Ad Product Manager Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the ad product manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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JS
J Stark
Josiane
Stark
439 Janick Meadow
Dallas
TX
439 Janick Meadow
Dallas
TX
Experience Experience
04/2016 – present
Boston, MA
Ad Tech Lead / Ad Product Manager
Boston, MA
Ad Tech Lead / Ad Product Manager
04/2016 – present
Boston, MA
Ad Tech Lead / Ad Product Manager
04/2016 – present
  • Manage the escalation path between ad trafficking operations, technical development resources, and third-party vendors to quickly resolve blockers to revenue
  • Provide technical assessment, analysis and evaluation of new ad products, custom ad units and partners in addition to leading the implementation of such products
  • Knowledge of Video technologies, including but not limited to VAST, VPAID, VMAP, HTML5, Flash, request and response codes, networking related protocols, and advanced tracking
  • Supply technical guidance to Sales, Revenue Operations and Account teams to assist in resolving technical obstacles
  • Knowledge of mobile or online Rich Media platforms, mobile video and advanced tracking technologies
  • Manages the ad quality and performance standards for TWC’s suite of digital advertising products
  • Partners with the programmatic team to block advertising that does not meet TWC’s quality standards
12/2009 – 02/2016
Los Angeles, CA
Technical Ad Product Manager
Los Angeles, CA
Technical Ad Product Manager
12/2009 – 02/2016
Los Angeles, CA
Technical Ad Product Manager
12/2009 – 02/2016
  • Project Management: Assist senior ad ops management team on special projects as assigned
  • Ensure all current ad formats and targeting work across new platform releases
  • Assist with the seamless handoff of client on-boarding, tag implementations, migrations and other technical integrations to the ad operations campaign managers that will be providing ongoing support
  • Work to grow scale and support of our emerging rich media formats on all platforms
  • Manage technical relationships with rich media vendors
  • Point of contact with internal product owners and development teams to prioritize and complete Ad Ops requests
  • Manage escalation of technical implementation of ad products and custom ad units
04/2003 – 11/2009
Dallas, TX
Ad Product Manager
Dallas, TX
Ad Product Manager
04/2003 – 11/2009
Dallas, TX
Ad Product Manager
04/2003 – 11/2009
  • Partners with the Technical Operations Center and Ad Technology team to establish ad quality and performance monitoring and SLAs for resolving any issues
  • Identifies new systems and processes to enhance ad performance and quality management
  • Partners with Yield Management to build business case for prioritizing new features, improvements and bugs based on customer impact and goals
  • Prioritizes product pipeline effectively based on company strategies, resources, and time
  • Work closely with Sales to help identify new verticals and clients to target, and then take that data back to the team for prototyping and development
  • Be a thought leader in this nascent space, championing Cognitive Ads internally to other stakeholders at the company and externally to via engagement with media and at conferences
  • Own, track, and report on product delivery and performance
Education Education
Bachelor’s Degree in Computer Science
Bachelor’s Degree in Computer Science
University of Arizona
Bachelor’s Degree in Computer Science
Skills Skills
  • Excellent communication and interpersonal skills, with the ability to converse with site managers, developers, commercial and reporting teams
  • Good understanding of digital ad tag structure and products such as web, video, mobile, rich media types, and 3rd party advertising
  • Support Ad Ops by maintaining strong relationships with Commercial, Brand and Engineering teams
  • At least 2 years of experience working in a hands-on mid-level/senior Project Management role
  • Lead team of engineers, product owners, and QA to solve technical product issues and provide solutions for internal groups such as Ad Ops, Commercial and Engineering
  • Help communicate future changes across all Viacom International ad products, sites and apps
  • Create, document and maintain all centralised product integrations processes and project communications
  • Proven understanding of online ad-serving, interactive development and media in regard to advertising sales
  • Passion for new media and the technological possibilities
  • Proven experience of managing and launching digital products across multiple platforms and devices
Create a Resume
1

Technical Ad Product Manager Resume Examples & Samples

  • Understand business and ad partner requirements and produce detailed product and process specification documents based on those requirements
  • Manage the onboarding, certification and roll out of desktop, mobile and video ad technologies across Gannett
  • Document tests, policies, procedures and technology implementation
  • Assist with the seamless handoff of client on-boarding, tag implementations, migrations and other technical integrations to the ad operations campaign managers that will be providing ongoing support
  • Work to grow scale and support of our emerging rich media formats on all platforms
  • Manage technical relationships with rich media vendors
  • Identify and resolve technical issues related to ad server technology and/or ad tag implementations for both clients and internal teams
  • Point of contact with internal product owners and development teams to prioritize and complete Ad Ops requests
  • Directly implement, or oversee, the certification of creative viewability, vendors, or other partners as needed
  • Manage escalation of technical implementation of ad products and custom ad units
  • Technical expert responsible for testing and support of all Gannett ad creative formats
  • Explore and support new product opportunities across desktop, mobile, video and other emerging areas
  • Ensure all current ad formats and targeting work across new platform releases
  • Project Management: Assist senior ad ops management team on special projects as assigned
  • Proficiency in MS Office
  • Flash, HTML, and Javascript knowledge
  • Previous experience in digital and ad serving technologies
2

Ad Product Manager Resume Examples & Samples

  • Manages the ad quality and performance standards for TWC’s suite of digital advertising products
  • Maintains awareness and develops market intelligence of industry trends, technology, etc. through active participation in industry groups/task forces such as the IAB, by reading appropriate industry publications, screening potential vendors, and attending events/conferences
  • Partners with the programmatic team to block advertising that does not meet TWC’s quality standards
  • Partners with the Technical Operations Center and Ad Technology team to establish ad quality and performance monitoring and SLAs for resolving any issues
  • Acts as day-to-day contact for vendor relationships to ensure ad quality product needs are supported
  • Identifies new systems and processes to enhance ad performance and quality management
  • Documents product requirements and expected deliverables of the product and tools in development
  • Partners with Yield Management to build business case for prioritizing new features, improvements and bugs based on customer impact and goals
  • Communicates new ad products, product launches or updates, and provide training (as needed) to the Sales support and Ad Operations
  • Prioritizes product pipeline effectively based on company strategies, resources, and time
  • 5+ years experience working within the ad technology, ad operations or ad product field
  • Understanding of web-based ad serving systems, creative technologies, and measurement tools strongly preferred
  • Proven success in leading and managing cross-functional teams and projects
  • Must have ability to work on multiple deadline-driven projects
3

Ad Product Manager Meterology Resume Examples & Samples

  • Thought leadership in this role will blend existing industry knowledge and awareness with ad product performance, ad product needs, and sales feedback to drive innovation and technical excellence
  • As subject matter expert on Meteorology, you will guide WeatherFX to ensure segments are defined accurately and delivering as expected. Makes targeting recommendations as needed in response to RFPs
  • Acts as day-to-day contact for vendor relationships to ensure all data driven product needs are supported
  • Tracks and reports on WeatherFX product delivery and performance
  • Offers sales support through brainstorming new product ideas, assisting with strategic packaging and product positioning and answering any targeting ad product related questions
  • Communicates new ad product capabilities, product launches or updates, and provide training (as needed) with Sales Effectiveness and Ad Operations
  • Atmospheric Science related degree required
  • Previous Ad Tech & Product Management experience a plus
  • Experience working within the online/mobile environment a plus
  • Passion for working with data driven products
  • Strong organizational skills including the ability to manage a diverse workload and assign priorities to tasks. Must have ability to work on multiple deadline-driven projects
  • Strong teamwork skills including the interpersonal skills to interface with cross functional groups
  • Understanding of web-based ad serving systems, creative technologies, and database marketing
4

Ad Tech Lead / Ad Product Manager Resume Examples & Samples

  • Create and document advertising technology related implementation requirements, specifications, product guidelines, and product templates for both in-house and client stakeholders
  • Manage the escalation path between ad trafficking operations, technical development resources, and third-party vendors to quickly resolve blockers to revenue
  • Provide technical assessment, analysis and evaluation of new ad products, custom ad units and partners in addition to leading the implementation of such products
  • Utilize JavaScript and basic HTML & CSS skills to inspect & troubleshoot custom ad creatives (including skins, takeovers, pushdown units, and mobile ads), and act as the lead developer on all advertising related technical projects
  • Supply technical guidance to Sales, Revenue Operations and Account teams to assist in resolving technical obstacles
  • Liaise with third-party Vendors, Engineering, & and in-house Product teams where Server or Client input is required to resolve ad infrastructure issues and represent the Revenue team on any product re-launches to ensure a quality ad experience
  • Provide QA to drive exceptional testing quality throughout the Ad Product development cycle and ensure that business requirements are fulfilled
  • 5-8 years professional experience in an ad technology or related role
  • Understanding of online advertising concepts and terms
  • Understanding of modern ad technology LUMAscape, emphasis on Display, Mobile, and Video technologies
  • Experience with ad-serving technology solutions such as DFP, LiveRail, or FreeWheel (MRM)
  • Knowledge of Video technologies, including but not limited to VAST, VPAID, VMAP, HTML5, Flash, request and response codes, networking related protocols, and advanced tracking
  • Knowledge of Debugging tools, such as Charles, Fiddler, Firebug, Chrome Developer Tools and the ability to use this to effectively troubleshoot ad technology issues
  • Knowledge of mobile or online Rich Media platforms, mobile video and advanced tracking technologies
  • Proven ability to work with cross-functional teams
  • A degree in Computer Science or related field is strongly preferred
5

Ad Product Manager Resume Examples & Samples

  • Work closely with Sales to help identify new verticals and clients to target, and then take that data back to the team for prototyping and development
  • Be a thought leader in this nascent space, championing Cognitive Ads internally to other stakeholders at the company and externally to via engagement with media and at conferences
  • Work closely with our Creative team to guide end-user experience, and to ensure that it aligns with client goals and KPIs
  • Provide requirements to Engineering team and ensure that the product is built on time and in a scalable fashion
  • Act as day-to-day contact for relevant vendor relationships to ensure all product needs are supported
  • Own, track, and report on product delivery and performance
  • Offer sales support through brainstorming new product ideas, assisting with strategic packaging and product positioning and answering product-related questions
  • Communicate new ad product capabilities, product launches or updates, and provides training (as needed) with Sales and Ad Operations
  • Prioritize product pipeline effectively based on company strategies, resources, and time
  • Previous Ad Tech & Product Management experience
  • Experience working with native advertising
  • Experience working within the online/mobile environment
  • Experience working with AI or AI-like systems (NLP, bots, machine learning, etc.)
  • Proven success in leading and managing projects
  • Creative, out-of-the-box conceptualizing skills, with ability to work within pragmatic boundaries
  • Strong organizational skills, including the ability to manage a diverse workload and assign priorities to tasks
  • Understanding of ad serving systems, creative technologies, and database marketing
6

Ad Product Manager Resume Examples & Samples

  • Full ownership and accountability of all centralised product integrations with Viacom International digital ad sales systems across Viacom International sites and apps
  • Work with Ad Ops (Traffic and Ad Product), Commercial and Engineering teams to deliver ad requirements, support development teams with ad specs and technical integration, write testing stories, define success criteria for QA and testing rounds, project manage timelines and communicate updates
  • Maintain the global Viacom International ad-serving infrastructure and Viacom International ad-serving standards (as directed by Ad Ops) across all web site platforms, mobile applications and players for all local regions
  • Lead team of engineers, product owners, and QA to solve technical product issues and provide solutions for internal groups such as Ad Ops, Commercial and Engineering
  • Create, document and maintain all centralised product integrations processes and project communications
  • Support Ad Ops by maintaining strong relationships with Commercial, Brand and Engineering teams
  • Help communicate future changes across all Viacom International ad products, sites and apps
  • At least 2 years of experience working in a hands-on mid-level/senior Project Management role
  • Proven understanding of online ad-serving, interactive development and media in regard to advertising sales
  • Passion for new media and the technological possibilities
  • Proven experience of managing and launching digital products across multiple platforms and devices
  • Familiarity with building products for digital platforms including web CMS, video players and mobile applications
  • Good understanding of digital ad tag structure and products such as web, video, mobile, rich media types, and 3rd party advertising
  • Excellent communication and interpersonal skills, with the ability to converse with site managers, developers, commercial and reporting teams
  • Experience with integration, management and use of display and video ad-serving systems (Google DFP and Freewheel) a plus
  • Knowledge of coding languages such as HTML, XML, RSS, JS, CSS, etc and use of video encoding software, web debugging and proxy tools a plus
  • Knowledge of major ad tech vendors and partners, industry KPIs, trends and market research a plus
  • Demonstrates excellent computer skills and interest in new digital media and technologies
  • Capacity for meticulous review of campaign data in auditing and data entry
  • Strong client services focus and people management skills
  • Excellent at communicating complex matters across all channels
  • Ability to handle heavy workload; mediating many demands and requests with a strong problem solving drive
  • Quick learner with organizational agility and strong attention to detail
  • Effective team player with strong resilience
  • Autonomy and accountability
7

Ad Product Manager Resume Examples & Samples

  • Provide product requirements to other product and engineering teams
  • Be a thought leader who can blend existing industry knowledge and awareness with ad product performance, ad product needs, and sales feedback to drive innovation and technical excellence
  • Continually monitor performance of products and adjust approach to development based on that feedback
  • Track and report on product delivery and performance
  • Offer sales support by brainstorming new product ideas, assisting with strategic packaging and product positioning, and answering any targeting ad product related questions
  • Communicate new ad product capabilities, product launches or updates, and provide training (as needed) to sales and sales marketing teams
  • Effectively and efficiently deliver requirements to our engineering and data science teams (the data science team alone supporting these efforts is more than 20 people)
  • Bachelor’s degree required, MBA/Master’s degree preferred
  • At least 3 years in ad tech product management
  • Understanding of web- and mobile-based ad serving systems, esp data targeting platforms and processes
  • Experience with API-driven product integrations
  • Recent experience in managing large projects with high complexity; multiple projects, programs in a media environment
  • Strong stakeholder management skills with proven ability to work with C-Level project sponsors
  • Previous experience managing / controlling project budgets greater than $5M
  • Passion for working with data-driven products
  • Strong teamwork skills including the interpersonal skills to interface with cross-functional groups