Relationship Marketing Manager Job Description

Relationship Marketing Manager Job Description

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Relationship marketing manager provides markets with an integrated, global DTC Omni channel CRM marketing calendar, ‘off-the-shelf’ Global CRM marketing programs and campaigns, toolkits, processes, guidelines & templates.

Relationship Marketing Manager Duties & Responsibilities

To write an effective relationship marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included relationship marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Ensure that campaigns adhere to privacy policies and regulatory requirements for HIPPA compliance
Provide consumer insight / analytical support by leveraging global customer database to understand multi-channel purchase behavior for both consumer and professional customer segments
Responsible for extending CRM programs to global markets
Proactively serve as a “trusted business partner” and the primary point of contact from GIS for business leaders of assigned area
Supervise multiple GIS managers, business analysts, team leaders and assigned contract resources
Develop new Relationship Marketing campaigns, refine existing campaigns, analyze results, and appropriately scale Relationship Marketing programs
Manage outside partners, such as email platform providers and agencies, on day-to-day campaign design and implementation
Develop Relationship Marketing measurement plans & KPIs, in partnership with Business Intelligence, to ensure all activities are tied to measureable results and incorporated into decision-making to improve effectiveness of Relationship Marketing investments
Utilize the most effective tactics to engage customers through Relationship Marketing to realize marketing objectives and targets
Partner with other marketing experts within the functions to ensure that end-to-end Relationship Marketing campaigns meet business goals and maximize ROI

Relationship Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Relationship Marketing Manager

List any licenses or certifications required by the position: PMP, BRM, PBA, PMI, IIBA

Education for Relationship Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the relationship marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Business/Administration, MBA, Advertising, Education, Computer Science, Finance, Management

Skills for Relationship Marketing Manager

Desired skills for relationship marketing manager include:

Digital marketing
Enterprise marketing and sales processes
Event management
Integrated marketing campaigns
SQL
Sales training
Best-in-class CRM technologies and processes
CRM/Lead management systems
Compliance
Data Modelling

Desired experience for relationship marketing manager includes:

Institutional targeting and shareholder analysis through application of proprietary models
The collation of investor feedback on key issues and views on a stock
Organisation of non-deal roadshows, conferences and sector trips
Stay lean to go fast
Lead the strategy, execution and measurement of customer-centric marketing programs to increase customer value and the overall efficacy of our marketing channels
Become our customer expert, utilizing Business Insight resources and marketing technology platforms to drive meaningful insights about our customer segments

Relationship Marketing Manager Examples

1

Relationship Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of relationship marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for relationship marketing manager
  • Partner with Business Insights to manage the ongoing optimization of our Customer Success Dashboard to measure key customer value metrics, and diagnose health of our marketing file
  • Manage monthly customer satisfaction surveys and synthesize results into actionable insights
  • Formulate recommendations for new programs utilizing Core Metrics (web analytics), Business Insights, industry whitepapers, to help quantify untapped business opportunities
  • Effectively manage marketing technology vendors to maximize value of platform and services
  • Maintain a deep knowledge and curiosity of the CRM/Retention marketing landscape and become a champion for ongoing growth and innovation in how we engage with our customers
  • Collaborate with management team on optimization of digital investment
  • Conduct measurement and analysis on the effectiveness of existing and new online marketing programs
  • Support management team on development of annual business goals of digital investment strategies
  • Identify trends and analyze marketing programs, catalog mailings, external prospecting, customer behavior, and purchase patterns
  • Manage various brand initiatives -- new store openings, New Mover program, College Marketing, customer acquisition efforts, catalog format versioning
Qualifications for relationship marketing manager
  • Solid understanding of analytics, including segmentation and modeling
  • 4+ years Direct Marketing experience, online marketing experience a plus
  • Define the lifecycle strategy to drive Azure trials, onboarding, consumption, upsell, save at point of cancelation, and win-back
  • Define proactive retention strategy to target Azure customers with low/no consumption who are at risk for churn
  • Build out communications and programs across multiple channels including email, web and dynamic in-product messaging
  • Define the lifecycle strategy to drive OMS and EMS trials, onboarding, usage, upsell, save at point of cancelation, and win-back
2

Relationship Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of relationship marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for relationship marketing manager
  • Drive innovation and creativity to expand service conquest, increase digital marketing and integration of after sales objects across the entire ownership experience
  • Define the lifecycle strategy to drive engagement, onboarding, usage, upsell, save at point of cancelation, and win-back
  • Define the lifecycle strategy to drive Dynamics trials, onboarding, usage, upsell, save at point of cancelation, and win-back
  • Define proactive retention strategy to target Dynamics customers with low/no usage who are at risk for churn
  • Identifying the appropriate individuals to include in communications and decision-making, and then following through until all tasks are completed to an appropriate degree of quality and completeness
  • Manage, develop, refine and lead the harvesting of Contact Database for potential prospects within the industry
  • Develop and activate lead generation / campaign programs defining best practices, standards, and processes to drive successful conversion
  • Develop and track marketing qualified leads to product/service sale and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel for the organisation
  • Working with the Campaign Marketing Manager you will responsible for integrated campaign implementation by executing an integrated mix of email, digital, lead nurturing and content marketing campaigns to support the top end of funnel optimisation
  • Responsible for nurturing leads, segmenting target audiences and support the sales team with lead flow processes and content
Qualifications for relationship marketing manager
  • Some technical familiarity with the developer and IT professional audiences and/or software development preferred
  • BS or BA degree required, preferably in marketing or similar
  • BA or BS degree required, preferably in marketing or similar
  • Flexibility to adapt to changing business requirements, and ability to power through ambiguity
  • Experience with leading/managing third party vendors in the area of database marketing and consumer relationship marketing
  • Significant experience in direct marketing initiatives including consumer segmentation analysis, P&L management and execution of metric based marketing programs including email, online media, direct mail
3

Relationship Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a relationship marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for relationship marketing manager
  • Manage the production of solus emails from the initial briefs to editorial, targeting and data selection, helping to deploy them to prospects and customers and reporting back to stakeholders
  • Liaise with cross functional teams to highlight areas of improvement in the email process and apply fixes/efficiencies wherever possible• The right or ability to obtain the right to work in the UK
  • A degree level education or equivalent relevant marketing qualifications
  • Proven success in an insight driven online/contact marketing role
  • Extensive of CRM/loyalty techniques
  • A solid understanding of email deliverability optimisation
  • Knowledge of email metrics and analytics esp
  • Excellent verbal and written communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues at all levels
  • Ability to work quickly to tight deadlines to a high quality standard
  • Ability to effectively prioritise workload, set up systems to organise and manage administrative work
Qualifications for relationship marketing manager
  • Good exposure in China market is a must
  • With PWMA qualification will be preferred
  • Solid credit with strong banking knowledge, with minimum 7 years of private banking experience
  • Well-versed in the Banking Reforms / Regulatory Changes in the market
  • Extremely conscious of the high Sensitivity and Confidentiality requirement of the market
  • Must be registered RI (Regulated Activities
4

Relationship Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a relationship marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for relationship marketing manager
  • Commercially awareness
  • Self-motivation and confidence
  • Team player strengths
  • Willingness to success in a commercially complex global organisation
  • As the manager of relationship marketing ownership experience, the role will lead the strategy, development and execution of all customer communication and content which encompasses but is not limited to
  • Develop, implement and sustain the strategy for the customer communication journey initiatives in partnership with cross functional stakeholders that require visibility and integration with the customer communication touch points
  • Work with multiple agencies developing the overarching plan including creative, cadence, digital deployment, direct mail, POS, brand partnerships and content - all while establishing KPI’s that drive customer engagement and loyalty
  • Develop short and long term roadmap for strategy and implementation for the customer communication journey
  • Translate business objectives and strategy to help define vision and work with key cross-functional teams to ensure customer centric objectives are met
  • Benchmark best-in-class loyalty programs to understand loyalty benefits that are motivating to Audi customers
Qualifications for relationship marketing manager
  • Degree Holder or equivalent, preferably in Marketing, Finance or other Business disciplines
  • CFP, CFA or equivalent qualifications will be an advantage
  • 7 or more years of experience in Financial Services, Payment Cards, or Vendor Management roles
  • Ethical and moral standards of integrity
  • Ability to solve problems and drive to resolution
  • Strategy - Looks beyond daily activities to see trends in team performance/issues and addresses these trends with appropriate actions
5

Relationship Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a relationship marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for relationship marketing manager
  • Ensure overall programs and executions deliver on objectives/strategies and accurately reflect Audi brand tone, feel and corporate identity guidelines
  • Relentlessly review metrics and drive decisions based on the data
  • Lead the appropriate evaluation, review, negotiation, engagement and management of key agency/vendor relationships
  • Represent legal interests to insure adherence to Legal’s production and copy requirements
  • Lead the after sales consumer marketing strategy which drives parts sales, accessory sales, service loyalty and profitability
  • Lead the development of service marketing initiatives to increase dealership service traffic, increase parts sales, increase accessory sales with a focus on profitability – including the creation of national, regional and dealer promotional campaigns
  • Responsible for leveraging current and future technology to provide enhanced marketing for Audi’s after sales business unit at the national and dealer level
  • Lead the interface with After Sales business unit to present strategic marketing plan, innovations for driving service traffic, parts and accessory sales
  • Lead the team of marketing specialists dedicated to after sales marketing to ensure operational excellence, team motivation and innovative thinking
  • Work across departments to ensure the inclusion of after sales marketing for consumer awareness and consideration, including but not limited to
Qualifications for relationship marketing manager
  • Effective at driving projects forward amongst a rapidly changing business
  • Thrives on cross-group collaboration
  • Experience/comfortable working with engineering
  • Solid direct marketing, relationship marketing, usage, retention and/or loyalty program management experience
  • Experience in a subscription service business
  • Strong analytical thinking, ability to create test and learn plans, measure results, and identify incremental opportunities

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