External Communications Manager Job Description
External communications manager
provides media and communications support to additional global, regional and national events including press releases, media engagement, social media campaigns, and outreach communications pre-and post event.
External Communications Manager Duties & Responsibilities
To write an effective external communications manager job description, begin by listing detailed duties, responsibilities and expectations. We have included external communications manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Point person for public affairs with the director
Develop and be responsible for strategic planning and supervision of public relations programs for Financial Services, reporting to Corporate Communications
Provide ongoing public relations counsel, focusing on the external environment and potential impact to key stakeholders, to include media, customers, activists, community and industry influentials
Coordinate media outreach, leveraging key contacts and managing relationships to solicit media coverage, prioritizing and qualifying opportunities in national and regional dailies, wires, business periodicals, broadcast media, online/social media outlets, industry trades and consumer publications
Manage all organizational interactions with external media and serve as corporate spokesperson for for all topics within responsibility/area
Work effectively in cross-functional teams to advance communications strategy
Work with appropriate divisions to develop specific plans to address key issues
Assess risks, issues, and potential problems and provide proactive solutions
Coordinate closely with relevant departments on company partnerships
Draft communications materials to include press releases, media alerts
External Communications Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for External Communications Manager
List any licenses or certifications required by the position: CMPP
Education for External Communications Manager
Typically a job would require a certain level of education.
Employers hiring for the external communications manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Marketing, Public Relations, Business, English, Education, Management, Communication, Corporate Communications
Skills for External Communications Manager
Desired skills for external communications manager include:
Professional social media profile and engagement track record
Social media space and the ability to develop multi-media materials with an active
Acrobat
Adobe InDesign
Associated Press Style Guide
Budget requirements and guidelines
Communications framework
Current communications best practice
Graphic design
Illustrator
Desired experience for external communications manager includes:
Develop and coordinate pitches and seek to place positive stories in business, trade and consumer media as aspect of communications strategy
Develop roster of speaking engagements and event opportunities for participation
Coordinate media training and executive coaching for external opportunities
A strong business background, excellent managerial skills
Strong written/verbal communications skills (writing sample required)
Strong understanding of the public relations industry, and related knowledge of key trade publications, genre publications and local and national outlets
External Communications Manager Examples
1
External Communications Manager Job Description
Job Description Example
Our growing company is hiring for an external communications manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for external communications manager
- Supervise the work of audit staff and ensuring the professional standard of services
- Manages internal and external communications projects and programs
- Serve as a reliable source for news media (i.e., local broadcast, regional newspapers and online publications), translating national and local messaging while ensuring message discipline
- Proactively identify and recommend to manager opportunistic communications that support organization and leader strategies/goals, monitoring and leveraging daily organization and media news
- Work closely with manager to align strategy across the organization for consistency in strategy and messaging where appropriate to ensure risk is mitigated
- Oversees tracking and measurement of communications outcomes and recommends adjustments for future initiatives
- Work with the Head of Communications, DCC’s leadership team and other senior managers to develop and implement an external engagement strategy, including public affairs, to support DCC’s business objectives
- Co-ordinate and align communications and engagement activity across DCC and its delivery partners to ensure consistency of message
- Build and sustain positive, effective relationships with key stakeholders, including DCC users, regulators, parliamentarians, NGOs, trade bodies, consumer groups, opinion-formers and other influential organisations
- Deliver a range of creative and compelling activities, stakeholder events and collateral via DCC and partner channels to communicate DCC achievements and successes to external audiences
Qualifications for external communications manager
- Strong communicator, who is articulate, dynamic, enthusiastic and a self-starter
- Understanding of the need to establish effective objectives and priorities, management of expectations
- Ability to deliver a high level of service to internal clients and well regarded amongst journalists
- Fluency in European languages, such as French or German essential
- Talented PR specialist, who is results driven with to the ability to execute an effective corporate communications plan
- Be mature, initiative with strong sense of teamwork and project management office (PMO) skills
2
External Communications Manager Job Description
Job Description Example
Our innovative and growing company is looking for an external communications manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for external communications manager
- Manage the production of collateral and ensure DCC’s brand identity is used consistently and appropriately across all media
- Lead on DCC’s stakeholder insight work, use outputs to inform the development of engagement strategy and activity and advise senior managers accordingly
- Support DCC’s business continuity and disaster recovery plans and activity
- Provide strategic and tactical advice to DCC teams on external-facing communications issues
- Horizon-scan emerging political, social and energy industry issues and provide briefings accordingly
- Play an active role in the Communications Team by contributing to team and corporate processes
- Develop, manage and execute a communications plan that elevates your focal areas to drive market leadership and revenue
- Develop succinct messaging and prepare company spokespeople for interactions with the press within the framework of the unit’s messaging and branding strategy
- Be adept at storytelling using the full complement of communications tools to achieve measurable results, including content creation for and development of social media campaigns, product and customer news releases, media pitches, customer and partner initiatives, special events and tradeshows, executive speaking engagements and other growth-related PR initiatives on a national level with an eye toward the global marketplace
- Support of ongoing management of prevalent issues in collaboration with regional Franchise CPA lead
Qualifications for external communications manager
- Ability to convey a professional image, effectively represent the organization as appropriate internally and externally
- Ability to institute and manage policy, process and procedure across a nationally distributed team
- Experience in issues management, crisis communications and rapid response
- Ability to work with all levels of management in a complex environment
- 8+ years of experience in public relations or relevant field providing experience in media relations, marketing publicity, community relations and crisis communications, at a relevant job level, preferably in an agency and/or Fortune 100 setting
- Ensure excellence in management of situations that may impact stakeholder trust and company reputation
3
External Communications Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for an external communications manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for external communications manager
- Work with the larger Communications team to develop compelling written, video, and other content such as graphics and social content (e.g., blog posts, tweets, ) that showcase corporate and executive thought leadership
- Monitor news, analysis, and commentary about ADI and key competitors industry, technology, and other macro trends to provide insight and guide PR strategy and tactics
- Keeps General Manager – Corporate Communications and other corporate officials apprised of media activities pertaining to the Corporation
- Serves as primary spokesperson for the Corporation
- Serve as primary source of media information for internal customers
- News items and features
- Story ideas/pitches, editorial calendars across several platforms including
- Develop, implement and drive execution of corporate media relations plans and reputation strategies
- Manage crisis communication preparation and execution
- Coordinate the activities of the Communications Approval Team, which is comprised of senior leaders, legal and compliance representatives, who are responsible for ensuring accurate, compliant and timely communications
Qualifications for external communications manager
- Minimum 5 years experience in business communications/public relations
- Global worldview
- Understanding of media relations practices and writing for external engagement (bylines, press releases, pitches, blog posts )
- Ability to manage multiple projects concurrently, dealing with all levels of management, variety of positions and personalities
- Bachelor’s degree in Journalism, English or other Communications discipline
- Analysis/Problem Solving/Judgment (when to move forward vs
4
External Communications Manager Job Description
Job Description Example
Our innovative and growing company is looking for an external communications manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for external communications manager
- Support internal communications strategy with audience segmentation, planning, writing and execution
- Support general marketing communications needs for cross-segment U.S. Pharma needs
- Organize, coordinate, track and communicate projects, timelines and approvals in conjunction with all necessary stakeholders including Legal, HR, Distribution Operations, Corporate Communications and Investor Relations
- Leads and is accountable for the Scientific development and the tactical implementation of an publication plan for brands / indications
- Prepares materials for earning calls including I&I milestones for press release, key messages and Q&A
- Oversees Sr
- Leads Love’s social media and digital communications strategies media relations initiatives by crafting business plans, campaigns and editorial schedules, sourcing emerging channels, and actively participating in and monitoring communications across our audiences
- Oversees media relations activities including media inquiry response, relationship building with media professionals, and successfully pitching stories resulting in positive coverage
- Creates shareable content through the development of resources, regular meetings, and collaboration on special projects
- Non-organic dairy, including the Dannon portfolio of brands such as Dannon, Oikos, Activia, Danimals, Light & Fit
Qualifications for external communications manager
- Bachelor’s degree and above in PR, media, communications, marketing, or related filed
- Overall 5+ years’ experience in corporate communications
- Experience in PR agency and worked as a journalist is a strong plus
- Strong media knowledge, including good relationship with leading business, management media, good understanding of social media, and sound knowledge of other new media trends
- Track record for driving executive communication, employee communications and CSR activities in matrix organizations
- Minimum 7-9 years professional experience in a media relations/communications role in a major corporation or public relations agency or in journalism
5
External Communications Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of external communications manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for external communications manager
- Premium imported bottled waters, such as evian, Badoit
- Medical nutrition (Nutricia-NA.com) with brands such as Neocate, KetoCal, Duocal
- Driving positive coverage of Public Affairs programs and engagements, including developing stories and content for use internal and external to the company through social media, marketing, and local pitches
- Partner internally with Corporate Services and Legal to develop external communications as relates to our environmental and government work
- Developing a site communications plan, and incorporating all appropriate external and internal channels developing collateral materials fact sheets, Q&A documents
- Partner with Global Marketing & Communications to understand when the corporate story takes priority over local stories and ensure alignment with global media and branding guidelines
- Execute external communications plans that support business objectives and build the corporate reputation through business and general audience media speaking engagements
- Manage reactive media inquiries by vetting, providing a recommended approach, developing necessary materials (statement, Q&A, ), and liaising with journalists and executives
- Manage proactive media opportunities by identifying, providing a recommended approach, developing necessary materials (pitch, messaging, visual/experiential support, ), and liaising with journalists and executives
- Vet incoming speaking engagement requests for value and liaise with conference organizers
Qualifications for external communications manager
- Mature, flexible team player
- Thorough understanding of today’s media landscape, including hands-on experience of social media
- Able to work well with third parties
- Able to generate fresh ideas – including developing surprising and inspiring story ideas for social media challenge – and think outside the (PR) box
- Ability to work within a complex international organization
- Ability to gain support for communication projects within the organization