Brand Activation Manager Resume Samples
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Brand Activation Manager Resume Samples
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JD
J Dickens
Josefa
Dickens
76775 Gilbert Mountains
Boston
MA
+1 (555) 608 9319
76775 Gilbert Mountains
Boston
MA
Phone
p
+1 (555) 608 9319
Experience
Experience
Detroit, MI
Brand Activation Manager
Detroit, MI
Ritchie, Jacobs and Haley
Detroit, MI
Brand Activation Manager
- Work closely with Sales and Professional affair teams to develop key customer programs that help to grow
- Ensure the development and implementation of a risk management process for seasonal products
- Provides input to the development of shopper insights to support the category growth platforms where relevant
- Work directly with wholesalers to plan and execute Anheuser-Busch budget in order to maximize ROI of our investment
- Analyze Business Performances & Competitive review+ develop corrective actions
- Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities
- Creates localised brand activation plans using toolkits provided by Po1
San Francisco, CA
Junior Brand Activation Manager
San Francisco, CA
Koepp, Witting and Emmerich
San Francisco, CA
Junior Brand Activation Manager
- Contributing to yearly marketing plans development for 2018 and beyond
- Contributing to brand and portfolio strategy development for CZ and SK
- Conducting different analyses (Internal data, Nielsen, Dunhumby, etc.) and bringing own recommendations for further development of Activia CZ/SK business
- Manage brand Advertising & Promotions expenditure for Teisseire Belgium to optimize effectiveness of all consumer facing & trade activation spend
- And yes, frankly also a bit of boring administrative stuff such as managing invoices and SAP
- Liaise with cross department teams that exist in the following processes
- Lead the Marketing planning of critical activities for Teisseire Belgium – both Above & Below the line in compliance with our marketing code
present
Dallas, TX
Senior Brand Activation Manager
Dallas, TX
Bradtke LLC
present
Dallas, TX
Senior Brand Activation Manager
present
- Lead performance tracking on multiple complex programs making recommendations to improve the growth potential
- Help manage P&L to improve both top and bottom line
- Provide a framework for performance
- Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand, category or portfolio category initiatives that effectively reach and connect with target consumers
- Manage and develop Leaders and Manage Talents
- Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares
- Provide performance feedback on SC+ level to the Market's Brand Activation lead
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Oregon State University
Bachelor’s Degree in Marketing
Skills
Skills
- High professional maturity
- Highly collaborative with strong communication skills
- High influencing skills and ability to make fact based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Ability to work effectively within a team environment and under pressure
- Intermediate to advanced skills in MS Office
- Fluent in English
15 Brand Activation Manager resume templates
Read our complete resume writing guides
1
Brand Activation Manager Resume Examples & Samples
- Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that Reebok wins at the point of purchase by category, in key doors against the agreed KPI’s
- Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to in store deployment (excluding creation)
- Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
- Align plans with European markets the Account operates in
- Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
2
Brand Activation Manager Foot Locker Europe Reebok Resume Examples & Samples
- Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
- Manage the seasonal activation calendar process from virtual download to in store implementation including all account interaction meetings ensuring smooth process
- Manage budgets and costs within agreed measures
- Highly collaborative with strong communication skills
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
- Category Management/ Ranging/ Merchandising Experience or account marketing / sales : 3 years
3
Brand Activation Manager Months Maternity Leave Cover Resume Examples & Samples
- Marketing project leadership Architecture & Plan
- Project management, knowledgeable on IMC mktg factory processes ATL/BTL, knowledgeable on NPD launch processes
- Accountable for execution of assigned brand programs; e.g. ATL IMC, BTL experiential, sampling, shopper, sponsorship and events, on-line and promotional marketing activity, launch of innovation
- Accountable for implementation of processes including effectiveness (Clarity/Mktg factory) and governance (e.g. MAC, risk assessment)
- Developing and maintaining constructive working relationships with internal partners and external agency partners, people management, agency management
- Lead multiple agency partners to develop best in class programs
- Financial knowledge, metric and budget tracking
- Accountable for budget management of assigned activations
- 5 years experience in CCA system
4
Brand Activation Manager, EKA PP Resume Examples & Samples
- Execute with excellence the seasonal‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, both online and in key doors (where applicable) against the agreed KPI’s
- Deliver and execute the EKA activation strategy and roadmap
- Secure the highest share of voice in the customer’s online and offsite marketing channels
- Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
- Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
- Intermediate to advanced skills in MS Office
- Key Relationships
- Marketing teams within the European Key Account (EKA) organization
- EKA sales teams
- Global Brands: Business Units Comms, Brand Management
- CoE Retail, eCommerce, EKA Activation
5
Brand Activation Manager Reebok PL Resume Examples & Samples
- Functional: > 5 years Marketing
- Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
- Leadership: none
- Exposure: Advertising / Marketing
- IT skills: MS Office (user knowledge)
- University degree in business, ideally with Marketing and Sales focus
6
Interim Assistant Brand Activation Manager Resume Examples & Samples
- Contributing to the Cluster’s commercial activation plans in the most effective way to maximize business impact
- Driving Cluster deployment & execution of central toolboxes in the market
- Developing plans on local amplification & local magic and execute them
- Managing local and central POS materials for the market, working with and supporting the POS Design Manager
- Running key Below the Line components (events, sampling, consumer promotions, and packaging)
- Act as a main contact with the central Activation team receiving information on toolboxes and supply of materials and providing specific Cluster execution progress to ensure full alignment and on time delivery
- Manage any local agency external resource usage and negotiates costs across activation projects to ensure best return and use of resource
- Contribute to the SOR (State of Readiness) process, supporting the Activation Manager
- University Degree (preferred Business Administration/Marketing)
- Project Management skills and experience
- Experience in managing POS materials
- Communication, results orientated and collaboration skills
- Organization, attention to detail and the flexibility are also key to succeed in this role
- Fluent in both Spanish & English
7
Brand Activation Manager Resume Examples & Samples
- Develop and implement Local Brand & Trade Activation Plan
- Development, implementation and performance analysis of activation strategies and tactics such as assortment, distribution and promotional effectiveness & profitability
- Ensure successful NPI launches in the local market
- Prepare cycle meetings, develop detail aids & drive the operations for your brands
- Track & optimize In-Market Excellence in Execution
- Deliver Customer Input on Activation programs
- Analyze Business Performances & Competitive review+ develop corrective actions
- S&OP: Forecast: Base-Promo
- BME Tracking: Consumer & Trade BME
- Managing the national portfolio: eurocode, masterdata mgt, Slob’s
- Close collaboration with Consumer Marketing on brand plan thanks to strong local market understanding
- Close collaboration with European colleagues Solutions Category and roll out best practices
- Min. 1-2 years’ experience in marketing or C&S Marketing
- Master studies
- Strong Analytical skills
- Creative and change agent
- Complexity management
- Problem solver, self-reliant, overtaking the responsibility, high engagement
- Cross functional worker, interpersonal skills
8
Brand Activation Manager Resume Examples & Samples
- Identify, measure and quantify marketplace trends and opportunities
- Develop category plans and activities to meet business and customer objectives
- Identify the optimal timing of the gifting process to set us up for success
- Develop plans and activities to excite and inspire our customers behind Seasonal & Everyday Gifting
- Ensure the development and implementation of a risk management process for seasonal products
- Develop and deliver annual activity set including NPD and promotions as per the strategy
- Develop a long term POS plan aligned with our total business plan
- Manage the available budget effectively
9
Junior Brand Activation Manager Resume Examples & Samples
- Business Plan Implementation – Support the Senior Brand Activation Manager in developing and implementing the Brand Plans from design to implementation: including category development, POS activation and Customer engagement
- Health & Safety – Guarantee the full compliance with all health and safety internal guidelines, policies and procedures
- CREDO, Conduct & Compliance – Follow all Conduct and Compliance rules as per Company guidelines and policies as well as local regulations. Always Be a Credo Role champion in everything it is done
10
Brand Activation Manager Resume Examples & Samples
- Be accountable for responsive channel AOP, NSV and TP target delivery
- Work with senior activation manager to lead the development of annual/monthly/quarterly standard and tailor made customer and shopper activation activities by product/region/channel/outlet and get management team’s approval
- Flawlessly execute the approved activation activities via working closely with regional sales team, trade customers, and selected agencies with a clear pre-KPI and performance tracking mechanism
- Conduct M&E on agreed activities to understand its efficiency and effectiveness, to share the learnings to internal audiences, and to look for future improvement opportunity
- Analyse and provide insight drawn from information including shipment/ off-take sales, market share, BTS, retail audit and sales team feedback
- Spend sufficient time in markets (with/without sales force) to not only understand trade, shoppers, and competitors, but also to check and ensure the activation activities (standard or tailor-made) are executed flawlessly
- Ensure QDVP3 Execution standard is achieved
- Comply DMC
- Closely monitor allocated A&P funds throughout the year via good self-tracking and reports provided by Finance team every month
- Consolidate, Coordinate and support JBP process on planning and meeting with customers
- Support GAME (trade strategy) process
- Support brand to deliver brand objectives – Brand Communication & Innovation (integrated BTL execution base on BM's brief)
- Strong consumer or category marketing capabilities
- 6+ years sales/marketing/customer marketing related experience
- Masterful at creating alignment across our consumer, shopper, customer, trade and channel agenda
- Good level of industry understanding as well as know Diageo products, competitors, customers and trade dynamics
- Good understanding of outlet segmentation and classification, customer insights
- Lack of careful, detailed and often sensitive communication with a broad range of internal and external stakeholders
- Inability to work at a fast pace across a variety of activities
- Inability to connect and create positive relationships
11
Brand Activation Manager Resume Examples & Samples
- Customer and Consumer understanding – Getting insights (external & internal) according to existing tools and methodologies, and transform it into actions that generate growth for our brands with our customers
- Business Plan Implementation – Portfolio Management, Brand activation Plans from design to implementation: including category development, POS activation and Customer engagement
- Liaise with cross department teams that exist in the following processes
12
Brand Activation Manager Resume Examples & Samples
- Develop and implement Local Activation Plan
- University degree in Business administration or respective studies
- Experience of category solutions and/or sales (professional or consumer)
- Experience from a multi-national or regional company, preferably in FMCG or OTC
- Knowledge of local trade structures and key deliverables for a successful trade partner
- Skilled in Word, Excel and Power Point
- Experience in working closely with business finance department
- Proven self-starter with strong initiative, enthusiasm for business, as well as being result-oriented
- Active & engaged in prompt execution of activities
- Strong likes of operational business
- Solid analytical thinking
- Working in cross-functional teams locally and on a Northern European cluster baseProduct Management
13
Brand Activation Manager Resume Examples & Samples
- Works with supply, internal & external customer teams and finance to develop and execute successful plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved
- Develops annual brand activation plans ensuring alignment to Po1 strategy and leads deployment of approved plans for own portfolio to sales teams
- Ensures adherence to the purpose & positioning for each Power brand within market. Follows principles for success & NPD entry models agreed by ENA brand teams (Po1) for each Power brand within market and localises global best practices for future success
- Manages development and activation of local brands (as applicable to defined portfolio), approving concept development with local leadership team
- Creates localised brand activation plans using toolkits provided by Po1
- Owns NPD pricing and product launch process
- Reviews internal reports and market share data, tracking progress vs agreed plan. Develops contingency plans when required to ensure successful delivery of defined market share and revenue targets
- Localises and executes effective PICOS (4P) strategies – Product, Price, Promotion & Placement - based on PO1 models and an understanding of customers, categories and consumers to maximise profitability
- Provides input to the development of shopper insights to support the category growth platforms where relevant
- Champions new product market entry and execution. Includes development of sales presentation and POS materials and tracking performance on key brand initiatives
- Makes decisions based on a thorough understanding of NR, Trade Spend and GM
14
Assistant Brand Activation Manager Resume Examples & Samples
- Identifies and analyzes market conditions in existing and potential segments, evaluate effectiveness of marketing programs and make improvement recommendations for future programs to expand sales and profitability
- Monitor sales and share performance on regular basis, conduct reviews and deliver regular reports with solid analysis and actions to expand sales and improve profitability
- Deep understanding on consumer insights, drive communication development behind compelling insights and lead the implementation of marketing programs based on brand strategies
- Assist / lead product launches including opportunity identification, concept development, market validation, packaging development and coordinate with relevant parties to deliver the launch, support campaigns and conduct post-launch reviews
- Work closely with cross functional teams and external agencies to execute through-the-line campaigns and deliver business goals
- Minimum 2-3 years’ brand management experience in consumer product sector
- Experience in new product launches and through-the-line campaigns is desirable
- Bachelor’s degree in Business Management or equivalent
15
Senior Brand Activation Manager Resume Examples & Samples
- Lead local brand strategy for Total Beauty franchise, meeting both short & long term business goals
- Actively influences GFO (Global Franchise Organization) and NABM (North Asia Brand Management) teams in all strategic alignment
- Identifies and analyzes trend in existing and potential segments based on sound consumer, competitive, professional and trade understanding
- Plan and execute new product launches including opportunity identification, concept development, financial validation, packaging development and conduct post-launch reviews as appropriate
- Lead multiple agencies & cross-functional teams to develop winning, insight-led communications that encompass TV, digital (esp. in emerging media), print, PR, outdoor, ethical channels and BTL
- Manage and track A&P budget to deliver business initiatives that maximizes ROI
- Help manage P&L to improve both top and bottom line
- Work closely with regulatory & quality assurance teams to ensure compliance
16
Junior Brand Activation Manager Resume Examples & Samples
- 2-3 years work experience in (trade) marketing, sales or for a social media agency
- Broad marketing, project management and/or sales background and capabilities involving below the line techniques and digital expertise
- Keen networker and enthusiastic team player
- Capacity to communicate openly and clearly – in English & German (at negotiating level)
17
Brand Activation Manager Resume Examples & Samples
- Bachelor’s Degree in Business, Marketing or related field
- At least 3 to 5 years in sales or comparable experience
- Must have experience in managing budgets; sponsorship/revenue generation
- Management experience required
- Experience in a third-party property management environment preferred
- Must have experience in managing budgets
- Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask
- Sales/negotiation skills a plus
- Must have flexibility to work varied schedules including weekends and evenings
- Client service orientation
- In-depth knowledge of retail management and marketing preferred
- Strong computer skills including Windows applications
- Adobe suite experience a plus
18
Senior Brand Activation Manager Resume Examples & Samples
- Accountable for accelerated share, sales and profit growth for Oral Healthcare
- Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares
- Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management
- Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation were needed
- Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps
- Define and deliver winning expert activation programme to strengthen “expert recommended” differentiation for relevant brands
- Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns
19
Junior Brand Activation Manager Resume Examples & Samples
- Lead the Marketing planning of critical activities for Teisseire Belgium – both Above & Below the line in compliance with our marketing code
- Manage brand Advertising & Promotions expenditure for Teisseire Belgium to optimize effectiveness of all consumer facing & trade activation spend
- Help to drive profitable volume & value market share growth within priority territories
- Work with Brand, Category and Customer Management colleagues to create inspirational sell-in of activities – both total annual programme and also individual activities
- Manage the development and timely fulfilment of all relevant material (print, point of sale (POS), premia, display materials, category support) to support the execution of AOP
- Work with Customer Management to ensure all marketing executional details are planned and covered and a clear resource and tracking plan incl. field resource planning and toolkit, availability plan, store comms etc
- Support the Sr. Brand Activation manager Europe in maintaining alignment with GB & Strategic Marketing brand teams to understand future brand opportunities for Europe and shape GB brand information where necessary to ensure fit for international purpose
- Lead the packaging development and execution of New Product Development (NPD) for Teisseire Belgium along with managing packaging of the portfolio of our other brands across Europe to ensure on-going compliance and purpose
- Support commercial team with new product introductions & registrations
- Support the partners & the commercial team with trade shows, samples, general marketing assets and any brand-related execution and approval in market
- Work with the Category and Insights team to effectively monitor & evaluate brand performance using external and internal data to support the development of recommendations/action planning
- Marketing experience in FMCG or retail environment in Benelux (1-3 years)
- Educated to Degree level (or equivalent)
- Professional marketing qualification preferred (but not essential)
20
Digital Brand Activation Manager Resume Examples & Samples
- Work closely with the IT teams to deliver consistent platform-specific strategies; monitoring digital landscape for opportunities to optimise & lead on implementation for the BU
- Develop a deep understanding of the International BU’s customers and work with internal commercial stakeholders to deliver a value-add experience
- Develop and execute the B2B digital marketing calendar, ensuring all campaigns and activities are fully evaluated to enable future improvement
- Develop and evolve the digital content across the B2B platform, bringing to life brand and product storytelling for our global customer base
- Work closely with the Strategic & International marketing teams to deliver a consistent, seamless brand experience for our customers however they engage (face-to-face sales meetings, social platforms or B2B tool)
- Deliver growth through segmentation analysis, building an on-line community and delivering relevant and rich content to all users
- Champion the B2B digital platform internally and maintain strong internal stakeholder communication channels across marketing, IT, commercial and the wider business
- Proven in-house or agency experience
- B2B digital marketing experience
- Desire to keep up with new developments in the digital & social space
- Great communication skills (written and verbal) both internally and across the world
- Proven track record of influencing across functions
- Commercial and results driven
- Experience managing multiple activity to completion in a fast-paced environment
- Some travel to Amsterdam is required
21
Group Brand Activation Manager Resume Examples & Samples
- Position Title: GroupBrand Activation Manager
- Sector: Consumer
- Location: Taipei, Taiwan
22
Junior Brand Activation Manager Resume Examples & Samples
- Responsibility for Activia brand local (CZ+SK) activation of global campaigns
- Responsibility for global digital campaigns localization and statistics, „co-owner“ of local markets (CZ/SK) digital knowhow and strategic recommendations
- Opportunity to bring to life portfolio innovations (new flavors, formats, product ranges)
- Responsibility for diverse packaging design projects
- Contributing to brand and portfolio strategy development for CZ and SK
- Conducting different analyses (Internal data, Nielsen, Dunhumby, etc.) and bringing own recommendations for further development of Activia CZ/SK business
- Contributing to yearly marketing plans development for 2018 and beyond
- And yes, frankly also a bit of boring administrative stuff such as managing invoices and SAP
- University degree with at least 1,5 year relevant working experience related to Marketing
- Microsoft Office (Excel and PowerPoint) are your good friends
- Able to work individually in a pro-active way
23
Brand Activation Manager Resume Examples & Samples
- Execute activations, promotions, and beer education at key on-premise retail accounts to enhance the image and reputation of our brands in the market place
- Work directly with wholesalers to plan and execute Anheuser-Busch budget in order to maximize ROI of our investment
- Identify major accounts that are not being penetrated with our products and develop a plan to establish business with such accounts. At AB we’re never satisfied and continuously seek to improve
- An intense competitive spirit with an assertive, confident personality
24
Brand Activation Manager Resume Examples & Samples
- Work cross functionally to ensure in-year activities are delivered and evaluated to best-in-class standard
- Work closely with Brand Managers & channel activation to ensure campaigns are executable in-store, and that brand guidelines are adhered to
- Take an outside-in approach, looking at industry (and beyond) best in class executions in-store and bringing learnings to the business
- Ensure that Candy activation plans work in unison with business priority brand choices and gum activation plans
- Manage the Candy activation budget
- Deliver consistent results
- Create collaborative relationships
- Engage and motivate associates and other stakeholders
25
Brand Activation Manager Resume Examples & Samples
- Developing and coordinating a high profile brand activation programme spanning consumer and partner marketing channels
- Building out and managing Project plans to ensure activity is delivered on time
- Working with internal and external stakeholders to ensure that maximum value is being driven from the programme
- Coordinating and leading multiple workstreams across several business functions
- Briefing and managing agency partners to deliver creative on time, in budget
- Ensuring full reporting and measurement is in place to track the impact of the partnership across all key areas
- Continually seeking to innovate and expand the partnership; identifying opportunities to optimise and evolve based on consumer response and commercial data
- Ensuring the partnership is executed brilliantly across all areas
- Managing the activation budget to ensure efficiencies, whilst tracking and monitoring brand spend to ensure the programme is delivered against budget
- Highly organised and an excellent project manager
- A great people person
- Strategically minded- but with the ability to roll up your sleeves and get stuck into the detail
- Good working knowledge of ATL and BTL marketing channels and experience in coordinating cross channel marketing campaigns
- A strong work ethic and a proactive positive attitude
- An ability to juggle multiple priorities and experience in working with multiple stakeholders across different levels and different areas of the business
- Strong organisational skills and the ability to prioritise your workload
- Good knowledge and expertise in executing and managing marketing and communication channels
- Experience in working with and managing agencies
- Exceptional collaboration and relationship-building skills — with the ability to develop strong working relationships across stakeholders both inside and outside Just Eat
- Frank no non sense attitude, first class communicator, excellent communication skills with the gravitas to lead from the front
- Brazil
- Canada
- Denmark
- France
- Mexico
- Ireland
- Italy
- Netherlands
- Norway
- Spain
- Switzerland
26
Senior Brand Activation Manager Resume Examples & Samples
- Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by SC+ organisation
- Lead and drive execution locally on Sales Country level
- Input into creation of SC+ Brand Plan and MWB, Omni Channel Activation Calendar and feedback on tools – this includes Strategic Input where required
- Lead the Brand Activation Team in Sales Country in executing the SC+ Brand Activation Plan (with local inputs by exception)
- Lead and demonstrate a cultural change to execute rather than add and include all activations on Omni Channel
- Provide a framework for performance
- Fluent in English (writing and verbal)
- Fluent in local language
27
Brand Activation Manager Resume Examples & Samples
- This position will be responsible for conducting secondary sales calls and activations at On-Premise retail accounts (bars, restaurants, etc.)
- This position will also work with wholesalers to plan and execute Anheuser-Busch budget in order to maximize ROI of our investment
- Goals are to increase sales volume, number of draughts at key accounts, increase points of distribution of Anheuser-Busch product through consistent targeted account visits
- Multiple positions are located in and around urban centers across the United States. Relocation is not provided; all candidates will be considered for the nearest Urban Center opportunity
- Bachelor's degree preferred, but not required. High school diploma or equivalent required
- Experience working in sales preferred; comfort in working with customers, retailers, and wholesalers one-on-one
- Comfort in interacting with and engaging customers
28
Senior Brand Activation Manager Resume Examples & Samples
- Develops the Annual Business Plan for each assigned brand; prepares the strategies and ensures proper execution of same; exercises sound decision-making in dealing with day to day business issues; reviews closely Financial Plans and tracks performance versus budgets, ensuring achievement of plans despite variances/ challenging operating environment
- Monitors the effectiveness and efficiency by which plans are implemented by utilizing a host of internal and external data, including market share reports, competitive data monitoring, sales performance as well as Brand Inventory and Offtake Tracking Data for each brand/business unit assigned
- Identifies new product opportunities to grow the business and liaises with Category, Region, Future Team, and counterparts in other countries in managing the new product development processes for bringing these new ideas to market
- Guides the extended brand team in the new product development process, following established GSK Policies and GSK Values
- Directs the activities of the advertising/media/design agencies to ensure that their efforts support the business’ strategies, especially in the areas of creative development, media and strategic planning
- Drives the Annual Market Research program for the brand(s) assigned; works closely with the General Manager and the Regional Market Research Manager, if any, in the execution of the annual MR plans and coordinates closely with the research agencies to ensure the timely implementation of the plans. Prepares all relevant documents required in the MR process
- Monitors the Advertising and Promotional Spend for the assigned Brand(s) and recommends to the Commercial Director the timely reallocation of resources for maximum business impact. Initiates system improvements within and in relation to the marketing functions that will translate to more efficient brand performance tracking
- Works closely with the Sales Team and Trade Marketing Team in the development of channel strategies in support of the various Effort Priorities of the brand (s) assigned
29
Brand Activation Manager Resume Examples & Samples
- Develop and implement programs to strengthen SONY brand and visual identity in all commercial channels, creating profitable mutual partnerships
- Ensures alignment and execution of the brand strategies by directing and oversee merchandising and promotional activities to play an integral role increasing the market share and the consumer brand experience
- Implement effective and timely trade marketing plans to a high standard in terms, category and sales performance. In addition, conduct and develop product training with retailer sales and marketing teams
- Responsible for Stands and promotors. Evaluates product mix, and maintains high standards of visual presentation and efficient stock handling
- Responsible for maximize sales and profitability of Sony Stores and franchising stores
- Ensures high-quality customer service and after-sales service
- 5+ years leading brand activation / retail activities
- Bachelor graduate in business / MBA will be a plus
- Fluent in English and Spanish
- Process Management
- Innovation Management
30
Junior Brand Activation Manager Verival Resume Examples & Samples
- University degree in Business Administration or equivalent
- Excellent understanding of brands, culture and market knowledge
- Proven track record in project management, demonstrable organizational skills,
- Proficient in the use of MS Office and SAP
- Excellence in analysis, creativity in conceptualization, and attention to detail as well as focus on execution
31
Senior Brand Activation Manager Resume Examples & Samples
- Bachelor's degree (emphasis in business/marketing or related field)
- Proficient in Microsoft Office applications
- Existing knowledge of Newell Brands’ established Marketing process, systems and operational management a significant advantage
- Four-year college degree, MBA Preferred
- 20% travel required
- Experience translating marketing objectives into strategies and plans. Proven success in creating a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
32
Brand Activation Manager Resume Examples & Samples
- Leading overall marketing plans and be the key point of marketing contact for our sales team in the travel and export sector
- Lead development, activation and detailed planning of marketing support programs across our portfolio in the travel area (planes and boats) and function as the marketing expert and partner towards our customers in the travel area
- Lead the Marketing planning of AOP-critical activities for Teisseire & Purdey’s in the Netherlands and export markets – both Above & Below the line in compliance with our marketing code
- Manage brand A&P expenditure for export and NL to optimize effectiveness of all consumer facing & trade activation spend
- Be able to represent our brands in International markets and towards International customers with confidence, passion and enthusiasm
- Demonstrate success in Brand or Commercial Management, and/ or Marketing Activation, Media planning within an FMCG or retail environment
- Ability to work closely with cross-functional teams (internal and external) to plan and execute the delivery of AOP-critical activities within your assigned territories
- Ability to set direction and define a brand / portfolio vision for short and longer term for travel sector and Teisseire & Purdey’s in NL
- Ability to multi-task and act & deliver at pace in fast paced and volatile business environment
- Evidence of flawless in-market Brand activation and execution
- Ability to travel approximately 20-25% of time in role across EMEA region
33
Senior Brand Activation Manager SK / HU Resume Examples & Samples
- Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by CE East organisation
- Drive the consolidated approach across categories and across Brand Communications, Channel Activation and Sport Marketing functions to guarantee aligned activation strategies
- Lead and drive execution locally on Pannonia level
- Provide performance feedback on CE East level to the Market's Brand Activation lead
- Input into creation of CE East Brand Plan and MWB, Omni-Channel Activation Calendar and feedback on tools including Strategic Input where required
- Lead the Brand Activation Team in Pannonia in executing the CE East Brand Activation Plan (with local inputs by exception)
- Lead and demonstrate a cultural change to execute rather than add and include all activations on Omni-Channel (RSM, VM, Own Retail, etc.)
- Ensure consistency and executional excellence in Pannonia
- Input, Create and embed a CE East and Pannonia integrated Marketing Calendar that harmonizes with WE
- Responsible for Pannonia MWB and co-ownership of SWB optimization to deliver best return vs investment
- Drive and lead Sports Marketing intitavives: set a sports marketing strategy to achieve the broader brand objectives; manage the sports marketing mix within the total MWB; drive the Sports Marketing team to activate the assets in ways which drive brand and business KPIs
- 6+ years of relevant Experience, cross-functional marketing and/or sales experience
- Fluent in Slovak and/ or Hungarian
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Brand Activation Manager Resume Examples & Samples
- 1-2 direct reports
- Assists in the recruiting process and participates in interviews and recruiting events
- Establishes clear SMART objectives and assign clear projects/tasks
- Coaches/Develops direct report’s skills and competencies
- Collaborates with other brand activation teams to share best practices regionally or globally
- Complies with all company processes and makes recommendations to streamline and simplify brand and business processes if/where applicable
- Uses appropriate decision-making and approval processes in a timely manner
- Four-year College/University degree. MBA is a plus
- 5+ years of marketing experience
- Demonstrated ability to translate marketing objectives into strategies and plans. Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
- Experience launching new products from concept stage through commercialization and in-market success
- Astute budget management skills
- Knowledge of the retail landscape and experience developing Shopper Marketing plans
- Strong executional background
- Proven track record of leading cross-functional teams and people management
- Cross-functional brand, sales, channel management, or consumer insights experience preferred
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Brand Activation Manager Resume Examples & Samples
- Coordinate with Recruitment Agency & RC – Administration to recruit & maintain qualified BAs on time in full
- Development of campaign plans, with clear line of sight objectives
- Deploy/Execute 360 campaign plans
- Support development of innovative and effective activation techniques for consumer communication at 360 touchpoints grounded insights into shopper motivation/behaviour and opportunities/constraints in different consumer channels
- Ensure campaign results are measured as per Adult Tobacco Shopper Marketing dashboard and Brand KPIs, and that learning/insights are taken into account in development of future activation strategies and plans
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Brand Activation Manager Resume Examples & Samples
- Position Title: Brand Activation Manager
- Sector : Consumer
- Lead critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing
- Partner with Global Franchise Organization to develop new products ideas/concepts/designs in line with mid-long term brand strategy
- Actively influence Global Franchise Organization for strategic decision, IMC development and mid to long term portfolio strategy that best responded to local consumer needs and business priorities
- Establish a brand building strategy and setting business plan to deliver both short term and long term business goals
- Develop and execute winning local consumer connection plans with Best fit Marketing Mix based on TA and ROI
- Analyze market and competitor trends by closely monitoring sales database, research materials and coordinates with other functions
- Explore opportunities and develops strategy for new business opportunities
- Collaborate smoothly with internal and cross function, cross region stakeholders to deliver best In-market results
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Brand Activation Manager Resume Examples & Samples
- Four-year College/University degree
- 5-7+ years of marketing and/or general management work experience
- Has worked on a business with global or international exposure. Demonstrates an understanding of differences between countries and cultures
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Brand Activation Manager Resume Examples & Samples
- Monitor and animate brand execution fundamentals
- CZSK brand strategy and yearly marketing activity plan
- Local activation of Actimel
- Represent the Actimel brand within CZSK organization and within Europe
- Monitor & manage Actimel brand budget in CZSK and contribute to efficient spending
- Manage and develop 1 subordinate (Marketing Trainee)
- University degree with 2 - 5 years relevant working experience related to Marketing (or Trade/Sales)
- Fluently in English and Czech, spoken and written
- Nielsen and Microsoft Office (Excel and PowerPoint) are your good friends
- Able to develop trustworthy relationships and communicate on different levels
- Team player who can work in a pro-active and flexible way
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Brand Activation Manager Resume Examples & Samples
- Develop, manage and implement brand strategies, brand planning and overall communications plan
- Leverage knowledge of business, category and brand marketing strategy into accountable marketing strategies and plans to deliver against the company’s business objectives
- Execute specific marketing plans in collaboration with a variety of functional areas such as RA, MA, Packaging, Supply Chain, Commercial and Operations
- Identifies and validates new product/business opportunities
- Liaise with key stakeholders including other subsidiaries, regional, global and management
- Manage the P&L, advertising and promotional budget
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Brand Activation Manager, Shanghai, E&ES, HBT Resume Examples & Samples
- At least bachelor degree holder, major in Marketing/advertising field or brand management is advantage to the post
- Minimum 5 years’ experience in brand management or activation (brand agency or marketing relevant background is preferred); and must have been AAD level or above for at least 1 years
- Must have the experience in team leading
- Relevant B2B marketing experience, and/or multi-national company working experience are added advantages
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Brand Activation Manager Resume Examples & Samples
- Develop channel-specific programs, in close collaboration with Brand Marketing team, in line with each brand’s strategy and objectives. Brief and manage creative agency to design/adapt all necessary “Below The Line” brand assets
- Produce and communicate activation playbooks, priority calendars and selling tools, specific to each channel/sub-channel
- Provide support and guidance to the Sales teams for the execution of those programs, through a regular communication flow
- Ensure upfront alignment with Sales teams, by integrating their feedback and needs early in the process, through regular communication and also direct in Market field observation
- Analyze performance of each program and derive learnings from it, in collaboration with Brand Marketing and Sales teams
- Define role, objectives, KPIs and priorities for sampling agency. Monitor their activity and provide them with regular support and information on each brand’s priorities throughout the year
- Analyze competitors’ activations, in collaboration with Sales teams across different Markets
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Brand Activation Manager Resume Examples & Samples
- On-Premise alcohol sales experience is preferred
- Marketing, promotion, event management and/or sales merchandising experience will also be looked at
- Demonstrated strong interpersonal skills
- Successfully manage multiple projects under tight time & budget constraints, while meeting required deadlines
- Strong connection to local market is preferred
- Excellent written and verbal communication skills; ensure clear and concise communication with management, co-workers and vendors/distributors
- Proficient with Excel and PowerPoint including use of tablets
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Junior Brand Activation Manager Resume Examples & Samples
- Own activation budget for assigned brand/ projects
- Actively supports Brand Growth
- Master’s Degree in business or similar; major in marketing and/ or sales
- First Project Management Skills
- First work experience in Marketing through internships and preferably in FMCG environment
- Basic knowledge in agency briefing & management
- Excellent communication and presentation skills in English and German
- Responsibility and freedom to drive your own ideas
- Support through an experienced team
- An open & international work environment of a global family-owned business
- Personal & professional development, e.g. through global trainings from Mars University
- Attractive conditions and extensive social benefits
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Brand Activation Manager Resume Examples & Samples
- BA/BBA/MBA or B.Sc. Degree in Marketing, Business or Advertising
- Comprehensive knowledge and understanding of Marketing discipline
- Working knowledge of FMCG / OTC Marketing environment
- Strong presentation and analytical skills
- Master’s degree in Marketing or related discipline
- Ability to lead product innovation activities, strong interface with sales and supply chain
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Brand Activation Manager Resume Examples & Samples
- (Drive brand plans with objective to grow Brand Equity, usage, consumption and loyalty to meet business objectives
- Lead business analysis and development of annual integrated marketing plan to grow the category and build strong leadership, countering competitor activities
- Plan & execute integrated marketing campaigns based on strong understanding of consumer, shopper and professional insights and business opportunities
- Work closely with Sales and Professional affair teams to develop key customer programs that help to grow
- Through analysis on consumer, market and category trends, brand health, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives
- Manage and own the budget, forecasting and optimise spends for effective utilisation of the investments
- Lead peers and in cross function projects
- University educated in business or related disciplines
- At least 5 years of brand management experience gained preferably from reputable FMCG company
- Insights driven in strong understanding of consumer's and customer's needs
- Good big picture orientation with attention to details
- Analtical & Strategic, Team player, self- confident
- Innovative, business excellence and results oriented
- Strong leadership and business acumen
- Work independently who is a good initiator with strong multi-task and time management skills00001AEI
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Consumer Brand Activation Manager Resume Examples & Samples
- Accountable for the delivery of Volume, Turnover, Gross Margin and Market Share targets in Power Brands in the assigned Spaces/Brands/markets
- Contributes to the country strategy development for brands in line with global strategies to meet volume, turnover and gross margin targets
- Develops and implements the brand Media and Activation (including promotion) plans in country across all channels to finalize activation plans leveraging global programs
- Accountable for the world class execution of consumer marketing offers (Products, promotions and Communication) in market
- Manage country brands performance and the yearly marketing spends (ASP)
- Pricing Management for brand Variants based on pricing tools
- Engagement and buy-in from the Workshop Activation Managers & Trade Activation Manager to ensure appropriate inputs
- Sales team engagement and buy-in and agency management for world class implementation
- Responsible for assumptions and V&Os management for the brands in the LBM process
- Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately
- Fulfill agreed specific Product Quality & Compliance accountabilities which apply to the role of Consumer Brand Activation Manager, as part of the Auto Marketing role card
- Substantial experience in Marketing
- Experience in B2C marketing activation
- Experience in disciplined marketing campaign execution
- Experience of working with agencies across multiple media channels and countries
- Experience of working in a matrix organization
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Consumer Brand Activation Manager Resume Examples & Samples
- 3 Competencies being assessed specifically for this role are
- Brand management – Mastery
- Translating Marketing Strategy into Marketing Plans – Skillful
- Performance Monitoring – Skillful
- Excellence: Pursue systematic management through standardization, clarification and the elimination of defects
- One Team: Enable others to trust me by delivering on my accountabilities, and standing by decision when they are made
