Media Strategy Cover Letter

I would like to submit my application for the media strategy opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for secondary support to Social Media Specialist; monitor social media channels; report significant activity; and, respond to posts, where necessary.

Please consider my experience and qualifications for this position:

• Strong working knowledge of programmatic buying practices and DMP/DSP landscape
• Experience managing programmatic media buys directly through a DSP or trading desk
• Excellent influence and communication skills, including significant experience presenting to senior leadership
• Credit Card P&L Management experience
• Analytics (including Big Data & Machine Learning) knowledge and experience
• Experience with Media Measurement & Attribution
• Excellent verbal and written communication skills in Spanish & English
• Experience shepherding media campaign and testing through controls processes

I would like to submit my application for the media strategy opening. Please accept this letter and the attached resume.

In my previous role, I was responsible for recommendations to media partners and to FCA dealers on how to optimize digital media spend.

Please consider my qualifications and experience:

• Innovation (D)
• Emphasis on strategy, execution and optimization ownership
• Experience managing business metrics where his/her actions have direct impact on the business goals
• Highly collaborative and able to work across multiple stakeholders and partners across the globe
• Online Planning/Buying experience preferred
• Deep knowledge of digital landscape and how paid social fits in the ecosystem
• Direct experience within the media & entertainment industry a bonus
• Serve as a senior platform strategist lead for multiple clients and internal functions

I am excited to be applying for the position of media strategy. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for strategic recommendations and oversight on who the shopper is to drive creative and media targeting recommendations.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Media segmentation experience
• Experience with addressable media (TV and digital)
• Experience with design and analysis of experiments
• Leading media teams and/or managing agencies that support multiple programs at one time (eg
• Advanced PowerPoint (and/or alternative presentation software) and Excel skills
• Comfortable with presenting to large groups and senior executives
• Familiarity with enterprise analytics tools (Adobe Site Catalyst/Omniture, Chartbeat preferred)
• Familiarity with social analytics tools (Crowdtangle, Spredfast, Shareablee preferred)

I submit this application to express my sincere interest in the media strategy position.

In my previous role, I was responsible for digital media budget recommendations across media channels to meet TOUR fan engagement objectives.

My experience is an excellent fit for the list of requirements in this job:

• Interest in digital media, social media, marketing, consulting, audience growth, content marketing, and strategy
• Strong understanding of how to give structure to complex ideas, and communicate these ideas through presentation materials
• IT Strategy & Transformation– Advise, develop and execute effective IT visions, strategies and roadmaps, in direct alignment and support of business and technology objectives
• Agile Advisory – Support clients in adopting Agile at scale across their organization through training and coaching and provide support to overcome the organizational, governance, culture and people challenges associated with such a transformation
• Application Strategy, Selection and Rationalization - Evaluate application and package investments and solutions to support business needs, enterprise strategy and go forward plans aligning client application initiatives with business strategies
• Technical skills in market analysis and direct mail buying & planning
• Consumer Communication (HD)
• Digital Prowess (D)

I submit this application to express my sincere interest in the media strategy position.

In my previous role, I was responsible for ongoing analytical support for multiple media channels, with a heavy focus on digital.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Successfully lead junior platform strategists and other integrated media specialists as needed to achieve client/program objectives
• Inform the development of creative and editorial assets to resonate with priority audiences and ensure channels are being used in high-value ways
• Follow the shifts in platform functionality to ensure strategies succeed
• Oversee clients’ social media channels including editorial planning, content development, paid media, monitoring/analytics and ongoing social strategy
• Explore first and third party data sources and work with paid media strategists to construct advanced distribution plans
• Support new business development efforts
• Experience building and managing teams and motivating team members to deliver high quality work
• Experience building and managing editorial processes that identify and aggregate content opportunities from various sources into one holistic channel strategy