Director, Marketing & Communications Resume Samples

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K Douglas

Kip

Douglas

939 Bailey Circles

Phoenix

+1 (555) 659 8933

939 Bailey Circles

Phoenix

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Experience Experience

Chicago, IL

Director, Marketing Communications

Chicago, IL

Rolfson Group

Chicago, IL

Director, Marketing Communications

Manage and train a jr direct reports, responsible for assisting in the development of multiple projects
Facilitate the development of policies and processes to improve marketing and brand management in traditional and digital channels across the enterprise
Develop and manage budget for creative development and content production
Lead development to identify process improvements and other efficiencies, continuously review, and lead implementation of identified improvements
Design and build lead management processes to drive growth through distributor network
Develops and evolves measurement framework tying Marketing activities to business results
Manage advertising agency relationships to develop world-class acquisition marketing campaigns that drive response and connects

Chicago, IL

Director, Marketing & Communications

Chicago, IL

Cormier Group

Chicago, IL

Director, Marketing & Communications

Work with AVP, Marketing and Brand Management to develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
Develop and execute marketing plans and manage SBS marketing and communications efforts,
In conjunction with UA Marketing and Brand Management, manage all copyright issues
Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications
Work with digital marketing to develop compelling consumer and media content
Drive continual process improvements and implement best practices to manage projects efficiently
Developing/creating promotional events that assist non profit groups within the community while raising the profile of the hotel

present

Detroit, MI

Associate Director Marketing & Communications

Detroit, MI

Parisian, Schumm and Herzog

present

Detroit, MI

Associate Director Marketing & Communications

present

Develops and manage listservs and databases
Develop and manage listservs and databases
Proven track record in media relations, copywriting, editing, advertising, marketing, and project management
Develops meaningful metrics, monitor and track results to calculate return-on-investment, and provide data-driven recommendations for continued improvement and best practices
Executes all of the programs and features of the communication and marketing products to ensure that content and presentation are in-synch with branding and overall communication strategies
Creates, implements, and manages an integrated strategic communications and public relations plan to advance the IIN brand, broaden awareness of its programs, accomplishments, and priorities; and increase its visibility across key stakeholder audiences and to cultivate new and enhance existing relationships with targeted audiences
Development and managing vendor, consultant, freelance, printer, advertising and other supplier relationships in support of marketing and communication, and public relations goals

Education Education

Bachelor’s Degree in Marketing

Texas A&M University

Bachelor’s Degree in Marketing

Skills Skills

Demonstrated ability in strong leadership skills with the ability to motivate and influence others and solve problems creatively and strategically
Exceptional customer service skills and the ability to maintain an excellent working relationship with internal and external customers
Demonstrated ability to maintain ethical conduct, confidentiality and professionalism
Thorough knowledge of integrated marketing techniques and practices, including effective use of social media to achieve marketing and public relations goals
Outstanding writer accustomed to meeting multiple, concurrent and critical deadlines; ability to write winning proposals
Demonstrates a positive attitude, maturity, initiative and integrity with a professional image contributing to the success of the College
Thorough knowledge of the techniques, practices, and procedures used in public relations and journalism
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Solid experience with social media including blogs, Facebook, Twitter, etc

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Director, Marketing Communications Resume Examples & Samples

Bachelor’s degree from a four year college or university is required; majors in Marketing or Business Management is preferred
7 to 10 years of relevant work experience working in a marketing and/or advertising environment
In-depth knowledge of all advertising and marketing division functions including creative process, productions, budgets, internal and external printing and media placed requirements
A high degree of success with creating “campaign level” communications that drive consumer trial and frequency against a multi-layered targeted, ethnically and geographically diverse, audience
The successful candidate will demonstrate excellent interpersonal and communication skills (written and oral) to effectively interact with all levels across an organization. This is a hands-on position involving regular collaboration with the senior executives and operational executives
Viewed as an expert in brand exposure, management and protection
Demonstrated ability to work in a fast-paced environment and work across multiple disciplines
Strong problem solving and project management skills, including the ability to juggle many priorities at the same time; strong attention to detail
Strong leadership and management skills; set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback; delegate and develop; keeps people informed and provides effective coaching
Fluency in Spanish language preferred

Director, Marketing Communications Resume Examples & Samples

Develop strategic communication plans to meet marketing goals
Work closely with Programming & Production to develop positioning for Golf Channel shows. This includes writing creative briefs for all new programming & key network initiatives
Oversee execution of Media and Communications strategy and work with creative services stakeholders, including both internal and external agencies, to insure adherence to brand strategy & timelines across all media, including
College Degree
7+ years Marketing experience in cable TV/entertainment industry
Experience at a sports network a plus
Strong project management skills and the ability to prioritize and execute
Vendor Management skills, specifically advertising agency management
Experience managing digital creative development
Work well in a fast-paced, team oriented environment
Strong client management skills
Knowledge of golf and golf industry a plus

Senior, Director Marketing Communications Resume Examples & Samples

Developing opportunities to leverage the Chief Marketing Officer as a visible ambassador for the firm with key internal and external audiences
Researching and analyzing financial, retirement and related topics, trends and issues that are being discussed in the public arena by business, political and social leaders, in order to develop a compelling thought-leadership platform
Creating presentations that engage critical audiences to convey critical programs and metrics spanning marketing and carry the voice of the CMO
Supporting relationship management activities between the CMO and key clients and other external organizations
Collaborating on creative communications programs to engage employees in the Marketing organization
Execution must span the full audience and presentation experience – identification of presentation goals, gathering related content, data and materials, briefing materials, reviews, creative, AV and follow ups
Obtaining, reviewing, synthesizing, and compiling information about complex customer, marketing, retirement and related topics that form the factual background for presentations and other communications
Leading the development of presentations and other materials to assure that key messages are distributed through a variety of communication channels (e.g., video, web content, etc.)
In collaboration with the CMO’s Chief of Staff and other members of the Corporate Communications team, helping to identify opportunities for the CMO to deliver company messages and recommending forums and approaches for delivering those messages
Coordinating with senior company leaders and subject matter experts to assure that the CMO’s messages are strategic and forward-looking, reflect relevant business and company knowledge, and are based on research and market intelligence
Secure necessary approvals for communications from subject matter experts, Legal and Compliance
Minimum 10+ years of proven experience in creating relevant and engaging presentations and content
Experience in a creative agency or marketing organization preferred
Superior story telling abilities – and demonstrated experience in telling a story through visual media
Understanding of key marketing concepts
Experience working in a deadline-driven environment

Director, Marketing & Communications Resume Examples & Samples

Degree (M.A. or MBA preferred) in Communications, Marketing, Media or Public Relations or equivalent experience
7 to 10 years progressively senior experience with proven results in business development, marketing, communications, media and public relations, or consulting in the cultural sector or the professional service industry
Proven experience creating and implementing communications and brand marketing plans, marketing collateral and experienced on all social media platforms
Outstanding writer accustomed to meeting multiple, concurrent and critical deadlines; ability to write winning proposals
Senior-level experience in strategic communications, or public relations at a cultural institution or public relations firm including established media contacts
Experience in museums, visual art and performing arts, architecture, urban development and design

Director Marketing Communications Resume Examples & Samples

Agency Management: Knowledge of methods and techniques used and ability to inspire agency performance
Brand & Product Strategy Application: Knowledge of the brand strategy and product portfolio
Competitive Insight: Knowledge of the competitive landscape and trends that might impact the communications strategy
Creative Concept Generation: Knowledge of methods of brainstorming/creative concept generation. Includes knowledge of facilitation
Communications expertise: ability to apply consumer insights to business objectives and develop a clear, compelling communications strategy
Stewards the agency relationship; including scope-of-work, role of engagement, priorities and deliverables, evaluations, tracking against milestones, managing budgets and resource optimization
Develops and executes the competitive playbook and advertising strategy by partnering with key internal corporate and division stakeholders
Manages and directs the agencies to set the short and long-term roadmap for all competitive advertising. Provide strong client leadership to ensure the agencies are aligned with Company objectives
Partners with media services to develop relevant media plans for competitive marketing programs to drive retention and acquisition
Provides support for the local markets to respond to competitive situations, and align their unique market-specific messaging and creative development with the corporate marketing plan

Senior Director, Marketing Communications Resume Examples & Samples

Develop positioning of Golf Channel initiatives and strategic communication plans to meet marketing goals
Lead and motivate the On-Air Promotions Team in the creative execution of spots for all tune in and non-tune in initiatives, ultimately driving viewership and ratings for the network’s priority programming
Lead the Marketing Communications team and process in the strategic development and execution of creative across all media including but not limited to print, web, mobile and out of home
Responsible for driving message consistency across all consumer touch points
Responsible for approval of all creative, scripts, graphics and final product before air
Partner closely with Programming, Production, as well as Comcast/NBCU partners to identify new integration opportunities
Manage multiple departments, budgets and P&L’s
Keep current on industry innovations, trends, competitive marketplace and threats
Create short and long term strategies
Bachelor’s degree in Marketing or related area
7 - 10 Years Agency Experience in Creative Strategy and Execution
Proven track record of executing at a high level with ability to work well in a fast-paced, team environment
Marketing experience in the cable TV/entertainment industry
A strategic thinker and visionary with prudent business judgment
Proven ability to negotiate contracts & manage dollars/budgets
Excellent presentation skills, strong written and verbal communication skills
Strong project management & team building skills with ability to motivate others

Director, Marketing Communications Resume Examples & Samples

Manage advertising agency relationships to develop world-class acquisition marketing campaigns that drive response and connects
Collaborate with multiple stakeholders within company including Product Marketing, Product Strategy, Product Development, Pricing and Promotions, Direct Marketing, Marketing Communications, Brand, Online Marketing and Media Services to launch multiple mass-market campaigns
Partner with the divisions to ensure campaigns support regional acquisition and upgrade business goals
Partner with divisions and Media Services Team to develop DRTV strategy to drive acquisition, upgrade and ROI
Oversee the development and execution of comprehensive University marketing promotion
Oversee all sports acquisition and upgrade efforts
Oversee upgrade efforts as assigned
Manage Marcom strategy and execution for special projects as assigned
Provide leadership and direction for supporting team
Manage multi-million dollar advertising budget across multiple agencies and vendors
Measure effectiveness of campaigns and programs through various analytics
Agency Management: Knowledge of methods or techniques used to manage agency relationship and ability to inspire agency performance to deliver world-class creative to meet business objectives on budget and on deadline
Project management: ability to drive complex, large-scale projects through cross functional teams and multiple agencies
Direct Response: Knowledge of direct response best practices for all media including DRTV, with proven record of successfully increasing ROI. -Brand & Product Strategy Application: Knowledge of the brand strategy and product portfolio. -Competitive Insight: Knowledge of the competitive landscape and trends that might impact the communications strategy. -Television Production: Vast television production experience in commercial and video development

Senior Director, Marketing Communications Resume Examples & Samples

Creating high-impact, visually engaging presentations and other content for internal and external audiences. Execution must span the full audience and presentation experience – identification of content goals, story creation, gathering related content, data and materials, briefing materials, reviews, and AV coordination
Researching and analyzing financial, retirement and related topics and trends that are being discussed in the public arena by business, political and social leaders, in order to develop compelling thought-leadership and stories
Developing opportunities to leverage the Chief Marketing Officer as a visible ambassador for the firm with key internal and external audiences; the role requires frequent travel to serve as on-site staff for speaking opportunities and client meetings across the U.S
Collaborating on creative communications programs to engage employees in the Marketing organization, as well as overseeing routine department communications (organizational announcements, large “town hall” meetings, etc.)
Secure input and approvals for communications from subject matter experts, Legal and Compliance
8 or more years of experience in a communications, public relations, or marketing role
Expert Power Point Skills
Experience supporting Sr. Level Executives

Director Marketing Communications Resume Examples & Samples

15+ years of marketing industry experience with a deep understanding of industry standard security technology, managing first party and third party labor, developing, implementing product launch plans and digital experience
Experience leading teams that collaborate cross functionally to get desired outcomes
Excellent written and oral communication skills, ability to be a great listener. Strong, demonstrated, presentation skills to groups of all sizes and levels and a successful track record of sales and negotiation skills, including advanced sales knowledge
The candidate must be comfortable working with organizations to bring required plans together to create an end-to-end market and partner experience
Ability to synthesize complex business issues and the ability to apply that knowledge to solving problems and executing action plans
Highly values diversity of experience, views, backgrounds and orientation in a group-team setting
Methodical approach with organizational skills to manage parallel project opportunities concurrently
Desire and ability to understand and relate product technology, strategy and direction
Must have positive attitude and high energy and possess a strong work ethic and a high level of self-accountability
Able to demonstrate a high level of integrity, and a desire for high quality
Four-year college degree or equivalent required, MBA a plus

Director, Marketing & Communications Resume Examples & Samples

Marketing:Identify marketing strategy and create content that focuses on Tech Ops and Tech Solutions business objectives, products and benefits in order to educate employees and clients on technology. Drive the creation of the detailed marketing, branding, and communications plan for the overall Technology group and services as well as each major initiative being launched by Tech Solutions and/or Tech Ops. Create and support the development of the strategy, scope, messages, audiences and content of the marketing and communications plans. As needed, partner with WB’s Employee Communications and Corp Communications groups on overall strategies
Communications:Design, write, create, manage the review, and oversee all Tech Ops and Tech Solutions communications to employees and clients. Oversee ongoing communications regarding Technology initiatives
Design and create day-to- day communications to inform employees and clients of changes to policy and procedure, etc
Branding:Develop branding strategy and create consistent branding materials for Tech Ops and Tech Solutions and make sure there is consistent branding and images whenever Tech Ops or Tech Solutions is present. Socialize the brand to internal and client stakeholders
Presentations:Work with key leadership to design, manage, create, and deliver business presentations as necessary (i.e. Town Halls, Department meetings, etc.). They will be responsible for the overall process and management of it
Projects

Director, Marketing & Communications Resume Examples & Samples

Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Monitor, analyse and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and regional level
Solid experience with social media including blogs, Facebook, Twitter, etc
BA/MA degree in Marketing, Advertising, Communications or a related discipline would be preferred

Director, Marketing & Communications Resume Examples & Samples

Manage the strategic intent, messaging and execution of all internal and external brand marketing and communications for Medill. Develop and implement annual marketing/public relations plan to promote the school, resulting in the development of print materials, electronic, web and social media messaging, and promotional materials that have a positive impact on the recruitment of undergraduate students, graduate students and faculty; an increase in the numbers of web, social media, print and broadcast placements and readers; and an increased general awareness of the school. Serves as final authorizer for all school messaging and content across platforms
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in a major such in marketing, communications, journalism or related; OR appropriate combination of education and experience
An advanced degree in marketing, communications, journalism or a related field preferred; ten years of marketing or communications functions with increasing administrative responsibilities

Director Marketing Communications, Payer Resume Examples & Samples

Proactively develop a marketing engagement plan and mix as a contribution to the overall payer marketing engagement strategy that develops new opportunities while building client loyalty and brand equity among target customers; ultimately achieving marketing and financial objectives
Define target audience “Personae”
Develop and lead the execution of integrated marketing programs to target audiences in alignment with brand, market, and solution categories. This includes embedding individual products and services into respective campaigns to support and strengthen solution themes
Create and maintain marketing asset framework and architecture and lead the development and management of content within including collateral, presentations, video’s and demos
Enable sales by providing insight into buyer motivation and behaviors, identifying who within the payer market is actively engaged, sharing overall signs of buying activity, leading the development of sales assets and ensuring stakeholders are competent in using those assets
Manage expectations around marketing messaging, prioritization, budget and timelines
Participate in annual and ongoing business planning processes designed
Develop and contribute key messages and assist in the development of key customer pitches, upfront meetings and strategy sessions
Drive interactive strategies and ensure web properties are up to date with current and new content that advances brand identity and broadens awareness of category programs and priorities
Build internal relationships to facilitate cross disciplinary collaboration
Develop engaging print and electronic content
Track, measure and communicate the effectiveness of marketing an communications strategies
Effectively manage timelines, budgets and negotiate competing priorities, serving as the escalation point on project-related issues
Ensure all marketing communications are in alignment with brand and payer messaging requirements
Bachelor's Degree or equivalent work experience
6+ years marketing experience
Experience developing and managing complex marketing campaigns
Experience with campaign tracking and metrics management
Proven experience with demand generation or solution marketing
Experience providing strategic guidance to stakeholders
Experience writing copy direction
Experience with all marketing mediums and disciplines from direct mail, email to intranets and social media (i.e., blogs, pod casting, etc.)
Solid and proven strategic marketing experience
Solid project management experience within a matrix organization
Located within commutable distance to Eden Prairie, Boston, Chicago, Salt Lake City
Healthcare experience especially working with Health plans

Director, Marketing & Communications Resume Examples & Samples

Assisting sales, rooms, spa and food and beverage in creating promotional programs with media outlets (radio, tv, print)
Assisting Director of Sales & Marketing with off season promotions, packaging and the marketing of communication tools
Liaise with the hotel’s media company on collateral, promotional pieces, and advertising campaigns
Developing and building positive relationships with media and industry partners in key markets
Co ordinating participation in National Public Relations programs
Maintaining an up to date photo library, including a photographic record of all media and special events
Conduct media familiarization trips as needed
Playing a key role in the environmental stewardship of our property
Strong computer literacy, especially with Microsoft Outlook, Word, Excel, Meeting Matrix, PM systems and Publisher
Must be self motivated and able to make decisions while handling numerous projects at one time

Director, Marketing & Communications Resume Examples & Samples

Manage all activity within the marketing and public relations department, ensuring all brand standards are followed
Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed
This includes but is not limited to the following
Hotel photography
PR pitch calendars and tactical activities
Guest and sales collateral pieces
Plan and execute 6 - 8 media events per year, ranging from restaurant launches, packages, media familiarization trips, etc…
Plan and oversee the hotel’s advertising and promotional activities, including print, electronic, radio, social and direct mail
Develop promotional materials, which including printed collaterals
Liaise with the regional and corporate office on projects to support FRHI initiatives
Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications
Manage PR and marketing agency resources for ad hoc projects and campaigns
Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media
Work with digital marketing to develop compelling consumer and media content
Submit monthly reports to the Dubai Regional Office (DRO) outlining return on investment (ROI) media awareness/coverage and key activities
Excellent English written and verbal communication skills required
The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills
Must be able to work well under pressure and manage stakeholder expectations of from each property
Experience with/contacts within GCC media marketplace are an asset
Arabic language and written skills is an asset

Director Marketing & Communications Intelligence & Insights Resume Examples & Samples

Be the senior expert in the team for one or several target markets – networks, media, IT or Industries (IoT)
Lead and perform primary and secondary research and data gathering from internal and external sources to perform analysis and derive actionable insights
Lead and perform customer, competitor, and marketplace analysis to derive actionable insights
Identify & study marketing and communications trends
Aggregate research and insights from internal & external sources
Maintain an effective intelligence network inside and outside the company
Develop content and insights to C-level audiences
Support the establishment of the Marketing & Communications Intelligence function

Director, Marketing & Communications Resume Examples & Samples

Manage all SBS marketing and communications efforts
Provide graphic design services to the college and its units through the marketing and communications team
Supervise college marketing and communications personnel
Provide branding, publicity, and graphic design support to all SBS events
Manage media relations activities for SBS with careful coordination with UA Communications
Highlight college activities to internal and external entities
Manage SBS social media presence and coordinate social media activities across SBS units
Lead the branding efforts of SBS and develops college marketing plan
Recommend and implement appropriate marketing research and analytic initiatives to support the SBS brand and business building objectives (student recruitment, philanthropic goals, etc.)
Ensure online and digital strategies are consistent with off-line strategies and support institutional and college-specific brand objectives
Achieve targeted results and ensure timely and effective execution of marketing tactics and programs
Analyze, evaluate, plan, and execute both existing and potential marketing activities and strategies
Work with AVP, Marketing and Brand Management to develop benchmark criteria to measure the efficiency and effectiveness of marketing programs
Identify, interpret, and capitalize on marketing trends in concert with AVP Marketing and Brand Management
Work with University-wide marketing and communications offices to ensure SBS’s alignment with UA guidelines, practices and policies, and remain current on related issues
Bachelor’s degree in Communication, Marketing, Design or related field and 7 years of marketing/communications experience
Excellent copyediting skills
Experience with branding and promotional campaigns
Experience with marketing analysis
Master’s degree in Marketing or related field
Supervisory and managerial experience

Director, Marketing Communications Resume Examples & Samples

Builds partnerships, aligns difficult groups, builds consensus and trust, and keeps the pulse of a large group
Broad business and marketing background, and a deep understanding of how Microsoft works
Undergraduate Degree (minimum) in Communications, Business, Journalism, or equivalent
7 years+ years of tech PR, marketing, or speech management experience
Excellent writing and overall communications skills
A love for storytelling
Previous experience working with senior executives in fast paced, high pressure environments

Director Marketing Communications Resume Examples & Samples

Develops annual marketing and communications plan for facility in conjunction with hospital leadership and the Vice President, Marketing & Communications
Develops and monitors annual budget, ensuring best and highest use of funds at all times
Remains focused on the CHI St. Luke’s Health system approach to planning and implementation, playing an active role in system-oriented marketing and communications initiatives
Identifies and brings forward opportunities for growth, improved visibility and brand recognition, and customer service improvement in accordance with hospital leadership
Monitors local and national press for relevant marketing, healthcare and competitor news and information, and proposes effective responses
Serves on community boards and committees as assigned in support of the hospital's mission and vision, and makes recommendations for hospital leadership’s participation as well
Fosters and continually enhances all media relationships, developing press releases and pitches on a continual basis and working with the Media Relations Coordinator ensure they are sent to appropriate media
Identifies and maximizes opportunities to utilize web-based technologies to improve business processes and support critical business strategies, provide information access, and promote the strategic uses of information technology and new media applications
Manages relationships with outside consultants, ensuring positive work relationships and appropriate use of the facility’s marketing budget
Emergency communications officer for hospital disaster situations. Manage emergency operations command center

Assistant Director Marketing & Communications Resume Examples & Samples

Experience in recruiting international student to higher education programs
Experience with funnel management
Experience in effectively using marketing automation
Experience overseeing the design and production of print, web, and social media collateral/content
Experience in the design and execution of marketing and communications activities for international higher education program
Experience in creative, strategic, analytical, organizational and personal sales skills
Demonstrated knowledge and skill in using Google analytics
Demonstrated knowledge of budget management methods and techniques
Demonstrated knowledge of principles, concepts, and practices of organizational management
Experience in planning, analyzing and coordinating activities and establishing priorities
Experience in effectively managing, supervising and evaluating assigned staff
Experience in budget preparation and forecasting
Evidence of effective verbal and written communication

Managing Director, Marketing & Communications Resume Examples & Samples

5-10 years of related work experience (e.g., formal communications, journalism, political or education roles)
Experience managing crisis communication
Experience leveraging social media to build and strengthen a brand
Experience coaching and supporting senior leaders as spokespersons
Proficiency in Microsoft Office suite (Outlook, Excel, Powerpoint)
Knowledge of design tools (e.g., InDesign, Photoshop) and email marketing tools (e.g. Pardot) a plus

Director, Marketing Communications Resume Examples & Samples

Candidate will have ownership of the Lockheed Martin brand and serve as the point-person responsible for driving marketing initiatives and campaigns that strengthen the company’s image and industry leadership
Responsible for owning and maintaining Lockheed Martin’s relationship with its marketing agency of record
Position requires working with the Chair of the Marketing Council to provide strategic counsel to Lockheed Martin’s marketing agency and ensuring messages strengthen the company’s brand effectiveness and corporate character
Partner with Lockheed Martin’s Marketing Council to measure the effectiveness of marketing campaigns and drive continuous improvement
Establish and enforce standards for quality, consistency, effectiveness and brand support
Plan, direct and coordinate all major events for the Chairman and CEO, and lead corporate protocol and events team
Provide prudent fiscal planning and oversight, meeting all budgetary requirements
Facilitate the development of policies and processes to improve marketing and brand management in traditional and digital channels across the enterprise
Must be a strategic thinker with broad experience in communications, with demonstrated success in branding, advertising and digital marketing
Candidate must be collaborative, detail and customer service oriented, have strong teamwork philosophy and leadership skills
Experience developing a team and coaching to help others achieve their potential
Lead all digital and social media activities by developing and shaping content strategies that communicate the company’s brand in a positive and authentic way that builds more awareness of the company’s capabilities
Current on advertising, branding, digital marketing, social media, protocol and event planning best practices and passionate about building Lockheed Martin’s brand image
Previous experience managing, developing and executing strategic communications plans for senior leaders
Efficient and effective planning and organizational skills, including exceptional attention to detail
Ability to multi-task and work well under deadline pressure with employees at all levels
Proven leadership, credibility, interpersonal and team skills that are consistent with FSL leadership
A track record of vision, creative thinking, and coordination of complex programs
Advanced degree or training in a communications field and a minimum of 15 years broad communications experience
Superior writing, speaking and general communication skills
Outstanding executive presence and interpersonal skills
Working knowledge of the defense/aerospace industry
Strong leadership skill / aptitude to be demonstrated through project management, strategic planning, and measurement/evaluation

Senior Director, Marketing Communications Resume Examples & Samples

Originate, direct, develop and implement new integrated marketing communication strategies and concepts to generate demand, brand awareness, and customer loyalty for the Behr and Kilz brands across the DIY and Professional Channels
Direct primary agencies of record relationships for brand portfolio advertising and media including negotiations, requests for proposals, scopes of work, and contracts
Assist the Chief Marketing Officer in other projects as needed
5-7 years Management experience
10-15 years of Marketing experience

Director, Marketing Communications Resume Examples & Samples

Develop and drive PR strategy including developing: press releases, pitches and stories across multiple channels
Manage relationship with PR agency to coordinate and implement strategic goals
Build, manage and implement social media strategy across all channels
Develop influencer marketing strategy to partner with industry leaders and partners to drive awareness and branding opportunities
Work closely with Content and Product Marketing teams to help define and promote company and product initiatives
Help ON24 find channels to drive messaging into new markets
Come up with innovative ways to help amplify the ON24 solution and brand

Director Marketing & Communications Resume Examples & Samples

Responsible for the successful planning and implementation of all marketing strategies and initiatives to ensure ticket sales and revenues are continually hitting budgets
Ensure that the Tour ticket availability is maximized at all times
Work with the VP and senior management team on the sales planning and management of budgets. Management and development of team to ensure the on-going efficiency of the marketing function
Partner with executive team (Burbank) to set strategic direction
Devise the Marketing and Communications Strategy for the attraction to optimise yields from core markets(segments) including

Director, Marketing & Communications Resume Examples & Samples

Knowledge of variety of mass and alternative media and principles of journalism including news gathering, interviewing, writing and editing
Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics
Of public relations, promotion, and marketing and business communications
Demonstrated excellence in written communication skills, including news, business, social media and persuasive writing
Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and AHA volunteers and staff
Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communication projects and programs from inception through completion
Knowledge of the principles and practices of strategic planning, budgeting, and managing work
Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure
Ability to handle negotiation and work in a team environment
Ability to work in a fast-paced environment and, as needed, outside standard business hours
Travel required to secondary markets, as well as in-person meetings within MAA
BA/BS in journalism, mass or broadcast communications, English, health promotion or equivalent experience
1-3 years’ experience in communications, marketing, public relations, advertising or related field

Senior Director, Marketing Communications Resume Examples & Samples

Direct the Communications function globally, including all digital (Web-based, email and social media channels) and face-to-face (large group, town hall meetings, “Executive Chats”) mediums
Responsible for implementing all communications, processes, policies, and best practices. Acts as advisor to editing team regarding projects, tasks, and operations
Provide counsel and support to internal business leaders. Direct and coach members on compelling delivery of channel determined information including video and audio
Contribute editing and writing expertise to the development of corporate initiatives, proposals, and other content as needed
Assist with establishing and maintaining editorial standards. Evaluate finalized copy for consistency with style and tone
Control schedules; set and enforce deadlines. Manage the tracking and submission process
Supervises development, content, and publication of multiple enterprise-wide communications in print and digital form
Helps conceive editorial strategies and content for these vehicles
Collaborates closely with design and production teams on execution and workflow management
Enforces editorial style and guidelines/standards for print and digital products. Writes stories and other editorial content for print and digital communications as circumstances require
Helps set and manages project timelines and resources to deliver products on schedule and within budget
Researches and recommends strategies for new communications vehicles, and for expanding reach and effectiveness of existing institutional communications
Develops and secures buy-in and approvals to implement communications plans and ensure compliance with bank policies and procedures and corporate communications standards
Bachelor’s degree in communications, journalism or other relevant area required
Journalistic background with excellent writing and editing skills, as well as strong understanding of integrated content strategy
Native English speaker. Ability to speak German also a plus
10+ years of experience
Software and services experience required with a preference for experience in the banking or retail markets
News-desk or Newsroom experience highly desired
Ability to take something complex and create content for the suitable audience
International experience working in a highly complex global organization
Ability to work effectively with a diverse workforce
Must have the ability to work independently while managing multiple deliverables as well as timelines. Establish and implement a comprehensive plan for high-visibility content Ability to work quickly, accurately, and collaboratively to meet deadlines
A wide degree of creativity and latitude is required

Director, Marketing & Communications Resume Examples & Samples

Direct the development and execution of MarComm initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication
Manage brand delivery and consistency
Actively lead, build and manage the MarComm team to produce high quality output on time and within budget
Develop partnerships to extend the reach of Booker thought leadership
Ensure communication strategy is consistent and reflects the company’s strategic vision
Extend reach of thought leadership opportunities
Lead efforts to build Booker’s reputation to secure new business and retain existing
Drive continual process improvements and implement best practices to manage projects efficiently
Collaborate with key executives, HR, and marketing team to craft internal messaging and programming

Director, Marketing & Communications Resume Examples & Samples

Develop the marketing strategy for target audiences/programs: work with academic leadership, product management, product development, field recruitment and enrollment management to develop an in-depth understanding of the target market; apply these learnings to developing a marketing strategic plan to reach the respective audience. Identify when resources are needed outside of the company to understand the target market
Represent the marketing team resources as a member of the product cross-functional team. Identify issues; engage appropriate marketing team members as necessary
Ensure audience-marketing plans are synergistic with overall educational institution positioning and strategies
Set marketing channel goals: work with field recruitment, enrollment and the marketing team to develop a clear marketing tactical plan and channel-specific goals (i.e., direct mail, web marketing, paid search, etc)
Develop unique messaging and positioning for the target audience which highlights the differentiators, outcomes and value of NewSchool’s educational programs
Lead cross-functional execution of all marketing plan initiatives, delivering marketing plan elements on time and within budget parameters
Track performance of marketing strategy through measurement and analysis of prospective student inquiries, conversion, and retention to understand effectiveness and ROI
Initiate and lead course correction with their cross-functional product team when issues arise in achieving goals
Obtain in-depth understanding of the Laureate Higher Education Groups business plans and strategies
Interface effectively with Product Management, Field Recruitment, Enrollment Management, Product Development, and Academic Leadership to collaborate on program management and strategies
Provide recommendations, feedback and direction for future programs and campaigns
Minimum 10+ years marketing management experience required. At least 3 years at the manager level
Bachelors' degree required. MBA or graduate level education desirable but not necessary for success
Brand management experience with a consumer packaged goods, service, education, publishing, or media company preferred
Co-Marketing, advertising, membership marketing, direct or web marketing experience is a plus
Experience in understanding market research and business analytics; integrate with market and product knowledge, to develop marketing strategies and plans for the audience. Exceptional problem-solving, strategic planning and analytic skills
Possess strong leadership abilities in the areas of managing and executing marketing programs and tactics and in collaborating with cross-functional departments to achieve success
Experience in developing marketing plans and tactics to drive lead generation, conversion and retention (including media, direct response, telemarketing, seminars, trade shows, events and on-line campaigns)
Must be intelligent, professional, mature and well-organized
Must have experience developing and managing a budget and understanding financial implications of marketing programs
Experience managing strategic projects, ability to understand big picture. Ability to get strategy implemented
Strong presentation and meeting facilitation skills. Excellent oral and written communications skills
A good listener, collaborator, and influencer
Ability to interface with people at all levels within the organization
High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment
Strong organizational, prioritization and time management skills
Previous experience in the higher education marketplace is a plus as well

Director, Marketing / Communications Resume Examples & Samples

10 years’ experience in marketing and public relations, agency and/or client side
Must be a strategic thinker, team player and self-motivated individual who can offer proactive recommendations and be “one step ahead of the business”
Exceptional writing and editing skills, ability to write for varied audiences and channels
Visual thinker who can provide design direction for agency collateral and social/digital platforms, working with agency creatives and department team members
15 years’ experience in marketing and public relations, agency and/or client side
Previous media relations experience preferred, either working as a journalist or with the media
Agency experience and/or understanding of the digital marketing space and related technologies preferred
Experience managing direct reports preferred

Associate Director, Marketing Communications Resume Examples & Samples

Anticipates customer needs and proactively develops solutions to meet them
Serves as a key resource on complex and / or critical issues
Solves complex problems and develops innovative solutions
Performs complex conceptual analyses
Reviews work performed by others and provides recommendations for improvement
Forecasts and plans resource requirements
Authorizes deviations from standards
Provides explanations and information to others on the most complex issues
Motivates and inspires other team members
Bachelors
8+ years marketing communication experience
5+ years experience implementing and working with multichannel communication platforms (i.e web, print, social media)
Experience working with and presenting to Executive Leaders
Up to 15% travel required
Graphic design experience
Working with creative partners
Experience leading and identifying market facing events

Director, Marketing & Communications Resume Examples & Samples

Sales brochures
Direct response communications—email and direct mail
Web copy and graphic presentation
Advertising—digital and traditional
Video and interactive presentations
Social media and online communities

Director, Marketing Communications Resume Examples & Samples

Enable the team to achieve results by providing clear expectations, support, coaching and mentoring in specialties of marketing communication principles, creative and business writing, tone and approach to develop team members’ capabilities and maximize their performance
Implement digital mind set and expertise to the team to evolve writing capabilities and style
Build a team culture of excellent morale, high productivity, client service orientation, strong business knowledge and a high-level of technical competence
Lead the team to execute on integrated marketing communication plans, including digital, print and advertising vehicles to multiple sales channels, clients, distribution partners and intermediaries, ensuring tactics are implemented with excellence to achieve business and marketing objectives
Work closely with Individual executives to provide communications consultation and support for speaking engagements
Review and sign-off on all Individual communications tactics before production
Champion and lead effective consultation on, and expression of, brand principles, plain language, and client-focused approach, along with alignment with our integrated Marketing strategy
Assign resources to best align team members' expertise with project work requirements to ensure program objectives are met
Build strong, productive working relationships with key business partners and Marketing resource teams to deliver excellent results and mutually beneficial solutions
Proactively identify and engage partners to implement opportunities for improvement in marketing practices, cost efficiencies, processes and programs
Work closely with Marketing leaders, team members and partners to ensure a cohesive, integrated and client-driven approach across all media, and to support the development and execution of strategic Marketing and communication initiatives
Degree in Business, Marketing, Journalism, English or Communications
10 or more years experience in writing, marketing communication planning and development
Two or more years managing a team of professionals
Two or more years in managing, developing and executing on integrated, complex marketing communication projects
In-depth understanding of marketing and communication principles, complex distribution channels and multiple audiences

Associate Director Marketing & Communications Resume Examples & Samples

Create, implement, and manage an integrated strategic communications and public relations plan to advance the IIN brand, broaden awareness of its programs, accomplishments, and priorities; and increase its visibility across key stakeholder audiences and to cultivate new and enhance existing relationships with targeted audiences
Develop content and a distribution plan that supports overall strategic direction and for the IIN
Develop strategic direction for all digital media activities including structure, content, features, communications, and policies
Act as in-house journalist, identifying and writing press releases, blogs, email blasts, and all other communications
Write all communication materials, including annual reports, marketing collateral materials, and electronic communications
Uncover communication insights and trends and discover creative ways to capitalize on these
Collaborate on the development of and monitor communication budgets to ensure quality production and fiscal responsibility
Execute all of the programs and features of the communication and marketing products to ensure that content and presentation are in-synch with branding and overall communication strategies
Develop meaningful metrics, monitor and track results to calculate return-on-investment, and provide data-driven recommendations for continued improvement and best practices
Manage the IIN Nanotechnology Corporate Partners (NCP) program, (1) research prospects, initiate conversations, organize discovery visits, secure new NCP members, program sponsors, and sponsored research; (2) develop and implement a creative plan to provide expert ongoing stewardship of NCP members and other corporate sponsors
Organize and manage annual public relations events, including Annual Nanotechnology Corporate Partners Day
Development and managing vendor, consultant, freelance, printer, advertising and other supplier relationships in support of marketing and communication, and public relations goals
Develop and maintain relationships with appropriate media outlets
Develop and manage listservs and databases
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree
A minimum of 6 years of applicable experience
Innovative thinker, with a track record of translating strategic thinking into action plans and output
Excellent judgement and creative problem-solving skills
Energetic, flexible, collaborative and proactive
Superior organizational and program management skills
Proven track record in media relations, copywriting, editing, advertising, marketing, and project management
Superior writing, editing, and proofreading skills
Proficiency in Microsoft Office, Adobe Creative Suite, and CRM software
Background in science and/or engineering, or the demonstrated ability to make complex scientific concepts, methods, procedures understandable to a lay audience
Strong knowledge and understanding of communication platforms, including digital media and social media tools
Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors, and in successful positioning of subject matter
Self-Starter: Excited by the opportunities, resourcefulness and nimbleness required of a new start-up
Excellent communicator: Uses varied vehicles and opportunities to promote dialogue and develop shared understanding and consensus. Maintains continuous, open and consistent dialogue with others
Keen awareness and understanding of budget planning and production costs
Critical and analytical thinking: Using logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Ability to review and dissect information and apply analytic concepts and calculations

Director, Marketing Communications Resume Examples & Samples

Work with our CSU’s to translate their marketing goals and strategies into actionable marketing communications plans and deliverables
Concept and create a variety of digital and print marketing materials, including advertisements, training materials, sales collateral and videos
Deliver a consistent message and brand experience across target audiences including corporate/channel, international, and end users
Manage and inspire a team of copywriters, designers and videographers across multiple locations in the US and Europe, as well as outside agencies and freelancers
Develop and oversee process for approval of creative by internal stakeholders
Develop and manage budget for creative development and content production
Undergraduate degree required. Advanced degree preferred
10+ years’ relevant experience in in-house marketing of AV technology and/or agency required
Demonstrated record of success across a variety of marketing disciplines
Ability to work on multiple projects with varying deadline structures simultaneously
Excellent written, analytical and communications skills
Working knowledge of design, presentation and collaboration software including Adobe Creative Suite, PowerPoint, Office, etc

Director, Marketing & Communications Resume Examples & Samples

Responsible for creating, implementing and measuring the success of a marketing, communications and public relations program that will enhance Salesforce.org's image and position within the marketplace and the general public, and facilitate internal and external communications
Help develop and ensure articulation of Salesforce.org's desired brand and position, assure consistent communication of brand and position throughout the organization, and assure communication of brand and position to all constituencies, both internal and external
Develop, coordinate and oversee programs, technical assistance and resource materials to assist internal teams in the marketing, communications and positioning of their activities
Provide counsel to internal teams on marketing, communications and public relations. Collaborate cross-functionally and act as a partner to multiple teams, collaborating to plan, develop, implement and evaluate strategic communications
Ensure that the organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends
Leads projects as assigned, such as marketing special events
Help develop, implement, and evaluate the annual communications plan across the organizations audiences and drive the Salesforce.org PR message in collaboration with the core PR team
Mentor and lead a small but growing team responsible for Salesforce.org's marketing and communications
Track and measure the level of engagement within the network over time
Drive the brand's strategic activation planning. Working with a variety of key stakeholders; drive brand equity through understanding of customer insights, driving development or the Salesforce.org story, and effectively managing the activation of approved brand plans
Ensure all materials are consistent with strategy, on time & within budget, legally compliant and developed with input from key stakeholders (leadership, core, etc.)
Strong creative, strategic, analytical, organizational and personal skills
Commitment to working with shared leadership and in cross-functional teams
Strong oral and written communications skills - including strong presentation development skills
Minimum of 10 years experience in marketing, communications or public relations with demonstrated success, preferably in the social impact and/or technology sector
Bachelor's degree in journalism, marketing, public relations preferred

Director, Marketing Communications Resume Examples & Samples

Writes macro and micro level sales strategies, using data and marketing insights, to create compelling packages for emerging and existing properties
Understand and communicate the value of various innovations and trends the individual editorial are having success with, while developing marketing programs to leverage these insights
Partner with VP, Client Solutions and SVP National Sales in translating RFP trends into new sponsor friendly products across the portfolio of Warner Bros. Properties. (e.g. audience targeting, social platforms, and custom videos)
Manage and train a jr direct reports, responsible for assisting in the development of multiple projects
College Degree required
A minimum of 10+ years in account management or sales promotional agency preferred. Interactive experience required
Heightened degree of leadership and trustworthiness
Highly detail-oriented; skilled in multi-tasking prioritizing deadlines
Creative skills and the ability to judge creative designs; must have an overall understanding of the Warner Bros. Digital Network (WBDN) technology environment
Creative writing skills and articulate communication
Ability to work with public and with other office personnel in person and by telephone in sometimes stressful situations

Director, Marketing Communications Resume Examples & Samples

Purpose of Position
Develop digital marketing strategy including performing analysis to identify value creating opportunities, creating business cases and developing the requirements to implement
Provide marketing solutions through website(s), driving traffic (PPC, SEO, online advertising), email marketing programs and social media programs
Develop centralized resources and processes to support these global programs, including email marketing automation/execution and content posting to online catalogs and content sites
Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
Analyze and interpret the user journey to better understand and improve the customer experience and focus messaging to position Veeder-Root as an overall most valued partner
Design and build lead management processes to drive growth through distributor network
Responsible for overseeing event coordination and execution
Other duties as assigned by Manager
Reports to: VP of Marketing
Key Relationships
Background and Skills
Bachelor’s degree required (MBA highly preferred)
FBS Kaizen Leadership experience desired
7+ years marketing and sales experience required
Experience with B2B Marketing with distribution channel preferred
Experience with Marketing Automation, Customer Relationship Management, and Sales Optimization Technology strongly desired
Combines strategic thinking and execution
Very high business acumen required – ability to quickly understand Veeder-Root strategies and engage in furthering these via transformative marketing
Excellent communication – ability to be a good teacher required
Personal Trait Profile

Director, Marketing Communications Resume Examples & Samples

Lead and direct a team of 2-3 MarComm managers to champion their specific brands, navigate promotion approvals from conception through execution/deployment, enhance collaboration, efficiencies and accuracy in forecasting spend. Oversee the selection and development of top talent for the MarComm Brand lead roles
Facilitate collaboration across functional groups
Work in close partnership with finance to ensure budget spend aligns to forecasted spend and budget allocations
Lead launch planning to optimize resources and efficient speed to market
Partner with Sales/Training/Ops for planning needs and pull through of Sales Excellence Meetings, regional and national
Organize Brand Planning efforts to ensure alignment to OBG Objective and leverage synergy where possible
Ensure synergies and best practices are leveraged between brands where possible
Lead Portfolio initiatives and convention planning
Represent marketing on enterprise projects as needed
Ensure brand strategies/messages are pulled through on all promotional materials reviewed and approved through CRC. Ensure compliance of all promotional policies and practices with all applicable laws and regulations
Lead development to identify process improvements and other efficiencies, continuously review, and lead implementation of identified improvements
Represent US OBG Marketing with internal and external partners; ensure appropriate process, performance metrics are communicated and executed by internal business partners and external agencies
Develop performance standards and objectives for department employees. Review employee performance against objectives. Responsible for interviewing, hiring, and recommending promotions within the department
Lead portfolio or enterprise projects as needed (example: Evaluation and migration of Eisai Speaker Bureau from HEAT and Compliance to Marketing; Marketing transition from HEAT to new IMS platform
12+ combined years in pharmaceutical or biotechnology marketing, advertising, digital or medical education, developing projects from concept to deployment
Comprehensive understanding of legal and regulatory issues impacting pharmaceutical product marketing. Experience with pharmaceutical regulatory requirements (OPDP) and impact on development of marketing materials. Experience creating compliant promotional materials in a highly restrictive OIG Corporate Integrity Agreements
Understanding of contract law and ability to analyze contracts
Ability to understand scientific data in relation to brand positioning and messages
Ability to infuse Marketing team with their talent, energy and leadership skills
Ability to solve problems that include many decision makers and carry several options for solutions
Able to integrate business knowledge, financial knowledge and analyses of available information to make sound business decisions. Can apply financial analysis to build business cases that drive quality decision making and management processes
Ability to lead transformational change across the business unit or enterprise
Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines
Proven record of successful brand launch experience
Strategic capabilities with ability to conceive, develop and implement multidimensional marketing and business plans
Demonstrated excellence in project management and effectively managing multiple project/priorities
Strong written, verbal and presentation communication skills with experience presenting before executive staff
Track record of successful budget management with an understanding of revenue forecasting and expense budget planning and tracking
Experience managing cross-functional teams or work groups as well as direct reports
Needs to have innovative and growth-oriented vision
Solid career progression and demonstrated success

Director, Marketing Communications, Digital Resume Examples & Samples

Lead all owned digital/social media strategy and execution for the brand
Website: UI/UX design in partnership with IT, optimization, and performance tracking/enhancement
Online Ordering: Promotional strategy and user interface
Facebook/Twitter/Instagram/YouTube/Snapchat: Content, and measurement
Innovation and new social channel opportunities evaluation
Community Management:, Community management of social media channels
Lead Email CRM Program
Drive consumer understanding and segmentation to reach right guest with right message / offer
Develop daypart and messaging strategy with right message at the right time
Develop and optimize content strategy across all owned digital / social channels in keeping with brand strategy, promotional strategy and daypart activation
Drive CRM acquisition, segmentation and retention strategy
Map consumer journey and create roadmap to optimize one to one marketing
Onboard, lead, and manage digital/social agencies across areas of responsibility
Work closely with consumer insights and business analytics teams to deeply understand the target consumer and bring these insights into segmentation and targeting tactics across responsible platforms
Collaborate with agencies and marketing team to develop integrated marketing communications plans developing efforts consistent with identified brand strategies and goals
Monitor and incorporate industry best practices in digital/social and CRM to drive strategy, refine and improve reach and achieve campaign goals, including restaurant sales and traffic, ROI, etc
Lead campaign briefing of agency teams on owned digital/social/CRM
Prepare and present marketing plans, including objectives, strategy, rationale, ROI, etc to leadership, field marketing and franchisee partners as needed
Supervise the execution of owned media plans, including preparation and oversight of budgets
Responsible for leading agency and internal team to build, measure, and evaluate metrics/KPIs
Reports directly to the VP Marketing and Communications
Collaborate with IT and internal teams to lead and execute owned digital projects
Serve on marketing communications leadership team, instrumental in setting vision and strategy for campaign and owned digital / social / CRM channel plans
Lead statement of work and contract development with accountable agencies
Manage agency relationships to ensure best-in-class partnership and deliver world class marketing communications plans for the brand
Works with brand creative and advertising content leaders to effectively represent the brand in the social /digital space

Director Marketing Communications Resume Examples & Samples

Bachelor degree in marketing, communications or related field
7+ years’ experience managing marketing teams and professionals
Demonstrated B2C Communications Strategy
Both corporate and agency experience desired
Demonstrated ability to drive and execute successful Communication / PR and marketing programs
Build zero based budget and process for management and reporting
Excellent organizational and project planning skills
Experience working with and managing outside agencies
Ability to travel per business needs. Up to 10-20%

Director, Marketing & Communications Resume Examples & Samples

Develop and execute marketing plans and manage SBS marketing and communications efforts,
Insure alignment between SBS marketing communications efforts and the larger UA brand, working collaboratively with UA Marketing and Brand Management and UA Communications. Work with University-wide offices to ensure SBS’s alignment with UA guidelines, practices and policies, and remain current on related issues
Provide writing and graphic design services to the college and its units through the marketing and communications team
Provide publicity, and graphic design support to SBS events
Utilize appropriate marketing research techniques as needed
Coordinate with SBS units on their marketing and communications efforts, ensuring cohesive branding
Provide marketing support to SBS Tech on web design and video production
In conjunction with UA Marketing and Brand Management, manage all copyright issues
Work closely with Dean and college leadership on internal/external written communications
Collaborate with SBS Tech, SBS Outreach, and SBS Development on all SBS goals and objectives
Develop relationships with industry and other external groups to enhance college brand
Bachelor’s degree in Communication, Marketing, Design or related field and 3 years of marketing/communications experience
Excellent copy-editing skills
Experience with marketing and/or promotional campaigns

Senior Director, Marketing & Communications Resume Examples & Samples

Design and implement multichannel marketing, communications, and public relations campaigns based on analysis and market knowledge, strong creative production, and organizational objectives to attract, inspire, and retain donors, partners, and other key stakeholders
Craft and manage the foundation’s digital strategy and presence to launch and promote a new organizational website and other digital tools to support fundraising, including a planned giving microsite and enhanced online giving tools, and to significantly increase the Foundation’s digital presence across multiple channels, continually analyzing its effectiveness to better amplify the Foundation’s message in proactive and timely ways
Manage the development and production of promotional material (e.g., annual report, donor handbook, marketing collateral, program reports), advertisements, opinion letters, speeches and digital content to promote The Community Foundation, its initiatives, and its leadership
Serve as the Community Foundation’s primary media spokesperson, developing and maintaining positive relationships with media contacts and securing media exposure that advances The Community Foundation’s strategic priorities
Lead programmatic and logistical aspects of The Community Foundation’s regional gala, supervising external event management firm; also, work closely with colleagues to publicize and brand all other Foundation special events, ensuring that they advance key organizational messages
Provide training for staff, Board and Advisory Board members on The Community Foundation’s brand and messaging, cultivating a consistent and coherent communications culture using evidence-based strategies, and ensuring brand compliance
Prepare internal communications for the President, his leadership team, and other colleagues as needed
Supervise and guide the Brand & Impact Manager, interns, volunteers and outside vendors, consultants, and contractors to assist with designing and implementing these efforts
Proven track record of success in a leadership position overseeing marketing and communications for social impact in a nonprofit, philanthropic, or agency setting, or within a company’s social responsibility group
A minimum of five years of senior-level experience, including experience supervising staff and external consultants and contractors, with a strong results-driven orientation, decision-making and prioritization capabilities, and organizational, project management, and analytical skills, with continuous attention to detail
An entrepreneurial spirit, including proven effectiveness at creating and delivering multichannel campaigns that drive results in support of organizational goals, including fundraising goals, and a solid understanding of how to analyze campaign effectiveness and adapt as needed to achieve goals
Advanced verbal and writing skills in storytelling, marketing communications, and opinion/persuasion
Knowledge of the philanthropic climate in the Greater Washington area preferred
An energetic, optimistic, collaborative, and positive approach and outlook
A genuine concern for social impact
Ability to adapt quickly to a rapid, changing environment
The highest ethical standards

Senior Director, Marketing & Communications Resume Examples & Samples

In collaboration with UMMS marketing, communications and community health and site executive, oversees the development of the organization’s image “positioning” that reflects its mission, strategic direction and health care environment. Serves as the primary resource for external communications. Provides oversight for marketing/advertising and communications functions
Develops strategy that furthers the local organization’s goals and aligns with UMMS vision/mission; and working collaboratively with directors throughout the system to ensure alignment of goals
Directs production of publications and oversees the coordination of the layout, design, writing, editing and production of brochures, marketing/communication pieces, website, social media, community newsletters, ad copy and collateral marketing materials for external audiences
Prepares and manages program budgets. Monitors revenue and expenditures and prepares variance reports. Accurately identifies and plans for capital and operating budgets; anticipates changes that necessitate adjusting forecasts and allocation of funds
Lead the physician marketing outreach “liaison” staff including planning and execution of all physician marketing and outreach events. Develop and direct programs that will generate patient referrals from physicians in the region, by increasing institutional awareness and educating current and potential physician customers about services
Oversees the organization’s website, including content development, editing, technical modifications, and relationships with outside contractors
Reports marketing performance to clinical leadership and management team on a regular basis
Plans and participates in special events for external audiences as needed
Oversees and/or participates in the development & implementation of community benefit reporting activities and outreach programs. Assesses the health needs of the communities served through collaboration with community, government, and other agencies to conduct formal needs assessments focusing on vulnerable and underserved populations
Keeps abreast of local and industry trends, issues, competition, opportunities and risks. Provides timely feedback to appropriate staff and clients and recommends changes in strategy, as needed
Collaborates with Senior Director, Media Relations & Corporate Communications to assure strategic and tactical alignment in support of business objectives

Senior Director, Marketing & Communications Resume Examples & Samples

Strong creative, strategic, analytical, organizational and interpersonal skills
Experience in the nonprofit sector is a plus
Excellent oral and written communications skills
Ability to manage multiple projects on time and on budget
Dedicated continued learner, staying current with emerging trends and best practices
Creative and thoughtful on how new media technologies can be utilized
Experience in team building, mentoring, and coaching
Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives

Admin Director, Marketing & Communications Resume Examples & Samples

Eight to ten years in health care marketing and public relations, including management experience
Strong verbal and written communication experience and skills
Writing and editing ability and experience required

Associate Director Marketing & Communications Resume Examples & Samples

Creates, implements, and manages an integrated strategic communications and public relations plan to advance the IIN brand, broaden awareness of its programs, accomplishments, and priorities; and increase its visibility across key stakeholder audiences and to cultivate new and enhance existing relationships with targeted audiences
Develops content and a distribution plan that supports overall strategic direction and for the IIN
Develops strategic direction for all digital media activities including structure, content, features, communications, and policies
Acts as in-house journalist, identifying and writing press releases, blogs, email blasts, and all other communications
Writes all communication materials, including annual reports, marketing collateral materials, and electronic communications
Collaborates on the development of and monitor communication budgets to ensure quality production and fiscal responsibility
Executes all of the programs and features of the communication and marketing products to ensure that content and presentation are in-synch with branding and overall communication strategies
Develops meaningful metrics, monitor and track results to calculate return-on-investment, and provide data-driven recommendations for continued improvement and best practices
Manages the IIN Nanotechnology Corporate Partners (NCP) program, (1) research prospects, initiate conversations, organize discovery visits, secure new NCP members, program sponsors, and sponsored research; (2) develop and implement a creative plan to provide expert ongoing stewardship of NCP members and other corporate sponsors
Organizes and manage annual public relations events, including Annual Nanotechnology Corporate Partners Day
Develops and maintain relationships with appropriate media outlets
Develops and manage listservs and databases

Director, Marketing Communications Resume Examples & Samples

Identifies and develops marketing strategies and communications plans for employee benefits product and service offerings, supporting LMB goals. Supports maximum profitable sales and retention consistent with the Company's established short and long range growth objectives and goals
Researches, develops and implements marketing programs across broker, employer and employee audiences to drive new business opportunities and revenue growth. Defines communication strategy within scope of responsibility. Defines and drives into the organization new communications strategies and tactics that grow the business
Develops and evolves measurement framework tying Marketing activities to business results
Supports internal customers with integrated communications (on time / on budget) that impact LMB business results
Performs communications planning and prioritization of communications development projects. Selects appropriate communication tools for each plan, and coordinates the design and delivery of effective marketing tools needed by the market with Liberty Communication Services, other internal communications disciplines, and/or external vendors
May perform select communications disciplines directly, providing support as needed to internal customers
Interacts with key LMB stakeholders, including Distribution, Product, Ideas, and Claims to identify communications opportunities. Drives strategic improvements into consistent application across touch points. Ensures communications are branded consistently
Drives new communications innovations into testing and practice
Analyzes, interprets and presents key results to LMB Senior Management for review. Identifies and executes opportunities for improvement, synthesizing learnings and implications from across campaigns
Manages multimillion dollar expense budget
Manages team of marketing communications professionals
A working knowledge of insurance, including products, customers, and distribution
Ability to think strategically and to manage project teams
Must possess a high level of creativity, strong decision- making and negotiating skills with an ability to communicate with all levels of the organization
A well versed knowledge of marketing principles, inclusive of measurement, and practices is vital for this position. This level of knowledge is generally obtained through an undergraduate degree and 5 to 7 years of employee benefits insurance experience with exposure to marketing activities and/or management
Some managerial experience is desirable. Strong presentation, written and oral communication skills required

Director, Marketing & Communications Resume Examples & Samples

Master’s Degree in Marketing, Management or a related field, plus five years of progressively more responsible experience in marketing, including three years at a managerial level
Outstanding organizational and writing skills and prior experience in a health care or higher education environment required
Outstanding human relations and leadership skills, and the ability to function in a team environment, are required
Knowledge of how to accomplish superior performance in a unionized environment is preferred

Director Marketing Communications Resume Examples & Samples

Supervise art and print production workflow and staff. Review incoming jobs throughout the day every day, set priorities, confer with Creative Director, make assignments, follow up on missing information from marketing managers, ensure timely delivery of proofs for review by internal customers and timely delivery of print or digital deliverable. Includes running weekly production meetings. Manage staff for art and print: 3 plus 1 onsite RR Donnelley print specialist
During peak periods, handle print production on some projects directly (i.e., working with Marketing managers on print options, creating specifications, sending out to RR Donnelly for bids, making vendor choice within RRD program, routing proofs, consolidating comments on proofs, press checks if needed, meeting delivery timeline, and reconciling invoicing to work performed)
Vendor procurement & management of contracted, approved use of outside art production & design services at peak periods, and of internal contingent workers managed in Fieldglass system when they are needed. Vendor management of RR Donnelley print program and oversight of their quality and pricing. Ensure we are getting the best possible print pricing and quality out of the program
Hands-on Powerpoint work for sales & marketing executive presentations at sales meetings and for Marketing program presentations, including creating .jpgs of marketing materials or concept art. Ability to handle quick overflow MAC art production updates a plus
Working with Vice President, contribute to projects that improve department efficiency and workflows and help us take better advantage of technology. E.g., in 2018, we intend (will be budgeting for) to move from an antiquated database tracking system for Marketing projects to a web-based vendor currently already contracted with AIG and being implemented in our Houston Marketing organization
Job traffic management – birds-eye view of all jobs on the plate; facilitation and follow up

Director, Marketing & Communications Resume Examples & Samples

Undergraduate/Bachelors degree in marketing, communications or related field
Three years of marketing and communications or related experience
Demonstrated experience in public relations, social media, website development, and brand management. Demonstrated ability to create and implement marketing and communications plans
This position requires an extraordinary level of interpersonal communication, organizational and public presentation skills. Duties are extremely diverse and require the ability to work independently while collaborating with others
Demonstrated ability to work with institutionally diverse and complex client populations including public and private agencies, law firms, attorneys, law school and college communities, and donors. Ability to successfully manage and balance competing expectations
Cultural competence and demonstrated leadership in building an equitable, inclusive, and diverse instructional and scholarly environment
Excellent technical skills with software including Microsoft Office, Google Docs and Adobe Creative Suite or similar graphic design software. Ability to analyze web traffic data and prepare reports to non-technical staff
Discretion and confidentiality while working with sensitive institutional information
Advanced Degree in marketing, communications or a related field
Professional experience in higher education
Five + years of marketing, communications or related experience
Create and maintain a marketing and communications plan to enhance the brand and positioning of the Law School and increase visibility and awareness of the institution to regional, national, and international audiences. Establish metrics and monitor, evaluate and report on the achievement of key objectives
Assist in the development and implementation of marketing strategy to optimize admissions, particularly as to where and how to deploy student recruitment efforts
Write and edit content for publications, Web, and social media in consultation with dean’s office, program chairs, and institutional PR office
Create online articles, web videos, and other multimedia content to highlight the work of students and faculty, and support annual and signature events and programs
Hire, direct, and supervise external vendors and freelancers to create or capture content for website, social media, broadcast media, print and digital communications
Ensure consistent messaging in all marketing and communications efforts to conform to Lewis & Clark Law School standards and practices for visual identity, content, and policy
Support faculty and staff in content generation and technical aspects of maintaining website. Review and report website analytics and incorporate into strategic direction
Provide workflow, layout, and production oversight of Law School publications
Coordinate efforts with Lewis & Clark institutional publications and communications department, as well as Law School staff and faculty to manage content generation, copy editing, design, production schedules, etc
Establish trust and develop strong working relationships, partnerships and networks within the Law School community (faculty, staff, student groups and other stakeholders) to generate marketing/communications content on an ongoing basis
Prepare and maintain competitive analysis of relevant law schools and establish benchmarks for ongoing comparative performance evaluation

Associate Director Marketing Communications Resume Examples & Samples

Serves as a recognized expert in campaign project management. Provides guidance, troubleshoots and answers complex questions related to this area of expertise
Work with all internal and external cross functional teams including: fulfillment, email, analytics, creative, marketing manager and data in both email and print projects
Manage competing priorities and timelines of cross functional team
Oversee projects from start to finish, managing timelines and making sure that all aspects of the project are delivered smoothly and on time
Work closely with UHC business segment marketing leaders (E&I, M&R, C&S) and Optum Marketing Managers to ensure program is meeting business and brand objectives
Coordinate materials, schedule and facilitate cross enterprise project status meetings
Develop and manage project estimates and timelines
Create / manage workflow schedules and assignments
Manage creative development process with internal / external creative partners
Provide Fulfillment Services print delivery instructions
Provide final invoices for approval and submission
Ensure print / post / creative costs are within budget
Manage inventory items and requests
Must be able to learn quickly and adapt to new processes easily
Understand and adapt to the Optum culture
Bachelor’s degree or experience equivalent
5 years project management or related work experience
5 years of experience delivery projects on time and within the stated budget
Excellent communication, organization, time - management and leadership skills
Experience with the following Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Project)
Proven track record of successful work within an internal creative services team or external agency
Ability to stay calm under pressure; maintain quality and efficiency in an environment that requires you to move quickly, take initiative, manage changing priorities, multi - task and work cross - functionally to deliver against constant deadlines
Strong interpersonal skills and the ability to work collegially and collaboratively with all levels and functions within the corporation to foster partnership and teamwork

Director Marketing Communications Resume Examples & Samples

Develop and bring to market a global brand campaign owning the creative development and media execution for all top of funnel activities & channels (TV, Social, Video, Sponsorship, PR, Community & Events)
Manage the team & key agency relationships to create & deliver campaigns that consistently deliver against campaign communications objectives
Partner with the business owners & agency partners to develop and launch year round marketing communication campaigns that deliver outstanding business results
Build and manage a motivated, high-performing team of ~32 marketers, to drive excellent execution of the strategy
10+ years on marketing experience with an emphasis on creative brand expertise
Demonstrated exceptional leadership, management and communication skills, broad operating expertise and sound strategic thinking capabilities
Ability to influence & partner with key internal stakeholder teams: senior leadership, product marketers, marketing channel leaders, analysts, procurement and finance to ensure shared vision and drive initiatives forward
Background in mobile… a deep understanding of mobile behaviors, and how that translates to building delightful mobile products, and impactful mobile marketing
Data-driven… understands and has experience leveraging data to create delightful end-to-end marketing and product experiences
Track record in driving rapid growth, and delivering on expected growth goals
Proven success in partnering, influencing, and collaborating internally and externally to establish shared passion and goals

Director Marketing & Communications Resume Examples & Samples

This role will lead the marketing and communications efforts for St. Mary Corwin and St. Thomas More.*
Develop a comprehensive Public Relations Plan that supports the hospitals’ business, marketing, and advocacy goals; monitor and measure plan implementation and results; and monitor PR budget and external vendors*
Plan and implement media relations program that improves its community image and increases community awareness of the hospitals.*
Serve as primary media relations contact for hospitals, including being on-call to manage media.*
Work with Centura Health corporate advocacy and outside lobbyists to give as a voice in public healthcare issues.*
Coordinate with lobbyists; provide counsel to administrative leadership and support initiatives as needed to achieve advocacy goals.*
Plan and implement community/public relations programs, including special events, to strengthen the hospitals’ relationships in primary service areas as well as to key stakeholders, including associates and physicians.*
Activities include understanding business and marketing goals, researching and designing community relations programs to support goals, implementing programs, providing follow-up to programs and measuring effectiveness of community relations activities.*
Responsibilities also include managing and staffing internal and external events.*
Develop and implement strategic marketing plan to increase market share, customer satisfaction and physician loyalty.*
This job description is not intended to be an exhaustive list of all duties. Employee may perform other related duties as assigned

Cluster Director, Marketing & Communications Resume Examples & Samples

At least 10 years of experience in Marketing preferably in the hospitality industry
At least 5 years of experience in a Management role
Possess a degree in Marketing
Oversee the marketing team & monitor their daily progress
Manage yearly sales & Marketing budget and review all yearly marketing contracts
Propose full year marketing calendar for all key business units
Review & propose new campaign/marketing channels and participate in relevant sponsored native/dedicated articles & partnerships for key business units
Review & propose sponsorship, media stay hosting and barters requests
Oversee & approve hotel photo-shoot/video-shoot and external requests
Key liaison with Accor APAC & MIS team on marketing, loyalty & brand initiatives including CSR activities, media hosting, new brand standard updates, Le Club Accorhotels & Accor Plus campaigns
Key liaison with Accor Singapore digital marketing, loyalty & partnership team on web direct marketing campaigns
Manage & review SEM campaigns for weddings, meetings, F&B and spa
Oversee & review SEO campaigns for 2 hotels' microsites
Manage strategic partnership
Submit monthly marketing reports

Director, Marketing & Communications Resume Examples & Samples

Serves as the Public Information Officer. Ensures regular contact with target media and timely, appropriate responses to media requests, and manages crisis communications plans in partnership with College leadership
Leads the College's promotional advertising campaigns, including directing consultants and advertising agency representatives to implement promotional, student recruitment and image enhancement activities through television, outdoor, radio, digital, mobile, social, print, and other media
Directs the College's public and media relations efforts and communicates the College's value to our community through media partners, script writing, public relations messaging, editorial direction, publications, website, etc
Manages the College's special event planning team to ensure that strategic objectives are achieved and that details are managed in a professional, creative, timely and cost effective manner
Partners with academic, student services and College leadership to improve enrollment effectiveness and student-centered communications
Collaborates with College leadership, faculty, and staff to develop and publicize MATC's educational programs and services, and directs Marketing/Communications team to proactively search for stories of interest that demonstrate the value and impact of an MATC education
Initiates and implements all departmental policies, procedures, and guidelines for marketing and communications, including the management of MATC's brand image through design standards, logo usage, and design templates for the college to maintain a consistent, professional image
Provides strong and effective leadership to the Marketing/Communications team to capitalize on the full potential of this most critical resource. Supervises, guides and evaluates staff to ensure that all employees are engaged, empowered, and motivated to contribute fully to the College's mission, vision and strategic plan
Prepares, implements and manages department budgets to meet departmental, divisional, and institutional financial objectives; monitors budget activity
Establishes and maintains effective working relationships with various external stakeholders including but not limited to business, industry, government, education, and community groups
Performs other duties as required or assigned for the effective operation of the department. Establishes and maintains work relationships with business, industry, and community groups
Ability to establish and maintain effective internal and external relationships in planning and implementing strategic marketing activities that will advance the mission and vision of the College
Thorough knowledge of the techniques, practices, and procedures used in public relations and journalism
Thorough knowledge of integrated marketing techniques and practices, including effective use of social media to achieve marketing and public relations goals
Experience targeting communications toward specific market segments, with experience developing and/or working with outside agencies to develop marketing campaigns
Skilled project manager. Able to drive complex, cross-unit projects with excellent organizational skills and ability to work under pressure and direct multiple projects concurrently
Aptitude or experience measuring results of marketing/sales promotion efforts and implementing changes into future promotions/communications
Aptitude or experience in designing communication/marketing plans to keep pace with the latest communication channels used by the target market
Demonstrated ability in strong leadership skills with the ability to motivate and influence others and solve problems creatively and strategically
Demonstrates a positive attitude, maturity, initiative and integrity with a professional image contributing to the success of the College
Demonstrated ability to maintain ethical conduct, confidentiality and professionalism
Exceptional customer service skills and the ability to maintain an excellent working relationship with internal and external customers
Maturity and interpersonal savvy to interact effectively with people in diverse roles and levels within and external to the College

Director Marketing & Communications Resume Examples & Samples

Bachelor degree, preferably in Journalism, Marketing, Communications, Film/TV, Business,, or related field is required
Minimum 7-10 years of work experience in writing, positioning and developing powerful content is required
Minimum 3-5 years of work experience pitching, negotiating, and securing public relations/media coverage and/or working in media journalism is required
Minimum 3-5 years of work experience in social and digital media strategy is required
Proven track record of designing the infrastructure and processes required for an organization to achieve excellence in producing and delivering its marketing and communications efforts is highly desired
Experience as a public spokesperson, having conducted interviews for radio, TV and print journalism is highly desired
Work experience in managing a marketing budget, directing agencies and vendors, and responsible for production and delivery of creative materials, highly preferred
Possession of excellent, journalist-quality writing and editing skills, a deep knowledge of social media tools, including the ability to drive Facebook, Twitter, blogs and other social media tools, and a talent for developing compelling storytelling strategies is required
Excellent, journalist-quality writing and editing skills
Experienced in use of Facebook, Twitter, and other social media tools
Knowledge of writing blogs, press releases
Ability to handle public relations including pitching and securing coverage
Proven ability to build relationships and earn the respect of media and marketing executives
Excellent attention to detail and follow-through. Handle intricate tasks and duties related to successfully managing projects and relationships Able to multi-task and juggle several projects simultaneously. Ability to be self-directed
Experienced in use of videotaping, editing and production tools is highly desired
Budget management, supervisory and leadership skills
Engaging, extroverted communication approach and professional style of tact and diplomacy
Ability to inspire, motivate, cultivate and nurture a variety of relationships
Ability to imagine and craft a long-term vision
Ability to identify and craft short- and long-term strategies to achieve the desired vision
Ability to self-create and produce content and marketing assets
Ability to use software, apps and technology to create the infrastructure and processes needed by an organization to fuel is content management and delivery
Ability to collect, repurpose, and prepare content for publication and distribution
Outstanding written and verbal communication skills; recognized as a persuasive and passionate communicator with excellent interpersonal skills; excellent public speaking skills
Experienced in social and digital media tools, including but not limited to Wordpress, SEO optimization, and other software or apps related to content production such as iMovie, Adobe Creative Cloud, Lightroom and outbound marketing tools, such as Hubspot CRM, SurveyMonkey, Intercom, etc. Experienced in Microsoft Office programs, particularly Word and PowerPoint, and Google tools, including Gmail and Google Drive
Must be able to lift, carry, push, or pull up to 5 pounds 5% or less of the workday
Must be able stoop, kneel, crouch, or crawl 5% or less of the workday
Must be able to talk, see, hear, concentrate, think, and reason for most or all of the workday
Must be able to sit for prolonged periods of time throughout the workday
Must be able to use a keyboard and do manual tasks for prolonged periods of time throughout the workday

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