Marketing Planner Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing planner job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

MK
M Kuhic
Maia
Kuhic
60168 Brandyn Isle
Detroit
MI
+1 (555) 719 2975
60168 Brandyn Isle
Detroit
MI
Phone
p +1 (555) 719 2975
Experience Experience
06/2014 present
San Francisco, CA
Retail Marketing Planner
San Francisco, CA
Retail Marketing Planner
06/2014 present
San Francisco, CA
Retail Marketing Planner
06/2014 present
  • Communicates with individuals and groups outside the organization, representing Renewal by Andersen to Home Show producers, the public, and other external sources with the intent of finding the best venues where they can generate qualified leads and appointments
  • Develops and executes an annual events & sponsorship marketing plan; recommends strategy and assists the local Company Owned Retail Operation (CORO) Branch General Manager and the Retail Marketing Manager in setting objectives for each event on an annual basis
  • Creates annual budget with the sole purpose of generating qualified leads and appointments in the most cost effective lead generation tools
  • Administers participation in events and sponsorships based on established objectives, including on-site administration, resource supervision, and other implementation details
  • Evaluates the success of current and past participation and recommends a course of action for future participation
  • Negotiates with event producers and outside vendors to procure space and to obtain the best value for the company investment
  • Supports local General Manager, Sales Team and Showroom Staff to identify and maximize local marketing opportunities
04/2008 04/2014
Chicago, IL
Marketing Planner, Knsd
Chicago, IL
Marketing Planner, Knsd
04/2008 04/2014
Chicago, IL
Marketing Planner, Knsd
04/2008 04/2014
  • Manage the development of digital campaigns and work with sellers to create targeted insertion orders
  • Work with Research Analyst to gather competitive research & advertiser media spending to develop new business prospects
  • Work with sellers to obtain media proposals and develop customized marketing materials for new sales opportunities
  • Assist with strategic marketing and digital campaigns as requested by Marketing Manager
  • Assist with strategic campaigns and research as requested by Marketing Manager
  • Provide digital strategist, marketing and emerging technologies insights to integrated media campaign pitches
  • 3) Provide specific data and research to support client presentations across multiple platforms
12/2002 10/2007
Phoenix, AZ
Marketing Planner
Phoenix, AZ
Marketing Planner
12/2002 10/2007
Phoenix, AZ
Marketing Planner
12/2002 10/2007
  • Effectively present ideas and solutions in PowerPoint form for sales presentations and meetings
  • Manage the development of online campaigns and work with sellers to create targeted insertion orders
  • Work with Sr. Research Analyst to gather competitive research and advertiser media spending trends to develop new business prospects
  • Design and develop images, logos, mock-ups, and web pages for sales initiatives
  • Drive on-site event marketing opportunities
  • Assist with strategic campaigns and research as requested
  • Basic knowledge of html and web-page creation
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Massachusetts Amherst
Bachelor’s Degree in Marketing
Skills Skills
  • Providing effective professional counsel to clients
  • Using initiative and independent judgment within established procedural guidelines
  • Research
  • Mgr, Search and Affiliate Marketing
  • Managing multiple projects and responses
  • Developing effective print and digital marketing and informational materials
  • Developing and managing communications activities and programs
  • Planning
  • Preparing clear and concise reports, correspondence and other written materials
  • Organizing own work, setting priorities and meeting critical deadlines
Create a Resume
1

Marketing Planner Resume Examples & Samples

  • Effectively present ideas and solutions in PowerPoint form for sales presentations and meetings
  • Responsible for ensuring all station sponsorships and opportunities are documented and up-to-date in digital PowerPoint files as well as online in any other required form
  • Manage the development of online campaigns and work with sellers to create targeted insertion orders
  • Work with Sr. Research Analyst to gather competitive research and advertiser media spending trends to develop new business prospects
  • Provide research on web traffic using sales applications as needed for sales presentations
  • Design and develop images, logos, mock-ups, and web pages for sales initiatives
  • Assist with strategic campaigns and research as requested
  • Must have exceptional PowerPoint, Word, Excel and Photoshop skills
  • Proficient in ideation, copywriting and PowerPoint presentation designs
  • Previous professional experience in television production, ad sales or marketing, web and graphic design and digital work experience
  • Able to work various hours on short notice including weekends and evenings as needed
  • Superior organizational skills and possess the ability to efficiently manage multiple priorities while meeting frequent deadlines
2

Marketing Planner Resume Examples & Samples

  • Manage influx of RFPs (requests) to ensure timely delivery of proposals
  • Responsible for ensuring all station sponsorships and opportunities are documented and up-to-date in electronic PowerPoint files as well as online in any other required form
  • Manage the development of on-air and online campaigns and work with sellers to create targeted schedules and insertion orders
  • Design and develop images, logos, mock-ups, and web pages for prospective clients
  • Drive on-site event marketing opportunities and customer service initiatives
3

National Sales Marketing Planner Resume Examples & Samples

  • Support NBC national core and business development sellers in a variety of functions
  • Develop customized powerpoint marketing materials for new sales opportunities
  • Gather competitive research and advertiser media spending
  • Work with stations and /digital platform personnel to create media proposals
  • Serve as main point of contact for all campaign related issues
  • Participate and facilitate sales calls to manage client follow-up and project’s next steps
  • Book the tv, online, and ooh orders, confirm and issue traffic
  • Pull on-air weekly spot times, pre-logs and post logs; schedule make-goods and adu’s
  • Familiarity with broadcast and/or digital sales systems
  • 2+ years of Broadcast Research, Marketing or Sales and Project Management Experience
  • Must be proficient in PowerPoint, Word and Excel
  • Extremely strong writing and deck creative skills
  • Exceptional communication, project management and presentation skills
  • Must possess the ability to manage multiple priorities
4

Product Marketing Planner Chromebooks Resume Examples & Samples

  • Ensures that product/solution features and specifications reflect customer requirements
  • Responsible for cross-functional management of specific product(s) through the entire life-cycle to achieve P&L goals
  • Uses technical and industry experience to formulate product/solution strategies
  • Works across functional areas to implement product/solution strategies
  • Develops and maintains the product roadmap
  • Evaluates in-depth market analysis and leads business case activities to help determine regional volume commitments
  • Responsible for solution and technology marketing activities designed to increase sales growth and expand market share
  • Oversees market research, monitors competitive activity, and identifies customer needs
  • Oversees the analysis and evaluation of key market statistics and customer requirements to define product / solution strategies
  • Develops content for internal and external audiences relaying product/solution strategies and value propositions
  • Collaborates with other Product Marketers, BU Leaders, Engineering, Design, and R&D leaders to align product strategies into comprehensive product strategies
5

Senior Marketing Planner, Retargeting Resume Examples & Samples

  • Provide and implement retargeting strategy for multiple WSI Brands
  • Work closely with business partners to understand brand priorities and ensure key initiatives are being supported
  • Monitor budgets across Brands and provide input on retargeting budgeting/forecasting as needed
  • Work closely with external vendors, guiding their priorities and performance, providing feedback, and vetting new opportunities
  • Measure and report on performance, and assess against goals (KPIs including ad cost, revenue, sales, traffic, conversion)
  • Develop new and existing projects relevant to business priorities
  • Work w/internal creative teams to ensure ads are on brand and collaborate with vendors to ensure brand appropriate site placement
  • Work with Senior Manager to identify and implementnew retargeting initiatives including vetting ROI and collaborating with Brands and IT to implement as needed
  • Partner with Customer Analytics team to understand effectiveness of retargeting program and to discover and implement buyer retention strategies
  • May guide work of Retargeting Planner
  • 4+ years minimum experience with display advertising or online marketing
  • Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
  • Confidence with analyzing large data sets and making recommendations/ developing and executing strategies from findings working closely with team
  • Vendor management experience a plus
  • Enjoys working with others as part of a team
6

Senior Marketing Planner, Pb Teen Resume Examples & Samples

  • Bachelor's Degree required, MBA a plus
  • 3+ years Direct Marketing experience
  • Retail industry experience a plus
  • Strategic and analytical thinking - ability to evaluate alternatives and develop effective solutions
  • Ability to build effective relationships and teams - aptitude for leadership
  • Extensive Excel experience - able to manipulate data in very large spreadsheets
  • Proactive, can-do personality
7

Marketing Planner, Retargeting Resume Examples & Samples

  • Work closely with external vendors on day to day management of campaigns. Measure and report on performance, and assess against goals (KPIs including ad cost, revenue, sales, traffic, conversion)
  • Partner with internal stakeholders to understand brand priorities and ensure key initiatives are being supported
  • Monitor budgets and provide input on retargeting budgeting/forecasting as needed
  • Identify trends and insights, and work with vendors to optimize spend and performance based on the insights
  • Liaise with brand and creative teams to ensure programs are updated seasonally, on-time, and brand appropriate
  • Support with development of new and existing projects relevant to business priorities
  • Provide business teams with regular updates on performance, strategies, and recommendations
  • Support the team with weekly & monthly reporting, ad hoc analyses, invoicing & accruals
  • Collaborate with and leverage other departments (paid search, targeted display, site teams) to build world-class retargeting program
  • Maintain a pulse on industry innovations to help define long term vision of WSI retargeting and retention program
  • Participate in ad hoc projects as needed
  • At least 1yr minimum experience in digital marketing. Agency or vendor management experience a plus
  • Strong analytical ability and expertise in Excel
  • Ability to deal with ambiguity and a fast-paced environment
  • Well-organized, high attention to detail, deadline-oriented
  • Knowledge of a site analytics tool a plus
  • Entrepreneurial spirit and ability to work in a fast-paced environment
  • Strong project management skills and ability to quickly react to changing priorities and deadlines
8

Senior Marketing Planner, West elm Resume Examples & Samples

  • Support Manager in building fiscal annual and monthly sales budgets based on marketing strategies and investments
  • Oversee monthly reconciliation of marketing expenses
  • Develop seasonal catalog circulation plans, optimizing pages and format by customer segments using data-driven analytics
  • Support the management of key marketing programs such as new store openings, New Mover program and College Marketing
  • Analyze and report on performance of all key marketing programs and campaigns, make recommendations for future strategies
  • Oversee catalog name selection and production execution in collaboration with Database team and multiple external vendors
  • Work closely with Customer Insights team to evaluate and implement marketing strategies; develop and execute test designs for all marketing campaigns, communicate results and provide recommendations to team
  • Become a student of west elm; immerse in the brand identity in order to help implement effective marketing strategies
  • Manage key vendor relationships
  • Support Manager and VP with development of monthly brand investment presentations
  • 3-5 years Marketing experience; Direct marketing and/or CRM marketing preferred
  • Able to deal with ambiguity in a fast-paced business
  • This position is not eligible for visa sponsorship or relocation
9

Marketing Planner Resume Examples & Samples

  • Program Management
  • Research
  • Advanced understanding of the Search and or Affiliate Marketing industry
  • Bachelor’s degree in Marketing and a minimum of 5 years of internet marketing experience
  • Proficiency in Microsoft Office
10

Email Marketing Planner, PB Brand Resume Examples & Samples

  • 2+ years of business experience, online or retail industry preferred
  • Proven organizational skills and ability to streamline processes
  • Familiarity with a web analytics platform (i.e. Coremetrics, Responsys, Experian)
  • Skills in MS Excel, Word and PowerPoint. Strong Excel skills required
11

Senior Email Marketing Planner Resume Examples & Samples

  • Manage the planning and development process for all campaigns including daily brand messages, targeted contacts and auto-triggered programs
  • Coordinate the eMail calendar, publish campaign results, manage the testing plans, and oversee various operational steps (eg. source code uploads, link management and quality checking for deployment)
  • Determine appropriate circulation for each campaign, customer segmentation and campaign frequency
  • Communicate key metrics on a weekly, monthly and quarterly basis. Apply learnings to future campaigns in a cycle of continuous improvement
  • Identify, test and implement new ideas to drive innovation and growth through the eMail channel. Report progress on key initiatives, results and recommendations in an executive-friendly manner
  • Collaborate with brand partners to develop, implement and report on eMail acquisition plans. Develop file growth goals and track against goals on a monthly basis
  • Support the Retail channel with specific eMail messaging and tactics that drive store traffic
  • See to integrate eMail contact strategy with other marketing including digital advertising and catalog
  • Develop annual budget for sales and cost, managing expenses on a monthly basis and reforecasting sales as appropriate
  • Monitor the competition and their use of eMail marketing. Stay current with industry best practices. Participate in regular briefings with our eMail service provider
  • 3 years of eMail marketing experience required; Retail industry experience preferred
  • BA required
  • Superior analytical skills with ability to translate data into results
  • Attention to detail in a fast-paced, ever-changing environment
  • Excellent written, problem-solving and decision-making skills
  • Strong understanding of direct marketing principles and of customer behavior, especially online
12

Marketing Planner, Knsd Resume Examples & Samples

  • 1) Support Sales and Marketing team by creating custom marketing solutions for NBC advertisers
  • 2) Help design and develop client digital marketing assets and fulfillment strategies for multi-platform applications
  • 3) Provide specific data and research to support client presentations across multiple platforms
  • 4) Formulate and adhere to a strategic plan for aggregating NBC assets to capitalize on the San Diego / CA marketplace for both new and existing clients
  • Work with sellers to obtain media proposals and develop customized marketing materials for new sales opportunities
  • Effectively present ideas / solutions in PowerPoint form for sales presentations / meetings
  • Provide digital strategist, marketing and emerging technologies insights to integrated media campaign pitches
  • Responsible for ensuring all station sponsorships and opportunities are up-to-date (internal PowerPoint presentation archives) and online (B2B site)
  • Manage the development of digital campaigns and work with sellers to create targeted insertion orders
  • Work with Research Analyst to gather competitive research & advertiser media spending to develop new business prospects
  • Provide research on web traffic using Omniture; incorporate Scarborough / Nielsen research as needed in sales presentations
  • Design and develop strong digital images, logos, mock-ups, and web pages for sales initiatives and client fulfillment
  • Drive on-site event marketing opportunities
  • Assist with strategic campaigns and research as requested by Marketing Manager
  • Must be proficient in PowerPoint, Word, Excel and Photoshop
  • Basic knowledge of html and web-page creation
  • Proficient in ideation, copywriting and PowerPoint design
  • Strong digital, integrated media (including social media and social CRM a plus
  • Previous professional experience in television production, ad sales or marketing, web/graphic design and digital experience
  • Superior organizational skills - must possess the ability to manage multiple priorities
13

Email Marketing Planner, Williams Resume Examples & Samples

  • Track production milestones to ensure timely delivery of campaign assets; communicate progress daily
  • Coordinate with merchandising, store operations, public relations/social media and loyalty teams to set email launch dates and confirm appropriate landing pages
  • Confirm segmentation or targeting with brand and modeling teams
  • Assign campaign tracking codes for all campaigns using spreadsheet macros
  • Upload weekly auto trigger files from merchants
  • Produce weekly campaign performance reporting, including engagement metrics, productivity trends and test results
  • Produce monthly reporting and analysis on auto trigger performance
  • Manage seasonal updates in evergreen creative
  • Perform database uploads for each season
  • Manage promotion code and barcode assignment and inventory
  • Conduct analyses and provide insights to improve campaign performance
  • 1-2 years of general business experience required; Direct Mail or eMail marketing experience preferred
  • Retail Industry experience preferred
  • Proven analytical skills; Extensive Excel experience manipulating data in very large spreadsheets
  • Ability to prioritize and work on multiple projects in a deadline driven environment
  • Strong organization and follow-through skills; superb attention to detail
  • LI-AB
14

Email Marketing Planner, West elm Resume Examples & Samples

  • Track production milestones to ensure timely delivery of campaign assets and communicate progress daily
  • Coordinate with merchandising, store operations, public relations/social media, and credit card teams to set email launch dates and confirm appropriate landing pages
  • Confirm segmentation or targeting with Brand and modeling team
  • Review and approve all campaign test files, providing approval for deployment
  • Prepare data and creative reference for analytics archive
  • Produce weekly campaign performance reporting, including engagement metrics, productivity trends, and test results
  • Perform mainframe database uploads for each season
  • Participate in preparing quarterly presentations to brand partners
  • Promo code and barcode management as needed
  • Interact with peers on other WSI brands to share best practices and test results
  • 1-2 years of general business experience required
  • Email experience preferred
  • Direct Marketing and/or Retail Industry experience preferred
  • Extensive Excel experience manipulating data in very large spreadsheets
  • Able to work well in team environment
15

Email Marketing Planner Resume Examples & Samples

  • Responsible for weekly eMail reporting, including customer engagement metrics, trends, test results and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative and Inventory, making recommendations for improvements based on findings. Maintain reporting archives including campaign image
  • Monitor size and health of customer eMail address file, regularly reporting capture source, growth rates, segmentation, etc
  • Participate in preparing seasonal and quarterly performance recaps and presentations to brand partners. Provide ad hoc reporting and analyses upon request
  • Coordinate tracking tags for all campaigns from production through approval process using spreadsheet macros. Assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with brand to define appropriate landing pages
  • Interact with peers on other WSI brands to share email "best practices" and cross-brand findings
  • Reconcile all costs and invoices related to eMail on a monthly basis
  • Analyze and track competitive eMail environment
  • Help maintain weekly eMail calendar
  • Coordinates Sweepstakes execution, gift card prize procurement, and winner notification
  • Pull Promotion Codes from the Promotion Code tool, ensuring accuracy and business rule compliance
  • Strong attention to detail; good follow-through skills
  • Able to meet deadlines and prioritize multiple projects in a continually evolving and fast-paced work environment
  • Familiarity with a web analytics platform (i.e. Coremetrics, Responsys)
  • Skills in MS Excel, Word and PowerPoint
  • Able to work well in a team environment
16

Marketing Planner Resume Examples & Samples

  • Execute catalog mailing strategies: including test execution, name selection, print & merge specifications, delivery monitoring, and more
  • Contribute to key reporting and analysis in order to understand business performance. Analysis includes but is not limited to: compiling seasonal histories, running & reviewing segment analysis, preparing test results, etc
  • Deliver accurate Monday morning business reporting according to deadlines
  • Track costs: verify and code invoices and obtain approval; maintain expense history; reconcile actual versus budgeted costs
  • Prepare and upload data into the order entry system for proper reporting and tracking
  • Maintain key documents, such as the production calendar, print summary, inkjet messaging, and store copy distribution
  • Plan, execute, and analyze direct marketing programs that drive customer retention, reactivation, and acquisition
  • Manage weekly production and approvals for the New Mover program
  • Collaborate regularly with Database Production and Modeling on catalog execution
  • Act as primary day-to- day contact with print and data vendors - communicating plans and details on execution
  • Actively participate in team discussions and demonstrate an understanding of the business
  • Assist with ad hoc projects for the team
  • Bachelor's Degree
  • General business experience required, Direct marketing experience preferred
  • Proven analytical ability
  • Extensive Excel experience to manipulate data in very large spreadsheets
  • Proactive Communicator
  • Ability to prioritize and work on multiple projects in a fast paced, deadline-driven environment
  • Strong attention to detail and follow-through skills
17

Nordstrom Rack Marketing Planner Resume Examples & Samples

  • Assist in planning and executing to the vision and strategies that support Nordstrom Rack business goals; provide ideas, themes and messaging that help reach these goals
  • Oversee media planning for Nordstrom Rack marketing campaigns including seasonal trend campaigns and new store openings partnering with media agencies and internal teams
  • Work closely with our media and creative agencies in planning and executing campaigns on time and within budget
  • Maintain strong partnerships with appropriate teams and facilitate media questions and issues
  • Develop, evolve and execute processes across marketing channels with a focus on media incorporating analysis of our media efforts to drive highly effective marketing activities
  • Write effective and clear marketing briefs
  • Plan, facilitate and/or execute media tests; including owning entire larger impact projects, as assigned
  • Maintain strong knowledge of the target customer, retail, media landscape and competitive trends
  • Assist in the development of the department budget; manage project budgets through the life of projects keeping them on budget
18

Brand Marketing Planner Resume Examples & Samples

  • Assist in planning and executing to the vision and strategies that support Company goals; provide ideas, themes and messaging that help drive to reach the goal
  • Manage a diverse workload & support multiple projects and initiatives at one time
  • Develop, evolve and execute processes across Marketing channels & in partnership with internal marketing teams to drive highly effective marketing activities
  • Share results and findings in clear, concise reports
  • Collaborate with peers and leaders to ensure project outcomes align with priorities and direction
  • Plan, facilitate and/or execute projects and tests; including owning entire larger impact projects, as assigned
  • Stays current on best practices in marketing, target customer and key competitors
19

International Marketing Planner Resume Examples & Samples

  • 3-5 Years Marketing Experience
  • Highly Analytical
  • Collaborative
  • Persuasive Oral & Written Communication Skills
  • Detail/Process Oriented
  • 4 year college degree
20

Marketing Planner, PB Teen Resume Examples & Samples

  • 1-3 years general business experience required
  • Direct Marketing experience preferred
  • Proven analytical and organizational skills
  • Moderate to advanced Excel skills
  • Quick and curious learner
21

Marketing Planner Resume Examples & Samples

  • Responsible for oversight and planning of all components of the 360 degree marketing plan
  • Responsible for delivery of the plan on time, on budget and at the quality promised
  • Assists in the development of the annual marketing plan (product, distribution segment)
  • Serves as a liaison between marketing and the business line. Works directly with business team members to ensure projects capture product accuracy and market/segment needs as well as COEs including customer office, corporate agency and others
  • Provides direction and feedback to the creative team assigned to support the marketing projects and business goal success as well as Prudential Retirements differentiation
  • Closely collaborates with controls partners (legal, compliance and risk) on the review of marketing materials and sales tools
  • Education: Bachelors degree required
  • Business Experience: 4 or more years of experience in marketing, investments, sales distribution. Proven track record in a highly regulated environment with a complex product and distribution network. Financial services experience preferred
  • Retirement Experience: Experience in working with retirement solutions (corporate and tax-exempt Taft-Hartley, Governmental, Health Care) and/or investment products, either in marketing, sales and/or product development, is desired
  • Planning skills: Experience in developing and executing marketing plans required. Must understand how individual marketing components and media fit together into a larger strategic marketing plan
  • Collaboration skills: Must be an avid collaborative problem-solver with a results focus
  • Communication skills:Excellent oral and written communication skills are a must
22

Temporary Marketing Planner Resume Examples & Samples

  • Bachelor’s Degree from a four-year college or equivalent
  • 4-5 years marketing or related industry experience
  • Merchandise Planning & Retail Math experience preferred
  • Proven analytical capabilities; aptitude to understand and apply marketing data
  • Team player with excellent relationship building skills
  • Strong organizational and time management skills; excellent attention to detail
  • Well-developed written and verbal presentation skills
  • Proactive and solution oriented
  • Extremely proficient in Excel, Power Point and Word
  • Additional systems/tools: DSS, Relate
23

Marketing Planner Resume Examples & Samples

  • Forecasting and planning for marketing programs on a weekly, monthly, quarterly, and yearly basis
  • Implementing and executing long- and short-term strategies
  • Monitoring customer behavior to measure the impact of marketing initiatives
  • Collaborating with cross-functional partners and teams
  • Performing project-based analysis and reforecasting
  • Ensuring that all marketing activities support the brand’s vision and KPIs
  • Building strong relationships with key partners to increase efficiency and productivity
  • Researching and applying customer insight data
  • Assisting with related projects and duties, as needed
  • At least 4-5 years of experience in marketing or a related field
  • Bachelor’s degree or equivalent
  • Outstanding written and verbal communication skills
  • Proactive, organized, and results-oriented
  • Advanced proficiency in Excel, PowerPoint, and Word; working knowledge of DSS, Relate, or similar programs preferred
  • Collaborative with the ability to maintain relationships with all levels of management, staff, and clientele
24

Senior Digital & Experiential Marketing Planner Resume Examples & Samples

  • Includes managing the budget process and handling all purchasing and budget process requirements
  • Manages maintenance of all content on consumer website
  • Coordinates and manages model line, product planning, NNA Legal, Nissan brand management and external partners input in development and maintenance of consumer website and interactive marketing content
  • Manages all tracking and metrics related to interactive and experiential marketing including ROI, KPI and associated measures of success
  • Manages the development and maintenance of related databases. Manages the tracking and reporting of metrics
  • Regional LCV lead for the all new digital global migration and all associated tasks Manages all NCV Tradeshow and event activities
  • Includes recommending tradeshow participation, managing the budget process and handling all purchasing and budget process requirements
  • Lead role in all trade shows Nissan participates in including role of on-site liaison
  • Manages and coordinates all other special events such as vehicle launch events, Ride-n-Drives, training events, dealer marketing events and customer marketing events. Manages tradeshow property acquisition and development and coordinates legal approvals, and internal department reviews Recommends and implements program improvements
  • Has nonexempt through journey-level exempt subordinates or contractors
  • Supervises and provides leadership, coaching, guidance, training and staff development; interviews and selects unit employees; plans and evaluates employee performance; recommends merit increases, transfers and promotions; counsels and disciplines employees as necessary; recommends termination when appropriate; and monitors time and attendance of subordinates. As necessary, performs other related duties of which the above are representative
25

IM , Marketing Planner Resume Examples & Samples

  • Support the Head of Planning and Projects to research and gather data and info in order to develop well-informed strategic plans for regions and consistent marketing program plans
  • Supporting the Head of Planning to produce cohesive and intelligent plans to bring success to campaigns and marketing programs
  • Manage specific projects or marketing programs as directed by the Head of Planning and Programs. Ensure all projects are delivered on schedule, to budget and any business risks are escalated as required
  • Present findings to senior staff members and exec as required
  • Identifying problems and devising creative ways to rectify them
  • Support the Head of Marketing in achieving the overall objective to ensure the marketing department operates efficiently in the delivery of plans and programs aligned to business goals
  • Liaising with senior members of staff to receive feedback and create improvements to strategies
  • LI-DH1
  • Graduate calibre preferred
  • Advanced skills in MS Word, Excel preferred
26

Marketing Planner, Knsd Resume Examples & Samples

  • 1) Assist in the creation of digital marketing campaigns, development of creative assets, and execution of fulfillment strategies for multi-platform applications
  • 2) Support Sales and Marketing team by creating custom marketing solutions for NBC advertisers
  • Accurately input insertion orders into system and oversee all aspects of digital campaign execution
  • Maintain strong communication with Account Executives on assets needed and digital campaign delivery
  • Design and develop strong digital images, logos, mock-ups, and web pages for sales initiatives and client fulfillment as needed
  • Assist with strategic marketing and digital campaigns as requested by Marketing Manager
27

Marketing Planner Resume Examples & Samples

  • Oversight and planning of all components of the 360 degree marketing plan
  • Delivering the plan on time, on budget and at the quality promised
  • Assisting in the development of the annual marketing plan
  • Serving as a liaison between the broader marketing team and our business team partners
  • Working directly with partners within the businesses to ensure projects capture product accuracy and market need
  • Partnering with design, editorial, strategy and research teams and with corporate partners in Global Brand Marketing & Communications to conceive creative and effective methods of bringing product messages to key target audiences
  • Providing direction and feedback to the creative and operations teams assigned to support the product line’s marketing projects and initiatives
  • Collaborating closely with controls partners (legal, compliance and risk) on the review and maintenance of marketing materials and sales tools
  • Proven track record in a highly regulated environment with a complex product and distribution network
  • 5 or more years of experience in Marketing, preferably in Financial Services or a related industry
  • Experience in working with retirement and/or investment products, either in marketing, sales and/or product development, is desired
  • Experience in developing and executing marketing plans required
  • Must understand how individual marketing components and media fit together into a larger marketing plan
  • Excellent oral and written communication skills are a must
28

Marketing Planner Resume Examples & Samples

  • 5 - 8 years experience developing and presenting custom plans and solutions for global brands within an advertising / digital agency and client-side organization across channels, including digital, print, outdoor, and social
  • Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals
  • Understand business challenges and lead strategically to formulate effective marketing plans that support business goals and improve business results
  • Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines
  • Experience working with international peers to define global marketing strategies for the businesses you support
  • Ability to develop marketing plans, strategic briefs, and pitch presentations and help manage
  • Help manage and maintain the marketing “plan of record” for comms and all the various channels and touch-points, across DM, social, online, in-store etc
  • The ability to translate goals into actionable and measurable plans and communicate these results to leaders
  • Maintain a thorough understanding of emerging marketing trends and methods, and integrate these practices into plans to maximize effectiveness
  • Work as a collaborative decisive partner across all stakeholders including business channels (stores and contact centers), creative and design staff
  • Be able to explain the strategy and planning function and value of marketing initiatives to non-marketing audiences, both in person and in writing
  • Proven record of evaluating marketing campaigns and programs from multiple data sources, and drawing clear conclusions and actionable recommendations
  • Develop success metrics and share results (qualitative and quantitive) with the Retail Marketing team, stakeholders and leaders
29

Digital Marketing Planner Resume Examples & Samples

  • Brings expertise in event management, engagement workshop techniques, advertising and marketing
  • Manages effective internal communications (newsletters, intranet sites)
  • According to its geographic scope, manages the establishment of the sales forecast and demand plan
  • Manage the alignment of the demand and supply plans and coordinate the flow of the related season to ensure business processes and KPI's are meat
  • Prioritize campaigns and resource allocation in line with overall strategy, oversees the execution of marketing campaigns
  • Defines marketing communication strategy for a given channel (e.g., media mix, budget allocation across services)
  • At least 5 years experience on Marketing and Commercial area
  • Experience on congress organization and planning
  • Requires developed proficiency through job-related training and/or considerable on-the-job experience
  • Graduate on Business Administration / Accountability / Marketing
  • Knowledge on Commercial area
  • Excel, Power Point and Access
  • Organization, planning, focus, work on team, proactive
30

Marketing Planner Resume Examples & Samples

  • Develops recommendations for campaign marketing plans for all TSHQ campaigns
  • Creates and maintains campaign calendar for DM and Email
  • Partners with the CRM team to determine targeting for components of campaigns
  • Creates recaps of each implementation
  • Explores new opportunities to drive traffic and sales, conducts tests and evaluates results for implementation in future plans
  • Manages ongoing competitive research
  • Assists in the development and execution of TSHQ collateral
  • Inputs projects into workfront and manage, review and approve all projects during every stage of production
  • Manages archive of all published products
  • Assist in the development and execution of TSHQ branding across all channels
  • Provides direction and ensures accuracy for TSHQ content in non-TSHQ vehicles
  • Responsible for the integration of TSHQ specific content into category DM and emails
  • Manages estimates and forecasting
  • Works closely with the marketing finance team to submit invoices and proper coding
  • Inputs VMRs when requested for new vendors
31

National Sales Marketing Planner Resume Examples & Samples

  • Work with stations (NBC and Telemundo), Regional Sports Networks, affiliates, social, out of home, production, digital platform personnel to create media proposals
  • Familiarity with broadcast digital sales systems
  • Extremely strong with media math, writing and deck creative skills
32

Marketing Planner Resume Examples & Samples

  • Develop customized PowerPoint marketing materials for new sales opportunities
  • Work with stations (RSN, NBC and Telemundo), Regional Sports Networks, affiliates, social, out of home, production, digital platform personnel to create media proposals
  • Gather rates and available inventory for TV, Online and Out of Home
  • Manage project timelines, track deliverables across platforms and create re-cap for clients
  • Work with production team to make sure creative design and production deadlines are met
  • Work with Finance: request credit application from clients and resolve billing issues
  • Book the tv, online, and ooh orders, confirm contracts and issue traffic
  • 5+ years of Broadcast Research, Marketing or Sales and Project Management Experience
  • Must be willing to work in New York
  • Interested candidates must submit a resume through www.nbcunicareers.com to be considered
  • Team player-work with multiple internal and external groups
33

Marketing Planner Resume Examples & Samples

  • Bachelor’s degree in marketing, advertising, or a related communications field
  • Experience working in a Marketing environment
  • Experience working with SharePoint
  • Prior health insurance industry experience
  • Experience working as a traffic manager in an advertising agency or corporate communications department
  • Understanding of marketing campaigns, metrics and program measurements
34

Marketing Planner Resume Examples & Samples

  • Lead use of analytics to plan the most effective ways we can achieve our marketing goals; turn data and analysis into actionable insights that lead to improved decision making
  • Develop, evolve and execute processes across Marketing channels incorporating analysis of our marketing efforts to drive highly effective marketing activities
  • Write effective and clear communications, marketing briefs and presentations
  • Plan, facilitate and/or execute brand marketing projects and tests; including owning entire larger impact projects (e.g. campaigns), as assigned
  • Maintain strong knowledge of the target customer, retail, marketing and competitive trends
  • Collaborate with peers and leaders across the org inclusive of creative, marketing program leads and our media teams to ensure project outcomes align with priorities and direction
  • Assist in the development of the department budget; manage project budgets and forecasts through the life of projects keeping them on budget
35

Retail Marketing Planner Resume Examples & Samples

  • Communicates with individuals and groups outside the organization, representing Renewal by Andersen to Home Show producers, the public, and other external sources with the intent of finding the best venues where they can generate qualified leads and appointments
  • Develops and executes an annual events & sponsorship marketing plan; recommends strategy and assists the local Company Owned Retail Operation (CORO) Branch General Manager and the Retail Marketing Manager in setting objectives for each event on an annual basis
  • Creates annual budget with the sole purpose of generating qualified leads and appointments in the most cost effective lead generation tools
  • Available to work remotely or on-site at least 40 weekends out of the year which provides for a flexible work schedule
  • Manages and helps staff events, including scheduling in-home appointments and conducting product demonstrations, as required
  • Administers participation in events and sponsorships based on established objectives, including on-site administration, resource supervision, and other implementation details
  • Recruits, hires, trains and manages additional part-time demonstrators through low cost recruiting tools. Works with local temporary agency as appropriate
  • Evaluates the success of current and past participation and recommends a course of action for future participation
  • Negotiates with event producers and outside vendors to procure space and to obtain the best value for the company investment
  • Identifies appropriate displays and support materials for each event and works with the location’s designated party responsible for delivery and set-up to ensure that installation of displays is performed on time and within budget and meet all codes and safety requirements
  • Supports local General Manager, Sales Team and Showroom Staff to identify and maximize local marketing opportunities
  • Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person on local venues and events where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments
  • Collaborates with Corporate Marketing Department to best leverage all events and sponsorships
  • Develops relationships and implements corporate Marketing programs with local corporations, local community organizations, and local businesses to maximize exposure of the brand
  • Provides timely tracking and entering of marketing data into corporate database
  • Captures and shares best practices from events/marketing activities by maintaining relationships with other Retail Marketing Planners and Affiliate Event Marketing Managers nationwide
  • Coordinates w/ Corporate Marketing to assist with local implementation and tracking of other corporate marketing initiatives
  • Performs other related duties, as assigned
  • Execute projects based on business need as assigned
  • Bachelor’s degree in marketing/communications preferred or equivalent demonstrated skills and abilities
  • Requires 2 to 3 years of experience in planning events
  • Requires weekend work
  • Ability to think strategically, with strong project management skills, including attention to detail
  • Ability to self manage resources (time and budget) to achieve objectives
  • Ability to analyze effectiveness of events, sponsorships & local programs
  • Ability to understand the role of marketing communications, sales promotion and advertising
  • Ability to demonstrate strong leadership skills
  • Demonstrated analytic skills
  • Demonstrated ability in Microsoft Office programs, specifically Excel
36

North American Regional Marketing Planner Resume Examples & Samples

  • Create the local marketing plan and associated budget in line with Global practices
  • Execute the local marketing plan
  • Optimize performance of the marketing activity against agreed KPIs
  • Manage 5 direct reports
  • Marketing planning & implementation
  • A business related degree, preferably in marketing or media
  • 7+ years relevant experience managing offline marketing campaigns
  • Agency management, creative and media
  • Ability to negotiate with local suppliers as required
  • Solid understanding of PR programs
  • Familiar with both partnership and sponsorship programs
  • Experience implementing country specific marketing activity, within the confines of a global brand
  • Commercial mind-set and ability to thrive in a fast-paced business environment
  • Ability to communicate effectively and influence stakeholders
  • Strong work ethic and the ability to complete tasks in demanding context
37

Marketing Planner Resume Examples & Samples

  • Develops and implements marketing/media plans for assigned programs/campuses designed to increase awareness and promote growth in enrollment; coordinates efforts with admissions and academic departments to identify target audiences and determine key placements; communicates strategies to media buyer and ensures scheduling and purchase of paid media placements; provides copy and direction to internal team for development of advertising to include print, digital, radio, direct mail, email and outdoor media
  • Serves as product manager/content expert for assigned academic departments/campuses; consults with clients to develop value propositions and key messaging for programs; ensures website, collateral, communications plans, and all promotional materials remain up-to-date and accurate; assists clients in development of student stories, faculty profiles and content marketing ideas for internal and external communications
  • Serves as liaison between admissions, academics, and extended sites; schedules and facilitates meetings; assists with event planning and promotion efforts; serves as primary gatekeeper for all marketing-related requests; facilitates completion of tasks
  • Conducts market research to support institutional strategy formulation; researches new program proposals; monitors competitive market for programs and recommends appropriate revisions to ensure competitive posture is maintained; maintains currency with trends in higher education
  • Manages communication flow of prospective students from inquiry to enrollment; gathers content for email communications efforts; continuously reviews and analyzes content to ensure accuracy and effectiveness; provides quality assurance of email communications
  • Develops marketing plans, communications and informational materials reflecting the College’s commitment to inclusive excellence as an expression of its Benedictine values
  • Principles and practices of marketing and communications
  • Use of specified computer applications involving word processing, office automation and/or standard report generation
  • Principles and practices of contract negotiation and management
  • Techniques of layout and production ads, publications, promotional pieces, and special fliers
  • Principles and methods of developing effective informational and educational materials
  • Techniques for making effective public presentations
  • Techniques and practices of social media marketing and communications
  • Record keeping principles and practices
  • Correct business English, including spelling, grammar and punctuation
  • Ability to work with a variety of individuals from various socioeconomic, ethnic and cultural backgrounds
  • Managing multiple projects and responses
  • Developing effective print and digital marketing and informational materials
  • Developing and managing communications activities and programs
  • Using initiative and independent judgment within established procedural guidelines
  • Preparing clear and concise reports, correspondence and other written materials
  • Organizing own work, setting priorities and meeting critical deadlines
  • Managing contracts and budgets
  • Providing effective professional counsel to clients
  • Promoting a climate and culture of diversity, equity and inclusion and actively supporting the College’s diversity goals
  • Establishing and maintaining effective working relationships with those contacted in the course of the work
  • Four years of marketing/communications experience is preferred