to the target segment
The creation of a content calendar based for always-on communication, campaigns and promotions
Implementation of created content in our e-commerce platform Hybris
8+ years of marketing experience & undergraduate degree
Must be organized, have an eye for detail, and be able to put ideas into a tangible form with an editorial lens
Content Marketer Examples
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Content Marketer Job Description
Job Description Example
Our company is looking for a content marketer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content marketer
- Execute against this content strategy with a focus on content quality and value
- Manage writers and content contractors to product content across various funnel stages, including short and long form pieces
- Refine and lead development of actionable content to target audiences through inbound, inbound, organic, and specialist community channels
- Analyze existing content marketing activities based on usage data and performance analytics and optimize with writing and strategy for performance enhancements
- Provide recommendations on taxonomy and information architecture
- Advance an SEO strategy for brand content marketing including keyword research/tracking and technical considerations that complement ca.com’s SEO keyword strategy
- Think creatively and use market trends/data to develop content themes/topics
- Develop content for multiple personas and target segments tailored to drive actions in the buyers’ journey
- Collaborate with designers and agency partners to craft content for multiple offers and target segments
- Contribute to weekly dashboard on content performance and recommend optimizations for A/B testing
Qualifications for content marketer
- Strong writing skills and ability to craft messages appropriate for different mediums
- Developing and delivering scalable content marketing strategies, plans and calendars that support sales, marketing & engagement objectives
- Collaborating with Product Managers and Marketing, Advertising and Brand teams to ensure a coordinated marketing presentation of entertainment content assets
- Sourcing, producing and ingesting content assets to distribute and amplify across a variety of platforms
- Applying analytics and insights to maximise content value, deliver higher quality response outcomes with improved conversions rates
- Building subject knowledge across the entertainment industries and content marketing to be a SME that is actively sought across the business to inform and educate on the category
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Content Marketer Job Description
Job Description Example
Our innovative and growing company is looking for a content marketer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for content marketer
- Be located in our Boulder, CO, office
- Create white papers, case studies, testimonials, infographics, videos
- Produce, manage, and continue to refine Drop of Inspiration
- Make copy and design requests, archive content, liaise with internal and external parties, maintain and update schedules, research, and other responsibilities as needed
- Edit audio files with Adobe Audition and/or Premier
- Post finished audio recordings and supportive copy using WordPress
- Constantly seek opportunities to improve the quality and international consistency of Drop of Inspiration
- Regularly update supervisors and stakeholders on status of Drop of Inspiration episodes
- Communicate with international offices as needed
- Communicate with international offices to obtain information for stories about their areas and members in their markets
Qualifications for content marketer
- Creativity and the capability to turn general concepts from a technical source (spoken or written) into clear, compelling stories for a variety of audiences
- Experience with CMS/web publishing tools
- Identify and support the implementation of new content marketing technologies to improve the delivery of content to multiple audiences across multiple platforms
- Supporting the Content Marketing Manager and TV & Content Director with the ongoing development of quarterly product marketing plans
- Working with the TV & Content leadership team to support the creation and ongoing maintenance of the 5-year TV & Content strategy
- Supporting the achievement of financial and customer KPIs for entertainment content products including the monitoring and analysing of metrics to inform tactical response and strategic changes
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Content Marketer Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of content marketer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content marketer
- Working knowledge of marketing writing, online usability, digital marketing and SEO
- Constantly seek opportunities to improve the quality and international consistency of The Essential Edge
- Regularly update supervisors and project owners on progress of The Essential Edge
- To write engaging, relevant and shareable content for the Zesty and Tibus blogs
- To promote content through the Tibus and Zesty social channels and manage engagement on those channels
- To create and manage content publishing schedules
- To work with subject matter and technical specialists to create content
- To develop case studies with clients
- To identify relevant tech blogs, publishers and platforms and engage with those publishers to promote Tibus and Zesty content on them
- To work with the Wireless Group communications team to generate press releases
Qualifications for content marketer
- Tertiary qualified in a Marketing, advertising or Business discipline
- Minimum 5 years’ experience in a marketing communications, agency account management or advertising creative environment
- Solid experience in either the telecommunications, communications or television industry
- Complimentary telecommunications or television industry experience
- An understanding of content creation and iIn-depth knowledge of customer segmentation
- Experience in marketing campaign creation and management based on deep customer insight
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Content Marketer Job Description
Job Description Example
Our growing company is looking for a content marketer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content marketer
- To work directly on client copy and content engagements
- To keep on top of content, technology, UX and design trends
- To carry out any other reasonable duties as required
- You will author and ghost-write blogs, PRs, whitepapers and written articles promoting Client products, solutions and services in the market
- Review content and become the main point of co-ordination for all the BU's written marketing material, ensuring a high standard of written language throughout
- Build and review content for the Client BU’s internal communications – newsletters, exec blog posts, intranet etc
- Editing & expanding existing articles to increase organic traffic
- Cross department communication which includes (but is not limited to) cross department editorial calendar updates & working with other teams to review content needs
- Reporting content performance on a weekly basis
- Content Ideation – creating new & interesting ideas that will resonate with our audience
Qualifications for content marketer
- Communications – able to work in a matrixed organization with related marketing roles, sales and offering management roles, as required
- Strong logic skills with the ability to distil a wide variety of inputs into key themes and topics
- Complex stakeholder management, leadership and people management skills
- Excellent technical marketing skills, particularly with regard to analysis, customer segmentation and value proposition development
- MS Office expertise (Excel, PPT, Outlook)
- A portfolio that demonstrates your ability to facilitate and initiate creative thinking in the digital space
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Content Marketer Job Description
Job Description Example
Our company is looking for a content marketer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content marketer
- Works with analytics to understand how to build and deploy data-driven growth tactics and optimization
- Develops searchable, SEO (search engine optimization) parameters to build into the content
- Researching relevant topics for our audience
- Engaging with our audience by responding to comments on articles
- Reaching out to potential content partners & influencers, collaborating on potential pieces to amplify content & earn links
- Be an integral member of the category team
- Drive the goals of the category team and identify opportunities for improvement
- Contribute to the Go-To-Market Plan and Product Portfolio Plan
- Develop and implement content plans and calendars
- Adjust content based on measurable data and business needs, resulting in genuine purpose and relevancy
Qualifications for content marketer
- Ease in researching unfamiliar subject matter (e.g., businesses, industries, technologies, ) and then formulating a coherent point of view or extracting required information
- This job may require travel between 20-30% to meet with our teams, key content and agency partners, Will vary
- An understanding that great output requires great input – much of your day will be spent reading, researching, and analyzing topics in order to find original, thoughtful ways to help entrepreneurs succeed
- A persuasive writer but you’re not concerned with spinning pretty prose
- You aren’t afraid to experiment and test
- Is flexible and able to adapt to business requirements