Manager, Experience Strategy Job Description

Manager, Experience Strategy Job Description

4.5
175 votes for Manager, Experience Strategy
Manager, experience strategy provides pOVs on existing and emerging digital trends, benchmarks and tactics to help customer service, supply chain and sales teams evaluate digital marketing & eCommerce opportunities available.

Manager, Experience Strategy Duties & Responsibilities

To write an effective manager, experience strategy job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, experience strategy job description templates that you can modify and use.

Sample responsibilities for this position include:

Consign consumer research & analysis to define market & customer needs, new product opportunities and requirements
Design, lead and interpret market insights, both through qualitative and quantitative approaches (turning “data” into actionable insights)
Develop user experience strategies, ideas, roadmaps, and success criteria throughout the digital ecosystem, communicating business cases, identifying possible solutions, building strong rationale, and understanding potential return on investment
Collaborate with UX and program leads to determine program approach and timelines that best leverage UX principles that deliver greatness throughout the digital ecosystem
Present status and UX performance reporting to key stakeholders, in partnership with program leads
Provide direction and oversight to ensure business and user experience objectives are being met from the point of project initiation through concept, design, development, and ongoing refinement
Identify strategic opportunities for experience improvements through interpretation of industry trends and a multitude of consumer insights
Develop and present ideas at all organizational levels
Responsible for evaluating and enhancing overall experience strategies and their related tactics, striving to improve the Guest experience
Provide oversight to identify, develop and prioritize objectives and investments enhancements to the overall Guest & Team Member experience

Manager, Experience Strategy Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Experience Strategy

List any licenses or certifications required by the position: C2, PMP

Education for Manager, Experience Strategy

Typically a job would require a certain level of education.

Employers hiring for the manager, experience strategy job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Business, Marketing, Design, Education, Military, Graduate, Social Science, Economics, Engineering

Skills for Manager, Experience Strategy

Desired skills for manager, experience strategy include:

Digital technology and commerce
Local legal limitations about Advertising and Sales promotion
Consumer/shopper behaviour to Media and Sales promotion programs to drive consumer purchases
Media and SP planning
HR function & processes
Products and services and the overall digital ecosystem
Digital technologies
Methodologies and customer survey research design
Customer experience metrics
Key business financial metrics

Desired experience for manager, experience strategy includes:

Approves DCX artifacts for alignment to the Digital Experience Strategy and in support of corporate goals and objectives
Inspires the DCX team to relentlessly ideate and pursue the best possible customer-centric digital experience
Develops and maintains good relationships with project partners
Lead the development and management of an annual National Sales Strategy plan to increase proprietary penetration in the Retail, Financial Planning and Direct Investing Channels
Develop Sales Strategies for TDMF Financial Planning National Sales Team
Develop, implement and support a sales strategy that aligns and amplifies channel strategies (Retail/FP/DI) to increase the sale and penetration of TDMF

Manager, Experience Strategy Examples

1

Manager, Experience Strategy Job Description

Job Description Example
Our company is looking to fill the role of manager, experience strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, experience strategy
  • Develop prioritization objectives to enable proper decision making across all teams
  • Develop business cases and value proposition for new products
  • Ensure strategic intent stays aligned with the vision through the development, concept, delivery and execution phases
  • Drive timing and recommendations for Senior Executives to review and approve key initiatives
  • Responsible for the overall program roadmap of all initiatives to keep timing and strategy aligned
  • Lead project teams/work streams to define digital strategies, outline engagement structure and deliverables, ensure quality work and client satisfaction
  • Serve as Client Account Manager for key clients responsible for overall client project delivery and account growth
  • Consistently create a vision for omnichannel experiences that span mobile, social, web, and other digital tactics
  • Ability to understand the clients’ technical environment and create strategies that align and supplement them
  • The right candidate would possess strengths in strategic and critical thinking while exuding passion for consumers, media and the client brand
Qualifications for manager, experience strategy
  • Act as a conduit between the business (TDMF's) and distribution channels
  • Sit on a variety of internal committees representing the FP/SSM/Retail/DI needs, including Product launches, Communications, Operations and Regulatory
  • Provide direction on marketing and sales tool collateral to ensure they are impactful, relevant and timely
  • Ensure a culture of collaboration and sharing of best practices, identify opportunities for standardization and optimization between Broker Dealer and Financial Planning Sales Strategy and Communications
  • Develop effective sales training, campaigns and collateral to support our key investment solutions
  • Review and approve Coop marketing requests
2

Manager, Experience Strategy Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, experience strategy. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, experience strategy
  • Drive new product development and definition of future portfolio needs
  • Improve the consumer experience and strengthen brand messaging at various touch points, initially along the data entry of food/carbs, events and exercise phases of the user journey
  • Exercise independent judgment in developing methods, techniques and criteria for achieving objectives when managing internal and external agencies and when setting design strategies
  • Introduce Design Thinking and the user centered design process to the organization
  • Serve as internal commercial lead for R&D and project management new product development projects
  • Serve as primary marketing liaison with external partner companies related to product development projects and commercialization
  • Contribute to design department growth and staffing, and hiring new talent
  • Collaborate with Human Factors to determine formative and validation research goals and methodology, and incorporate findings into iterative design-test-refine lifecycle
  • Partner with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement and successfully manage the execution of the plan
  • Gather and analyze customer and stakeholder feedback to develop insights and strategic recommendations
Qualifications for manager, experience strategy
  • Demonstrated ability to create UCD artififacts
  • Define and communicate the Digital Experience Strategy and Roadmaps for Smartphone and Tablet apps
  • Lead and execute standardization and integration of experiences across Digital Channel initiatives that have wide scope and impact, and require broad business, customer and digital experience knowledge
  • Develop an ongoing support strategy to ensure that all our sales teams have easy access to materials and information that allows for proactive contact or a timely response for the advisors and planners that they support
  • Degree in Human Factors, Industrial Design, Human-Computer Interaction, Digital Strategy or related fields/comparable work experience
  • Highly motivated individual with a passion for Customer Experience
3

Manager, Experience Strategy Job Description

Job Description Example
Our growing company is looking for a manager, experience strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, experience strategy
  • Be a thought leader regarding the latest business, digital and technology trends and innovations and contribute to ongoing thought leadership and perspective
  • Plan and lead the execution of marketing and customer experience (CX) strategies to drive client business growth
  • Analyze marketing and CX processes and operations to identify opportunities for improving effectiveness, including defining organizational structure and processes
  • Lead and mentor cross-functional team members to successfully manage initiatives to achieve desired outcomes
  • Work with other leaders and stakeholders of the firm to grow our divisional capabilities and help grow client relationships
  • Work with other Nashville leaders and stakeholders of the firm to continuously identify spaces where Sparks Grove can add value to clients, and help scope related initiatives, projects, and deliverables
  • Collaborate with UX team members and product,business and technology partners to ensure shared understanding of business and user goals
  • Hire and retain contract and full time UX designers
  • Work with business partners to design customer journeys and identify and prioritize key improvements required to achieve them
  • Conceptualize, design and define breakthrough user experiences, drawing inspiration from research, user goals, and the world around you
Qualifications for manager, experience strategy
  • Strong analytical & strategic thinking abilities with keen ability to articulate and translate data insights into compelling, actionable recommendations
  • Proven relationship management skills with ability to impact & influence at all levels (including executives)
  • Strong project management skills & ability to execute initiatives with excellence
  • Strong team player, works well under pressure and ability to deal effectively with change
  • Effective communication & time management/prioritization abilities
  • Comfortable using large amounts of data and developing models (ex
4

Manager, Experience Strategy Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, experience strategy. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, experience strategy
  • Research – CX market research, competitor research and UX research, alignment to commercial opportunity market research, pulling key findings and recommendations
  • Leading cross function teams, to deliver CX high quality Discovery reviews, this will cover ‘as is’ and market summaries, ‘go to’ Vision recommendations
  • Cultivate and grow client business
  • Adaptability to lead strategic engagements that involve shaping a customer experience strategy through the deep analysis and understanding of generative research ‘lean’ or hypothesis led approaches that use the principles of design thinking to build strategies through continuous prototyping and refinement of a value proposition
  • Collaborate with clients and internal partners to generate ideas, products and strategies that utilize innovative technology, emerging channels–web, mobile, social, chat, kiosk, – to compliment traditional channels
  • Build out high-priority, customer-centric Digital Capabilities
  • Work with leadership on various levels of presentations around product and strategy
  • Self-manage - high potential and high performing
  • Deliver on Digital products/capabilities through creativity and collaboration with various stakeholders – IT and Business
  • Think Minimum Viable Product approach, Customer and Mobile First
Qualifications for manager, experience strategy
  • Data analysis and root cause interpretation
  • Ability to be agile and work in a cross-product interactive environment
  • Communication is key in the role as you will work directly with internal and external partners, provide strategic direction across multiple teams
  • Minimum ten (10) years of experience getting results through others
  • Demonstrated analytical and technical skill set, with an ability to synthesize and analyze product-related data across an array of sources (e.g., Marketing, Consumer Insights, Industrial Engineering, ) to evaluate product effectiveness
  • Lean certification preferred but not required
5

Manager, Experience Strategy Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, experience strategy. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, experience strategy
  • Proactively engage business units and technology leaders, external partners, vendors, security, legal and other teams
  • Liaise between AP Global and APN to deliver and enable the business units with a digital asset management platform
  • Work closely with the APN Customer Experience Management (CXM) team, the US Crop, Canada and Pest & Specialty Solutions (P&SS) CXM teams, Communications teams, Marketing, IT, and Third-party Providers
  • Understand the channel, the customer, and the integration required through the channel to effectively engage customers
  • Work closely with business leadership to create and implement a comprehensive internal change management strategy to support the company’s ‘Customer-First’ business imperative
  • Responsible for defining relationship-based experiences designed to educate, drive brand awareness and increase loyalty with our OnStar Members
  • Serve as the champion for the voice of our Members across internal, agency and contact center teams
  • Utilize Member insights data, analytics and technology to develop strategies aimed at improving the Member experience and to inform marketing communications content
  • Assist with customer insights and analysis efforts by collaborating closely with our analytics team and various business units to best leverage information from customer surveys, call center monitoring, and external feedback
  • Oversee all Member insights studies and trends, such as Net Promoter Score and monthly brand health check, bringing to light key takeaways and recommendations for improvement
Qualifications for manager, experience strategy
  • Operational site (“call center”) experience is a plus
  • Approachable, Kind and Considerate Working Style - Care about the well-being of your partners, team members, and leaders
  • Storytelling and Concept Selling- Strength in storytelling to influence business partners
  • Great taste in design- Sophisticated taste in design
  • Collaborate cross-functionally with teams upstream in the customer journey, downstream
  • Provide strategic recommendations and advice to senior management teams regarding CEX opportunities that will produce positive results aligned with the business objectives

Related Job Descriptions

Resume Builder

Create a Resume in Minutes with Professional Resume Templates