Audience Manager Resume Samples
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Audience Manager Resume Samples
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6032 Camilla Junctions
Boston
MA
+1 (555) 724 6351
6032 Camilla Junctions
Boston
MA
Phone
p
+1 (555) 724 6351
Experience
Experience
Dallas, TX
Audience Manager
Dallas, TX
Zulauf, Beier and Huel
Dallas, TX
Audience Manager
- Own and manage Diageo’s audience segmentation and testing strategy – applying it to marketing strategy and execution alike
- Manage EOL of programs and offerings with focus on limiting business disruption and enabling smooth transition to future state offerings
- Utilizes BI and analytics to gain insights about offer/program impacts on markets, audiences & revenue, and builds business cases to influence positive business outcomes with Corp via the prioritization process
- Engage Suppliers to anticipate and articulate prioritized risks, issues and opportunities to the Launch Manager
- Stakeholder management
- Familiarity with the systems and tools used by the Volume Licensing would be a plus point
- Drive the DMP strategy forward and be responsible for identifying analytical opportunities to drive insight generation
San Francisco, CA
Audience Evangelism Manager
San Francisco, CA
Harris and Sons
San Francisco, CA
Audience Evangelism Manager
- Drive top app marketing integration with Microsoft field, business development managers, marketing managers, technical evangelists and field sellers
- Maintain a deep knowledge about the developer space, providing developer, market and competitive insights into the organization
- Develop and execute a quality Rhythm of the Business (ROB) process across the commercial marketing business
- Drive the strategy and development of offers and content to support the Developer early adoption go-to-market
- Work with Area leads to develop area plans that balance three things: DX strategy, local initiatives, and market imperatives
- Ensure that Evangelists incorporate new developments from Microsoft and competitors in their engagements
- Identify Microsoft’s strengths and weaknesses in our value proposition to developers
present
Houston, TX
Senior Audience Evangelism Manager
Houston, TX
Kihn, Bergstrom and Huels
present
Houston, TX
Senior Audience Evangelism Manager
present
- Serve as a trusted advisor and consultant to the DX leadership team on developer communications, perception-shifting and evidence strategy development
- Growth mindset & grit: You will imagine what does not exist and build the path to get there; you will amplify what works and learn from what does not work
- Establish thought leadership by collaborating with and presenting to senior leaders
- Make data-driven, insights based recommendations to drive ISV co-sell success & optimize investments/programs
- Establish subject matter expertise in the new ISV flywheel motion at Microsoft
- Make data-driven, insights based recommendations to optimize campaigns and associated investments
- Strong background running global programs and working with cross-geography teams and roles
Education
Education
Bachelor’s Degree in Digital Media
Bachelor’s Degree in Digital Media
The University of Alabama
Bachelor’s Degree in Digital Media
Skills
Skills
- Strong analytical skills and an ability to translate data into actionable insights for the business
- Able to lead cross functionally - in a highly matrixed and entrepreneurial environment
- The ability to develop and maintain strong working relationships with agencies and vendors while driving results
- An ability to create digital media strategies on a small scale for pilots and a larger scale for business-wide initiatives
- Passionate about measuring what matters, developing test & learn paid media frameworks, & communicating with key stakeholders about ongoing opportunities for optimizing media to align with business outcomes
- Experienced with visualization software such as Salesforce and Tableau
- Own the tagging infrastructure to enable in-console reporting and analysis that’s aligned with brand KPIs
- Collaborate with ad operations, partners, and product teams to execute advertiser tagging implementation to enable reporting and insights
- Work within Diageo’s DMP to build and size audiences using 1st, 2nd and 3rd party data, a key enabler for programmatic execution
- A proven ability to build consensus and work effectively within a cross-departmental team
15 Audience Manager resume templates
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1
Audience Campaign Collateral Manager Resume Examples & Samples
- Approximately 2-4 years work experience
- Practical experience with common software development methodologies and tools (IDEs, defect tracking systems, build tools, etc.)
- Bachelor's degree in Marketing, Business or related field, Master’s preferred
- Experience in large corporate environment is a plus
- Sirius Decisions certification, a plus
- Eloqua / Marketo experience, a plus
- Demonstrates understanding of trends and their impact on solving customer business problems
- Demonstrates ability to work as a contributing team member for large complex projects
- Keeps current with trends and able to understand issues and challenges
- Solid questioning techniques and related communications skills with stakeholders
- Possesses superior written and verbal communication skills
- Ability to drive projects to completion through a complex organization
2
Senior Manager, Audience Insights Resume Examples & Samples
- Manage analytics implementation workflow
- Define requirements for measurement
- Manage internal and external engineers (internal to Video and Web development teams/external mobile development teams) on implementation process
- Utilize Tealium to implement tags where necessary
- Work with engineers so that they understand what the implementation is trying to accomplish and are able to provide feedback from the engineering perspective, define JavaScript that needs to execute
- Design tagging strategy, create JavaScript tags and implementation solutions designs for a variety of analytics software solutions including Adobe Analytics (Omniture SiteCatalyst), Localytics, Nielsen, comScore, and Google Analytics
- Q/A analytics implementations to ensure proper functioning
3
Manager, Audience Engagement Resume Examples & Samples
- Create, ideate and oversee social media campaigns for Nickelodeon show launches internationally & tentpole events like the Kids Choice Awards, Slime Cup, etc
- Help to launch & manage the Paramount Channel brand on social media
- Work closely with local social media managers in 20+ countries to implement the campaigns (note: you will not be managing communities yourselves, rather helping local social managers around the world to do so)
- Educate internal and external teams on social media best practices, as well as integrate social media considerations into existing processes
- Minimum 3 years working in a digital/social media capacity
- Has a passion for social media and understanding of all major platforms (Facebook, Twitter, Instagram, Vine, Snapchat, etc.)
- Fluent in social media analytics, and able to make data-driven decisions and recommendations
- Experience working with social management, listening, and analytics platforms
- Previous experience in marketing to children and parents a plus
- Proficiency in Outlook, Microsoft Word, Excel, and Power Point
- Understanding of Photoshop preferred
- Interest in international landscape and entertainment industry
- Excellent communication/interpersonal skills, including both written & verbal skills
- Must possess outstanding organizational skills & pay close attention to detail & follow-up
- Ability to work well under pressure and prioritize/manage multiple tasks simultaneously
- Multi-lingual candidates a plus
4
Audience Evangelism Manager MBA Mach Resume Examples & Samples
- Maintain a deep knowledge about the audience, provide customer, market and competitive insights into the organization. Acts as a Microsoft point-of-contact and spokesperson for the product vision within the subsidiary or market(s)
- Prioritize and customize one-to-many activities, and lead and coordinate the engagement strategy for one or more Microsoft technologies within his or her subsidiary or market(s). Create an audience engagement plan that includes identifying new opportunities and gaps to be addressed, drives recommendations for the best marketing mix and investments, and evangelizes Microsoft Platform adoption
- Build the proper level of awareness, engagement and relationship across Microsoft friendly users and non-Microsoft audience. Act as a trusted advisor, playing a strategic role in advocating our Platform Story. Identify and convert emerging customer/partners and influential elements of the ecosystem to promote the development of applications that demonstrate the value of Microsoft platforms
- Ensure that Evangelists incorporate new developments from Microsoft and competitors in their engagements
- Lead or Execute the plan execution and ensure the right governance model, visibility and accountability is in place across the organization. Leads and coordinates the engagement strategy for the team, and prioritizes engagements that yield the most influence with key audiences
- Build foster and maintain a healthy relationship with the Technical Evangelist team
- Advocate in communities (online, offline), and influence with their leaders. Use influence within his or her network to evangelize model applications, internally and externally
- Participate actively in the internal audience evangelist community
- Deep knowledge and insight in the Enterprise Market (IT and Business Decision Makers)
- Proven leadership and people management skills (Impact & Influence, Developing People, Confidence and Interpersonal Awareness)
- Track record of strategic organizational impact and influence and v-team accomplishments (Cross boundary collaboration)
- Experience devising and executing marketing to meet the needs of partners and customers (Integrated Marketing Excellence, Connected Sales and Marketing)
- Outstanding drive for results and delivering against accountabilities (measured results & outcomes, enabling change)
- Strong negotiation and conflict resolution skills and demonstrated cross-group collaboration abilities (setting goals & Expectations)
5
Audience Manager Resume Examples & Samples
- Use regional insights to provide feedback to Launch Managers on stakeholder scenarios, business process impacts/flows and user experiences
- Use Market, Program, Audience and Compete insights to analytically review business requirements, making sure all local impacts and requirements are fully understood, articulated & incorporated into design requirements
- Review end to end design to deliver simplified, integrated and consistent launch outcomes for customers and partners that align to desired business outcomes
- Enhance launch excellence by defining UAT scenarios/scope and self-testing of end to end user experiences with high customer, process and business focus
- Engage Suppliers to anticipate and articulate prioritized risks, issues and opportunities to the Launch Manager
- Provide SME inputs to increase effectiveness of Readiness to enable audiences to transact, use and adopt from day one
- Manage EOL of programs and offerings with focus on limiting business disruption and enabling smooth transition to future state offerings
- Achieve KPIs linked to Support, RLOT, simplification and the productivity of core processes & capabilities
- Utilize listening mechanisms to track VOC issues & risks and rapidly drive Correction of Error (COE) aligned to CPE goals
- Utilizes BI and analytics to gain insights about offer/program impacts on markets, audiences & revenue, and builds business cases to influence positive business outcomes with Corp via the prioritization process
- BA/BS degree plus an MBA qualification are essential requirements for this role
- At least 3 years relevant experience in operations and/or program management
- Bilingual (English and Chinese) + other Asia language is preferred (although not essential)
- Strong leadership, strong collaboration skills and passionate to achieve exceptional results
- Organized and capable of tracking, managing and resolving issues on multiple fronts simultaneously while delivering on-time
- Must be highly self-motivated and able to work effectively with virtual teams and flexible in a dynamic business environment
- High energy individual with a “can do” attitude
- Demonstrated excellence in thought leadership and execution management: ability to make decisions and influence with minimal supervision
- Excellent interpersonal, communication and presentation skills. Must be able to relate & communicate effectively at different levels, across different cultures
- Strong negotiation and conflict management skills
- Strong problem solving, analytical and organizational skills for complex business issues
- Strong project management skills and demonstrated ability to implement change
- Attention to detail, highly organized and strong process-focused aptitude
- Familiarity with the systems and tools used by the Volume Licensing would be a plus point
- Good knowledge on Microsoft product families, especially Windows, Office and S&T applications
6
Audience Evangelism Manager Resume Examples & Samples
- Design, launch and execute scalable, broad-reaching marketing campaigns and programs targeting ISV app end-users on Azure
- Define the integrated marketing mix for campaigns & programs (digital, social, direct, tele, influencers, content, readiness, offers) informed by audience insights
- Optimize and calibrate execution with a data-driven approach
- Build unbroken customer flows to nurture, and convert to from “leads” to “wins”
- Partner with audience and product marketers across US DX, subsidiary segments, subsidiary BG teams and HQ teams for messaging, design, nurture and reporting
- Critical success factors in the role
- Growth mindset, proven by customer segment, audience or channel marketing experiences
- Adaptability and a strong sense of urgency
- Dynamic marketing skills fueling an optimized integrated marketing plan
- Ability to build on the ideas of others and to help others succeed
- 7+ years of experience in product management, product marketing, channel marketing, audience (segment/ISV) marketing, or similar
- 5+ years of integrated marketing experience with positive collaboration and executive feedback
- Familiarity with public cloud business and Microsoft segment designs
- An MBA or equivalent marketing experience
- Prior experience with running highly dynamic marketing campaigns
7
Audience Evangelism Manager Resume Examples & Samples
- Innate desire to fully immerse yourself into the developer and IT Pro ecosystems
- Demonstrated excellence in written and verbal communication skills
- Ability to deliver data driven strategies incorporating competitive insights, market data, survey data, and subjective feedback
- Presentation skills, exceptional organizational skills, and the ability to lead effective meetings and v-teams
- Experience building plans with measurable impact across a timeline, and managing the systems and processes for those plans
- Desire to read TechCrunch and instead of being discouraged immediately - think about what we can do faster, better, and at higher quality
- 3+ years of technology marketing or evangelism experience
- Experience working with worldwide teams or external equivalent
8
Audience Feedback Manager Resume Examples & Samples
- To investigate, answer and log feedback to ensure that it is compliant with the BBC Complaints process
- Investigate complaints to ensure that there has been no breach of BBC Editorial Guidelines and other regulatory codes. Conduct accurate research, view programmes, make editorial judgments and formulate replies on behalf of BBC Worldwide, suggesting appropriate course of action for any necessary changes to be implemented
- Escalate potential breaches of regulations to the Head of Audience Feedback and to the appropriate teams at BBC Worldwide and communicate issues that might affect the reputation of BBC Worldwide Channels
- Prepare, when required, complaints analysis for submission to BBC public service, and to ensure that these are compiled accurately and submitted before the submission deadline
- Write lines against enquiry and develop and update FAQs for issues likely to provoke audience reaction
- Work flexibly and accurately as part of a team in a variety of situations and under pressure, to ensure that all feedback is responded to within the BBC's Complaints framework and maintain good relationships with colleagues in BBC Worldwide, as well as Audience Services and ECU in public service BBC
- Be aware of business developments and retain good working relationships with Distribution teams globally so that we are aware of channel launches/closures and can communicate this effectively and in a timely manner to viewers who may be affected. Have an awareness of Legal implications and the potential impact on relationships with distributors
- Maintain good relationships with partners, being the first contact for complaints, investigate feedback for operators and provide responses for their subscribers to be published on public facing websites/social media outlets/forums
- Champion the viewer and influence people at all levels of the organisation. The audience feedback team is one of the only business areas to have regular and direct contact with our viewers which is key to the business' value of audiences being at the heart of everything we do
- Keep abreast of regulatory and BBC guideline changes as well public service complaint replies, OFCOM rulings, and ECU and BBC Trust findings
- Excellent editorial judgement, taking account of conflicting views where necessary. Being accurate, sensitive and understanding the BBC Editorial Guidelines, BBC Complaints framework, and programme and departmental objectives
- Proven understanding and excellent knowledge of our audience - experts in predicting reaction through experience of audience expectations and cultural awareness
- Excellent planning and organisational skills, with experience of delivering to tight deadlines. Ability to concentrate on several areas of work at one time, prioritising work and reacting positively to changes and conflicting priorities
- Knowledge of channels' content, operational procedures and commercial sensitivities, and using this skill to provide fulsome responses to viewers
- Experience of using CRM and CMS systems, Microsoft Office and Excel is essential. Experience of reporting tools such as Cognos or Business Objects is desirable
- A passion for all of the BBC’s output and a desire to move the organisation forward
- Experience of BBC public service procedures and standards, including data protection and data retention
- Strong knowledge of BBC Worldwide and its commercial operations. Proven understanding of the BBC’s Complaints process and how best to handle feedback to champion our viewers and ensure feedback is acted upon within the business
- Knowledge of CRM and CMS systems, Microsoft Office and Excel. Experience of reporting tools such as Cognos or Business Objects is desirable
9
Manager, Audience Management Resume Examples & Samples
- Develop and oversee all aspects of our audience targeting capabilities
- Develop and drive our audience targeting capability roadmap
- Work with all internal business divisions to design custom audience targeting solutions
- Assist in the development and execution of any custom solutions, from concept through implementation, across internal market-facing and technical teams, as well as any external clients and data partners
- Promote and raise awareness of our targeting capabilities internally, particularly to our National & Local sales teams, as well as provide any needed training support
- First-line support for audience targeting issues and any other ad hoc queries
- Contribute to product planning and ensure all related processes are well documented
10
Audience Evangelism Manager Resume Examples & Samples
- Innate desire to fully immerse yourself into the developer and IT Pro community mind-set
- Experience with delivering mid to large scale in-person events strategy and execution
- Experience working with worldwide teams
11
Senior Audience Evangelism Manager Resume Examples & Samples
- Track record for building and leading high-performing, healthy teams
- Strong background running global programs and working with cross-geography teams and roles
- Successful track record in the technical marketing and persuasive communications discipline
- Ability to deeply assess the competition and drive perception-shifting efforts that differentiate Microsoft in credible, compelling ways
- Serve as a trusted advisor and consultant to the DX leadership team on developer communications, perception-shifting and evidence strategy development
- Lead and drive complex projects with multiple work streams spanning different businesses and disciplines
- An understanding of the Developer audience – you have strong intuitions about what resonates with them that is shaped by your experiences working on programs to drive Developer adoption of technologies. Candidates should also have a solid grasp of the software industry and a strong understanding of Microsoft’s position in the technology landscape vis a vis key competitors
- Self-motivated, directed person with organizational agility and leadership. Must be able to work independently, handle multiple projects in a fast-paced environment
- Highly skilled in presenting insights in concise effective manner to a variety of audiences, including GM and CVP levels
- The ideal candidate will have a minimum of 7 years in the technology marketing space with a proven track record for business leadership and cross-teaming. A business and/or technical degree is required, MBA preferred
12
Senior Audience Evangelism Manager Resume Examples & Samples
- Design, build and run to-ISV and thru-ISV offers/programs to accelerate co-sell leads & wins at marketplaces (Azure Marketplace & AppSource) and with direct sales motions
- Own ISV co-sell strategy & execution for partner-to-partner motions with channel & system integrators
- Land ISV integration into marketing engines, offers/ programs by the new US Subsidiary Partner organization (such as P-Seller, Partner Investment Engine & others)
- Elicits insights from state of the business and macro customer/partner/market trends
- Make data-driven, insights based recommendations to drive ISV co-sell success & optimize investments/programs
- Build and apply creative solutions to blockers, escalate for visibility and resolution
- Drive and participate in Correction of Errors (COE) plans, where applicable
- Establish subject matter expertise in the new ISV flywheel motion at Microsoft
- Master go-to-market and co-sell levers that grow Cloud & Data platform consumption
- Establish thought leadership by collaborating with and presenting to senior leaders
- Growth mindset & grit: You will imagine what does not exist and build the path to get there; you will amplify what works and learn from what does not work
- Ability to build joint agenda with others: You will work across disciplines, channels & audience segments
- Strong sense of urgency & results orientation: You will perform to deliver against subsidiary scorecard goals while transforming to scale
- Resilient, calm and tenacious
- Capable of building on the ideas of others, with great cross-group collaboration skills
- Capable of driving strategy, execution and results across a matrixed environment
- Able to communicate clearly and confidently
- 5+ years of experience in channel/partner marketing, audience (segment/ISV) marketing, product management, product marketing, business development or similar
- 5+ years cross-group experience with positive collaboration feedback
- Familiarity with cloud and data platform business and Microsoft segments
- An MBA or equivalent business experience
- Prior experience running initiatives involving channel, sales and marketing disciplines
13
Senior Audience Evangelism Manager Resume Examples & Samples
- Both individually and with senior stakeholders in DX, product marketing and the segments you will be responsible for ensuring effective operations of the Ascend+ program by defining and documenting key business process (eg. RoB, Approval of scorecard wins), developing decision making tools (eg. Dashboards, MBR content, pipeline review materials) and the roles and responsibilities and inputs/outputs to support the Ascend+ program leadership in effective program management
- In partnership with the DX FAST team - represent the performance and the voice of the field in Ascend+ program decision making and DX field role readiness (AE, TE, and DX Lead). Deeply understand the performance of Ascend+ programs in the field and determine how to best share those insights with program managers, Corp DX leaders, the DX field, and our stakeholders at corp in engineering, product marketing, and the segments. You are expected to do this while fostering an environment of transparent data sharing and self-service reporting – freeing up meeting time to focus on decisions and insights instead of reviewing reports
- Maintain tight connections with key stakeholders around the company, particularly in PMG, via appropriate RoB activities and/or communications
- Enable the DX Evangelism team to enhance our understanding of the modern Developer audience in a way that is aligned to our current platform priorities. In partnership with CRM you will deliver the first update to Developer Segmentation and Market Sizing in this decade. Standing on the foundation of these projects, you’ll manage DX efforts to define our developer research and insights agenda to further “modernize” our understanding of today’s dynamic developer ecosystem and to foster data-driven business decisions using the wealth of Developer data available around the company such as - DET, Pulse surveys, social data, Event reports, product telemetry, 3rd party data, and custom research projects
- Passion for technology and the Developer space with a base level understanding of the Developer value proposition of our 3 core platforms
- Understanding of Evangelism, Marketing & SMSG execution and key planning and RoB processes
- Experience executing global programs at scale through worldwide field roles – experience with technical audiences is highly desired
14
Audience Evangelism Manager Resume Examples & Samples
- 10+ years digital marketing/media experience with an emphasis on strategy + execution ownership in core digital and in-person channels
- Experience developing and managing digital media plans and budgets
- Forging and managing efficient, successful digital agency relationships
- Driving an innovative, iterative learning strategy across multiple channels
- Extracting and using insights to inform product, marketing, and campaign recommendations
- Proven experience in end-to-end customer journey marketing, from acquisition to cultivating loyalty
- Analytical background including attribution modeling and
- A/B and multi-variate testing Experience in technical audiences and/or cloud services businesses is a plus, but not required
- Experience managing programs across geographies/ at large scale Experience managing business metrics where his/her actions have direct impact on the metrics
- Highly collaborative and able to work across multiple business and role types, and drive alignment across many different parties
- Project management skills & creative problem solving skills to prioritize, focus the team and drive initiatives forward
- Excellent verbal, written and presentational skills, especially with executive leadership, with a focus on tangible, measurable results and recommendations. Agile and thrives in a fast-paced, often changing environment
15
Senior Manager, Audience Insights Resume Examples & Samples
- Collaborate with stakeholders in product and marketing teams to create and answer questions about FNG apps and websites and their users
- Investigate data from product launches, new features, and mature product areas to proactively uncover useful insights into user behavior and app performance and evaluate goals and objectives
- Analyze results from AB testing, refine test variations, and offer suggestions for product improvements
- Offer quantitative support to technical stakeholders in diagnosing and troubleshooting technical bugs and other issues impacting product goal
- Teach other researchers, product managers, and marketers how to make the best use of available data from tools like Adobe Analytics & Google Analytics
- Work with the analytics implementation team to identify new measurement opportunities & pain points with existing implementation
16
Manager, Audience Solutions Resume Examples & Samples
- Education: BA/BS Degree
- Overall Experience: 5-7 years in digital advertising at a market research firm, publisher, or platform vendor
- Previous experience working with data or on measurement at an agency, publisher, or advertising technology company
- Previous experience working with online platforms like ComScore, OCR, Quantcast, Omniture, Salesforce, etc
- First-hand experience with Data Management Platform technology and/or CRM analytics
- Advanced understanding of: Advertising Operations, Advertising Technology, optimization practices, ad network serving technologies and best practices
- Analytical with a Product mindset – knows the end consumer of the insights
- Excellent communication, writing, presentation, and interpersonal skills
17
Audience Aquisition Manager Resume Examples & Samples
- At least 5+ years of online media/marketing experience, preferably with experience in running paid acquisition campaigns such as: direct online display, RTB display, mobile marketing, affiliate marketing, paid social or search
- Strong understanding of marketing key performance indicators (KPIs) and how it pertains to the success of marketing activities
- Excels in a dynamic, data-driven, metrics oriented environment
- Quick to learn new topics and demonstrates ability to work in a fast paced and evolving environment
- Self-motivated and able to work independently with regular check-ins and supervision from department leaders
- Exceptional communicator (written and oral) with the ability to build positive relationships
- High energy, low ego. Works with colleagues and peers in a professional and collaborative style
- Agency account or client experience a plus
- High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google documents
- Proficiency with 3rd party measurement tools: Nielsen or comScore
- Experience using any of the following marketing tech platforms such as: Omniture, Google Analytics, Kenshoo, DFA, Conversant, HasOffers/Tune, Kochava, Nanigans, or Power Editor
- Must successfully pass a background check
18
Audience Evangelism Manager Resume Examples & Samples
- Audience SME: Design strategy to target US Developer audience
- Be the US subject matter expert on the US professional developer to ensure the optimal experience and success of the audience
- Identify Microsoft’s strengths and weaknesses in our value proposition to developers
- Help drive marketing strategy and GTM execution plans that leverages our strengths as well as market opportunities
- Marketing Strategy and Execution: Lead the US cross subsidiary initiative to win over modern developers in the US
- Partner with WW DX, WW C+E, US C+E, US Partner, etc. to ensure joint accountability to the initiative
- This stretch assignment will require ability to balance strategy with execution and insights
- Our goal in the US is to be the modern technologist’s partner of choice, as evidenced by increase in Azure consumption, developer tools usage and NSAT
- Data and Insights
- Provide insight to the audience leveraging 3rd party research, owned research and outcomes from A/B testing with the audience
- Set audience goals and measurable outcomes (beyond DX scorecard) that define long term success with the audience
- Using data driven insights to ensuring optimal ROI for developer engagement activities
- 5+ years digital marketing/media experience with an emphasis on strategy + execution ownership in core digital and in-person channels
- Passion for delivering integrated marketing campaign / program and wiliness to adapt quickly to changing tides
- Experience managing a portion of a budget
- Experience in end-to-end customer journey marketing, from acquisition to cultivating loyalty
- Willingness to modeling and A/B and multi-variate testing
- Strength in using insights to inform product, marketing, and campaign recommendations
- Experience in technical audiences and/or cloud services businesses is a plus, but not required
- Experience managing programs across geographies/ at large scale
- Experience managing business metrics where his/her actions have direct impact on the metrics
- Excellence in program management skills & creative problem solving skills to prioritize
- Excellence in verbal, written and presentational skills, especially with executive leadership, with a focus on tangible, measurable results and recommendations
- Agile and thrives in a fast-paced, often changing environment
19
Senior Manager Audience Targeting Resume Examples & Samples
- Own end-to-end lifecycle product management for AdWorks’ current and emerging portfolio of TV ad products. The position will be responsible for the “4 P’s” of marketing, including price, product, promotion, placement
- Industry presence/outreach/competitive analysis
- Manage national market product information including pricing and market analysis
- Work with national market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc
- Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
- Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services
- Responsible for national CPE testing/trialing and recommendation for acceptance as well as go-to-market plans
- Serves as interface with national network teams on all aspects of product marketing
- Ensure sales channel coordination and that all channels are considered appropriately for each promotional program
- Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
- Strong analytic and fact-based decision-making skills
- Proven ability to launch and support ideas and vision
- Proven ability to work on and track multiple projects simultaneously
- Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams
- Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication
- Six or more years experience in product lifecycle management
- Experience in wireless services, data, and / or high tech industry--messaging experience
20
Audience Manager Resume Examples & Samples
- Passionate about measuring what matters, developing test & learn paid media frameworks, & communicating with key stakeholders about ongoing opportunities for optimizing media to align with business outcomes
- Experienced with visualization software such as Salesforce and Tableau
- The ability to develop and maintain strong working relationships with agencies and vendors while driving results
- Strong analytical skills and an ability to translate data into actionable insights for the business
- An ability to create digital media strategies on a small scale for pilots and a larger scale for business-wide initiatives
- Able to lead cross functionally - in a highly matrixed and entrepreneurial environment
- Experience managing multiple projects in a fast-paced, deadline-driven environment
- A proven ability to build consensus and work effectively within a cross-departmental team
21
Audience Evangelism Manager Resume Examples & Samples
- Being the “Chief Evangelist” within Microsoft for the work done within the field
- Influence Strategy & Priorities for Evangelism to ensure worldwide applicability
- Executing Audience Evangelism (“Ascend” and “Student”) strategy and priorities through field teams, using key planning and rhythm of the business activities
- Be the “Voice of the Field”, and drive business priority reviews on a regular basis
- Work with Area leads to develop area plans that balance three things: DX strategy, local initiatives, and market imperatives
- Maintain a deep knowledge about the developer space, providing developer, market and competitive insights into the organization
- Deepen the “work our loud” culture to drive community collaboration worldwide in partnership with the Audience Evangelism and Technical Evangelism Corp Role Owners
- Evolve the role of the Audience Evangelist: drive field readiness, nurture talent and help AEs on future career moves, create learning and development opportunities
- Orchestrate the execution of all evangelism plans and ensure the right governance model, visibility and accountability is in place across the organization (inside and outside of DX)
- Build, foster, and maintain healthy relationship with ISV and Developer Tools teams to have their support on the evangelism plan execution and leverage our relationship with customers and partners
- Support the career plan of the Community and in particular the Area AEM Leads: promote the personal development opportunities and have a succession plan inside the AEM Community
- A minimum of 5 years of related experience and deep knowledge and insight in the developer audience and market/industry through past sales, marketing, evangelist, engineering, or services leadership
- Deep understanding of Subsidiary execution model either by working in a subsidiary or supporting multiple subsidiaries in a corporate headquarters’ role
- Deep marketing competencies/skills & experience, including analytical skills
- Knowledge of MS and non-Microsoft technologies and tools (100/200 level). Deliver and advocate the platform storytelling
- Deep insight about technical audience ecosystem, good connections and experience, strategic thinking on what the market needs and how/what they want to listen to technologies suppliers
- Experience devising and executing plans to meet the needs of partners and customers and drive for results and delivery against accountabilities
- Track record of strategic organizational impact and influence
- Track record of v-team accomplishments (cross boundary collaboration and interpersonal awareness)
- Exceptional leadership skills and community building
- Exceptional decision-making, conflict resolution, negotiation skills, and follow through
- Qualified Degree (Bachelor in Business, Engineering or equivalent) required
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Audience Evangelism Manager Resume Examples & Samples
- Own campaign strategy and GTM execution plans that leverages our strengths as well as market opportunities to win over modern developers in the US
- The ability to drive campaign execution and translate data driven results into actionable insights & optimizations
- Set programmatic goals and measurable outcomes (beyond DX scorecard) that define long term success with the audience
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Adobe Audience Manager Expert Resume Examples & Samples
- Effectively demonstrate AAM within the context of the Adobe Marketing Cloud
- Develop expert knowledge of AAM
- Develop deep understanding of the Adobe Marketing Cloud
- Maintain an understanding of DMP competitors, especially strengths and weaknesses of competitor solutions
- Develop & Maintain expert understanding of the advertising technology ecosystem
- Keep up-to-date on trends, developments & best practices around 1st, 2nd & 3rd party data management & audience segmentation
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Audience Evangelism Manager Resume Examples & Samples
- Win customers of Microsoft and ISV solutions by developing marketing campaigns that win customers. This requires excellent modern marketing skills including customer journey design, inbound marketing and nurture design, social media and social selling engagement, and campaign creation and management
- Create strategic long term marketing strategies for targeted partners that drive customer adoption and monetization
- Participate in the selection and prioritization process for the US partner portfolio
- Drive end to end marketing strategy for partners and app publishers through co-marketing, co-selling and evangelism efforts
- Provide thought leadership on partner marketing and serve as voice of GTM into senior leaders, partners and customers
- Develop and implement marketing and partner engagement strategy for top leading Commercial ISVs
- Drive top app marketing integration with Microsoft field, business development managers, marketing managers, technical evangelists and field sellers
- Demonstrate operational excellence around planning, strategy and execution for depth and breadth marketing activities
- Develop and execute a quality Rhythm of the Business (ROB) process across the commercial marketing business
- Drive scorecard process and content, as well as MBR/QBR/MYR process
- Liaise with WW DX, WW C&E and other key US stakeholders
- The candidate will need to possess very strong analytical/business skills, proven budget management skills, outstanding communication skills, and good networking skills across a complex organization
- The candidate should also have a solid grasp of the software industry and a good understanding of Microsoft’s position in the technology landscape and the strengths and weaknesses of the Microsoft stack
- 5+ plus years of experience in business or partner management is desired, preferably in a high technology area
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Senior Audience Evangelism Manager Resume Examples & Samples
- You will need to build new partnerships across levels and teams at Microsoft to enable a more connected approach across the company. The ability to influence for impact is extremely important and we are looking for a proactive driver with a collaborative, outcome-driven reputation
- This role requires a strong knowledge of (and passion for) startups and working within the startup ecosystem
- You must have an open-minded approach to strategic business planning and display a knack for challenging convention. The ideal candidate will be forward thinking and have the analytical ability to articulate a strategic vision and then deliver against it
- Experience leading and driving multiple complex projects spanning different business and disciplines with a laser sharp customer-focus
- Ability to analyze and diagnose complex product and business challenges, formulate solutions, and then motivate the broader organization to pragmatic action
- Poise and composure dealing with senior field and corp leaders both inside and outside Microsoft, combined with excellent written and verbal communication skills that are persuasive will be key to success
- The ideal candidate will have a minimum of 8 years in the technology marketing space with a proven track record of product management and/or product marketing at (global) scale. A business and/or technical degree is required, MBA preferred
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Audience Lead Generation Manager Resume Examples & Samples
- Creates tactical promotion plans to achieve lead campaign goals efficiently with available promotional inventory while protecting against list fatigue within given budgets
- Communicates with publishers and management, product and project management, editorial, sales, and marketing to create and maintain lead generation inventory and performance reporting
- Remains up-to-date of competitive activities and the latest trends and leverages insights to shape future lead generation strategies
- Through multi-channel efforts drives users to consume specific content and answer specific questions on behalf of our advertising clients; continually analyzes metrics to maximize conversion, and increase user engagement in the short and long term
- Incorporates testing plans into all phases of promotion plans and uses results to inform future promotional plans
- Tracks and analyzes lead sources, by campaign and reports results and creates recommendations and best practices re: campaign effectiveness
- Work closely with product management and editorial to ensure the correct content is being created to deliver maximum impact
- Drives database analysis to provide segmentation recommendation and lead projections for prospective projects
- Seeks opportunity to advance both job-related and technical skills; is committed to increasing position knowledge
- REQUIREMENTS
- Bachelor's degree in business administration, marketing, marketing research, statistics or a related field
- 3-5 years of experience in statistical analysis, lead generation, business development, digital marketing, or related position
- Strong analytical skills to analyze and optimize campaigns; must be able to use gathered data for strategic planning rather than only data reporting
- Responsible for the maximization of leads across multiple platforms (social media, email, search, SEO, web advertisements, etc.) and across all products to increase exposure and conversion, and protect against audience fatigue
- Intermediate level experience with Microsoft Office (emphasis on Excel and Outlook), experience with web analytics software, email deployment systems, social media platforms, and SEO/SEM
- Proven track record of generating quantifiable results, managing teams, projects, and working with management team
- At UBM plc, we invite you to be part of an organisation that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business. UBM is proud to be an equal opportunity workplace and an affirmative action employer
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VP-audience Targeting Manager Resume Examples & Samples
- Identifying issues, risks and opportunities and leading efforts to improve the processes used by the team
- At least 2 years of experience managing a team of full time employees is required
- Experience manipulating data using SAS, preferably base SAS on Unix, as well as SQL and Oracle or Teradata databases is preferred
- Experience diagnosing gaps in processes and procedures coming up with detailed recommendations and implementing changes
- Proven ability to manage multiple tasks effectively with strong analytical and problem solving skills
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Audience Evangelism Manager Resume Examples & Samples
- Lead the strategy and development of Ascend Early Adoption Programs for Azure PaaS and/or Data and achieve the DX early adoption scorecard targets
- Execute multiple Ascend programs and define cross-company v-teams to define and deliver a predictable framework for driving early adoption priorities across Microsoft platforms
- Drive the strategy and development of offers and content to support the Developer early adoption go-to-market
- Work with product engineering and marketing to define/harden the Developer value propositions for new technologies we are trying to land and to drive Developer feedback into product plans
- Maintain a deep understanding of relevant industry trends and our competition so you can articulate where our technologies stand versus our competitors
- Serve as a trusted advisor and consultant to the DX evangelism and leadership team on strategy development for your area of expertise
- Passion for technology with some subject matter expertise in Azure – preferably Data
- Experience driving early adoption of technologies – preferably with Developers or ISV’s
- Understanding of the developer audience and why/how they make choices about the technologies they use
- A history of success in project management and landing global programs across a multi-geography field organization in measurable ways that demonstrate impact
- Understanding of Evangelism, Marketing & SMSG execution. Experience executing global programs at scale through worldwide field roles – experience with technical audiences is highly desired
- Excellent written and verbal presentation and communications skills - including the keen ability to translate complex ideas into various mediums (PPT slides, email, Word documents) for effective, audience-appropriate consumption
- Strong command of the English language and comfort editing program deliverables written in English
- Ability to work under deadlines and prioritize several complex projects and tightly manage a budget
- A business and/or technical degree is required, MBA preferred
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Audience Manager Resume Examples & Samples
- Own and manage Diageo’s audience segmentation and testing strategy – applying it to marketing strategy and execution alike
- Work within Diageo’s DMP to build and size audiences using 1st, 2nd and 3rd party data, a key enabler for programmatic execution
- Collaborate with ad operations, partners, and product teams to execute advertiser tagging implementation to enable reporting and insights
- Own the tagging infrastructure to enable in-console reporting and analysis that’s aligned with brand KPIs
- Drive the DMP strategy forward and be responsible for identifying analytical opportunities to drive insight generation
- Be passionate about data-driven marketing
- Presentations to internal and external teams
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Audience Manager, The Sun Resume Examples & Samples
- Be the driving force of ‘known’ users on The Sun
- Deliver audience growth targets across The Sun platforms, through digital output blending natural traffic and paid audience growth activity where required
- To drive forward content areas that deliver audience engagement pillars
- Support the Editorial teams, working with agency and internal teams to shape the digital engagement programme, and data capture to understand audience
- Through owned, paid & ASO (app-store optimisation) activity deliver audience growth for The Sun’s product suite
- Interpretation of available analytics and insight into customer activities to share with the wider team, understanding audience segments
- Work with the CRM team to create a programme to support repeat visit/dwell amongst The Sun digital audience
- Work with Audience Insight and Analytics & Commercial teams to commercialise The Sun’s digital audiences, converting ‘unknown’ visitors to ‘known’ users
- Manage multiple external agency relationships, working alongside The Sun’s digital and creative teams
- Manage the audience growth budget, alongside the Director of Audience
- Own the partner relationship with all off-platform media (Twitter, F/book, S/chat, etc.)
- Create and manage all digital assets and delivery, alongside the communications team
- To ensure creative wash-ups are complete and presented to teams on a quarterly basis
- Understanding The Sun marketing values, its positioning and key competitive advantages and translate this into meaningful and effective marketing campaigns
- Play a key role in brand innovation, working alongside the promotions and brand teams to hit campaign KPIs
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Senior Audience Evangelism Manager Resume Examples & Samples
- Audience SME: Design strategy to target US Startup Audience
- Be the US subject matter expert on US startups to ensure the optimal experience and success of the audience
- Identify Microsoft's strengths and weaknesses in our value proposition to startup
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Audience Evangelism Manager Resume Examples & Samples
- Lead the development of our technical content and library of programmatic course solutions for top computer science university departments which may include courseware, workshops and labs, tech talks, blogs, and online learning across a range of technical topics
- Represent the development of our Azure offers to universities and ensure friction-free provisioning and access cloud credit offers and grants, Learning/Training, Visual Studio, and other customer-facing developer tools that help decrease friction to faculty and student adoption
- Lead the development of online properties that help qualified faculty and students easily access our technical offerings
- Lead cross-company technical v-teams and vendors by defining clear roles & responsibilities, communications, planning & rhythm of business activities, and milestones & handoffs that ensure quality delivery
- Interact with faculty and students at top universities to understand their technology needs, preferences, and perspectives on Microsoft developer products. Work with product engineering and marketing teams to deliver insight and product feedback
- Develop and maintain a deep understanding of relevant industry trends, our competition, and the role open source plays in the developer ecosystem. Be known as a tech expert across our Academic evangelism team; collaborate and contribute your insights and ideas to strengthen your peers contributions and that of our team
- Passion for technology with some subject matter expertise in Azure and open source technologies. Coding experience in at least 1 scenario (web dev, app dev, data science) is highly preferred but code creation is not the primary focus of the role itself
- A willingness to learn, share, and improve. Ability to self-study; ramp to new technologies
- An ability to communicate complex ideas to audiences with various technical backgrounds
- Understanding of university faculty and student developer audiences, and why/how they make choices about the technologies they use
- Very strong core skills in program management and project management especially in a fast-moving, changing environment of emerging technology
- Excellent written, verbal presentation, and communications skills - including the keen ability to translate complex ideas into various mediums (code repos, slides, speaker’s notes, email, and other docs) for effective, audience-appropriate consumption
- Experience executing global programs at scale through worldwide field roles - prior experience interacting with technical audiences is highly desired
- A business and/or technical degree is required, MBA or software engineering degree preferred
- Travel: 4-6 weeks per year, typically to university or academic events worldwide
- Minimum of 5 years in program management or project management
- Business and/or technical degree is required
- MBA or software engineering degree preferred
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Audience Manager Resume Examples & Samples
- 5-6 years’ experience in Audience Management, CRM or other related fields
- Bachelor’s degree in Business Administration with marketing profile is preferred
- Advanced SQL
- Audience-centric with expertise in segmentation
- Deep familiarity with digital marketing (acquisition, retention, loyalty, cross-sell, up-sell), multi-channel campaigns and with the advertising ecosystem, including working with programmatic platforms like DSPs, SSPs
- Solid understanding of data collection, activation and measurement concepts within the digital space
- Extended experience with a CRM or marketing automation platforms (use of CRM campaign solutions like Adobe campaign)
- Well versed with audience data management platforms (DMP such as Adobe Audience Manager)
- Experience with ad servers like DoubleClick, Adgear or EyeReturn and good understanding of tracking solutions
- Expertise in analytics and reporting: knowledge of analytics platforms like Google or Adobe Analytics is required
- Leadership and ability to influence and collaborate with multiple teams and sites
- 3rd party data knowledge and negotiation skills to acquire 2nd party data is a plus
- Understanding of e-commerce
- Experience with any component of the Adobe Marketing Cloud is highly favoured
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Manager, Audience Activation Resume Examples & Samples
- Candidate must have a minimum of 4 years’ experience in the industry
- Bachelor’s degree required; MBA or advanced degree preferred
- Minimum of 2 years’ experience working in data activation preferred
- Qualified candidates will have strong knowledge of multi-channel marketing and digital advertising
- Results Driven: Proven ability to exceed goals in budget and on-time in a fast-paced environment; maintaining a keen attention to detail despite multiple and often conflicting priorities
- Customer Focus: Track record of building strong relationships internally and externally with ability to set and manage expectations
- Strong Communicator: Excellent written and oral communication skills, including presentation skills
- Analytically Oriented: Ability to conduct qualitative and quantitative analysis; providing subsequent insights and recommendations for strategic and/or tactical next steps
- New Product Activation: Demonstrated aptitude with solutions selling for untested and new products – ability to iterate quickly without a rulebook but within the bounds of our capability
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DMP Audience Manager, Adtech Resume Examples & Samples
- Develop roadmap and provide support for all aspects of global deployment of DMP
- Develop a clear strategy for DMP solutions enhancement
- Responsible for understanding pain points of regional business and suggesting solutions which creates new uses cases and opportunities for DMP adoption by the business across different marketing channels
- Think strategically about DMP’s audience capabilities and develop an action plan to expand its role to personalize customer experience thru the entire purchase path and most importantly on Dell.com/ dellemc.com/ delltechnologies.com
- Become Relationship Owner for the DMP vendor, ensuring that they understand Dell’s goals and partner with other vendor teams to deliver appropriate solutions on-time, on-budget
- Evangelize DMP technology, capabilities, and key insights throughout the Dell marketing teams and business units, ensuring there is clear understanding of why, when, how to use the technology
- Identify gaps in audience data availability, find best-in-class potential data providers and forge relationships to ensure continuous supply of scalable and highly targeted audiences
- Be the primary point-of-contact and SME for anything and everything DMP within Dell, globally
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Audience Targeting Manager Resume Examples & Samples
- Acting as a subject matter expert for both technical and business aspects of the attribute and list creation process
- Experience managing a team's work intake and making resourcing decisions to ensure capacity allocation is appropriate
- Demonstrated ability to assess business needs and formulate a plan to meet them, raising potential concerns and documenting recommended actions
- Knowledge of regulations that pertain to communicating and marketing to customers(such as privacy and TCPA regulations) is preferred
- Experience using customer targeting marketing software (such as Teradata Customer Interaction Manager) is a plus
- A background in the banking/financial services industry is preferred
- Experience managing a team of analysts that work with data is preferred
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Senior Manager Audience Engagement Resume Examples & Samples
- 3-5 years of experience working in content marketing or email marketing
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Preference for those with project management experience
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Senior Audience Evangelism Manager Resume Examples & Samples
- Audience SME: Be the US subject matter expert on computer science faculty and student developers to ensure the optimal experience and success of the audience
- Lead strategy to build faculty relationships and to support Azure classroom integration. Including management and share out of key customer learnings with key internal stakeholders. Lead U.S. Microsoft Student Partner program - our student technology ambassador program to build positive Microsoft technology communities across competitive US universities. Leadership includes candidate recruiting and selection, program promotions, technical trainings, and key insight measurement to ensure program meets student reach and perception impact. End-to-End management of the US Imagine Cup, the national step of Microsoft's premier global student tech competition. -Program lead to guide strategy on team recruitment and nurture, complete event experience, online content and digital presence, and PR generation
- Evangelize student and faculty customer stories and learnings and lead planning on how best to amplify these success to the greater student developer and faculty ecosystem
- Partner with WW DX, WW C+E, University Relations, University Recruiting, Microsoft Research, etc. to ensure joint accountability for each initiative Ability to balance strategy with execution and insights
- Data and Insights: provide insight to the audience leveraging 3rd party research, owned research and outcomes from A/B testing with the audience. Set audience goals and measurable outcomes (beyond DX scorecard) that define long term success with the audience. Report out on status of the portfolio during Rhythm of the Business (RoB) meetings
- Business Operations: Metric ownership for strategy, execution and operations for the DX academic scorecard target
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Manager, Audience Insights Resume Examples & Samples
- Work in close partnership with the rest of the research team and integrated marketing to leverage proprietary and syndicated data to create and present analyses for internal and external clients to tell the story of Comcast effectiveness to the marketplace and clients
- Position Comcast as a thought leader in innovative research by mining all sources and creating audience insights to be shared in the press and the marketplace
- Distill findings from external studies to create POVs and disseminate to the sales staff
- Work with existing research team and integrated marketing to develop general media landscape presentations, advertiser category information and audience segmentation deep dives
- Build strong relationships across the organization to distill, disseminate and communicate audience insights and analyses
- Track and report on performance of Comcast properties across various audience segments, at the total footprint and local DMA level
- Find new ways to tell stories, ideating innovative research initiatives that bring our audience to life in new ways and create opportunities to differentiate the Comcast experience
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Senior Audience Evangelism Manager Resume Examples & Samples
- Master marketing levers that grow cloud consumption
- Candidates should be: Resilient, calm and tenacious
- Familiarity with cloud and data platform business, Microsoft segments & audiences
