Digital Analytics Cover Letter

In response to your job posting for digital analytics, I am including this letter and my resume for your review.

Previously, I was responsible for implementation strategy as well as specific guidance for the use of Adobe Omniture, Google Analytics and other tools in terms of reporting.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Lead a team of digital analysts, defining an overall web analytics strategy and roadmap, aligned with online channel objectives brand needs
• Partner with internal customers
• Prioritization and management of team activities while proactively identifying areas in which analytics efforts can produce a strong value add
• Work with senior analytics lead(s) within business units to develop and support attribution efforts that fuel cross channel performance measurement, forecasting and scenario optimization
• Provide strategic points of view, on how to grow and improve websites, identifying and quantifying opportunities for improvement
• Force a consistent and structured digital testing approach which strives for rapid iteration and optimization of digital experiences – Work closely with Digital Consultants, Project Managers through the development lifecycle
• Strong communication and stakeholder management skills to educate business partners and brands and ensure alignment across divisions on KPIs for metrics
• Synthesize data from disparate sources to reach conclusions and drive actions

In response to your job posting for digital analytics, I am including this letter and my resume for your review.

In the previous role, I was responsible for day-to-day operational administration of web analytics and tag management tools.

My experience is an excellent fit for the list of requirements in this job:

• Experience of analytics technologies and gaining insights from KPIs
• Highly numerate and experience of presenting statistical information clearly
• Knowledge of query tools and best practices, including deep proficiency with at least one major web analytics platform
• Experience using at least one major data management platform (DMP)
• Familiarity with attribution modeling and software
• Experience of analytical tools preferable Google Analytics
• Understanding of product and service design
• Knowledge of Advanced Excel

In response to your job posting for digital analytics, I am including this letter and my resume for your review.

Previously, I was responsible for consultancy to business Tech units at a high technical level in the design, testing, implementation and maintenance of Adobe Analytics and its integrations.

My experience is an excellent fit for the list of requirements in this job:

• Creating predictive analysis data model
• Extensive experience with Adobe Analytics (Omniture) or similar (Google Analytics)
• Broad understanding of online marketing, including various online media types (display, search, email, social)
• Advanced working knowledge of manipulating data in tools such as Excel and Tableau, using complex functions and macros
• Data Management Platform
• Personalization Platform
• Advanced analytics skillsets are highly preferred
• Bachelors in Stats, Operations Research, Econ, Engineering or related field

In response to your job posting for digital analytics, I am including this letter and my resume for your review.

In my previous role, I was responsible for support on Google Analytics and Google Tag Manager;.

My experience is an excellent fit for the list of requirements in this job:

• Proficiency in campaign measurement across different lines of business and distinct channels
• Proficiency with Excel, PowerPoint and visualization tools, such as tableau
• Measure ROI of marketing campaigns
• Previous experience in digital analytical role in an ecommerce environment
• Track record of building scalable strategies and executing strategies with passion, precision, and excellence
• Experience managing and leading analytical teams and providing data driven insights which fuel actions
• Previous experience with data visualization tools such as Tableau
• Experience of trading impact of CRM projects and activities through suppliers, agency partners and service providers

I would like to submit my application for the digital analytics opening. Please accept this letter and the attached resume.

Previously, I was responsible for in depth analysis and insight, presenting back by appropriate means and making use of new features within the Adobe Analytics product to provide more sophisticated insights in the most efficient way.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Astute commercial acumen
• Entrepreneurial flair and cultural fit
• Comfortable with being ‘vocal’ and ‘challenging opinions!’
• Experience and comfortable with presenting to senior management teams
• Be delivering data driven led change in a corporate organization
• Experience designing and implementing A/B or MVT tests (platform agnostic)
• Experience with web analytics tools (i.e., Site Catalyst, Google Analytics, Core Metrics)
• Experience with Adobe Analytics (Omniture) or IBM Digital Analytics (Coremetrics) preferred