Marketing Writer Job Description
Marketing writer
provides primary backup support for our digital marketing specialist including AEM web page development, Salesforce Marketing Cloud management, and SEO management.
Marketing Writer Duties & Responsibilities
To write an effective marketing writer job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing writer job description templates that you can modify and use.
Sample responsibilities for this position include:
Maintaining and enhancing our database of RFP responses
Ensuring all RFPs, RFIs, surveys and other written prospect material are completed in a timely, professional manner and are of institutional quality
Completing questionnaires and surveys
Collaborating with subject matter experts
Monitoring search activity and articles of interest
Adhering to industry standards and guidelines from a marketing perspective
Working with subject matter experts to update and maintain a database of RFP answers on firm, strategies
Acting as an oversight and backup resource for consultant database updates
Aiding in the creation and maintenance of firm-wide and product specific marketing content, on an as needed basis
Support efforts to respond to client requests for qualifications and proposals (RFP/RFQ.), including but not limited to, scheduling of key dates and project team meetings
Marketing Writer Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Writer
List any licenses or certifications required by the position: SIP, CPTC, CFA
Education for Marketing Writer
Typically a job would require a certain level of education.
Employers hiring for the marketing writer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Journalism, Communications, English, Marketing, Writing, Education, Advertising, Public Relations, Communication, Business
Skills for Marketing Writer
Desired skills for marketing writer include:
SEO
SEO best practices
InDesign
Relational databases
Web server technology
AP Style
Best practices for writing for the web
Google Cloud products
Particularly Google Cloud Platform
Desired experience for marketing writer includes:
Confidence in use of MS Power Point andWord essential
Investment qualification (such as the IMC) highly advantageous
Knowledge of social media and online marketing will be real plus
At least five to ten years experience within financial services
Accuracy is critical
Preferred Experience writing and editing of materials closely related to University or department activities
Marketing Writer Examples
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Marketing Writer Job Description
Job Description Example
Our growing company is looking for a marketing writer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing writer
- Manage various vendor relationships (promotional items, signage, print collateral)
- With the senior writer, provide direction to others on the team who engage in writing tasks, to ensure that messaging and content are clear, correct and aligned with the firm's strategic goals
- Develop content specific to each medium
- Produce outstanding copy for corporate and b2b websites, blog posts, social media, email, digital advertising, video scripts
- Assist in message development that communicates the company’s unique value proposition
- Write compelling technical copy for a wide range of projects including but not limited to emails, websites, social media, print collateral, print promotions, video, and signage
- Research and write articles and other communications materials for website and media placements
- Research industry awards and submit nominations on behalf of the company
- Develop original, unique content for company website
- Responsible for developing content across paid, owned and earned social channels—including blog posts, tweets, status updates, pins, photos and videos
Qualifications for marketing writer
- 3-5 years of experience as an RFP Asset Management professional
- Five to seven years of prior experience creating and directing internal or external communications in a corporate environment, preferably for a professional services firm or PR/marketing agency
- MS Office suite computer and web literacy across devices at an intermediate level
- Design principles at an introductory level
- Undergraduate college degree in marketing, communications, English, Journalism or related field of study
- Excellent Word, PowerPoint, Excel and Outlook skills preferred
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Marketing Writer Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of marketing writer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing writer
- Research industry trends to identify topics and concepts that appeal to our customers
- Develop and guide copy and content creation for digital content initiatives including Website, Apps, Social Media, Blogs, and Email to drive relevant world class marketing experiences for the client's customers, clients and stakeholders
- Work with our Global Marketing Editorial team to develop key stories and create compelling copy that clearly articulates and differentiates the client's voice and position in the investment management industry
- Leverage existing content, research, scripts and other materials to meet needs for new content and re-package for use with additional audiences
- Navigate global compliance regulations for the Financial Services industry and ensure that all activities conform to established policies and guidelines
- Be a highly skilled writer, editor, and proofreader
- Develop and update company web site copy and publish content using content management system (Drupal experience a plus but not required)
- Assist in establishing writing standards, copy style guides and formats ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search
- In partnership with the Marketing Graphic Designer, create content that organizes and simplifies complex subject matter
- Maintain and create Fixed Income related marketing materials, including fund reporting, and responding to RFP, RFIs and DDQs
Qualifications for marketing writer
- Some experience with Adobe Illustrator and Photoshop preferred
- Experience using SalesForce and/or Exact Target would be a plus
- Equal Opportunity Employer committed to employment of Females, Minorities, Persons with Disabilities and Veterans
- Prior experience liaising with related functions, working with senior staff and ability to foster strong relationships within and across a large, matrixed organization
- Strong project management skills – able to manage multiple priorities, communicate progress and effectively track deliverables to completion
- Demonstrated ability to work both independently and as part of a collaborative team, synthesizing views and building consensus
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Marketing Writer Job Description
Job Description Example
Our company is looking for a marketing writer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing writer
- Write, edit and proofread a wide variety of ad copy, headlines, sales collateral, informational pieces, white papers, video scripts, web content, member communications and more, delivering clear, easy-to-understand messaging
- Understand the various audiences for the lines of business we support
- Work independently to be a critical thinker and drive for clarity to propose solutions when possible
- Become a proficient user of our Workfront system, a web-based project management tool that helps to guide workflows and connects all of our projects and team members together
- Keep up to speed on new approaches and trends in advertising, marketing and health care
- Use a variety of writing, style and branding guidelines effectively, including AP, UnitedHealthcare and customer-specific guidelines, moving effortlessly between brands as you move from one project to the next
- Bring Health Literacy and Readability principles to assignments and have the ability to apply these principles when editing copy submitted for review by other departments and authors
- Building and managing a rich content that attracts a qualified audience (including blog posts, whitepapers, reports, webinars, movies, infographics)
- Building and managing the company’s social media accounts and presence by implementing strategies and tactics that increase our exposure, grow our followers, engage with our audience to transform it into active fans and promoters of our company, and generates qualified leads
- Writing and producing various types of content blog regularly, to expand our company’s digital footprint and awareness, increase our followers and generate leads
Qualifications for marketing writer
- 2+ years of writing and/or administrative experience
- You excel at technical writing and are also passionate about editing and producing marketing materials, including proposals, articles, brochures, presentations
- Familiarity with search engine optimization writing techniques (preferred)
- Ability to conduct in-depth research via internet research, internal resource research, and internal expert interviews
- Expertise in using social media for B2B marketing efforts
- Must have deep knowledge of existing social media applications like Facebook, Twitter, YouTube, LinkedIn, Google +, Instagram, Pinterest
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Marketing Writer Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing writer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing writer
- Take ownership of copy briefs and answer them to a very high standard
- Check all copy generated by team members, partners and vendors — and offer feedback when necessary
- Develop creative strategies that are forward-thinking and in-line with current media trends
- Work with a dynamic and collaborative marketing team to create top-notch content for a range of stakeholders both within and external to the company
- Liaise with partners and clients
- Create a wide range of materials to support marketing campaigns and content marketing strategy across Merge eClinical horizontal and industry-specific markets
- Ramp-up to understand the basics of Merge eClinical's software offerings and how they are messaged and positioned in the market
- Ensure that copy is created in line with up-to-date messaging and positioning for our Merge eClinicalOS platform and campaigns
- Adopt and champion the Merge eClinical voice across a range of materials and in a variety of contexts and channels
- Maintain consistency across customer-facing materials for brand identity and product messaging
Qualifications for marketing writer
- Experience working with a CMS (preferred)
- Knowledge of the Adobe Creative Cloud Suite (preferred)
- Results-oriented with a high attention to detail, ability to multi-task, and meet deadlines
- Experience working on digital campaigns
- Ability to ask probing questions to assist your content development, allowing you to get the information you need to effectively write compelling copy
- Willingness and desire to tackle new, often complicated, topics with a curious and positive perspective
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Marketing Writer Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing writer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing writer
- Edit, revise, and proofread existing healthcare/benefits written copy for consistency and accuracy to include updated client requirements (e.g., logos, correct contact information)
- Work directly with sr
- Understanding, interpreting and preparing materials specific to Requests for Proposals (RFPs), Requests for Qualifications (RFQ’s), prequalification’s and in-person presentations
- Writing, formatting and editing technical presentations, white papers and other technical data
- Provide technical writing training to project staff
- Organizing all material and complete writing assignments according to approved style guide
- Edit, standardize or make changes to material prepared by others, including the subject matter experts
- Expanding and maintaining corporate copy and documentation standards
- Provide thought leadership on content strategy and integration of content efforts to support overall business goals
- Develop, write and edit online content including web site copy, articles, blogs and social posts
Qualifications for marketing writer
- Excellent written and verbal communication skill are critical to the overall success of this role
- Bachelor’s degree in Liberal Arts
- Minimum of 1-3 years copywriting and social media marketing experience
- Comfortable working in a demanding, fast-paced company environment
- Technical/marketing writing experience a plus
- Bachelor's degree in Marketing, Communications, Journalism or Finance