Senior Analyst, Digital Analytics Cover Letter

I submit this application to express my sincere interest in the senior analyst, digital analytics position.

Previously, I was responsible for consultation to both marketing experience and commercial teams in solving critical business problems through structured and ad hoc analysis.

Please consider my qualifications and experience:

• Experience with A/B and multivariate tools, developing test plans
• Experience developing reporting and advancing data visualization capabilities with new or existing tools
• A solid understanding of digital analytics tools and methodologies
• Significant experience working with Adobe Site Catalyst or Google Analytics
• Experience with syndicated research products such as comScore Media Metrix
• Proven track record of developing methods to collect and analyze data, disseminate findings and informing business leaders
• Advanced Excel skills including extensive experience with Pivot Tables, IF statements, lookups and text parsing
• Excellent communication skills for conveying analysis and recommendations to a variety of audiences

I submit this application to express my sincere interest in the senior analyst, digital analytics position.

In my previous role, I was responsible for analytical support throughout the project lifecycle from concept through to User Acceptance Testing and business readiness and handover.

Please consider my qualifications and experience:

• Media management in online video, social media, and mobile
• Proven expertise and deep experience with Google Analytics (or similar) and data analysis using Excel
• Skills in visualizing data, drawing conclusions, and explaining to a business audience
• Proficiency in applied statistical techniques, cluster and segmentation analysis, time series analysis, regression/logistic regression analysis
• Has advanced expertise and understanding of analytical & reporting tools and capabilities, in addition to knowledge of programming and scripting languages, such as Excel, Access, Composite, Tableau, Adobe Analytics, Python, R, SAS, SQL
• Understands divisional technologies, tools, applications, databases, and datasets, including those that interface with various functional business areas and front end systems
• Advanced data visualization skills and understanding of data modeling / query writing
• Proven experience analyzing data to provide strategic recommendations on digital marketing initiatives

I submit this application to express my sincere interest in the senior analyst, digital analytics position.

In my previous role, I was responsible for feedback on the outcomes of testing activities to relevant stakeholders including developers, members of the Digital Analytics Implementation team and.

Please consider my experience and qualifications for this position:

• Support business case creation and modelling
• Providing advice and information based on analytics to other members of the organization
• Effectively communicate and ‘translate’ quantitative findings (storytelling with data) into actionable recommendations for senior management, editorial and social content teams
• Build, improve, and maintain reports and tracking metrics to monitor the performance of content and feature initiatives
• Compiling in-depth post-mortem analysis to determine areas of content optimization and improvement
• Seek and implement best practices for editorial analytics, social interactions, content distribution, and digital audience engagement
• Strong proficiency with social media tools, Sprinklr, Facebook Insights, Twitter Analytics, Instagram, Nielsen Social
• Solid understanding of economic, financial and general business concepts and terminologies, proven problem-solving skills

I am excited to be applying for the position of senior analyst, digital analytics. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for technical leadership for projects spanning multiple business units, throughout the full project lifecycle from concept through implementation and support.

My experience is an excellent fit for the list of requirements in this job:

• Able to work well in highly entrepreneurial environment, consistently delivering exceptional results
• Curious and committed to personal development with a professional attitude and client-service orientation
• Experience with web analytics for an online retailer or similar online business
• Analytics experience with significant experience in Digital Analytics
• Knowledge of statistical concepts such as regression, significance testing
• High level of analytical and business curiosity
• Preferred) 1+ Experience with leading testing tools – Adobe Target, Maxymiser, Monetate, Optimizely
• Knowledge of programmatic media buying

Please consider me for the senior analyst, digital analytics opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for expertise on multiple phases of a project lifecycle from concept development to solutions design, implementation, optimization and support.

Please consider my experience and qualifications for this position:

• Clear understanding of digital best practices, integration of social media activities, digital metrics and design methods
• Establish and maintain product analytics dashboards
• Experience in following marketing competencies
• Strong knowldege of Google Analytics (or other similar tools), Google Adwords and search concepts
• Excellent understanding of analytical processing including data management, forecasting, optimization, predictive modeling, and visualization
• Capable of translating data to derive informative, actionable and timely insights that relate to business needs
• Analytical and detail-oriented mind-set with an eye for details
• Experience with statistical model building software such as SAS/R is preferred