Digital Analytics Resume Samples

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JD
J Dooley
Jarod
Dooley
57750 Bode Meadows
Boston
MA
+1 (555) 664 4490
57750 Bode Meadows
Boston
MA
Phone
p +1 (555) 664 4490
Experience Experience
02/2015 present
Los Angeles, CA
Digital Analytics Developer
Los Angeles, CA
Digital Analytics Developer
02/2015 present
Los Angeles, CA
Digital Analytics Developer
02/2015 present
  • Assisting in ongoing implementation, testing and optimization of analytics and performance montitoring tools and services
  • Coordinates upgrades and rollouts of moderate scope including specific duties related to training and monitoring performance
  • Optimize the implementation of other marketing and tracking tools such as Adobe Target and ClickTale
  • Stay abreast on emerging web measurement tools, strategies and trends; continue to educate self analytically and technically
  • Build automated audit and regression plans using tools such as Observepoint
  • Monitor tags for mobile web pages, utilizing our tag management solution
  • Build tagging specification for all digital projects specific to Mobile App and Web
09/2008 12/2014
Los Angeles, CA
Digital Analytics Analyst
Los Angeles, CA
Digital Analytics Analyst
09/2008 12/2014
Los Angeles, CA
Digital Analytics Analyst
09/2008 12/2014
  • Decisions impact own work and may impact the work of others
  • Independently work on industry research, data management and analytics on projects
  • Receives moderate of level instruction on daily work tasks and detailed instructions on new assignment
  • Develop statistical models for evolving internal data driven decisions
  • Create mathematical or statistical diagrams and charts for analyzing data
  • Provide competitive insights relating to online selling strategies and market trends through third-party data and internet research
  • Perform data validation and quality assurance on stakeholder reporting
09/2004 06/2008
San Francisco, CA
Digital Analytics
San Francisco, CA
Digital Analytics
09/2004 06/2008
San Francisco, CA
Digital Analytics
09/2004 06/2008
  • Provide management and prioritization of work across a small team of analysts
  • Optimize queries, data aggregations, and data pipes and improve data models in order to optimize and improve data delivery performance
  • Work closely with business solution analysts, review development specifications, identify and work to resolve tagging/analytics gaps
  • Collaborate with site developers to modify and improve the data layer to improve analytics
  • Collaborate with other data analysts to provide development coverage, support, and knowledge sharing and mentoring of junior team members
  • Participate in the agile development process to develop automated data pipes and dashboards
  • Optimize queries and ETL to improve the performance of data delivery
Education Education
Bachelor’s Degree in Computer Science
Bachelor’s Degree in Computer Science
Illinois State University
Bachelor’s Degree in Computer Science
Skills Skills
  • Collaborate within Digital Analytics to enhance the quality and value of team deliverables
  • Ability to hit deadlines & provide deliverables across several clients at a time
  • Strong organizational skills with attention to detail
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
  • Ability and desire to thrive in a proactive, highly engaging, high-pressure, customer service environment
  • Excellent organizational skills and the ability to juggle multiple responsibilities
  • Woking knowledge/experience of SQL, VBA, Stats and R will be an advantage
  • Good understanding of data architecture, data modeling, database design and data warehousing
  • Ability to tell bad jokes but make them sound funny, anyway
  • Consistently demonstrates advanced knowledge of web analytics terminology, data, and platforms
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1

Svp, Digital Analytics & Optimization Resume Examples & Samples

  • Lead client engagements from an analytics perspective and manage a junior team
  • Help solve business problems with analyses, creating a vision for measurement that supports the overall client/marketing objectives, and managing the end to end execution of analyses needed to maximize customer engagement opportunities
  • In-depth knowledge of integrated marketing and CRM disciplines (including segmentation, targeting, direct
2

Digital Analytics Optimization Analyst Resume Examples & Samples

  • 2+ years experience with large data processing in SQL and exposure to MapReduce methods
  • 2+ years experience in applying multivariate statistics, including logistic regression modeling, to business problems or market research
  • Experience in applying customer segmentation analytics, such as factor and cluster analysis
  • Experience in digital analytics using Omniture, Coremetrics, Google Analytics, or Webtrends
  • Knowledge of experimental design and conjoint survey methods preferred
  • Advanced knowledge in SQL and statistical tools such as SPSS, SAS and R
  • Advanced degree in an analytical field such as statistics, economics, mathematics, or computer science
3

Senior Analyst / Analyst Digital Analytics Resume Examples & Samples

  • Developing and executing marketing-focused, statistically-based analytical strategies to online campaign and site performance measurement, analysis and reporting
  • Working with clients to understand their analytics objectives and needs
  • Communicating with clients in the analysis and reporting processes
  • Apply various quantitative methods to analyze and interpret information from multiple data sources
  • Ability to translate findings/results in a clear concise manner
  • Must be able to identify issues with the data and problem solve
  • Acts as a day-to-day internal and external client resource
  • Leads client or internal teams through multiple projects from start to finish, providing relevant data points or subject expertise
  • Hands on weekly/monthly reporting and measurements across several channels, including website, email, mobile, mobile applications
  • 1-6 years at an agency in a interactive or digital analytics role
  • Functional experience with online analytics, measurement and reporting
  • Must have interactive experience
  • Proficient in Excel, including use of macros and pivot tables
  • Experience with one or more of the following
  • Additional applicable experience includes
  • Applied Statistics
  • PHP
  • Strong analytical skills, must be proficient in analyzing and interpreting internet-related data client databases
  • Agency background preferred, candidates with media or direct marketing background encouraged to apply
4

Manager of Digital Analytics Resume Examples & Samples

  • Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations experience in the analysis of large data sets to find useful relationships
  • Strong presentation skills. Proven ability to communicate complex, technical concepts to broad based stakeholder audience
  • Website analytics software (e.g. Adobe SiteCatalyst, Google Analytics)
  • Data visualization skills desirable, e.g. Tableau, Omniscope
  • Experience in a cross-functional team environment. Agency experience a big plus
5

Digital Analytics to Manager Resume Examples & Samples

  • Strong analytical skills, ability to analyze raw data, draw conclusions, and develop actionable recommendations using web measurement technologies and web analytics software
  • Experience with digital campaign metrics
  • Knowledge of visual techniques for data analysis and presentation
  • Experience in the analysis of large data sets to find useful relationships (data mining)
  • Identifies key measures, approach and methodologies measuring digital (online, interactive) marketing campaign success against clients business objectives
  • Designs and manages measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements
  • Acts as primary day-to-day contact on measurement system project development and execution, facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third party
  • Uses database analysis to identify the key touch points/factors that drive predictive consumer behavior and make recommendations that will drive media strategy
  • Uses knowledge of advertising and direct marketing to deliver client-specific analyses including: campaign analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
  • Performs response analytics to ensure the timely adjustment/optimization of marketing strategy and measurement accuracy
  • Knowledge of business intelligence report design and development within Business Objects environment or other Business Intelligence/OLAP reporting tools (MicroStrategy, Cognos, etc.)
  • Database analysis skills: Oracle, SQL
  • Experience with Crystal Reports, Access and enterprise level reporting
  • Knowledge of web measurement technologies such as: ad serving platforms (e.g., DART, X+1, Atlas), website analytics software (e.g., WebTrends, Omniture, Visual Sciences), paid search engine marketing data sources (e.g., Google, Overture/Yahoo, DART Search, Efficient Frontier) a plus
  • Knowledge of statistical software packages (e.g., SPSS, SAS) a plus
  • Strong computer skills including Excel, Word, and PowerPoint
6

Manager of Digital Analytics, TVE Resume Examples & Samples

  • Ensure consistency of reporting across products
  • Consult and gather requirements direct from product teams, in conjunction with brand analytics leads
  • Proficiency with creating executive dashboards
  • Proficiency in advanced behavioral analysis (segmentation, classifications, processing rules)
  • Provide reporting from a variety of data sources for use by brands and senior management
  • Bachelor's Degree from accredited college or university
  • 3+ years of web analytics experience
  • Proven experience in developing staff members
  • Demonstrated strong interpersonal and communication skills
  • Proven knowledge of metric implementation, particularly in a video environment
  • Proven track record of excellent written and presentation skills
  • Proven ability to take on a project from inception to completion while managing multiple deadlines
  • Proven team player with the ability to take on different assignments/project
7

Digital Analytics Systems Analyst Resume Examples & Samples

  • Digital analytics platform administration and support
  • Digital analytics onboarding, solution design, data layer implementation and QA
  • Training and technical guidance
  • Issue investigation and escalation
  • Solid understanding of HTML/CSS/AJAX
  • Solid Java Script experience is a must!
  • General understanding of digital marketing tools and techniques
  • Desire to learn new digital analytics tools
  • Experience with Adobe’s Marketing Suite and Tealium tag management is a plus
  • Organized, detail oriented and proactive
  • Able to effectively interact with technical and business roles across a large and diverse organization
8

Digital Analytics Developer Resume Examples & Samples

  • Understand data sources
  • Work with a data analyst to understand the business needs and reporting requirements, develop reports accordingly using both of the following reporting types
  • Use Tableau to develop KPI and Run-the-Business Dashboards that contain transactional, behavioral, and attitudinal data
  • Develop extracts, aggregations, and data connections for use in Tableau in support of various business needs
  • Use SAS and/or R to analyze large volumes of cross-channel customer data to identify opportunities for improvement ; use SAS to extract data from multiple source systems and prepare for analysis
  • Partner with key stakeholders to provide data that will identify and drive opportunities for improvement
  • 3+ years experience with report building using Tableau and providing access to self-service
  • 3+ years experience analyzing data sources and building aggregations with SAS and other tools, enabling BI solutions
  • 3+ years of industry experience with an emphasis on digital customer analytics; experience working with online and mobile technologies
  • 3+ years experience with SAS, R, and/or Web Analytics (Insight, Site Catalyst, Google Analytics)
  • 3+ years experience using SQL with Oracle, DB2, Teradata, and Greenplum
  • 3+ years experience in working with large scale corporate datamarts, and resolving inconsistencies and challenges that can exist across varying data structures
  • Ability to use business judgment to guide analysis, draws implications from analysis, and synthesize into clear communications
  • Bachelor's degree or equivalent work experience Analytics/Business Intelligence, Mathematics, Statistics, Information Technology (IT), or related discipline
  • Outstanding written/verbal communication and presentation skills; proficient in use of standard office software(MS Word, Excel, PowerPoint, SharePoint, Visio)
  • Proven ability to work in an extremely fast paced environment, meet deadlines, and perform at high standards with limited supervision; strong interpersonal skills
9

Digital Analytics Resume Examples & Samples

  • Act as consultant on a cross-business level to optimize new business practices Translate digital acquisitions models and strategies into implementation plans that are realized to support new initiatives
  • Manage numerous simultaneous projects that require interaction with multiple development groups, operational and customer service units, business partners, legal staff, and vendors. The successful candidate will assume full accountability for delivery of these initiatives with the highest expectation for quality and control
  • Build and sustain a number of critical stakeholder relationships across Citi Cards in order to effectively manage conflicting views and demands
  • Partner with other business groups to create and develop fully integrated strategies to enrich the card member experience for new acquisition marketing programs
  • Collaborate with business resources to ensure consistency and control as it relates to customer communications and project execution
  • 2+ years experience in the financial services industry preferred
  • 5+ Years of digital analytics experience
  • Minimum of 5 years in project coordination including or supplemented by project planning and implementation experience
  • Managed multiple projects using an SDLC Methodology
  • A PMP (Project Management Certification) is mandatory
  • Experience with MS Project software is critical
  • A bachelor's degree mandatory, a Masters degree in Computer Science, Economics, or Business Administration is desired
  • A candidate with extensive experience in the execution of Digital Initiatives will be considered, in lieu of an advanced degree
10

Digital Analytics Analyst Resume Examples & Samples

  • The ideal candidate for this role has 1-2 years of business experience in an analyst/ planner capacity
  • Attention to detail, organization, and ability to work across different teams are essential
  • Strong Excel and Powerpoint skils are a must. Experience with digital analytics and metrics is a plus, but not required
11

VP-digital Analytics Resume Examples & Samples

  • 7+ years leading or managing a digital analytics program for a large corporation with multiple stakeholders with an emphasis on insights
  • Expertise in web data collection, traffic analysis, tag management, and trend reporting with a strong skill set in data visualization
  • Expertise in paid search engine marketing as a means for driving new business and supporting existing clients. Experience managing agency partners and refining bid management, keyword and search engine optimization strategies
  • Expertise in measuring the effectiveness of using social media channels to drive engagement
  • Knowledge of and experience with a range of digital/social measurement and listening tools, including Crimson Hexagon, Radian6, Google Analytics, Omniture and Webtrends
  • Financial services knowledge is a plus
12

Manager of Digital Analytics Resume Examples & Samples

  • At the minimum must have a Bachelor’s degree
  • Must have 6+ years of proficiency manipulating/analyzing digital data and generating insights using EITHER of the following web analytic tools: Omniture, Google Analytics, Net Insights, Core Metrics, etc
  • Must have 6+ years of experience working with various stakeholders to craft and analyze digital marketing campaigns using EITHER of the following web analytic tools: Omniture, Google Analytics, Net Insights, Core Metrics, etc
  • Well-versed with digital media concepts/technicalities i.e. website tagging, digital metrics, pathing of visits, attribution, knowing difference between visits/views, etc
  • Healthcare/Pharmaceutical experience is a HUGE plus
  • Must have exceptional project management and communication skills
  • Full Time role w/ benefits, will transfer existing H1 Visa, and help with relocation assistance
13

Analyst, Digital Analytics Resume Examples & Samples

  • Collaborate with technology, marketing and editorial teams to understand business goals and develop product requirements and specifications to build and/or onboard new tools to empower the business with actionable insights
  • Participate in the analytics, testing and audience management tracking discussions to ensure all required tagging and metrics are appropriately developed and implemented
  • Diagnose marketing-technology related problems and offer solutions to various levels of management
  • Maintain and govern integrations across Adobe tools including Reports & Analytics (Omniture), Test & Target, and Audience Manager
  • Train and build best practices for marketing, technology, and editorial in the use of the operational marketing tools
  • 3+ years of experience with a digital analytics, with a focus on implementing and managing tools e.g. tag management systems, a/b testing tools
  • Hands-on experience with reporting and tag implementation for a major web analytics tool such as Omniture
  • Hands-on experience with a/b testing and/or multivariate testing tools used to optimize marketing and consumer experiences
  • Proficient in JavaScript
  • Familiarity with database technologies, specifically relational databases, data warehousing, or other database query tools and languages
  • Proficient in Microsoft Office products, including Excel, PowerPoint, Access, and others
  • PHP or similar
  • Python, R, Stata, SQL or similar
14

Senior Manager of Digital Analytics & Optimisation Resume Examples & Samples

  • Support the acquisition marketing team in the development of digital tools and all web assets providing guidance on best practice and upcoming market trends/opportunities; bring innovations in software to improve analytics and design
  • Meet digital acquisition and customer engagement KPI’s, including but not limited to
  • Acquisition
  • PFDR
  • Digital NPS
  • Site Catalyst / Omniture
  • Facilitate customer diversification and optimisation across all digital channels
  • Track individual channel attribution and profitability to empower the business to optimally allocate digital marketing budget
  • Develop and implement a bank wide social media strategy that encompassing both marketing and customer service functions
  • Attend digital industry events and courses to remain up to date with industry trends and innovation; share all relevant learnings and opportunities with the Citibank digital community identifying best practice areas to deliver on and implementing the same, working with business partners
  • Develop and deliver world class digital analytics for marketing and product teams to leverage to optimise their campaigns; prepare consistent and uniform reporting outputs that provide direction for optimisation
  • Leverage local, regional and global relationships to ensure delivery of key projects and initiatives
  • Maintain strong relationships with key stakeholders, with particular attention given to Acquisition Marketing, Regional and Global Digital, Corporate Affairs, Central Marketing, Customer Experience and Segments marketing
  • Minimum 8 years work experience in digital marketing and analytics
  • Experience in site design and analysing customer journeys
  • High level of proficiency in Microsoft office skills and experience
  • Digital Marketing strategy execution skills
  • Ability to handle multiple tasks and prioritise workload
  • Strive for continuous self-development and results-oriented
  • Strong supplier relationship management skills and experience
  • Team player and proven leadership behaviours
15

Digital Analytics Freelancer Resume Examples & Samples

  • Ad Server experience (Atlas, DoubleClick, Sizemak)
  • Quantitative background (educational and professionally)
  • Microsoft Excel proficient (Pivot Tables, V-Lookups, Concatenate Data, Nested formulas)
  • Experience working very independently with little supervision
16

Digital Analytics Lead Tagging Resume Examples & Samples

  • Implement tagging specifications for web analytics deployments across client projects
  • Partner with tech teams to define data collection strategy and deploy data layers to those specifications
  • Utilize Tag Management solutions to deploy analytics tagging on client sites
  • Use/customize Javascript for complex data collect for website analytics
  • QA all analytics deployments and verify data collection in reporting tools
  • Ownership and accountability for analytics deployments for major clients and multiple streams of work
17

Digital Analytics, Senior Analyst Resume Examples & Samples

  • Creates and delivers complex digital analytics reporting and analysis to support business decision making and continuous improvement
  • Defines and implements analytics standards and consults with business users to define analytics requirements
  • Recommends and implements updates and changes to methodologies, processes and practices based on industry knowledge and best practices
18

Digital Analytics Analyst Resume Examples & Samples

  • Gather and mine data from all relevant sources including internal customers, agencies, Adobe Omniture, Google Analytics, web-based applications and surveys
  • Provide competitive insights relating to online selling strategies and market trends through third-party data and internet research
  • Analyze data identifying trends and patterns
  • Develop statistical models for evolving internal data driven decisions
  • Create mathematical or statistical diagrams and charts for analyzing data
  • Forecast and/or predict customer behavior based upon trends, research and analysis
  • Perform data validation and quality assurance on stakeholder reporting
  • Write analytical and informational reports for all levels of the ecommerce organization
  • Regularly interact with ecommerce Managers to educate them on report usage, respond to data inquiries and develop ad hoc analysis to further understand the drivers behind the data
  • Develop powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders
  • Examine the needs and concerns of ecommerce leadership to determine opportunities or problem areas and provide feedback in the development of policies, procedures, methods and/or standards
  • Collaborate with the Manager of Digital Analytics and ecommerce team members to establish specific goals and plans to prioritize, organize and accomplish project and/or department goals
  • Research and respond to information requests from internal departments, external departments and management
  • Provide training to other employees on digital analytics and ecommerce analytics best practice and tools
19

Digital Analytics Analyst Resume Examples & Samples

  • Analyze customer interactions with Kohls.com at department and divisonal levels utilizing data collected by Omniture and other internal reporting tools
  • Present analysis, insights and recommendations to executives and other business stakeholders
  • History of success working both independently and as a member of a cross-functional team on multiple concurrent projects
20

Digital Analytics Implmt Lead-grade Resume Examples & Samples

  • Experience supporting digital performance measurement strategies and oversee their implementation across the enterprise (Canada & the U.S.) and with multiple stakeholders
  • Experience with SQL queries, data warehousing and other related tools/disciplines a plus
  • Experience working with multiple stakeholders, setting agendas and generating buy-in
  • Excellent knowledge and understanding of SEM/SEO, digital sales funnels, and conversion optimization
  • Expert knowledge of digital measurement tools across multiple channels (web analytics, advertising, Voice of the Customer, social media, mobile, email, online testing, search)
  • Ability to understand the goals and analytical approaches of a research team, and ensure they have the data they need to produce insights and value for the corporation
  • Strong relationship management skills to establish productive working relationships with internal clients and stakeholders
21

Digital Analytics Resume Examples & Samples

  • Gather, review and help flush out business requirements
  • Contribute to producing technical documentation such as data architecture, data modeling, data dictionary, source to target mapping with transformation rules, ETL data flow design, and test cases
  • Discover, explore, analyze and document data from all source and target systems to better understand the total scope of Data Availability at JPMC
  • Participate in the Agile development process for on-going projects or ad-hoc requests
  • Optimize queries and ETL to improve the performance of data delivery
  • Collaborate with Operations, Platform, and DBAs teams to test and deploy implementations into Production and provide Production support as needed
  • Collaborate with other data analysts and teams to provide development coverage, support, and knowledge sharing
  • Escalate issues and concerns as needed
  • 4+ years of experience working in a technical environment as an engineer or developer
  • 3+ years of hands-on ETL development via scripting and Informatica
  • 2+ years of hands-on experience with SQL development
  • 2+ years of hands-on experience with data analysis with SAS
  • 2+ years of hands-on experience with unix shell scripting, Perl, and Python
  • 2+ years of hands-on experience with traditional RDBMS such as Teradata, Oracle, DB2, MS Server SQL and/or PostgresSQL
  • Excellent critical thinking, verbal and written communications skills
  • Good understanding of data architecture, data modeling, database design and data warehousing
22

Decision Management Digital Analytics Business Manager Resume Examples & Samples

  • Analyze customer online and offline behavior patterns and P&L performance and leverage data-driven insights to make targeting/marketing strategy recommendations
  • Develop scoring/segmentation models leveraging online data to improve the targeting and relevance of online acquisitions offers
  • Assist with the development and tracking digital tests to measure impacts of recommended program changes
  • Assist with the development of business cases, which includes quantifying revenue opportunities and examining cost-benefit trade-offs of recommended actions
  • Track performance of Digital channels including website, mobile, tablet, email, and work with marketing teams to define and conduct competitive analysis
  • Work with peers and managers to measure P&L impacts of digital acquisitions campaigns
  • Bachelor’s degree required, Masters preferred or related experience
  • Advanced proficiency in the use of statistical / analytical tools such as SQL, SAS, and R
  • Advanced proficiency Site Catalyst GUI and data
  • Knowledge of digital and offline data; Cards data preferred
  • Knowledge of Cards P&L and business model preferred
  • Strong written and verbal communication/presentation skills
  • Experience with Digital data using Big Data (Hadoop, Hive, R) required
23

VP, Digital Analytics Resume Examples & Samples

  • Digital Media/Marketing including a background on digital media planning
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Self-starter with high level of initiative
  • Passionate, committed with a high level of energy
  • Must have an open communication style which takes into account managing expectations with multiple stakeholders
  • Manage multiple projects, set priorities, and meet deadlines
  • Strategic critical thinker who also has a high attention to detail
24

Digital Analytics Resume Examples & Samples

  • Provide Level 2/3 support of SAS, Greenplum, Tableau, Hadoop, Pentaho, Adobe Insight and other Digital Analytics Platforms
  • Manage the ETL process of Chase.com web, mobile and external log sources to be used in the Adobe Data Workbench tool on a daily and weekly basis
  • 3+ years of hands-on experience with Unix/Linux and Windows OS
  • 3+ years of hands-on experience with Unix/Linux Shell Scripting, Perl, and Python
  • 2+ years of Adobe Insight experience as a Architect on either Site Catalyst or Data Workbench. Preference given to Data Workbench experience. (Previously Omniture / Insight)
  • Experience with file movement using SSH/SSH2/SFTP between Windows and Linux systems
  • Knowledge of Windows and Linux file systems and security settings
  • In-depth knowledge of file/data manipulation using Perl including Regular Expressions, Date/Time conversions, etc
25

Head of Digital Analytics Resume Examples & Samples

  • Utilize best-in-class, state-of-the-art analytics and measurement methodologies in an environment that supports innovation; lead the analytics data and infrastructure strategy for the department, including visualization of metrics and advanced analytics; work collaboratively with the EVP and DCoE leadership team to develop enterprise strategies and a multi-year analytics roadmap
  • Oversee the digital analytics roadmap to deliver consistent, timely, and meaningful analytics in support of organizational agendas and priorities
  • Work to integrate (via enterprise data warehouse or other means) multiple disparate data sources from a variety of systems, including, but not limited to web analytics, customer experience management, call center, sales, social media listening, voice of the customer, and surveys with a goal of discovering meaningful implications for businesses to make concrete business decisions
  • Direct the development, selection process, and ongoing support of system-wide analytic and reporting environments and tools
  • Engage and coach analyst(s) to ensure they are delivering actionable insights to lines of business, develop career path for growth and build an environment of team unity
  • Build a robust capability in advanced analytics including regression analysis, digital and some omni-channel attribution and segmentation techniques. Identify appropriate partners and recruit talent
  • Evaluate the effectiveness / ROI of digital marketing channels and campaigns. Lead and develop the strategy for testing, analyzing, and forecasting digital marketing results
  • Create leading-edge analyses that uncover opportunities for website improvements and drives incremental sales
  • Package and present analytical findings and communicate (both written and verbal) complex concepts to senior leadership
  • Actively drive usage and adoption of Digital Analytics data, tools and solutions
  • Lead governance of our Digital data assets, including the development of governance plan and standards
  • Develop and maintain relationships with senior (VP & above) business and corporate stakeholders, proactively suggesting ways in which data analytics can inform key management decision
  • Define, measure and manage organizational demand and needs for digital analytics services and infrastructure
  • Achieves organizational goals through the recruitment, engagement, coaching, providing feedback, setting performance goals, and motivating staff to meet and exceed those goals
  • Define and direct the processes for responding to requests and allocating COE resources
  • Serve as a liaison with external analytics partners, a key advisor for leadership, and a steward of analytics and information assets in the organization
  • Direct the definition and maintenance of data standards, sources of truth and data quality by establishing a robust data governance and stewardship program
  • Oversees all analytics team projects to deliver consistent, timely, and meaningful analytics in support of organizational agendas and priorities
  • Manage relationships with digital analytics vendors around all aspects of data infrastructure, reporting, and visualization
  • Collaborate closely with other analytical functions including the Consumer Marketing and Data Analytics COE and Enterprise Digital Analytics & Architecture
  • Provide strategic leadership on large cross-functional initiatives, including Consumer 360, Campaign Management, and CRM
  • Knowledge of data collection, management, analysis, and advanced analytics methods and tools
  • Proven leadership skills in organizing, planning, supporting and directing a high functioning team
  • Ability to adapt to changes/challenges in organizational strategy, priorities, direction and overcome resistance to change
  • Proven ability to work cooperatively, influence, and develop strong relationships with internal partners
  • Strong Enterprise Systems Architecture experience
  • Familiarity with data modeling and database design & concepts, both in relational and multi-dimensional environments
  • Strong skills with multiple analytic measurement tools and systems, including Adobe, Google, Eloqua, SAP, BI tools, Data warehouses, SAS, SPSS, social listening tools, SEO tools
  • Knowledge of marketing technologies such as attribution, bid management, ad servers, tag management, etc
  • Special consideration given for analytic vendor and/or industry certifications, personal brand recognition and credibility within the digital measurement community
  • Exceptional verbal, written and presentation skills
  • 8-10 years in the analytics and/or optimization industries
26

Gdm Sbs VP Digital Analytics Resume Examples & Samples

  • Responsible for providing visionary and result-oriented thought leadership to a team of analysts to drive initiatives and projects that uncover opportunities for improvement in customer experience and ROI on digital platforms
  • Deliver high quality digital analytical insights and recommendations for value generation by ensuring appropriate capture of digital data sources, creating tools and metrics to share across the enterprise, leading customer segmentation efforts, development of predictive models, etc
  • Able to understand customer expectations, industry best practices, current gaps and technical constraints, participate in developing the roadmap, drive requirements and partner with US team members to implement the recommended strategies
  • Developing and nurturing relationships with key internal stakeholders including the US team through compelling and effective communication
  • Working knowledge of digital analysis tools like Site Catalyst, Web trends, Google analytics,
  • Omniture, etc. and exposure to Big Data platforms and tools (HDFS, Hive, Pig, etc.)
  • Knowledge around emerging digital technologies and able to talk shop with technical audience on basic website design, mobile apps, mobile wallet, etc
  • A self-starter who has a proven track record in getting stuff done and delivering analysis solutions that deliver substantial value
  • Working knowledge of analysis tools and techniques e.g., SAS, Segmentation techniques, predictive modeling, etc
  • Ability to successfully persuade/influence sells ideas effectively and gets results
  • Strong project management (8+ years) and people management experience (4+ years)
  • Highly numerate, as demonstrated by Masters in a numerate subject such as Mathematics,
  • Operational Research, Business Administration, Economics, etc. from Premier Institute or a track record of performance that demonstrates this ability
  • Proven Analytics experience of at least 10 years with at least 8 years in digital space spanning across one or more of the following: web, mobile web/app, email, social media, search, etc. for an e-commerce firm, financial services firm, etc
27

Fall Digital Analytics Intern Resume Examples & Samples

  • Producing regular (e.g., weekly and monthly) and ad-hoc reports of digital traffic, user engagement, and content production for various products and platforms
  • Learning to pull raw data from a multitude of analytics platforms and creating presentable reports in Excel and PowerPoint
  • Basic skills in Microsoft Excel, PowerPoint, Word, and Outlook preferred
  • Ability to work fast under pressure of meeting the deadlines of multiple reporting requirements on a weekly and/or monthly basis required
  • Prior experience in a professional environment, particularly in a team environment, preferred
  • Graduate students or College Juniors and Seniors with GPA 3.5 preferred, but open to other students with an outstanding academic record and a strong interest in digital analytics
28

Digital Analytics Lead Resume Examples & Samples

  • Lead and provide thought leadership to a team of up to 10 analysts within MIS functions
  • Onboard team members and ensure they have access technologies needed and provide knowledge transfer of data sources, tools, business practices, and US team contacts
  • Partner with onshore leaders to drive projects and work orders assigned to team members
  • Provide and apply quality assurance best practices for MIS/ Analytics services
  • Support complex analysis of data when needed
  • Collaborate with unit managers, end users, development staff, and other stakeholders to integrate data mining results with existing systems
  • Master's degree in a quantitative discipline such as engineering, computer science, math, or finance
  • 10+ years of hands on analytics experience within the digital space (consumer web and mobile). Consumer Financial services industry experience preferred
  • 5+ years of experiences leading and coaching teams of analytics developers and analysts
  • Naturally curious candidates that excel in a fast paced environment with an eye for detail and insight
  • Proficiency in critical thinking and problem solving
  • Excellent verbal and written communication skills, ability to discuss requirements with US based business partners
  • Experience performing structured data analysis using SAS and data warehousing experience preferred understanding of data mining models and structures
  • Analytical and detail oriented; ability to turn data into insights and provide recommendations in clear and concise manner that displays clear understanding of data and business objectives
  • Prior experience with Adobe Data Workbench (Strongly preferred), or Coremetrics, Omniture, WebTrends, Google Analytics desired
29

Senior Digital Analytics Lead Resume Examples & Samples

  • Guide overall testing and learning strategy and approach across Marketing Test-and-Learn team to focus on innovative-and-rapid opportunities to improve consumer Digital marketing experiences with repeatable processes
  • Drive best practices globally to improve digital marketing experiences across all 40 consumer markets
  • Evaluate new analytic approaches, data sources, and marketing techniques to improve relevance and impact of digital marketing
  • Create consistent KPIs and metrics to track overall impact of testing programs across multiple initiatives
  • Create the next generation of Citi digital marketing experiences across the globe
  • Define templated approach to synthesizing, packaging, housing and disseminating campaign learnings and best practices
  • Drive new uses of advanced analytics, and the use of digital and unstructured data in improving the relevance and impact of marketing, primarily digital, as a global capability. This might include driving targeting, customization, or personalization as proofs of concept through to production experiences
  • Guide other Analytics resources and individually contribute to plannning and completing analyses needed to guide projects in data and measurement, including strategy, test approach and design, use of data-driven capabilities, validation of measurement, ongoing reporting, and postmortem analysis and recommendations, often in cooperation with mainline businesses and 3rd party vendors
  • Guide strategic thought around the evolution of data use in a rapid/agile model for marketing targeting, customization, measurement and optimization
  • Propose data-driven approaches to global marketing problems proposed by various marketing teams in business and at global level
  • Drive creation, testing and measurement, and evaluation of new capabilities, either created in-house or via vendors
  • Drive analytics execution for rapid digital marketing projects partnering with Scrum team comprised of PMO, Tech lead and Digital Marketing lead
  • Lead development and design of reporting and drives consistency and effectiveness in measurement planning, analytics and reporting across Marketing projects. Create the next generation of Citi digital marketing experiences across the globe
  • Experience initiating and synthesizing analytical business requirements through consulting with Marketing and Business contacts
  • Experience documenting requests and communicating plans to Scrum team and key stakeholders
  • Experience executing analytic projects (esp. in a startup environment)
  • Working knowledge of the regulatory environment we operate within (FCRA, ECOA, Fair Lending, Reg B, etc.)
  • Expertise in project/process management techniques/delivery and technology implementation
  • Able to build, directly manage and motivate high performing teams of professionals through demonstrated leadership capabilities (this role will not have direct reports but b/c of the nature of the work will have direct influence over indirect reports)
  • Computer competency in Word, PowerPoint, Access, Excel, Visio, and SAS (or R)
  • Experience in distributed computing including Hadoop ecosystem and Spark
  • Strong comfort with R or Python or Java (in an analytic environment)
  • Direct, relevant experience in data asset management
  • Masters or above with a background in a Quantitative or Social Science field (Psychology, etc.), Engineering/Computer Science, Statistics, Math, Operations Research, or other field using analytics to demonstrate effectiveness and drive advancements preferred but not required
30

Digital Analytics Manager, Global Drive Team Resume Examples & Samples

  • Plan and complete analyses needed to guide marketing projects in data and measurement including strategy, test approach and design, use of data-driven capabilities, validation of measurement, ongoing reporting, and postmortem analysis and recommendations, often in cooperation with mainline businesses and 3rd party vendors
  • Demonstrate increasing innovation in the use of advanced analytics, digital and unstructured data in improving the relevance and impact of marketing, primarily digital, as a global capability. This might include driving targeting, customization, or personalization as proofs of concept through to production experiences
  • Propose data-driven approaches to global marketing problems initiated by various marketing teams in business and at a global level
  • Drive creation, testing and measurement, and evaluation of new capabilities, either via in-house capabilities or via vendors
  • Drive analytics execution for rapid digital marketing projects partnering with Scrum teams comprised of PMO, Tech Leads and Digital Marketing Leads
  • Lead development and design of reporting and drive consistency and effectiveness in measurement planning, analytics and reporting across Marketing projects
  • Experience with statistically valid and business-relevant experiments or tests (including designing, analyzing and presenting results) examining impact of multiple variables on digital or offline behaviors, executed both on- and off- owned websites
  • Ability to execute and present consistent and meaningful analytical findings (verbal and written) and/or recommendations to cross-functional decision makers at all levels
  • Experience should include digital marketing optimization beyond spreadsheets: You will have worked on extracting, manipulating, and analyzing digital marketing data to guide campaigns and site optimization for prospects or existing customers; this can be Agency/Consultancy or Client side
  • Exposure to project management skills, business process design principles a plus
  • Familiarity with digital marketing ecosystem and web technologies strongly preferred
  • BA Required; Masters or above preferred. A background in a Quantitative or Social Science field (Psychology, etc.), Engineering/Computer Science, Statistics, Math, Operations Research, or other field using analytics to demonstrate effectiveness and drive advancements preferred but not required
31

Digital Analytics & Optimization Analyst Resume Examples & Samples

  • Generate daily, weekly and summary reporting and performance insights for key E-Commerce strategies, including: Home and Department page advertising; Gift and Seasonal Shops; Brand Stores; Internal Search; Checkout
  • Ability to effectively break business questions into their key components, identify appropriate data sources and methodology for analysis and translate findings into actionable insights
  • Excellent communication skills and the ability to interact with all levels of an organization
32

VP-digital Analytics & Insight Resume Examples & Samples

  • Identify key trends and indicators within data sets
  • Apply vison to focus each of the various functional teams on the core metrics relevant to their success
  • Prioritize data according to importance and apply rigorous analysis to drive insights: Churn, customer acquisition and retention rates/costs, AVOD optimization (e.g. break pattern structuring), user content consumption & navigational patterns
  • Manage big data and analytics for a subscription based service, in an OTT space
33

HBO Analyst, Digital Analytics Resume Examples & Samples

  • Run weekly, monthly and ad hoc reports
  • Create dashboards for automated client reporting
  • Collaborate with internal stakeholders to understand reporting needs
  • Enable and configure variables and events in Adobe Analytics suites
  • Test Adobe Analytics implementations and escalate issues
  • Ensure accuracy of data reporting
  • Assist the with the creation and maintenance of documentation (tracking requirements, test templates, etc.) related to Adobe Analytics implementations
34

Digital Analytics Analyst Resume Examples & Samples

  • Relevant, at 3+ years’ experience preferably at media agency and/or media owner
  • Able to handle multiple projects and meet deadlines
  • Knowledge of data analysis software (e.g. IMS) and familiar with key TV and online consumer research and audience measurement sources
  • Excellent computer (Excel / Access/ PowerPoint) skills
35

VP, Digital Analytics & Insights Resume Examples & Samples

  • Perform analyses to improve existing customer marketing and servicing online experiences, using available data sources to deep dive and troubleshoot digital tactics performance issues and propose methodical optimization tests, both on-site and campaign based
  • Champion the use of digital data to drive product development, relevant experiences, and leading indicators for segmentation and targeting, from simple counts to advanced modeling approaches
  • Force a consistent and structured digital testing approach which strives for rapid iteration and optimization of digital experiences, spotting potential to implement innovative new methodologies and improve analytical procedure
  • Represent the “voice of the data” in regards to working with external data solutions providers in cooperation with the Product and Marketing teams
  • Analytic process, from inception to execution to presentation
  • Some statistical analytic experience, including controlled experimental design and simple modeling; experience with more advanced modeling and machine learning helpful
  • Modern web and digital analytics including reporting with SiteCatalyst, tagging processes including marketing/campaign coding, digital marketing, and site performance metrics
  • Online marketing from branded display to direct response channels
  • Some experience with DMPs and modern online data desirable
  • Experience with attribution approaches desirable
  • Online experiences across social, mobile, and other current advanced marketing and usage trends
  • Some of the tech behind web pages and digital capabilities including cookies, html, javascript
  • Databases including some SQL experience
  • Understanding of data challenges: digital data differences, QA, database match, record identifiers/keys, import/export big datasets, file formats, usage rights and compliance
  • Understanding of measuring and analysing online marketing campaigns including
  • Natural and paid search, email, affiliate, display and social
  • Understanding of website optimisation tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc
  • Some analytic systems including SAS, R, SPSS, etc
  • Must have 5+ years of experience working on digital analytics either on site-side or on digital marketing measurement
  • Must be able to work and build long term relationships across cross-functional teams involving technical, design, marketing, and business leaders
  • Must be able to handle Excel, Powerpoint, and Word
  • Should be comfortable presenting work to senior leaders
36

Digital Analytics & Insight Manager Resume Examples & Samples

  • Leverage information to help drive business decisions across a range of functions: Content programming, product development, customer acquisition, pricing, market performance, M&A and partnerships
  • Communicate clearly and simply to non-digitally savvy audiences
  • Demonstrate understanding of television/broadcast business terminology in order to facilitate cross-functional communications
  • Prioritize data according to importance and apply rigorous analysis to drive insights: Churn, customer acquisition and retention rates/costs, AVOD optimization, user content consumption & navigational patterns
  • Manage digital data analysis and evangelization with a fluency in data operations
  • Work with the VP Analytics and Insight to manage big data and analytics for a subscription based service, in an OTT space
  • Deliver high quality analytical insights across OTT, TVE, mobile web, apps, tablet and desktop platforms
  • Synthesize data analysis, research, and hypothesis testing into key findings and actionable recommendations. Determine product features and programming priorities
  • Perform market analysis on our customers’ behaviours and engagement with our products
37

Digital Analytics Tagging Specialist Resume Examples & Samples

  • Provide all stakeholders with ongoing support for their marketing initiatives
  • 5+ years of business analysis experience required, preferably in a financial services environment
  • 3+ years experience working on web and mobile projects
  • 1+ years working in an agile environment
  • Experience working web analytics or tag management projects a huge plus
  • Master's degree (or equivalent work experience &/or specialized training) in Information Technology (IT), Mathematics, Analytics, or related discipline
38

Digital Analytics Developer Resume Examples & Samples

  • Lead design of custom analytics solutions
  • Build the code that captures key interactions between the customer and our digital platforms
  • Lead development of advanced analytics algorithms with prototypes and proof of concepts provided by Data Science Teams
  • Design and develop complex Excel reports
  • Serve as the Subject Matter Expert (SME) to determine the best science solution to business problems
  • Participation in requirements gathering and technical design document creation
  • Work with partners to rollout new creative tagging guidelines
  • Improve testing automation through the integration of tools or custom scripts
  • Assisting in ongoing implementation, testing and optimization of analytics and performance montitoring tools and services
  • Proficiency with JavaScript (including jQuery and JSON), HTML, AJAX and CSS
  • Implementaion experience with Adobe Analytics or Google Analytics (certifications a plus)
  • Experience working with a tag management solutions such as Adobe Dynamic Tag Manager, Google Tag Manager or Ensighten
  • Experience with data integration, APIs and mobile SDKs is a plus
  • Understanding of Digital KPIs and Customer Experience Measures
  • Running and automating various reports including custom reporting using Excel, SQL, SPSS, and a variety of web analytics, customer satisfaction, and web performance monitoring tools
  • Credible and articulate, with excellent interpersonal, communication, and presentation skills
  • Strong attention to detail, with a logical approach to solving problems
39

Spring Digital Analytics Intern Resume Examples & Samples

  • Assisting in creating data analyses and presentations as needed
  • An academic background in or a strong interest in analytics, statistics, mathematics, or related fields required
  • Willingness to work on routine data reporting tasks, e.g., weekly and monthly, required
  • Strict attention to detail and accuracy in data preferred
  • Must be a self-motivated, quick-learner with strong analytical, organizational, time-management, and communication skills
40

Senior Digital Analytics Manager Resume Examples & Samples

  • Manage the analysis of site performance including traffic patterns, navigation and conversion paths, marketing campaigns and site enhancements and proactively seek and define opportunities improve conversion, revenues and user experience
  • Work with analytics vendors, tag management solution and internal central analytics teams to ensure that all tagging and reporting is completed as per best practice methodology and that feedback is provided back to central analytics teams on improving tools and methodology
  • Provide specification used by the development and test teams to implement tagging
  • Work with the development and channel marketing teams to make sure that tagging is implemented correctly and provide guidance, advice and sign off as appropriate
  • Responsible for defining, running and analyzing AB/Multivariate tests
  • Enhance Fisher’s understanding of the digital consumer, navigation effectiveness, product behavior, and marketing effectiveness—make recommendations on how to apply these learnings across the business
  • Build strong data-driven working relationships with internal teammates across key departments to link online and offline data to better understand overall customer behavior, value as well as marketing and campaign effectiveness
  • Manage the online testing program, including: (a) development of test recommendations; (b) design and implementation of testing plans; (b) analysis and interpretation of results; (c) communication of results and future recommendations to testing committee
  • Proactively identify opportunities to evolve our testing capabilities and develop business case for executive approval
  • Develop automated post-launch dashboards to measure and analyze the impact of project launches
  • Proactively monitor the integrity and accuracy of data coming out of Adobe Analytics (Omniture Site Catalyst), and work with the technical teams to resolve any issues
  • You will inspire a strong data driven culture within the team and stakeholders
  • You will also be responsible for developing managerial dashboards within Adobe Analytics/Site Catalyst, Adobe Target/Test and Target
41

Digital Analytics, Senior Analyst Resume Examples & Samples

  • Articulate actionable questions/hypotheses and derive the “so what” of an analysis
  • Understand how to deploy a web analytics solution from the ground up
  • Subsequently, understand how to interpret data given an implementation and data ecosystem
  • Identify the data requirements vs. “nice-to-haves” to address an analysis
  • Build cross-functional partnerships; know when to escalate and to whom
  • Leverage a variety of web analytics, voice-of-customer, CRM, BI, and data viz tools to analyze, synthesize and interpret eCommerce data into meaningful business conclusions
  • Present findings and recommendations in a well-designed, clear and actionable fashion. Analyses and recommendations will be presented both orally and in writing
  • Articulate and measure Key Performance Indicators (KPIs); collaborate with BI and Tech teams to track and validate key components; contribute to survey designs
  • Manage tracking and data integrity and articulate relevant data context and/or anomalies to stakeholders
  • Provide sound business advice to internal customers in situations where all the desired data may or may not be available
  • Work in an unsupervised manner in sometimes unstructured and rapidly changing work streams, in a fast-paced environment
  • Performs ad hoc requests per direction of manager
  • 3-4 years of analytics or e-commerce work experience
  • Solid understanding of industry standards regarding digital analytics
  • Proficiency in major web analytics solution; Adobe Analytics a plus; GA certified a plus
  • Programming and database skills sufficient to validate an implementation autonomously
  • Proficient in statistical methods to validate hypotheses
  • Proficiency in data-mining software such as SAS/SQL or equivalent a plus
  • Bachelor degree in analytic field, advanced degree a plus
42

Territories Digital Analytics Manager Resume Examples & Samples

  • Minimum 5 years of relevant professional experience in a Retail or Digital Commerce business, reporting and/or analytics
  • Proven experience building positive working relationships and working successfully in cross-functional teams, including demonstrated success in managing without direct authority
  • Understanding of principles and techniques of web analytics and an understanding of the KPIs that drive a digital retail business. Experience working with SiteCatalyst, Discover or Google Analytics is a plus
43

Digital Analytics Manager Budgets\forecasts\special Projects Resume Examples & Samples

  • Bachelor's degree in Statistics, Business, Finance, Economics, Marketing, or a related field
  • Experience in building and managing monthly demand and/or KPI forecasts
  • Experience working with Business Intelligence, Analytics and Data Visualization tools, e.g. Cognos, Business Objects, MicroStrategy, Tableau
  • A high skill level in communication in all forms, ensure proper team documentation and to coordinate a team's outward communication, including an ability to craft business reviews
  • Fundamental understanding of SQL, Big Data management systems, Data Warehousing Solutions and Cloud computing platforms
44

Digital Analytics Tagging Specialist Resume Examples & Samples

  • Drive the analytics data collection and measurement efforts by translating the business requirements into feature measurement specifications
  • Own the feature measurement specifications development and documentation efforts
  • Develop and document data collection standards for all new development efforts/site functions
  • Manage tagging defects - Monitoring changes/implementations, validations and track defect resolutions
45

Trainee Digital Analytics Resume Examples & Samples

  • A good communicator, open to feedback, proactive and a hands-on attitude
  • Open to learning on the job and relish change as a constant
  • Fluent written and spoken English is a must
  • Advanced computer skills, proficiency in Microsoft Excel is a must
  • Comfortable with working with large datasets and applying explorative data analysis
  • Affinity with Web Analytics, preferably some exposure to tools like Adobe Analytics, Google Analytics or CoreMetrics or the likes
  • Affinity with Reporting Tools, preferably some exposure to BI tools like Microstrategy, Cognos, Business Objects or visualizations tools like Tableau
  • Affinity with SQL, NoSQL and Big Data Platforms is a plus
46

Analyst, Digital Analytics Resume Examples & Samples

  • Working knowledge of Nielsen, ComScore, Omniture and Rentrak systems
  • Proficiency in extracting and manipulating data from Nielsen Media Research and other reporting systems
  • Must have a positive attitude and the ability to work in a fast-paced, team environment
  • Knowledge of Microsoft Office including Word, PPT, and Excel
47

Global Digital Analytics Manager Resume Examples & Samples

  • 3-5 years of relevant professional experience in a Retail or Digital Commerce business, reporting and/or analytics
  • Very strong toolset skills required: database (SQL language and Access, understanding of big data management systems, Data Warehousing Solutions and Cloud computing platforms), advanced Excel; some experience with business analytics/visualization tools (ie. Tableau, Spotfire) and Web Analytics (ie. Omniture, Site Catalyst, Discover)
  • Passion for business reporting, analysis, and working with large amounts of data with demonstrated ability to use data to influence decision making
48

Analyst, Digital Analytics, Teen Vogue Resume Examples & Samples

  • Expertise in one or more of the following distribution channels: Social, SEO, Email
  • Ability to clearly articulate and present initiatives to creative and technical teams alike
  • Familiarity with competitive measurement services like comScore Media Metrix or Nielsen/NetRatings
49

Global Director of Digital Analytics Resume Examples & Samples

  • Development of business requirements to capture web analytics data to translate the client’s goals and expectations into actionable reporting deliverables that the product teams can design, develop, and deliver
  • Collaborating with implementation teams to ensure metrics requirements align with development capabilities
  • Preparing analyses and presenting findings and recommendations to internal and external partners with recommendations to improve product deliverables
  • Troubleshoot, identify patterns, and generate new approaches to web analytics reporting
  • Using a firm understanding of web analytics implementation to ensure tracking and reporting is correct
  • Communication and collaboration with a wide range of internal and external team members; and promoting a data driven approach to marketing
  • Supporting new business opportunity development with emphasis on experience delivery platforms including but not limited to the Adobe Marketing Cloud
  • At least 8 years experience in online marketing
  • At least 5 years experience in Adobe Analytics/Omniture/SiteCatalyst or other web analytics and marketing optimization solutions
  • At least 5 years experience with web analytics implementation and advanced methodologies such as A/B and multivariate testing, competitive analysis, and market research
  • Advanced knowledge in data interpretation, strategy development, process improvement, and data presentation
  • Advanced knowledge in supporting custom tagging solutions and tag-management systems
  • Advanced knowledge in marketing customer data models
50

Digital Analytics Resume Examples & Samples

  • Work closely with business solution analysts, review development specifications, identify and work to resolve tagging/analytics gaps
  • Provide consistent updates on the status of progress/issues, risks and concerns to digital analytics management
  • 3+ years relevant experience require working with data collection on web and mobile projects
  • Hands on experience with behavioral analytics tools and techniques, such as Adobe Insight, Ensighten and etc…
  • Prior experience with tag management tools preferred
  • Ability to communicate effectively with business partners, and technical resources in analytics and data management
  • An understanding of changes in the digital products/services space
  • Ability and desire to work in a start-up paced environment and culture
51

Digital Analytics Intern Resume Examples & Samples

  • Analyze and present behaviors of consumers on newbalance.com (through Projects and Ad-Hoc analytics requests)
  • Work collaboratively with stakeholders to drive business analytics requirements for site enhancements
  • Identify new analytic opportunities and approaches to support ecommerce growth
  • Coordinate tags, tracking parameters implementations
  • Experience working with Adobe Site Catalyst and Google Analytics tools
  • Experience working with Tealium Tag Manager
  • Knowledge of SEM, SEO a plus
  • Must currently be enrolled in a university/college degree program or have completed a college degree within the last year
52

L Oreal Digital Analytics Resume Examples & Samples

  • Identify new opportunities for revenue per site visit optimization and use of online data to enhance our understanding of the Luxe customer and luxury beauty consumer
  • Manage web analytics executive-level reporting, strategic deep dives, and dashboards
  • Partner with Digital IT to manage site and media tagging infrastructure to maintain data integrity across analytics platforms
  • Partner with brand teams to define and analyze performance of campaigns and new site functionalities
  • Perform marketing campaign and investment analysis for online advertising, and website related activities. 20%
  • Analyze data from online marketing campaigns: user response, site conversions, and feature usage. 20%
  • Deliver analysis on online customer segmentation, retention analysis, and lifetime value analysis. 10%
  • Provide recommendations on improvement of marketing efficiencies and effectiveness. 15%
  • Conduct ad-hoc traffic analysis of key areas of the site. 15%
  • Define and implement routine reports (weekly / monthly) for the effectiveness of marketing campaigns. 5%
  • Provide detailed monthly and quarterly results overviews to management. 5%
  • Manage and optimize vendor & 3rd party relationships and professional services. 10%
53

Digital Analytics Resume Examples & Samples

  • Quantitative and logical thinker, with more than one year experience in reporting and analysis
  • Keen attention to detail and aptitude in quality checking deliverables for consistent accuracy
  • Sound business judgment and ability to apply business context
  • Aptitude with data manipulation and reporting process development
  • Able to work with strict deadlines and tight turnarounds
  • Quick learner and able to adapt to a changing environment
  • Strong work ethic and a personal commitment to high-quality deliverables
  • Willingness to learn and be aware of current events and trends in the United States as applicable to the brands associated with the position
  • Strong Excelalong with top notch analytical, quantitative skills
  • 1-1.5 years’ experience on Omniture Site Catalyst/Discover
  • Woking knowledge/experience of SQL, VBA, Stats and R will be an advantage
54

Digital Analytics Professional Internship Resume Examples & Samples

  • Use data-based insights to tell stories about website performance
  • Provide insight into the site data and communicate opportunities or issues to business management
  • Support business unit teams, product management group and search engine marketing team with ad-hoc reporting and in-depth website analysis
  • Manage the compilation and dissemination of regular (e.g., weekly, monthly, quarterly, etc.) reports on performance of the web channel
  • Seek opportunities to improve the report processes, data collection, delivery methods and value
  • Exercise judgment and interpretation of requests to deliver the appropriate metric with the necessary context
  • Provide guidance and support to casual users/consumers of the metrics
  • Guide data requirements by working with other data management, analytic, technology and business groups within the enterprise to ensure that the data needed is available for analysis
  • Demonstrated strong communication skills
  • Proficient in Microsoft Office suite with specific strength using Excel
  • Experience in web analytics
  • Currently earning, or recently graduated from (within 6 months), a Bachelor's degree in an analytical/quantitative field (e.g., Marketing, Mathematics, Engineering, Economics)
  • Select document type of “Other”
55

Digital Analytics Resume Examples & Samples

  • Bachelor's in Computer Science/Engineering, Statistics, Math, Physics, related quantitative degree or equivalent work experience
  • 8+ years of experience working in a technical environment as an engineer or developer
  • 6+ years of hands-on experience with data mining and data analysis
  • 6+ years of hands-on experience with SQL development and query performance optimization
  • 5+ years of hands-on experience with Unix shell scripting, Perl, and Python
  • 5+ years of hands-on experience with traditional RDBMS such as Oracle, DB2, MS SQL and/or PostgreSQL
  • 5+ years of hands-on experience with ETL development
  • 3+ years of hands-on experience with data architecture, data modeling, database design and data warehousing
  • Nice to have experience working with Hadoop Hive, Sqoop, HDFS, and Control-M
  • Strong understanding of Big Data and open source technologies
56

Analyst, Digital Analytics Resume Examples & Samples

  • Work with manager to create new research materials for CNN, HLN and CNN Money. This includes competitive reports, brand decks, and other marketplace facing materials
  • Transform data from a wide range of syndicated and internal tools into valuable and actionable research reports and insights for the sales team
  • Keep abreast of the general and financial news landscapes, and understand how changing technology usage will contribute to changes for consumers and publishers
  • Assure that research reporting is consistent, clear, accurate, relevant, insightful and timely
57

Senior Digital Analytics Analyst Resume Examples & Samples

  • Manage all digital ad sales and digital performance planning/reporting
  • Provide clear report narrative integrating financial, operating, customer and competitor information including Specials
  • Identify opportunities for reporting innovation and ensures CNNI reporting is aligned to changes of platforms, business needs and technology, including Viewability
  • Ensure reporting is updated to inform the business of forward looking trends
  • Ensure site taxonomy and tagging reflects business needs and latest technology as well as track online campaigns
  • Produce ad-hoc management reports – this involves integrating research and revenue to present key relevant information to management and sales teams
  • Produce ad-hoc digital research support for ad sales, editorial and product including report creation as well as training (to the extent clients have research system access)
  • Work closely with ad sales and international research teams in research projects, identifying areas of improvement for research output and information need
  • The position has no direct revenue accountability, it does interface directly with over 20 sales offices worldwide. In addition, the position is integral to managing digital advertising revenue across 8+ websites
58

Analyst, Digital Analytics Resume Examples & Samples

  • Must have strong math skills
  • Proficient in Microsoft Office Suite: Excel, Word, PowerPoint, and Outlook
  • Data science experience desired with basic knowledge of programming language and skills in tools/software such as R, MATLAB, SPLEX, SAS, STATA, SQL, etc
  • Familiar with digital analytics tools are a plus, but not required
  • Exposure to quantitative analysis of market research statistics and media math a plus
  • Highly organized and able to handle multiple projects at once
59

Digital Analytics Professional Internship Resume Examples & Samples

  • An analytical mindset and curious nature
  • Proficiency in Microsoft Office, particularly in Excel
  • The ability to manage competing priorities in a fast-paced environment
  • The ability to develop clear and concise thoughts into recommendations and findings
60

Digital Analytics Resume Examples & Samples

  • Lead a team of digital analysts and work cross-functionally with Marketing and Technology to design and develop a digital analytics framework for BCUS
  • Work with Marketing and Technology on data infrastructure
  • Conduct adhoc analysis as needed
61

Digital Analytics Resume Examples & Samples

  • Digital Analytics team is responsible for measuring the success of the digital offerings and identifying and prioritizing enhancements to the customer experience. The team is also on point to support ad hoc analytics for Digital Product, Customer Experience, executives, and cross bank line of business partners
  • Digital Analytics team is seeking a Behavioral Analyst. As a Behavioral Analyst, the resource will work on analyzing customer behavior across all digital channels – Web, Mobile & Other. Work as a member of a cross-functional team that supports various efforts to improve the customer’s digital experience. Will be responsible for digging into various types of data, deep-dives to identify areas of friction and delivering actionable recommendations. It is imperative the resource brings the data to life through storytelling and data visualization. This role will report directly to the Behavioral Analytics Manager
  • Lead & mentor analysts and architects on the behavioral analytics team
  • Analyze large volumes of cross-channel customer data to gain Insight and identify opportunities for improvement. (Web, Mobile, Transactional & Other)
  • Partner closely with teams such as Product, transactional and feedback analysts and support/address their analytical needs
  • Support reporting and dash-boarding efforts that measure established KPIs pre and post digital enhancements
  • Drive the analytics data collection and measurement efforts by translating the lines-of-business requirements into reports and dashboards
  • Develop and document data collection, implementation & reporting standards for any new development efforts/site functions
  • Effectively develop custom dataset configurations, metrics and dimensions to address analysis questions within Adobe Insight to meet business objectives
  • Build and support custom datasets within Adobe Insight for ad-hoc analytics in a fast paced environment
  • Digital Analytics - Sr. Data Analyst
  • 5+ years of business/data analysis experience required, preferably in a financial reporting environment with an emphasis on digital/customer analytics
  • 3+ years of experience working with online and mobile technologies
  • 3+ years experience with SAS/Greenplum, R, Web Analytics and/or other data mining tools
  • 2+ years experience with Tableau, MicroStrategy, Cognos and/or other BI tools
  • 2+ years experience in transforming qualitative and quantitative data into actionable recommendations and KPIs
  • 1+ years experience interacting with product, marketing, and/or customer experience teams
  • 1+ years of Architect level experience with Adobe Insight (Data Workbench)
  • Any Tag Management tool experience is a plus
  • Proficient in use of standard office software - MS Office, Excel, PowerPoint & Visio
  • Proven critical and strategic thinker - Ability to understand all available information, synthesize, and communicate a proposed solution clearly and concisely
  • Excellent communication, project management, and client partnership capability
  • Certified Adobe Insight Architect / Analyst
  • Management: Position is considered an individual contributor with lead responsibilities
  • Business Area: Digital Services
  • Level of Position: 602
62

Digital Analytics Senior Analyst Resume Examples & Samples

  • Bachelors Degree in Finance, Accounting, Mathematics, Statistics, Computer Science or similar required. Advanced degrees, i.e. MBA, are preferred
  • 4+ years of related analysis experience
  • Knowledge of SQL (preferably Teradata), Adobe Marketing Cloud Tools (Reporting & Analytics and Test & Target) MS Excel, and MS PowerPoint is required
  • Experience with MS Visual Basic, .Net, and MS Cubes is a plus
63

Digital Analytics Resume Examples & Samples

  • Experience in building and leading virtual, multi-disciplinary teams across an organisational matrix
  • A proven record in managing budgets and major projects in a multi-site environment, developing and delivering successful analyses and insights
  • Be able to evidence where they have used digital analytics to drive business value
  • Experience of embedding digital analytics/analytics into an operation function to drive value
  • Strong decision-making abilities: able to lead teams to rapidly assimilate complex data and make and follow through on decisions, whilst maintaining the flexibility to adapt to changing conditions
  • Strong knowledge of digital insight tools, techniques and latest market trends
  • A sound understanding of web analytics tools and methodologies (e.g. Comscore Digital Analytix (Nedstat), Omniture, Webtrends, Unica, Google Analytics, Adobe, etc.)
  • Knowledge of panel-based sources of web usage data (e.g. Comscore, Hitwise, Nielsen, etc.)
  • Experience in coaching more junior people
  • SME in their field and can help further build our digital analytics brand and reputation internally and externally
  • Willingness and ability to build digital analytics propositions to advance our business
  • Experience of developing and maintaining client relationships
  • Excellent interpersonal skills and the ability to build relationships of influence
  • A strong commercial and analytical mind-set, able to get to the heart of customer needs and identify opportunities both to delight customers and meet financial goals
  • Ideally a network of relevant contacts
  • TMT
  • Consumer business
  • Financial services
64

Analyst, Digital Analytics Resume Examples & Samples

  • Excellent computer skills, particularly in Microsoft Office Suite: Excel, Word, PowerPoint, and Outlook
  • Knowledge of Nielsen ratings systems Arianna, NPower and other media research sources such as Star Media
  • Experience working with SQL, Python, R, SAS, or SPSS desired
  • Highly organized and detail oriented, with the ability to work under pressure, handle multiple projects and meet tight deadlines
  • Curious about how and why things work and the desire to learn/improve everyday
  • Should enjoy the process of problem solving and demonstrate creative thinking in their approach
  • Outgoing, professional demeanor with all forms of communication
  • Strong interpersonal skills and the ability to work well with team and management
65

Specialist, Digital Analytics Resume Examples & Samples

  • Utilize tools such as Adobe Analytics, comScore, Google Analytics, etc. to lead execution of day-to-day digital reporting (e.g., site performance, daily campaign updates)
  • 3+ years using digital reporting tools such as Adobe Analytics, Google Analytics and ComScore, in addition to expertise with mobile (IOS, Android, Windows, etc.) and social media (Twitter Analytics, Facebook Insights, YouTube Content Management, etc.) measurement platforms
  • 4 years of relevant experience
  • BA/BS required
66

Senior Digital Analytics Analyst Resume Examples & Samples

  • Manages, oversees and directs the activities of Analysts, Technical Analysts and vendors/contractors
  • Provide full analytics support for mobile apps developed within a mobile app work unit
  • Manage the analytics relationship with the business and product teams, supporting their needs for data and insights
  • Build and share a strong understanding of Mayo Clinic’s mobile application strategy and business needs
  • Analyze data from online and offline sources to help inform the strategic direction of mobile app properties
  • Work with product team to define success metrics and KPIs
  • Develop and execute measurement and analysis plans
  • Design analytics implementation for data collection and platform integration requirements
  • Proactively identify gaps and opportunities in mobile app experience through data analysis
  • Ensure compliance with data privacy and other contractual regulations as part of the analytics implementation
  • Develop quantitative analyses and work with other groups to assess qualitative data resources along with ad-hoc reports to monitor performance and trends
  • Prepare, present, or both, findings to senior leaders
  • Stay current on mobile app analytics, including marketing, ecommerce trends, emerging research, evaluation of market opportunities and user behavior
  • 3+ years digital analytics experience conducting highly quantitative analytics preferred Ability to think critically, interpret and understand requirements in order to build web or mobile application tracking solutions based on business requirements. Familiar with and able to analyze app store ratings and reviews. Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments. Keen problem-solving abilities. Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities. Demonstrated strategic and creative thinking ability. Proven team player with the ability to lead, guide and influence cross-functional teams. Knowledge of A/B/multivariate testing, knowledge of various data mining techniques to generate business insight preferred
67

Adobe Analytics Digital Analytics Analyst Resume Examples & Samples

  • Work in a cross-function environment with various technical and business stakeholders to scope and establish a web analytics implementation for new and existing initiatives
  • Convert scope and requirements documents to Solution Design Documents
  • Participate in clients' QA and deployment processes (must be comfortable with different implementation approaches, i.e. Agile, Waterfall)
  • Manage expectations in data & reporting delivery and implementation efforts
  • Provide support to end users, providing on-the-spot training or custom solution design as needed
  • Assist business stakeholders to increase and improve their usage of Adobe Analytics (Omniture SiteCatalyst) and other analytics platforms
  • Advise key business stakeholders & drive success based on their most important business KPIs
  • Work effectively with technology and engineering teams, on tracking standards and tag implementation guidelines, from concept to execution of tracking features
  • 3-5 years of work experience working with Web Analytics platforms
  • Experience in Tag Management (Google Tag Manager, Adobe Activation or Tealium iQ), Adobe Target, or other related platforms a strong plus VHands-on experience with web analytics tools such as Omniture SiteCatalyst and debugging tools like Charles, HTTPWatch or WASP
  • Knowledge and demonstrated experience with cross-browser and cross-platform issues (IE, Firefox, Safari, etc.)
  • Familiarity with multiple implementation approaches, such as s-code, Dynamic Tag Manager, or using a Data Layer
  • Thorough understanding of the path to conversion
68

Digital Analytics Resume Examples & Samples

  • Perform analysis and reporting on web and mobile behavioral patterns
  • 5+ years relevant experience analyzing online and mobile customer experiences
  • Experience working with Digital Behavioral data
69

Digital Analytics Analyst Resume Examples & Samples

  • LillyUSA is responsible for the marketing and sales of Lilly products and this position supports that effort
  • The digital analytics analyst is responsible for delivering insights and recommendations to improve digital tactic performance based on data acquired from tools like Google Analytics, SimilarWeb and ClickTale
  • The digital analytics analyst role has accountability for the measurement and reporting of performance of new digital assets as well as the measurement of existing digital assets
  • The digital analytics analyst will execute User Experience design principles as a part of cross functional and global teams
  • This role requires an understanding of digital design and measurement and emerging technologies to facilitate a technically sound approach for the evaluation and delivery of digital assets to promote products and provide medical information
  • Experience with analytics and reporting tools such as Excel, Tableau, R, and Data Warehousing
  • Demonstrated experience with statistical analysis
  • Strong familiarity of the statistical support of analytics for A/B testing and multivariate testing
  • Bachelor’s degree in computing, math, statistics or related fields required
  • Two or more years of experience reporting on customer experience analytics, with an understanding of the connection between brand health metrics and campaign activities across digital advertising channels to identify trends for business driven performance indicators
  • Two or more years of experience demonstrating the ability to prepare and communicate reports that are technically sound, understandable to the business, and actionable
  • Two or more years of experience demonstrating exceptional written and verbal communication skills-with ability to communicate at multiple organizational levels
  • Strong conceptualization ability, strong visual communication ability
  • Demonstrated ability to pay close attention to detail
  • Understanding of contemporary user-centered design methodologies
  • Understanding of common software project management practices
  • Understanding of cultural design considerations for global consumption of information
  • Excellent written and verbal communication skills (ability to communicate via powerpoint slidedecks)
70

Analyst, Digital Analytics Resume Examples & Samples

  • Work closely with digital leadership to determine and meet growth KPIs and ensure that they align with revenue strategy
  • Apply data mining and information gathering techniques to identify and interpret patterns and trends in visitor behavior on the website
  • Partner closely with Digital Editorial to help them understand audiences across all distribution sources, including Social, Newsletter and Search, by analyzing traffic and content trends, creating a reporting system, and working 1:1 with writers
  • Responsible for providing in-depth analyses on site features, recommendations and reporting to the Product team on A/B testing, and data-based recommendations to help improve reader engagement onsite
  • Develop and maintain robust traffic forecasts to support various key stakeholders within the organization
  • 1-3 years of experience with a major website, digital advertising agency or online marketing, advertising, publishing, fashion or retail organization with a thorough understanding of online business models and strategies
  • Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills
71

Digital Analytics Resume Examples & Samples

  • Deep Experience (3+ years) with implementing and reporting with Google Analytics
  • Experience with Web Analytics Platforms (SiteCatalyst, Webtrends, MixPanel)
  • Experience with A/B & Multivariate Testing (Optimizely, Test & Target, VWO)
  • Experience using a Tag Management System, preferably Google Tag Manager
  • Intermediate Excel Skills
  • Must have an innovative mindset and a desire to drive the current analytics & optimization implementation to the next level
  • Ability to multi-task and work efficiently in a dynamic, agile environment
  • Basic understanding of HTML, CSS and JavaScript
  • Deep experience with Google Tag Manager & Google’s Universal Analytics Premium
  • Experience working on a Enterprise analytics implementation
  • Experience with Mobile App Analytics Platforms (Flurry)
  • Experience with Tableau and/or Microstrategy
72

Digital Analytics Analyst Resume Examples & Samples

  • Retrieve and analyze large datasets and assist in providing actionable insights and recommendations to optimize site content and merchandising performance for the Desktop and Mobile sites as well as the app
  • Develop and maintain visually appealing dashboards, metric reports and other ad hoc analyses using a BI platform and/or Excel
  • Deliver regular reporting on key metrics, site enhancements and other change impacts
  • Support the implementation, maintenance, accuracy and improvement of web analytics data capture, systems and tools
  • Interact with and support a variety of teams and individuals within the organization to make data-driven business decisions aimed at growth
  • Bachelor's Degree in Marketing, Business, Economics, Statistics or Mathematics or equivalent
  • 1-3 years of experience in web analytics with an understanding of how to leverage data to make informed business decisions
  • Proficiency with web analytics and industry-standard platforms such as Adobe Analytics (Omniture), Coremetrics or WebTrends
  • Understand all aspects of Adobe Analytics (Omniture) implementation
  • Experience with A/B and multivariate testing tools such as Test&Target, SiteSpect or Maxymiser
  • Understanding of web analytics implementation and tag management software such as Dynamic Tag Manager, Tealium or Ensighten
  • Experience with business intelligence platforms such as MicroStrategy or DOMO
  • Statistical modeling experience, including attribution modeling and predictive modeling
73

Digital Analytics, Senior Analyst Resume Examples & Samples

  • 3+ years of experience analyzing and optimizing digital marketing campaigns
  • Experience with digital marketing campaign analysis, A/B testing, segmentation, and reporting
  • Must be proficient with web analytic tools i.e. Adobe Analytics aka Omniture SiteCatalyst
  • SQL, SAS, R, experience is a plus
74

Digital Analytics Resume Examples & Samples

  • Provide management and prioritization of work across a small team of analysts
  • Build knowledge of key digital banking capabilities and associated data sources
  • Develop metrics and KPIs that reflect a strong understanding of the business strategy and consumer needs
  • Create business requirements and propose and produce technical documentation such as data architecture, data modeling, data dictionary, source to target mapping with transformation rules, ETL data flow design, and test cases
  • Build aggregation logic in Hadoop leveraging Hive and other capabilities
  • Design and build dashboards and other visualizations in Tableau
  • Define and implement business metric monitoring capabilities into aggregation and dashboard logic
  • Participate in the agile development process to develop automated data pipes and dashboards
  • Collaborate with other data analysts to provide development coverage, support, and knowledge sharing and mentoring of junior team members
  • Self-motivated and driven leader
  • Mobile and Web savvy and intellectually curious
  • Web Analytics experience desired
  • 5+ years of hands-on experience with SQL development
  • 4+ years’ experience with Tableau, Micro Strategy, Cognos and/or other BI tools
  • 7+ years of hands-on experience with data mining and data analysis
  • 2+ years of hands-on experience working with Hadoop Hive, Sqoop, HDFS, and Control-M
  • Experience with Unix shell scripting, Perl, and Python viewed favorably
75

Analyst, Digital Analytics Resume Examples & Samples

  • Deliver custom analytics and insights focused on the product and marketing roadmap for Amex.COM Website, App and Digital Partnership Products – Amex Checkout, Mobile Wallets, PWP, Sync
  • Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data and AXP closed loop data
  • Gain deep functional understanding of the digital assets over time and ensure analytical insights are relevant and actionable
  • 1-2 years+ analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferred
  • Knowledge of statistical software (SAS, SQL, Machine Learning) and manipulating large and complex data sets; experience with Teradata preferred
  • Strategic thought leadership and problem solving skills with ability to solve unstructured and complex business problems
  • Post graduate degree in Business, Finance , Economics, Statistics or a related field from a premier institute preferred
76

Digital Analytics Resume Examples & Samples

  • 1+ years of experience working with online and mobile technologies
  • 1+ years experience with SAS/Greenplum, R, Web Analytics and/or other data mining tools
  • 1+ years experience in transforming qualitative and quantitative data into actionable recommendations and KPIs
77

VP Digital Analytics Resume Examples & Samples

  • Manage and mentor a team of analysts focused on identifying actionable insights and opportunities for internal business partners
  • Source, distribute, and prioritize demand while maintaining capacity planning
  • Communicate with internal business partners to align on business objectives and analysis opportunities
  • Design analytical approach to open-ended strategic business problems
  • Write code to efficiently gather data from a variety of sources and to apply analytical approach in a SAS and/or Hadoop/Hive environment
  • Apply statistics, clustering, modeling, and machine learning algorithms to complex business problems
  • Build scalable and extensible solutions for analysis projects
  • Bring data to life through visualization and storytelling
  • Interpret the analysis with a focus on actionable recommendations
  • Communicate methodology to non-technical business partners
  • Contribute to sharing and documenting knowledge as well as building out an analytics repository
  • Participate in an Agile development process for on-going projects or ad-hoc requests
  • Escalate issues and concerns appropriately
  • Bachelor’s in Statistics, Data Science or related quantitative degree plus 7+ years of working experience in data analytics
  • Experience writing SAS, R, or Python for data analytics
  • Experience writing SQL on Teradata, Greenplum, and Hadoop/Hive
  • Experience with Tableau or equivalent visualization tool
  • Basic knowledge of data warehousing, dimensional modeling, and data architecture
  • Experience working in Unix environment
  • Experience with Agile methodologies is preferred
  • Experience in financial industry is preferred
  • Ability and desire to thrive in a proactive, highly engaging, high-pressure, customer focused environment
78

Analyst Digital Analytics Resume Examples & Samples

  • Leverage data and analytics expertise to ensure right products at the right price to meet customers’ needs. Map the volume/complexity mix within portfolios and investigate the impact on customer service and performance
  • Bachelors Degree in Engineering/Economics/Commerce/Mathematics
  • 3-4 years of relevant experience in data management preferably within financial services industry or database marketing
79

Digital Analytics Resume Examples & Samples

  • Define, manage and enhance the web analytics metrics and KPI reporting; develop and deliver both regular and ad-hoc reports and dashboards for various groups within HP
  • Provide analysis and insights on visitor journey and identify opportunities to improve various areas within HP’s eCommerce platform
  • Support in the deployment of A/B and MVT tests on the site and provide post-test analysis, actionable insights and recommendations on the outcomes
  • Participate in workgroups as assigned, providing analytics data and insights to inform initiatives
  • Audit and troubleshoot existing implementation and/or data discrepancies
  • Create and publish project documents (BRD’s, Report layout, Data and process flows, ‘how to’ guides) to all stakeholders
  • BA/BS in business, math, statistics engineering or other related field
  • 1- 3 years’ experience with web analytics and hands on with tools like Adobe Analytics/Omniture, Google Analytics Premium, etc
  • Understanding of web instrumentation (tagging) and implementation using tag management tools (Ensighten, GTM, etc.) is preferred
  • Knowledge of data visualization tools like Tableau, DOMO, Qlikview, etc. is required
  • Innovative and collaborative problem solving skills within a complex business/technology organization
  • Strong analytical skills - must be able to analyze information at both a macro level and a more detailed level and make strategic recommendations
  • Strong skills and orientation for technology & visualization tools, automation and focus on insight generation
  • Familiarity with HTML, CSS, JavaScript, SEO, SEM, performance optimization, etc. is a big plus
80

Digital Analytics Professional Intern Resume Examples & Samples

  • Proven analytical skills/coursework
  • Proficient in Microsoft Office, with a specific strength using Excel
  • Ability to manage multiple priorities in a fast-paced complex business environment
  • Ability to develop clear and concise thoughts into recommendations and findings
  • Exposure to Google Analytics/Adobe Analytics (Omniture SiteCatalyst)
  • Demonstrated intellectual curiosity
  • G.P.A. of 3.0 or higher
81

Digital Analytics Resume Examples & Samples

  • Bachelor’s degree, Master’s preferred (especially MBA), or equivalent experience
  • Experience with one or more digital analytics tools (Unica, Coremetrics, Adobe Omniture, Google Analytics, etc.)
  • Prefer experience working with large, global companies
  • Microsoft Office, business intelligence and data visualization tools such as Cognos and Tableau
82

E-commerce & Digital Analytics Manager Resume Examples & Samples

  • Perform analytics to generate cross-channel insights and identify opportunities/actions to drive new acquisition sales as well as upgrades and renewals from existing customers to optimize conversion and revenue/profitability within the Verizon Digital channels (desktop website, mobile website, mobile app, etc.)
  • Become the Subject Matter Expert on performance of sales, service and support interactions / customer journeys across desktop/mobile site experiences and mobile app
  • Digital Analytics Business intelligence and executive reporting mainly focused around digital customer path analysis and sales/revenue performance including the design, development and implementation of complex performance analysis of online presence with the utilization of Site Catalyst including Discover, Data Warehouse, Report Builder and Data Workbench
  • Conduct root cause analysis on performance and make recommendations based on advanced analytics findings on site experiences / customer paths, campaigns, site design/creative changes to optimize conversion and revenue utilizing tools such as Tealeaf
  • Perform analysis to identify digital actions/events/interactions which result in increases/decreases in RCM and Churn and leverage insights / real-time analysis on these unique sequences of actions/events/interactions to identify opportunities to proactively drive site changes / personalization to increase RCM and decrease churn from acquisition through the Customer tenure
  • Lead strategist for Tag Management Platform (Ensighten or Adobe DTM) and develop web analytics tag solution/requirements documentation to ensure all data is captured
  • Manage, coordinate, and track results of A/B testing and outbound campaigns
  • Discover new opportunities to optimize the business through analytics and statistical modeling using business analytical tools
83

Senior Analyst, Platforms & Digital Analytics Resume Examples & Samples

  • Build, improve and manage reports and dashboards showing the health of key business metrics across platforms and various groups, including product management, executives, marketing, editorial, or sales
  • Formulate and apply sophisticated computational, statistical and modeling techniques in support of decision making and deepening our understanding of our content and product offerings. Techniques include A/B testing, predictive analysis, data mining, data investigation, optimization and predictive analytics, clustering and segmentation. Leverage that data to grow the business and deliver personalized product experiences
  • Effectively communicate and ‘translate’ quantitative findings (storytelling with data) into actionable recommendations for senior management and product teams
  • Manage development of data resources, gather requirements, organize sources, and support product launches
  • Working with senior management to identify new data sets that can show effectiveness of new business initiatives
  • Applying sophisticated computational, statistical, and modeling techniques in support of decision-making; techniques include A/B testing, predictive analysis, data mining, acquisition and churn analysis, clustering and segmentation
  • Contribute to the enhancement of the overall Business Intelligence team by participating in group events, developing and sharing knowledge, and helping to cultivate a continuous learning and supportive esprit-de-corps
  • 5+ years of relevant working experience (in a similar role) with strong technical analytical ability and data mining skills
  • Proficient in advanced SQL coding across various databases and experienced in querying large, complex, and raw data sets in Teradata/Hive/Hadoop databases (or similar environments)
  • Proficient with analytical tools supporting data analysis, reporting, and visualization (R, Adobe, Tableau, Excel)
  • Expert users of video/web analytics (Adobe, Google Analytics)
  • Strong detail-orientation with a penchant for data accuracy
  • Exceptional communicator across all levels of the organization; able to effectively present data and ‘translate’ findings for a non-technical audience; possesses the executive presence to successfully liaise with senior leadership team members
  • Proven ability to learn quickly, work independently, and adapt to change in a fast-paced environment
  • A scripting language, e.g. Python, Java a plus
84

Digital Analytics Expert Resume Examples & Samples

  • Leverage internal and external databases to strategically drive CRM activities across customer segments. ·
  • Integrate data from multiple systems to analyse campaigns and purchase behavior – e.g. email data integration with clickstream data, BI data + clickstream data, Acxiom + internal data integration
  • Own performance tracking and data analyses for key initiatives
  • Build & deploy global metrics through standardization
  • Ability to summarize data investigation/ findings for senior management
  • Create workable plans and gain alignment with IT and other business groups for common processes and platforms that can support multiple business units and customer segments
  • Create and deliver effective and persuasive verbal and written presentations for business leaders
  • Proven capability in providing analytical solutions to unstructured business problems using data mining and simulation techniques in the areas of marketing and customer analytics. Strong experience in data analysis
  • Strong understanding of data management concepts with experience in writing and tuning SQL queries in an online or offline environment. Well versed with MSFT SQL, MS Access, Oracle, Vertica, etc.)
  • Good exposure to statistical techniques like linear regression, clustering, time series modeling etc. with expertise in statistical tools, preferably R
  • Working knowledge of Adobe SiteCatalyst or Google Analytics handling click stream data
  • Exposure to visualization tools like Tableau/Qlikview is a must
  • Experience in using the Microsoft Office suite with very strong Excel & MS Access skills. Knowledge in advanced excel functions and building macros for automation
  • Strong project management and consulting skills. Self-starter with an ability to work in an unstructured environment
  • Proven ability to lead a peer group and other analysts to solve complex analytics challenges
  • Good communication skills with ability to convince key decision makers of business benefits of the proposed solutions
  • Ability to work in a multi-cultural global environment and flexibility to operate across time zones
  • 4-8 yrs. experience in the field of analytics
  • Should have worked across functional areas like Marketing and eCommerce. --Experience in technology industry and/or in the eCommerce Industry would be preferred
  • BE in Computer Science or IT with experience in data analytics, or MBA from a premier institute with a quantitative background
85

Manager of Digital Analytics Resume Examples & Samples

  • Develop propensity and other advanced analytical models that help drive our CRM strategy
  • Identify innovative opportunities to continue to grow the Sephora business
  • Own and drive analytical strategy for Canada
  • Develop, maintain, and evolve client persona and segmentation schema to be used in strategic and tactical marketing strategies
  • Develop, maintain, and evolve a lifecycle/long-term value customer model to help improve our customer strategy
  • Possess a strong understanding of consumer insights with the ability to turn the insights into action for consumer direct initiatives
  • Serve as an advocate for expanded ways to use our rich customer data
  • Partner with executive team to develop and communicate key client insights to drive business forward
  • Articulate requirements to ensure that we are able to track and report on all web, mobile, social, and in-store digital initiatives
  • Support Strategic Dotcom Initiatives, providing analytics guidance, forecasting, assessing performance
  • Measure marketing and strategic initiatives by developing analyses, tracking progress and calculating ROI
  • Measure the impact of tests and communicate results
  • Answer adhoc business questions
  • Transform business questions into actionable analysis that yields insights for improving the client experience, optimizing programs, and driving incremental sales
  • Manage standard dashboards and reports, competitive tracking and ad-hoc analyses. Integrate with other available data to present a holistic picture
  • In partnership with the Product Management team, articulate requirements to ensure that our systems are able to provide data to support analyses
  • Work closely with key cross-functional partners
86

Digital Analytics Director Resume Examples & Samples

  • Define the Digital Analytics service offering and related delivery processes
  • Work with Platform and R&D teams to define requirements and provide input into engineering and product development roadmap
  • Present our digital analytics value proposition to prospective clients and I or management and help sell projects
  • Lead the delivery of digital analytics projects and present results to clients
  • Attract, align and retain Digital Analytics specialists into MediaCom
  • Work closely with digital analytics team to help define capability roadmap and ensure adoption of centrally-provisioned technology and delivery services
  • Define integration points with existing data and analytics capabilities
  • Ensure a high level of team partnership and client satisfaction across the portfolio of projects
  • Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc
  • Familiarity with online-offline attribution modeling approaches
  • Prototyping capabilities in R, SAS, Matlab, Python, or other analytical tools
  • Familiarity with POW, Vertica, Hive, Pig or other big data management tools
  • Familiarity with Tableau, High Charts, D3 or other visualization tools
  • Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc
  • Excellent problem-solving, organizational and analytical skills
  • Ability to inspire others and develop managers, analysts and data architects
  • Ability to work in a team , promote collaboration and interact with all levels of staff
  • Experience working in a global agency network will be highly valued
  • B.S. degree or higher in quantitative field
  • 10+ years of relevant work experience
87

Digital Analytics Senior Analyst Resume Examples & Samples

  • Develop dashboards and regular reports and analysis of key metrics related to various digital efforts (e.g., website optimizations, email, SEO, paid search, social media); deliver actionable insights and recommendations. Provide ad - hoc reporting and analysis as needed
  • Partner with internal resources including Marketing, IT, finance, and also vendors to identify business needs, measurement plans and key performance indicators
  • Manage data collection requirements and implementation for various digital properties. Perform necessary set - up work in the tag management tool as well as QA and troubleshooting tasks
  • Bachelor’s degree in a quantitative, business, or marketing discipline
  • 2 - 5 years of expert knowledge of web analytics tools such as Adobe Analytics, Google Analytics, as well as social media analytics tools (Facebook Insights, YouTube Analytics, Twitter Analytics)
  • Experience with MS Office tools (Excel, Word, PowerPoint)
  • Excellent analytics and communication skills
  • Ability to clearly communicate insights and recommendations to various business stakeholders. Natural curiosity with strong critical thinking skills and passion for change
  • Located within commutable distance of the Minnetonka office
  • Some level of travel
  • Experience with site surveys such as iPerceptions, OpinionLab, ForeSee
  • Web development knowledge (HTML, CSS, JavaScript)
  • Experience with text mining tools
88

VP, Digital Analytics Resume Examples & Samples

  • Help define the data and analytics offering for the Washington DC office in coordination with NA team
  • Build and lead a team of data experts to create products and services that serve our clients’ data needs
  • Work closely with account teams to create integrated measurement plans that are rooted in digital and social media and deliver regular reporting on brand performance across earned, owned and paid channels
  • Understand how to translate data into business insights and strategy
  • Work across Ogilvy's portfolio of clients, identifying trends and patterns with an eye for application to overall marketing strategy
  • Act as a storyteller, translating complex analytical work into easy to understand analysis and recommendations for client and account teams
  • Educate clients and colleagues about data, analytics and measurement
89

Digital Analytics Analyst Resume Examples & Samples

  • Independently work on industry research, data management and analytics on projects
  • Function exposures: company operations, finance, supply chain management, etc
  • Receives moderate of level instruction on daily work tasks and detailed instructions on new assignment
  • Advanced in SPSS and Excel VBA skill
  • At least 3 years working experience in consulting firms or data analytics fields
  • Bachelor degree above
  • Ability to meet travel requirements, when applicable
90

Digital Analytics & Optimisation Manager Resume Examples & Samples

  • Provides business expertise and direction on how clients can best leverage data and information to drive business decisioning and performance
  • Delivers pitches and proposals in partnership with senior sales and technical services leadership
  • Drafts statements of work and solution plans
  • Partners with technology architects and solution leads to develop roadmap plans and deliver highly integrated, actionable solutions
  • Develops and delivers training to content authoring and digital intelligence teams
  • Expertise in design, implementing, and operating digital analytics tools using industry-standard technologies (Adobe Analytics, Google Analytics, etc.)
  • Experience working with experience testing and optimization tools (Adobe Target, Maxymiser, Optimizely, etc.) and tag management systems (e.g., Adobe DTM, Ensighten)
  • Exposure to the following technologies a plus
  • Bachelor’s Degree required preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development or Marketing Communications
  • Excellent client relationship skills, ability to develop relationships with client executives based on credibility in the digital marketing area
  • Ability to effectively manage client expectations
  • Ability to multi-task and support multiple areas of responsibility at the same time
91

Director of Digital Analytics Resume Examples & Samples

  • Define the roadmap and build the capabilities for digital analytics
  • Develop advanced statistical methodologies and models, using cross-industry data
  • Lead, develop and mentor marketing analytics team to support digital and social media marketing, ecommerce and measure performance
  • Market mix modeling and cross-channel ROI analytics, including recommendations for marketing campaign and spend optimization, as well as retention programs and targeting
  • Establish best practices and approaches, including reporting and KPIs
  • 7+ Years of experience in web analytics implementation, reporting, and analysis
  • Bachelor’s degree in a quantitative discipline, Master’s preferred
  • MUST HAVE experience using Adobe Marketing Cloud products and tools
  • Proficiency in other standard platforms such as WebTrends, Coremetrics, Hitbox etc. desirable
  • Proficiency in statistical software tools like SAS or R desirable
  • Must have experience leading teams
92

Dir Global Digital Analytics Resume Examples & Samples

  • In total, this role has the analytics responsibility for ~$10B in online revenue with associates based in Framingham, MA; Toronto, ON; Broomfield, CO; Seattle, WA; and Chicago/Lincolnshire, IL
  • This position interacts with Senior Global Ecommerce leadership (EVP, SVP & VP) as well as peer level directors in Product Management, Omni, Marketing and Merchandising. This position facilitates the exchange of information, as well as influences the prioritization of developing new analytics capabilities across SBU’s and functional areas
  • Provide leadership and subject matter expertise on best practices and standards for developing analysis, predictive models, and actionable reporting
  • Share best practices and analytical insights across the entire global Staples organization
  • Coach, supervise and mentor staff of professional analysts and managers
  • This position evaluates opportunities for better analytics capabilities through use of 3rd party tools, software and emerging capabilities used to drive revenue, profit and an enhanced customer experience
  • Develop and lead team of 15+ associates in order to drive business solutions
93

Analyst, Digital Analytics Resume Examples & Samples

  • Bachelor’s Degree is required, preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework
  • Basic understanding of the Digital Media landscape
  • Some SAS programming (or other statistical programming language) experience is highly preferred
  • Ability to handle multiple assignments and meet tight deadlines
  • Solid problem-solving skills
94

Digital Analytics & Tagging Specialist Resume Examples & Samples

  • Support of digital analytics & tagging service globally
  • Collaboration with extended IT team and regional business stakeholders
  • Participate in problem management by bringing technical expertise and troubleshooting
  • Partner with strategic vendors to influence their product roadmaps
  • 3+ year working experience
  • Technical and data analytical mind-set and ability to communicate technical information to non-technical audience
  • Advanced knowledge of Google Analytics with proven hands-on experience, understanding data processing, Analytics data model and reporting capabilities
  • Familiarity with a tag management system (e.g. Tealium etc.)
  • Technical or digital agency background with passion for IT technologies
  • Ability to work both independently and collaboratively with a globally dispersed team
  • Ability to self-learn, develop, and apply business and technical knowledge quickly
  • Proven functional knowledge MS Office / Office 365
  • Familiarity with digital marketing tools or IT environment
  • JavaScript Programming experience
  • Advanced knowledge of tag management system
95

VP, Digital Analytics Resume Examples & Samples

  • Retrieve varied sources of external and internal data and conduct large complex analysis using various analytical tools, software and techniques
  • Utilize statistical and segmentation tools to develop targeting strategies for digital acquisition programs
  • Contribute to modeling and targeting applicability across channels including owned sites, display, paid and natural search, affiliates, social media, etc
  • Lead and manage meetings with cross functional teams including Marketing, Product, BAM/Legal/Compliance/Fair Lending etc
  • Bachelor's degree in Engineering required
  • 5+ years of work experience in analytic role is required. Digital experience is preferred
  • Data science – proficient with Big Data programming language (i.e., R, HIVE, Python)
  • Modeling – machine learning technique is a plus (i.e., Naïve Bayes, Random Forests, Deep Learning, Ensemble)
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Director of Digital Analytics Resume Examples & Samples

  • Serve as a team expert in digital analytics spanning Web, Mobile, Social, Email and Media
  • Provide digital analytics guidance for a large pharma account. This guidance consists of identifying, planning, and executing analysis opportunities
  • Developing measurement plans which contain benchmarks and goals for each upcoming campaign
  • Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas for improvement, and strategic recommendations to be implemented moving forward for our clients
  • Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, etc.) in order to create these customized reports and dashboards
  • Analytic Tools/ Data Sources of focus for this client include: Websites analytics (Adobe Analytics), Email (Adobe Campaign) and Database queries (using SAS)
  • Other analysis areas include: QR Codes, Banner Ads, Social media pages (Twitter & Facebook), Social Listening, etc
  • The Director of Digital Analytics will work with an analyst to help compile and pull the data necessary. While the analyst will help with much of this, the Director also at times is required to go in and pull data themselves for ad hoc requests, etc. The Director will also focus heavily on crafting the marketing results presentations and making recommendations
  • Working with marketing research tools to perform competitive analysis around our clients and their main competitors. These insights will help to generate new marketing initiatives for our clients
  • Analyzing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects
  • Recommending contact optimization strategies to maximize revenue and profit
  • Advising on, building and maintaining complete documentation for all projects
  • Working on multiple projects at a time
  • Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed. Will work with the analyst closely in this capacity
  • Deep experience with website tracking tools such as Adobe Analytics (Omniture SiteCatalyst) and Google Analytics is preferred
  • Deep experience with email delivery and reporting tools such as Dream, DREAMmail, Adobe Campaign, or ExactTaget is preferred
  • Familiarity with digital media tools (Dart, Atlas) or social media analytics tools (Facebook Insights, Twitter, and Pinterest Analytics) is a plus
  • Ability to organize and mine large sets of data for insights
  • Ability to communicate clearly the findings of a complex analyses
  • Detail-oriented, organized, and able to work on multiple projects over the course of a day
  • Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including statistical, technical, creative and marketing resources
  • Demonstrates an ability to think outside the box and take initiative upon themselves in order to solve problems as they arise
  • Familiarity with statistical software and data manipulation tools such as SAS, SQL, R, or SPSS is preferred but not required
  • Familiarity with databases (what they are, how they are structured and used) is preferred
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Global Digital Analytics Manager Resume Examples & Samples

  • Develop and drive the Digital Global Analytics business strategy for Fluke Industrial Group Business Units by understanding how to extract meaningful insights to impact campaign results
  • Develop roadmap and build out and sustain BI solution in collaboration with the Commercial Infrastructure Team
  • Define and implement measurement strategies that align with corporate marketing and business plans
  • Act as a strategic consultant to Business Unit and Field Marketing Stakeholders, and Global Marketing Organization functional groups
  • Primary liaison to Commercial Infrastructure and Web Operations Teams, responsible for communicating technical CRM specifications needed to support data views the business needs
  • Set and the evolve the business requirements roadmap for CRM and other systems with the Commercial Infrastructure Team
  • Own the creation and dissemination of global standard digital marketing analytics work (templates, data sources, etc.)
  • Provide reporting and analysis for high visibility projects and leadership
  • Lead regular meetings with stakeholders in key regions globally to report out results and recommendations and to deliver on project action plans
  • Collaborate closely with Business Unit Managers to deliver marketing performance reports with actionable insight
  • A Bachelor's degree is required, preferably in a quantitative field such as in Math, Engineering or Statistics
  • 3+ years digital marketing analytics experience
  • Experience in quantitative marketing (marketing analysis, database marketing, CRM strategy)
  • Advanced quantitative experience; understanding of quantitative modeling methods and concepts
  • Strong proficiency in a Digital Analytics platform required, Google Analytics preferred. Proficiency in a BI platforms such as DOMO or Microsoft PowerBI a plus
  • Knowledge of basic statistical concepts such as sampling (i.e., sampling, significance testing) and working knowledge of advance multivariate statistics (i.e., regression, cluster analysis, classification, test-and-validate procedures); basic machine learning knowledge a plus
  • Experience with digital marketing campaigns in the following digital channels preferred: Search Engine Optimization, Paid Advertising (Search and Display), Social Media, Email Marketing, and Customer Nurturing
  • B2B and B2C digital marketing experience preferred
  • Must be very proficient in Microsoft Excel
  • Basic HTML knowledge a plus
  • Knowledge of relational database management knowledge preferred (SQL or DAX a plus)
  • A passion for problem-solving, learning and educating others
  • Capable of analyzing complex data sets and delivering actionable business recommendations
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Digital Analytics & Tagging Specialist Resume Examples & Samples

  • Regional support of digital analytics & tagging service
  • Education: University degree (BA sufficient), 3+ year working experience
  • Also university graduates with relevant working experience
  • Familiarity with any tag management system
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Digital Analytics Resume Examples & Samples

  • Develop effective tagging strategies to enable self-serve analysis throughout the organization
  • Collaborate with business and technology teams to define consistent tracking taxonomies to capture consumer behavior across any web-based channel, including Pizza Hut’s web site and mobile app, emails, digital media, etc
  • Identify and scope projects that contribute to our traffic and sales efforts, with partner teams throughout the company
  • Understand and gather business requirements for analytics data gathering, guiding the business on collection best practices
  • Convert the business requirements into detailed analytics requirements that follow the defined tracking guidelines
  • Collaborate with site developers to modify and improve the data layer to improve analytics
  • Define and implement tracking using Google Tag Manager
  • Successfully engage in acceptance testing and troubleshooting for analytics
  • Work closely with internal teams to develop pre-project measurement plans and post- project reporting
  • Manage 3rd party pixel request from agency partners and implement tagging as needed
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Asso.digital Analytics Manager Resume Examples & Samples

  • Build relationships with Group Managers and Brand Managers in order to best understand business objectives and challenges and to help direct planning outcomes
  • Bring knowledge to the organization in Analytics and DMPs, with partnership with Market Research and our agencies on identifying and activating against consumer data
  • Act as a Digital liaison between the Brand and our agencies in order to help direct project KPIs and measurement plans
  • Mine social conversations and Ratings and Reviews regularly for brand, category, and competitive insights
  • Review program KPIs regularly for key initiatives such as eCommerce, CRM, and Programmatic Media
  • Collaborate to determine analytic objectives, activate against initiatives, interpret data, and provide regular dashboards through day to day management
  • Work with outside agencies and vendor partners to monitor campaign performance and report results to brand teams in order to make faster data driven business decisions
  • 3-5 years digital marketing experience, with successful track record of defining and driving key metrics
  • Strong experience with reporting packages, data mining, segmentation techniques, including a knowledge of statistics and experience using tools for analyzing large datasets (e.g. Excel, SPLUS)
  • Strong analytical skills with the ability to collect, organize­, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Adept at writing queries
  • Bachelor’s Degree, degree in Mathematics or Information Management a plus
  • Consumer Product Goods experience a plus
  • Strong Web Analytics skills required
  • Strong familiarity with UX principles, including an understanding of Multivariate testing techniques
  • Search Engine Marketing principles
  • Word of Mouth and Social Marketing principles
  • Microsoft Office suite, especially PowerPoint and Excel
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Digital Analytics Consultants Resume Examples & Samples

  • Work with client stakeholders to identify business issues
  • Ensure successful deployment and adoption of solution at clients
  • Lead client engagements focused on Op model development, business case development and other important analytics activities such as pricing analytics, customer analytics, performance management, etc
  • Data Integration
  • Designing functional and technical solutions and participating in Analytics/BI implementation projects for our clients
  • Working in collaboration with Accenture’s global network of experts and delivery centers
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Global Digital Analytics Manager Resume Examples & Samples

  • Provide leadership in the creation and implementation of analytics strategies and standard work
  • Provide subject matter expertise in the definition of key metrics and methodologies for measuring the effectiveness of X-Rite Pantone’s full suite of traditional and digital marketing programs (tradeshows, PR, web, email, paid and natural search, online advertising, social, mobile) and ecommerce programs globally. Lead efforts to continuously improve these methodologies over time
  • Conduct day-to-day marketing program performance measurement, working with closely with global partners to ensure consistent, accurate, relevant, and timely reporting
  • Conduct ad hoc analyses, as necessary, to answer critical business questions
  • Present findings to all levels of leadership (verbal and written)
  • Proactively leverage insights from analytics to optimize marketing programs over time, working in close partnership with internal marketing and agency partners globally
  • Identify, evaluate, and support implementation of all analytics software tools and processes. Serve as business owner of Domo analytics platform, defining and ensuring corporate-wide conformation with data management and analysis governance and best practices
  • Build a deep understanding of X-Rite Pantone business/customer critical data. Integrate data across multiple sources and platforms as necessary to facilitate key analyses. Support the definition and development of X-Rite Pantone overarching customer/marketing data strategy
  • Support digital marketing and marketing communications managers in the planning and execution of email and other marketing campaign activities. Support may include analysis of potential target audiences, the creation of campaign touch-point workflows, content and design approaches, and campaign performance tracking (tagging) plans
  • Support efforts to define and implement standards and practices to ensure effective governance of marketing, analytics and customer data (e.g. customer data collection, storage, and hygiene)
  • May be required to perform other duties as assigned
  • Minimum of 7-10 years’ experience in digital marketing or an analyst role within sales, marketing, or finance
  • Bachelor’s degree required in related field required
  • Proven ability to build and implement an analytics program, particularly in an environment where formal analytics have not yet been established
  • Strong systems thinking; the ability to think strategically and conceptually. A curiosity about the “why” and a passion for problem-solving and continuous improvement
  • Exceptional analytical skills; proven ability to collect, concatenate and analyze large data sets and provide succinct summaries and conclusions
  • Ability to lead analysis of traditional and digital marketing program performance globally and to manage test and learn discipline to optimize performance. Poise and confidence required to influence cross-functional teams and drive results without formal authority
  • Familiarity with traditional and digital marketing strategies and tactics, particularly SEO and PPC, web, display advertising, email, mobile, and social media
  • Knowledge of Google Analytics, Google Ad Words, Adobe/Omniture or equivalent digital analytics tools, and advanced Excel functionality
  • Experience with other digital marketing and analytics platforms (e.g. Domo, Sitecore CMS, Magento, ExactTarget, Radian 6, Sparklr, Brandwatch, Conductor) is a plus
  • Thought leadership on best practices in digital analytics tools and performance measurement methodologies
  • Project management experience and the ability to manage multiple priorities simultaneously
  • Passion for accuracy and attention to detail
  • Willing to travel domestically and internationally (5-10%)
  • Knowledge of the color specification, graphics, and packaging printing market is preferred
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Digital & Analytics Product Owner Resume Examples & Samples

  • Assume overall accountability for value creation for a defined digital product portfolio stretching across Maersk
  • Proactively engage with senior stakeholders in business, innovate and identify new ways of improving processes and create value from data and analytics-driven digital products
  • Assume role as Product Owner for scrum team(s) dedicated to deliver your products, address resource related issues as and when they arise
  • Ensure your digital products are delivered successfully, monitoring
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Senior Digital Analytics Manager Resume Examples & Samples

  • Ability to handle ambiguity and adapt quickly to change
  • Ability to effectively multi-task with tight deadlines independently and within a team environment
  • Talk and hear
  • Visually observe objects up close and at a distance
  • Effectively communicate and interact with others
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Senior Digital Analytics Manager Resume Examples & Samples

  • Manage and provide leadership in the designs strategies and procedures to collect data from existing as well as new data sources including customer interactions, touch points, social media, voice transcriptions, audio, video, etc. with focus on a) Simplifying the data analytics and discovery processes and supporting business leaders to drive business decisions
  • Quality documentation of data elements in place for the design and development of common systems that could be used across multiple business units to improve efficiency and avoid data duplication
  • Accurate analyses and/or hypotheses testing are implemented by applying algorithms to large structured as well as unstructured datasets
  • Full understanding of key paths, patterns and customer behaviors in customer ordering patterns, campaign interactions and user flows leading to desired as well as undesired business outcomes
  • Deep data analysis in place to understand root causes and develop business strategies to solve for problem areas,
  • Strong partnerships with IT and business organization to drive Digital insights into actions through business process, policies, or system changes and ensure implementation of projects through gating, development and go-to-market phases
  • ROI are measured for implemented actions and reports consolidated business benefits/score card
  • Insights are transformed into actions
  • Develop team members
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Assistant Analyst, Digital Analytics Resume Examples & Samples

  • Gathering and organizing data through various third party platforms and analytics tools
  • Analyzing data to inform strategy, formulate relevant insights, and provide client or internal teams with actionable recommendations
  • Identifying opportunities to continuously improve processes
  • Build foundational knowledge about media tactics, terminology and media executional processes (traditional & digital channels)
  • Master key media/marketing analytics fundamentals and principles
  • Become fluent with necessary media data sources/tools/utilities
  • Attend training to acquire baseline knowledge of OMD media departments and roles/responsibilities
  • Executing the measurement plan
  • Experience/ familiarity with ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.) a plus
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Digital Analytics Developer Resume Examples & Samples

  • Work with clients to understand their business objectives and translate into analytics integration and technology strategy and requirements
  • Provide technical support to internal and client teams around analytics tagging, data validation and data integration
  • Using the Digital Measurement Plan as guide, oversee the implementation and usage of the Digital Analytics Platform to collect data required by Digital Product Owners, LOBs and other stakeholders
  • Define analytics Quality Assurance and testing activities to ensure accurate and efficient data collection
  • Administer Ensighten Tag Management System for RBC digital properties
  • Validate and debug analytics implementation issues
  • Setup and maintain multiple tag management and analytics accounts to drive efficient client solutions
  • Guide key stakeholders in the appropriate implementation and validation of new tagging requirements and fixes, and ensure existing tracking remains intact
  • Stay abreast on emerging web measurement tools, strategies and trends; continue to educate self analytically and technically
  • Contribute to the development of system documentation as required by Information Security and Privacy Risk Management
  • Pilot and implement new functionality on RBC’s online properties
  • Provide technical support of TMS technology 24/7, especially during upgrade/fixes
  • Act as key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor Support teams when required
  • Effectively communicates and builds rapport with team members, stakeholders and business partners using a variety of techniques and collaboration from initiation to close. Resolves conflicts/issues of medium complexity and escalates others as appropriate
  • Actively participate in weekly project status meetings and ensure assigned tasks are completed on time to support project deliverables
  • Experience with Tag Management tools such as Ensighten, Adobe Dynamic Tag Manager, Tealium or Google Tag Manager
  • Experience implementing web and advertising analytics tools such as Google Analytics Premium, Adobe Analytics or Webtrends
  • 3-5 years front end web development experience (JavaScript, jQuery, CSS, HTML)
  • Deep understanding of JavaScript events and jQuery custom events necessary, and best practices for JavaScript coding
  • Familiarity with front end SPA frameworks such as Angular and React preferred
  • Web application programming experience (PHP, Java, Ruby, etc.) preferred
  • Deep understanding of the DOM and the page loading lifecycle (familiar with synchronous versus asynchronous loading)
  • Deep understanding of HTTP and Web APIs (consuming REST and SOAP APIs)
  • Debugging techniques and tools for front end web development
  • Web Analytics understanding (Most important KPIs)
  • SQL and interfacing with databases experience
  • Project Tracking software experience (Rally, Jira)
  • Software version control and release management
  • Software testing tools and methodologies
  • IT Standards and best practices
  • Different design techniques (e.g. OO. Top-down, structured analysis, component-based design)
  • Software Design Patterns and Techniques
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Digital Analytics Intern Resume Examples & Samples

  • Work on real life business projects that add value to the overall organization
  • Work in a functional area that compliments your career goals and degree(s) of study
  • Analyze business situations and work to solve existing or foreseeable problems
  • Build relationships and interact with cross-functional teams and key stakeholders
  • Learn about the online advertising industry and how publishers provide value to their customers
  • Get an understanding of how online publishers analyze user site behavior
  • Develop skills that will help you draw insights from data, tell stories with data and visualize data insights
  • Pursuing a Bachelor’s or Graduate degree
  • Curious, Collaborative, Curious
  • Desire to learn while working on exciting projects
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Converse Senior Manager NA Digital Analytics Resume Examples & Samples

  • Evolve level of sophistication around automated reports, dashboards and business reviews that monitor KPI performance, customer behavior and provide story-telling and actionable insights
  • Partner with Global Analytics team on leveraging web analytics, business intelligence best practices
  • Lead web analysis and insights to create ongoing recommendations for improving the user experience, increasing conversion, optimizing marketing and informing key merchandising decisions
  • Manage forecasting process and partner with cross-functional teams to inform on trends and projections across digital KPIs
  • Connect web analytics data with sales data and customer to derive additional insights, develop advanced lifetime value analysis, intelligently segment our audiences and perform cohort analysis
  • Conduct ongoing research into analytics trends / best practices
  • Participate in site redesigns, new launches, and site optimizations as a measurement expert. Evaluate post-launch reporting and impact on KPIs
  • Measure and suggest optimizations and testing ideas for all avenues of consumer acquisition and retention
  • Manage one direct report
  • 5+ years of experience in digital measurement and optimization
  • In-depth understanding of Omniture Site Catalyst implementation including the variable configurations for props, events and evars
  • Exposure to web diagnostic tools like CharlesProxy or Firebug, excellent attention to detail
  • In-depth understanding of digital platforms such as (Omniture Site Catalyst, Discover, Excel plug-in Report Builder). Google Analytics is a plus
  • Advanced Excel skills, pivot tables, V-lookups
  • SQL intermediate skills
  • Understanding of Big Data management systems, Data Warehousing Solutions, and Cloud computing platforms (Oracle/SQL, Redshift/SQL workbench/J, Hadoop/Hive/Impala)
  • Understanding of digital marketing channels performance and optimization. Social analytics experience plus
  • Experience with Tableau, Maxymiser, Demandware is a plus
  • Detail-oriented team player with excellent communication skills. Strong initiative - ideal candidate will take initiative in researching projects and execute based on open business/analysis questions without direct instruction
  • Passion for understanding how and why people do what they do and optimizing products to address needs
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Digital Analytics Resume Examples & Samples

  • Review business requirements with project teams to propose and produce technical documentation such as data architecture, data modeling, data dictionary, source to target mapping with transformation rules, ETL data flow design, and test cases
  • Participate in the Agile development process to develop automated data pipes
  • Optimize queries, data aggregations, and data pipes and improve data models in order to optimize and improve data delivery performance
  • Collaborate with other data engineers to provide development coverage, support, and knowledge sharing and mentoring of junior team members
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Digital Analytics Internship Resume Examples & Samples

  • Be comfortable sorting and analyzing large sets of data
  • Have an interest in social media and emerging technologies
  • Be able to quickly learn how to use new software and applications
  • Demonstrate the ability to identify trends and communicate implications effectively, within allotted deadlines
  • Have a bachelor’s degree from a four-year college or university (degrees in economics, statistics, finance, or marketing-related field preferred)
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Digital Analytics Analyst Resume Examples & Samples

  • Responsible for defining and developing technical requirements related to web data collection, measurement and reporting. This includes gathering and documenting business, technical and reporting requirements that drive the metrics architecture for enterprise implementations
  • Serve as the web data steward responsible for maintaining data accuracy, proper use and interpretation. Consult on projects and new initiatives, creating proper measurement design and tracking tactics that are feasible and practical
  • Partner with IT and web development teams to ensure seamless process integration from a measurement design and site tagging perspective. Validate and debug implementation and follow up on issues until resolved
  • Continuously improve data capture and analytic capabilities to create a competitive advantage. Stay abreast of the web and digital space measurement and analytic techniques to continually provide insightful and forward thinking measurement strategies and data capture tactics
  • Collaborate with Analytics team to translate data output into meaningful, actionable and impactful information that can effectively contribute to our digital properties KPIs, traffic, P&L, and other measures of success
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Digital Analytics Lead Resume Examples & Samples

  • Support overall strategy, design & structure for digital properties measurement and tagging
  • Work collaboratively with cross-functional teams and internal stakeholders to translate business needs into data requirements, and provide reporting and analytics support
  • Hands-on development implementing tagging/JavaScript code
  • Support reporting and analysis of visitor data in Adobe Analytics, Tableau and other web reporting tools
  • Support management and upgrades of analytic tools based on the business needs
  • Support design and creation of reporting dashboards that ensure data consistency
  • Provide insights and actionable recommendations that improve user experience and other KPIs
  • QA and maintain data accuracy
  • Identify data errors and opportunities, propose and implement solutions
  • Efficiently manage adhoc requests in combination with long-term projects
  • Responsibilities include the following
  • BA or BS degreee required
  • 4-6 years experience in web analytics and marketing
  • 4-6 years experience with front-end scripting languages including HTML, CSS, JavaScript, jQuery
  • 3+ years experience using and implementing the Adobe Marketing Cloud (Analytics, Target, etc.)
  • 3+ years experience using reporting tools (Tableau, Crystal Reports, Impromptu, etc.)
  • 2+ years experience with a Tag Management Tool (TMS). Experience with Tealium highly preferred
  • Experience in gathering business requirements
  • Results oriented, self-starter, proactive and flexible
  • Strong interpersonal, time management skills, and report presentation skills
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VP Digital Analytics Resume Examples & Samples

  • 5 -8 years of experience working with online and mobile technologies
  • 5 -8 years experience with SAS/Greenplum, R, Web Analytics and/or other data mining tools
  • 3 years experience in transforming qualitative and quantitative data into actionable recommendations and KPIs
  • Experience with Adobe Data Workbench (a.k.a Insight) preferred
  • Proven critical thinker - Ability to understand all available information, synthesize, and communicate a proposed solution clearly and concisely
  • Excellent communication, work management, and collaboration capability
  • Strong understanding and interest in the data lifecycle from collection to consumptions to action
  • Proven ability to work in a fast paced environment, meet deadlines, and perform at high standards with limited supervision
  • Degree in computer science or other quantitative field
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Digital Analytics Intern Resume Examples & Samples

  • Associate's Degree; preferably one to two years related experience and/or training; or equivalent combination of education and experience
  • Curious analytical mind set
  • Some modest analytical and reporting skills
  • Ability to work with and manipulate small/medium data sets
  • Must have a positive “can-do” attitude
  • Basic Excel skills including formula development
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports
  • Ability to calculate figures and amounts such as discounts, interest, proportions, percentages. Ability to apply concepts of basic algebra
  • Bachelor’s degree in marketing, business, economics or mathematics preferred
  • Digital Analysis a plus
  • Familiarity with Adobe Marketing Suite, MicroStrategy, Platfora, SAS, or Datameer a plus
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Digital Analytics Resume Examples & Samples

  • Produce dashboards, monthly reports, quarterly executive summaries and ad-hoc insights from BlackRock's SiteCatalyst data, competitive intelligence analysis
  • Responsible for creating end-to-end reporting on web and digital campaigns
  • Acquire data from several different systems, match the data, and compile a presentable final report
  • Generate insights and provide analysis on trends in digital campaign performance
  • Work closely with campaign team and CRM team to develop and implement strategy
  • Work closely with other digital marketing teams to leverage synergies
  • Assist team with developing key metrics
  • Troubleshoot key issues with Omniture Sitecatalyst Report and Analytics
  • Email campaign marketing tracking to key landing pages and conversion points
  • Develop testing scripts and validate code pushes
  • Create and automate Omniture SiteCatalyst reports (regular and ad hoc)
  • Perform Web traffic analytics for specific queries using SiteCatalyst data and come up with insights and recommendations
  • Develop and maintain classification through SAINT application of SiteCatalyst for the non classified content. Classify the campaign tracking codes using SAINT and perform campaign data analysis
  • Enable correlation reports from Omniture admin console for specific drill down capabilities
  • Excellent oral, written communication skills
  • Minimum 3 to 6 years of experience in analytics and reporting
  • Strong SQL programming experience
  • Skills in Omniture Sitecatalyst / Adobe Report and Analytics (Preferred) or any Web Analytics tool
  • Experience in building reports based on Eloqua, Marketo, or other marketing automations tools
  • Expertise in Excel (including pivot/powerBI)
  • Skills in data visualization tools like Tableau or Spotfire
  • Excellent attention to detail, proofreading, and analytical skills
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Digital Analytics, Senior Analyst Resume Examples & Samples

  • 4+ years of web analytics experience with tools like: Adobe Analytics – Omniture SiteCatalyst, Google Analytics, Webtrends, Coremetrics, Net Insights
  • 2+ years of email campaign analysis/optimization with knowledge of email platforms i.e. Responsys, CheetahMail, ExactTarget, Silverpop
  • Intermediate SQL skills to pull, mine, and analyze digital marketing datasets
  • Wholesome knowledge of digital analytics (paid, owned, shared media)
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Senior Digital Analytics Usability Engineer Resume Examples & Samples

  • Analyzes user behavior and performance, designing and developing new and innovative analytics methods to understand usage and enable insights towards optimize speed and stability of application
  • Provides actionable recommendations on how to optimize the user experience, by considering speed, stability, and key user features
  • Delivers on analytics roadmap, while always identifying new opportunities and prioritization recommendations
  • Helps present findings to key stakeholders
  • Establish relationship with key business partners or Point of Contacts to accelerate issues fix
  • Leverage team works or cross functional collaboration to improve customer experience
  • Contribute to improve business processes and reduce overall issues
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Digital Analytics Resume Examples & Samples

  • Create a strong data governance framework and then organize the roadmap for analytics, giving guidance where required
  • Lead work on integrating digital data with other data sources
  • Ensure that analytics data is accurate and there is sufficient monitoring in place to spot any issues
  • Implement on-site analytics changes through Adobe DTM. Make scope changes, use processing rules and create new classification rules
  • Use project management techniques to ensure all changes are delivered on time, to scope and to budget
  • Continually assess and audit web analytics effectiveness
  • Report on key metrics, analyzing and interpreting trends
  • Present data, insights and recommendations in a clear and concise manner
  • Leverage on-site data for funnel conversion optimization, identify opportunities for improvement
  • Implement and test opportunities via Personalization and/or A/B Testing in Adobe Target
  • Expert understanding of the Adobe Marketing Suite - both as a user and in a management/development
  • Core knowledge of web development technologies - JavaScript, HTML etc
  • Ability to translate high-level business requirements into analytics solutions which will answer the requirement
  • Ability to understand and leverage Adobe DTM to implement and troubleshoot analytics changes
120

Senior Digital Analytics & Insights Manager Resume Examples & Samples

  • Bachelor's or advanced degree in a quantitative field or equivalent work experience
  • Minimum 5 years of experience using web analytics tools such as Google Analytics, Adobe Analytics, WebTrends, Coremetrics, etc. (Google Analytics preferred.) Web Analytics certification preferred
  • Strong proficiency with BI and/or data visualization tools such as Tableau, Domo, Mode, etc
  • Experience leading analytics for an eCommerce business with $25MM revenue or more
  • Knowledge of eCommerce business objectives and key performance indicators coupled with understanding of digital and direct response media e.g. SEO/SEM, Retargeting, Email, Display, Affiliate, Affiliate Marketing, etc
  • Experience with an A/B and multivariate-testing tools required
  • Proficiency with SQL a strong plus
  • Track record in fostering business relationships across business stakeholders and the ability to present analytical findings that impact business results
121

Digital Analytics Lead Resume Examples & Samples

  • Develop standard web-based reporting based on that data to share insights with the business on program performance
  • Develop reporting that crosses web performance with credit and account performance to show a holistic, behavior and profitability based view of digital marketing activities
  • Further develop digital analytics capabilities in the spaces of Search Engine Optimization, Search Engine Marketing, and Audience-targeting of marketing offers
  • Bachelor's degree in an analytical / statistical discipline required (e.g. Statistics, Economics, Mathematics, Finance, Operations Research or related quantitative)
  • 3+ years of Digital Analytics experience
  • 3+ years Hands on experience using Digital Analytics Tools such as Adobe Test and Target, Google Analytics etc
  • Master’s degree in an analytical / statistical discipline required (e.g. Statistics, Economics, Mathematics, Finance, Operations Research or related quantitative)
  • Intellectual competencies - business acumen, strong analytical skills, creativity, strategic thinking
  • Hands on experience with one of R, Python, SAS Enterprise Miner preferred
  • Exposure to Big Data Analytics and its application in Targeting Strategies
  • Strong analytical skills including financial modelling
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Digital Analytics Developer Resume Examples & Samples

  • Collaborate with business partners to understand analytic needs and identify solutions
  • Review analytical data collected through tags, identify any data mismatch and fine-tune tags to rectify
  • Build automated audit and regression plans using tools such as Observepoint
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Digital Analytics Director Resume Examples & Samples

  • Drives the defined overarching Digital analytics strategy, evolving and planning the core elements of consumer and web analytics to become a fast learning organization that uses data to improve our interaction with the consumer
  • Leads and drives development and tracking of an actionable analytics roadmapto embed the strategy across all Digital touchpoints to improve consumer satisfaction online, social engagement and faster growth
  • Leads and drives consumer segmentation/audience designacross DBC functions, with goal to support relevant personalization and improved engagement with our consumers across all digital touchpoints
  • Leads and manages a comprehensive web and advanced consumer analytics teamthat improves conversion on .com across the sites and actively reports and improves respective KPI’s across .com. Supports UX to achieve the Premium Shopping Experience value proposition and relevant Personalization across all digital touch points
  • Owner of all consumer data from anonymous data points to well-known profiling. Leads and drives the data governance (data taxonomy and classifications) and tagging strategyand its execution across the global .com sites
  • Identify new data sources that contain added valuable information or gain deeper granularity and drive integration of those in the ecosystem data platform
  • Evaluates the competencies of subordinates on a regular basis and provides prompt feedback and guidance to drive high performance
  • Takes ownership for Talent Management processes to grow, develop and retain talents
  • Translates the company goals into team specific actions and business plans as well to control and monitor performance and results
  • Works in alignment and co-leads strategy within peer group in relation to all touchpoints within the roadmap
  • Graduate level, nice to have
  • 10+ years of experience in dot com, digital or tech innovation
  • Demonstrated ability in effectively building and leading diverse teams
  • Deep functional knowledge of strategy and execution in relation to consumer engagement
  • Results driven through variety of KPI’s and data measurements
  • Inspire, coach and lead team and others; set framework for performance and growth
  • Knowledge of Sport/Style Industry including a vision of future opportunities and challenges preferred
  • Strategic minded with strong executional abilities
  • Ability to lead through change
124

Lead-digital Analytics Resume Examples & Samples

  • In-depth analyses of user feedback across the various owned and earned channels – onsite, app and social media
  • Translate business needs/requirements coming from partners/stakeholders into analytical framework and deliver impactful analyses/presentations
  • Present / showcase analyses to senior leadership
  • Responsibility to coach and mentor team members to deliver strong and impactful insights / recommendations
  • Represent team across all internal forums / processes as appropriate
  • Bring industry best practices on social media and text analytics to the team and be a subject matter expert in text analytics
  • Building and operationalizing appropriate processes to meet business needs
  • Strong focus on innovation and an ability to operate independently in an environment strongly focused on creating impact for the business
  • Connect with other teams working on text analytics to share best practices and drive capability development across the organization
  • Regular connects with US partners and stakeholders to have a very strong understanding of business problems; showcase individual and team’s work
  • Guide team to build / enhance knowledge on text and social media analytics
  • Identify opportunities for optimization of the end to end experience
  • Leverage multiple data sources that include Oracle databases, Clickstream data, customer survey data and Adobe Analytics to drive analyses
  • He/She may also work with the technical team to identify gaps and improve the data capture strategy
  • Create dashboards (static and interactive) by pulling data from different data sources for presentations to senior management team
  • Strong Text Analytics background with focus on digital experience data to drive optimized digital experience
  • Flair for qualitative data analyses and interpretation and ability to process data to draw insights, answering “so what” questions about data
  • 8-10 years of experience in text analytics, preferably in the digital domain
  • Strong understanding of and experience with analysis of large volume unstructured data
  • Experience on text analytics tool like Clarabridge, BrandWatch highly desirable
  • Experience with programming languages like R / Python highly desirable
125

Digital Analytics Resume Examples & Samples

  • 60% - Data manipulation (pulling data from various sources DFA, FBX, HX etc.)
  • 20% - Attending client presentations and meetings to gain a better understanding of the process. Client Management Task (ad hoc analysis)
  • 20% - Learn various platforms such as Datorama and Blue Sky
  • Reporting: 15%
  • Research: 10%
  • Assistance with New Business: 5%
  • Knowledge of or curiosity about site structure and design, search engine ranking factors, and content marketing
  • Ability to conduct on-site optimization
  • 25% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
  • 25% - Prepare weekly reports for clients, including communicating key metrics, goal attainment
  • 25% - Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
  • 10% - Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume
  • 10% - Provide consistent and effective support to Senior Managers on forecasting and new business opportunities
  • 5% - Actively manage competitor analysis POVs and performance reporting by leveraging tools such as AdGooroo and SEMRush. Identify key trends within the marketplace and implications for our client’s businesses
  • 0-1 years’ digital marketing experience, with directly related Search experience a big plus
  • Exceptional quantitative skills and aptitude including advanced Excel skills
  • An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team
  • Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
  • Excellent organizational skills and the ability to juggle multiple responsibilities
  • Ability to tell bad jokes but make them sound funny, anyway
126

Digital Analytics Analyst Resume Examples & Samples

  • Maintain, extract and analyze data about customers and prospects where the interaction originates online. Compile information and analyze non-standard qualitative and/or quantitative data
  • Utilize data reporting and analysis tools to produce recurring reports and dashboards as needed on a weekly, monthly, or quarterly basis
  • Work closely with internal business partners to discover key findings on an ad hoc basis
  • Work closely with internal business partners to develop pre-project measurement plans, develop reporting business requirements, and produce post launch reports
  • 1-3 years of relevant experience
  • Good analytical, quantitative and problem-solving skills and ability to apply basic statistical analysis and modeling
  • Strong relationship & communication skills in working with colleagues and business partners
  • Basic knowledge of company products/services and marketing strategies that is generally learned on the job
  • Good ability to build strong relationships with business partners
  • 1-3 years of experience conducting analyses of digital data using modern analytics tools and skills
  • Degree Focus: Math, Statistics, Computer science, or other related field
  • Experience with Adobe Analytics, Analysis Workspace, and DTM (Dynamic Tag Management) or similar tool such as Google Analytics and Google Tag Manager, Webtrends, or similar tool
  • Technical understanding of analytics tagging and implementation. Limited understanding of html and javascript
127

Digital Analytics Developer Resume Examples & Samples

  • Knowledge of programming best practices and design patterns
  • Knowledge of performance and security concepts
  • Knowledge of SOA (Service Oriented Architecture) environments
  • Experience with Microsoft development and tools
  • Experience with JavaScript (mandatory)
  • Experience using relational databases with preference for SQL Server
  • Good C# and object-oriented skills
  • Good knowledge of the .NET Framework
  • Digital Marketing / Google Analytics background
  • Knowledge of TDD (Test-driven development) concepts
  • Knowledge of Continuous Delivery concepts
  • Open minded
  • Passionate about software development
  • Pro-active
  • Connects and relates to others
  • Works well in a team
128

Digital Analytics Resume Examples & Samples

  • Web analytics professional with expertise in implementing Adobe Sitecatalyst
  • Deploying SiteCatalyst tags using Tealium Tag management tool
  • Develop and modify JavaScript code and SiteCatalyst plugins to support Omniture integration across digital properties
  • Maintain documentation of technical implementations and provide spec explanations
  • Auditing the tags periodically and maintaining audit report for same
  • Validate and debug implementation and follow up to resolve issues
  • 4+ year’s experience in digital marketing or analytics
  • Significant exposure to Adobe Marketing Cloud analytical and optimisation tools
  • Ad hoc Analysis, Report Builder, Reports & Analytics, Survey, Tealium, Qualtrics
129

Digital Analytics & Optimization Analyst Resume Examples & Samples

  • Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices
  • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences aligned to KPIs
  • Manage tagging including overall strategy, implementation, and best practices across web and mobile applications
  • Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well that supports the digital marketing, mobile and social strategies
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Data analysis of various web projects and ad hoc requests
  • Automate recurring dashboards and reports
  • Partner with multiple vendors to implement analytics requirements and streamline project processes
  • Contribute to building an analytics strategy for digital marketing goals and objectives
  • Google Analytics and Tag Manager experience along with strong analytical skills, ability to create business models. Google Analytics certification preferred
  • Impeccable attention to detail
  • Experience with a site optimization tool (e.g. Adobe Target, Maxymiser, etc.)
  • Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owner
130

Digital Analytics Developer Resume Examples & Samples

  • Under moderate supervision, evaluates business requirements; performs process analysis of customer activities to determine alternative business solutions or process improvement opportunities. Develops and maintains comprehensive documentation of business requirements
  • Analyzes and documents business problems of moderate complexity and provides recommendations based on research of industry trends, business products, competitors and performance analysis for optimal business solutions
  • Coordinates upgrades and rollouts of moderate scope including specific duties related to training and monitoring performance
  • Depicts moderately complex to complex ideas, issues and designs to varied audiences; contributes to education within SBU/department(s) on business vision and plan and within business units on the impact of change
  • Consults on moderately complex business issues
  • Assists in the preparation of user documents and training materials. May provide technical training and user support to business groups. Assists in the development of communication plans and related activities
  • Assist in communications with customers both internal and external, e.g. vendors, business partners and Information Technology
  • Configures Digital Analytics tools in support of business analysis and reporting goals
  • Creates and maintains documentation regarding Liberty’s use of Digital Analytics tools (All tools within the Adobe Marketing Cloud, Google Analytics, & others)
  • Bachelor's degree in business or technical discipline or equivalent experience. Minimum of 3 year related experience
  • General knowledge of business operations, objectives and strategies as well as business process and information flow. General knowledge of IT concepts, strategies and methodologies
  • General knowledge of diverse technologies and new and current architectures. General understanding of reengineering issues and challenges
  • Proficiency with configuring Adobe Analytics and Adobe Dynamic Tag Management accounts and implementations
  • Ability to write and edit JavaScript
  • Skills in object, data and/or process modeling; financial analysis and planning; business process design
  • Negotiation skills; oral and written communication skills
131

Global Head of Digital Analytics Resume Examples & Samples

  • Bachelor’s degree required; Master’s degree desirable
  • Minimum of 10 years of strategy experience coupled with marketing and digital experience. A combination of B2B and D2C experience preferred. Experience establishing success criteria for measuring digital assets
  • International experience preferred with sensitivity around cultural differences from a customer and market insights perspective
  • The presence to gain the confidence of Cigna's business leaders around the globe
  • Ability to identify strategic needs, with little or no direction
  • Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and geographies
  • Experience managing multiple priorities and executing strategy within time, budget and quality standards
132

Digital Analytics Optimization Analyst Resume Examples & Samples

  • Develop campaigns with proper traffic tagging of URLs, generate appends, provide standardized reporting, and audit implementation
  • Advise cross-functional teams on what can/can’t be tracked effectively
  • Keep current with analytic tool features and upgrades
  • Investigates and recommends new analytics tools and/or improvements to existing tools across specialties
  • Keep up with developments in browser/security/ad blocking news to understand how traffic measurement might be effected
  • Creates and executes plans to generate deeper insight on consumers’ digital behaviors, use and trends to feed overarching digital strategy
  • Provides strong leadership in the design, development, implementation, and ongoing enhancement of current and proposed analytics tools
  • Partners with cross-functional teams
  • Develop and implement consumer engagement measurement framework and track consumer engagement KPIs across multiple data sources and channels (web & behavioral analytics, e-mail, social) to measure overall use, digital product engagement, and customer satisfaction
  • Provide consultation as to which defining metrics, actions and events should be collected
  • Validate data collection post-implementation
  • Develop weekly and monthly reporting combining online and digital data from multiple sources with offline data
  • Creates and executes actionable standardized reporting, ad hoc reporting, and associated insights for various audiences at COUNTRY illustrating digital channel use and engagement in total and at customer segment level
  • Builds relationships with business units, project teams, and content authors
  • Builds and manages relationships with vendors
  • Reviews processes regularly and identifies ways to improve operational efficiencies
  • BA/BS in Statistics; Marketing; Marketing Research; Sociology or Psychology; Internet Marketing; Web Development; eCommerce; or other quantitative discipline; or a minimum of 2 years equivalent experience
  • Minimum of 2 years
  • Experience with web content management and analytic systems
  • Leading the creation and execution of a comprehensive analytics strategy, multi-variant testing across various web properties, programs utilizing behavioral analytics and the ability to lead project teams
  • Contributing to the creation of user experience design deliverables
  • Defining and executing digital voice of customer analysis
  • Demonstrated success using metrics and contributing to incrementally improve demand generation, lead generation, and/or conversion optimization
  • Expert knowledge of various analytics tools and use across web, social media, and mobile
  • Displays solid understanding of user experience principles, interactive best practices, and evolving trends in interactive design and development
  • Displays solid understanding of Adobe Site Catalyst or similar reporting platforms
  • Displays strong critical thinking and problem solving abilities
  • Very detail-oriented, highly-motivated self-starter with ability to multi-task
  • Excellent written and verbal communication skills and ability to interact across multiple levels of company
  • Adapts quickly to fast-paced environment and works well under pressure
  • Proficient with Microsoft Office suite (Word, Excel, PowerPoint)
  • MS in Statistics, Research, Measurements, and Quantitative Analysis; Mathematics; Sociology or Psychology; Internet Marketing; Media Buy or more than 5 years of equivalent work experience
  • Minimum of 5 years
  • Ability to contribute to the creation of user experience design deliverables
  • Demonstrated ability to lead large cross-functional project teams
  • Demonstrated success using metrics to significantly improve demand generation, lead generation, and/or conversion optimization
  • Exceptional analytical, quantitative, and statistical skills with the ability to derive and communicate key insights from large amounts of data
  • Advanced proficiency in Excel (Pivot Tables, Advanced Formulas, etc)
  • Ability to thrives in a fast-paced and fluid environment
  • Highly self-motivated and commitment to meeting and exceeding productivity/quality
133

Analyst, Digital Analytics Resume Examples & Samples

  • Collect and analyze user data across platforms (website, app, syndication, social platforms) to grow digital audience, better understand user segments, and identify business opportunities
  • Lead standardized reporting and ad hoc analyses that align with key digital goals and KPIs
  • Participate in, and provide tracking best practices, including data validation and tagging documentation creation
  • Assist in data preparation for senior level executive presentations
  • Manage traffic forecasting models for financial planning
  • Support a data-driven culture, educating the digital organization on everyday use of data as a resource
  • At least one year of relevant experience (can include internships)
  • Excellent analytical, communication, and organizational skills
  • Intellectual curiosity and interest in media industry
  • Experience with web, mobile, search and/or social analytics tools (Omniture, Google Analytics, Facebook Insights, comScore, etc.)
  • Must be willing to work in Englewood Cliffs, NJ—perks include free shuttle, free gym, dry cleaning/shoe shine services, full-service cafeteria, food trucks, and more!
134

Digital Analytics Resume Examples & Samples

  • You will be part of the Marketing Strategy for the Business: including contributing to the development of customer segmentation, marketing, targeting, as well as the evaluation of new data sources and perform advanced data processing technologies
  • You will carry out market data analysis to help gain market share for Marcus
  • You will help with the design, development, evaluation and monitoring of test and learn strategies that help business to drive decisions throughout the customer application funnel
  • Make recommendations on product, pricing, creative, segmentation, channel management, bidding
  • You will leverage methods from diverse disciplines to gain customer insights, draw conclusions and work with business partners to put those insights into action
  • You will work closely with business partners, technology and modelling teams to evaluate new and alternate data sources as well as analytical tools
  • Advanced degree (Masters) in quantitative areas like Applied Math, Statistics, Engineering, Computer Science or related disciplines as well as Marketing line experience
  • Hands-on experience with direct marketing, segmentation, pricing, creative straetgey development, market research
  • Experience working with large data sets and and Big Data tools and stack (e.g., Hadoop, etc.)
  • Experience with one or more modeling tools (R, Matlab, Octave, SPSS, SAS) and one or more mainstream programming language (Python, Java, C, Scala, C++, etc.)
  • Prior strategy experience in lending business marketing is strongly preferred
  • Experience working in a start-up business or a new business line within a larger organization is preferred
135

Digital Analytics Resume Examples & Samples

  • Maintain and enhance a robust digital analytics capability to support key digital programs ( sales & service, digital marketing, paid search, email, social media, mobile, etc.)
  • BA or BS (quantitative coursework like mathematics, statistics a plus, but not necessarily required)
  • An analytical mind and avid curiosity
  • Strong analytical skills with the ability to collect, organize, analyze, disseminate significant amounts of information, draw conclusions, and develop actionable recommendations with attention to detail and accuracy
  • 3-5 year's experience in Web Analytics core competencies
  • Consistently demonstrates advanced knowledge of web analytics terminology, data, and platforms
  • Advanced experience implementing and using Adobe Analytics and/or Google Analytics required
136

Summer Intern, Digital Analytics Resume Examples & Samples

  • Assist with the compilation of social media campaign and online monitoring reports
  • Conduct and compile online conversation research on client related issues and industry
  • Work with the analytics team to measure the impact and return of social media campaigns on overall Marketing and PR efforts
  • Work with the analytics team to define and track campaign KPIs based on client business objective
  • Work with the analytics team to identify innovative social media measurement tools to grow the analytics practice at Edelman
  • Assist with the identification of client specific social media influencers
  • Work with Analytics and Account teams to provide client specific social media landscape analysis (ie: competitive analysis, audience analysis, conversation volume and sentiment, etc…)
  • Team up with other Edelman offices as needed to continue to establish and support an agency-wide measurement approach
  • Collaborate with internal/external partners to implement social media campaign tracking and reporting
  • Strong analytics skills/mindset, both quantitative and qualitative
  • Self-starter with the ability to initiate projects and see-through to completion
  • Experience using social media platforms such as Twitter, Facebook, LinkedIn, Instagram, etc
  • Has a solid understanding of “big picture” social media and how they relate to overall business objective/target
  • Course work that includes marketing, research/statistics or communications
  • Analytical Degree (ie: Math, Statistics, Economies, etc…) is a plus
  • Ability to identify, clarify and assist in the development of campaign KPIs based on client business objective
  • Basic understanding of social listening/analytics tools (ie: Sysomos, Crimson Hexagon, Simply Measured, Radian6, etc…) is a plus
  • Basic understanding of ad-serving and web analytics tools (ie: Google DFA, Atlas, Google Analytics, etc…) is a plus
137

Digital Analytics & Optimisation Assistant Resume Examples & Samples

  • Weekly and period reporting using online digital analytics tools to support the ecommerce team and wider business
  • Ad-hoc analysis on customer behaviour and segmentation
  • Identify areas of potential performance improvement and growth
  • Deliver stand-alone presentations giving insight in to commercial challenges, presenting results and recommendations to a senior audience
  • Ensure audience insight is shared with others in the wider department as appropriate
  • Report on competitor and consumer intelligence
  • Reporting on digital marketing performance and ROI
  • Identify areas of improvement for the A/B testing process and work with 3rd party optimisation partners on test plans and analysis
  • Assist in the smooth operation and continued development of projects, reports and systems within the ecommerce team
  • Working closely with 3rd party suppliers to improve search and navigation across the site
  • Use digital insight to implement product recommendations
  • Review and action from customer product reviews
  • Implementing continuous improvements and website optimisation with a view to
  • Previous experience of web analytics tools such as Coremetrics, Google Analytics, Searchmetrics and Hitwise preferred, although full training will be provided on new tools
  • Advanced knowledge of Microsoft Office, specifically Excel, Access and PowerPoint
  • Highly organised and confident to work in a fast paced environment
  • Strong reporting and communication skills (written and verbal)
138

Digital Analytics Executive Director Resume Examples & Samples

  • DRIVING MORE USAGE: This would be done by figuring out customer cohorts [power users of payment products (multiple products, 7 day active on mobile); heavy users of 1-2 payment products; infrequent users of payment products; non-users of payment products] insight and then using those insights to help shape campaigns to increase usage
  • IMPROVING CONVERSION: This would be done by learning about "path to usage" for each product and where in the funnel are we having highest drop-off? What can we do about it (e.g., figuring out path to green for specific customer segments)?
  • BUILDING REAL TIME CUSTOMER INSIGHTS. We need to build near-time insights dashboard that shows both successful and failed payments, and underlying root causes. This can scale up customer engagement in 3 ways
  • Tailored outreach that enables greater push provisioning, top of wallet status of our cards and greater usage of BillPay, QP, QD platforms
  • More intelligent routing of transactions leveraging real time payment rails
  • Tailored user experience in mobile and web
  • Personalized offerings
  • Build relationships with key senior payments and cross business partners to understand and anticipate business needs
  • Define, deliver, and analyze key measures for success in support of the digital payments strategy and objectives
  • Develop analytics agenda to build knowledge and reports on funnel, product, and customer analytics, including periodic reports to senior leaders (e.g., monthly product dashboards, customer journey insights and feedback, industry trends, impact of major marketing activities)
  • Partner with product teams to translate analytical trends into solutions to better serve our client needs
  • Support product teams to develop business cases for payment product enhancements in order to align the economic values with business partners
  • Develop an elevated view of the payments franchise across all products and partner with strategy to build impactful messaging and positioning
  • Guide and expand use of advanced analytic techniques such as matched pairs analysis, A/B testing, and text mining to draw out meaningful insights and convert into actionable recommendations
  • Attract, develop, and foster diverse analytic talent and perspectives
  • 15+ years of analytic experience in payments or financial services in the areas of data, analytics, products management, and /or strategy
  • 10+ years of managing teams with proven track record of attracting, developing, and retaining top talent
  • Hands on experience performing complex analysis
  • Recent experience implementing and using Big Data technologies and related solutions
  • Structured thinker, effective communicator
  • Team player who jumps in, fills voids and cares deeply about customer experience
  • Hands-On Experience in transferring analytic and strategic insights in detailed operational solutions that positively impact customers, internal stakeholders and the firm
  • Passion for consumer financial services experiences and innovations
  • BS Required, MS in quantitative discipline preferred
  • Comfort with defining KPIs
  • Ability to influence stakeholders with diverse points of view and build effective coalitions up, down and laterally across the organizational matrix
  • Structured thinker, effective communicator with excellent written communication skills
  • Highly self-motivated and ability to remain calm under intense pressure
139

Manager of Digital Analytics Resume Examples & Samples

  • Manage and direct both strategic and technical analytics activities across multiple clients with minimal oversight, while directing 1-2 team members in completing tasks and deliverables
  • Present analysis and recommendations, pulling from a variety of quantitative and qualitative data sets to key stakeholders both client-side and internally
  • Identify opportunities to sell additional analytics strategy services to new and existing clients
  • Develops and maintains strong working relationships with other LiveArea agency practice owners to help facilitate success of cross-functional initiatives
  • Define technical requirements for improving a client's ability to capture more insight on the customer journey
  • Manages tag and data layer validation process for their client's analytics tagging projects
  • Create tags in a tag manager with minimal oversight as needed
140

Digital Analytics Professional Intern Resume Examples & Samples

  • Must be able to start in July and work full-time hours from July through early January
  • Must be able to provide your own housing
  • Previous experience/exposure with web analytics
141

Digital Analytics & Insights Manager Resume Examples & Samples

  • Establish a digital data strategy and governance process based on best practices
  • Manage sourcing and warehousing of digital data. (requires working across multiple data sources)
  • Define a comprehensive measurement framework and performance indicators that fulfill key stakeholder and business needs, providing a solid foundation for decision making to include benchmarks, targets and forecasts
  • Deliver analysis including customer segmentation, retention analysis, content analysis, loyalty, ROI and lifetime value
  • Develop and establish timely distribution of reports and dashboards - providing customization where necessary and appropriate yet streamlining where possible to maximize impact and efficiency
  • Provide in depth analysis and data driven strategic insights and recommendations. In addition to digital property performance and user behavior, this is to include analysis of digital campaigns to optimize conversion; understand key campaign drivers and recommend most effective strategies going forward
  • Build targeted lists to support campaign efforts
  • Provide expertise and execute in the areas of lead nurturing, scoring and generation while continuously seeking platform synergies and new service enablers
  • Day-to-day execution on integrated marketing initiatives through campaign implementation and generation of post campaign reports and analysis
  • Work with business partners to establish success criteria upfront
  • Develops high quality data analytics and strategic as well as actionable insights
  • Completes eBusiness balanced scorecard and campaign and digital activity reporting involving all of ConnectiCare’s digital properties
  • Provides lead scoring and lead generation capabilities
  • 5+ years of work experience in data and analytics
  • Demonstrated ability to dive into analytics problems, synthesize data from multiple sources and communicate not only data but meaningful insights and recommendations
  • Experience with digital and CRM systems. working knowledge of Eloqua and/or Sitecore a major plus
  • Deep understanding of Google Analytics and other digital measurement systems
  • Demonstrated high level of proficiency with SQL, data structures, and Excel
  • Understanding of data management structure and concepts are critical
  • Requires a high degree of service orientation, project management and deep experience in data-driven innovation
  • Business Analyst experience a plus
  • Experience in forming strong partnerships with internal stakeholders and coordination across functional areas to deliver results
  • Digital agency experience or corporate experience in a similar role a plus as well as hhealth insurance or financial service experience
142

Digital Analytics Developer Resume Examples & Samples

  • Business-centric decision maker
  • Understand requirements received from Consultants in the field
  • Participate in geographically distributed teams within our Company / Clients / Vendors
  • Ability to excel working alone or as part of a big team
  • Best practices enforcer and continuous improvement supporter
  • Creative, innovative, problem solver --but using simple ideas
  • Fast learner, flexible, technology unbiased
  • Bachelor’s degree with concentration in Computer Science, Engineering or another quantitative field
  • Three years minimum of applicable professional experience
  • Strongly motivated to discover and learn new analytical techniques and software tools to improve the quality of our work
  • Strong verbal and written communication skills (in English, of course). Proficiency in other languages besides English and Spanish is a plus
  • Authorized to work in applicable country and travel freely internationally without restrictions or visa sponsorship
  • Ability and willingness to work long hours and travel if necessary to meet client demands
  • Software development background on any of the following languages: python, JavaScript, CSS, Java, C#, PHP, Ruby
  • Ability to build high-performance predictive models in at least one statistical learning language, such as R, SPSS, or SAS
143

Analyst, Digital Analytics Resume Examples & Samples

  • Provide project hind-sighting, partner with Product Management to provide metrics input and assist with quantifying sales drivers from technology enhancements
  • Work with Marketing Systems to identify reporting requirements for new site functionality and help create specifications for technology teams to implement correct analytics code
  • BA/BS from a top 4-year program or equivalent work experience
  • Degree in Mathematics, Statistics, Business, Economics or other quantitative field preferred
  • 1-2 years of experience with reporting and data analysis
  • 1-2 years of experience with website report development and site instrumentation using digital analytics vendor (IBM Coremetrics, Adobe Analytics, App Analytics Attribution, etc)
  • Experience with SQL required, Tableau a plus
  • Must be comfortable working independently as well as in a collaborative team environment
144

Director of Digital Analytics & Personalization Resume Examples & Samples

  • Define and maintain vision, strategy and execution roadmap for analytics & personalization function
  • 10+ years management of analytics & personalization efforts within Financial Services (at least 2 years Digital Banking a plus); business side with strong technical understanding
  • 2+ years management of A/B testing & personalization efforts
  • Oversight of digital analytics/marketing software implementation (desktop & mobile)
  • Experience with KPI development and reporting buildout, preferably with integration into BI reporting tools (e.g. Tableau)
  • Experience with integration of digital analytics platforms with one another and into an EDW
145

VP, Digital Analytics & Insights Resume Examples & Samples

  • Some statistical analytic experience, including controlled experimental design and simple modeling; experience with more advanced modeling and machine learning required
  • Understanding of measuring and analyzing online marketing campaigns including
  • Understanding of website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc
146

Digital Analytics Expert Resume Examples & Samples

  • Managing site functional changes and monitoring hourly/daily performance of the site
  • Managing all digital requests for Tagging and Reporting for all website performance
  • Evaluating go-to-market processes and identifying opportunities for improvement
  • Performing pre- and post-deployment during corporate releases on design and execution
  • Identifying root cause issues to ensure data accuracy
  • Performing ad-hoc queries
147

Digital Analytics Executive Resume Examples & Samples

  • Using data to drive decisions and ultimately business action
  • Understanding behavioural data from web analytics
  • Appriciating the accuracy of data and how this is achieved using tags and data layers
  • Ability to produce and automate, daily, weekly and / or monthly kpi reports
  • Putting the technology enablers in place to drive effectiveness
  • Working with agency partners and suppliers
  • Work with and support a new digital marketing capability within a matrix organisation
  • Working within a digital marketing function to deliver business growth
  • Have worked as a digital analytics specialist in another large corporate or consulting service
  • Have experience of delivering wide ranging change in challenging environments
  • Be delivering data driven led change in a corporate organization; working face-to-face with internal corporate customers to solve their business challenges
  • Be able to cope with and drive change in a fast moving environment with varying workloads and pressures
  • Have excellent communication and influencing skills – written and verbal
  • A relevant degree or higher qualifications
  • A strong analytics background with a focus on digital is essential
  • Specific use and knowledge of the following tools would be preferable
  • Analytics: WebTrends, Google Analytics, and user replay tools
  • Tag Management Solutions: Tealium
  • A good understanding of third party ad-servers, specifically DCM
  • A strong knowledge of tagging and data layers
148

Digital Analytics Consultants to Copenhagen Resume Examples & Samples

  • Capture business requirements and help shape the data, technology, process and people capabilities required to sustain analytics offerings
  • Translate business issues into specific requirements to develop the analytics solutions
  • Lead major insights projects within large analytics engagements
  • Develop high quality deliverables; lead project team(s) in deliverable development; apply Accenture standard methods for performing strategy assessments and implementations; work closely with leadership to set strategy and define success criteria for any project
  • Leverage industry knowledge that is shaped by analytics exposure through prior experiences
  • Business Intelligence / Data Warehouse
  • Big Data
  • Data Management / Integration
  • Data Visualization
  • Machine Learning and AI
  • Supporting client teams on Analytics solution architecting tasks including business requirements analysis and solution design
  • Adopting and utilizing Accenture's Analytics/BI approaches, methodologies and assets
  • Data and information strategy definition as part of overall enterprise architecture strategy
149

Digital Analytics Manager Login to Save This Vacancy Resume Examples & Samples

  • Excellent analytical & financial modelling skills – demonstrable success in delivering real-time insight that is actionable and drives revenue, churn, margin improvement
  • Track record of distilling complex information into compelling visualisations and reports
  • Clear view on KPIs and what success looks like
  • Ability to manage multiple partners, prioritise and deliver to tight deadlines
  • Excellent knowledge of Microsoft Office including Word, Excel, PowerPoint
  • Highly numerate and accustomed to problem solving
  • A degree or equivalent in a science or quantitative subject
  • 4 years + relevant work experience including web analytics, statistical tools, visualisation, databases scripting/coding: for example, Google Analytics, Qubit, SQL, BigQuery, R, SAS, Python, Tableau or equivalents
  • Good attention to detail and takes responsibility for the accuracy of their work
  • Previous line management experience