Market Researcher Resume Samples

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MP
M Pfeffer
Marcus
Pfeffer
23195 Weissnat Street
Los Angeles
CA
+1 (555) 667 1292
23195 Weissnat Street
Los Angeles
CA
Phone
p +1 (555) 667 1292
Experience Experience
12/2014 present
Detroit, MI
Senior Market Researcher
Detroit, MI
Senior Market Researcher
12/2014 present
Detroit, MI
Senior Market Researcher
12/2014 present
  • Curious & analytically minded; you enjoy tackling difficult problems and influencing those at a senior level to provoke change
  • Know how to conduct professional-quality market research, incorporating both qualitative and quantitative methods
  • Are a self starter, and have solid instincts about when to hold the line on methodological rigor, and when to adapt to the changing demands of a project
  • Manage client data with utmost care, according to CS policy and guidelines
  • Closely partnering with business stakeholders
  • Convey research findings and recommendations to internal stakeholders in a clear and compelling way
  • Supports the Client Insight dashboard, providing timely and accurate updates
06/2011 08/2014
Chicago, IL
Market Researcher, Field Sales
Chicago, IL
Market Researcher, Field Sales
06/2011 08/2014
Chicago, IL
Market Researcher, Field Sales
06/2011 08/2014
  • Maximize customer-facing activity by ensuring good journey planning and diary management for the field sales team
  • Ensure all sales administration is in place to support account development for the Field Sales team
  • Provides support to the Sales Support Analysis team for tracking of account production
  • Assist in planning of exhibitions
  • Provide reporting capabilities as requested by the Director of Field Sales
  • Assist team with quarterly review presentations
  • Perform all administrative duties as outlined by the Director of Field Sales
01/2009 05/2011
Phoenix, AZ
Market Researcher
Phoenix, AZ
Market Researcher
01/2009 05/2011
Phoenix, AZ
Market Researcher
01/2009 05/2011
  • Participate in development and maintenance of MDRs’ tasks, events, and trainings for constant performance improvement
  • Develop and maintain SFDC system rules for consistent team workflow
  • Work cross-functionally with different teams at Snap Inc. to identify and execute world-class quantitative and qualitative research
  • Work cross-functionally with design, product marketing, product management, content strategy, and engineering
  • Create work report slides regularly and present to the whole team as well as stakeholders
  • Track assets performance and make research plans based on that
  • Perform other duties as assigned by manager
Education Education
Bachelor’s Degree in Market Research
Bachelor’s Degree in Market Research
Virginia Commonwealth University
Bachelor’s Degree in Market Research
Skills Skills
  • Intelligent and able to assimilate information quickly
  • Strong knowledge of data collection methods, both quantitative and qualitative
  • Strong knowledge of or familiarity with brand and advertising research approaches
  • Excellent knowledge of Microsoft Office products, specifically Word, Excel, Outlook and PowerPoint
  • Excellent communication skills
  • You possess excellent communication skills as you will be expected to deliver strong messages and presentations to high level management. Also, you serve as a trainer and coach in order to increase the strategic communication capabilities within the department
  • Shows attention to detail and can follow/implement defined processes
  • Demonstrates credibility by building strong, collaborative relationships with internal/external business partners and peers
  • Proven ability to collect and interpret large volumes of relevant data
  • Ability to synthesize data into meaningful insights that drive successful business and marketing actions
Create a Resume
1

Senior Market Researcher Resume Examples & Samples

  • 5+ years market research experience
  • Working analytical experience in recommending and performing basic and advanced statistical analysis
  • A Bachelor's degree in a relevant major. Master's Degree preferred
  • Specific experience with specialized statistical software a must, i.e. SPSS (preferred), SYSTAT, R, SAS, etc
  • Ability to glean insights from data and communicate results clearly
  • Writes clear reports with insightful and actionable implications
  • Excellent project management skills with ability to handle multiple tasks simultaneously and on tight deadlines
  • Proven track record as a self-starter
2

Market Researcher, Growth Resume Examples & Samples

  • Work closely with product and business teams to identify research topics
  • Design and execute custom primary research using a variety of methods
  • Work cross-functionally with product management, design, product marketing, content strategy, and engineering
  • Communicate results and illustrate suggestions in compelling and creative ways
  • Master’s degree or Ph.D. in market research, psychology, social science, statistics, or a related field preferred
  • 3+ years of market research or analytics experience
  • Experience conducting international/cross-cultural research preferred
  • Command of a broad set of research methods
  • Compelling verbal and visual communication
3

Market Researcher, Instagram Resume Examples & Samples

  • Work closely with the business, marketing and product teams to identify research topics
  • Design research studies that help us understand how people perceive our brand and product
  • Generate insights that both fuel business, marketing and product strategy
  • Work cross-functionally with business, marketing and product teams
4

Senior Market Researcher Resume Examples & Samples

  • Manage agencies efficiently and effectively
  • Closely partnering with business stakeholders
  • Partner with internal and external stakeholders to ensure project success
  • Manage client data with utmost care, according to CS policy and guidelines
  • As needed, take the leadership/partner on projects across departments
5

Market Researcher, Research Switzerlandbased Resume Examples & Samples

  • Comprehensive project management of all market research activities, including: understanding of business needs, concept development, analysis, interpretation of insights and communication of results
  • Partnering with Senior Researcher and business stakeholders
  • Ensure timely and accurate project deliverables within budget
  • Manage agencies and partner with internal and external stakeholders to ensure project success
6

Market Researcher Resume Examples & Samples

  • Research and add events to Active.com Directory
  • Track assets performance and make research plans based on that
  • Create information for potential clients and drive them into final deals
  • Understand and analyze US Sports market and make proposals on high potentials
  • Analyze Asset Quality of Active.com
  • Identify asset usability issues on Active.com
  • Conduct and communicate on Asset Quality reports
  • Improve current test practices and research method
  • Coordinate with other teams to resolve quality related problems
7

Market Researcher Resume Examples & Samples

  • Grow and maintain marketing prospects database via collecting potential customer data to provide new opportunities for business growth. Provide market and customer/ prospect profile research based on suspects research
  • Support sales and marketing team on any lead-generation projects and provide statistical reports correspondingly
  • Become an "expert" on research tools, leverage multiple marketing tools to finish required research and influence business decisions
  • Be conscience of business needs in order to do market analysis and maximize research value
  • Bachelor’s degree or above in English, Business or Marketing
8

Market Researcher Resume Examples & Samples

  • Report and communicate insights in a clear and concise manner to stakeholders incl. top- management
  • Serve as a key sparring partner, proactively presenting opportunities to stakeholders based on your analysis, insights and general market understanding
  • Train and support colleagues on strategic communication to top management
  • Drive the development and maintenance of research tools as well as conduct workshops to ensure knowledge sharing
  • Update and continuously develop a consumer segmentation database
  • You have 5+ years of market research experience. This includes deep knowledge of primary and secondary market research methodologies as well as strong quantitative analytical skills
  • You possess excellent communication skills as you will be expected to deliver strong messages and presentations to high level management. Also, you serve as a trainer and coach in order to increase the strategic communication capabilities within the department
  • You have a relevant degree in Economic, Business/MBA or similar
  • You speak and write English at a high level
9

Market Researcher Resume Examples & Samples

  • Have an excellent track-record in primary and secondary research including qualitative and quantitative methods
  • Be articulate and precise, and able to convincingly communicate research outputs both orally and in writing
  • Be confident and persuasive, and able to work with stakeholders at all levels
  • Will thrive in a collaborative team culture, and
  • Have the energy and flexibility to work within a high-tempo, dynamic environment
  • Researching and reporting on the market size and demand factors for, and viability of, specific postgraduate degrees offered entirely online in partnership with UK Higher Education Institutions
  • Monitoring and analysing the HE market more widely, reporting on trends, regulatory framework and policy to help inform decisions taken by the business unit
  • Guiding partner institutions’ academic teams through our preferred curriculum model and helping to structure new programmes in such a way to support successful delivery at scale
  • Gathering key information about partner programmes to support marketing efforts
  • Working with partner universities to scope their infrastructure, assess the suitability to provide online distance learning at scale, and formulate comprehensive reports on those findings
  • Undertaking ad hoc research projects as required by the business unit
10

Qualitative Market Researcher Resume Examples & Samples

  • Actively engage with multiple project teams simultaneously on project design to identify/develop the best techniques to address clients' research objectives
  • Support client team delivery of qualitative market research projects (study design, questionnaire development, fielding and analysis)
  • Moderate qualitative market research (IDIs, TDIs, focus groups, ethnographies)
  • Drive interpretation and presentation of research results in a visual and impactful client-friendly fashion
  • Serve as an active leader in the Qualitative Expertise Center
  • Educate the broader ZS community about best-in-class qualitative market research and moderation practices
  • Support business development activities
  • Contribute to the development of frameworks and point-of-view documents on key qualitative MR issue areas
  • Advanced degree in any discipline, with a concentration in marketing research or marketing preferred, and a strong academic record of analytic work. Alternately, candidates may possess an MBA or PhD in marketing, decision sciences or related discipline with a business application. In lieu of an MBA/PhD, 5-10 years of relevant work experience may substitute
  • 5+ years qualitative market research experience in the pharmaceutical industry with extensive client-facing responsibility
  • Demonstrated skills in a market research environment with an advanced knowledge of qualitative market research techniques and industry practices
  • Fluent understanding of the overall qualitative research process including logistics, design, execution and implications
  • Proven contributor in the development and implementation of new qualitative approaches and structures
  • Support in the identification and shaping of qualitative research engagements
  • Demonstrated leadership in the creation of customized discussion guides
  • Significant moderation experience with healthcare practitioners, patients and related decision-makers
  • Experience synthesizing research findings, determining relevant implications and presenting results
  • Contributions developing qualitative research skills and capabilities in others
11

Market Researcher Resume Examples & Samples

  • 5 years performing market research on the ad tech industry
  • Proven ability to collect and interpret large volumes of relevant data
  • Understanding of how to leverage market research services and tools
  • Ability to prepare slides or other summaries for management to use in summary presentations
12

Associate Market Researcher Resume Examples & Samples

  • Active participant as the Primary Associate on projects
  • Manage data collection, cleaning, and processing
  • Directly participates in the production and proofing of client deliverables (e.g., reports, presentations, banner tables)
  • Effectively communicates with project managers, peers and other senior staff
  • Actively owns and manages vendor relationships on projects
  • Participates in peer reviews in a timely manner
  • Minimum of one year of business experience
  • Excellent at proofreading and editing documents or presentations
  • Excellent at managing multiple projects and priorities
  • Excellent at establishing and managing relationships with clients, vendors and coworkers
  • Excellent skills in PowerPoint, Excel, SPSS, Microsoft Word, and Outlook
  • BA in a related field (e.g., statistics, marketing, market research, business management)
13

Market Researcher Resume Examples & Samples

  • 3 years or more of market research experience
  • Expierence in Consumer Marketing Expeirence
  • Communication Skills
  • Ability to Influence
  • Industry Expierence
  • Probem Identification
  • Working with vendors
  • Ability to lead cross-functional teams
  • Skill in insight synthesis and connecting customer insights to key commercial and business decisions
  • MBA or Masters in Market Research
  • Strong preference experience in executing primary and secondary marketing research studies and solving complex marketing problems
  • Advanced business, market research, statistics and/or social sciences degree
  • Above average written and oral communication skills
  • Demonstrated learning agility
  • Experience in affiliate launch team/NPP/global brand team
14

Senior Qualitative Market Researcher Resume Examples & Samples

  • 4-7+ years of experience in Qualitative Research (i.e. one-on-one interviews/focus groups/ideation sessions/workshop facilitation, etc.) – extensive experience working independently, developing strategy, and making insightful recommendations to clients is a must
  • Must have experience facilitating/moderating in: one-on-one and group settings with both patients and healthcare professionals (KOLs a plus); must be comfortable adjusting to in-the-moment changes and incorporating team and client feedback into moderation
  • Experience with a range of qualitative methods
  • Ability to identify objectives, design and conduct research (incl. writing proposals, screeners, DGs), and present findings to industry stakeholders, clients and colleagues
  • Ability to translate insights into a powerful story that can be adapted to different audiences
  • Strong capacity for creativity; ability to brainstorm to come up with creative solutions to business and research problems
  • Proven ability to build and foster client relationships
  • Healthy balance between strategic thinking and scrupulous attention to detail
  • Passion for Health and Wellness as a category, with a specific interest in working with Pharmaceutical clients; experience in a range of therapeutical areas required – experience with oncology, vaccines, endocrinology and infectious diseases a plus
  • Ability and willingness to travel up to 30%, including international travel (must have a valid passport)
  • Minimum of a Bachelor’s Degree from a four year university
15

Market Researcher Resume Examples & Samples

  • The ideal candidate will have previous outbound telephone experience in customer service, survey or telesales/telemarketing role
  • Intelligent and able to assimilate information quickly
  • Excellent oral communication skills and superb listening skills
  • Professional phone manner
16

Senior Market Researcher Resume Examples & Samples

  • Design, monitor and provide insights to executives and key stakeholders on customer satisfaction projects, highlighting opportunities across all business functions as it relates to the six major JD Power categories of Power Quality and Reliability, Billing & Payment, Price, Communications, Corporate Citizenship, and Customer Service
  • Lead customer insight reporting, analytics & tracking, and serve as PPL EU’s liaison within and outside the industry for benchmarking, conferences and consortiums
  • Measure the impact of social and digital media on our brand and develop initiatives designed to improve PPL’s social and digital brand and program awareness
  • Conduct additional ad hoc customer surveys, reporting and analysis as requested by the executive team and cross-functional stakeholders
  • Involved in full-cycle advanced data mining techniques and analyze trends in order to improve customer satisfaction and deliver products & services aligning with customer needs
  • Partner with Customer Experience, Marketing and Corporate Communications to analyze customer insight and assist in targeting customer segments and personas with relevant programs, services and messaging
  • Support PPL EU employee satisfaction study through advanced analytics and relevant reporting
  • Use market research software to conduct online surveys with customers and employees
  • Manage market research vendor relationships, keeping them on budget, on schedule and with high-quality deliverables that meet the needs and objectives of the business
  • Bachelor's degree from an accredited college or university with major course work in marketing, business economics, market research, a quantitative focus or related field
  • Minimum 5 years of experience in a market research or marketing sciences analytical role
  • Experience collaborating and working successfully with multiple stakeholders and teams
  • Proficiency in statistical and segmentation analysis, survey design and project management
  • 1 year of experience managing JD Power residential and commercial utility studies utilizing mTab for data aggregation and SPSS for predictive modeling
  • Demonstrable customer mindset and a passion for helping people resolve any problems they are having
  • Social prowess-experience in digital, social media and website evaluation
  • Able to recognize the potential of an issue to be affecting a large number of customers, and make proper decisions on how to triage and proactively deal with the situation
  • Understanding ofwhen it is required to alert senior leadership about a customer experience
  • Knowledge of SAS, Total Unduplicated Reach and Frequency (TURF), Key Driver Analysis, Maximum Difference (Max Diff) Analysis, SQL and Tableau
17

Senior Market Researcher Resume Examples & Samples

  • Serves as consultant to internal clients to understand underlying business issues and determine research methodologies to answer these business questions. Collaborates with business-unit Principals and Senior Managers and others involved in the specific project outlined. Designs and executes research to address business needs
  • Works with team to integrate and disseminate data, research and analysis. Determines implications and recommends strategic direction to internal Vanguard decision makers. Assists with development of research surveys to meet study objectives
  • Serves as key liaison to the businesses they support by tracking and refining research projects, providing thought leadership to the business to ensure programs are useful and necessary. Connects data elements across projects and programs that may be indicating a broader trend / need and should be elevated to more senior management
  • Actively seeks to identify process improvements that could enhance the way insights are obtained, analyzed or stored, to reduce manual processes and continually seek to improve data accuracy, timeliness and actionability for the business
  • Manages vendors as needed, identifying deliverables, collaborating on research, and ensuring accuracy and completeness of these deliverables. Manages the research budget for studies under their direction and coordinates in a timely manner with our internal budget manager to provide updates for Finance
  • Supports the Client Insight dashboard, providing timely and accurate updates
  • Coordinates work with Market Research-VOC team to ensure that a holistic, cross-business story is told in a concise, consistent manner to all business areas
  • Participates in the development and implementation of business plan initiatives and strategic direction
  • Maintains knowledge of consulting and marketing research by manager mentoring, seminar attendance, and reading industry publications. Maintains knowledge of the financial services industry
  • Minimum of five years progressively responsible and related work experience, including three years of successfully managing a variety of projects from beginning to end
  • Internal and/or client facing experience required. Accustomed to consulting with and influencing senior leaders
  • Strong planning, data collection, statistical analysis, and problem solving skills
  • Competency with workflow and business process analysis
  • Excellent verbal, written and presentation/ communication skills
  • Mastery of Excel, working knowledge of related databases, and MS Office software including Access. Experience with SAS or SPSS preferred
  • Demonstrated skills including negotiation, feedback, influence, change management, group facilitation, and meeting effectiveness
  • Ability to work quickly and independently with attention to detail and sensitivity to deadlines
  • Ability to effectively manage multiple priorities
18

Market Researcher, Field Sales Resume Examples & Samples

  • Talent Management- Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives
  • Experience in a hotel related or commercial sales environment
  • Verbal and numerical analytical ability
19

Market Researcher Resume Examples & Samples

  • Support the development of market research, including market share, size, and forecast reports and surveys, by manipulation of large amounts of quantitative and qualitative data
  • Create and update high-quality deliverables for our clients using advanced Excel skills: pivot tables, charts, advanced formulas, and conditional formatting
  • Enter data into Excel workbooks, update written reports, and review data for accuracy
  • Conduct web research on activity and financial data of telecom service providers, and write short summaries of vendor announcements
  • Summarize data, design and test questionnaires for service provider and enterprise surveys
  • Use and maintain databases to retrieve and analyze data for accuracy and validity
  • Create graphs and charts to present data to our clients in a clear, appealing, standardized way
  • Perform other duties as assigned by manager
  • Bachelor’s degree (B.A. or B.S.) in market research, economics, sociology, or statistics preferred
  • Two to four years of related experience
  • Advanced skills in Microsoft Office (Excel, Word, PowerPoint, and Outlook)
  • Experience in survey research (questionnaire design, survey programming, creating target contact lists, survey data analysis, and Qualtrics)
  • Commitment to excellence and high standards
  • Ability to work independently and as a member of various teams
  • Creativity, flexibility, innovativeness, and team player attitude
  • Ability to work on complex projects with general direction and minimal guidance
20

Senior Market Researcher Resume Examples & Samples

  • Partners with business units to scope and define research projects that deliver actionable findings to address business needs
  • Leads and executes in-depth analytical projects based on various data sources, including primary and secondary data, using advanced research methods and statistical analysis techniques
  • Analyzes and interprets data to identify patterns and solutions; converts complex data and findings into understandable tables, graphs, and written reports
  • Communicates results and their implications in a manner that will be easily understood by non-technical professionals and the media; advises business units or senior management on how to best use research findings
  • Plans new and innovative research to support business unit and enterprise-wide strategies
  • Devise and evaluate methods for obtaining and analyzing data; serve as an authority on various research methodologies
  • Apply data management skills to manage and/or compile large complex research dataset from multiple sources (e.g. consumer surveys, macroeconomic data series, in-house loan mortgage data, etc.) and multiple formats (SAS, Oracle, Excel etc.)
  • Negotiates with external vendors for dataset and analytical resources while minimizing overall spend
  • Mentor and guide junior researchers and review teammates? work product as needed
  • 6+ years of related experience
  • Experience designing and leading multi-phase market research projects incorporating both qualitative and quantitative primary research
  • Strong presentation and good PowerPoint skills for communicating research results and insights to stakeholders and decision makers
  • Experience managing external research vendors to deliver insights on time and on budget
  • High level of proficiency in integrating information from various sources, e.g. primary research, news media, economic data, etc., to generate a holistic picture of market trends and insights
  • High level of collaboration skills in working with colleagues and internal stakeholders, gathering input and feedback throughout the research process
  • Experience developing research for product development, advertising communications, and customer experience
  • Financial services experience is preferred
21

Summer Internship as Market Researcher to General Industry Resume Examples & Samples

  • A huge interest in new technology and business
  • Fluent in English, as you will be working in an international team
  • Good knowledge in Excel
  • University student within the area engineering or economics
  • You should have been studying at least two years
  • 2 months in the period June-August
  • The selection process will start after the 24th of March and you will receive further information in the beginning of April
22

Hospital Data Market Researcher Resume Examples & Samples

  • Collect hospital data surveys from respondents, organize in Excel, manage data
  • Minimal data analyzing that aims to uncover hospital data market access trends within particular therapeutic areas
  • Recruit new hospital contacts to complete surveys at intitutiomns nationwide utilizing primarily online research including searches, LinkedIn, organization websites, and phone call outreach
  • Perform quality assurance checks centered around identifying trends and possible errors in the data set
  • Collaborate with team members to optimize data and data offering
  • Adhere to department timelines and documented processes
23

Market Researcher Resume Examples & Samples

  • Collect data on consumers, competitors, and market place and consolidate information into actionable items, reports, and presentations
  • Design surveys based on business objectives
  • Strong knowledge of data collection methods, both quantitative and qualitative
  • Knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office
  • Bachelor's degree and four years related work experience or eight years related work experience post high school
  • Three years managing large complex projects with significant impact on the business
  • Three years vendor management experience
24

ITS Market Researcher Resume Examples & Samples

  • Researches marketing data in support of business development and marketing objectives using internal and external sources, such as Company data, electronic sources (Internet and databases to which Cubic' subscribes, etc.), and government provided information
  • Plans, develops and implements a system to manage timely dissemination of important market research information as assigned to the business development and marketing staff, as well as senior management and product groups
  • Performs marketing research to identify and to gather relevant data on the defense industry, DoD procurement trends, Cubic's competitors, comparative market analysis, and foreign markets
  • Organizes, develops and implements a competitive analysis system that supports IRAD spending priorities, market investment, and marketing strategies including price to win “Black Hat” reviews
  • Supports the planning, coordination and production of the strategic plan as directed by senior management
  • Supports acquisition analysis including review of candidate companies
25

Market Researcher / Consumer Insights Manager Resume Examples & Samples

  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Participate in internal client project meetings to ensure projects run smoothly and objectives are understood
  • Guide project through internal approval process, from development/proposal stage to final PO generation
  • Program surveys online using survey software tool (Qualtrics)
  • Assist with secondary research sources, determining company needs, working with vendors on contracts, and distributing to appropriate company business units
  • Three years interpreting market trends and/or results and translating into marketing implications
  • Experience with online survey programming tools (ability to take a written survey and program into online survey tool)
  • Experience with wireless industry
  • Experience with research related to brand/advertising, product concepts, new offers/pricing, retention
  • Experience using secondary research sources and working with secondary research firms
26

Market Researcher Resume Examples & Samples

  • Bachelor’s degree in Business, or related field
  • Professional phone ethics
  • Knowledge and experience working with SFDC preferred but not essential
  • Ability to pass background checks
27

Senior Market Researcher Resume Examples & Samples

  • Proven market research analysis experience
  • Strong knowledge of or familiarity with brand and advertising research approaches
  • Ability to work independently/manage multiple projects
  • Bachelor's degree and eight years related work experience or twelve years related work experience post high school
  • Five years managing large complex projects with significant impact on the business
  • Five years vendor management experience
28

Market Researcher Resume Examples & Samples

  • Coordinate Industry surveys (contribute to management, analysis and reporting)
  • Coordinate Ad hoc surveys (contribute to design, analysis and reporting)
  • Management of client satisfaction survey (contribute and give support to the presentation and ad hoc data manipulation)
  • Support client sentiment initiative
  • Provide direction and guidance for the production of digital Analytics reporting
29

Senior Market Researcher Resume Examples & Samples

  • Consult with and support a variety of stakeholders in Marketing and our Brand Design teams to assess their needs and develop appropriate research plans to support them
  • Independently plan, manage and conduct end-to-end Global research studies. This will include writing RFPs and soliciting bids, designing/programming studies, creating reports and leading presentations
  • Be willing to work flexibly across a variety of research needs, both qualitative and quantitative
  • Deliver research that provides actionable insights to help drive, inform and challenge thinking about our Global audiences’ attitudes and behaviors
  • Be as comfortable conducting research yourself (designing questionnaires/ discussion guides and analyzing data), as you are in managing third party research agencies and independent consultants
  • Convey research findings and recommendations to internal stakeholders in a clear and compelling way
30

Market Researcher Resume Examples & Samples

  • Oversee and advise execution of market research protocols in the development of products/services/experiences in order to gain insights
  • Identify the appropriate research and testing protocol for different types of efforts
  • Determine relevant KPIs required per stage gate
  • Partner with global teams to distribute and train on newly developed process and research guidelines
  • Recommend testing approaches and provide analytical support to evaluate performance of new consumer experiences
31

Market Researcher Resume Examples & Samples

  • Bachelor’s degree or equivalent experience with an emphasis in Statistics, Marketing, Psychology, Business Administration, Communication preferred
  • 2-5 years of Market Research experience gathering customer insights, primarily through surveys, focus groups, in-depth interviews and textual analysis
  • Ability to synthesize a wide array of primary and secondary data to inform insights and translating those to reports with actionable steps
  • Possess a strong understanding of strengths and shortcomings of different research approaches; and an understanding of data analysis and principles of experimental design
  • Experience using SPSS, R or similar statistical packages preferred
  • Positive and professional - possess exceptional interpersonal, presentation and communication skills
  • Conduct market research, analyze data, and generate clear recommendations supporting business objectives defined by stakeholders
  • Work with product and marketing managers to formulate research questions and propose research approaches in line with established timelines and using available resources
  • Deliver customer insights and recommendations supported by data for product strategy, sales & marketing strategy, and product positioning
  • Monitor industry and wellness trends in the competitive marketplace that signal opportunities and threats
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, conduct SWOT analyses
32

Market Researcher Resume Examples & Samples

  • Obtaining data to design and program surveys to gather consumer feedback resulting in actionable recommendations for the company
  • Conducting data analyses from qualitative and quantitative methods using traditional and advanced statistical approaches
  • Summarizing and synthesizing both numerical and qualitative data
  • Preparing reports of findings, illustrating data graphically and translating findings into written text and infographics
  • Bachelor's degree required in Business, Marketing, Market Research, or Social Sciences
  • A minimum of 2 years related work experience in Business, Marketing, Market Research or Social Sciences
  • This position is subject to online pre-employment testing for internal/external candidates
  • Knowledge of market research methodologies, processes and vendors
  • Intermediate analytical, statistical and communication skills
  • Ability to synthesize data into meaningful insights that drive successful business and marketing actions
  • Demonstrates credibility by building strong, collaborative relationships with internal/external business partners and peers
  • Gainshare bonus of up to 24% of salary (paid to all employees based on the company’s achievement of annual performance objectives)
  • Ongoing training and opportunities for career advancement
  • Diverse, welcoming culture with Employee Resource Groups
  • Casual dress
  • Wellness program with discounts & rewards, and onsite gym
  • Onsite healthcare and the standard benefits (medical, dental, vision, 401k)
33

Market Researcher Resume Examples & Samples

  • Closely work with team leads for product data cleansing
  • Take project ownership and monitor full workflow of product data
  • Conduct user tests for tools and products
  • Collaborate with both back-stage and front-stage development teams for product data accuracy and timeliness
  • Explore new methods for data quality improvement
  • Produce analysis for product data status and create all kinds of data reports to stakeholders
  • Manage social accounts for brands, publish and schedule content timely for traffic driving
  • Create work report slides regularly and present to the whole team as well as stakeholders
34

Market Researcher Resume Examples & Samples

  • Has strong written and verbal communication skills
  • Shows attention to detail and can follow/implement defined processes
  • Degree related in marketing (Business Administration, Marketing or Media) or analytics (Statistics/Mathematics, Economics) or equivalent
  • Marketing Automation tools preferred but not required
  • Reporting and analytics tool preferred but not required
  • Strategic mindset and ability to effectively communicate actionable insights
  • Ability to integrate syndicated data sources to develop comprehensive analyses
  • Proven ability to articulate complex ideas and strategies in written and visual communications
  • High level of independent judgment, initiative and strong attention to detail
  • Project and time management skills demonstrated by the ability to manage a number of projects at the same time
  • Has excellent communication and stakeholder management skills
  • Has good time management and negotiation skills
  • Strong commitment to performance and team success