Programmatic Analyst Resume Samples

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DF
D Franecki
Devonte
Franecki
812 Armstrong Ridges
New York
NY
+1 (555) 779 3701
812 Armstrong Ridges
New York
NY
Phone
p +1 (555) 779 3701
Experience Experience
New York, NY
Programmatic Analyst
New York, NY
Schmeler, Pfeffer and Stamm
New York, NY
Programmatic Analyst
  • Develop dashboards that provide the company with insights into programmatic performance
  • Pro-actively monitor advertiser activity for performance and delivery; developing strategies to increase performance and monetization
  • Provide analysis to maximize revenue across all supply platforms (display, mobile, video) for One DSP, and across exchange (1st party vs 3rd party)
  • Maintaining regular reporting across multiple supply side platforms, producing analysis and providing recommendations on yield optimizations
  • Conduct A/B testing of pricing strategies, and report results from tests designed to improve yield
  • Assist in the optimization of programmatic deals/PMPs
  • Work closely with revenue analytics team to ensure revenue is accurately tracked in programmatic
Detroit, MI
Analyst, Programmatic
Detroit, MI
Watsica and Sons
Detroit, MI
Analyst, Programmatic
  • Work with the digital analytics team to accurately model Programmatic’s role in cross-media campaigns
  • Participate on weekly calls with buyers and clients to present findings and discuss campaign performance
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Create and regularly update client-facing dashboards both in Excel and in web-based reporting tools
  • Generate and manage monthly bill/pay and spend reporting
present
Boston, MA
Senior Analyst, Programmatic
Boston, MA
Oberbrunner, Huel and Kunde
present
Boston, MA
Senior Analyst, Programmatic
present
  • Execute, manage, and optimize programmatic media campaigns and programs for agency clients while meeting or surpassing client performance expectations
  • Assist in the development of client-facing campaign performance reports
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Lead and assist in coaching, managing, and educating Campaign Specialists, helping to support campaigns
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Education Education
Bachelor’s Degree in Either Business
Bachelor’s Degree in Either Business
Washington State University
Bachelor’s Degree in Either Business
Skills Skills
  • Highly proficient in Microsoft Excel and database tools (SQL), including the ability to analyze, summarize and manipulate large volumes of data
  • Able to think and act both strategically (big picture) and tactically (details)
  • Ability to organize and manage detail work campaign performance
  • Strong analytical skills and the ability to make data-driven recommendations
  • Expertise in Microsoft Excel and Microsoft PowerPoint and specifically, the ability to create charts and graphs based on data analysis
  • Two to four years of professional experience in pricing, yield/revenue management, or sales analytics
  • Proficiency in Microsoft Office solutions
  • Strong written and verbal communication skills
  • Advanced/expert knowledge of Excel
  • Solid understanding of statistics and data analysis techniques (eg, A/B testing, correlation) and how
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13 Programmatic Analyst resume templates

1

Programmatic Analyst Resume Examples & Samples

  • Generate comprehensive, in-depth analytics and reporting to inform the business’s monetization practices
  • Continuously monitor exchange and demand pricing to maximize return
  • Provide deep and meaningful understanding of internal business trends, and optimize yield through pricing strategy adjustments
  • Prepare, analyze, and conduct a monthly business review of all price/volume metrics
  • Highly proficient in Microsoft Excel and database tools (SQL), including the ability to analyze, summarize and manipulate large volumes of data
  • Proven track record of working in a collaborative team environment
  • Thrive in a fast paced (and fun) environment, while managing priorities to meet deadlines
  • Two to four years of professional experience in pricing, yield/revenue management, or sales analytics
  • Experience with programmatic buying and real time bidding
2

Analyst, Ad Ops, Programmatic Resume Examples & Samples

  • Manage day-to-day operations of programmatic sales business at Condé Nast
  • Setup of private marketplace deals (deal IDs) via Condé Nast’s supply-side platforms
  • Execute updates to price floors and targeting for Condé Nast’s RTB exchange marketplace
  • Support ad operations team in trafficking and execution of audience extension campaigns
  • Maintenance of integrations between programmatic platforms/sales, order management, and ad serving systems
  • Coordinate with revenue and inventory management teams on reporting initiatives
  • Recommended 1-2 years of experience in digital ad operations, previous programmatic experience preferred
  • Expert-level understanding of DFP ad serving
  • Experience with Google AdX, Rubicon, or other publisher-side programmatic platforms
  • Ability to balance workloads from multiple stakeholders including sales, ad operations, and revenue operations teams within Condé Nast digital organization
  • Proficiency with analysis utilizing excel (understanding and reporting ad performance/delivery)
  • Best in class customer services in handling constantly shifting priorities to maximize operational effectiveness of ad revenues and tight deadlines
  • Passion for digital marketplace
  • Hungry to perform with persistence to deliver: project management and organizational multi-tasking
  • Always solving problem: strong aptitude to find solutions; forecast and anticipate outcomes
  • Connect & resolve: excellent communication skills with ability to understand needs and translate into action
  • “Speed to Genius”: a bias towards action
3

Analyst, Programmatic Yield Resume Examples & Samples

  • Surface trends in inventory, delivery and sell-thru and use that to coordinate with the sales team on ad opportunities and with operations on optimizations
  • Monitor and report on deal ID performance for delivery and revenue
  • Track revenue, sell through, and CPM metrics across platforms and properties as part of weekly reporting pack to senior management
  • Coordinate with sales planning team to build campaigns and recommend rates
  • Analyze pricing across direct and indirect sales channels to identify trends and recommend rate card and inventory optimizations
  • 1-3 years professional experience, focus on Programmatic required
  • BS in Finance, Statistics, Operations (or other related field)
  • Prior familiarity with Order Management systems, DFP, Rubicon and Google AdX
  • Excellent analytical and critical thinking abilities
  • Proficiency in Microsoft Excel is a must
4

Programmatic Analyst Resume Examples & Samples

  • Help manage price floors and rules within various programmatic platforms
  • Conduct A/B testing of pricing strategies, and report results from tests designed to improve yield
  • Monitor performance of various programmatic partners and suggest changes to set-ups as necessary
  • Work closely with revenue analytics team to ensure revenue is accurately tracked in programmatic
  • 2+ years of related experience in media analytics and/or yield management
  • Solid understanding of statistics and data analysis techniques (eg, A/B testing, correlation) and how
5

Analyst, Programmatic Ad Ops Resume Examples & Samples

  • Support brand and corporate sales teams in setup and execution of programmatic campaigns
  • Oversee operations and delivery of automated guaranteed campaigns, including pre-, mid- and post-flight
  • Experience with Google AdX, Rubicon, Index, or other publisher-side programmatic platforms
  • Familiarity with buy-side programmatic tools (DSPs)
  • Customer support mindset (collaborate with internal and external teams to deliver on ad sales)
  • Utilizes data in making decisions: analytical skills on multiple data points and precise attention to detail
6

Analyst, Programmatic Yield Resume Examples & Samples

  • Generate comprehensive, in-depth analytics and reporting, highlighting meaningful business trends that inform the business’s monetization practices across display, mobile and video
  • Evaluate the configuration and performance of the programmatic ad stack and optimize yield through pricing strategy adjustments
  • Providing analysis and direction for setting pricing for PMP, Open Exchange & Automated Guaranteed deals
  • Optimize pricing based on current and forecasted supply & demand based on partner & end point
  • Drive insights on buyer dynamics across all programmatic trading platforms
  • Maintain reporting to support revenue, inventory & ad performance
  • Working directly with ad technologies such as SSP’s, DMPs, DSPs, Ad Exchanges, Ad Servers preferred
  • B.A. or B.S. in a quantitative or technical field (e.g., math, engineering, statistics, finance, computer science)
  • Possess quantitative skills with a creative problem-solving mindset, ability to think analytically, innovatively, and creatively
  • Strong analytical skills and ability to recognize trends thru analyzing data and providing recommendations on optimizations
  • Familiarity with ad serving, platform and campaign management is desired, & knowledge of DMP, DSP and SSP platform architecture as well as behavioral targeting, a plus
7

Programmatic Analyst Resume Examples & Samples

  • Prepare presentation materials in partnership with sales leadership, marketing leadership & designers to develop sales collateral (PowerPoint, Prezi, infographics, press releases, videos, etc.) for TWC advertiser clients and agencies
  • Work closely with revenue analytics team to ensure revenue is accurately tracked in programmatic database
  • Develop dashboards that provide the company with insights into programmatic performance
  • Help monitor and maintain ad quality across our portfolio of partners
  • Assist in the optimization of programmatic deals/PMPs
  • Previous publisher experience a plus, especially previous work within DFP
  • Experience working with AdX, Rubicon, OpenX, Aol, Taboola a strong plus
8

Programmatic Analyst Resume Examples & Samples

  • Manage day-to-day flow of programmatic inventory-includes evaluating block lists, organizing and launching marketplace deals
  • Pro-actively monitor advertiser activity for performance and delivery; developing strategies to increase performance and monetization
  • Present reports/analyses (in person or electronically) that contain valuable, actionable insight to a wide range of team members, from entry-level to senior executives
  • Monitor marketplace trends with a goal of identifying new opportunities for revenue growth, present findings to internal stakeholders and recommend appropriate action
  • Develop market intelligence on new product opportunities and potential offerings
  • Work closely with internal stakeholders across multiple Cox Media Group entities to implement and support key strategic initiatives
9

Programmatic Analyst Resume Examples & Samples

  • Maintaining regular reporting across multiple supply side platforms, producing analysis and providing recommendations on yield optimizations
  • Analyze overall site monetization across multiple revenue channels
  • Managing the creation of first party custom audiences within WebMD’s data management platform
  • Managing the creation and maintenance of private marketplace deals within WebMDs supply side platforms
  • Overseeing monthly billing and revenue recognition processes for private marketplace deals and 3rd party data usage
  • Managing the review and approval of automated guaranteed campaigns
  • Partnering with product marketing and adops teams to maintain accurate pricing of audience products across platforms
  • Identifying and resolving campaign/delivery issues for audience targeted campaigns
  • Bachelor’s degree in Marketing, Business, Communications or Technology/Engineering, or a minimum of 5 years experience in digital media/marketing
  • 1+ years’ work experience required in digital/traditional media
  • Previous experience working with supply side platforms (ie PubMatic and rubicon), Ad servers (ie DFP and Sizmek), and data management platforms
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Comfortable working in a deadline-driven environment
  • Ability to work cross-functionally with numerous internal teams
  • Skilled at project tracking and execution
  • Excellent organization and documentation skills (MS Word, Excel, and PowerPoint)
  • Strong ability to be responsible, accountable and result-driven
10

Senior Analyst, Programmatic Resume Examples & Samples

  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Strong analytical thinking and mathematical skills
  • 2+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
  • 1+ years with increasing levels of responsibility within an agency or media company
  • 1+ years of people management experience, managing 2+ reports in an account management/client services team is a plus
11

Senior Analyst, Programmatic Resume Examples & Samples

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
  • Develop, grow, and maintain relationships with programmatic customers through exceptional client service
  • Formulate proposals for new client opportunities
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Work with media partners to ensure accurate platform implementation
12

Analyst, Programmatic Resume Examples & Samples

  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Traffic campaign tags into ad exchange environments
  • Fluency in Excel and familiarity with data analysis concepts
  • Willingness to learn programamtic advertising and become a subject matter expert for the company
  • Basic SQL, VBA or Python experience
  • Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations
  • 1+ year in a professional business environment preferred, recent
  • Grads and entry level applicants welcome
  • Undergraduate degree in either Business, Mathematics, Economics or Computer Science
  • Excel fluency is required. SQL, VBA or Python are a huge plus, Or Willing to learn!
13

Senior Analyst, Programmatic Resume Examples & Samples

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
  • Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
  • Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Ability to organize and manage detail work campaign performance
14

Analyst, Programmatic Resume Examples & Samples

  • Manage and analyze data from multiple sources into actionable insights for the programmatic buying team
  • Create and regularly update client-facing dashboards both in Excel and in web-based reporting tools
  • Learn the ins and outs of the programmatic advertising market and help to formulate strategies for campaign launch and optimization
  • Participate on weekly calls with buyers and clients to present findings and discuss campaign performance
  • Work with the digital analytics team to accurately model Programmatic’s role in cross-media campaigns
  • 1+ year in a professional business environment preferred, recent grads and entry level applicants welcome
  • Undergraduate degree in either Business, Economics, or Computer Science
  • Excel fluency is required. SQL, VBA or Python are a huge plus. Or willing to learn!
  • Proven ability to effectively manage multiple projects at once while keeping key stakeholders happy
  • 1+ year in a professional business environment preferred. Recent grads and entry level applicants welcome. 
15

Analyst, Programmatic Resume Examples & Samples

  • Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
  • Demonstrate diligence, attention to detail, and adherence to agency best practices
  • Maintain and organize campaign-specific materials
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaigns into technology platforms
  • Generate and manage monthly bill/pay and spend reporting
  • Relevant professional or internship experience, preferably in bid management, campaign management, or digital operations preferred, but not required
  • Understanding of traditional and interactive media planning elements preferred, but not required
  • Ability to organize and manage detail work
  • Prior experience working on pharma clients preferred, but not required
16

Analyst, Programmatic Resume Examples & Samples

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Sr. Analyst
  • Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
  • Provide monthly auditing reports to agency partners & actualize bill/pay systems when applicable
  • Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Four-year college degree, 1-3 years work experience preferred
  • Relevant professional or internship experience, preferably in bid management, campaign management, or digital operations
17

Programmatic Analyst Resume Examples & Samples

  • Focus on revenue growth, operational efficiencies & scaled analysis
  • Leverage data to provide product release validations
  • Provide analysis to maximize revenue across all supply platforms (display, mobile, video) for One DSP, and across exchange (1st party vs 3rd party)
  • Provide data support to Exchange Strategists and external clients
  • Work with demand analyst team to align demand opportunities against available supply
  • Present data and findings internally to showcase areas of success and opportunity for the SSP
  • Discover and resolve issues on demand and supply side before they become client facing
  • Communicate with external clients to problem solve, strategize and troubleshoot
  • Detective - query and mine through raw data to discover opportunities, uncover issues and identify poor performers
  • Doctor - identify action items, prescribe and implement changes that optimize toward internal and external goals (revenue, CPM and/or win rate)
  • Storyteller - share and present the data to the right people at the right time, internally and externally
  • Resourceful, able to self-educate, not afraid to ask questions
  • Able to think and act both strategically (big picture) and tactically (details)
  • Comfortable working in a team as well as independently
  • Adaptable and open to change
18

Senior Programmatic Analyst Resume Examples & Samples

  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Troubleshoot issues on all pre-production and live campaigns
  • Oversee campaign QA process
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Lead and assist in coaching, managing, and educating Campaign Specialists, helping to support campaigns
  • Attend client meetings, as needed
  • Four-year college degree
  • Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Understanding of traditional and interactive media planning elements
  • Strong desire to contribute to a team
19

Programmatic Analyst Resume Examples & Samples

  • 1+ years’ experience with data mining and presenting analysis
  • 1+ years working directly with ad technologies such as SSP’s, DMPs, DSPs, Ad Exchanges, Ad Servers
  • 1+ years' experience in ad operations experience
  • Experience with yield optimization software (especially Yieldex) a plus
  • High degree of creativity, self-motivation, and drive
  • Strong analytical skills and the ability to make data-driven recommendations
  • Expertise in Microsoft Excel and Microsoft PowerPoint and specifically, the ability to create charts and graphs based on data analysis
  • Must be highly organized with excellent follow-through
  • Must demonstrate the ability to communicate the big picture and drill down to supporting details
20

Programmatic Display Analyst Resume Examples & Samples

  • Evangelize the value of digital and how it drives the overall business
  • Build and maintain rigorous testing and channel management roadmaps
  • Provide internal education and develop POVs
  • Build effective relationships with all vendors and internal partners
  • Maintain high levels of up-to-date knowledge of best practices and strategies in digital media (betas, ad network updates, innovation opportunities, etc.) and demonstrate innate curiosity and aptitude that proactively demonstrate thought leadership and new ideas/recommendations
  • 2 - 4 Years
  • Customer-service oriented
  • Strong Interpersonal and client consultation skills
  • Problem solving & troubleshooting capabilities
  • Execution Skills
  • Ability to work effectively in a team environment
  • Ability to drive projects and manage project teams
  • In depth analytical skills
  • Superior organizational abilities
  • Expertise in managing paid social and programmatic display campaigns preferred
  • Expertise in building media plans and analyzing KPI's
21

Programmatic Analyst Resume Examples & Samples

  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
  • Proficiency in Microsoft Office solutions
22

Analyst, Programmatic Analytics Resume Examples & Samples

  • 40% - Analyze information to bring forward insights and recommend optimizations to improve long-term results
  • 30% - Support the design and implementation of live market tests to measure incrementality and/or lift. Utilize test results in forecasting effect of future media investments
  • 10% - Support development of KPIs and reporting methodologies / forecasts to advance brand goals
  • 10% - Support development of reports and dashboards to clarify results at scale
  • 10% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers
  • Strong analytical skills, including the ability to analyze raw data, draw conclusions and make recommendations based on forecasted outcomes
  • Coursework in statistics and experience with economics or finance data
  • Working knowledge of digital display media, especially programmatic
  • Expertise in Microsoft Excel and some knowledge of Powerpoint
  • Time-management and collaborative team skills
  • Some knowledge of statistics software, R and/or SAS
  • Excellent verbal and written communication skills, with ability to convey technical findings in layman’s terms
  • 1 year relevant work experience