Marketing Planner Job Description
Marketing planner
provides strategic input to the development and execution of National Account, retail marketing and individual office marketing strategies including customer retention strategies and special projects as developed.
Marketing Planner Duties & Responsibilities
To write an effective marketing planner job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing planner job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop pricing strategies and negotiate internal rates and plans for media buys
Work closely with Customer Insights team to evaluate and implement marketing strategies
Manage extensive proofing , proofing processes and complex versioning of direct response materials
Project management of direct mail campaign operations, processes and production
Managing internal corporate review and filing processes
Responsible for ensuring all station sponsorships and opportunities are documented and up-to-date in digital PowerPoint files online in any other required form
Pull on-air weekly spot times, pre-logs and post logs
Key role stewardship of buys, including communicating directly with appropriate agency and client counterparts
Create media plans to address clients needs
Develop presentation materials to support the sales efforts of the team
Marketing Planner Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Planner
List any licenses or certifications required by the position: CMP, CPM, CPIM, APICS
Education for Marketing Planner
Typically a job would require a certain level of education.
Employers hiring for the marketing planner job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, MBA, Public Relations, Journalism, Advertising, English, Business/Administration
Skills for Marketing Planner
Desired skills for marketing planner include:
Target customer
Retail
Marketing and competitive trend
Communication theory and processes
Consumer marketing theory
Html and web-page creation
Marketing plan development and implementation
Processes
Strategies
Aspects of Microsoft Office and ancillary programs
Desired experience for marketing planner includes:
Execute all buys and optimize the buys during the media campaign
Provide data and evaluate post buys to ensure demo impression delivery meets client expectations
Create and build the media recap for internal and external customers
Verify inventory availability with stations throughout the sales proposal process
Pull and compare historical billing reports for clients to support sales team
Provide other marketing support sales administrative/account related support as needed
Marketing Planner Examples
1
Marketing Planner Job Description
Job Description Example
Our company is hiring for a marketing planner. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing planner
- Partner with Retail Marketing Account Executives to create detailed marketing plans, budgets and performance forecasts that align with established client goals
- Provide strategic guidance to Retail Marketing Account Executives to fulfill client objectives and exceed expectations
- Proactively work with clients to develop and implement integrated marketing strategies
- Serve as a resource on the retail team by coaching and providing feedback to the team
- Use best practice and knowledge to improve process and service provided to clients by the retail team
- Lead retail team on special projects by taking on additional responsibilities as the point person for department projects, committees, test campaigns, vendor relations, new program development and other initiatives as assigned
- Hearing aid industry or retail marketing experience preferred
- Serve as backup contact, especially when AE is unavailable
- Work with VP to collect weekly pending reports from Directors
- Review and consolidate weekly reporting and analytics to refine and optimize online business performance, implementing change where needed based on the data
Qualifications for marketing planner
- Agency planner experience highly desired
- A Strong knowledge of Microsoft office suite is a must
- Smart Internet Research – ability to cut through clutter
- Strong knowledge of media math and audience metrics required
- Strong understanding of Local Broadcasting and Digital Platforms preferred
- Working knowledge of sales support systems and databases
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Marketing Planner Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing planner. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing planner
- Archive local and HQ file assets for cross-agency and –teams to access
- Support Country Manager and Brand Manager in laying out product merchandizing on corporate site and Tmall store, with additional lead around creating stories for Tmall-exclusive product lines
- Deliver general marketing, events, and sales support as needed across regional projects
- Work closely with external vendors on day to day management of campaigns
- Become a student of west elm
- Coordinate the eMail calendar, publish campaign results, manage the testing plans, and oversee various operational steps (eg
- Communicate key metrics on a weekly, monthly and quarterly basis
- Collaborate with brand partners to develop, implement and report on eMail acquisition plans
- Monitor the competition and their use of eMail marketing
- Track production milestones to ensure timely delivery of campaign assets
Qualifications for marketing planner
- Ability to alternate from internal work to client interaction
- Must be able to work closely with multiple areas within the organization
- Legally able to work and stay in China
- Minimum 3+ years of hands-on e-commerce and social media planning with execution
- Excellent oral and written skills (English and Chinese)
- Exceptional excel reporting capabilities
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Marketing Planner Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing planner
- Monitor size and health of customer eMail address file, regularly reporting capture source, growth rates, segmentation
- Serves as a liaison between marketing and the business line
- Act as a clearinghouse for all proposals, manage sales rep access
- Assist in the creation of the marketing plans, create models for alternative offers
- Manage specific projects or marketing programs as directed by the Head of Planning and Programs
- Collect and curate relevant research relating to the respective brands, market/consumer, and competition
- Craft a clearly defined campaign brief that inspires creative work
- Develops the local marketplace strategy and plan
- Plan, facilitate and/or execute brand marketing projects and tests
- Become the expert in lead areas, answer questions of team members, manage projects from inception to completion, summarize and report project results
Qualifications for marketing planner
- Personal commitment to community engagement
- Self-starter with a strong sense of urgency, who is highly organized, detail-oriented, and possess outstanding follow through skills
- Long-term goals to grow with the One for One movement in China
- Minimum 2 years’ experience in forecasting/projecting sales
- Bachelor’s Degree (Marketing Major preferred)
- 2-3 years of experience in Ecommerce (Digital Marketing/Buying/Site Merchandising preferred)
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Marketing Planner Job Description
Job Description Example
Our company is growing rapidly and is looking for a marketing planner. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing planner
- Ensures compatibility of event or project plans to overall company and business strategy
- Evaluates event effectiveness and creates ROI metrics for management decision making
- Leads various event planning meetings with pertinent staff including EVPs
- Plans and executes all logistical aspects of internal and external events
- Prepares requests for vendor bids and reviews bids for competitiveness
- Ensures compliance to budget, expenses and reconciliations on a per event and per team basis
- Develops and implements project and communications plans, identifies problems and focuses on bringing issues to resolution and ensures development of contingency plans and arrangements
- Interacts with various management levels and delivers presentations on project goals and plans, including progress reports
- Ensures adherence to company strategy and initiatives, corporate brand and messaging standards
- Plans successful outcomes and ensures all details are arranged proactively and within timelines
Qualifications for marketing planner
- Self-starter, ability to take initiative and ownership of projects
- Familiarity with a web analytics platform
- 3 years of eMail marketing experience required
- Interested applicants must submit a resume/CV through nbcunicareers.com to be considered
- Responsible for assisting in developing and executing marketing plan including key strategy, consumer target setting, P&L, marketing cost allocation, SKU, pricing, packaging, media, digital, consumer promotion, tie-in, event, PR and nationwide sales kit for assigned titles across both NR and catalogue
- Achieve marketing goals for assigned genre or titles by administrating annual budget/LE to maximize contribution
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Marketing Planner Job Description
Job Description Example
Our innovative and growing company is looking for a marketing planner. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing planner
- Ensures all events planned are entered into event database
- Arranges events on short notice ensuring the same delivery of quality and service
- Provides unparalleled client service and experience
- Responsible for creation of training materials in video and written form to ensure UACs are following the intended event set-up and branding standards for the university
- Produces reporting and analysis for assigned verticals
- Develops and executes an annual events & sponsorship marketing plan
- Recruits, hires, trains and manages additional part-time demonstrators through low cost recruiting tools
- Proactive and stakeholder focused
- Demonstrated operating discipline
- Be highly organized and can manage multiple priorities
Qualifications for marketing planner
- Processing transactions based on the marketing activities
- Consolidating the data for tracking spendings
- Providing Marketing Manager/ Assistant Manager updated information and insights on marketing performance of assigned genre or titles
- May consolidate/ extract data from various data source to assist for other team members analyses
- May provide support to team members in sharing information/ best practise
- Internship to 2 years of experience, preferred in an ecommerce or digital marketing environment