Local Sales Manager Job Description

Local Sales Manager Job Description

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Local sales manager provides input as part of the Sales team regarding revenue forecasts, budgeting, menus, packages, industry trends, marketing, advertising, and programs.

Local Sales Manager Duties & Responsibilities

To write an effective local sales manager job description, begin by listing detailed duties, responsibilities and expectations. We have included local sales manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Develop relationships and maintain customer satisfaction through consultative selling focusing on results for all businesses
Make sales calls with local sellers
Working knowledge of digital marketing including Search, Display, Targeted Display and Reputation Management on both desktop and mobile
Identify market potential through lead generation and qualification
Achieve sales operational objectives by contributing information and recommendations to overall strategic plan
Assess sales staff with ride-along coaching, participating in client meetings and utilizing a check list to evaluate sales account executives in different situations
Recommends creative ideas that improve the TV Station’s competitive position and revenue results
Develop budget, provide timely and accurate forecast reports
Manage key local accounts with account executives
Accurately forecasts account spending and local market activity weekly, quarterly and annually

Local Sales Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Local Sales Manager

List any licenses or certifications required by the position: CPA, IAB

Education for Local Sales Manager

Typically a job would require a certain level of education.

Employers hiring for the local sales manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Advertising, Education, Business, Communications, Mass Communications, Management, Engineering, Graduate, Business/Administration

Skills for Local Sales Manager

Desired skills for local sales manager include:

Advertising in Centers of Excellence
Mathematical analytics
Specialty categories
Facets of digital sales and marketing
Sales principles and practices
Ability to coach others on them
Media and advertising industry
Business cycles
Key revenue and expense drivers
Channels and analysis

Desired experience for local sales manager includes:

Sales management experience and a minimum of 4-6 years advertising sales experience required
Demonstrated ability to build and maintain effective business relationships
Ability to grow the business and find new revenue opportunities over time, create productive, long-term customer relationships
Strong interpersonal, communication, collaboration and presentation skills and ability to implement initiatives within the team and company customers
Prior experience utilizing a CRM system is essential
Three years of media sales experience with a proven track record of success

Local Sales Manager Examples

1

Local Sales Manager Job Description

Job Description Example
Our growing company is looking to fill the role of local sales manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for local sales manager
  • Oversees the hiring, training, evaluating andleadingof a motivatedsales
  • Learn and demonstrate full understanding of the ABG counter service and sales process
  • Act as an internal sales expert and partner with Operations leadership to help assess, measure and enhance the performance of revenue generation activities connected with counter sales effectiveness
  • Partner with L&D/TPMs/DMs/RVPs to identify and analyze areas of revenue generation opportunities for products and/or services in support of business goals
  • Monitor location sales results and the overall effectiveness of the sales process
  • Create and execute strategic plan to increase counter sales knowledge and sales results
  • Remain in constant communication with all business partners providing information and suggestions on sales performance
  • Consistently meet or exceed goals
  • Accountable for expected ancillary revenue results
  • Workwith sales management in developing business pitches and sales
Qualifications for local sales manager
  • Identify respond to advertiser requests and proactively develop, execute & manage business-building solutions ensuring “one-stop-shop” fulfillment and post-analysis
  • Talent Scout - You naturally find and engage good sales talent
  • Coaching/Training - You can identify strengths/weaknesses in a salesperson
  • Leadership - You can inspire and motivate a team to accomplish its goals
  • Producer - You hit your targets
  • Sales Management background preferred
2

Local Sales Manager Job Description

Job Description Example
Our innovative and growing company is looking for a local sales manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for local sales manager
  • Maintain a focus on growing automotive based accounts with assigned team of sellers
  • Assess sales team in different situations
  • Manage key retain, expand and develop accounts with account executives to grow local market share
  • Expand core business by introducing new products and services
  • Develop sales strategies in tandem with Sales Directors based on sales and market trends
  • Develop and assign sales plans and territories for account manager team
  • Coach and advise team on strategies to improve sales performance, achieve goals and meet expectations
  • Manage resources for customers including technology specialists and vendor partners
  • Identify and participate in customer facing meetings and activities
  • Create and implement operating plans to achieve sales initiatives and segment goals
Qualifications for local sales manager
  • Highly computer literate in all Microsoft Office products and ideally has experience with Wide Orbit
  • Working knowledge of the political sales process and paid programming sales a plus
  • Proven sales track record and ability to develop new business, approaching new prospective clients quickly and successfully
  • You have an obsession with Food and Nightlife in New York City
  • You’re the friend in your group that has all the answers in terms of where to go and where to eat in New York City
  • Demonstrated ability to make business and staffing decisions while creating positive energy with the team
3

Local Sales Manager Job Description

Job Description Example
Our company is looking to fill the role of local sales manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for local sales manager
  • Travel to customer sites and customer facing activities required
  • Engage resources on target accounts
  • Oversees advertising sales activities in Tucson
  • Strategy Leadership - Implement the Global Division and BU strategy in the Country and ensure business development and sales growth in the domestic market
  • Organic growth- Ensure profitable growth in the country by maximizing geographic coverage and channel penetration, focusing on industry segments in the domestic market
  • Customer relations and quality -Build and maintain strong personal relationships with existing customers to ensure high satisfaction level and develop new customers to generate business with
  • Marketing & Sales-Drive Marketing & Sales in the domestic market, including product launches
  • Shared Services- Assure agreed service levels are maintained through efficient business and support function in back-end sales, shared platforms
  • Standards and governance- Implement and ensure compliance with global and local standards, rules, tools, policies and processes related to operations/project execution and share functional best practices and lessons learned across the organization
  • People leadership and development -Ensure that the area of responsibility is properly organized, staffed and directed
Qualifications for local sales manager
  • Strong understanding of lead generation, CRM and Account Development/Management
  • Must be a recognized top-performer, high energy and hard charging personality with strong goal orientation and ability to coach and mentor the sales team
  • Thorough understanding of the Salt Lake and Utah Hispanic and General Market sales dynamics
  • Proficiency with Excel, Word, One Domain, Wide Orbit Sales, Wide Orbit Traffic, Rentrak and Power Point
  • Must a have solid knowledge of new business development and digital sales
  • Develop creative packages and identify non-traditional revenue opportunities
4

Local Sales Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of local sales manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for local sales manager
  • Achieve Technology Sales goals for the local Government vertical in South of Italy, focusing on margin and growth
  • Represent and promote online advertising opportunities on NBC owned television websites and digital channels
  • Secure new accounts
  • Provides leadership for the broadcast/web sales teams, to include performance evaluations
  • Ensure profitable growth in the country by maximizing geographic coverage and channel penetration, focus on industry segments in the domestic market
  • Ensure agreed service levels are maintained through efficient business and support functions in backend sales, shared platforms
  • Communicate programs, results and accomplishments to Regional Sales Manager and local publishers
  • Develop sales strategies and initiatives for traditional and multi-platform media
  • Recruit, mentor, and retain top Account Executive talent
  • Monitor performance of Account Executives through ongoing evaluation of individual billing and new business development
Qualifications for local sales manager
  • Must be highly motivated, enthusiastic, possess desire to win and ability to be a self-starter
  • Requires ability to communicate effectively and professionally, both orally and in writing
  • Requires ability to be watchful, anticipate and act quickly with good judgment
  • Requires ability to think through a problem, analyze and break it down into parts to resolve or come up with a logical solutions
  • Heavily grounded in out-bound sales activity
  • Demonstrated “account management” skills will be secondary to demonstrated expertise in new business development
5

Local Sales Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of local sales manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for local sales manager
  • Cultivate, evaluate and negotiate business with new and existing accounts
  • Develop and maintain rapport with agencies and clients to promote station’s image
  • Responsible for negotiating with customer on detailed term and condition, and sigh contract of the products supply within the approval sales policy
  • Take part in the preparation of the Annual Budget and Strategic Plan and is in this regard responsible for car production, volume and sales planning for its customer
  • Support market research and marketing communication activities by providing market and competition information, Prepare Sales and Marketing related concepts/strategies for management decision
  • Manage activities of the sales force to secure maximum sales volume and profit target and to develop maximum potential sales for the company's products based on company strategic sales target
  • Based on the department objective, set up team goal and coach staff to set up short-term practice plans, review and consolidate the submitted plans in order to ensure the team goal meets the department targets;
  • Supervise or oversee staff's work activity and implementation, solve the difficult problems or emergency situation within the team, or coordinate with other department if necessary in order to achieve the team goal;
  • Ensure all activities are in accordance to the Global Strategy of Key Account Management, HQ and in line with their acting
  • Achieve set targets and focus on achieving total demand orders, gross margin percentage, operating cash flow, Net Promoter Score (NPS)
Qualifications for local sales manager
  • Formulate a winning sales strategy
  • Communicate insightful and prescriptive coaching
  • Understand which essential management activities move the performance needle
  • Confidence to say “no” to the nonsense and busy work in order to free up room in your day/week/month to focus on the few high-value activities that truly make a difference
  • Challenge sellers with opportunities and nurture talent through inspiring leadership
  • Collaborate with sellers to offer solutions and clarity

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