Marketing Science Resume Samples

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TF
T Fritsch
Tomas
Fritsch
46464 Cole Coves
Chicago
IL
+1 (555) 801 6847
46464 Cole Coves
Chicago
IL
Phone
p +1 (555) 801 6847
Experience Experience
Boston, MA
Marketing Science
Boston, MA
Shields and Sons
Boston, MA
Marketing Science
  • Partnering with marketing and training teams for ongoing development of content to share out to sales, marketing science, and client organizations
  • Knowledge of advertising and/or measurement methods and technologies
  • Serve as Funding Account Manager - Manage relationships and contracts with syndicated data vendors and evaluate new syndicated data sources to drive advanced modeling and insights
  • Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
  • Collect feedback and questions from client/sales organizations and trainings and allow for this feedback to influence future research/studies and key investment areas for Marketing Science
  • Partner with key cross functional partners such as Product, Product Marketing and Global Marketing Solutions Training organizations
  • Participate in the assessment of potential strategic changes by identifying analogues and reviewing impact
Philadelphia, PA
Marketing Science Manager
Philadelphia, PA
Hettinger, Ward and Streich
Philadelphia, PA
Marketing Science Manager
  • Mentor, develop, and manage a large team of measurement partners to execute against measurement goals
  • Develop Marketing Mix models to optimize marketing spends. Create process for effective monitoring and decision making of marketing spends (10%)
  • Project budget management and SOW writing, working with MS Director and PM on estimates
  • Account management (client relationship and communication)
  • Proven track record of working effectively in a collaborative, fast-paced, multi-tasking environment
  • Develop and implement analyses for field force promotion, including customer segmentation, targeting, and promotional response measurements (20%)
  • Leading and managing collaboration with other agencies and data providers
present
Dallas, TX
Director, Marketing Science
Dallas, TX
Nikolaus-Conn
present
Dallas, TX
Director, Marketing Science
present
  • Recruiting, developing and retaining talent, and ensuring strong succession plan
  • Championing the use of advanced analytics in evidence based decision making
  • Helps lead the overall Marketing Science department by participating in the development and implementation of key priorities, strategy, plans and objectives
  • Leading departmental efforts in furthering analytical innovation with a lens of practical application
  • Articulating the departmental vision and how its achievement delivers value to the broader AZ objectives/priorities
  • Clearly articulate business problems, recommend solutions and the resulting business implications
  • Developing the team in analytical capabilities and business knowledge
Education Education
Bachelor’s Degree in Statistics
Bachelor’s Degree in Statistics
California State University, Los Angeles
Bachelor’s Degree in Statistics
Skills Skills
  • Ability to distill large quantities of information into clear and concise insights, formulating actionable recommendations
  • A proficiency with the current issues and trends within the online marketing industry, emphasis on emerging media and mobile platforms
  • Strong collaboration, project management and team building skills (with internal and external teams)
  • The ability to admit fault when fault has been demonstrated, and to deny fault when no fault has been demonstrated
  • Creativity; able to articulate ideas and concepts in visually interesting, compelling ways
  • Embodies collaborative spirit and ability to manage stakeholders and team members at other agencies
  • Understanding of Marketing concepts
  • Excellent communication and presentation skills – ability to harmonize teams and effectively communicate to creative, tech, media, project management, account and client teams
  • A sense of humour
  • Persuasion, persistence, and patience
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15 Marketing Science resume templates

1

Marketing Science Manager Resume Examples & Samples

  • Develop and implement standard ROI principles and analyses and present results to marketing teams (20%)
  • Develop and implement analyses for field force promotion, including customer segmentation, targeting, and promotional response measurements (20%)
  • Make recommendations to brands and other stakeholders on the effectiveness of different marketing tactics (10%)
  • Generalize approach to measuring common programs across the business unit (10%)
  • Establish and maintain data and approaches to measuring tactic interactions and cross-product impact (10%)
  • Partner effectively and collaborate with other MA&S colleagues to provide holistic analytical insight (10%)
  • Develop Marketing Mix models to optimize marketing spends. Create process for effective monitoring and decision making of marketing spends (10%)
  • Represent brand-specific MS approaches and customizations to the broader team to ensure consistency in MS across the portfolio learn from others, and proactively share and seek out advice on approaches to complex MS situations (10%)
  • Master's or PhD degree in Business, Economics, Statistics, Social Sciences or related field is required
  • At least three years analytical experience, preferably within pharmaceutical or biotech industry but not required
  • Proficiency in analytical tools is required (e.g., SAS, SPSS, or SQL)
  • Demonstrated ability to structure and conduct analyses to generate insight and recommendations
  • Excellent problem solving and Excel-based modeling skills
  • A keen eye for detail
  • Demonstrated ability to influence without direct authority, and to develop and maintain strong partnerships
  • Proven track record of working effectively in a collaborative, fast-paced, multi-tasking environment
  • Experience with secondary data: syndicated sales, promotional & marketing data, longitudinal patient-level data, payer data. Additional knowledge of primary market research or medical research data is a plus
  • Experience using patient level data (medical/retail claims) to analyze treatment/usage patterns
  • Experience with field force analytics, including customer segmentation, targeting, and promotional response measurements
  • Experience using medical/retail claims data to analyze treatment/usage patterns
  • Experience working with or in marketing
  • Experience doing marketing analytics, knowledge of emarketing analytics is a plus
  • Experience with advanced statistical techniques such as experimental design, CHAID, uncertainty analysis, data mining, segmentation methods, multivariate regression, construction of score-cards, or predictive modeling Recruiter: Jamie Bernard
2

Principal Researcher, Marketing Science Resume Examples & Samples

  • Objectives of this position include: Partner closely with Facebook sales teams to deliver database-sourced insights on the Facebook user base clients will use to create more effective marketing campaigns
  • Provide recommendations for the Facebook sales teams to implement with key clients on how they can more effectively buy advertising on Facebook
  • Collect information on current cross-channel media plans for key clients through 3rd party tools
  • Use Facebook’s proprietary database system to build an analysis of current Facebook activity for key clients
3

Marketing Science Measurement Lead Resume Examples & Samples

  • Working closely with the EMEA Marketing Science team, this role will produce analyses and research that will prove the value of Facebook’s advertising business
  • Partner with Facebook sales team to drive deeper, more strategic relationships with Facebook clients through measurement and research
  • Develop and implement tailored measurement programs for Facebook clients across a number of verticals
  • Educate clients and industry on Facebook measurement and research capabilities
  • Identify and drive ROI studies for Facebook’s key clients across verticals
  • Identify and drive Brand studies for Facebook’s key clients across verticals
  • Conduct exploratory analysis to deliver audience, behavioural, vertical insights to move the platform and clients business forward
  • Conduct user polls/surveys that provide accurate tracking of timely trends and memes
4

Latam Marketing Science Director Resume Examples & Samples

  • We have two main areas of focus within our team: setting ad pricing and demonstrating ad efficacy
  • In addition we work with the sales teams to develop contracts for agencies and large individual advertisers and help them negotiate the best terms
  • Getting the prices right for all inventory purchased via the sales teams and managing the pricing relationships with large advertisers and agencies is key for our success
  • Developing proof points on how ads on Facebook work in the context of other media is equally vital to building successful long term relationships with advertisers
  • Managing a team of four with room for plenty of growth over coming years, this role will call on your skills in several areas: data manipulation and analysis form the core skills that you will need to build successful strategies for developing our position throughout LATAM
  • In addition, the need to build strong relationships with clients and agencies and to negotiate is important
  • Understanding how ad efficacy is generally measured is an important factor
  • We work with third party research companies who do the heavy lifting on how studies are constructed but you need to be able to translate these studies to various audiences both internally and externally
  • You will need a hands-on approach to managing projects and then be able to articulate a vision for the medium term future for the team to deliver that vision
  • Demonstrated ability to grow and lead key teams is essential
  • Understanding of agencies throughout different parts of LATAM is important, and key contacts are a real asset
5

Head of Marketing Science Resume Examples & Samples

  • Lead a team of 15+ high performing individuals spread across seven offices
  • Develop and implement the strategy for how to employ Marketing Science resources across the region given the overall company strategy and unique aspects within the APAC region
  • Propose and manage the headcount and research budget for the APAC Marketing Science team
  • Own the regional relationship with third party research firms and influence their regional priorities
  • Collaborate with the global Marketing Science team, ensuring APAC regional priorities are understood and executed on as appropriate
  • Lead strategic thinking and planning on all advertising research and consumer insights across Facebook products and ensure the team executes the plan well
  • Influence the Measurement product roadmap based on local market needs
  • Represent Facebook at senior client engagements and industry events
6

Latam Marketing Science Director Resume Examples & Samples

  • Manage the team who will set ad pricing and demonstrate ad efficacy – which are the areas of focus of the Marketing Science Team Articulate a vision for the medium and long term of the Marketing Science area in the region
  • Develop strong partnership with sales teams throughout LATAM, to ensure the best contracts are made with agencies and other advertisers
  • Build and develop relationship with key advertising players in Latin America
  • Build successful measurement strategies for developing Facebook’s position in Latin America, using data manipulation and analysis
  • Translate third party company studies to various audiences, both internally and externally
  • Project management with a hands-on approach
7

Administrative Assistant, Marketing Science Resume Examples & Samples

  • Coordinate internal and external meetings for 2-3 or more Executives
  • Manage hectic and complex calendars
  • Prepare expense reports
  • Coordinate both domestic and international travel arrangements
  • Organize space planning and large offsite events
  • General office duties as needed
  • Build cross-functional relationships between departments
  • Ability to multi-task and change direction quickly
  • Ensure and maintain confidentiality of all appropriate communications and documentation
8

Associate Director, Marketing Science Resume Examples & Samples

  • Data-driven orientation and the ability to think about data strategically in order to drive business results
  • Must have experience with: data strategy, hands-on experience in quantitative data analysis, creative problem solving, the ability to develop/analyze business cases and excellent oral and written communication skills
  • In-depth knowledge of digital marketing and CRM disciplines (including segmentation, test design, targeting and direct marketing) and a familiarity with the Digital Media Landscape is required
  • Excellent verbal and written communication skills and the ability to prepare client-ready documents
  • Experience with digital analytics tools (Omniture, Webtrends etc..) and ad serving tools such as Doubleclick or Sizmek
  • Experience with enterprise Data Visualization platforms preferred (Tableau)
  • 6+ years of business experience working in CRM Strategy, Marketing, Advertising or Management Consulting
  • Bachelor’s degree in Business, Finance, Statistics, Economics, or Marketing
9

Lead, Marketing Science, Financial Services Resume Examples & Samples

  • Develop research to understand the relative impact of different marketing strategies on Facebook
  • Lead client conversations and influences client marketing strategies
  • Responsible for formulating global vertical strategies
  • Work cross- functionally with internal R&D team and ads research teams
10

Senior Manager, Integrated Marketing Science Resume Examples & Samples

  • Deep understanding of how value is created for all stakeholders, as well as the underlying drivers/inhibitors of value creation. Design & develop models, tools and capabilities and lead Brand Business Analysis to ensure creation of best-in-class strategic Market Variance Analysis and Mix Modeling to support effectively and efficiently resources allocation for Coca-Cola North America constituents. Expand current methodologies to non-syndicated channels, long term forecasting and continuous upgrade of portfolio management tools
  • Develop projections and simulations of future marketing activities, optimizing their effectiveness through development of best in class statistical models and close collaboration with K&I partners
  • Develop a learning organization approach by performing pre/post marketing initiatives assessment to understand the value creation drivers and to provide continuous insights to Brand teams
  • Work in partnership with Marketing Intelligence and other constituents to help set business goals and track against goals by marketing mix by region by channel by brand & pack together
  • Lead the development of advanced analytic methods to solve business issues in the areas of marketing effectiveness, volume forecasting, and A&P spending and pricing strategies
  • Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties)
  • Agency Management: Knowledge of methods or techniques used and ability to inspire agency performance
  • Consumer Focus: Demonstrating understanding of how one's actions and/or work impact the Company's relationship with consumers
  • Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation
  • Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
  • Advanced Analytic Techniques: Knowledge of advanced quantitative analytic techniques and protocols (e.g., Marketing Mix models, Price Elasticities, Simulations and Forecasting, SKU Optimization) used to build necessary business models
11

Marketing Science Analyst Media & Marketplace Research Resume Examples & Samples

  • Present polished findings and recommendations directly to advertisers and Sales leadership
  • Lead projects to improve technical and quantitative understanding of the ads business throughout the company and the online advertising industry
  • Provide recommendations to Facebook sales teams and advertisers on how to buy FB ads more effectively
  • Recommend and drive product or positioning changes based on robust analysis of user and advertiser behavior
  • Partner with sales team members to deliver data-driven insights on Facebook audience to drive business decision and advertising strategy
12

Analyst / Marketing Science Resume Examples & Samples

  • You will be responsible for measurement strategy and oversight across multiple channels including digital, social and CRM – Applying various tools in the toolset (test and learn agendas etc..) to ensure there is alignment on program KPI’s, that all relevant tracking is working correctly and there is a realistic optimization approach
  • Data-driven orientation
  • 3+ years of business experience working in Advertising, CRM, Marketing or Management Consulting
  • Experience with enterprise Dashboarding platforms preferred (Tableau)
13

Analyst, Marketing Science Resume Examples & Samples

  • Own tactical level tracking – Ensures all necessary elements of tracking are in place to provide data for measuring campaign performance. Develops tracking specs for relevant channels (site, social, media etc..)
  • Partner with external agencies/partners as needed to provide guidance/specs on tracking various Grey created marketing tactics
  • Provide thought leadership on innovative analytic solutions – Suggests new/innovative techniques for validating campaign performance when relevant (Brand studies, offline sales impact, MMM etc…)
  • Create insight driven dashboards and performance reports – Uses data to provide insights on the performance of Grey created marketing initiatives. Brings insight to analysis and recommendations; ensures consistency of thought across workstreams
  • Design and develop tailored analytic approaches and data strategies to best understand and serve each client’s business goals and requirements
  • Ability to synthesize large amounts of information - and translate into an easily understood story
  • Excellent verbal and written communication skills, ability to prepare client-ready documents
  • Fluency in Microsoft Excel
  • Experience with web analytic tools (Omniture, Webtrends etc..) and ad serving tools such as Doubleclick or Atlas
  • Strong familiarity with social monitoring tools like Visible Technologies, Collective Intellect, Radian6
  • This is a client facing role and candidates must be comfortable in this environment
14

Marketing Science Analyst, Greater China Resume Examples & Samples

  • Leverage internal and external data to derive actionable insight to inspire and shape client marketing strategies
  • Provide feedback and insights on client measurement strategies and plans to advertiser account teams
  • Work with Sales team to develop learning plans for advertisers in HK, TW and Mainland China
15

Marketing Science Analytics Manager Resume Examples & Samples

  • Manage and develop a high-performing team of quantitative and highly skilled analysts
  • Help direct-response focused or performance advertisers on targeting, auction, and delivery to build better campaigns. Help them understand the value of Facebook Ads and recommend optimization strategies that improve ROI
  • Advise sales and business development to structure partnerships with advertisers and agencies that align our interests for the long term
  • Work with internal and external partners to develop new research methodology, new advertising research studies and white papers
  • Bachelor's Degree in Statistics, Economics, Computer Science, Marketing, Psychology, Applied Mathematics, or similar field required. Graduate research degree / experience preferred
  • Excellent analytical skills and ability to design analytical models
  • Must be able to multi-task and keep on track in a fast paced, ever changing environment
  • Proven communication, collaboration and negotiation skills
  • Ability to work autonomously and make critical decisions independently
  • Experience leading and developing high performing teams
  • Minimum of 10+ years of related work experience preferred
  • Working knowledge of SQL and strong Excel skills
  • Preferred experience in R, Python or other programming languages
  • Background in marketing, advertising or consumer internet companies
  • Knowledge of advertising research and performance advertising is preferable
16

Marketing Science Analyst, Greater China Resume Examples & Samples

  • Familiarity with survey research methods and considerations
  • Management consulting, agency, or sales experiences are highly valuable
  • Fluency in Mandarin required, knowledge of Cantonese desired
17

Marketing Science Analyst Resume Examples & Samples

  • Work closely with Sales team, Regional Measurement Team, and Advertisers to develop research (via campaign level measurement plans) to understand the relative impact of different marketing strategies on Facebook
  • Analyze advertising effectiveness via a combination of internal and external measurement tools
  • Conduct in-depth custom market research studies and advertising effectiveness studies for advertisers, utilizing a combination of internal and third party solutions
  • Educate top clients in the verticals on how to measure the impact of their Facebook marketing on their core business goals
18

Marketing Science Analyst, R&D Resume Examples & Samples

  • Develop Ads Measurement capabilities for Facebook Advertisers in the Asia-Pacific region through partnership with external research partners and internal product and engineering teams
  • Identify Asia-Pacific needs for Ads Product development through industry acumen, strategic thinking, and independent data analysis
  • Assess the performance of different Facebook Ads Products across Asia-Pacific to inform product development and prioritization
  • Oversee data-focused Marketing Science initiatives already in place and being developed, and drive developments in the quality of these initiatives
19

Marketplace Analyst, Marketing Science Resume Examples & Samples

  • Partner with ads engineering to understand the performance of new products and uncover opportunities for improvements
  • Recommend product or positioning changes based on robust analysis of user and advertiser behavior
  • Develop sophisticated models of business elements with actionable predictions
  • Work with finance and sales to analyze current business trends and identify levers for improving overall results
20

Marketing Science Project Manager Resume Examples & Samples

  • Scope and deliver large projects end-to-end to improve productivity, efficiency and effectiveness of our teams
  • Work with our cross functional partners to prioritize and execute against plans for automating key efforts
  • Instrument and automate internal tools to increase efficiency across Marketing Science functions (Measurement, Insights & Auction & Delivery)
  • Improve operational workflows for our global teams
  • Drive alignment and prioritization on the right processes, success metrics across cross-functional teams
  • Develop, evaluate, and define metrics by which the program is measured
  • Manage operational processes across several stakeholders and many different contributors global
  • Identify & manage risks, monitor and triage issues
  • Ensure detailed testing, documentation and training resources are created and stored for future use
21

Marketing Science Resume Examples & Samples

  • Develop deep understanding of ADS learnings and actively promote & activate these learnings
  • Partner with Product Marketing organization for all market facing materials & learnings
  • Be an advocated and ambassador of the auction insights across the Facebook organization and industry
22

Marketing Science Training & Knowledge Management Lead Resume Examples & Samples

  • Partnering with teams across Global Marketing Science for ongoing development of training and knowledge management needs
  • Drive both internal and external training/education strategy from actual in person, video, self-learning, and external certification programs
  • Partner with key cross functional partners such as Product, Product Marketing and Global Marketing Solutions Training organizations
  • Collect feedback and questions from client/sales organizations and trainings and allow for this feedback to influence future research/studies and key investment areas for Marketing Science
  • Track and measure success of training programs developed, and incorporate feedback to improve effectiveness
23

Atlas Marketing Science Resume Examples & Samples

  • Deliver industry-facing research that drives alignment around measurement standards and best practices and fuel Atlas’ PR and marketing communications efforts
  • Partner closely with Atlas Sales in New York to convey the value of Atlas and people-based measurement to agencies, advertisers, and the industry at large
  • Develop and improve methods for measuring advertising effectiveness including Reach & Frequency, Brand Resonance, ROI, and Sales Lift across devices and media formats
  • Assess the potential usefulness, validity, and rigor of new data sources or measurement methodologies as well as the capabilities of potential partners
  • Work with our partners to develop joint research studies and white papers
24

Data Scientist, Marketing Science Resume Examples & Samples

  • Assess the validity and rigor of new data sources and approaches, and the capabilities of potential partners
  • Oversee data-focused initiatives already in place and being developed, and drive developments in the quality of these initiatives
  • Develop and improve methods for measuring the causal impact of Facebook advertising, integrating with our Engineering and Product teams to build out our capacity for world-class research
  • Establish measurement approaches to assess relative performance of advertising strategies within Facebook and across marketing channels
25

Marketing Science Manager Resume Examples & Samples

  • Responsible for creation and enhancement of the MVA model and combined datasources along with evolution of effective methods and technical capabilities tosupport the tracking of business performance andexternal business environmentby:Leading the maintenance and improvement of the MVA volume tracking andforecasting process as well as facilitating discussion among Japan BU seniorleadership team by utilizing the technical tools at hand (e.g.MVA, DMIAllocation)
  • Work closely with Japan BU Senior management and related functions based on MVA findings and analytical systems to help the decision-making process through:Engage with the Business Intelligence team to provide directional and proactive input on volume performance, advanced forecasting and ensuring effective and timely maintenance of the rolling estimates.Supportingbusiness planning cycles by analyzing marketplace, macro factors, competitivelandscape and brand performances. Conduct holistic business analysis with ad-hoc deep-dives into specific issues (such asmedia, customer promotions andbottler execution) Raise business risks so that brand/ channel/ region GMs andthus the senior management team can take corrective actions accordingly
  • 3) Strategic Decision Support for Marketing and Finance for Optimization and DMI allocation
  • 4) Contribute to improve CCJC Strategy and Insight department¡¦s output quality
  • More than 5-7 years career with minimum 2-3 years of experience in statistics and quantitative analysis, the experience of analysis for FMCG industries is preferred
  • Ability to work within an international and multi-cultural organization is required
  • Exposure to senior management and bottler is frequent, strong presentation and analytical skills are required
  • Ability to work with various stakeholders is required
  • University Bachelor’s Degree required n areas of math/statistics/econometrics/marketing science background , master degree is preferred
  • Required Competencies
  • Acting as a team member
  • Planning and Organizing (project management skills)
  • Demonstrating self-confidence/ Self-motivated
  • Thinking Systematically/Logical Thinking
  • Communication/Effective facilitation
  • Forecasting (deep knowledge of statistics and quantitative analysis)
  • Powerful computer skills
  • Language: Japanese & English (Business professional)
26

Administrative Assistant, Marketing Science Resume Examples & Samples

  • Coordinate internal and external meetings for 2+ Executives
  • Able to multi-task and change direction quickly
  • Maintain confidentiality of all appropriate communications and documentation
27

Marketing Science Program Lead Resume Examples & Samples

  • Partnering with teams across marketing science for ongoing development of training needs
  • Partner with universities and education platforms to create curriculums/content furthering conversations around measurement and methodologies
  • Project manage development of supplementary educational tools (online comparison tools for different measurement techniques, vendors, etc)
  • 5+ years of relevant experience, media, performance marketing or analytics marketing experience
  • Solid track record of inspiring action based on data-driven insights
28

Data Scientist, Marketing Science Resume Examples & Samples

  • Solid applied research experience, preferably focused on measurement of media consumption, consumer behavior or marketing effectiveness
  • A thorough understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data mining techniques
  • Experience in working with large structured and unstructured data sets
  • Fluency in the languages of data manipulation (e.g., SQL) and statistical analysis
  • (e.g., R or Python), with ability to code (e.g., PHP) a plus
  • Ability to communicate complex analysis and results to any audience
  • Competitive Salary including the following benefits apply: -Medical Benefits -Dental Benefits -Vision Benefits -Pension Benefits -Life Assurance -Ride2Work -Childcare Benefits -Other Benefits Gym Pruhealth Partner Gyms -Transport -Laundry Benefit 2015 UK Holiday Calendar -Paid Time Off (PTO): 25 Paid vacation days per year - Posted September 12th 2016 - Closing date October 11th 2016
29

Marketing Science Analyst, SMB Resume Examples & Samples

  • Apply your expertise in quantitative analysis, data visualization and data mining to drive actionable insights related to the effectiveness of Facebook advertising
  • Produce in-depth analysis to aid the team in understanding advertiser and user behavior and market trends
  • Make strong actionable recommendations related to what type of scalable actions will drive impact across SMB advertisers include auction/delivery, measurement and consumer insights
  • Conceptualize and build dashboards to surface powerful data backed insights
  • Think and work independently within a team, demonstrate creativity and deliver results
  • 5+ years of experience in business strategy, insights, analytics, finance, or engineering, with very strong analytical & problem-solving skills
  • Proven experience leading data driven projects from definition through interpretation and execution
  • Ability to manage multiple concurrent projects and drive initiatives in a cross-functional environment
  • Ability to process and analyze complex data sets, and interpret them to make business decisions
  • Strong interpersonal skills with demonstrated ability to influence outcomes and communicate quantitative content to general audiences
  • Experience with any variant of SQL and ability/experience in working with large data-sets
  • Working knowledge of data visualization tools such as Tableau, Micro Strategy etc. perferred
30

Associate Director, Marketing Science Resume Examples & Samples

  • Partner with the Director to bring thought leadership and guidance to the Marketing Science team in order to grow the capability
  • Lead client engagements and convince clients of the value of adding analytical services to their business, helping them define needs and potential solutions
  • The AD will have a critical role in ensuring consistent and quality output on all projects. Will act as a key interface for clients and will have a large share of client interaction as he or she works closely with the Account and Strategy team to provide all analytics support
  • Work closely with respective team members from various disciplines (account, creative, strategy etc..) within the agency and the client to optimize and coordinate campaign optimization strategies
  • Help manage and mentor junior-level team members
  • Act as an internal advocate for the discipline
  • 6+ years’ professional experience working in CRM Strategy, Marketing, Advertising, or Management Consulting—experience within the Pharmaceutical space a huge plus
  • BA/BS in Business, Finance, Statistics, Economics, or Marketing
31

Auction Scaling Lead, Marketing Science Resume Examples & Samples

  • Develop deep understanding of Auction & Delivery Science (ADS) learnings
  • Partner with marketing and training teams for ongoing development of content to share out to sales, marketing science and clients
  • Collect feedback and questions from client/sales organisations to improve future research/studies
  • Skill for communicating complex concepts simply to varying audiences in a training or similar setting
  • Strong interpersonal skills with demonstrated ability to influence outcomes, use and interpret large data sets and communicate technical content to general audiences
  • An aptitude for approaching quantitative problems with logic and creativity
32

Marketing Science Scaling Lead Resume Examples & Samples

  • Drive training/education strategy for internal and external partners, including in-person, video, self-learning, and external certification programs
  • Leverage different formats to best execute and evaluate impact of training programs
  • Project Manage development of supplementary educational tools (online comparison tools for different measurement techniques, vendors, etc)
33

Marketing Science Scaling Automation Manager Resume Examples & Samples

  • Be a highly technical, hands-on analyst and technical project manager as well as an effective people manager
  • Hire, manage, and mentor members of the team to advance the day to day work on Marketing Science Scaling projects and data integrations
  • Drive a globally inclusive strategy and roadmap for high priority automation projects by working across a diverse set of geographies and global constituents for maximum scaled impact
  • Develop and maintain key scaled insights projects aimed at providing internal and external stakeholders information to better inform marketing decisions
  • Manage cross-functional creation of ads measurement benchmarks infrastructure including technical development and data visualization streams for internal and external stakeholders
  • Main point of contact for officiating external and internal data figures used within Facebook communications
  • Work with global and cross-functional counterparts, Corporate Communications and Internal Communications to ensure adoption and success of solutions
  • 10+ years of relevant experience, media research experience and general love of data and numbers
  • Bachelors degree- preferably in a quantitative field
  • Strong project management managerial skills and proven leadership skills managing a technical team
  • Ability to manage multiple concurrent projects and drive initiatives in a cross-functional environment while working autonomously
  • Preferably SAS, R SPSS, Matlab, SQL skills
  • Demonstrated problem solving ability with experience providing practical business insights from large, complex data sets
  • Ability to translate complex concepts into simple and intuitive communications
  • Comfort with a fast-paced, always-on, start-up environment
34

Marketing Science & Insights Industry Manager Resume Examples & Samples

  • Thought Leadership Strategy
  • 5+ years of industry marketing experience that demonstrates knowledge of relevant partners and their disciplines in the marketing research realm (e.g ARF, MSI, ESOMAR, etc)
  • Understanding of the issues and topics germane to the advertising and marketing research industry and a deep familiarity with key client challenges
  • Experience with developing and producing successful content marketing programs and event content through strategic positioning and messaging
  • Strong organizational, process and project management skills
  • Ability to work effectively with all levels of stakeholders, and cross-functionally while building trust and fostering collaboration
  • Experience managing an editorial calendar, pitching ideas and stories
  • Must be a team player
  • Experience managing PR agency is a plus
  • Proven creative, strategic marketer who puts the customer at the center of everything
  • Ability to work autonomously and influence across and upwards without direct authority
  • Comfort with a fast-paced, always on, entrepreneurial environment
35

Lead, Marketing Science, Japan Resume Examples & Samples

  • Sufficient media/marketing measurement or analytics experience and general love of data and numbers
  • 8+ years relevant experience is preferred. Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner
  • Solid understanding of online advertising and familiarity with branding&performance advertising and marketing frameworks, including ad effectiveness measurement techniques
  • Excellent team work spirit, communication and client-interaction skills are essential
  • Quantitative background with strong Excel and SQL skills and the curiosity and persistence to work with large data sets
  • Fluency in Japanese and English desired
36

Marketing Science Manager Resume Examples & Samples

  • Experience designing systems, implementing and using web analytics tools (e.g., Omniture, Google Analytics, Core Metrics)
  • Neuromarketing techniques
  • Data aggregation/data warehouse/business intelligence knowledge
  • RFM/ROI model design and analysis
  • Segmentation analysis
  • Database query development (i.e. SQL)
  • Bachelor’s degree or equivalent, 5+ years in the online measurement industry, 7+ years in the marketing industry
  • Excellent communication and presentation skills – ability to harmonize teams and effectively communicate to creative, tech, media, project management, account and client teams
  • Mentoring and management skills for mid-level and junior team members
  • Ability to distill large quantities of information into clear and concise insights, formulating actionable recommendations
  • Creativity; able to articulate ideas and concepts in visually interesting, compelling ways
  • Innovative; has an appreciation that each project and problem requires a fresh approach
  • Statistics or math-based degree an asset, but not required
  • A proficiency with the current issues and trends within the online marketing industry, emphasis on emerging media and mobile platforms
37

Marketing Science Senior Analyst Resume Examples & Samples

  • Web analytics tools implementation, management and analysis (e.g., Omniture, Google Analytics, Core Metrics)
  • Mobile application measurement tools (e.g., Mobclix)
  • Post-secondary degree; with preference for those who have completed the Web Analytics Associations’ UBC Course, or a related programme in eCommerce with 3+ years experience in the marketing industry (online or offline), statistical based degree a plus
  • Knowledge of both the Technical Skillset of Analytics and the Statistical Skillset of Analytics
  • Solution-oriented thinking
  • A solid understanding of how web tracking technologies work
  • A solid understanding of definitions
38

Marketing Science Research Lead, SMB Resume Examples & Samples

  • Work closely with Marketing Science cross-functional teams, Ads Product and SMB Global Team to identify research topics
  • Set the strategy & research agenda and drive projects forward from end-to-end
  • Design programs that will drive impact for small businesses through various channels
  • Design research studies that address both advertiser behavior and attitudes
  • Conduct primary research using a wide variety of quantitative methods including survey data and behavioral data
  • Proactive creation of custom survey research focused on showing value, identifying insights or missed opportunities
  • Deliver insights and recommendations clearly to relevant audiences
  • Communicate results and illustrate suggestions in compelling and creative ways
  • Develop a plan to address the challenges and needs for small businesses in collaboration with cross functional teams
  • Collaborate with qualitative researchers as needed and iterate quickly to generate usable insights for product and business decisions
  • 5+ years in a quantitative research field, such as consulting, market research, or advanced Degree in Economics, Statistics, Computer Science, Machine Learning, Applied Mathematics, Operations Research, Engineering, or similar quantitative field (PhD preferred)
  • Experience in survey or ad effectiveness research with focus areas such as media consumption, consumer behavior or advertising effectiveness
  • A thorough understanding of survey research including sampling selection, weighting, non-response bias
  • Experienced in survey design and questionnaire design
  • Experience in working with survey tools such as Survey Monkey and Qualtrics
  • Fluency in data manipulation and analysis (R/SAS/Stata, SQL/Hive)
  • Ability to ask, as well as answer, meaningful and impactful questions
  • Experience working with or in support of diverse communities
39

Marketing Science Analyst Resume Examples & Samples

  • Web analytics tools implementation, management and analysis (e.g., Omniture, Google Analytics, Core Metrics, WebTrends)
  • Campaign or media tools tracking back to website (e.g., Doubleclick (DFA/DART), Google Adwords, ExactTarget, Searchmart)
  • Social media measurement tools (e.g., Collective Intellect, Radian6, Evolve24, Buzz Metrics)
  • Widget measurement (e.g., Clearspring)
  • Bachelors degree; with preference for those who have completed the Web Analytics Associations’ University of British Columbia Course, or a related programme in eCommerce, Web Analytics or Integrated Marketing Communications with 1+ years experience in the marketing industry (online or offline), statistical based degree a plus
  • Excellent attention to detail and naturally strong memory
  • Using the scientific method
  • The skill of learning
  • Active listening
  • Good communication and writing skills
40

Head of Marketing Science, Japan Resume Examples & Samples

  • Develop partnerships with leading research firms to create scaled and accepted measurement solutions for the Japan market
  • Work closely with some of Facebook’s largest advertisers in Japan to develop research (via campaign level measurement plans) to understand the relative impact of different marketing strategies on Facebook
  • Lead client conversations and influences client measurement thinking through learning agendas, tool development for media planning and channel mix
  • Manage and grow a team of quantitative researchers to establish trusted partnerships and expertise internally and externally
  • 10+ years of relevant experience in media/advertising research
  • Solid understanding of online advertising and familiarity with brand advertising and marketing frameworks
  • Experience structuring and negotiating partnerships with independent third parties
  • Strong quantitative background
  • Statistical analysis experience is valuable, including but not limited to experimental design
  • Experienced people manager, with knowledge to build and grow performance research teams
  • Excellent communication and client-interaction skills are essential
  • Fluency in written and conversational Japanese, ability to read English and conversational speaking ability
41

Intern, Marketing Science Resume Examples & Samples

  • Helping your team report on campaign performance and analyzing insights from campaign performance
  • Helping your team with data quality analysis, building dashboards
  • Working on coding, database development, setting up Key Performance Indicators (KPIs)
  • Assisting with statistical analysis of survey data
  • Working on data processing for integrated databases
  • Attending status meetings and meet with vendors or clients
  • Attending weekly lunch-and-learn seminars to learn about different aspects of how data and analytics support client deliverables
  • Participate in a final intern group project that will be presented to the senior management team and/or client
  • Additional responsibilities as assigned (because surely you don’t want to limit what you can learn!)
42

Marketing Science, Manager / Senior Manager Resume Examples & Samples

  • Market opportunity identification/assessment
  • Customer segmentation and targeting
  • Test & Learn/Experimentation
  • Local Market Insight
  • Channel assessment/Promotional Response analytics
  • Customer Centric promotional targeting and evaluation
  • Identification and uses of new data sources & innovative techniques
  • Lead design, development & execution of custom advanced analytics in support of: brand performance deep-dives, KPI definition, generate hypothesis, market sizing, segmentation, promotion response modeling, marketing mix optimization, resource allocation across diverse promotional channels and ROI analyses
  • Translate unstructured business problems into an analytical framework. Develop concise and compelling presentations capturing the key business questions and results
  • Application of advanced statistical modeling & data mining techniques on a wide array of data sets
  • Create user-friendly decision-support analytical tools based on empirical findings for business applications
  • Responsible for the creation, optimization and maintenance of custom SAS programs that are designed to address key business questions/needs
43

Director, Marketing Science Resume Examples & Samples

  • Articulating the departmental vision and how its achievement delivers value to the broader AZ objectives/priorities
  • Helps lead the overall Marketing Science department by participating in the development and implementation of key priorities, strategy, plans and objectives
  • Championing the use of advanced analytics in evidence based decision making
  • Leading departmental efforts in furthering analytical innovation with a lens of practical application
  • Clearly articulate business problems, recommend solutions and the resulting business implications
  • Leading and delivering analytical projects including appropriate recommended actions
  • Recruiting, developing and retaining talent, and ensuring strong succession plan
  • Developing the team in analytical capabilities and business knowledge
  • Fostering analytical innovation thru involvement with internal and external (pharma and non-pharma) analytical communities
  • Involvement in, as needed/appropriate, cross functional and other teams helping the overall business of AstraZeneca to continually evolve and improve
  • 2+ years of experience in Marketing
  • 5+ years quantitative analysis experience using SAS or SPSS (Statistical Program Social Science); preferably hands on experience
  • 2+ years management of analytical resources
44

Marketplace Analyst, Marketing Science Resume Examples & Samples

  • Pursuing BS, BA or MS in Computer Science, Economics, Engineering, Math, Statistics, or related discipline graduting between December 2017-August 2018
  • Demonstrated problem solving with experiencing providing from data sets
  • Technical data experience (SQL, STATA, SAS, R, etc.)
  • Familiarity with advertising, marketing or auction dynamics via work experience, coursework or research a big plus
45

Administrative Assistant, Marketing Science Resume Examples & Samples

  • 5+ years of experience providing direct administrative support to 1 or more executives
  • 5+ years of experience coordinating travel logistics on behalf of 1 or more executives
  • 5+ years of direct calendar management and expense report management for 1 or more executives
  • Experience juggling multiple projects
  • Experience planning off-site events
  • Experience handling confidential information
  • Experience with space management and planning
  • BA/BS
46

Senior Administrative Associate Marketing Science Resume Examples & Samples

  • Managing complex calendars including scheduling/resolving meeting conflicts
  • Coordinating and Scheduling sub-team off-sites and onsite meetings, including arranging offsite meeting locations/logistics, preparing meeting rooms, arranging catering and AV equipment, etc
  • Preparing meeting agendas, coordinating/collating presentation decks and supporting materials
  • Providing backup support to other department admins as needed, and assisting with large department meetings, off-sites and initiatives
  • Ordering Office supplies & equipment along with discarding/recycling
  • Ensuring all peripherals are in working order (printers, copier, faxes etc)
  • Managing distribution lists and drive access
  • Facilitating on-boarding of new hires, including office/space identification, office/equipment and onboarding reading materials set-up
  • Handling sensitive/confidential and proprietary information
  • Maintaining file system and preparing reference documentation
  • Arranging travel
  • Photocopying, printing, collating
  • Creating/updating mailboxes, mail screening and distribution
47

Lead Marketing Science Gaming Resume Examples & Samples

  • Working closely with Marketing Science and Gaming Sales team, this role will produce analyses and research that will prove the value of Facebook’s advertising business within the global Gaming sector (specifically, console games, real money gaming and social gaming). Objectives of this position include
  • Partner with Facebook’s APAC Gaming team to drive deeper, more strategic relationships with clients through measurement and spend analysis
  • Analyze current business performance and identify levers for improving overall results across FB’s ads auction
  • Drive country specific market analyses and recommend changes to advertiser acquisition strategy
  • Partner with account team to work with top advertisers and provide deep-dive analysis to change advertisers behavior and make revenue impact
  • Help educate the market on the value of people based measurement through events and seminars
  • Bachelor’s degree from a top institution in an analytical field (e.g. Economics, Computer Science, Marketing/Marketing Science, Mathematics, Statistics, or Finance)
  • Master’s degree preferred, 2+ years post-collegiate work experience in a quantitative field or equivalent educational experience, PhD an asset
  • A prior work experience of 4+ years in online advertising and knowledge of the Gaming industry is preferred
  • Ability to have business conversations in Mandarin is a plus
  • Strong interpersonal skills with demonstrated ability to influence outcomes and communicate technical content to clients
  • Experience with experimental design and statistical data analysis preferred
  • Strong SQL skills and Excel skills and basic understanding of statistical analysis, experience with packages such as R, MATLAB, SPSS, SAS, Stata, etc. preferred
48

Manager, Marketing Science Partnerships Resume Examples & Samples

  • Develop capabilities for Facebook Advertisers to measure the impact of their advertising in the Asia-Pacific region through partnership with measurement, research, and industry partners as well as Facebook Product and Engineering teams
  • Manage a long-term strategy as to how Facebook should engage with the measurement industry in APAC, be the 'PM' of this strategy internally within Facebook and manage a team that executes against it externally in the region with partners
  • Build and manage strategic partnerships with Facebook's measurement and research partners in the Asia-Pacific region
  • Prioritize different initiatives and projects with measurement and research partners across APAC with a focus on long-term strategy, resourcing, and investment requirements
  • Serve as the APAC point of contact for all global measurement and research partners and the primary point of contact for regional partners
  • Maintain strong internal relationships with Ads Product and Engineering teams based in other offices who work on the development of measurement products as well as other business teams globally that also work with measurement and research partners
  • 8+ years of experience working in or with the ads measurement industry and a resulting deep understanding of and independent perspective on the industry — diverse experience across regions, functional roles, traditional and digital ecosystems, and audience and effectiveness measurement a definite plus
  • Experience developing business relationships and managing contract discussions with partners, preferably in the measurement space
  • Command of how mathematical and statistical concepts are applied to the measurement of advertising in both digital and traditional media — including sampling approaches, experimental design, and causal modeling
  • Ability to manage projects across different internal and external stakeholders -- recognizing personal incentives, managing expectations, and effectively communicating
  • Educational background in quantitative field
  • Intrinsically-motivated individual who prefers to work on projects of long-term strategic value for which impact may not be ubiquitously recognized immediately
  • A bachelor’s degree is required. A master’s degree in a quantitative or business field is a plus
49

Lead, Marketing Science, Thailand Resume Examples & Samples

  • Work closely with advertisers to develop research (via campaign level measurement plans) to understand the relative impact of different marketing strategies on Facebook
  • Analyse Facebook internal data to pull relevant consumer behavior insights
  • Works with regional Marketing Science team in SEA team on data and insights based projects
  • 5+ years of relevant experience, media/marketing measurement or analytics experience and passion for data
  • Bachelor's or Master's degree from a top institution in an analytical field (e.g. Economics, Computer Science, Marketing/Marketing Science, Mathematics, Statistics, or Finance)
  • Excellent statistical and data analysis skills (e.g. significance testing, regression modeling, etc.)
  • Direct experience working with large data-sets using SQL. Knowledge for other Python or any programming language
  • Solid track record of inspiring action based on data and insights
  • General knowledge of digital advertising and digital advertising measurement is a plus
  • Ability to have business conversations in Thai is a must
50

Lead, Marketing Science, Thailand Resume Examples & Samples

  • 5+ years of relevant experience in media/marketing measurement or analytics experience and passion for data
  • Should possess ability to design and conduct statistical data analysis (e.g. sampling, significance testing, regression modeling, etc.)
  • Should possess direct experience working with large data-sets using SQL. Knowledge for other programming languages (R/Python) is a plus
  • Excellent communication and client-interaction skills are essential. The candidate should be able to have business conversations in English and Thai
  • Familiarity with survey research methods & knowledge of digital advertising measurement is a plus
51

Marketing Science Measurement Lead, New Grad Resume Examples & Samples

  • Conduct in-depth standard and custom measurement studies for Facebook partners, leveraging internal data collection and data analysis tools
  • Communicate complex research results to a general audience
  • Develop research to understand the relative impact of different marketing strategies on Facebook and help position us as a thought leader in the industry
  • Play a strategic role in developing the measurement approach and “learning agendas” for our advertising partners to expand and grow the business relationship
  • Partner closely with cross-functional teams, including the sales team, to deliver a strong experience for advertisers on Facebook’s platform
  • Partner with and train sales teams to drive flawless execution and delivery of standard measurement techniques
  • Work with cross-functional partners such as Product Marketing, Product Management, Research & Development, Ads Research etc. to share advertiser feedback for new measurement product and solutions development
  • Bachelor, Masters, or MBA degree in an analytical field such as Mathematics, Statistics, Data Science, Economics, Finance, Sociology or similar fields
  • Past work experience in quantitative measurement related to advertising, marketing or media
  • Experience working with experimental designs and marketing attribution methodologies and tools (Atlas, Google Analytics, Omniture etc.)
  • Direct experience independently scoping and executing a measurement project from start to finish
  • Ability to work and influence cross-functional partners independently
  • Interpersonal and presentation skills with demonstrated ability to communicate technical content to general audiences
  • Experience working with data-sets using tools such as SQL, Hive, Hadoop etc
  • Experience with statistical software such as R, MATLAB, SPSS, SAS, STATA
52

Marketing Science, Manager / Senior Manager Resume Examples & Samples

  • Design and execute analytical measurement techniques to gauge the effectiveness of brand initiatives (40%)
  • Make recommendations to Brand teams and other stakeholders on the effectiveness of different tactics (20%)
  • Serve as a subject-matter expert on analytics, data and measurement as it relates to the brand landscape (20%)
  • Partner effectively with other departmental (MA&S) colleagues to provide holistic analytical insights (10%)
  • Proactively learn from others and share methodologies/approaches for complex analyses (10%)
53

Lead, Marketing Science, Global Account Resume Examples & Samples

  • Work closely with some of Facebook’s largest multi-national advertisers to push clients to measure true business value by building and operationalizing a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
  • Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media, also leveraging internal survey and data analysis tools
  • Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for large advertisers
  • Serve as the contact for key strategic advertiser relationships as they pertain to measurement
  • Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta
  • 4+ years of relevant experience, media/marketing measurement or analytics experience and general love of data and numbers
  • Advanced Degree in Social Science (Economics, Political Science, Psychology etc.), Applied Mathematics, Operations Research, Engineering, or similar field. Graduate research degree / experience preferred
  • Solid understanding of online advertising and familiarity with brand advertising and marketing frameworks, including ad effectiveness measurement techniques
  • Excellent communication, client-interaction and strong interpersonal skills are essential
  • Ability to communicate complex research results to a general audience
  • Strong quantitative background with strong SQL and Excel skills and the curiosity and persistence to work with large databases
  • Ability to speak a second language (Japanese preferred) is a plus
  • Please note all applications must be submitted in English
54

Director, Marketing Science Resume Examples & Samples

  • Analytic and thought leader for the Strategy teams
  • Work closely with the Strategy teams to identify analytic needs
  • Take the analytic objectives and turn them into project specifications to brief the Functional Specialists
  • Translate the results of research and analytics (from the Functional Specialist teams and other research/analytic vendors) into the strategic process and ensure that results lead to clear, compelling, and actionable insights
  • Present to clients, with the support of the Functional Specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
  • With the leaders of the Functional Specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
  • Proactively identify and work with the Strategy teams to devise solutions to difficult, ad hoc questions that arise through the Strategic process
  • Act as the resident Vision expert for the Strategy teams until the Strategy teams have enough expertise of their own
  • Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations
  • Identify and cultivate organic growth opportunities
  • Evaluate research/analytic vendors for client needs or as they approach clients
  • Work with third party research/analytic vendors to design and set up projects for clients
  • Own the development and execution of the measurement plan
  • Create specific research awards submissions and contribute to Strategy awards submissions
  • Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree is preferred
  • 8+ years of experience at a media agency, marketing analytics firm or in a quantitative, data-driven field
  • Excellent strategic thinker who is willing to take risks and challenge the status quo
  • Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
  • Ability to clearly explain complex ideas to multiple audiences and respond to questions
  • Proficiency in SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint
  • Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
  • Fluency with concepts of database design and SQL
  • Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc.)
  • Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
55

Supervisor, Marketing Science Resume Examples & Samples

  • Participating in the measurement plan development and execution
  • Anticipating client’s needs and proactively developing solutions to address them
  • Ensuring timely follow through on all scheduled and ad hoc deliverables
  • Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
  • Recommending and implementing research that will aid in the consumer insight gathering and strategic process
  • Providing thought leadership of ad-tech and measurement technologies
  • Leading, mentoring and training analysts
  • Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
  • Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
  • Experience/ familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
  • Experience / familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
  • Experience / familiarity with digital ad effectiveness research
  • Familiarity with web technologies including HTML and Javascript
56

Senior Analyst, Marketing Science Resume Examples & Samples

  • Managing day to day client relationships for analytics deliverables
  • Developing measurement strategies and analytics solutions to deliver insights on the performance of client’s media and marketing initiatives
  • Generating and communicating clear, compelling and actionable insights
  • Ability to manage multiple tasks to completion within established deadlines
  • Requires excellent organizational, written, and communication skills
  • Providing thought leadership on ad-tech and measurement technologies
  • Provide on-job training to analysts and assistant analysts
  • Ability to work in dynamic, cross-functional environment and ability to take leadership to deliver results
  • Experience with statistical modeling software - SAS, SPSS, R or other advanced analytics software packages, and enterprise business intelligence tools such as Tableau
  • Experience / familiarity with concepts of database design and SQL
  • Proficiency with Microsoft Excel and PowerPoint
57

Marketing Science Resume Examples & Samples

  • Coach and develop 3-4 Analytics Managers supporting Business Units and/or Functional Units
  • Establish a consistent mission/vision for Syndicated Data Analytics, and ensure the team acts in accordance with team values
  • Serve as Funding Account Manager - Manage relationships and contracts with syndicated data vendors and evaluate new syndicated data sources to drive advanced modeling and insights
  • Identify need for, establish rules, and prepare reports for Sr Leadership on relative company and/or industry performance
  • Collaborate with MA&S colleagues in evaluating product performance, competitor strategies, and long-term forecasts
  • Participate in the assessment of potential strategic changes by identifying analogues and reviewing impact
  • Partner effectively and collaborate with other MA&S colleagues to provide holistic analytical insight
  • Advance capabilities of SDA function and develop line-of-sight to decision-making across Genentech Commercial teams
58

Marketing Science Director Resume Examples & Samples

  • Contributes to the overall vision for the marketing science practice on this global auto account
  • Elevate our current contributions from reports to analysis – distilling data to key insights and learnings that have true business value and are easily digestible by clients
  • Oversee all marketing science and SEO deliverables and maintain the quality of work
  • Provide leadership and mentorship to the marketing sciences team
  • Partner with the Strategy, Creative and Account leads to develop meaningful and measurable KPIs for the existing business and proactively pitch new work
  • Overall client satisfaction
  • Manage/communicate account progress to CM executive team
59

Marketing Science Analyst Resume Examples & Samples

  • Constant curiosity for what the data means and where it fits into the clients' business
  • Well organized approach to a variety of project work
  • Detailed-oriented work style
  • Strong time management skills to ensure accurate delivery
  • Good communication skills with Marketing Science team members as well as across other disciplines
  • Logical approach to analysis process that demonstrates how data lead to conclusions
  • Consistent drive for collaboration with others to provide support, share skills, and learn more
60

Global Marketing Science Leader, SMB Resume Examples & Samples

  • Hire, manage, and develop global team of talented ad effectiveness researchers
  • Design programs that create measurable impact on business
  • Define success & identifying KPIs
  • Identify (in partnership with SMB leaders) key areas of opportunity for the team to execute programs and have impact on growing our advertisers' businesses
  • Manage and evolve global operating model including budgeting, team growth and external partner relationships to service business
  • Communicate results and illustrate suggestions in compelling and creative ways to leaders across the globe
  • 10+ years in managing high performing teams delivering media research services such as consulting, market research
  • Experience in building new teams and engagement models across both internal and external stakeholders
  • Experience with ad effectiveness research from brand to direct response
61

Marketing Science Analyst Intern Resume Examples & Samples

  • Web analytics, social, survey and mobile measurement tools administration, tagging requirements development, testing and data quality assurance
  • QA, identification, documentation and debugging code and software issues working with Tech
  • Campaign tracking code development and testing (collaborating with other agencies when necessary)
  • Excel or DW/BI reporting system management
  • Testing software management and testing plans
  • Segmentation, social media, survey, market share, web behavioral analysis
  • Infometrics and Reporting
  • Interpretation of web analytics
  • Statistical analysis in SPSS or SAS
  • Panel based traffic, search, and e-commerce analysis
  • A/B or multivariate testing results analysis
  • Analysis presentation development (PPT words & images, then numbers), internal and client team presentation of analysis
62

Product Researcher, Marketing Science Resume Examples & Samples

  • Create a product measurement learning agenda in partnership with the ads product team
  • Analyze internal user data and/or leverage external surveys for product ideation
  • Design optimal field or lab experiments for product evaluation and vet client campaigns recruited for the experiment
  • Execute or oversee the execution of experiments and analyze experiment results
  • Present research results and make recommendations to the product team
  • Liaise with product marketing managers to integrate results in to sales and marketing materials
  • Socialize/evangelize research findings generated by Ads and Consumer Research teams within the product organization
  • 5+ years in a quantitative field, such as consulting, market research, product development or user experience research
  • BS/BA Degree in Economics, Statistics, Computer Science, Applied Mathematics, Operations Research, Engineering, or similar quantitative field
  • Experience with applied statistics including sampling approaches, experiments, causal modeling, and data mining techniques
  • Experience with relational databases and SQL-like query languages
  • Experience with an analysis tools such as R, Pandas, Matlab, SAS or Stata
  • Experience with presenting and partnering with technical and non-technical teams
  • Competitive Salary including the following benefits apply Medical Benefits Dental Benefits
  • Vision Benefits
  • Pension Benefits
  • Life Assurance
  • Ride2Work
  • Childcare Benefits
  • Other Benefits Gym Pruhealth Partner Gyms
  • Transport
  • Laundry Benefit
  • 2014 UK Holiday Calendar Paid Time Off (PTO): 25 Paid vacation days per year
  • Opening Date: April 4th
  • Closing Date: May 2nd
63

Marketing Science Associate Director Resume Examples & Samples

  • Advanced analytical abilities to answer client questions with marketing science tools and techniques e.g. Sig testing, correlation, linear & nonlinear regression etc
  • Experienced ability to advance and manage analytical processes and develop bespoke or custom analysis
  • Experienced ability to analyse more complex projects e.g. path modeling, cluster analysisand trade off techniques
  • Experience with MMM and Predictive Modelling is plus
  • Experienced with data integration from multiple sources – Survey, Retail, Spends and Social Media preferred
  • Experienced ability to synthesize disparate and sometimes contradictory learnings
64

Director Marketing Science Resume Examples & Samples

  • 7+ years’ experience in manipulation and analysis of large datasets using SQL, SAS, R, etc
  • 4+ years’ experience with process automation, scheduling software and/or database administration and solid understanding of relational database and data warehouse theory
  • Ability to analyze and interpret data to make recommendations based on derived insights
  • Understanding of report development/analysis using a BI tool such as Microstrategy or Tableau
  • Experience with enterprise grade RDMBS such as Netezza, Teradata, or Oracle
  • Knowledge of census and external demographic sources; multicultural knowledge is ideal
  • Expertise in statistical data analyses and other quantitative business case/CLV analytics
  • Advanced proficiency with Excel, PowerPoint, and SQL; proficient in other desktop applications
  • Competence in managing multiple projects with demonstrated ability to set and meet deadlines while maintaining accuracy and efficiency in deliverables
65

Senior Manager Marketing Science Resume Examples & Samples

  • Ability to manipulate and analyze large data sets. Strong understanding of relational database and data warehouse theory
  • Strong working knowledge of database / data manipulation, analysis tools and OLAP solutions
  • Knowledge of census and external demographic sources including multicultural expertise
66

Marketing Science Research Lead, SMB Resume Examples & Samples

  • 5+ years in a quantitative research field, such as consulting, market research, or advanced Degree in Economics, Statistics, Computer Science, Machine Learning, Applied Mathematics, Operations Research, Engineering, or similar quantitative field
  • An understanding of survey research including sampling selection, weighting, non-response bias
  • Knowledge in data manipulation and analysis (R/SAS/Stata, SQL/Hive) experience
  • Ability to communicate analysis and results to any audience
67

Marketing Science Scaling Program Manager Resume Examples & Samples

  • Empathize and discover market needs from clients, sales and Marketing Science
  • Create a vision to solve those needs by building consensus with leadership
  • Drive alignment and execution with cross-functional teams including operations, sales, Marketing Science and engineering
  • Lead data strategy, technical development and roll-out of highly scalable operations
  • Define and analyze metrics of success and build tools to monitor progress
  • Respond to changes and continue adapting and building in a constantly evolving environment where the process is fluid and creative solutions are the norm
  • 4+ years of experience in strategic consulting, advertising industry or technology companies
  • Cross-functional, project management and leadership skills
  • Track record of operating independently, solving problems creatively, and delivering results in a highly organized manner
  • Understand Facebook's competitive position in the advertising industry
  • Experience with fast-paced, creative, scrappy start-up environment
68

Marketing Science Manager Resume Examples & Samples

  • Manage a team that owns a complex set of client relationships across industry and client groups, functions, brands and agencies to drive our measurement adoption objectives
  • Influence global accounts under their purview to measure true business value by building and create a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
  • Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for their verticals
  • Drive vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the “learning agenda”
  • Mentor a team to conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • Communicate complex research results to senior level clients when needed
  • Play a major, strategic role in collaborating with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive vertical and client engagement around measurement innovation, including product alphas and beta
  • Mentor, develop, and manage a large team of measurement partners to execute against measurement goals
  • 8+ years of relevant working experience, consulting, measurement technology, research or analytics experience and experience-based aptitude to use data and numbers to formulate insights
  • Experience in a direct client or customer-facing role persuading clients and driving action based on data
  • Track record of inspiring action based on data-driven insights
  • Familiarity with quantitative research methods and considerations
  • Background in consumer internet and social media
  • Knowledge of advertising and/or measurement methods and technologies
  • Track record of operating independently, being detail-oriented, and delivering results in an organized manner
  • Experienced manager with track record of building teams and developing talent
  • Experience communicating with both technical and non-technical audiences
69

Media Analyst, Marketing Science Resume Examples & Samples

  • Gathering data through various third party platforms and analytics tools
  • Ensuring that client facing and internal reporting is done in a timely manner
  • Identifying opportunities to continuously improve processes
  • Provide on-job training to assistant analysts
  • Presenting reports to clients during monthly and weekly phone calls
  • Experience in SAS, SPSS, R or other advanced analytics software packages
70

Scaling Lead, Marketing Science Resume Examples & Samples

  • Partnering with teams across marketing science globally but will focus on collaboration with the APAC Marketing Science team for the ongoing development of training needs
  • Solid relevant experience from within the media, performance marketing or analytics marketing space
  • Strong interpersonal skills with demonstrated ability to influence outcomes and communicate technical content to general audiences
  • Skill for communicating complex concepts to varying audiences
  • Strong knowledge of advertising and measurement methods and technologies
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Marketing Science Insight Lead Resume Examples & Samples

  • Conducting critical analysis of the underlying reasons behind what works and why; with clear implications for the current and future state
  • Writing briefs and collaborating with the Head of Customer Insight Consultancy and the Customer Insight Planning and Reporting Manager to agree the ways of working and resources required to deliver quality, on time, in full
  • Collaborating with the Insight Manager for Brand to identify the common inputs to a marketing science programme which will drive objective, rigorous integrated insight across the marketing mix, fused with commercial, brand and customer outcomes
  • Actively engaging external practitioners and research trade bodies to see that we remain up to date with latest techniques and best practice
  • The proven ability to manage multiple concurrent projects, with a history of delivering against tight timescales and within budget
  • An understanding of external regulations and their impact on the customer and marketing strategy
  • Excellent influencing skills and the ability to build strong collaborative relationships with colleagues at all levels and with third parties
  • Strong analytical thinking and numeracy skills, with the ability to distil large volumes of data to identify trends and patterns
  • Proven ability in strategic thinking, and implementing strategies to attain business objectives
  • Confidence in facilitating both small workshop sessions and large conference presentations
  • A passion for developing people
  • Excellent communication skills, both verbally and in writing
  • A clear sense of priority and direction in all work undertaken
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Marketing Science Expert Resume Examples & Samples

  • Use a variety of methods such as tasks, office hours, consultation sessions, and outbound communications to support the day to day needs of the sales organization and clients
  • Engage in client conversations, presentations of results, and consult internally with the sales teams to ensure the right design and setup of measurement studies
  • As opportunities arise, execute and/or lead key proactive programs that will help grow our advertisers' businesses (in partnership with product marketing and sales teams)
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Marketing Science Expert Resume Examples & Samples

  • Analyze key sets of ad effectiveness studies to summarize key learnings/findings for sharing out best practices and inform future strategies for businesses on Facebook
  • Partner closely with sales and product marketing leaders to support larger business strategy development
  • Provide key strategic partnership and guidance to product and other cross functional teams within Facebook
  • 12+ years of relevant experience, media/marketing measurement or analytics experience and general love of data
  • Strategic leader with the ability to influence and partner with a variety of stakeholders across complex organizations
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Marketing Science Partner, SMB Resume Examples & Samples

  • Execute strategy for supporting SMB organization through scaled marketing science efforts
  • Partner with and train sales teams to drive flawless execution and delivery of standard measurement techniques. Surface insights, learnings and best practices from the EMEA Team to the Global Team to distribute at a broader scale
  • Lead trainings/education for the account teams through dedicated sessions, group boot camps, and topic based office hours. Help activate marketing calendar/content for managed SMB tier in EMEA including but not limited to webinars, newsletters, and SMB events including agency/partner roadshows
  • Understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques
  • Statistical analysis experience valuable, including but not limited to experimental design
  • Bachelor’s degree required. Advanced degree in psychology, statistics, economics, behavioral or social science or a related quantitative field preferred
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Marketing Science Scaling Program Manager Resume Examples & Samples

  • Bachelors degree in STEM field
  • Enjoys working with data
  • Experience in one of the following: SAS, R, SPSS, Matlab
  • Experience with Tableau
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Director, Applied Marketing Science Resume Examples & Samples

  • BS, MS, or PhD in an appropriate technology field (Computer Science, Statistics, Applied Math, Econometrics, etc.)
  • 10+ years of experience leading data science, marketing science and/or software engineering teams
  • Experience in leading teams who have expertise in data mining algorithms and statistical modeling techniques such as clustering, classification, regression, decision trees, neural nets, support vector machines, genetic algorithms, anomaly detection, recommender systems, and natural language processing
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Evp-marketing Science Resume Examples & Samples

  • 15+ years experience in data analytics & market research
  • Domain experience in brand, advertising, marketing, media & communications are a must
  • Market Mix modeling/media modeling experience is extremely critical
  • Strong business/commercial acumen and experience in driving revenues
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Manager / Senior Manager Marketing Science Resume Examples & Samples

  • Design and execute analytics-based effectiveness measurement of brand initiatives; and make strategic, tactical and investment recommendations to brand teams and other stakeholders
  • Serve as a subject-matter expert on analytics frameworks, data and measurement as it relates to the brand and market landscape
  • Partner effectively with other commercial and company-wide departmental colleagues, including by not limiting to MA&S, to provide holistic analytical insights
  • Proactively learn from others in Marketing Science, and act as a source of knowledge to design and deliver new methodologies/approaches to solve complex business problems
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Director Marketing Science Resume Examples & Samples

  • Act as a thought leader around digital analytics and ad-technology concepts / methods / tools
  • Lead the client relationship for both day to day and strategic level Digital Analytics
  • Leverage predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making
  • Align to the overall business strategy when driving the direction of the team, projects, and processes
  • Ability to program in newer and emerging languages such as R and Python; working knowledge of Hadoop and other big data technologies
  • Develop project requirements, analytic plans, project timelines for the management of deliverables
  • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
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Marketing Science Expert Resume Examples & Samples

  • Work with a broad array of Facebook advertisers to support clients in measuring true business value and growing their businesses through Facebook's ad platforms
  • Deliver training's/education for sales teams through dedicated sessions and boot camps
  • As opportunities arise, execute against key proactive programs that will help grow our advertisers' businesses (in partnership with product marketing and sales teams)
  • 3+ years of relevant experience, media/marketing measurement or analytics experience and general love of data
  • Understanding of online advertising and familiarity with branding, performance advertising and marketing frameworks, including ad effectiveness measurement techniques
  • Interpersonal skills and ability to communicate concepts to varying audiences
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Marketing Science SMB Manager Resume Examples & Samples

  • Hire, mentor and manage a team of highly skilled experts in the space of advertising effectiveness and digital measurement
  • Execute against and continue to develop a service model that allows for supporting inbound demand from key sales partners while continuing to move the business forward with key proactive initiatives
  • Design and manage team against rigorous set of KPIs for measurable success of team initiatives
  • Engage in client conversations, presentations of results, and consult internally with the sales teams to ensure the right design and setup of measurement studies as necessary
  • Deliver training's/education for the sales teams through dedicated sessions and boot camps
  • Provide key strategic partnership and guidance to product and other cross-functional teams within Facebook
  • 10+ years of relevant experience, media/marketing measurement or analytics experience and general love of data
  • Experience in building, managing and motivating teams in strategic support functions
  • Statistical analysis experience, including but not limited to experimental design or advertising research
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Head of Marketing Science SMB Resume Examples & Samples

  • Work with a broad array of Facebook advertisers to support clients in measuring true business value and growing their businesses through Facebooks' ad platforms
  • Setup and monitor ad effectiveness studies for Facebook advertisers using a variety of measurement solutions and products to understand the impact of campaigns
  • Recommend product and solutions for different client needs and challenges as it pertains to media, marketing, or key measurement questions
  • Statistical analysis experience, including but not limited to experimental design
  • Experience inspiring action based on data-driven insights including influencing advertiser planning and buying behavior
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Director, Marketing Science SMB, Americas Resume Examples & Samples

  • Hire, mentor and manage a team of highly skilled experts in the space of advertising effectiveness and digital measurement, as necessary hire and manage managers
  • Design and manage team against rigorous set of KPIs for measurable success of team initiatives, operating at scale
  • Provide overall strategic recommendations for product and solutions for the set of businesses supported (partnering closely with sales and product marketing leaders)
  • Design and/or lead key proactive programs that will help grow our advertisers' businesses (in partnership with product marketing and sales teams)
  • 7+ years of experience in building, managing and motivating teams in strategic support functions
  • Strategic leader with the ability to influence and partner with a variety of stakeholders across organizations
  • Experience inspiring action based on data-driven insights including influencing advertiser planning and buying and/or team behavior
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Marketing Science Partner, Travel Resume Examples & Samples

  • Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, and in some cases geographies to drive our measurement objectives
  • Play a strategic role in developing the cross-platform and cross-media measurement
  • Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the “learning agenda”
  • Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and betas
  • Partner closely with cross-functional partners
  • Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar
  • Consulting, research or analytics research experience and experience using data and numbers to formulate insights
  • Knowledge of advertising measurement methods and technologies
  • Experience communicating technical content to general audiences and influencing decisions
  • Demonstrated leadership skills at an industry level and with senior clients
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Administrative Assistant, Marketing Science Resume Examples & Samples

  • Diary management: Extensive diary management, including organising internal and external meetings across multiple time zones & locations
  • Project management: can manage projects from beginning to end, including but not limited to industry events, internal team off-sites
  • Co-ordinating complex itineraries and travel
  • Drafting and formatting responses to memos, letters and documents
  • Liaison with the internal Marketing Science team over deadlines and projects
  • Financial administration, e.g. processing POs & invoices
  • Ensure email lists, org charts and other administrative systems are maintained and current
  • Coordinate and prepare various press and speaking engagements
  • Plan and execute communications with external clients, internal teams, and cross-functional partners
  • Compile and edit briefing materials and synthesize this information into executive summaries with key business and communication insights
  • Work with the Dublin / London EA team to execute on local priorities and events
  • 6+ years of work experience within Fortune 500 company is preferred. Candidate should have experience supporting C level or VP at a global organisation
  • Extremely high attention to detail and accuracy with a proven ability to work in an extremely fast paced environment
  • Great written and verbal communications with the ability of capturing complex concepts and conveying them in simple, meaningful language
  • Ability to make decisions quickly and sort through complex, competing priorities
  • Ability to keep calm in face of fast change or high demands
  • Ability to compile clear and concise briefing materials
  • Ability to interact with senior level executives and all levels of the organization
  • An understanding of confidentiality issues and the use of discretion is essential
  • Thrive in a fast-paced atmosphere
  • Passionate about Facebook BA or BS degree or equivalent Some travel may be required
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Marketing Science Partner Resume Examples & Samples

  • Drive clients to measure true business value by operationalizing a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
  • Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for large CPG advertisers and the CPG vertical
  • Play a key part in strategizing and developing processes to help scale out our global accounts
  • Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches in support of the “learning agenda”
  • Design tests to showcase the power of good measurement using client data and FB or third party technology tools
  • Conduct in-depth standard and custom ad effectiveness studies/meta-analysis for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta
  • 5+ years relevant working experience in consulting, research or analytics research experience
  • Direct experience independently scoping and executing a research project from start to finish
  • Client-facing experience, including experience driving change through adoption of new products or research methods
  • Experience working with structured and unstructured data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive and/or SQL
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Associate Director, Marketing Science Resume Examples & Samples

  • Build and mentor a team of analysts and managers
  • Manage internal (Mindshare) and external client relationships to guide the Marketing Sciences engagements
  • Design and manage research projects
  • Write POVs on industry topics
  • Evaluate vendors, technologies and new advertising opportunities
  • Train staff on syndicated and proprietary research tools and systems, manage day to day questions
  • Mastery of syndicated research tools and systems (e.g. Nielsen, Comscore, MRI, Simmons, EZtab, etc.)
  • Mastery of proprietary Mindshare tools and systems
  • Lead advanced analytic requests involving log file data or other large datasets
  • Manage relationships with clients
  • Lead the team in developing long-term Measurement Roadmaps, bespoke to each client
  • Supervise creation and execution of campaign-specific measurement frameworks
  • Data Visualization: Tableau, Omniscope, PowerBI
  • Web Analytics: Omniture, Google Analytics, Webtrends
  • Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas
  • Syndicated Measurement: comScore, Nielsen, Compete
  • Ad Effectiveness Research: comScore, Millward Brown Digital, Dimestore, Vizu, Research Now
  • Microsoft Office: Excel, Word, PowerPoint
  • Familiarity with SAS, SPSS, R, Python a plus
  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
  • Minimum of four to five years’ experience preferred
  • Experience managing a team
  • Excellent written, oral, and presentation communication abilities
  • Ability to foster collaborative relationships with other cross-functional teams
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Manager, Marketing Science Resume Examples & Samples

  • Bachelors or advanced degree in Statistics, Economics, Business, Math, Computer Science, or Sciences is preferred
  • Minimum 3 years’ experience in data governance processes in a data warehousing, ETL and business intelligence environment
  • 3 years’ experience in media; digital Investment, analytics, or ad operations is preferred
  • 1-2 years’ experience in business analysis
  • Experience and understanding of processes across multiple media channels (digital, search, social, offline, etc.); Experience in handling diverse datasets (paid media, owned, etc.)
  • Demonstrates strong eye/attention to detail
  • Excellent verbal and written skills
  • Ability to manage and prioritize competing projects and deliverables
  • Comfortable working with budgets and numbers
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Manager, Marketing Science Resume Examples & Samples

  • Web Analytics: Adobe Analytics, Google Analytics, Webtrends
  • Ad Servers: DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify
  • Syndicated Measurement: comScore, Nielsen
  • Ad Effectiveness Research: comScore, Millward Brown Digital, GFK, Nielsen Marketing Cloud
  • Microsoft Office: Advanced Excel, Word, PowerPoint
  • Data Management Platforms and Demand Side Platforms
  • Bachelors or advanced degree in Statistics, Economics, Business, Math, or Advertising is preferred
  • Minimum of three to four years’ experience preferred
  • A strong desire to learn and passion for digital marketing, research and analytics
  • Strong time management skills to ensure accurate delivery while handling multiple projects
  • Ability to prioritize issues quickly and creatively with a solution based attitude
  • Excellent written, oral, and presentation communication abilities- must be able to communicate complex ideas in both technical and user-friendly language
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Marketing Science Partner, Financial Services Resume Examples & Samples

  • Push clients to measure true business value by building and operationalizing a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
  • Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for large advertisers and agencies, vertical categories or specific local markets
  • Partner closely with cross-functional partners, including the Global Media Solutions’ team
  • 5+ years experience and Bachelor’s degree OR 3+ years of experience and Advanced Degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar
  • Able to analyze and manipulate data sets to understand patterns and provide client insights
  • Client-facing experience, including experience driving change through adoption of products or research methods
  • Interpersonal skills with demonstrated ability to communicate technical content to audiences
  • Demonstrated leadership skills at an industry level and with clients
  • Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results
  • Experience in financial industry and familiarity with fair lending environment
  • Experience working with data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive and/or SQL
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Marketing Science Partner Resume Examples & Samples

  • Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • 5+ years relevant working experience in consulting, research or analytics research
  • Experience working with structured and unstructured data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive or SQL