Associate Brand Manager Resume Samples
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Associate Brand Manager Resume Samples
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TK
T Kohler
Tierra
Kohler
272 Verda Spur
Phoenix
AZ
+1 (555) 337 3089
272 Verda Spur
Phoenix
AZ
Phone
p
+1 (555) 337 3089
Experience
Experience
Philadelphia, PA
Associate Brand Manager
Philadelphia, PA
Rempel, Crooks and Ferry
Philadelphia, PA
Associate Brand Manager
- Assist the senior brand manager/marketing director to develop, recommend and execute annual marketing plan activities, including local media strategy and plans
- Lead overall B2B marketing and business development strategy working closely with the Regional Marketing Manager and Sales Management team
- Assists in developing Brand Plans and establish guardrails for regional and local market executions and developments
- Assist the brand manager to develop, align and execute brand marketing plans for specific categories
- Manage brand equity of portfolio of products, establishing guardrails and expectations to manage regional implementation
- Continually monitor and track the portfolio strategy based on the achievement of strategic goals for the active ingredients and new products managed by the Portfolio team with the input of regions, countries and relevant functions. Propose, evaluate and monitor the implementation of adjustments when necessary
- Identify, define and validate in co-operation with Countries and Regions the global portfolio strategy / build business plan based on inputs from Regions, Countries and relevant functions
San Francisco, CA
Global Associate Brand Manager
San Francisco, CA
Bartoletti LLC
San Francisco, CA
Global Associate Brand Manager
- Play a key supporting role to the Senior Brand Development Manager in developing category strategy
- Support Brand Manager with strategic development
- Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria
- Assist Senior Manager in the creation of global communication projects for liquids markets across a diverse set of channels
- An appreciation, empathy and respect for cultural differences and working styles that comes with working on a global team
- Assist Support manager in the guidance of all global communications and innovations development across markets (packaging development, advertising, product development, etc)
- Assist in innovation scoping work to identify future opportunities
present
Los Angeles, CA
Senior Associate Brand Manager
Los Angeles, CA
Zemlak-Beier
present
Los Angeles, CA
Senior Associate Brand Manager
present
- Development and implementation of distribution, packaging, shelving and merchandising strategies and plans
- Assist in the development and implementation of distribution, packaging, shelving and merchandising strategies and plans
- Responsible for managing monthly Gross Sales forecasts and marketing spending expenditures
- A winning attitude and approach to problem solving
- Lead the commercialization process for packaging initiatives, close-in innovation and merchandising support material
- Complete business analysis and tracking as directed with a goal of identifying business implications
- Support the execution of the annual marketing programs. Manage promotions, and other marketing mix elements
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Arizona
Bachelor’s Degree in Marketing
Skills
Skills
- Excellent communication skills including: High EQ, Strong Listening skills, Great articulation of “why’s”, articulation of concepts clearly
- Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator
- Highly organized and able work in a high-pressure environment with multiple projects; able to dovetail high-priority projects
- Solid business acumen and possesses basic industry knowledge
- Strong business acumen and possesses basic industry knowledge
- Demonstrates strong business acumen and possesses basic industry knowledge
- Highly organized with excellent attention to detail
- Demonstrated ability to maintain a consistent, high-quality customer-focused organization
- Develops Continuously: Continuously seek opportunities to improve self and others. Leads with trust, honesty, and commitment to hire, coach, and develop partners to achieve their potential
- Works Well with Others: Listens and communicates well with others within and outside of challenge or uncertainty. Adapts quickly to change and makes timely, thoughtful decisions
15 Associate Brand Manager resume templates
Read our complete resume writing guides
1
Associate Brand Manager Resume Examples & Samples
- Develop and execute plans to promote our products to the consumers driving awareness of our products, new users and frequency of use
- Work closely with consumer sales and editorial teams to leverage content and product benefits for campaigns and positioning that are sequenced with direct response consumer sales acquisition and retention programs
- Lead overall B2B marketing and business development strategy working closely with the Regional Marketing Manager and Sales Management team
- Develop and execute B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including DMS/social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites, etc.)
- Oversee development and execution of B2B sales materials, marketing tactic execution, B2B public relations, B2B events, and B2B corporate trade/sponsorship relationships
- Manage B2B marketing budget
- Collaborate with sales team, creative team, and market analyst to develop and maintain robust lead generation pipelines and nurture leads
- Work with market analyst to fully leverage research and insights in B2B promotion and sales collateral
- Lead overall B2C marketing programs working closely with the Regional Marketing Manager, editorial and consumer sales teams
- Develop and execute B2C brand positioning, messaging, creative development, media planning/buying, and channel management focused on improving brand awareness/perceptions and maximizing consumer acquisition and retention. Manage B2C marketing budget
- Work with Graphic Designer and leverage group resources to develop and execute consumer marketing campaigns
- Provide leadership in the design and production of all aspects of visual marketing needs. Build deep and productive relationships with external community partners
2
Associate Brand Manager Resume Examples & Samples
- Performs financial and marketing analysis; assesses category, brand and competitor performance
- Analyzes key issues relating to products (including cost, pricing, quality or consumer acceptance) and makes recommendations to M&C leadership
- Applies analysis to identify new marketing/packaging/product opportunities
- May analyze information to support the development of a 12/18 month S&OP product forecast. Represents the M&C viewpoint in consensus and S&OP meetings
- Assists the brand team in building annual operating plan and marketing/brand plan through data gathering and analysis
- Directs and oversees external agencies to execute marketing creative (e.g. FSI or CRM program) from creative brief development through concept evaluation to delivery of the final execution
- Manages programming and projects within the quarterly budget. Approves and provides feedback on creative materials consistent with brand guard rails
- Build strong relationships within a matrix structure to ensure needs are addressed and information sharing is timely
- Progressive analytical experience in product, marketing,consulting or other relevant environment 2+ yrs
- Project leadership 1+ years
- Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player
- Strong leadership and project management skills
3
Associate Brand Manager Resume Examples & Samples
- Develop and execute marketing plans, strategies, communications, and launch schedules for video game launches across multiple platforms (Microsoft, Sony, Nintendo, Mobile)
- Inspire, direct and manage cross-functional marketing teams to execute plans: Public Relations, Promotions, TV, print & on-line media, web, Creative Services and outside agencies, merchandising, Sales, & Operations
- Manage and track product budgets
- Conduct market research, competitive analysis, and complete post-mortem analysis to evaluate effectiveness of marketing programs
- Champion programs and build successful partnerships with upper management, international & strategic marketing, development teams, licensors, and first party contacts
- Bachelors degree in relevant field required
- Strong leadership, creativity, attention to detail and high organizational skills
- Minimum 3 years of consumer-oriented marketing experience preferred
- Entertainment, media or video game industry experience a plus
- Excellent written and oral communication skills, as well as team management
4
Associate Brand Manager Resume Examples & Samples
- Proactively identifies new marketing, advertising and media opportunities both nationally and locally
- Assists the team in building annual operating plans and marketing/brand plans
- Directs and oversees external agencies to execute marketing creative from creative brief development through concept evaluation to delivery of the final execution
- Manages media sponsorships and promotional activations within quarterly budget. Liases with agencies, manager and director on creative direction
5
Associate Brand Manager, Odwalla Resume Examples & Samples
- A willingness to own and steer all brand initiatives to deliver Odwalla’s objectives (consumer metrics, volume, in-store execution)
- A true team-spirit and the ability to lead cross-functionally
- Manage strategy development and execution of projects, including consumer promotions, field activation, online and social media, innovation and packaging graphics
- Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
6
Associate Brand Manager, Season Pass Resume Examples & Samples
- Work with Group Manager to create, recommend, and execute overarching campaign strategies and business plans to drive Season Pass revenue
- Monitor brand standards across all executions related to advertising, marketing collateral / signage, promotions and point-of-sale (offline and online) as well as proofing for accuracy
- Act as main point of contact for International Partner resorts and internal International MSC team
- Develop cohesive, targeted, media plan to reach target audience in partnership with other Brand Managers & Media team
7
Associate Brand Manager Resume Examples & Samples
- Be savvy at financial and marketing analyses, assess category performance, and review/reports on financial status for total business focusing on key brands and segments
- Manage brand equity of portfolio of products, establishing guardrails and expectations to manage regional implementation
- Be responsible for managing segment excess inventory, working with cross-functional partners (Supply Chain, Planning, PLC etc.)
- Provide regional information/perspective to Global Marketing team with regards to business performance and feedback on new innovation as needed
- Support Senior Brand Manager in Body Care product development process, working closely with Product Innovation and Packaging teams
- Track new product development from inception through launch, trouble shoot and make recommendations to resolve issues, with laser focus on assessing COGS and pricing issues and opportunities
- Develop compelling and unique new product concepts leveraging consumer insights, understanding of gaps in market or portfolio, and unmet needs
- Establish a strong relationship with team and ensure follow-up of cross functional responsibilities; track the development of all product initiatives and ensure timely launches
- Align with Creative on product messaging, flow, creative and pricing in brochure
- Provide product information to Estimating team including pricing, merchandising strategy and resourcing assumptions, etc
- Support Senior Brand Manager in development of creative strategy for brochure and packaging (i.e. writing briefs, developing inputs, briefing Creative) and evaluating creative as well as recommending solutions
8
Associate Brand Manager Resume Examples & Samples
- Assists in developing the mission, objectives and 3-year strategy for the Global Color business and develops plans to achieve them
- Assists in developing Brand Plans for select portfolio brands
- Manages key brand NPD initiatives: drives the brand by working and guiding cross functional team (Product Development, Package design engineering, Design, Creative, Purchasing, Manufacturing, Finance) progress and tracks the development of all large innovation initiatives and ensure timely launch within cost/margin objectives
- Assists the BM/SBM in analyzing the brand's strengths and opportunities vs. category trends/key competitors and identifies growth areas
- New Product Development - Proactively drive the cross functional team in all aspects of the development and delivery of product innovation
- Concept – Work with SBM to develop compelling and unique concepts with proficiency leveraging consumer insights, understanding of gaps in market and portfolio
- Creative –Support Senior Brand Manager in development of creative strategy for brochure and packaging (i.e. writing briefs, developing inputs, briefing Creative) and evaluating creative as well as recommending solutions
9
Associate Brand Manager Resume Examples & Samples
- Assists in developing the mission, objectives and 3-year strategy for the Global Premium business and develops plans to achieve them
- Assists in developing Brand Plans and establish guardrails for regional and local market executions and developments
- Assists the Director in analyzing the brand's strengths and opportunities vs. category trends/key competitors and identifies growth areas across all Beauty categories
- Concept – Work with Director to develop compelling and unique concepts with proficiency leveraging consumer insights, understanding of gaps in market and portfolio
- Creative –Support Director in development of creative strategy for brochure and packaging (i.e. writing briefs, developing inputs, briefing Creative) and evaluating creative as well as recommending solutions
10
Associate Brand Manager Resume Examples & Samples
- Is the primary day-to-day contact for key licensees, in specified categories of hardgoods, of assigned client brands
- Analyzes licensees’ sales reports to assess revenue opportunities and risks
- Interacts with licensees to understand and track licensee marketing programs to grow revenue
- Gathers and distributes brand and category information to ensure that all program stakeholders are well informed and coordinates with internal teams to ensure the continuous improvement of all brand materials for the hardgoods categories
- Contributes to the success of the programs by utilizing product and retail knowledge to play a role in the development of category plan
- Maintains an expertise in the assigned categories by mining a variety of sources including: feedback from sales team, licensee reporting, tradeshows, trend research, competitive analysis, and direct communication with licensees
- Provides Product Development teams with recommendations for product positioning, targeted audience, pricing, packaging, for all relevant product lines
- Contributes to and, as needed, creates presentations for potential licensees and the client
- Participates in selected sales calls and contributes to cultivating new licensees and seeking opportunities to expand business with existing licensees
- Ability to deal with senior and mid-level client and licensee contacts
- PowerPoint competency
- Collaborative yet able to work independently
- Multi-tasker
- Superior organizational skills and excellent communication skills; outgoing
- Familiarity with automotive brands is a plus
- Bachelor’s Degree, with a concentration in marketing or business preferred
- Minimum 2-4 years of marketing, category merchandising or brand licensing experience
- Previous experience in Hardgoods categories (generally, home and outdoor lifestyle)
11
Associate Brand Manager, Kids & Home Resume Examples & Samples
- Maintain consistent customer focus across all categories
- Deliver balanced product assortment meeting both aesthetic and financial goals for categories
- Act as guardian of the brand positioning, delivering consistent trend and brand message across categories and business units
- Track competition and define “Good, Better, Best� assortments within each category
- Evaluate and implement appropriate pricing strategies for each category to build Avon equity
- Identify brand appropriate “white space� opportunities for future growth
- Utilize hind sighting to understand common denominators of best sellers
- Own new product KPIs maximizing, revenue and profit, delivering total year financial plan
- Assist Manager in in development and communication of category vision, trend implementation, product aesthetic and campaign execution
- Hold self and all cross-functional team members accountable for delivering revenue, profit and aesthetic goals of the category—driving change to achieve those goals when needed
- Collaborate with Puerto Rico and Canada to build new product line plans for US, Canada and Puerto Rico based on historical information and industry trends
12
Associate Brand Manager Resume Examples & Samples
- Bachelor's degree plus a minimum 2 years related experience in marketing or storytelling
- Project Management Experience including managing timelines and budget
- Experience in building and maintaining account relationships
- Strong and effective project management skills and the ability to direct agency partners in briefing, production and execution
- Ability to provide creative vision and direction for projects and/or special assignments specific to multiple sports
- Entrepreneurial and conceptual thinker can develop innovative solutions to problems
- Ability to manage multiple projects at various levels with different and converging timelines
- Exceptional time management and organizational skills
- Exceptional written and oral communication skills
13
Associate Brand Manager, Vitaminwater Resume Examples & Samples
- 1-3 years of classical brand marketing experience (preferably with a consumer package goods company)
- college degree; MBA preferred (we wouldn’t knock a phd, dds or md either)
- experience with nielsen or iri
- strong analysis, strategic thinking, creative thinking, planning, organizing, problem solving skills. oh, and a sense of humor is a must as well
- passion for understanding consumer behavior
- pulse on pop culture (know the difference between lady gaga and lady marmalade)
- ability to adjust on the fly and thrive in an ever-changing environment
- entrepreneurial spirit
- powerpoint jedi (be able to effectively communicate and dazzle us with your skills)
- syndicated sources: knowledge of syndicated sources (e.g. Nielsen, IRI, Home Scan) used in the analysis of trended consumer and volume dynamics
- marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, swot analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
- creative concept evaluation: ability to assess creative concepts and executions based on creativity, strategic alignment and consumer impact
- financial analysis: knowledge of and ability to use basic financial analysis (e.g. ROI, value chain analysis) related to marketing effectiveness, resource allocations, and new business opportunities
- marketing research application: ability to leverage research results into actionable marketing and business building initiatives
- brand equity: knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties)
- brand positioning: knowledge of specific brand positioning and brand architecture of the company's brands
- retail industry: knowledge of the retail industry (e.g. retailers, competitors, trends, visual merchandising, general business environment) related to multiple channels of distribution (e.g. mass, supermarket, convenience, etc)
- marketing property/program customization: ability to customize, communicate and apply a marketing/retail program or property based on the specific needs of a particular region or customer
- property/program identification: ability to identify meaningful and relevant programs/properties that will have the most impact on specific target audiences
- brand marketing strategy: knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation
- electronic data system familiarity: ability to turn on a computer and send an email
14
Associate Brand Manager Resume Examples & Samples
- Is the primary day-to-day contact for key licensees, in specified categories of softlines/apparel, of assigned client brands
- Gathers and distributes brand and category information to ensure that all program stakeholders are well informed and coordinates with internal teams to ensure the continuous improvement of all brand materials for the softlines/apparel categories
- Contributes to the success of the programs by utilizing product and retail knowledge to play a role in the development of category plans
- Previous expeirence in Softlines categories (generally, apparel and textiles)
15
Associate Brand Manager Resume Examples & Samples
- 1+ year of CPG brand management, product development or marketing/ad agency experience
- Bachelor's Degree or equivalent in Marketing, Advertising, or related field
- Proven ability to multi-task, juggle multiple projects and effectively determine priorities
- Working knowledge of qualitative and quantitative consumer research and syndicated sales data
- Proven ability to work with multiple functional areas
- Demonstrated creative and strategic thinking abilities
- Working knowledge of advertising and promotion$
- Consumer products / CPG experience
- Strong Project Management experience
16
Associate Brand Manager, Run Resume Examples & Samples
- Work closely with the Brand Manager to deliver go-to-market plans that resonate with UA Run target consumer, drive awareness of UA Run products and translate to revenue goals for the Category
- Offer out-of-the box campaign & grassroots ideas for the UA Run Category that align with the Run category voice, vision, and exceed the expectations of the consumer
- Manage the Brand Marketing Calendar to assist in delivering the right story, on-time
- Be an expert on UA Run big stories by season; forecast, order and track all brand samples appropriately
- Assist the Brand Manager in executing photo shoots, including: scenario recommendations, casting, wardrobe styling, organizing samples, image selection, final delivery to channels
- Draft project-based briefs and manage the timeline & deliverables all the way through to full execution of the project
- Build strong working relationships with cross-functional category team
- Liaise with and manage partner and external agency relationships
- Analyze competitors’ positioning, products and promotions to ensure competitive advantage
- Evaluate and provide recommendations on emerging media platforms and technologies
- Excel in a fast-paced environment with constantly changing demands
- Must be able to juggle several different duties at once with composure and time management skills
- Strive to live UA brand values
- Keynote
- Bachelor's degree and a minimum of 2 years relevant work experience
- Retail, grassroots, or digital marketing experience a must
- Strong sense of Brand & Emotion in marketing
- Product and market knowledge within Run industry
- Exceptional communication skills that show vision & gain consensus
- Passion and drive to develop the current business
17
Associate Brand Manager Resume Examples & Samples
- Evaluates partner institution positioning in the marketplace that will be conveyed in creative and content across marketing channels
- Adheres to partner institution brand standards across all marketing materials and channels
- Analyzes and understands the positioning of partner degree programs in the marketplace to develop strategies and messaging that reaches the target audience
- Collaborates with Admissions and Operations teams to develop sound student profiles/insights defining the target audience so they have more impactful brand experiences
- Develops and executes launch plans for new degree programs with support from Sr. Brand Manager
- Provides brand direction and support to internal groups such as: creative services, search marketing, online affiliate, database marketing, corporate sales, media
- Inspects marketing channels to ensure accuracy of all content
- Ensures timely and accurate delivery of all projects
- Analyzes market trends and research to ensure partner brands receive maximum visibility and perform in the marketplace
- Researches and tests new marketing channels and opportunities to drive brand awareness
- Manages all day-to-day marketing activities associated with assigned partners
- Collaborates and communicates regularly with Operations leaders on partner activities
- Provides inputs and support to central services team to maximize lead performance
- Collaborates with Sr. Brand Manager to develop relationships with partner program directors and Marketing departments to discuss brand objectives and present marketing plans
18
Associate Brand Manager Resume Examples & Samples
- Passion to be a business owner and to deliver FUZE’s objectives
- A genuine interest and appetite for all aspects of brand marketing, both consumer and customer
- A desire to win
- Manage strategy development and execution of projects, including monthly business analysis, integrated marketing, innovation, and packaging graphics
- Lead ongoing business analysis, including category overview, brand performance and competitive assessment
- Actively participate in annual situation assessment and tactical planning in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
19
Associate Brand Manager Resume Examples & Samples
- 2+ years of marketing experience in consumer products
- Demonstrable strong business acumen
- Basic industry knowledge
- Demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills
- Experience with analytical systems, such as Nielsen, IRI, etc
- Ability to handle multiple projects in a fast-paced environment
- Entrepreneurial spirit and a passion to make a difference
- Prior experience in the food industry
20
Associate Brand Manager Resume Examples & Samples
- 2+ years of Brand Management experience
- Creative eye for detail
- Solid research and analytical skills
- Solid time management and problem solving skills
21
Associate Brand Manager Resume Examples & Samples
- 2+ years of Marketing experience in the Consumer Products industry
- Strong business acumen and possesses basic industry knowledge
- Exceptional problem solving, and strategic thinking skills
- Previous work experience in the Food industry
22
Associate Brand Manager Resume Examples & Samples
- 3+ years of experience working in related marketing management positions. Food & Beverage experience a plus
- Track record of success in prior position supporting team based project management across variety of project types
- Strong value system, integrity & respect always
- Team Player/Strong collaborator
- Strong Work ethic
- Highly Organized
- Strong results-orientation
- Demonstrates good judgment
- Excellent Listening Skills
- Strong Computer Skills (PowerPoint, Word, Excel productivity tools)
23
Associate Brand Manager Resume Examples & Samples
- Lead key international Digital program launches including driving requirement gathering, aligning stakeholders and building support structure for program sustainment
- Develop regional tools and processes for securely and efficiently launching and operating key Digital programs
- Document and drive regional Digital program roadmaps
- Act as primary relationship manager for key international markets, representing and advocating for their needs as well as providing global guidance and direction
- Support Global Digital team initiatives including business intelligence and collaboration platforms
- Bachelor’s degree or 4+ years of Military Service
- Familiarity with core business/marketing and technical concepts
- Passion for international markets
- Strong analytical skills and problem solving abilities
- 2+ years – product or project management
- 2+ years – stakeholder management
24
Associate Brand Manager Resume Examples & Samples
- Progressive analytical experience in product, marketing or other relevant environment. 2 years
- 1 or more year(s) of experience in a role supporting new or existing product development
- 6 or more months of experience in a professional role managing a budget
25
Associate Brand Manager Resume Examples & Samples
- 2+ years of Marketing experience in Consumer Products industry
- Able to multitask and effectively
- Previous experience in the Food industry
26
Associate Brand Manager Resume Examples & Samples
- Performs financial and marketing analysis, leveraging business data, consumer insights, competitive trends, and operational impact to assess performance of past marketing programs and make recommendations for future strategy and tactics
- May lead specific marketing activations within the integrated marketing plan, from concept to execution
- Supports all-agency creative briefings and the development of integrated customer and store partner communication materials
- Supports management of marketing budget, timelines, and processes from kickoff to execution
- Supports day-to-day relationships with cross-functional teams, including product categories, store operations, supply chain and internal creative teams. Build strong relationships within this matrixed structure to ensure information and project status is shared, needs are addressed, and issues resolved in a timely manner
- Progressive experience in product, marketing, consulting, strategy, or other relevant environment (2 plus years)
- Project leadership (1 plus years)
- Strong analytical skills, with ability to use a variety of data sources to draw out insights and implications
- Working knowledge of the retail P&L, financial planning and forecasting
- Strong project management and problem solving skills, with ability to balance multiple priorities, meet deadlines and function effectively with ambiguity
- Strong interpersonal skills, with ability to work in a matrixed environment, collaborate cross-functionally and build trust and respect amongst peer group
27
Associate Brand Manager Resume Examples & Samples
- You have 2 or more years of digital product or marketing experience
- You have experience managing a budget and/or building a business case (including financial modeling)
- Support product manager by analyzing opportunities and sales trends using qualitative and quantitative primary / secondary research, internal data and your experience
- Collect, analyze and structure the knowledge you’ve accumulated to make recommendations regarding product direction, objectives, positioning and forecasting
- Build strong relationships across the company to garner support for digital projects and facilitate cross-functional team decisions
- Establish and maintain processes to ensure effective and timely development and execution of key projects and initiatives
- Manage and extract value related to digital gifting experiences with partners such as CashStar, Verizon, Visa, etc
28
Associate Brand Manager Resume Examples & Samples
- Project leadership. 1 year
- At least one year prior experience supporting new or existing product development
- At least six months experience in managing a budget
- Bachelor’s degree or equivalent related work experience or four years US military experience in a related MOS/C
29
Associate Brand Manager, Vitaminwater Resume Examples & Samples
- 1-3 years of brand marketing experience (preferably with a consumer package goods company)
- Ccollege degree; MBA preferred (we wouldn’t knock a phd, dds or md either)
- strategic thinking, creative thinking, planning, organizing, problem solving and analytical skills. oh, and a sense of humor is a must as well
- marketing concepts: knowledge of and ability to apply basic marketing concepts used in the development of marketing plans
30
Associate Brand Manager, Women s Accessories Resume Examples & Samples
- Supports the development of the global product line strategy for jewelry and all soft accessories
- Works closely with overseas factories/offices and Technical Engineer to manage calendar, sample deadlines and assortment
- Works closely with Design department to execute and create product line
- Own the Creation of the women’s accessory and footwear product line in PLM
- Manage all cost negotiations with factories to fit within the product engineering
- Enter and update all costing in PLM
- 2-5 years experience in Product Development, PLM and costing of Accessories
- 1-2 years experience in Women's Accessories, including leather products
- Strong Analytical capability
- Organized with excellent follow through and attention to detail
- Excellent written and verbal communication skills- including verbal and written proficiency in Italian
- Strong Collaboration and Organizational skills
- Understanding of and Passion for the Brooks Brothers Brand
31
Associate Brand Manager Resume Examples & Samples
- Collaborate with department stores and large store chains to promote the brand’s product lines
- Manage public relations, advertising, and social media promotions
- Lead product development meetings and maintain team minutes
- Assess new product feasibility by analyzing target audience, size of opportunity, forecasting, price, return on investment, and competitive review details
- Participate in all aspects of the product launching and commercialization processes
- Recommend and implement trade strategies in coordination with sales and account development teams
- Monitor and meet all project timelines; regularly follow up with cross-departmental team members
- Recommend the appropriate course of action for product initiatives while taking category, competitive, and consumer insights into account
- At least 3-5 years of relevant experience; background in marketing or brand management a plus
- Computer savvy with proficiency in Microsoft Office Suite
- Analytical, strategic, and resourceful
- Solid research skills
- Adaptable with a creative approach to problem solving
- Able and willing to travel, as needed
32
Associate Brand Manager Resume Examples & Samples
- Assist in developing the mission, objectives and 3-year strategy for the Global Color business and develops plans to achieve them
- Assist in developing Brand Plans for select portfolio brands
- Be savvy at financial and marketing analyses, assess category performance, and review/reports on financial status for Color business focusing on key brands / segments / consumer segments
- Be a champion of brand equity across all touchpoints (inc. cluster execution, design, architecture, new product development, etc)
- Manage key brand NPD initiatives: driving the brand by working and guiding cross functional team (Product Development, Package design engineering, Design, Creative, Purchasing, Manufacturing, Finance) progress and track the development of all large innovation initiatives and ensure timely launch within cost/margin objectives
- Establish a strong relationship with matrix team & cluster teams and ensure follow-up of cross functional responsibilities
- Develop an effective dialogue & understanding with the cluster marketing groups to provide timely communication of product developments and ensures that market needs are met in a cost effective and strategic manner
- Must have a minimum of 2 years of relevant brand management experience. Global experience a big plus. Experience must include strategy, brand building, new product development, as well as creative development and execution
- Beauty experience a plus. Passion for the category
- Should have project management skills with experience energizing, providing direction and leading a large, experienced cross-functional skincare team through the development and execution of multiple new product launches in a fast pace environment
- MBA is strongly preferred but not required
- Must be an excellent communicator both verbally and in written presentations, managing projects, etc
- Be a team player with strong organizational and interpersonal skills
33
Associate Brand Manager Resume Examples & Samples
- Leadership skills and ability to steward brand initiatives designed to deliver Coca-Cola Trademark objectives through the path to purchase (consumer content to in-store execution)
- Passion for the brand and for the work of brand marketing
- A basic but growing understanding of the consumer, bottler and retailer needs
- Analytical skills, and ability to use with proficiency the basic syndicated data tools
- Strong competencies in Microsoft PowerPoint and Excel
- Own Monthly Operating Brand Business Review preparation and reporting process by coordinating data across functions as well as internalizing and acting on the key areas that require further investigation pre and post meeting
- Manage and lead a cross-functional project team against business objectives and the objectives of the project plan
- 2 or more years of experience in a brand management role required
- Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics
34
Senior Associate Brand Manager Resume Examples & Samples
- Conducting in-depth analysis to identify problems, find trends, make hypothesis, create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the brand’s equity and market performance
- Actively participating in the development of brand commercial programs
- Previous marketing internship experience at a Fortune 500 consumer packaged goods corporation preferred
35
Senior Associate Brand Manager Resume Examples & Samples
- Assist with execution of key initiatives that support portions of the activity set
- Responsible for executing portions of activity set as directed by Brand Manager within budget
- Demonstrated success on one or more brands
- Demonstrated success in managing key projects through cross-functional team. Demonstrated success in management of key creative projects through external agency
- 3 years consumer packaged goods experience
- Demonstrated success in managing key projects through cross-functional team
- MBA or Advanced degree Other experiences/skills
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Associate Brand Manager Resume Examples & Samples
- Lead cross functional teams against the development and deployment of effective brand building strategies and/or new pack/new product innovation
- Understand how to translate the brand compass into brand activity
- Work collaboratively across agencies to develop 360 support plans behind key brand activations
- Shape and implement promotional activity, including customer specific initiatives, in support of brand objectives
- Collect and analyze customer, consumer and brand data as input to creation of brand strategy
- Analyze and review brand performance to monitor and offer recommendations to react to effectiveness of plans
- Monitor brand expenditures and manage the budget effectively
- Conduct post evaluation of activities, recommending changes for future brand activity
- Contribute to development of the brand’s forecast through participation in the demand planning process
- Action Oriented/Drive for Results
- Strategic Agility
- Influencing without Authority
- Command Skills
- Comfort with Higher Management
- Approachability
- Strong communication skills (oral, written, listening). This includes ability to make effective presentations to all levels of management
- High levels of interpersonal skills specifically in the area of influencing, resolving conflict, and creative problem solving
- Proven analytic skills. Must be comfortable mining and analyzing data then developing clear and actionable conclusions/recommendations
- Proficient in managing complex projects. Well organized, good at prioritization, attentive to details, clear oral and written communicator
- Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start
- 1-2 years of prior marketing experience required, preferably within the Consumer Packaged Goods industry
- The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program in a related field, or equivalent work experience
- 3+ years of prior marketing experience required, preferably within the Consumer Packaged Goods industry
- Analytical mindset
- Experience in the areas of strategy development and deployment
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Associate Brand Manager Resume Examples & Samples
- Help drive delivery of business objectives for the brand, including net sales, operating profit, and margin
- Lead new product launches, including managing and facilitating cross-functional meetings, presenting progress and recommended actions to the management team, developing launch plans, and tracking timelines
- Facilitate execution of consumer research and provide actionable recommendations from the learnings
- Assist Sales team in developing sales presentations and provide marketing plans and materials as needed to ensure consistency of branding and drive sales objectives
- Support the development of the Annual Operating Plans and business review presentations
- Work with the eCommerce team to update website messaging and graphics and develop and deploy email marketing campaigns
- Assist in developing and executing the trade show strategy; this includes providing booth support at trade shows and attending conferences as necessary
- Manage the advertising and promotion budget
- Work with customer service to develop Questions/Answers
- Lead ad hoc projects as required by the business
- Excellent cross-functional, presentation, analytical, and negotiation skills
- Effective project management
- Highly organized and able work in a high-pressure environment with multiple projects; able to dovetail high-priority projects
- Comfortable in a fast-paced, ambiguous start-up environment
- Expertise in Microsoft Office and Microsoft Project
- Minimum of 1-2 years’ Brand Management experience
- Experience working with cross-functional teams
- Bachelor's Degree required (in Marketing, Advertising, or Communications preferred)
- MBA required (specialization in marketing preferred)
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Associate Brand Manager Resume Examples & Samples
- Strategic, annual, and marketing planning and periodic re-planning on the business
- Analysis of the business results or directing such analysis
- External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
- Personal training and development
- At least 3 years of related work experience
- Superior leadership skills
- Overall business knowledge and holistic general management approach
- Superior strategic thinking and planning
- Outstanding analytical abilities
- Ability to nurture and contribute to innovation and creative solutions
- Demonstrated ability to be accountable for sales and income results
- Strong verbal and written communicator to a wide breadth of audiences including senior management
- State-of-the-art functional marketing expertise in some, if not all, areas of marketing
- Economic value creation mindset
- Lifelong learner with potential to be a strong people developer
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Associate Brand Manager Resume Examples & Samples
- Act as analytics lead, sharing actionable insights from diverse sources, from Nielsen consumption data through consumer research and competitive reviews. Use these findings to develop recommendations for 4P strategies & execution, innovation, advertising, media, packaging and consumer promotions
- Participates in the development of the business plan through research, analysis and supporting activities as directed. This includes identification of market opportunities/ issues, retail business priorities and the presentation of options
- Evaluates the performance of executed strategic programs and advertising campaigns to ascertain their effectiveness in meeting brand objectives
- Leads the launch of new products, including research, packaging, product development and design, in-store and consumer programs and merchandising solutions
- Builds strong relationships between brand marketing and cross-functional team, drawing on the expertise of business partners (ie. Sales, Finance, Consumer Insights, Shopper Marketing) to make solid, well-rounded business decisions
- Budget lead, ensuring efficient spend and providing ongoing tracking and management
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Associate Brand Manager Resume Examples & Samples
- Participate in 3-5 year brand innovation road map
- Lead product renovations and claims work
- Lead strategic pricing recommendations for the brand
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Senior Associate Brand Manager Resume Examples & Samples
- Define and build brand equity
- Develop 3-5 year brand innovation road map
- Work with the BUs to ensure consistency in tone & messaging across every consumer touch point including the delivery of clear guidelines about what is and what is not on brand
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Associate Brand Manager Resume Examples & Samples
- Bachelors degree required, MBA is ideal
- Leadership and initiative
- Strong strategic, analytical, and problem solving skills
- Ability to conceptualize ideas, summarize research studies, write copy, and complete a business review
- Creative thinking and flexibility – ability to multitask and handle pressure in a fast paced environment
- Knowledge of administration and project management skills
- 3 years relevant work experience in marketing or Brand management
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Senior Associate Brand Manager Resume Examples & Samples
- 3+ years consumer packaged goods experience
- 5+ years consumer packaged goods experience
- 2+ years’ experience in an Associate Brand Management role
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Associate Brand Manager Powerade Resume Examples & Samples
- Leadership skills and ability to steward brand initiatives designed to deliver POWERADE objectives through the path to purchase (consumer content to in-store execution)
- Ability to collect and synthesize consumer insights into actionable brand implications
- Growing ability to develop brand strategy based on key insights
- Project management skills, including but not limited to budget and timeline management
- Team Orientation and a Desire to Win As a TEAM
- Collect, analyze and synthesize data into a written report as a part of the brand Situation Assessment process which identifies brand-building opportunities by utilizing key insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
- Ensure production feasibility (e.g., supplier costs, capacity and capabilities) of promotional concept/packaging tactics and advice on timelines in order to properly execute plan and manage resources. Develop programs and secure required budget in order to execute brand plan
- 2 or more years of experience in a brand management or IMC role required
- Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact
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Associate Brand Manager Resume Examples & Samples
- Support the execution of the annual marketing programs. Manage promotions, and other marketing mix elements
- Demonstrated success managing and executing key elements of brand plans including strategy, selling and executing
- The knowledge, skills, and abilities typically acquired through the completion of a Bachelor's degree, preferably with Marketing or Business Management focus, in a related field, or equivalent work experience
- Demonstrated success in management of key creative projects through external agency
- Successful completion of a drug and background screen,
- 2+ years experience in an Associate Brand Management role
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Associate Brand Manager, Branded Solutions Resume Examples & Samples
- Prepare background analysis to support Branded Solutions Leadership in reviewing sales/consumption trends, consumer insights, and program payback
- Assist brand team in building annual operating plan through data gathering and analysis
- Analyze key issues relating to products (including cost, pricing, quality or consumer acceptance) and make recommendations
- Perform financial and marketing analysis; assess brand products and competitor performance
- Analyze information to support the development of a 12/18 month sales & operations planning product forecast
- Assist the brand team in building annual operating plan and marketing/brand plan through data gathering and analysis
- Apply analysis to identify new marketing/packaging/product opportunities
- Manage the A&P budget in partnership with the senior brand manager. Specifically tracking marketing spend, processing invoices and reconciling spending versus the budget
- In partnership with manager, manage the execution of a specific marketing program
- Implement new marketing programs and products
- Support category and consumer research by helping develop research materials and product samples
- Support development of multi-year financial, regulatory or supply chain global views
- Work with Sales team to support segment and key account strategies and pitches
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Associate Brand Manager Resume Examples & Samples
- Owning and managing projects aligned to the development and implementation of customer specific commercial programs that integrate the brand / shopper and customers’ goals in support of the brand commercial plan
- Development and implementation of distribution, packaging, shelving and merchandising strategies and plans
- Using strong general manager business acumen in conjunction with marketing competency to influence and lead projects cross-functionally
- 3+ years previous business experience
- Strong project and time management skills essential
- Applicants must be presently authorized to work in the U.S. on a regular, full-time basis
- Relocation to Neenah, WI is required. Relocation assistance is available
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Associate Brand Manager Resume Examples & Samples
- Demonstrated experience supporting a brand vision and effective marketing strategy that achieves operational objectives and meets the consumer/customer needs while maximizing revenue and profitability
- Strong business acumen and excellent analytic skills with the proven ability to provide solutions to complex business problems and to achieve the profit and loss (P&L) goals of the assigned service lines and segments
- Working knowledge of branding strategies and frameworks to drive perception, differentiation and competitive positioning that tie directly to economic results
- Functional understanding of digital marketing and social media concepts and practices, such as customer journey maps, in order to facilitate the expansion of brand management via digital channels
- Understanding of and experience with Lean or other process improvement philosophies and methodologies a plus
- Ability to foster a collaborative environment, to influence individuals or groups with diverse opinions and to enlist cooperation without direct control/authority
- Must be able to work effectively while managing multiple priorities/ projects simultaneously, meeting tight and often conflicting deadlines
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Associate Brand Manager Resume Examples & Samples
- Manages the Brand Development activities related to connected insulin pens, including: understanding patient insights, market forecasting, brand positioning, opportunity mapping, patient segmentation, brand character mapping, initial core message elements, and packaging
- Catalyst for driving customer, strategic and business requirements into device development process by effectively partnering with cross functional core teams (PRA, Medical, DDR&D, Commercialization, etc.)
- Drive the optimization and lifecycle planning of the connected insulin pen platforms to create an ideal customer experience for current and pipeline diabetes products
- Provide commercial input, device design, and spec/feature guidance to core device development and brand teams
- 3+ years of experience marketing
- 3+ years of brand development experience
- Knowledge of the evolving mobile health landscape
- Experience translating complex, ambiguous concepts into actionable plans
- Positive attitude and high tolerance for ambiguity
- Passion for the customer and ability to translate the needs of the customer into technical terms, and vice versa
- Demonstrated ability to influence leadership
- Effective communication and meeting facilitation skills for 1:1, small group and presentation settings
- Strong networking, interpersonal and relationship skills
- A high level of intellectual curiosity, external perspective, and innovation interest
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Associate Brand Manager Resume Examples & Samples
- Assist the department head, directors and managers in the development of marketing initiatives, including the development of program specifications and collateral materials for the brand and hotels
- Serve as the assigned brand liaison with stakeholders on matters on brand development and launch of the first branded hotels. Field and conduct follow-up calls or other correspondence with agencies and stakeholders to support departmental objectives
- Coordinate the development and production of support tools for educating external agency and internal Company staff regarding the effective delivery of the brand and brand marketing programs. Tools include Marketing Plans, Online postings, broadcast emails, podcasts, online portal management, etc. Coordinate the print production relationships, agency relationships and other vendor relationships, internally and externally as needed
- Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timetables, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines
- Research and compile a variety of moderately complex data to include creating spreadsheets or databases for maintaining and reporting management information; may require some analysis of marketing data, programs, or trends
- Prepare a variety of departmental reporting/presentation materials, gathering and summarizing information from various sources as requested. May create and format reports and presentation materials utilizing various spreadsheet graphics, and/or statistical software
- Manage coordination of, upkeep and enhancements to brand experience space in Ravinia and additional brand experience prototypes including model rooms and operations and marketing tests in hotels
- Monitor departmental budgets to include vendor billing, estimates, invoice coding and tracking, end of month reconciliation, etc. Report discrepancies or budgetary issues to Director or VP
- Manage availability and distribution of brand resources. Create and distribute information and resources on multi-brand initiatives to hotels, agencies, partners, reservation centers, internal audiences, and others as appropriate. Ensure accurate and accessible electronic and asset library for marketing use
- 2 to 5 years progressive work related experience in a corporate marketing environment with demonstrated proficiency in one or more functions related to position, including multiple project management and creative development
- Demonstrated clear, concise and succinct communication skills, including adapting both verbal and written communications to the needs and level of user. Demonstrated ability to communicate supportive program details (presentation, analysis) to present a persuasive argument or to effectively negotiate a position
- Demonstrated knowledge and understanding of the relevant labor market, economic conditions, and industry trends. Demonstrated ability to analyze these factors and draw logical conclusions
- Demonstrated ability to implement and track multiple projects at one time. Demonstrated organizational skills and follow-through in tracking ongoing processes
- Demonstrated ability to maintain a consistent, high-quality customer-focused organization
- Demonstrated knowledge of marketing principles
- Demonstrated problem solving and analytical skills, and ability to use the results of analysis to make effective program-related decisions
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Associate Brand Manager Resume Examples & Samples
- ASSIST the supervisor to set up marketing objectives and strategies for different franchises and brands to achieve the short and long-term company business objectives and franchise P&L
- Work with the PBU and other cross-functional team to develop and realize
- Preferably 1-2 years experience in supervision of marketing personnel
- Good understanding in product management of OTC (preferred) and/or FMCG business
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Associate Brand Manager Resume Examples & Samples
- A minimum of a BA/BS in marketing or a related business field is required. An MBA is preferred
- A minimum of 3 years of business experience is required
- One year of Brand Management/Marketing or experience within digital marketing is required
- Consumer Package Goods or Health Care environment is strongly preferred
- Candidates must have strong analytic, strategic, organizational and communications skills
- Candidates must be results oriented, have demonstrated leadership abilities, and the ability to work well within a cross-functional team
- Experience developing strategies and executing tactics is required
- This position requires up to 20% domestic travel.Product Management
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Associate Brand Manager Resume Examples & Samples
- Sharp quantitative & critical thinking skills, but knows when to use their marketing “gut”
- Thrives living “in the gray” of undefined process & projects, and can drive for clarity
- Loves a challenge – it is impossible, until it is possible!
- Curious - always asking why/why not/what if
- Can easily motivate others & get alignment to vision
- Works with a sense of urgency
- Wants to Win
- Experience in Brand Management and/or New Product Development
- 2-3 years CPG marketing
- Experience in Stage Gate models
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Associate Brand Manager Resume Examples & Samples
- Lead development of integrated marketing campaigns
- Lead business analytics (share, volume and revenue drivers, competition) to drive business objectives
- Advertising and consumer promotions budget management
- Champion new products and package design
- Ensure efficient supply chain management
- Collaborate with Sales to develop strategic customer partnerships
- Master’s degree in business administration (Marketing emphasis preferred)
- Ability to synthesize data and form logical conclusions
- Demonstrated ability to lead teams and excellent interpersonal skills
- Enthusiasm for consumer marketing
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Associate Brand Manager Resume Examples & Samples
- Minimum 2-3 years of experience in Retail (Store, Buying Office, Merchandise, etc.)
- Extremely detailed oriented
- Ability to handle and prioritize multiple tasks simultaneously
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Associate Brand Manager Internship Resume Examples & Samples
- 1st year MBA student with an emphasis in Marketing
- 2 to 3 years previous business experience
- Relocation to Neenah, WI is required for the summer. Relocation assistance is provided
- Grad Date Range: May/June 2018
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Associate Brand Manager, Nivea Resume Examples & Samples
- Implement the short and long term strategy for NIVEA in the U.S. market
- Assist in the development of innovation pipeline working directly with the global teams and Manager. Work closely with Market Research team to develop proposals and test innovations as needed
- Lead monthly business analysis including a deep understanding of brand performance and key drivers and a deep understanding of competitive performance, activities and key drivers
- Own and manage the brand budget including development of annual budget, management of line items, opening and closing PO’s and tracking progress throughout the year
- Assist in the development of the annual marketing plans in line with brand vision and financial objectives. This includes promotions, FSI’s, PR and digital/social media
- Lead the execution of the marketing plans for NIVEA including promotions, shopper marketing, PR, and digital programs
- Partner with sales and go to market teams to develop winning strategies and sell-in stories for top accounts. Work closely with the sales team to gain incremental distribution
- Lead and motivate the cross-functional teams to ensure programs are progressing on track
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Associate Brand Manager Resume Examples & Samples
- Owns the P&L and understands the key leavers to increase profit
- Assists with developing annual marketing plans that meet the growth objectives of the channel and brands
- Performs in-depth analysis and reporting of multi-channel marketing, promotional campaigns and programs to optimize their performance
- Leads end to end business processes with cross functional partners
- Bachelor’s Degree in Business, Marketing or related field; MBA preferred
- At least 1 year experience in multi-channel marketing, product management, brand management; Foodservice experience preferred
- Strong numerical and analytical skill set with ability to interpret quantitative data and perform detailed trend analysis utilizing raw volume data
- Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively with product development and sales
- Experience in marketing plan development: situation assessment, strategy, and tactical plan development
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Associate Brand Manager, Crush Resume Examples & Samples
- Project Management - Lead and manage brand initiatives. Develop objectives, spearhead programs across multiple groups, lead strategic partnerships, manage agency execution, and aid in the development and communication of all consumer, distributor/broker, and field materials. Assist in all aspects of brand marketing, including point of sale, local programs, national sales meeting planning, sales alignment meeting planning, and promotion development
- System Communication - This role will act as the key liaison between the Brand Marketing team and field sales teams. The candidate will consistently communicate brand objectives and plans to the sales teams, distributors/brokers, and retailers. In addition, the candidate will work across these partners to implement programs that drive growth, and will be responsible for measuring and reporting on the success of those programs
- Innovation - Lead cross-functional teams in flavor extension and packaging innovation efforts
- MBA and Bachelor degrees from accredited institutions
- Two years of CPG experience
- Two years of consumer marketing experience
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Associate Brand Manager Gastroenterology Resume Examples & Samples
- Actively engage with multiple stakeholders
- Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning
- Continuously analyze market trends and competency information using CLM data and others, to better understand the market and segment customers
- Support Marketing colleagues in the development of the strategic Brand Plan
- Lead implementation of Marketing-led initiatives, including
- Creation of interactive content for CLM, leading continual customisation for individual customers. - Managing partner agencies and providers to deliver appropriate campaign content. - Holistic, patient-focussed solutions. - Multi-channel and digital campaigns. - Multi-stakeholder initiatives
- Regularly monitor use and effectiveness of in field materials and propose improvements to Marketing & IFT colleagues
- Support assessment of potential non-traditional partnerships; manage collaborations where required
- Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols
- A minimum of 5-6 years experience in similar positions
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Associate Brand Manager Rheumatology Resume Examples & Samples
- Lead projects with all BT cross functions ensuring alignment and best teamwork
- Review all Brand Team materials to ensure alignment and consistency with branding
- Support IFT in their tactical execution
- Support marketing team in forecasting, KPI monitoring and budget tracking as appropriate
- Marketing, Sales or Customer-facing experience and/or experience of working in other functions preferred
- Previous experience in Ophthalmology preferred
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Associate Brand Manager Resume Examples & Samples
- To manage a brand within the context of the agreed strategies to maximize long term sales and profitability
- Support the brand manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
- To contribute to the development of category strategies
- Monitor the marketing budget and develop product forecasts
- Analyze brands and market trends and recommend actions to be taken
- Contributing to RB Innovation by delivering a product development program to generate consistent sales and profit
- Degree educated from a US or internationally-recognized university
- Min. 2-3 years’ experience in brand
- MBA a plus
- Career in leading CPG company a plus
- Financially and commercially astute
- Self-motivated, highly flexible and takes the initiative to do what’s needed
- Team working skills Ability to work in a global environment
- Networking skills
- Proficient in MS Office
- Ability to handle ambiguity
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Associate Brand Manager Resume Examples & Samples
- Lead innovation development from Stage 0-4 in the Stage Gate Process; lead quality & cost improvement projects for the brand
- Lead communication development for the brand-deliver a fully validated communication idea and final assets across key channels
- Lead the visual identity of the brand from brand vision to executional guidelines
- Minimum 1+ years’ experience in brand management or related field
- Led the production of print and digital, experience with brief writing
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Associate Brand Manager, Coca-cola TM Resume Examples & Samples
- A love for Coca-Cola and a passion for sharing that love with the world
- The aspiration to become a world class brand marketer, and the drive to make that a reality
- A basic understanding of our business (consumers, customers, bottlers), with a desire to expand that knowledge
- Strong leadership skills, which will be tested within the team as well as by the large and complex cross-functional network supporting the Coca-Cola TM
- A mind capable of collecting and synthesizing information and converting it into clear actions
- An ability to think strategically and the capacity to think beyond the immediate
- An ability to manage a project effectively and a budget responsibly
- A willingness to break down walls and inspire action
- TEAMWORK
- Own Monthly Operating Brand Business Review preparation and reporting process
- Collect, analyze and synthesize data into a written report as a part of the brand Situation Assessment process which identifies brand-building opportunities by utilizing key insights
- Work end-to-end with cross-functional teams to develop programs to grow the business across retail, IMC, innovation, and everywhere we want to be
- Organize and coordinate project logistics and resources on a regular basis to meet deadlines and maintain quality
- 2 or more years of experience in a marketing related role (focused on the consumer)
- Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans
- Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics
- Ability to interpret consumer trends in order to design, create or evaluate graphic packages to be applied to assortments of retail licensed merchandise
- Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities
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Associate Brand Manager Resume Examples & Samples
- At least two years experience in a marketing, project management, or brand/product management role
- At least two years stakeholder management
- Demonstrated business/retail, marketing, and technical acumen
- Strong communication/presentation skills and story-telling ability
- Passion for international markets & travel
- Chinese (Mandarin) speaking ability a plus
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Senior Associate Brand Manager Resume Examples & Samples
- Provide project and marketing leadership on key initiatives to help sustainably grow HUGGIES® in critical must-win markets (e.g. high-birth markets, urban markets, etc)
- Analyze consumer data and sales reports to understand brand performance, product health and track progress against KPIs, including development of an annual marketing calendar
- Actively conduct analysis to identify problems, find trends, develop hypotheses, and drive towards recommendations to strengthen in-market plans at the local level
- Identify and develop relevant consumer and/or shopper insights relevant to the target market
- Manage the event-marketing agencies and on-site activations as applicable by overseeing development of creative work for both paid media, as well owned assets (e.g. social platforms)
- Leverage Shopper Marketing to drive on-site presence and ensure viability of key tactics
- Understand individual brand marketing timelines and overlay local/event marketing needs to gain incremental merchandizing with local retailers
- Collaborate with K-C ecommerce counterparts on the other brands to drive efficiencies and scale where available
- Drive additional processes as needed (AOP, artwork/packaging, IMF Lite, A&CP budget)
- Intrapreneur and can-do attitude to find ways to gain buy-in and break down barriers in a large enterprise
- Strong analytical, decision-making, influence, collaboration and communication skills
- Ability to pull insights from multiple sources and synthesize into a compelling story for activation
- Able to lead and inspire cross functional teams and agencies to deliver strong innovation plans and business results in a way that builds a passionate team culture
- MBA degree or at least 2 years of previous relevant business experience
- Data analysis & ability to drive insights and solutions from data analysis
- Event marketing experience in major urban centers
- Ecommerce experience in CPG / FMCG sector
- Previous marketing internship at a Fortune 500 CPG / FMCG company or at a start-up business
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Associate Brand Manager Resume Examples & Samples
- Consistently promotes brands and company image
- Works with sales by attending tradeshows and sales meetings as needed
- Works with Sales to develop marketing strategy and promotions schedules for key accounts
- Provides competitor analysis, market trend data and creative support
- Creates retail sets using ProSpace software
- Brings ideas to senior management
- Suggests for improvements and opportunities to increase sales and expand brand awareness
- Works closely with the Director of Marketing, Sr. Brand Managers and New Product Development Team – to ensure all brand identity elements are adhered to
- Assists as needed on priority projects as directed by Sr. Brand Manager
- Must be able to manage several projects at once
- Candidate must have a solid understanding of marketing and the promotion of consumer products
- This individual must be computer savvy
- Must have sophisticated communication skills
- Individual must be familiar with social media
- Must have an eye for detail
- Familiarity with Adobe Creative Suite, ProSpace, WordPress a plus
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Associate Brand Manager Resume Examples & Samples
- 3+ years of experience in diabetes marketing
- Knowledge of the evolving mobile health landscape, especially software as a medical device
- Experience in design engineering
- Demonstrated ability to deliver complex marketing projects and programs
- Demonstrated ability to influence senior leadership to drive strategic initiatives across business platforms
- Note: you do not need to know how to code/develop apps to be successful in this role…but you should be an active user of consumer apps and enjoy interactive design
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Associate Brand Manager, Exuviance® Brand Resume Examples & Samples
- Managing many aspects of the brand including communications and activations
- Closely working with sales team, innovation team, and internal marketing service team for communication and activation executions
- Exemplifying entrepreneurial mentality to early-detect beauty trend, develop strong consumer understanding, and plan brand activities
- Leading cross-functional collaboration and establishing self as leader for the brand while participating effectively as a team player in a matrixed organization with high quality standards
- Displaying knowledge and expertise of sound management practices. Examples include generating and implementing new and creative solutions, showing effective planning and prioritization skills, and recommending adjustments to strategy and tactics to increase effectiveness
- For some communication and activation execution items, this person must roll-up sleeves. Such examples include writing promotional & package copies and concepts, planning sampling programs and operations, and forecasting
- BA/BS in Marketing or a related business field is required. An MBA is preferred
- A minimum of 4 years professional work experience is required
- 2 years of progressive marketing experience in consumer package goods is preferred
- Ability to work within and lead a cross-functional team is required
- Prestige beauty marketing experience is strongly preferred
- Small-company marketing experience is strongly preferred
- Must have demonstrated leadership skills and ability to consistently deliver strong results
- Must have the ability to partner and motivate effectively across functions and levels
- People management experience is strongly preferred but not required
- The position requires up to 20% domestic travel and possibly occasional visits to our Skillman NJ office site nearby.Product Management
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Senior Associate Brand Manager Resume Examples & Samples
- At least 2 years of CPG experience either in Marketing, Supply Chain, Pricing, Operations, Sales or Customer planning etc. i.e. general management
- At least 1.5 years CPG Marketing experience
- Master's degree in Business Administration or Marketing
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Senior Associate Brand Manager Resume Examples & Samples
- MBA with an emphasis in Marketing
- 12 months to 2 years previous business experience
- Supporting complex business negotiations
- Supporting organizational change and influencing at the managerial level
- Leading/developing self and coaching other employees
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Associate Brand Manager Resume Examples & Samples
- Growth
- Assist the senior brand manager/marketing director to develop, recommend and execute annual marketing plan activities, including local media strategy and plans
- To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
- Facilitate speed to market of products, programs and services
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Global Associate Brand Manager Resume Examples & Samples
- Lead relationship with key markets: liaising with Operating companies, understanding business, key drivers, comms/innovation networks, roll-outs of various projects, issue management & ensuring alignment to all global requirements in order to ensure flawless execution and on time delivery
- Lead the innovation project team (IPT) including: Technical Project Leader to deliver superior technology, CMI (Consumer & Market Insight team) to maximize consumer impact, Supply Chain to expedite capabilities and maximize efficiency, Claims & Legal to develop and support superiority claims, Finance to build profitable business cases, Packaging and Creative Services
- Assist Senior Manager in the creation of global communication projects for liquids markets across a diverse set of channels
- Assist Support manager in the guidance of all global communications and innovations development across markets (packaging development, advertising, product development, etc)
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Associate Brand Manager Resume Examples & Samples
- Develops and executes promotional initiatives to profitably increase consumption within budgeted parameters
- Continually reviews all elements of the marketing mix, including product formulation, price, packaging and promotion to optimize sales, share, profitability and build brand equity
- Assists in developing and executing the annual marketing plan to achieve objectives
- Assures effectiveness of marketing programs by completing post promotion analysis of consumption and shipment data and comparing results to established objectives
- Minimum 3 years’ experience in product management, brand management or related field
- Able to perform trend analysis utilizing raw volume data
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Associate Brand Manager, HCP Promotion Resume Examples & Samples
- Strategic and tactical development and deployment of all HCP non-personal facing promotions. Identify and maximize industry synergies (advocacy groups, societies and KOLs)
- Execute all Non-Personal Growth Strategy Projects
- Manage LMR (legal, medical, regulatory review) end-to-end process. Must be highly knowledgeable of OPDP, FDA and PHaRMA regulations
- Create a synergistic strategy for the BISC team to leverage non-personal activity
- Provide support across HCP and Account tactics
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Associate Brand Manager, OGX & Maui Moisture Resume Examples & Samples
- BA/BS in Marketing or a related business field is required. MBA preferred
- A minimum of 2 years of progressive marketing experience or a combination of sales and marketing experience is required
- CPG marketing experience is required
- Ability to work within and lead a cross functional team required
- Must possess demonstrated leadership and delivery of consistently strong results
- Position requires up to 15-20% North America travel.Product Management
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Senior Associate Brand Manager Resume Examples & Samples
- Bachelor’s degree in business or related field with 3 to 4 years of experience required; MBA highly preferred
- Minimum of 1-2 years of experience in brand management at a consumer packaged goods or pet products company
- Results oriented with project management skills and experience leading and collaborating with cross-functional teams in a dynamic environment
- Self-motivated and able to deliver satisfactory work under limited supervision
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Associate Brand Manager Resume Examples & Samples
- Direct and manage efforts from concept through production and distribution for key marketing support materials such as packaging, merchandising, video, advertising, website, photography, brochures, catalogs, sell sheets, direct mail, channel promotions, etc
- Assume a leadership role in developing and implementing creative, cost-effective merchandising programs at the store level (including – customized in-store in-run merchandising solutions, off-shelf/end-cap merchandising solutions, as well as elements to support event strategies
- Assist in the planning and strategy for media and public relations activities in support of commercialization plans
- Manage timing and budget of each project within their respective product category
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Senior Associate Brand Manager Resume Examples & Samples
- Responsible for analysis of syndicated data (Nielsen), competitive trends
- Responsible for managing monthly Gross Sales forecasts and marketing spending expenditures
- Collaborate with cross-functional teams/ departments to ensure successful execution of the marketing strategy and brand equity building activities
- 2-4 years of brand marketing experience or Internship in a CPG company
- Broad understanding of brand management principles
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Associate Brand Manager Resume Examples & Samples
- Deliver against brand’s net sales, profit and EBITDA targets. Own the P&L and manage the inputs and changes that affect the P&L
- Own the business analytics, forecasting, budgeting, and planning functions especially in regard to the Annual Brand Planning process and the longer term strategic plans
- Develop insights and opportunities from all stakeholders and analyses that can be used to create business propositions and merchandising opportunities with customers, channels, and/or consumers. Be the subject matter expert and provide analytics and marketing/consumer/category expertise to category/line reviews and inquiries
- Ability to travel with overnight stays approximately 15%-20% of the time
- The role may expand or change based on organizational requirements and/or acquisitions
- 3-5 years of marketing experience in consumer products, preferably food
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Associate Brand Manager Resume Examples & Samples
- Serve as lead manager of Global Digital Asset Management System (DAM). Identify methods for organizing and managing the entire digital asset life cycle. Establish usage protocols and suggested metatag data formats to create consistent naming conventions for assets. Present training modules to internal teams and support external agencies/vendors. Develop and issue updates on user interface/process flow and share best practices as part of routine analysis of system performance. Liaison with IT to troubleshoot issues. Track performance and gather user feedback conducting a formal audit on an annual basis
- Manage data administration for the Apparel CRM program. Responsibilities include: opening customer accounts and maintaining account information
- Oversee and manage global response tracking system for both B2C & B2B inquiries across social and digital properties, setting standards for response time and quality of responses
- Upgrade the management of Fulfillment process, seeking digital alternatives to minimize space needs and lower production costs
- Develop PowerPoint slides/other support material for presentation materials
- Support global and regional communications leaders with content gathering/curation and publication on our digital platforms
- Maintain the Global Marketing calendar, coordinating with Brand/Communications team on key dates/activities and sharing updates with agency partners
- Support Brand/Communications team across various co-brand communication activities and B2B events
- Coordinate internal promotion of communications/marketing activity in real time to educate and motivate staff. Liaison with Public Affairs on company-wide communications
- Manage invoice payment process for NA Communications, including vendor-set ups, issuing purchase requisitions, and processing invoices for payment
- Ability to deliver both verbal and written communication in a clear, compelling manner
- Strong project management/organizational skills
- Detail-oriented, ability to multi-task, and work well under tight timelines
- Be a team player with exceptional interpersonal skills given need to work across departments and regions
- Desire to expand marketing knowledge
- 3 or more years in Marketing or Brand Management
- At least 3 years of Digital Marketing experience including working on Digital Asset Management system
- Graphic design for both MAC & PC
- Digital Asset Management system experience
- B2B experience
- CRM experience
- Bachelor’s Degree in Marketing or Business related field
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Associate Brand Manager Resume Examples & Samples
- Develops and nurtures cross-functional relationships to exchange information and support ongoing projects and initiatives
- Develops and uses project timelines and calendars
- Interfaces with and leverages vendors/agencies to ensure that projects are properly executed
- Uses feedback from Darden teams (e.g., Operations, Consumer Insights) to ensure that new products support operations excellence
- Communicates results of marketing projects and initiatives; identifies implications for the brand and provides recommendations for future actions
- Executes brand marketing projects and initiatives by applying an understanding of consumer, market, and industry trends
- Manages creative and initiatives for various marketing communications (e.g., in-restaurant merchandising, gift cards, coupons, broadcast, digital, FSI)
- Executes action plans that leverage market segments
- Executes the promo, offering, item, platform, and/or advertising/communication development process including ideation, development, testing, implementation, and post-analysis steps
- Contributes to the conversion of brand strategies into action plans that deliver on marketing growth opportunities
- Collaborates with others to ensure that marketing strategies and action plans are aligned with financial models and business models
- Organizes, monitors, and controls projects to ensure engagement, commitment, and risk management
- Ensures that promotions, offerings, items, platforms, and/or advertising/communication messages support brand identity and are aligned with the brand; protects intellectual properties of the brand
- Monitors and analyzes key brand performance metrics
- Develops briefs to provide ongoing communications support on project status to ensure leadership alignment
- Supports budgeting, contract agreements, and invoice payment for vendor/agency-related work
- Executes the monitoring, tracking, evaluation, and development of marketing plans
- 3+ years of relevant work experience with at least one year in a Brand Marketing role
- Knowledge and comfort with the use of computers and various programs and information systems
- Bachelor's degree in business, marketing, or a related field required; MBA preferred
- Ability to adjust communication style such that it is effective with various audiences
- Ability to analyze and evaluate information and communicate (verbal and written) with clarity in the business environment
- Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions
- Ability to prioritize and re-prioritize various job activities/tasks, including the ability to multi-task when necessary
- Adjusts scope or resources as appropriate; Mitigates potential risk to the project
- Organization and time management skills with the ability to organize, plan, and follow-up with tasks
- Ability to mentor and train others on work processes/procedures
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Associate Brand Manager, Smartwater Resume Examples & Samples
- lover, not a fighter: build brand love and drive brand health & frequency among brand drinkers
- tap into your right brain: develop strategy and creative briefs for creative projects (e.g., label copy, hard/soft pos, website, advertising, etc.) while managing agencies to ensure messaging and creative are consistent with brand strategy
- ear to the ground: keep abreast of consumer and industry insights to develop more powerful consumer communications, brand programming and product evolutions
- read the tea leaves, don’t just report the weather: analyze market trends, syndicated data and consumer research to track performance of the brand , inform sales and marketing team decisions, and be able to interpret and drive results based on insights that make you go hmmmmm
- strategery: support the development and implementation of the strategic brand vision
- sell ice to an eskimo: ability to interact and influence customers and broader sales team in order to influence their programming, plan-o-grams, and merchandising during annual business planning process to ensure system is aligned, inspired, and informed
- real deal interest: a genuine appetite for all aspects of brand marketing, including financial management
- curate and operate: ability to develop high level strategy and drive day to day execution
- Manage a project team against a work plan
- Develop creative briefs
- Write situation assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
- Develop programs to execute brand plan
- Organize and coordinate project logistics and resources to meet deadlines and maintain quality
- 2 or more years of brand marketing experience (preferably with a consumer package goods company)
- Bachelor's degree; MBA preferred (we wouldn’t knock a phd, dds or md either)
- Imports and exports good ideas: relentlessly seeks, shares and adopts ideas and best practices in and outside the company and embraces change introduced by others
- Develops and inspires others: builds and maintains relationships that motivate, guide, and/or reinforce the performance of others toward goal accomplishments. develops self and others to improve performance in current role and to prepare for future roles; seeks and provides feedback and coaching to enhance performance
- Syndicated sources: knowledge of syndicated sources (e.g., ac nielsen, iri, cct+, home scan) used in the analysis of trended consumer and volume dynamics
- Retail consumer trends: ability to interpret consumer trends in order to design, create or evaluate graphic packages to be applied to assortments of retail licensed merchandise
- Financial analysis: knowledge of and the ability to use basic financial analysis (e.g., return on investment, value chain analysis) related to marketing effectiveness, resource allocations and new business opportunities
- results focused, with examples to prove it
- ability to recite the 5 c’s & 4 p’s on command (don’t worry about r&r- that’s not until later)
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Senior Associate Brand Manager Innovation Resume Examples & Samples
- Support and execute innovation agenda for multiple growth platforms to deliver against revenue and profit targets. Develop the platforms from insight to strategy, to concept to commercialization. Partner with Global Counterparts, Business Build teams, R&D, Consumer Insights, Sales, Supply Chain and Finance to deliver innovation to market
- Identify competitive, category, consumer, shopper, and retailer insights to validate current concepts and identify new opportunities that will drive growth, volume and profit objectives
- Establish productive plans for novel ideas --- need to be comfortable with ambiguity and thrive on change
- Participate in developing long term strategy & creation of 3-5 year innovation pipeline plans with new product concepts, consistent with platform strategies
- Support building & improving strong innovation process culture through adherence to key innovation routines and rituals; Monthly Innovation Steering Committee, Innovation Stage Gate Process, Regular cross functional project team meetings etc
- Provide budget tracking support, collaborate with Business Build, Insights & R&D teams to manage innovation budget ensuring efficient spend and ongoing reporting
- 2-3 years of cumulative business experience with focus in core Marketing experience (e.g. creation of brand plans, new product launches, providing creative direction, building and executing consumer promotions),
- Undergraduate business degree required, MBA degree an asset
- Proven experience leading breakthrough new product development from concept through to launch
- Proven experience turning ideas into reality, working with multiple fluid team structures which requires trust, integrity & a solutions-oriented mindset
- Demonstrated ability to identify category and consumer insights and translate them into profitable business propositions
- Experience effectively owing & championing complex initiatives and leading cross-functional teams
- Strong analytical skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation)
- Solid understanding of P&L
- Strong communication & influence skills (exceptional listening skills, persuasive and professional communicator in front of leadership audiences)
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Associate Brand Manager Resume Examples & Samples
- Business Strategy & Planning
- Synthesize data from multiple sources into strategic insights which form the foundation for the brand's business plan
- Evaluate the effectiveness and efficiency of current business strategies and recommend optimizations
- Business Analytics and P&L Management
- Responsible for tracking and producing reports for key performance metrics
- Perform key financial analyses to determine impact of potential strategies and tactics on the P&L
- Responsible for brand forecasting and demand planning with guidance from Manager
- Lead cross-functional teams to commercialize all renovation and innovation projects from concept testing, through development to commercialization
- Work autonomously to enroll & align key stakeholders and to present ideas to alleviate roadblocks
- Build effective relationships with key internal and external partners
- Consumer Analysis, Strategy & Positioning
- Build deep understanding of consumer insights, analyze & interpret data on consumers, market, and category to establish sound new insights and lead the brand to develop winning strategies and tactics
- Identify digital trends and insights, brainstorm new and creative growth strategies, and plan, execute, and measure experiments and tests to derive actionable learnings
- Integrated Communication Development & Execution
- Responsible for writing clear integrated communications briefs
- Coordinate with agency partners in the creative development & execution of fully integrated communication across all relevant touch-points, including the publishing of content and digital assets across multiple platforms
- Actively engage in the management of the entire production process, including value & cost management to ensure spending is in line with budgets and business performance
- Define media KPI objectives and apply measurement tools to maximize business impact and spend effectiveness
- Retail Fundamentals & Shopper Path-to-Purchase
- Understand key drivers of category management and assortment to develop key selling stories for customer teams
- Translate shopper insights in order to develop and execute shopper promotional activations
- Bachelor's degree and MBA in Marketing or similar concentration preferred
- 3 to 5 years of relevant experience
- Thought-leadership with proven track record of success in prior role(s)
- Results oriented and able to respond quickly to changing marketplace dynamics
- Strategic influencing abilities
- Experience leading and executing shopper marketing programs
- Experience leading and executing digital brand strategies
- 2 to 5 years of experience required
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Associate Brand Manager, Neocate Infant Resume Examples & Samples
- Works as part of a team to implement key elements of marketing strategy from the brand’s ongoing operating plan, including execution across select traditional, digital, social and other emerging media
- Facilitates the execution of multiple concurrent marketing initiatives, tracking and managing project or program constraints to meet all key performance indicators including; cost, time, scope, quality and goals. Marketing initiatives include but are not limited to product and service upgrades and new launches as well as promotional materials for healthcare professionals (HCPs) and families
- Compiles, analyzes and reports on sales data, providing commentary and insight on brand performance by segment, channel, region and key customer group. Creates and publishes monthly business scorecard showing key brand and sales performance indicators. Gathers qualitative feedback from cross-functional team partners
- Develops and implements marketing promotional materials aligned to selling model that effectively engage with key target segments (Healthcare Professional & Consumer) influencing product trial and desired behavior
- Leads development and implementation of brand presence at trade shows and external events to engage with and gather insights from key HCP and consumer target segments
- Knowledge and understanding of marketing strategies, marketing techniques, qualitative and quantitative analysis techniques and customer research
- Knowledge of project management best practices, including budgeting
- Solid interpersonal and communication skills
- Skill with creative and adaptive planning, design, implementation, maintenance, and evaluation
- Skill in gathering and analyzing data to produce actionable information
- Ability to analyze problems and develop solutions
- Ability to work in cross-functional teams, both in leadership and member roles
- Ability to establish rapport and credibility among Nutricia management and employees
- Ability to communicate effectively orally and in writing
- Ability to plan, organize, and administer marketing strategies
- Ability to handle multiple priorities at the same time
- MBA orMaster’s Degree (in business, marketing or related field)
- Proficiency in Microsoft Office, including PowerPoint, Excel, and Word
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Associate Brand Manager Resume Examples & Samples
- 5 years of marketing/sales experience with a minimum of 3 years in CPG
- Demonstrated leadership and collaboration skills
- High level of initiative and assertiveness
- Able to work on multiple projects at a time while delivering strong results
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Associate Brand Manager Resume Examples & Samples
- Must have a minimum of 1-3 years practical business experience with significant experience in marketing, advertising, Nielsen data analysis, and/or project management
- Strong analytical, strategic thinking and problem solving skills are required
- Ability to work in fast-paced environment and within tight deadlines
- Lean organization. Must be willing to perform additional functions as necessary
- Private Label experience preferred
- MBA Preferred
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Senior Associate Brand Manager, Pantry Resume Examples & Samples
- Leads project management functions for innovation and Commercialization of assigned brand for new product initiatives, working with R&D, Packaging Design and Operations inclusive of developing detailed manufacturing forecasts with input from Sales, Operations and Finance
- Supports the development and execution of shopper marketing plans for key customers and partner with Sales teams to drive category growth by attending and advising on customer meetings
- Identifies key business drivers and opportunities based on competitive/category trends, track & report on business results using syndicated data, and provide forecasting support for financial planning
- Advises on the development and timely execution of Brand Plans/ leading agencies (PR, Digital, and Consumer Promotions) to develop highly creative and cost efficient campaigns
- Acts as backup to other members of the Marketing teams including but not limited to the Associate Brand Manager, Brand Assistant and Marketing Coordinator
- Ability to monitor budgets and report on P/L activity associated with assigned marketing initiatives
- Excellent organizational skills, ability to prioritize multiple priorities and strong attention to detail
- Computer skills including MS Office programs such as Outlook, Word, Excel PowerPoint
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Associate Brand Manager Resume Examples & Samples
- Assist in the development and execution of plans to deliver growth and profit targets
- Develop highly effective channel-specific strategies that drive market share goals across channels
- Assist in the integrated marketing plan development including leading specific programs
- Deep understanding of the competitive and customer environment including share analysis
- Manage an A&P budget
- Support Brand Manager with strategic development
- Develop annual and long-range brand plans and assist in the preparation of the presentation
- Assist in development of customer presentations and brand tools for customer development
- Analyze and forecast results and trend
- Clear demonstration of successful, consistent delivery to the business
- Experience/ability leading or working with agencies and media partners
- Experience and understanding working with different customer channels
- Proven record of drive and initiative with outstanding interpersonal and communication skills
- Ability to operate in an unstructured, dynamic environment, and to provide innovative approaches in a team-based structure
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Associate Brand Manager Magnum Ice Cream Resume Examples & Samples
- Responsible for innovation-led initiatives for Magnum Ice Cream in North America
- As project leader, closely partner with cross-functional team members (including Global, R&D, Supply Chain, Finance, Agencies, CMI & CTI) to design & craft exceptional product & packaging experiences, including artwork and claims development
- Continually pursue market & consumer insights to inform growth strategy
- Develop campaign ideas & assets with agency partners and adapt Magnum’s global Brand Communication
- Create inspiring Brand Engagement Toolkits for owned innovation and market development projects and cascade to operations teams
- Partner with the operations, digital and Ecommerce teams to proactively drive Magnum’s eCommerce business and ensure best-in-class execution of omni-channel assets
- Work with global team to align on annual Brand Strategic Plans and work with local team to adapt it for North American market
- Drive a culture of efficiency and innovation excellence within the brand, including management of budget and performance reporting (Post Launch Evaluations)
- Track innovations and own the funnel value reporting
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Global Associate Brand Manager Resume Examples & Samples
- Deliver innovation projects on time in full by leading cross functional teams within the region and globally
- Work closely and effectively with Global and Local teams to ensure OTIF delivery of commitments to the region
- Create local communication assets to drive relevance with the NA male/ female target
- Support and champion our brand strategy, marketing principles, and organizational values
- Lead, manage, and motivate cross-functional team to accomplish brand goals, objectives, and key initiatives
- Identify and mobilize needed resources to accomplish brand/project goals
- Prepare and interpret market research analysis
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Global Associate Brand Manager Resume Examples & Samples
- Co-Lead and excite internal brand and cross-functional teams to deliver a clear category strategy and influence the development of Dove and Suave Deodorant
- Handle regional execution of projects. Drive and manage every aspect of the innovation from project creation to launch including insight/concept development and testing, product/packaging development and testing, financial business case development, display development and retailer sell-in. Internally sell-in all projects through IPM gates
- Must gain solid understanding of the consumer and competitive deodorant market
- Work with Market Research to develop and implement a consumer learning plan when required and on specific project related market research plans
- Work with cross-category partners to maintain broader brand visibility
- Play a key supporting role to the Senior Brand Development Manager in developing category strategy
- Achieving regional vision, mission and ambitions for Dove Deo
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Associate Brand Manager Resume Examples & Samples
- Assists in the creation and execution of downstream (brand) marketing strategy for Stryker CMF’s Neuro products to achieve divisional revenue goals within allocated budget
- Assists in the development and executes commercialization plan for product launches to drive revenue and growth
- Monitors sales & marketing trends and helps execute ideas to enhance penetration & share growth
- Collaborates with customers, marketing intelligence team, and third-party sources to monitor, understand, and respond to competitive product performance, branding, messaging, and tactics
- Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth
- Partners with Pricing and Technical Marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget
- Partners with the Marketing Communications Team to set convention strategy and effectively leverage conferences within an integrated marketing plan
- Partners with National Accounts team to determine optimal GPO / IDNs relationship and strategy
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Global Associate Brand Manager Resume Examples & Samples
- Assist in the guidance of all brand communication and innovation development
- Assist in global brand innovation projects, developing and delivering quality innovations
- Work closely with Brand Building team to help maintain strategic alignment with global objectives
- Work closely with Sales and Supply Chain
- Accountable for working with Consumer Market Insights resource for monitoring of Brand Health
- Ownership of the budget tracking and CIP management process
- Ownership of project networks and deployment timings for key innovation and communication projects
- Assist in innovation scoping work to identify future opportunities
- Assist in creation of launch BET’s (Brand Experience toolkits) and maintenance of assets on sharepoint sites for market availability
- Ownership of asset adaptations and main contact between agency and markets for adapt approvals
- Ownership of sales samples delivery on time, in full to markets
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Associate Brand Manager Resume Examples & Samples
- Coordinate and monitor the implementation of marketing objectives, strategies, advertising and promotion and ensure their execution
- Develop, when applicable, implement and update product training to sales force on an ongoing basis
- Participate in planning sales promotion and advertising in support of existing products, and support the marketing manager in determining market strategies and sales tactics to achieve product objectives
- Ensure all business activities comply with the relevant Acts, legal demands and ethical standards. Review complaints and suggestions relating to assigned products
- Contribute to the achievement of margin and market share annual goals
- Monitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective action as needed
- Coordinate SFE (Sales Force Effectiveness) activities and consolidate regions’ data
- Tertiary qualifications in a Science and Business Discipline or equivalent
- Minimum of 3 years Sales / Marketing experience within the Pharma industry with at least 2 years of experience in the Marketing preferably in Kuwait
- Product Management experience is desirable
- Strong sales / marketing track record
- Sound understanding and qualifications in marketing related principles
- Excellent knowledge of computer based programs including spreadsheets and graphics
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Associate Brand Manager Resume Examples & Samples
- 4) Leading and directing the activities of external partners including agencies and consultants
- Develop artwork for merchandising materials
- Support portfolio management and development
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Associate Brand Manager Resume Examples & Samples
- Assist in the creation of core creative briefs and brand positioning
- Ensure that all marketing efforts align with brand strategy and values-based brand proposition
- Maintain day-to-day communication with creative agencies. You’re the face of our company, make us proud!
- Liaise with regional marketing and sales teams to ensure successful execution of national marketing campaigns
- Track, report, and present brand metrics and competitive trends to senior leadership on a monthly basis. We’re a results driven company
- 2+ years of experience in marketing or advertising
- Understanding of the selling process, retail environment, and distribution network
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Associate Brand Manager Resume Examples & Samples
- High attention to detail and accuracy; focus on quality output
- 3-5 years work experience,
- Project management and/or new product development
- Previous analytical work
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Associate Brand Manager Resume Examples & Samples
- Undergraduate degree required, MBA preferred
- 3+ years’ brand marketing experience with proven track record of creating / implementing successful strategies
- Innovation and commercial experience beneficial but not required
- Consumer package goods experience preferred, three-tiered industries or alcohol beverage experience a plus
- Highly-skilled relationship builder and influencer
- Ability to demonstrate consumer insight, creativity and flair
- Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions
- Ability to enroll and motivate a large, complex commercial organization
- Ability to manage multiple projects effectively, prioritize and drive to action
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Associate Brand Manager Resume Examples & Samples
- Minimum of 3 years of business experience is required
- A minimum of 1 year of progressive marketing experience or a combination of sales and marketing experience is required
- Strong business analytics, strategic thinking, consumer insights development, understanding of core marketing levers and advertising experience are required
- Position requires up to 20% domestic travel.Product Management
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Associate Brand Manager Resume Examples & Samples
- Progressive analytical experience in category, finance, or other relevant environment; 2 years
- Project leadership; 1 year
- Must be able to collaborate cross functionally, and be a strong team player
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Associate Brand Manager Resume Examples & Samples
- Brilliantly implements fully integrated brand mixes in the local market and leads P&L delivery
- Assist in the integrated marketing plan development
- Assist with the setting of national level brand key performance indicators and channel
- Marketing strategy
- Assist in the execution of activation programs, including New York Fashion Week partnership
- Assist in the launch management of innovation
- Provide brand equity/demand driver input to volume forecasting, financial updates
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Associate Brand Manager, Baby Resume Examples & Samples
- Assists in timeline and budget development for all product commercialization processes including but not limited to R&D/production schedules, quality improvement projects, packaging projects, etc
- Collaborates with other and other departments to gather supporting data for pricing and trade promotion strategies
- Assists with other projects, as needed
- Demonstrated project management and leadership skills
- Ability to collaborate at all levels of the organization and across other functional areas
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Associate Brand Manager, Toddler Brands Resume Examples & Samples
- Managing Consumer Relationship Management (CRM) program strategy and execution
- Sales forecasting for the Toddler products including Enfagrow and Milk modifiers
- Leading cross functional project teams. Building and maintaining strong relationships with key internal and external contacts to effectively implement business plans and develop new products
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Associate Brand Manager Resume Examples & Samples
- Lead business analysis to gain a deep understanding of brand and competitive performance, key drivers and activities
- Own and management the brand budget including development and tracking
- Assist in the development of annual brand plans in line with brand and financial objectives
- Support brand plans and in market execution to deliver against established goals
- Lead cross-functional teams to ensure programs are progressing on track
- Adapts: ability to tackle competing priorities resourcefully in lean, fast-paced environment
- Collaborates: ability to influence and lead cross-functionally
- Project Management skills
- Ability to dig into the detail and then generate strategic insights
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Associate Brand Manager Resume Examples & Samples
- Provide analytical support and input into packaging briefs and CAB development. Support product package changes and communication execution of tactics within non-TV channels
- Understand fundamentals around managing the business P&L
- Begin building a general understanding of SCJ’s customers and their relative importance of each other to the division and to Global Brand chain. Lead detailed understanding of Tier 2 & 3 Customers (as appropriate)
- Demonstrate honesty, courage and transparency in words and actions
- Promote collaboration by valuing others and building trust‐based relationships
- Check understanding and align with strategy, expectations, decision rights, priorities and deliverables
- Remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment
- Acknowledge tradeoffs, take appropriate risks, and own all outcomes good or bad
- Passionately deliver winning results individually and through others
- Approach situations and processes with curiosity and open‐mindedness while applying new learnings
- Working on cross-functional team
- Proven project leadership capability and propensity to grow within brand management roles
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Associate Brand Manager Resume Examples & Samples
- Managing the tactical execution of the category brand assortment
- Assisting with the development, execution and performance evaluation of marketing programs within assigned brands
- Gathering and analyzing brand and category specific performance data, market growth drivers, and consumer and competitive information to understand consumer trends, support new product pricing, range alignment, pricing management on current items, and to develop business building recommendations
- Assisting in the development of strategic plans and business reviews
- Assisting with financial projections, forecasting, and budgeting process for brands
- Assisting with budgets and financials related to marketing campaigns and associated category business
- Driving and participating in new product development projects
- Supporting Marketing Directors in delivering the growth agenda on assigned brands through identification of new products, line extensions, product development opportunities, brand and sales integration or packaging improvement
- Conducting period brand business analysis to capture growth and share opportunities
- Leading and supporting brand execution plans with internal and external business partners
- Participating in key marketing and sales presentations as necessary
- Working with cross functional teams to gain meaningful insights into business drivers
- Bachelors' degree required. MBA desirable
- Minimum of 2-4 years professional experience in firearms and/or related outdoor consumer goods industry preferred; marketing background is essential
- Brand and consumer knowledge, and product management skills required
- Firearms knowledge and use desirable
- Basic understanding of brand positioning, copy strategy, and basic media concepts and terminology
- Process-oriented mindset
- Excellent communication and customer-relation skills
- Strong leadership skills and ability to be diplomatically persuasive / assertive
- Follow-through skills & strong attention to detail
- Exhibit a sense of urgency and independent initiative toward accomplishing objectives
- Must have strong command of the English language, both verbal and written communications
- Excellent interpersonal and written communication skills
- Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point
- Prior use and/or familiarization with SAP a plus
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Associate Brand Manager Resume Examples & Samples
- Support the BM in the development and implementation of a brand plan for driving sustainable, long-term growth while delivering the budget and strategy for the current fiscal
- Ensure that all marketing activity is delivered on time, on budget and to standard and with clear stakeholder communication to ensure effective implementation. Focus should be on both the short and long terms planning timelines and requirements
- Where applicable, support the Content Manager, the Digital/media C of E, and build and execute effective communication strategies
- Build a strong understanding of, and relationship with, internal and external customers. Leverage insights from sales, wholesalers, retailers and consumers to create strong marketing plans. Create cross functional teamwork and collaboration
- Working with the BM and Creative, ensure that new and updated product and packaging initiatives are scoped, briefed and managed on time and to budget. Support the development and execution of effective promotional platforms for the brand
- Monitor and review competitor activity, providing clear insights and implications
- Utilize IRI and depletions data to develop and support compelling selling stories and rationale for product recommendations, volume forecasts and project recaps
- Ensure that all innovation is delivered on time, on budget and to standard and with clear stakeholder communication to ensure effective implementation
- Manage the development of all selling materials, ensuring delivery on time and to standard
- Support the development of pricing and P&L analysis for the brand
- Evaluate success of program and product initiatives based on analysis of costs and benefits to the organization
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Associate Brand Manager Resume Examples & Samples
- Supports the Brand Manager by advancing projects and initiatives that maximize sales and profit growth of the assigned brand. This is accomplished by managing the execution of assigned business initiatives and providing recommendations for strategic direction based on a sound business analysis
- Provides an ongoing analysis of the brand and competitive environment. Draws accurate conclusions from financial and other quantitative data, and effectively uses quantitative data to make sound recommendations. Presents quantitative data in a useful manner for planning or decision-making. (Includes: business case development, campaign evaluation/debrief, basis for forecasting assumptions)
- Identifies and recommends key initiatives to the brand manager based on knowledge gained from an in-depth understanding of the brand and category, as well as knowledge of channel and consumer insights and dynamics
- Manages projects and execution of brand initiatives as identified and assigned by the brand manager. Fosters cross-functional team collaboration while ensuring that projects/initiatives meet timelines
- Ability to communicate Marketing’s strategy, goals, must-wins cross functionally in order to help advance decision-making and project stages
- Works to administer a sound and realistic budget. Fosters effective communication between the brand and finance team so that all financial aspects of the brand's initiatives are accurately captured. Identifies potential shifts in spending as brand initiatives and priorities change throughout the plan
- Advances some tactical aspects of advertising plans, including copy review, and updating the agency on the latest development of the brand and category
- Utilizes knowledge gained from various analysis and relations with members of the brand's cross-functional team to develop clearly written brand status reports
- Works closely with multiple agencies to communicate brand strategy and ensures that the strategy is reflected in the executional plan
- Provides forecasting manager with recommendations and insights based on knowledge gained from a working forecasting model, and connect information provided by the brand's cross-functional team
- MBA required with 2 years real time work experience, but typical knowledge and skills normally acquired in 6 years of relevant experience
- Critical Thinking: the ability to perform in-depth analysis, demonstrate sound business judgment and make recommendations based on strong financial and quantitative skills
- Planning and Execution: It is essential to be able to establish plans, manage projects, timeline and execution, as well work efficiently and effectively
- Strong Interpersonal Skills: The ability to build positive working relationships and lead by influence
- Communication: Fosters open communication, preparing written communication, speaking and presenting effectively
- Self-Management
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Associate Brand Manager Resume Examples & Samples
- Brand and Innovation Communication, Messaging and Tactical Execution
- Supports brand communication, messaging or creative execution and research summaries as it relates to infant brand equity
- Ability to provide clear direction to agencies and internal digital, retail and medical channels ensuring that they deliver tactics that build brand performance consistent with brand objectives
- Leads with guidance, the management and plans for some brands or formats as required
- Helps to ensure brand image is consistent across the infant portfolio and seeks opportunities to build differentiation with consumers and medical customers
- Manages cross brand labelling projects with Packaging Coordinator and executes format packaging changes based on direction
- Assists in innovation commercialization execution, traditional media execution, tactical messaging execution and pricing strategy support. Follows project schedule to ensure timelines are met
- Collects & provides bi-monthly amalgamation of competitive intelligence to help the organization make decisions based on competitive activity
- Analysis, Evaluation & Support
- Amalgamates key scorecard results, including pulling in necessary brand detail data from Nielsen, POS or custom research and provides top line data summary
- Supports pricing analysis needs (incl. formulary) not provided by retail, finance or regulatory
- Supports smaller innovation opportunities (ex: case packs, formats)
- Supports any adhoc analysis required to assess business performance not provided by the analytics team (ex: forecasting preparation, Nielsen or POS deep dives on a format or region)
- With guidance, can translate several sources of research data into insight recommendations consistent with growth / brand priorities
- 2-3 years experience in brand management for consumer packaged goods (or relevant) organization
- Execution and measurement of brand strategy and performance
- Experience with brand communication / message development and execution
- Assisted in bringing product innovation to market and developing appropriate plans for execution
- Project management experience
- Experience organizing and prioritizing multiple initiatives for yourself to meet timelines and budgets
- Experience with digital applications and strategies to drive brand execution
- Understanding of market research and consumer tracking techniques and their application
- Worked with medical and retail channels to drive brand performance
- Experience working within strict regulatory & legal environments
- Financial management, sales analysis and forecasting, Nielsen database
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Associate Brand Manager Resume Examples & Samples
- Minimum 3 years' experience in CPG Brand Marketing, Trade Marketing, and/or wine sales
- STRONGLY PREFERRED: Wine industry or beverage alcohol experience and knowledge of 3-tier distribution system
- A passion for wine with demonstrated wine industry knowledge including wine regions, wine growing, production and sensory evaluation
- Working knowledge of Microsoft Excel, Word, PowerPoint, and Outlook
- Experience with IRI or AC Nielsen reporting and analysis
- Ability to develop and execute large marketing programs under tight timelines
- Strong interpersonal skills to work and communicate with Sales/Trade and other key functional areas
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Associate Brand Manager Resume Examples & Samples
- BS/BA with
- 4+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
- Knowledge of Marketing fundamentals, analytical expertise and be familiar with syndicated data sources and internal data sources
- Ability to manage and work across a diverse, cross functional team of professionals including brand management, Customer Development, Finance and Supply Chain
- Ability to work well both individually and within the cross functional and brand teams
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Associate Brand Manager Resume Examples & Samples
- Leadership: Can establish a clear vision, then rally partners and cross functional teams to strive to achieve it
- Innovation/Creativity: Not afraid to try new things. Can come up with creative ideas and/or elicit creative ideas from others
- Be Fun:Looking for collaborators that can make great things happen while adding to Ubisoft’s fun and vibrant culture
- Project Management: Lead the detailed planning and implementation process in order to meet defined goals
- Collaboration: Work in conjunction with the Live Production Team to define communication tools to manage the game as a service
- Analytics: Partner with analytics to evaluate player conversion, engagement, retention, and monetization KPIs
- 3+ years consumer product marketing experience as a cross functional leader (1+ years post MBA)
- Marketing experience focused on consumer retention is preferred
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Associate Brand Manager Resume Examples & Samples
- Develop an intimate understanding of the target audiences, product offerings, competitive set, and market trends and keep stakeholders up-to-date
- Create new programs, marketing materials and communications plans from the ground up; this includes writing creative briefs, managing kickoffs, providing feedback during the development process
- Utilize marketing channels including, but not limited to, digital advertising, SEO, paid search, blogs, surveys, and printed collateral
- Gather input from subject matter experts and industry data and keep the wider team informed; secure approvals and negotiate consensus when required
- Manage launches and longer-term maintenance of campaigns, such as new product launches, sales campaigns, and partnership initiatives
- Partner with the sales, national accounts and partnership teams to support their marketing and training efforts
- Leverage internal and external data by working with business analysis to generate database queries and analysis
- Work closely with the creative and marketing communications team to provide input and feedback on creative execution and process enhancements
- Work closely with the Program and Product teams to deliver clear specs for product enhancements and development
- Manage marketing schedule and communicate marketing plans and activities through internal channels
- Manage, analyze, and optimize fertility and bariatric marketing budget, schedule and archive activities for posterity
- Identify opportunities and recommend new media sources, product, process, and pricing improvements to enhance competitive position
- Strong verbal, written and interpersonal communication skills
- Basic understanding of marketing analytics and can conduct simple data analysis
- Thrives working in “grey space”
- Strong understanding of all roles within organization and nuances of internal chain of communication
- Have superior organizational skills and an incredible attention to detail
- Can juggle multiple priorities and manage “shift-on-a-dime” priorities and react to tight deadlines
- Anticipate and proactively address obstacles that could get in the way of success
- Skilled at collaborating, negotiating, being resourceful, and making decisions
- Render good judgment and can demonstrate the ability to understand when more information is needed and enough information is sufficient to take action
- Comfortable managing and interpreting basic data
- Inspire confidence and “close the loop” with collaborators and supervisor
- Learn like a sponge, maintain calm poise, project a can do attitude, take time to help colleagues, keep us nimble, and focus on great results
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Global Associate Brand Manager Resume Examples & Samples
- Closely monitors and analyzes core key performance indicators, such as sales data, market share trends, and competitive analysis
- Assists in developing and executing promotional programs while monitoring budget & revenue responsibility, and maintaining alignment with brand positioning
- Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria
- Reviews KPI’s post campaign launch to compare results to established objectives to assure the effectiveness of the overall marketing programs
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Senior Associate Brand Manager Resume Examples & Samples
- Bachelor’s Degree is required. MBA is preferred
- Minimum of 3 or more years of experience in brand marketing
- Strong strategic thinking capabilities
- Strong managing abilities (direct and/or with cross functionals)
- Proven strategic thinking capabilities
- Ability to thrive in and handle ambiguity
- Analytic and creative thinking skills
- Strong business acumen and marketing capabilities
- Strong cross functional partnership skills
- Solid understanding of Sales and Customer issues
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Associate Brand Manager Resume Examples & Samples
- Recommends financial process improvements, and supports implementation of them across key marketing teams and partner groups. Will administer financial database, including user access control, system enhancements and data validation
- Conducts financial modeling to analyze and determine the financial impact of recommended action plans. Highlights issues, and may recommend alternative courses of action based on results of the analysis
- Prepares accurate and timely financial reports for assigned team(s) to support marketing priorities. Supports forecasting and budget development processes. Consolidates, reconciles, validates and obtains clarification of financial information from multiple sources to develop forecasts and budgets
- Prepares and submits monthly and quarterly budget reclass and accrual reports, ensuring the organization effectively manages planned costs
- Prepares/assists in the preparation of departmental budgets. Maintains a library of financial reports, backup data and documentation. Resolve and process organization’s accounts and invoices
- Provides support to cross-functional teams. Conducts analyses as needed to support project objectives
- Financial analysis and accounting (3 years)
- Working across functional areas to develop effective business solutions that align with company and business unit/department objectives (3 years)
- Participation in a variety of financial or accounting based projects with progressive responsibility (2 years)
- Analytical and problem-solving experience in a fast-paced environment
- Ability to work both independently and part of a team
- Proficiency in Google Sheets, Microsoft Word, PowerPoint, Excel, Access and Project
- Ability to use and maintain complex financial models
- Ability to establish cross functional, collaborative relationships with business partners
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Associate Brand Manager Hershey s Bites Resume Examples & Samples
- Leading action plans to reach the brand strategy committed results
- Develop business solutions and action plans for the brand
- Digital communication strategy and implementation
- Strategic and annual planning
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Associate Brand Manager Resume Examples & Samples
- Act as a brand ambassador and build collaborative and productive cross-functional relationships with S&OP, sales, winery/supplier operations, public relations/events, finance, strategic insights, promotions and winery hospitality/visitor center teams
- Relationship management with key external business partners
- Prepare brand presentations and present to internal and external audiences, including Marketing leadership, field sales, distributor teams, and multi-functional partners
- Manage SKU-level forecast and partner with production team to understand/communicate vintage rollovers while managing and minimizing out-of-stock and overstock situations
- Develop strong relationships with field sales team to gain better understanding of the business, acting as brand ambassador and offering appropriate support
- Work with customer service to address distributor and consumer inquiries/complaints
- 2+ years’ experience in Brand Marketing, Trade Marketing, Digital Marketing, and/or Promotions, including a Bachelor's Degree
- Analytical and financial management experience
- Some events or hospitality management experience
- Accomplished project manager who can multi-task and effectively prioritize and manage a large workload
- Creative thinker who is detail oriented with strong problem solving skills
- Ability to focus on multiple tasks and deadlines, and effectively prioritize and manage them; strong attention to detail
- Team-player who thrives in a fast paced environment with growth opportunities
- Strong PC skills, particularly Microsoft Outlook, Excel and PowerPoint
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Associate Brand Manager Resume Examples & Samples
- 2-3 years’ experience in Marketing or Business
- Experience in consumer or brand management
- Sound financial and analytical skills
- Excellent written/verbal communication
- Strong organizational skills and proven ability to take initiative
- Detail oriented with the ability to juggle multiple tasks at one time
- Maintain flexibility and react to a continually changing environment
- Ability to work in a team environment, building collaborative relationships, leading cross-functional teams, as well as representing a brand point-of-view
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Associate Brand Manager Resume Examples & Samples
- Managing brand/category performance, financial and competitive analysis required for the development of brand plans
- Helping set brand objectives, strategy and long-term roadmaps
- Coordinating key aspects of Owned Brands development (positioning research, name generation, product ideations, brainstorming sessions/workshops, etc.)
- Leading brand development activity for smaller Private Label brands or Labels
- Helping to set financial Owned Brand targets, runs Brand Reports and tracks performance
- Acting as a key main point of contact for merchandising teams in support of line review activity
- Degree in Marketing and /or Business Management
- 4+ years business experience is required, minimum 1-2 years brand experience preferred
- Working knowledge in a Tier 1 packaged goods and/or at a major retailer
- Proven project management skills involving multiple internal and external resources
- Strong relationship management skills, able to handle demanding cross- functional teams
- Excellent time management skills with demonstrated ability to meet deliverables
- Experience interpreting research and manipulating financial data to provide recommendations
- Innovative thinker & energetic creative contributor
- Requires minimal supervision where priorities may shift due to changing business needs
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Category Analyst / Associate Brand Manager Resume Examples & Samples
- Develop the knowledge to become a product expert with the ability to communicate to customers of all levels and channels
- Influence product planning, new product development, marketing, and business case development
- Manage new product launch activities such as press releases, show displays, marketing literature and web content
- Analyze and apply market trends to future category development
- Create and present category pricing strategies
- Engage & collaborate with sales, planning, and business development
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Associate Brand Manager Resume Examples & Samples
- Manages development of annual Vacuum marketing plans
- Develops communication strategies for the Vacuum category
- Leads development of annual communications plan for category (adjust throughout calendar year as necessary)
- Aligns key stakeholders across organization (including Senior U.S. management, Sales Leadership, HQ / Product Management counterparts) in communications plan / priorities
- Executes integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation platforms
- Reports ongoing campaign metrics
- Manages marketing budget, including all action plan submissions and budget planning activities, working in close coordination with Marketing Budgeting Planning team
- Manage 3rd party agencies and vendors
- Manage cross-functional integrated marketing team for Vacuum category, including key Product Management counterpart and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation / Sponsorship functional areas
- Acts as liason between HQ and LGE-US marketing teams, using Korean language proficiency as a basis for understanding
- Manage processes to create Best-in-Class Marketing for Home Appliances
- Contribute in developing and implementing marketing programs to build the LG brand and drive the Home Appliances Division
- Assists in implementing integrated Home Appliance marketing plans to extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, Public Relations and consumer activation/promotional platforms
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Senior Associate Brand Manager Resume Examples & Samples
- Provide project and marketing leadership on key initiatives to help sustainably grow HUGGIES® in critical must-win markets (e.g. high-birth markets, urban markets, etc.)
- Analyze consumer data and sales reports to understand brand performance, product health and track progress against KPIs, including development of an annual marketing calendar
- Ability to work independently (self-motivated) and complete projects within required timeframes
- MBA degree and at least 5 years of previous relevant business experience.
- Prior Brand, Field or Shopper Marketing experience within consumer packed goods
- Demonstrated mastery of turning insights into action by creating locally-relevant brand programs and leveraging local assets (media, influencers, events, etc.) to build awareness and drive sales
- Must be willing and able to travel 25% of the time
- Applicants must be presently authorized to work in the U.S. on a regular, full-time basis.
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Associate Brand Manager Resume Examples & Samples
- Partner with IUD Digital Strategy team member to develop a comprehensive non-personal plan. Key knowledge of digital asset creation, EMR and CRM a must. Experience launching successful, ROI-driven digital campaigns required
- Strategic and tactical development and deployment of all HCP non-personal facing promotions. Identifying and maximizing industry synergies (advocacy groups, societies and KOLs)
- Manage LMR (legal, medical, regulatory review) end-to-end process. Must be highly knowledgeable of OPDP, FDA and PHaRMA regulations and guidelines for DTC promotion
- Work closely with Agencies to develop and deploy integrated HCP communications plans. Understand how to develop content strategies and lead the agency to successfully meeting our key communications objectives
- Define and monitor performance metrics for assigned products with Brand and Sales Teams, Market Research and Business Analytics. Partner with Business Analytics and Business Intelligence to develop measurement plans, test creative assets, track KPI’s and sales, and build yearly research plans
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Associate Brand Manager Resume Examples & Samples
- Establish, communicate, implement and monitor team objectives and strategies which are consistent with overall Portfolio Management and Marketing strategies
- Develop global product strategies on the basis of market data and discussions with country organizations
- Be responsible for strategy and priorities for new and existing projects/products
- Be accountable for assets/products and Market segment(s)
- Optimize potential synergies between products in the market segments
- Identify, define and validate in co-operation with Countries and Regions the global portfolio strategy / build business plan based on inputs from Regions, Countries and relevant functions
- Continually monitor and track the portfolio strategy based on the achievement of strategic goals for the active ingredients and new products managed by the Portfolio team with the input of regions, countries and relevant functions. Propose, evaluate and monitor the implementation of adjustments when necessary
- Establish/maintain a network with Regions and Countries to identify, communicate and promote actions to optimize the profitability of the portfolio
- Bachelor’s degree with 5+ years related work experience in pharma, biotech, or healthcare industry OR a Master’s degree with 3+ years of experience OR a PharmD with 2+ years of experience
- Deep understanding of marketing and financial concepts
- Leadership and communication skills
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Associate, Brand Manager Resume Examples & Samples
- Primary contact for brands including PR, Marketing, and Brand Management
- Create and manage line plans and development calendars for each market cycle. Manage department productivity to adhere to timing
- Competitive research analysis on new brands and current market trends
- Manages brand and customer orders for photo shoots and PR needs
- Continuously translate key branded stories and details to all parties required
- 3+ years experience
- Personal qualities: outgoing, enthusiastic, energetic, self-motivated, independent, organized
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Senior Associate Brand Manager Resume Examples & Samples
- Play a lead role in sustainably growing and managing the brand/business P&L in order to achieve financial goals
- Provide leadership, manage and grow the e-commerce platform for Scott brand
- Participate on a team to assist in the development of brand strategies and/or the brand commercial plan
- Lead the social/digital platform for Scott and make sure it integrates well with the commercial program
- Track marketplace performance, identify gaps and recommend solutions that improve performance of current marketing programs
- Conduct analysis and periodical reviews of the brand, competitive, category, customer, and consumer trends to enhance the brand’s equity and market performance
- Participate on a team to assist in the development of customer specific commercial programs that integrate the brand / shopper and customers’ goals in support of the brand commercial plan
- Assist in the development and implementation of distribution, packaging, shelving and merchandising strategies and plans
- Bachelor’s Degree in Business/related field and minimum 2 years prior marketing experience
- Entrepreneur can-do attitude to find ways to break down growth barriers
- Demonstrated positive energy to effectively represent brand internally and externally
- Passionate about driving brand growth by better meeting consumer needs
- Strong skills and experience with diagnosing and resolving complex problems and opportunities
- Able to lead and inspire cross functional teams to deliver plans
- Highly capable of writing/evaluating initiative and communications briefs
- Previous marketing experience at a Fortune 500 consumer packaged goods corporation
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Associate Brand Manager Resume Examples & Samples
- Develops E-Commerce presence and initiatives
- Maintain community development with social media campaigns
- Works with Sales to develop marketing strategy and promotions schedules for key account
- Provides competitor analysis, market trend data and creative
- 2 - 5 years of progressive work experiences preferably within manufacturing, automotive, distribution or operations industries
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Associate Brand Manager Resume Examples & Samples
- Identifying insights through data (Nielsen, financial, consumer, customer) and making recommendations that support the delivery of the brands short and long term plan objectives
- Managing multiple projects (new launches, research, cost savings, consumer promotions, etc.) to deliver upon agreed metrics. Has the ability to recommend changes in resource allocation within set parameters
- Assisting in delivering the marketing mix with ownership of specific executions in partnership with our agency teams
- Supporting the development and execution of sales fundamentals (pricing, merchandising, shelving, assortment)
- Building a sound knowledge of the retail food market and taking initiative on being informed of the latest developments
- Supporting the Private Label business through new product launches, packaging/product change and new customer bids
- Contributing to and building team & functional culture
- Undergraduate Degree. Major in marketing preferred and an MBA is strong plus
- Marketing and/or shopper marketing experience in packaged goods preferred
- Sales experience preferred or Strong understanding of the CPG retail environment
- Consistently achieves results, even under tough circumstance
- High degree of accountability with the ability to hold self and others accountable to meet commitments
- Ability lead cross functional projects and teams and handle multiple projects and priorities on time with excellence
- Ability to build and maintain partnerships and work collaboratively with others to meet shared objectives
- Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment
- A strong understanding of the CPG retail environment with the ability to deliver solutions that benefit the company and customer
- Strong analytical and creative problem solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation)
- Ability to be resilient in the face of adversity
- Has the courage to step up and address difficult issues
- Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
- Nielsen MarketTrack knowledge preferred
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Associate Brand Manager Resume Examples & Samples
- Provide category expertise and leadership for the US Distributor Private Label Potato portfolio including business fundamentals, industry trends, market structure, segment/customer needs and competitive landscape
- Manage daily portfolio activities and project management for the US Distributor Private Label Potato
- Assist in developing annual and long range strategic plan for the portfolio, identify growth opportunities and develop key strategies and tactics to enable delivery of financial objectives
- Work with Sales to deliver the budget, support trade and customer shows, prepare category reviews, provide category expertise to Sales and Customer Marketing and help present to select customers
- Lead and manage cross-functional project teams to execute Distributor Private Label product launches, product renovations or specification changes, packaging design, artwork approvals, SKU and materials management and financial feasibility exercises
- Support monthly Integrated Business Planning (IBP) process by working with Demand Planning to prepare monthly SKU forecasts and participating in consensus activities
- Manage and report monthly marketing spend vs. forecast and track/monitor customer activations (coupons, promotions, etc.) in support of the annual marketing plan
- Conduct business analysis and reporting (sales, profits, competitive activity, promotional results, etc.)
- Prepare management reporting and advise on category trends and business performance utilizing internal and external data sources (NPD PotatoTrack, NPD Crest, Datassentials Menu Trends, etc.)
- Support or lead other projects/duties as assigned or needed
- Bachelor’s or advanced degree in Marketing, Business Administration, or related field with at least two years of business experience in marketing, project management, supply chain, finance or sales
- Self-starter and independent thinker with the ability to understand business fundamentals from an opportunity or challenge perspective, then convert that insight to sustainable strategies and action plans for growth
- Entrepreneurial approach to driving a business with an ability to influence the organization
- Strong financial and strategic acumen, analytical abilities, communication skills and capable of independent decision making and setting business vision
- Project management skills and the ability to prioritize and multitask against several complex projects at a time
- Computer proficiency in Excel, PowerPoint and Word
- Minimum 2+ years of experience in marketing, project management, supply chain, finance or sales. Preferably experience with a reputable Consumer Packaged Food company
- Food, Frozen category and/or Foodservice Marketing experience a plus
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Associate Brand Manager Resume Examples & Samples
- Team Leadership / Managing Cross-Functional Teams
- Comfort in Dealing with Ambiguity
- Marketing Expertise
- University Degree Required (Business specialization preferred)
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Associate Brand Manager Resume Examples & Samples
- Bachelor's degree or equivalent with 4 to 6+ years relevant experience required
- Marketing Background
- Microsoft Word, Excel, Powerpoint
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Associate Brand Manager, Nivea Men Resume Examples & Samples
- Support Director in developing and executing the strategic vision for Men’s Care and manage innovation/communication elements in for 2016 to deliver on the vision. This includes managing the development of TV, Print, Radio and Digital creative media
- Manage innovation pipeline for NIVEA Men’s Care, working directly with the global teams and Director. Work closely with Supply Chain and R&D to manage development and Market Research team to develop proposals and test innovations as needed
- Perform Men’s Care category monthly business analysis including a deep understanding of NIVEA brand performance and key drivers, and a deep understanding of competitive performance, activities and key drivers
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Associate Brand Manager Resume Examples & Samples
- Business Strategy – Support development of a targeted segmentation and product strategy. Work in collaboration with Global Product Strategy and Product Line Management to market size and develop innovation pipeline for new product development to meet the needs of Core North America. Establish growth strategies that support long-term, sustainable sales and profit growth across channels
- P&L Management – Assist the Lubricants business to deliver against product and channel strategies and business commitments. Own the tracking of progress versus plan and account for results
- Marketing Strategy – Using the defined segments, identify key insights, and leverage them to develop effective marketing and sales strategies that will drive equity, points of difference, and sales/profit. Measure tactics to determine success and define future plans
- Deployment to Sales - Inspire and motivate the sales organization, plans and tools that will deliver against your product line(s) and channel strategies. Manage sales programs that enables teams to meet sales plans
- Build Organizational Capability - Grow the capability of the organization by improving processes and approaches and building organization knowledge in marketing. Collaborate with Technical and Sales team to define sales tools and programs that make it easier to use and sell our products
- Motivational Leader and Influencer - Ability to enroll, energize, and enable a multi-functional team behind growth strategies for your business. Demonstrate seasoned judgment and ability to make brilliant decisions in a timely manner. The ability to handle complexity and numerous priorities / projects, lead by influence across the organization and build support behind your strategies and proposals
- Business Expert - Builds a mastery of the details of the Passenger Car and Heavy Duty marketplace, financials, product assortment, competition, consumer and trade initiatives, etc
- Bachelor's degree required; MBA degree preferred
- 2-3 years of strategic marketing and new product development experience
- Demonstrated experience working within marketing teams, brands, initiatives and new product launches
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Associate Brand Manager Resume Examples & Samples
- Provide category expertise and leadership for the portfolio including business fundamentals, industry trends, market structure, segment/customer needs and competitive landscape
- Manage daily portfolio activities and project management for the US Distributor Private Label portfolio
- Lead and manage cross-functional project teams to execute new product launches, product renovations or specification changes, packaging design, artwork approvals, SKU and materials management and financial feasibility exercises
- Prepare management reporting and advise on category trends and business performance utilizing internal and external data sources (SupplyTrack, NPD Crest, Datassentials Menu Trends, etc.)
- Bachelors or advanced degree in Marketing, Business Administration, or related field with at least two years of business experience in marketing, business development, product development or sales
- Strong financial and business acumen, analytical abilities, communication skills and capable of independent decision making and setting business vision
- Strong verbal and communications skills with the ability to communicate effectively with senior leadership and cross functional partners to achieve business objectives
- Minimum 2+ years of experience in marketing, business development, product development or sales
- Food, Frozen category and / or CPG / Foodservice Marketing experience a plus
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Associate Brand Manager Resume Examples & Samples
- Minimum of 3 years’ experience in marketing environment required
- Experience in agency coordination/oversight preferred
- Retail experience preferred
- Knowledge and/or experience with Adobe Creative Suite (Illustrator, Photoshop, DreamWeaver, InDesign) prefered
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Associate Brand Manager Resume Examples & Samples
- Collaborates with Brand Manager to develop consumer research needed to support brand strategies; includes working with Consumer Insights on the development, launch, and analysis of annual brand health study
- Partners with Brand Manager to manage and track campaign plans with agency partners including TV, social media, promotions, digital media, and PR
- Works closely with Digital Brand team on strategy and execution of all digital assets, plans and activity (website, social, etc.) including content creation
- Prepares brand marketing presentations for the product and account-specific marketing teams, sales force, external and internal customers and licensors
- Partner with Product Marketing team to fully understand and support new product launches and strategic product priorities
- Collaborate with Direct-to-Consumer team on brand-related activity and plans, including creative development / approvals, consumer messaging, and overall brand communication
- Assist in developing brand-related assets and content as needed, including new photography, video, and copy
- Responsible for reviewing numerous brand-related assets to ensure all pieces meet brand standards and voice
- Assist legal department in tracking brand registrations and trademarks, including renewal process and paperwork
- Assist Brand Marketing team in other projects as requested
- BS/BA in Business Administration, Marketing, or related degree is required
- 3+ years experience in consumer product or brand marketing
- Strong brand-building and implementation skills
- Project management and organizational skills with demonstrated ability to multi-task and prioritize in a deadline driven environment
- Strong written, communication, and presentation skills
- Excellent interpersonal skills with proven ability to influence others and build relationships at all levels of an organization
- Proficiency with MS Office- Word, Excel, PowerPoint, etc
- Experience working in CMS highly preferred
- Travel: 10-15%
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Associate Brand Manager Resume Examples & Samples
- Being responsible for growth and development of the Specialty Beauty business in the Canadian market. Assisting in the creation and implementation of the new business model
- Assisting in the development of clear brand building plans in line with the objectives of the division including 3-year marketing plan, new product launches, digital, ecommerce, in-store promotions and communication strategy
- Co-leading the development and implementation of brand/product strategy and promotional elements that drive sales, share and profit goals
- Providing support in the implementation of comprehensive marketing strategies, including all promotional activities and product launches
- Leveraging data to help create and achieve specific shared growth objectives in terms of annual net sales, shipments, retail sales volume, ranking, and strengthening of our brand position
- Monitoring and analyzing business results and recommending opportunities for improving plans and their execution
- Creating promotions and analyzing their effect on the overall business. Interacting with departments such as: sales, finance, education, public relations, digital, social, creative, sales administration, global marketing and senior management
- Leading the development of forecasts, and assisting with brand P&L, stock inventory for promotional activities and product launches
- Preparing and delivering presentations for key meetings and senior management
- Managing marketing research, following up on campaigns and launches and providing Management team with regular quantitative and qualitative reports
- Partnering across teams, including existing J&J sales, Specialty Beauty marketing, operations/R&D, etc
- A minimum of a University degree is required; preferably in Marketing or related field. MBA is preferred
- A minimum of 3 years of brand management experience in the beauty industry is required
- Experience working on a premium/prestige/luxury or dermo-cosmetic product is strongly preferred
- Experienced in digital – advertising, social media and understanding of the path to purchase
- Proficiency in MS Word, PowerPoint and Excel
- Understanding of retail and shopper dynamics in Canada
- Budget management and forecasting experience
- Travel— 30-40%; Ability to travel between US and Canada as needed and extended periods of time may be required in the US. May also include presence on weekend events/training sessions. This will likely be limited to one or two per quarter
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Associate Brand Manager Resume Examples & Samples
- Support all customer insights and market intelligence projects for First Alert brands, managing day-to-day communications with vendors
- Review and edit research surveys, write surveys for self-service research projects, suggest improvements and monitor vendor with project objectives and scope
- Perform ongoing competitive market intelligence activities, including gathering competitive and market trends, industry news and alerts and sharing finding with the wider internal team
- Manage new vendor set-up, contract development, invoicing and payment activities for all customer insights projects
- Execute updates to www.firstalert.com
- Support brand activation and contact development projects, bringing a consumer-focused approach to optimize activities
- Analyze the effectiveness of marketing and communications activities, suggesting areas for continuous improvement
- Engage with consumers on social media platforms, using consumer-friendly voice aligned with our brand identity and facilitating support for consumers with questions or complaints to internal Customer Service Team
- Support the execution of First Alert’s digital presence including website, email marketing, SEO, blogging and consumer review platforms
- Represent to voice of the customer for the organization, translating consumer perceptions and needs into key business opportunities
- Leverage customer insights from brand and product research projects to optimize communication and activation strategy
- Assist in data analysis across internal primary sources, consumer research projects, secondary data platforms and advertising effectiveness data to identify key insights for continuous improvement of product, brand and communication activities
- Bachelor’s degree in Marketing or related field
- A minimum of 1 year of marketing related experience in a consumer-driven company
- Strong analytical skills with solid business acumen. “Connects the dots” quickly and perceptively. Translates data into focused insights
- Competent MS Office Suite skills (Word, PowerPoint, Outlook)
- Intermediate skills using MS Excel including formulas, pivot tables, etc
- Experience with a CPG and/or Consumer Electronics company
- Experience using Nielsen, Millard-Brown or other Market data
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Associate Brand Manager, Young & Active Resume Examples & Samples
- 6+ years in a Brand Marketing or related role, managing related product categories
- Knowledge and awareness of psychographic, attitudinal, and behavioral trends of the millennial generation
- Creative talents to explore new and innovative options
- Demonstrated talent to lead marketing strategic planning, influence people, processes & local Marketing
- Strong knowledge of brand management and strategy principles and practices
- Excellent strategic planning and project management skills to manage competing priorities
- Interpersonal skills to develop and sustain rapport with key Amway Business Owners and affiliate staff
- Ability to travel globally up to 20%
- Background in developing marketing and sales tools and collateral
- Experience leading cross functional teams & agency partnerships
- BA / BS degree in Marketing or a related field, MBA desirable
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Associate Brand Manager Uncle Ben s Resume Examples & Samples
- Responsible for supporting development of local headroom analysis and choices for their sub-brand to influence the global 3-5 year growth and deployment plan
- Development & tracking of growth levers for their sub-brand (i.e. pricing, ranging, next-best-line, etc.) including recommendations to local and global team for optimization and implementation
- Responsible for development of local insights to be fed into the global BDT to shape strategy development and innovation needs
- Management of the volume forecasting for their sub-brand, including consumption forecasting & reporting inclusive of insights, implications & actions to improve overall business performance
- Functional leadership of the Value Leadership initiative – ensuring savings generation in line with overall fuel efficiency targets for the business
- Responsible for activation effectiveness monitoring and recommendations to BDT on activation toolkit requirements
- Collaborate with Sales account managers on customer calls and provide input into sales planning and toolkits
- Support leadership and engagement of IAT (Integrated Agency Team, consisted of media, public relations, advertising, digital, consumer promotions, etc.) including feedback for annual agency reviews
- Overall management of the brand budget, including consolidation, reporting and delivery against plan
- A high degree of cross functional influence is required in this role and excellent working relationships with sales, category, finance, CMI, the US leadership team and the relevant Global Brand Managers in the global team is essential. They will also need to form good relationships with external agency partners especially with the consumer promotions team. Good understanding of marketing mix best practice – and an ability to set up test and learn scenarios working with Catalyst and is required. Key working relationships and interfaces include PMR attendance when required and NA Food Management Team as and when required
- This role needs to deliver key insight on their sub-brand to the US management team as well as to the global BDT’s and have a broader impact on the Global Food Business growth due to the scale of their brands
- Engages Associates: Lead, motivate and influence others throughout the organization. Building effective teams, Motivating others – especially cross functionally within the market
- Delivers Consistent Results: Proven track record of delivery within the market. Priority setting, Drive for results, Command skills
- Solid understanding of consumer, customer, market and business requirements
- Lead to grow; Create compelling growth strategies and Plans (Essential). Ability to experiment to learn, extract and share learnings. Can coach other team members around the business model for growth
- Innovates for Growth; Fuel and roll out success (Essential): Ability to roll out propositions across multiple markets, nurture long-term success by fuelling
- Media mix development experience
- Knowledge of sales/category in the US market
- Knowledge of/ experience with a multi-market and multi-cultural environment
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Associate Brand Manager Resume Examples & Samples
- Act as analytics lead, sharing actionable insights from diverse sources, from Nielsen consumption data through consumer research and competitive reviews. These findings will be used to develop recommendations for 4P strategies & execution, innovation, packaging and consumer promotions
- Participates in the development of the business plan through research, analysis and supporting activities as directed. This includes identification of market opportunities/issues, retail business priorities and the presentation of options
- Builds strong relationships and draws on the expertise of cross-functional business partners including sales, finance and legal to make solid, well-rounded business decisions and recommendations
- Demonstrated leadership, drive for results and superior execution
- Superior interpersonal communication skills, including verbal, written and presentation
- Strong project management skills, as well as, managing conflicting priorities simultaneously
- Solid analytical, problem solving skills
- Understanding of consumer behaviors and motivations
- Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends
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Associate Brand Manager Resume Examples & Samples
- Monitor industry trends and perform market research/analysis of products, brands and product categories
- Conduct line reviews and end consumer perception of product offerings, (BTI and competitor) through online marketplace research, online customer reviews, internal Voice of the Customer data and other outlets
- Compile and analyze sales figures, costs, profitability, inventory position, inventory turns and define trends monthly, quarterly and annually
- Assist the Director of Brand Management in aligning our marketing spend to the trends realized through data analysis
- Identify areas of product/ brand growth through data analysis and make new product and product category expansion suggestions
- Develop and coordinate the benchmarking of our prices through various product channels to strengthen our brand position
- Support the Director of Brand Management in the setting of our retail prices according to the pricing strategy to maintain our competitive advantage
- Identify, research, and suggest creative and profitable promotions for all trade channels, business categories and customer segments to maintain our footprint and take market share from our competitors
- Manage Innovation Board Process and documentation
- Be the lead for the Brand Management Team in VOC Meetings
- Collaborate with Engineering, QA, Purchasing, Sales, Marketing and Customer Service to communicate the brand strategy and how collectively we can work to strengthen our brand position in the marketplace
- Assist sales department with product information and misc. supporting materials and projects
- Train customer service on new products and provide daily support with product information
- Develop, maintain and document work instructions relevant to the position
- Manage copywriting, search terms, instruction manual writing and storage of such assets
- Assist in product/prototype testing, feature and function identification/documentation
- Assist with trade shows as needed
- Maintain good housekeeping in personal area and all common areas
- Ensure the accuracy, consistency and integrity of all product information and clearly and logically manage the storage of that information in the database
- Assist the Graphics Department to support our strategic brand objectives, and our goal to provide quality and aesthetically appealing products to the end consumer
- BS degree in business, marketing or related field
- MBA or other advanced degree a plus
- 3-4 years of experience in the shooting, hunting, reloading industry preferred, but knowledge of the industry is required
- Proven track record of utilizing and evaluating large amounts of data to come to fact based decisions
- Understanding of consumer psychology
- Passion for hunting and shooting sports
- Experience with MS Office, Word, Excel, Access and PowerPoint
- Ability to organize large amounts of data in a logical manner
- Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization
- Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers
- Strong organizational skills with high attention to detail
- Ability to work a flexible schedule during key business deadlines
- Must be team oriented with the ability to work on high collaboration and performance teams
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Associate Brand Manager Bay Resume Examples & Samples
- Marketing professional with leadership, business planning and brand management skills that are typically acquired during 3-5 years of experience in progressively responsible positions from Brand Marketing or Product Marketing roles
- Previous experience in leading communications, advertising, and creative services to promote the organization while building brand awareness, preference and demand
- Core knowledge of digital and traditional media tactics, business-to-consumer (B2C) and business-to-business (B2B) marketing planning, crafting targeted messaging and developing brand campaigns
- Solid understanding of product life-cycle and purchasing behavior concepts for both consumer and customer s egments
- Exhibit strong analytic skills to resolve complex issues, generate actionable recommendations and make informed decisions
- Professional writing and editing skills with the proven ability to craft engaging and persuasive messaging that create relevance for our customers while increasing brand recognition and conversion
- Agile thought process and capability to wear multiple hats beyond Marketing Communications
- Experience working with and across multiple outside vendors/agencies to refresh or build engaging and informative brand campaigns
- Strong Microsoft Offices skills and comfortable with analyzing spreadsheets and developing compelling presentations
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Associate Brand Manager, Victoria Resume Examples & Samples
- Assists in the development and implementation of short and long-term marketing objectives and strategies; participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand and business goals
- Assists Brand Manager and Consumer Insights Manager in the development of brand strategy, consumer segmentation, targeting and positioning of brand and in the development of the brand architecture; participates in appropriate qualitative and quantitative research to ensure overall brand success
- Participates in the creative development process and execution of all national and local advertising campaigns; assists in the development of TV, radio, print, outdoor, trade and digital media advertising; leads day-to-day brand budget management, PO and invoice processes; ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters; responsible for maintaining these budgets throughout the year, balancing expenditures against volume and profitability expectations
- Leads brand business analysis efforts with the Business Analysis Team; continuously monitors business and brand health performance of brands using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance
- Works with the Business Analysis and Finance team to measure and analyze sales impact and the profitability/ROI of marketing expenditures
- Assists Brand Manager and Media Planning team in the development of media plans and initiatives, both on national and regional/local levels
- Assists Brand Manager in working with the Retail Marketing team to develop all national and local consumer promotion programming at retail
- Leads the development of both Permanent and Non-permanent Point-Of-Sale Programs as well as any premium and/or ancillary brand identified programs and materials
- Assists the Brand Manager and the Events and Sponsorship team in the identification and development of all event marketing programming, including all sponsored events, charitable donations, trade related functions, etc
- Works with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets
- Assists Brand Manager in identifying incremental opportunities with packaging and new-product initiatives; leads the development of new packaging graphics and works with the Innovation team to ensure opportunities are addressed and new initiatives are executed
- Works with Corporate Communications team in developing strategic public relations initiatives
- Maintains constant and concise communication with both field sales and key wholesaler personnel in developing and evaluating the effectiveness of all marketing-related programming at the field level
- Participates in market visits and assists in Business Unit planning and review meetings
- Assists Brand Manager and the sales team to develop sales and wholesaler incentive programs to generate incremental sales and distribution and increase share of mind vs. competitive products
- Develops communications for upper management pertaining to marketing updates, budget recaps and program evaluations
- Develops presentations for all internal and external meetings
- Master's Degree required with 1-2 years of of brand management experience; exposure to the beverage or traditional CPG industry a plus
- Previous internship experience at traditional CPG company strongly preferred
- Bilingual in Spanish strongly preferred
- Demonstrates professional maturity
- Strong writing, presentation and verbal communication skills
- Demonstrates a genuine desire and passion for the beer business
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Associate Brand Manager Resume Examples & Samples
- Develop, manage & execute marketing plans (including advertising, consumer promotion, new product launch, packaging & pricing) that lead to the achievement of strategic business goals and objectives
- Develop and manage brand budget item detail and effectively and efficiently manage day-to-day budget administrative tasks
- Lead and coordinate efforts with Marketing, Sales, Customer Service, Supply Chain, US Marketing as well as external vendor partners such as promotion & advertising agencies, to deliver seamless execution of new product launches and programs that fit short and long term brand plans
- Manage packaging graphics development for portfolio
- Lead pre/post financial analysis of specific programs to support and develop recommendations
- Track on-going market performance utilizing AC Nielsen consumption data
- Provide support and direction in forecasting and product allocation
- Liaise with U.S. marketing team on North American initiatives
- May also perform additional duties as assigned
- University business degree with 2-3 years of brand marketing experience in CPG
- Demonstrated understanding of category and consumer dynamics
- Good knowledge of all fundamental marketing concepts including but not limited to manufacturing, packaging, distribution, supply chain and finance
- Demonstrated facility with P&L’s and AC Nielsen consumption database
- Strong leadership skills with the ability to influence the decision making process while balancing strategic and financial factors and priorities
- Solid organizational and change management skills
- Results oriented analytical thinker with strong problem solving abilities
- Excellent interpersonal skills at all levels both within and outside the organization
- Ability to communicate effectively including preparing and delivering quality presentations
- Collaborative individual who thrives in a team-based environment
- Proficiency with various software programs (Excel, PowerPoint, Word …) and use of audiovisual tools
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Associate Brand Manager Resume Examples & Samples
- Support to develop marketing campaigns built on solid player insights and sound business strategies to grow our user base and maintain the long-term brand health
- Support to develop clear and concise business briefs for external agencies and internal departments to activate tactical executions
- Manage and handle operations as well as third party agencies to ensure on-time-in-full delivery in time for Brand Manager’s review
- Work with creative teams and media agencies to continuously measure and optimize both the level of creativity, media effectiveness as well as performance marketing deliverables
- Communicate a real understanding and provide actionable insights of business with a firm grasp of ongoing business KPIs
- Proactively respond related matters and issues and make sound business support to Brand Manager for enhancement of agreed marketing programs
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Senior Associate Brand Manager Resume Examples & Samples
- Bachelor’s Degree in Marketing, Communications, Business or related field/MBA preferred
- Minimum 2+ years’ experience in brand management or related field
- Must be able to lead large cross functional teams, handle simultaneous projects and deliver within agreed upon time frames
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Associate Brand Manager, Neutrogena® Resume Examples & Samples
- BA/BS in Marketing or a related business field is required
- CPG marketing experience is preferred
- Beauty experience is a plus
- Candidates must have good communication and influencing skills, be able to work in a team environment, and be customer/market oriented
- Position requires up to 20% domestic travel000019V7
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Associate Brand Manager Resume Examples & Samples
- Sales forecasting for the Core Infant formulas including Infant, Newborn and Gentlease
- Managing A&P and Coupon budgets
- Participating in strategic and annual business planning for the brands
- Analyzing and translating near and longer-term trends, threats, and opportunities
- Partnering with retail sales forces
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Associate Brand Manager Resume Examples & Samples
- Compiles standardized monthly shipment and syndicated data (IRI, Nielsen) reports to identify business problems and opportunities and aid marketing plan development and execution
- Analyzes primary and secondary research to support business development
- Creates “PowerPoint” presentations to illustrate analytical findings
- Updates and maintains pricing and promotion bulletins into Blue Diamond database system (SAP)
- Ensures the accuracy and timely updating of price lists for all regions and channels of trade
- Maintains product/packaging specification databases (both internal and external)
- Monitors Blue Diamond coupon activity and works with Inmar Analytics to maintain redemption budgets
- Manage creation and content of all sales literature
- Marketing Project Management - Coordinates timetables, projects lists, status reports and communication between agencies, marketing, procurement and department management for all elements of marketing mix: product, packaging, promotion and advertising
- Assist Senior Brand Manager with package/product/advertising execution
- Point person and administrator for website
- Manages all Retailer vendor portals for SKU information (Kwikee, UCCNet, etc.)
- Manages Almond Library asset collection database
- Sales Coordination - Prepares IRI sales and shipment reports for Senior Brand Manager to assist sales calls and identify sales problems and opportunities on the business
- Provides support to Licensed Dairy partner for marketing material requests
- Marketing Operations -Develops and maintains record of product and package specifications, new item codes, UPC codes, etc. Enters data into Blue Diamond database (SAP)
- Works with procurement manager to help maintain adequate packaging inventory and materials, and confirmation of purchase order deliveries
- Budget Management- Prepares monthly marketing budget status report, maintains media budget ledger, facilitates payment of vendor invoices, prepares appropriate paperwork for ABC, MAP and manages organized budget filing system
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Associate Brand Manager Resume Examples & Samples
- Strong project management skills required
- Manufacturing industry experience a plus
- Strong analytical skills required
- Excellent verbal and written communication and persuasion skills
- Ability to manage multiple priorities effectively
- Must be self-motivated and be able to work independently
- Demonstrated ability to manage through complex projects, providing strategic and team leadership to seek opportunities and overcome challenges
- Likes a lively and collaborate work environment
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Associate Brand Manager Resume Examples & Samples
- Defines and executes downstream brand and marketing strategy by creating and executing a business plan for assigned OR Solutions products to achieve divisional revenue goals within allocated budget
- Develops brand strategies and value propositions that create consumer engagement , loyalty, and brand equity
- Provides advice and counsel to business leaders about strategic opportunities to grow brands and financial results
- Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics
- Partners with finance and upstream marketing partners to monitor & manage pricing to achieve divisional revenue goals within allocated budget as well as bringing in products that meet the needs of customers
- Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated business plan created at the start of the year
- Participates in key customer visits to represent product portfolio; estimated travel ≤ 60%
- Partners with Health Care Solutions team to determine optimal GPO / IDNs relationship and strategy
- 3 plus years' experience related to the position
- Demonstrated strength in strategic thinking / market analysis /competitive analysis / consumer behavior
- Fundamental understanding of how to conduct market research
- Strong financial acumen related to conducting ROI, NPV, TCO and other analyses
- Must possess excellent working knowledge of Word, Excel, Power Point, Internet and e-mail applications
- Must have ability to effectively lead a small team (2-3) not direct reports but work on OR Solutions projects
- Must be detail oriented and possess conceptual/creative thinking skills
- B.A. or B.S. degree (emphasis in marketing or related discipline preferred)
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Associate Brand Manager Resume Examples & Samples
- College Degree in Marketing, MBA preferred
- Fluent in MS Office (World, Excel, PowerPoint)
- Self-motivated with strong work ethic
- Fluent in multiple social media platforms (Facebook, Twitter, YouTube, etc.)
- Ability/desire to operate tactically and think strategically
- Highly organized with excellent attention to detail
- Demonstrated flexibility to adapt to changing priorities
- Ability to multi-task and manage several projects with quality execution and on time delivery
- Exceptional time management skills in a fast paced environment
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Associate Brand Manager Resume Examples & Samples
- Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy
- Media Strategy and Planning and its integration into the Brand Planning cycle
- Identify and pursue opportunities to drive professional (dental/medical) recommendation of the brand
- Work with outside agencies to execute the plan
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Associate Brand Manager Resume Examples & Samples
- Lead the execution of the tactical plans supporting the brand’s objectives, including social and digital assets and strategy, public relations and events, and internal engagement
- Serve as primary brand contact for packaging agency, leading brand design projects from briefing through execution
- Serve as primary brand contact for Consumer Affairs, managing brand communications and escalating issues as needed
- Serve as primary brand contact for Corporate Affairs, partnering on media opportunities, internal engagement, and quarterly reporting
- Partner with Innovation & Renovation team on label innovation projects
- Manage sponsorship/partnership activations including water donations
- Some cross-functional experience (i.e. sales, customer development, etc.) a plus
- Must fit into Nestlé Waters culture; able to work hard, and meet deadlines, in low bureaucratic/political environment, outside the box thinker, sense of humility, flexible, adaptable to changing conditions, and be an excellent team player
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Associate Brand Manager Resume Examples & Samples
- Support development and execution of designated marketing programs. This may include promotions, events, trade advertising, and/or merchandising tools. Includes interfacing and providing work direction to agency partners. (30%)
- Support brand with day-to-day operations, including LQA submissions and renewals, field sample distribution, and sales support requests. (30%)
- Conduct analyses to improve understanding of brand performance, opportunities, and threats. Consolidate findings into clear and actionable recommendations, which are used to evaluate tactics and inform annual brand plans. (20%)
- Responsible for tracking and forecasting all A&P spending for the business, leading the monthly reconciliation process, and regular reporting to Brand Director. (10%)
- Key Marketing support for the cross-functional organization, including Sales and Customer Care. Responsible for communicating programs, addressing questions/issues around implementation, and providing support for business issues as they arise. (10%)
- Brand performance versus targets, including delivery of net sales and market share objectives
- Execution of designated marketing programs, on time and on budget, as outlined in individual performance objectives
- Accuracy of budget forecasting versus actual spending, as tracked on a monthly basis
- This position has no direct reports, but must have the ability to lead cross-functional teams through key business projects
- This individual is responsible for tracking monthly A&P expenditures for the brand, ensuring accuracy versus forecast, and reporting monthly results to the Brand Director. Accuracy and attention to detail in this task are essential to keep brand spending aligned with plans
- This individual is expected to make recommendations regarding minor shifts in the budget, and is empowered to make spending decisions up to $20,000
- This individual will lead the execution of marketing programs that impact cross-functional teams such as Finance, Sales, and Customer Care. He/she must be capable of leading cross-functional teams through project implementation
- This individual will interface significantly with outside marketing agencies. He/she must be capable of providing agency teams with clear briefs, ongoing work direction, and regular feedback on their work
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Therapeutics Associate Brand Manager Resume Examples & Samples
- Support development and execution of designated marketing programs
- Support brand with day-to-day operations including sales materials, medical review, field needs, and special requests
- Key Marketing support for cross functional organization, including Sales and Customer Care
- Responsible for communicating and training programs, addressing issues and questions around implementation, and providing support where needed
- Liaise with relevant marketing agencies to achieve effective use of briefings, creative development, fulfillment/execution of programs and post-analysis and billing
- Analyze market data to identify key opportunities and learnings for performance, opportunities or threats. Consolidate findings into a clear actionable recommendation which are used to evaluate tactics and inform annual brand plans
- Assist in Expense management
- Measurement of success will be assessed tracking of daily sales, return on investment of programs and promotions, financial reports, trade sales data reports, as well as market share and dispensing share data. Monthly reports will be provided to Director and team on progress
- Travel will consist of 15% for the role
- The role is responsible for assisting the director and the brand manager in tracking expenses based on tactics executed. This role has an indirect impact on the brand A&P budget
- The Associate Brand Manager is responsible for helping the brand manager track monthly expenses and ensuring expenses are in the right account system
- The Brand Manager is responsible for making recommendations and shifts in budget to accommodate tactics needed to achieve strategic plans, and empowered to make spending decisions up to $20,000
- Associate Brand Managers are responsible for working with internal cross functional teams including sales, customer care, and other supporting departments. The level of interaction will include providing key information as well as influencing outcomes needed
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Associate Brand Manager Resume Examples & Samples
- Conducting in-depth analysis to identify problems, find trends, make hypotheses, create compelling stories and make sound recommendations about the brand, competitive, category, customer or consumer trends to enhance the portfolio and brand’s equity and market performance
- Participate in the new product development process working with cross functional teams using an NPD stage gate process – assist in the launch of major innovation, lead and manage smaller projects such as packaging changes and line extensions
- Lead development and translation of distribution, packaging, shelving and merchandising strategies into executable guidance to customer marketing teams
- Use strong general manager business acumen in conjunction with marketing competency to influence and lead projects cross-functionally
- 3 to 5 years previous business experience
- Previous marketing experience at a Fortune 500 consumer packaged goods corporation preferred
- Strong analytical, project, time management, collaboration, and communication skills essential
- Motivated by challenges and possessing a robust sense of curiosity
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Associate Brand Manager Resume Examples & Samples
- Assist in the development of key brand marketing initiatives to deliver against annual volume and profit targets for priority brands, e.g. innovation/packaging, promotions, digital marketing
- Assist Brand Manager with preparation of brand and portfolio presentations, sales reports and business reviews
- Manage brand websites and digital assets for social media in collaboration with The Creative Group and CBI IT
- Develop tasting notes and accolade POS in collaboration with Winemaking, PR and Vine Design and manage communication to the field
- Maintain and update brand reference guides and creative brand standards
- Liaise with S&OP, Winemaking and Customer Service teams to ensure that inventories are being managed and reported appropriately
- Clear, concise and persuasive written and verbal communication to all cross-functional partners to ensure alignment and accurate execution of key initiatives
- Act as a brand marketing ambassador and build collaborative and productive cross- functional relationships with S&OP, Operations, Customer Service, Finance, Strategic Insights, Promotions, IT and The Creative Group
- Develop strong relationships with Sales and Trade Marketing to gain a better understanding of the business and to offer support as needed
- Bachelor's degree, including 1+ year of marketing (trade, brand or shopper) and 2+ years of finance, insights, operations or sales/distributor experience required
- CPG/Alc Bev experience needed
- Familiarity with IRI reporting
- Strong Excel and Power Point skills
- Team player who thrives in a fast paced environment
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Associate Brand Manager Resume Examples & Samples
- Direct and manage marketing efforts from concept through production and distribution for key marketing support materials such as packaging, merchandising, video, advertising, website, photography, brochures, catalogs, sell sheets, direct mail, channel promotions, etc
- Work with cross-functional sales/marketing teams to design/create impactful marketing materials aligned with brand vision
- Assume a leadership role in developing and implementing creative, cost-effective marketing programs
- Attend trade shows in support of field marketing efforts
- May support conduction of market research as needed to ensure marketing strategy is driving expected results
- This role will utilize marketing best practices to complete case studies and manage social media content/output
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Associate Brand Manager, Enfamil Resume Examples & Samples
- Bachelor's degree required. MBA strongly preferred
- A minimum of 2 years of marketing or medical sales experience. Preference for pharma, OTC, or consumer packaged goods background
- Experience leading creative development and managing advertising agency required
- Ability to travel up to 30% of time
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Associate Brand Manager, Nestea Resume Examples & Samples
- Assist with the execution of tactical plans in support of brand objectives, including: social and digital strategy and asset libraries, point-of-sale materials, e-commerce assets, public relations, consumer events, sampling activations, and internal engagement
- Manage sponsorship/partnership activations including tea donations
- Minimum 2 years’ experience in Marketing for Packaged Goods
- Very entrepreneurial, results and action oriented
- Ability to take initiative, develop and seek out creative and innovative ideas
- Hands-on approach to business and flexibility
- An individual with personal integrity who will inspire trust within the organization
- Digital marketing experience a plus
- Experience managing multiple objectives and priorities required
- MBA degree optional
- Must have curiosity about knowledge of marketing fundamentals, with a desire to learn through experience and training
- Must meet NWNA value guidelines. High integrity, ethics, etc
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Senior Associate, Brand Manager Resume Examples & Samples
- Provide analytical support or innovation trends within the categories. Manage project criteria, ensure cross-functional team members are aligned to and meeting milestones
- Lead the building and maintenance of a competitive crossover database. Execute analysis and make conclusions/recommendations to support business initiatives and priorities
- Manage label development and coordinate updates as needed
- Support website updates to ensure label content is accurate
- CRM site maintenance and work closely with Product Managers and Market Research to coordinate site activity
- Support Product Manager with national tradeshows
- Collaborate with Deb marketing team to provide support for regional, and distributor trade shows in the form of literature, banners, booth displays, etc
- Internal customer service support for National Account Managers and Regional Vice Presidents. Second line resource for sample fulfillment
- SC Johnson customer visit and event coordinator
- Global experience/exposure
- SAP/PLM expert user
- Working with cross-functional teams
- Passion for innovation
- Proven project leadership capability and propensity to grow within brand management ro
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Associate Brand Manager Hearthstone Resume Examples & Samples
- Ÿ Support to develop marketing campaigns built on solid player insights and sound business strategies to grow our user base and maintain the long-term brand health
- Ÿ Support to develop clear and concise business briefs for external agencies and internal departments to activate tactical executions
- Ÿ Manage and handle operations as well as third party agencies to ensure on-time-in-full delivery in time for Brand Manager’s review
- Ÿ Work with creative teams and media agencies to continuously measure and optimize both the level of creativity, media effectiveness as well as performance marketing deliverables
- Ÿ Communicate a real understanding and provide actionable insights of business with a firm grasp of ongoing business KPIs
- Ÿ Proactively respond related matters and issues and make sound business support to Brand Manager for enhancement of agreed marketing programs
168
Associate Brand Manager, Snacks Resume Examples & Samples
- Conducts various market research and competitive landscape reviews to develop strategic plans to for determination of short and long-term brand vitality
- Provides assistance in the establishment and implementation of advertising and promotion strategies (e.g., advertising, public relations, sales promotion, direct marketing) and partners with sales to ensure timely execution and success of all initiatives
- Acts as backup to other members of the Marketing teams including but not limited to the Brand Assistant and Marketing Coordinator
- Experience analyzing data & translating to recommendations
- Excellent creative instincts and comfort with visual design
- Self-motivated and strong analytical / problem solving skills
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Associate Brand Manager Resume Examples & Samples
- Provide analysis in support of driving demand centered insights and jobs theory for brand(s)
- Provide analysis in support of strategy development
- Support development and management of Brand equity (language, vision, strategy)
- Help with consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, and competitive analysis
- Assist with insight led attribute renovation
- Develop and commercialize insight-driven innovation platform
- Assist with creation and execution of comprehensive marketing activation
- Support strategic planning process and Annual Operating Plan
- Innovation opportunity identification and core competency identification/opportunity assessment
- Understand/evaluate/critique Marketing & Trade plans in support of innovation and renovation
- MBA required with relevant brand internship
- Strong project leadership and communication skills are needed as this position is responsible for coordinating and leading our key initiatives from start to finish across many business functions, aligning the business leadership to those initiatives, and interacting with customers and customer sales teams
- Strong analytic foundation is required to identify and evaluate key business issues and drivers from your analysis and interpretation of market and shipment data to aid in brand growth and P&L management
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Associate Brand Manager Resume Examples & Samples
- Participate in the Annual Operating Plan for brand. Support strategic planning
- Support revenue growth management activities
- IMM/Pricing
- SWAT/trade Efficiency Support
- Maps
- Support volume forecasting accuracy with volume COE
- Participate in the creation and execution of brand “managing complexity” efforts /cost management
- Play a meaningful role in aligning business processes, driving priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)
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Associate Brand Manager Resume Examples & Samples
- Develop business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals
- Seamlessly execute marketing plans to deliver against brand, financial and share objectives
- Monitor performance measurements to ensure brand is tracking against goals - recommends and implements corrective actions
- Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results
- Lead/participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives
- Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans
- Lead/participate in development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance
- Partner with short term and long term innovation, channels and customer business teams to develop and execute innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance
- Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans
- Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives
- Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy
- Manage brand budget including MAP spending for assigned product responsibility
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EAS Associate Brand Manager Resume Examples & Samples
- Create and implement marketing programs to support a designated product line
- Design and execute advertising and promotion plans
- Develop and maintain marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product
- Manage and implement promotional materials to establish product branding and messaging
- Assist in the execution of national product education, publication and promotional activities to effectively communicate the strategic positioning and life-cycle development of products to customers
- Lead cross functional project teams focused on execution of programs, initiatives and/or strategies
- Track and analyze advertising, promotion, and gratis budget expenditures
- Analyze and report periodic financial performance including sales revenue and profit margin
- Manage and coordinate internal marketing research and market claims testing and data analysis including use of retail data services such as Neilson
- Collaborate with Marketing Research to obtain and assess research and/or survey data
- These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies
- Incumbent is accountable for supporting and executing strategic and tactical objectives associated with driving product sales including P&L
- Product line dimensions and scope vary
- Actions and decisions can affect attainment of product line financial goals and objectives
- BA/BS Degree in Marketing
- MBA strongly preferred due to the business complexity and long term developmental opportunities
- 1-3 years of Marketing product/brand management experience in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two
- Intermediate to advanced level PC skills to include Word and Excel
- Demonstrated success in project management
- Ability to collaborate with cross-functional teams to attain business objectives
- Strong analytical skills including business and financial analysis
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Associate Brand Manager Resume Examples & Samples
- Progressive analytical experience in product, marketing, or other relevant environment. 2 years
- Bachelors degree or 4 or more years
- 6 or more months of experience in a professional role managing
- Strong analytical and technical skills, comfortable with syndicated data
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Associate Brand Manager Resume Examples & Samples
- Lead cross functional teams to develop and execute brand innovation projects including new platforms, line extensions and brand restages
- Work with creative and media agencies as well as regional marketing teams and partners to develop marketing campaigns and promotions that bring to life the equity of our brands
- Partner with cross-functional partners, such as Consumer Insights and Research& Innovation, to develop and execute consumer learning plans
- Leverage various internal and external sources of data to identify and evaluate key business opportunities for growth and recommend solutions
- Develop business strategies based on analysis of business trends and results
- Partner with Business Development teams to develop and execute Joint Business Plans (JBP’s) and to coordinate all commercial activities
- Bachelor’s Degree required; MBA highly preferred
- Minimum of 2 years of experience in Brand Management or Sales
- Proven track record of effectively leading and managing cross functional teams
- Experience managing creative, digital, and media agencies
- Experience developing consumer learning plans and interpreting qualitative and quantitative consumer research
- Strong strategic and analytic capabilities with the ability to easily utilize data to support business strategy and decisions
- Ability to work in an environments that has a flexible process structure
- Ability to communicate and influence at various levels of organization
- P&L management experience
- Experience in International markets a plus
- Willingness to travel internationally as business needs require
- Vities on key brands
- Assist with monthly and quarterly business reviews and updates to Sr. Leadership
- Manage A&P budget for assigned brands/regions
- Manage our relationship with agency partners, internal ConAgra brand teams, business development teams and distributors and customers on a day to day basis to ensure flawless execution of Global Markets priorities
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Associate / Senior Associate Brand Manager Resume Examples & Samples
- Accountable for the execution, tracking and post-event ROI analysis of specific marketing plan activities including consumer and trade promotion activities, special packs, sampling, PR programs, displays and direct marketing
- Support key project execution including line extensions, package redesign and consumer promotions
- Collaborate with cross-functional teams/departments to ensure successful execution of the marketing strategy and brand equity building activities
- Bachelor’s degree required, MBA strongly preferred
- 1-4 years of brand marketing experience in a CPG company
- Strong analytical and project management skills and oral and written communication skills
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Associate Brand Manager Resume Examples & Samples
- You will manage a brand within the context of the agreed HCP strategies to maximize long term sales and profitability
- Support the brand manager and director to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
- Lead the development and execution of the tactics, working closely with the agency and cross-functionally with Brand, LARS and Medical
- Support brands on all HCP related initiatives by providing guidance and recommendations to brands on programs, and liaison with all vendors that provide HCP support/services/programs
- Participate in training of Field Sales reps in new content/materials
- Lead the development of messaging strategy working cross-functionally with: Brand, Agency, Sales, LARS and Medical groups
- Move strategies from planning to activation by working with field implementation and training teams to ensure flawless in-field execution by detailing team
- Own, monitor and track marketing budget for entire team, including agency and other 3rd party vendors
- Analyze data to evaluate marketing programs, category and competitive trends and recommend actions to be taken
- To initiate and collaborate on market research projects with CMI point to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
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Associate Brand Manager Glutino Resume Examples & Samples
- Lead cross functional teams for new product innovation and current product renovation
- Active participant in the innovation process by way of writing project charters, innovation concepts, leading P&L analysis and collaborating with R&D
- Manage coupon programs; act as primary contact for redemption house, assign UPC’s, monitor redemption
- Manage and coordinate special projects including trade shows and in-store/special events
- 3 + years of experience, preferably with consumer packaged goods including both natural and conventional food brands
- Excellent understanding of brand marketing and the ability to thrive in an entrepreneurial atmosphere and be a strong self-starter
- Gather, interpret and synthesize market information via scan data and consumer insights into actionable strategies
- Demonstrate creative problem solving and analytical skills
- Manage and prioritize multiple projects and meet objectives in a timely manner
- Courage to speak frankly and passionately even in the face of adversity
- Bachelor’s Degree in Marketing. An MBA or equivalent Master’s Degree is strongly preferred
- Minimum 2-5 years of experience in consumer packaged goods marketing, preferably in food
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Associate Brand Manager / Brand Manager Resume Examples & Samples
- Bachelor’s degree in Marketing; MBA preferred
- Minimum of 5 years of Brand Marketing experience; experience with gaming a plus
- Exceptional communication skills essential – verbal, written and presentation
- Ability to thrive in a deadline-driven, busy environment
- High attention to detail, ability to manage multiple projects/deadlines simultaneously
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Senior Associate Brand Manager Resume Examples & Samples
- Strong consumer insight
- Strong analytical skills
- Strong business and financial acumen
- Excellent project and team leadership skills
- Good communication and computer skills
- A winning attitude and approach to problem solving
- Develop concise but impactful brand strategies and Marketing plans
- Execution of Marketing plans in partnership with our advertising agency
- Identify, develop and execute new product ideas
- Lead the commercialization process for packaging initiatives, close-in innovation and merchandising support material
- Develop and execute, in partnership with sales, pricing and merchandising plans
- Manage the brand budget and P&L
- Leverage consumer insights and category data to contribute to customer presentations and other support materials. Participate in sales presentations as appropriate
- Complete business analysis and tracking as directed with a goal of identifying business implications
- Bachelor of Arts/Sciences Degree in a business discipline required. An MBA preferred
- Relevant marketing experience (2+ years), ideally with a consumer products company (food company experience preferred)
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Associate Brand Manager Udi s Resume Examples & Samples
- Actively gather, analyze and provide strategic implications utilizing data sources such as SPINS, Nielsen and internal shipment reports
- Assist in developing and executing annual Marketing operating plans to include digital activation, grassroots sampling initiatives, advertising, shopper marketing, and market research and product development. Includes writing creative briefs and managing project timelines
- Responsible for being a key Marketing liaison to the Sales organization to develop and measurer shopper marketing programs that drive velocity
- Assist in organizing both qualitative and quantitative research. This includes recruiting participants, site selection, writing test questionnaire and analyzing data to determine next steps/conclusions
- Develop and execute sales/trade materials including mock ups, sell sheets and samples
- Ensure excellent execution of marketing initiatives
- Organize and maintain image library for all products
- Manage the marketing budget to ensure responsible spend
- Manage marketing budgets
- Proficient in ACNielsen/IRI data software
- Working knowledge of Microsoft office required
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Associate Brand Manager Resume Examples & Samples
- Assist with holistic brand building including consumer segmentation and brand development as well as execution of tactical plans in support of brand objectives such as consumer communication, point-of-sale materials, e-commerce assets, public relations, consumer events, and internal engagement
- Project management including cross-functional leadership with supply chain, sales, finance, consumer insights, etc. Facility with managing projects through stage-gate process
- Serve as primary brand contact for Integrated Agency Team ensuring timely completion of agency deliverables
- Oversee brand budget, managing annual, quarterly and monthly forecasting & reconciliation process with budget coordinator
- Manage asset and creative approvals through Legislative & Regulatory Compliance
- Perform in-depth analysis leveraging syndicated, category, and consumer data sources in support of marketing initiatives, business recommendations, and brand tracking activities including monthly brand health reporting
- Manage core brand deliverables for new product development, new item stage/gate process and new item set-up requirements
- Serve as primary brand contact for Consumer Affairs, managing brand communications and escalating issues as needed. Serve as primary brand contact for Corporate Affairs, partnering on media opportunities, internal engagement
- Enthusiasm for problem solving and high tolerance for ambiguity
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Associate Brand Manager Resume Examples & Samples
- Plan, organize, direct and control the work performed by Junior Brand Manager, Assistant Brand Manager, Marketing Intern, Marketing Assistant and Marketing Trainee. Develop work policies and procedures, monitor procedures for opportunities to improve. Ensure workers have adequate resources and a productive environment. Recruit, hire, discipline and terminate employees. Assign work and set schedules and standards. Conduct performance evaluations. Support the values and policies of the organization
- Work very close with Marketing Department and Export plants in Mexico in order to classify activities and initiatives that could be adapted for the US Market
- Works closely with US and Mexico Sales and Trade Departments to communicate the Marketing strategies and tactics
- Negotiate and work with Corporate Office in Mexico
- Manage the development of marketing programs and promotions
- Coordinate marketing efforts in current and new markets
- Track brand profitability
- Track marketing budgets
- Research and assist in developing new products
- Work with ad agencies in developing promotions and campaigns
- Research, develop and execute new product launches into the market place
- Work closely with advertising and merchandising agencies to develop consumer programs, promotions and campaigns
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Associate Brand Manager Resume Examples & Samples
- Execute integrated marketing plans
- Manage the asset calendar and deliverables
- Collaborate on integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels that drive commercial results and drive consumer conversion
- Leverage research to formulate powerful insights that will inform product positioning
- Work with internal and external creative, media and digital teams/agencies
- Ability to evaluate creative work against the brand strategy and give recommendations
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Associate Brand Manager Resume Examples & Samples
- 4+ years of multi-channel and/or marketing experience
- Experience on a brand team responsible for business results
- Entrepreneurial spirit with an ability to lead through the unknown
- Strong leadership to influence in all directions, create positive change toward a vision, collaborate cross-functionally, establish goals and deliver results
- Deep marketing knowledge, particularly within healthcare: an understanding of brand marketing strategies and principles
- Demonstrated understanding of multichannel marketing principles; must have a robust digital or CRM background inclusive of acquisition, conversion and adherence/loyalty programming
- Experience leveraging data and insights to inform strategies and optimize execution of channels/campaigns
- Experience in developing operational processes to drive efficiencies and optimization in how plans/assets are brought to market
- Experience with planning and execution of integrated promotional campaigns across channels like: digital educational, web, mobile, email, direct mail, peer-to-peer, sales force and social media
- 4+ years of industry experience
- Technical marketing competencies in key areas related to MCE –brand positioning/strategy/creative campaigns, segmentation, messaging/content strategy, channel mix, creating and running multi-channel executional campaigns, marketing mix measurement, marketing operations
- Understanding of data and technology solutions in marketing a plus
- Disease state experiences for respective role a plus – Oncology, Diabetes, Immunology/Neuroscience/Specialty brands
- Ability to influence without authority from peer level to VP level
- Demonstrated ability to work with complexity and provide simple, yet eloquent, solutions
- Excellent communication skills including: High EQ, Strong Listening skills, Great articulation of “why’s”, articulation of concepts clearly
