Head Of Marketing Job Description
Head of marketing
provides strategic direction for lead nurturing, demand generation, advertising, offline and digital marketing, and customer retention initiatives.
Head Of Marketing Duties & Responsibilities
To write an effective head of marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included head of marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Defining market message and delivering supporting tools for use throughout the sales process including website, product factsheets, press releases, customer case studies, industry publications, blogs, client portal, and social media
Engaging and educating alliance and channel partners and industry influencers
Speaking with the press and on industry panels
Ensuring creative output is of the highest quality, meets brand needs, and is produced in an efficient and cost effective manner
Champion the brand within the business
Refine and prioritise our target markets to further expand our global presence and maintain our global lead by delivering targeted localised online and offline geographic strategies that adheres to our global brand strategy and resonates locally in key markets
Implement, research, identify, initiate and nurture strategic marketing opportunities, partnerships and alliances with a view to acquiring and converting new customers, solidifying our brand positioning
Lead growth and development of all marketing channels - email, CRM, paid search, SEO, affiliates, partnerships, advertising, direct mail, promotions, events, social media and display
Lead the team to ensure we are always researching and identifying strategic marketing opportunities, partnerships and alliances with a view to acquiring and converting new customers, solidifying brand positioning
Develop and maintain collaborative, close working relationships with PR, editorial, creative buying, merchandising and retail teams to ensure that all marketing activities and initiatives are in line with brand values and guidelines
Head Of Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Head Of Marketing
List any licenses or certifications required by the position: ABPI
Education for Head Of Marketing
Typically a job would require a certain level of education.
Employers hiring for the head of marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Business, Communications, Business/Administration, Education, Management, Economics, Communication, Science
Skills for Head Of Marketing
Desired skills for head of marketing include:
Digital marketing
Brand
Market dynamics
Marketing principles
Competitive trends
Demand generation
Forecasting for each market and total region
Industry
Technology
Advertising
Desired experience for head of marketing includes:
Enhance SME existing platforms
Track record of delivering results in competitive markets
Minimum 10+ year’s relevant experience, preferably in investment management, with three to five years in a HK and regional marketing leadership role
Experience of working broadly across all aspects of Marketing
Proven track record in building, managing and leading high performing marketing teams
Minimum 3 years of direct to consumer Ecommerce experience
Head Of Marketing Examples
1
Head Of Marketing Job Description
Job Description Example
Our company is looking to fill the role of head of marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for head of marketing
- Work with Brand Communications Director, PR manager and Visual Director to establish seasonal messaging per category ensuring all communications are in line with wider brand values and positioning
- Currently be the Head of Marketing or a highly experienced Marketing Manager within a high quality retail brand
- Partner with the brand and campaigns team to communicate marketing needs for the EMEA markets to ensure promotions, campaigns, on site executions and launches meet local objectives
- Work closely with the Content & Production Manager to ensure all creative and asset needs for brand communications activity are briefed and delivered
- Creation of Mass & brand programs to create awareness and drive new customer acquisition efforts
- Developing and implementing a growth strategy to drive demand and new customer acquisition across traffic channels, with a focus on Mass & Brand activities, Search Marketing (Free, Paid Search), Social Marketing, Outbound Marketing (email), Affiliate Marketing, and Mobile
- Identify and nurture potential partnerships with key technology partners that enable startups to be successful
- Champion and herald the voice of the customer – ensure that all plans, strategies, communications and ideas centre around the customer / insight
- Develop and deliver personalised customer propositions and targeted and innovative marketing campaigns taking into consideration customer segment and market nuances
- Devise appropriate campaigns to drive new customers across each of our segments
Qualifications for head of marketing
- Fluent in mobile translation and optimization across all platforms and browsers including app development
- Strong experience using web analytics tools such as Coremetrics, Omniture, Google Analytics, or similar
- Strong working knowledge of web analytics tools such as Google Analytics and Fire Click, email service platforms such as CheetahMail
- Strategic and creative thinker who can generate innovative ideas and solutions and partner effectively with other internal and external teams
- 10 years of relevant experience and expertise within B2B marketing (at least 5 at management level)
- Must have managed a sales and marketing team ideally have previous experience managing telesales
2
Head Of Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of head of marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for head of marketing
- Retailize brand and promotional plans ‘top-down’
- Build individual title & promotion plans with brand teams
- Copywriting and defining brand tone of voice across all online and offline materials ranging from in-store POS, invites to ecommerce product descriptions and email newsletters
- Lead the Mexico traffic and site merchandising teams to accomplish key business objectives focused customer acquisition, engagement, and retention
- Assess market opportunities
- Driving new member acquisition for Audible Canada
- Employ strategies and testing to grow membership in identified key segments
- Using a range of tactics to drive from awareness to conversion
- Perform multi-channel analyses to determine the impact of media on multiple channels
- Manage relationships with media agencies and vendors, including negotiating pricing and agreements
Qualifications for head of marketing
- Must be an articulate professional with excellent oral and written communication skills
- Experience and expertise with CRM solutions Salesforce.com and Marketing Automation Tools (Eloqua, (ideally)), Silverpop a must
- Expertise in Microsoft Excel and/or Access (a must) Powerpoint
- Expertise in data driven campaign activity database management & segmentation
- Must have budget management experience – understanding of P&L
- Substantial experience in an institutional marketing role or institutional business environment
3
Head Of Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of head of marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for head of marketing
- Manage different teams - Brand Marketing, Performance Marketing and Social Content - and provide them with overall direction and assistance on specific projects
- Steer the ship with strategy, campaign planning and brand identity
- Set channel, web, digital marketing & PR KPIs
- Market & Client Understanding - Keep abreast of external market dynamics and the competitive landscape
- Bolster digital adaption across the different business units with partners from Privacy, Security, Operations & Technology and more
- Online and offline Communications Channel Planning and Management
- Supporting the events team with strategic marketing view
- Responsible for business intelligence and strategy, creative services, marketing communications, firm-wide branding, and public relations
- Manage, motivate and develop the Product marketing teams in pursuit of their goals
- Operating as functional leader for marketing intelligence
Qualifications for head of marketing
- Concise and clear communication
- Superb mathematical and analytical acumen
- Exceptional capacity to work across teams and foster relationships within the organization with third party partners
- Extremely reliable, adheres to deadlines and is prepared to work at an extremely fast pace
- Overseeing and ensuring maximum growth opportunities are leveraged at all new BoF product launches, including
- Excellent and pro-active organisational skills with the ability to work to tight deadlines
4
Head Of Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a head of marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for head of marketing
- Ensure digital marketing strategy encompasses all channels -- branch, phone, ATM, online, mobile
- Collaborate with key stakeholders to utilize digital marketing to achieve line of business revenue goals, as part of the overall line of business marketing plans
- Manage online presence and product campaigns to raise brand awareness, identify trends and insights, and improve usability, design, and content of the company website
- Support Sales Enablement– Working very closely with the VP of Sales and unit business managers, develop annual strategic and tactical Marketing plans that are consistent with—and supportive of—Quad’s business development agenda
- Product/Service Marketing – Partner with the executive management team, individual BU’s, and individual Product/Service teams, to architect, lead an integrated Marketing strategy for Quad, based on rigorous quantitative analysis and marketplace insight
- Staffing & Talent Development – Build the Access Marketing team’s functional capabilities and performance, through strategic hiring and hands-on training
- Drive customer acquisition and engagement/retention through Paid Search, SEO, Social, Email, push and other channels
- Lead the process of defining, developing and executing best-in-class digital strategies that support enterprise wide growth strategies
- Leverage consumer insights and trends to identify key issues and opportunities for profitable growth
- Owner and key integrator of web and app based data infrastructure
Qualifications for head of marketing
- Excellent knowledge of the theatrical market and landscape
- Minimum 10 years relevant FMCG experience in trade sales, key account management, marketing, category management and trade marketing
- Strategic thinking ability with emphasis on sound tactical decision making
- Ability to work collaboratively with internal and external customers and partners
- 5 or more years experience in the startup community with explicit understanding of the underlying investment and entrepreneurial ecosystems
- MBA or formal advanced (Masters or beyond) education in a technical field is preferred
5
Head Of Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a head of marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for head of marketing
- Identify key industry influencers and build a strategy to use them to drive the company's Information Services messaging
- Lead employees through performance management and individual development process
- Ensure performance management goals meet the SMART criteria (specific, measureable, attainable, results-oriented, tracked)
- Provide effective performance feedback through recognition, rewards and if necessary disciplinary action
- Create and build an environment which fosters continuous improvement, best practices, employee empowerment and ownership for business results
- Foster a spirit of teamwork that supports diversity, cohesiveness and support
- Lead the development of product positioning and messaging that differentiates our products in market, developing deep knowledge of our product lines and value propositions in order to drive growth
- Own the planning and execution of launching new products and releases into market
- Market intelligence, be the go to expert on our buyers and personas across market segments, how they buy and their buying criteria
- Collaborate and develop peer to peer relationships with senior stakeholders in the product development, sales and marketing departments to ensure we’re taking products to market as successfully as possible and incorporating customer feedback into the development lifecycle
Qualifications for head of marketing
- Fluency in written, spoken and business level English language
- 15+ years of global marketing experience with budget and resource management responsibilities
- Significant experience working with dynamic teams
- MBA or other advanced degree/accreditation is strongly preferred
- Eloqua (Business line ownership)
- Adobe Experience Manager (Business line ownership of the marketing instance)