Marketing Research Analyst Resume Samples

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LK
L Koelpin
Laverne
Koelpin
714 Tracey Brook
Dallas
TX
+1 (555) 228 2452
714 Tracey Brook
Dallas
TX
Phone
p +1 (555) 228 2452
Experience Experience
12/2016 present
Phoenix, AZ
Senior Marketing Research Analyst
Phoenix, AZ
Senior Marketing Research Analyst
12/2016 present
Phoenix, AZ
Senior Marketing Research Analyst
12/2016 present
  • Works with management to define opportunities and support business decisions by providing primary and secondary research support
  • Conduct competitive analysis for Sports and Hispanic verticals to assist in new program developments
  • Provide insights on the markets by tracking developments and metrics
  • Presents data and findings for management decision making, may make recommendations based on findings
  • Works directly with cross-functional teams, external clients and media agencies to create research presentations and summaries
  • Works directly with cross-functional teams and department leadership to create research presentations and summaries
  • Integrate SAP BW data extracts with industry databases to provide product and customer analyses
01/2010 11/2016
Dallas, TX
Digital Marketing Research Analyst
Dallas, TX
Digital Marketing Research Analyst
01/2010 11/2016
Dallas, TX
Digital Marketing Research Analyst
01/2010 11/2016
  • Collaborating in a high performance research team
  • Identifying and driving initiatives to create efficiencies in the research process
  • Identifying and executing opportunities for process improvement
  • Managing and growing relationships with the key stakeholders
  • Identifying and managing risk
  • Display a fast learning curve
  • BA or BS in Marketing, Economics, Computer Science, or a related field
12/2004 12/2009
Detroit, MI
Marketing Research Analyst
Detroit, MI
Marketing Research Analyst
12/2004 12/2009
Detroit, MI
Marketing Research Analyst
12/2004 12/2009
  • Lead data collection, reporting and analysis on smaller social campaigns. Work closely with Airbnb agency partners and social listening tools to help streamline accurate reporting on Airbnb follower growth, social conversation, and social sentiment. Help develop airbnb’s point of view on which metrics matter the most when quantifying the impact of social marketing
  • Work with and become proficient in Nielsen Galaxy/Explorer and all Nielson applications including Npower and the application's associated products and offerings
  • Assisting with the creation and implementation of a Program Management Center of Excellence
  • Support primary, secondary and syndicated market research seeking ways to obtain more value from existing studies and identifying opportunities for additional analyses that can provide deeper insight into WWE fans and prospects
  • Insights activities include, but are not limited to, qualitative VOC and focus groups, observational and ethnographic field work, concept testing, competitive analysis, pricing, industry and market sizing and messaging optimization
  • Communicate and advise on implications of research findings for program development, marketing/communications strategy, and overall brand and strategic direction
  • Participate in selection of research methodology, development of research instruments, survey administration, focus group facilitation, project coordination/management, and quantitative/qualitative analysis of research data
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
The Ohio State University
Bachelor’s Degree in Business
Skills Skills
  • Ability to build long-term relationships and high quality deliverables
  • Solid knowledge of institutional and retail investment decision-making process, with a strong appreciation for what resonates with different audiences
  • Strong interpersonal skills; ability to work as part of a team
  • Excel-specific skills, including IRR analysis, “IF” formula modeling, Pivot Tables, and Sensitivity Tables
  • Passionate with great problem solving skills; ability to learn on your own and work in an ambiguous environment
  • Strong PC skills: proficiency with Excel and other MS Office software
  • Design reports and analytic applications in a presentable and actionable format that customers can leverage for clear insights.​
  • Attention to detail to ensure data accuracy and quality
  • Strong project management skills, ability to multi-task, and meet firm deadlines
  • Strong proficiency in SAS with SAS tool and automation with using SAS Enterprise Guide, BASE/SAS and SAS/SQL
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1

Marketing Research Analyst Resume Examples & Samples

  • Support primary, secondary and syndicated market research seeking ways to obtain more value from existing studies and identifying opportunities for additional analyses that can provide deeper insight into WWE fans and prospects
  • Use web-based software to, design and execute ad hoc surveys
  • Perform correlation, regression, factor, cluster analysis or other statistical analysis as needed
  • Work closely with the Analytics Group to incorporate fan behavior wherever possible into market research results to create a deeper understanding of the WWE fan segments
  • Provide secondary support on Nielsen ratings reports and Ad Hoc requests
  • Work with and become proficient in Nielsen Galaxy/Explorer and all Nielson applications including Npower and the application's associated products and offerings
  • Assist with departmental budgeting process
  • Stay up-to-date on WWE programs, products, Talent, and business developments
  • Other assignments/projects as directed
  • Adept at performing sophisticated statistical analysis, including regression, cluster analyses, multidimensional scaling, and discriminant analysis
  • Highly knowledgeable of SPSS, Microsoft Excel, and Microsoft PowerPoint
  • Excellent analytical skills to choose appropriate statistical methods, organize data and material to draw appropriate conclusions to make recommendations for solutions
  • Ability to see/tell a story and create actionable recommendations
  • Previous experience using Nielsen media applications/products a plus
  • Proactive, self-starter with a can-do attitude
  • Excellent organizational and verbal & written communications skills
  • Able to prioritize well and multitask in a dynamic, fast-paced environment while at the same time, paying close attention to detail
  • Able to work both collaboratively and independently as needed
  • Enthusiastic learner with strong intellectual curiosity
2

Technical Computing Marketing Research Analyst Resume Examples & Samples

  • 3~5 years' experience with conducting market research using 3rd party research products or internet
  • Proven ability to analyze various data points into conclusions
  • Excellent Power Point and Excel skills
  • Familiarity with software and hardware market terminology
  • Project/process management experience
  • Persistence and resourcefulness
  • Commitment to timely delivery with fast turnaround times
  • Ability to capture and incorporate feedback/changes to evolving work product
3

Senior Marketing Research Analyst Resume Examples & Samples

  • Understands and applies various statistical concepts, research data, standards, and practices, and is the team lead for Nielsen research and training. Communicates digitally-focused measurement tactics and traditional TV measurement including set-top-box derived TV viewing data with a thorough understanding of how these measurement tactics can be combined
  • Has keen interest in understanding how consumers value, find, watch and interact with video content
  • Contribute to the development and evaluation of new ad measurement and ad targeting products and assist with the creation of KPIs and standardized reporting for these new products and solutions
  • Ability to generate marketing insights and creative data visualization from data analytics
  • Reviews types and sources of purchased market research data and recommends purchases to marketing management
  • Coordinates and participates in the generation of regular and special market research or trend reports to management
  • Makes recommendations based on analysis and findings
4

Marketing Research Analyst Resume Examples & Samples

  • Responsibility for deep analyses of data from various research sources, interpretation and implementation of results of research into business onto tactical and operational levels
  • Accountable for deep analyses of research results in terms of key outputs for internal clients preparation and for supplementary data for research outputs preparation tracking and delivery (from other research and internal databases)
  • Particularly responsible for research projects organized to collect/measure market benchmarks, market VOC, potential and developments, customer’s and GE partner’s CTQs, advertising effectiveness and supports for NPI projects, etc
  • Preparation of final research projects presentations and presenting them to internal clients
  • Conduct selected surveys, benchmarks and analyses (quantitative and qualitative), organizes and manages their process from internal research brief to final results delivery under supervision of team manager
  • Conduct research projects through research agencies, solves all possible issues directly with the agency
  • Co-operates with research agency on research data analyses from quantitative/qualitative research projects, uses different analytical methodologies
  • Effectively use collected market/competitive intelligence data and produces competition overview report
  • Ensure regular data sharing and updates all research analyses outputs and data on research intranet site
  • Experience from marketing agency / in-house mkg department with focus on research and reporting or form research agency & marketing research department at least 2 years, min 3 years of working experiences in total
  • SPSS SW knowledge & intermediate experiences
  • Solid overview about the financial market and financial products * Background in data analyses area Would you like to know more? https://www.gemoney.cz/en/about-us
5

Senior Marketing Research Analyst Resume Examples & Samples

  • Works in partnership with external clients and media agencies to perform quantitative analysis to evaluate targeting capabilities and identify optimization opportunities for addressable advertising
  • Works directly with cross-functional teams, external clients and media agencies to create research presentations and summaries
  • Ensures pertinent market information is translated and dispersed to marketing research department for evaluation
6

Marketing Research Analyst Resume Examples & Samples

  • 3-5 years job related experience, preferably in the mutual fund or financial services industry
  • Experienced in using third party quantitative research systems such as Bloomberg, Simfund, FactSet, Lipper/LANA, Morningstar, Zephyr, Factiva, Lexis Nexis
  • Exposure to internet-based workflow management tools
  • Basic Microsoft Access skills
  • Sound written and verbal communication skills
  • Strong project management skills, ability to multi-task, and meet firm deadlines
7

Marketing Research Analyst Resume Examples & Samples

  • Bring market insight into the organization
  • Minimum 1-3 years experience required
  • Understanding of the fundamentals of market research including results/findings interpretation and presentation/delivery of market insights
  • Must have proven communication & interpersonal skills
  • Learns quickly and is able to adapt in a rapidly changing environment
8

Marketing Research Analyst Resume Examples & Samples

  • Take charge of downloading, typing, processing and validating survey data from TV, radio, digital and video-on-demand platforms
  • Work with the Numéris, PMB, comScore and Omniture databases
  • Put information in dynamic format (tables, graphs, layout, slide presentations, etc.)
  • Perform basic statistical operations
  • Help the analysts and the research manager prepare audience analyses
  • Perform any other related tasks
9

Marketing Research Analyst Resume Examples & Samples

  • Minimum 3-5 years of experience in the asset management industry (preferably Marketing, Sales, Product Management, or Investment Management) and experience associated with macro economies, traditional and alternative investment markets, and investment products required
  • Experience with European alternative asset, alternative strategy and solutions-oriented products as well as European regulatory regimes and fund structures desired
  • Experience using database and data visualization software
  • Completion of, or progress towards completion of the Chartered Financial Analyst designation preferred (other designations, such as the CAIA, FRM, CFP designations are desired)
  • Requires fluency in written and spoken English and German languages
  • Proficiency in Excel, and various quantitative research systems (ex. FactSet Premium, Bloomberg Professional, Morningstar Direct)
  • Strong interest in financial markets and an ability to connect macro trends with investment mandates (preferably with experience studying both traditional and alternative markets)
  • Solid quantitative and analytical skills and at the same time a curious and creative mind, excited by economic and financial markets and the role of the asset management industry in offering financial solutions to the savers worldwide
  • Ability to communicate effectively both orally and in writing, and to establish and build strong internal working partnerships with partners in sales, marketing and product strategy, and investment as well as senior management
  • Ability to organize and prioritize workflow, while exercising independent judgment consistent with department guidelines, in line with time frames and schedules
10

Marketing Research Analyst Resume Examples & Samples

  • Understanding and meeting the research, consultation, and data driven content development needs of a designated group of marketing professionals
  • In-Depth Research and Analysis
  • Economic analysis (ex. identifying factors supporting economic growth in European countries)
  • Capital market analysis (ex. identifying factors supporting bond market investment in Europe)
  • Analyzing client challenges and opportunities, and thinking through how to articulate solutions with qualitative backup
  • Consultation
  • Assisting marketing professionals in development of story boards, visual concepts and briefing documents that will serve as a key message guide for new material development and multi-media product promotion, that will help bring our products to life
  • Acting as a product and promotional strategy evangelist within Global Marketing Services: Brief marketing and communication teams to execute stories through multiple media including literature, social, advertising, email, Web, etc
  • Data-Driven Content Development
  • Developing data-driven content to be used to support our promotional strategies and to be included in marketing materials for various audiences and client types (ex. institutional investors, financial professionals, retail investors)
  • Prefers fluency in written and spoken English and German languages
  • Required undergraduate degree (preferably in Economics, Finance, or Marketing), MBA or MS preferred (preferably in Economics, Finance or Marketing)
  • Experience in the asset management industry (preferably Marketing, Sales, Product Management, or Investment Management)
  • Knowledge and experience associated with European regulatory regimes and fund structures desired
  • Knowledge and experience associated with macro economies, traditional and alternative investment markets, and investment products required. Specific experience with European, alternative asset, alternative strategy, and solutions-oriented products desired
  • Proficiency in Excel and various quantitative research systems (ex. FactSet Premium, Bloomberg Professional, Morningstar Direct)
  • Student of the markets and an ability to connect macro trends with investment mandates (preferably with experience studying both traditional and alternative markets)
  • Ability to communicate effectively both orally and in writing, and to establish and build strong internal working partnerships with partners in sales, marketing and product strategy, and investment management
  • Strong attention to detail and high quality output
11

Marketing Research Analyst Resume Examples & Samples

  • Research consumer demographics, preferences, needs and buying habits and present findings in an easy-to-understand way
  • Compile and manage monthly metrics and statistics
  • Develop B2B marketing materials including category and strategic decks, client proposals/RFPs, sell sheets, B2B email campaigns, client mock-ups and in-house consumer marketing campaigns to promote new products
  • Conduct competitive analysis using our media spending tools to compare LAT to media competitors
  • Develop and disseminate research metrics and analytics relevant to categories/products
  • Update internal and external marketing resources with marketing information for categories/products
  • Solid understanding of fundamental marketing principles including online/digital, product development
  • Strong research and analysis skills, with the ability to generate insights based on data
  • Excellent communication skills, both oral and written, to interface with internal staff, vendors and clients
  • Strong project management with the ability to work well under pressure in a deadline-driven environment
  • Proficiency in MS Office, including Excel, Word and PowerPoint
  • Working familiarity with research tools Scarborough, ComScore, Omniture
12

Managed Accounts Marketing & Research Analyst Resume Examples & Samples

  • Knowledge of investment financial products and services and advanced marketing concepts usually obtained through related work experience or formal education is required to assist with development of marketing materials and management reporting
  • Advanced personal computer skills are needed to develop the sales and marketing content
  • Strong research, marketing and industry knowledge necessary
13

Marketing Research Analyst Resume Examples & Samples

  • With supervision, works on the various stages of in-house primary research studies, including client exploration, questionnaire development, survey deployment, result analysis, report creation, presentation of final results and respondent contest fulfillment
  • Compiles and distributes standardized (in format and frequency of issue) reports and presentations on Michigan.com’s audiences, competition, markets and industry. Provides actionable insights based on these reports and presentations
  • Supports projects to grow revenue, increase aggregate audience and increase online and mobile usage. Builds reports and presentations using synthesized insights and research
  • Bachelor’s Degree in Business, Marketing, Advertising or a related field
14

Marketing Research Analyst Resume Examples & Samples

  • Bachelor's degree, or equivalent work experience
  • Five to eight years of experience in marketing industry
  • Demonstrated knowledge of product design, development and marketing strategies
  • Thorough knowledge of market trends, advertising/promotion, strategic planning and new business development
  • Thorough knowledge of a specific business line or functional area
  • Strong proficiency in SAS with SAS tool and automation with using SAS Enterprise Guide, BASE/SAS and SAS/SQL
15

Marketing Research Analyst Resume Examples & Samples

  • Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field
  • 3+ years marketing and/or operational experience
  • Experience in Marketing Resource Management (MRM) or Customer Relationship Management (CRM) applications a plus
  • Working knowledge of marketing principles, practices, tactics and tools
  • High-level knowledge of marketing activities and processes
  • Familiarity with offering category and company offerings/ strategy
  • Strong written/oral and communications and analytical skills
  • Strong interpersonal skills; ability to work as part of a team
  • Ability to interface effectively with multiple levels of the organization and functional disciplines
16

Marketing Research Analyst Resume Examples & Samples

  • Analyzes Member Research Results and Business Impacts
  • Bachelor's Degree in Business, Mathematics or other analytical field
  • 2+ years' experience of proven success in analysis, data management and reporting roles, either in health care, consumer or other business fields
  • Some understanding of consumer health experiences and expectations, drivers of satisfaction and physician / provider quality
  • Strong history of performance and results
17

Marketing Research Analyst Resume Examples & Samples

  • Assisting in coordinating various integrated communication and marketing activities
  • Interfacing with counterparts and building up relationships vendor partners
  • Supervising the production of marketing materials
  • Executing a wide variety of details that involve trade shows and events
  • Tracking Segment Marketing budget and invoicing
  • Maintaining communication open lines with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely selective information
  • Assisting with the creation and implementation of a Program Management Center of Excellence
  • Attending tradeshows, company sponsored promotions and events
  • Accountable to utilize project management best practices
  • Liaises with cross functional team to ensure deliverables are met; builds relationships and influences team members without direct reporting authority
  • Participates in editing and proofing of content
  • Identifies opportunities for improvement
  • Performs other duties as required  
  • HS Diploma/GED
  • Previous internship experience
  • Bachelor’s Degree in Business/Marketing/Journalism
  • Proficient in MS Office Suite          
  • Exhibits strong results oriented behavior
  • Experience working with minimal guidance
  • Experience in a role requiring excellent organizational, presentation and communication skills
  • Ability to build long-term relationships and high quality deliverables
18

Marketing Research Analyst Resume Examples & Samples

  • Consult with stakeholders, business analysts, and solution architects to answer key business questions through the development of scalable decisions support systems and the delivery of actionable ad/hoc analysis
  • Create predictive models and advise stakeholders regarding how to respond to insights and observations
  • Develop and maintain accurate, visually engaging, and highly actionable reports and dashboards
  • Perform administrative tasks within key marketing systems
  • Monitor for data quality within the marketing database, troubleshoot data anomalies, and escalate data issues to be resolved
  • Contribute to detailed technical documentation, including user stories, data-flow diagrams, entity-relationship diagrams, blog posts, and more
  • Create, present, and publish presentations for executives describing observations and insights drawn from data
  • 7+ years of work experience and a bachelor's degree in mathematics, statistics, economics, engineering, or related field; master's degree in a related field is a plus
  • Experience with various ETL techniques and tools (e.g., Pentaho, Celery, Python)
  • Extensive experience using BI frameworks (e.g., Business Objects, QlikView, SPSS, R) and data visualization (e.g, SAS VA, Tableau)
  • Experience developing web applications using SQL; HTML and JavaScript is beneficial
  • Solid analytical skills (including mastery of Microsoft Excel) and experience with advanced reporting and data analysis tools (e.g., QlikView)
  • Passionate with great problem solving skills; ability to learn on your own and work in an ambiguous environment
  • Ability to manage multiple projects at the same time, in a fast-paced environment, across time zones and with different cultures
19

Marketing Research Analyst Resume Examples & Samples

  • Being motivated and energized individual with a passion to change the healthcare industry for the better – for current and future Anthem customers, employees and Anthem shareholders
  • Demonstrate understanding of the business and ability to deliver actionable data & insights to impact bottom line
  • Gauge internal business partners needs for consuming insights, understand user profiles, competencies, and priorities
  • Work with insight team members to synthesize insights and create compelling
  • 2-3 years related experience preferred
  • Excellent communication and interpersonal skills
  • Experience and skill in presenting ideas, strategy and plans
  • General computer skills, must have solid working knowledge of Microsoft Office
  • Experience with graphic design software and/or data analytic software (like SPSS) is a plus”
20

Marketing Research Analyst Resume Examples & Samples

  • Accurately and quickly convert data into sales presentations and present to internal clients
  • Several years professional experience (digital media industry experience is a plus)
  • Excellent computer skills with Microsoft Office, especially Excel and PowerPoint
  • Experience with Scarborough’s software or other cross tabulation software is preferred
  • Ability to quickly learn other software packages
21

Marketing Research Analyst Resume Examples & Samples

  • Analyze, review, forecast, and trend complex data
  • Present analysis and interpretation for operational and business review and planning
  • Support short and long term operational / strategic business activities through analysis
  • Develop recommended business solutions through research and analysis of data and business process and implement when appropriate
  • Bachelor’s degree in Business, Finance, Health Administration, related field or equivalent work experience
  • 3+ years of experience in business / finance analysis
  • Experience gathering requirements from the client / business and documenting
  • Experience with process improvement, workflow, benchmarking and / or evaluation of business processes
  • Ability to communicate analysis including trends and opportunities to clients and the business in writing and verbally
  • Ability to problem solve including multiple priorities and research conflicting and / or inaccurate data
  • Working knowledge of relational databases, database structures
  • Proven success in analysis, data management and reporting roles, either in health care, consumer or other business fields (3-5 years)
  • Expertise with tools, capabilities, programs designed to facilitate management and analysis of data; enterprise reporting, etc. years (3+ years)
  • Some understanding of consumer health experiences and expectations; experience with physician/provider quality (1+ years)
  • Some knowledge of measures of consumer and provider satisfaction and performance drivers, in addition to provider quality performance drivers
22

Senior Marketing Research Analyst Resume Examples & Samples

  • Develop creative, effective sales presentations using primary and secondary data to support Vertical digital strategy initiatives
  • Serve as a marketing research consultant to help build market share and develop strategic partnership opportunities
  • Run and provide competitive media reports to Vertical leadership
  • Track, update and distribute trend reports on a monthly and quarterly basis
  • Participate in planning and strategy meetings when requested, and team meetings on a regular basis
  • Provide insights on the markets by tracking developments and metrics
  • Conduct competitive analysis for Sports and Hispanic verticals to assist in new program developments
  • Translate finding into actionable insights for senior leadership to inform strategic business decisions
  • Advise on social media best practices as the vertical SME
  • Bachelor’s Degree (Business, Marketing, or Advertising preferred)
  • 5-10 years professional experience (digital media industry experience is a plus)
  • Experience in analyzing primary and secondary data
23

Senior Marketing Research Analyst­ Resume Examples & Samples

  • 5-7 years marketing research related experience
  • Outstanding data visualization skills
  • Strong sense of curiosity and story telling
  • Experience conducting research studies over the Internet and/or using a pre-recruited panel to conduct surveys
  • Experience with moderating qualitative research
  • Exceptional oral and written communication/presentation skills
24

Marketing Research Analyst Resume Examples & Samples

  • 3-5 years marketing research related experience
  • Ability to run statistical tests independently
  • Must be able to see the “big picture” and be able to relate findings across different studies
  • Strategic thinker - strong problem definition and solution skills
  • Some experience with moderating qualitative research
25

Marketing Research Analyst Resume Examples & Samples

  • Understand business objectives and demonstrate ability to deliver actionable data & insights to impact the bottom line
  • Identify, interpret and communicate findings and recommendations derived from both primary and secondary research at all levels of the organization
  • Pull together and synthesize customer insights from disparate studies to tell a compelling story for business partners
  • Compile and analyze qualitative and quantitative data to uncover anomalies, patterns and differences among survey audiences
  • Possessing strong project and time management skills
  • Experience and skill in research strategy and design
  • Data analytic software, such as SPSS, skills preferred
26

Marketing Research Analyst Resume Examples & Samples

  • Conduct primary and secondary market research on competitors, market trend, policies, providers and consumer dynamics
  • Research and identify competitive programs and innovations
  • Produce inventories of competitor offerings/programs and perform benchmarking comparisons
  • Provide analysis and insights to support proposal development, sales growth, business development, planning, and other business decision needs
  • Maintain an effective process to gather, synthesize and update a database on key market and competitive parameters
  • Introduce and manage market & competitive intelligence tools and dashboards to support data gathering and information dissemination
  • Manages vendor relationship and licenses
  • Ability to synthesize large volumes of information
  • Medicaid experience in proposal, product, and business development
  • Background in market & competitive intelligence, market research, finance, or business analysis
  • Familiarity with Salesforce
  • Experience of using Tableau or similar dashboard and data visualizations software
  • Experience with Access: establish Database, database managements
  • Intense intellectual curiosity
  • Ability to work under pressure
  • Attention to detail to ensure data accuracy and quality
  • Work well both independently and as part of a team
27

Marketing Research Analyst Resume Examples & Samples

  • Proven minimum of four to seven years investment industry experience with Database Management, Manager Due Diligence, or RFP writing experience
  • Demonstrated deep investment analytical skills in public equities, fixed income (and related subsectors) and private equity. Able to handle analytical discussions with senior investment professionals with proficiency. Includes demonstrated experience identifying, defining and resolving complex problems, and collecting or intepreting data to establish facts and draw valid conclusions to provide effective resolutions
  • Proven knowledge of institutional market a plus
  • Demonstrated strong written and verbal communication skills, ability to communicate effectively across the organization
  • Proven to have a positive, collegial attitude and a high level of professionalism
  • Demonstrated attention to detail/accuracy oriented
  • Proven self-motivator, hard worker and eager to learn
  • Demonstrated excellent time-management, multi-tasking and organization skills
  • Proven to have a thorough understanding of Fort Washington’s organization, asset management product offerings, and sales and client service processes
  • Advanced word processing, presentation software and spreadsheet applications with ability to create sophisticated charts, graphs and reports while adhering to strictly defined format standards with exceptional attention to detail
  • Excel-specific skills, including IRR analysis, “IF” formula modeling, Pivot Tables, and Sensitivity Tables
  • Working knowledge of investment industry portfolio management, attribution and reporting systems such as eVestment, Morningstar Direct, PMAPS (or other RFP platforms), Eagle PACE, and CRM applications
28

Marketing Research Analyst Resume Examples & Samples

  • Identify reliable sources of data. Search industry reports, company’s financial reports and announcements
  • Track the performance of value chain players in key industries of interest, Analyze data, synthesize information gathered and publish newsletter for various EIG programs
  • Publish Industry alerts when relevant information is uncovered
  • Work closely with Strategy, Commercial, Technology and Engineering cross functional teams to identify companies to track and key words to search
  • Work closely with program managers and other stakeholders to determine frequency of publications which may vary from program-to-program
  • Assist with the preparation of briefing materials, PowerPoint presentations, obtaining samples, and supporting on-site customer meetings and visits
  • Create and manage Saleforce.com lead management processes, assist users as needed, and generate reports
  • Take leadership role in the creation and administration of EIG’s SharePoint site, including document management and site access permissions
  • Assist with the preparation of presentations and internal reports in collaboration with program managers
  • Bachelor’s degree in engineering, economics or business required, MBA is a plus
  • Strong writing and oral presentation skills
  • Strong analytical skills and affinity for process rigor
  • Strong organization skills and ability to communicate at all levels of the organization
  • Ability to multi-task, take initiative and handle urgent requests on short notice
  • Strong computer skills in Outlook, Excel, PowerPoint, Word and SharePoint
  • Proficient in Salesforce.com CRM tool for account management, and reporting
29

Marketing Research Analyst Resume Examples & Samples

  • Conduct ad-hoc analysis using latest research from industry analysts (includes specific vertical trends)
  • Monitor and gather (daily) information on the latest market happenings, along with competitive announcements
  • Convert data and findings into understandable tables, graphs, and/or prepare written reports
  • Present the results to management and assist in other marketing duties as required
  • Works under immediate supervision within the Marketing Department
  • 20-24 hours per week
30

Marketing Research Analyst Resume Examples & Samples

  • Produce articles showcasing how FactSet content can be used to analyze trends in financial markets
  • Be a spokesperson for FactSet (includes giving media interviews, giving presentations, and providing support to the media and clients)
  • Provide general research and support to the financial media
  • Become familiar with and stay abreast of the financial markets
  • Additional responsibilities may include development of content-oriented reports
31

Marketing Research Analyst Resume Examples & Samples

  • 2-5 years research experience with local broadcast or cable network sales teams or with consumer research companies or advertising agencies
  • Proficiency with Nielsen data/applications (Nielsen Galaxy Explorer, Arianna, etc)
  • Knowledge and working experience with syndicated research databases such as MRI, Simmons, Scarborough, Kantar
  • Detail-oriented, with the ability to work efficiently and accurately a must
  • Must be able to thrive in fast-paced environment and manage time effectively
  • Strong computer skills particularly MS Excel, Word and PowerPoint are recommended
32

Digital Marketing Research Analyst Resume Examples & Samples

  • Become an expert in the request and retrieval of key data points and summaries from a wide range of vendor research agencies
  • Become an expert in the synthesis, presentation and documentation of summary research
  • Ability to understand the goals and objectives of a research requestor
  • Identifying and executing opportunities for process improvement
  • Demonstrates speed, agility, critical-thinking, and problem-solving skills in their work
  • Identifying and driving initiatives to create efficiencies in the research process
  • Proven ability to work autonomously
  • Managing and growing relationships with the key stakeholders
  • Identifying and managing risk
  • Display a fast learning curve
  • Ability to upskill and cross skill across a wide rage of research tools
  • Collaborating in a high performance research team
  • Ensuring a constant high level of quality appropriate to a Fortune 100 company’s consumer-facing marketing materials
  • 2-5 years prior work experience in marketing or technology
  • BA or BS in Marketing, Economics, Computer Science, or a related field
  • Experience in a customer facing environment
  • Excellent command of written English spelling and grammar
  • Good interpersonal relationship skills
  • Some level of technical knowledge or experience is required
  • Some level of marketing knowledge or experience is required
  • Some level of account management and sales
  • Fluent English and Swedish
  • Experience working in online advertising operations
  • Work experience managing projects on rapid timelines
  • Work experience with internationally distributed teams is a plus
33

Marketing Research Analyst Resume Examples & Samples

  • Analyze, interpret and present marketing data for long range plan, annual operating plan and reports/projects
  • Maintain internal Sales databases and monitor customer databases
  • Sales variance analysis
  • Create concise, informative summaries to support internal and external presentations
  • Communicate with plants and GVT Worldwide Sales group to coordinate data for sales and marketing reports
  • Coordinate and prepare materials (fact sheets, display boards, etc) to represent GVT to customer and at tradeshows
  • 1 year market analysis experience, preferably in the automotive industry
  • Knowledge of automotive components and manufacturing business
  • Strong PC skills: proficiency with Excel and other MS Office software
  • Experience with ERP systems
  • Strong organization and follow through skills
  • Effective Communication skills, both written and verbal
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Marketing Research Analyst Resume Examples & Samples

  • In coordination with the Marketing Director, plan and conduct primary research studies to analyze customer satisfaction / loyalty and client perceptions of our services
  • Perform data mining tasks on internal company and external databases
  • Contribute to customer insight initiatives by gathering and interpreting customer feedback
  • Prepare and present reports summarizing findings from research activities
  • Execute market research plans and evaluations for target prospect analysis, competitive analysis, geographic and demographic evaluation, conjoint and multidimensional mapping
  • Analyze sales data for trends and report findings internally
  • Support the optimization and maintenance of our business intelligence tool and create data visualizations for management and key team members
  • Assist the sales team with lead generation and lead management initiatives and procedures
  • Collaborating with other marketing team members and group managers as needed to support company-wide projects including marketing campaign launches, resource and process development, and more
  • Various other marketing activities as assigned
  • Computer skills using standard office software (MS Word, Excel, PP) and executing internet searches
  • Experience with Tableau and MS Access a plus
  • Interpersonal skills necessary for working in a team environment
  • Detail oriented with excellent written and oral communication skills a must
  • Experience with customer survey software such as SurveyMonkey, Qualtrics, etc
  • Bachelor's degree in Marketing, Business, or related degree concentration, or equivalent directly-related experience (two years of directly related industry experience is equivalent to one full-time year of college in related major)
  • A minimum of 5 years of related experience
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Marketing Research Analyst Resume Examples & Samples

  • Only local candidates will be considered. Apply only if you currently live in the SF Bay Area and can interview ASAP
  • Support Airbnb’s marketing analytics team in quantifying marketing impact across owned, paid, and earned social media channels
  • Assist in the creation of templates that help regional social teams regularly report on their work, and consult with them to trouble-shoot unusual results or data quality issues
  • Lead data collection, reporting and analysis on smaller social campaigns. Work closely with Airbnb agency partners and social listening tools to help streamline accurate reporting on Airbnb follower growth, social conversation, and social sentiment. Help develop airbnb’s point of view on which metrics matter the most when quantifying the impact of social marketing
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Marketing Research Analyst Resume Examples & Samples

  • Leads the organizing and identifying of market research capabilities, reviewing internal or external research sources, and building a library of resources
  • Assists with developing request for proposals (RFPs) to solicit external market research, reviews proposals and recommends selection
  • Interpret raw data and clearly communicating findings to business leaders
  • Performing advanced or complex market research
  • Organizing and identifying market research capabilities
  • Presenting information and recommendations to varied audiences
  • Working with external agencies and project teams
  • Applying marketing principles and practices to research
  • Interpreting and applying department policies and procedures and applicable laws, rules and regulations
  • Advanced PC skills specifically with Microsoft Office applications (Word, Excel, PowerPoint, Outlook); and other applicable applications
  • Communicating with co-workers to provide and receive direction
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Senior Marketing Research Analyst Resume Examples & Samples

  • Directs and conducts market research and customer assessments and draws strategic and tactical insights as they relate to the company. Provides timely and actionable market research findings to line/functional managers
  • Works with the companys business areas to assess their needs for marketing and customer information and structures projects to achieve these specific goals. Assists line/functional managers in the interpretation of research findings
  • Works with the companys various lines of business to assess opportunities to enhance the customer relationship with the company
  • Support business planning teams with statistically sound existing and emerging market assessments, providing the foundation for sales planning and goal targets. Effectively satisfy client ad hoc requests for specific market information needs
  • Selects and manages market research and data mining vendors and consultants
  • Oversee and direct the activities of market research consultants consistent with contractual requirements
  • Support the market research needs of internal clients and manage their expectations
  • Participate in teams to identify courses of action consistent with research findings and implement approved action plans
  • Support the information needs of numerous company departments to facilitate decision-making
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Marketing Research Analyst Resume Examples & Samples

  • Consult with clients to identify business objectives and information needs
  • Participate in selection of research methodology, development of research instruments, survey administration, focus group facilitation, project coordination/management, and quantitative/qualitative analysis of research data
  • Communicate and advise on implications of research findings for program development, marketing/communications strategy, and overall brand and strategic direction
  • Develop reports to effectively communicate research findings including data review and analysis
  • Identify and develop new research tools to enhance information gathering and quantitative analysis processes
  • Recruit participants for research projects
  • Education:Bachelor's degree in Marketing Research or marketing related field or equivalent combination of education and experience
  • Work Experience:Three to four years job related experience, to include a minimum of two years hands-on market research experience
  • Certifications:N/A
  • Skills:strong analytical and organizational skills, excellent verbal and written communications skills, objectivity in data analysis, and attention to detail
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Marketing Research Analyst Resume Examples & Samples

  • Collaborate with Marketing Strategy Group project leads to assist with the scoping, planning, and execution of assigned engagements
  • Facilitate meetings and small workgroups within a project engagement
  • Complete quantitative and qualitative analyses to support the objectives of assigned projects
  • Conduct and summarize information from a variety of sources and engage in other research activities to gather information relevant to assigned projects
  • Develop project related deliverables, including project scoping briefs, project plans/timelines, research questionnaires, quantitative and qualitative summary outputs and executive level PowerPoint presentations
  • Present updates, findings, and recommendations to internal project sponsors and other leaders and associates as needed for assigned projects
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Marketing Research Analyst Resume Examples & Samples

  • Bachelor's Degree
  • 1-2 years of experience in marketing, marketing research or marketing analytics
  • Experience with Excel, PowerPoint, and Word
  • Experience with Qualtrics or other online survey tools
  • Experience in Marketing
  • Experience conducting analysis and sharing actionable insights
  • Demonstrated project management skills and ability to effectively manage a large workload
  • Demonstrated ability to manage multiple projects simultaneously
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Senior Marketing Research Analyst Resume Examples & Samples

  • Maintain databases and queries related to market share analysis for B. Braun and Aesculap business units. Analyze/prepare/distribute quarterly market share reports to management in written form with spreadsheet and graphical representation. Analysis of relevant company product groups to provide information necessary to monitor market growth/decline and competitive activity
  • Monitor competitive environment through daily monitoring of websites, news sources, webcasts, and annual reports. Prepare quarterly earnings summaries for a variety of competitive companies and distribute to Marketing and Senior leadership
  • Utilize clinical procedures database application to identify and monitor trends in surgical and diagnosis procedures directly related to B. Braun and Aesculap products
  • Integrate SAP BW data extracts with industry databases to provide product and customer analyses
  • Analyze various healthcare market segments in both the Acute and Non-Acute Care environments. Prepare written analysis with overviews and trends to assist with strategic planning and direction for the company
  • Identify syndicated resources to obtain relevant information to support the growth of new market opportunities
  • Conduct in-depth online searches for new product opportunities, FDA filings/ updates/recalls, as well as competitive activities
  • Audit and review all related trade journals, periodicals, and online news services for pertinent articles and competitive information. Communicate/forward to appropriate individuals within organization
  • Through guidance of Associate Director, manage Primary market research requests. This includes preparation of RFPs, vendor selection, and managing the project through the various phases
  • Advanced knowledge and use of Microsoft Office products (Word, Excel, Access, PowerPoint)
  • Knowledge of business analytic platforms
  • Database management/development skills with effective querying
  • Effective Internet searching and retrieval skills
  • Strong analytical skills with eye for detail and accuracy
  • Familiar with Market Research and Marketing principles
  • Basic knowledge of business mathematics and statistics
  • Knowledge of US healthcare markets
  • Good communication skills (oral and written) with ability to interact effectively with others
  • Time management/project management/prioritization skills
  • BA/BS in Marketing, Business , Biological Science or related field , which includes formal education in Market Research methodologies
  • Minimum 3-5 years experience in Marketing Research
  • Proven independent project and program implementation experience
  • Advanced computer skills including Microsoft Excel and Access
  • Proven analytic ability in assessing informational needs ,conceptualizing and designing research methodology
  • Possess strong analytical ability to work with complex data sets and provide meaningful analysis of numerical data
  • Ability to travel approximately 15%
  • General business environment experience preferably in Marketing and the medical device/pharmaceutical industry
  • Experience with SAP R/3/HANA and BW reporting
  • Some business travel
  • Must possess valid driver’s license
  • Secrecy and invention agreement
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Marketing Research Analyst Resume Examples & Samples

  • 3+ years marketing research related experience
  • Experience with generating recommendations from secondary research
  • Experience moderating focus groups a plus
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Marketing Research Analyst Resume Examples & Samples

  • Design reports and analytic applications in a presentable and actionable format that customers can leverage for clear insights.​
  • Collaborate with team members to creatively pursue new knowledge from data
  • Support internal sales and account management teams in the development of new business opportunities with existing and new customers
  • Develop an understanding of customers’ goals, strategies, target consumer and competition.​
  • Assist customers in helping them drive business growth and ROI through unique and creative analysis.​
  • Use IGT’s “proprietary” reporting system and related applications to analyze sales trends and promotions, track and report initiatives and forecast sales
  • Leverage statistical tools along with historical and current market data for analysis and predictive modeling
  • ​Work with large volumes of disparate data and monitor data for integrity and accuracy.​
  • Utilize automation tools to efficiently produce routine reports and maintain data tables
  • Assists with other projects as assigned
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Marketing Research Analyst Senior Resume Examples & Samples

  • Health insurance or managed care experience preferred
  • Insurance license may be required dependent on state
  • Solid understanding of health insurance industry and statistical analysis software such as SAS and SPSS required
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Assistant Marketing Research Analyst Resume Examples & Samples

  • Provide research consultation and support for our product, channel and CX teams
  • Aid respective Analyst in their research plan design, methodology, timing and costs
  • Prepare research stimuli for mock shops and focus group research
  • Questionnaire design and programming
  • Conducts thorough and careful analysis of data, by gathering critical information, then analyzing, interpreting and synthesizing key learnings from primary and secondary research sources
  • Communicate strategic insights based on data and provide sound business recommendations to reporting Analyst
  • Manage supporting research requested and meet deadlines in a fast paced environment
  • 1-2 years of relevant work experience or internship experience required in business, research, or similar
  • Exceptional data visualization and presentation skills
  • Strong sense of curiosity and storytelling based on gathered data
  • Strategic thinker - good problem definition and solution skills
  • Attention to detail and accuracy
  • Proficient with Excel and Power Point
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Senior Marketing Research Analyst Resume Examples & Samples

  • Works with management to define opportunities and support business decisions by providing primary and secondary research support
  • Creates and maintains a database of resources used to conduct secondary research
  • Conducts statistical and other studies to provide insights on market trends and competitor movements to help inform the strategic direction of the business
  • Provides quantitative analysis of competitors’ financial performance, comparing it to the performance of Corporate Payments Systems as well as understanding the success of competitors’ strategies
  • Compiles economic and historical data for use in management initiative planning
  • Designs market studies using research and statistical techniques
  • Presents data and findings for management decision making, may make recommendations based on findings
  • Acts as a liaison to vendors and various levels of management
  • Master’s level degree
  • Ten years of related experience in market research, strategy, or management consulting
  • Management consulting experience
  • Strong written and verbal communication skills, including a high-level of proficiency with PowerPoint
  • Problem solver with a strong attention to detail
  • Comprehensive knowledge of payments products
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Senior Marketing Research Analyst Resume Examples & Samples

  • Understand internal client needs and translate them to research goals and objectives. Develop research design and analysis plans. Create questionnaires based on the research design and analysis plans as well as address the goals and objectives of the research
  • Execute market research studies, analyze findings, synthesize conclusions, and make insight-driven recommendations
  • Work with market research firms to ensure that research studies and presentations are accurate & actionable, clear & concise, and are communicated with compelling connections to key business decisions
  • Help prepare informative and well-organized presentations showcasing insights and recommendations supported by data; know how to tell a "story" with data and insights
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Marketing Research Analyst Resume Examples & Samples

  • Launch queries to group contacts and account in order to
  • High working knowledge of Excel
  • Working knowledge of researching via the internet
  • Ability to make decisions using the information at hand
  • Being thorough in all work
  • Standard Industrial Code knowledge is a plus
  • Prior experience with a database is a plus
  • Business to Business experience a plus
  • Relational DB management language knowledge preferred (SQL experience a plus)
  • Familiarity with CRM platforms preferred (Microsoft Dynamics 2016 a plus)