Account Planner Resume Samples

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AQ
A Quigley
Adele
Quigley
1383 Crooks Junctions
New York
NY
+1 (555) 351 4085
1383 Crooks Junctions
New York
NY
Phone
p +1 (555) 351 4085
Experience Experience
12/2016 present
San Francisco, CA
Senior Account Planner
San Francisco, CA
Senior Account Planner
12/2016 present
San Francisco, CA
Senior Account Planner
12/2016 present
  • Working knowledge of Account Manager and Creative Development roles
  • Actively participate in the planning, and assist in the execution, of brand workshops and brainstorms
  • Work with inventory management to ensure consistent in-season allocation & replenishment
  • Providing input to the development of wholesale planning reporting and analytics activities to ensure account productivity and inventory investment
  • Collecting the right consumer insights and transforming them into creative communication, as well as bringing these insights into the creative process and the creative team
  • Partner with inter-agency client service (field and brand facing departments), client research departments, and outside research resources to secure data for use in the strategic planning process
  • Role your sleeves up – and help the Insight & Strategy Group develop and implement the philosophy and practice of TBWA’s Disruption framework within the Denver agency
12/2009 07/2016
Philadelphia, PA
Digital Account Planner
Philadelphia, PA
Digital Account Planner
12/2009 07/2016
Philadelphia, PA
Digital Account Planner
12/2009 07/2016
  • Work with Marketing Ideation in brainstorming and implementing innovative and creative campaign executions
  • Partner with Account Executives to review and evaluate campaign effectiveness; driving account strategy for retaining clients and positioning new business
  • Provide regular sales tracking updates to Sales, Supervisor, Data, Targeting and Finance leads
  • Work with the sales and/or account planning team to understand the client’s advertising objectives and develop proposals that align with those objectives
  • Understand how consumers are using media today and incorporate that usage into recommendations and targeting strategies
  • Assist with brainstorming of integrated advertising campaigns, across all tronc digital platforms
  • Assists Account Executives with maintaining client relationships and answering client concerns. Troubleshoots and follows up on client concerns
12/2002 09/2009
Boston, MA
Account Planner
Boston, MA
Account Planner
12/2002 09/2009
Boston, MA
Account Planner
12/2002 09/2009
  • Assists in the planning of client promotions to meet marketing objectives, including working with marketing and promotions to plan,price and arrange each event
  • Aids Account Executives in building client proposals, advertising schedules, and pricing focusing on bundled sales (sports, advanced media & promotions.)
  • Facilitates the selling of advertising by providing plans that meet
  • Provide all sales activity tracking for the office. Including sales call tracking for assigned account executives
  • Own research projects including secondary research analysis, primary research planning and execution, and social listening
  • 5 years in advertising planning, brand strategy, consumer insights, or other fields that you can demonstrate pertain to digital account planning
  • 3-5 years in advertising planning, brand strategy, consumer insights, or other fields that you can demonstrate pertain to digital account planning
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Quinnipiac University
Bachelor’s Degree in Marketing
Skills Skills
  • Acute attention to detail and an ability to thrive on analytical/detailed analysis
  • Effective multi-tasker, with strong ability to interact with multi-functional stakeholders
  • Product Margin / Profitability
  • Excellent communication skills, including strong written and presentation skills
  • Ability to back-up work and have good logic to creating schedules
  • Strong interpersonal skills with the ability to influence without authority, gain buy-in and drive consensus
  • Strong organizational skills, self-motivated, and focused on meeting deadlines
  • Clear knowledge of media terms as well as media formulas & calculations
  • Knowledge of a CRM (Customer Relationship Management), such as eTIMe or SalesForce
  • Working knowledge with NetSuite and Steelwedge
Create a Resume
1

Senior Account Planner Resume Examples & Samples

  • Minimum 5 years experience in developing demand forecasts for products
  • Direct retail planning experience preferred
  • Strong familiarity with retail market dynamics and its impact on demand patterns
  • Excellent analytical, problem solving, computer and communication skills
  • Strong retail planning skills, including sales, margin and inventory plans
  • Ability to develop sound working relationships with sales and account partners and provide them with information on current business, market trends and pricing strategies
2

Account Planner Resume Examples & Samples

  • Prepare sales proposals (RFPs) and assemble client presentations
  • Report internal trends pertaining to advertising verticals
  • Work with Sales team and other departments to assist in the creation of client proposals, presentations, and media solutions
  • Work directly with Account Executives or Sales Management to determine pre-sales research needs. Conduct pre-sales fact-finding to assist Account Executives and Sales Management in preparation for sales meetings. (Research could include but is not limited to product information, key contacts, demographics, etc)
  • Coordinate research using a creative solutions advertising approach to meet the client needs
  • Verify inventory availability throughout the sales proposal process
  • Coordinate client requests across Tribune Publishing’s other advertising platforms
  • Provide all sales activity tracking for the office. Including sales call tracking for assigned account executives
  • Provide sales administrative/account related support as needed
  • Assist sales team with prospecting
  • Produce monthly sales/publisher reports/scorecards
  • Manage billing and reconciliation for clients and publishers
  • Manage lead generation tracking/reporting
  • Bachelor of Arts degree, or equivalent experience
  • At least 2-3 years of work experience in print or interactive media environment
  • Strong knowledge of Microsoft office suite, especially Excel, is a must. Experience with CRM systems such as Salesforce or Dynamix is a plus
  • Past experience with Dart Sales Manager (DSM) and/or other online media planning software is a plus
  • Strong oral and written communication skills are required
  • An ability to handle multiple projects in a fast-paced environment is vital
3

Account Planner / Credit & Collection Analyst Resume Examples & Samples

  • Lead the collection of specific accounts receivable portfolio in collaboration with sales management to achieve sales initiatives
  • Work jointly with Sales and propose risk mitigating options for accounts that demonstrate high risk profiles
  • Communicate with key stakeholders, internally and externally for the timely resolution of account deviations
  • Actively reconcile customer accounts to ensure deviations are addressed and solved within specified time frames in accordance to company policy
  • Proactively collaborate with key business stakeholders, sales, customer service, risk planner to minimize customer orders on hold
  • Provide feedback on customer payment habits and relations during credit limit review process
  • Achieve, maintain or exceed Collection Forecast, minimize DSO and Bad Debt
  • Participate in the commentary of specific portfolio review in the monthly reporting package
  • Enter and transmit S.I.C.A. Meeting data on-line, and attend industry meetings as requested
  • Other duties as assigned by the Account Planning Manager
  • Strong Excel spread sheet skills & financial statement analysis skills
  • SAP experience preferable
  • Credit and Collection experience
  • Minimum College or University diploma
  • CCP designation or, at minimum, current enrolment in the CCP program & actively pursuing courses. (Preferred)
  • Minimum two years finance or credit experience
  • Bilingual (French & English) an Asset
4

Account Planner Resume Examples & Samples

  • Keep abreast of developments within the client’s industry and pass on this knowledge to the rest of the team
  • Be enthusiastic and passionate about producing great work
  • Contribute to ongoing thought leadership initiatives based on consumer insights
  • 2 years’ interactive planning experience, or other relevant experience and a strong point of view that proves you have thought about what a digital planner is
  • Demonstrable strategic marketing skills
5

Freelance Senior Account Planner Resume Examples & Samples

  • Ensure the interactive advertising creative teams are given inspiring, single minded briefs
  • Act as a bridge between smart strategic thinking and great creative solutions
  • Define problems, collect information, establish facts and draw valid conclusions to drive insights
  • 5 years in advertising planning, brand strategy, consumer insights, or other fields that you can demonstrate pertain to digital account planning
6

Senior Account Planner E Commerce Resume Examples & Samples

  • Minimum 5 years experience in planning, sales, buying, or merchandising. Retail planning experience preferred, apparel experience a plus
  • ECommerce experience required
  • Strong proficiency in Excel and planning system/ tools (Ex. SAS, Business Objects, JDA, Inforem)
  • In depth familiarity with retail market dynamics and the impact on demand patterns
  • Robust retail/financial planning knowledge, including sales, margin and inventory plans
  • Excellent analytical and strategic thinking skills
  • Highly effective critical thinking and problem solving capabilities
  • Strong and effective communication skills
  • Ability to synthesize vast amounts of data and articulate key insights to trigger action
  • Skilled at modeling and fostering teamwork and collaboration
  • Motivated self-starter with proven skills in negotiating and driving results in a dynamic, complex environment
7

Account Planner, Latin Resume Examples & Samples

  • Exemplify strong communications skills. Expect to deliver strong presentations which include financial information and business strategies
  • Able to tailor level of detail in presentations to reflect the audience (i.e. cross functional team or Senior Management)
  • Possess excellent problem solving skills. Think out of the box and find new ways to drive business
8

Account Planner, Lauren Resume Examples & Samples

  • Partner with AE on management meeting preparation and presentation of seasonal plans to retailers
  • Market Preparation
  • Input and maintain account seasonal clusters in assortment planning system
  • In Season
  • Weekly reporting and analysis on account door performance
  • Maintain focus on our Top 200 doors through monthly conference calls with AE and field partner and identify opportunities and action plans to maximize these doors
  • Maintain branch visit recaps for store visits
  • Ongoing analysis of BSR opportunities by door
9

Account Planner, Men s Resume Examples & Samples

  • Assortment Planning Process
  • Build assortment plans by account based on PRL's recommendations
  • Review assortment plans with Director of Account Planning before publishing the plan
  • Develop preliminary weekly sales forecasts for each account by month by style. (BSR)
  • Planning of initial size scales for all BSR start up orders along with AE
  • Re-evaluate BSR model stocks by style quarterly
  • Review account orders immediately following market with Dir of Account Planning
  • Work with AE to develop BSR seasonal build orders in conjunction with Fathers Day and Christmas targeting specific deadlines to ensure proper inventory levels are in place
  • Reforecast weekly sales forecasts by style for each account. (BSR products)
  • Analyze Account size selling and make appropriate adjustments to Account size scales
  • Prepare account recaps and review with Dir of Account Planning prior to management meetings
  • Account Management and Communication
10

Senior Account Planner Resume Examples & Samples

  • Ensure the creative teams are given inspiring, single-minded briefs with a point of view
  • Use research, both primary and secondary, to deliver true consumer insight
  • 5-10 years in account planning with experience in digital marketing
  • Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form
  • Naturally curious, comfortable designing and implementing qualitative research, conducting interviews and uncovering unique sources of insight
  • Proven success in highly flexible, entrepreneurial environments
  • Demonstrable appreciation for great creative work
  • Ability to deal with problems involving several concrete variables in standardized situations and an affinity for data
  • Demonstrable ability to connect strategy to execution
  • CPG experience a plus
11

Account Planner Resume Examples & Samples

  • Pre-season
  • Develop financial plans by door that supports strategies by account
  • Partner with AE’s to make any required adjustments to plans/orders
  • Partner with AE’s to prepare market preparations and executive summaries
  • Identify off price opportunities by door
12

Account Planner Resume Examples & Samples

  • Ability to line up psychographics of client’s customer with various cable network programming
  • Ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
  • Knowledge of media terms, as well as, media formulas and calculation. Need to know how to estimate ratings
  • Should be extremely detail-oriented, and yet able to work quickly with deliverables
  • Experience with computer software including: MS Office and Excel, and with media system software similar to our own, is preferred
  • Ability to write reports, business correspondence, and procedure manuals Ability to communicate effectively with peers, co-workers, key clients and superiors in written and verbal form
  • Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience
13

Account Planner, Men s Wholesale Resume Examples & Samples

  • Validate all finalized class plans with Director of Planning prior to building assortments
  • Review assortment plans with Director of Planning before publishing the plan
  • Set up the initial model stock assortments by door for all BSR products
  • Re-evaluate model stocks by style quarterly
  • Review account orders immediately following market with Director of Planning
  • Work with AE to develop seasonal build orders in conjunction with Father’s Day and Christmas targeting specific deadlines to ensure proper inventory levels are in place
  • Weekly account performance analysis. (BSR, Fashion and Fashion Basics)
  • Bi-monthly meetings to review account sales performance
  • Reporting Process
  • Concept allocation chart rollup (Pre-market & post-market)
  • Prepare account recaps and review with Dir of planning prior to management meetings
  • Develop a strong working relationship with the each RPD and coordinator to ensure good communication from the stores
14

National Account Planner Resume Examples & Samples

  • Should have some agency planning experience, or be analytical-minded and want to learn
  • Be familiar with writing rationales and/or agency POVs (“point of views”)
  • Ability to back-up work, and have clear logic in creating schedules
  • Be familiar with Strata software and Nielsen
  • Team-oriented, cooperative and have the ability to work with multiple personalities
  • Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or governmental regulations
  • Ability to present information and respond to questions from groups of managers, clients, customers, and the general public
15

Account Planner, Home Resume Examples & Samples

  • In-Season
  • Manage vendor collaboration forecasting meeting with retail partner and develop/recommend changes in product assortments/forecasts as indicated by retail results and account strategy. Prepare account forecasting document to be able to present any opportunities or issues in upcoming forecast
  • Weekly reporting and analysis on account/door and collection performance
  • Make necessary callouts to key partners on opportunities and/or issues (product flow, backordering, low weeks of supply, door opportunities) by sku
  • Partner with Demand Planning to provide most accurate forecasts by sku
  • Pre-Season
  • Develop account financial plans by collection/door that supports global strategies
  • Partner with AE to validate plan, ensure internal & external sales and profit criteria
  • Partner with AR on management meeting preparation and presentation of seasonal plans to retailers
  • Prepare buy for market appointments based on merchandising strategy that are incorporated into financial plans
  • Partner with AE to make any required adjustments to plans/orders
  • Partner with AE to prepare market presentations & executive summaries
  • Create and maintain various tools for market prep
16

Account Planner Resume Examples & Samples

  • KEY ACCOUNT/TERRITORY PLANNING: Manage the sales planning process end to end. Be a key partner with the Field Sales Reps and PRO Retailers. Develop strong collaborative relationships to drive an accurate revenue signal, a quality demand forecast and provide an increased service level to the retailer. Develop and analyze point of sale data reports, key item plans and open to buy files of Key PRO Retailers. Maintain existing and establish new collaborative planning relationships. Maintain and create internal account level key item plans to drive success at retail. Support ad hoc analysis needs of the field sales reps and retailers. Partner with the Sales Planner on maintenance of the AE Planning Templates for the US Sales force
  • DEMAND PACK/FINANCIALS: Maintain PRO’s internal financial forecast through our Demand Pack process. Develop, understand and interpret analytical and statistical tools for trend analysis such as Pacing and Point of Sale Data. Provide both qualitative and quantitative information from Key Account Planning to support the monthly revenue projections. Articulate key findings and create concise summaries of insight. Participate in the resulting action plans
  • SALES SUPPORT, REPORTING & RETAIL ANALYSIS: Be the liaison between the Field Sales team and the Sales Planning Department, to include the Demand Planner, Inventory Analyst, and PRO Sales Management. Maintain existing analytical tools and drive continuous improvement
17

Account Planner Resume Examples & Samples

  • Partner with Senior Director of Sales & Planning to establish general and account-specific business strategies
  • Develop in-season forecast of sales, markdowns, turnover & account profitability; communicate forecasts with store planners, Account Executives, and Senior Director of Sales & Planning; recommend strategies to drive business
  • Develop financial plans which support strategies by account, door, and lifestyle. Work with Account Executives to validate plans and to ensure external & internal sales and profit criteria
  • Partner with sales team to make any required adjustments to plans/orders
  • Partner with managers to reconcile account financial plans to account wedges
  • Work with manager, merchandise planners, sales and production teams in supply/demand meetings
  • Supervise download of assortment plans; verify accuracy of data. Maintain door productivity reports and branch trench reports
  • Forecast and maintain OTB's bi-monthly with Account Executives
18

Digital Account Planner Resume Examples & Samples

  • Facilitates the selling of digital advertising by providing plans that meet the needs of clients and sellers
  • Build/Submit media proposals (Online, Linear, VOD) as directed by Account Executive & Supervisor
  • Submits approved digital orders to ad serving/traffic activation teams
  • Ensures traffic instructions/creative materials have been organized and delivered
  • Maintains digital pacing reports for all campaigns & alerts Account Executive to any sales related issues
  • Troubleshoots and offers solutions to media campaigns when necessary
  • Keeps current with all Account Executive sales activity (past, current and proposed)
  • On-going outreach to digital buyers/planners to assure proper communication/campaign management
  • Provides stewardship for under delivery/make goods; negotiates with Account Executives and client
  • Provide regular sales tracking updates to Sales, Supervisor, Data, Targeting and Finance leads
  • Maintains campaign summary documents & manages all campaign materials on internal share drive
  • Keeps current with all new digital product releases/enhancements and details of corresponding assets
  • Work to provide Account Executives with compelling competitive national digital industry intelligence
  • Work to provide Account Executive with vital campaign analytics and optimization recommendations
  • Tracks digital performance reporting: campaign delivery, conversion analysis, clicks, audience targeting
  • Provides high level support and leadership on special projects/campaigns/sponsorships/initiatives
  • Assists Account Executives(s) with additional tasks and duties as assigned
  • Provides cross-team coverage when needed due to vacations, illness or other absences
  • Gathers and summarizes marketplace intelligence relative to sales and programming. Generates, tracks, and distributes sales reports. Develops metrics to assess sales plan effectiveness
  • Assists Account Executives with maintaining client relationships and answering client concerns. Troubleshoots and follows up on client concerns
  • Provides high level support and leadership on special projects/campaigns/initiatives
19

Regional Account Planner Resume Examples & Samples

  • Assists Account Executives in seeking new customers through various prospecting methods including direct mail, television monitoring, radio monitoring, newspaper monitoring, print monitoring, and internal research tools
  • Aids Account Executives in building client proposals, advertising schedules, and pricing focusing on bundled sales (sports, advanced media & promotions.)
  • Assists in the planning of client promotions to meet marketing objectives, including working with marketing and promotions to plan, price and arrange each event
  • Solidifies relationships with key client personnel through Account Executive involvement and direction
  • Works with Account Manager to provide additional stewardship direction in regard to make goods
  • Monitors competitive media spending for current clients to keep Account Executives informed on what else a client may be buying to create up-sell opportunities
  • Keeps detailed reports on all added value, bonus, promotions, and entertainment for each client for tracking purposes and to be used at contract negotiating/up- sell/retention
  • Interacts with Account Executives regarding research, programming, advanced media, sports, and promotions
  • Participates in quarterly business plan meetings and takes an active role in targeting accounts by learning marketing objectives, identifying key influencers and decision-makers, and brainstorming ideas
  • Participates in sales meetings, training programs, and conferences as directed
  • Regular, consistent and punctual attendance. Must be able to work variable schedule(s) and overtime as necessary
20

Account Planner, Childrenswear Resume Examples & Samples

  • Minimum of 2 years of retail assortment planning and economical analysis experience required in the apparel industry
  • Strong forecasting, modelling and analytical- mathematical skills
  • Strong product knowledge in premium/ luxury segment of apparel industry
21

Freelance Account Planner Resume Examples & Samples

  • Work on new business pitches
  • A deep understanding and passion for digital marketing
  • Proven success working in cross functional teams
22

Account Planner Resume Examples & Samples

  • Assists in the development of sales presentations and materials that address customer needs and highlight the benefits of buying our products or services, focusing on bundled sales opportunities
  • Assists in the planning of client promotions to meet marketing objectives, including working with marketing and promotions to plan,price and arrange each event
  • Gathers research information and data from available sources to assist Account Executives in client positioning (focusing on share growth,churn reduction and new business.)
23

Account Planner AMK Resume Examples & Samples

  • Assist Senior Planning team members to meet client based assignments with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications
  • Assist and contribute to the development of presentations that demonstrate the ability to “connect the dots” of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs
  • Stay abreast of trends in shopper marketing and contribute industry learning to agency and client/external publications
  • Collaborate with the Strategic Planning team on quarterly publications and information sharing for both internal and external use regarding trends in grocery, retail, product categories, and other topics related to shopper marketing
  • (Required)Bachelor's Degree or equivalent job-related experience in Business or Marketing, Communications
  • 3-5 years of experience in progressive brand marketing, promotion agency, shopper marketing or consumer marketing
  • Basic to intermediate skill in analyzing IRI, Nielsen, and other syndicated research data tools to apply and influence actionable marketing plans
  • Intermediate level skill in running inquiries and able present findings via syndicated data tools: P2P, Simmons, Kantar, TNS media, Market track
  • Ability to understand and follow specific instructions and procedures
  • Ability to exercise sound judgment
  • Intermediate level skill in running inquiries and able present findings via syndicated data tools: P2P, Simmons, Kantar, TNS media, Markettrack
24

Account Planner Resume Examples & Samples

  • Clear understanding of the creative development process
  • Decision making skills
  • Ability to research and analyze data effectively
25

Senior Account Planner Resume Examples & Samples

  • Be scrappy in conducting grassroots research to understand customer pain points, values and needs; harvest insights from the research and use them to inform messaging and channel strategies
  • Be a leader. Be ready to roll up your sleeves and get to work in the trenches but, at the same time, provide actionable solutions for improving ways of working
  • Bring forward innovative ideas for content marketing that are applicable and will generate measurable results for clients
  • Participate in creative presentations – must be able to sell-in, conceptualize, lead, analyze, and present qualitative and quantitative research studies
  • Bachelor’s degree in Marketing or related field
  • 4-6 years of experience leading strategic campaign planning. Bonus points if you have the chops to execute, too
  • You thrive on building intriguing stories out of quantitative and qualitative research
  • A background in tech (software, enterprise solutions, etc.) or experience working with tech clients
  • You are comfortable and interested in the end product not always being an advertisement but a product itself - a book, a documentary film, data visualization, or a web experience
  • You have a keen interest in the places where "marketing" and "sales" are blending into each other and be interested in advocating for the customers perspective in both areas
  • Powerpoint master
  • Lifelong student of the industry
  • Clients never cancel when you’re scheduled to present
26

Manager, Senior Account Planner Resume Examples & Samples

  • Responsible for creating the communication strategy for an advertising campaign. This includes targeting the right audience, as well as setting the tone and message of the concept in order to allow for the development of relevant and on-brief creative
  • Responsible for writing the formal brief and for providing the ideal information and insight for creative development. They combine market data, qualitative research and product knowledge with a brief to develop unique insights and strategic direction that will enable the creative teams to produce innovative ideas that will reach consumers
  • Interacts effectively as a strategy partner and advisor with day-to-day business partners and project managers. Working with a number of clients at the same time, identifying the specific business needs for each one
  • Ensures the integrity, quality and effectiveness of the planning function and account management function is consistent with business needs, the teams goals and vision horizons
  • Oversees the performance of agency-style account executive function, client relationship building, traffic and flawless project management. Builds strong, trusting client relationships that provide acceptance and desire for bold, untested ideas
  • Ensures that the strategic efforts of their assigned business lines are integrated, on-brand and aligned with the collective business
  • Regularly evaluates planning processes and resources, demographic data, consumer profiles, etc. to identify and recommend solutions that improve quality
  • Monitors and manages the Account Executive functions
  • Actively participates in new initiatives for the business lines
  • Presents POV, insight and strategy findings to clients
  • Collaborates with Consumer Insights Team providing input on information needs, research design and instruments, analysis and implications on research initiatives
  • Collaborates with media planning and Brand Team to identify opportunities for touch points with the target audience and opportunities for the business
  • Acts as a resource on the target audience for creative during the development of creative execution
  • Creates collaborative relationship with creatives and in development of executions that are on strategy and will resonate for the brand
  • Monitors and interprets cultural and social trends to develop RTBs and insights relevant to the clients business
  • Thorough knowledge of the dynamics of digital and interactive. How each digital and interactive element performs alone, how they perform together and how they are constantly changing
  • Provide thought leadership in the area of relationship marketing, data driven solutions, integrated communications, testing and analysis
  • Investigate, evaluate and develop new tactical concepts/vehicles media and technologies
  • Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
27

Senior Account Planner Resume Examples & Samples

  • Work in partnership with the senior planning team to meet client based assignments with regard to competitive insights, syndicated/research data analysis, and custom client research to drive creative strategy development and client shopper communications
  • With limited supervision, develop presentations that demonstrate the ability to “connect the dots” of research, data and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs
  • Partner with inter-agency client service (field and brand facing departments), client research departments, and outside research resources to secure data for use in the strategic planning process
  • Identify growth opportunity areas for agency interaction and support
  • Oversee junior team members on quarterly and annual publications related to information sharing for both internal and external use regarding trends in grocery, retail, product categories, and other topics related to shopper marketing
  • Stay abreast of trends in shopper marketing and share industry learning(s) with agency, client, and external publications
  • 5+ years of experience in in progressive brand marketing, promotion agency, shopper marketing or consumer marketing
  • Previous direct client interaction and account management experience
  • Intermediate to mastery skill in analyzing IRI, Nielsen, and other syndicated research data tools to inform strategy and influence actionable marketing plans
  • Mastery skill at pulling inquiries via syndicated data tools: P2P, Simmons, Kantar, TNS media, Markettrack
  • Clear understanding of the creative development process, demonstrating the ability to impact and influence the creative product
  • Clear understanding and application of quantitative and qualitative research methods as a means to answer marketing questions
  • Experience and confidence with presenting agency work internally and externally in order to effectively sell agency work and creative product
  • Strong interpersonal and communication skills, both written and verbal
  • Demonstrates problem solving and creative thinking skills; ability to think at both the macro and micro levels
  • Able to work independently and within collaborative work environments
  • Engaged and passionate, innately curios individual
  • Proactive, solution oriented, and forward thinker
  • Ability to manage multiple projects simultaneously, adjusting priorities, and meeting deadlines
  • Demonstrates maturity and good judgment to represent the agency and client in a polished, intelligent manner
  • Strong Microsoft Excel and PowerPoint ability for effective data analysis and presentation
28

Account Planner, Mens Resume Examples & Samples

  • Minimum of 1 to 2 years account planning experience required in the apparel industry
  • Proficient in Microsoft Office specifically Excel
  • Strong analytical and mathematical skills
  • Strong interpersonal and communications skills
  • Strong computers skills
  • Self motivated and organized
29

Account Planner Resume Examples & Samples

  • Create, maintain and communicate product/account forecast
  • Required Bachelor Degree in business, engineering or supply chain related field
  • 3+ years of experience as a buyer, planner, analyst, account manager in consumer goods industry (retail and/or wholesale)
  • Demonstrated results in forecast management activities
  • Understanding of inventory management, S&OP, and integrated business planning process
  • Strong communication, presentation, analytical and problem-solving skills required
  • Strong interpersonal skills with the ability to influence without authority, gain buy-in and drive consensus
  • Strong organizational skills and proven experience in developing / managing processes in a fast growing business
  • Proven ability to articulate business requirements and formulate concise solutions to complex problems
  • Excellent Microsoft Excel skills, Access a plus
  • 10% travel may be required
30

Digital Account Planner Resume Examples & Samples

  • Build awareness of tronc’s digital offerings and capabilities within the market
  • Interface with agencies/clients on all aspects of campaign execution and implementation
  • Respond to requests about inventory, ad products, creative specifications, etc
  • Process and manage Insertion Orders utilizing tronc tools and systems (Plus, DFPS, DFP, Nexter, etc.)
  • Bachelor’s Degree or relevant work experience
  • Digital experience preferred but not required
  • Practical knowledge of Microsoft Office products
  • Organized, with attention to detail and the ability to multi-task
31

Account Planner Resume Examples & Samples

  • 3-5 years of experience in the areas of forecasting and/or demand planning
  • Strong analytical skills, including financial scenario analysis – must have proficient excel skills
  • Acute attention to detail and an ability to thrive on analytical/detailed analysis
  • Ability to work in a team setting, build relationships cross-functionally and be a contributing and interactive member of the organization
  • Understanding of SOX guidelines
  • International working experience- comfort level with different cultures, languages, etc
32

Account Planner for Services Resume Examples & Samples

  • Form strong relationships with education publications and other relevant advertising/media outlets. Keep the team abreast of new print and digital advertising opportunities
  • Evaluate media needs along each campaign and make recommendations based on previous data, content, and budgets
  • Oversee day-to-day media plan management: ownership of media plans and calendar, specs, billing, and results
  • Share results on a monthly basis and updates best practices presentations with product marketers and the creative agency to modify efforts and spend
  • Support campaign strategy development and multi-channel marketing campaign calendars across HMH K-12 solutions by collaborating with fellow Account Planners, content marketing, digital marketing, and creative teams
  • Craft clearly defined campaign briefs to inspire creative work
  • 2+ years of experience in media planning and buying
  • 2+ Experience or strong interested in Account Planning
  • Education or education publishing industry experience preferred
  • Project Management experience also a plus
  • Proven track record in developing compelling creative work for complex clients and businesses
  • Excellent research and analytical thinking skills
  • Strong written and verbal communication skills, including presentation skills
  • Expertise in digital channels and marketing
33

Account Planner Resume Examples & Samples

  • Strong ability to structure, analyze and manipulate large amount of data in excel quickly (e.g., pivot tables, vlookup, data cleaning, etc.)
  • Self-starter and ability to work independently
  • Knowledge of basic inventory and replenishment skills
34

Manager, Senior Account Planner Resume Examples & Samples

  • 8+ years experience in advertising, strategic planning, creative communications or marketing
  • Bachelors degree or equivalent combination of education and experience
  • Knowledge and experience in developing communication strategies that are consumer-centric, brand relevant and drive insightful creative work
  • Ability to identify, succinctly communicate and defend consumer insights, truths and trends
  • Collaborate with creative teams, business partners and people across various disciplines to drive development of effective creative campaigns
  • Strong problem solver with an ability to diagnose root causes of problems and respond with effective solutions
  • Innovative thinker who can develop working hypotheses to apply to a wide variety of marketing challenges and opportunities
  • Experience leading a team
  • Excellent written and verbal communication skills; experience with executive presentations
  • Has a pulse on trade publications journals, research reports, white papers and industry landscape
  • Solid research and analytical skills and can effectively present learnings to customers, clients and other employees within organization
35

Account Planner / Senior AE Resume Examples & Samples

  • Manage all data processing and list information, including development and distribution of both internal and external (to the client) reports
  • Increase efficiency and profitability of the program
  • Work with Creative department and ensure that creative is on target with existing plan
  • Work with Account Supervisor to analyze & report results of all marketing programs
36

Account Planner Resume Examples & Samples

  • Collaborate and partner with account and creative team members on current and new business projects
  • Synthesize learning from various resources to develop actionable insights and creative briefs
  • Work closely with account management and creative teams to become a valued strategic partner both internally and externally
  • 3-5 years experience in advertising, market research, or related field. At least 2 years of which must be in a strategic/account planning role at a creative advertising agency
  • Experience with the strategic and creative development process, including developing brand positioning, creative briefs and advertising concepts
  • BA/BS required, preferably in social sciences
  • Experience working on healthcare marketing is a plus but not required
37

Senior Account Planner Resume Examples & Samples

  • Partner with VP on current and new business projects
  • Translate insights and learnings into presentation story flow
  • Play an integral role in new business pitch development- including secondary research analysis, primary research planning and execution, and development of key insights
  • Become an ambassador for the Planning department and TBWA strategic process within the agency
  • Actively participate in the planning, and assist in the execution, of brand workshops and brainstorms
  • Participate in strategy development initiatives for client and new business project
  • Basic understanding of strategic and creative development process, including positioning statements, creative briefs and advertising concepts
38

Associate Account Planner Resume Examples & Samples

  • Utilize strategy fundamentals with guidance of SVP, Director of Account Planning to contribute to creative strategy development initiatives for clients and new business
  • Collaborate with VP, Director of Digital Strategy on digital strategy projects
  • Synthesize learning from various resources to develop actionable insights
  • Own research projects including secondary research analysis, primary research planning and execution, and social listening
  • Help develop primary research screeners and discussion guides
  • Attend primary research and write strong research recaps in a timely manner
  • Develop trend reports
  • Conduct social listening projects from start to finish
  • Develop creative briefs in collaboration with team members
  • Become an ambassador for the Planning department and the strategic process within the agency
  • 2-4 years strategic/account planning experience in creative agency, consultancy or other communications environment a must
  • Experience planning, utilizing and analyzing qualitative research methodologies
  • Comfortable engaging with senior management
39

Freelance VP, Account Planner Resume Examples & Samples

  • Proactively works as a core team member together with Account, Channels and Innovation, Medical and Creative Team on each brand
  • Provides a deep understanding of the behaviors, drives and motivations of the target customer and the brand and ensures both are top of mind throughout the entire strategic and advertising development process
  • Identifies brand equities, personality, and positioning
  • Takes the lead writing the Creative Strategy
  • Briefs the Creative Team
  • Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
  • Perseveres in nurturing and championing the “big creative idea”
  • Understands and champions “the Brand”
  • Responsible for the Research function internally
  • Builds a strong day-to-day partnership with clients and research colleagues on each of the brands
  • Gives research input into design of qualitative and quantitative studies conducted by Client Research Group
  • Attends research meetings with Client Research suppliers
  • Attends Client meetings when strategy and creative work are presented
  • Strong interpersonal/people skills
  • Possess both intuitive and analytical skills
  • Strong facilitation skills
  • Experience conducting focus groups and one on one interviews
  • Passionate about understanding customer motivations
  • Driven by a desire to “dig beneath the surface” to uncover insights
  • Expert in qualitative research methods and has familiarity with quantitative methodologies
  • Strong marketing and strategic skills
  • Outstanding communication skills (articulate, good writer, strong presenter)
  • Strong conceptual skills
  • Familiarity and experience with a variety of product categories
  • Willingness to extrapolate from experience in the absence of data
  • Ability to turn knowledge of how a target thinks into insights/ideas
  • 3-5 years of Account Planning experience
40

Digital Account Planner Resume Examples & Samples

  • Develop strategies to meet client’s current campaign needs utilizing TWC’s catalog of product offerings and the effective use of scheduling
  • Monitors campaign for any needed changes (and related make goods) by liaising with AE, Ops and client
  • Strong written and verbal communication with internal and external TWC customers on a daily basis
41

Account Planner Resume Examples & Samples

  • Account management for several Account Executives-this includes the ability to manage all internal aspects of AE’s accounts from start to finish. Examples include building orders in Strata View 32, to working with internal SPECTRUM REACH departments to create schedules and book an order through the system
  • Develop strategies to meet client’s current campaign needs utilizing SPECTRUM REACH’s catalog of product offerings and the effective use of scheduling
  • Manages schedule development including checking inventory availability
  • Strong written and verbal communication with internal and external SPECTRUM REACH customers on a daily basis
42

National Account Planner Resume Examples & Samples

  • Account management for National Sales Team, supporting National Sales Managers and the Director of National Sales -this includes the ability to manage all internal aspects of accounts from start to finish. Examples include building a client in CRM to inputting orders in Strata View 32, to working with internal Spectrum Reach departments to create schedules and book an order through the system
  • Develop strategies to meet client’s current campaign needs utilizing TWC’s catalog of product offerings and in conjunction with NCC Media AE's (National Rep Firm)
  • Monitors campaign for any needed changes (and related make goods) by liaising with NCC AE, NSM's, Ops and client
  • Strong written and verbal communication with internal and external Spectrum Reach customers on a daily basis
43

Digital Account Planner Resume Examples & Samples

  • Work with sales team to respond to all RFPs by creating media plans that meet client objectives
  • Interface with agencies/ clients on all aspects of campaign execution and implementation
  • Build awareness of tronc’s digital offerings and capabilities within the market and assist sales team with research and outreach to new advertisers to drive incremental digital revenue
  • Work with 3rd party support vendors and internal fulfillment teams to implement and execute digital campaigns (gathering assets/ creative, processing Insertion Orders, acquiring screenshots, line item optimization, and final reporting)
  • Assist with brainstorming of integrated advertising campaigns, across all tronc digital platforms
  • Act as subject matter expert related to inventory, ad products, creative specifications, and more
  • Ensure that media plans include accurate pricing and utilize approved products and available inventory, as well as adhering to tronc digital business rules
  • Manage the creation, communication, and tracking of campaigns, and work with all levels of client and advertising agency decision makers and influencers as necessary
  • Coordinate with relevant internal departments on all levels of campaign execution (Marketing, Ad Production, Fulfillment, etc.)
  • Process and manage Insertion Orders utilizing tronc tools and systems (PLUS, DFPS, DFP, Nexter, etc.)
  • Coordinate with the Ad Ops Manager to identify process efficiencies to improve customer satisfaction, turnaround time, and create cost savings
  • Bachelor’s Degree or relevant work experience required
  • Digital industry experience required
44

Senior Account Planner Resume Examples & Samples

  • Collecting the right consumer insights and transforming them into creative communication, as well as bringing these insights into the creative process and the creative team
  • Combining creativity, planning, digital experience, and knowledge of the target group together to influence the creative mindset in the creative team in these directions
  • Serving as a focal point of knowledge of creative communication to children
  • Challenging our clients on the strategic communication targets through this consumer knowledge
45

Account Planner Resume Examples & Samples

  • Create effective data driven multi-screen advertising schedules for all clients
  • Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients
  • Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time)
  • Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately
  • Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore are helpful
  • Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings is helpful
46

SVP, Account Planner Resume Examples & Samples

  • Uncovers customer insights and identifies strategic opportunities based on these insights
  • Identifies key customer insights from existing data and translates into relevant programs
  • Participates in brainstorm sessions that result in areas of opportunity for the brand, concept development for new products, holistic marketing ideas and innovative ways to reach patients, consumers or healthcare professionals
  • Designs and manages research projects. Analyzes qualitative and quantitative research results for agency and client needs, such as copy test results, MRI data, segmentation studies and consumer communications checks
  • Utilizes proprietary and secondary research to identify and assess target characteristics and needs, strength of competition, and identifies cultural attitudes and behaviors toward brands
  • Develops questionnaires (sample selection, data collection, analysis and report writing)
  • Uses quantitative and qualitative data to unearth consumer insights and drive client decisions
  • Optimizes the impact of customer insights in program development by inspiring and partnering with creatives
  • Creates demand for Account Planning's contributions by demonstrating its impact on the brand and team
  • 7-10 years of Account Planning experience within an advertising agency
  • Experience within healthcare advertising, relationship marketing and/or interactive advertising is a plus
  • An interest in bringing new ideas to the table beyond the day to day brand strategy and communication planning
  • Capable of building relationships with clients at a senior level and the ability to build their trust to help to navigate their thinking
  • Expert in both qualitative and quantitative research methods
  • Driven by a desire to dig beneath the surface to uncover insights
  • Passion for the target, the brand, and for developing great advertising
  • An intuitive ability to understand consumers
  • Strong team player with the ability to challenge the team
  • An avid follower of how marketing and advertising are evolving
  • An ability to work with creative teams to help them understand an insight and translate it into on strategy creative
  • Exceptional writing, communication and persuasive skills
  • Bachelor of Arts or Sciences. MBA or Masters is a plus
47

Account Planner, Regional Resume Examples & Samples

  • Proactively pulls information from Client Needs Analysis and works with Account Executive/Political Specialist to understand client marketing objectives
  • Maximize inventory usage to ensure proposal delivery
  • Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives
  • Partner with Account Executive/Political Specialist to review and evaluate campaign effectiveness
  • Work closely with Pricing and Inventory to ensure that all inventories is used effectively and priced appropriately
  • Proficiency in building television schedules via media buying software such as Strata is a requirement
  • Knowledge of cable television, broadcast television, digital products and advanced advertising products is a requirement
  • Proficiency in Microsoft Office Applications like PowerPoint and Excel is required
  • A minimum of a Bachelor’s degree in Marketing, Business or a related field is preferred
48

Account Planner Resume Examples & Samples

  • Coordinate with Regional Digital Teams for multi-screen solutions integrated into overall client presentation, including submission of inventory checks to digital planning
  • Create an open honest communication line with all Account Executive/Political Specialist
  • Knowledge of a CRM (Customer Relationship Management), such as eTIMe or SalesForce
  • Experience estimating ratings, calculating demo GRPS and audience delivery is required
  • Previous experience supporting a team of sales, advertising, or marketing professionals is helpful but not required. Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred
  • Clear knowledge of media terms as well as media formulas & calculations
  • Demonstrate strong problem solving skills
  • Build recap decks to show client results and delivery post campaign, to restate the value of partnership
  • 2 + years direct experience required
49

National Account Planner Resume Examples & Samples

  • Assist with all support activities between National Sales Manager, Spectrum Reach Traffic Department, National Cable Communications and Clients
  • Communicates daily on the phone and through email with media buying agency contacts, direct clients, and national sales reps support personnel concerning order confirmations, revisions, make goods and other stewardship considerations related to all cable television schedules emanating from the Denver Media Sales Office
  • Works through billing/invoice discrepancies as needed
  • Manager and support development of National Sales database
  • Maintains Mountain Region Electronic Media Kit (aka:EMK)
  • Prepares graphically rich and professional sales based PowerPoint Presentations
  • Works with National Sales Manager on the design and development of Mountain Region National Sales Newsletter
  • Works with National Sales Manager on design and development of National Sales Packages
  • Ensures Mountain Region Rate Cards are current and posted according to the direction of the National Sales Manager
  • Tracks down assigned media buying agency for prospected accounts
  • Downloads revenue reports into excel format and sorts data according to the direction of the National Sales Manager
  • Maintains accurate record keeping of National Sales Incentive Programs
  • Schedules and Manages travel itineraries for National Sales
  • Manages and submits all Travel & Entertainment expenses on behalf of the National Sales Manage
  • Ability to multi-task and prioritize workload based on sales team’s needs and internal
  • Participates in the development of sales collaterals for the Mountain Region
50

Digital Account Planner Resume Examples & Samples

  • Work with the sales and/or account planning team to understand the client’s advertising objectives and develop proposals that align with those objectives
  • Serve as a regional expert and advocate for the inclusion of digital solutions in all adverting campaigns recommendations
  • Understand best practices around campaign performance and recommendations (e.g. how much inventory is available and needed to be effective; how can targeting strategies be adjusted based in data to ensure effective reach and frequency)
  • Assist Non Digital Account Planners in their development of the client facing presentations by providing digital recommendations and input. This may include helping with the storytelling around client needs, performance indicators and media selections as informed by appropriate media research and historical best practices for Key Regional Accounts
  • Provide justification for all strategic campaign components as it relates to media choice, targeting strategy, inventory allocation, expected performance and achievement of marketing objectives internally and, when needed, externally to clients
  • Recommend and align the incorporation of new products with existing client campaigns and strategies
  • Collaborate cross functionally to communicate account strategies to ensure effective campaign implementation
  • Work with Digital Sales Management to prioritize a dynamic workload as it relates to overall sales strategy
  • Serve as a regional resource for best practices of multi-screen advertising and product capabilities
  • Partner with Account Executives and Digital Account Coordinators to review and evaluate campaign effectiveness; driving account strategy for retaining clients and positioning new business
  • Knowledge of cable television, digital, and advanced advertising ecosystem
  • Previous experience supporting a team of Sales, advertising, or marketing professionals is helpful but not required. Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred
  • Experience and strong knowledge using research databases, tools and applications to make campaign recommendations, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, ComScore, Set Top Box eMarketer, and comScore are helpful
  • Experience in digital marketing; understanding the fundamentals of online campaign planning, inventory estimation and allocation and programmatic media buying
  • Needs to have the ability to decipher between all levels of client marketing objectives and the related performance indicators as it relates to inventory sourcing
  • Comprehensive understanding of media targeting and inventory estimation
  • Familiarity with online metrics, the digital campaign management process and optimization strategies
  • Ability to write rationales, clearly being able to articulate how media strategy and tactics relate to client marketing objectives
  • Clear knowledge of media fundamental terminology and calculations for all digital pricing models (CPM, CPC, CPA). Experience with traditional media metrics, particularly television ratings is also helpful
  • Excellent written communication skills, specifically research acumen using data to strategically identify appropriate media strategy
  • Ability to back-up work and have good logic to creating schedules
  • Mastery of all Microsoft Office and experience with CRM and data base management
51

Digital Account Planner Resume Examples & Samples

  • Understand how consumers are using media today and incorporate that usage into recommendations and targeting strategies
  • Collaborate with Regional Digital Account Planner for multi-screen solutions integrated into overall client presentation particularly focused around key and target solutions
  • Educate AE’s and clients on best practices surrounding multi-screen campaigns
  • Partner with Account Executives to review and evaluate campaign effectiveness; driving account strategy for retaining clients and positioning new business
  • Knowledge of cable television, digital solutions, and advanced advertising products is a plus
  • Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies
  • A deep understanding of reach and frequency when measuring campaigns
  • An analytical mindset that identifies solutions based in data
52

National Account Planner Resume Examples & Samples

  • Assist with all support activities between National Sales Manager, Spectrum Reach Traffic Department, National Cable Communications and Clients (NCC)
  • Communicates daily on the phone and through email with media buying agency contacts and national sales reps concerning order confirmation, revision, make goods and other stewardship considerations related to all cable television schedules emanating from the Media sales office
  • Works with billing department to update billing information on AE’s accounts to ensure that accounts are set up correctly in CRM and Eclipse
  • Maintains Media kits for assigned Region Electronic Media Kit (aka: EMK)
  • Prepares graphically rich and professional PowerPoint Presentations
  • Ensures Region rate Cards are current and posted according to the direction of the National Sales Manager
  • Schedules and Manages travel itineraries for National Sales Manager
  • Manages and submits Travel and Entertainment expenses on behalf of the National Sales Manager
53

Account Planner / Senior Account Executive Resume Examples & Samples

  • Manage and assist AEs in project management & campaign implementation to ensure timely, flawless implementation of client programs
  • Responsible for project cost management & billing/invoicing of client
  • Primary point of contact for assigned program – serves as expert/knowledge base for client products and services
  • Ensures accurate implementation of campaigns
54

Account Planner Resume Examples & Samples

  • Initiate design requests with in-house ad producers for orders that require creative to be designed
  • Negotiate planning rates with sales/management team to help maximize revenue and sales
  • Research and evaluate marketplace conditions affecting sales, providing recommendations based on market research and new trends
  • Monitor process for sales proposals and pricing, following established guidelines for RFP process
  • Use DART Sales Manager (or other order management system) and DART for Publishers (or other ad serving system) with expertise and accuracy
  • Assist Digital Sales Manager with all forms of collateral materials for use in closing new business (including but not limited to: presentational materials, competitive analysis, and campaign analysis)
  • Key point on all National Remnant relationships related to operations
  • Key point on all Agency trading desk partnerships related to operations
  • AdSense – provide ongoing support – weekly price adjustments and recommendations
  • Key back-up for Centro
  • Key back-up for T365 Planners
  • Adhere to best practices and department processes
  • Partner with Quality Assurance/Trainer to determine training needs and best practice materials
  • Stay abreast of industry issues, trends and ad serving solutions to suggest improvements or new ad products for the TI network of websites
  • Participates in special projects and performs other duties as assigned
  • 1-3 years of experience with digital sales, digital trafficking, or similar
  • Internet technologies, such as, HTML and Javascript
  • FTP
  • Microsoft Dynamics CRM
  • Photoshop
  • DART Systems: DFP, DSM
  • Candidates must be highly organized with the ability to multi-task in a fast-paced changing environment, with a focus on customer service, process efficiency and accuracy
  • Must be able to work both independently and in a team environment, and be able to interact effectively with other team members, management and customers
  • Must be able to work autonomously and be comfortable adapting to change and challenge
  • Must possess excellent problem-solving skills and the ability to provide innovative solutions and recommend process improvements
  • Must have excellent interpersonal, verbal, and written communication skills
  • Must be capable of providing Elite Customer Service and the ability to manage difficult people
55

Account Planner Supervisor Resume Examples & Samples

  • Proactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives
  • Coordinate with Regional Digital Account Planner for multi-screen solutions integrated into overall client presentation
  • Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules
  • Compare purchased schedule with the original avail to ensure delivery against client needs
  • Utilize tools to ensure all necessary accounts meet Posting requirements
  • Partner with Account Executives to review and evaluate campaign effectiveness
  • Work cross functionally to create and incorporate local packages into schedules
  • Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
  • Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
56

Account Planner Resume Examples & Samples

  • Working internally with the account team on all matters of strategic and creative business
  • Working externally with clients on same
  • Drafting, revising and presenting briefs and decks
  • Creating and analyzing quantitative studies
  • Anything else that needs doing, high or low – could be vox pop interviews, could be competitive intelligence, could be chipping in on new business
57

Account Planner, Interconnect Resume Examples & Samples

  • Utilize Kantar, Polk, Nielsen, Commscore, Set Top Box data and other research metrics to make proposal recommendations
  • Knowledge of cable television, digital products, and advanced advertising products is a plus
  • Needs to have the ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’ and the difference between those schedules
  • Familiar with writing rationales and/or agency POVs (“point of views”)
  • Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings are helpful
58

Senior Account Planner Resume Examples & Samples

  • Lead the strategic charge on various accounts from brand building to developing activation strategies and tactics that unfold into experience maps to convert sales
  • Spend some time with clients – Be on the front lines with Directors on individual client businesses to understand marketing challenges and help solve them
  • Know what’s going on – Identify the pain points along the journey and mine existing data, trends, blogs, etc – to properly frame and attack marketing assignments. Also have a strong familiarity with alternative media types, social media and the changing role they play in audience strategies
  • Be a strong communicator – Be able to clearly articulate your insights and ideas in a confident, simple way that persuades internal and external clients to act
  • Innovate your thinking– to develop working hypotheses and methods to test/apply to a wide variety of marketing challenges
  • Collaborate and growthe role of Insight & Strategy through the development of effective working relationships with key clients and cross-functional Agency teams
  • Roll up your sleeves – and help the Insight & Strategy Group develop and implement the philosophy and practice of TBWA’s Disruption framework while building connected experiences for consumers in today’s omni-channel world across the Integer offices around the network
  • Be curious, interesting and inspiring – you inspire people and therefore inspire the creative process so you need to enjoy mentoring others while learning something new from every interaction you make along the way
  • 5+ years of account planning experience in an agency environment
  • Experience working with sales, trade and marketing teams to solve retail challenges
  • Hands-on primary and secondary research experience to find “why” beyond “what”
  • Analytics familiarity and expertise to uncover insights, design analysis frameworks and measure programming impact
  • Huge passion for what communication and creativity can achieve in the world
  • Strong interest in shopping and its role in culture
  • Knowing a good idea when you see it and how you can nurture it among partners
  • Professional presentation skills
  • Excellent interpersonal skills and communication skills (written and verbal)
  • Management and Supervisory experience
  • A craving for change and the drive to create it
  • Able to rapidly consume & synthesize information
  • Adept at distilling clarity from chaos & ambiguity
  • At home in a fast-paced, challenging work environment