Director, Ecommerce Job Description
Director, ecommerce
provides consultation and ecommerce expertise to the business following from evaluation of trends, performance indicators and internal capabilities.
Director, Ecommerce Duties & Responsibilities
To write an effective director, ecommerce job description, begin by listing detailed duties, responsibilities and expectations. We have included director, ecommerce job description templates that you can modify and use.
Sample responsibilities for this position include:
Drive website testing strategy in collaboration with marketing and merchandising business owners
Establish merchandising strategies that drive customer traffic, conversions, baskets and AUR growth
Stay abreast of current trends in credit card theft (skimming in particular) and work with partners to implement processes to reduce the frequency of occurrence
Develop omni-channel capabilities with internal partners to support LS&Co
Define and evolve current wholesale.com structure to meet needs and priorities, including leveraging LS&Co
Lead cross-functional team to plan, design, develop and execute E-Commerce capabilities on existing site
Responsible for developing short and long term objectives, customer metrics, and overall performance for LensCrafters.com
Provide a personalized online experience based on behaviors, actions and segmentation- one that is truly representative of our position as the leader in the category, and more importantly, demonstrates that we are our customers’ vision care partner for life
Develop and implement strategies to increase web site conversion rates, average order size, customer profitability, customer retention, site traffic and reduce cart abandonment rates
Develop clear and realistic business case scenarios for new product capabilities in order to rationalize resource investments
Director, Ecommerce Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, Ecommerce
List any licenses or certifications required by the position: GTM, GA, SEO, PMP, PMI, PM
Education for Director, Ecommerce
Typically a job would require a certain level of education.
Employers hiring for the director, ecommerce job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, MBA, Computer Science, Engineering, Education, Business/Administration, Management, Information Systems, Technology
Skills for Director, Ecommerce
Desired skills for director, ecommerce include:
Syndicated research tools
This industry/area beyond our current portfolio
HTML
CSS
Google Analytics
ECommerce technologies
General business processes of eCommerce
Merchandising
Trends
AMP and progressive web app techniques
Desired experience for director, ecommerce includes:
Manage LensCrafters.com operations manager, product manager and business development director
Accountable for e-commerce forecast and results vs
Transform complex concepts into executable plans and improved customer experiences
Understand business requirements, working with resource and project managers to meet scheduled timelines
A minimum of 5+ years demonstrated organizational leadership, including responsibility for talent and performance management within a division or large department
Experience working in a large enterprise, with the ability to lead managers to ensure team's business results
Director, Ecommerce Examples
1
Director, Ecommerce Job Description
Job Description Example
Our growing company is hiring for a director, ecommerce. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, ecommerce
- Track all eCommerce operational metrics and communicate results vs
- Develop, advise and consult with store partners on on-line best practices and strategies
- Merchandise and present the assortment to meet and exceed financial strategies/KPIs
- Actively oversee all e-commerce systems projects and issues ensuring that all projects are delivered in an acceptable timeframe
- Work with business partners to identify bulk buyers who are competing with RL’s business interests and to develop and implement strategies to mitigate those issues
- Support, develop and maintain effective partnerships between Asset Protection, Fulfillment Center, Contact Center, Sales Audit, IT Security, Human Resources, Fair Employment, and other support groups to ensure all corporate directives are consistently applied
- Ensure the physical security requirements of PCI compliance are in place in RL eCommerce facilities globally
- Provide Asset Protection support services in a timely and efficient manner while maintaining expenses within budgeted guidelines
- In concert with Sales Audit, Operations and IT Security, focus on reduction of fraudulent credit card purchases in both the retail and online environments globally
- Assist in all assignments and tasks as required
Qualifications for director, ecommerce
- A minimum of 12+ year’s prior experience online and offline brand marketing experience
- Motivated to find the “why" and provide effective and compelling data visualization and summary reporting to support conclusions and recommendations
- Highly skilled in communicating results and key learnings with senior management and individuals unfamiliar with subject material
- Ability to bring an idea to reality
- Ability to work through ambiguity in a fast-paced, changing business environment
- Bachelor’s degree in business management, marketing or other relevant field, MBA preferred
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Director, Ecommerce Job Description
Job Description Example
Our growing company is looking for a director, ecommerce. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, ecommerce
- Work closely with marketing team to provide merchandising vision to email, search and social campaigns
- Partner with the marketing content team to develop merchandising calendar for website home and landing Pages, navigation, special initiatives
- Identify, hindsight and brief online exclusive businesses strategies to omni merchandising team
- Collaborate with buying teams to understand and inform the online buy
- Partner with the analytics team to inform revenue generating and conversion opportunities site improvements
- Partner with Digital Marketing Team to identify marketing and promotion opportunities editorial and content features/page layouts aligned with the product strategy
- Support the SVP Finance and SVP Ecommerce in driving growth and providing visibility over the Ecommerce business to all business leads and senior management
- Assist Senior Director leading the forecasting, budgeting and reporting processes of the overhead expenses
- Build bottoms-up operating budgets, forecasts and long range plans for global ecommerce
- Track KPI metrics and develop ROI analyses to monitor and drive financial and operational performance
Qualifications for director, ecommerce
- Online and offline brand marketing experience
- Analyze metrics to guide business strategy decisions
- Utilize creative problem solving and strategic thinking
- Build effective relationships throughout the organization
- Ability to clearly communicate (in writing and verbally) and influence decision making at the executive level
- Consumer-driven individual who puts the customer at the heart of technology
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Director, Ecommerce Job Description
Job Description Example
Our company is searching for experienced candidates for the position of director, ecommerce. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for director, ecommerce
- Review monthly expense results with department leads- provide full visibility into business opportunities and risk
- Establish and maintain strong business partnerships across finance team to promote teamwork and organizational alignment including sharing best practices across divisions
- Align functions and leadership to leverage resources, assets and relationships that deliver seamless implementation of the B2B strategy across the Globe
- Continuous review of site analytics and processes to establish enhancements that ensure we maintain a market leadership position with the B2B tool
- Formulate the annual financial and operating plan for the B2B tool
- Drive the Global GTM process to ensure that the specific needs of the B2B tool are met
- Increase awareness and understanding of the benefits for the B2B tool across the organization
- Coach and develop the B2B organisation to ensure that skills stay up to date and that the team are equipped to win
- Review security standard to provide safe and stable online commerce experiences to consumers to meet the local market’s required standard
- Analyze and present business results, including sales, gross margin
Qualifications for director, ecommerce
- Highly collaborative leader who values integrity, respect, innovation and excellence
- High energy level, with a strong sense of urgency and the ability to maximize a changing landscape
- Leads by providing clear strategic direction, setting high standards, fostering entrepreneurialism, demonstrating flexibility, and bringing innovation to the business
- Able to unite key colleagues and cross-functional partners by gaining trust through demonstrating technical and business expertise
- Minimum of eight years of progressively responsible ecommerce, site operations, web technology and/or web product marketing experience in a retail ecommerce, high transaction environment
- Prior success working within a multi-million dollar online business
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Director, Ecommerce Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of director, ecommerce. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, ecommerce
- Direct the Digital Merchant teams
- Ensure the accuracy and timeliness of all product launches, marketing campaigns and other customer interaction
- Develop and ensure execution of online business strategies, merchandise messages, and seasonal assortments that incorporate the brand’s objectives
- Work closely with the Product organization to develop a roadmap of technology tools to accomplish the goals of the SBU, to include consumer-facing and Service Provider-facing tools and functionality
- Create and update of the Service Catalog Schema and SKUing conventions, including their integration with similar internal and external partner schema
- Develop and maintain a single set of eCommerce rules and guardrails by category, job, and offer type
- Lead analytics tracking and reporting for overall eCommerce business
- Stay current with best in class solutions for eCommerce related to technology, operations, and analytics
- Interact and collaborate with various departments and leaders in the organization
- Interface with UX and product teams to ensure excellent consumer experience
Qualifications for director, ecommerce
- Proven managerial experience in a fast-paced, high-growth environment with a track record of success in leading cross-functional initiatives to simultaneously deliver multiple complex projects
- Deep understanding of information architecture and user experience fundamentals, online retailing best practices, and web technology applications
- Ability to analyze, organize and integrate large amounts of complex information into clear, concise presentations and plans for both technical and non-technical staff & executives
- Exceptional ability to deconstruct projects to articulate key milestones/checkpoints
- Superior executive presence with excellent written and verbal communication skills
- BA/BS degree in business, marketing, operations, computer science, information technology or related field required
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Director, Ecommerce Job Description
Job Description Example
Our innovative and growing company is looking for a director, ecommerce. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, ecommerce
- 10+ year’s demonstrated experience leading consumer eCommerce operations
- 5+ years’ experience utilizing eCommerce technology which includes but is not limited to Content Management Systems, Order Management, Fulfillment, Catalog, Online Marketplaces (Amazon, EBay)
- 5+ years’ experience with consumer products & services via eCommerce
- Well-developed business acumen, strong strategic judgment, acute analytical skills, and will have demonstrated the ability to use creative thinking and innovation
- Experience guiding consumer-facing eCommerce organizations towards aggressive growth plans through development and execution of merchandise strategy
- Undergraduate degree in business, marketing, or related degree required
- Structure strategies to support continued growth in the direct-to-consumer eCommerce business, with particular focus on developing and optimizing merchandise mix on the web site
- Participate in broader organization projects, digital product and systems revisions, and long-term growth plans to help the organization properly scale
- Utilize relevant experience to aggressively expand the SKU categories while overseeing the eCommerce offerings
- Drive sales efforts of the eCommerce Service Provider sales team to fill gaps in the consumer merchandise mix based on traffic and sales data
Qualifications for director, ecommerce
- 7 years or more of eCommerce management experience, required
- Direct the US ecommerce channel’s sales, productivity, and profitability through analysis, ideation, and management
- Develop the ecommerce marketing calendar to align with US retail channels, product launch calendar, and ecommerce objectives
- Oversee all ecommerce ROI marketing programs including the areas of SEO, paid search, retargeting, display ads, email marketing, affiliate marketing, direct mail, syndication of content into paid channels
- Devise and lead our email communications program ensuring they drive sales and brand engagement, and develop lifecycle marketing campaigns to drive loyalty and retention among existing customers
- Develop a strong test-and-learn culture for all marketing and email activities to improve customer engagement, acquisition, and site conversion