Senior Manager, Digital Analytics Cover Letter

I would like to submit my application for the senior manager, digital analytics opening. Please accept this letter and the attached resume.

Previously, I was responsible for support for the full NAM Digital team in analytics, integrating different data sources (online and offline data).

Please consider my experience and qualifications for this position:

• Thorough understanding of progressive marketing/partnership tactics including branded content
• Good grasp of industry trends, technologies, and platforms
• Analytics tools, Adobe Analytics, Tubular Labs, Simply Measured, Sprinklr, Crimson Hexagon, Socialbakers
• Drive A/B testing strategy through collaboration with digital marketing and segment marketing teams
• Preferred education B.S
• Extensive experience with Google suite of analytics and optimization testing products
• Experience with Tealium IQ
• Thorough understanding of power sports business/industry

I would like to submit my application for the senior manager, digital analytics opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for support for regular updates on analytics activities keeping colleagues and stakeholders up-to-date on data and analytics priorities.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• B2C and B2B experience preferable
• Strong knowledge and experience in SAS , “R” and/or Python is preferred
• Preferred experience of SEO / SEM, Paid Search, Targeted Banners and Social Media analytics, including strategy development and ROI measurement
• Experience with various analytics tools for websites and apps, such as Google Analytics, Adobe Analytics, and Chartbeat
• Expertise knowledge of web analytics tools such as Google Analytics Premium
• Self-sufficient and self-motivated individual
• Passionate about marketing analytics and reporting and a track record of delivering outstanding results
• In partnership with key stakeholders, agree, prioritise and implement business analytics plans for the relevant Digital Initiatives for the IDM region

In response to your job posting for senior manager, digital analytics, I am including this letter and my resume for your review.

Previously, I was responsible for innovative reporting and data analytics solutions with an emphasis on data quality and availability as well as improved methods of presenting data and insights.

Please consider my qualifications and experience:

• Maintains constant awareness of deliverables
• Some experience in computer and/or web programming, including JavaScript, XML, Visual Basic, HTML, CSS, or SQL, is preferred  
• Thorough understanding of marketing analytics, measurement, testing and experimentation and apply them to web, social media, search, Account-based marketing programs
• Knowledge of inbound marketing methodologies and marketing automation software (Hubspot, Marketo, Eloqua, Pardot)
• Experience with web analytics tools such as Google Analytics, Optimizely, WebMaster
• Working knowledge of major marketing automation platforms, including HubSpot, Marketo or Pardot
• Advanced spreadsheet skills (pivot tables, Excel, Google Docs)
• Comfortable with hands-on involvement with data retrieval, manipulation, analysis and insight generation

In response to your job posting for senior manager, digital analytics, I am including this letter and my resume for your review.

Previously, I was responsible for expertise and promotes the district-wide use of data analytics and visualization tools to support data-informed decision making.

My experience is an excellent fit for the list of requirements in this job:

• Experience with evolving approaches and technologies such as Big Data, Artificial Intelligence, Machine Learning
• Experience with the Agile development process is preferred
• Experience working with product teams passionate about providing personalized experiences for end users is preferred
• Be passionate about digital and have affinity with solution delivery methodologies such as Scrum
• Be fluent in Chinese and English
• Experience integrating marketing applications/ ad serving platforms with enterprise-level applications and leading implementations of marketing platforms (Adobe, Google, Salesforce, Oracle, ) leveraging their analytics, campaign and testing capabilities
• Demonstrable experience leading and managing SEO/SEM, email, and display advertising campaigns
• Previous experience managing, motivating and developing direct reports

I would like to submit my application for the senior manager, digital analytics opening. Please accept this letter and the attached resume.

Previously, I was responsible for recommendations for improving data analytics processes and procedures to improve effectiveness or efficiency of the data analytics group.

Please consider my experience and qualifications for this position:

• Leads digital/personalized analytics strategy & delivers analytics plan for the agreed priorities working with regional and country colleagues as necessary
• Leads customer analytics plans to support multi-channel marketing including segmentation, influence mapping, value analytics, behaviour prediction, promotional spend, etc
• Leads all analytical activities in support of commercial priorities aligned to Digital
• Work effectively with other BAI / Centres of Excellence colleagues (Global, Regional, and country) and/or other enabling functions to deliver on the business priorities for the IDM region (Europe, Japan, Australia/ New Zealand, Korea)
• Proactively provide digital analytical expertise that identify and maximize business opportunities
• Proven expertise in the field of multichannel analytics (preferred)
• Solid experience in Business Analytics and/or Commercial roles in Big 5 Country/ European level
• Experience with budget and resource allocation management