Brand Development Manager Resume Samples

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AS
A Simonis
Andres
Simonis
83422 Shanahan Avenue
Dallas
TX
+1 (555) 655 0624
83422 Shanahan Avenue
Dallas
TX
Phone
p +1 (555) 655 0624
Experience Experience
San Francisco, CA
Brand Development Manager
San Francisco, CA
Little, Jakubowski and Luettgen
San Francisco, CA
Brand Development Manager
  • Liaise with sales management and key suppliers to plan, execute, and follow-through on promotional events hosted at off premise accounts
  • Assist in survey preparation alongside management throughout the state
  • Working knowledge of hotel real estate and asset management
  • Assist in development and refinement of the brand architecture
  • Work with brand agency to develop guidelines and other documentation for brand direction
  • Assist in development and refinement of the brand architecture for the corporation
  • Manage business processes and strategy that drive brand value (eg. Business card process, stock photo vendor relationship, etc.)
New York, NY
ALD Brand Development Manager
New York, NY
Rohan-Hamill
New York, NY
ALD Brand Development Manager
  • Proposes new ideas/methods on how to improve performance, maintains a positive, can-do attitude and influences others to gain support for an idea or cause
  • Perform other work related duties and special projects as assigned
  • Improve merchandising and visibility of brands in accounts, including back bar placement and POS utilization
  • Manage robust budget, taking time to evaluate ROI’s and communicating successes/learnings
  • Responsible for performing surveys during account visits (Briefcase)
  • Develops account detailed “Call List” with key contact and call schedule
  • Works closely with sales team to achieve PRUSA strategic goals and implement initiatives, innovations and programs
present
Phoenix, AZ
Brand Development Manager, Instagram
Phoenix, AZ
Carter-Padberg
present
Phoenix, AZ
Brand Development Manager, Instagram
present
  • Collaborate with Facebook APAC leadership, Client Partners and Creative Shop Leads to bring brands and agencies on to the Instagram ad platform
  • Building a strong team of APAC Brand Development Leaders
  • Closely working with the Instagram community team & public content teams and Facebook teams in market to ensure that the IG vision, goals, strategic & commercial are clearly communicated internally aligned
  • Secure and strengthen relationships with Brand advertisers beyond social and digital strategies & budgets
  • Build strategies on Instagram that align with a specific brand’s key business metrics and KPIs
  • Track record working with C level executives at clients and agencies
  • Thorough knowledge of the retail vertical
Education Education
Bachelor’s Degree in Technology
Bachelor’s Degree in Technology
Florida Atlantic University
Bachelor’s Degree in Technology
Skills Skills
  • Ability to work with management, colleagues, and customers throughout the business and industry at every level
  • Excellent communication, negotiation, analytical and objection handling skills
  • Proficient in the Microsoft Office (Excel, Word, PowerPoint, etc.) environment
  • Lead and manage all brand permissions and 3rd party requests
  • Work with the Xerox Experience Design Group to ensure the consistent application of our brand on user interface appearance and product hardware
  • Work with xerox.com and digital teams to ensure we articulate our brand story online
  • Assist in brand activation through training and consulting on application of the brand across a variety of branded communications to improve brand application and overall marketing
  • Assist in development and refinement of the brand architecture for the corporation
  • Manage business processes and strategy that drive brand value (eg. Business card process, stock photo vendor relationship, etc.)
  • Manage brand portal and brand review tool strategy
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15 Brand Development Manager resume templates

1

Brand Development Manager, Instagram Resume Examples & Samples

  • Collaborate with Facebook APAC leadership, Client Partners and Creative Shop Leads to bring brands and agencies on to the Instagram ad platform
  • Building a strong team of APAC Brand Development Leaders
  • Closely working with the Instagram community team & public content teams and Facebook teams in market to ensure that the IG vision, goals, strategic & commercial are clearly communicated internally aligned
  • Secure and strengthen relationships with Brand advertisers beyond social and digital strategies & budgets
  • Become the go-to expert in Instagram products, best practices and case studies of brands that are using Instagram to achieve their marketing objectives. :Lead client and agencies with a clear focus on non social/digital meetings with executives and senior decision makers to influence Instagram adoption at the highest level :Act as the primary Instagram resource with client and agency to support them through the launch process, liaising with Instagram product and technical teams. :Track, analyze, and communicate key quantitative results and provide actionable recommendations to improve performance. :Work with Public content, Press & events team & representing Instagram within specific vertical industries and events and messaging to the wider marketing community :Communicate the unique needs of the market to core Instagram monetization team in APAC
2

Brand Development Manager, Instagram Resume Examples & Samples

  • Collaborate with Facebook & Instagram Sales Leaders, Client Partners and Creative Shop Leads across Japan to bring brands and agencies on to the Instagram ad platform
  • Closely working with the Instagram community team & public content teams and Facebook teams in market to ensure that the IG vision, goals - strategic & commercial, are clearly communicated and internally aligned
  • Secure and strengthen relationships with advertisers beyond social and digital strategies & budgets to build strategies on Instagram that align with a brand’s key business metrics and KPIs, Brand & or Direct Response
  • Become the go-to expert in Japan for Instagram products, best practices and case studies of brands that are using Instagram to achieve their marketing objectives
  • Lead client and agency initiatives with a clear focus on non social/digital meetings with executives and senior decision makers to influence Instagram adoption at the highest level
  • Act as the primary Instagram resource for Partners, supporting them through launch processes, liaising with Instagram product and technical teams
  • Track, analyze, and communicate key quantitative results and provide actionable recommendations to improve performance
  • Work with Public content, Press & events team & representing Instagram within specific vertical industries and events and messaging to the wider marketing community
  • Communicate the unique needs of the Japanese markets to core Instagram monetization teams
3

Business & Brand Development Manager, Labels Resume Examples & Samples

  • Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams
  • Mastery knowledge of educational principles, practices, tactics and influential tools
  • In-depth understanding of competitive environment
  • In-depth knowledge industry, segment, commercial and consumer large accounts
  • Excellent written/oral communications and analytical skills
  • Excellent negotiating skills
  • Ability to interface effectively with executive management and functional disciplines
  • Excellent influencing, consensus-building and conflict resolution skills
4

Brand Development Manager Resume Examples & Samples

  • Brand Planning
  • Brand co-pilot (together with Regional Brand Leads) and BBT (Brand Building Team) members to support brand plan development and deployment across the APAC region
  • Growth Initiatives Development, Execution & Deployment
  • Drive strategic innovation and activation projects from Concept to Execution (From Charter to Launch Authorization)
  • Maximise market enrolment of strategic regional Initiatives (Hero Initiatives) across the APAC region
  • Growth Initiatives Delivery
  • Develop Best-in-Class reapplication Tool-kits (e.g. key visuals, packaging design, hero POS unit, product story and strategy) to facilitate efficiency in local execution
  • Coordinates efficient deployment enabling local excellence in execution
  • Activity Review
  • Post Implementation Analysis - Capturing learning’s and making recommendations on continuous improvement based on the activity evaluation
  • Brand Community Engagement
  • Engage brand community in collaborative forums to drive scale and execution
  • Brand deployment forum facilitation
  • Update key work streams and identify best practices for sharing
  • Continue to drive the Connect to Grow process within the region and support the Acceleration Director in the facilitation of the various forums and agenda development
  • Education & Professional Qualification
  • Bachelor Business Degree and minimum 3 years marketing experience in FMCG
  • High Collaboration and strong inter-personal communication skills
  • Ability to engage others and influence without authority
  • Deep understanding of Laws of Growth and Barriers to Penetration
  • Understanding on how to translate a concept into an activation tool-kit
  • Innovation development
5

Brand Development Manager, P Softlines Resume Examples & Samples

  • Manage strategies to drive selection procurement in Amazon must-win Softlines unique brands and selection
  • Drive analysis to identify, target, and recruit the right 3P Sellers for filling prioritized brands and selection
  • Manage reports to measure program success and Softlines category brand health
  • Pilot special programs to jumpstart new Softlines selection on Amazon
  • Drive business reviews of portfolio performance for must-win segments, selection and brands
  • Manage customer feedback between AM and Sales teams to prioritize the product roadmap for 3P Softlines sellers
  • Bachelor’s degree in technology or business with relevant work experience
  • A proven track record of delivering projects on time, within budget and that meets customer needs
  • 3-5 years of experience with direct contact to customers and engaging customers to understand their needs
  • A bias for action, demonstrated track record in seeing projects through to completion and delivering results
  • Superior analytical skills. Demonstrated ability to identify and solve ambiguous problems
  • Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
  • High degree of organization and ability to manage multiple, competing priorities
  • Excellent communication (verbal and written) and collaboration skills that will enable you to earn trust at all levels
  • Extreme attention to detail and desire to roll up your sleeves
  • Track record of delivering innovative programs and ability to work effectively within ambiguity
6

Brand Development Manager Resume Examples & Samples

  • This position requires strong interpersonal and motivational skills, managing information inward and upward
  • Managing a territory / designated accounts, this individual will be charged with quantifying and qualifying sales activities for optimal performance inclusive of the following
  • Securing Shopper Marketing agency and direct brand marketing opportunities
  • Proper information and transparency to the organization on all sales related activity – use of Salesforce
  • Must be comfortable representing leading-edge e-commerce advertising packages in a complex, multi-level, selling environment direct to tier one brands and S.M. agencies
  • Individual must be highly effective in managing ALL facets of the sales process; from prospecting to discovery, presentation skills via phone and in person, negotiation to closing
  • Prior success selling into complex environments is essential. This is NOT a transactional sell – it IS a consultative sell
  • Individual must be able to think creatively, sell strategically and communicate efficiently, both internally and externally
  • Shepherd client relationships from the early stages of the sales process through to post-sales setup and execution
  • Create and/or review sales reports and forecasts, and ongoing status reports
  • Must be able to creat long term, sustainable and repeat business
  • Must collaborate with Sales Operations, advertising and marketing teams
7

Brand Development Manager Resume Examples & Samples

  • Work with agencies to develop and deliver visual and verbal brand – including assets, treatments, photography, and illustrations. Manage brand development projects to keep brand fresh
  • Work with brand agency to develop guidelines and other documentation for brand direction
  • Work with teams to develop appropriate branding for channel and other partners
  • Work with Fuji Xerox Brand Director to ensure our brand, both visual and verbal, are globally appealing and can be implemented by our partner, Fuji Xerox
  • Work with the Xerox Experience Design Group to ensure the consistent application of our brand on user interface appearance and product hardware
  • Work with xerox.com and digital teams to ensure we articulate our brand story online
  • Assist in brand activation through training and consulting on application of the brand across a variety of branded communications to improve brand application and overall marketing
  • Assist in development and refinement of the brand architecture for the corporation
  • Use data to help identify trends and understand brand requirements to guide future brand direction
  • Manage strategic brand projects as required
  • Manage business processes and strategy that drive brand value (eg. Business card process, stock photo vendor relationship, etc.)
  • Manage brand portal and brand review tool strategy
  • Direct brand designer’s work and projects
  • Bachelor’s degree in Marketing, Branding, or a related field, plus 5-7 years’ experience in Marketing and/or Communications
  • Proven ability to apply creative and strategic thinking to various types of branded communications
  • Deep business management acumen combined with exceptional project management / action orientation to meet multiple priorities and deadlines while understanding the business
  • Outstanding relationship building and interpersonal skills with demonstrated ability to work effectively with a broad spectrum of individuals and ability to "win others over"
  • Excellent written, communication and organizational skills
8

Amazon Exclusives Brand Development Manager Resume Examples & Samples

  • Minimum of 5-7 years professional experience
  • Experience using analysis, reporting, modeling, and forecasting to gather data for the purpose of making business decisions
  • Relationship management and negotiation skills
  • Problem-solving passion and service orientation
  • Marketing / Campaign design experience
  • Experience using analytical, sales, and productivity tools including Oracle Business Intelligence, SalesForce, Microsoft OneNote, and Microsoft SharePoint
  • Track record of successfully scaling business campaigns
  • HTML and/or SQL skills highly desirable
  • ECommerce experience a plus
9

Brand Development Manager Resume Examples & Samples

  • Lead and manage all brand permissions and 3rd party requests
  • Lead global brand strategy roll-outs
  • Work with internal partners (ex. design) and agencies to develop and deliver visual and verbal brand – including assets, treatments, photography, and illustrations. Manage brand development projects to keep brand fresh
  • Work with head of Instagram Brand to ensure our brand, both visual and verbal, are globally appealing and can be implemented by the organization
  • Work with the Instagram design team to ensure the consistent application of our brand on user interface appearance and product
  • Assist in development and refinement of the brand architecture
10

Brand Development Manager Resume Examples & Samples

  • 7+ years’ experience in Marketing and/or Communications
  • Experience managing brand permissions, global brand roll-outs, and brand development projects
  • Experience working with internal and external teams
  • Experience in creative and strategic thinking to various types of branded communications
  • Business management acumen combined with project management / action orientation to meet multiple priorities and deadlines while understanding the business
  • Experience working with or in support of diverse communities
11

Global Assistant Brand Development Manager Resume Examples & Samples

  • Is a self-starter with a can-do attitude and strong solution focus
  • Can and is passionate about understanding the consumer and is keen to translate this knowledge to create insightful strategy, communication and innovation
  • Has strong inter personal skills as a foundation for excellent project and cross functional team management
  • Is comfortable taking responsibility and accountability for the delivery of innovation projects
  • Can develop and deliver clear briefs to technical and agency teams to deliver amazing product mixes and creative
12

Assistant Brand Development Manager Resume Examples & Samples

  • 0-2 years of marketing internship/work experience ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company
  • Experience: Internship or college experience, working on cross-functional projects
  • Proven ability to work on a team
13

Brand Development Manager Resume Examples & Samples

  • A minimum of five (5) years of work experience in the Hospitality industry
  • Strong proficiency with Microsoft Suite (Word, Excel, PowerPoint, Outlook and Access)
  • Experience managing global projects remotely
  • Strong communication and planning skills
  • Self-starter, extremely detail-oriented, and an assertive team player
  • Capability to be flexible with hours and work schedule
  • Ability to travel globally as required (10%)
  • A minimum of five (5) years of project management experience
  • A minimum of five (5) years of experience in Hotel Brand Management
  • Experience in successfully developing, launching and managing new hospitality luxury and lifestyle brands
  • Working knowledge of the Lobby, UQube and other Hilton proprietary applications
  • Knowledge of current Hilton luxury and lifestyle strategic initiatives and projects
  • Working knowledge of hotel real estate and asset management
14

ALD Brand Development Manager Resume Examples & Samples

  • Improve merchandising and visibility of brands in accounts, including back bar placement and POS utilization
  • Identify each account’s velocity drivers and ensure PRUSA brands are included in the key velocity drivers
  • Educate Account Staff on key items with particular emphasis on new items as they are sold in
  • Identify account opportunities/distribution gaps and initiate the sell in of new items
  • Responsible for selling-in and in some cases executing strategic initiatives at key accounts
  • Responsible for menu and promotional tracking of PRUSA and competitive brands
  • Responsible for performing surveys during account visits (Briefcase)
  • Schedule and administer on site product promotions and signage
  • Builds relationships with key account gatekeepers (owners, bartenders, customers) and conducts staff trainings to build brand loyalty and knowledge
  • Monitors and maintains up-to-date awareness on product information, company initiatives and promotions, advertising, and industry trends
  • Develops account detailed “Call List” with key contact and call schedule
  • Responsible for daily Pre-Plan of activities and daily/weekly recap of results and accomplishments to team manager
  • Manage robust budget, taking time to evaluate ROI’s and communicating successes/learnings
  • Proposes new ideas/methods on how to improve performance, maintains a positive, can-do attitude and influences others to gain support for an idea or cause
  • Responsible for product distribution and placement in conjunction with SWS sales team
  • Works closely with sales team to achieve PRUSA strategic goals and implement initiatives, innovations and programs
  • Collaborate and communicate store level plans with brand agents, Sales People, PRUSA MM’s, and Sales Mgmt. to ensure proper resource allocation
  • Work flexible hours which include early morning (i.e. 4:00a.m. -6:00a.m. start times), evenings, and/or weekends. Overnight travel as required. Additional hours required during peak season of October, November and December and June and in accordance with the event schedule
  • Perform other work related duties and special projects as assigned
  • Be aware of federal, State and local laws affecting the beverage/alcohol industry with account responsibility
  • Project a positive, professional image at all times
  • Ability to use and understand Supplier specific application
  • B.A. or B.S. in Business Administration, Marketing, Public Relations or related field
  • Comprehensive understanding of spirits to include regions/varietals, product/food pairing techniques, basic production and service
  • 2 - 5 years of industry experience
  • Ability to communicate with enthusiasm for the product and category
  • Proficient in MS Office (Word, Excel and Outlook)
  • Possess a dependable vehicle, valid driver’s license, proof of state registration and insurance and an acceptable driving record
  • Lift and carry 45+ pound case of product on an occasional basis
15

Brand Development Manager Resume Examples & Samples

  • Ability to drive a personal, reliable vehicle and maintain a valid driver's license
  • Maintain at all times his/her own personal auto insurance with limits of bodily injury liability of at least $100,000/$300,000 and $50,000 property damage liability
  • Demonstrated success in building and improving relationships with suppliers and accounts in entire geographic region
  • Extensive knowledge of Northwest Division products
  • Established successful sales history with the ability to coach and develop staff
  • Excellent communication skills (verbal & written)
  • Efficient time management skills
  • Proficient in Microsoft office products (Word, Excel, and Outlook)
  • Comprehensive understanding of spirits/wine to include regions/varietals product/food pairing techniques, basic production, and service
  • Advanced computer knowledge
16

Business & Brand Development Manager Resume Examples & Samples

  • Technical University or Bachelor's degree preferred
  • Minimum 5 yearsFolding Carton Sales experience required
  • Technical and/or solution experience in vertical industry preferred
17

Brand Development Manager Shoes & Leather Accessories Woman Resume Examples & Samples

  • Anticipate, follow, and analyze key industry trends and developments
  • Prepare seasonal and annual sales planning and its alignment with business unit’s strategies
  • Consolidate margins and complexity for relevant product categories to guarantee that product division targets are met
  • Update country price grids together with Markets to ensure strategic positioning and to optimize the profitability of shoes and accessories
  • Define and update reporting and analysis to monitor and track business results and propose new actions if needed
  • Manage strategic special projects and presentations
  • Partner with Brand Managers and Markets for the implementation of strategies
  • Liaise with internal and external interfaces for consolidation of various data and implementations of strategies
  • Have a degree in Business Management
  • Have 2 years of experience in a similar position in the shoes and/or leather accessories field
  • Have a distinctive feeling for fashion, excellent communication and analytical skills
  • Have strong organizational, team working and networking mindset
  • Have good knowledge of MS-Office and excellent Database Management skills
  • Have fluent language skills in English and Italian
  • | HUGO BOSS Ticino SA | Brand Management | Full-time | Job experience |
  • | Switzerland | Ticino (CH-TI) | 6877 | Coldrerio | Nearest major city: Mendrisio |
18

Brand Development Manager Resume Examples & Samples

  • Plan time and activities to ensure achievement of company and client established goals and sales objectives within assigned accounts
  • Develop monthly, weekly and daily written plans for execution aligned with client and Young's KPI’s, goals and planned focuses
  • Work in conjunction with Multicultural, Chain, and General Market Divisions and the respective Sales Representatives and management to ensure effective execution of distribution of client portfolio is available including but not limited to: POS, displays, back bar presence, drink features, staff training, promotions, pricing, programming, catering, kitchen, cocktail list, etc
  • Regularly meet with Young's divisions and teams to educate and share best practices with client portfolio and are aware of all available client resources to accomplish goals
  • Serve as information resources for, and conduit between, the field and the company’s management, ensuring all parties are informed, educated and exude confidence in selling the client portfolio
  • Conduct staff training and education in all assigned accounts as well as an available resource for account trainings within the greater account universe
  • Effectively service and merchandise assigned accounts
  • Promote brands and increase brand awareness within their accounts
  • Increase brand visibility and maximize point of sale opportunities including traditional and non-traditional mediums including event/festival participation, partnerships, sponsorships, etc
  • Build effective relationships with all decision makers in assigned accounts
  • This position is required to serve as information resources for, and conduits between the field and the company’s management
  • At least four to six years of sales experience in the beverage alcohol industry
  • Strong understanding and experience with ultra-premium and luxury segments of alcohol beverage
  • Minimum of 2 years of experience working with the multicultural business in the beverage industry
  • Bilingual/trilingual abilities are a plus
  • Proficient in the Microsoft Office (Excel, Word, PowerPoint, etc.) environment
  • Excellent presentation skills and ability to engage with diverse groups including but not limited to distributor personnel, suppliers, customers and the general public
  • Proven abilities to develop selling and promotion strategies targeted to enhance sales within an account
  • Ability to work with management, colleagues, and customers throughout the business and industry at every level
  • Must be able to lift up to 50 pounds repeatedly
  • Must be able to walk, stand, climb, balance, reach with hands and arms, stoop, kneel, bned, crouch or crawl on a daily basis
19

Associate Brand Development Manager Resume Examples & Samples

  • Expense budget control and status reporting including issuing of manufacturer chargebacks and collection of same in a timely manner
  • Ensure sku productivity for items managed are optimized and meeting overall company objectives, measured monthly
  • Accountable for working with sales to ensure pricing integrity is met. When price increases are needed, all supporting documentation is prepared with proper level of detail and lead time required
  • Accountable for preparing and reviewing a minimum of quarterly profitability reviews for all brands managed
  • Meeting long term growth goals of core brands
  • Marketing plan development and execution of all elements of the mix which includes overall strategy, positioning, target market, advertising, consumer promotion, trade promotion, channel/account specific programs, distribution, sales force incentives, merchandising, pricing, packaging, line extensions, research, sales aids, spending and business building
  • Work hand in hand with sales department to prepare annual business plans by brand, by account
  • Accountable in preparing and presenting regular business reviews for specific vendors. This includes preparing for market visits which may include store tours, driving principals to/from airport and dinners
  • Customer accountability through the sales department for product issues within area of responsibility. Liaise with sales management to ensure TOL, principal and customer objective fulfillment
  • Development, control and vendor approval (as required) of annual fiscal products budgets
  • Explanation of brand performance variances to targets as required by vendors and internal reporting
  • Ensuring that all brand related administrative functions are processed in a timely and cost efficient manner
  • Assist with organizing and attending certain trade shows and Tree of Life Sales meetings. Some travel may be required
  • Must meet deadlines as requested by internal and external customers
  • Must maintain good attendance and safe work practices
  • Maintain safeguards of confidential company information
  • Other duties and special projects as requested
  • Two (2) years of progressive consumer packaged goods marketing experience with proven track record of accomplishments and results
  • Sales or marketing experience in food industry considered an asset
  • Proficiency in MS Office required with strong presentation skills including Power Point
  • Experience with Cognos and AS400 preferred
  • Strong communication skills (oral and written) and fluent in English with above average presentation skills with ability to speak effectively before groups of employees, management and vendors
  • Demonstrated analytical skills, superior organizational and multi-tasking skills, strong negotiation skills, and working knowledge of category management and analysis of marketing research data
  • Excellent interpersonal abilities; ability to get along with diverse personalities and develop strong business relationships; tactful, mature, and flexible. Must have good reasoning abilities and sound judgment
  • Ability to establish credibility and be decisive but be able to recognize and support the organization’s preferences and priorities. High level of integrity
  • Should have strong work ethic and an entrepreneurial mindset
  • Knowledge of the Canadian grocery industry players in both Retail and Foodservice is an asset
  • Experience with Cognos and AS400 preferred. Strong communication skills (oral and written) and fluent in English with above average presentation skills with ability to speak effectively before groups of employees, management and vendors
20

Brand Development Manager Resume Examples & Samples

  • Minimum 7 years of experience working in Retail Store Channels
  • Multi-unit development experience with a retail mindset with both brand development & activation experience
  • Understanding of P&L operations and a proven track record of managing projects
21

Brand Development Manager Resume Examples & Samples

  • NOTE: Reference checks will be conducted for potential candidates and the information collected will be used in making the final hiring decision
  • Accountable for overall gross margin dollar delivery for specific brands managed vs. budgeted levels
  • Accountable for overall volume and net sales dollar delivery for specific brands managed vs. budgeted levels
  • Expense budget control and status reporting including issuing of manufacturer charge backs and collection of same in a timely manner
  • Ensure SKU productivity for items managed are optimized and meeting overall company objectives, measured monthly
  • Accountable for working with sales to ensure pricing integrity is met. When price increases are needed, all supporting documentation is prepared with proper level to detail and lead-time required
  • Accountable for preparing and reviewing of minimum of quarterly profitability reviews for all brands managed
  • Meeting long-term growth goals of core brands
  • Marketing plan development and execution of all element of the mix which includes overall strategy, positioning, target market, advertising, consumer promotion, trade promotion. channel/account specific programs, distribution, sales force incentives, merchandising, pricing, packaging, line extensions, research, sales aids, spending and business building
  • Accountable for preparing and presenting regular business reviews for principals. This includes preparing for market visits which may include store tours, driving principals to/from airports and dinners
  • Accountable for regular competitive reviews for certain categories managed including store visits, review of flyer activities and pricing analysis
  • Customer accountability though the sales department for product issues within area of responsibility. Liaise with sales management to ensure TOL, principal and customer objective fulfillment
  • Development, control and vendor approval (as required) of annual fiscal product budgets
  • Explanation of brand performance variance to targets as required by vendors and internal reporting
  • Assist with organizing and attending certain trader shows and Tree of Life Sales meetings. Some travel may be required
  • Must maintain good attendance, safe work practices and maintain safeguards of confidential company information
  • Three (3) to five (5) years of progressive consumer packaged goods marketing experience with proven track record of accomplishments and results
  • Bachelor’s Degree in Business, Sales or Marketing highly preferred
  • Sales or marketing experience in food industry required
  • Knowledge of the Canadian grocery industry players in both retail and foodservice is an asset
  • Proficiency in MS Office required with strong presentation skills, including Power Point
  • Strong communication skills (oral and written) and fluent in English with above average presentation skills. Ability to speak effectively before groups of employees, management and vendors
  • Demonstrated analytical skills, superior organizational and multi-tasking skills, strong negotiation skills, and a working knowledge of category management and analysis of market research data
  • Excellent interpersonal abilities; ability to get along with diverse personalities and develop strong business relationships, tactful, mature and flexible. Must have good reasoning abilities and sound judgement
  • High energy level, comfortable performing multifaceted projects in conjunction with day-to-day activities
  • Ability to establish creditability and be decisive but be able to recognize and support the organizations preferences and proprieties. High level of integrity
  • Should have strong work ethic and entrepreneurial mindset
22

Brand Development Manager Resume Examples & Samples

  • O Analyze assigned accounts, brands, and competition and assist with building effective targeted marketing solutions to ensure achievement of company and client established goals and sales objectives
  • A Bachelor’s degree with Business Management or Marketing focus; or equivalent work experience
  • 4+ years of relevant experience in brand marketing
  • 5+ years of sales experience in the beverage alcohol industry
  • Beverage industry experience, Sommelier certifications, an advanced degree such as an MBA
23

Brand Development Manager Resume Examples & Samples

  • Ability to drive and maintain a valid driver's license
  • Maintain at all times his/her own personal insurance with limits of bodily injury liability of at least $100,000/$300,000 and $50,000 property damage liability
  • Comprehensive understanding of spirits/wine to include regions/varietals, product/food pairing techniques, basic production, and service