Corporate Marketing Resume Samples

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M Rowe
8400 Heather Springs
San Francisco
+1 (555) 426 7400
8400 Heather Springs
San Francisco
p +1 (555) 426 7400
Experience Experience
05/2015 present
Chicago, IL
VP, Corporate Marketing
Chicago, IL
VP, Corporate Marketing
05/2015 present
Chicago, IL
VP, Corporate Marketing
05/2015 present
  • Lead and manage a team of creatives, events managers, communication, and content creators responsible for telling the company story
  • Lead the overall planning, impact and effective alignment of brand-related areas (brand positioning, brand values, brand messaging, brand communications and paid media) to drive an overall awareness, affinity, and cohesive message
  • Develop annual corporate marketing plans that align with product, sales, and international team efforts
  • Build the brand through exceptional creative that resonates with our audiences, and provide creative direction on brand-level video, web, and graphic design projects
  • Define programs that allow spokespeople to deliver thought leadership with peers and influential buyer segments
  • Provide strategic guidance on identifying and engaging with media, analysts, and influencers
  • Evangelize our message, brand, and content through thought leadership, blogging, and social media
05/2011 03/2015
San Francisco, CA
Corporate Marketing Manager
San Francisco, CA
Corporate Marketing Manager
05/2011 03/2015
San Francisco, CA
Corporate Marketing Manager
05/2011 03/2015
  • Lead development and supply creative direction for all marketing materials (brochures, datasheets, posters, flyers, HTML emails, etc.) for Equinix’s corporate functions (finance, facilities, human resources, internal communications, analyst relations, public relations, social media, legal, customer reference program, operations, customer care, etc…)
  • Project budget management
  • Customer Reference program maintenance of customer/partner/analyst quotes database, project management of customer testimonials (case study/video/etc.), development/creation/maintenance of branded assets including awards, content/collateral, project manage RFP/Peer reference requests
  • Manage a consolidated calendar of campaigns/toolkit
  • Utilize current AMD product messaging alongside partner messaging/imagery to develop successful end-user assets
  • Manage multiple projects simultaneously and understand project priorities and client expectations
  • Provide a synthesized view of the market and voice of the consumer for the Affiliate to the Region/Global
02/2005 03/2011
Los Angeles, CA
Corporate Marketing Intern
Los Angeles, CA
Corporate Marketing Intern
02/2005 03/2011
Los Angeles, CA
Corporate Marketing Intern
02/2005 03/2011
  • Analyzes data and/or potential issues and makes recommendations for potential solutions to management
  • Provide online research and programmatic support for Corporate Communications team
  • Performs assigned tasks in various functional areas to learn about the solid waste and environmental services industry and business operations
  • Conflict management
  • Time management
  • Commitment to company mission and values. Working Conditions
  • Manage press release distribution and tagging, uploading to wire services and
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Southern Illinois University Carbondale
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to work effectively and provide sound communications counsel to all levels of management (including Senior Leadership) and with outside professionals
  • Demonstrated ability to think strategically, creating strategic and measurable communications plans in support of business goals
  • Knowledge and exposure to fundamental theories, principles and concepts for marketing
  • Excellent oral and written communication and presentation skills
  • Deep experience leading teams and developing talent
  • Proven track record of leadership and management experience
  • Event management and project planning skills
  • Demonstrated skills in effective people and project management as well as development of strategic communication plans
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Enterprise Architect Global Operations & Corporate Marketing Resume Examples & Samples

  • As a member of the Global IT Architecture Network (AN) create a workable governance model for process and technical architecture. Set standards and plans for: communication, training, monitoring, reporting and escalation
  • Ensure architectural compliance within domain in partnership with directors and solution designers by communicating standards, monitoring compliance and guiding the selection of appropriate application architecture and products for key projects
  • Drive creation of 5-year Strategic Technical Roadmap (based on in-depth business model understanding) and To-Be IT system landscape in cooperation with AN, domain IT directors, and key business leaders
  • Evaluate innovative and emerging IT technologies, trends, vendors and best practices for applicability and propose for usage within the group when appropriate. Guide innovation prototypes
  • Continuously strengthen own technical expertise; mentor others to develop their technical expertise
  • Advanced technology degree or equivalent combination of education and experience
  • 5+ years of experience with processes, applications and challenges in consumer product/retail industry – especially for apparel and footwear
  • 7+ years of experience in Enterprise Architecture
  • Deep understanding and experience across multiple technical domains including web, mobile applications and services, middleware, compute, network, workload automation, cloud deployment patterns, etc
  • Ability to interact with senior external personnel and internal leadership on significant business or technical matters often requiring coordination between organizations
  • Proactive workstyle with strong presentation and written communication skills, especially the ability to understand and simplify complex technical ideas
  • Demonstrated ability to translate business needs into solution architecture requirements and express business value or outcome through architectural practice
  • Proven experience in researching the latest technologies, trends, standards and products to understand their applicability to existing challenges and create global solutions
  • Ability to develop and articulate a technology roadmap and vision

Corporate Marketing Manager Resume Examples & Samples

  • Influence campaign creative and content develop to deliver the greatest impact on preference for AMD products
  • Stakeholder relationships including regional teams, product marketing, AMD Marketing Law, and core team support
  • Drive communications integrations to ensure global consistency in execution and use
  • Increased external partner satisfaction with respect to co-marketing materials
  • Integrated marketing communications plans across marketing mix
  • Optimize deliverables and media based on communications strategy
  • Marketing communications output
  • Utilize current AMD product messaging alongside partner messaging/imagery to develop successful end-user assets

Corporate Marketing Manager Resume Examples & Samples

  • Manage a consolidated calendar of campaigns/toolkit
  • Own consolidated marketing executional launch plan
  • Manage stakeholder relationship including regional teams, GBU GTM and product marketing, channel marketing
  • Manage cross-functional core team meetings and collaboration model
  • Ensure global consistency and brand compliance
  • Optimize deliverables based on GBU GTM strategy
  • Supports 360-degree agency feedback and evaluation process with Procurement

VP, Corporate Marketing Finance Resume Examples & Samples

  • The position requires a pro-active approach with strong customer service and collaboration skills; must cultivate and maintain effective working relationships with functional leaders and their teams as well as the Brands, key Affiliates, Regions and Functional groups. This person must have the ability to lead and guide the functional leadership teams on appropriate financial, master data and reporting controls and disciplines, and provide analytical guidance to assist the corporation and its brands and regions on the appropriate marketing mix and metrics to drive towards the highest return areas of spending by category
  • Work with the functional leads, regional, brand and corporate finance as well as corporate marketing personnel to develop the vision, processes, procedures, master data reporting and analytical requirements to support quality reporting of SMAP spending
  • Design and implement processes and metrics to facilitate monthly expense control and annual budget development with transparency by department (i.e. spending areas such as Consumer Insights, CRM, Digital Marketing, and Media)
  • Partner with Corporate Marketing Analytics and Region Brand (marketing and finance) on test and learn scenarios, ROI analysis and any other test market analysis studies
  • Lead the deployment of the A&P Effectiveness initiative, with the goal of increasing efficiency and effectiveness of current A&P spend to the most effective vehicles by brand to drive sales, profitability and brand equity
  • Partner with EVP Corporate Marketing to develop the agendas for the monthly A&P Steering Committee meeting. The intent is to use the forum to share learnings across brands
  • Partner with Region Brand Finance teams to deliver Lessons Learned (post launch assessment) on key priority programs in key markets. Serve as project leader for the Marketing Planning Automated Financial Reporting Project to deliver automated reporting for Campaign P/(L)’s including cannibalization and halo
  • Works proactively with the Global Brand and Region Finance Leadership to provide guidance on the annual financial plan, the development of metrics and factors to guide reasonable and productive allocation of costs
  • Takes an active role in the management and development of the role’s two direct reports
  • Accounting and/or Finance degree and 15+ year’s relevant experience in finance/accounting, strategic support/business development and process development/implementation
  • Prior experience in developing policies, procedures and tools relating to marketing analytics and spending effectiveness
  • Consumer products financial experience in marketing planning and analytics a plus
  • Global budgeting and forecasting experience
  • Strong leadership and interpersonal skills including the ability to build relationships
  • Proven problem solving capabilities offering alternatives identifying risks and opportunities
  • Strong communication (oral and written), negotiation and presentation skills. Excellent organization skills required
  • Ability to explain, at a high level, objectives, goals and variances to both financial and non-financial Senior Management
  • Strong analytical skills and ability to make sound business decisions
  • Experienced with the application of performance metric reporting
  • Ability to work under pressure of tight deadlines and multitask
  • Strong Excel capabilities, strong data management, and working knowledge of financial systems (Oracle, SAP, Hyperion)
  • Keen interest and knowledge in how factors outside the company affect our business…consumer behavior, technology

Summer Internship Corporate Marketing Resume Examples & Samples

  • Assists with scheduling requests from various imprints for email marketing
  • Helps gather news stories for social media daily
  • Writes/produces social media content for brand daily
  • Assists with daily administrative tasks and other department initiatives
  • Assists in ongoing social media content
  • Supports team with marketing partnerships
  • Applicants must be entering their junior or senior year of college, a grad student, or a college graduate
  • Well-written; social-media savvy
  • Interest in book publishing, Digital Marketing, social media
  • Journalism background a plus
  • InDesign/Photoshop a plus

Corporate Marketing Finance Manager Resume Examples & Samples

  • Monthly close, estimates and reporting
  • Responsibilities within Close, Estimate and Reporting area include preparation of the monthly closing process (Journal entries- expense accruals), providing monthly expense estimates for the full year, supporting the monthly estimate roll-up including variance analysis reporting
  • Lead monthly meetings with six Corporate Marketing department heads in order to review spending vs. plan, develop accurate expense estimates and explanation of variances
  • Review and approve all Corporate Marketing Purchase Orders to ensure compliance with EL Policies and departmental planning
  • Responsible for maintaining plan and latest estimates in CPM system
  • Budget
  • Lead the end to end process for developing the Corporate Marketing departmental budget
  • Partner with Corporate Marketing department heads to develop key assumptions related to departmental expense and project costs
  • Accurately develop and communicate shared service allocations for Corporate Marketing cost centers
  • Manage input of planning assumptions in the CPM system
  • Lead the preparation of the BPP deck for Budget Review with Senior Management
  • Reporting and Analysis
  • Develop and leverage global financial reporting to enhance corporate marketing analytics
  • Independently develop financial models that support Corporate Marketing projects and programs
  • Perform analysis to deliver business insights to help drive more effective decision making in the area of A&P investment
  • Responsible for the analysis of specific areas of A&P spend to better understand the business drivers and make actionable recommendations on how to improve the effectiveness of the investment (i.e. Non Visible A&P spending analysis)
  • Minimum BS required
  • 5+ years related experience required
  • Excellent analytical and financial modeling skills
  • Ability to prioritize and manage multiple projects independently
  • Based in New York City office

Corporate Marketing Resume Examples & Samples

  • Market research
  • Database marketing
  • Market development
  • Advertising
  • Pricing
  • General marketing analysis
  • Knowledge and exposure to fundamental theories, principles and concepts for marketing

Corporate Marketing Resume Examples & Samples

  • At least 10 years of experience in B2B marketing with a demonstrated track record of producing new business results. Financial services industry preferred
  • Strong leader: Must be a dedicated, enthusiastic, driven and performance-oriented proactive self-starter that possesses a strong work ethic and be able to immediately contribute with limited direction
  • Hands-on ability to execute the lifecycle of typical marketing programs including market opportunity, marketing strategy, customer needs segmentation, competitive intelligence, etc and project manage a virtual team to execute
  • Comfortable with the evolving digital landscape, trying new and innovative platforms to promote and engage the client base
  • Experience in managing and planning promotions, publicity and tactics to attract desired audience
  • Ability to work in highly dynamic environments with tight deadlines and enforced compliance requirements
  • Educational Requirement-BA Required

Manager, Corporate Marketing Resume Examples & Samples

  • University degree with 4-6 years marketing experience in the financial services industry (Full-Service Brokerage, Investment Banking, Sales, Marketing, Research, Accounting or equivalent)
  • Strategic and analytical thinker
  • Excellent interpersonal and communication skills (written and verbal) to effectively work with the team, management and key stakeholders – experience working with Investment Advisors considered an asset
  • Ability to multitask with solid project management skills
  • Demonstrate ability to effectively manage internal and external relationships and negotiate with vendors
  • Exceptional aptitude for assessing creative and visual concepts and for reviewing and editing promotional copywriting and corporate messaging with a high attention to detail
  • Strong knowledge of MS-Office tools with advanced knowledge of Excel, Word and PowerPoint
  • Understanding of industry compliance regulations considered an asset
  • Bilingual in English and French is considered an asset

Corporate Marketing Coordinator Resume Examples & Samples

  • Execute all U.S. Corporate & Analyst Marketing into Canada
  • BCOM or Management degree or equivalent Work Experience
  • Proficient in all Microsoft Office tools – Excel, Word, Etc

Corporate Marketing Event Intern Resume Examples & Samples

  • Process management: learn, create and manage event process related to attendee registration, special focus on internal attendees; participate in management of internal Loop meetings (content development and reporting, offering suggested efficiencies to ensure meetings are actionable and efficient)
  • Technology: understand and leverage event software solution to oversee processes and logistics as it pertains to speaker management (working alongside tool, AV company, event agency, internal and external speakers); focus on reports, analysis, efficiencies; engage in development & oversight of event mobile app
  • Content: develop standard survey for on site session surveys/best practice; develop post attendee survey questions; work alongside event team and partner to develop survey mechanism and identify output
  • Collaborate with events team on designing and implementing experiential special events such as the customer appreciation and welcome reception events
  • Provide on site support, also serving to shadow major on site roles such as session management, affiliated meeting/event support, other as assigned
  • Pursuing a Bachelor's or Master’s degree in Marketing Events, Hospitality Management or related business field
  • Demonstrated strength in problem solving skills
  • Demonstrated exceptional communication skills, verbal and written
  • Knowledge of /use of excel, power point, event software solution tools, mobile applications
  • Ability to multi-task in a highly dynamic environment

VP IT Corporate Marketing & Operations Resume Examples & Samples

  • Act as an integral member of the Global IT Leadership team
  • Translate business strategy and future demand into an IT strategic plan and roadmap
  • Participate in development and drive execution of the Global IT strategic plan
  • Deliver committed Global IT project scope on time and in budget
  • Provide business customers with transparency on project portfolio, services and costs
  • Identify portfolio gaps and ensure they are addressed with the right Global IT delivery unit
  • Accountability for IT systems in Marketing, Creation and Sourcing
  • Thought leadership for the further enhancement of the system landscape
  • Understanding of supported business functions and processes
  • Functional: > 10-15 years of experience in IT
  • Leadership: > 6 years of experience
  • Experience in a complex, dynamic and international environment
  • University degree in business, ideally with IT focus

Corporate Marketing Associate Resume Examples & Samples

  • Support major initiatives including JPMorgan Chase advertising, corporate social responsibility marketing, corporate image, national and local campaigns through project management and creative development
  • Support branding guidelines for JPMorgan Chase and J.P. Morgan
  • Lead metrics and analytics to drive content and campaign performance
  • Facilitate storytelling voice through written, video and digital/social channels
  • Work with internal teams, and external creative and media agencies to coordinate multiple projects and dependencies
  • 3-5 years professional experience in marketing, brand management or content development
  • Experience with new media, developing social media programs and demonstrated working knowledge of Facebook, LinkedIn and Twitter
  • Experience or expressed interest in corporate responsibility and community development initiatives
  • Passion for brand building, storytelling and content development
  • Strong communication skills: external partners, customers and internal partners
  • Logical, analytic thinker & problem solver – identifies clear objectives, leverages data to develop a coherent, compelling story
  • Strong relationship management; ability to drive diverse stakeholders (both internal and external) to a common goal
  • Demonstrated experience developing and deploying marketing strategies
  • Self-starter, drive for results, effective at prioritizing and managing multiple complex initiatives concurrently

Senior Domain Architect Corporate Marketing & Operations Resume Examples & Samples

  • Assesses, records and reports on elements of IT sustainability showing expertise in a given area such as service reusability, data centers, total value of ownership of building blocks, scalability, IT standards etc
  • Provides advice on the improvement of IT sustainability in that area of expertise
  • M.Sc. / B.Sc. or similar in Computer Science, Computer Engineering
  • 10+ years IT experience. At least 6+ in Enterprise, Domain or Segment Architecture

Corporate Marketing Coordinator Resume Examples & Samples

  • Creating sales presentations/proposals
  • Fulfilling promotional programs (i.e., sweepstakes)
  • Maintaining billing
  • Developing premiums
  • Tracking the status of sales accounts and coordinating general administrative functions
  • Updating Sales Presentation Materials – i.e. Media Kits
  • Bachelor's degree in marketing or related field
  • 1+ years experience in publishing
  • Proficient in PowerPoint, Microsoft Word and Excel
  • Excellent organizational skills required
  • Ability to multi task and work well under pressure

VP, Corporate Marketing Resume Examples & Samples

  • Lead and manage a team of creatives, events managers, communication, and content creators responsible for telling the company story
  • Lead the overall planning, impact and effective alignment of brand-related areas (brand positioning, brand values, brand messaging, brand communications and paid media) to drive an overall awareness, affinity, and cohesive message
  • Identify and create strategies that enable regional teams to implement the global brand position with consistency across media, press, events, etc
  • Develop annual corporate marketing plans that align with product, sales, and international team efforts
  • Collaborate with and serve as a liaison between marketing departments; maintaining an overall understanding of marketing plans across the organization
  • Build the brand through exceptional creative that resonates with our audiences, and provide creative direction on brand-level video, web, and graphic design projects
  • Define programs that allow spokespeople to deliver thought leadership with peers and influential buyer segments
  • Provide strategic guidance on identifying and engaging with media, analysts, and influencers
  • Nurture relationships with influencers, and produce the most remarkable brand experiences at trade shows, proprietary events, and more
  • Evangelize our message, brand, and content through thought leadership, blogging, and social media
  • Develop internal Integral Ad Science messages, messaging and communication strategies to ensure all employees are updated on key company initiatives, etc
  • Collaborate with HR on candidate facing recruiting collateral, messaging, and activations
  • Keep the team up-to-date with the latest trends in content marketing
  • Manage agencies and freelancers relationships
  • A minimum of 10+ years of direct hands-on marketing/branding experience in media, ad tech, or agency experience, plus a minimum of 5 years leading a team
  • Demonstrated experience with translating a business goal into a marketing strategy through effective planning and implementation
  • Proven success leading collaborative and multi-functional teams
  • Experience managing and mentoring talent
  • Master of multitasking and time management
  • Thrive in a fast-paced, entrepreneurial environment
  • Excellent creative instincts for effective copy, graphics and interactivity
  • Excellent leadership abilities to drive initiatives through multiple stakeholders within an organization. A team builder who routinely leverages internal and external resources for optimum return
  • Attention to detail and follow-up
  • Excellent, proactive communication skills, verbal and written

Corporate Marketing Senior Associate Resume Examples & Samples

  • Extensive, proven marketing experience in financial services or brand management in other sectors
  • Proven history of managing and executing marketing strategies, with corporate reputation experience
  • Extensive experience in working with agency partners and getting the best out of them
  • A critical thinking orientation – able to distinguish relevant and important information from the noise
  • Exceptional executional/project management skills with evidence of managing challenges and application of sound judgement
  • Focus on detail and quality of execution, set up of project timeline and reporting
  • Strong instincts for insights and a good judge of aesthetics
  • An ability to thrive in a dynamic environment with multiple stakeholders where finding the best answer quickly and responsively are highly prized
  • A highly flexible and efficient approach to managing his/her own time and those of team members, in particular an ability to multitask, manage and meet multiple concurrent deadlines
  • Strong general business acumen with and orientation to analytics and understanding how to measure the impact of marketing programs
  • Excellent relationship management skills with persuasive verbal and written communications skills, in addition to strong project management and problem-solving skills
  • 3-5 years experience

Search Specialist, M Corporate Marketing Resume Examples & Samples

  • Assess, then facilitate with businesses and staff groups the company’s commitment to digital strategy in terms of search, both organic and paid, to drive customer experience value and maximize ROI on the CMS platform
  • Assess, monitor and manage organic performance in conjunction with paid search
  • Provide data-driven insight into keyword and search strategy for
  • Engage with vendor partners and agencies to represent 3M search practices and support needs
  • Drive and evangelize for SEO as strategic focus of the organization to drive traffic improvements across the customer journey
  • Ensure the Corporate Marketing team is developing solutions that leverage current search best practices by participating in customer data reviews, Lean User Experience (LUXE) Projects, site map / architectural strategy and enhancements to current design patterns
  • Proactively provide organic search optimization for content, architectural and technical layers of the digital marketing (FUZE) platform based on customer or user generated feedback
  • Provide dashboards and analysis of search effectiveness and action optimization items
  • Actively monitor the quickly evolving landscape of search engines. Communicate impact of changes and ensure prioritization of content and functionality enhancements
  • Manage direct and indirect SEO agencies to ensure 3M SEO principles; practices and optimization methods are applied to strategies
  • Engage across critical teams within the organization social, business groups, technical and service organizations to maximize the value of search strategies
  • Bachelor's degree or higher from an accredited institution
  • Minimum of five (5) years of organic search experience
  • Minimum of five (5) years of paid search experience
  • Minimum of one (1) year of combined experience working in Agile and/or Lean UX environments
  • Experience with on-site search is preferred
  • Experience with email marketing campaigns is preferred
  • Experience with Brightedge, Google Analytics, Google AdWords and Web Trends
  • Knowledge of HTML code
  • Experience in responsive design
  • Comfortable working independently and as part of a team

Manager, Corporate Marketing Resume Examples & Samples

  • Marketing experience with strong product marketing experience, defining and driving campaigns toward market launch roll-out
  • Demonstrated understanding of messaging strategy, user experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
  • 6+ years in related positions with increasing responsibility. 2+ years people management experience
  • Strong analytics and process management skills
  • Prior experience in a large, multinational organization
  • Consumer Electronics experience is a bonus

Corporate Marketing Specialist Resume Examples & Samples

  • Build and deploy emails, landing pages, forms, on-site communications, and mobile app alerts with our Marketing Automation systems
  • Work with cross-functional peers in Sales, Events, and Social Media to develop communication strategies for our cloud products
  • Analyze user behavior and campaign results to develop multi-channel lifecycle communications that increase product usage, purchases, and customer retention rates
  • 2-5 years of relevant hands-on experience in customer/CRM marketing or digital marketing
  • Understanding of the customer journey and a track record of successful activities that positively impact the customer experience
  • Proven ability to execute cross-functional projects with multiple stakeholders
  • Hands-on experience with a marketing automation tool, such as Silverpop, Eloqua, Aprimo, Marketo or other ESPs, along with campaign management tools
  • Experience with A/B testing and implementation of test results
  • Strong technical aptitude and time management skills
  • Experience with Salesforce or similar CRM a plus
  • Strong digital design skills and a working knowledge of HTML

Director of Activation, Corporate Marketing Resume Examples & Samples

  • 55%
  • Candidate must be highly organized, proactive, detail- and solution-oriented, and must excel at multi-tasking
  • Candidate must be a strategic thinker with project management and problem-solving skills
  • Must be a clear communicator who is comfortable talking with senior-level clients on a daily basis
  • Copywriting skills a must

Summer Corporate Marketing Internship Resume Examples & Samples

  • Ability to work 10-14 weeks throughout the summer of 2017
  • Either enrolled in an accredited degree program or graduated no earlier than December 2016
  • Highly motivated with the ability to work in a fast-moving, technical environment
  • Interest in software and technology fields
  • Ability to handle multiple projects simultaneously
  • Good interpersonal skills with a focus on collaboration

Corporate Marketing Resume Examples & Samples

  • We are looking for an experienced marketing manager with a passion for building effective marketing programs
  • 8+ years professional experience in marketing or events
  • Ability to drive initiatives at both a strategic and executional level
  • Sees ambiguity as opportunity
  • Enjoys working closely many cross-functional teams
  • Strong quantitative analytical ability
  • Demonstrates the ability to communicate complex, large-scale concepts clearly and simply
  • Comfort in a fast-paced environment
  • Passionate about technology and Marketing

Corporate Marketing Development Manager Resume Examples & Samples

  • At least 5 years experience in one of the following fields: loyalty marketing, gaming industry, marketing, hospitality, or related field
  • Bachelors degree, preferably in Hotel Administration, Marketing, or related field; or equivalent experience
  • Work varied shifts including weekends and holidays

Marketing Manager, Global Corporate Marketing Resume Examples & Samples

  • Create and execute 360 marketing programs that elevate AOL as a leader in the advertising space
  • Manage multiple campaigns at once and project manage cross-functional teams including PR, Research, Creative, Production, Product Marketing, Social, Events, and Sales
  • Manage paid and organic distribution channels including email, social, search, and sponsored content
  • Develop messaging for research, infographics, video blog posts, bylines, etc
  • Develop campaigns assets in partnership with Creative and Production teams
  • Report and analyze campaign results by channel and implement optimizations
  • 3-5 years of demonstrable marketing experience, ideally from an advertising technology, agency, or publisher background
  • Specialized knowledge of digital advertising
  • You are a self-starter who thinks creatively and out of the box. You hate following the same routine every day and love to come up with new and better ways of doing things
  • You have analytical skills as well as creative skills and know how and when to use both
  • You have excellent writing and communication abilities
  • You take a results-driven approach to marketing with a keen sense of what makes a campaign a success
  • You have an audience-first mindset and are driven to create campaigns that are valuable and engaging for the end user
  • You are eager to collaborate with others and are comfortable navigating across departments and teams, often leading without formal authority
  • You are detail oriented and have effective project management skills

Corporate Marketing Specialist Resume Examples & Samples

  • Identify and evaluate new market development opportunities for management through market research and analyses that identifies future marketplace trends, customer needs, competitor activity and product performance/ adoption. Make recommendations based on business cases and analysis
  • Leverage key tools such as opportunity assessment, sales & marketing plans, the innovation development process (i.e. Stage Gate), Economic Value Estimator (EVE), and marketing communication resources to drive placement and growth for PolyOne solutions
  • Participate in the innovation pipeline development process, leading opportunity assessments for new innovations and providing overall strategic marketing direction
  • Develop relationships across all PolyOne businesses. Lead and participate in cross-functional project teams across business units
  • Develop relationships across all PolyOne businesses. Gain an understanding of the various PolyOne businesses from a product portfolio, industry marketing platform and overall strategic standpoint. Lead and participate in cross-functional project teams across business units
  • Manage projects to help drive growth by working closely with marketing stakeholders to ensure that the scope and direction of each project is on target. Coordinate project activities such as marketing communications, web content and design, product literature, sales tools, promotion and tradeshow participation
  • LI-BF1

Business Analyst, Corporate Marketing Resume Examples & Samples

  • Works closely with management in the development of department goals, with a focus of documenting critical success factors and key performance indicators and creating consistent corporate deliverables
  • Monitors progress against goals, assisting in organizational effectiveness and strategic planning (e.g., annual business plans etc.) and developing executive presentations (e.g., quarterly business reviews)
  • Partners with Finance to manage the departmental budget, including monthly forecast and variance analysis to ensure timing and effectiveness; and assist in annual/periodic plan development/execution/tracking/budgeting and reporting
  • Collaborates with business line partners (e.g., operations, technology and servicing) to develop and ensure that branded experiences with Lincoln Financial are of consistent high quality, align across products and services, and support the company’s objectives and strategies
  • Manages the services of, and acts as liaison between, customer service and internal creative services teams to define requirements, ensure that messaging and graphics that are consistent with company positioning and graphic standards, and produced within timelines and budget
  • Guides and develops key messaging, and manages the creation and delivery of all end-user creative content, including core communications assets such as client correspondence, communications and marketing collateral
  • Evaluates production processes to minimize costs
  • Manages legal reviews of the various communication tools
  • Provides strategic direction to enhance organizational effectiveness; executing on key elements to grow Corporate Marketing’s “body” (structure), “mind” (employee development) and “heart” (workplace culture)
  • Provides assistance to team members and applicable internal/external stakeholders on complex assignments/projects for his/her assigned area(s) of responsibility
  • Maintains knowledge on current and emerging developments/trends for assigned area(s) or responsibility, assess the impact, and collaborates with senior management to incorporate new trends and developments in current and future strategies
  • Plans leadership team meetings/off-sites to facilitate conversations and business plan updates and/or leadership team building activities in support of enhancing organizational capability
  • Manages relationships across the enterprise and acts as a channel of information between varying levels of management, VP/Brand and CMO
  • Supports and leads on-going discussion across marketing to drive an integrated marketing organization, increase understanding of differing points of view, strengthen cohesion and promote collaborative decision making
  • Collaborates with peers and leadership across Lincoln Financial and external organizations to negotiate for resources needed to accomplish objectives
  • Manages department-level executive status reports to CMO, which are sent on a monthly basis, as well as Quarterly Business Reviews for CHRO and CEO meetings/updates
  • Works closely with Corporate Marketing leadership to create presentations, both ideation and developing the deliverable, for internal and external audiences
  • Works closely with VP/Brand on brand/customer experience projects within business lines, providing project management expertise and coordination/delivery of required Corporate Marketing support
  • Oversees the execution of strategic marketing initiatives in partnership with the VP/ Brand
  • B.A. or B.S. in Marketing or any related degree is preferred
  • Three to five plus years of significant involvement in product marketing and/or marketing communications
  • Exhibit excellent verbal and written communication skills
  • Working knowledge of basic marketing channel practices, i.e., online and traditional
  • Able to think strategically and develop creative ways to use marketing communications as a means of achieving

Manager, Corporate Marketing Resume Examples & Samples

  • Support social media brands for The Orchard and BalconyTV properties, including Facebook, Twitter, LinkedIn, YouTube and Instagram
  • Coordinate internal and external company events and conference attendance while maintaining an annual budget and attracting sponsors
  • Coordinate internal communications such as Daily News Highlights, Weekly Samplers and Chart Toppers, and specialty newsletters
  • Provide content for our blog, The Daily Rind, and assist in editing all published content
  • Generate bi-weekly and monthly reports, including social media tracking, press log maintenance and management updates
  • Multi-tasking, attention to detail, problem solving and ability to stay on target for timely delivery of work are critical
  • Bachelor’s degree level or higher with 2-4 years experience working in a Communications- and/or Entertainment-related field
  • Excellent written and oral communications skills, with a strong, charismatic voice
  • Organized, able to multi-task, prioritize and maintain deadlines
  • Tech-savvy with facility to learn and use new platforms and programs, HTML-knowledge preferred
  • Experience dealing with budgets and reports
  • Passionate about music, film and media in general

VP, Corporate Marketing Resume Examples & Samples

  • Bachelor’s degree in Marketing, Communications or related field required
  • Requires a minimum of 15 years of experience in marketing and communications, 10 years in management roles, 5 years as head of function , or equivalent experience
  • Required experience in the life sciences industry
  • LI-LS

Corporate Marketing Business Manager Assistant Resume Examples & Samples

  • Participate in the budget process and gain exposure to the expense management procedure for a multi-million dollar budget with monthly accruals, quarterly forecasts, mid-year and year-end reporting
  • Support controls related projects including, but not limited to, updating our procedures documents and role-mapping activities
  • Develop and support business cases across the Corporate Marketing team to be reviewed by CMO, CFO and Senior CCB Leadership, as necessary
  • Assist with obtaining all proper approvals for various marketing materials and legal/sourcing documents (i.e. contracts, schedules, term deals, various marketing releases, and program documents, etc.) that are required to be reviewed by Controls, Third-Party Oversight, Sourcing, Legal and/or Compliance, etc.)
  • Assist with our larger Corporate Marketing programs in support of JPMorgan Chase’s brand and reputation and special ad-hoc projects (i.e. annual Senior Leaders Film and Ampersand crystal awards distribution)

Senior Director, Corporate Marketing Resume Examples & Samples

  • Build and deliver sales pipeline to the enterprise and commercial business sales teams
  • People and Organisational leadership
  • Hire world class talent and manage performance to ensure career growth opportunities
  • Transformational thinker and leader... taking the business to the next level through disruptive thinking and innovation
  • Develop and maintain relationships with media, journalists, analysts and agencies
  • Represent the UK region to the wider EMEA leadership team, as well as the global marketing team. Must develop strong internal and external relationships
  • Partner with the corporate marketing team in San Francisco and the EMEA leadership team to ensure that our marketing strategy in the UK is aligned to company goals and objectives
  • Build, report on and communicate key metrics to track success of campaigns, events, and marketing activities in the region
  • Ensure the EMEA/UK web presence is leading edge and is effectively communicating our messaging to our customers to increase brand awareness and lead generation
  • Stay abreast of all current market changes and competition in the UK
  • Evangelize Cloud Computing and the salesforce brand, to reinforce our position in the market as the leader in Cloud Computing
  • Own and deliver a world marketing events in Region (Customer Company Tours)
  • Embody salesforce values and provide exemplary leadership
  • At least 12 years of corporate marketing experience with an emphasis on leading marketing efforts within a leading enterprise software company
  • Must have led a fast-paced and innovated marketing team
  • Knowledge of the UK region- competitive market
  • Must have hired and retained best in class marketers
  • Must have subject matter expertise and delivered across- campaigns, events, PR and Digital

Business Consultant Corporate Marketing Resume Examples & Samples

  • Establish and keep Business contacts to be seen as a well-accepted and capable counterpart on IT side
  • Support a proper scope & demand management of the different projects – ensure the best quality of BRS, FRS and Design Documents
  • Be a process Expert in the field of “Ranging-Planning/GTM”, CTC &”E2E visualization” and all connected systems/processes
  • Be the technical Expert for Design Documents and ensure the proper realization from our development teams
  • Establish and support managing of 3rd party vendors during the projects
  • English, Professional working proficiency

Senior Corporate Marketing Analyst Resume Examples & Samples

  • Empathy and a passion for understanding people and have experience with user research/fieldwork
  • Seasoned as a qualitative researcher who is familiar with a variety of methodologies. These methods might include conducting 1:1 interviews, moderating group conversations, running live prototype sessions, or engaging with users remotely
  • Experience with quantitative research and a genuine passion for data, and you either designed surveys or analyzed data
  • Storytelling abilities are captivating
  • Applied research insights to creating design solution
  • Experience working in design or with design teams
  • Experience working within the transportation or other service-based industry
  • Comfortable in an ambiguous work environment
  • Enjoy working in a team

Global Corporate Marketing Storyteller Lead Resume Examples & Samples

  • Drive the corporate narrative through marketing campaign strategy and development in order to increase audience engagement and ultimately drive advocacy
  • 8+ years of experience in marketing or brand management
  • Strong digital marketing background in paid digital media and web/social media
  • Ability to collaborate and communicate cross functionally
  • Proficient presentation and writing skills
  • Strong relationship and networking skills
  • Available to travel domestically as needed (approximately 10-15%)
  • Global brand management in collaborating with a variety of countries across the globe for marketing initiatives
  • Content marketing

Corporate Marketing Resume Examples & Samples

  • For External Communications: Manages the Marketing Communication team in MX & Central America; directs market research to acquire competitive marketing intelligence for strategic marketing communication planning to support business/ marketing plans; manage advertising, PR, exhibits, trade exhibition, custom events, web platform, social media and content marketing creation and distribution to champion marketing programs
  • Implement the organization's marketing communication strategy by managing a team of communication professionals who develop and execute communication campaigns
  • Allocate internal and external resources to ensure campaigns are effective, economical and appropriate for their intended audience
  • Liaise with managers across the organization to develop campaigns that will help them achieve their goals; integrate with other campaigns; manage PR; all media (owned, earned and paid), lead internal marketing campaigns; and align with the organization's overall marketing and internal communication strategy
  • Lead, direct, evaluate and develop a team of communication professionals to ensure the organization's communication strategy is implemented effectively and within established budgets
  • Develop and manage overall department budget. Track spending to ensure ROI of programs against objectives
  • For Internal Communications: Implement the organization´s internal communication strategy so that all employees can find, send, receive, and understand information that is timely, accurate, clear, credible and relevant
  • Implement the global corporate communication strategy within defined area of responsibility / focus (MX & Central America)
  • Develop and maintain a network of cross-organizational internal communications contacts to standardize branding, information flow and message among all employees
  • Assess, recommend and execute on the development of various internal communication tools and technology
  • Develop and communicate corporate information in context to internal audiences, creating awareness, driving change, and increase employee engagement
  • Partner and work with all business functions to identify and deliver key employee messages and programs via the appropriate communication channel
  • Manage and own the Internal Communication Platform, from the business perspective
  • Provide leadership and knowledge of language requirements for internal communication and the supporting translation policies (from both a legal and social perspective)
  • Create and manage the Crisis Communication plan for the company
  • Indirectly oversee and provide direction to Internal Communication Manager and Specialist(s)
  • Proven track record of leadership and management experience
  • Demonstrated ability to think strategically, creating strategic and measurable communications plans in support of business goals
  • Excellent oral and written communication and presentation skills
  • Ability to work effectively and provide sound communications counsel to all levels of management (including Senior Leadership) and with outside professionals
  • Deep experience leading teams and developing talent
  • Event management and project planning skills
  • Demonstrated skills in effective people and project management as well as development of strategic communication plans

Director of Corporate Marketing Resume Examples & Samples

  • 12+ years successful integrated marketing experience in dynamic and growing organizations in internet, storage, SaaS, or other recurring revenue B2B focused businesses
  • Dynamic leadership style; ability to influence and lead cross-functional teams spread across multiple offices
  • Analytical thinker with the ability to discover hidden insights or complex patterns through a combination of quantitative and qualitative analysis techniques with an aptitude for translating data into actionable plans
  • Experience with marketing business-to-business and/or technology products, targeting IT, enterprise or SMB audiences
  • Established track record of building compelling positioning and messaging for complex products by translating technology features into business benefits
  • Extensive, hands-on knowledge of relevant processes and tools for lead generation and management, including search engines, list procurement,, marketing automation, and reporting tools
  • Ability to develop strong and productive relationships with Product Management, Engineering, Sales, and Finance organizations
  • Strong organizational, time management, communication, and presentation skills
  • Previous experience interacting with C-level executives
  • Excellent organizational and presentations skills and an ability to successfully interact across functions and at all levels of an organization
  • Brand Management: brand strategy, portfolio management, trademark protection
  • Demonstrated success with customer retention, usage stimulation, lifecycle engagement and save programs

Corporate Marketing Assistant Resume Examples & Samples

  • Bachelor degree
  • A mature, positive person
  • Excellent communication skills : you can communicate to every type and level of audience with the same ease. You can write texts and make presentations, as well in Dutch as in English
  • Stress resistant: able to manage a lot of things at the same time
  • Problem solver with hands-on mentality

VP, Corporate Marketing Resume Examples & Samples

  • Global Brand leader
  • Works closely with CEO and Hill-Rom Executive leaders to influence decision making on major corporate branding and branding architecture initiatives
  • Leads activation of branding work across the company
  • Creates a consistent & effective framework to communicate value of global brand, product portfolio and clinical impact
  • Collaborates with regional marketing teams to ensure compliance with adoption of global brand and local translations
  • Works with GBUs and Enterprise Accounts team to create a “One Hill-Rom” commercialization plan that drives significant revenue growth at the top 40 largest US IDN’s and select international enterprise customers
  • Works with multiple global business unit sales and marketing teams to develop a one Hill-Rom value proposition and offer for critical call points
  • Key connection point with R&D, GBU upstream marketing and Innovation teams to drive coordinated solution development
  • Develops marketing collateral for use by IDN sales representatives that aligns with “One Hill-Rom” value proposition and individual GBU / portfolio value propositions
  • Develops and manages capabilities to deliver the value proposition (e.g., customer analytics, sales support, etc.)
  • Builds and fosters relationships with customers to support sales, drive advocacy and thought leadership, and to bring insights back to inform strategy, tactics, and product development
  • At least 15 years of marketing experience
  • Medical device, healthcare, life science experience
  • Experience managing a marketing function which has delivered a robust record of successful top line growth
  • Ability to work credibly with the CEO and Hill-Rom executive leadership team
  • Strong interpersonal communication both written and verbal
  • Ability to travel 50%

Global Corporate Marketing Manager Resume Examples & Samples

  • Drive the corporate narrative on modern agriculture through marketing campaign development to increase audience engagement and ultimately drive advocacy
  • Bachelor’s degree in Marketing, Journalism, or related field
  • 5 years of experience in marketing or brand management
  • Experience working in an brand marketing role or at an agency
  • Knowledge in launching a brand, and digital/social media marketing
  • Fluent in data/analytical skills as part of developing and assessing marketing strategy/plans
  • Self starter, with the demonstrated ability to drive results while meeting timeline and manage multiple priorities
  • Marketing audience segmentation

Mgr, Corporate Marketing Resume Examples & Samples

  • Develop and execute on a strategic channel marketing plan with our franchised global distributors to drive the demand creation engine with our potential customers and engineering community
  • Work in tight collaboration with our internal marketing programs team to produce messaging, online ads, corresponding landing pages, microsites, videos, training, etc. with our distribution partners for global reach
  • Scheduling and launching marketing campaigns
  • Prepare marketing contents for NPI and distribution programs
  • Work with distributor partner to support co-marketing activity and website
  • Define KPI to measure tangible result of the marketing campaigns
  • Creativity and thinking "out of the box” are the base for your success
  • Bachelor’s degree in Engineering or Computer Sciences preferred
  • 5+ years marketing experience, semiconductor industry desired

Dir, Corporate Marketing Resume Examples & Samples

  • Develop, launch, manage and measure creative and effective corporate marketing campaigns throughout the year to support ongoing momentum for the company, brand and major corporate initiatives using paid, owned and earned strategies that focus on supporting customer journey lifecycles from market awareness, conversion and cultivation through demand generation and advocacy
  • Unite cross-functional global marketing teams around corporate marketing campaigns and follow a disciplined, systematic approach to campaign management that helps the company make better marketing and sales investment decisions to optimize ROI and performance
  • Manage the evolution and expansion of the brand identity and story to establish F5 Networks as the top global Application Delivery, Security and Cloud software, hardware and manager services provider. As a brand advocacy leader, you will partner with various groups across the global marketing team and the rest of the company to take the brand to the next level
  • Partner closely with F5’s Digital Marketing teams to develop, launch, manage and optimize digital, search and social media advertising plans and programs that drive awareness, web traffic, leads and business. Direct and produce various projects to expand our company’s digital footprint and drive a surge in awareness and discovery of F5’s solutions in emerging and adjacent markets
  • Create integrated marketing campaigns that combine the traditional marketing mix with social media and Web search/SEO strategies
  • Own production and maintenance for a variety of corporate and brand-level marketing materials including corporate messaging and overviews, events, videos, digital and print collateral, and more. Create other marketing materials and communications as needed
  • Manage new and existing relationships, deliverables, milestones, contracts and budgets for a variety of external marketing agencies, resources and contractors
  • Contribute to the creation of a comprehensive marketing plan and annual budget. Creatively manage execution within a quarter budget
  • Develop, manage and lead a diverse corporate marketing team
  • Oversee the planning, organization and management of cross-functional projects
  • Develop and run demand strategies to drive qualified leads
  • Jointly develop and manage go-to-market campaigns with regional marketing teams and channel marketing partners
  • Partner with analytics and optimization teams to manage the design and monitoring of actionable metrics of all marketing campaigns and optimize campaigns accordingly

Corporate Marketing Specialist Resume Examples & Samples

  • At the direction of the Marketing Director, works with internal Centers of Excellence and outside vendors for development and production of marketing materials
  • Develops messaging/positioning, collateral, case studies, etc. for designated Community & Specialty Pharmacy solutions and programs
  • Coordinates and develops materials for use in education and thought leadership channels, F2F Marketing and other external industry communication
  • Executes on business unit and program marketing plans for designated solutions, initiatives and events
  • Develops program overviews and presentations for internal departments and field sales associates
  • Maintains effective planning directly with Business Operations team to ensure issues and milestones are met and coordination with Corporate Marketing is optimized
  • Provides market research to support business unit services and solutions
  • Tracks and measures analytics to demonstrate ROI and success of marketing initiatives
  • Manages a variety of scheduled and unscheduled projects occurring in the Marketing department at any given time
  • Attends healthcare industry specific conferences, events and sales meetings to represent Marketing department
  • Maintains positive and professional working relationships with associates and management
  • Complies with all corporate policies and procedures
  • Performs related duties as assigned
  • Knowledge of principles in marketing, branding and communications
  • Excellent communication skills, including oral and in writing
  • Superior organizational skills; attention to detail
  • Ability to work in a fast paced environment, managing multiple projects while meeting deadlines
  • Strong creativity
  • Excellent interpersonal and professional skills
  • Ability to work autonomously and resolve issues efficiently and effectively
  • Experience with CRM (, web content management systems, email automation platforms and social media platforms (LinkedIn, Facebook and Twitter) a plus
  • Strong working knowledge of Microsoft Word, Excel, PowerPoint and Outlook. Experience with Adobe Creative Suite and HTML a plus

Corporate Marketing Intern Resume Examples & Samples

  • Performs assigned tasks in various functional areas to learn about the solid waste and environmental services industry and business operations
  • Analyzes data and/or potential issues and makes recommendations for potential solutions to management
  • Contributes to departmental goals and identifies improvement growth opportunities while participating in activities in functional areas such as Operations, Finance, Accounting, Maintenance, Sales or Administration
  • Performs analysis of data, information and research
  • Identifies and communicates potential issues related to assigned work
  • Executes and completes specific tasks and project deliverables identified by functional managers within the timeframe of the internship program. Creates documents and correspondence pertaining to project deliverables
  • Performs other job-related duties as assigned or apparent
  • Active pursuit of a Bachelor’s or Master’s Degree
  • Current grade point average of 3.0 or higher
  • Excellent communicator, oral and written
  • Proficient in basic financial analysis
  • Self-starter, works well independently
  • High school diploma or G.E.D
  • Ability to write, create and assemble reports and correspondence
  • Ability to effectively present information and respond to questions from management
  • Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists
  • Proficiency in Word, PowerPoint and Excel
  • Ability to work with multiple departments to help achieve goals and objectives
  • An interest in a career within the waste and environmental services industry
  • Ability to accept delegated responsibilities and follow through to completion

Senior Director, Global Corporate Marketing Resume Examples & Samples

  • Drive overall strategy around Turner's presence and participation in key industry events
  • In partnership with the Internal Communications team and Brand Experience team, lead logistics and all planning for global companywide town hall meetings as well as annual global marketing and communications offsite
  • Manage on the ground presence including production management and all logistics for industry events like CES, Cannes and others
  • Liaise and coordinate between and among internal partners, brands and other key stakeholders around presence and participation in industry events and conferences
  • Coordinate talent usage and partnerships across partnerships and events
  • Manage all corporate trade marketing materials: work with creative teams (both internally and externally) on strategy, messaging, visuals, media, and production
  • Manage related vendor relationships
  • 8+ years experience in a media and/or entertainment communications/public relations/marketing position
  • Education: Bachelor's Degree required
  • Solid understanding of the media industry and related organizations
  • Superior production management, communication and logistics planning skills
  • High attention to detail and facility with working with multiple stakeholders across a matrixed organization
  • Experience working strategically on industry events that are of a global/international nature
  • Entrepreneurial and a self-starter comfortable with highly functioning with little supervision
  • Competencies
  • Strong writing and communication Skills
  • Leadership
  • Budget management

Senior Corporate Marketing Specialist Resume Examples & Samples

  • Literature (both print and online)
  • Media on-line and print adverts
  • Trade show graphics
  • Web graphics
  • Packaging design for sales and sample kits
  • Newsletter and email graphics
  • Photo images for press releases and product promotions
  • Maintaining and controlling IDT style and creative guides
  • Management ofoutside vendors (printers & promotional)
  • Managing IDT photography and art files
  • A degree in Graphic Design or equivalent
  • Minimum of 5 years’ experience as a graphic designer
  • Minimum of 2 years’ experience in the semi-conductor/high tech industry
  • Experience working in a fast past environment
  • Ability to manage multiple projects, meet deadlines and work independently
  • Exceptional communication skills and successful team collaboration experience
  • Exceptional skills and experience working with Adobe Creative Cloud including InDesign, Photoshop, Illustrator and PowerPoint

Corporate Marketing Engineer Resume Examples & Samples

  • Requires a BS/CE/EE or MS/CE/EE or equivalent
  • Demonstrated experience with PCB schematic and layout tools as well as high-speed analysis tools or the ability to quickly learn required
  • Knowledge of signal integrity and power integrity concepts required. The candidate must know techniques to improve signal loss, distortion, and cross-talk. Knowledge of High-Speed design constraints, EMI, and RF designs preferred
  • Prior experience with tools such as Ansys HFSS or Agilent ADS is preferred
  • Very self-motivated and results-oriented
  • Able to meet specific quota goals and performance deliverables each quarter
  • Inquisitive and a good problem solver
  • Proficient in Microsoft Office applications: Word, Excel, PowerPoint
  • Previous experience interacting directly with prospects in a business environment a plus

Corporate Marketing Internship Resume Examples & Samples

  • Meaningful projects that you drive and own
  • Mentorship and support from working professionals
  • Collaboration with experienced professionals to solve current challenges
  • Social and networking opportunities with interns across the U.S
  • Career and personal development workshops
  • Learning opportunities with Maxim’s CEO and other executives
  • Company sponsorship to participate in sports leagues, community activities, and races
  • The opportunity to present your project work to all Maxim employees at an “Intern Symposium” event near the end of the summer
  • Do well and you may be offered a full-time offer with Maxim upon graduation!
  • Assist with day-to-day marketing production services including writing, editing, graphic design, web site editing, and email marketing
  • Assist in internal content development
  • Assist in internal content development including blogs, presentations videos and events
  • Fulfill other marketing and communication administrative and special projects as assigned
  • Internship hours: 40hrs per week, Monday through Friday
  • Experience with Microsoft Word, PowerPoint and Excel
  • High level of initiative, motivation, attention to detail, positive attitude, and the ability to work in a fast-paced and deadline driven environment
  • Excellent written and oral communications skills
  • Excellent interpersonal skills with the ability to establish and maintain relationships at all organizational levels
  • Experience with graphic design software including Adobe InDesign and Photoshop
  • Experience with web editing software, HTML, CSS or similar preferred
  • Pursuing a degree in: Marketing or Communications

Corporate Marketing Director, Kantar Resume Examples & Samples

  • 8+ years’ experience in marketing communications roles in large global matrix environments, ideally within the market research, information, communications or professional services industries
  • Track record of success developing and driving marketing programs with a strong client focus. You have a strong bias for strategic thinking, understanding your audience and how to marshal internal resources to effectively reach them
  • Exceptional interpersonal skills, with proven ability to develop C-level relationships and quickly gain credibility with stakeholders, influencing across matrix organization boundaries and geographies to achieve consensus and drive success through others. You’re persuasive, compelling and decisive

Director, Corporate Marketing Resume Examples & Samples

  • Build and manage a team of campaign professionals responsible for the development and execution of direct marketing campaigns. Work closely with the product teams to build the campaigns and coordinate with sales resource to ensure rapid and efficient closure of the opportunities
  • Define and implement specific solutions-based marketing strategies and plans to drive effective lead generation results
  • Establish and maintain customer engagement plans which may include customer direct marketing and social media marketing strategies
  • Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of customer marketing on revenue and profitability
  • Assist with the development of new products and product-extension marketing, their launch, and successful volume expansion
  • Lead marketing strategy for Business Development Strategic Partnership initiatives
  • Drive market research to define target customer profiles & key geographies
  • Analyze market trends and themes to inform marketing strategy and messaging
  • Conduct market analysis to inform diversification and expansion strategies that enable insightful competitive analysis/benchmarking
  • Provide product content, messaging, differentiators and branding for a variety of types of communications
  • Ongoing development of all external materials to ensure alignment with market dynamics, client/prospect needs incorporating the voice of the customer
  • Assist Senior Vice President of Communications and Marketing to integrate strategic corporate marketing messaging and vision into communications
  • Oversee the development and maintenance of content management system as it pertains to marketing communications, including the organization, periodic updates, executive review; and
  • Support responses to Requests for Proposals (RFP) and Requests for Information (RFI) as needed; manage, track, and report team deliverables and status
  • Bachelor’s Degree or equivalent experience required, MBA preferred
  • 8-10 years’ experience in marketing/sales in the healthcare arena
  • The acumen to develop a deep knowledge of our core products as well as our clients’ business
  • Proven ability to quickly grasp new concepts, plan work and execute projects in a fast-paced environment; and
  • Proven ability to communicate at the executive level and present to senior management

Product & Corporate Marketing Specialist Closing Date Resume Examples & Samples

  • Brand Stewardship
  • Financial and Budget Management
  • Marketing Materials and Promotional Projects

Intern, Corporate Marketing Resume Examples & Samples

  • Help stand-up and launch the NuVasive Blog! We’re close to re-launching the new, and a featured component will be the NUVA blog, where our intern will create our strategy for the corporate blog. Thought-leadership, patient stories, advocacy work, non-profit awareness- the topics are endless. This ‘A Player’ will help create our blog strategy, potential stories, work with leaders at NUVA to write the stories and see their work immediately take shape online
  • Help manage new Corporate Brand programs! Some of these programs aren’t public yet, BUT- our intern will get hands-on experience building out programs that get both national, regional and local awareness
  • Also, by being a key player on our brand team, you’ll get pulled into learning about social media, PR, brand, digital and other program strategies
  • Must be pursuing a Bachelor’s degree in Marketing, Marketing Communication, Communication, English or Creative Writing, Advertising, Business Administration or related major
  • Must be currently enrolled in school with a successful completion of 2 years of undergraduate studies (minimum of 60 credit hours towards Bachelor’s degree)
  • Must have a minimum GPA of 3.0
  • Ability to provide college transcripts as well as a letter of recommendation from a faculty member
  • Must be eligible to work in the United States
  • Candidates are responsible for their own housing and transportation during the internship

Corporate Marketing Intern Resume Examples & Samples

  • 2nd or 3rd year marketing or communications major
  • Outlook, Word, Excel, PowerPoint knowledge
  • Strong writing skills
  • Ability to handle multiple projects
  • Knowledge of and experience with popular social media channels included but not limited to Facebook, YouTube, LinkedIn, Twitter, etc

Senior Manager, Poultry Corporate Marketing Resume Examples & Samples

  • BS required, DVM, MBA, PhD increases potential impact with large accounts
  • 10+ year Sales, Technical Service and or Marketing experience
  • Experience with large production companies
  • Exposed to large integrated companies including processing, sales and marketing
  • Demonstrated ability and previous experience in working at the C-Suite level of large organization
  • Ability to work as a team member and contribute to a team goal
  • Ability to work effectively with multiple functional teams
  • Understands marketing and strategic planning and can apply to customer situations
  • Effective financial analysis skills and proven ability to manage budgets and expenses
  • Strong computer skills (MS Office and ability to learn Zoetis systems)
  • Effective individual and group presentation skills
  • Understands pork economics in production and in processing – financially astute
  • Technically adept

Corporate Marketing Manager Resume Examples & Samples

  • Create strategic end-market focused marketing deliverables, utilizing the company’s client alignment model (CAM) to increase market share
  • Manage the proposal process, as required, on sponsored pursuits, in conjunction with the Pursuit Manager, to ensure the successful execution of a winning proposal that fully satisfies and delights the client’s formal and informal requirements
  • Assist in managing the company external website, ensuring information is current and accurate in communicating Granite’s wide range of capabilities to prospective clients
  • Maintain the marketing CRM/DAM systems, including fact/project sheet templates and digital templates, to support the regional business unit’s growth initiatives
  • Monitor and enforce brand standards in all marketing, communications and graphics to brand and ensure a consistent, professional, message which enhances brand identity
  • Develop corporate marketing collateral; ensure information is accurate, relevant and in alignment with the Company’s disclosure requirements, messaging and brand standards
  • Develop award submittals for achievements and awards to communicate Granite’s strengths and promote and attract new business
  • 5+ years marketing experience at a mid-size to large professional services organization
  • Min 2 years’ experience as a marketing manager or 5 years’ experience as marketing coordinator
  • Must have working knowledge of CRM systems, Microsoft Dynamics a plus
  • Experience working for the architecture, engineering, or construction industry a plus
  • Strong knowledge of Adobe ™ Creative Suite (InDesign, Illustrator, Photoshop)
  • Experience with email marketing platforms (Constant Contact, iContact, emma)
  • Proficiency with all MS Office™ products (Word, Excel, PowerPoint)
  • Excellent written and oral communication skills to effectively disseminate information and convey concepts, ideas and information to all levels of internal and external customers
  • Ability to set priorities, organize work and work in high production environment while responding quickly and effectively under pressure, changing priorities and tight timelines/deadlines
  • Team player who can operate effectively within a matrix management environment
  • Proven track record of leading teams and managing budgets/timelines
  • Experience in multi-media formats, including print, video, events, digital platforms
  • Strong problem-solving skills, with demonstrated ability to provide creative solutions to real-time challenges with consistent follow through
  • Attention to detail/accuracy, quick learner and internally motivated to seek out answers, generate ideas, and develop new skills
  • Comply, understand, and support corporate safety initiatives to ensure a safe work environment
  • Ability and willingness to abide by Granite’s Code of Conduct on a daily basis
  • Valid driver’s license and ability to drive
  • Ability to travel up to 25%, some overnight

Director, Corporate Marketing Resume Examples & Samples

  • 10-12 years of directly-related marketing experience with managerial responsibility in at least three of those latter years
  • Experience creating and implementing marketing and communications plans and tactics tied directly to business objectives
  • Strong business acumen, influence, and collaboration skills
  • Superior communication skills, including verbal, written, and presentation
  • Bachelor’s degree, preferably in marketing, communications, or business administration
  • Superior promotional and business writing skills; solid and proven art direction capabilities
  • Strong in PowerPoint development
  • Ability to function as a consensus builder and collaborator with the executive leadership team
  • Ability to manage internal and external resources, agencies, and budgets
  • Solid knowledge and experience in the art and science of marketing communications; a demonstrated ability to apply marketing communications theories in practices

Corporate Marketing Resume Examples & Samples

  • Manage editorial content calendar and content development
  • 7 + years in editorial management role at a media, publisher or branded content studio
  • Experience managing writers, designers, and other content creators, as well as driving editorial calendars
  • Excellent story sense: an eye for spotting, commissioning, and assigning great stories that serve readers well, rack up social shares and drive conversation
  • Proven ability to develop strong relationship with colleagues, internal / external clients and vendors
  • Experience with, or a strong understanding of, the legal and operational constraints of creating content for a financial company
  • Great project management skills
  • Experience working with video, slideshows, interactive, and other asset types
  • A passion for process and organization
  • Action-oriented nature and willingness to tackle challenges; pro-actively will seek opportunities
  • A business development spirit and energy to tenaciously drive growth
  • Strong interpersonal skills to create lasting work relationships and teamwork—is a collaborative team player who easily gains trust and support of peers

Corporate Marketing Intern Resume Examples & Samples

  • Working on marketing projects for 50th anniversary
  • Update and organize meeting agendas
  • Assist on creating corporate presentations
  • Assist with planning and executing of internal and external events
  • Partnering with other departments to help plan 50th anniversary events
  • Work on social media plan to build on 50th momentum and help with overall corporate strategy

Corporate Marketing Intern Resume Examples & Samples

  • Develop and execute communications and marketing plans related to talent acquisition which will include, but is not limited to research, creative concepting (writing, editing, art directing), printing, social and distribution. These may include a variety of tactics such as brochures, one-pagers, white papers, case studies, presentations, press releases, advertisements, promotional campaigns, merchandising/point-of-purchase displays, signage, feature articles, video scripts, surveys and reports
  • Coordinate and leverage community marketing efforts, internal and external communication efforts that support the promotion of ATI programs and events in consultation with various individuals within the Marketing Department
  • Assist with internal communications, including strategies, content development, updating information on Company intranet, and internal email distribution to all employees, leveraging current employees in recruitment and brand efforts
  • Plan, implement, and evaluate special events used in recruitment efforts such as grand openings, trade shows, case manager seminars, etc. Coordinate many of these specific recruitment events in their entirety
  • Direct the activities of independent vendors such as writers, designers, printers, promotions and public relations as appropriate. 6. The ability to maintain friendly, cordial relations with all clients and employees
  • The ability to maintain friendly, cordial relations with all clients and employees; maintain a positive work atmosphere by acting and communicating in a manner that results in a positive work relationship with customers, co-workers and managers
  • Ability to comply with ATI standards of operations
  • Ability to adhere to the Core Values of the Company. Non-Essential Functions
  • Perform other duties as assigned by management Supervisory Responsibilities
  • Action oriented
  • Knowledge of social media platforms for recruiting efforts
  • Approachable
  • Career ambition
  • Comfort around higher management
  • Compassion
  • Conflict management
  • Creativity
  • Limited graphic design
  • Integrity and trust
  • Priority setting
  • Timely decision making
  • Microsoft Office
  • The ability to organize and manage multiple priorities
  • Strong customer orientation
  • Excellent interpersonal and communication (both oral and written) skills
  • Strong team player; and
  • Commitment to company mission and values. Working Conditions

Corporate Marketing Coordinator Resume Examples & Samples

  • Work with Corporate Communications team on implementing PEI branding/marketing strategy including all corporate related events
  • Develop marketing presentations for meetings
  • Work with the Social Media team and Corporate Marketing Manager to execute media strategy on @peicorp channels
  • Update intranet communications to all PEI employees
  • Manage corporate database including updating corporate calendar, team members calendars, contacts, and marketing assets
  • Tracks timelines and manage internal and external approval processes, where appropriate
  • Manage and execute quarterly brand newsletter including compiling content and articles, working with copywriter and graphic designers to produce as well as handling production and distribution of newsletter
  • Work with Creative Services on corporate ads for events
  • Manage guest lists for executive corporate sponsorships and executive offices
  • Assist with coordinating and planning for sales meeting for the Miami-based divisions
  • Collaborate with committees of employees from multiple departments to plan company wide meetings and events
  • Manage and control multiple calendars as well as oracle responsibilities
  • Process Marketing invoices
  • Additional projects and tasks as assigned

VP, Corporate Marketing Resume Examples & Samples

  • Execute on the corporate marketing strategies as agreed upon by each business but remaining consistent across the RISK organization with a focus on brand management, digital marketing services, market research and marketing analytics
  • Proactively partner with business and marketing leaders to develop appropriate near and long-term objectives for corporate marketing functions. Establish and implement short and long-range goals to meet established objectives through policies and operating procedures
  • Develop and maintain deep expertise in marketing strategies and channels (digital, social , mobile, etc.) and ensure corporate marketing program recommendations support the most effective, efficient marketing tools and tactics, aligned with vertical marketing strategies and requirements
  • Oversee and implement programs to build, develop and retain our customer base in support of vertical marketing goalss with heavy emphasis upon: brand standards and identity management, corporate web presence, core content management, marketing data and analytics governance, corporate search and social media marketing, and market research. Provide hands on direction as needed to ensure programs and tactics are developed to serve the diverse needs of our evolving businesses and enable the greatest reach, buzz and breakthough among key targets/customer channels
  • Develop and track metrics and success criteria for corporate marketing activities
  • Responsible for building relationships with multiple leadership teams
  • Collaborate across all parts of the organization to successfully implement corporate marketing strategies and goals
  • A minimum of 10-15 years in-depth, business-to-business and/or business-to-consumer consultation and strategy development in a global marketing environment, marketing agency or internal services group experience preferred
  • Minimum of 5 years of management experience
  • Minimum of 5 years international program experience
  • MBA/Masters level education or equivalent experience required
  • Demonstrated experience in planning and execution. Experience in planning, marketing strategies, campaigns, and competitive analysis, and business development
  • Demonstrated exceptional track record of developing and implementing marketing strategies and corporate services programs that have consistently met or exceeded planned objectives, providing personal leadership through example
  • Depth of experience and expertise in stakeholder management and effictively working in a matrix environment
  • Significant experience in brand, digital, market research and analytics, and success in managing people and third-party marketing agencies and vendors
  • Strong strategic, creative and analytical mind
  • Ability to lead in a rapidly changing organization
  • The intellectual capacity that ensures credibility when dealing with business leaders, influential management skills with the ability to work with all levels within the organization
  • Excellent people and project management skills
  • Professionalism and strong interpersonal skills
  • Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment

Intern, Corporate Marketing Resume Examples & Samples

  • Current pursuing a Bachelor's in Marketing, Business, or communications related fields
  • Minimum 3.0 GPA
  • Strong communications skills (written and verbal)
  • Strong interpersonal skills; ability to adapt well to cultures
  • Strong attention to detail and the ability to multi-task
  • Ability to adapt to evolving responsibilities; open to new learning opportunities
  • Self-driven to achieve goals; high-energy with a dedicated work ethic
  • Proficient in Microsoft Office suite (Excel, PowerPoint and Word)
  • Previous experience working in advertising, marketing or branding a plus
  • Experience and desire to learn more about InDesign

AVP / VP, Wholesale Corporate Marketing Resume Examples & Samples

  • Develop, originate and execute new structured finance business in Singapore and the region. Transactions covered include event-driven financings, structured debt financing solutions and project financings
  • Manage the entire credit origination, client negotiation, documentation, regulatory and execution process. This includes the assessment of credit risk, structuring of financing terms and conditions, preparation of credit applications and management of documentation
  • Financial modelling – creation, maintenance and development of robust financial models supporting a range of transactions and sectors as well as reviewing the integrity of financial models prepared externally
  • Provide specialist support on the ongoing management of existing portfolio of structured finance accounts to the Relationship Manager(s)
  • Monitor trends within the sectors and updated knowledge of the market and its effect on the portfolio/new business prospects
  • Minimum of 5 years (for AVP hire) and 10 years’ (for VP hire) relevant experience in structured debt and / or project financing
  • Sound credit and structuring skills
  • Experience in the construction and modification of financial models
  • Must be able to work independently, driven, self-motivated and strong in interpersonal skills
  • Strong knowledge of banking products especially investment banking, cash management and treasury

Corporate Marketing Manager Resume Examples & Samples

  • Lead development and supply creative direction for all marketing materials (brochures, datasheets, posters, flyers, HTML emails, etc.) for Equinix’s corporate functions (finance, facilities, human resources, internal communications, analyst relations, public relations, social media, legal, customer reference program, operations, customer care, etc…)
  • Act as project manger for Equinix Ambassador Program
  • Manage internal and external design resources: ensuring that deadlines are being met and all created assets are high quality and meet brand requirements
  • Manage multiple projects simultaneously and understand project priorities and client expectations
  • Brand project management cross-functional projects including Corporate Sustainability Report, Magic of Equinix, Global Programs (marketing), Technical Advisory Board (TAB), etc…
  • Customer Reference program maintenance of customer/partner/analyst quotes database, project management of customer testimonials (case study/video/etc.), development/creation/maintenance of branded assets including awards, content/collateral, project manage RFP/Peer reference requests
  • Own all brand reviews of Equinix website and assets created by corporate functions to ensure overall brand consistency, provide brand guidance on items that need updating
  • Project support for brand acquisition/integration projects including rebranding efforts
  • Requires personal relationships across Equinix to be successful, thus an existing contractor or internal candidate is required
  • Requires degree in Marketing, Communications, Business Administration or other related field; or an equivalent combination of education and experience
  • Must have a minimum of 5 years’ experience in the marketing and branding field
  • Must have strong project management skills and prior project management experience
  • Prior technology, telecom or data center industry experience preferred, project/process management skills preferred
  • Must be able to effectively communicate and work with individuals at all levels within the Equinix organization
  • Must have experience working within a corporate brand, following brand guidelines and maintaining company metrics across all media
  • Must have a strong attention to detail and high standards for excellence
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Familiarity with Adobe Creative Suite (including Dreamweaver) and Marketo is a plus
  • Experience overseeing the design and production of print materials
  • Ability to manage multiple projects under tight deadlines
  • Ability to coordinate with internal and external stakeholders while managing a diverse workload
  • Ability to thrive and multi-task in a high pressure environmen

Corporate Marketing Specialist Resume Examples & Samples

  • 2 - 4 years experience in marketing related role
  • Experience managing many deliverables under tight timelines
  • Ability to coordinate with internal and external groups
  • Must be organized, detail-oriented, hands-on, diplomatic, and a team player
  • Possess a strong personal drive and creativity; is a self-starter and able to see things through to completion
  • Understanding of and appreciation for brand building
  • A strategic mindset and the ability to display structured conceptual thinking
  • Please be prepared to present a portfolio of any previous design work

Brand & Corporate Marketing Assistant Manager Resume Examples & Samples

  • Contribute to the planning, creative development and implementation of integrated brand and corporate marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
  • Manage required day-to-day tasks, including status reports, budgets, timelines, meeting coordination, legal and key stakeholder approvals, and maintenance of centralized files for reference and compliance
  • Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations; present work internally to Product Marketing leadership and other business partners
  • Contribute to integration across Consumer Marketing and Corporate Relations teams, building relationships with internal and external business partners and resources
  • Initiate ideas and actions on cross-functional teams
  • Work with solid level of independence on new or unfamiliar projects
  • Intermediate organization and project/program/time management skills
  • Intermediate presentation development and delivery skills
  • Intermediate experience using Microsoft suite; advanced PowerPoint skills a plus
  • Intermediate relationship, interpersonal and negotiation skills
  • Beginner solutions skills; flexible in times of change
  • Excellent communication skills, both written and verbal; strong ability to write, copyedit and judge creative
  • 4+ years of Marketing experience, preferably including Advertising/Marketing Agency experience
  • Bachelor’s degree required, advanced degree preferred: Marketing, Journalism or Communications concentration preferred
  • Must be highly motivated and a passionate team player

Corporate Marketing Programs Manager Resume Examples & Samples

  • Build and manage project plans, drive cross-functional team deliverables, coordinate with outside vendors, manage POs, and see projects through to completion on time/budget
  • Work with internal communications and corporate marketing on development of merchandising plans for content and activities in support of corporate initiatives and events. Must be comfortable with managing both internal and external communication plans
  • Maintain a high level of organization and attention to detail. Provide general support to Event Managers
  • Ability to manage multiple projects in a fast-paced environment
  • Report results on each program; provide data based insights and process improvements
  • Remain flexible and responsive when faced with multiple urgent requests
  • 5+ years’ experience as a project manager in a marketing department running both traditional and interactive projects
  • Demonstrated proficiency with Microsoft Office (especially PowerPoint and Excel)
  • Strong writing and editing skills; excellent Communication skills
  • Vendor management skills
  • Ability to establish and manage priorities and drive projects to completion
  • Thrives working cross-functionally and enjoys building relationships
  • Creative thinker and problem solver, willing to take risks and able to problem solve in real-time
  • Able to recognize potential obstacles and suggest work arounds
  • College degree in Business, Marketing, Communications, Writing, or related
  • Must be able to travel 25% of the time

Corporate Marketing Intern Resume Examples & Samples

  • Manage compilation and distribution of weekly Nuance Newsflash
  • Upload weekly news articles to, The Voice intranet and Nuance Shareables, our employee advocacy platform
  • Provide online research and programmatic support for Corporate Communications team
  • Support divisional communications teams with events, launches, campaigns and metrics, reporting
  • Manage press release distribution and tagging, uploading to wire services and
  • Provide administrative and creative support for social media, including content coordination and building content calendars
  • Support special divisional projects and programs across Nuance’s four divisions
  • Basic editing, social media and writing skills preferred

Manager, Corporate Marketing Resume Examples & Samples

  • Support and execute on the strategic direction for B2C marketing plans as aligned to the overall Corporate Marketing goals
  • Manage consumer campaigns and work collaboratively with the in-house creative team and external agencies to ensure consistency within a determined communications hierarchy and within global brand style guides
  • Analyze global B2C trends, information and segments to help identify future sources of market share growth
  • Design engagement opportunities with all Hyatt brands for target consumers
  • Support Senior Manager, Corporate Marketing with strategic roadmap development, evaluation of prospects and project management
  • Develop brand focused educational offerings for consumer clients
  • Maintain knowledge of portfolio of brands, business needs, customer segments and competitive landscape, including market conditions, trends and advertising
  • Engage, inspire and galvanize the organization around Corporate Marketing initiatives so they are clear in bringing them to life in their areas of functional expertise
  • Together with Insights & Analytics, study member trends, insights, behaviors and segmentation to continuously improve B2C strategies, analyze campaign performance and identify opportunities
  • Together with Finance, manage budget and spend based on priorities
  • Responsible for efficient development and execution of integrated marketing communications for Hyatt Master Brand including multi-language campaigns
  • Understanding of operational and revenue needs to effectively execute marketing programs that are on brand, on target and deliver positive ROI and optimal performance
  • Management of Hyatt Master Brand programs, including strategy and execution of all supporting internal and external communications
  • Manage multi-brand communications plans and creative executions across key Hyatt-owned channels, including but not limited to: digital billboard, and email
  • Responsible for brand education and relationship-building within marketing and across corporate departments, regional teams and hotels
  • Manage planning, forecasting and tracking of global budget across all projects and tactics
  • The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary
  • 5+ years of brand management and/or integrated marketing experience across a variety of product/service categories; noteworthy if inclusive of hotel or travel categories
  • Experience developing and producing video, digital, and print communications, including writing briefs, guiding creative and media plan development with internal/external agencies, overseeing multi-channel production timelines and budgets
  • Strategic thinker capable of enhancing and growing a program
  • Relationship management experience
  • Consumer marketing acumen including customer segmentation and analytics
  • Creative/innovative approach to problem solving
  • History of delivering results and implementing change
  • Proven ability to collaborate across a highly matrixed organization
  • Ability to build and leverage internal and external relationships
  • Highly professional and able to appropriately represent company to external partners
  • Strong account management and organizational skills, with an ability to multi-task
  • Excellent writing and presentation skills
  • Highly proficient in Microsoft Office Applications

Global Corporate Marketing Lead Resume Examples & Samples

  • Drive the Corporate brand/narrative on modern agriculture through leading the Corporate marketing initiatives to increase audience engagement and ultimately drive advocacy
  • Utilize data/insights to help shape overall strategy and partner with internal teams and external agencies to identify strategic marketing opportunities
  • Evaluate and understand overall competitive landscape
  • Lead creative development
  • Manage the overall process and help socialize learnings
  • Manage a team and external agencies through all aspects of paid media & ad creative development in partnership with agency management (including but not limited to)
  • Targeting
  • Analysis of paid units to optimize
  • Utilizing data to evolve paid creative strategy
  • Manage ad creative approval process
  • Operationalize globally and cross functionally to ensure consistent and effective messaging
  • Liaise with external stakeholders and manage external agencies
  • Work closely with internal divisions across the globe in the development of marketing and campaign related communication materials
  • Provide global Corporate governance
  • Lead Corporate sponsorships and contracts
  • Manage Corporate brand merchandising efforts
  • Other duties as required
  • A minimum of 8 years of experience in marketing or brand management is required
  • Experience working in a brand marketing role or at an agency
  • Proven track record in leading paid media initiatives across a varied media mix
  • Ability to manage and lead a team
  • Global brand management achieved through collaborating with a variety of countries across the globe for marketing initiatives
  • Experience in audience segmentation
  • Ability to be flexible and adapt

VP, Corporate Marketing Resume Examples & Samples

  • Translate sales strategies into formal, well-defined demand generation programs
  • Collaborate with product marketing to develop formal marketing plans, including lead and pipeline goals, target markets and audiences and campaign assets (e.g., creative, collateral, supporting content)
  • Work closely with sales leadership on pipeline development and acceleration programs
  • Manage channel marketing function
  • Ownership of all tradeshows and demand generation focused events
  • Ownership of marketing and sales development teams focused on lead qualification, meeting scheduling and targeted outbound calling
  • Overall responsibility for the demand waterfall – from inquiry to sales qualified opportunity
  • Analyze and report demand generation results, including key performance indicators such as marketing qualified leads, lead conversion rates, days leads outstanding and marketing-sourced and marketing-influenced pipeline
  • Effectively engage strategy and content providers (e.g. product marketing) and utilize service teams (e.g., creative services and external agencies) to deliver programs
  • Implement industry best practices and drive consistent, results-driven processes across all programs
  • Team leadership (e.g., recruiting, training, motivation and management) and budget management
  • Education:BA/BS in business, marketing or related area; master’s degree preferred
  • At least 15 years of progressive responsibility in marketing including technology/software experience
  • Extensive skills in demand generation and pipeline development
  • Well-developed collaboration and negotiating skills; ability to effectively engage with marketing and sales staff at all levels
  • Ability to successfully develop and execute programs utilizing both direct and matrixed resources while investing marketing funds with focus on measured business impact
  • Strong understanding of B2B technology sales model (SMB focus a plus)
  • Experience leading a marketing or sales development (i.e., telequalification) team
  • Excellent communication skills across all levels – executives, direct reports and peers
  • Ability to work effectively in a high visibility role with tight timelines; very strong action orientation
  • Balanced leadership style – a high level of intellectual agility and capacity for original thought, ability to set a clear vision, and the willingness to be hands-on and lead by example
  • Experience with sales and marketing automation tools, including Eloqua and
  • Outstanding written and verbal communication skills, ‘hands-on’ style, and willingness to proactively engage with peers while maintaining an open-minded approach
  • Ability to manage large-scale projects and high-volume, small scale projects
  • Ability to exercise discretion and independent judgment managing and providing solutions for new ideas, trends, and concepts
  • Ability to exercise discretion and independent judgment in creating cross-functional groups as needed in order to implement new ideas or strategies, or to identify and address process gaps or problems
  • Ability to work well with business people in identifying, quantifying and balancing risks and rewards
  • Demonstrated attention to detail, discretion and experience handling highly sensitive and confidential information
  • Demonstrated commitment to high professional ethical standards
  • Frequent participation in conference calls, including video conferences, with flexibility in office hours to accommodate additional time zones
  • Up to 30% travel required
  • Work in clean, pleasant, and comfortable office setting
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Corporate Marketing Intern Resume Examples & Samples

  • Advertising – research current publications that we advertise in to verify continued fit in our North American print/web advertising portfolio. Make recommendations on new publications, if applicable
  • Support the planning and execution of special events and shows
  • Build a proposal to support growth initiatives of our on-line branded promotional store
  • Build a strong rapport and collaboration with other team members within the department, as well as key internal and external stakeholders
  • Handle administrative items as needed
  • Student working toward a degree with a minimum one – two years college experience in Business, Marketing, Communications or Engineering
  • Excellent writing, proof-reading and communication skills
  • Attention to detail and organizational skills
  • Ability to prioritize and work in a fast-paced, deadline-driven environment
  • Positive, go-getter with a can-do attitude and strong interpersonal skills

Corporate Marketing Coordinator Resume Examples & Samples

  • Associates degree or 2-3 years relevant experience in an office environment
  • Must possess excellent customer service skills and be able to communicate effectively with others in both verbal and written form
  • Must be well organized with excellent time management skills and a strong work ethic
  • Must have basic knowledge of websites and internet browsers in general
  • Microsoft Word, Outlook and PowerPoint skills are preferred

Corporate Marketing Administrator Resume Examples & Samples

  • Provide administrative support to all members of the team, following internal processes
  • Answer and field phone calls
  • Raise purchase orders and maintain monthly expenditure report
  • Set up meetings and take minutes
  • Assist with the booking of events with organisers
  • Book accommodation and travel requirements
  • Create event itineraries
  • Liaise with company attendees i.e. equipment / collateral / attendance / itinerary
  • Collate required equipment
  • Manage the company ordering portal
  • Monitor stock levels of literature, promotional items and stationery
  • Schedule posts related to news, events, articles and campaign to all company social media platforms
  • Assist with the update of the company CMS
  • Liaise with design agencies for creation of print advertising
  • Support in the production of marketing materials, literature and reports
  • Previous administrative experience and an interest in marketing or marketing background
  • Excellent organisational skills with the ability to prioritise and work to strict deadlines
  • Used to working in a fast paced environment
  • Excellent administration and IT skills knowledge of social media platforms
  • Ability to work independently in a demanding and varied role and as part of a team
  • Excellent Microsoft skills including Outlook, Excel, Word and PowerPoint
  • Ability to learn new skills quickly
  • Ability to manage multiple project tasks simultaneously
  • Eye for detail
  • Previous exhibition experience
  • Experience of working in a similar role
  • Understanding of the marketing function
  • Experience of working in a multinational environment
  • Previous experience using a digital project management system

Corporate Marketing Manager Resume Examples & Samples

  • Build and execute a holistic and integrated marketing planning strategy that will integrate traditional and new digital platforms
  • Provide a synthesized view of the market and voice of the consumer for the Affiliate to the Region/Global
  • Provide strategic and operational support in terms of CI, CRM, social media and digital marketing
  • Lead the identification of growth opportunities and competitive threats through local consumer, competitive, channel, shopper and brand insights
  • For small brands, provide operational support in terms of CRM strategy development and implementation; and (via the Corporate Digital/Social Media Manager) in terms of social media and digital marketing
  • Support the GMs and Brand leads in translating the various analytical and competitive insights from Region and locally into consistent marketing and commercial strategies, and campaign plans
  • Self starter, able to deal with ambiguity
  • Strong analytical skills and business sense
  • Ability to work in a highly matrixed environment
  • Experience in managing regional /local stakeholders
  • Must have marketing planning, CRM and CI experience; ideally combined with operational exposure to social media and digital marketing

Dir Senior, Corporate Marketing Resume Examples & Samples

  • Enhancing the company's public web site to ensure it is the preferred forum for a broad base of constituents and the anchor point for all go-to-market channels as the primary owned media platform
  • Creating all technical documentation, promotional materials and sales collateral
  • Defining and implementing an effective lead generation, qualification and conversion program
  • Collaborate with the vice president of solutions engineering to define the design tools and resources required to aggressively grow the company's business through the worldwide distribution channel
  • All marketing programs are to have metrics (KPIs) that are reviewed on a bi-monthly cadence to optimize the marketing program mix and achieve optimal results

Corporate Marketing Analyst Intern Resume Examples & Samples

  • Support digital related projects including, but not limited to, updating our procedures documents and role-mapping activities
  • Define and meet key deliverables for assignments and provide updates to management
  • Complete assignments in a high quality and timely fashion
  • Support the management of our external relationships (i.e. agencies and partners) including the contracts/schedules negotiations, monthly check points, etc
  • Work on a wide range of Executive level presentations including the team’s quarterly scorecard reporting, mid-year and year-end results presentations, and monthly extended staff meeting deck
  • Track and ensure the most efficient allocation of resources
  • Assist and manage incoming projects
  • Analyze key performance indicators and other metrics of current projects and present the findings in a logical and clear manner

Senior Director Corporate Marketing Resume Examples & Samples

  • Designing and executing a high impact channel marketing campaign to support mass market customers serviced through the company's worldwide distribution channel
  • Defining and managing the global advertising program
  • Designing and implementing high-impact product focused PR strategies and campaigns
  • Planning and executing a variety of trade shows, seminars, training forums and conferences

Senior Corporate Marketing Analyst Resume Examples & Samples

  • Assists in deriving enterprise level insights across various business dimensions and supports in designing business strategies related to retail performance, products, channels, automation types, industry, competition, markets and customer segments
  • Design and develop sophisticated statistical and quantitative approaches, databases, and models for analysis using advanced technical skills and extensive knowledge of enterprise level customer and revenue data
  • Lead development of the visualization interfaces by using advanced technology for efficient dissemination of the complex information to large groups of users across the enterprise
  • Independently attends cross-functional meetings and discussions to understand analytical requirements across enterprise business functions
  • Typically works in tandem with peer partners from business functions across the enterprise
  • Demonstrates excellence in computer aided decision support systems (utilize computer languages or packages to analyze data and generate reports, presentations or insights in business, mathematics, economics, computer science, or other quantitative field such as engineering/operations research), SAS, Alteryx, SQL, GIS, UNIX and fourth-generation programming languages
  • Retrieve and analyze large amounts of data from various data warehouses for decision making using advanced data manipulation, forecasting techniques and predictive modeling
  • Prepares analyses, reports, dashboards and presentations to senior management (typically within the department) in a format relevant for the audience, including delivering face to face presentations
  • Trains professionals in less senior positions within the team on quantitative data analysis and utilization of the above computer resources
  • Strong data analytics, data mining and data science ­experience
  • Proven critical thinking, quantitative and analytical skills
  • Strong programming skills in SAS, SQL, Java, or other fourth-generation programming languages and proficiency in RDBMS, Hadoop, Spotfire, Tableau, and UNIX
  • Ability to convey complex analytics in a understandable way to non-executive and executive levels
  • Demonstrated initiative, inquisitiveness and strong work ethic
  • Excellent human relations, communication, planning and project management skills

VP of Corporate Marketing Resume Examples & Samples

  • Collaborate with business leaders to define and articulate Presidio’s story as a diverse solutions and managed services provider that enables companies to transform and optimize their infrastructure environment
  • Influence and create a marketing and digital roadmap to bring this story to life
  • Establish and express Presidio’s company identity. Develop a compelling approach for clients, employees, partners and investors
  • Lead brand strategy and the evolution of the current and future state messaging for the firm
  • Formulate Presidio’s value proposition for each specific industry sector that represents a relevant client/prospect-base; establish the channels through which the Company will tell its story
  • Define and maintain marketing KPIs in conjunction with the broader business goals
  • Develop a progressive, engaging and positive work environment for team members. Lead by example demonstrating great behaviors and a commitment to consistently exceeding expectations
  • Create and manage corporate marketing budget and spend. This budget includes agency and vendor-provided marketing funds
  • Support & Influence the field marketing team’s message, demand generation, and marketing activities
  • Ensure the marketing organization contributes meaningfully to the company’s results with measurable, accountable goals, while stimulating innovative, creative thinking

Corporate Marketing Coordinator Resume Examples & Samples

  • Executing digital post sale programs
  • 1-2+ years’ experience in publishing, digital marketing or digital media
  • Proficient in PowerPoint, Microsoft Word and Excel and gSuite

Corporate Marketing Coordinator Resume Examples & Samples

  • Support the Field Marketing Manager by being the primary owner of marketing request planning, accurate and detailed submission, and tracking of projects and deliverables into the regional marketing support traffic system
  • Monitor timelines and ensure deadlines and lead times are adhered to
  • Attend weekly regional project management conference calls and be prepared to report and collaborate on all open or requested projects for the local operating company
  • Adept at understanding company identity standards and identifying deficiencies in that area
  • Work closely with regional marketing advertising support resources to monitor all advertising submissions and related deadlines
  • Collaborate with regional center to issue press releases to promote company and agent news items such achievements, awards, designations, groundbreakings, events, new hires, etc
  • Recommend and support e-marketing and social media strategies that align with the local marketing business plan and, upon approval, leverage local and regional technology resources to implement
  • Make recommendations for local site content and use of site functionality to support the company’s business goals
  • Assist affiliated agents with their understanding of technology and social media
  • Support the field marketing manager as requested to coordinate and implement programs and strategies to support agents’ personal marketing efforts
  • Interact with the local field marketing manager and the LOC President to create and coordinate contests, events and motivational opportunities that support company revenue drivers such as listings taken
  • Recommend fresh strategies to encourage participation and increase success rate
  • Interact with regional e-marketing manager assigned to local company to report problems and issues relating to the company’s consumer websites and local Intranet
  • Provide content for local site(s) and, when appropriate or as directed, oversee the facilitation of regional support to achieve site content goals
  • Bachelor’s degree preferred but relevant real estate marketing or support experience may be considered in lieu of degree
  • 5 years’ real estate marketing experience preferred
  • Ability to read and comprehend complex communications
  • Ability to effectively present information in one-on-one, small, and large groups to customers, clients, and other employees of the organization
  • Ability to effectively communicate intended message to various employee levels and have prior experience presenting in front of large groups
  • Strong project management skills with an ability to apply technical understanding to carry out instructions furnished in written, oral, or diagram form
  • Organized and highly detailed
  • Strong multi-tasking skills and can work independently or as part of a group
  • Strong proficiency with MS Office Suite, including Word, Excel, Outlook, PowerPoint
  • Able to lift boxes and supplies
  • Ability to travel occasionally to local office as needed

Asst Dir-corporate Marketing Resume Examples & Samples

  • Lead complex marketing communication design and advertising projects under limited oversight by the Director, Global Marketing & Events
  • Devise visual branding strategies to grow awareness globally, enhance demand generation, lead nurturing and client retention
  • Provide art direction to other creatives, and ensure smooth, integrated workflows within team and internal clients across all lines of business
  • Oversee layout and design of periodic magazine in print and online
  • Lead the storyboarding, content structuring and design of animated sales presentations
  • Support internal UX design team in continuous enhancement of corporate website
  • Manage light video-editing tasks and provide basic html coding tasks for the creation of email templates
  • Manage corporate visual guidelines and train creative functions across the company in their correct application
  • Manage web-based project collaboration tool by assigning projects to team members, managing client relationships, and providing periodic status reporting. Define workflows and SLAs for enhanced operation efficiency
  • This role is entirely focused on B2B marketing, branding and advertising in financial services. At least 5 years of relevant industry, advertising or web agency experience is required
  • Demands significant critical thinking, written and verbal communication skills, and the ability to juggle multiple projects simultaneously. A Bachelor’s degree with strong academic record is required, and Master’s degree is preferred
  • Interacts with a variety of levels inside the firm. A history of successful interactions with diverse stakeholders—and exceptional problem solving skills—is required
  • Requires the ability to define strategic objectives, timelines and deliverables, ensuring successful and timely outcomes of initiatives
  • Requires a proven cross-disciplinary success as a marketing, branding, creative, and technology expert, involving complex workflows
  • Requires a high level of experience in managing a corporate brand including the governance and enhancement of visual guidelines and visual design templates
  • Requires superb presentation and persuasion skills to lead strategy sessions with cross-functional teams
  • Requires expert level knowledge of the entire creative brief process, translating business objectives into compelling messages and visuals
  • Expert knowledge of book layout, typography, image editing, infographics and icon design and pre-flight processes is required
  • Expert proficiency in the Adobe Creative Cloud (CC) including InDesign, Photoshop, Illustrator and Dreamweaver, as well as Microsoft Office is required
  • Knowledge of html, web design, video editing, and web content management is preferred

Corporate Marketing & Sales Policy & Data Standard Consultant Resume Examples & Samples

  • Communicates tactical process decisions and plans, project status, and issues and workarounds, in order to achieve alignment with relevant areas of the business, function, or region
  • Leads internal projects with medium to high complexity and risk, provides feedback on projects, and conducts post- project evaluations
  • Represents the needs of the business, function, or region on an ongoing basis to drive process improvements
  • Collaborates with operational teams and business stakeholders to gather business requirements, supporting the design of new or improved processes of medium to high complexity, and understand business/customer impact
  • Utilizes and assists others in utilizing standard project management and quality
  • Improvement methodologies in process improvement approaches
  • Establishes processes which are consistent with overall organization objectives and maintains process documentation
  • First-level university degree or equivalent experience; advanced university degree preferred
  • Typically 6-10 years of related experience in IT/business operations
  • Typically 5-8 years of project management experience
  • Quality improvement training required and certification a plus
  • In-depth knowledge of HP operational processes, industry trends, and customer/partner requirements
  • In-depth understanding of core HP businesses and the revenue cycle
  • Excellent communication skills (i.e. written, verbal, presentation), leadership, and influence skills. Mastery in English and local language as well as other languages as required
  • Strong business experience in multiple process areas with excellent project management and process development skills; ability to drive process improvements using industry standard quality improvements tools and concepts
  • Strong project management skills such as planning, execution and implementation
  • Solid financial and business acumen

Corporate Marketing Specialist Resume Examples & Samples

  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, campaigns etc.)
  • Collaborate with various marketing teams to drive brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, direct mailings, events, etc.)
  • Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Carry out individual tasks of a marketing plan as assigned

Business Analysis Corporate Marketing Business Analyst Bhunaneswar Resume Examples & Samples

  • Drafting correspondence, presentations, minutes, assembling agenda books, making travel arrangements using online resources and apps, preparing detailed itineraries, etc. to support with frequent travel and meeting commitments
  • Prioritize and manage multiple projects in a fast-paced, dynamic environment are essential; S/he must be able to complete assignments in a timely fashion without close supervision
  • Handle information and manage documents including storage, circulation, etc pertaining to CEOs office
  • To opt for and suggest cost effective solutions keeping in mind quality & speed of work
  • Receive and screen telephone calls, emails, letters, and visitors, answer routine questions and furnish information as necessary
  • Continuous updating of database (visiting cards, MIS)
  • Actively co-ordinate in organizing expat visits, organizing conferencing etc
  • Must have advanced computer skills; Proficiency with the intermediate and advanced functions of Word, PowerPoint and Outlook are required
  • Excellent oral and written communication skills; extreme attention to detail
  • Must be a very professional, flexible, positive team player, with outstanding interpersonal skills; Judgment and discretion in responding to sensitive or confidential situations are essential

Associate, Corporate Marketing Analytics Resume Examples & Samples

  • CRM Analytics: Work closely with the Regional CRM leads to provide support to Regions on analytics related to CRM. Facilitate communication across all regions to collect insights and analyze data gathered from regions. Compile learnings and share insights with Global teams
  • 1-2 years working experience in a similar capacity, preferably in the FMCG, Cosmetic or Retail industries and with regional exposure or consulting
  • Understanding of and exposure to developing, running and interpreting marketing mix models at a vendor or client preferred
  • Strong interest in Social Media/Digital Marketing preferred
  • Strong hands on analytical/technical experience, with proficiency in Excel/PPT
  • Client focused mindset with the ability to build relationships of respect and integrate to various cultures, including exceptional listening skills and ability to ask the right questions and design and deliver correct data models

Corporate & Marketing Intern Resume Examples & Samples

  • Supporting our Corporate business as an account manager
  • Helping drive Marketing campaigns for the Irish market
  • Leading the role out of a new product for our restaurant partners
  • A keen interest to learn and work at a fast-growing startup
  • Excellent attention to detail and organisation
  • Previous account management experience preferred
  • A real hunger to succeed and ambition to grow

Senior Director / VP Corporate Marketing Resume Examples & Samples

  • Define and execute the corporate marketing and brand strategy resulting in consistent branding, messaging and positioning
  • Build, develop and retain a high-impact, results-oriented global team – direct and matrix – which will steward and manage the brand globally and cross-functionally
  • Present a relevant and differentiated global brand and ensure consistent stewardship as appropriate in areas of direct and indirect ownership including events, web properties, media and analyst relations, executive speaking opportunities, thought leadership, as well as employee- and community-relations
  • Oversee the development, implementation and cross-functional utilization of a corporate messaging platform that builds upon and maintains the strategic and favorable image of the company
  • Define and execute programs to engage with influencers such as media and analysts to ensure they have a positive and current view of Gigamon
  • Manage AR and PR relationships globally and guide relevant topical press coverage for the company and external thought leadership placements for key executives
  • Partner with global marketing functions, sales, finance, investor relations, and human resources in order to project consistent corporate messages to internally and externally
  • Create multi-touch external marketing opportunities to deliver Gigamon messages and drive awareness
  • Ensure a coordinated and consistent presence at internally- and externally-produced corporate awareness and visibility events that meet or exceed pre-planned objectives
  • Leverage the flexibility and reach of the web to support the Gigamon brand and marketing 2.0 approaches. Manage owned, earned and paid outlets including on a day-to-day basis ensuring it becomes best-in-class among peer group enterprise companies
  • Manage the interface with external agencies including but not limited to PR, advertising, branding, creative services, events and web
  • Develop and manage the company’s corporate marketing budget
  • Innovate, manage and track hierarchical system of strategic, operational and tactical metrics for function using data to manage resource allocation, outcomes and success
  • 15 to 20 years experience in technology marketing. At least 10 years in a high-growth enterprise technology company with direct responsibility for corporate and/or product marketing strategy and execution
  • Track record of success in corporate marketing at a high growth technology company with multiple product lines, regions and distribution channels
  • Experience leading the development of exciting and effective awareness and brand marketing campaigns that influence CxO buyers in particular, utilizing the talents of a cross-functional group of directly-managed and influenced resources to achieve success and market impact
  • Track record of evolving a brand’s position to a new market category that aligns it with current market and customer priorities
  • Ability to determine, implement and adjust the mix between internal- and vendor-resources particularly in the areas of advertising, creative services and event management to drive optimal outcomes. Build and manage relationships with chosen vendors
  • History successfully growing company-branded events as a key platform for growth in the awareness of its solutions and loyalty of its ecosystem
  • Ability to manage and plan at both the strategic and operational levels and to successfully leverage owned, earned and paid activities that have consistently met or exceeded planned objectives
  • Critical thinking, strategic acumen and market insight: The skill to synthesize competitive trends, market data and customer /consumer insights into a plan of action. Comfortable with ambiguity and change
  • Ability to leverage external network of benchmark and mentor companies and individuals to supplement personal knowledge to accelerate work in areas outside of direct competencies
  • Hands-on, action-oriented leader who can command the respect of his/her superiors, peers and team. Ability to influence team to buy-in fully to the approach and execute goals and objectives with enthusiasm
  • A proven track record identifying, recruiting and developing talent, ability to lead in a growing business
  • Must be an effective written and oral communicator with all stakeholders
  • Leadership by example and motivation through creating common vision and commitment to desired outcomes
  • Innovation and personal creativity: A positive, “I can make a difference” attitude and demonstrated ability to envision and implement new strategies that have overachieved expectations
  • Passion for results and performance oriented: The ability to find creative solutions and generate results in a dynamic, high growth environment. Will have a strong sense of urgency and the ability to infuse that in others

Affiliate Corporate Marketing Senior Manager Resume Examples & Samples

  • For small brands, provide operational support in terms of CRM strategy development and implementation
  • Opportunity assessment/ consumer insights
  • Develop locally relevant, actionable insights from multiple data sources (e.g. KCI, BHT, ad hoc studies, CRM, Social Media, Market Intelligence)
  • Identify future opportunities (channels/trends)
  • Digital marketing & social media
  • Responsible for the Affiliate social media strategy, as well as local digital investment guidelines
  • In close collaboration with local Comms and Brand teams, supports the development of local influencers, advocates & bloggers strategy
  • Helps to develop Brand-led social media strategies in close collaboration with the Brand teams
  • Locally responsible for various 3rd party data platforms with regards to O/E Media and Social Listening and main KPI measurements

Corporate Marketing Director Resume Examples & Samples

  • Lead and manage a matrixed marketing team comprised of both direct and indirect reporting as well as agency resources
  • Develops short and long term marketing strategies
  • Develop/own companywide internal and external communications ensuring consistency with company message/brand
  • Develops and implements strategic marketing plans and forecasts to achieve business objectives for products and services
  • Creates marketing reporting function that tracks, measures and analyzes ROI of marketing activities; provides key information to business leaders and provides input to course correction strategies and tactics
  • Develops and manages marketing operating budgets
  • Plans and oversees corporate advertising and promotion activities leveraging
  • Develops and manages social media strategy and associated platforms
  • Develops and recommends product positioning to produce the highest possible long-term market share
  • Provides marketing/communications input and support to the senior leadership in the development of joint ventures, affiliations and partnership arrangements
  • Develops and implements best practices to ensure that company leaders are effective in presenting the Pelco by Schneider Electric story to clients, prospective clients, strategic partners, and media representatives
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
  • Oversees and evaluates market research/insights and adjusts marketing strategy to meet changing market and competitive conditions
  • Monitors competitor products and marketing activities; develops and drives Sales enablement communication and collateral
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
  • Manages and directs on-site and remote staff including recruitment, selection and development to achieve company goals and objectives

Senior Corporate Marketing Campaigns Manager Resume Examples & Samples

  • Coordinate campaigns across channels to create and execute innovative advertising and brand campaigns to achieve brand goals
  • Based on the identified strategic approach, this role will partner with cross-functional teams to drive the appropriate channel marketing mix and supporting campaigns, including advertising, social, creative and promotions
  • Manage external & internal agencies and creative partners
  • Create and write appropriate campaign briefs, drive creative development, and own all aspects of the process including cost negotiations, schedule management, approvals, research and analysis
  • Partner with creative team and key stakeholders to develop and execute results-oriented campaigns that include traditional advertising channels and digital marketing channels
  • Proactively plan to address new market segment opportunities and react to unforeseen challenges
  • Drive development and execution of specific tactics and activities with cross-functional teams
  • Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times
  • Consistently report on campaign performance
  • Partner with marketing project manager to ensure cross-functional teams are aligned to campaign milestones and streamline creative development timelines
  • Lead campaign rollout internally to ensure all key teams are educated and prepared for the campaign
  • Build corporate air cover campaigns for specific markets including but not limited to San Francisco, Austin, TX, Washington, D.C. and New York City
  • 7-10 years of experience in advertising and marketing
  • Bachelor’s degree from a four-year college or university, Masters helpful but optional
  • Ability to think strategically and execute methodically
  • Excellent understanding of brand marketing strategies especially in the technology space
  • Ability to create innovative new marketing programs that generate results
  • Experience creating and owning successful large advertising/marketing campaigns
  • High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously
  • Superior verbal and written communications skills and the ability to interact with senior management on a regular basis
  • Comfort and proficiency at leveraging precious resources, including marketing budgets and personnel resources
  • Ability to work in a fast-paced environment where continuous innovation is expected
  • History of teamwork and willingness to roll up one’s sleeves to get the job done

Corporate Marketing Senior Analyst Resume Examples & Samples

  • Assist the Corporate Market Research team as they partner with business units to complete qualitative and quantitative studies with business-to-business customers and end-users of Emerson products and services
  • Utilize Emerson’s market research resources globally, including corporate teams in North America, Europe, and Asia Pacific
  • Manage external market research vendors, as needed
  • Assist with market studies and innovation initiatives
  • Assist the Corporate Market Research team in developing new capabilities, methods and best practices
  • This role offers many benefits and unique opportunities for market research professionals
  • Business-to-business, durable products, and services experience
  • International market research
  • Strategic research: working with many different business models and the company’s most important strategic initiatives
  • Project diversity: working on hundreds of different products & services
  • Mentoring by corporate executives with extensive market research experience
  • High visibility with company executives and business leaders