Research Sales Job Description

Research Sales Job Description

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Research sales provides insights into private and public payer markets, their drug review processes and reimbursement trends affecting market access.

Research Sales Duties & Responsibilities

To write an effective research sales job description, begin by listing detailed duties, responsibilities and expectations. We have included research sales job description templates that you can modify and use.

Sample responsibilities for this position include:

Seed future growth opportunities – work closely with strategy and marketing teams to (develop where relevant) and roll-out new business models or channels, integrate new products
Conduct ongoing customer needs analysis, research of customer requirements through first party resources
Collect, analyze, and interpret Nielsen ratings data other third party vendors
Participate in meetings offering insights and share best practices individual day-to-day happenings
Lead Entertainment Group’s digital ad effectiveness efforts, understanding how to best measure and report R.O.I
Report on and be one of our experts on Social measures
Align closely and work with group’s site Researchers to be well versed on programming efforts and insure that properties are pacing to achieve Sales goals
Work independently on problem solving and creating projects to move business forward beyond day-to day requests
Key advisor to linear colleagues on reporting and utilizing digital metrics and collaborate on convergent efforts
Actionable information to sales (one-sheets or other format) on a variety of topics

Research Sales Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Research Sales

Typically a job would require a certain level of education.

Employers hiring for the research sales job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Statistics, MBA, Economics, Finance, Engineering, Communications, Science, Education

Skills for Research Sales

Desired skills for research sales include:

Competitors
Competition
Similar
VBA
Products
Bloomberg would be highly-regarded
Budgeting and funding processes
Changes affecting these
Customer channel markets
Customer needs

Desired experience for research sales includes:

Maintain filing system and distribution lists
Manage calendars for executives and schedule appointments
Book travel and submit T&E forms
Regularly prepare and processes expense reports
Handle domestic travel/entertainment arrangements
Proven ability to support account executives to achieve goals

Research Sales Examples

1

Research Sales Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of research sales. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for research sales
  • Set and execute an effective Sales Strategy in country and region
  • Link sales organization with the portfolio product and marketing organization
  • Responsible to pilot new business venues into other non service segment eg Corporate, Funding organizations, Health accounts..."
  • Collaborate with the sales research team globally to localize research create new streams of research to be adopted globally
  • Learn various research tools, including but not limited to, Nielsen NPower, MRI MEMRI, comScore, Star Trak, and MyEvents
  • Work with research team and manager to create/update brand positioning materials that position Turner Sports TV and Digital positively within the Ad Sales marketplace
  • Help maintain databases of trended data
  • Keep abreast on the sports media landscape and technology usage
  • Assist with any other team projects as ad hoc requests come in
  • Duties include managing a Research Project Manager and working alongside a Director in the generation of tracks and reports, sales presentations and 1-sheets, programming analyses, promo effectiveness and sales estimates tracking and liability for Kids & Family
Qualifications for research sales
  • Knowledge of syndicated data systems (MRI, Simmons, IAG, Repucom)
  • Develop and maintain industry-specific databases pertaining to various securities markets and the influencers of those markets, such as issuers, investment banks, venture capitalists, institutional investors, research analysts
  • Must be proficient in Microsoft Outlook, PowerPoint, Word, Excel,(advance level of expertise in spreadsheet creation/design) & Photoshop
  • Strong attention to detail and a good head for numbers is key
  • You will be a committed team player, enthusiastic and have excellent communication skills, including written, conversational and presentation levels
  • You will need to have a creative approach, not be afraid to think outside the box and have a strong interest in advertising
2

Research Sales Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of research sales. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for research sales
  • Work closely with Sales Management and Integrated Marketing on presentations and strategies
  • Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Ad Sales
  • Establish strong relationships with Ad Sales, channel Research and Research co-workers
  • Strive to make meaningful contributions both oral and written
  • Responsive to Sales and manage their requests through strong communications and efficiency
  • Liaison with Sales and regional Sales management to understand their needs and priorities and proactively deliver solutions and strategies
  • Be an expert in categories that are vital to your regional office
  • Be knowledgeable in all brands and demographics as you represent all of them
  • Manage and prioritize the Sr
  • Drive execution of strategic sales priorities and plans – partnering with the marketing and product teams to develop a strategic go-to-market plan with clear sales priorities
Qualifications for research sales
  • You will need to be a competent Microsoft Office user
  • Strong English is a must (written and spoken), French language skills are an advantage, as is a passion for sports
  • Proficiency in syndicated media research tools such as Nielsen (NPower, NNTV, ), comScore, GfK MRI / Simmons, GfK MRI Starch, Adobe Omniture Sitecatalyst, Nielsen Monitor Plus / Kantar
  • Min years of experience – Minimum of 7 years of media research experience (preferably in ad sales research)
  • Managerial experience – Experience managing a staff preferred
  • Must be able to multi-task and mentor
3

Research Sales Job Description

Job Description Example
Our company is searching for experienced candidates for the position of research sales. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for research sales
  • Optimize the sales effectiveness for the sales unit– continue to refine and optimize the sales activities and sales enablement tools
  • Ad-hoc sales unit support.Act as a thought-partner, “COO of sorts” and business advisor to the SVP and Sales Directors for Corporate Sales
  • Personal outreach to identified targets
  • Follow up on leads, leveraging marketing materials
  • Ensure contact details of key buying influencers are captured and entered into CRM
  • Initiate qualification process of leads and convert to opportunities
  • Meet weekly with customers, focusing on key accounts and large business opportunities
  • Develop Territorial Business Plan to achieve sales goals
  • Utilize business systems and tools to effectively forecast monthly sales for key accounts and overall territory
  • Manage territory activities through Salesforce.com, including, but not limited to, tracking customer interactions, and pricing/quotation requests
Qualifications for research sales
  • Knowledge of digital and multi-platform analytics desirable
  • Passion for career in television preferred
  • Knowledge and enjoyment of pop culture preferred
  • Knowledge of conversation analysis techniques and platforms such as Crimson Hexagon, Converseon, Sysomos
  • Strong verbal, written communication and presentation skills, good interpersonal skills are required
  • Work closely with the Ad Sales Research team and the Mexico Ad Sales office to set out the goals for the team
4

Research Sales Job Description

Job Description Example
Our growing company is looking for a research sales. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for research sales
  • Develop and maintain adequate short/long term sales pipeline to consistently generate profitable revenue
  • Achieve revenue goals by growing existing customer bases conversions of competitive accounts
  • Work with the Regional Sales Manager to build growth business plans around Strategic Accounts
  • Develop and maintain one-on-one relationship with key distributor sales reps within assigned areas
  • Help ensure that the research needs of Turner Sports Ad Sales team are met in an efficient and timely manner
  • Learn how to use various syndicated research tools that are common across the media industry, including but not limited to, Nielsen NPower, MRI MEMRI, comScore, Star Trak, and MyEvents
  • Focus will be on data analysis to help create/update brand materials that position Turner Sports TV and Digital positively within the Ad Sales marketplace
  • Healthcare information exchange platform
  • Suite of advanced data warehousing and analytics solutions
  • Solutions for the secure exchange of electronic health information, reducing costs, enhancing revenues, and improving patient care
Qualifications for research sales
  • High level of proficiency with Nielsen software systems - and strong understanding of Nielsen media metrics and methodology - a must
  • You will ideally have a background in Business, Marketing or Media Studies
  • Build and maintain innovative tools for our teams to have the necessary audience and market information for key decision making
  • Serve as the in-market knowledge base for al local relevant market intelligence information that can help drive the business forward
  • A college degree with a focus in Business, Economics, Mathematics, and/or Media
  • Developed career in Mexico a must
5

Research Sales Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of research sales. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for research sales
  • Maintain existing business and manage incremental sales conversion opportunities from initial targeting through evaluation and implementation
  • Solve customer problems & create value for our customers
  • Implement marketing initiatives and national/regional contractual agreements
  • Take ownership of sales funnel, providing up-to-date territory analyses and maintaining a robust and accurate forecast
  • Work with colleagues in reagent sales, technical applications, field service and Genomics teams to provide unified, system solution to customers
  • Utilize available sales support resources and tools in order to meet and exceed customer satisfaction sales goals
  • Keep abreast of the basic requirements for compliance in own area of work and complies with those requirements
  • Participate, as required in training on regulatory issues affecting own area of work
  • Own reporting of digital video performance for Sales teams and advertisers, and identify new growth opportunities based on proprietary and third-party data
  • Work closely with Sales team on key initiatives, using video data to uncover and capitalize on new and existing advertising opportunities
Qualifications for research sales
  • Exposure to other additional Latin America regions preferred
  • Experience with Digital Order Management Systems, such as, Operative.One, Fivia
  • Experience working with Nielsen, Rentrak, and other industry research sources required
  • Experience working with Research systems, such as, StarMedia, Nielsen Arianna, etc …
  • Knowledge of Customer Relationship Management (CRM) solutions, such as, Microsoft Dynamics and implementations within the Broadcast/Cable industry
  • Knowledge of SQL and database methodologies

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