Manager, Digital Analytics Cover Letter

I would like to submit my application for the manager, digital analytics opening. Please accept this letter and the attached resume.

In the previous role, I was responsible for insights based on data to the organization through dashboards in Adobe Analytics, ad hoc analysis, conversion-rate optimization as well as ensuring overall Performance Management within digital runs smoothly.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Translating marketing objectives into CRM strategies and plans
• Understands and has led CRM initiatives from either the agency or the client side
• Is open and approachable to others
• Is able to learn from others to improve personal development
• Demonstrates courage to speak up and seek advice
• Strong systems thinking
• Experience with other digital marketing and analytics platforms
• Lead Global BIAC (Business Intelligence, Analytics, & Controlling) for major strategic digital program (Segment of One for Consumer Health.) Oversee project in 2 pilot countries

I submit this application to express my sincere interest in the manager, digital analytics position.

In my previous role, I was responsible for audience insight and digital performance reports and data visualizations to University Communications teams and help support a culture of analytics by assisting in the management of the offices new Insight Lab.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Familiarity with mobile app and connected device programming (xCode, Java, Brightscript, etc)
• Advanced knowledge of tag management system and analytics implementation
• Experience with Tableau and Domo tools
• Proven track record of configuring analytics platforms, tagging, and segmentation
• Savvy with respect to the technical concepts and workflows that underpin digital analytics, such as debugging tools (Charles or Firebug), connection proxying, first- vs third-party cookies, data encryption and content management systems
• In depth knowledge of analytical tools and practical experience analyzing data, program metrics and performance to create on-going daily, monthly, & quarterly reports
• Maintain attention to detail in a high paced, timeline driven, multi-task environment
• VOC, NPS, and mystery shopper programs

Please consider me for the manager, digital analytics opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for subject matter expertise to digital and business leaders with respect to initiatives that use advanced digital analytics and ML.

Please consider my experience and qualifications for this position:

• Ensure compliance for technical implementation of digital [online] solutions
• Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging)
• Demonstrated leadership skills successfully developed through hands on experience leading high performing small IT teams (including strong organization management - development, strong motivator, teambuilding)
• Possess a conceptual knowledge of IT and understand all aspects of the project life cycle, including adherence to IT development standards
• Demonstrate effective communication and negotiation skills through articulating concepts and ideas
• Demonstrate an interest in and show evidence of broadening his/her knowledge base beyond current assigned area of responsibility
• Have full knowledge of the legal, medical and regulatory process and requirements, as it relates to digital implementation, specifically in regards to minimizing risk
• Certification in Google Analytics or other Web Analytics platform(Adobe)

In response to your job posting for manager, digital analytics, I am including this letter and my resume for your review.

In the previous role, I was responsible for leadership, coaching and guidance for each individual in the Digital Analytics team on business questions to be addressed.

My experience is an excellent fit for the list of requirements in this job:

• Adobe Audience Manager, site or display targeting
• Experience with tools under Adobe Site Catalyst, Adobe Target, or Marketing Cloud
• Excel, PowerPointAgency experience preferred
• Experience with app analytics across both mobile apps (iOS, Android) and connected device apps (Amazon Fire TV, Apple TV, Chromecast, Roku, Xbox, Smart TV apps)
• An understanding of the Javascript & HTML programming concepts
• Data Management Platform (DMP) implementation experience with services like Oracle (BlueKai), Adobe Target, Adobe Audience Manager
• Strong understanding of A/B and multivariate testing techniques and best practices
• Knowledge of Agile software development process and project management systems (JIRA)

Please consider me for the manager, digital analytics opportunity. I am including my resume that lists my qualifications and experience.

In my previous role, I was responsible for business analysis (requirements definition) to the business to help support the definition of the overall sector based digital analytics roadmaps.

Please consider my qualifications and experience:

• Support multiple demand functions at the same time and will need to balance data requests from Acquisition Marketing, Web Site Optimization, Retail Store Teams, B2B Teams, Merchandising and Retention Marketing
• Understanding of implementation and tagging
• Proficiency with Adobe Reports & Analytics, Analysis Workspace, and ReportBuilder
• Experience with competitive intelligence tools such as comScore, Nielsen, and SimilarWeb
• Self-starter and strategic thinker who takes ownership of projects
• Deep understanding of digital media landscape, particularly business, finance, and technology news
• Expert level understanding of Web Analytics Analysis, defining KPIs, and complex Segmentation
• Experience leading implementation and management of a Web Analytics Platform (Adobe Stack Preferred)