Marketing Head Job Description
Marketing head
provides strategic thought leadership in the areas of marketing technology to include content management, digital asset management, marketing automation, analytics and eCommerce.
Marketing Head Duties & Responsibilities
To write an effective marketing head job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing head job description templates that you can modify and use.
Sample responsibilities for this position include:
Define marketing metrics and analytics to measure all aspects of marketing campaign effectiveness, lead distribution, pipeline contribution, ROI, overall marketing performance
Creating and executing global lead generation campaigns by coordinating across departments
Securing and maintaining marketing and sales automation systems (Marketo, SalesForce)
Setting up effective metrics and business processes to achieve lead generation and measure ROI of marketing activities
Coordinating global events including webinars, tradeshows, prospect events, speaking engagements, consultant briefings, analyst briefings and Customer Advisory Group meetings to ensure value and ROI
Managing marketing assets via SharePoint
Arranging and maintaining external agency relationships (AR, PR)
Aligning and integrating marketing goals with company and regional revenue objectives
Building and maintaining high performance and value-added contributions of global marketing team
Managing global marketing budget effectively
Marketing Head Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Head
List any licenses or certifications required by the position: ABPI, IPHA
Education for Marketing Head
Typically a job would require a certain level of education.
Employers hiring for the marketing head job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Business/Administration, Communications, Management, Education, Science, Economics, Communication
Skills for Marketing Head
Desired skills for marketing head include:
:
Customer segments and sales and marketing dynamics
Digital/eCommerce laws
Digital/eCommerce systems and technology
Procedures globally
Regulations
Rules
Analysing information and interpreting/translating into non-technical
Asset Management business
Assigned therapy
Desired experience for marketing head includes:
Assisting and supporting EDM Council activities as needed
Demonstrate a passion for ownership through a track record of successfully achieving results in an ambiguous work environment
Bachelor's Degree or Postgraduate Diploma in Marketing
Minimum 5-7 years experience in a Marketing role within an FMCG organisation required
Ability to manage a team and implement decisions
Strong marketing background within the FMCG industry
Marketing Head Examples
1
Marketing Head Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing head. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing head
- Source, manage and maintain relationships with 3rd party vendors
- Be experienced within the digital arena with experience of effectively developing digital strategy and understand
- Have previous team management experience is essential
- Be high flexible and able to adapt to changing needs in a seamless way
- Have the ability to multi task and effectively prioritise your workload
- Understand social media influencers & keeping abreast of emerging social media platforms and tools
- Have excellent written and analytical skills, strong PC skills
- Work with the Global Director of Marketing to define the EMEA region strategy including customer segments to target, areas for growth and budget allocation across markets
- Develop both short and long-term plans for the countries/regions of focus including but not limited to the UK, France, Germany, Russia, Switzerland and the Middle East
- Coordinate and align the initiatives led by the performance marketing team in conjunction with the Senior Manager of Channel Marketing to ensure that paid search and other performance channel activities meet the expectations of the markets and complement regional campaigns and objectives
Qualifications for marketing head
- Act as a guardian for the brand across all communication activities and business assets, and ensure that brand and creative integrity is consistent across the business from design through to sales
- Drive Marketing’s ability to develop recruitment mechanics, increase retention rates, improve customer insight and understanding, innovate brand communications and contribute to the overall business strategy
- Evolve The Fold’s ability to market
- Be confident in communicating the strategy, performance reports, decision making, and proposals to senior team members
- Must have the ability to both get into the detail take the helicopter view and think strategically
- Degree in relevant discipline, with at least 7 years' experience in Marketing functions or campaign management
2
Marketing Head Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing head. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing head
- Assist in developing and executing customer plans
- Building a global engagement strategy for startups that is aligned with the goals of the AWS’s sales and business development teams
- Drive the strategy for the AWS Lofts, a collection of physical meeting spaces where developers and entrepreneurs can get their AWS questions answered and meet other innovators
- Refine and expand the AWS Activate program for delivering critical resources to startup companies to help get them started on AWS
- Create a content strategy that produces messaging that resonates with and engages the startup community
- Develop and manage events and programs that address the needs of startups and help them become highly satisfied AWS customers
- Collaborate with AWS business development, sales and customer support teams to ensure that startup customers have an exemplary experience on AWS
- Provide intel on competitor activity – set up and dating
- Manage resource requirements (expenditure, human resource planning, ) necessary to deliver the marketing objectives
- Responsible for defining and ensuring the implementation of country technical management strategy, working in close collaboration with both internal and external stakeholders, in compliance with corporate, local procedures and customer satisfaction standards to contribute to AP business strategy
Qualifications for marketing head
- Strong knowledge of on-line marketing campaigns (search, display, affiliate-marketing, email marketing, partnerships)
- Good understanding of CRM
- Essential experience of marketing within an international e-commerce environment
- Ideally you will have experience of working within women’s fashion along with a true understanding of the luxury customer
- Proven track record of implementing successful global marketing initiatives, a deep understanding of the differences and similarities per region is a must
- A sound grounding in CRM practices and principles
3
Marketing Head Job Description
Job Description Example
Our growing company is looking for a marketing head. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing head
- Own the style guide and campaign calendars for our different talent programs
- Manage creative resources, reviewing design to ensure that it’s pixel perfect
- Review copy and make sure everyone stays on message
- Provide mentoring and support to our up-and-coming marketeers
- Report on marketing activities to the senior leadership team and the board
- Create, build, and improve partner marketing executions
- From market feedback, input into the product development process to ensure our assortment range remains relevant and commercial
- Act as the face our company, embodying our Core Values and principles in how we do business
- Define and execute inbound and outbound marketing strategies for increased qualified leads
- Build an automated nurture program
Qualifications for marketing head
- Comfort in bringing analytical tools to real business situations… the data is messy, inputs are different, and there are lots of city specific exemption
- Requires a minimum of 15 years of experience in life sciences industry and/or in the Tech / SaaS space
- 5+ years of managing people (3+) in a marketing organization
- Bachelor’s degree in Business, Marketing, Economics, Math or a related field of study
- 10+ years of experience in media or marketing
- Experience in managing media and creative agencies
4
Marketing Head Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing head. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing head
- Conduct research on new and emerging digital technologies and partnerships
- This position will also be responsible for all go to market launch marketing for all consumer product launches and revitalization
- It will also involve working closely with data analytics team for campaign analytics and targeting models
- Conceptualizing & executing breakthrough marketing campaigns through collaboration with various teams within AXP India
- Defining modes of communications with customers, and innovating to find new means to communicate that are cutting edge and drive response with a specific focus on digital
- Analyzing results and creating best practices to continually optimize our marketing programs for increased effectiveness
- Manage agency and marketing vendor relationships
- Oversee creative strategy for all brands
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed
- Obtains market share by developing marketing plans and programs for each product
Qualifications for marketing head
- Proven track record of delivering marketing program ROI in IT selling environment
- Expertise using marketing automation and CRM systems to manage marketing programs (Marketo and SFDC preferred)
- Experience partnering and engaging with the sales team to optimize lead workflow, ensuring the delivery of highly qualified leads and seamless interactions with those prospects
- Demonstrated understanding of integrated marketing strategies and practices including measurements across campaigns, digital, events, partner, PR and field
- Business / Marketing degree or equivalent level
- Digital and physical retail experience
5
Marketing Head Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of marketing head. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing head
- Manage small team of product marketers to develop and grow internal capabilities
- Manage Product Marketing budget effectively
- Build a peer network across the global organization in order to share and implement best practice
- Analysis, optimization, and reporting on subscriber acquisition and retention trends
- Liaison with the product team to optimize our subscriber funnel
- Partnering with content and programming teams to help ensure consistency and promotional plans
- Partnering with engineering and business insights to build reliable attribution models and methods for measuring campaign performance and ROI
- Management and deployment of a sizable performance marketing budget
- Bring to the table creative ideas to cross-sell and up sell clients from multiple digital channels
- Proactively work with the company's Marketing and the Information Services Product and Sales teams to improve the quality of leads, optimize the handover of leads between Sales and Marketing, and ensure those leads are converted into actual opportunities in Salesforce
Qualifications for marketing head
- Track record of performance excellence, exceeding targets, and objectives
- University Degree (Agriculture must, Marketing) or similar qualifications
- Preferable spoken Russian
- Profound technical expertise in Agro industry
- Extensive and deep CPP market knowledge and expertise in agrochemicals
- Profound marketing experience