Marketing Science Job Description
Marketing science
provides strategic research and data insights to Viacom television Ad Sales, Pricing & Inventory, and Ad Sales Marketing, and strategy groups.
Marketing Science Duties & Responsibilities
To write an effective marketing science job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing science job description templates that you can modify and use.
Sample responsibilities for this position include:
Stay current on relevant new sensory methods and related technologies, industry trends and consistently demonstrate the ability to connect their impact on technical and business needs, and actively pursue professional development for self and team
Develop Marketing Mix models to optimize marketing spends
You will be responsible for measurement strategy and oversight across multiple channels including digital, social and CRM – Applying various tools in the toolset (test and learn agendas .) to ensure there is alignment on program KPI’s, that all relevant tracking is working correctly and there is a realistic optimization approach
Own tactical level tracking – Ensures all necessary elements of tracking are in place to provide data for measuring campaign performance
Attending and planning events for national and local conventions as needed
Develop marketing content and core brand assets
Manage market development programs (class tests, pilots, ) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities
Partner with market research, learning design and efficacy teams to measure and promote the value of our solutions for learners and educators
Travel as needed to conferences, events, and campuses within the US to inform market knowledge, product and campaign strategy, to contribute to increases in revenue and digital registrations
The AD will have a critical role in ensuring consistent and quality output on all projects
Marketing Science Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Science
List any licenses or certifications required by the position: IQ, SAS
Education for Marketing Science
Typically a job would require a certain level of education.
Employers hiring for the marketing science job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Business, Mathematics, Math, Marketing, Engineering, Social Science, Social Sciences, Computer Science
Skills for Marketing Science
Desired skills for marketing science include:
Ad technologies and research techniques
Ad measurement ecosystem and industry trends
Ad and media technical landscape
Ability to apply basic marketing concepts used in the development of marketing plans
Advanced quantitative analytic techniques and protocols used to build necessary business models
Digital operations
Information used to define brand strategic corridors and develop appropriate business solutions for local market activation
Medical research data
Methods
Primary market research
Desired experience for marketing science includes:
Ability to read and interpret marketing data (e.g., click through rates, open rates, ) to inform campaign effectiveness and decision making
Work closely with respective team members from various disciplines (account, creative, strategy .) within the agency and the client to optimize and coordinate campaign optimization strategies
Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx
This position has a major impact on our publishing program and sales operations other, wide-ranging implications—education marketing, product strategy, and product development
Creative planning, frequent communication with designers, editors, authors, field marketers driving sales campaigns, and customers— the execution of various marketing activities
Client presentation
Marketing Science Examples
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Marketing Science Job Description
Job Description Example
Our growing company is hiring for a marketing science. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing science
- Effectively and frequently communicate with Manager about priorities, progress, opportunities for improvement, development needs
- Developing measurement plans
- Oversee analytics set-up
- Data collection & processing
- Developing insights
- Report/dashboard building
- Being a trusted advisor to junior level clients and internal teams
- Evaluate and recommend new vendors, tools, and systems
- Translate unstructured business problems into an analytical framework
- Manage projects and analytics personnel
Qualifications for marketing science
- Relevant experience in the flavor, food or beverage industry preferred
- Comfortable with changing priorities, fast paced environment and tight deadlines
- Bachelor’s degree in Food Science or related field with Master’s Degree preferred
- 2+ years of experience in Pharmaceutical / Biotech / Healthcare analytics or secondary data analysis
- Excellent interpersonal and communication skills, including the ability to describe the logic and implications of a complex analysis to all types of business partners
- Working knowledge of data visualization - Tableau, Qlikview, D3js or other data viz
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Marketing Science Job Description
Job Description Example
Our growing company is hiring for a marketing science. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing science
- Participates with other leadership and marketing team members to establish advanced business plans and objectives
- Strong understanding of the consumer and industrial businesses to translate the analytics strategy into a 18-24 month execution plan through allocation of resources, prioritization of projects and ways of working
- Ensure best-in-class statistical modelling techniques and ensure continuous external thought leadership to leverage new techniques and technologies to support internal growth strategies
- Audit internal data availability and identify the appropriate data profile required to support future growth strategies
- Deliver consumer-based insights from complex data analytics, data mining of unstructured data and modeling that delivers a quantifiable benefit through supporting growth strategies
- Include all other internal analytics resources (example IT and local regions) and identify how these are all organized to both complement each other and support the consumer and industrial growth strategies
- Build and develop the analytics team, including talent and performance management and building of capabilities to support the strategic roadmap
- Identifying trends, innovations, market windows and inflection points and translating end markets to opportunities
- Support on analysing market place studies to feed into marketing/commercial tactics and strategy
- Support on gathering marketing evaluation data and context working across econometric modelling projects
Qualifications for marketing science
- Experience with statistical packages (SAS, SPSS or R)
- Familiarity working with business intelligence platforms (such as Tableau, MicroStrategy, Business Objects, Alteryx)
- Familiarity with big data (Hadoop, NoSQL) a plus
- Deep understanding of digital data sources and tags, with hands on experience in web analytics/testing tools
- Extensive experience in statistical analysis (including segmentation techniques and lifecycle management) required
- Experience leading a team of data science analysts
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Marketing Science Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing science. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing science
- Focus on the understanding of short term performance in the context of external influences and marketing spend
- Work with the teams which plan communication strategies to evolve and adapt operations
- Support commercial stakeholders in defining our commercial strategy & financial expectations, highlighting key concerns across our business performance and applying rigorous & considered thought to how we can better understand our customer base
- To have achieved or be on course for a minimum of a 2.1 in your degree
- A minimum of 450 points on your Leaving Certificate (or equivalent)
- A minimum of 260 UCAS Tariff points (or equivalent)
- Conduct strategic analyses to inform business decisions and provide actionable recommendations
- Manage BAU campaign targeting, experimental design, results read, across the entire US consumer portfolio
- Design, implement, analyze and generate purposeful insights for assigned research initiatives aligned with business strategies and plans in partnership with cross functional stakeholders and marketing leadership
- Lead and develop the sensory science marketing team as a hands‐on director and technical coach
Qualifications for marketing science
- Minimum three years experience in marketing analysis related to direct marketing (strongly preferred), financial services, or other service sector
- Advanced understanding of data measurement and data structures
- Mastery of a database query language such as SQL
- Detail-oriented and able to maintain outstanding quality control
- Able to work independently on multiple/simultaneous projects under strict deadlines
- Able to perform job duties in a safe manner
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Marketing Science Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing science. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing science
- Oversee the design, recruiting, screening, training and running of panels and sensory studies according to best practice methodologies in support of business goals
- Drive the value of sensory science marketing through the organization and work to ensure a globally harmonized program and approaches
- Lead the analysis of data following key study completion and develop logical, objective and actionable insights to drive business
- Report study findings and recommendations through written and verbal communications to key stakeholders including senior leadership in a timely fashion
- Develop and maintain a customer service orientation and in‐depth relationships with key stakeholders including customers, flavorists, product developers, culinary and marketing
- Oversee, adhere to and maintain GMP’s, ISO procedures, GLP, safety, lab notebooks and other electronic record keeping tools
- Effectively and frequently communicate with team and Manager about priorities, progress, opportunities for improvement, development needs
- Utilize and train others on Compusense and other relevant department software
- Define and shape the strategic role of research and insights across business lines, channels, and customers
- Determine the approach and metrics for measuring, assessing and determining business performance, customer segments, competitive opportunities, program performance, brand performance and customer experience
Qualifications for marketing science
- 10+ years in marketing analytics related roles with record of increased responsibilities
- Advanced degree in statistics, mathematics, data science or related
- Previous experience working with SAS / SQL (R and Python a plus)
- Minimum of 5 years of Multi-channel sales and marketing experience, understanding of sales operations processes, web channel, mobile channel, marketing campaigns, CRM implementation projects, or training/change management
- Requires a minimum of 10 years of business experience, including marketing strategies and tactics, identification & validation of strategic business opportunities in the life sciences field, the proven ability to develop strategic plans and implement them successfully
- Requires prior experience managing a team of marketing professionals
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Marketing Science Job Description
Job Description Example
Our growing company is hiring for a marketing science. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing science
- Build a best in class research team as a key contributor to the overall global marketing science best practice and a knowledge sharing culture by introducing new ways of thinking to and drive new inspirations within the company
- Participate in selected key strategic global projects in coordination with Global Marketing Science to deploy US area of expertise or lead/ pilot experience across geographies
- Scientific Leader Engagement tracking and reporting
- Scientific Awareness Strategy and Campaign Development
- Medical Education Strategy
- Advisory Board or Expert Input Forums
- U.S. Exhibits and Conventions
- Medical Agency Management
- Scientific Strategy and Advocacy
- Provide input into marketing direction and strategic choices
Qualifications for marketing science
- At least 5 years of relevant marketing experience, with emphasis on developing and/or promoting digital solutions
- Proven track record of relevant business success
- Effectively negotiate with and influence potential clients, partners, vendors, and internal staff as required
- Ability to effectively interface with all levels inside and outside the company, including top executives, required
- Deep knowledge of the fundamental concepts of marketing and market development
- Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research)