AD Operations Job Description

AD Operations Job Description

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AD operations provides technical leadership for large-scale industrial engineering projects using MS Excel, AutoCAD, SolidWorks and MS Projects.

AD Operations Duties & Responsibilities

To write an effective AD operations job description, begin by listing detailed duties, responsibilities and expectations. We have included AD operations job description templates that you can modify and use.

Sample responsibilities for this position include:

Test and traffic creative through third-party ad servers such as DCM and Pointroll
Monitor ad delivery and optimize ad campaign performance using MS Excel and proprietary applications
Test and Resolve technical issues associated with campaign-specific creative assets and third party rich media vendor technologies
Interface with clients and agencies regarding asset requirements and specifications, and coordinate with internal creative services team when custom creative is required
Monitor campaign performance, escalate delivery issues as necessary, and optimize campaigns to meet performance objectives
Ensure flawless and complete campaign delivery focusing on client satisfaction (both internally and externally)
Closely work with and communicate proactively with Sales team to ensure that revenue objectives are met
Operational execution for direct buys for all inventory types (mobile and web display/value exchange inventory)
Familiarity with rich media ad formats, technologies, and vendors media industry trends
Work closely with Media Product and Technical Project Management teams, to provide Media Operations support for testing and integration of new ad products and media tech, and acting as primary Media Operations point of contact for game studios

AD Operations Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for AD Operations

List any licenses or certifications required by the position: DFP, PKI, ADFS, PMP, APICS, IAB, A/B

Education for AD Operations

Typically a job would require a certain level of education.

Employers hiring for the AD operations job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Business, Marketing, Education, Computer Science, Advertising, Economics, Technical, Statistics, Communications, MBA

Skills for AD Operations

Desired skills for AD operations include:

HTML
JavaScript
Flash
CSS
HTML coding
DCM
Excel
MS Word
Excel and Lotus Notes
Sizmek

Desired experience for AD operations includes:

Membership to trade organizations, board or committee involvement a plus
Minimum of 4 years Ad Operations trafficking experience preferably in digital media sales within a large online publisher or agency
Experience with ad server (DFP strongly preferred)
Candidate should have 1 years of related experience, preferably in television environment and digital campaigns
Strong analytical/organization skills and excellent written and verbal communication skills Portuguese is a must
2 years minimum of online advertising and analytical experience

AD Operations Examples

1

AD Operations Job Description

Job Description Example
Our company is hiring for an AD operations. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for AD operations
  • Interface with web production, creative services, and the sales teams to coordinate new ad packages, status reports, updates
  • Detective-like investigator
  • Expert opportunist.Identify and implement solutions that increase the effectiveness and efficiencies of the Ad Ops department, including the development of tools, process and reports related to job responsibilities
  • Manage the process of acquiring vendor samples with Merchants to Photo Studio for assigned events with Merchants
  • Ability to support and direct current processes and procedures to cross-divisional partners
  • Provide end-of-campaign reporting
  • Provide ad specifications and gather assets from agencies, test tags, traffic creative and monitor delivery
  • Troubleshoot campaign issues and discrepancies using analytical and proprietary tools
  • Be a resource for Sales and Sales planning regarding ad serving capabilities, approved rich media vendors, policies regarding data collection, tracking pixels, verification and viewability
  • Gather third-party delivery numbers from Ad-juster and calculate discrepancies
Qualifications for AD operations
  • BA or BS degree, with demonstrable analytical skills
  • Working knowledge of Media buying tools Media Visor, Prisma (Media Ocean)
  • Must be pursuing a Bachelor’s degree in an Analytical, Advertising, Journalism or Marketing major
  • Ability to manage tasks on a tight deadline and be able to handle multiple projects regularly
  • Enjoy working in a team and sharing knowledge and best practices
  • Experience with various 3rd party rich media ad serving systems
2

AD Operations Job Description

Job Description Example
Our innovative and growing company is hiring for an AD operations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for AD operations
  • Generate revenue forecasts and produce reports for high-level management
  • Update line-item settings in Google (DoubleClick) DFP using the UI and API
  • Communicate with the internal Sales, Client Solutions and Account Management teams
  • Interact with the Audience Extension department and the advertising KPI oversight group
  • Pull data from a variety of internal and external systems
  • Oversee Ad Ops coordinators
  • Implement ad campaigns using DoubleClick for Publishers (DFP), DFP Sales Management, DoubleClick Studio and MediaMath
  • Coordinate with the Technology/Development team
  • Test tags, traffic creative & monitor delivery for sold campaigns
  • Work with sales and sales planning to optimize campaigns as necessary
Qualifications for AD operations
  • Bachelor’s degree preferred or Minimum of 2-3 years of relevant experience
  • Expertise with DFP or other ad servers a must
  • Experience with a video ad server (FreeWheel, Doubleclick for Video)
  • Familiarity with programmatic marketing systems (DMP, SSP)
  • Positive attitude under a large workload
  • Resourceful and able to work with little supervision
3

AD Operations Job Description

Job Description Example
Our growing company is looking for an AD operations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for AD operations
  • Project manage rich media ad builds with external vendors
  • Build rich media mobile ads in self service platforms
  • Test tags, traffic creative & monitor delivery for sold campaigns across multiple sites
  • Serve as a main escalation point for client-facing teams, addressing day-to-day troubleshooting issues and providing timely resolutions around delivery, discrepancies, tracking, technical issues
  • Partner with Account Strategists to receive all elements of an ad campaign and QA all assets for accuracy
  • Create, update and maintain standard operating procedure documentation and other training materials
  • Partner with internal teams to conduct trainings
  • Cultivate expertise in operations area of focus
  • Building a new unified Ad Operations team from two separate traffic teams (broadcast and digital) with multi-platform processes and efficiencies
  • Helping to manage and motivate the team on a day-to-day basis
Qualifications for AD operations
  • Proficiency in MS Office suite of products, including Excel and PowerPoint
  • Flexible work hours, ability to work early morning shifts, overtime
  • Experience with mobile, desktop, and video ad servers (FreeWheel preferred)
  • 3rd-party ad tag implementation and troubleshooting for mobile Web, APP, desktop, and video
  • Related experience at an online media company
  • Competency with MS Office (Excel, Word and PowerPoint)
4

AD Operations Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of AD operations. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for AD operations
  • Helping the team set-up and execute flawless media campaigns
  • Identifying and implementing opportunities for improvement within team processes, supporting systems and communication channels
  • Acting as an Ambassador of ad operations across the organization
  • Working with Senior members of other teams to raise visibility
  • Manage the trafficking, set-up and QA of our digital media campaigns for a specific region or set of campaigns
  • Proactively seek out ways to solve for some of our inefficiencies
  • Identify ways to unlock value further upstream in our digital campaign planning, set-up, and optimization processes
  • Continually push smooth integration of new creative formats and 3rd party partner technologies
  • Create and manage advertiser ad banner setups
  • Manage Facebook ad text copies
Qualifications for AD operations
  • Project management experience, ability to manage multiple projects and use tools like Jira
  • Experience improving operational efficiency
  • Must have HTML experience
  • Requires strong organizational and communication skills, keen eye for detail, basic knowledge of Adobe Creative Suite, digital asset management systems and production workflows
  • Experience with DCM (Double Click Campaign Manager) is required
  • Knowledge of general web development principles and site QA process to ensure accurate tag implementation
5

AD Operations Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of AD operations. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for AD operations
  • Delivery of owned projects and initiatives to the respective teams and conduct timely calibration of these projects to seek areas that can be tweaked to improve performance, impact and effectiveness
  • Piloting, implementing, streamlining and exploring the options for largescale driveability of projects and initiatives like CBPR, CBSR globally
  • Periodic risk analysis and mitigation of those elements by identifying and developing contingency plan, facilitate decision closure, acceptance and signoff by stakeholders to ensure the smooth running of the operations
  • Track and manage the project outcomes in the delivery of all programs and services, and work closely with the team to ensure that all deliverables are met and the impact is measured
  • To be self-taught in domain, operations and process
  • Serve as team expert for tools & technology and seek new opportunities to provide value added services within existing client accounts
  • Partner with Sales, Editorial and Digital Engagement teams on campaign optimization strategies
  • Understand the direct relationship between support efficacy and business performance
  • Day-to-day management of campaign set-up, trafficking, tracking, troubleshooting and optimization with creative agencies, Google and other tech vendors
  • Support the Media Strategy team with insights and technical knowledge to ensure a correct A/B testing framework
Qualifications for AD operations
  • Highly technical and can speak eloquently to ad operations processes and setup but also able to explain complex concepts to novices
  • 1+ years of experience with DFP (Legacy or Premium), experience with other 3rd party ad serving systems including Atlas, DFA, Sizmek, Pointroll
  • Comfortable juggling multiple tasks
  • Proactively investigate and troubleshoot issues (delivery discrepancies, billing disputes, technical issues, ) as they arise and communicate solutions to clients, agencies, third-party platforms and/or internal parties
  • Must be proficient in Excel, have knowledge of DFP, DSM, MSFT Office, Google Analytics, JIRA
  • Experience trafficking in DFP and/or TAP (or similar display and audio systems) a plus

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