Relationship Marketing Manager Resume Samples
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Relationship Marketing Manager Resume Samples
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BS
B Schroeder
Brandon
Schroeder
35287 Luisa Ports
Boston
MA
+1 (555) 211 2918
35287 Luisa Ports
Boston
MA
Phone
p
+1 (555) 211 2918
Experience
Experience
Dallas, TX
Relationship Marketing Manager
Dallas, TX
Kirlin, Streich and Simonis
Dallas, TX
Relationship Marketing Manager
- Reporting on marketing campaigns and the impact on marketing return on investment
- Support the EMEA Relationship Marketing lead to set strategic direction and annual activity planning
- Develop and execute programmatic marketing programs to support marketing campaigns across the geography
- Work effectively throughout the marketing organization, maintaining agency relationships and liaison with key stakeholders throughout the BlackRock business
- Plan and manage Relationship Marketing projects through a complex series of steps including consultations with multiple stakeholders
- Help create training material for product marketing and state adoption wins
- Support the EMEA Relationship Marketing lead in planning and team management and development
Detroit, MI
Relationship Marketing Manager Cards
Detroit, MI
Rolfson-Gulgowski
Detroit, MI
Relationship Marketing Manager Cards
- Develop campaign management reporting systems to provide results, data and insights for marketing programme improvement and ongoing planning
- Supplier management, from creative development through to final production outputs
- Development and execution of integrated customer communications campaigns and projects – focused on BTL activity including direct mail and digital channels
- Work in accordance with all GE policies and procedures, demonstrating high ethical standards consistent with the GE Spirit & Letter
- Develop strong relationships with key internal stakeholders to gain buy-in and approval of marketing activities
- Supporting the development of a Marketing Plan and calendar of activity for Cards (Gem Visa and CreditLine)
- Provide timely budget forecasts and managing campaign costs and timelines effectively
present
Dallas, TX
Global Relationship Marketing Manager
Dallas, TX
Bechtelar, Hyatt and Zieme
present
Dallas, TX
Global Relationship Marketing Manager
present
- Report to the Relationship Marketing Director for Disney Destinations in Orlando
- Serve as the discipline expert in a variety of regular forums including plan development sessions, strategy meetings, and other relevant interactions
- Manage promotional programs with internal and external partners from ideation to completion including (but not limited to)
- Ensure tactics are on strategy and within financial scope designed to deliver upon the identified goals of both Disney Parks and partner
- Lead the partner and Disney collaborative teams through the development and execution of promotional tactics
- Develop integrated partnership co-marketing programs to support the Disney Parks product portfolio inclusive of Walt Disney World, Disneyland, Disney Cruise Line, Adventures by Disney, Disney Vacation Club, and Aulani Disney Resort and Spa
- Envision and drive Social and Digital extensions intended to grow reach and engagement beyond the core broadcast activations
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Rowan University
Bachelor’s Degree in Marketing
Skills
Skills
- Strong attention to detail
- Excellent communication skills (written and verbal)
- A self-starter who is good at assessing new growth opportunities
- Previous experience particularly in Healthcare and/or Consumer Packaged Goods
- Strong analytical, project management, and process skills
- Great interpersonal skills
- Highly organized
- Experience managing agencies, especially in the relationship or database marketing sector
- Experience partnering with internal business intelligence, IT and brand marketing organizations
- MBA
13 Relationship Marketing Manager resume templates
Read our complete resume writing guides
1
Relationship Marketing Manager Resume Examples & Samples
- Facilitate Relationship Marketing activity for BlackRock EMEA. This involves the end to end delivery of data-driven or Direct Marketing communication programs to clients & prospects
- Work effectively throughout the marketing organization, maintaining agency relationships and liaison with key stakeholders throughout the BlackRock business
- Gain a broad understanding of the BlackRock products, marketing strategies and distribution channels
- Ensure that all compliance responsibilities are met
- Support the EMEA Relationship Marketing lead to set strategic direction and annual activity planning
- Plan and manage Relationship Marketing projects through a complex series of steps including consultations with multiple stakeholders
- Continue to manage the agency effectively to deliver innovative, on-brand direct marketing campaigns
- Support the EMEA Relationship Marketing lead in planning and team management and development
- Maintain a firm grasp of BlackRock products, sales strategies and overall business goals
- Interact with stakeholders within the business, agency partners and compliance to manage projects from beginning-to-end
- Ensure quality control including production values, data integrity and adherence to compliance requirements on every project
- Have a solid grasp on the data selected for each project and fully understand how that data is being used to support communication objectives
- Understand results for all projects and take ownership for facilitating and distributing this information to the business. Also use the results in forward planning
- Expert in Relationship Marketing which includes creative development, data-driven marketing and production management
- Proven track record in delivering innovative, creative direct marketing campaigns
- Strategic Relationship Marketing/Direct Marketing experience, mail and electronic communications essential
- Project management skills, including an ability to move projects forward under challenging circumstances
- European languages preferred.(not essential)
- A self-starter who can identify and manage their key priorities and own workload and also support the EMEA Relationship Marketing lead in team management
- Previous people management skills preferred (not essential)
- Work well in team environment – adaptable, reliable with ‘can do attitude’
- Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans on a regular basis
2
Relationship Marketing Manager Resume Examples & Samples
- 8+ years of related Marketing experience; 5+ years in Relationship Marketing / Direct Marketing or Database Marketing
- Previous experience particularly in Healthcare and/or Consumer Packaged Goods
- Familiarity with marketing in regulated industries
- Experience partnering with internal business intelligence, IT and brand marketing organizations
- Experience managing agencies, especially in the relationship or database marketing sector
3
Relationship Marketing Manager Specialized Solutions Group Resume Examples & Samples
- Create, manage, and execute yearly strategic, comprehensive, integrated marketing campaigns in collaboration with product marketing managers to meet defined business objectives
- Work with Content Marketing, Creative team, and Digital Ops to execute against national and regional campaigns (e-mail campaigns, webinars, brochures, flyers, social media activities, microsites, and direct mail)
- Help create training material for product marketing and state adoption wins
- Manage marketing budget
- Bachelor's Degree in Business or Marketing required
- 5-7 years successful experience in Relationship Marketing or related Marketing functions
- Strong ability to work cross-functionally and cross-regionally and liaise at all levels of the organization required
- Attention to detail, deadlines and impeccable organization skills required
- A self-starter who is good at assessing new growth opportunities
- Experience working with sales teams and sales leadership
- Required travel up to 30%
4
Relationship Marketing Manager Resume Examples & Samples
- Develop the go-to integrated market strategy and message to drive lead generation and customer loyalty
- Assess challenges and potential opportunities in specific customer segments and quickly create solutions to address those challenges and opportunities
- Lead event campaigns for Salesforce.com relative to demand generation that are qualified
- Assist in executing marketing plans for state adoption teams as needed
- Track, measure, analyze and refine program activities and effectiveness. Use marketing automation to set up behavior driven business rules and campaigns
- Identify new and innovative approaches/emerging technologies, take risks that support lead generation and identified business objectives
- Experience in a fast-growing environment with significant knowledge of integrated marketing campaigns, digital marketing, sales training, and event management required
- Strong presentation and marketing collateral development skills required
- Proven track record of successful program implementation and management
- Outstanding oral and written communication to internal and external audiences
- Strong analytical, project management, and process skills
- Required travel up to 10%
- Experience with Education industry preferred
5
Relationship Marketing Manager Cards Resume Examples & Samples
- Supporting the development of a Marketing Plan and calendar of activity for Cards (Gem Visa and CreditLine)
- Development and execution of integrated customer communications campaigns and projects – focused on BTL activity including direct mail and digital channels
- Optimising Lifecycle Marketing triggers to drive incremental volume through onboarding, utilization and retention triggers and treatments
- Develop campaign management reporting systems to provide results, data and insights for marketing programme improvement and ongoing planning
- Delivering customer and market segmentation and competitor research
- Develop relationships with Merchant Partners as required and the execution of retail campaign strategies
- Provide timely budget forecasts and managing campaign costs and timelines effectively
- Escalate any Compliance, Legislative or Regulatory issues and/or concerns through the appropriate channels
- Work in accordance with all GE policies and procedures, demonstrating high ethical standards consistent with the GE Spirit & Letter
- Ensure you adhere to all the Environment, Health & Safety (EHS) policies, procedures and responsibilities as detailed in the EHS Manual on the EHS Links site
- High level of exposure to the financial services industry dynamics including regulatory environment, compliance and credit risk
- Solid marketing experience and understanding
- Strong digital marketing experience and best practice, including direct marketing
- Basic knowledge of Operations, Risk, Compliance, Sales
- Critical Thinking — using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do
- Judgment and Decision Making — considering the relative costs and benefits of potential actions to choose the most appropriate one
6
Global Relationship Marketing Manager Resume Examples & Samples
- Partnering with key internal stakeholders including Brand Strategy, CMR, Public Relations, Social/Digital Marketing, Corporate Alliance and Operations teams to insure that promotional activity is meeting the strategic objectives for the organization and within operational guidelines
- Cultivate and maintain external promotional opportunities with alliance, broadcast and media partners as well as internal synergy partners that align with the Disney Cruise Line brand as well as other New Vacation LOBs (Lines of Business)
- Manage promotional programs with internal and external partners from ideation to completion including (but not limited to)
- Minimum 5 years experience in a marketing role
- Expertise in Partnership Marketing
- Proven track record of project management and innovation
- Bi-lingual with a proficiency in Portuguese and/or Spanish
- 2-5 years Disney experience
- Bachelor’s degree in Marketing, Communications, Business or equivalent work experience
7
Relationship Marketing Manager Resume Examples & Samples
- Bachelor’s degree in Marketing, Web, Communications or related discipline
- 8+ years of relevant postgraduate experience; pharmaceutical experience preferred
- Demonstrated understanding of the digital landscape, including expertise in digital marketing/development tools
- Exposure to software applications such as Sitecore, Adobe Web Suite and Photoshop
- Passion for optimizing the customer experience by helping businesses utilize digital platforms to engage their target audiences
8
Global Relationship Marketing Manager Resume Examples & Samples
- Develop integrated partnership co-marketing programs to support the Disney Parks product portfolio inclusive of Walt Disney World, Disneyland, Disney Cruise Line, Adventures by Disney, Disney Vacation Club, and Aulani Disney Resort and Spa
- Pursue, identify, lead and oversee development and execution of opportunities with broadcast and cable television media groups that will strategically align with business objectives
- Lead the initial program negotiation and development supporting Disney Parks within the Domestic US and consultation on global opportunities as required
- Lead the partner and Disney collaborative teams through the development and execution of promotional tactics
- Ensure tactics are on strategy and within financial scope designed to deliver upon the identified goals of both Disney Parks and partner
- Envision and drive Social and Digital extensions intended to grow reach and engagement beyond the core broadcast activations
- Develop and maintain internal relationships throughout the organization to maximize collaborative project teams, leverage resources, assess results and benchmark best practices
- Serve as the discipline expert in a variety of regular forums including plan development sessions, strategy meetings, and other relevant interactions
- Facilitate idea generation and brainstorm sessions to continue to innovatively grow and enhance the Relationship Marketing contributions to the overall marketing plans
- Report to the Relationship Marketing Director for Disney Destinations in Orlando
- Bachelor’s Degree and minimum of 5+ years professional experience (8 years preferred) within Marketing, Communications, Advertising, Television Production or equivalent
- Proven experience and strong understanding of all forms of traditional and non-traditional media with emphasis on Broadcast, Digital and Social media
- Proven experience within television and video production
- Ability to travel approximately 20-25% of time
- Bi-Lingual (English/Spanish) with strong understanding of the Domestic Hispanic Consumer
- Demonstrated…
- Bachelor’s Degree and minimum of 5+ years professional experience within Marketing, Communications, Advertising, Television Production or equivalentere to enter text
9
Senior Relationship Marketing Manager Resume Examples & Samples
- 9+ years of Patient Marketing, CRM, Marketing, Account Management, and/or other related role; 5+ years of Pharmaceutical related experience either internally or agency experience
- Bachelor's Degree in Marketing, Communications or a health-related field
- Media management experience and competency
- Familiar with relationship marketing operational logistics including relational database structures and database management applications
- Master's Degree in a related field
10
Senior Relationship Marketing Manager Resume Examples & Samples
- Define renewal and cancel/save customer communication strategy to drive Office 365 B2B subscription renewal, save at point of cancelation, and win-back. Partner closely with other lifecycle campaign managers for a holistic lifecycle strategy starting at acquisition
- Define proactive retention strategy to target B2B customers with low/no usage who are at risk for not renewing. Leverage data models and customer insights to identify ways to segment and target customers to drive usage
- Build out communications and programs across multiple channels including email, web and dynamic in-product messaging. Test into new channels, which could include SMS, tele or other. Determine best communication channel across customer types to drive impact and ensure positive customer experience
- Define ideal customer experience in close partnership with stakeholders in engineering and customer support to influence roadmaps and ensure consistency across the communications, product experience, and support experience
- Embrace agile marketing principles to define experiments, prioritize, and partner closely with cross-functional team to execute and report out on results
- Regularly communicate plans and results and set expectations with senior management, global field leads and other stakeholders with confidence and clarity
- Passion for delivering an exceptional customer experience
- Hands-on experience in customer contact management and marketing through multiple channels: email, direct mail, phone and web channels for 7+ years, preferably with business customers
- Ability to partner with creative agencies and develop compelling messaging and creative
- Strong strategic thinking complemented with a bias for action. A successful candidate needs to be able to develop a strategy and execution plan that drives impact
- Ability to deal with ambiguity and create frameworks and plans to solve unstructured problems
- Excellent verbal, written and presentational skills with a focus on tangible, measurable recommendations
11
Senior Relationship Marketing Manager Resume Examples & Samples
- Develop upsell strategy across commercial business, managing the communications and partnering with the analytics team to build out models that partners and field can leverage. Build out communications and experiments, partnering with analytics team to develop trigger-based upsell model. Determine most impactful way for relationship marketing to impact upsell to E5, which is a highly strategic focus for the company
- Manage trial communications to drive usage and conversion, partnering across pre-sales nurture team to fully integrate the experiences. Expand from email into dynamic in-product messaging, partnering across engineering. Manage $30M annual trial budget and on point for strategic recommendations for trial, partnering closely across finance and marketing stakeholders
- Identify opportunities to integrate the data and communications between pre-sales and post- sales, including leveraging data to further customer relationships, and identifying opportunities for cross-sell, upsell, and expansion. Manage tests and rollouts of the identified communication scenarios. Partner across business groups to expand use cases and provide cross-Microsoft leadership of an integrated pre and post-sales relationship marketing experience. This is a highly strategic and new area where the person in this role will be able to have a significant impact shaping the integration of the pre and post sales experiences
- Create strategy and plan to engage customers across lifecycle to develop relationships, educate on new value, and increase customer sentiment of Office 365. Communicate the new value delivered monthly to the service in an engaging way so that customers see the value in paying for an ongoing subscription. Continue to grow the impact of monthly eNewsletter and expand to reach end users. Identify way to measure customer sentiment as a measure for engagement, tying into Fans work and PSAT
- Develop commercial strategy to grow Office 365 fans for SMB via RM communications and content. Define strategy and program to enable customers to be Office 365 advocates, partnering across teams to build and integrate an advocacy mechanism. Develop strategy and measurement to tie small business advocacy with incremental sales
- Strong strategic thinking complemented with a bias for action resulting in strategy and plan development and executing for impact
- Ability to lead broad v-teams, and collaborate and influence groups across the organization including senior leaders, marketing, field teams, and engineering
- Digital marketing experience for 7+ years, preferably with business customers
- Experience partnering with creative agencies and develop compelling messaging and creative
- Passion for delivering an exceptional customer experience with proven ability to understand customer needs and incorporate into experience
12
Relationship Marketing Manager, OMS & EMS Resume Examples & Samples
- Define the lifecycle strategy to drive OMS and EMS trials, onboarding, usage, upsell, save at point of cancelation, and win-back. Partner closely with campaign managers for a holistic lifecycle strategy starting at acquisition
- Define proactive retention strategy to target OMS and EMS customers with low/no consumption who are at risk for churn. Leverage data models and customer insights to identify ways to segment and target customers to drive usage
- Build out communications and programs across multiple channels including email, web and dynamic in-product messaging. Test into new channels, which could include tele, paid media, SMS, or other. Determine best communication channel across customer types to drive impact and ensure positive customer experience
- Create compelling creative and messaging to engage customers and drive usage for at-risk customers with low usage, and to drive renewal and re-activation, working with creative agencies, internal and external
13
Relationship Marketing Manager Resume Examples & Samples
- Define the lifecycle strategy to drive engagement, onboarding, usage, upsell, save at point of cancelation, and win-back. Partner closely with campaign managers for a holistic lifecycle strategy starting at acquisition
- Define proactive retention strategy to target customers with low/no usage who are at risk for churn. Leverage data models and customer insights to identify ways to segment and target customers to drive usage
- Regularly communicate plans and results and set expectations with management, global field leads and other stakeholders with confidence and clarity
- Set success criteria, measure impact, and evolve the strategy in order to impact customer retention and satisfaction
14
Relationship Marketing Manager Resume Examples & Samples
- Create, operationalize client segmentation strategies to optimize the experience of Mercer contacts with the geography; execute segment-specific programmatic marketing programs
- Under marketing leader, develop strategic plans and create marketing programs to nurture leads using Marketo campaigns and other: provide timely campaign and lead tracking reports and recommendations
- Develop and execute programmatic marketing programs to support marketing campaigns across the geography
- Reporting on marketing campaigns and the impact on marketing return on investment
- Manage and optimize client engagement tracks to ensure flow of leads through the pipeline to sales
- Create client engagement tracks to nurture leads thru pipeline
- Manage lead assignment process thru to assignment to sales
- Work with global marketing leader and business to ensure timely delivery of leads within the sales pipeline
- Optimize marketing performance by deriving insights from campaign data and recommending actionable improvements Report on program effectiveness and pipeline health of leads within the database. Manage the quality and hygiene of contacts in the database
- Undergraduate/first-level degree (e.g., Bachelor’s degree) required, MBA a plus
- 5-7 years of B2B marketing experience, ideally in consulting services
- Significant experience with planning and executing programmatic marketing campaigns that have driven sales pipeline growth
- In-depth knowledge database management and segmentation strategies required for targeted marketing programs
- Knowledge and experience using marketing automation software such as Marketo, Eloqua or HubSpot
- Experience working on B2B and B2C nurturing campaigns
- Strong familiarity with web-based marketing, SEO and content optimization
- Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across cross-functional areas
- An in-depth understanding of how marketing automation initiatives drive leads and impact sales
- Proficiency with Microsoft programs including Word, Excel, PPT, SharePoint, Visio, Excel (Pivot Tables), etc
- Excellent interpersonal skills, high energy and, strong interest in working within a fast-paced environment
- Self-starter with the ability to effectively manage multiple complex projects and see them through from inception to completion
- Strong strategic, analytical, project management and communication (oral and written) skills
- Exceptional written and verbal communication skills, with strong attention to detail
- Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams
- Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
15
BB Relationship Marketing Manager Resume Examples & Samples
- Rich experience in area of relationship marketing, especially target B2B audiences, 10 plus years experience in pertinent area is required. Know well on way and tools for relationship marketing, e.g. Eloqua, etc. Has strong sense on digital marketing, database marketing and knowledge on media for membership recruitment, etc
- Deep insights on B2B target audiences...horizontally and in different vertical industries
- Strong background on marketing campaign/program ideation. Well understand how to communicate and be standing-out in cluttered marketing environment
- Strong project/program management skill. Assume responsibilities, dependable, can handle multiple technical, product, or program tasks of significant complexity
- Strong communication skill, internally & externally. Frequent communication with Intel headquarter counterparts
- Strong agency management skill
- Commitment & discipline
16
Consumer Relationship Marketing Manager Infant Nutrition Resume Examples & Samples
- Working closely with agency partners and Global marketing teams to deliver the CRM program throughout the year
- Lead the annual strategy of the Nestlé Baby CRM program to meet the Consumer Engagement overall strategy and the consumers' need. Ensure Nestlé Infant Nutrition achieves a best in class relationship with the target consumer
- Work closely with the Consumer Engagement Manager to bring their vision to life through the CRM program
- Lead the improvement of the CRM program and drive efficiency aiming to modernize the Nestlé Baby Program connection with members allowing for a 2-way dialogue and deepening the relationship with members
- Develop new Consumer Driven Value Propositions leveraging the CRM data (Test & Learn Marketing Pilots) while identifying best quality and leading edge partners to improve acquisition and conversion
- Use insightful data from consumer research, campaign intelligence, and external benchmarks/research to select and refine Consumer Value Proposition and deliver a high quality and effective communication using both Direct Mails and E-cadence
- Develop & refine test campaigns to understand consumer behavior and improve brand share profitability
- Deliver end to end Loyalty Marketing. The role will develop strategy for Offer Development, Rewards integration, and Loyalty Partner integration, and deliver them through CRM enabled marketing
- A university degree in Business administration, Marketing and/or Digital marketing required
- Minimum of 7 years’ experience in relational/transactional marketing activities and CRM experience in a similar position
- Ability to translate brand strategy into digital marketing plans and articulate the vision in an approachable manner for non-technologists
- Highly knowledgeable of best-in-class CRM technologies and processes
- A deep understanding of database marketing and strong experience executing CRM strategy and implementation using segmentation and other consumer analytics
- Have solid experience executing customer communications and needs to be comfortable with different communication channels including: web, direct mail, email, and social media
- Experience with SEO and SEM is an asset
- Ability to multi-task and thrive in a fast paced environment
- Strong project management skills, PMP is an asset
- Excellent communication skills combined with strong teamwork and collaboration skills
- Ability to manage multiple agency partners and stakeholders including Global Marketing and IT
- Self-starter with the ability to think “out of the box” in an effort to secure incremental business opportunities
- Computer literacy: MS Word, Excel, PowerPoint, Project e-mail and other MS applications
17
Relationship Marketing Manager Resume Examples & Samples
- Develop the go-to integrated market strategy and message to drive demand generation and customer loyalty
- Identify new and innovative approaches/emerging technologies, take risks that support demand generation and identified business objectives
- Develop the MHE Elementary portfolio’s brand presence, including strong national context for program awareness, learning science, and customer retention and advocacy
- Develop the go-to integrated market strategy and messaging to drive lead generation and customer loyalty across PK-5 and up through PK-8 and PK-12 as needed
- Shape and help Create, manage, and execute, test and adapt yearly strategic, comprehensive, integrated marketing campaigns in collaboration with product marketing colleagues managers to meet defined business objectives
- Work with Regional Marketing, Content Marketing, Creative team, and Digital Ops to execute against national and regional campaigns in all media and channels
- Assess challenges and potential opportunities in specific customer segments and quickly create solutions to address those challenges and opportunities, particularly for long term acquisition, retention, and advocacy
- Lead event campaigns for Salesforce.com relative to demand generation that are strategic and qualified
- Track, measure, analyze and refine program activities and effectiveness. Use marketing automation to set up behavior driven business rules and campaigns. Identify new and innovative approaches/emerging technologies, and take risks that support demand generation and identified business objectives
- Experience with Marketo and Salesforce.com preferred
18
Customer Relationship Marketing Manager Resume Examples & Samples
- Work with the channel marketing teams and businesses to understand their target customers, overall objectives and challenges
- Undertake analysis of campaign performance to guide recommendations on future activity
- Support the campaign managers in the development of targeting strategies and data selections
- Implement a robust test and learn approach, building on previous results and data insights to enhance the performance of marketing activities
- Constantly consider how campaigns, customer journeys and contact strategies can be improved and challenge campaign managers to consider their audience requirements for activity
- Understand and apply the segmentation and modelling tools available to target customer groups
- Build a deep understanding of available data points in order to support the development of trigger-based or programmatic activity
- Work with the analytics team to challenge and review the segmentation and predictive modelling techniques applied in order to drive out the most effective methods for targeting activity
- Assist with the implementation of marketing automation tools and the continual enhancement of this capability
- Highly numerate with strong analytical skills
- Experience working with marketing automation tools and Salesforce CRM system
- Ability to communicate findings effectively to non-data literate stakeholders
- An energetic and high impact individual who is comfortable operating at pace in a collegiate but demanding and results-oriented environment
- A natural self-starter with the appetite for the considerable workload, intensity and challenges presented by Fidelity’s growth and the developing businesses
- A team player, who will be able to work within the overall culture and fit with its entrepreneurial but collaborative style
19
Senior Relationship Marketing Manager Resume Examples & Samples
- Define renewal and cancel/save customer communication strategy to drive Office 365 consumer subscription renewal, save at point of cancelation, and win-back. Partner closely with other lifecycle campaign managers for a holistic lifecycle strategy starting at acquisition
- Define retention offer strategy including before and after point of renewal. Offer strategy not exclusive to monetary offers. Leverage best practices from the industry and test and learn to determine optimal offers to drive renewal
- Build out communications and programs across multiple channels including email, web and dynamic in-product messaging. Test into new channels, which could include SMS, paid media, web surfaces, tele or other. Determine best communication channel across customer types to drive impact and ensure positive customer experience
- Evolve strategy and plans in partnership with business stakeholders in marketing, finance and channel teams such as Microsoft Store, taking into account subscriber trends and business needs
- Retention experience, in a subscription business for 2 or more years
- Hands-on experience in direct to customer marketing across more than one channel, which could include: email, direct mail, phone or web for 5 or more years
- Strong strategic thinking complemented with a bias for action. A successful candidate needs to be able to develop a strategy and execution plan that drives impact for a top Microsoft priority, O365 consumer renewals
- Exceptional ability to collaborate and influence groups across Microsoft including senior leaders in marketing, segments, engineering, customer service and operations
- Ability to deliver innovation for relationship management or customer experience with potential significant business impact
- Ability to deal with ambiguity and create frameworks and plans to solve large, complex problems
- Excellent verbal, written and communications skills with a focus on tangible, measurable recommendations, delivered with executive presence
- Solid understanding of analytics, including segmentation and modeling. Comfortable building business cases and manipulating data in Excel
- Highly accountable, driven to succeed in a fast-paced environment, experience working in global roles
20
Customer Relationship Marketing Manager Resume Examples & Samples
- Bachelor’s degree required; marketing, business or mathematics focus preferred
- 5 years of experience in developing cross channel marketing strategies and campaigns; catalog or retail experience and/or experience in relational database queries a plus
- Detail oriented, has an analytical mindset; has strong problem solving and project management skill; is eager to learn and has a "can-do" attitude
- Has ability to think strategically, and can effectively translate data into actionable insights
- Excellent in Microsoft Excel (advanced skills with Pivot Tables, VLookup / HLookup, Named Ranges, etc...)
- Proficient with Microsoft Word, PowerPoint and Google platform
- Excellent communication (written and verbal), presentation and interpersonal skills
- Good reading, written and verbal language skills (English)
