Ecommerce Content Job Description
Ecommerce content
provides insights to regularly test and improve online creative content (including web pages, micro-sites, advertising copy, e-mail messages, etc.) and products using multivariate testing.
Ecommerce Content Duties & Responsibilities
To write an effective ecommerce content job description, begin by listing detailed duties, responsibilities and expectations. We have included ecommerce content job description templates that you can modify and use.
Sample responsibilities for this position include:
Understand current industry trends and competition to stay competitive and develop best practices for the site as pertaining to site merchandising, site functionalities/UX, and content management
Assist his/her managment team in maintaining and optimizing all branded content and catalog data on rockport.com and in supporting systems
Understand the levers for visual merchandising, marketing and user experience, and optimize them using analytics and system functionality
Inventory, publish and optimize the use of all online real estate
Balance brand, customer, and commercial requirements
Build up a wealth of knowledge on the response trends within each market
Collaborate with Site Merchandising and Marketing teams to create the best experience with the ever-changing merchandising, marketing and promotional content and cadence
Develop sound recommendations for user experience through site content, banners, landing pages, merchandise and promotional features
Write meaningful creative briefs that provide clear, concise direction for Creative team to create digital assets that meet business requirements and best user flow to meet business objectives and results
Foster healthy, transparent relationships with internal and external partners so that we’re partnering together to create the best customer experience and increasing engagement and/or conversion
Ecommerce Content Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Ecommerce Content
List any licenses or certifications required by the position: PMI
Education for Ecommerce Content
Typically a job would require a certain level of education.
Employers hiring for the ecommerce content job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, MBA, Journalism, Education, Management, English, Business/Administration, Design
Skills for Ecommerce Content
Desired skills for ecommerce content include:
Current industry trends
HTML
Excel
Adobe Creative Suite
Adobe Photoshop
CSS
Website analytics tools and A/B and multivariate experiments
Dreamweaver
E-mail
/B testing of campaign elements for maximum performance
Desired experience for ecommerce content includes:
Prior experience in working with a start-up retail internet site a plus
Ability to thrive in a fast paced entrepreneurial environment a must
Luxury/retail experience is a plus
Second language preferred (written communication skills)
Perform daily site audits to ensure accuracy of site content and user experience
Ensure the best presentation of our products no matter what the digital channel through continuous improvement to product content and data
Ecommerce Content Examples
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Ecommerce Content Job Description
Job Description Example
Our company is looking to fill the role of ecommerce content. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for ecommerce content
- Drive forward a seasonal approach to product data embellishment – understanding consumer needs and building processes to support addressing those points
- Manage product content & data reporting - ensuring we have transparency on go-live product readiness & problem products online
- Set direction and manage temp resource process for seasonal embellishment
- Work closely with site merchandising, consumer experience & marketing activation to ensure consumer journeys can be supported with complete & accurate master data
- Be the bridge point between global asset creation team and the market to ensure quality issues are identified and fixed within relevant SLAs
- Ensure the timely availability of assets and global master data in Demandware and our PIM and act as escalation point for all Master Data Management topics in Demandware
- Work with new and existing clients to ensure all information on their corporate eCommerce program is up to date and accurate
- Assist with online assortment/content identification and management
- Coordinate webstore content requirements
- Maintain the webstoremerchandising including navigation and product mapping, cross-sells, price bands on an ongoing basis
Qualifications for ecommerce content
- Experience with retail fashion/apparel a plus
- Must demonstrate proven experience and success in internet merchandising
- Leverage B2C expertise and existing tool sets to develop best in class B2C & B2B solutions – WSP, WOM, DAM, content
- Web-based software and Content Management System experience a plus
- Experience with a 3rd PIM party tool (preferred, but not pre-requisite)
- Drive from strategy to execution – this is not a hands off role, you’ve got a chance to impact our consumer experience in a significant way
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Ecommerce Content Job Description
Job Description Example
Our growing company is looking for an ecommerce content. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for ecommerce content
- Marketing content auditing
- Cross functional teams alignment & execution
- Support the ad-hoc tasks and projects
- Works with Digital Marketing Mgr., Brand Content Mgr
- Stay current with the newest online technologies
- Manage internal and external relationships with key partners to gather product information (details, images, attribution, ) in a deadline driven environment
- Manage the site content and product “go-live” schedule to ensure that products are activated in a timely manner, maximizing selling time on site
- Oversee the product activation process, which includes ensuring products are strategically categorized for maximized selling exposure, and accurately filtered
- Coordinate product photography needs with Creative Services, EU counterparts, and licensed vendors
- Manage and produce on-model, on-bust, and flat photography for US-exclusive styles – this includes styling products, creating shot lists, providing on-set direction, selecting final product imagery, and communication photo edits/mark ups
Qualifications for ecommerce content
- Experience in an online marketing/merchandising field or creating customer-facing content that is on-brand, relevant and tailored to an online audience
- Familiarity managing outside vendors
- Ability to conceptualize, scope, and execute projects with multiple contributors to strict deadlines
- Experience managing large amounts of data & A/B or multivariate testing
- Proficiency with analytics tools and reporting
- Bachelor degree in international business or online/digital marketing
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Ecommerce Content Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of ecommerce content. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for ecommerce content
- Ensure products are shot in a timely fashion – both domestically and abroad
- Maintain creative support by providing regularly updated style guides for both usage on-set and on-site
- Provide imagery and copy feedback as needed to ensure that the site content is brand appropriate, consistent, and accurate
- Manage the copywriter, communicate the copy needs, and proofread/edit the product copy
- Work cross functionally with 3rd party vendors including a recommendation engine and SEO
- Constantly QA the site to ensure customer facing content and merchandising are accurate
- Manage the general content budget
- Effectively manage product activations using the internal Product Information Management system and ensure all assets are accurately merchandised, filtered, and “live” in a timely manner
- Create curated shops for marketing campaigns and specialty sections onsite, including but not limited to featured shops, markdowns and promotions, holiday communication
- Maintain and update technical site optimizations including in-site search engine optimization, executing and maintaining SEO strategy, site copy and legal communication, and overall site functionality
Qualifications for ecommerce content
- Minimum 1 year in working in international online business environment
- Ability to deliver software/process training
- Ability to create and optimize processes
- Prior work experience on a large volume e-commerce website preferred
- Minimum of 4 - 5 years of experience in digital retail, specifically content management, site merchandising, and product photography
- Must be reliable, self-motivated, and highly organized with a strong attention to detail and accuracy
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Ecommerce Content Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of ecommerce content. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for ecommerce content
- Assist with A/B testing and data collection to continually optimize the site and improve conversion rate
- Support the growth and implementation of mobile initiatives by working closely with the mobile app development team
- Build and manage project plans that outline business requirements, dependencies, role and responsibilities, timelines, milestones, and success criteria
- Collaborate effectively with cross-functional business and IT teams to hit specific project timelines, budgets, and deliverables
- Provide direction to project resources, monitor project status, assemble key project deliverables, and identify issues and risks requiring escalation when reporting project status
- Schedule and facilitate project status meetings and advise management on the effects changes will have on schedule and resources
- Assist in management of key ecommerce meetings, providing agendas, follow up notes, and managing updates to documentations
- Assist in identifying and scoping innovative Omni-Channel opportunities
- Create Executive-level presentations summarizing plans and progress
- Maintain expertise and best practice knowledge of the ecommerce and specialty retail industry especially as it relates to Omni-Channel
Qualifications for ecommerce content
- Must demonstrate a positive attitude, flexibility, and passion for continuous improvement
- Must possess a deep understanding in the trends, needs, innovations, and pace of the eCommerce industry
- Experience with Google Analytics, tagging, SEO, heat mapping tools, A/B testing platforms, and ticketing systems is a plus
- Experience working with a Product Information and Content Management systems
- Demandware Business Manager
- Experience working with a Product Information Management system
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Ecommerce Content Job Description
Job Description Example
Our company is looking for an ecommerce content. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for ecommerce content
- Demonstrate leadership and work collaboratively with information technology and business leadership, internal and key external partners to define and deliver product vision
- Be responsible for coordinating with photo studio and samples warehouse to ensure we have all required samples
- Write inspiring and accurate product descriptions, within an agreed format
- Use your visual eye to add any fit or style comments, to enhance customer experience and potentially reduce returns
- Translate from English into German, taking editorial direction from our global content plans/briefs and in line with our German marketing communications
- Emails localisation
- Manage content calendar creation working collaboratively with the Buyers, Merchandisers and Digital Brand Marketing Manager
- Optimize and maximize on-site search capabilities with outside vendor
- Manage vendor relationships, internal partners and site experience of customer reviews, sizing information, and store locator
- Partner with Business Manager on new and innovative personalization and testing opportunities with a focus on customer satisfaction and conversion
Qualifications for ecommerce content
- Experience working with a content publishing tool
- 2-3 years of eCommerce content management experience preferred
- Must be highly organized and proactive with a strong attention to detail and accuracy
- Must demonstrate a positive attitude, flexibility, and willingness & passion for continuous improvement and learning in all areas of the business
- Must work well independently, be self-motivated, detail-oriented, reliable and organized
- Must be a dynamic team player, problem solver and have effective time management skills with the ability to work across various teams including wholesale, retail, stores, 3PL