Senior Digital Analyst Resume Samples

4.7 (56 votes) for Senior Digital Analyst Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the senior digital analyst job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume by selecting wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

Create a Resume in Minutes
VC
V Cummerata
Vicky
Cummerata
130 Ebba Alley
Detroit
MI
+1 (555) 562 9439
130 Ebba Alley
Detroit
MI
Phone
p +1 (555) 562 9439
Experience Experience
12/2016 present
Philadelphia, PA
ITS Senior Digital Analyst, GCD
Philadelphia, PA
ITS Senior Digital Analyst, GCD
12/2016 present
Philadelphia, PA
ITS Senior Digital Analyst, GCD
12/2016 present
  • Using web analytics software to monitor performance of client websites and make recommendations for improvement
  • Work with data owners and department managers to develop and document Business data models and protocols for mining production data sources
  • Responsible for Program and Project Management including task definition, budgets, resources, timelines
  • Researching new online digital opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Designing website banners and assisting with web visuals
  • Provide support to senior-level staff
  • Work closely with key customers, solution centers, and vendors to manage the successful implementation, roll-out, and support of commercial applications including following proper change control processes
05/2013 10/2016
Detroit, MI
Freelance Senior Digital Analyst
Detroit, MI
Freelance Senior Digital Analyst
05/2013 10/2016
Detroit, MI
Freelance Senior Digital Analyst
05/2013 10/2016
  • Work with cross-functional and cross-agency teams to develop monthly performance dashboards and quarterly reports
  • Assist in the creation of tracking tags for various email, media and web campaigns
  • Assist in metrics planning and forecasting; including creation of metrics plans
  • Partner with Account Services to fully understand marketing goals and test objectives
  • Utilize external sources to pull competitive data
  • Leverage internal and external resources to gather relevant industry benchmarks for digital metrics
  • Develop analyses to identify underperforming areas of the website and develop opportunities to improve performance
07/2008 02/2013
Boston, MA
Senior Digital Analyst
Boston, MA
Senior Digital Analyst
07/2008 02/2013
Boston, MA
Senior Digital Analyst
07/2008 02/2013
  • Make recommendations to senior management on how to improve performance and maximize KPIs
  • Support Sales by providing insight into program performance (the “why” behind the way programs performed the way they did)
  • Can do tag validation and create tags in a tag manager with moderate oversight, assisting senior team members with the QA process
  • Work collaboratively in multi-disciplinary teams including developers, product managers, analysts, researchers, planners and marketers to achieve results
  • Evaluate digital performance reports and consult with your agents to understand the numbers and make recommendations for improvements based on data
  • Works with client teams at the onset of projects to determine key performance indicators (KPIs) and establish systems for data collection and measurement
  • Own advanced standard reports, providing key insights on KPI performance through automated visualization techniques while driving efficiency gains
Education Education
Bachelor’s Degree in Curiosity About
Bachelor’s Degree in Curiosity About
Rowan University
Bachelor’s Degree in Curiosity About
Skills Skills
  • Excellent verbal and written communication skills, with the ability to produce excellent technical specifications and documentation
  • Knowledge of web basics such as HTML, JavaScript, and URL structures
  • Ability to manage quickly changing digital landscape and adapt priorities appropriately
  • Basic knowledge of Regular Expression logic & syntax, or willingness to learn
  • Strong organizational skills and attention for detail
  • Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office
  • Strong presentation skills, with the ability to present the business value of analysis concisely and clearly
  • Good verbal and written communication skills, ability to convey statistics concepts and analysis results to non-experts
  • Highly motivated, detail oriented, and a self-starter
  • Strong experience of proactively identifying, prioritising and delivering projects which have demonstrable benefits for businesses
Create a Resume in Minutes
1

Senior Digital Analyst Resume Examples & Samples

  • Collect, report, analyse and interpret the BBC's wealth of digital analytics data to drive decision making and improve its digital products
  • Help products to choose, measure and learn from actionable metrics so that they can continually drive product improvements
  • Work across multiple products and media platforms including responsive websites, mobile and tablet apps, and smart TVs
  • Manage projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
  • Work collaboratively in multi-disciplinary teams including developers, product managers, analysts, researchers, planners and marketers to achieve results
  • Lead the design and implementation of experiments for improving products such as A/B or split testing
  • Pioneer new ways of analysing and exploring the BBC’s data using predictive
2

Senior Digital Analyst Resume Examples & Samples

  • Provide digital analytics services to achieve our business goals
  • Collect high level requirements from the user community/business leadership, in particular the newsroom editorial team and the markets brand digital stakeholders
  • Maintain a strong relationship with the global digital team and ensure sharing and consistency with the global digital team
  • Collect KPIs, reports and dashboards needs
  • Maintain the analytics toolbox
  • Identify and implement effective visual dashboards
  • Ensure that the status quo is challenged by monitoring the market for innovative solutions
  • Keep up to date on the developments of the Social/Mobile/Digital ecosystem (key trends in technologies, players, vendors,...)
  • Act as the central link between global Consumer Analytics and the Newsroom analytic team: constantly interacting with the other Newsroom for providing guidance and ensuring consistency in the KPI, the toolbox and the overall analytics framework
  • Build adidas “command center”, an integrated analytics dashboard for the real time distribution of insights to the decision makers in the digital space
  • Create concept based on the user requirements, ensuring effective communication through concise and visual UI, as well as high flexibility to ensure evolution and localization
  • Identify and select best suited technologies and external agencies for the realization
  • Oversee realization and coordinate across all functions and external agencies
  • Communicates throughout the project lifecycle to ensure strong acceptance
  • Define operational concept, to ensure smooth integration in the overall brand processes and continuously up-to-date information
  • Excellent understanding of social media, digital and mobile business
  • Min 5 years exposure in digital (eg agency) environment
  • Hands on project management skills, preferably in the delivery of a similar command center
  • Min 3 years analytics responsibility, in particular web and social media analytics
  • Hands on experience with analytics tools eg. Coremetrics, Google Analytics, Sysomos, Radian 6…
  • Experience in UI/data visualization
  • Ability to influence and build relationships quickly and to work collaboratively across a number of departments and teams
  • Effective communication skills, ensuring that insights are understood and translated into actions
  • Solid technical understanding of database and query language
  • College/university degree from an accredited institution with a major in Marketing or Digital
3

Senior Digital Analyst Resume Examples & Samples

  • Subject-matter-expertise to establish, communicate and execute world-class web measurement strategies, ensuring it evolves over time to reflect the changing needs of the business
  • Expert at identifying trends in web data, drawing conclusions and making actionable recommendations to key stakeholders within the organization
  • Working with key stakeholders, define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting
  • Define testing plan that aligns with Digital Channel KPIs that contribute to the success of OLC Optimization program
  • Provide value added analysis to answer questions and anticipate the needs of the Digital Channel teams
  • Support Digital Channels initiatives – data gathering, analysis, business cases and providing monthly trended forecast and plan information
  • Define, communicate and enforce web analytics standards and policies
  • On-going education of business partners in the area of web analytics
  • Support the continued enhancement and evolution of our web analytics capabilities to a best-in-class level. Stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goals
  • Will be patient yet able to manage rapidly escalating pace of change within the bank
4

Senior Digital Analyst Resume Examples & Samples

  • Collect, report, analyse and interpret the BBC's wealth of digital analytics data to drive decision making and improve iPlayer
  • Help iPlayer to choose, measure and learn from actionable metrics so that they can continually drive product improvements
  • Lead the design and implementation of experiments for improving products such as through A/B split testing
  • Pioneer new ways of analysing and exploring the BBC’s data using predictive analytics
  • Analyse and report back on the wider VOD market
5

Senior Digital Analyst Resume Examples & Samples

  • Monitoring social listening and content performance utilizing a wide variety of tools, like Facebook, Twitter, and Pinterest analytics, NetBase, Radian6, et cetera. Must be able to vet and learn new tools in the ever changing digital space
  • Building reports and dashboards to visualize actionable insights. Planning and building data processing workflows to power these dashboards
  • Present findings to clients on regular reporting intervals for different deliverables covering daily trends, weekly optimizations and monthly landscape shifts and opportunities
  • Present special reports to clients to help them understand their social and digital content performance with advanced analytics
6

Senior Digital Analyst Resume Examples & Samples

  • Work efficiently with clients and analytics partners to define, extract, and synthesize available data and share results and insight with Mullen team members
  • Glean actionable insights to support in-market campaign optimization
  • Package and present analytical findings and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams
7

Senior Digital Analyst Resume Examples & Samples

  • Lead, commission, undertake and deliver analytics, data and measurement projects across a range of digital media
  • Work closely with members of Radio Product Group to ensure we have a robust approach to collecting, measuring and analysing data
  • Working with Product Managers and Business Analysts, help to implement our “data driven decision making” strategy
  • Contribute to the development and delivery of the BBC’s digital media audience data, measurement and analytics strategy
  • Ensure the BBC has leading-edge analytics tools, measurement, metrics and skills; and employ those to help the business achieve its aims
  • Partner with teams across the BBC to demonstrably influence decision making, through robust data, analytics and insight
  • Partner with teams across the BBC to deliver technical projects on time, to scope and within budget
  • Enable and deliver best practice in digital media measurement and analytics
  • Leading the efforts on measurement of new projects and platforms (e.g. IPTV, smartphone apps, connected things)
  • Be recognised as an expert in digital media analytics, data, measurement metrics and industry standards
  • Proven record of achievement in digital analytics, data and measurement
  • Strong experience of proactively identifying, prioritising and delivering projects which have demonstrable benefits for businesses
  • Successful management of projects of significant scale and complexity to challenging deadlines
  • Excellent interpersonal, communication, time management and influencing skills
  • Experience of managing stakeholder relationships at a senior level
  • A high level numeracy and in depth knowledge of data analysis techniques. Experience of multivariate statistical analysis, CRM and marketing science is desirable
  • Ability to manipulate analytics tools and software
  • Experience of devising new ways of better exploiting data, identifying insights and presenting data in a stimulating and actionable way
  • Knowledge of digital media technologies, databases and product management techniques would be advantageous
8

Senior Digital Analyst Resume Examples & Samples

  • Work with editorial team to keep them up to date on most recent web/mobile engagement trends
  • Create KPI dashboards for senior management consumption
  • Work with in-house development teams to implement and optimize tracking schema
  • Assist with analysis and reporting on effectiveness of editorial initiatives, new site feature launches, and sponsored campaigns
  • Track and analyze user behavior across Thrillist Media Group properties
  • Make recommendations to senior management on how to improve performance and maximize KPIs
  • Make recommendation to stakeholders on funnel optimizations
  • Work across departments in the design, execution and more importantly the results of AB tests
  • 3+ years of quantitative analytics experience in a media environment
  • Proficient with Excel or Google Sheets
  • Thrives in a fast paced, changing environment that requires multitasking, prioritizing and implementing high priority initiatives
  • Strategic acumen coupled with attention to detail and the ability to audit own work
  • Experience with BI tools like GoodData (a plus)
9

Senior Digital Analyst Resume Examples & Samples

  • Develop ad hoc reports and analysis of digital marketing campaigns, content, and tools
  • Create A/B or multivariate tests to inform digital strategy. Drive learning’s from both positive and negative outcomes
  • Examine website traffic to understand market/service/product interests, track navigation paths, and identify key customer patterns
  • Establish and measure against key performance indicators in order to assess the effectiveness of web/digital marketing campaigns and strategies
  • Lead on analytics implementations including tag management
  • Manage all search marketing program accounting
  • Provide ad hoc training of web tools for end users across the organization
  • Provide analysis of customers to develop correlations across customer profiles and segments
  • 3+ years of experience with report & dashboard development
  • Proficiency with Microsoft Excel for data manipulation
  • Experience coding HTML/CSS/JavaScript
  • Experience with Microsoft SQL Server or other database applications
10

Global Senior Digital Analyst Resume Examples & Samples

  • Bachelor's degree in Finance, Economics, Accounting or equivalent. MBA is a plus
  • 6 - 8 years analytical experience working in an eCommerce or retail environment
  • Proven leadership experience
  • A successful candidate for this position is energetic and motivated, and possesses strong interpersonal, communication, and analytical skills
  • Expert level knowledge in Excel and other Office tools
11

Senior Digital Analyst Resume Examples & Samples

  • Work with Showtime’s Editorial, Social, Email, Content, Digital and Distributor Marketing teams to track, monitor, and report quantitative performance against KPIs and most relevant marketing metrics
  • Utilize reporting and analytics tools like Tableau, and information systems such as Omniture to develop quantitative and qualitative analyses
  • Inform strategic decisions around marketing operations, products/services, and partners, identifying and assessing new digital tactics, industry trends and opportunities with in-depth analysis (competitive assessments, market sizing, modeling, etc.)
  • Manage and deliver multiple work streams for various types of projects to agreed scope, timing, budget and quality
  • Act as hub of communication for projects, in regular contact with key stakeholders, as well as internal and external partners engaged in delivering product, feature, or process
  • Develop user requirements, functional specifications, technical specifications, data models, and process flow diagrams to communicate engagement scope to key stakeholders and project team members
  • Configure and manage project team collaboration space (Confluence) and issue/task management system (Jira)
  • Strong organizational, strategic research and analytical skills
  • Experience with Adobe Analytics (Omniture) preferred
12

Senior Digital Analyst, Global Resume Examples & Samples

  • Be responsible for developing new Adobe implementation requirements, maintaining and improving existing implementations on global websites and act as a liaison between global business owners and web development teams
  • Develop the appropriate Adobe Analytics measurement plan, tagging strategy, and software requirement specifications based on business needs as new global websites are created
  • Validate Adobe tags to ensure the accuracy of data as new global websites are created
  • Perform site business metric and visitor behavior analysis to identify possible experience opportunities leading to the development of optimization test strategies across global websites to optimize the customer experience and increase conversion rates
  • Development of dashboards and analysis to answer strategic questions for the global eCommerce business. Manage data sources & automation of regular reporting to answer digital business, digital marketing, and site operation questions
  • Analyze reports, provide insights, and develop testing strategies to drive digital profitability and overall direction
  • Develop training programs for global business partners with various levels of Adobe Analytics to utilize the tools and to be self-sufficient in basic web analytics and provide business partners support for advanced analytics requests
  • Bachelor’s Degree in Economics, Mathematics, Statistics, Engineering, Finance, Analytics, Digital Marketing, Business or related field
  • Expertise in developing web measurement plans and leading Adobe Analytics tagging implementations
  • 3+ years of experience performing and leading Web Analytics required
  • 2 years of meaningful experience in a corporate setting with demonstrated analytical, problem-solving, or reporting background. Retail background is a plus
  • Strong organizational and time management skills, self-motivated
  • Experience of Tableau and R is a plus
  • Experience of working with international business is a plus
13

Senior Digital Analyst, Domestic Resume Examples & Samples

  • Be responsible for developing new Adobe implementation requirements, maintaining and improving existing implementations and act as a liaison between business owners and our web development teams
  • Develop the appropriate Adobe Analytics measurement plan, tagging strategy, and software requirement specifications based on business needs as new websites are created
  • Validate Adobe tags to ensure the accuracy of data as new websites are created
  • Perform site business metric and visitor behavior analysis to identify possible experience opportunities leading to the development of optimization test strategies across the website to optimize the customer experience and increase conversion rates
  • Development of dashboards and analysis to answer strategic questions for the business
  • Manage data sources & automation of regular reporting to answer digital business, digital marketing, and site operation questions
  • Develop training programs for business partners with various levels of Adobe Analytics to utilize the tools and to be self-sufficient in basic web analytics and provide business partners support for advanced analytics requests
  • Expertise in Adobe Analytics tools (SiteCatalyst, Ad Hoc Analysis, and ReportBuilder, Debugger) required
  • Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results, including the ability to translate between technical and non-technical people
  • Strong interpersonal skills including ability to work in a cross functional environment and communicate with all levels of the organization
  • Strong oral/written communication and presentation skills. Can express complex ideas in simple terms
  • Superior knowledge of Microsoft Excel
14

Senior Digital Analyst Resume Examples & Samples

  • Manage all digital program reporting and analytics including website performance, on-site research, search engine marketing, and social listening
  • Develop analyses to identify underperforming areas of the website and develop opportunities to improve performance
  • Produce regular digital analytics reports and dashboards
  • Present results to senior management
15

Senior Digital Analyst Resume Examples & Samples

  • Own advanced standard reports, providing key insights on KPI performance through automated visualization techniques while driving efficiency gains
  • Must be able to learn and use digital analytics technology (ie Adobe Marketing Suite, MicroStrategy, Google Analytics, Platfora, and Datameer). Must be able to work directly vendors to resolve issues
  • Be the Analytics project lead for company projects defined as costing less than $25K, and review results with division directors, managers, and executive leadership
  • Possess moderate level presentation skills. Must be comfortable articulating analytical concepts in a concise manner to internal and external groups of up to 20 people, including an executive audience
  • Validate the data in our reporting and analyzing systems are accurate. Ensure cross-system data are accurate and align to how the business defines them
  • Advanced level ad-hoc support to senior Analytics staff/internal clients
  • Advanced A/B or Multivariate Testing Analytics
  • Works with senior Predictive Analytics team to leverage statistics in analyses
  • Works autonomously with limited methodological input and Decision Sciences oversight
  • Works with stakeholders to establish requirements for on-going reporting, analyses and insights into KBB.com visitor behavior and associated business, sets expectations and delivers accordingly; works with manager to prioritize such projects
  • Monitor the health of KBB.com and its businesses and provide actionable trend information, including applying advanced statistical methodologies to forecast future trends
  • Works with stakeholders and team members to formulate requirements for ad-hoc analyses of KBB.com initiatives and its businesses; works with manager to prioritize such projects
  • Working with stakeholders to formulate testing plan, measurement and analysis of A/B and multivariate testing of kbb.com, maintaining and developing statistical models/templates for test analyses
  • Supports maintenance of analytics implementation, maintenance, accuracy and improvement of digital analytics data capture, systems and tools
  • Interact with and support a variety of teams and individuals within the organization to make data-driven business decisions aimed at growth / business optimization
16

Senior Digital Analyst Resume Examples & Samples

  • The successful candidate will work on a daily basis with digital analytics platforms to explore complex data sets and make recommendations for marketing strategies and/or site design changes
  • Is detail-oriented and possesses a strong technical & working knowledge of web analytics technologies, and a high aptitude toward working with data visualization technologies and data schema
  • Deliver meaningful customer insights through preparing and producing analytics reports on a weekly, bi-weekly and monthly basis
  • Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance
  • Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications
  • Providing tag implementation requirements to the product managers and technical teams, ensuring best practices are followed
  • Working closely with technical teams to ensure accuracy of the implementations
  • 3+ years developing marketing performance measurement using digital analytics tools such as Adobe Analytics, IBM Digital Analytics and Google Analytics
  • Demonstrated ability with performance dashboard and scorecard design and development including KPI and reporting frame refinement
  • Ability to analyze and report interactive consumer metrics, translating information into actionable recommendations
  • Experience with tag management solutions a plus (Tealium, Ensighten, Google Tag Manager, etc.)
  • BA/BS degree in marketing, statistics, mathematics, economics or other quantitative discipline. Masters degree a plus
  • Experience with site testing and personalization tools a plus
  • Experience with advanced Excel or SQL a plus
17

Senior Digital Analyst Resume Examples & Samples

  • Undergraduate degree required (business or quantitative field); having a post graduate degree would be an asset
  • Proficiency with enterprise-level Adobe Analytics (formerly Omniture) tools and methodologies
  • Subject matter expert in the use of industry leading web analytics software such as Adobe Analytics, Webtrends, Coremetrics and/or Google Analytics
  • Business, digital/web strategy or consulting background (5+ years)
  • Strong online/web/digital experience & knowledge of the latest user behaviours online & mobile channels
  • Excellent analytical, logical, and organizational skills; a drive to understand the relationships between data and activities draw conclusions and use critical thinking to validate/verify outputs
  • Conceptual thinker with proven analytical & problem solving skills to see "big picture"
  • Strong interpersonal skills with the ability to work well in a team environment
  • A strong interest in emerging technologies
  • Excellent verbal and written business communications skills; experience delivering written & verbal presentations of analyses & recommendations to senior management
  • Experience with SQL, SAS and BI applications such as Tableau, Crystal Reports, Business objects or Cognos is an asset
18

Senior Digital Analyst Resume Examples & Samples

  • Consult with the product, marketing & development teams to identify, specify and oversee the implementation of web data capture solutions needed to analyse business performance and answer key questions. Own tracking specification processes, delivery to the development teams and testing the new implementations pre-launch (automating where possible)
  • Form close relationships with the business users to support their web analytics training and usage needs, acting as an internal consultant so that teams around the business understand the best way to harness data and make use of our tools in order to build the reports they need to self-serve and answer all business questions
  • Work with database management teams to further integrate our web analytics data with all other Hotels.com data sources, ensuring we continue to make intelligent use of our clickstream data feeds for downstream reporting
  • Support and enhance our web analytics and tag management products, ensuring they continue to meet the evolving needs of our business, including promoting a self-serve culture for marketing tag deployment through relevant user training and support
  • Oversee the deployment and consistency of marketing attribution models so that the correct marketing channels receive credit across all of our business performance analysis & reporting
  • Exploit necessary technology to ensure the accuracy of marketing attribution, with particular attention spent on our mobile platforms where you will need to navigate the complexities of app deep-links, first download attribution etc
  • Use experiences in the field to recommend and deliver improvements to web analytics tools, processes, implementation, reporting and usage
  • Guide and support web analytics practices across our hundreds of users, owning and developing training program content and delivery across all products in our toolset
  • Support in recommending best practise approaches to tracking user behaviour across different top level domains, as Hotels.com develop and further roll out their white label site to partners
  • Knowledge of web basics such as HTML, JavaScript, and URL structures
  • Intermediate to advanced SQL skills, with SQL Server experience desirable
  • Ability to develop the skills set of others through training and demonstrations
  • Strong organizational skills and attention for detail
  • Candidates must have that curious streak and a thirst to understand how things work – a drive to improve solutions, to find that key insight, to investigate to find the route cause behind abnormal patterns in our data in order to resolve
  • Demonstrable experience in a Web Analytics position
  • Experience & a high level of proficiency with Adobe Analytics (Omniture) products and Google Analytics is strongly preferred - proficiency in other tools and willing to learn Adobe Analytics and Google Analytics acceptable
  • Experience with Web Analytics implementation a must; Adobe Analytics implementation primarily - across both desktop and mobile platforms (web and apps) preferred
  • Experience with a tag management solution in a global organisation desirable
  • Bachelor’s degree or higher required. In a relevant technical field preferred (Computer Science, Information Systems etc)
19

Senior Digital Analyst Resume Examples & Samples

  • Identify critical data sets required to support consumer understanding and digital activation, identify gaps in existing data sets and recommends a plan to close those gaps
  • Lead the creation and analysis of consumer segmentations and models critical to driving insights and business impact across digital engagement programs, reporting consumer digital behavior
  • Ensure that digital analytics is connected with other analytical services both across the enterprise and across external partners for strategic alignment, consistency and appropriate context of digital insights
  • Degree in quantitative field (Statistics, Math, Economics etc)
  • 4+ years of analytics experience, digital personalization, or digital data analytics, must use SAS or R
  • Comprehensive understanding of analytical tools, consumer propensity / event based models, digital marketing, and the strategic application of data analytics to drive insights and decision making
  • Demonstrated passion for data analysis and the evolving tools and applications of data in a swiftly evolving, technology driven digital world
  • Must be comfortable working with a tobacco product
20

Senior Digital Analyst Resume Examples & Samples

  • Apply statistical analysis, data modeling, and predictive analysis on strategic and operational problems for the online business
  • Minimum 3-5 years experience in online analytics (online retail a plus)
  • Degree, preferably an MS in mathematics, statistics, operations research, computer science, engineering, econometrics, or similar quantitative analytics discipline
  • Solid SQL skills and experience working in a variety of RDMS environments
  • Familiarity with an analytic scripting language such as R or Python
  • Experience with Client-Side tagging strategies using systems like IBM Coremetrics, Adobe Site Catalyst, or Google Analytics
  • Great with data visualization -- R graphics and Shiny a plus
  • Experience with Forecasting and predictive modeling
  • Good verbal and written communication skills, ability to convey statistics concepts and analysis results to non-experts
  • Ability to work well in cross-functional teams and prioritize requests from multiple stakeholders
21

Senior Digital Analyst Resume Examples & Samples

  • Translating the digital consumer journey into a measurable and visual framework
  • Tying up the visibility on singular digital consumer touchpoints into an integrated journey
  • Consulting the Digital Brand Commerce stakeholders (in particular Strategy, Ecosystem, User Experience, Business Units) with insights and best practices on the consumer journey
  • Identifying based on data the key journey/uses cases associated with main consumer segments to support digital strategy and tactics
  • Liaising with all platform and channels stakeholders to gather objectives and requirements
  • Analyzing business requirements and communicating them to practice leads, data and IT counterparts in an effort to create a comprehensive toolbox
  • Propagating communication and education on digital consumer journey throughout the company
  • Broad knowledge of digital landscapes from mobile, web, social media, paid media and CRM
  • Experience in creating KPI frameworks and spreading the data-supported culture in the company through reports and analyses
  • Minimum of 5 years exposure in digital (e.g. agency) environment
  • Minimum of 3 years analytics responsibility, in a digital area
  • Hands on experience with analytics tools, e.g. Adobe Analytics, Google Analytics, Sysomos, Simply Measured, Socialbakers, Flurry, etc
  • Deep knowledge, usage and understanding of tools such as Tableau, Microstrategy, Power BI, etc
  • Ability to influence and build relationship quickly and to work collaboratively across a number of departments and teams
  • Strong communication skills, ensuring the take up in usage of the insights across the organization
  • 7+ years of progressive work experience
22

ITS Senior Digital Analyst, GCD Resume Examples & Samples

  • Work closely with business to capture, analyse, and define functional, performance, and end user requirements, by working with solution centers and vendors to ensure proper technical requirements
  • Work closely with key customers, solution centers, and vendors to manage the successful implementation, roll-out, and support of commercial applications including following proper change control processes
  • Lead and manage application testing including functional testing, performance testing, and security testing following quality assurance best practices. This includes development and maintenance of documented and repeatable test scripts
  • Daily application support including tracking issues, resolving issues and coordinating testing
  • Work with data owners and department managers to develop and document Business data models and protocols for mining production data sources
  • Define Service Level Agreements (SLAs) and support procedures to ensure SLA’s are met
  • Partner with Application Architects, Data Architects and other technical staff to define systems and information flows
  • Responsible and accountable for data integrity, data security, performance metrics, and SLA analysis
  • Responsible for Program and Project Management including task definition, budgets, resources, timelines
  • Ensure proper documentation for the applications in accordance with the standards and best practices
  • Review performance and capacity of systems periodically to maintain optimum efficiency: Versioning, Business Continuity Planning, Disaster Recovery, Performance
  • Lead writing & design of content
  • Lead mobile and digital testing
  • Research digital apps and social apps as part of the project
  • Develop communications for marketing projects to share around ITS & the company
  • Writing and dispatching email marketing campaigns
  • Researching new online digital opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Designing website banners and assisting with web visuals
  • Conducting key word research and web statistics reporting
  • Contributing to social media engagement and brand awareness campaigns
  • Using web analytics software to monitor performance of client websites and make recommendations for improvement
  • Tracking projects and team activities
  • Provide support to senior-level staff
  • Undergraduate Degree in Computer Science or Business preferred with a focus on web design & development
  • Education including digital content development and design
  • Education including app design and development
  • UI & UX education
  • 1-5 years IS Developer or Analyst experience, preferably in a Web, App, Digital team (can be combination of Parttime work)
  • Project Management, Business Analysis, Testing, and project documentation skills
  • Excellent communication skills (effective with peers and with management)
  • Skills with group discussion facilitation including discovery Question & Answer sessions
  • Strong Reasoning and problem solving skills
  • Self-motivator and focused on delivering technical solutions for business benefit
  • Skills and Understanding of social media, cloud technologies, web services, and mobile applications is a plus
  • Ability to perform on a high-delivery team
  • Creativity
  • Working experience of querying databases is a plus
  • Strong verbal and written communication skills with the ability to liaise with a variety of individuals
  • The ability to work in a team and individually
  • Organizational skills with the capability of working towards tight deadlines
  • A passion for digital & social technology
  • Up to date with current digital trends
  • A strong desire to pursue a career in digital IT marketing
  • Basic understanding of the principles of digital marketing
  • Excellent written ability
  • Computer literate including MS Word and Excel, Powerpoint & basic Photoshop
  • A basic level of ability using WordPress Blog platforms
  • A good understanding of and keen interest in social media: Facebook,Twitter, Youtube, Pinterest etc
  • Self-motivation and an eagerness to learn
  • Ability to work on a number of tasks simultaneously and to deadlines
  • Ability to successfully work in a team and autonomously
  • Ability to demonstrate initiative and flexibility in contributing to all campaigns run by the company
23

Senior Digital Analyst Resume Examples & Samples

  • 4-6 Years digital marketing experience
  • Hands on experience with social media strategy, web content development, review acquisition strategy, SEO / SEM and web analytics tools
  • Experience performing digital marketing assessments and the ability to translate your findings into a workable strategy
  • Experience helping SMBs with digital marketing a plus
  • Experience pulling, interpreting and presenting web analytics data
  • Ability to work 1:1 with a large client base and offer “personalized” service
24

Senior Digital Analyst Resume Examples & Samples

  • Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client’s business performance
  • At least 3-5 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive/technology consulting
  • Fluent in using Microsoft Excel for data manipulation, analysis, and charting. Experience automating routine Excel tasks using macros/VBA preferred
  • Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines
25

Freelance Senior Digital Analyst Resume Examples & Samples

  • Work with cross-functional and cross-agency teams to develop monthly performance dashboards and quarterly reports
  • Effectively deliver timely, insightful and actionable analyses
  • Perform custom analysis and ad hoc queries as needed
  • Develop customer segmentation and profiling to help allocate marketing resources
  • Perform ad hoc and custom analysis as needed
  • Partner with Account Services to fully understand marketing goals and test objectives
  • Assist in metrics planning and forecasting; including creation of metrics plans
  • Leverage internal and external resources to gather relevant industry benchmarks for digital metrics
  • Utilize external sources to pull competitive data
  • Perform custom analysis, reporting, and multiple ad hoc queries as needed
  • Assist in the creation of tracking tags for various email, media and web campaigns
  • Google Analytics
  • Google Tag Manager
  • Adobe Site Catalyst (Omniture)
  • Knowledge of HTTP Fox or similar de-bugger is a plus
26

Senior Digital Analyst Resume Examples & Samples

  • Manage matched panel testing projects for the Digital Sales team from development of test/control all the way through analyzing and reporting results
  • Manage test/control partnership with IRI
  • Mine historical tests to understand and develop best practices
  • Support Sales by providing insight into program performance (the “why” behind the way programs performed the way they did)
  • Manage additional research projects as necessary
27

Senior Digital Analyst Resume Examples & Samples

  • Collaborate with business, technology and analytics partners to determine needs and establish data collection requirements
  • Work with implementation specialists to deploy and maintain accurate website tracking
  • Develop and maintain reports on web channel performance
  • Design effective and impactful reports and visualizations for business and technical audiences
  • Generate insight from site data and communicate opportunities or issues
  • Leverage analytics to continuously recommend optimization tactics that will improve site performance
  • Support business unit teams, product management groups and other teams with ad-hoc reporting and in-depth website analysis
  • Utilize business and analytical expertise to independently perform proactive analysis and solve business problems
  • Define and execute quality assurance procedures to ensure accuracy of analytical output
  • Create presentations to highlight analysis and tell the story
  • Advanced knowledge of Adobe SiteCatalyst/Analytics products
  • Experience defining website analytics tracking requirements
  • Ability to derive actionable insights from data and effectively guide decision-making
  • Strong understanding of segmentation and targeting
  • Ability to excel in a fast-paced, cross-functional environment
  • Proactive problem-solving and critical thinking skills
  • Ability to manage time effectively and consistently meet deadlines
  • Ability to distill analysis into concise recommendations and present to management audiences up to an executive level
  • 7+ years web analytics experience
  • Travel industry and ecommerce experience
  • Experience with A/B testing and website optimization
  • Knowledge of statistical testing methodologies
  • Experience with predictive analytics and digital experience personalization
  • Proficient in SQL, Hive, SAS and/or other programming languages
28

Senior Digital Analyst Resume Examples & Samples

  • Strong Microsoft Excel skills required; experience with Tableau and/or Knime desired
  • Experience with one or more web analytics tools (Google Analytics, Unica, NetInsight, Adobe Analytics, etc.) desired
  • Data management skills (cleaning, linking, analyzing, reporting)
  • Investigation and resolution of data discrepancies to ensure data accurately represents the reality of the business
  • Experience using statistical analysis methodologies (clustering, decision trees, regression, etc.) desired
  • Minimum 3-5 years of Web Analytics Experience
  • Prior B2B marketing experience for digital content, education or healthcare preferred
  • Prior ecommerce experience required
  • Basic understanding and exposure of statistical principles
  • Ability to manage quickly changing digital landscape and adapt priorities appropriately
  • Willingness to assume increasing marketing responsibility as role evolves
29

Senior Digital Analyst Resume Examples & Samples

  • Bachelor’s degree in Business Intelligence and Analytics, Computer Science, Mathematics or related field with extensive knowledge in the application of statistics and computer sciences is preferred
  • 6 + years of related professional experience or equivalent combination of education and experience preferred
  • Extensive experience in Digital and Cross Channel Analytics
  • Hands-on experience with Adobe Analytics Premium, Adobe Data Workbench Manager, Adobe Audience Manager, Omniture/SiteCatalyst /Clickstream
  • Experience with statistical and analytical tools (R, Teradata Aster) or experience with visualization tools (ex. Tableau, D3.js)
  • Working knowledge of building self-serve analytics tools for business users
  • Ability to package analysis in clear and concise reports and presentations
30

Senior Digital Analyst Resume Examples & Samples

  • Must be able to learn and use digital analytics technology (i.e. Adobe Marketing Suite, MicroStrategy, Google Analytics, Platfora, or Datameer). Must be able to work directly vendors to resolve issues
  • Bachelor's degree from four-year college or university in marketing, business, economics, statistics or mathematics preferred; or two years related experience and/or training; or equivalent combination of education and experience
  • Online experience with web / digital analysis and related software preferred (e.g., Adobe Analytics / Omniture, Google Analytics, WebTrends, etc.)
  • At least two years in an analytical/statistics focused position, preferably in a web site analysis-oriented role
  • Strong organizational skills and the ability to effectively multi-task and prioritize in a deadline-driven atmosphere
  • Advanced Excel skills required, including formula and trending charts development
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry
  • Experience in online advertising beneficial
31

Senior Digital Analyst Resume Examples & Samples

  • Building dashboards, reports and metrics to help teams measure and monitor Web performance
  • Undertaking a complex analysis but in the end instilling the key insights in a simple model for the business stakeholders to understand and act upon
  • Presenting data insights in a clear and concise manner through the use of visuals, slide decks, and in unconventional ways. #thinkdifferent
  • Liaise with teams to help with tagging campaigns and identifying patterns with web traffic and behaviours to improve our tracking and reporting
  • Creating SQL queries, specifically PostgreSQL
32

Senior Digital Analyst Resume Examples & Samples

  • Lead digital analysis projects to measure site and content performance
  • Provide data to measure and determine marketing effectiveness
  • Identify and communicate potential optimization opportunities
  • Lead and Execute testing and optimization projects
  • Lead analytics implementation projects
  • Summarize analysis and communicate findings effectively to cross functional teams
  • Work with cross functional teams to create and maintain KPI dashboards
  • Ensure the quality of data through regular data reviews
  • 3 to 5 years of experience in a pure Digital Analytics role
  • Direct experience with Adobe Marketing Suite platform, including Adobe Analytics and Adobe Target
  • Deep knowledge of Web Analytics concepts and Conversion Optimization
  • Experience with web analytics implementation, tag management systems and/or data integrations
  • Exposure to Adobe Experience Manager or other CMS
  • Exposure to other Online Marketing disciplines, such as SEM, SEO, Social Media, etc
  • Ability to think analytically to identify and solve problems through data analysis
  • Experience with summarizing and presenting findings clearly and concisely
  • Strong verbal and written communication skills, ability to convey analytics concepts and analysis to non-experts
  • Team player, able to work with a global cross-functional teams
  • Proficient time management and prioritization skills
  • Highly motivated, detail oriented, and a self-starter
  • Passion for digital marketing and analysis
33

Senior Digital Analyst Resume Examples & Samples

  • Prepares and delivers insight presentations and action recommendations. Communicates complex material in layman's terms. Guides business partners on the interpretation, implications and use of analytic results. Consults on statistical problems (test design, significance testing, confidence intervals, weighting)
  • Undergraduate degree in an analytically oriented major, such as statistics, mathematics, economics or an applied social science. Graduate degree preferred. Academic training in applied statistics preferred
  • Knowledge of financial services and marketing
  • Strong SAS and SQL programming skills. Understanding of data structures
34

Senior Digital Analyst Resume Examples & Samples

  • Create KPI dashboards and automated reporting for senior management, editorial, video and distribution to track company and team performances, as well as inform future content creation
  • Run analysis and reporting on effectiveness of editorial initiatives, new site feature launches, and distribution campaigns
  • Track and analyze user behavior across Thrillist properties including the website, email, Facebook and more
  • Deep understanding and knowledge of how all teams within Thrillist operate, what drives their KPIs and goals, in order to provide on-going recommendations, tactical plans, and presentations
  • 5+ years of quantitative analytics experience in a media environment
  • Thrives in a fast-paced, changing environment that requires multitasking, prioritizing and implementing high priority initiatives
35

Senior Digital Analyst Resume Examples & Samples

  • Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements
  • Develop the analytics, measurement, and tracking strategy for demand generation, digital campaigns and website
  • Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various business units and management
  • Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement of marketing effectiveness.​
  • Share insights and recommendations with marketing leadership through presentations and other communications
  • Evaluate current reporting tools and capabilities to identify and implement improvements and changes.​
  • Assist in data validation to deliver accurate reporting, investigating data questions as they arise, in partnership with business analytics team
  • Collaborate with peers to ensure consistency of information and reports across business units, share best practices and develop systems knowledge.​
  • Drive continuous process improvement in all business processes
  • Stay current with client and industry knowledge, benchmarks and best practices.​
  • 5+ years in digital marketing measurement
  • Bachelor’s degree; degree in business, marketing, or related field is preferred
  • Demand generation measurement preferred
36

Senior Digital Analyst Resume Examples & Samples

  • Design and perform campaign/line of business analysis, interpret results, and develop recommendations
  • Provide data driven marketing solutions to improve client decision-making
  • Develop and deliver presentations for internal teams and/or clients
  • Apply various quantitative methods to combine and interpret information from multiple data sources
  • Partner with the optimization team to uncover relevant insights, trends, and optimization criteria
  • Bring experience providing tracking solutions
  • Achieve and maintain fluency in relevant digital channels and mediums (social, mobile) and tools (Adobe, Maxymiser)
  • Bring intellectual curiosity, responsibility, flexibility and autonomy. Manage data and discern analytical trends, and handle frequent client interactions
  • 6+ year's overall experience preferred including
  • 2+ year's industry experience: Marketing, Advertising or Agency experience
  • Experience in program measurement (online and/or offline), test design and financial modeling a plus
  • Data: Manipulation, Pulling, and Consolidations
  • Computer Skills: proficiency with MS Excel, PowerPoint, some database skills (SQL, SPSS, SAS)
  • Experience in Digital Analytics (Website, Online Advertising and/or Search Marketing) including both tagging and reporting capabilities using site side analytical tools such as Adobe Analytics (a.k.a. Omniture SiteCatalyst), Google Analytics, WebTrends, and ad serving tools (DoubleClick DFA)
  • Experience with Data Visualization: Tableau
  • Bachelor's Degree, in the arts and sciences (history, anthropology/sociology, psychology), Business (economics, marketing), Computer (sciences) or quantitative field (math, statistics), MBA a plus
  • Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents
  • Strong interpersonal and multi-tasking skills, demonstrate empathy and commitment to the clients
37

Senior Digital Analyst Resume Examples & Samples

  • Present analysis and recommendations to key stakeholders both client-side and internally
  • Ensures that not only are client needs met, but follows through with additional recommendations which client might not be aware of by acting on behalf of the client and looking for tracking opportunities that will provide additional insights and actions for improvement
  • Defines technical requirements for improving a client's ability to capture more insight on the customer journey
  • Can do tag validation and create tags in a tag manager with moderate oversight, assisting senior team members with the QA process
  • Identifies opportunities to sell additional analytics strategy services to new and existing clients
  • Identify key trends and opportunities for analytics practice to grow, through knowledge of emerging technology, new strategies for customer insights, etc
38

Senior Digital Analyst Resume Examples & Samples

  • Expert at identifying trends in web & mobile data, drawing conclusions and making actionable recommendations to key stakeholders within the organization
  • Have a deep understanding of how consumers interact with digital
  • Define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting
  • Define testing plan that aligns with Digital Channel KPIs that contribute to the success of Optimization programs
  • Influence internal stakeholders and leaders to interpret and correlate data to key business decision choice to be made
  • Stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goals
  • Have a web strategy background that will inform your advocacy and selling skills – you must be persuasive and collaborative
  • Will be patient yet able to manage rapidly escalating pace of change within The Bank
39

Senior Digital Analyst Resume Examples & Samples

  • Build and evolve world class analytics practice on mobile apps analytics providing a reliable service while constantly monitoring the ecosystem of solutions and partners
  • Defines the vision and roadmap for mobile analytics, addressing technology, processes and people aspects
  • Communicates tightly with the mobile app stakeholders to ensure a strong fit of analytics and business
  • Coordinate with all other analytics practice to ensure transparency in the demand, and the service of an end-to-end analysis of mobile in context of all other digital consumer touchpoints
  • Relentlessly educate and communicate to ensure clear understanding of the mobile KPI frameworks
  • Partners with Procurement in order to engage external suppliers (e.g. conduct interviews, financial management of external supplier costs)
  • Promotes a high performance culture by setting clear expectations and individual goals
  • Strong expertise in apps analytics
  • Experience in research and analytics, balanced across quantitative and qualitative disciplines
  • Agency background, strong communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
  • High affinity with data and statistical methods, experienced with data tools such as Alteryx and Tableau
  • Experience with the creation of business relevant KPI frameworks in a brand + commerce environment
  • Experience with the creation of visually impactful dashboard, from the data layers up to the look and feel
  • Familiar with the agile approach
  • Courage to challenge the status quo
  • Pro-active (engaging & impact-oriented) mind-set, ability to think end-to-end
  • Ability to work in a fast paced environment with different international cultures
  • Minimum of 5 years of progressive work experience in analytics (preferably in brand/B2C context)
40

Senior Digital Analyst Resume Examples & Samples

  • Variety of experience in similar roles
  • Experience of A/B multivariate testing
  • Best practice site tagging and management
  • Customer journey analysis and personalisation
  • Measuring social campaigns / sentiment
  • Deploying marketing campaigns and measuring ROI
  • Passion for digital analytics technologies and trends
  • A degree in a computing or statistical subject
  • Google Analytics or other appropriate qualifications
  • Experience of SiteCore Analytics would also be helpful
41

Senior Digital Analyst Resume Examples & Samples

  • Technical lead on implementing and enhancing our web analytics and optimization environment
  • Provide guidance across the team for implementing tracking for all customer facing pages using Adobe Dynamic Tag Management, defining and maintaining segments for consistent insights
  • Data analysis, metrics and reporting. Includes analysis of complex web and mobile behavior providing insights on trends and issues. Make recommendations for improvements based on findings
  • Provide expertise to optimize sites using A/B and multivariate testing using Adobe Test, analyze findings and make recommendations
  • Optimization programs developer from implementation to analysis
  • Proactive identification of site issues, working with cross functional teams to test and implement resolutions
  • Understand and apply key data structures for other business data sources in order to define effective insights for full customer journey management
  • Key player in identifying areas of opportunity and growth
  • Keep current with leading edge industry and best practices
  • Primary liason with web analytics solution vendors for subject matter expertise
42

Senior Digital Analyst Resume Examples & Samples

  • Expertise with digital analytics tools (e.g. Digital Analytix, Adobe Analytics, Google Analytics) from a reporting and/or implementation perspective
  • Working knowledge of data analysis using relational databases (ie writing queries in SQL) and visualisation (eg Tableau)
  • Strong understanding and experience of analysing data to impact product decisions
  • Demonstrable understanding of the BBC iPlayer product offering
  • Good statistical analysis skills (eg knowledge of statistical modelling techniques, significance tests)
  • Experience in communicating concepts and data insights, including oral and written presentations, and easy-to-read analysis
  • Knowledge of ABn testing / MVT methodologies and platforms
  • Strong understanding of relevant technologies (eg new media technologies) and competitive landscape for BBC iPlayer
  • Ability to work closely and build strong relationships with stakeholders and colleagues from different departments as part of a virtual team
43

Senior Digital Analyst Resume Examples & Samples

  • BS/BA degree in marketing, communications, advertising, or related field
  • 2-3 years of relevant work experience (digital marketing, merchandising, communications, etc.)
  • Agency internship or work experience preferred; tactical execution responsibilities a plus
  • Maintains positive working relations with internal partner teams, vendors, internal Client Service and Operations teams
44

Senior Digital Analyst Resume Examples & Samples

  • Consult with H4P partners, account managers & analytics teams to identify, specify and oversee the implementation of user data capture solutions needed to analyse business performance and answer key questions
  • Own tracking specification delivery to the development teams and test the new implementations pre-launch (automating where possible)
  • Form close relationships across teams
  • Support with Digital Analytics tool training and data usage questions, acting as a consultant so that all H4P stakeholders understand the best way to track / harness data and make use of our tools to build the reports they need to self-serve and answer all business questions
  • Support in recommending best practise approaches to tracking user behaviour across different top level domains so that partners can join H4P data with their own site tracking
  • Ensure our client support & account managers have a sufficient understanding of our Partner provided tracking solutions (Google Analytics), so that they can answer questions
  • Support EAN analytics teams on partner questions either being trading or Digital Analytics related
  • Working closely with the EAN Business intelligence team to deliver an advance reporting suite to support the H4P business
  • Support on product feature tracking requirements
  • Develop and deploy a marketing tracking solution for H4P which benefits internal and partner reporting, making sure not to negatively impact Hotels.com marketing attribution
  • Manage Tags for H4P ensuring that we are supporting
  • Strong analytical mind-set and skills
  • Data querying skills - SQL preferred
  • Strong presentation skills, with the ability to present the business value of analysis concisely and clearly
  • Candidates must have that curious streak and a thirst to understand how things work – a drive to improve solutions, to find that key insight, to investigate to find the route cause behind abnormal patterns in our data
  • 2 years minimum in a Digital Analytics position
  • Experience & a high level of proficiency with Adobe Analytics (Omniture) and Google Analytics products is strongly preferred - proficiency in other tools and willing to learn Adobe Analytics and Google Analytics acceptable
  • Experience with Digital Analytics implementation a must; Adobe Analytics & Google Analytics
  • Experience with a tag management solution – preferably GTM for this role
45

Senior Digital Analyst Resume Examples & Samples

  • Identify opportunities for site optimization: Deploy, measure and analyze improvements and tests (A/B) to drive conversions and revenue; ensure proper implementation and report accuracy
  • Lead site data architecture: Manage current tags and work with technical teams to successfully QA and release new solutions, with the goal of collecting comprehensive and accurate data
  • Develop measures of success: Develop and maintain clear KPIs with a focus on actionability; clearly communicate performance and recommendations to Product and Marketing
  • Inform site strategy: Provide insight into audience behavior in order to drive site updates and initiatives that increase digital subscription revenue and/or advertising revenue
  • Ability to work in a fast-paced, deadline-driven environment
  • Ability to multi-task and adapt to change
  • Outstanding attention to detail and organizational skills
  • Highly motivated to excel with minimal supervision
  • Proficiency with reporting/analytics tools such as Adobe Workspace and Ad Hoc Analysis
  • Proficiency in tagging implementation and management
46

Senior Digital Analyst Resume Examples & Samples

  • Solves problems creatively through analysis, translating complex data sets into useful observations and insights
  • Works with client teams at the onset of projects to determine key performance indicators (KPIs) and establish systems for data collection and measurement
  • Compiles regular KPI reports, drawing upon analytics to optimize campaign performance
  • Conducts secondary research projects to inform campaign strategy, targeting, messaging, and creative
  • Work closely with various teams to help collect relevant data, conduct meaningful analysis and compile the insights needed to achieve communications and business goals
  • Communicate highly technical concepts and procedures in plain terms to clients and internal stakeholders
  • Be well versed in digital media metrics and measurement
  • The Digital Analyst must have at least 3-4 years of relevant experience in digital analytics, preferably with a focus on web and social campaign analytics
  • Must have a bachelor’s degree in a relevant field
  • Experience with Adobe Analytics is required
  • Experience with Google’s Analytics, native social media analytics platforms and third-party social media measurement and listening tools is strongly preferred
  • Must be proficient in Microsoft Excel, with the ability to use complex formulas and employ pivot tables Must have mastery of PowerPoint, with the ability to present findings in a visually appealing and informative format
  • Must demonstrate a strong ability to distill raw data into useful observations and actionable insights
  • Proficient in non-academic writing, with a strong grasp of English grammar and syntax and a familiarity with AP style ideal
  • Strong verbal and written communication, organizational, time management, and critical thinking skills a must
  • Experience working with (or interest in) data visualization tools and creative ways to convey information and trends
  • Academic coursework in computer science, mathematics and/or statistics desired
  • Candidates with experience in Python, R, or VBA strongly preferred
47

Senior Digital Analyst Resume Examples & Samples

  • Guide and support digital analytics practices across our hundreds of users, owning and developing training program content and delivery across all products in our toolset
  • Demonstrable experience in a Digital Analytics position
  • Experience with Digital Analytics implementation a must; Adobe Analytics implementation primarily - across both desktop and mobile platforms (web and apps) preferred
  • Bachelor’s degree or higher required. In a relevant technical field preferred but not essential (Computer Science, Information Systems etc)
48

Senior Digital Analyst Resume Examples & Samples

  • Track daily, weekly and monthly business performance against goals and provide trend analysis against prior periods
  • Develop and deliver standardized performance reports for marketing campaigns and activities including email, search, display, affiliate, partner, site promotions, social, etc
  • Work directly with Marketing, Sales, and Product leadership teams to help guide overall growth strategies
  • Develop and deliver dashboards and detailed monthly and quarterly results summaries to management team
  • Work with key stakeholders to develop forecasts for key marketing indicators and success events
  • Analyze website behavior to support user experience optimization efforts
  • Marketing data consolidation and validation
  • Configure website analytics platform and support implementation of tagging and other tracking parameters to measure performance
  • Drive improvements in testing capability and measurement of tests
  • Provide ad hoc and “deep” analysis, synthesize recommendations, and present results
  • Help stakeholders improve their operations and answer business questions using data from key applications such as Adobe Analytics, Tableau, Marketo and SalesForce.com
  • Bachelor’s degree; MBA or MStat a plus
  • 3 to 5 years’ experience in digital / web analytics
  • Familiarity with SaaS (Software as a Service) licensing and/or subscription revenue model
  • Strong knowledge base in all facets of web analytics (data capture, measurement, reporting and translation into business and/or behavioral insights)
  • Experience with Google Analytics 360 and/or Adobe solutions: Site Catalyst, Discover, Test & Target, including configuring website analytics platforms, providing analysis and interpretation of website statistics, and customer report/dashboard design. Adobe certification a major plus
  • Experience with tag management solutions, such as Adobe Dynamic Tag Management or Google Tag Manager
  • Experience with other clickstream tools (Crazy Egg, Hadoop) is a plus
  • Tableau or equivalent BI tool experience a plus
  • Experience with statistical analytics tools (Python, R, or SAS) is a plus
  • A data-driven inclination for web testing design and interpretation, including development of Multivariate and A/B testing, conversion rate optimization, and personalization strategy. Experience with Adobe Target and Optimizely to stage tests, interpret results, and recommend action
  • Strong Microsoft Excel, Access, and/or SQL skills, including pulling data out of a SQL server and manipulating it as needed to run complex and insightful analysis
  • Passion for analytics and driving to results and intellectual curiosity. Desire to help drive immediate improvement in business results based on the results of analysis
  • Natural ability to effectively communicate results/implications both verbally and in writing to technical and non-technical audiences
  • Familiar with best practices across all facets of the online experience. Understanding of HTML and web technologies and concepts, including experience with high transaction websites and database marketing
  • Demonstrated analytical ability with digital measurement, particularly complex and abstract business problems. Strong quantitative analysis skills with an aptitude for mining large data sets
  • Detail oriented, able to multi-task, troubleshoot, and problem solve
  • Exceptional project and organizational/time management skills
  • Ability to quickly identify and solve problems in a fast paced, changing environment
  • General understanding of HTML and web technology, including experience with high transaction websites and database marketing
  • Highly effective working in teams and meeting tight deadlines; able to articulate abstract business problems and help teams to conceptualize underlying issues and recommended solutions