SEM Analyst Job Description
SEM analyst
provides reports and analyze the results of pay-per-click advertising from Google Adwords and Bing.
SEM Analyst Duties & Responsibilities
To write an effective SEM analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included SEM analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Day to day maintenance (monitoring search query report, manual bid adjustments)
Stay educated on SEM bidding technology changes
Test betas related to SEM working closely with Supervisor and report on results to eMarketing team
Perform recurring search testing
Continuously monitor, optimize, and communicate critical performance metrics (ROI, CTR, conversion data, traffic, bounce)
Develop, execute, and assist in managing SEM and Paid Social campaigns
Set up campaigns on Search/Social network on a regular basis
Develop and execute Biding Strategies
Routinely generate ad copy and keyword lists and social target recommendations
Ongoing campaign analysis along with insights/recommendations to optimize the campaign performance
SEM Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for SEM Analyst
Typically a job would require a certain level of education.
Employers hiring for the SEM analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Associate Degree in Marketing, Economics, Engineering, Statistics, Business, Education, Advertising, Mathematics, Computer Science, Physical Science
Skills for SEM Analyst
Desired skills for SEM analyst include:
Google Analytics
SQL
Excel
Google Adwords
HTML
Bing Ad Center
Google Webmaster Tools
Site analytics tool
“best practices” in SEM advertising
AdWords
Desired experience for SEM analyst includes:
SEM bid management platform experience a plus
Report/Analyze current SEM, Social and Display campaigns and provide suggestions on improvements
Exhibits solid communication skills in order to effectively present strategic and tactical findings to the NYC based team
Displays organizational capabilities to track progress, execution and consistency of campaigns
Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
Ensure timely and accurate delivery of mission critical reports
SEM Analyst Examples
1
SEM Analyst Job Description
Job Description Example
Our company is growing rapidly and is hiring for a SEM analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEM analyst
- Adwords/Adcenter Search & Display/Facebook Campaign Building & Structuring
- Routinely communicate with New York and India-based team members and management
- Plan, manage, and execute paid search/ PPC and Shopping campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding
- Execute on Shopping strategies and implement updates based on product launches
- Manages campaign budgets and pacing including estimating monthly spend forecasting traffic goals
- Plan, manage and execute strategies for Product Listing Ads and CSEs
- Daily campaign bid management with detailed attention to ROI and budget across both Paid Search and PLAs
- Daily management and optimization of paid search campaigns including campaign creation, keyword mining/negatives, bid adjustments, modifying bidding rules
- Serves as operational administrator and dashboard owner of Bright Edge tool for websites across the enterprise
- Remains current with Search Engine parameters, methodology enhancements, and best practices
Qualifications for SEM analyst
- 2 – 4 years of experience with comprehensive understanding of each element of paid media (bid management across platforms, keyword targeting, quality score optimization, copy writing, landing page and order form development) Agency-side preferred
- Extensive hands-on experience in developing and delivering successful Search and Social strategies
- Experience with third party SEM tools such as Marin, Doubleclick a plus
- Experience in setting up and managing social campaigns within Facebook, Instagram, and Twitter
- Comprehensive understanding of keyword research
- Strong experience with SEM and Social ad copy development
2
SEM Analyst Job Description
Job Description Example
Our innovative and growing company is looking for a SEM analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEM analyst
- Leverage Tableau, Excel, Python, Google Analytics or other visualization tools
- Build ad hoc tools using Excel VBA or similar to streamline manual processes
- Develops and executes SEO marketing tactics for websites
- Researches competition and performs ongoing keyword research, discovery, expansion, and optimization
- Provides the keyword strategy and proposes the ad word lists for each casino property’s website
- Investigates, identifies, and resolves SEO/SEM issues and makes recommendations for growth opportunities
- Develops and implements link building strategies
- Advises/consults with Regional Digital Managers, property VP’s and/or Director on keyword trends to incorporate content into promotions and website landing pages
- Responsible for driving website traffic for organic and to inform/achieve maximum ROI on paid campaigns
- Partners with the Web Content Editor to ensure that SEO best practices are implemented on new website landing pages, and content optimization updates are made
Qualifications for SEM analyst
- Top notch quantitative mind
- Quantitative and logical thinker, with at least one year experience in reporting and analysis
- Solid ability to understand data and identify significant trends and discrepancies
- Initiates audience-appropriate dialogue with multiple levels of the organization
- Has a solid command of English as used in the U.S. business environment
- Deep knowledge of paid search best practices, bid management tools such as Marin
3
SEM Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of SEM analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for SEM analyst
- Spearheads SEO migration of existing organic keywords on legacy sites to new responsive redesign to maintain current SEO equity
- Monitors and analyzes traffic patterns on an on-going basis, optimizes as necessary
- Monitors paid campaigns on an on-going basis, and consults during quarterly planning on recommended changes for the upcoming quarter
- Provides regular reports enterprise wide on organic and paid performance/provides reports to Regional Digital Managers and/or Director to include in roll-up 360 reports
- Proactively communicates when websites are impacted by analysis, and proposes possible solutions
- Participates in a daily stand-up meeting in which daily work is requested, assigned and prioritized
- Maintains daily assigned workflow and follow through with deliverables on time
- You leverage ‘big data’ native to Search Marketing to enhance and extend Marketing insight
- You extract information and meaning from structured and unstructured data
- You analyze data and communicate findings to partners across the business
Qualifications for SEM analyst
- 2-3 years minimum experience in online marketing with a focus on PLA and SEM campaign management, or equivalent experience
- PLA and SEM bid management platform experience a plus
- Experience in finance, accounting and data entry, strongly preferred
- Previous internship in finance, advertising and or digital media is a plus
- Billing/operations experience from another company/agency, preferred
- Proactive ability to manage multiple tasks to completion
4
SEM Analyst Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of SEM analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for SEM analyst
- You work closely with the Search Marketing team on identifying business opportunities and driving solutions with analytics
- Optimize and work with pay-per-click accounts
- Execute paid search, display and social ad strategies
- Provide accurate campaign reporting and analysis
- Provide campaign performance insight through standard and ad hoc reporting
- Setup & Troubleshoot tracking needs
- Perform keyword research and opportunity analysis
- Perform market research & behavioral opportunity research
- Supporting Marketing Advisors for client review meetings
- Working with vendor support perform routine maintenance, upgrades, and troubleshooting for the implemented vendor solutions as needed
Qualifications for SEM analyst
- Strong interpersonal skills and positive attitude, the ability to work as part of a team and to build strong working relationships
- Good problem solving and communications skills, curious and analytical approach to work
- Platforms like Kenshoo, Marin, AdLens, HubSpot, and Marketo experience is a big plus
- College degree, preferably in business, marketing, economics, finance or math
- Basic understanding of Google, Yahoo & Bing with proficiency in MS Office Suite
- Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick
5
SEM Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of SEM analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for SEM analyst
- Develop and operate ETL processes and data flow pipelines
- Collaborate with LBRE IT on application development, infrastructure and desktop support
- Collaborate with the vendors, business partners and test team to create and execute system test plans, user-acceptance testing and rollout
- Develop documentation for custom solutions and integrations
- Optimize SEM campaigns to maximize top line revenue within a given ROI target
- Drive Google, Bing, traffic to Hotels.com and contribute to the development of search marketing strategy & process
- Customize ad copy messaging and landing page experiences
- Leverage huge data sets to identify and prioritize optimization opportunities
- Rapidly test and learn across any and all dimensions of your SEM campaigns to drive overall campaign performance and influence global roadmap for the team
- Create and/or augment reporting dashboards to improve visibility into performance
Qualifications for SEM analyst
- Excellent writing, math, multi-tasking, organization, and communication skills
- Demonstrated enthusiasm for interactive media and marketing with strong working knowledge of the Internet
- Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
- Minimum 5 years’ experience managing search marketing campaigns for a fast growing, entrepreneurial company that relies heavily upon E-Commerce for its Direct Response marketing activity
- Must have minimum 2 year experience on Doubleclick Search or Marin software
- Master’s Degree in Math / Statistics or Marketing or Business