Insights & Analytics Resume Samples

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MT
M Towne
Madisen
Towne
57971 Hegmann Extension
Dallas
TX
+1 (555) 863 0911
57971 Hegmann Extension
Dallas
TX
Phone
p +1 (555) 863 0911
Experience Experience
Phoenix, AZ
Analyst, Insights & Analytics
Phoenix, AZ
Rippin and Sons
Phoenix, AZ
Analyst, Insights & Analytics
  • Design, execute digital measurement strategies tailored to Neo’s media accounts across digital advertising channels such as Display, Search, Email, Social and Mobile
  • Manipulate and analyze “big” data sets synthesized from a variety of sources
  • Present findings in a concise, logical and visual manner to the strategy teams and directly to the clients
  • Assist media analytics and planning teams with various analytic projects for media
  • Assist client in running numerous reports, i.e. creative performance, cluster analysis, etc
  • Maintain library of up-to-date internet industry statistics and reports
  • Maintain and teach others to use media systems
San Francisco, CA
Consumer Insights & Analytics Manager
San Francisco, CA
Bogan, Farrell and Stroman
San Francisco, CA
Consumer Insights & Analytics Manager
  • Prepare and present findings to senior management, enabling informed decision making by preparing and performing ad-hoc analyses
  • Establish reporting and monitoring tools for Marketing and Communications as well as market performance
  • Fluent in Deck reporting/analysis development (incl. infographic development)
  • Document maintenance actions, explore data to identify possible performance improvement opportunities
  • Perform behavioral analytics for Print, Digital and Social Marketing
  • Develop and implement behavioral and predictive campaign models in conjunction with the VP and Director of Marketing
  • Identify key business challenges; develop insights and recommendations to address them
present
Phoenix, AZ
Senior Manager, Insights & Analytics
Phoenix, AZ
Altenwerth-Schuppe
present
Phoenix, AZ
Senior Manager, Insights & Analytics
present
  • Providing day-to-day account management and the provision of guidance and counsel to clients that will assist clients in meeting their measurement objectives
  • Staying informed on the communications and marketing analytics industry, including new technologies, methodologies and important new vendors
  • Lives the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)
  • Participates in client presentations and support new business pitches with research, measurement strategy, campaign analysis, content optimization, social and web analytics, monitoring, etc
  • Helping to identify novel and cutting edge, relevant applications for program measurement and bringing those applications to the forefront for consideration of their fit within our company’s measurement repertoire
  • Supports Senior Staff on day-to-day project operations including: project status updates, support on proposal development, project management, resource planning, etc
  • Stays informed on the communications and marketing analytics industry, including new technologies, methodologies, and important new vendors
Education Education
Bachelor’s Degree in Analytics
Bachelor’s Degree in Analytics
University of Washington
Bachelor’s Degree in Analytics
Skills Skills
  • Strong ability to prioritize and communicate these priorities across competing business stakeholders and internal customers
  • Understanding and leveraging process oriented and quality methodologies that help drive strong and efficient processes
  • Leading the build of strong insights that matter framework for use across Supply Chain Management
  • Leverage insights and expertise from supply chain management to drive efficiencies and quality into insights across the pillars and third party risk management
  • Responsible for coordinating business process outsourcing measures
  • Collect data and establish goals looking across the pillars of Supply Chain Management
  • Supply Chain Management experience and sourcing expertise
  • Responsible for tracking key milestones and employee performance to drive both the discipline and functions to meeting their established goals
  • Understanding of Cigna's data and data management strategy and how this will influence Supply Chain Management direction
  • Identify, evaluate, and capitalize on opportunities to reduce sourcing costs by leveraging insights and patterns for developing and deploying solutions that improve upon speed to execution, transition timelines, and quality
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15 Insights & Analytics resume templates

1

VP Analytics, Insights & Analytics Resume Examples & Samples

  • Helping the various business partners articulate their analytical requirements
  • Supporting the project management needs of executing the analytical projects
  • Executing ad-hoc analysis by utilizing various tools and visualization capabilities
  • Conducting appropriate data quality control and testing
  • Developing presentations for management and key decision makers
  • Partnering with data services and technology groups in building the analytical infrastructure (analytical/ visualization tools/ data layer), and deploying analytical dashboards / reports
  • Undergraduate degree from a highly competitive school (business, math, science or statistical degree would be a plus)
  • 6-10 years of work experience, preferably in a business-facing analytical role
  • Cross-functional experience working with sales, products, marketing, and technology groups is a plus
  • Knowledge of retail wealth management or financial services industry preferred, but not required
  • Experience using tools such Microsoft Excel (pivot tables) or Microsoft Access, reporting tools (e.g., Business Objects) and visualization tools (e.g., SpotFire, Tableau, QlikView)
  • Experience with analytical tools (e.g. SAS, IBM SPSS Business Modeler) and SQL scripting preferred, but not required
  • Aptitude in structuring and solving data related problems
  • Strong project management, analysis and presentation skills
  • Team player, strong people skills
  • Self-starter, creative problem solver with a passion for developing strategic insights
2

Fall Internship Audience Insights & Analytics Resume Examples & Samples

  • Within the last 2 years of college career
  • Strong interpersonal and communicational skills
  • Passion for the entertainment industry
  • Solid analytical and mathematical skills
  • Tech savvy individual
  • Capable of working with tight deadlines
  • Bilingual in English and Spanish, Portuguese is a plus
3

Consumer Insights & Analytics Resume Examples & Samples

  • Conducting and curating strategic research on key industry issues and trends (linear and digital)
  • Conducting and curating primary research related to key business issues, product development, brand marketing, and user experience
  • Oversees management of on-going brand and performance tracking, proprietary online research panels, and key vendor partners
  • Explore and test new and innovative consumer research methods and techniques
  • Integrate key learning from primary research with behavioral data from syndicated data sources (Nielsen, Set-Top Box Data, Simmons, MRI, etc.)
  • Providing Sr. News Group leadership with on-going report outs and recommendations relative to key industry trends, brand performance, and talent tracking
  • Serve as News Group Liaison for the NBCU Corporate Insights team, including management of News Group projects for the New NBCU Ad Lab in Orlando, FL
  • 15+ years’ experience in media/primary research/analytical roles
  • Strong expertise in both quantitative and qualitative research methodologies, with extensive experience designing studies and analyzing large data sets
  • Extensive knowledge of and experience with a variety of research methodologies, both traditional and non-traditional
  • Solid deductive and creative thinker with the ability to synthesizes key insights from multiple sources and succinctly share information relevant for strategic decisions
  • Sound leadership and influence skills and ability to interact comfortably with Senior Level leadership
  • Ability to work as part of a team and under tight deadlines
  • Excellent writing and verbal presentation skills
4

Manager, Audience Insights & Analytics Resume Examples & Samples

  • 70% Programming tactics and quantitative audience data infusion
  • Big Data Software (e.g. Microstrategy or Tableau)
  • Advanced in Excel and PPT, IBOPE and TGI
  • Multi-geographical knowledge across Latam
  • Fluent in spoken and written Spanish and English required; Portuguese a plus
  • Hands on experience with all audience software available in Latam and US
  • Bachelor’s Degree in Software Engineering, Statistics, Business or Economics
  • 2 years Management Experience is required
  • Skill in qualitative and quantitative design, implementation and presentation
  • High capacity for fast paced conceptual thinking and creativity
  • Ability to communicate complex ideas in to simple form
  • Collaborative, flexible attitude
  • Self-driven and resourceful (i.e. stay up-to-date with current with tools)
  • Proven managerial courage/ability to work with and influence stakeholder and senior level management
  • Excellent communication (written and verbal), interpersonal and negotiating skills
  • Must be able to handle a fast-paced environment, subject to numerous schedule and priority changes and short notice activity
  • Excellent project management skills and multi-tasking abilities
  • Strong analytical and problem resolution skills are required, as well as the ability to anticipate and direct the next steps needed in varying categories
  • 5+ years of experience in the area of analysis of industries and statistical analysis. Proven strong Industry Knowledge and experience: (TV, Media, Entertainment, Ad agency). Experience in cpg or consumer marketing business highly desirable
5

Manager, Insights & Analytics Resume Examples & Samples

  • Demonstrated expertise with machine learning and building queries; strong knowledge of data warehouse, schema and concepts
  • Strong SAS, SQL, R, SPSS, or similar toolsets; TIBCO BPM and Spotfire, SPSS, experiences are an asset. Java, C++, Python, Ruby Rail, VBA skills are nice to have
  • Strong analytical skills for complex problem solving
  • Solid communication skills both written and verbal
  • Good understanding of emerging technologies; knowledge of technical requirements for AML an asset
  • 7+ years of prior experience in a data mining and statistical analysis in related role
  • Environmental Understanding (in-depth)
  • Presentation Materials (in-depth)
  • Problem Solving (in-depth)
  • Applied Innovation (in-depth)
  • Consulting (in-depth)
6

Senior Manager of Consumer Insights & Analytics Resume Examples & Samples

  • Regular liaison with HQ on the key customer behaviours in the APAC region
  • Communicating key insights to senior executives in order to drive strategic decisions
  • The delivery of impactful analysis, dashboards and scorecards based on advanced analytics and complex analysis of multi-layered data sources
  • To increase immediate sales and customer share
  • To improve the overall customer experience
  • To develop and improve the approach to analytics and the distribution of findings in the APAC region, helping the senior team to use and understand the tools available to them
  • High command of English
  • Solid, stable background in Research either Agency or In-House
  • Proficiency with SQL querying
  • Extensive data visualisation and dashboard creation experience
  • SAS or R programming experience advantageous
  • Experience within the Hospitality industry advantageous
7

Senior Analyst for Insights & Analytics Resume Examples & Samples

  • This position is responsible for providing analytical decision-making support to global Disney Theme Parks and Resorts leadership by mining data collected through the resort booking process at both call center and online environments
  • Identify, quantify and develop profit opportunities through data analysis and research
  • Drive innovation through design and influencing the development of tools that measure effectiveness of revenue management
  • Identify opportunities for product, program, and process improvement, with a focus on driving significant revenue growth
  • Leverage data visualization techniques and communication skills to present complex analytical findings in clear business terms that facilitate acceptance and execution by business partners and senior executives
  • A successful candidate will have strong communication and analytical skills and a natural curiosity to understand “why” performance is favorable or unfavorable and will take a proactive role in problem solving
  • Minimum three years experience in applying advanced analytical techniques to solve business problems
  • Proven experience and proficiency with SAS programming and building SQL queries
  • Demonstrated ability to champion projects from beginning through implementation, meet deadlines, handle multiple priorities and perform job responsibilities accurately with minimal supervision
  • Demonstrated problem solving and decision making skills
  • Demonstrated proficiency with Microsoft Office Suite
  • Demonstrated strategic and creative thinking ability
  • Ability to simplify complex data into metrics and recommendations that are easily understood and actionable
  • Experience with data visualization tools (such as Tableau)
  • Ability to build strong partnerships with other members of the team
  • Five plus years experience in applying advanced analytical techniques to solve business problems
  • Advanced SAS/SQL skills and knowledge
  • Proficient in VBA programming
  • Proven knowledge of resort hotels and theme parks
  • Willingness to share creative and new ideas
  • Proficiency in SAS Enterprise Guide and experience programming with macros
  • Proficient in data mining and data modeling as well as statistical analysis related to behavior modeling and business trends
  • Understanding of the WDW DTS / Recommender technical architecture and strategic application
  • Experience with SiteCatalyst and web analytics
  • Experience working with HTML and/or javascript
  • French language skills
  • Bachelor’s degree in Business, Economics, Finance, Industrial Engineering, Math, MIS, Statistics, related analytical field or equivalent
8

Director, Global AML Insights & Analytics Resume Examples & Samples

  • In partnership with the VP, Financial Crime Investigations develop and implement the strategy for building the Global AML Insights & Analytics program
  • Responsible to proactively identify emerging risk trends and typologies for ML/TF/Tax Evasion/ABAC/etc and assess RBC’s risk exposure
  • Responsible to develop and implement the tools required to achieve the overall Global AML Insights & Analytics program strategy. Partner with AML IT to Identify and assess new and emerging technologies that can be used to enhance RBC’s detection and reporting capabilities
  • Review, validate and adjust Client Risk Scoring approaches globally for RBC
  • Lead a team of risk professionals with diverse backgrounds in data analytics, data mining, statistical analysis, metric and reporting development, AML Compliance and varying risk disciplines
  • Partner with Global AML Compliance to ensure ML/TF/Tax Evasion/ABAC/ETC typologies are efficiently and effectively monitored through various execution channels (AML System, Automated Reporting, Manual Reporting). Systems, tools and processes deliver good risk mitigation value
  • Provide AML rules/scenario optimization support for the current AML system for domestic and international business units. Rule/scenario efficiency and effectiveness analysis
  • Develop and Implement an effective rules analysis and management process for the current AML System covering domestic and international business units
  • Support implementation and development of the AML Global Case Management system
  • Provide Insights & Analytics support for emerging risk scenarios. Proactively look for new risks within the RBC client population
  • Partner with the Director, AML FIU to reuse Investigation data as inputs for future monitoring. Use of Intelligence to identify new and emerging risk patterns
  • Provide the risk analysis (AML focused) on the rules / scenarios / typologies being developed within the Insights & Analytics team
  • Provide ongoing Intellgence to AML Senior Management and the Global Compliance Operating Committee
  • Ensure Global Insights & Analytics research framework is documented for training and audit purposes
  • Support the AML Strategic Response Group projects
  • Support the AML program through metrics and reporting, as needed
  • Ensure the following tools are managed within the Global AML Insights & Analytics program, AML Support Team or AML Compliance: AML Risk Assessment Tools, Country Risk Ratings, World-Check/Country-Check
  • Lead a research and development team with out of the box, risk focused techniques
  • Display and develop these key competencies: Adaptability, Change Management, Teamwork & Collaboration, Problem Solving, Planning and Implementing
  • Ensure that employees understand RBC vision, as well as support and reinforce targeted behaviours that contribute to RBC goals
  • Leverage the value in unit, department, and enterprise wide teams to develop better solutions and achieve a cross enterprise mindset
  • Accept and successfully execute change while supporting employees through the process, and keeping them focused on business priorities
  • Detailed knowledge of data analysis / analytics / mining techniques
  • Effective communication skills and proven ability to impact and influence
  • Proven Leadership and Management capabilities
  • Prior experience in data extraction, manipulation, analysis and reporting (5 to 10 years)
  • Prior experience with data analysis tools (5 to 10 years)
  • Prior experience in financial crime, risk assessments (5 to 10 years)
  • Undergraduate degree or specific industry experience
9

Manager Insights & Analytics Resume Examples & Samples

  • Provide recommendations and input into marketing campaign strategies and campaign evaluation to enable effectiveness measurement
  • Understanding of data, databases and processes to enable optimal campaign delivery, planning and effective consumer contact strategies
  • Ability to interpret local market consumer needs and create innovative campaign solutions to meet those needs
  • Ability to assimilate multiple strands of thinking from across the business (brand and sales) and trade-off competing business needs to build recommendations around consumer targeting
  • Implementation of global analytical frameworks
  • Identify new triggers that are appropriate for their local market
  • Manage B2C insight application into CRM contact strategies
  • Capturing insight requirements and preparing analytics briefs for global teams where required
  • Provide interpretation of program, segment and category analysis and interpretation of campaigns
  • Briefing campaign developers, creative agencies and adidas content/comms. strategist on new requirements
  • Experience providing data led insights from either a data marketing agency or from a client side role
  • Passionate about data
  • Ability to translate reporting & campaign results into actionable insights
  • Experience of driving innovative contact strategies and identifying the appropriate consumer journeys
  • Happy presenting results and recommendations in front of senior team
  • Strong aptitude and knowledge around data-driven marketing including data interrogation and manipulation skills, campaign management and analysis tools
  • Ability to identify and analyse problems/opportunities
  • Deep understanding and passion for the sports and fashion industry
  • Strong written and verbal, presentation and organizational skills
  • 5+ years’ industry and / or relevant work experience
10

Experience Insights Analytics Manager Resume Examples & Samples

  • Minimum 5-7 years experience in relevant field of work
  • Experience with developing recommendation algorithms which incorporate both real-time inputs and location-based awareness
  • Demonstrated strong organizational and time management skills with keen attention to detail
  • Must be a creative, critical thinker who enjoys problem solving
  • Strong written, communication, and presentation skills
  • Proficiency with visual analytics and dashboard solutions
  • Familiarity with graph networks and databases
  • Proficiency with discrete event simulation
  • Knowledge of statistical methods such as linear regression, generalized linear models, hierarchical/mixed models
  • Familiarity with unstructured data analytics
  • Familiarity with spatial/geographic analytics and pathing analytics
  • Bachelor's degree in analytics or statistical fields of study; degree in Operations Research
11

SVP, Client Insights & Analytics Resume Examples & Samples

  • Analyzes and prepares forecasts and recommendations in the areas of product and service preferences, sales coverage, market penetration, market practices and sales trends
  • Plans, directs, controls, conducts and analyses customer oriented market research, customer insight, and analysis activities to determine potential customers and market for products/services
  • Develops and maintains marketing databases involving internally driven or externally derived information sources
  • Leads customer focus group activities
  • Recommends future product development trends on local, regional, national or worldwide basis
  • Consults with practitioners, the academic community, and other financial institutions in researching the development of risk management models
  • Ensures that risks inherent in model development and usage are properly identified and managed
  • Reviews and updates model documentation (methodology guide, user guide, policy documents, etc.)
  • Adheres to and/or ensures the Bank's model risk management efforts meet industry best practices and regulatory requirements
  • Bachelor's in Statistics, Marketing or Business Administration and or equivalent years of work experience
  • Demonstrated skill in interpreting output from statistical analyses, extracting consumer insights and communicating this to non-marketing audiences
  • Strong understanding of how consumers’ minds work, and the ability to translate this understanding into correct business implications
  • Takes initiative and is a self-starter, with self-confidence and a sense of approachability and humbleness; must work well in a collaborative environment
  • Strong skills to manage change and improve organizational effectiveness
  • Ability to gain others’ support for ideas, proposals, projects and solutions as well as the ability to build collaborative relationships with those who can provide information, assistance and support; excellent negotiation skills
12

Manager AML Insights & Analytics Resume Examples & Samples

  • Solid experience in data mining and statistical analysis to drive business or risk management solutions
  • Demonstrated expertise with machine learning and building queries; strong knowledge of data warehouse, schema and manipulation concepts
  • Strong SAS, SQL, SPSS, R or similar toolsets; familiarity with PowderDesigner; TIBCO Spotfire experience an asset. Java, C++, Python, VBA skills are nice to have
  • Advanced capability with MS Office products Excel, Word & Powerpoint
  • Sound capability with MS Visio and Project Management software
  • Experience working in an Agile environment and leveraging Agile methodology
  • Thorough in-depth knowledge of design and risk analysis methodology of business application development
  • University degree or higher in Computer Science, Math, Business, Statistics, or equivalent industry experience
  • Detailed oriented with strong organizational skills
  • Good understanding of emerging technologies
  • 7+ years of prior experience in a data mining and/or statistical analysis in related roles
  • 3 - 5+ years of experience in a management role
  • Maintain, or are pursuing an AML-related certification (e.g., CAMS)
  • Knowledge of AML regulations and ACAMS certification an asset
  • Analytical Thinking (in-depth)
  • Data Analytics and Mining (in-depth)
  • Influence (in-depth)
  • Managerial Leadership (in-depth)
13

Core Business Insights & Analytics Fellow Resume Examples & Samples

  • Work effectively in a cross-function, diverse environment
  • Evaluate potential software solutions to ensure that they meet business requirements
  • Provide analytic support by assisting business units with accessing and analyzing data in response to adhoc requests
  • Positive, can-do attitude, problem solver, who enjoys working in a fast-paced, high energy, and rewarding environment
  • Intellectual curiosity; not satisfied with checking off the box
  • Must be at least 18 years old and have transportation. Flexible schedule a plus
14

Manager, Client Insights & Analytics Resume Examples & Samples

  • Work on intensive data mining in internal systems to surface key insights, investigate abnormal trends and provide actionable recommendations to quantify the impact of ads and sponsor content experiences on and off The Atlantic’s properties
  • Develop digital data-driven solutions that improve user experience and drive growth of Atlantic sponsor content and ad products
  • Help with the collection and reporting of audience data using first party and third party data sources
  • Manage relationships and collaborate closely with Atlantic partners, including SimpleReach, MOAT, and TripleLift, to drive product improvements and ensure state-of-the-art reporting capabilities
  • Conceptualize and build dashboards to surface trends in real time
  • Create decks and other materials that present complex data in an easy-to-understand format for various audiences, like senior leadership, clients and internal teams
  • Work effectively with cross-functional teams, including Sales, Marketing, Planning and Ad Ops, and Product, to define campaign reporting requirements and drive results in the form of advertiser insights
  • Previous experience at a major publisher or top ad agency
  • Experience with web analytics tools such as Omniture Site Catalyst or Google Analytics
  • Past experience with audience targeting via DMP in conjunction with DSPs, Ad Networks, with ad servers such as DoubleClick, MediaMind, Atlas, LiveRail
  • Strong analytical skills, with experience solving ambiguous problems using data and providing practical business insights
  • Proficiency in Excel and SQL
  • Working knowledge of data visualization tools such as Tableau
  • Prior experience in digital data analytics with proficiency in using statistical tools such as R, SAS etc. strongly preferred
  • Basic understanding of HTML, Python and general coding logic – knowledge of ad serving and tracking as well as JavaScript a plus
  • Proven experience leading data driven projects from definition through interpretation and execution
  • This is not a business analyst role, financial analyst role or market research role
15

Analyst, Insights & Analytics Resume Examples & Samples

  • Design, execute digital measurement strategies tailored to Neo’s media accounts across digital advertising channels such as Display, Search, Email, Social and Mobile
  • Consult on the optimal mix of technologies for conducting marketing research to harvest actionable business insights that improve the validity and effectiveness of campaigns
  • Manipulate and analyze “big” data sets synthesized from a variety of sources
  • Present findings in a concise, logical and visual manner to the strategy teams and directly to the clients
  • Assist media analytics and planning teams with various analytic projects for media
  • Retrieve raw research data compiled from 3rd party media tools and synthesize it into usable forms for media team usage
  • Assist client in running numerous reports, i.e. creative performance, cluster analysis, etc
  • Maintain library of up-to-date internet industry statistics and reports
  • Maintain and teach others to use media systems
  • Generate competitive ad spend reports
  • Assist in original research and the writing of reports
  • Data manipulation, and statistics knowledge (MySQL, SAS, SPSS)
  • Web Coding (html, javascript, python)
  • Web Measurement Technologies (ad servers, web analytics platforms)
  • Syndicated market research tools (Gfk, MRI, Nielsen, Comscore, Simmons, Scarborough, IMS, HitWise)
16

Director, Insights & Analytics Resume Examples & Samples

  • Excellent client-facing experience
  • Strong track record of managing others and teaching direct reports
  • Proven
  • Past
  • Advanced aptitude of statistics
17

Senior Manager Insights & Analytics Resume Examples & Samples

  • Providing leadership in analytics approaches and models, working closely with the Insights & Planning Director
  • Liaising with clients and colleagues to identify and sell in new research and analytics opportunities across the business
  • Act as a senior insights & analytics partner and consultant for some of our largest global clients, helping them structure measurement and see the value of reporting
  • Work with a team of analysts to provide monitoring, conversation analysis and pattern recognition across client accounts
  • Support business growth and planning by guiding teams in best methods for conducting qualitative and quantitative research
  • Work with the regional lead on
  • Experience within a brand, public relations or consumer marketing insights agency is an advantage
  • Expertise working with teams on medium and large scale, establishing the structure and set-up of content measurement and process analysis programmes
  • Deeply familiar with nuanced qualitative analysis, media and social analytics and secondary/database research
  • Knowledge of SPSS or other statistical analysis tools would be an advantage
  • Passionate about discovering new and effective ways of telling stories with data. For you, data is more than numbers and spreadsheets; it’s a new way of seeing the world
  • You get excited at the prospect of working through complex problems and can explain your findings to team members and clients
  • Abound with curiosity and enjoy the process of understanding what motivates human action. You embrace the human face of data and want to determine the meanings behind our connections
  • You understand that brands are not the focal point of the universe – but that they do play a role in our day-to-day lives and are eager to understand how we as marketers can improve that relationship
  • Understand and are passionate about the power of content and communication, but you also grasp clients’ business realities and can directly apply your knowledge to their requirements. This isn’t theory for you, it’s problem solving. You're a consultant because you're good at it and you enjoy it
  • Have technical and strategic capabilities. You know your way around databases and monitoring tools and are undaunted by spreadsheets with more rows than you can count
  • You’re also comfortable defining measurement frameworks that span five or more channels. You understand the marriage between analytics, insights and strategy and are comfortable making recommendations beyond just measurement
  • You enjoy working through complex, human-centred problems. You know analytics is the backbone of strategy and are therefore unwilling to compromise the quality of your work
18

Business Insights & Analytics Internship Resume Examples & Samples

  • Interest and desire to determine mathematical approaches to solving business problems
  • Advanced analytical skills, with the ability to leverage multi-dimensional data sets, conduct insightful and relevant analysis, and extract key learnings
  • Database knowledge and understanding of SQL
  • Demonstrated proficiency in Microsoft Office
  • Interest in utilizing SAS, or other statistical package, to analyze data
  • Familiarity and experience with data visualization tools
  • Strong communication through both written and verbal means
  • Strong sense of responsibility, ownership and pride in delivering quality results, and understanding the business impacts
  • Experience with R statistical language
  • Simulation experience using Arena or equivalent
  • General knowledge in retail
  • Currently pursuing or recently graduated (within 6 months) with a degree in applied mathematics, statistics, business analytics, economics, engineering or equivalent experience
19

Director of Business Insights & Analytics Resume Examples & Samples

  • 5 + years of analytics leadership experience in eCommerce or at an online or mobile, Direct-to-Consumer product environment is required
  • 10+ years of total experience in analytics, data science or business intelligence with increasing responsibility and at least 5 years in a people-managing leadership capacity
  • Experience working with subscription business models highly desired, especially online subscriptions
  • Domain expertise in subjects such as acquisition attribution, customer lifetime value, retention, churn/attrition & survival modeling, and experimental design (Multivariate/A-B testing)
  • Solid experience in managing teams on short and long term advanced analytics projects
  • Ability to distill, translate and present complex analysis in executive summaries
  • Experience with a wide array of analytical tools like: Adobe (or equivalent), Tableau (or equivalent) SQL and pushing Excel to it’s limits
  • Strong understanding of data warehouse and data integration architectures and tools is helpful
  • Experience with the Microsoft BI stack is helpful
  • BS in a quantitative or analytical discipline is required. Master's degree is a big plus
  • Passionate, approachable, thoughtful, respectful to fellow team members and partners
  • Excited by challenges, unknowns and the opportunity to define and build things
  • Passionate about mentoring and guiding others
20

Business Partner Insights & Analytics Resume Examples & Samples

  • Define the core question(s) that your stakeholders need solving in order to drive commercial success
  • Help transform how your stakeholders and News UK understand their consumer and respond commercially
  • Be the primary trusted link between stakeholders and the whole AIA team to support fact-based decisions
  • Represent P&L owners in work-stack and resource prioritisation discussions
  • Champion the new ways of working across the AIA organisation
  • Creation and ownership of the AIA account plan for your stakeholder group, bringing together all strands of expertise and activity within AIA to support stakeholder objectives and priorities
  • Actively respond to, even proactively anticipate, business challenges and opportunities within your stakeholder group, providing a ‘one stop shop’ of trusted AIA expertise for your stakeholders
  • Assume accountability for ensuring insights are effectively landed within your stakeholder group and demonstrate the value of action taken from your contributions: actively advocate “insight to action”
  • Manage the balance between self-service, reuse / repurposing, commissioning new work and securing sponsorship for additional [not budgeted by AIA] investments
  • Work with other Business Partners, including the Knowledge Management & Insights Editor, to cross fertilise learnings and repurpose / recycle insight across News UK
  • Build and maintain strong relationships across the business, using these relationships to increase awareness and advocacy for AIA across News UK
  • Strong communication skills, particularly the ability to communicate across all organisational levels to quickly establish credibility
  • A passion for Insights and Analytics, combined with an understanding of how AIA assets can be exploited to drive differentiation, consumer engagement and competitive advantage
  • Ability to identify and understand complex businesses challenges and opportunities, and to translate these into cogent analytical / insights questions
  • Ability to take outputs from multiple, occasionally incomplete, sources and create coherent, accessible analyses, interpretations and recommendations
  • Experience in driving action from insight….in practical terms: encouraging stakeholders to embed and exploit outputs produced by the AIA team
  • Ad sales background would be a distinct advantage
21

Senior Insights & Analytics Manager Resume Examples & Samples

  • We are building our Insight and Decision Science team in Dublin and we want you to lead the development of the Analytics team and drive our interactions with IDS UK and our commercial stakeholders in Dublin
  • You will be responsible for supporting the Head of IDS for Ireland in driving business performance initiatives through the exploration of consumer data, analytics, insight and reporting to deliver better business decisions and measurable business improvement
  • Getting ahead of business requirements, understanding the questions that the business will need to answer in 6 / 12 months’ time
  • You will ensure that relevant data insights are delivered in a timely fashion and with a focus on action from the insight to drive measurable business improvement
  • Support the prioritisation of insight requirements for the business area and create coherent and actionable insight, working across and leading interactions with stakeholders across all areas of the business
  • Responsible for owning and improving the present business intelligence suite of reporting
  • Manage forward-facing Insight roadmaps that support stakeholder business targets, performance improvement and transformation objectives. Identify and answer the big questions and ensure these feed into strategy development
  • Working cross functionally to manage resource requirements to support the Irish Business
  • Developing the IDS analysts who work in the ROI Analytics team
22

Director, Product Insights & Analytics Resume Examples & Samples

  • Domain Expert for all aspects of Product Insight & Analytics, developing a roadmap across Process, People, and Technology to position the Insight & Analytics team as a leading capability globally in this space
  • Establishing strategic partnerships to inform and influence world class innovation and technology to support Product Strategy and Network Customer Experience
  • Leadership and development of process and approaches to illustrate product performance, and drive value for Optus and its Customers through Insight & Analytics
  • Enabling strategic and tactical Analytics to support retention and revenue growth initiatives resulting in revenue of $6.5B
  • Leadership and guidance to the Insights & Analytics team on the factors that influence Product performance including product design, positioning, competitive environment and network customer experience across a number of telecom technologies
  • Ability to connect with individuals at all levels
  • Develop a World leading culture for driving results and maintaining positive partnerships
  • Sound technical knowledge of IT and telecommunication products & technologies
  • Knowledge of Analytics capabilities to drive deep insight into products
  • Understanding of financial metrics associated with telecommunication products to ensure recommendations are presented to improve efficiency and value within Product strategy
  • A strong understanding of factors that deliver and enhance customer experience within a telecommunications and content setting
23

Manager, Business Insights & Analytics Resume Examples & Samples

  • Maintaining working relationship with ZS Associates, our IC administration vendor by driving weekly/bi-weekly calls
  • Maintain strong relationships with Regional Sales Directors to resolve issues that arise with IC
  • Create and distribute monthly and quarterly IC reports to senior sales leadership
  • Working with Sr. Manager to set the strategy for Incentive compensation and ensure a high level of execution
  • LI-COM1
  • Core Strategic Thinking - ability to absorb and logically structure information into analytical deliverable outputs with established / known frameworks and tools
  • Independence - able to manage workload with limited guidance and support in prioritization; effective managing to expectations and ability to scope/prioritize work with relatively high independence
  • Executive Presence - high comfort in delivering and defending analyses/recommendations to senior management; ability to deliver succinct, effective messages both in verbal and written (i.e., executive summary) formats
  • 4-6 years relevant experience within a life sciences company or consulting firm supporting the healthcare industry
  • Strong analytical and quantitative skill set, including Excel and PowerPoint skills
  • Driven, highly self-motivated, confident, high-energy, and bright individual
24

Mgr-netw Cust Exp Insights & Analytics Resume Examples & Samples

  • Extend our marketing and analytical capabilities
  • Generate material business value; and
  • Are leveraged broadly in other teams including Networks, Product, Customer Marketing, Commercial and Brand & Communications
  • Clear communication of a Network Insights and Analytics roadmap to support stakeholders across Singtel Optus
  • Clearly articulated, actionable insights and recommendations
  • Ability to facilitate prioritisation of projects and tasks
  • A structured approach to the business analysis process
  • Integrated deliverables with inputs from Network probes, DART Data, Re-Sale Network Information (Serviceability & performance), Network Demand/Capacity Modelling, research, customer analytics, external market data sources, internal data, commercial information and campaign outputs
  • Consistent contribution to improvement in process and systems across networks & Insights to support the Insights and Analytics organisation
25

Director, Insights & Analytics Resume Examples & Samples

  • Build and operationalize our Business and Reputation Intelligence System to inform corporate positioning and engagement strategies
  • Drive deeper understanding of business success metrics and stakeholder expectations
  • Further develop and validate critical stakeholder engagement parameters and related metrics
  • Partner with business leads to drive maximum utilization of insights and analytics
  • Monitor and assess stakeholder influence system
  • Vision, build and operationalize system dashboards and data visualization approaches
  • Build early warning system and response capabilities
  • Partner closely with operating companies, business teams and functional groups to access relevant data to enhance existing models and improve accuracy of engagement impact estimates and predictive outcome assessments
26

Director of Digital Insights & Analytics Resume Examples & Samples

  • Development of a common business model that each country adopts, so that we move from a group of local businesses operating differently to regions operating off one model, where the whole is greater than the sum of its parts
  • The predominant technology varies market by market and the approaches developed needs to cater for this while trying to be as globally consistent as possible
  • As the DCOE model evolves globally, governance structures will need to be established to ensure the adoption of best performance analysis / commercialization practices across this community
  • The international nature of the COE will necessitate schedule flexibility to allow for daily/weekly interaction with COE team members and project teams from all regions via video and voice conference
  • Primary interactions will be with three broad groups: (a) Within the COE Team itself (b) In country Digital teams (c) Global Digital team
  • Graduate
  • People experience in customer focused organizations, in disciplines such as Digital, HTS or Analytics, with leadership skills - motivating and inspiring others to excel
  • Experience of leading a multi-entity analysis and reporting function
  • Excellent analytical skills with proven ability to understand complex data, identify key trends and opportunities, putting forward hypotheses to be tested and delivering recommendations
  • Strong negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Pragmatic decision making skills, with the ability to make clear judgments based on data and understand the implications
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
27

Senior Manager, Business Insights & Analytics Resume Examples & Samples

  • Monitoring regular brand performance and preparing monthly insights deliverables, performance updates, and ad hoc analyses based on synthesis / analysis of a variety of primary / secondary data sources
  • Collaborating with cross-functional insights partners to support delivery of US brand needs, including brand planning, market research, forecasting inputs, and other demand/financial planning needs of the brands
  • Partnering with US brand teams to drive cross-functional alignment on performance insights and recommended actions
  • Working with AD to prioritize and support workload; however the ability to adapt to rapidly-changing priorities will be a critical skill for this role
  • Strong Project / Deliverable Management - ability to deliver moderately complex analytical investigations and cross-functional projects with limited guidance
  • Basic Information Variety - familiarity with incorporating qualitative and quantitative inputs into projects, even though core strength lies in biopharma secondary data analysis
  • Market Research Knowledge / Experience - experience leading and/or managing vendors performing qualitative / quantitative market research from design and analysis to distillation and presentation of results
  • High Customer-Orientation - internal customers as a service partner to brand + other functions
  • Strong Communications - both efficient and succinct in verbal and written communications/deliverables; able to distill complex analyses into meaningful insights and conclusions for executive audiences
  • Cross-Functional Collaboration and Project Management - able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analysis and participate as a value-added cross-functional project or brand initiative team member/partner representing Decision Support
  • Dealing Well with Ambiguity / Intensity - operates well in a fast-paced environment driven by senior leadership requests and evolving needs
  • Executive Presence - high comfort in delivering and defending analyses/recommendations to senior management; ability to deliver succinct, effective messages both in verbal and written (i.e., executive summary) formats; can operate in the weeds and at 50K foot level depending on the audience
  • Advanced Strategic Thinking - able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources; able to draft synthesized outputs and drive beyond the raw output of the analysis to actionable insights; anticipates the next question(s) from management
  • Minimum 5 years relevant experience within a life sciences company or consulting firm supporting the healthcare industry
  • Consulting background strongly preferred
  • Rare disease experience strongly preferred
  • Solid understanding of commercial business and industry standard datasets - particular focus on brand marketing for physician customers
  • Strong analytical and quantitative skill set, including Excel modeling skills
  • Experience with primary market research and an understanding of research principles
  • Strong computer aptitude and ability to learn systems quickly
28

Senior Manager Client Insights & Analytics Resume Examples & Samples

  • Is intellectually curious
  • Brings strong organizational and leadership skills
  • Thrives under deadline pressure and effectively balances multiple, competing internal and external demands
  • Quickly frames complex problems enabling analysis to be conducted by others
  • Possesses sound business judgment as well as deep analytical capabilities
  • Frameworks operating models and processes to help clients and agencies fully leverage data and analyses
  • Understands the digital ecosystem and knows relevant practitioners across companies
  • Excels at written and verbal communication; tells compelling 'stories' through the visual display of information in a manner accessible to business leaders
  • Builds trust-based relationships with senior client leaders
  • 8 - 10 years professional experience including 1+ year in a management position in relevant professional services industry (consulting, technology company and/or agency)
  • 4+ years of management consulting experience
  • 3+ years in publishing and/or marketing which includes analytics and testing
  • 1+ years of international work experience
  • Business executive level knowledge of statistical analysis, marketing mathematical rigor, and ROI
  • English language proficiency required. Additional languages a plus
  • Capable user of Tableau and/or equivalent BI tools
  • Bachelor's degree required. Master's degree a plus
29

Portfolio Insights & Analytics Manager Resume Examples & Samples

  • Technical and business expertise – Applies emerging knowledge and trends; builds strong relationships; contributes to expertise within and beyond assigned area
  • Teamwork and collaboration – Creates and atmosphere of openness and trust; collaborates; offers support and encouragement
  • Achieving results – Is goal directed and persistent; is accountable for meeting commitments’ recognizes the contributions of peers
  • Strategic agility – Links responsibilities with the mission of the organization; focuses on activities that add the most value
30

Senior Manager Coca-cola Freestyle Insights & Analytics Resume Examples & Samples

  • Insights Generation
  • Ability to draw insights and actions from data
  • Story-telling
  • Execute custom research
  • Cross-functional team leadership
  • Customer/customer team collaboration
  • Effectively communicates & builds relationships at all organizational levels
31

Business Insights & Analytics Resume Examples & Samples

  • Develop and maintain EFT Network management reporting that summarizes the health of the business, customer relationship and sales metrics, highlights key operational activities, as well as risks and opportunities impacting the business
  • Analyze data, draw conclusions, and provide recommendations aimed at introducing business and/or financial efficiencies
  • Support external research and maintain ongoing competitor tracking and analysis
  • Support preparation of monthly and quarterly business updates
  • Perform ad-hoc reporting and analysis, project and initiative support
32

Global Insights & Analytics Manager Resume Examples & Samples

  • Perform advanced analytics techniques, including but not limited to
  • Masters or PhD in Marketing Research, Business Administration, Economics, Econometrics, Statistics, or related applied quantitative field
  • 3+ years business experience performing marketing analytics including market mix modeling
  • Expertise using Excel and experience using a statistical package (SAS, SPSS, S-Plus, R, Stata, Minitab, or JMP)
33

Senior Manager, Business Insights & Analytics Resume Examples & Samples

  • Develop/refine and socialize the analytics roadmap to address performance and insights needs and meet business priorities
  • Socialize the analytics capability and roadmap with Marketing, Marketing Operations and agency customers
  • Participate as a key contributor in the annual commercial planning process, specifically to leverage insights to optimize promotion
  • Collaborate with Marketing to understand the objectives of promotion
  • Develop and socialize appropriate metrics and targets to measure and optimize campaign/marketing effectiveness
  • Partner with marketing operations and IT to ensure the necessary data will be available at the right level to enable campaign tracking and evaluation
  • Perform analyses to determine campaigns’ effectiveness across and within various customer types and segments
  • Proactively synthesize and communicate data-driven insights and recommendations to key stakeholders (marketing, marketing operations) to optimize future marketing effectiveness
  • At least seven years of experience working in a commercial analytics function
  • Consulting or analytics agency background strongly preferred
  • Strong understanding of marketing execution, KPIs and associated data; pharma commercial data; statistical testing; and test/pilot design; also understands advanced promotion optimization techniques including segmentation, market mix modeling, regression analysis and predictive modeling
  • High intellectual curiosity, with an aptitude for exploring and synthesizing information from multiple sources (secondary and primary), driving business questions, and building compelling “stories” with data
  • Excellent vendor management skills, including demonstrable experience scoping work, appropriately resourcing a vendor team, road mapping/planning to business priorities and managing budget
34

Manager, Insights & Analytics Resume Examples & Samples

  • Work with account teams to provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions
  • Train and oversee account team members to assist in analysis or data gathering
  • Collaborate with internal and external partners to implement social media campaign tracking and reporting
  • 5-7 years’ experience in analytics, digital or social media related
  • Experience measuring and monitoring social media and creating business insight for how these analytics can be applied to marketing and PR strategies
  • Strong analytic skills both quantitative and qualitative
  • Knowledge of advanced social media analysis tools required
  • Ability to identify/clarify campaign objectives and lead the development of KPIs that address these objectives
  • Analytical Degree (i.e. Math, Statistics, Economics, etc.)
35

Analyst, CX Insights Analytics Resume Examples & Samples

  • Coordinates data feeds with Operations to provide data for analysis
  • Facilitates and conducts root cause analysis to determine the underlying drivers behind performance gaps. Root cause may include on site observation, interviews, and process documentation
  • Facilitates the implementation of action plans in collaboration with Call Center Operational units
  • Produces documentation of key insights, solution recommendations, solution business cases and action plan results for incorporation into internal or client reviews; interacts with external clients to present analytic results and solution recommendations
  • Contributes to decisions regarding analytic design, information requirements and deliverable schedules
  • Bachelor’s degree in related field from a four-year college or university with two to four years related experience preferred
  • Ability to work an emerging and rapidly changing environment
  • Exposure to Six Sigma methodology
36

Senior Manager, Business Insights & Analytics Resume Examples & Samples

  • Problem Solving Skills – Brings a high level of intelligence and curiosity to work. Able to apply business judgment in making decisions
  • Interpersonal Skills - Able to establish and build close working relationships across the organization and with partners. Strong personal credibility and communication skills
  • Business Acumen – Able to demonstrate a high level of strategic thinking and business acumen within a strong and well educated group in order to effectively manage relationships
  • Leadership Skills - Self-directed with strong initiative with a high level of self-awareness to work effectively with others. Demonstrated ability to drive results. Solid financial analysis/statistical methodology skills. Knowledge of market research techniques (study design and analysis). Strong communication and presentation skills. Resourceful, takes initiative, solid interpersonal skills. International experience may be required
37

Director, GCX Insights & Analytics Resume Examples & Samples

  • Strong communication skills and experience distilling and presenting complex quantitative financial analysis into action-oriented recommendations
  • Global mindset, with ability to connect with partners with different needs and styles, getting the best out of all relationships; ability to create a network of supporters and influencers and work through a matrixed organization
  • Strong promoter of diversity and inclusion as a natural way of conducting business
  • 10+ years of experience in analytics and insights
  • 10+ years management experience
38

Consumer Insights & Analytics Manager Resume Examples & Samples

  • Drive Business Intelligence, customer and consumer insights through analysis and research
  • Identify key business challenges; develop insights and recommendations to address them
  • Lead qualitative and quantitative analysis of technology, market trends, competitive landscape to highlight improvements, growth opportunities and new initiatives/market
  • Collaborate across functions and establish strong communications among team members internally (local and regional)
  • Excellent knowledge and relationships on/with relevant partners/vendors
  • 5 – more years’ experience
  • Fluent in English (oral & written)
  • Eye to detail
  • Fluent in Deck reporting/analysis development (incl. infographic development)
39

Market Insights & Analytics Executive Resume Examples & Samples

  • Highly organised with ability to multitask
  • At least 2 years of experience in role with similar responsibilities
  • 5 years checkable work history
  • Unrestricted right to work in the UK/EU
40

Director, Insights & Analytics Resume Examples & Samples

  • 15+ years in management consulting
  • 10+ years in account/client management for projects at various sizes
  • 12-15 years in BI technology and process skills with better than average understanding and experience with the following technology concepts: Oracle, Microsoft and SAP BI understanding (at least 2 of the 3)
  • BI database design and governance
  • ETL and data integration concepts
  • BI tools and platforms – multiple vendors
  • KPI/Metric concepts and management
  • Lead and Delivery expertise
  • Accepted BI best practice and methodology
  • Better than average project management/SDLC skills
  • C-suite “savvy” – can speak and translate technology concepts to non-technical executives and managers
  • Strong proposal writing/RFP response skills
  • Multiple diagnostic and assessment engagements managed (various sizes and scopes)
  • Resource management skills
  • Experience in multiple industries
41

Insights & Analytics Senior Specialist Resume Examples & Samples

  • Create comprehensive analytics, across LOBs, tools and methods - and in a consolidated manner - that highlight a myriad of different analytics, including impact estimation, what changed, what if, and overall quantification of future actions
  • Assist in maintaining an "overall experience" tracker, providing information about channel results as well as results summarized in a variety of other useful cuts
  • Continue to increase the enterprise discipline to use survey research to guide decision-making
  • Bachelor’s Degree or equivalent required with 5+ years in a survey research role analyzing survey results and developing compelling insights narratives. Master’s degree preferred
  • Statistics, research methods, and survey design coursework preferred
  • Excellent verbal and written communication skills, including the ability to communicate effectively and persuasively with individuals, groups, or work teams to explain difficult technical issues and the ability to listen effectively
  • Experience managing projects with end-to-end problem solving
  • Experience with process design/development and translating changes into implementation and change management plans
  • Statistical and Database tools: SAS, SPSS, SPSS Modeler, SQL
  • Strong business acumen, with proven ability to learn quickly and get up to speed in new business areas and different project types
  • Experience influencing and collaborating with others
  • Experience with visual presentation tools such as Tableau are a nice to have, but not required
  • Understanding of call center mechanics, particularly with incoming and out-going calls, strongly preferred
  • Understanding of the customer experience regarding cross-channel usage (Web, IVR, Chat, etc.) strongly preferred
  • Must have the ability to successfully drive results in ambiguous and consistent change operating environments
42

Insights & Analytics Senior Business Intelligence Analyst Resume Examples & Samples

  • Develop technical and analytical solutions in order to solve complex business problems leading to data driven decision making. Solutions need to not only answer what happened, but also answer why it happened and determine what to do next
  • Applies a strong understanding of data tables (including validity of values) and methodology, coupled with a firm understanding of the Supply Chain business needs in order to provide quick, accurate and relevant data solutions to functional requests
  • Develops short-cut dashboards and other innovative reporting tools in a user friendly format, capable of presenting summarized data with drill down capabilities utilizing BI tools such as Snowflake and Tableau
  • Transform data consumption from Excel based pivot tables and tabular data fields to highly immersive data visualization applications
  • Participate in planning sessions with key stakeholders to develop use cases and requirements for data driven analytical solutions leveraging internal BI tools and Tableau
  • Responsibility for developing rapid POCs and prototypes for numerous use cases for deployment of applicable prototypes to the broader organization
  • Proactively validates results and identifies data anomalies within the data. Conducts root cause analysis to understand cause of anomalies and identifies and implements solutions to overcome obstacles to data inaccuracy
  • Lead design discussions and decisions as it relates to business intelligence and database solutions and drive decisions through to completion
  • Prior experience with database design, data warehouse/data mining, and reporting out of enterprise applications such as oracle and SAP
  • Prior experience in Tableau development is required with strong knowledge of information visualization best practices and strategies
  • Strong relational database knowledge and SQL skills is required, preferably with Oracle
  • Experience with statistical tools like R or SAS is a plus
  • Proficiency in core Microsoft Office applications
43

Manager Consumer Insights & Analytics Resume Examples & Samples

  • Consult with internal business partners. Understand business objectives and develop analytic plans to effectively address informational needs, from project design to final recommendation
  • Represent the voice-of-the-stakeholder in business decisions through presentations, reporting, meeting participation and ad hoc inquiries. Stakeholders include: members, healthcare providers, and customers both in the US and Globally
  • Manage day-to-day analytic activities and collaborate effectively with a variety of vendors
  • Analyze data to uncover stories and themes to concisely present findings in a digestible manner
  • Build strong partnerships with senior leadership across all functional areas of the company
  • Present findings and make recommendations to senior leadership
  • Act as a team player contributing to the success of a strong strategic insights / marketing research team
  • Use research to identify ways to improve NPS®
  • Experience analyzing survey-based quantitative and qualitative marketing research and consumer insights data
  • Ability to synthesize large amounts of data identifying trends and opportunities
  • Skilled at translating data in to actionable recommendations for business partners
  • SPSS, SAS or Tableau experience
  • MS suite of tools
  • Live within a commutable distance to Minnetonka, MN offices
  • Experience with Data science / Statistician
44

Manager Consumer Insights & Analytics Resume Examples & Samples

  • 1-3+ years of experience supporting consumer-based quantitative and qualitative primary marketing research
  • Must live within a commutable distance to Minnetonka
  • Data science/statistician experience
  • Proficiency with Qualtrics
  • Strong statistical modeling skills including proficiency in SAS/SPSS
  • Visual storytelling skills through tools such as PowerPoint and Tableau
  • Exposure to text analytics through tools like Clarabridge
  • Healthcare industry exposure
45

Manager, Digital Insights & Analytics Resume Examples & Samples

  • Leveraging digital data (primarily website), to deliver rapid, actionable and comprehensive insights designed to enable strategy and marketing decisions. This work involves personally initiating and conducting analyses and also directing vendors performing analyses
  • Collaborating with marketing product managers, promotional effectiveness team members, and agency partners to understand key business questions and marketing objectives; translating questions and objectives into actionable analyses
  • Delivering monthly and quarterly digital marketing insights deliverables, performance updates, and ad hoc analyses as required by US Marketing
  • Partner with Marketing IT, Multi-Channel Marketing Operations, and external vendors/agencies to define digital/website measurement strategy and ensure the necessary data will be available at the right level to enable evaluation and optimization of digital marketing programs
  • Support the development and socialization of appropriate metrics and targets to measure and optimize campaign/marketing effectiveness
  • Support socialization of analytics capability and roadmap with Marketing, Marketing Operations and external agencies
  • High Analytical Horsepower / Skillset - high comfort sourcing, manipulating, analyzing using basic tools (Excel) and visualizing data via standard tools/charting methods; experience incorporating a variety of information sources into analysis; ability to effectively present and defend analyses
  • Core Strategic Thinking - ability to absorb and logically structure information into analytical deliverables with established / known frameworks and tools
  • High Customer-Orientation - internal customers as a service partner to brand and other functions
  • Strong Communications - both efficient and succinct in verbal and written communications; excellent data visualization skills; able to distill complex analyses into meaningful insights and conclusions for executive audiences
  • Cross-Functional Collaboration and Project Management - able to collaborate with various functional partners to source data; design metrics, analyses and visualizations; probe/ask questions, gather required information for analysis
  • Deals Well with Ambiguity / Intensity - operates well in a fast-paced environment driven by senior leadership requests and evolving needs
  • Independent - able to manage workload with limited guidance and support in prioritization; effective managing to expectations and ability to scope/prioritize work with relatively high independence
  • At least five years of experience working in a digital marketing analytics function with Adobe
  • Consulting, analytics, or digital agency background strongly preferred
  • Biotech/pharma experience preferred, but not required
  • Depth of experience with website analytics and digital media measurement strategy, particularly with the Adobe Marketing Suite, is required. Must be able to define detailed business requirements for website measurement and support implementation of media tags on owned properties
  • Knowledge of and proficiency with digital marketing channels outside of website (e.g. social, search, paid media) strongly preferred
  • Driven, highly self-motivated, confident, high-energy, and bright individual with high intellectual curiosity
  • Strong analytical and quantitative skill set
  • Strong computer aptitude and an ability to learn systems quickly
  • Excellent strategic thinking capabilities with ability to derive insight and recommendations from data
  • Familiarity with advanced analytic and data manipulation techniques and tools (e.g. SAS, SQL) preferred
46

Insights & Analytics Team Manager Resume Examples & Samples

  • Assess current analytics opportunities and challenges within the region, and develop a comprehensive analytics growth plan that addresses regional needs while linking to and supporting global requirements
  • Establish regional analytics capabilities to deliver reporting, analysis and insights on either locally in-country, or HQ led marketing programs
  • Design and deliver analytics training and skills development for regional marketing teams
  • Partner with Global Demand Center, Digital Marketing & Media and other organizations within Sales & Marketing Group (SMG) as needed to connect online and offline data to develop a deeper understanding of the impact of our marketing programs to the bottom line
  • Synthesize and enhance analysis generated by a local, cross-functional analytics team to drive integrated insights and optimization
  • Develop relationships with key partners and customers to proactively share data to enrich the quality of our insights and further demonstrate value to the business
  • Drive regional marketing optimization through the adoption of analytics and insights across the regional marketing teams
  • Create and leverage joint Sales & Marketing reporting templates, forums to review learnings and discuss action plans, as well as seek opportunities to further share analytically driven insights across the region
  • Partner with Global Insights & Analytics to develop appropriate KPIs for regional marketing campaigns, as well as active rate, MQL, SQL and other metric definitions
  • Provide analytics thought leadership across the various analytics disciplines within Global Marketing & Communications
  • Partner with CRDX to develop visualization solutions that deliver progress against key KPIs, but assist in the facilitation of insights that inform future programs
  • Use consumer and business audience insights to drive the right targeting and strategies -Work with SMG account teams to work with partners to align marketing roadmaps and influence Go to market strategies e.g. 2 in 1 or Optane, VR etc. to increase Intel revenue
  • 10-15 years in marketing, communication analytics
  • Experience working with enterprise clients and developing business within a digital, public relations, or advertising/integrated marketing agency
  • Relevant measurement experience across key digital properties including, but not limited to, website, Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, WeChat, display media, online video, native media, blogs, etc
  • Experience using popular analysis and publishing tools such as: Facebook Insights, Radian6, Sysomos, Synthesio, Google Analytics, Adobe Analytics , Spredfast, Sprinklr, Adobe Social, Salesforce Marketing Cloud, DMPs, DSPs, and campaign tools
  • Ability to synthesize data with primary and secondary audience insights that assist in the development campaigns and content that resonate with targets
  • Familiarity with market research protocols
  • Outstanding communications skills - including oral, written, and presentation development and delivery to all levels of stakeholders
  • Track record of mentoring a diverse team of analysts
  • Excellent planning skills
  • Outstanding collaboration internally and externally with agencies and strategic partners
  • High levels of energy, creativity, and enthusiasm with the ability to initiate and drive opportunities independently with a strong sense of commitment
  • Strong data skills, to be able to connect the data from across different sources and be able to tell a story of what worked and didn't work
  • Ability to partner with and influence Strategy and Center of Excellence teams across regional leadership team
  • Influence HQ to drive media choices and creative decisions
  • A strong assessment of the right pieces of data & ability to drive analytics that arrive at how well we achieved our marketing goals and how well our money was spent
47

Manager, Business Insights & Analytics Resume Examples & Samples

  • 3 to 5 years’ experience in Patient Services
  • Knowledge of systems and workflow
  • Proficient in MS Office suite and MS Project
  • Ability to work under tight timelines,
  • High attention to detail and ability to provide accurate information from multiple sources for the WFM and PI planning and decision process
48

Manager, Business Insights & Analytics Resume Examples & Samples

  • Collaborates cross-functionally (across sales, marketing, market research, etc) to align strategic direction and execution of resource deployment (i.e. call plans and call reporting) for US Field Force teams
  • Accountable for high impact strategic projects (i.e. redeployments or strategic initiatives)
  • Engagement and synergy between field technology and resource deployment functions
  • Analytics and dashboard creation/monitoring for both promotional effort and Medical Education programming
  • Accountable for managing the implementation of territory, customer, and employee alignment changes as well as field team call plans as a critical member of the cross-functional quarterly process team
  • Manage the implementation of field team call plans, including the quarterly refinement window
  • Project management when working with external partners to develop call plans and/or working on strategic initiatives
  • Provide analysis and recommendations on territory alignment and sizing based on performance and execution data
  • Ownership of territory hierarchy, zip alignments, and maps for Neurology and SMA field teams
  • SME for call execution and territory alignments - providing consultancy to CIM, Marketing, and Decision Support as required
  • Mapping software experience for territory design knowledge a plus but not required
49

Senior Manager, Insights & Analytics Resume Examples & Samples

  • Providing day-to-day account management and the provision of guidance and counsel to clients that will assist clients in meeting their measurement objectives
  • Responsible for day-to-day administration of research, reporting and measurement initiatives, including implementation and oversight of primary and secondary research including competitive, brand, and landscape communications audits, monitoring and social listening, site-side analytical views powering optimization to content strategies, paid digital media reporting, processing and reacting to data in real-time as needed, ad hoc requests, etc
  • Responsible for the development and management of analytics and measurement scopes and budgets
  • Working with client and account teams to leverage measurement-focused insights to optimize strategy and program development, as well as define and implement tracking of key performance indicators
  • Participates in client presentations and support new business pitches with research, measurement strategy, campaign analysis, content optimization, social and web analytics, monitoring, etc
  • Provides guidance to junior staff on day-to-day project management
  • Supports Senior Staff on day-to-day project operations including: project status updates, support on proposal development, project management, resource planning, etc
  • Effectively distill data into coherent analysis, insights and ultimately actionable recommendations in straight forward and simple language
  • Helping to identify novel and cutting edge, relevant applications for program measurement and bringing those applications to the forefront for consideration of their fit within our company’s measurement repertoire
  • Staying informed on the communications and marketing analytics industry, including new technologies, methodologies and important new vendors
  • Works with leadership to help evolve agency processes and techniques
  • Recognizes impact of self on others; maintains strong internal/external relationships; support fellow team members
  • Lives the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)
  • The Senior Manager, Insights & Analytics must have at least 5-6 years of relevant experience in marketing research with potential areas including research, advertising, media or publishing, ideally from an agency
  • A Bachelor’s degree or equivalent experience, including experience working in a communications agency environment
  • A demonstrated ability to think critically, solve problems, and develop a narrative based on data driven insights and data storytelling
  • Experience with the development of research and measurement frameworks based on clearly defined objectives
  • Survey development and analysis; including utilizing the latest innovations with digital research methodologies
  • Experience structuring and executing audience segmentation models and optimization programs
  • Experience and proficient with web analytics platforms, data visualization platforms, data aggregators and consolidation tools
  • Expertise in using tools such as SQL, SAS, R or Python to build predictive models using regressions and machine learning techniques
  • Strong project management skills, including work-back development and project scoping
  • Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously
50

Senior Manager, Business Insights & Analytics Resume Examples & Samples

  • Leading competitive response activities across the MS business
  • Managing market research tracking studies across the MS portfolio
  • Monitoring regular MS portfolio performance and preparing monthly insights deliverables, performance updates, and ad hoc analyses based on synthesis / analysis of a variety of primary / secondary data sources
  • Collaborating with cross-functional insights partners to support delivery of US brand leadership needs, including business planning, tactic measurement, and opportunity/lead generation
  • Partnering with brand leadership to drive cross-functional alignment on performance insights and recommended actions
  • Working with Associate Director to prioritize and support workload; however the ability to adapt to rapidly-changing priorities will be a critical skill for this role
  • Basic Information Variety - familiarity with incorporating both qualitative and quantitative inputs into synthesized insights
  • High Customer-Orientation - internal customers as a service partner to marketing + other functions
  • Cross-Functional Collaboration and Project Management - able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analysis and participate as a value-added cross-functional partner
  • Minimum 6 years relevant experience (4 with MBA) with a life sciences company or consulting firm supporting the healthcare industry
  • Market research and competitive intelligence background strongly preferred
51

Experience Insights Analytics Manager Resume Examples & Samples

  • Build analytic-based products that put our Guests and their vacations at the center
  • Compile and aggregate data sets from multiple, disparate sources
  • Apply data mining, quantitative analysis, and statistical models to identify non-obvious patterns in Guest behavior
  • Translate Guest experience data into insightful and actionable information to support business decisions
  • Work with partners to define solutions that fit more than just an immediate use case, but solve a broad range of business problems
  • Rapidly build proofs of concept that will scale to broader Guest populations
  • Prescribe analytic techniques that produce impactful results, as well as describe those techniques to a diverse set of stakeholders
52

Analyst, Insights & Analytics Resume Examples & Samples

  • Provides day-to-day account management and the provision of guidance and counsel to clients that will assist clients in meeting their analytics & research objectives
  • Responsible for day-to-day administration of digital analytics initiatives, including implementation and oversight of studies (quantitative and qualitative), monitoring and social listening, processing and reacting to data in real-time, ad hoc requests, etc
  • Responsible for the development and management of research and measurement budgets
  • Works with client and account teams to leverage measurement-focused insights to optimize strategy and program development, as well as define and implement tracking of key performance indicators
  • Responsible for the development of quantitative & qualitative analyses which leads to strategic insights and ultimately recommendations against a client's marketing and communications efforts, and business objectives
  • Participate in client presentations and support new business pitches specific to primary research, measurement strategy, campaign analysis, content optimization, social and web analytics, monitoring, etc
  • Manage and coordinate all aspects of the research process from proposal writing and research design, analysis and interpretation of results through to preparation of reports and delivery of presentations
  • Effectively collaborate with Edelman Intelligence and external research vendors throughout the process: data collection, data processing and results reporting to ensure that reliable results are delivered to client in a timely, cost-efficient manner
  • Act as a lead on Q&A of outgoing reports to ensure deliverables meet standards expected by clients and senior leadership
  • Provide guidance to junior staff on day-to-day project management
  • Support Senior Staff on day-to-day project operations including: project status updates, support on proposal development, project management, resource planning, etc
  • Apply qualitative and quantitative methodologies, including implementing and running statistical models to generate insight from data
  • Helps to identify novel and cutting edge, relevant applications for program measurement and brings those applications to the forefront for consideration of their fit within our company’s measurement repertoire
  • Stays informed on the communications, market research, and marketing analytics industry, including new technologies, methodologies and important new vendors
  • Stays informed about client industries including their technologies, products,target markets and competitors
  • Works with leadership to help evolve agency metrics processes and techniques
  • Viewed as strong "team player" and serve as role model to more junior team members
  • Recognize impact of self on others; maintain strong internal/external relationships; support fellow team members
  • Live the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)
  • A Bachelor’s degree or equivalent experience, including experience working in an agency or consulting environment
  • A demonstrated ability to think critically, solve problems, and develop a narrative based on data driven insights
  • Demonstrated ability to analyze data and translate into a story
  • Have an understanding of structuring and executing research including modeling, forecasting, audience segmentation and key driver analysis
  • Proficient in the use of social analytics/listening tools such as Sysomos, Syntehsio, TalkWalker, etc
  • Familiarity with web analytics, in particular, Google Analytics and Site Catalyst
  • Familarity with SEM/SEO and related tools and platforms (such as Google Adwords, Searchmetrics, etc)
  • Experience with business intelligence tools preferred (Tableau, Spotfire, etc)
  • Programming and scripting experience (Python/R/SQL) preferred
  • Strong project management skills, including workback development and project scoping
  • Excellent oral, written and interpersonal communication skills, including strong skills in document and presentation development
  • Proven ability to analyze, organize and integrate large amounts of information into clear concise presentation and plans
  • Ability to collaborate, develop, and implement measurement & tracking strategies
  • Contribute to development of best practices for future research strategies
  • Ability to collaborate, develop and implement measurement & tracking strategies
  • Knowledge of data and information visualization best practices is also desired
53

Senior Manager Consumer Insights & Analytics Resume Examples & Samples

  • Demonstrate holistic thinking, strategic agility, and leadership with all levels of the organization as strategic insight partner
  • Help set strategy and vision based on consumer learning's and opportunity identification (Effectively address both immediate and forward-looking needs)
  • Provide strategic guidance to brands and stakeholders from strong analytical rigor and maintain focus on improving the effectiveness of our investments and resources (marketing mix/ROI analyses, driver’s analyses, etc.)
  • Lead and frame consumer learning agendas to address business objectives
  • Lead, design, execute, and synthesize primary research, and source syndicated and secondary data when relevant
  • Collect, analyze and synthesize consumer learning to tell a cohesive and actionable story
  • Provide Consumer Insight + Analytic leadership with cross-functional teams, working in partnership with Marketing, Operations, Analytics, Innovation, Sales, Finance, agency partners, and consultants
  • Management and training responsibility for junior talent
  • Partner with and manage external suppliers to execute research + analytics projects efficiently
  • Partner with stakeholders to identify ways for analytics to inform key decisions
  • Communicate consumer insights + analytics in a clear and concise manner, both through written and verbal communication – sharing both what is learned and what recommendations the team/business should pursue
  • Demonstrate leadership in ambiguous situations
  • Develop and enhance Consumer Insights + Analytics standards and procedures for use company-wide
  • Bachelor’s Degree in Marketing, Psychology, Marketing Research or related field required. Master’s Degree preferred
  • 7+ years of relevant Consumer Insights and/or Analytics experience, preferably on client-side or combination of supplier-side and client-side experience, industry experience is preferred
  • 2+ years of previous people management experience
  • Previous experience leveraging consumer insights to drive business results
  • Experience with developing objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers
  • Hands on knowledge of mix modeling, discrete choice modeling, and driver’s analyses
  • Experience working with big data sets (loyalty card, transaction data, social media, text analyses, etc.)
  • Extensive planning and project management experience
  • Experience utilizing and building marketing fundamentals
  • Experience devising effective solutions in unstructured situations
  • Proficiency with PowerPoint, Excel, and Word
54

Insights & Analytics Resume Examples & Samples

  • Responsible for overall key performance indicators and measures the drive performance across SCM working with the SCM Leadership Team
  • Strong ability to prioritize and communicate these priorities across competing business stakeholders and internal customers
  • Understanding of Cigna's data and data management strategy and how this will influence Supply Chain Management direction
  • Responsible for tracking key milestones and employee performance to drive both the discipline and functions to meeting their established goals
  • Supply Chain Management experience and sourcing expertise
  • Collect data and establish goals looking across the pillars of Supply Chain Management
  • Responsible for coordinating business process outsourcing measures
  • Understanding and leveraging process oriented and quality methodologies that help drive strong and efficient processes
  • Leverage insights and expertise from supply chain management to drive efficiencies and quality into insights across the pillars and third party risk management
  • Identify, evaluate, and capitalize on opportunities to reduce sourcing costs by leveraging insights and patterns for developing and deploying solutions that improve upon speed to execution, transition timelines, and quality
  • Manage and measure performance against KPIs and key SCM goals
  • Leading the build of strong insights that matter framework for use across Supply Chain Management
  • Present and speak to large groups or in training environments about their discipline and the value proposition
  • 2+ years of relevant work experience in Supply Chain Management preferred
  • Tableau experience preferred
  • Experience in Reporting and Analytics
  • Six Sigma Green/Black Belt certification/training desired but not required
  • Lean and/or Kaizen certification/experience desired but not required
  • Experience working in an operations environment
  • Experience with contracting, sourcing & negotiations (large and complex in nature)
  • Operational leadership experience, preferably in Procurement or Operations setting
  • Demonstrate skill in executive presentation, negotiation, and collaboration. Competency skills most important for success in this role: Organizational Agility Total Works Systems, Problem Solving & Interpersonal Savvy
55

Insights & Analytics Manager Resume Examples & Samples

  • Minimum of 5 years of relevant pharmaceutical industry experience demonstrating a steady career progression with increasing roles of responsibility
  • Minimum of 3 years of pharmaceutical experience in either primary market research, competitive intelligence, analytics or market access
  • Pharmaceutical Sales experience is an asset but not a requirement
  • Polished and professional written and verbal communication skills
  • Strong business acumen with a track-record of collaborating across stakeholders
  • Outstanding problem-solving skills and ability to multitask
  • Proactive, flexible, adaptable, results-focused and driven
56

Senior Digital Insights & Analytics Resume Examples & Samples

  • Ensure that all HSBC Digital services offer standout customer experience and fully deliver on our brand promise
  • Provision of common global campaigns while recognizing that local regulations and customs will require the service to be tailored. Even where local regulation and customs tailor the service accordingly, the service quality HSBC offers will be to the same standard across the world
  • The job holder must ensure the creation of one, modern bank, by supporting the creation of one IT infrastructure, refining and removing redundant processes and automating others to ensure we deliver the best possible customer experience
  • Lead Performance Analysis activity to support the region in optimizing digital channel performance against sales and service KPIs
  • The role holder is responsible for the quality of performance analysis across sales and servicing for all Digital channels; desktop, mobile and tablet
  • There will be a need to support and engage with cross-functional and market teams, providing metrics solutions and reporting, in order to drive optimization and commercialization opportunities - largely through use of web trends and BI reporting
  • Working knowledge of WebTrends (or relatable) MI and analysis tools. Full standard range of MS Office applications such as Excel, PowerPoint, and Word
  • Subject Matter Expertise of Digital channels, including technical, commercial, market place and customer considerations
  • Strong Commercial focus, ability to balance risks vs. rewards and maximize the cost effectiveness and profitability for the business
  • To have a clear high level view and understanding of the Multi-Channel and Digital strategies and regional sales and servicing plans
  • High levels of resilience and self-motivation
57

Senior Manager Insights & Analytics Resume Examples & Samples

  • Lead the development of an approach to insights and analytics that supports the digital storytelling strategy by
  • Setting up the insights and analytics function in the department based on understanding of content and distribution plan
  • Identifying the Key Performance Indicators and determining benchmarks / targets
  • Identifying appropriate method and timing of reporting
  • Setting up the right infrastructure and technology to gather and track data, report and present insights and findings
  • Having the ability to provide real time analytics
  • Sourcing and presenting insights on emerging trends and themes
  • Continually optimizing and improving analytics reporting and executive dashboard presentations
  • Fostering insights capabilities
  • Being the main contact for external media and social media monitoring
  • Effectively collaborating with external partners who support our analytics platforms and solutions
  • Actively engage with key digital communication stakeholders by
  • Working with content creation and distribution teams to embed analytics into the storytelling process for all four teams
  • Using data to help inform strategy
  • Helping to define target audiences from a corporate / reputational perspective
  • Understanding of content platforms and data and analytics features behind them
  • Reports to storytelling and works collaboratively across all four external teams to build analytics and data driven approach and measurements
  • Collaborate with Marketing teams, and various other internal and external teams to create new and effective ways to reach target audiences
  • Play a leadership role in storytelling projects by
  • Managing projects and ad hoc analysis supporting strategic initiatives providing creative input, in-depth analysis and innovative thinking
  • Acting as subject matter expert for storytelling and reputation metrics
  • Understand how the Bank’s strategy, values, risk appetite and risk culture should be considered in day-to-day activities and decisions
  • Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Code of Conduct
  • Post-Secondary education in business/commerce, analytics, finance, or computer science
  • 5+ years related experience in Analytics
  • Some communications experience
  • Experienced data analyst who understands digital content and distribution
  • Proficient in the use of excel and building financial models and data infrastructures, including proficiency and understanding of other applications such as MS Office, and other reporting tools
  • Knowledge of web analytics tools (such as Google Analytics, Adobe Analytics), social analytics/monitoring tools, data visualization tools (e.g., Tableau), Business Intelligence tools
  • Excellent analytics, strategic thinking, organizational, influencing and storytelling skills
  • Strong influencing, project and change management skills
  • Fluency in a secondary language (Spanish/French/English) an asset
58

Consumer Insights & Analytics Manager Resume Examples & Samples

  • Utilize analytical tools to develop meaningful customer and channel insights, detect anomalies and recommend actions
  • Perform behavioral analytics for Print, Digital and Social Marketing
  • Develop and implement behavioral and predictive campaign models in conjunction with the VP and Director of Marketing
  • Apply advanced data mining knowledge to grow customer base, identifying opportunities to drive marketing investment and improve profitability
  • Manage daily direction and communication to internal and external contacts regarding database marketing projects
  • Mine data to identify opportunities to improve customer retention and expand acquisition programs
  • Utilized developed reports and analysis to identify trends, opportunities and provide actionable summaries of key findings on a consistent and proactive basis
  • Define, measure and communicate Key Performance Indicators (KPIs)
  • Prepare and present findings to senior management, enabling informed decision making by preparing and performing ad-hoc analyses
  • Partner with other business teams to help with various tools and automated reports related to model performance and analytics
  • Document maintenance actions, explore data to identify possible performance improvement opportunities
  • Sustain historical summary of Direct marketing campaigns
  • Conduct quality assurance and testing
  • Bachelor’s Degree in Business, Statistics or other related field required
  • 4+ years’ experience in statistics, data mining, , or direct marketing Previous experience with customer behavior or retail analytics required
  • Previous supervisory experience a plus
  • Excellent written and verbal communication across all levels of the organization with the proven ability to set and communicate team priorities
  • Collaborative, while able to influence and lead and build productive cross-functional relationships
  • Strong team player with excellent leadership and managerial skills
  • Understands internal and external customer trends and anticipates needs; assesses industry trends and identifies new solutions, product or services
  • Exceptional organizational skills with demonstrated ability to prioritize workload, and concurrently manage multiple projects
  • Embraces change and continues to deliver expected results; helps and motivates others in the face of change, setbacks and constraints
  • Excellent problem solving ability with emphasis on drawing inferences from data
  • Leads others to solve complex problems with the ability to take a broad perspective on existing solutions
  • Recommends best practices and utilizes industry knowledge to improve products, process and services
  • Makes decisions guided by policies in non-standard situations with the ability to influence others to adopt a different point of view
  • Ability to guide others through training and development feedback; helps create realistic career plans
  • Supports talent and workforce planning strategies that align with business goals
  • High level of analytical thinking and attention to detail
  • Advanced PC skills utilizing Microsoft Office Applications, and Microsoft SQL Server
  • Strong negotiation skills with third party vendors
  • Knowledge of direct marketing
  • Ad-hoc reporting and proficiency in presentation development
  • Ability to work in a faced paced environment
  • Strong sensory skills, such as good eyesight, good hearing, and dexterity
  • Ability to occasionally lift and/or move up to 10 pounds
59

Manager, Consumer Insights & Analytics Resume Examples & Samples

  • Lead development, implementation, and roll out of consumer insights innovation processes/approaches for Schwan’s
  • Integral strategic business partner by using consumer insights to guide important marketing decisions
  • Bring the consumer voice to Edwards, Mrs. Smiths, Pagoda business decisions on grocery/club
  • Execute all elements of primary research from Request-For-Proposal (RFP) to final report
  • Collaborate with Marketing, Sales, Category Management, R&D, and other key partners
  • Excel at insight analysis and synthesis to provide actionable recommendations to drive business results
  • Use a range of methodologies, syndicated research (IRI) and secondary data for business application
  • Find innovative & cost-effective solutions to help create business plans and marketing programs
  • Proactively develop expertise in consumer insights via professional networks, organizations, publications and vendors
  • Lead and support corporate research initiatives, where needed
  • Firsthand experience with new product development processes
  • Demonstrates high degree of initiative to learn and is naturally curious about the consumer
  • Demonstrates ability to deliver outstanding results, and juggle multiple initiatives at once
  • Enjoys projects that are ambiguous and less defined, where creating something new is energizing
  • Possesses strong communication skills in terms of writing and presenting insights
  • Proven ability to apply both primary research and syndicated research on business issues
  • Experience influencing cross-functional teams using consumer insights to inform decisions
60

Manager, Audience Insights & Analytics Resume Examples & Samples

  • Interpret and disseminate internal data to allow for better understanding of our user base at the total footprint and local DMA level
  • Tasked with solving interesting technical challenges to capture audience usage across a multiplatform offering at scale and the local market
  • Use data-driven methods to power decisions, inform strategy, build robust data products, and identify opportunities for innovation across the company
  • Work in close partnership with the rest of the research team and integrated marketing to leverage proprietary data to create and present analyses for internal and external clients to tell the story of Comcast value proposition to the marketplace and clients
  • Position Comcast as a thought leader in innovative research by mining all sources and creating audience insights to be shared in the press and the marketplace
  • Explore and vet additional vendors, data sources and methodologies
  • Find new ways to tell stories, ideating innovative research initiatives that bring our audience to life in new ways and create opportunities to differentiate the Comcast experience
61

Manager, Business Insights & Analytics Resume Examples & Samples

  • Partner closely with the US business planning team to understand and model forecast dynamics on US product revenues
  • Act as a business partner to the US Brand Leads - lead cross functional partnership across the US Business to ensure brand input into and alignment with the forecast
  • Partner with the Customer and Market Insights team to understand business performance and market and competitive events, and help contextualize performance within the forecast framework
  • Collaborate with Brand, Customer and Market Insights, Finance, and Global Strategic Forecasting on long range planning exercises for the US
  • Work with stakeholders on ad hoc analyses to model impact of market events, business decisions, and other factors on the forecast
  • Partner with the Field Operations team to translate forecast into subnational targets for incentive compensation
  • Communicate forecasts and scenarios and risks to the Supply and Operations Planning team
  • Very strong analytical and quantitative skill set, including Excel modeling skills
  • High sense of urgency with the ability to work under tight timelines
  • Ability to proactively deliver moderately complex analytical investigations and cross-functional projects with limited guidance
  • Comfort with ambiguity and ability to absorb and logically structure information into analytical deliverable outputs
  • Familiarity with incorporating qualitative and quantitative inputs into projects
  • Demonstrated Strong Communication Skills - both efficient and succinct in verbal and written communications/deliverables
  • Attention to detail, yet proven ability to maintain an “80/20” mindset
  • Independent, out-of-the-box thinker with conviction of thought
  • Personal drive and passion to know/understand the business
62

Manager of Insights & Analytics Resume Examples & Samples

  • Analyzing and quantifying the impact and risk/ return profile of marketing strategies
  • Employ structured problem solving and quantitative modeling techniques to address key business questions
  • Conduct advanced analyses for Senior Leadership to inform strategic initiatives
  • Partner with colleagues to provide holistic analytical insight and comprehensive recommendations
  • Bachelor’s degree in Business, Economics, Statistics, Science or related field is required. Master's or PhD degree in Business, Economics, Statistics, Social Sciences or related field is preferred
  • At least 5 years analytical experience, preferably within pharmaceutical, biotech or healthcare insurance industry
  • Proficiency in analytical tools is required (e.g., SAS, SPSS, SQL)
  • Demonstrated ability to structure and conduct analyses to generate insight and recommendations
  • Excellent problem solving and advanced analytic modeling skills
63

Digital Insights & Analytics Manager Resume Examples & Samples

  • Lead Digital Measurement Efforts
  • Lead and direct the digital measurement team to read impact and provide actionable insights for key marketing programs
  • Manage 1-2 team members that support digital measurement efforts
  • Provide thought leadership for digital measurement best practices
  • Bachelor’s degree in marketing, communications, business or related field
  • 5 years of digital marketing experience and lead generation campaigns
  • Functional expertise in online paid marketing
  • Expertise in SEO and content optimization
  • Strong working knowledge of Google Analytics or similar analytics tools
  • Experience leveraging research tools (Google keyword planner, Webmaster Tools, Spyfu, Hubspot, etc)
  • Experience with email marketing and marketing automation platforms (Pardot, Marketing Cloud, Marketo)
  • Experience using social media monitoring tools
  • An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted
  • Solid understanding of user experience, content marketing, social media, usability, and digital technologies and best practices
  • Ability to develop strategy, oversee vendors, coordinate projects with internal stakeholders
  • Analytical and data driven approach to decision making
  • Attention to detail and the ability to identify when changes need to be made to maintain quality
  • Strong organizational skills; ability to handle multiple tasks and priorities and meet assigned deadlines
  • Ability to work well independently and as part of a team
  • Ability to see themes across data points to generate insights and best practices
  • Ability to lead and manage team by keeping projects on schedule, managing time and growing and developing skill of team members
  • Excellent communication skills, both written/visual and verbal
64

VP, Insights & Analytics Resume Examples & Samples

  • Balance continued excellence in audience measurement, with a focus on developing a cross-platform business intelligence function that drives the insight and provides deep understanding of Turner's audiences. Be Thought Leader working across Turner LATAM and globally to drive continuous evolution of Turner's data strategy and development of data management platform
  • Ensure consumer and industry insight is at the heart of decisions made across the business. Provide guidance and facilitation for pan Latin America research/insight initiatives
  • Lead the Insight function both within the central research team and also across the local LATAM research teams
  • Create the vision for a consumer-centric and data-driven, next generation media company; elevating the importance of analytics, data science and insight to be a critical component Turner LATAM and all its decision-making processes
  • Execute the transformation required to elevate Turner LATAM's insight function into a data-led, business intelligence function
  • Be the voice of the consumer within the organisation and provide the business intelligence that will drive key decision-making in an increasingly complex media environment
  • Leading business intelligence across a complex business with a broad range of countries and business activities across linear TV channels, digital media, syndication and licensing & merchandising businesses
  • Partner with territory general managers to ensure local research requirements are balanced with regional insight transformation
  • Ensure Turner is at the forefront of driving and adopting new techniques and approaches to primary and secondary research through innovation and creativity
  • Work hand-in-hand with creative, distribution, advertising and marketing teams to provide the intelligence to help drive innovation, creation of new products/services, development of new business models and marketing efficiency
  • A data and analytic visionary, with the commercial acumen, relationships skills and enthusiasm to drive through change in a complex organisation
  • Capacity to manage portfolio of complex projects and large multicultural and multifunctional teams
  • Inquisitive, insightful and analytical mind with the ability to decipher the implications of the major developments in the media world and identify the growth opportunities for Turner
  • Passionate and enthusiastic individual with excellent executive communication and relationship building skills; comfortable dealing with senior management and senior industry stakeholders
  • First rate communication skills, ability to summarize accurately and concisely
  • Understanding and awareness of key trends and issues in the major media markets in Latin America and of new media ventures and technology trends globally
  • Understanding of digital research tools and methodologies across owned and operated platforms (e.g. Omniture for web/apps) and third party platforms (e.g. Google Analytic, social monitoring tools)
  • Ideally will have a familiarity with people meter, online measurement, analytic services and syndicated media studies across the region
  • Experience in - and ability to - integrate multiple sources and types of data into a data management framework, enabling the business to derive key consumer insights
  • Knowledge of commissioning and managing primary qualitative and quantitative research projects on a multi-market (pan-LATAM) basis
  • Experience in developing, hiring and leading teams
  • Fluent in English and Spanish, Portuguese a plus
65

Manager Consumer Insights & Analytics Resume Examples & Samples

  • Help introduce big product ideas that deliver on brand’s promise and fill need in the market
  • Influence Design, Technical Design and Marketing teams to create unified product strategies
  • Drive for data and insight-driven decision-making across functional teams (incl. Design & Merchandising)
  • ≥5 years of experience in analytics and consumer research for business. Ideally with experience at leading strategy consulting firm or in consumer and apparel
  • Quantitative degree – Economics, Statistics, Computer Science, Data Science, MSc or PhD
  • Software familiarity
  • Practical and technical aspects of consumer research design and analysis
  • Knowledge of statistics, econometrics, machine learning, simulation or related field
  • Understanding of consumer demand modeling
  • Ability to translate business needs into research agenda
  • Ability to translate statistical and analytical results into a clear, simple and actionable insights
  • Ability to synthesize across multiple insights from different sources and create a compelling story
  • Excellent interpersonal skills, strong verbal and written communications skills
66

Collections Insights & Analytics Mgr Resume Examples & Samples

  • Minimum 5 years’ experience in a related/similar role
  • You will be confident in presenting information in a clear a logical way to different stakeholders at the GM and Executive level (and below) and proficient with data analysis tools and techniques, including SQL
  • Extensive knowledge in Risk management framework, high volume acquisitions and Credit framework and credit policies
  • Experience partnering with the business to drive and lead process and commercial change with a high degree of autonomy
  • Prior leadership experience supporting a number of people / processes
  • Demonstrated technical skills in statistical analysis tools and concepts (Excel, SQL, SAS, Viso, Powerpoint, Unix etc)
  • Capacity and willingness to self-educate
67

Senior Manager, Business Insights & Analytics Resume Examples & Samples

  • Partner with the Retail team, Finance teams, and other LOB teams to understand business drivers and synthesize information across businesses
  • Influence and guide the build of predictive models and algorithms to effectively measure and optimize retail performance, partnering with Data Science teams
  • Obtain and analyze data from multiple sources, extracting insights from disparate data sets
  • Analyze large, complex data sets representing the behavior of millions of guests to address strategic and operational business questions
  • Distill and communicate key insights across all levels of DCPI’s organization
  • Develop frameworks, models, tools, and processes to institutionalize findings
  • Prepare and communicate results to internal clients, e.g. marketing, site merchandising, and product at middle to senior level management in the organization
  • Work closely with internal teams, using data to drive continuous improvement in operations and guest experiences
  • Oversee and manage a team
  • Manage, design, execute continuous and ad-hoc quantitative analysis to solve specific business questions and derive actionable recommendations in an easy to digest manner
  • Conduct sophisticated data analysis and provide actionable recommendations to business problems based on multiple sources of data
  • 7+ years of experience in an analysis, market research or consulting role
  • 4+ years of experience managing a team
  • Experience in marketing analytics related to digital retail marketing including email, search, social and display
  • Seasoned client engagement skills with ability to translate business problems into solution-driven actions
  • Ability to translate technical findings into actionable recommendations through easy to digest reports and presentations
  • Ability to work with multiple stakeholders and handle multiple work assignments with high standards
  • Excellent collaboration skills with the ability to effectively partner across all levels and skill sets
  • Ability to manage multiple projects and provide leadership in a fast-paced environment
  • Must be intellectually curious, analytically rigorous, hard-working and a have on-point business intuition
68

Manager of Category Insights & Analytics Resume Examples & Samples

  • Utilize understanding of category insights and market data trends to proactively identify key issues and opportunities for profitable brand/category growth
  • Prepare engaging reports/presentations for both internal teams and external retailer partners, integrating relevant data into a cohesive output that summarizes key learning and provides actionable recommendations
  • Participate regularly in cross-functional meetings with marketing and sales team members, providing expertise and guidance on market trends and their impact on the business
  • Lead and implement data management processes including retrieval, integration, and quality control efforts
  • Coordinate the delivery process of marketplace information and related data in order to ensure ready and easy access of data to the entire organization
  • Create and send weekly, monthly and quarterly reports to recap market performance and drivers to the organization
  • Help create and foster a culture of data driven decision making, educating the organization on data capabilities, tools, and interpretation
69

Senior Manager, Insights & Analytics Resume Examples & Samples

  • Leverage existing proprietary and third-party reporting tools to drive standardization and growth of measurement through the business
  • Establish automation processes to streamline work and find efficiencies
  • Build, support and evangelize adoption of data driven models
  • Consult and partner with larger global account teams to establish KPIs, goals and insights
  • Collect quarterly analytics requirements improve and/or pivot as necessary to support the business
  • Educate and train account managers on data, reporting and tool usage
  • Stay current with Microsoft analytics stack and opportunities for integration, new KPIs and holistic storytelling
  • Establish process with the analytics partners to drive requirements for tool enhancements and specific custom and ad hoc reports
  • Serve as the key representative to clients and business on centralized communications reporting process
  • Identify adjacent or growth opportunities for analytics in the business overall
  • Stays informed on the communications and marketing analytics industry, including new technologies, methodologies, and important new vendors
  • The Senior Manager, Insights & Analytics must have at least 7-10 years of relevant experience in analytics with potential areas including research, advertising, media or publishing, ideally from an agency