Digital Senior Analyst Cover Letter

I would like to submit my application for the digital senior analyst opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for on-going analytical support to web marketing, including weekly and monthly reporting on KPI measures for web channels using Tealeaf, Adobe and Google Analytics.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Technology / Digital / BI / Big Data / Energy expertise
• Prior work at a technology company and/or an analytics or digital vendor and/or experience working within a strategy consulting firm is strongly preferred
• High work ethic and service mentality
• Self-starter with strong self-motivation
• Flexibility (assignments at client sites are possible)
• Strong working knowledge of Adobe Analytics or Google Analytics
• Familiarity with relevant Key Performance Indicators and industry best practices for Ecommerce and Digital
• Web Analytics Certification

Please consider me for the digital senior analyst opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for regular reporting to support STARS metrics with in collaboration with Pharmacy, Quality, Analytics departments and provide to stakeholders for analysis and review.

Please consider my qualifications and experience:

• Vendor Management experience, including offshore support in person, via phone and email
• Documentation preparation and training delivery for vendors
• Advanced knowledge of digital processes and systems
• Knowledge of and experience in using business analysis techniques, methodologies and artefacts to support agile software development
• Some knowledge of and experience in development or testing skills and tools and common programming languages are preferred
• Experience working with global colleagues and stakeholders and sensitivity to cultural differences, time zones etc
• Knowledge of and experience in contributing to the development of technology solutions, both in house developed bespoke applications and commercially available off the shelf solutions
• Data Viz Guru (Tableau)

Please consider me for the digital senior analyst opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for insights and foresights for clients and internal projects; perform data processing, data analysis, data integration, analytics, advanced analytics, performance measurements and audits.

Please consider my qualifications and experience:

• Experience preferred with web analytics tools such as Google Analytics, Adobe Data Workbench, Adobe Analytics, Coremetrics, or Webtrends
• Expertise knowledge of web analytics tools such as Omniture Site Catalyst or Google Analytics
• Experience with A/B and multivariate testing tools such as OptimizeTest & Target, or SiteSpect
• Some experience with SQL or TSQL is a nice to have
• Capable of independently leading client conversations
• Proven experience supporting integration of a wide variety of systems and architectures into cohesive, simple solutions
• Proactive approach to problem identification and solving
• A broad knowledge of marketing related technologies and solutions, Eloqua, Salesforce, Wordpress, Adobe Marketing Cloud

Please consider me for the digital senior analyst opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for direction for the development and use of metrics and web analytics to evaluate customer experience, performance and project success.

Please consider my experience and qualifications for this position:

• Prior experience leading analytics implementation projects
• Experience mentoring or training junior team members
• Project Management certification is appreciated
• Engage with teams across product, marketing and analytics to understand which tracking requirements are needed to answer their key business questions
• Own new tracking implementation, from solution design and specification delivery to development teams, through to UATing new implementations pre & post launch
• Support all data users @ Hotels.com with their digital analytics training and usage needs, acting as an internal consultant…all teams should understand the best way to harness data and make use of our tools to help shape & answer their objectives
• Watch our tag management program as one of the “go to” guides in implementing new & amending existing marketing tags – it’s essential our site speed impact of tags is minimal!
• Outline how we track our chosen marketing attribution models so that the correct marketing channels receive credit across all our business performance analysis & reporting

I submit this application to express my sincere interest in the digital senior analyst position.

In the previous role, I was responsible for analytics support for key digital metrics related to web site and mobile app performance ·Exploratory analysis of new data sources to assess data quality and relevancy in business decision making.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Banking domain knowledge – understanding of current opportunities and challenges in Financial Services industry and the shift industry digitisation is playing
• A collaborative and team focused attitude
• Experience delivering projects using Agile methods
• Agile certified and any Agile / DevOps support technologies
• Lean / 6 Sigma would be an advantage
• Experience with statistical toolkits (i.e., SAS, SPSS, SQL) and data visualization tools
• Strong hands-on experience with web analytics platforms – Adobe Analytics strongly preferred
• Proficiency in SQL, Tableau