Communications & Marketing Specialist Resume Samples

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RJ
R Jacobs
Rollin
Jacobs
309 Tromp Squares
Philadelphia
PA
+1 (555) 866 8043
309 Tromp Squares
Philadelphia
PA
Phone
p +1 (555) 866 8043
Experience Experience
Philadelphia, PA
Communications / Marketing Specialist
Philadelphia, PA
Konopelski Group
Philadelphia, PA
Communications / Marketing Specialist
  • Ensure seamless cultural transition for new workers
  • Work on strategy and ops for Information Technology
  • Communications/Marketing – IT traditionally not strong in marketing itself,
  • Trying to better communicate IT initiatives for internal and external partners. Balance with targeted audience vs. over communicating
  • Synchronizes the of 3 areas: delivery, security, enterprise architecture under larger CIO vision/strategy
  • Mainly responsible for key communications
  • Providing hands on support for CPO programs, campaigns and drives
San Francisco, CA
Communications & Marketing Specialist
San Francisco, CA
Barton Group
San Francisco, CA
Communications & Marketing Specialist
  • Provide outreach and marketing support for our international development initiatives
  • Create graphics and provide design support for proposals, marketing collateral and presentations
  • Assist the Chief of Staff with process and project management, taking primary responsibility for tracking and ensuring that deadlines are met
  • Support development of marketing and proposal development materials
  • Seeks to understand division and company's goals and priorities and how individual work contributes to its success
  • Coordinating with and supporting the work of colleagues responsible for media relations, web site maintenance, social media, and photo/video content creation
  • Develop content for our website, social media sites, and for internal communication platforms
present
Detroit, MI
Strategic Communications & Marketing Specialist
Detroit, MI
Pfeffer Inc
present
Detroit, MI
Strategic Communications & Marketing Specialist
present
  • Collaborate with sector staff in the Home Office and the field to develop strategic communications content and marketing products, including success stories, infographics, videos, podcasts, blogs and other commentary, photo stories, and other materials that market Tetra Tech ARD project successes and global impact
  • Collaborate with Tetra Tech ARD senior management and sector leadership to develop a strategic outreach agenda to key clients, including USAID, that builds and fortifies critical relationships and demonstrates Tetra Tech ARD leadership across our five sectors
  • Identify strategic opportunities to position Tetra Tech as a thought leader in larger development or citizen movements, and create content that draws connections between Tetra Tech global programs and these movements
  • Monitor client websites and articulate and respond to trending issues
  • Identify potential speaking or thought leadership opportunities for technical staff, with an emphasis on exploring opportunities in non-traditional fora
  • Create learning systems and processes that are used by Tetra Tech ARD and other Tetra Tech operating units to bring success and impact stories from projects and across sectors into marketing and new business processes
  • Provide thought leadership and strategic planning based on USAID and industry trends and best practices; and
Education Education
Bachelor’s Degree in Communications
Bachelor’s Degree in Communications
University of California, Irvine
Bachelor’s Degree in Communications
Skills Skills
  • Ability to quickly grasp and explain technical ideas in easy-to-understand language
  • Competence in working on data analysis, branding development, communications plans and service line plans, crafting strategic recommendations, and implementing plans
  • Photography equipment/cameras and other A/V equipment; running A/V presentations; key wording and managing images and other digital assets through an image-management database
  • Experienced writer and communicator who can quickly generate high quality messaging and copy that meets SJH standards
  • Commitment to quality and accuracy, with strong attention to detail
  • Photography equipment/cameras and other A/V equipment; running A/V presentations; keywording and managing images and other digital assets through an image-management database
  • Experience staying current on industry trends and technological developments, sharing this information and best practices to inform team members and evolve the social media strategy
  • Use data and analytics to measure the impact of owned social platforms, to inform the direction of these platforms and company content marketing, and to advise on the development of additional social media initiatives
  • Strong attention to detail and focus on program management and execution
  • Developing communication plans and strategies in support of CPO focus areas that include regional math and science education, economic development, employee giving campaigns and nonprofit initiatives
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15 Communications & Marketing Specialist resume templates

1

Communications & Marketing Specialist Resume Examples & Samples

  • Plans, develops and executes communications and marketing strategies with our business leaders to
  • Bachelor’s degree required (or obtaining by May 2015), preferably in English, Journalism, Communications or a related field
  • Experience working in a professional Communications and/or Marketing role
  • Interest in using a variety of Web-publishing tools
  • Strong team player in a cross-functional setting
  • Strong interpersonal skills, ability to work within all levels of the organization
  • Ability to manage multiple projects with focus on execution and implementation
  • 2+ years of experience working in a professional Communications and/or Marketing role in the Financial Services and/or Securities industry
  • Direct experience using a variety of Web publishing tools
  • Familiarity with AP writing style
  • RBC employs more than 79,000 employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 44 other countries
2

Communications & Marketing Specialist Resume Examples & Samples

  • Bachelor's degree in communications, marketing, public relations or related field
  • 6 or more years of experience with marketing, communications and/or public relations
  • Excellent PowerPoint skills
  • Detail oriented and precise work ethic
  • Ability to quickly grasp and explain technical ideas in easy-to-understand language
  • Experience developing educational and outreach materials
  • Experience multi-tasking and working in a fast-paced environment
  • Experience working with an IT-oriented organization or understanding of Information Technology systems, and software development processes
  • Experience managing website content using Microsoft SharePoint 2010 or higher
  • Proficiency in Adobe Design and Web Applications (Photoshop, Illustrator, InDesign, Flash) and Adobe Captivate Training
  • Superior verbal and interpersonal skills including courtesy, professionalism, and cooperative attitude
  • Ability to handle multiple competing priorities
  • Responsiveness to editorial feedback
  • Team player with a focus on collaboration
  • Can-do attitude and willingness to jump in where needed
  • Willingness to travel occasionally
  • Proficiency in MS Office Applications (Word, Outlook, Excel)
3

Strategic Communications & Marketing Specialist Resume Examples & Samples

  • Collaborate with sector staff in the Home Office and the field to develop strategic communications content and marketing products, including success stories, infographics, videos, podcasts, blogs and other commentary, photo stories, and other materials that market Tetra Tech ARD project successes and global impact
  • Mine Tetra Tech field experiences and distill, capture, package, and market content on a variety of digital platforms, including web and social media sites
  • Collaborate with Tetra Tech ARD senior management and sector leadership to develop a strategic outreach agenda to key clients, including USAID, that builds and fortifies critical relationships and demonstrates Tetra Tech ARD leadership across our five sectors
  • Identify strategic opportunities to position Tetra Tech as a thought leader in larger development or citizen movements, and create content that draws connections between Tetra Tech global programs and these movements
  • Monitor client websites and articulate and respond to trending issues
  • Identify potential speaking or thought leadership opportunities for technical staff, with an emphasis on exploring opportunities in non-traditional fora
  • Create learning systems and processes that are used by Tetra Tech ARD and other Tetra Tech operating units to bring success and impact stories from projects and across sectors into marketing and new business processes
  • Provide thought leadership and strategic planning based on USAID and industry trends and best practices; and
  • Assist Director in complementary and germane tasks for the team among other tasks, as directed
  • Bachelor’s degree in journalism, marketing, public affairs, political science, or public policy required; Master’s degree preferred, however communications experience will be weighted over education
  • At least seven years of experience developing and executing communications and/or marketing strategies, targeting policymaker, donor, and political audiences, in the development, public affairs, or political arena
  • Communication experience in the fields of international development, policy, public affairs, and politics, or a combination thereof, highly desirable
  • Experience working with NGOs, USAID, US State Department, US Congress, US Embassy or other political press shops preferred
  • Versed in global issues and development themes, including those related to Tetra Tech ARD sectors as well as international politics, policy, poverty, climate change, women’s rights, and/or human rights
  • Deadline oriented individual who can work independently or in fast-paced team environments; and
  • U.S. citizenship or a valid U.S. work permit is an absolute requirement
4

Communications & Marketing Specialist Positions Resume Examples & Samples

  • Please note that this invitation is NOT an active opening/posting. Submitting an application constitutes an expression of interest in future similar active openings at Fannie Mae. A recruiter will review your qualifications and, if an active opening becomes available in the future that meets your skill set, you may be contacted
  • Develop and execute strategic communications plans that are aligned with business objectives
  • Create compelling content for various internal and external channels
  • Identify and develop new ways to communicate with and engage our employees about the company’s important work
  • Work closely with internal clients and corporate communications colleagues on creative campaigns to promote corporate initiatives and events
5

Communications & Marketing Specialist Resume Examples & Samples

  • Draft and edit written communications. Is resourceful. Has established relationships within CoMS and throughout company to help provide clients with most effective solutions to business needs. May supervise junior resources, including workload balancing and career development
  • Accountable for self and team. Demonstrates independent thinking and solid decision making skills. Uses good judgement when handling assignments, solving problems, addressing challenges
  • May be tasked with creating client deliverables, products, or solutions within budget and timeframe
  • Evaluates current processes and makes recommendations for process changes, then works according to new guidelines or structure
  • Works independently. Able to anticipate client needs and make recommendations for solutions
  • Demonstrate ability to develop social media messages that resonate with target audiences and manage day-to-day content on Fannie Mae-owned social media channels
  • Monitor relevant social media mentions and deliver daily monitoring report to internal stakeholder
  • Proactively monitor company and industry themes/news, alerting internal stakeholders as needed, and providing suggestions for timely content within owned social platforms
  • Track and regularly report on company social media metrics, with strategic analysis and context for internal stakeholders
  • Use data and analytics to measure the impact of owned social platforms, to inform the direction of these platforms and company content marketing, and to advise on the development of additional social media initiatives
  • Experience staying current on industry trends and technological developments, sharing this information and best practices to inform team members and evolve the social media strategy
  • Foster cooperative, healthy relationships with team members and internal stakeholders
  • Demonstrate experience with communications and marketing in a business-to-business environment
  • Expertise using social media platforms (e.g., Facebook, YouTube, LinkedIn, Twitter, Spredfast etc.)
  • Experience in financial services or housing industries preferred
  • Demonstrated ability to use social media data, analytics, and metrics
  • Willingness to conceive and test ideas and strategies
  • Commitment to quality and accuracy, with strong attention to detail
6

Communications & Marketing Specialist Iv-internal Communications Resume Examples & Samples

  • Contributes to and implements communication and marketing strategies to support the company's strategic initiatives. Develops strong working relationships with business area management/clients
  • Ability to drive long-term, enterprise-wide large communications efforts with measurable results
  • Strong instincts to guide communications planning and strategy; flawless execution
7

Communications & Marketing Specialist Resume Examples & Samples

  • High School degree required
  • Experience in copywriting and editing
  • Knowledge of event programming and planning
  • Knowledge of electronic communications and social media including blogs & online publishing
  • Interest in, and preferably, knowledge of academic libraries
  • 1+ years of experience of relevant experience, preferably in a library or cultural heritage organization
  • Excellent interpersonal skills, including ability to establish and maintain positive working relationships with colleagues, staff at all levels of the campus hierarchy, a diverse community, and vendors and other external partners
  • Demonstrated ability to prioritize, exercise flexibility in meeting objectives, effectively manage multiple projects simultaneously, and adjust as circumstances change
  • Commitment to excellence, quality and attention to detail
  • Strong analytical, problem solving, and organizational skills with the ability to present information and ideas clearly and concisely
  • Strong customer service skills including the ability to be responsive to service needs of constituents in a courteous and consistent manner
  • Personal leadership through example coupled with ability to work collaboratively with colleagues in a results-driven, team-oriented environment
  • Meets organizational competencies identified by the library
  • Proficiency with PC/MAC computing and mobile devices
  • Facility with computer and audio/visual set up for presentations
8

Communications & Marketing Specialist Resume Examples & Samples

  • Provides effective project management for various communications and marketing projects as related to business unit activities, including managing customer budgets, ensuring quality deliverables, and managing key milestones and deadlines
  • Serves as a project leader, coordinating efforts of other team members contributing to projects such as video development, advertising/promotional campaigns, key special events, speeches/presentations for executives, etc
  • Serves as content development lead for original technical or creative content and provides critical writing expertise, extensive working knowledge of communications concepts, and editorial guidance on a variety of content-focused projects
  • Develops plans to achieve marketing and communications goals for the business unit
  • Works with business development and program reps to understand communications and marketing needs to achieve customer and business objectives
  • Develops and implements media publicity campaigns, including audience & topical research, preparation & distribution of major news releases through standard & social media channels
9

Communications / Marketing Specialist Resume Examples & Samples

  • Work on strategy and ops for Information Technology
  • Synchronizes the of 3 areas: delivery, security, enterprise architecture under larger CIO vision/strategy
  • Needs to tighten Talent Strategy, i.e. changing technologies impacts talent, whether it be internal or external
  • Ensure seamless cultural transition for new workers
  • Communications/Marketing – IT traditionally not strong in marketing itself,
  • Trying to better communicate IT initiatives for internal and external partners. Balance with targeted audience vs. over communicating
  • Mainly responsible for key communications
  • Candidate should be proficient and have graphic design experience
  • Experience with Adobe Creative Cloud/Creative Suite tools (Illustrator, Dreamweaver, Photoshop, In Design, Elements)
  • Experience with creating new Microsoft SharePoint sites. Experience customizing and setting up customized SharePoint views
  • Power-user level experience with Microsoft Word, Excel, PowerPoint, Publisher, Outlook
  • Prior experience writing, editing and posting newsletters and internal department communications
  • Experience having developed communication and roadmaps for organizational communication strategies
  • Ideal candidate will have experience planning and coordinating large organizational events.The candidate should have played a decision maker or primary implementation role in planning and rolling out the events
  • Experience with using social media tools and be able to discuss how they used social media tools to meet an Organizational objective
10

Communications & Marketing Specialist Resume Examples & Samples

  • In partnership with graphic, website, and instructional design colleagues – create, write, and edit articulate, consistently branded marketing and communication material including, but not limited to: University- and Division- wide communications, press releases, website content, video and marketing copy, presentations, and other communication tools
  • Assist the Chief of Staff with process and project management, taking primary responsibility for tracking and ensuring that deadlines are met
  • Build and maintain strong relationships
  • Bachelor’s degree in Communications, Marketing, Liberal Arts or related fields and one year experience in content development and communications experience, marketing, or related field; OR five years’ experience in the development and management of communication or marketing plans or related experience; OR Any equivalent combination of experience, training and/or education
  • Basic proficiency with Adobe Creative Suite (CS5 and later) Illustrator and Photoshop, MailChimp (or similar), and Drupal (or similar)
11

Communications & Marketing Specialist Resume Examples & Samples

  • Marketing and branding strategies; knowledge of inbound and marketing automation tools preferred
  • Social media outreach and engagement strategies, practices, and tools
  • Accepted communications theories and practices
  • Public/media relations principles and standard practices
  • Effective video messaging and ability to direct video production, including casting, content development (story boarding), and video shoot direction
  • Web content development and writing for other electronic media
  • Addressing organizational crisis communication situations
  • Knowledge or experience with business-to-government marketing a plus
  • Knowledge or experience successfully partnering with sales teams to provide marketing support for achieving sales goals a plus
  • Project management; PMP certification preferred Style guides such as Associated Press Stylebook, Chicago Manual of Style, Gregg Reference Manual, American Psychological Association Style Guide, etc
  • Microsoft Office Suite software (specifically Word, PowerPoint; Publisher a plus) Photoshop software
  • Marketing automation tools, customer relationship management databases, etc
  • Social media management tools
  • Media databases (i.e. Cision media database, etc.)
  • Project-tracking tools and databases (i.e. Workamagig, Clients and Profits, Microsoft Project, or other similar systems)
  • SharePoint or other team collaboration sites
  • Photography equipment/cameras and other A/V equipment; running A/V presentations; key wording and managing images and other digital assets through an image-management database
  • Web content planning and development tools and skills (i.e. information architectures, 508 compliance standards for accessibility, audience usability requirements, search engine optimization for content, search engine marketing, etc.)
12

Communications & Marketing Specialist Resume Examples & Samples

  • Contribute to overall communications planning, implementation and assessment with a strong focus on internal communications and external content marketing
  • Develop, produce and publish compelling content across a variety of channels for internal and external stakeholders (i.e., news articles, social media posts, presentations, fact sheets, online newsletters, videos, blog posts, etc.)
  • Support Internal Communications Manager in partnering with key internal stakeholders across all levels, divisions and functions to support business goals through change communications
  • Support content-marketing generation and publication in collaboration with corporate and division teams
  • Track results for internal communications campaigns to make recommendations from key learnings
  • Manage editorial calendar for internal news
  • Support management of intranet as internal news platform and resource for latest Communications and Marketing materials, resources, processes, etc
  • Assist in developing, coordinating and analyzing employee listening mechanisms through global communications survey, online forums and metrics, quarterly advisory panel, ad hoc focus groups, etc
  • Collaborate on producing content and managing logistics for large employee meetings (in person and online), including quarterly management-team calls and global management conference
  • Manage communications projects from concept development through post-delivery assessment, in accordance with experience level
  • Coordinate activities and projects with outside vendors, including graphic design, translation services, video production, printers, etc
  • Bachelor’s degree in business, journalism, media/film, public relations, marketing, communications or other applicable field of study
  • Two or more years of experience developing informative and persuasive communications for internal and/or external stakeholders (business-to-business experience is preferred but not required)
  • One or more years of agency experience (i.e., communications, branding, PR, design, reputation management, etc.) is preferred but not required
13

Communications & Marketing Specialist Resume Examples & Samples

  • Accepted communications theories and practice
  • Public/media relations principles and standard practice
  • Project management; PMP certification preferred
  • Employee communications principles and standard practices preferred
  • Marketing and advertising principles and standard practices preferred
  • Style guides such as Associated Press Stylebook, Chicago Manual of Style, Gregg Reference Manual, American Psychological Association Style Guide, etc
  • Social media channels, engagement methods, and tools
  • Event planning and oversight
  • Photography skills preferredeffective video messaging and ability to coordinate video production, including casting, content development (story boarding), and video shoot direction
  • Addressing organizational crisis communication situation
  • Organizational knowledge
  • Microsoft Office Suite software (specifically Word, Excel and PowerPoint) and Apple software (specifically Keynote presentation software)
  • Adobe Creative Suite software (at least Photoshop), preferred
  • Social media management tools, preferred
  • Media databases (i.e. Cision media database, Vocus, etc.)
  • Project-tracking tools and databases (i.e. Workamagig, Clients and Profits, or other similar systems)
  • Photography equipment/cameras and other A/V equipment; running A/V presentations; keywording and managing images and other digital assets through an image-management database
  • Web content planning and development tools and skills (i.e. information architectures, general search engine optimization for content, etc.)
14

Communications & Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in marketing, communications, business or related field
  • Demonstrated ability to create and develop content for marketing materials
  • Experience using social media
  • Experience with Adobe Photoshop and/or Adobe Illustrator and Microsoft Office products
15

Communications & Marketing Specialist Resume Examples & Samples

  • Draft or contribute to corporate memos, articles, press releases, and/or content for collateral materials. Under direction of immediate supervisor, may work directly with client to provide communications and marketing solutions that are aligned with client's business priorities and objectives
  • Accountable for self and team. Demonstrates independent thinking and solid decision making skills
  • Collaborates with external vendors to ensure services provided are in line with division's and client's business needs
  • Seeks to understand division and company's goals and priorities and how individual work contributes to its success
  • 2+ years of related experience
  • Strong writing skills; experience developing messaging for communications initiatives
  • Experience developing and executing strategic communications plans
  • Experience writing internal communications a plus
  • Strong attention to detail and focus on program management and execution
  • Strong oral communications skills (comfortable expressing point of view to colleagues, superiors, and corporate leaders)
  • Public relations agency experience considered a plus
16

Communications & Marketing Specialist Resume Examples & Samples

  • Support development of marketing and proposal development materials
  • Provide outreach and marketing support for our international development initiatives
  • Coordinate memberships, including general participation, events and thought leadership opportunities
  • Develop and promote thought leadership for our international markets
  • Maintain the contacts database for our international development marketing initiatives
  • Coordinate conference sponsorships, exhibition space, and presentations
  • Provide general marketing support such as giveaway purchases, conference registration and exhibition support
  • Create graphics and provide design support for proposals, marketing collateral and presentations
  • Create and order printed materials such as brochures, cut sheets and business cards. Analyze and disseminate sector specific and client related project/event opportunities to staff
  • Develop content for our website, social media sites, and for internal communication platforms
  • Provide various business development support on proposal activities, as needed, including editing and formatting of proposal documents
  • Maintain our team’s past performance (qualifications) database and internal project sites (SharePoint) and work closely with the project managers to update regularly
  • Research and update the team regularly on competitor analysis with respect to both marketing and new business opportunities
  • Support partner meetings and relationship building with the international development community
  • Develop and support project-specific communications activities
  • Coordinate marketing and communications activities with corporate marketing and with other international development units within Tetra Tech
  • Minimum of a Bachelor's degree in communications, marketing, business or a related field
  • Minimum of 3 years of relevant professional experience required
  • Excellent organizational skills, with the ability to work well under pressure and perform numerous tasks simultaneously is needed
  • Outstanding communication and writing skills are essential
  • Motivated and energetic self-starter with a positive, inclusive, and creative outlook is vital
  • Experience developing content for marketing materials, social media, and website is expected
  • Proven ability to manage internal and external client expectations is mandatory
  • Demonstrated effective and appropriate intercultural skills is necessary; knowledge of international development field and/or energy sector is preferred, but not required
  • Proposal support experience is preferred, but not required
  • Graphic design experience is preferred, but not required
  • Familiarity using Adobe Creative Suite necessary
17

Communications & Marketing Specialist Resume Examples & Samples

  • Developing communication plans and strategies in support of CPO focus areas that include regional math and science education, economic development, employee giving campaigns and nonprofit initiatives
  • Creating and implementing a strategic plan for branding, communicating and profiling the CPO office initiatives internally and throughout northern New Mexico
  • Coordinating with and supporting the work of colleagues responsible for media relations, web site maintenance, social media, and photo/video content creation
  • Executing communication plans with tangible results and positive outcomes
  • Shaping and implementing external communication strategies to inform, connect and engage regional community partners and stakeholders
  • Supporting stakeholder relations, strategies and tactics
  • Synthesizing complex technical subjects for presentation to diverse stakeholder audiences
  • Producing internal and external products such as fact sheets, program summaries, formal presentations and reports
  • Providing hands on support for CPO programs, campaigns and drives
  • Advanced experience developing executive level communications
18

Communications & Marketing Specialist Resume Examples & Samples

  • Offer hands-on research experiences for graduate and undergraduate students
  • Serve as a source for research-based knowledge for local, regional, and national rural enterprises and others involved in improving rural life
  • B.S. in agricultural communication or related field
  • Three months experience with research in agricultural communication (or related field); social-media analytics; and writing, and creating content for social media
  • Demonstrated written and oral communication skills
  • Ability to learn new software programs
  • M.S. degree in agricultural communication or related field
  • Record of publishing in the area(s) of new-media technologies
  • Experience with collection and analysis of qualitative and quantitative data in social science
  • Experience with producing and editing photos and videos
  • Experience with SPSS, SAS, or other quantitative analytical software
  • Experience with NVivo software or other qualitative analysis software
  • Experience with Adobe Premier and Adobe Creative Suite
  • Experience with Kansas State University’s content management system
  • Experience with establishing and maintaining web-based businesses
  • Experience with event planning
  • Record of publishing in academic, peer-reviewed journals
  • Experience with raising funds through grants, sales, or fundraising
19

Communications & Marketing Specialist Resume Examples & Samples

  • Bachelor's degree English, Journalism, Communications and/or Marketing or related field of study
  • One year experience in communications, public relations and/or marketing including writing, editing, desktop publishing, graphic and web design
  • Familiarity of marketing in Higher Education content
  • Knowledge with marketing collateral material development and related project management
  • Proficiency developing video content for web
  • Computer aptitude in Microsoft Word, Excel, PowerPoint, Outlook, Adobe InDesign, Adobe Illustrator, and social media platforms
  • Effective conceptual understanding of public relations, marketing, communications, and development
  • Strong attention to detail and the ability to follow through on multiple projects at various stages
  • Driven individual with a demonstrated capacity for leadership and teamwork and the capability to solve problems creatively
  • Excellent customer service skills and integrity in dealing with external business partners, students, faculty and staff
  • Extraordinary social skills with the ability to influence and build working relationships among a diverse workforce at all levels
  • Ability to handle confidential documents and information with discretion
20

Communications & Marketing Specialist Resume Examples & Samples

  • Experienced writer and communicator who can quickly generate high quality messaging and copy that meets SJH standards
  • Excellent communication skills, including exceptional command of written communications
  • Competence in working on data analysis, branding development, communications plans and service line plans, crafting strategic recommendations, and implementing plans
  • Knowledge of core tenets of new and traditional marketing, public relations and communications
21

Communications & Marketing Specialist Resume Examples & Samples

  • BA in marketing communications, journalism or in a related subject area; or a minimum of 2-3 years experience performing writing, marketing and PR duties in an agency or fast-paced higher education environment; or an equivalent combination of education and experience
  • Thorough knowledge of the concepts and principles of news, media communications and media relations
  • Thorough skills in understanding and effectively utilizing all news / media mediums including broadcast news, the internet, social media and other emerging technologies
  • Thorough knowledge of the location, its achievements, mission, vision, goals, objectives, programs and infrastructure
  • May require knowledge of specialty areas such as broadcast news including TV / radio, internet and other emerging technologies
  • Thorough written, verbal and interpersonal communications skills, including a strong sense of a good story and understanding of the topics that may be of interest to various publics and will incorporate key location messages
  • Good judgment, political acumen, and thorough organizational skills
  • Demonstrated ability to assess customer needs within the Jacobs School of Engineering and conceptualize, research, and write original copy with appropriate tone including marketing, development and informational
  • Demonstrated skill to complete projects that require a high level of accuracy and attention to detail. Ability to work both independently and in cooperation with staff teams
  • Experience writing compelling copy that is targeted to specific audiences via a variety of outlets including social media, websites, email marketing, video, printed brochures and publications, websites, emails, talking points, alumni communications, advertisements, articles and reports
  • Knowledge and familiarity or sincere interested in engineering and/or technology fields
  • Demonstrated experience in developing comprehensive social media, marketing and publicity campaigns to promote single events and to support institutional goals
  • Knowledge of journalistic best practices and AP style. Ability to turn copy around quickly
  • Skill to maintain confidentiality
  • Experience using social media including Facebook, Twitter, Instagram, LinkedIn, online forums and blogs in professional capacity (i.e., marketing, research, networking). Ability to interact with others and contribute to, and help develop online social communities
  • Experience interviewing subjects on camera. Experience shooting video and using modern video editing equipment to select video clips and b-roll to be incorporated into polished video pieces
  • Proofing and editing experience sufficient to rewrite ambiguous, unorganized or overly technical copy provided by others