Senior Brand Resume Samples

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MO
M Olson
Manley
Olson
68407 Bernhard Course
Philadelphia
PA
+1 (555) 477 3725
68407 Bernhard Course
Philadelphia
PA
Phone
p +1 (555) 477 3725
Experience Experience
Los Angeles, CA
Senior Brand Partner
Los Angeles, CA
Kerluke, Carroll and MacGyver
Los Angeles, CA
Senior Brand Partner
  • Partner across the organization to develop and maintain overall brand and marketing calendars; Own ongoing planning and status meetings
  • Meet quarterly revenue targets as set by sales management
  • Forecast, track and report sales performance
  • Develop key presentations such as brand health reports and communication to executive leadership team
  • Help shape the development of Foursquare’s monetization strategy as we build and iterate different marketing strategies for brands
  • Sponsor Strategic discussion across the organization and drive brand Key Performance Indicators (KPIs)
  • Self-motivated, independent player with a strong track record of in-the-field sales
Boston, MA
Senior Brand Insights Manager
Boston, MA
Paucek LLC
Boston, MA
Senior Brand Insights Manager
  • Commercialization: Builds and maintains K&I Explorer portal site for Sparkling brand marketing teams to have central access to K&I planning and performance management analyses
  • Training: Develops and implements a core curriculum of common proficiency for brand managers in key K&I platforms used for brand analysis (eg., Bev360, CBL, Nielsen Scantrack and Homescan Panel, Matrix)
  • Leads analytics for the annual brand planning process to support brand team situation assessments and brand strategy development
  • Identifies and provides recommendations to address emerging issues
  • Provides counsel to Sparkling brand VPs and team leads on the development and prioritization of short-term and multi-year growth strategies for select Sparkling brands
  • Leads business analysis in the development of Sparkling brand strategy, and long and short range plans
  • Training: Develops and implements a core curriculum of common proficiency for VEB Brand Managers in key K&I platforms used for category business analysis (eg., Bev360, CBL, SPINS, Nielsen Scantrack and Homescan Panel, Matrix)
present
Chicago, IL
Senior Brand & Spoma Manager
Chicago, IL
Brakus and Sons
present
Chicago, IL
Senior Brand & Spoma Manager
present
  • Develop and execute consistent instore strategy for action sports across LAM
  • Oversee and manage all LAM relevant sell in and tradeshow events together with Sales
  • Execute pan regional marketing plans directly in key markets
  • Manage activation calendar
  • Manage regional assets (servicing, activation, appearances)
  • Develop and implement account specific marketing plans
  • Develop and implement strategy for athlete recruitment, nature program across all regions
Education Education
Bachelor’s Degree in Related Field
Bachelor’s Degree in Related Field
California State University, Los Angeles
Bachelor’s Degree in Related Field
Skills Skills
  • Develop distinctive “on brand, on purpose” creative brand and communications plans; turn vision into action
  • Lead the team across identity and common brand asset function
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally
  • Strong leadership, influencing and team building skills
  • Think strategically and demonstrate leadership by providing direction and advice to BMC leadership on brand, marketing and communications strategies and priorities
  • Coordinate complex organizational, cultural or operational marketing and communications programs
  • Motivate professionals across BMC to realize the BMC vision; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others
  • This role will be based in New York
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15 Senior Brand resume templates

1

Senior Brand Resume Examples & Samples

  • Help identify future zeitgeist trends and how they might impact the apparel market and Levi’s (includes Denizen & Signature)
  • Create monthly Roadmap which details strategy thru execution
  • Research and specifically identify marketplace opportunities via Product, Price, Place, Promotion - for both the Levi’s Men’s and Women’s apparel brands to Win: (example – how to steal share) Provide insightful analysis on an on-going and ad-hoc basis that delivers comprehensive understanding of market dynamics and the competition. Structure financial and strategic context, ensure analysis appropriately influence strategy and business decisions
  • Provide staff support to Merchandising team. Provide complex analysis and modeling in support of needs. Identify risks & opportunities. Structure financial and strategic context within which to make business decisions
  • Assist Merchandising team with the creation of the SBP Process. Provide support to Merchandising team as they lead and orchestrate the strategic planning process
  • Participate in the development of financial framework for analyzing product development and growth opportunities
  • Participate or lead special projects for Merchandising team
  • BA/ BS degree
  • 4 to 6 years experience as a brand analyst or equivalent experience
  • Ability to identify complex problems or opportunities
  • Keen interest in developing strategies for one of the most leading apparel brands
  • Strong interpersonal and relationship building skills conducive to team dynamics
  • Excellent creative and written skills
  • Strong project management skills with flexibility, and demonstrated ability to multitask and prioritize effectively
  • Strong ability to read analytics and exposure to data tools and methodologies
  • Masters degree in related field or MBA
  • Ability to identify complex problems or opportunities and work with senior merchant team to implement creative, data driven solutions
  • Exceptional accounting and analytical expertise/skills
  • Strong communication and influence skills. Ability to communicate at all levels, across multiple functions and drive participation and partnership
  • Computer literacy. Ability to create complex analysis using excel, word, PowerPoint, MS Project, etc
  • Strategic orientation. Ability to function as catalyst and resource for establishing strategic direction
  • Initiative. Ability to anticipate and prepare for specific opportunities or problems that may not be obvious to others. Action oriented ability to create opportunities or avoid future problems
  • Flexibility. Ability to adapt to meet new requirements
  • Due to the strategic, consultative and direct support nature of department and role, this position’s problem solving challenges will be to quickly develop high quality analytics and scenarios in anticipation of issues, prepared to offer solutions/options for consideration
  • This position will be challenged to quickly meet agreed upon measures of success
2

Senior Brand Partner Resume Examples & Samples

  • Prospect and sell Foursquare’s suite of ad products into ad agencies and top tier brands
  • Travel to agencies and clients throughout your territory
  • Forecast, track and report sales performance
  • Meet quarterly revenue targets as set by sales management
  • Consult with customers and agencies on their marketing needs, and help them understand the Foursquare platform
  • Help shape the development of Foursquare’s monetization strategy as we build and iterate different marketing strategies for brands
  • Work closely with members of our world class Account Management and Sales Operations teams to help provide best in-class client services, up-sell and enhance performance for clients
  • 7+ years experience in digital media sales
  • Sales experience in the mobile/location space and/or the programmatic space, either at a DSP or related ad tech company
  • Avid and passionate Foursquare and Swarm users with an interest and desire to compete in our space
  • Strong relationships with NYC-based advertising agencies and direct clients
  • Strategic thinker that can evangelize and sell products that may be new to marketers
  • Proven success meeting/exceeding annual revenue goals between $3mm and $7mm
  • Self-motivated, independent player with a strong track record of in-the-field sales
  • Deep relationships within Entertainment, Automotive, Retail and QSR/Casual Dining categories
  • Excellent communication, presentation, prioritization, and organizational skills, and a strong commitment to detail
  • Extremely professional and positive demeanor
  • Bachelors degree in a related field or equivalent experience
3

Senior Brand Innovation Manager Resume Examples & Samples

  • To develop and define innovation strategies across WEBU to support the sustainable profitable growth and expansion of the Adult Sparkling brand portfolio against key need-states and occasions
  • To identify and deliver an Adult Sparkling innovation chassis (product and pack) across the Adult Sparkling brands portfolio in WEBU including Schweppes, Finley, Nordic Mist and Seagrams
  • To support the Adult Sparkling Marketing Managers in the development of annual brand plans – working with local markets to identify key consumer and market opportunities to develop key innovation initiatives that translate across multiple markets
  • Provide thought leadership to ensure these strategies and plans are as consistent as possible across all geographies and are highly resonant with consumers at a local level. These activity plans will require system alignment for successful implementation in our markets through our operations groups
  • Further, work with European and Global stakeholders in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination
  • Lead cross functional and cross system teams to bring these initiatives to life to drive incremental brand consumption, purchasing and ultimately drive brand love
  • Minimum BA required
  • 5 + years’ experience in management of significant FMCG brands
  • Good people management experience across markets
  • Open minded, eager to understand other culture
  • Language: English and preferably other languages
  • Experience in management of significant FMCG brands and good people management experience across markets
4

Senior Brand Insights Manager Resume Examples & Samples

  • Leads business analysis in the development of VEB portfolio strategy, and long and short range plans
  • Provides counsel to VEB VP and team leads on the development and prioritization of short-term and multi-year growth strategies for the VEB brand portfolio
  • Leads analytics for the annual brand planning process to support brand team situation assessments and brand strategy development
  • Expands consumer-centric analysis for all segment brands
  • Leads disciplined review of K&I analyses and custom research
  • Advances the integration of K&I resources to generate new insights
  • Leads the development and implementation of monthly performance reviews with VEB marketing teams which highlight key actionable insights about consumer and marketplace dynamics
  • Leads integration of consumer, brand, and channel analyses to generate holistic business insights and recommendations
  • Evolves management discussions from ‘information exchange’ to ‘brand stewardship actions&#8217
  • Provides deeper linkage of analytical insights to recommendations for in-market execution
  • Identifies and provides recommendations to address emerging issues
  • Continuously builds the capability of VEB marketing team associates through effective Training and Commercialization
  • Training: Develops and implements a core curriculum of common proficiency for VEB Brand Managers in key K&I platforms used for category business analysis (eg., Bev360, CBL, SPINS, Nielsen Scantrack and Homescan Panel, Matrix)
  • Commercialization: Builds and maintains K&I Explorer portal site for VEB brand marketing teams to have central access to K&I planning and performance management analyses
5

Senior Brand Insights Manager Resume Examples & Samples

  • Leads business analysis in the development of Sparkling brand strategy, and long and short range plans
  • Provides counsel to Sparkling brand VPs and team leads on the development and prioritization of short-term and multi-year growth strategies for select Sparkling brands
  • Leads the development and implementation of monthly performance reviews with Sparkling brand marketing teams which highlight key actionable insights about consumer and marketplace dynamics
  • Continuously builds the capability of Sparkling brand marketing team associates through effective Training and Commercialization
  • Training: Develops and implements a core curriculum of common proficiency for brand managers in key K&I platforms used for brand analysis (eg., Bev360, CBL, Nielsen Scantrack and Homescan Panel, Matrix)
  • Commercialization: Builds and maintains K&I Explorer portal site for Sparkling brand marketing teams to have central access to K&I planning and performance management analyses
6

Converse Senior Brand Desginer Resume Examples & Samples

  • Translate Converse’s global seasonal creative direction to the North America region
  • Partner with and support the North America ACD, the Brand Communications team and external agencies to develop the creative point of view for North America seasonal marketing materials, from internal sell-in tools to consumer-facing assets and guidelines
  • Develop and drive innovative Brand positioning and product storytelling solutions for North America-specific product at Retail
  • Concept and create innovative solutions for 2D and 3D design including photography, graphics, environments, and consumer activations and events
  • Concept, design and direct photo and video shoots for regionally needed product stories including small in-house product-only shoots and bigger on-location shoots with models
  • Develop tools that support the region’s seasonal product initiatives, from internal milestone meetings to launch toolkits, tradeshow guidelines, media and energy events, and execution at retail
  • Utilize exceptional design skills and demonstrate innovation in creating original concepts and designs
  • Communicate and present design concepts and create presentation materials (decks) that effectively communicate your concepts to internal stakeholders or external production companies
  • Stay connected to other Brand Design, Communications, and Marketing counterparts to maintain a working knowledge of the Brand, regional priorities and market presence
  • Be engaged and receptive to a challenging learning environment
  • Bachelor’s degree in Graphic Design and at least seven years of professional design experience. Proven ability (as evidenced by an exceptional creative portfolio) to apply and perform design skills, including drawing/sketching, photography, typography, ideation, spacing, and scale, visual presentation development and layout. Experience directing or concepting video is a plus, but not essential
  • Knowledge of and sensitivity to trends influencing design in general
  • Demonstrated high level of expertise using design software (Adobe Creative Suite)
  • Strong oral and written communications skills, including discussing your work in team meetings and delivering clear, concise, and convincing presentations
  • Ability to work cooperatively with staff, share ideas and develop effective responses
  • Proven ability to work in a rapidly changing, high-growth environment
  • Ability to navigate challenges with grace and flexibility
  • Ability to manage multiple competing work priorities, demands, and changes
  • Ability to develop strong, collaborative working relationships with cross-functional teams and external resources
  • Ability to motivate others, handle ambiguity, and effectively collaborate in decision-making
  • Resourcefulness, reliability, and attention to detail are essential
7

Senior Brand & Innovation Manager Resume Examples & Samples

  • 7 or more years of Marketing experience required
  • Ability to effectively communicate to internal and external stakeholders
  • Experience managing external agencies/ innovation partners
  • Leadership skills and the ability to inspire our internal team and strategic customers
  • Proven experience launching successful product innovation from concept through to launch for an organization
  • General management business mindset with the demonstrated combination of analytical, creative, and project management abilities
  • Strong written and verbal communication and presentation skills
  • Extremely strong ability to multitask and operate in a fast-paced environment
  • Beverage industry experience preferred
  • Ability to work independently as well as in groups
8

Senior Brand Intelligence Manager Resume Examples & Samples

  • Leading and developing the Brand Intelligence Team
  • Delivering analysis and intelligence across the chassis
  • Identifying and defining the key strategic issues and opportunities relevant to brand chassis
  • Managing the Brand Equity Tracking and associated budget (> £4m)
  • Leading the identification and quantification of consumer targets and consumer objectives for annual brand planning
  • Developing clear understanding of the behaviours and motivations of the consumer target for chassis equities
  • Challenging brand activity plans to ensure both consumer needs & commercial requirements are being met
  • Helping to set up the right KPIs for brand activities and evaluating activity performance
  • Working in partnership with the Chassis Teams to develop strategic plans capable of addressing the commercial opportunities and issues identified
  • Developing strong cross functional relationships and fostering integration of knowledge in the Group Marketing community, Divisions and Clusters
  • Sound understanding of analytical/ research techniques and their application in solving business problems
  • Mental ability to analyse complicated information (including continuous data) rapidly, identify risks and opportunities and explain complex issues simply
  • A strong understanding of broad business issues, the trade and competitive environment
  • Gravitas, confidence and leadership skills to challenge and influence at all and frequently senior levels of the business
  • Proven ability to balance analytical best practice and a strong commercial perspective to achieve both high quality and maximum value
  • Excellent interpersonal, social skills & cultural sensitivity
  • Resilient with a “can do” attitude
  • Proven project management skills would be highly desirable, as would experience of working in Marketing and Sales, specifically in an insight / commercial / analytical role
9

Senior Brand Mgr American Whiskey Resume Examples & Samples

  • Minimum 8 years of experience in consumer marketing and undergraduate degree required
  • Direct people management experience required
  • Must have deep knowledge of and appreciation for what it takes to build Reserve brands and, in particular, how to build best in class on-premise brands
  • MBA and/or agency background and/or CPG or Beverage alcohol experience preferred
10

Senior Brand Managment Analyst Resume Examples & Samples

  • Product development, marketing, and licensing,
  • Retail management and digital management,
  • Financial planning, financial analysis, financial accounting, and financial reporting,
  • Capital spending, costing and transactional processes
  • 3 – 6 years accounting, audit or financial planning & analysis experience preferred
  • MSA or MBA with an undergraduate degree in Accounting or Finance preferred
  • Certifications: CPA, CFA, CMA or international equivalent (i.e. HKICPA, ACCA)
  • Strong verbal and written English skills, additional languages a plus
  • Strong project management and analytical skills applied in up-tempo setting
  • Excellent attention to detail, organizational and time management skills
  • Ability to work well independently and in a team, with limited supervision
  • Ability to build relationships and offer compelling ideas/insights to a diverse population of VF associates, including executive/senior management
  • Annual travel of 40-50% (Not limited to, but mostly major cities such as Los Angeles, San Francisco, New York, Hong Kong, Shanghai, Buenos Aires, Brussels, Moscow, Istanbul, Bangalore, Stabio, Santiago and Mexico City)
  • Must be initially located at a hub in Greensboro, NC
  • Rapid absorption of complex subject matter, and delivery of insights
  • Assignments conducted around the world (U.S., Asia, Europe, and Latin America)
11

Senior Brand Mgr Resume Examples & Samples

  • Driving financial growth, productivity and profit along with the day to day management of product development, merchandising, key supplier/vendor relationships and customer experience
  • Creating authentic activewear assortments across factory direct and/or outsourced product development business models considering price, quality, aesthetic, lifestyle and other factors
  • Developing and nurturing strong relationships internally and externally across entire product engine: Design, Tech, Supply Chain, Merchandising, Planning & Marketing
  • 8+ years relevant experience in product management, merchandising, buying at companies with strong brand ID
  • Superior problem-solving and analytical skills
  • Proven ability to develop and achieve seasonal financial and merchandise plans
  • Strong technical aptitude with web-­based tools and intermediate to advanced proficiency of the Microsoft Office Suite
12

Senior Brand Mgr., Men s Product Development Resume Examples & Samples

  • Analyzing inputs from multiple sources to synthesize into clear business driving recommendations for leadership and the team
  • Driving efficiency and focus, identifying gaps and opportunities across all parts of the business from process to product
  • Negotiating from a position of strength to achieve line targets across all inputs such as product costs, accruals, damages, freight, etc
  • Savvy negotiation skills and experience with vendor management
  • Experience driving a business on a digital platform
  • Passion for sport, athletes and those living an active lifestyle
13

Senior Brand Insight Manager Resume Examples & Samples

  • Bachelor / Master degree of Marketing / Business Administration from reputable
  • 5-7 years of experiences in a marketing role (preferably have had experiences in different functions in marketing) within a reputable multinational FMCG company, of which 4 years in a managerial role
  • Familiarity with Strategic and Operational Marketing processes, (i.e. how brands and business is developed and managed on a regular basis)
  • A good understanding of the commercial aspect of the business
  • Should be comfortable in presenting business ideas to senior management. Good at both analytical thinking and communication skill
14

Senior Brand Insight Executive Resume Examples & Samples

  • Educated to degree level and relevant professional qualifications (i.e. CIM, Marketing Society, MRS etc)
  • The ability to make complex concepts and analysis simple to understand and be able to translate data and information into actionable business insight
  • An understanding and experience of end-to-end management of qualitative and quantitative research projects
  • Experience of managing large ongoing quantitative tracking studies (Brand/NPS)
  • Commitment to excellence and customer focus
  • Strong stakeholder management skills; ability to get things done and influencing skills
  • The ability to influence and build trusted relationships with colleagues and third party partners
  • Highly proficient in Excel and PowerPoint with excellent analytical skills and attention to detail
  • A high degree of energy, resilience, proactivity and willingness to drive for results
  • An understanding of defining problems and solving them; ability to deliver projects from end-to-end
  • Confident and effective communication skills (both written and verbal)
15

Senior Brand & Spoma Manager Resume Examples & Samples

  • Lead execution of action sports brand and sports marketing strategy for LAM
  • Create comprehensive pan regional marketing plans across all channels with the aim to maximize brand and product exposure
  • Execute pan regional marketing plans directly in key markets
  • Manage activation calendar
  • Manage activation MWB
  • Liaise closely with market brand teams
  • Oversee and manage all LAM relevant sell in and tradeshow events together with Sales
  • Develop and implement account specific marketing plans
  • Partner with account on development and implementation of plan
  • Develop and execute consistent instore strategy for action sports across LAM
  • Manage and oversee activation with LAM most influential key accounts
  • Serve as support and liaise closely with Key account team to develop account plans for pan regional below the red line accounts
  • Work with markets on implementation of Action sports Retail ID across all key stores
  • Oversee and manage all lam relevant sell in and tradeshow events together with Sales
  • Work with own retail and ecom team on Action sports specific activation
  • Manage regional assets (servicing, activation, appearances)
  • Develop and implement strategy for athlete recruitment, nature program across all regions
  • Oversee and input on seeding and influencer program
  • Build asset portfolio within budget to build brand mind share and market share
  • Support LAM BU CTC Teams with Merchandising
  • Functional: > 3 years marketing/sales environment
  • Industry: Action sports
  • Leadership: > 2 years experience
  • Exposure: Action sports
  • MS Office
  • Languages
  • University degree in business with sales focus / Marketing
  • Marketing manager ideally with experience in LAM
16

Senior Brand Partner Resume Examples & Samples

  • Lead strategic, multi-channel, and cross functional projects related to the BOTW brand; Manage BOTW consistency in store environments (i.e. multi-branded fixtures, innovation and services)
  • Ensure consistent client messaging across bank channels, communications and campaigns as the brand ambassador for rest of organization
  • Partner across the organization to develop and maintain overall brand and marketing calendars; Own ongoing planning and status meetings
  • Sponsor Strategic discussion across the organization and drive brand Key Performance Indicators (KPIs)
  • Monitor consumer trends; Share insights from brand tracker tools to inform marketing campaign planning
  • Develop key presentations such as brand health reports and communication to executive leadership team
  • Minimum 7 years experience in consumer branding, marketing and/or strategy within a retail or financial services industry. In-store merchandising and collateral experience preferred
  • Experience managing complex budgets and marketing plans preferred; Able to operate in budget-driven organizations
  • Demonstrated ability to use MS Office products to include advanced excel and PowerPoint skills
  • Must be an effective communicator, both written and verbal
  • Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
  • Must be a creative self starter with a can-do positive attitude and a roll-up-your sleeves approach
  • Proven ability to lead, build relationships, and work effectively in a highly cross-functional and matrixed organization
17

Senior Brand Insight Executive Resume Examples & Samples

  • Location – Staines TW18, London
  • Salary – Competitive with excellent benefits (Pension, bonus, Flexsa, 25 days annual leave)
  • Opportunity for flexible working
  • Strong stakeholder management skills; ability to get things done and influencing skills and build trusted relationships with colleagues and third party partners
18

TMD Senior Brand & Innovation Manager Resume Examples & Samples

  • Utilize consumer research, insights and category trends in
  • At least 5 to 7 years in the consumer goods/beverages industry
  • Brand or category experience
  • Customer account management experience
  • Experience in developing customer co-marketing plans
  • Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty
19

Senior Brand Mgr-informatics Resume Examples & Samples

  • Implement and drive segment and brand strategies in local and regional markets to optimize sales, margins, market share and penetration, in line with strategic business objectives
  • Implements pricing aligned with global strategy
  • 12+ years of related work and industry experience, with a minimum 10 years of directly related experience
  • 5+ years of related work and industry experience
20

Senior Brand Propositions Manager Resume Examples & Samples

  • Developing stand out customer value propositions for specified Zurich UK general insurance and UK life offerings
  • Formulating powerful product/service messaging strategies for our target customer groups
  • Influencing the business to enhance and develop their propositions to close any gaps
  • Developing clear and compelling customer value propositions in financial services or other industries
  • Using multiple sources to extract key information and formulate powerful product/service messaging strategies for target customer groups
  • Thinking strategically with business impact in mind
  • Identifying and understanding customer needs and actioning key learnings from secondary and primary research sources
  • Audience segmentation and the application of segmentation to core value propositions
  • Ensuring that new and enhanced customer value propositions are anchored to brand attributes
  • Tracking the effectiveness of core value propositions and making recommendations that will create competitive advantage
  • Contributing toward the strategic thought leadership agenda within marketing
  • Driving culture change
  • Presenting confidently to senior stakeholders and articulating written proposals clearly and simply
  • Demonstrating a hunger to challenge the status quo and to influence at all levels in an organization
21

Heat Senior Brand Insights Strategist Resume Examples & Samples

  • Design, administer, moderate and analyze qualitative primary research (e.g. focus groups, ethnographies, etc.)
  • Develop content and lead workshops on audience insight, brand positioning, business opportunities and creative messaging
  • Work closely with broader strategy team to develop trend reports, audience profiles, customer journeys
  • Build team knowledge base by keeping up to date with innovations in research and marketing best practices
  • Learn and aid in the brand strategy and creative development process
  • 4+ years of experience in a consumer insights or marketing research role
  • Experienced in Excel and presentation tools (Keynote or Powerpoint)
  • Ability to travel up to 30%
22

Senior Brand & Campaign Manager Resume Examples & Samples

  • Define the brand & creative strategy, campaigns and initiatives to deliver desired business goals for the Canadian consumer offering
  • Drive the development of the brand/ creative campaign (while working with internal team members and outside agencies) in alignment with the marketing plan for the Canadian market
  • Ensure consistent application of brand guidelines across all marketing programs with a special focus on mass marketing initiatives (Online advertising, Radio, TV etc.)
  • Work closely with the digital agency to build strategy and execution plan for Online Advertising program to drive expected awareness, favorability and purchase intent goals
  • Recommend the appropriate online advertising media mix (High reach, programmatic, paid social and video) to achieve desired business results
  • Set up analytics/ templates to measure online advertising performance (weekly/monthly), campaign delivery and effectiveness (weekly /monthly/ full year)
  • Work with the cross functional team to drive a creative and testing strategy to deliver the optimum impact from the program
  • Create annual scope of work document, lead 360 reviews for creative agency of record and media agency, if required lead the RFP process for agency of record searches
  • Drive implementation of attribution models for Online advertising and business case for additional funding
  • Represent Canada at the annual planning process with Global brand team identifying Canadian market priorities, perform detailed SWOT analysis, and recommend actions
  • Drive brand and market research to gain insights for defining brand positioning & creative strategy, summarize and share with cross functional teams as required
  • Passion for Brand Communications and Digital Marketing
  • This is an individual contributor role
  • 10+ years of experience in Brand, Creative and Online Advertising to drive conversion of “eyeballs” / traffic to customers
  • Expertise in writing brand & communication plans, creative/ media briefs, research recommendations and post-analyses
  • Experience working with digital tools like Double Click, Adobe Omniture, Atlas, SEM Rush etc
  • Experience in managing digital tracking/ tagging – optimize campaigns using tags, implementation of tags on sites and landing pages
  • Results-oriented and process driven, with high expectations of self and team
  • Strong analytical and problem solving skills with clear examples of using data actively for target setting, measurement, ROI analysis and recommendation
  • Influences effectively and builds strong relationships to deliver outstanding results end-to-end with limited resource
  • Demonstrates ability and self-motivation to excel within an environment of change, start-up mentality and a drive for continuous improvement
  • A high energy and passionate business driver/ A+ Operator
  • Ability to inspire co-workers and cross functional team members to achieve results and success. Guide and mentor junior team members to do the best work of their lives in their area of responsibility
  • An entrepreneurial mindset and a roll-up-the-sleeves work ethic - must be comfortable with ambiguity and rapid rates of change
23

Senior Brand Partner Resume Examples & Samples

  • Elevate conversation around value of location intelligence and educate media planners to CMOs on Foursquare preeminent location-based capabilities
  • Consult with brands and their agencies on marketing challenges and needs
  • Work closely with members of our world class Account Management and Sales Operations teams to help provide best in-class client services and ensure performance for clients
  • 7+ years experience in digital media
  • Strong relationships with West Coast based advertising agencies and direct clients
  • Sales experience in the mobile/location space and/or the programmatic space, either at a DSP, network or related ad tech company
  • Deep relationships within Retail and CPG categories
  • Strategic thinker who can evangelize and sell products that may be new to marketers
  • Excellent communication, presentation, prioritization and organizational skills, and a strong commitment to detail
24

Senior Brand Engineer Resume Examples & Samples

  • Architect, develop, and implement large-scale, full stack applications for enterprise-level brands (e.g. build a warehouse integration, integrate new search functionality into sites, or implement a transactional email system)
  • Interface directly with all client stakeholders (analysts up to C-level), by providing proactive and accurate communication
  • Develop and roll-out process improvements and tooling on both the technical and client-management side
  • Mentor junior and mid-level developers, coaching them to tackle more and more complex challenges and play a key role in increasing the team’s efficiency
  • Work with senior leadership to provide key insights / trends on development needs
25

Senior Brand Growth Manager Resume Examples & Samples

  • Developing relationships and planning collaboratively with the Head Quarter Brand Teams, Head Quarter Customer Marketing, Category Management, Shopper Marketing, Shopper Insights, Supply Chain, Sales Finance, Sales Planning, and Sales Teams
  • Leading the annual customer business planning process with the cross functional team
  • Developing fact-based analysis to support volume/financial decisions to be included in the customer business plan
  • Allocating the time and attention to better understand the Profit &Loss drivers and looking for those opportunities to improve our Operating Profit
  • Being the primary point of contact for the PWR process
  • Assisting in developing and strengthening Kellogg partnerships with the customer through better performance analytics and proposing key opportunities
  • Consumer Packaged Goods (CPG) experience
  • Must have demonstrated ability to handle multiple project assignments in a timely manner
  • Excellent presentation, communication, time management and organizational skills
26

Senior Brand Mgr, Private Brands Resume Examples & Samples

  • Create business plans for new opportunities and develop and execute project plans for the launch of new features
  • Collaborate with departments across organization to improve tools and productivity
  • Bachelor’s degree required, MBA preferred
  • Proven track record of taking ownership and driving business performance in the Fashion industry
  • Experience working with a team of seasoned buyers and/or merchants representing multiple categories
  • Must be able to demonstrate ability to successfully build the right product assortments, having experience in a leading fashion vertical or national branded retailer
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Senior Brand Leader, Director Resume Examples & Samples

  • Work with BMC global leadership to create brand, marketing and communications strategies that align with the Americas priorities to achieve business results
  • Galvanize / coach/ shape creative excellence across all BMC teams and stakeholder groups
  • Manage relationships with key stakeholders across the BMC organization and within the business
  • Develop and execute the plan with a focus on delivering results and business outcomes that build brand, expand relationships and ultimately drive revenue with clients and prospects
  • Take budgetary and financial management responsibility for the Americas BMC campaigns
  • Be a future-proofer for the business; looking for opportunities within innovation which fit within the campaign and business ambitions
  • Develop distinctive “on brand, on purpose” creative brand and communications plans; turn vision into action
  • Lead the team across identity and common brand asset function
  • Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors and geographies globally
  • Strong leadership, influencing and team building skills
  • Think strategically and demonstrate leadership by providing direction and advice to BMC leadership on brand, marketing and communications strategies and priorities
  • Coordinate complex organizational, cultural or operational marketing and communications programs
  • Strong track record of creative excellence on global campaigns - creative and campaign leadership experience at senior level in a blue chip (B2B2C) environment on a global scale
  • Ideally agency and client side experience of advantage – strategic, creative and delivery skills essential. EY does not have huge external agencies to rely on, in many ways the Brand leader operates as an agency with EY directly initiating, solving creative ideas
  • Deep experience deploying complex media campaigns across traditional and digital channels
  • International languages an advantage
  • Proven ability to manage complex processes and solve operational issues with clarity and sensitivity
  • Experience in leading a diverse geographically spread team
  • High degree of influencing and networking skills
  • Outstanding communication abilities, which are required to connect the dots across the organization
  • Proven ability to influence and build collaborative relationships in BMC and beyond – engaging at C-suite level
  • Exceptional people management abilities
  • Experience managing complex global programs
28

Senior Brand Manger Resume Examples & Samples

  • Lead in the development of the consumer and b2b brand vision, purpose, positioning, goals and strategies
  • Translate the brand strategy into brand plans and an annual marketing calendar
  • Provide day-to-day line management for Trade Marketing Manager, including setting objectives, responsibilities and performance standards
  • Build strong partner relationships with the internal commercial teams
  • Coordinate the creation and development of communication materials
  • Manage external agencies responsible for creative development, media buying and market research
  • Champion the brand internally, ensuring all aspects of the product and marketing align and are consistent with the ethos, guidelines and goals of the brand
  • Monitor brand health versus business goals - awareness, consideration, market share, etc. and the competition
  • Measure, analyse and report performance of marketing campaigns
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Senior Brand Operations Manager Resume Examples & Samples

  • Lead and coach a team of Brand Operations Managers to create a winning rolling 18 month commercial plan. The commercial plan will clearly identify the volume, trade investment, NR and TC impact of each of the 4P’s, Pricing, Promotions, Place and Product
  • Lead and coach a team of Brand Operations Managers to deliver, evaluate and course correct in year brand performance vs plan, market and competitors
  • Lead and coach a team of Brand Operations Managers to govern the promotional planning process, constantly seeking to drive efficiency and effectiveness
  • Own the planning of the annual price increase to achieve targets set in the commercial strategy
  • Own the planning and read across process to set up annual Trade Terms renegotiations with key customers to reflect the commercial plan
  • Build strong, honest and effective working relationship with all key teams upstream and downstream within the commercial process
30

Senior Brand Inspector Resume Examples & Samples

  • Coordinate and oversee the annual brand renewal process and final renewal notices for brands held in suspense
  • Assist Agriculture Program Supervisor I and Special Investigator
  • Respond to requests for information from the general public, livestock industries and other governmental agencies, i.e., livestock strays, locate owners
  • Work closely with the accounting unit in headquarters for inspection fee accountability and reconciliation
  • Review and apply the appropriate laws, regulations, and policies of the Department and of various local, State, and Federal government agencies in all aspects of assigned duties and responsibilities
  • Inspect cattle for identifying marks and brands for the prevention of theft and verify ownership
  • Takes enforcement action, which includes writing Notices of Violation upon detection of a violation
  • Train Brand Inspectors relating to brand application, design and ownership of brands, and the electronic database known as the Brand Mobile Application
  • Act as the Bureau’s Point of Contact (POC) for all IT equipment and service requests