Marketing Planner Resume Samples

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M Kuhic

Maia

Kuhic

60168 Brandyn Isle

Detroit

+1 (555) 719 2975

60168 Brandyn Isle

Detroit

Phone

p +1 (555) 719 2975

Experience Experience

Phoenix, AZ

Marketing Planner

Phoenix, AZ

Luettgen, McClure and Armstrong

Phoenix, AZ

Marketing Planner

Effectively present ideas and solutions in PowerPoint form for sales presentations and meetings
Manage the development of online campaigns and work with sellers to create targeted insertion orders
Work with Sr. Research Analyst to gather competitive research and advertiser media spending trends to develop new business prospects
Design and develop images, logos, mock-ups, and web pages for sales initiatives
Drive on-site event marketing opportunities
Assist with strategic campaigns and research as requested
Basic knowledge of html and web-page creation

Chicago, IL

Marketing Planner, Knsd

Chicago, IL

Miller, Schaefer and Corkery

Chicago, IL

Marketing Planner, Knsd

Manage the development of digital campaigns and work with sellers to create targeted insertion orders
Work with Research Analyst to gather competitive research & advertiser media spending to develop new business prospects
Work with sellers to obtain media proposals and develop customized marketing materials for new sales opportunities
Assist with strategic marketing and digital campaigns as requested by Marketing Manager
Assist with strategic campaigns and research as requested by Marketing Manager
Provide digital strategist, marketing and emerging technologies insights to integrated media campaign pitches
3) Provide specific data and research to support client presentations across multiple platforms

present

San Francisco, CA

Retail Marketing Planner

San Francisco, CA

Howe Inc

present

San Francisco, CA

Retail Marketing Planner

present

Communicates with individuals and groups outside the organization, representing Renewal by Andersen to Home Show producers, the public, and other external sources with the intent of finding the best venues where they can generate qualified leads and appointments
Develops and executes an annual events & sponsorship marketing plan; recommends strategy and assists the local Company Owned Retail Operation (CORO) Branch General Manager and the Retail Marketing Manager in setting objectives for each event on an annual basis
Creates annual budget with the sole purpose of generating qualified leads and appointments in the most cost effective lead generation tools
Administers participation in events and sponsorships based on established objectives, including on-site administration, resource supervision, and other implementation details
Evaluates the success of current and past participation and recommends a course of action for future participation
Negotiates with event producers and outside vendors to procure space and to obtain the best value for the company investment
Supports local General Manager, Sales Team and Showroom Staff to identify and maximize local marketing opportunities

Education Education

Bachelor’s Degree in Marketing

University of Massachusetts Amherst

Bachelor’s Degree in Marketing

Skills Skills

Providing effective professional counsel to clients
Using initiative and independent judgment within established procedural guidelines
Research
Mgr, Search and Affiliate Marketing
Managing multiple projects and responses
Developing effective print and digital marketing and informational materials
Developing and managing communications activities and programs
Planning
Preparing clear and concise reports, correspondence and other written materials
Organizing own work, setting priorities and meeting critical deadlines

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Marketing Planner Resume Examples & Samples

Effectively present ideas and solutions in PowerPoint form for sales presentations and meetings
Responsible for ensuring all station sponsorships and opportunities are documented and up-to-date in digital PowerPoint files as well as online in any other required form
Manage the development of online campaigns and work with sellers to create targeted insertion orders
Work with Sr. Research Analyst to gather competitive research and advertiser media spending trends to develop new business prospects
Provide research on web traffic using sales applications as needed for sales presentations
Design and develop images, logos, mock-ups, and web pages for sales initiatives
Assist with strategic campaigns and research as requested
Must have exceptional PowerPoint, Word, Excel and Photoshop skills
Proficient in ideation, copywriting and PowerPoint presentation designs
Previous professional experience in television production, ad sales or marketing, web and graphic design and digital work experience
Able to work various hours on short notice including weekends and evenings as needed
Superior organizational skills and possess the ability to efficiently manage multiple priorities while meeting frequent deadlines

Marketing Planner Resume Examples & Samples

Manage influx of RFPs (requests) to ensure timely delivery of proposals
Responsible for ensuring all station sponsorships and opportunities are documented and up-to-date in electronic PowerPoint files as well as online in any other required form
Manage the development of on-air and online campaigns and work with sellers to create targeted schedules and insertion orders
Design and develop images, logos, mock-ups, and web pages for prospective clients
Drive on-site event marketing opportunities and customer service initiatives

National Sales Marketing Planner Resume Examples & Samples

Support NBC national core and business development sellers in a variety of functions
Develop customized powerpoint marketing materials for new sales opportunities
Gather competitive research and advertiser media spending
Work with stations and /digital platform personnel to create media proposals
Serve as main point of contact for all campaign related issues
Participate and facilitate sales calls to manage client follow-up and project’s next steps
Book the tv, online, and ooh orders, confirm and issue traffic
Pull on-air weekly spot times, pre-logs and post logs; schedule make-goods and adu’s
Familiarity with broadcast and/or digital sales systems
2+ years of Broadcast Research, Marketing or Sales and Project Management Experience
Must be proficient in PowerPoint, Word and Excel
Extremely strong writing and deck creative skills
Exceptional communication, project management and presentation skills
Must possess the ability to manage multiple priorities

Product Marketing Planner Chromebooks Resume Examples & Samples

Ensures that product/solution features and specifications reflect customer requirements
Responsible for cross-functional management of specific product(s) through the entire life-cycle to achieve P&L goals
Uses technical and industry experience to formulate product/solution strategies
Works across functional areas to implement product/solution strategies
Develops and maintains the product roadmap
Evaluates in-depth market analysis and leads business case activities to help determine regional volume commitments
Responsible for solution and technology marketing activities designed to increase sales growth and expand market share
Oversees market research, monitors competitive activity, and identifies customer needs
Oversees the analysis and evaluation of key market statistics and customer requirements to define product / solution strategies
Develops content for internal and external audiences relaying product/solution strategies and value propositions
Collaborates with other Product Marketers, BU Leaders, Engineering, Design, and R&D leaders to align product strategies into comprehensive product strategies

Senior Marketing Planner, Retargeting Resume Examples & Samples

Provide and implement retargeting strategy for multiple WSI Brands
Work closely with business partners to understand brand priorities and ensure key initiatives are being supported
Monitor budgets across Brands and provide input on retargeting budgeting/forecasting as needed
Work closely with external vendors, guiding their priorities and performance, providing feedback, and vetting new opportunities
Measure and report on performance, and assess against goals (KPIs including ad cost, revenue, sales, traffic, conversion)
Develop new and existing projects relevant to business priorities
Work w/internal creative teams to ensure ads are on brand and collaborate with vendors to ensure brand appropriate site placement
Work with Senior Manager to identify and implementnew retargeting initiatives including vetting ROI and collaborating with Brands and IT to implement as needed
Partner with Customer Analytics team to understand effectiveness of retargeting program and to discover and implement buyer retention strategies
May guide work of Retargeting Planner
4+ years minimum experience with display advertising or online marketing
Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
Confidence with analyzing large data sets and making recommendations/ developing and executing strategies from findings working closely with team
Vendor management experience a plus
Enjoys working with others as part of a team

Senior Marketing Planner, Pb Teen Resume Examples & Samples

Bachelor's Degree required, MBA a plus
3+ years Direct Marketing experience
Retail industry experience a plus
Strategic and analytical thinking - ability to evaluate alternatives and develop effective solutions
Ability to build effective relationships and teams - aptitude for leadership
Extensive Excel experience - able to manipulate data in very large spreadsheets
Proactive, can-do personality

Marketing Planner, Retargeting Resume Examples & Samples

Work closely with external vendors on day to day management of campaigns. Measure and report on performance, and assess against goals (KPIs including ad cost, revenue, sales, traffic, conversion)
Partner with internal stakeholders to understand brand priorities and ensure key initiatives are being supported
Monitor budgets and provide input on retargeting budgeting/forecasting as needed
Identify trends and insights, and work with vendors to optimize spend and performance based on the insights
Liaise with brand and creative teams to ensure programs are updated seasonally, on-time, and brand appropriate
Support with development of new and existing projects relevant to business priorities
Provide business teams with regular updates on performance, strategies, and recommendations
Support the team with weekly & monthly reporting, ad hoc analyses, invoicing & accruals
Collaborate with and leverage other departments (paid search, targeted display, site teams) to build world-class retargeting program
Maintain a pulse on industry innovations to help define long term vision of WSI retargeting and retention program
Participate in ad hoc projects as needed
At least 1yr minimum experience in digital marketing. Agency or vendor management experience a plus
Strong analytical ability and expertise in Excel
Ability to deal with ambiguity and a fast-paced environment
Well-organized, high attention to detail, deadline-oriented
Knowledge of a site analytics tool a plus
Entrepreneurial spirit and ability to work in a fast-paced environment
Strong project management skills and ability to quickly react to changing priorities and deadlines

Senior Marketing Planner, West elm Resume Examples & Samples

Support Manager in building fiscal annual and monthly sales budgets based on marketing strategies and investments
Oversee monthly reconciliation of marketing expenses
Develop seasonal catalog circulation plans, optimizing pages and format by customer segments using data-driven analytics
Support the management of key marketing programs such as new store openings, New Mover program and College Marketing
Analyze and report on performance of all key marketing programs and campaigns, make recommendations for future strategies
Oversee catalog name selection and production execution in collaboration with Database team and multiple external vendors
Work closely with Customer Insights team to evaluate and implement marketing strategies; develop and execute test designs for all marketing campaigns, communicate results and provide recommendations to team
Become a student of west elm; immerse in the brand identity in order to help implement effective marketing strategies
Manage key vendor relationships
Support Manager and VP with development of monthly brand investment presentations
3-5 years Marketing experience; Direct marketing and/or CRM marketing preferred
Able to deal with ambiguity in a fast-paced business
This position is not eligible for visa sponsorship or relocation

Marketing Planner Resume Examples & Samples

Program Management
Research
Advanced understanding of the Search and or Affiliate Marketing industry
Bachelor’s degree in Marketing and a minimum of 5 years of internet marketing experience
Proficiency in Microsoft Office

Email Marketing Planner, PB Brand Resume Examples & Samples

2+ years of business experience, online or retail industry preferred
Proven organizational skills and ability to streamline processes
Familiarity with a web analytics platform (i.e. Coremetrics, Responsys, Experian)
Skills in MS Excel, Word and PowerPoint. Strong Excel skills required

Senior Email Marketing Planner Resume Examples & Samples

Manage the planning and development process for all campaigns including daily brand messages, targeted contacts and auto-triggered programs
Coordinate the eMail calendar, publish campaign results, manage the testing plans, and oversee various operational steps (eg. source code uploads, link management and quality checking for deployment)
Determine appropriate circulation for each campaign, customer segmentation and campaign frequency
Communicate key metrics on a weekly, monthly and quarterly basis. Apply learnings to future campaigns in a cycle of continuous improvement
Identify, test and implement new ideas to drive innovation and growth through the eMail channel. Report progress on key initiatives, results and recommendations in an executive-friendly manner
Collaborate with brand partners to develop, implement and report on eMail acquisition plans. Develop file growth goals and track against goals on a monthly basis
Support the Retail channel with specific eMail messaging and tactics that drive store traffic
See to integrate eMail contact strategy with other marketing including digital advertising and catalog
Develop annual budget for sales and cost, managing expenses on a monthly basis and reforecasting sales as appropriate
Monitor the competition and their use of eMail marketing. Stay current with industry best practices. Participate in regular briefings with our eMail service provider
3 years of eMail marketing experience required; Retail industry experience preferred
BA required
Superior analytical skills with ability to translate data into results
Attention to detail in a fast-paced, ever-changing environment
Excellent written, problem-solving and decision-making skills
Strong understanding of direct marketing principles and of customer behavior, especially online

Marketing Planner, Knsd Resume Examples & Samples

1) Support Sales and Marketing team by creating custom marketing solutions for NBC advertisers
2) Help design and develop client digital marketing assets and fulfillment strategies for multi-platform applications
3) Provide specific data and research to support client presentations across multiple platforms
4) Formulate and adhere to a strategic plan for aggregating NBC assets to capitalize on the San Diego / CA marketplace for both new and existing clients
Work with sellers to obtain media proposals and develop customized marketing materials for new sales opportunities
Effectively present ideas / solutions in PowerPoint form for sales presentations / meetings
Provide digital strategist, marketing and emerging technologies insights to integrated media campaign pitches
Responsible for ensuring all station sponsorships and opportunities are up-to-date (internal PowerPoint presentation archives) and online (B2B site)
Manage the development of digital campaigns and work with sellers to create targeted insertion orders
Work with Research Analyst to gather competitive research & advertiser media spending to develop new business prospects
Provide research on web traffic using Omniture; incorporate Scarborough / Nielsen research as needed in sales presentations
Design and develop strong digital images, logos, mock-ups, and web pages for sales initiatives and client fulfillment
Drive on-site event marketing opportunities
Assist with strategic campaigns and research as requested by Marketing Manager
Must be proficient in PowerPoint, Word, Excel and Photoshop
Basic knowledge of html and web-page creation
Proficient in ideation, copywriting and PowerPoint design
Strong digital, integrated media (including social media and social CRM a plus
Previous professional experience in television production, ad sales or marketing, web/graphic design and digital experience
Superior organizational skills - must possess the ability to manage multiple priorities

Email Marketing Planner, Williams Resume Examples & Samples

Track production milestones to ensure timely delivery of campaign assets; communicate progress daily
Coordinate with merchandising, store operations, public relations/social media and loyalty teams to set email launch dates and confirm appropriate landing pages
Confirm segmentation or targeting with brand and modeling teams
Assign campaign tracking codes for all campaigns using spreadsheet macros
Upload weekly auto trigger files from merchants
Produce weekly campaign performance reporting, including engagement metrics, productivity trends and test results
Produce monthly reporting and analysis on auto trigger performance
Manage seasonal updates in evergreen creative
Perform database uploads for each season
Manage promotion code and barcode assignment and inventory
Conduct analyses and provide insights to improve campaign performance
1-2 years of general business experience required; Direct Mail or eMail marketing experience preferred
Retail Industry experience preferred
Proven analytical skills; Extensive Excel experience manipulating data in very large spreadsheets
Ability to prioritize and work on multiple projects in a deadline driven environment
Strong organization and follow-through skills; superb attention to detail
LI-AB

Email Marketing Planner, West elm Resume Examples & Samples

Track production milestones to ensure timely delivery of campaign assets and communicate progress daily
Coordinate with merchandising, store operations, public relations/social media, and credit card teams to set email launch dates and confirm appropriate landing pages
Confirm segmentation or targeting with Brand and modeling team
Review and approve all campaign test files, providing approval for deployment
Prepare data and creative reference for analytics archive
Produce weekly campaign performance reporting, including engagement metrics, productivity trends, and test results
Perform mainframe database uploads for each season
Participate in preparing quarterly presentations to brand partners
Promo code and barcode management as needed
Interact with peers on other WSI brands to share best practices and test results
1-2 years of general business experience required
Email experience preferred
Direct Marketing and/or Retail Industry experience preferred
Extensive Excel experience manipulating data in very large spreadsheets
Able to work well in team environment

Email Marketing Planner Resume Examples & Samples

Responsible for weekly eMail reporting, including customer engagement metrics, trends, test results and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative and Inventory, making recommendations for improvements based on findings. Maintain reporting archives including campaign image
Monitor size and health of customer eMail address file, regularly reporting capture source, growth rates, segmentation, etc
Participate in preparing seasonal and quarterly performance recaps and presentations to brand partners. Provide ad hoc reporting and analyses upon request
Coordinate tracking tags for all campaigns from production through approval process using spreadsheet macros. Assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with brand to define appropriate landing pages
Interact with peers on other WSI brands to share email "best practices" and cross-brand findings
Reconcile all costs and invoices related to eMail on a monthly basis
Analyze and track competitive eMail environment
Help maintain weekly eMail calendar
Coordinates Sweepstakes execution, gift card prize procurement, and winner notification
Pull Promotion Codes from the Promotion Code tool, ensuring accuracy and business rule compliance
Strong attention to detail; good follow-through skills
Able to meet deadlines and prioritize multiple projects in a continually evolving and fast-paced work environment
Familiarity with a web analytics platform (i.e. Coremetrics, Responsys)
Skills in MS Excel, Word and PowerPoint
Able to work well in a team environment

Marketing Planner Resume Examples & Samples

Execute catalog mailing strategies: including test execution, name selection, print & merge specifications, delivery monitoring, and more
Contribute to key reporting and analysis in order to understand business performance. Analysis includes but is not limited to: compiling seasonal histories, running & reviewing segment analysis, preparing test results, etc
Deliver accurate Monday morning business reporting according to deadlines
Track costs: verify and code invoices and obtain approval; maintain expense history; reconcile actual versus budgeted costs
Prepare and upload data into the order entry system for proper reporting and tracking
Maintain key documents, such as the production calendar, print summary, inkjet messaging, and store copy distribution
Plan, execute, and analyze direct marketing programs that drive customer retention, reactivation, and acquisition
Manage weekly production and approvals for the New Mover program
Collaborate regularly with Database Production and Modeling on catalog execution
Act as primary day-to- day contact with print and data vendors - communicating plans and details on execution
Actively participate in team discussions and demonstrate an understanding of the business
Assist with ad hoc projects for the team
Bachelor's Degree
General business experience required, Direct marketing experience preferred
Proven analytical ability
Extensive Excel experience to manipulate data in very large spreadsheets
Proactive Communicator
Ability to prioritize and work on multiple projects in a fast paced, deadline-driven environment
Strong attention to detail and follow-through skills

Nordstrom Rack Marketing Planner Resume Examples & Samples

Assist in planning and executing to the vision and strategies that support Nordstrom Rack business goals; provide ideas, themes and messaging that help reach these goals
Oversee media planning for Nordstrom Rack marketing campaigns including seasonal trend campaigns and new store openings partnering with media agencies and internal teams
Work closely with our media and creative agencies in planning and executing campaigns on time and within budget
Maintain strong partnerships with appropriate teams and facilitate media questions and issues
Develop, evolve and execute processes across marketing channels with a focus on media incorporating analysis of our media efforts to drive highly effective marketing activities
Write effective and clear marketing briefs
Plan, facilitate and/or execute media tests; including owning entire larger impact projects, as assigned
Maintain strong knowledge of the target customer, retail, media landscape and competitive trends
Assist in the development of the department budget; manage project budgets through the life of projects keeping them on budget

Brand Marketing Planner Resume Examples & Samples

Assist in planning and executing to the vision and strategies that support Company goals; provide ideas, themes and messaging that help drive to reach the goal
Manage a diverse workload & support multiple projects and initiatives at one time
Develop, evolve and execute processes across Marketing channels & in partnership with internal marketing teams to drive highly effective marketing activities
Share results and findings in clear, concise reports
Collaborate with peers and leaders to ensure project outcomes align with priorities and direction
Plan, facilitate and/or execute projects and tests; including owning entire larger impact projects, as assigned
Stays current on best practices in marketing, target customer and key competitors

International Marketing Planner Resume Examples & Samples

3-5 Years Marketing Experience
Highly Analytical
Collaborative
Persuasive Oral & Written Communication Skills
Detail/Process Oriented
4 year college degree

Marketing Planner, PB Teen Resume Examples & Samples

1-3 years general business experience required
Direct Marketing experience preferred
Proven analytical and organizational skills
Moderate to advanced Excel skills
Quick and curious learner

Marketing Planner Resume Examples & Samples

Responsible for oversight and planning of all components of the 360 degree marketing plan
Responsible for delivery of the plan on time, on budget and at the quality promised
Assists in the development of the annual marketing plan (product, distribution segment)
Serves as a liaison between marketing and the business line. Works directly with business team members to ensure projects capture product accuracy and market/segment needs as well as COEs including customer office, corporate agency and others
Provides direction and feedback to the creative team assigned to support the marketing projects and business goal success as well as Prudential Retirements differentiation
Closely collaborates with controls partners (legal, compliance and risk) on the review of marketing materials and sales tools
Education: Bachelors degree required
Business Experience: 4 or more years of experience in marketing, investments, sales distribution. Proven track record in a highly regulated environment with a complex product and distribution network. Financial services experience preferred
Retirement Experience: Experience in working with retirement solutions (corporate and tax-exempt Taft-Hartley, Governmental, Health Care) and/or investment products, either in marketing, sales and/or product development, is desired
Planning skills: Experience in developing and executing marketing plans required. Must understand how individual marketing components and media fit together into a larger strategic marketing plan
Collaboration skills: Must be an avid collaborative problem-solver with a results focus
Communication skills:Excellent oral and written communication skills are a must

Temporary Marketing Planner Resume Examples & Samples

Bachelor’s Degree from a four-year college or equivalent
4-5 years marketing or related industry experience
Merchandise Planning & Retail Math experience preferred
Proven analytical capabilities; aptitude to understand and apply marketing data
Team player with excellent relationship building skills
Strong organizational and time management skills; excellent attention to detail
Well-developed written and verbal presentation skills
Proactive and solution oriented
Extremely proficient in Excel, Power Point and Word
Additional systems/tools: DSS, Relate

Marketing Planner Resume Examples & Samples

Forecasting and planning for marketing programs on a weekly, monthly, quarterly, and yearly basis
Implementing and executing long- and short-term strategies
Monitoring customer behavior to measure the impact of marketing initiatives
Collaborating with cross-functional partners and teams
Performing project-based analysis and reforecasting
Ensuring that all marketing activities support the brand’s vision and KPIs
Building strong relationships with key partners to increase efficiency and productivity
Researching and applying customer insight data
Assisting with related projects and duties, as needed
At least 4-5 years of experience in marketing or a related field
Bachelor’s degree or equivalent
Outstanding written and verbal communication skills
Proactive, organized, and results-oriented
Advanced proficiency in Excel, PowerPoint, and Word; working knowledge of DSS, Relate, or similar programs preferred
Collaborative with the ability to maintain relationships with all levels of management, staff, and clientele

Senior Digital & Experiential Marketing Planner Resume Examples & Samples

Includes managing the budget process and handling all purchasing and budget process requirements
Manages maintenance of all content on consumer website
Coordinates and manages model line, product planning, NNA Legal, Nissan brand management and external partners input in development and maintenance of consumer website and interactive marketing content
Manages all tracking and metrics related to interactive and experiential marketing including ROI, KPI and associated measures of success
Manages the development and maintenance of related databases. Manages the tracking and reporting of metrics
Regional LCV lead for the all new digital global migration and all associated tasks Manages all NCV Tradeshow and event activities
Includes recommending tradeshow participation, managing the budget process and handling all purchasing and budget process requirements
Lead role in all trade shows Nissan participates in including role of on-site liaison
Manages and coordinates all other special events such as vehicle launch events, Ride-n-Drives, training events, dealer marketing events and customer marketing events. Manages tradeshow property acquisition and development and coordinates legal approvals, and internal department reviews Recommends and implements program improvements
Has nonexempt through journey-level exempt subordinates or contractors
Supervises and provides leadership, coaching, guidance, training and staff development; interviews and selects unit employees; plans and evaluates employee performance; recommends merit increases, transfers and promotions; counsels and disciplines employees as necessary; recommends termination when appropriate; and monitors time and attendance of subordinates. As necessary, performs other related duties of which the above are representative

IM , Marketing Planner Resume Examples & Samples

Support the Head of Planning and Projects to research and gather data and info in order to develop well-informed strategic plans for regions and consistent marketing program plans
Supporting the Head of Planning to produce cohesive and intelligent plans to bring success to campaigns and marketing programs
Manage specific projects or marketing programs as directed by the Head of Planning and Programs. Ensure all projects are delivered on schedule, to budget and any business risks are escalated as required
Present findings to senior staff members and exec as required
Identifying problems and devising creative ways to rectify them
Support the Head of Marketing in achieving the overall objective to ensure the marketing department operates efficiently in the delivery of plans and programs aligned to business goals
Liaising with senior members of staff to receive feedback and create improvements to strategies
LI-DH1
Graduate calibre preferred
Advanced skills in MS Word, Excel preferred

Marketing Planner, Knsd Resume Examples & Samples

1) Assist in the creation of digital marketing campaigns, development of creative assets, and execution of fulfillment strategies for multi-platform applications
2) Support Sales and Marketing team by creating custom marketing solutions for NBC advertisers
Accurately input insertion orders into system and oversee all aspects of digital campaign execution
Maintain strong communication with Account Executives on assets needed and digital campaign delivery
Design and develop strong digital images, logos, mock-ups, and web pages for sales initiatives and client fulfillment as needed
Assist with strategic marketing and digital campaigns as requested by Marketing Manager

Marketing Planner Resume Examples & Samples

Oversight and planning of all components of the 360 degree marketing plan
Delivering the plan on time, on budget and at the quality promised
Assisting in the development of the annual marketing plan
Serving as a liaison between the broader marketing team and our business team partners
Working directly with partners within the businesses to ensure projects capture product accuracy and market need
Partnering with design, editorial, strategy and research teams and with corporate partners in Global Brand Marketing & Communications to conceive creative and effective methods of bringing product messages to key target audiences
Providing direction and feedback to the creative and operations teams assigned to support the product line’s marketing projects and initiatives
Collaborating closely with controls partners (legal, compliance and risk) on the review and maintenance of marketing materials and sales tools
Proven track record in a highly regulated environment with a complex product and distribution network
5 or more years of experience in Marketing, preferably in Financial Services or a related industry
Experience in working with retirement and/or investment products, either in marketing, sales and/or product development, is desired
Experience in developing and executing marketing plans required
Must understand how individual marketing components and media fit together into a larger marketing plan
Excellent oral and written communication skills are a must

Marketing Planner Resume Examples & Samples

5 - 8 years experience developing and presenting custom plans and solutions for global brands within an advertising / digital agency and client-side organization across channels, including digital, print, outdoor, and social
Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals
Understand business challenges and lead strategically to formulate effective marketing plans that support business goals and improve business results
Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines
Experience working with international peers to define global marketing strategies for the businesses you support
Ability to develop marketing plans, strategic briefs, and pitch presentations and help manage
Help manage and maintain the marketing “plan of record” for comms and all the various channels and touch-points, across DM, social, online, in-store etc
The ability to translate goals into actionable and measurable plans and communicate these results to leaders
Maintain a thorough understanding of emerging marketing trends and methods, and integrate these practices into plans to maximize effectiveness
Work as a collaborative decisive partner across all stakeholders including business channels (stores and contact centers), creative and design staff
Be able to explain the strategy and planning function and value of marketing initiatives to non-marketing audiences, both in person and in writing
Proven record of evaluating marketing campaigns and programs from multiple data sources, and drawing clear conclusions and actionable recommendations
Develop success metrics and share results (qualitative and quantitive) with the Retail Marketing team, stakeholders and leaders

Digital Marketing Planner Resume Examples & Samples

Brings expertise in event management, engagement workshop techniques, advertising and marketing
Manages effective internal communications (newsletters, intranet sites)
According to its geographic scope, manages the establishment of the sales forecast and demand plan
Manage the alignment of the demand and supply plans and coordinate the flow of the related season to ensure business processes and KPI's are meat
Prioritize campaigns and resource allocation in line with overall strategy, oversees the execution of marketing campaigns
Defines marketing communication strategy for a given channel (e.g., media mix, budget allocation across services)
At least 5 years experience on Marketing and Commercial area
Experience on congress organization and planning
Requires developed proficiency through job-related training and/or considerable on-the-job experience
Graduate on Business Administration / Accountability / Marketing
Knowledge on Commercial area
Excel, Power Point and Access
Organization, planning, focus, work on team, proactive

Marketing Planner Resume Examples & Samples

Develops recommendations for campaign marketing plans for all TSHQ campaigns
Creates and maintains campaign calendar for DM and Email
Partners with the CRM team to determine targeting for components of campaigns
Creates recaps of each implementation
Explores new opportunities to drive traffic and sales, conducts tests and evaluates results for implementation in future plans
Manages ongoing competitive research
Assists in the development and execution of TSHQ collateral
Inputs projects into workfront and manage, review and approve all projects during every stage of production
Manages archive of all published products
Assist in the development and execution of TSHQ branding across all channels
Provides direction and ensures accuracy for TSHQ content in non-TSHQ vehicles
Responsible for the integration of TSHQ specific content into category DM and emails
Manages estimates and forecasting
Works closely with the marketing finance team to submit invoices and proper coding
Inputs VMRs when requested for new vendors

National Sales Marketing Planner Resume Examples & Samples

Work with stations (NBC and Telemundo), Regional Sports Networks, affiliates, social, out of home, production, digital platform personnel to create media proposals
Familiarity with broadcast digital sales systems
Extremely strong with media math, writing and deck creative skills

Marketing Planner Resume Examples & Samples

Develop customized PowerPoint marketing materials for new sales opportunities
Work with stations (RSN, NBC and Telemundo), Regional Sports Networks, affiliates, social, out of home, production, digital platform personnel to create media proposals
Gather rates and available inventory for TV, Online and Out of Home
Manage project timelines, track deliverables across platforms and create re-cap for clients
Work with production team to make sure creative design and production deadlines are met
Work with Finance: request credit application from clients and resolve billing issues
Book the tv, online, and ooh orders, confirm contracts and issue traffic
5+ years of Broadcast Research, Marketing or Sales and Project Management Experience
Must be willing to work in New York
Interested candidates must submit a resume through www.nbcunicareers.com to be considered
Team player-work with multiple internal and external groups

Marketing Planner Resume Examples & Samples

Bachelor’s degree in marketing, advertising, or a related communications field
Experience working in a Marketing environment
Experience working with SharePoint
Prior health insurance industry experience
Experience working as a traffic manager in an advertising agency or corporate communications department
Understanding of marketing campaigns, metrics and program measurements

Marketing Planner Resume Examples & Samples

Lead use of analytics to plan the most effective ways we can achieve our marketing goals; turn data and analysis into actionable insights that lead to improved decision making
Develop, evolve and execute processes across Marketing channels incorporating analysis of our marketing efforts to drive highly effective marketing activities
Write effective and clear communications, marketing briefs and presentations
Plan, facilitate and/or execute brand marketing projects and tests; including owning entire larger impact projects (e.g. campaigns), as assigned
Maintain strong knowledge of the target customer, retail, marketing and competitive trends
Collaborate with peers and leaders across the org inclusive of creative, marketing program leads and our media teams to ensure project outcomes align with priorities and direction
Assist in the development of the department budget; manage project budgets and forecasts through the life of projects keeping them on budget

Retail Marketing Planner Resume Examples & Samples

Communicates with individuals and groups outside the organization, representing Renewal by Andersen to Home Show producers, the public, and other external sources with the intent of finding the best venues where they can generate qualified leads and appointments
Develops and executes an annual events & sponsorship marketing plan; recommends strategy and assists the local Company Owned Retail Operation (CORO) Branch General Manager and the Retail Marketing Manager in setting objectives for each event on an annual basis
Creates annual budget with the sole purpose of generating qualified leads and appointments in the most cost effective lead generation tools
Available to work remotely or on-site at least 40 weekends out of the year which provides for a flexible work schedule
Manages and helps staff events, including scheduling in-home appointments and conducting product demonstrations, as required
Administers participation in events and sponsorships based on established objectives, including on-site administration, resource supervision, and other implementation details
Recruits, hires, trains and manages additional part-time demonstrators through low cost recruiting tools. Works with local temporary agency as appropriate
Evaluates the success of current and past participation and recommends a course of action for future participation
Negotiates with event producers and outside vendors to procure space and to obtain the best value for the company investment
Identifies appropriate displays and support materials for each event and works with the location’s designated party responsible for delivery and set-up to ensure that installation of displays is performed on time and within budget and meet all codes and safety requirements
Supports local General Manager, Sales Team and Showroom Staff to identify and maximize local marketing opportunities
Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person on local venues and events where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments
Collaborates with Corporate Marketing Department to best leverage all events and sponsorships
Develops relationships and implements corporate Marketing programs with local corporations, local community organizations, and local businesses to maximize exposure of the brand
Provides timely tracking and entering of marketing data into corporate database
Captures and shares best practices from events/marketing activities by maintaining relationships with other Retail Marketing Planners and Affiliate Event Marketing Managers nationwide
Coordinates w/ Corporate Marketing to assist with local implementation and tracking of other corporate marketing initiatives
Performs other related duties, as assigned
Execute projects based on business need as assigned
Bachelor’s degree in marketing/communications preferred or equivalent demonstrated skills and abilities
Requires 2 to 3 years of experience in planning events
Requires weekend work
Ability to think strategically, with strong project management skills, including attention to detail
Ability to self manage resources (time and budget) to achieve objectives
Ability to analyze effectiveness of events, sponsorships & local programs
Ability to understand the role of marketing communications, sales promotion and advertising
Ability to demonstrate strong leadership skills
Demonstrated analytic skills
Demonstrated ability in Microsoft Office programs, specifically Excel

North American Regional Marketing Planner Resume Examples & Samples

Create the local marketing plan and associated budget in line with Global practices
Execute the local marketing plan
Optimize performance of the marketing activity against agreed KPIs
Manage 5 direct reports
Marketing planning & implementation
A business related degree, preferably in marketing or media
7+ years relevant experience managing offline marketing campaigns
Agency management, creative and media
Ability to negotiate with local suppliers as required
Solid understanding of PR programs
Familiar with both partnership and sponsorship programs
Experience implementing country specific marketing activity, within the confines of a global brand
Commercial mind-set and ability to thrive in a fast-paced business environment
Ability to communicate effectively and influence stakeholders
Strong work ethic and the ability to complete tasks in demanding context

Marketing Planner Resume Examples & Samples

Develops and implements marketing/media plans for assigned programs/campuses designed to increase awareness and promote growth in enrollment; coordinates efforts with admissions and academic departments to identify target audiences and determine key placements; communicates strategies to media buyer and ensures scheduling and purchase of paid media placements; provides copy and direction to internal team for development of advertising to include print, digital, radio, direct mail, email and outdoor media
Serves as product manager/content expert for assigned academic departments/campuses; consults with clients to develop value propositions and key messaging for programs; ensures website, collateral, communications plans, and all promotional materials remain up-to-date and accurate; assists clients in development of student stories, faculty profiles and content marketing ideas for internal and external communications
Serves as liaison between admissions, academics, and extended sites; schedules and facilitates meetings; assists with event planning and promotion efforts; serves as primary gatekeeper for all marketing-related requests; facilitates completion of tasks
Conducts market research to support institutional strategy formulation; researches new program proposals; monitors competitive market for programs and recommends appropriate revisions to ensure competitive posture is maintained; maintains currency with trends in higher education
Manages communication flow of prospective students from inquiry to enrollment; gathers content for email communications efforts; continuously reviews and analyzes content to ensure accuracy and effectiveness; provides quality assurance of email communications
Develops marketing plans, communications and informational materials reflecting the College’s commitment to inclusive excellence as an expression of its Benedictine values
Principles and practices of marketing and communications
Use of specified computer applications involving word processing, office automation and/or standard report generation
Principles and practices of contract negotiation and management
Techniques of layout and production ads, publications, promotional pieces, and special fliers
Principles and methods of developing effective informational and educational materials
Techniques for making effective public presentations
Techniques and practices of social media marketing and communications
Record keeping principles and practices
Correct business English, including spelling, grammar and punctuation
Ability to work with a variety of individuals from various socioeconomic, ethnic and cultural backgrounds
Managing multiple projects and responses
Developing effective print and digital marketing and informational materials
Developing and managing communications activities and programs
Using initiative and independent judgment within established procedural guidelines
Preparing clear and concise reports, correspondence and other written materials
Organizing own work, setting priorities and meeting critical deadlines
Managing contracts and budgets
Providing effective professional counsel to clients
Promoting a climate and culture of diversity, equity and inclusion and actively supporting the College’s diversity goals
Establishing and maintaining effective working relationships with those contacted in the course of the work
Four years of marketing/communications experience is preferred