Brand & Communication Job Description
Brand & communication
provides an external lens and market intelligence through agencies and other mediums on changing marketing/communication trends and marketing mix to be able to adapt accordingly to unlock and support growth opportunities/pipeline.
Brand & Communication Duties & Responsibilities
To write an effective brand & communication job description, begin by listing detailed duties, responsibilities and expectations. We have included brand & communication job description templates that you can modify and use.
Sample responsibilities for this position include:
Proactively oversee the monitoring, analysis and reporting of financial trends relative to business volumes, economic factors, accounting changes, drivers, strategic direction and initiatives
Implement a Direct Marketing Program for activating consumers already registered with the brand through online / offline events / stores
Support home office initiatives utilizing graphic design skills for special events, sales meetings
Pro-actively developing and recommending advertising, new media strategies and its derived programs to build up brand awareness, equity & sell through
Pro-actively directing the Advertising, New Media teams to maximize brand and (new) product exposure for adidas while maximizing integration with other elements of the marketing mix
Coordinate and integrate different functions’ communication to consumers to build up adidas brand in an integrated and consistent manner
Allocate Category flexi MWB (marketing working budget) across Market sub-units and the marketing mix to best improve Brand and Business KPI’s
Ensure Category and Brand Plan executional excellence in the Market's sub-units
Brand Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent, Conversion rates ST%)
Actively manages relationships with key external stakeholders, especially with press, stylists, journalists, opinion readers, and influencers
Brand & Communication Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Brand & Communication
Typically a job would require a certain level of education.
Employers hiring for the brand & communication job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Communication, Business, Business/Administration, Advertising, Journalism, Management, Public Relations, Education
Skills for Brand & Communication
Desired skills for brand & communication include:
Full marketing mix
Communication tools with a special focus on digital marketing
Marketing and branding area
Retail environment
Similar organization of the full marketing mix with a major brand
Events
Full marketing mix /media
Sponsorship
Trends
Consumer behavior
Desired experience for brand & communication includes:
Gains approval for local PR activities and investment, at local and/or headquarter leve
Personally represents EZ across all communication channels to build and develop the brand image
Develop a cohesive marketing communication plan for his/her category based on the reebok SBP (Strategic Business Plan) and respective category plan(s) incl
Manage issues that have the potential to impact the bank's reputation negatively
Strong interpersonal and communication skills, with a flair for relationship-building with both internal and external stakeholders (journalists)
Able to think critically and strategically and possess effective problem-solving skills
Brand & Communication Examples
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Brand & Communication Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of brand & communication. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand & communication
- Create the vision and execute a global strategy for executive communications, thought leadership, events and PR in order to raise brand awareness
- Coordination of the project until the implementation
- Control and execution of the product showroom (product seeding)
- Brief and execution of special activation projects with PR/communication agencies
- Management of the PR intern in charge mainly of the product showroom control (samples, product replacement…)
- Day to day reception of media and influencers
- Lead & Coordinate activation reporting
- Brand Space budget control
- Identifies communication opportunities, opportunities for Co-ops & Co-branding
- To supervise intern in the writing, editing and translation of press materials locally, working process
Qualifications for brand & communication
- Excellent abilities to design presentations and articulate recommendations
- Proven experience of Web Content Management
- Fundamental working knowledge of Technology & Internal communications
- Communications experience in financial services industry
- Familiarity with a wide range of communication channels & mechanisms (email, digital, video, etc)
- Cooperates with superior & HR in all pay decisions regarding subordinates
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Brand & Communication Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of brand & communication. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand & communication
- Coordination with external and internal teams
- Relationship with Key Steakholders
- Contribute to the regional and social media strategy as it relates to building brand in the US and globally
- Leverage external channels to communicate RBCCM’s key messages and demonstrate our thought leadership and philanthropic initiatives, specifically through LinkedIn
- Communicate with the businesses so they are effectively engaged in cross platform activities
- Ensure client engagement that derives from our sponsorships / partnerships are effectively executed and costs are monitored and controlled
- Help define the overall objectives and goals each year for the US Brand Plan
- Participate in the development of our brand positioning and the market messaging created to support this positioning
- Responsible for supporting all the MS Office work to proposal team, format PPT and word documents with tight deadlines
- Handle ad hoc and urgent design request for proposals, polish high level presentation with an innovative approach
Qualifications for brand & communication
- Working experience as editor in financial institutions or on financial services industry business documents is preferable
- Experiences in business writing is essential
- Outstanding ability to work with people at all levels
- Experienced in managing the implementation of PR plans, campaigns, event, press conference
- Fluent English-language copywriting skills (interviews will be held in English)
- Good proficiency with Microsoft Office programs
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Brand & Communication Job Description
Job Description Example
Our company is looking to fill the role of brand & communication. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand & communication
- Manage sponsorship budgets, operational partners and activation
- Maintains a consistent corporate image throughout all product lines, promotional materials, and events
- Create documents according to templates, reformat non-branded documents to brand compliance
- Create charts, info graphics, diagrams according to brand guideline
- Create outlook email templates and formatting according to brand guideline
- Photo re-touch when it is necessary
- Report to team leader to make sure work is brand compliant and according to agreed scope
- Drive better customer satisfaction·Engage and inspire·Courage and integrity·Establish plan·Performance oriented·Apply expertise and technology·Demonstrate creativity·Communicate with influence·Networking·Communicate on brand values
- Be an inclusive and inspiring leader and act as a role model
- Assist Brand campaign project planning, launch, execution, performance tracking (B2B congresses, media partnership, digital event, innovation website, and )
Qualifications for brand & communication
- Knowledge of Adobe Creative Suite an advantage
- Able to establish and work towards deadlines
- Able to network autonomously
- Able to adapt to new tasks
- 5 years of experience with online communities and social media platforms
- Proficiency in Google Analytics, Microsoft Excel and PowerPoint, effective presentation skills
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Brand & Communication Job Description
Job Description Example
Our innovative and growing company is hiring for a brand & communication. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand & communication
- Conducts research on campaigns, events and grand
- Act as the lead collaborator with key functional areas within marketing other internal departments as needed including category, merchandising, retail operations, store development and sourcing to ensure our in-store strategy is coming to life strategically
- Create and maintain in-store communication project timelines
- Build up a common set of practices, principles and templates for managing and follow up projects within the Marketing Communication & Public Relations function
- Have ownership of master project plan for Marketing Communications & Public Relations function
- Work with planning and analytics for the function - KPI’s
- Work as Project manager of global communications and brand project and productions
- Create presentation material and other key material for the function
- Work with the functions financial matters incl
- Create and manage written, photographic, interactive and video content on our social networks
Qualifications for brand & communication
- Work as part of a multi-disciplinary team, stimulating the creative process with new ideas, input and thinking through the whole brand experience
- Confidently communicate and strongly articulate your and the team’s creative propositions, both clearly and persuasively at an individual and group level
- Collaborate with your assigned program and project managers and contribute to all proposals, scheduling and assigning of team members to appropriate projects
- Exceptional synthesis and analytical skills with consumer research and insights.Expertise in crafting brand strategy and communication elements (positioning statements, brand architectures, taglines)
- Minimum 8 years of relevant experiences in brand & advertising
- Extensive experience in a strategic marketing and brand leadership function with proven ability to evaluate and develop results focused strategies
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Brand & Communication Job Description
Job Description Example
Our company is looking for a brand & communication. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand & communication
- Build strong relationships with press, analysts, industry influencers and other external stakeholders
- Provide thought leadership to grow and structure our communication team
- Provide strategic leadership and develop briefs and advertising / communication plans for the categories seasonal brand initiatives and special projects tied to the category and local strategies in Turkey
- Organize innovative storytelling across multiple categories and manage multiple projects at the same time
- Responsible for maximizing advertising objectives
- Reviews effectiveness of advertising efforts
- Adaptation and roll-out of global concepts and campaigns
- Deliver Brand content that is inspirational, enriching, insightful, hyper local and entertaining that connects the consumer with the brand in Turkey
- Works with cross-functional leaders, product managers, segment managers and subject matter experts across the organization to create and implement integrated marketing and/or communications programs
- Positions products and services (in conjunction with segment owners and subject matter experts) to various customer audiences, including strategic accounts, government, automotive and Kent’s and Lawson’s general customer base
Qualifications for brand & communication
- Digital/online media knowledge
- Protocol knowledge
- Retail/fashion industry knowledge
- Availability to travel 50% of your time
- Bachelor's Degree in Information Technology or Business or Statistics or Laws
- Computer savvy with working knowledge of Access and advanced knowledge of Excel