PR Job Description
PR
provides weekly press results and bi-monthly evaluation of media exposure and public relation activities in collaboration with press office, including performance of campaigns along with return on investment statistics.
PR Duties & Responsibilities
To write an effective PR job description, begin by listing detailed duties, responsibilities and expectations. We have included PR job description templates that you can modify and use.
Sample responsibilities for this position include:
Work with Global Head of PR to manage and execute PR events with external agencies and UK team where appropriate
Work with Global Head of PR to develop PR agency strategy in our key markets and overseeing implementation and reporting
Feed into the PR strategy for UK and International markets
Work to proactively build on the favourable reputation of THE OUTNET with target audiences, aligning all communications with corporate brand positioning
Suggest ideas/initiatives to drive customer growth and brand awareness in UK markets
Engage in department and agency initiatives as needed
Possess deep understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging
Work closely across all departments to ensure all relevant information is effectively utilised
Various ad hoc PR activities
Assisting with PR editorial reports
PR Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for PR
List any licenses or certifications required by the position: ASUME, B2, BLS, GRI, PMP, PHR, CQA, CQE, CPC, SPHR
Education for PR
Typically a job would require a certain level of education.
Employers hiring for the PR job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Communications, Marketing, Journalism, Public Relations, English, Business, Communication, Education, Management, Graduate
Skills for PR
Desired skills for PR include:
Excel
Medical
Health insurance terminology
Medical terminology
Microsoft Office
PowerPoint
Investment and banking products
Policies & procedures
Outlook
Microsoft Office Suite
Desired experience for PR includes:
Graduate (or equivalent) with proven PR experience in a fashion environment
Proven experience within the luxury fashion industry, focused on external communications and expertise in media relations
Mix of agency and in-house experience preferred, corporate PR experience would be beneficial
Creative thinker with ability to generate commercial and creative ideas
Ability to demonstrate solid understanding of the fashion industry
Good judgement and decision making skills and also confident in suggesting calculated risks
PR Examples
1
PR Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of PR. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR
- Ambassadorship- Program and maintain strong relationships with key bloggers and influencers
- Digital Strategy- Drive Digimind's online presence and boost our social media community numbers with a targeted and innovative approach
- Day to day PR activity and follow-up with journalists (print, online, ) and bloggers who cover apparel/fashion industry
- Delivery of a PR plan, targeting smaller businesses more established clients
- Be a self-directed, detail-oriented problem solver with a burning desire to contribute to the organization's success
- Give you an engaging and challenging work environment to flourish in
- Provide all the amazing peers and coworkers one could wish for!
- Autonomy and tools so that you can do your best work the way that you've always wanted to!
- The chance to be a part of something HUGE changing the way people experience entertainment
- Overall, work closely with Head of Marketing Syfy & across business functions to develop Comms Objectives, Strategy & plans to support UK business & channel strategies
Qualifications for PR
- Proven ability to manage and develop junior staff and PR agencies in multiple markets
- Strong presenting & writing skills
- OLiaison with local PR teams and suppliers (hotel, branding )
- Assist with general territory PR enquiries (requests for interviews, set visits, transcripts, talent access)
- Collate consumer press coverage
- Maintain team documents (meeting agendas )
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PR Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of PR. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR
- Identify key products, new designers and exclusive items and develop and implement the best way to communicate this information to a global audience
- Develop creative ways to tell THE OUTNET.COM story and its private label Iris & Ink, to media and pitch feature ideas and news stories
- Ensure that THE OUTNET.COM as a brand and the designers stocked are represented correctly and consistently across all target media along with external agencies
- Attend sales meetings with PR Executives and proactively follow sales and sell through reports each week on all brands and identify weak areas with retail and merchandising
- Ensure that all members of the PR team are up to speed on sales activity and that all vital information is communicated to all agencies on a weekly basis
- Monitor all daily/weekly/monthly PR activity and work with the Global Head of PR to provide targets for the team to work against and to provide a comparison on previous week/month/year
- Assist with administration duties regarding invoicing and payment to vendors with PR Executives
- Compile written responses for features and news stories and write press releases, spokespeople Q&A
- Attend all media interviews with spokespeople and ensure they are fully briefed in advance with current facts and figures, details about the journalist and publication
- Lead projects, product launches and events and work closely with the product marketing manager
Qualifications for PR
- Excellent communication (editorial and oral) and presentation skills
- Great understanding of beauty industry (sensitivity to beauty)
- Perfect knowledge of French/preferably Native Speaker
- Previous office experience (ideally within a media environment)
- Windows Office skills
- Ability to manage upwards - including to Channel Head level
3
PR Job Description
Job Description Example
Our company is looking to fill the role of PR. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for PR
- Align and engage the team in the PR & Comms strategy
- Identify thought leadership opportunities (awards, speaking opportunities)
- Ensure inclusion of the Levi’s® brand, products and initiatives in US fashion and lifestyle media (print, online, broadcast, social)
- Manage placement of Levi’s® products with industry influencers (seasonal and product initiative seeding)
- Work with the PR Manager to develop and execute the PR strategy with clear goals, deliverables, and measurable results
- Support day to day communications with external agencies, helping drive forward timelines
- Manage day to day communication for digital influencer affiliate programs
- Support in pitching for new campaigns and product launches, leading the pitching for digital influencers and bloggers
- Manage media list maintenance, coverage tracking and reporting
- Support the PR Manager in all offline events and partnerships
Qualifications for PR
- Preferred 3-5 years previous work experience in an agency environment
- Familiar with a variety of the PR concepts, practices and procedures
- Experience interacting with business press and other high-profile media
- Be a “go-to person” with exceptional interpersonal, presentation, communication and writing skills
- Huge drive, ambition and motivation for success
- Support for marketing projects with event focus
4
PR Job Description
Job Description Example
Our growing company is looking for a PR. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR
- Manage various Brand Communications activities by leading external agencies and monitor its effectiveness
- Support the business goals by ensuring the development and implementation of effective communications programs to deliver key messages about the business, its service, expertise and products
- Provide strategic communications advice to senior leaders and proactively seek brand exposure opportunities through media and speaking engagements
- Create high quality PR content and materials
- Primary contact for media (domestic and international), cultivate and maintain meaningful relationships with media (press, stylist, blogger) and other VIP
- Driving proactive media relations skills
- Work closely with head of China PR to develop China PR strategy, media programs and press content
- Manage media relations in the assigned region, and pitch for media opportunities from content perspective, proactively and reactively
- Generate content within the company and distribute accurately to the target outlets
- Providing media training to interviewee candidates, and work as professional consultant in crisis disposal
Qualifications for PR
- Some knowledge or experience of the fashion industry - previous fashion internships are helpful but not essential
- A keen interest in media across all platforms
- Educated to degree level/equivalent is desirable
- Two years’ experience in an internal PR/communications team or agency
- Develop & leverage strong media relationships in Entertainment to drive high value coverage for Syfy
- Work closely and feed into the Digital (social & content marketing) Marketing strategy owned by the Brand Engagement Manager & Head of Marketing Syfy
5
PR Job Description
Job Description Example
Our growing company is looking for a PR. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for PR
- Lead menswear planning and outreach across press, influencers and partnerships
- Proactively pitch to press to secure widespread coverage
- Build on existing relationships and forge new relationships with key targets to raise brand awareness
- Manage end to end set projects to time, quality and cost specifications
- Manage menswear requests, merchandising, appointments, sample movement
- Provide regular reports and ensure the database is up-to-date
- Ensure relevant content is created and seeded in line with seasonal campaigns and the overall brand strategy
- Take ownership of menswear events including press days, influencer activations and fashion events such as LFWM
- Support the Global PR manager with International requests and events
- Contribute to the PR plan and strategy, supporting the Global Marketing and Brand Strategy
Qualifications for PR
- Supporting the execution of the digital (social & content marketing) strategy (led by the Brand teams) contributing to social media strategy and supporting social media execution through content ideas, tone of voice and supporting “posting” activity during & outside of TX
- Must have a genuine passion for mastering international corporate communications strategy and viral PR, its strategy, implementation and culture
- Strong editorial contacts in the specified International territories
- Management experience is highly desirable
- Pro-active and able to show initiative/ideas to constantly promote THE OUTNET.COM offering
- Able to identify communication opportunities across multiple media platforms